{"id":31276,"date":"2022-06-09T04:37:49","date_gmt":"2022-06-09T04:37:49","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=31276"},"modified":"2023-12-18T13:59:06","modified_gmt":"2023-12-18T06:59:06","slug":"hanh-trinh-khach-hang","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/hanh-trinh-khach-hang\/","title":{"rendered":"Hi\u1ec3u 4 Lo\u1ea1i B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng"},"content":{"rendered":"\n<p><em>H\u01b0\u1edbng d\u1eabn chi ti\u1ebft v\u1ec1 4 lo\u1ea1i <strong>H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/strong> (Customer Journey) v\u00e0 c\u00e1ch l\u1eadp b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng. H\u01a1n th\u1ebf n\u1eefa, Sao Kim \u0111\u00e3 t\u1ea1o M\u1eabu b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng t\u1ea3i xu\u1ed1ng v\u00e0 x\u00e2y d\u1ef1ng ngay.<\/em><\/p>\n\n\n\n<p>Th\u00f4ng th\u01b0\u1eddng, khi th\u1ef1c hi\u1ec7n b\u1ea5t k\u1ef3 d\u1ef1 \u00e1n kinh doanh, truy\u1ec1n th\u00f4ng marketing n\u00e0o ch\u00fang ta c\u0169ng c\u1ea7n nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng. Th\u01b0\u1eddng g\u1eb7p nh\u1ea5t l\u00e0 vi\u1ec7c t\u1ea1o b\u1ea3n ch\u00e2n dung kh\u00e1ch h\u00e0ng (Persona).<\/p>\n\n\n\n<p>Tuy nhi\u00ean, b\u1ea3n ch\u00e2n dung kh\u00e1ch h\u00e0ng gi\u00fap ch\u00fang ta hi\u1ec3u v\u1ec1 t\u00ednh c\u00e1ch, m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ed9ng l\u1ef1c c\u00f2n \u0111\u1ec3 hi\u1ec3u kh\u00e1ch h\u00e0ng qua t\u1eebng giai \u0111o\u1ea1n t\u1eeb ph\u00e1t sinh nhu c\u1ea7u, t\u00ecm ki\u1ebfm \u0111\u1ebfn l\u00fac mua h\u00e0ng v\u00e0 h\u01a1n th\u1ebf n\u1eefa th\u00ec ch\u00fang ta c\u1ea7n t\u1ea1o <strong>b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/strong>.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">1. B\u1ea3n \u0111\u1ed3 H\u00e0nh tr\u00ecnh Kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/ban-do-hanh-trinh-khach-hang-customer-journey-map.jpg\" alt=\"B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng (Customer Journey Map)\" class=\"wp-image-31294\" title=\"B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng (Customer Journey Map)\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/ban-do-hanh-trinh-khach-hang-customer-journey-map.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/ban-do-hanh-trinh-khach-hang-customer-journey-map-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/ban-do-hanh-trinh-khach-hang-customer-journey-map-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p><strong>B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/strong> (Customer Journey Map) l\u00e0 m\u1ed9t b\u1ea3n tr\u00ecnh b\u00e0y tr\u1ef1c quan v\u1ec1 tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi m\u1ed9t doanh nghi\u1ec7p. N\u00f3 cung c\u1ea5p s\u1ef1 hi\u1ec3u bi\u1ebft v\u1ec1 nhu c\u1ea7u v\u00e0 m\u1ed1i quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng &#8211; nh\u1eefng \u0111i\u1ec1u tr\u1ef1c ti\u1ebfp th\u00fac \u0111\u1ea9y ho\u1eb7c ng\u0103n c\u1ea3n h\u00e0nh \u0111\u1ed9ng c\u1ee7a h\u1ecd qua t\u1eebng \u0111i\u1ec3m ti\u1ebfp x\u00fac, t\u1eebng giai \u0111o\u1ea1n c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<p>S\u1eed d\u1ee5ng c\u00e1c th\u00f4ng tin n\u00e0y cho ph\u00e9p doanh nghi\u1ec7p ho\u00e0n thi\u1ec7n quy tr\u00ecnh, n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1eeb giai \u0111o\u1ea1n t\u0103ng <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/nhan-thuc-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a>, \u0111\u1ebfn b\u00e1n h\u00e0ng v\u00e0 ho\u1ea1t \u0111\u1ed9ng sau b\u00e1n h\u00e0ng &#8230; nh\u1eb1m th\u00fac \u0111\u1ea9y t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n v\u00e0 c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>H\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng r\u1ea5t c\u1ee5 th\u1ec3 \u0111\u1ed1i v\u1edbi nh\u1eefng tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u00f3.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">2. 4 Lo\u1ea1i b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/h2>\n\n\n\n<p>C\u00f3 4 lo\u1ea1i b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng, t\u00f9y v\u00e0o m\u1ee5c \u0111\u00edch kinh doanh m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn lo\u1ea1i b\u1ea3n \u0111\u1ed3 ph\u00f9 h\u1ee3p:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>B\u1ea3n \u0111\u1ed3 Current Stage<\/li>\n\n\n\n<li>B\u1ea3n \u0111\u1ed3 Day in the Life<\/li>\n\n\n\n<li>B\u1ea3n \u0111\u1ed3 Future Stage<\/li>\n\n\n\n<li>B\u1ea3n \u0111\u1ed3 Service Blueprint<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Tr\u01b0\u1edbc ti\u00ean, ta c\u00f9ng t\u00ecm hi\u1ec3u v\u1ec1&#8230;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">Lo\u1ea1i #1: B\u1ea3n \u0111\u1ed3 Current Stage<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"1554\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/ban-do-hanh-trinh-khach-hang-loai-Current-Stage.jpg\" alt=\"B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng: Lo\u1ea1i Current Stage\" class=\"wp-image-31284\" title=\"B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng: Lo\u1ea1i Current Stage\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/ban-do-hanh-trinh-khach-hang-loai-Current-Stage.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/ban-do-hanh-trinh-khach-hang-loai-Current-Stage-232x300.jpg 232w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/ban-do-hanh-trinh-khach-hang-loai-Current-Stage-768x995.jpg 768w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/ban-do-hanh-trinh-khach-hang-loai-Current-Stage-1186x1536.jpg 1186w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t lo\u1ea1i h\u00ecnh ph\u1ed5 bi\u1ebfn \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 m\u00f4 ph\u1ecfng c\u00e1c h\u00e0nh \u0111\u1ed9ng, suy ngh\u0129 v\u00e0 c\u1ea3m x\u00fac m\u00e0 kh\u00e1ch h\u00e0ng tr\u1ea3i qua khi t\u01b0\u01a1ng t\u00e1c v\u1edbi doanh nghi\u1ec7p. B\u1ea3n \u0111\u1ed3 n\u00e0y r\u1ea5t h\u1eefu \u00edch c\u00f3 th\u1ec3 gi\u00fap c\u1ea3i thi\u1ec7n li\u00ean t\u1ee5c h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0110\u1eb7c \u0111i\u1ec3m:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>B\u1ea3n \u0111\u1ed3 g\u1eafn li\u1ec1n v\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee5 th\u1ec3.<\/li>\n\n\n\n<li>N\u00f3 th\u01b0\u1eddng \u0111\u01b0\u1ee3c chia th\u00e0nh 5 giai \u0111o\u1ea1n: Nh\u1eadn bi\u1ebft, Qu\u00e2n t\u00e2m &amp; So s\u00e1nh, Quy\u1ebft \u0111\u1ecbnh, Giao h\u00e0ng &amp; S\u1eed d\u1ee5ng, Trung th\u00e0nh v\u00e0 \u1ee6ng h\u1ed9<\/li>\n\n\n\n<li>K\u1ebft h\u1ee3p v\u1edbi h\u00e0nh \u0111\u1ed9ng, suy ngh\u0129 v\u00e0 c\u1ea3m x\u00fac.