{"id":32962,"date":"2024-09-04T11:49:23","date_gmt":"2024-09-04T04:49:23","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=32962"},"modified":"2024-11-29T13:53:17","modified_gmt":"2024-11-29T06:53:17","slug":"corporate-branding","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/corporate-branding\/","title":{"rendered":"Corporate Branding: X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ty, t\u1ed5ng c\u00f4ng ty, t\u1eadp \u0111o\u00e0n"},"content":{"rendered":"\n<p><em>C\u00f9ng Sao Kim t\u00ecm hi\u1ec3u chi ti\u1ebft v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ty (<strong>Corporate Branding<\/strong>) v\u00e0 quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ty, t\u1ed5ng c\u00f4ng ty, t\u1eadp \u0111o\u00e0n.<\/em><\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/corporate-branding-xay-dung-thuong-hieu-cong-ty.png\" alt=\"Corporate Branding - X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ty\" class=\"wp-image-53863\" title=\"Corporate Branding - X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ty\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/corporate-branding-xay-dung-thuong-hieu-cong-ty.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/corporate-branding-xay-dung-thuong-hieu-cong-ty-300x157.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/corporate-branding-xay-dung-thuong-hieu-cong-ty-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>M\u1ed9t c\u00f4ng ty c\u00f3 th\u1ec3 thay \u0111\u1ed5i quy m\u00f4, lo\u1ea1i b\u1ecf m\u1ea3ng kinh doanh c\u0169 \u0111\u1ec3 b\u1eaft \u0111\u1ea7u m\u1ea3ng kinh doanh m\u1edbi hay th\u1eadm ch\u00ed c\u00f3 th\u1ec3 thay \u0111\u1ed5i b\u1ed9 m\u00e1y l\u00e3nh \u0111\u1ea1o \u0111\u1ec3 \u0111\u00e1p \u1ee9ng m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n.<\/p>\n\n\n\n<p>Nh\u01b0ng, th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ty (<strong>corporate brand<\/strong>) th\u00ec v\u1eabn lu\u00f4n \u0111i theo, l\u00e0m n\u1ec1n t\u1ea3ng gi\u00fap chinh ph\u1ee5c m\u1ee5c ti\u00eau m\u1edbi.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">1. Corporate Branding l\u00e0 g\u00ec<\/h2>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/corporate-branding-la-gi.png\" alt=\"Corporate Branding l\u00e0 g\u00ec\" class=\"wp-image-53862\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/corporate-branding-la-gi.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/corporate-branding-la-gi-300x157.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/corporate-branding-la-gi-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p><strong>Corporate Branding<\/strong> l\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ty, t\u1ed5ng c\u00f4ng ty, t\u1eadp \u0111o\u00e0n, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u gi\u00fap c\u00f4ng ty ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd, chinh ph\u1ee5c c\u00e1c m\u1ee5c ti\u00eau kinh doanh.<\/p>\n\n\n\n<p>M\u1ed9t c\u00f4ng ty c\u00f3 th\u1ec3 ch\u1ec9 l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u01a1n l\u1ebb (single brand company) ho\u1eb7c s\u1edf h\u1eefu nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u ph\u1ee5 thu\u1ed9c (multi brand company), corporate branding l\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho c\u00f4ng ty, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n \u0111\u00e1p \u1ee9ng m\u00f4 h\u00ecnh t\u1ed5ng c\u00f4ng ty\/ t\u1eadp \u0111o\u00e0n, l\u00e0m n\u1ec1n t\u1ea3ng ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u1ee5 thu\u1ed9c.