<\/li>\n\n\n\n<li>Ph\u1ea3n \u00e1nh quan \u0111i\u1ec3m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 b\u1ecf qua quy tr\u00ecnh chi ti\u1ebft<\/li>\n\n\n\n<li>Theo d\u00f2ng th\u1eddi gian li\u00ean ti\u1ebfp<\/li>\n\n\n\n<li>M\u1ed9t b\u1ea3n \u0111\u1ed3 cho m\u1ed7i ki\u1ec3u kh\u00e1ch h\u00e0ng<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>T\u1ea1i sao s\u1eed d\u1ee5ng:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0110\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac c\u1ee5 th\u1ec3 c\u00f3 th\u1ec3 g\u00e2y &#8220;\u0111au \u0111\u1edbn&#8221; hay &#8220;sung s\u01b0\u1edbng&#8221; trong h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li>Chia nh\u1ecf c\u00e1c giai \u0111o\u1ea1n \u0111\u1ec3 t\u1ea1o ra m\u1ed9t s\u1ef1 hi\u1ec3u bi\u1ebft chung, trong to\u00e0n t\u1ed5 ch\u1ee9c v\u1ec1 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng<\/li>\n\n\n\n<li>\u0110\u1ec3 ch\u1ec9 \u0111\u1ecbnh vai tr\u00f2 trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng cho c\u00e1c b\u1ed9 ph\u1eadn<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Khi n\u00e0o n\u00ean s\u1eed d\u1ee5ng:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>B\u1ea5t k\u1ef3 th\u1eddi \u0111i\u1ec3m n\u00e0o c\u00e1c th\u00e0nh vi\u00ean c\u1ea7n tham chi\u1ebfu \u0111\u1ec3 ph\u1ed1i h\u1ee3p hi\u1ec7u qu\u1ea3<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">Lo\u1ea1i #2: B\u1ea3n \u0111\u1ed3 Day in the life<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"986\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/ban-do-hanh-trinh-khach-hang-loai-Day-in-the-Life.jpg\" alt=\"B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng: Lo\u1ea1i Day in the Life\" class=\"wp-image-31285\" title=\"B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng: Lo\u1ea1i Day in the Life\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/ban-do-hanh-trinh-khach-hang-loai-Day-in-the-Life.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/ban-do-hanh-trinh-khach-hang-loai-Day-in-the-Life-300x247.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/ban-do-hanh-trinh-khach-hang-loai-Day-in-the-Life-768x631.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p>B\u1ea3n \u0111\u1ed3 n\u00e0y m\u00f4 t\u1ea3 c\u00e1c h\u00e0nh \u0111\u1ed9ng, suy ngh\u0129 v\u00e0 c\u1ea3m x\u00fac m\u00e0 kh\u00e1ch h\u00e0ng tr\u1ea3i qua trong m\u1ecdi ho\u1ea1t \u0111\u1ed9ng di\u1ec5n ra trong cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y.<\/p>\n\n\n\n<p>Chuy\u00ean m\u1ee5c n\u00e0y \u0111\u01b0a ra g\u00f3c nh\u00ecn r\u1ed9ng h\u01a1n, s\u00e2u h\u01a1n v\u1ec1 cu\u1ed9c s\u1ed1ng c\u1ee7a kh\u00e1ch h\u00e0ng, nh\u1eefng \u0111i\u1ec3m \u0111au c\u1ee7a h\u1ecd. Ch\u00fang th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c nhu c\u1ea7u ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng tr\u01b0\u1edbc khi kh\u00e1ch h\u00e0ng nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c nhu c\u1ea7u.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0110\u1eb7c \u0111i\u1ec3m:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh m\u1ed9t ng\u00e0y c\u1ee7a kh\u00e1ch h\u00e0ng<\/li>\n\n\n\n<li>M\u00f4 t\u1ea3 thi\u1ebft b\u1ecb kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng theo th\u1eddi gian trong ng\u00e0y<\/li>\n\n\n\n<li>K\u1ebft h\u1ee3p v\u1edbi nhi\u1ec7m v\u1ee5, \u0111\u1ed9ng l\u1ef1c, suy ngh\u0129 v\u00e0 c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng<\/li>\n\n\n\n<li>M\u1ed9t b\u1ea3n \u0111\u1ed3 cho m\u1ed7i ki\u1ec3u kh\u00e1ch h\u00e0ng<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>T\u1ea1i sao s\u1eed d\u1ee5ng:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0110\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c lo\u1ea1i thi\u1ebft b\u1ecb t\u1ea1i t\u1eebng th\u1eddi \u0111i\u1ec3m kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng<\/li>\n\n\n\n<li>Chia nh\u1ecf th\u1eddi gian \u0111\u1ec3 hi\u1ec3u c\u00e1c ph\u01b0\u01a1ng th\u1ee9c ti\u1ebfp c\u1eadn, th\u1eddi \u0111i\u1ec3m ti\u1ebfp c\u1eadn ph\u00f9 h\u1ee3p<\/li>\n\n\n\n<li>Hi\u1ec3u r\u00f5 suy ngh\u0129 v\u00e0 c\u1ea3m x\u00fac t\u1ea1i t\u1eebng th\u1eddi \u0111i\u1ec3m trong ng\u00e0y c\u1ee7a kh\u00e1ch h\u00e0ng<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Khi n\u00e0o s\u1eed d\u1ee5ng:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Khi thi\u1ebft k\u1ebf d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng<\/li>\n\n\n\n<li>Khi c\u1ea7n l\u1ef1a ch\u1ecdn gi\u1ea3i ph\u00e1p marketing, t\u1ed1i \u01b0u qu\u1ea3ng c\u00e1o<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">Lo\u1ea1i #3: B\u1ea3n \u0111\u1ed3 Future Stage<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1122\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/ban-do-hanh-trinh-khach-hang-loai-Future-Stage.jpg\" alt=\"B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng: Lo\u1ea1i Future Stage\" class=\"wp-image-31286\" title=\"B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng: Lo\u1ea1i Future Stage\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/ban-do-hanh-trinh-khach-hang-loai-Future-Stage.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/ban-do-hanh-trinh-khach-hang-loai-Future-Stage-300x281.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/ban-do-hanh-trinh-khach-hang-loai-Future-Stage-768x718.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p>Danh m\u1ee5c n\u00e0y m\u00f4 t\u1ea3 nh\u1eefng h\u00e0nh \u0111\u1ed9ng, suy ngh\u0129 v\u00e0 c\u1ea3m x\u00fac. M\u00e0 b\u1ea1n tin r\u1eb1ng kh\u00e1ch h\u00e0ng s\u1ebd tr\u1ea3i qua khi t\u01b0\u01a1ng t\u00e1c v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n trong t\u01b0\u01a1ng lai. Lo\u1ea1i n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 minh h\u1ecda t\u1ea7m nh\u00ecn v\u00e0 \u0111\u1eb7t m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng cho t\u01b0\u01a1ng lai g\u1ea7n.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0110\u1eb7c \u0111i\u1ec3m:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh m\u1ed9t ng\u00e0y c\u1ee7a kh\u00e1ch h\u00e0ng<\/li>\n\n\n\n<li>M\u00f4 t\u1ea3 thi\u1ebft b\u1ecb kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng theo th\u1eddi gian trong ng\u00e0y<\/li>\n\n\n\n<li>K\u1ebft h\u1ee3p v\u1edbi nhi\u1ec7m v\u1ee5, \u0111\u1ed9ng l\u1ef1c, suy ngh\u0129 v\u00e0 c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng<\/li>\n\n\n\n<li>M\u1ed9t b\u1ea3n \u0111\u1ed3 cho m\u1ed7i ki\u1ec3u kh\u00e1ch h\u00e0ng<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>T\u1ea1i sao s\u1eed d\u1ee5ng:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng<\/li>\n\n\n\n<li>\u0110\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c<\/li>\n\n\n\n<li>Minh h\u1ecda r\u00f5 t\u1ea7m nh\u00ecn<\/li>\n\n\n\n<li>Ph\u1ed1i h\u1ee3p gi\u1eefa c\u00e1c team<\/li>\n\n\n\n<li>D\u1ef1 \u0111o\u00e1n c\u00e1c \u0111i\u1ec3m \u0111au c\u1ea7n gi\u1ea3i quy\u1ebft<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Khi n\u00e0o s\u1eed d\u1ee5ng:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Khi c\u1ea7n ph\u00e2n t\u00edch c\u00e1ch kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c trong t\u01b0\u01a1ng lai \u0111\u1ec3 thi\u1ebft k\u1ebf quy tr\u00ecnh, gi\u1ea3i ph\u00e1p marketing ph\u00f9 h\u1ee3p.<\/li>\n\n\n\n<li>Khi c\u1ea7n thi\u1ebft l\u1eadp c\u00e1c m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">Lo\u1ea1i #4: B\u1ea3n \u0111\u1ed3 Service Blueprint<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"692\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/ban-do-hanh-trinh-khach-hang-loai-Services-Blueprint.jpg\" alt=\"B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng: Lo\u1ea1i Services Blueprint\" class=\"wp-image-31287\" title=\"B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng: Lo\u1ea1i Services Blueprint\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/ban-do-hanh-trinh-khach-hang-loai-Services-Blueprint.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/ban-do-hanh-trinh-khach-hang-loai-Services-Blueprint-300x173.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/ban-do-hanh-trinh-khach-hang-loai-Services-Blueprint-768x443.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p>Kh\u00f4ng gi\u1ed1ng nh\u01b0 3 lo\u1ea1i b\u1ea3n \u0111\u1ed3 tr\u00ean, b\u1ea3n \u0111\u1ed3 Service Blueprint l\u00e0 b\u1ea3n \u0111\u1ed3 t\u1eadp trung v\u00e0o c\u00e1c nh\u00e2n vi\u00ean trong giai \u0111o\u1ea1n cung c\u1ea5p s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5. L\u00e0m r\u00f5 c\u00e1c y\u1ebfu t\u1ed1 ch\u1ecbu tr\u00e1ch nhi\u1ec7m cung c\u1ea5p tr\u1ea3i nghi\u1ec7m nh\u01b0 con ng\u01b0\u1eddi, c\u00f4ng ngh\u1ec7, ch\u00ednh s\u00e1ch v\u00e0 quy tr\u00ecnh.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u00e2y l\u00e0 m\u1ed9t ph\u1ea7n trong h\u00e0nh tr\u00ecnh t\u1ed5ng th\u1ec3.<\/p>\n\n\n\n<p>B\u1ea3n \u0111\u1ed3 n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c nguy\u00ean nh\u00e2n g\u1ed1c r\u1ec5 trong h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i. Ho\u1eb7c x\u00e1c \u0111\u1ecbnh c\u00e1c b\u01b0\u1edbc c\u1ea7n th\u1ef1c hi\u1ec7n cho h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>B\u1ea3n \u0111\u1ed3 n\u00e0y l\u00e0 m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn l\u00fd t\u01b0\u1edfng cho tr\u1ea3i nghi\u1ec7m \u0111a k\u00eanh, li\u00ean quan \u0111\u1ebfn nhi\u1ec1u \u0111i\u1ec3m ti\u1ebfp x\u00fac ho\u1eb7c y\u00eau c\u1ea7u n\u1ed7 l\u1ef1c \u0111a ch\u1ee9c n\u0103ng.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0110\u1eb7c \u0111i\u1ec3m:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>N\u00f3 \u0111\u01b0\u1ee3c g\u1eafn v\u1edbi m\u1ed9t d\u1ecbch v\u1ee5 c\u1ee5 th\u1ec3<\/li>\n\n\n\n<li>N\u00f3 \u0111\u01b0\u1ee3c chia th\u00e0nh 4 ph\u1ea7n: H\u00e0nh \u0111\u1ed9ng c\u1ee7a kh\u00e1ch h\u00e0ng, H\u00e0nh \u0111\u1ed9ng \u1edf b\u1ed9 ph\u1eadn ti\u1ec1n ph\u01b0\u01a1ng, H\u00e0nh \u0111\u1ed9ng h\u1eadu tr\u01b0\u1eddng v\u00e0 quy tr\u00ecnh h\u1ed7 tr\u1ee3<\/li>\n\n\n\n<li>N\u00f3 ph\u1ea3n \u00e1nh quan \u0111i\u1ec3m c\u1ee7a t\u1ed5 ch\u1ee9c: T\u1eadp trung v\u00e0o d\u1ecbch v\u1ee5 cung c\u1ea5p v\u00e0 nh\u00e2n vi\u00ean<\/li>\n\n\n\n<li>N\u00f3 theo th\u1ee9 t\u1ef1 th\u1eddi gian v\u00e0 th\u1ee9 b\u1eadc nhi\u1ec7m v\u1ee5<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>T\u1ea1i sao s\u1eed d\u1ee5ng:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0110\u1ec3 ph\u00e1t hi\u1ec7n ra nh\u1eefng \u0111i\u1ec3m y\u1ebfu trong t\u1ed5 ch\u1ee9c<\/li>\n\n\n\n<li>\u0110\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c c\u01a1 h\u1ed9i \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a<\/li>\n\n\n\n<li>\u0110\u1ec3 t\u1ea1o c\u1ea7u n\u1ed1i cho c\u00e1c n\u1ed7 l\u1ef1c gi\u1eefa c\u00e1c b\u1ed9 ph\u1eadn<\/li>\n\n\n\n<li>\u0110\u1ec3 chia nh\u1ecf c\u00e1c silo v\u00e0 t\u1ea1o ra m\u1ed9t s\u1ef1 hi\u1ec3u bi\u1ebft chung, trong to\u00e0n t\u1ed5 ch\u1ee9c v\u1ec1 c\u00e1ch d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c cung c\u1ea5p<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>T\u1ea1i sao s\u1eed d\u1ee5ng:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sau khi l\u1eadp b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh t\u1ed5ng qu\u00e1t<\/li>\n\n\n\n<li>Khi b\u1eaft \u0111\u1ea7u th\u1ef1c hi\u1ec7n c\u00e1c thay \u0111\u1ed5i v\u1ec1 t\u1ed5 ch\u1ee9c ho\u1eb7c t\u1ed1i \u01b0u quy tr\u00ecnh d\u1ecbch v\u1ee5<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">3. L\u1ee3i \u00edch c\u1ee7a L\u1eadp b\u1ea3n \u0111\u1ed3 H\u00e0nh tr\u00ecnh Kh\u00e1ch h\u00e0ng<\/h2>\n\n\n\n<p>B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch \u0111\u00f3ng vai tr\u00f2 v\u00f4 c\u00f9ng quan tr\u1ecdng trong vi\u1ec7c gi\u00fap doanh nghi\u1ec7p \u0111\u1ecbnh h\u00ecnh c\u00e1ch th\u1ee9c t\u01b0\u01a1ng t\u00e1c v\u00e0 thi\u1ebft l\u1eadp tr\u1ea3i nghi\u1ec7m v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>Vi\u1ec7c ph\u00e2n qu\u00e1 tr\u00ecnh t\u01b0\u01a1ng t\u00e1c \u0111\u00f3 th\u00e0nh t\u1eebng b\u01b0\u1edbc s\u1ebd gi\u00fap doanh nghi\u1ec7p nh\u1eadn bi\u1ebft r\u00f5 r\u00e0ng v\u1ea5n \u0111\u1ec1, b\u1eaft \u0111\u01b0\u1ee3c \u201c\u0111\u00fang b\u1ec7nh\u201d v\u00e0 t\u1ed1i \u01b0u h\u00f3a t\u1eebng ho\u1ea1t \u0111\u1ed9ng. Sau c\u00f9ng, nhi\u1ec7m v\u1ee5 c\u1ee7a b\u1ea1n kh\u00f4ng ch\u1ec9 l\u00e0 \u0111\u00e1p \u1ee9ng m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1ec1 ra (l\u00e0 b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng, n\u00e2ng cao nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u), m\u00e0 c\u00f2n l\u00e0 gi\u1ea3i quy\u1ebft tri\u1ec7t \u0111\u1ec3 v\u1ea5n \u0111\u1ec1 kh\u00e1ch h\u00e0ng \u0111ang g\u1eb7p ph\u1ea3i, v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u b\u1ec1n gi\u1eefa h\u1ecd v\u00e0 doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u1ee3i \u00edch b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c khi x\u00e2y d\u1ef1ng b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Hi\u1ec3u h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, hi\u1ec3u suy ngh\u0129, c\u1ea3m x\u00fac v\u00e0 c\u00e1ch h\u1ecd t\u01b0\u01a1ng t\u00e1c v\u1edbi doanh nghi\u1ec7p ch\u00ednh x\u00e1c nh\u01b0 th\u1ebf n\u00e0o gi\u00fap b\u1ea1n tri\u1ec3n khai ho\u1ea1t \u0111\u1ed9ng kinh doanh, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 Marketing t\u0103ng tr\u01b0\u1edfng r\u00f5 r\u1ec7t.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>&gt; Xem ngay m\u1ed9t s\u1ed1 d\u1ecbch v\u1ee5 gi\u00fap doanh nghi\u1ec7p n\u00e2ng t\u1ea7m th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ph\u00e1t tri\u1ec3n kinh doanh m\u1ea1nh m\u1ebd c\u1ee7a Sao Kim:<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u1ecbch v\u1ee5 <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/tu-van-chien-luoc-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li>\n\n\n\n<li>D\u1ecbch v\u1ee5 <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/thiet-ke-logo\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>thi\u1ebft k\u1ebf logo<\/strong><\/a><\/li>\n\n\n\n<li>D\u1ecbch v\u1ee5 <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/bo-nhan-dien-thuong-hieu-cong-ty\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li>\n\n\n\n<li>D\u1ecbch v\u1ee5 <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/thiet-ke-website\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>thi\u1ebft k\u1ebf website<\/strong><\/a><\/li>\n\n\n\n<li>D\u1ecbch v\u1ee5 <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/tu-van-tai-dinh-vi-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>t\u01b0 v\u1ea5n t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li>\n\n\n\n<li>D\u1ecbch v\u1ee5 <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/lam-moi-thuong-hieu-rebranding\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>t\u01b0 v\u1ea5n l\u00e0m m\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">L\u1ee3i \u00edch #1: Gi\u00fap l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng th\u1ee9c marketing ph\u00f9 h\u1ee3p<\/h3>\n\n\n\n<p>Thay v\u00ec \u0111i lan man th\u1eed nghi\u1ec7m c\u00e1c ph\u01b0\u01a1ng th\u1ee9c marketing \u0111\u1eb7c th\u00f9 n\u00e0o \u0111\u00f3, v\u1ed1n ch\u1ec9 \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 c\u1ee5c b\u1ed9 v\u00e0 chi ph\u00ed cao, doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng l\u00e0m \u0111i\u1ec3m t\u1ef1a \u0111\u1ec3 ph\u00e1t tri\u1ec3n ho\u1ea1t \u0111\u1ed9ng marketing to\u00e0n di\u1ec7n, c\u00f3 h\u1ec7 th\u1ed1ng ch\u1eb7t ch\u1ebd t\u1eeb \u0111\u1ea7u \u0111\u1ebfn cu\u1ed1i &#8211; inbound marketing.<\/p>\n\n\n\n<p>V\u1edbi c\u00e1i nh\u00ecn t\u1ed5ng th\u1ec3 v\u00e0 m\u1ee5c ti\u00eau c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m tr\u00ean to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh, doanh nghi\u1ec7p c\u00f3 th\u1ec3 thi\u1ebft k\u1ebf c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing ph\u00f9 h\u1ee3p theo t\u1eebng giai \u0111o\u1ea1n, b\u1ed5 tr\u1ee3 cho nhau, th\u00fac \u0111\u1ea9y m\u1ee5c ti\u00eau chung v\u00e0 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m t\u1ed5ng th\u1ec3 t\u1ed1t nh\u1ea5t.<\/p>\n\n\n\n<p>Nh\u1eefng kh\u00e1ch h\u00e0ng \u0111i qua h\u00e0nh tr\u00ecnh \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf b\u00e0i b\u1ea3n n\u00e0y c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n. Ch\u01b0a k\u1ec3 vi\u1ec7c thi\u1ebft k\u1ebf c\u00e1c ph\u01b0\u01a1ng th\u1ee9c marketing cho t\u1ed5ng th\u1ec3 gi\u00fap gi\u1ea3m chi ph\u00ed tr\u00ean m\u1ed7i c\u01a1 h\u1ed9i t\u1ea1o ra.<\/p>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: Quy tr\u00ecnh x\u00e2y d\u1ef1ng <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/trai-nghiem-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/strong><\/a><\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">L\u1ee3i \u00edch #2: Th\u1ea5u hi\u1ec3u nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/h3>\n\n\n\n<p>Sau khi nghi\u00ean c\u1ee9u c\u00e1c th\u00f4ng tin nh\u00e2n ch\u1ee7ng h\u1ecdc (nh\u01b0 gi\u1edbi t\u00ednh, \u0111\u1ed9 tu\u1ed5i, v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd,\u2026) b\u1ea1n c\u1ea7n ph\u1ea3i d\u1ef1 \u0111o\u00e1n th\u00eam c\u00e1ch kh\u00e1ch h\u00e0ng s\u1ebd t\u01b0\u01a1ng t\u00e1c v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n t\u1ea1i t\u1eebng \u0111i\u1ec3m ti\u1ebfp x\u00fac, t\u1eebng giai \u0111o\u1ea1n.<\/p>\n\n\n\n<p>N\u1ebfu kh\u00f4ng s\u1eed d\u1ee5ng b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, b\u1ea1n kh\u00f3 c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">L\u1ee3i \u00edch #3: M\u00f4 h\u00ecnh kinh doanh l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m tr\u1ecdng t\u00e2m<\/h3>\n\n\n\n<p>Khi quy m\u00f4 doanh nghi\u1ec7p l\u1edbn h\u01a1n, th\u1eadt kh\u00f3 \u0111\u1ec3 \u00e1p d\u1ee5ng \u0111\u01b0\u1ee3c m\u00f4 h\u00ecnh kinh doanh \u201cKh\u00e1ch h\u00e0ng l\u00e0m tr\u1ecdng t\u00e2m\u201d. S\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u1edbn, \u0111a d\u1ea1ng khi\u1ebfn \u0111\u1ed9i marketing v\u00e0 sales kh\u00f3 c\u00f3 th\u1ec3 h\u00ecnh dung ch\u00e2n dung kh\u00e1ch h\u00e0ng, h\u00e0nh tr\u00ecnh v\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd nh\u01b0 th\u1ebf n\u00e0o cho \u0111\u00fang.<\/p>\n\n\n\n<p>Vi\u1ec7c l\u1eadp m\u1ed9t b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng r\u00f5 r\u00e0ng gi\u00fap doanh nghi\u1ec7p \u0111\u1ecbnh h\u01b0\u1edbng c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng sao cho ph\u00f9 h\u1ee3p. N\u00f3 ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng \u0111o\u1ea1n, t\u1eeb ti\u1ebfp x\u00fac l\u1ea7n \u0111\u1ea7u, tr\u1ea3i nghi\u1ec7m s\u1eed d\u1ee5ng t\u1edbi c\u00e1c d\u1ecbch v\u1ee5 sau b\u00e1n h\u00e0ng.<\/p>\n\n\n\n<p>T\u1ea5t c\u1ea3 ho\u1ea1t \u0111\u1ed9ng xoay quanh vi\u1ec7c th\u00fac \u0111\u1ea9y h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, th\u1ecfa m\u00e3n nhu c\u1ea7u c\u1ee7a h\u1ecd &#8211; \u0111\u00f3 l\u00e0 m\u00f4 h\u00ecnh kinh doanh \u201cL\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m tr\u1ecdng t\u00e2m\u201d.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">4. Quy tr\u00ecnh l\u1eadp b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/h2>\n\n\n\n<p>L\u1eadp b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng gi\u00fap doanh nghi\u1ec7p th\u1ea5u hi\u1ec3u h\u00e0nh vi kh\u00e1ch h\u00e0ng. N\u00f3 gi\u00fap doanh nghi\u1ec7p thu \u0111\u01b0\u1ee3c nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 \u0111i\u1ec3m \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1ch doanh nghi\u1ec7p c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u1eabn kh\u00e1ch h\u00e0ng c\u00f3 nhu c\u1ea7u mua h\u00e0ng \u0111\u1ec3 ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n\n\n\n<p>Sau \u0111\u00e2y l\u00e0 quy tr\u00ecnh l\u1eadp \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">B\u01b0\u1edbc 1. X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau<\/h3>\n\n\n\n<p>B\u1ea1n c\u1ea7n hi\u1ec3u nguy\u00ean nh\u00e2n v\u00ec sao m\u00ecnh l\u00e0m \u0111i\u1ec1u n\u00e0y, m\u1ee5c ti\u00eau h\u01b0\u1edbng \u0111\u1ebfn l\u00e0 g\u00ec? \u0110\u1ed1i t\u01b0\u1ee3ng h\u01b0\u1edbng t\u1edbi ch\u00ednh x\u00e1c l\u00e0 ai? N\u00f3 d\u1ef1a tr\u00ean tr\u1ea3i nghi\u1ec7m n\u00e0o?<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">B\u01b0\u1edbc 2. Th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd<\/h3>\n\n\n\n<p>\u1ede b\u01b0\u1edbc n\u00e0y, b\u1ea1n c\u1ea7n ti\u1ebfn h\u00e0nh c\u00e1c kh\u1ea3o s\u00e1t \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i, g\u00f3p \u00fd (feedback, review) t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng (kh\u00e1ch h\u00e0ng th\u1ef1c t\u1ebf ho\u1eb7c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng) th\u00f4ng qua b\u1ea3ng c\u00e2u h\u1ecfi. M\u1ed9t s\u1ed1 c\u00e1c c\u00e2u h\u1ecfi c\u00f3 th\u1ec3 l\u00e0:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>B\u1ea1n bi\u1ebft \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ch\u00fang t\u00f4i nh\u1edd k\u00eanh, ph\u01b0\u01a1ng ti\u1ec7n n\u00e0o?<\/li>\n\n\n\n<li>\u0110i\u1ec3m thu h\u00fat b\u1ea1n \u0111\u1ea7u ti\u00ean khi v\u00e0o website?<\/li>\n\n\n\n<li>C\u00e1c v\u1ea5n \u0111\u1ec1 b\u1ea1n \u0111ang g\u1eb7p ph\u1ea3i ho\u1eb7c c\u1ea7n h\u1ed7 tr\u1ee3 t\u1eeb ch\u00fang t\u00f4i?<\/li>\n\n\n\n<li>Th\u1eddi l\u01b0\u1ee3ng b\u1ea1n th\u01b0\u1eddng d\u00e0nh \u0111\u1ec3 truy c\u1eadp website \u0111\u1ec3 t\u00ecm hi\u1ec3u mua h\u00e0ng?<\/li>\n\n\n\n<li>B\u1ea1n \u0111\u00e3 t\u1eebng mua s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 t\u1eeb ch\u00fang t\u00f4i? Y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng l\u00e0 g\u00ec?<\/li>\n\n\n\n<li>B\u1ea1n \u0111\u00e3 t\u1eebng t\u01b0\u01a1ng t\u00e1c tr\u00ean website v\u1edbi \u00fd \u0111\u1ecbnh mua h\u00e0ng nh\u01b0ng l\u1ea1i quy\u1ebft \u0111\u1ecbnh kh\u00f4ng mua, l\u00fd do l\u00e0 g\u00ec?<\/li>\n\n\n\n<li>Theo thang \u0111i\u1ec3m t\u1eeb 10, b\u1ea1n \u0111\u00e1nh gi\u00e1 \u0111i\u1ec1u h\u01b0\u1edbng tr\u00ean website bao nhi\u00eau \u0111i\u1ec3m?<\/li>\n\n\n\n<li>B\u1ea1n \u0111\u00e3 t\u1eebng li\u00ean h\u1ec7 t\u1edbi b\u1ed9 ph\u1eadn d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i? H\u00e3y \u0111\u00e1nh gi\u00e1 theo thang \u0111i\u1ec3m 10?<\/li>\n\n\n\n<li>\u0110\u1ec3 khi\u1ebfn b\u1ea1n h\u00e0i l\u00f2ng h\u01a1n, b\u1ea1n \u0111\u1ec1 xu\u1ea5t ch\u00fang t\u00f4i thay \u0111\u1ed5i \u0111i\u1ec1u g\u00ec?<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng b\u1ea3n \u0111\u1ed3 \u0111\u1ed3ng c\u1ea3m (Emphaty Map) \u0111\u1ec3 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/thau-hieu-khach-hang.jpg\" alt=\"Th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng\" class=\"wp-image-31291\" title=\"Th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/thau-hieu-khach-hang.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/thau-hieu-khach-hang-300x300.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/thau-hieu-khach-hang-768x768.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>V\u00ed d\u1ee5 b\u1ea3n \u0111\u1ed3 \u0111\u1ed3ng c\u1ea3m v\u1ec1 KH mu\u1ed1n mua laptop m\u1edbi<\/em><\/p>\n\n\n\n<p>M\u1ed7i doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u00f3 r\u1ea5t nhi\u1ec1u nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, th\u1eadm ch\u00ed \u0111\u1ed1i v\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m, c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u nh\u00f3m kh\u00e1ch h\u00e0ng tham gia qu\u00e1 tr\u00ecnh quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n\n\n\n<p>V\u00ec v\u1eady, b\u1ea1n c\u1ea7n thu h\u1eb9p l\u1ea1i.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">B\u01b0\u1edbc 3. Ch\u1ecdn ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/h3>\n\n\n\n<p>Khi b\u1ea1n hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a m\u1ed7i lo\u1ea1i kh\u00e1ch h\u00e0ng kh\u00e1c nhau t\u01b0\u01a1ng t\u00e1c v\u1edbi doanh nghi\u1ec7p, ch\u1ec9 c\u1ea7n thu h\u1eb9p, t\u1eadp trung v\u00e0o m\u1ed9t ho\u1eb7c hai t\u1eadp kh\u00e1ch h\u00e0ng trong s\u1ed1 \u0111\u00f3.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/chan-dung-khach-hang-muc-tieu.png\" alt=\"Ch\u00e2n dung kh\u00e1ch h\u00e0ng\" class=\"wp-image-6827\" title=\"Ch\u00e2n dung kh\u00e1ch h\u00e0ng\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/chan-dung-khach-hang-muc-tieu.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/chan-dung-khach-hang-muc-tieu-300x157.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/chan-dung-khach-hang-muc-tieu-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>V\u00ed d\u1ee5 ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/em><\/p>\n\n\n\n<p>T\u1eadp trung v\u00e0o nh\u00f3m kh\u00e1ch h\u00e0ng t\u1ea1o ra 80% doanh thu v\u00e0 ti\u1ebfp t\u1ee5c ho\u00e0n thi\u1ec7n.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">B\u01b0\u1edbc 4. Li\u1ec7t k\u00ea t\u1ea5t c\u1ea3 c\u00e1c \u0111i\u1ec3m ch\u1ea1m (touch-point)<\/h3>\n\n\n\n<p>\u0110i\u1ec3m ch\u1ea1m l\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng n\u01a1i m\u00e0 kh\u00e1ch h\u00e0ng ti\u1ebfp x\u00fac v\u1edbi doanh nghi\u1ec7p. \u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng trong qu\u00e1 tr\u00ecnh v\u1ebd b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng v\u00ec n\u00f3 gi\u00fap ch\u00fang ta c\u00f3 c\u00e1i nh\u00ecn s\u00e2u h\u01a1n v\u1ec1 h\u00e0nh vi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/Brand-Touchpoints.jpg\" alt=\"\u0110i\u1ec3m ch\u1ea1m th\u01b0\u01a1ng hi\u1ec7u (Brand Touch points)\" class=\"wp-image-29362\" title=\"\u0110i\u1ec3m ch\u1ea1m th\u01b0\u01a1ng hi\u1ec7u (Brand Touch points)\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/Brand-Touchpoints.jpg 800w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/Brand-Touchpoints-300x300.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/04\/Brand-Touchpoints-768x768.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p>\u0110\u1eebng ch\u1ec9 nghi\u00ean c\u1ee9u h\u00e0nh vi kh\u00e1ch h\u00e0ng ch\u1ec9 \u1edf website, b\u1ea1n c\u00f3 th\u1ec3 nh\u00ecn r\u1ed9ng ra c\u00e1c k\u00eanh kh\u00e1c nh\u01b0 c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i, k\u00eanh qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed, email marketing v\u00e0 c\u00e1c k\u00eanh chuy\u00ean review, \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>H\u00e0nh \u0111\u1ed9ng<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Li\u1ec7t k\u00ea t\u1ea5t c\u1ea3 c\u00e1c h\u00e0nh \u0111\u1ed9ng kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n xuy\u00ean su\u1ed1t qu\u00e1 tr\u00ecnh t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, ch\u1eb3ng h\u1ea1n,c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm Google t\u1eeb kh\u00f3a li\u00ean quan, click v\u00e0o email b\u1ea1n g\u1eedi\u2026 \u0110\u00e2y l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 doanh nghi\u1ec7p h\u1ee3p l\u00fd h\u00f3a th\u00f4ng tin sau n\u00e0y.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>C\u1ea3m x\u00fac v\u00e0 \u0111\u1ed9ng c\u01a1<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>M\u1ecdi h\u00e0nh vi kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n \u0111\u1ec1u \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi c\u1ea3m x\u00fac. V\u00e0 c\u1ea3m x\u00fac \u0111\u00f3 thay \u0111\u1ed5i t\u00f9y theo m\u1ed7i giai \u0111o\u1ea1n kh\u00e1c nhau tr\u00ean h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>C\u00f2n y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng t\u1edbi c\u1ea3m x\u00fac trong m\u1ed7i h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 \u0111i\u1ec3m \u0111au hay v\u1ea5n \u0111\u1ec1 h\u1ecd g\u1eb7p ph\u1ea3i. Hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng xuy\u00ean su\u1ed1t, \u0111\u00fang th\u1eddi gian.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tr\u1edf ng\u1ea1i v\u00e0 n\u1ed7i \u0111au<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>M\u1ed9t trong nh\u1eefng tr\u1edf ng\u1ea1i c\u00f3 th\u1ec3 th\u1ea5y l\u00e0 chi ph\u00ed, ch\u1eb3ng h\u1ea1n kh\u00e1ch h\u00e0ng th\u00edch s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n nh\u01b0ng khi v\u00e0o gi\u1ecf h\u00e0ng l\u1ea1i ph\u00e1t sinh chi ph\u00ed giao h\u00e0ng kh\u00e1 cao.<\/p>\n\n\n\n<p>N\u00ean vi\u1ec7c hi\u1ec3u r\u00f5 nh\u1eefng tr\u1edf ng\u1ea1i, v\u1ea5n \u0111\u1ec1 \u0111\u00f3 v\u00e0 x\u1eed l\u00fd ch\u00fang c\u1ee7a doanh nghi\u1ec7p s\u1ebd l\u00e0m cho tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean h\u00e0nh tr\u00ecnh m\u01b0\u1ee3t m\u00e0 h\u01a1n.<\/p>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: C\u00e1ch tri\u1ec3n khai <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>email marketing<\/strong><\/a> hi\u1ec7u qu\u1ea3<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">B\u01b0\u1edbc 5. Nh\u1eadn di\u1ec7n nh\u1eefng y\u1ebfu t\u1ed1 b\u1ea1n mu\u1ed1n th\u1ec3 hi\u1ec7n tr\u00ean b\u1ea3n \u0111\u1ed3<\/h3>\n\n\n\n<p>C\u00f3 4 lo\u1ea1i b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ee5c \u0111\u00edch c\u1ee7a doanh nghi\u1ec7p, b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn lo\u1ea1i b\u1ea3n \u0111\u1ed3 ph\u00f9 h\u1ee3p v\u00e0 nh\u1eadn di\u1ec7n nh\u1eefng y\u1ebfu t\u1ed1 b\u1ea1n mu\u1ed1n th\u1ec3 hi\u1ec7n tr\u00ean b\u1ea3n \u0111\u1ed3.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Current Stage:<\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>T\u1eadp trung v\u00e0o x\u00e1c \u0111\u1ecbnh c\u00e1c h\u00e0nh \u0111\u1ed9ng, m\u1ee5c ti\u00eau c\u1ee7a kh\u00e1ch h\u00e0ng theo t\u1eebng giai \u0111o\u1ea1n, k\u1ebft h\u1ee3p v\u1edbi c\u00e1c m\u1ee5c ti\u00eau, ho\u1ea1t \u0111\u1ed9ng, ch\u1ec9 s\u1ed1 mong \u0111\u1ee3i \u1edf ph\u00eda doanh nghi\u1ec7p \u0111\u1ec3 nh\u00ecn nh\u1eadn l\u1ea1i l\u00fd do t\u1ea1i sao kh\u00e1ch h\u00e0ng c\u00f3 tr\u1ea3i nghi\u1ec7m t\u1ec7 v\u00e0 n\u00ean l\u00e0m g\u00ec \u0111\u1ec3 t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng tuy\u1ec7t v\u1eddi xuy\u00ean su\u1ed1t h\u00e0nh tr\u00ecnh.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Day in the life:<\/strong><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>C\u1ed1 g\u1eafng m\u00f4 t\u1ea3 r\u00f5 nh\u1eefng h\u00e0nh \u0111\u1ed9ng, suy ngh\u0129, c\u1ea3m x\u00fac m\u00e0 kh\u00e1ch h\u00e0ng tr\u1ea3i qua trong m\u1ecdi ho\u1ea1t \u0111\u1ed9ng di\u1ec5n ra trong cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y, nh\u1eefng &#8220;v\u1ea5n \u0111\u1ec1&#8221;, &#8220;\u0111i\u1ec3m \u0111au&#8221; m\u00e0 kh\u00e1ch h\u00e0ng g\u1eb7p ph\u1ea3i trong qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c, sinh ho\u1ea1t c\u1ee7a h\u1ecd \u0111\u1ec3 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>S\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a ch\u00fang ta khi\u1ebfn cu\u1ed9c s\u1ed1ng c\u1ee7a h\u1ecd d\u1ec5 d\u00e0ng h\u01a1n th\u1ebf n\u00e0o?<\/li>\n\n\n\n<li>Th\u1eddi \u0111i\u1ec3m, ph\u01b0\u01a1ng th\u1ee9c ti\u1ebfp c\u1eadn n\u00e0o ph\u00f9 h\u1ee3p?<\/li>\n\n\n\n<li>T\u1ea1i th\u1eddi \u0111i\u1ec3m ti\u1ebfp x\u00fac \u0111i\u1ec1u g\u00ec s\u1ebd kh\u01a1i g\u1ee3i c\u1ea3m x\u00fac c\u1ee7a h\u1ecd?<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Ph\u00e2n t\u00edch s\u00e2u h\u01a1n, b\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c c\u1ea3 nh\u1eefng nhu c\u1ea7u c\u1ea7n thi\u1ebft ngay c\u1ea3 kh\u00e1ch h\u00e0ng c\u0169ng ch\u01b0a t\u1ef1 nh\u1eadn bi\u1ebft \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Future Stage<\/strong>:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>V\u1ea1ch ra kho\u1ea3ng th\u1eddi gian m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n s\u1ebd t\u01b0\u01a1ng t\u00e1c v\u1edbi doanh nghi\u1ec7p b\u1ea1n trong t\u01b0\u01a1ng lai. Kho\u1ea3ng th\u1eddi gian n\u00e0y c\u00f3 th\u1ec3 d\u1ef1a tr\u00ean kinh nghi\u1ec7m ho\u1eb7c kh\u1ea3o s\u00e1t d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>T\u1ed1t h\u01a1n h\u1ebft l\u00e0 c\u00f3 d\u1eef li\u1ec7u ch\u1ee9ng minh \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c h\u00e0nh \u0111\u1ed9ng v\u00e0 c\u1ea3m x\u00fac c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Service blueprint<\/strong>:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>K\u1ebft h\u1ee3p c\u00e1c th\u00f4ng tin t\u1eeb c\u00e1c b\u1ed9 ph\u1eadn tham gia \u0111\u1ec3 hi\u1ec3u v\u1ec1 c\u00e1ch d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c v\u1eadn h\u00e0nh nh\u01b0 th\u1ebf n\u00e0o, th\u1eddi gian t\u1eebng quy tr\u00ecnh m\u1ea5t kho\u1ea3ng bao l\u00e2u? Quy tr\u00ecnh n\u00e0o \u0111ang khi\u1ebfn tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng \u0111i xu\u1ed1ng? Thay \u0111\u1ed5i con ng\u01b0\u1eddi, c\u00f4ng ngh\u1ec7, ch\u00ednh s\u00e1ch, v\u00e0 quy tr\u00ecnh nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f9ng mang l\u1ea1i d\u1ecbch v\u1ee5 t\u1ed1t h\u01a1n.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">B\u01b0\u1edbc 6. X\u00e1c \u0111\u1ecbnh ngu\u1ed3n l\u1ef1c&nbsp;<\/h3>\n\n\n\n<p>Ph\u1ea7n n\u00e0y l\u00e0m r\u00f5 nh\u1eefng ngu\u1ed3n l\u1ef1c b\u1ea1n s\u1ebd c\u1ea7n \u0111\u1ec3 t\u1ea1o ra h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng nh\u01b0 mong mu\u1ed1n. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n li\u1ec7t k\u00ea v\u00e0 t\u1eadn d\u1ee5ng m\u1ecdi ngu\u1ed3n l\u1ef1c m\u00ecnh hi\u1ec7n c\u00f3 v\u00e0 nh\u1eefng c\u00e1i m\u00ecnh s\u1ebd c\u1ea7n \u0111\u1ec3 c\u1ea3i thi\u1ec7n h\u00e0nh tr\u00ecnh.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5, b\u1ea3n \u0111\u1ed3 c\u1ee7a b\u1ea1n cho th\u1ea5y ph\u00e1t sinh m\u1ed9t s\u1ed1 l\u1ed7i trong d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng v\u00e0 b\u1ed9 ph\u1eadn ch\u0103m s\u00f3c kh\u00f4ng c\u00f3 c\u00f4ng c\u1ee5 h\u1eefu \u00edch \u0111\u1ec3 theo d\u00f5i kh\u00e1ch h\u00e0ng sau khi h\u1ecd mua v\u00e0 s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5.<\/p>\n\n\n\n<p>Nh\u1edd v\u1eady b\u1ea1n c\u0169ng \u0111o\u00e1n ch\u00ednh x\u00e1c h\u01a1n t\u00e1c \u0111\u1ed9ng c\u1ee7a vi\u1ec7c c\u00f3 th\u00eam ngu\u1ed3n l\u1ef1c t\u00e1c \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o t\u1edbi doanh thu, hi\u1ec7u qu\u1ea3 kinh doanh \u0111\u1ec3 thuy\u1ebft ph\u1ee5c b\u1ed9 ph\u1eadn qu\u1ea3n tr\u1ecb.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">B\u01b0\u1edbc 7. Ph\u00e2n t\u00edch, x\u00e1c minh d\u1eef li\u1ec7u<\/h3>\n\n\n\n<p>Ch\u1ec9 ng\u1ed3i suy ngh\u0129 v\u00e0 v\u1ebd b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng ch\u01b0a ch\u1eafc \u0111\u00e3 t\u1ea1o ra k\u1ebft qu\u1ea3 mong mu\u1ed1n, b\u1ea1n c\u1ea7n ph\u00e2n t\u00edch, x\u00e1c minh d\u1eef li\u1ec7u \u0111\u1ec3 \u0111\u01b0a ra th\u00f4ng tin ch\u00ednh x\u00e1c h\u01a1n.<\/p>\n\n\n\n<p>B\u1ea1n c\u1ea7n t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 d\u1eef li\u1ec7u doanh nghi\u1ec7p \u0111\u00e3 thu th\u1eadp \u0111\u01b0\u1ee3c \u0111\u1ec3 ho\u00e0n thi\u1ec7n b\u1ea3n \u0111\u1ed3.<\/p>\n\n\n\n<p>Bao nhi\u00eau ng\u01b0\u1eddi \u0111\u00e3 click cho h\u00e0ng v\u00e0o gi\u1ecf nh\u01b0ng kh\u00f4ng thanh to\u00e1n? T\u1ef7 l\u1ec7 c\u00f3 qu\u00e1 th\u1ea5p so v\u1edbi trung b\u00ecnh ng\u00e0nh kh\u00f4ng?<\/p>\n\n\n\n<p>C\u00e1ch doanh nghi\u1ec7p h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n \u1edf \u0111i\u1ec3m n\u00e0o? Gi\u1ea3i ph\u00e1p \u0111\u00f3 gia t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng l\u00ean bao nhi\u00eau? S\u1ef1 h\u00e0i l\u00f2ng t\u0103ng th\u00eam c\u00f3 \u0111\u1ee7 gi\u00e1 tr\u1ecb \u0111\u1ec3 l\u1ef1a ch\u1ecdn gi\u1ea3i ph\u00e1p \u0111\u00f3 thay v\u00ec gi\u1ea3i ph\u00e1p kh\u00e1c?<\/p>\n\n\n\n<p>Ph\u00e2n t\u00edch k\u1ebft qu\u1ea3 s\u1ebd cho bi\u1ebft nh\u1eefng ch\u1ed7 m\u00e0 nhu c\u1ea7u kh\u00e1ch h\u00e0ng ch\u01b0a \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c, nh\u01b0 v\u1eady doanh nghi\u1ec7p m\u1edbi c\u00f3 th\u1ec3 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u00fang ngh\u0129a. V\u1edbi m\u1ed7i m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00e1c nhau s\u1ebd c\u00f3 lo\u1ea1i h\u00e0nh tr\u00ecnh ri\u00eang m\u00e0 kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7m th\u00f4ng qua vi\u1ec7c \u0111\u1ecdc email, t\u00ecm ki\u1ebfm online.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">B\u01b0\u1edbc 8. Thay \u0111\u1ed5i, \u0111i\u1ec1u ch\u1ec9nh tr\u00ean th\u1ef1c t\u1ebf<\/h3>\n\n\n\n<p>C\u00e1c d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch s\u1ebd cho doanh nghi\u1ec7p bi\u1ebft m\u00ecnh c\u1ea7n l\u00e0m g\u00ec ti\u1ebfp theo, v\u00ed d\u1ee5 nh\u01b0 \u0111i\u1ec1u ch\u1ec9nh tr\u00ean trang web, ho\u1eb7c t\u1ea1o n\u00fat Call to Action n\u1ed5i b\u1eadt h\u01a1n, hay c\u00f3 ph\u1ea7n m\u00f4 t\u1ea3 d\u00e0i h\u01a1n \u0111\u1ec3 l\u00e0m r\u00f5 t\u00ednh n\u0103ng hay l\u1ee3i \u00edch.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, ho\u1ea1t \u0111\u1ed9ng n\u00e0y kh\u00f4ng ph\u1ea3i di\u1ec5n ra m\u1ed9t l\u1ea7n. B\u1ea1n c\u1ea7n th\u1eed nghi\u1ec7m c\u00e1c gi\u1ea3i ph\u00e1p v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<p>\u0110\u00e1nh gi\u00e1 l\u1ea1i b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng \u0111\u1ec1u \u0111\u1eb7n m\u1ed7i th\u00e1ng ho\u1eb7c m\u1ed7i qu\u00fd d\u1ef1a tr\u00ean d\u1eef li\u1ec7u th\u1ef1c t\u1ebf \u0111\u1ec3 t\u00ecm ra nh\u1eefng l\u1ed7 h\u1ed5ng ho\u1eb7c c\u01a1 h\u1ed9i \u0111\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>\u0110\u0103ng k\u00fd \u0111\u1ec3 nh\u1eadn n\u1ed9i dung h\u1eefu \u00edch, m\u1edbi nh\u1ea5t t\u1eeb Sao Kim Branding!<\/strong><\/p>\n\n\n\n<div class=\"tnp tnp-subscription\">\n<form method=\"post\" action=\"https:\/\/www.saokim.com.vn\/en\/?na=s\" target=\"_blank\">\n\n<input type=\"hidden\" name=\"nlang\" value=\"\"><div class=\"tnp-field tnp-field-firstname\"><label for=\"tnp-1\">T\u00ean<\/label>\n<input class=\"tnp-name\" type=\"text\" name=\"nn\" id=\"tnp-1\" value=\"\" required=\"\"><\/div>\n<div class=\"tnp-field tnp-field-email\"><label for=\"tnp-2\">Email<\/label>\n<input class=\"tnp-email\" type=\"email\" name=\"ne\" id=\"tnp-2\" value=\"\" required=\"\"><\/div>\n<div class=\"tnp-field tnp-field-button\"><input class=\"tnp-submit\" type=\"submit\" value=\"\u0110\u0103ng k\u00fd nh\u1eadn th\u00f4ng tin\">\n<\/div>\n<\/form>\n<\/div>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">5. V\u00ed d\u1ee5 v\u1ec1 b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng<\/h2>\n\n\n\n<p>\u0110\u1ec3 b\u1ea1n d\u1ec5 h\u00ecnh dung h\u01a1n, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i v\u00ed d\u1ee5 v\u1ec1 b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng. C\u00f3 th\u1ec3 b\u1ea1n s\u1ebd \u00e1p d\u1ee5ng \u0111\u01b0\u1ee3c ch\u00fang trong tr\u01b0\u1eddng h\u1ee3p c\u1ee7a m\u00ecnh:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">V\u00ed d\u1ee5 1: B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng current stage cho doanh nghi\u1ec7p B2C<\/h3>\n\n\n\n<p>B\u1ea3n \u0111\u1ed3 n\u00e0y nh\u1ea5n m\u1ea1nh t\u1edbi 5 giai \u0111o\u1ea1n xuy\u00ean su\u1ed1t h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng khi t\u01b0\u01a1ng t\u00e1c v\u1edbi doanh nghi\u1ec7p, t\u1eeb giai \u0111o\u1ea1n nh\u1eadn th\u1ee9c, quan t\u00e2m, quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn giao h\u00e0ng\/ s\u1eed d\u1ee5ng v\u00e0 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh, \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"798\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/Vi-Du-Ban-Do-Hanh-Trinh-Khach-Hang-Loai-Current-Stage-Cho-Doanh-Nghiep-B2C.jpg\" alt=\"V\u00ed d\u1ee5 b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng (Current Stage)\" class=\"wp-image-31289\" title=\"V\u00ed d\u1ee5 b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng (Current Stage)\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/Vi-Du-Ban-Do-Hanh-Trinh-Khach-Hang-Loai-Current-Stage-Cho-Doanh-Nghiep-B2C.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/Vi-Du-Ban-Do-Hanh-Trinh-Khach-Hang-Loai-Current-Stage-Cho-Doanh-Nghiep-B2C-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/Vi-Du-Ban-Do-Hanh-Trinh-Khach-Hang-Loai-Current-Stage-Cho-Doanh-Nghiep-B2C-768x511.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>B\u1eb1ng c\u00e1ch \u0111\u01b0a ra c\u00e1c c\u00e2u h\u1ecfi kh\u00e1ch th\u01b0\u1eddng \u0111\u1eb7t trong m\u1ed7i giai \u0111o\u1ea1n, nh\u00e2n vi\u00ean trong doanh nghi\u1ec7p c\u00f3 th\u1ec3 nh\u1eadn bi\u1ebft ch\u00ednh x\u00e1c insights kh\u00e1ch h\u00e0ng v\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3 l\u00e0 g\u00ec. T\u1eeb \u0111\u00f3, \u0111\u01b0a ra gi\u1ea3i ph\u00e1p t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">V\u00ed d\u1ee5 2: B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng services blueprint cho doanh nghi\u1ec7p B2C<\/h3>\n\n\n\n<p>B\u1ea3n \u0111\u1ed3 n\u00e0y t\u1eadp trung v\u00e0o d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng k\u1ebft h\u1ee3p v\u1edbi h\u00e0nh \u0111\u1ed9ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c b\u1ed9 ph\u1eadn cung c\u1ea5p d\u1ecbch v\u1ee5 li\u00ean quan.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"590\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/Vi-Du-Ban-Do-Hanh-Trinh-Khach-Hang-Loai-Servies-Blueprint-Cho-Doanh-Nghiep-B2C.jpg\" alt=\"V\u00ed d\u1ee5 b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng (Services Blueprint)\" class=\"wp-image-31290\" title=\"V\u00ed d\u1ee5 b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng (Services Blueprint)\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/Vi-Du-Ban-Do-Hanh-Trinh-Khach-Hang-Loai-Servies-Blueprint-Cho-Doanh-Nghiep-B2C.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/Vi-Du-Ban-Do-Hanh-Trinh-Khach-Hang-Loai-Servies-Blueprint-Cho-Doanh-Nghiep-B2C-300x148.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/Vi-Du-Ban-Do-Hanh-Trinh-Khach-Hang-Loai-Servies-Blueprint-Cho-Doanh-Nghiep-B2C-768x378.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>K\u1ebft h\u1ee3p th\u00f4ng tin c\u1ee7a t\u1eebng b\u1ed9 ph\u1eadn kh\u00e1ch nhau \u0111\u1ec3 t\u00ecm hi\u1ec3u h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng tr\u1ea3i qua khi \u0111\u1eb7t mua h\u00e0ng t\u1ea1i c\u1eeda h\u00e0ng (ho\u1eb7c website).<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<span style=\"--tl-form-height-m:669.375px;--tl-form-height-t:564.594px;--tl-form-height-d:564.594px;\" class=\"tl-placeholder-f-type-shortcode_31321 tl-preload-form\"><span><\/span><\/span>\n\n\n<p class=\"has-text-align-center\"><em>Vui l\u00f2ng ki\u1ec3m tra email sau v\u00e0i ph\u00fat \u0111\u1ec3 nh\u1eadn t\u00e0i li\u1ec7u<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">L\u1eddi k\u1ebft<\/h2>\n\n\n\n<p>Tr\u00ean \u0111\u00e2y l\u00e0 nh\u1eefng g\u00ec b\u1ea1n c\u1ea7n bi\u1ebft v\u1ec1 <strong>h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/strong>, quy tr\u00ecnh l\u1eadp b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh. Hi v\u1ecdng gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c nghi\u00ean c\u1ee9u insight kh\u00e1ch h\u00e0ng v\u00e0 k\u1ebft n\u1ed1i v\u1edbi ho\u1ea1t \u0111\u1ed9ng kinh doanh, th\u01b0\u01a1ng hi\u1ec7u hay s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/ke-hoach-truyen-thong-marketing-tich-hop-imc\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>K\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng Marketing t\u00edch h\u1ee3p<\/strong><\/a> (IMC Plan)<\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/quan-tri-dieu-hanh\/mau-lap-ke-hoach-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>K\u1ebf ho\u1ea1ch Marketing<\/strong><\/a> (4Cs)<\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/ke-hoach-digital-marketing-mau\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>K\u1ebf ho\u1ea1ch Digital Marketing<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/ngan-sach-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>M\u1eabu ng\u00e2n s\u00e1ch Marketing<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/xay-dung-chien-luoc-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>M\u1eabu chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Sao Kim t\u1ea1i:&nbsp;<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Blog Sao Kim<\/strong><\/a>,&nbsp;<a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>C\u1ea9m Nang Sao Kim<\/strong><\/a>&nbsp;<\/p>\n\n\n\n<p><strong>Facebook:<\/strong>&nbsp;<a href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p><strong>Case study Behance<\/strong>:&nbsp;<a href=\"https:\/\/www.behance.net\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p>#SaoKim #SaoKimBranding #CustomerJourney #HanhTrinhKhachHang<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>H\u01b0\u1edbng d\u1eabn chi ti\u1ebft v\u1ec1 H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng (Customer Journey) v\u00e0 c\u00e1ch l\u1eadp b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng. H\u01a1n th\u1ebf n\u1eefa, Sao Kim \u0111\u00e3 t\u1ea1o M\u1eabu b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng th\u1ef1c hi\u1ec7n.<\/p>\n","protected":false},"author":24,"featured_media":31294,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195],"tags":[],"class_list":["post-31276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cam-nang"],"acf":[],"views":7404,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/31276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=31276"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/31276\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/31294"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=31276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=31276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=31276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}