<\/p>\n\n\n\n<p>\u0110\u1ec3 hi\u1ec3u r\u00f5, h\u00e3y b\u1eaft \u0111\u1ea7u hi\u1ec3u t\u1eeb&#8230;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">1.1. Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/thuong-hieu-la-nhan-thuc-cua-khach-hang-ve-mot-cong-ty.jpg\" alt=\"Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 m\u1ed9t c\u00f4ng ty\" class=\"wp-image-32975\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/thuong-hieu-la-nhan-thuc-cua-khach-hang-ve-mot-cong-ty.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/thuong-hieu-la-nhan-thuc-cua-khach-hang-ve-mot-cong-ty-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/thuong-hieu-la-nhan-thuc-cua-khach-hang-ve-mot-cong-ty-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p><strong>Th\u01b0\u01a1ng hi\u1ec7u<\/strong> l\u00e0 to\u00e0n b\u1ed9 nh\u1eadn th\u1ee9c c\u1ee7a c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau v\u1ec1 m\u1ed9t c\u00f4ng ty, nh\u00e3n hi\u1ec7u n\u00e0o \u0111\u00f3. Ch\u00fang h\u00ecnh th\u00e0nh t\u1eeb nh\u1eefng c\u1ea3m nh\u1eadn, tr\u1ea3i nghi\u1ec7m khi ti\u1ebfp x\u00fac v\u1edbi c\u00f4ng ty.<\/p>\n\n\n\n<p>Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 v\u00f4 h\u00ecnh v\u00ec ch\u00fang ch\u1ec9 t\u1ed3n t\u1ea1i trong t\u00e2m tr\u00ed. Nh\u01b0ng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng, ph\u1ed1i h\u1ee3p nhu\u1ea7n nhuy\u1ec5n c\u00e1c y\u1ebfu t\u1ed1 h\u1eefu h\u00ecnh v\u00e0 v\u00f4 h\u00ecnh kh\u00e1c.<\/p>\n\n\n\n<p>V\u00ec v\u1eady, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c, x\u00e2y d\u1ef1ng n\u00ean nh\u1eefng \u0111i\u1ec1u b\u1ea1n mu\u1ed1n c\u00f4ng ch\u00fang ngh\u0129 v\u1ec1 c\u00f4ng ty c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">1.2. T\u1ea1i sao corporate branding l\u1ea1i quan tr\u1ecdng?<\/h3>\n\n\n\n<p>Ng\u00e0y nay, c\u1ea1nh tranh di\u1ec5n ra \u1edf t\u1ea5t c\u1ea3 c\u00e1c l\u0129nh v\u1ef1c, s\u1ed1 l\u01b0\u1ee3ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ed1i th\u1ee7 t\u0103ng l\u00ean nhanh ch\u00f3ng, c\u00e1c c\u00f4ng ty ph\u1ea3i \u0111\u1ea3m b\u1ea3o m\u00ecnh lu\u00f4n n\u1ed5i b\u1eadt gi\u1eefa \u0111\u00e1m \u0111\u00f4ng.<\/p>\n\n\n\n<p>\u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 t\u1ed1t l\u00e0 \u0111i\u1ec1u ch\u1eafc ch\u1eafn. Nh\u01b0ng c\u1ea1nh tranh v\u1ec1 s\u1ea3n ph\u1ea9m l\u00e0 cu\u1ed9c chi\u1ebfn kh\u1ed1c li\u1ec7t b\u1ecb gi\u1edbi h\u1ea1n b\u1edfi khoa h\u1ecdc, k\u1ef9 thu\u1eadt &#8211; ch\u1ec9 c\u00f3 s\u1ed1 \u00edt c\u00f4ng ty c\u00f3 th\u1ec3 gi\u1eef \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf v\u1ec1 s\u1ea3n ph\u1ea9m trong m\u1ed9t th\u1eddi gian ng\u1eafn.<\/p>\n\n\n\n<p>V\u00ec th\u1ebf, c\u00e1c c\u00f4ng ty c\u1ea7n t\u1eadp trung v\u00e0o x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh \u0111\u1ec3 duy tr\u00ec s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng. V\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh, ph\u00f9 h\u1ee3p, c\u00f4ng ty c\u00f3 c\u01a1 h\u1ed9i ki\u1ec3m so\u00e1t c\u00e1ch kh\u00e1n gi\u1ea3 nh\u00ecn nh\u1eadn v\u1ec1 m\u00ecnh (ki\u1ec3m so\u00e1t nh\u1eadn th\u1ee9c) &#8211; \u0111i\u1ec1u n\u00e0y c\u00f3 \u00fd ngh\u0129a s\u1ed1ng c\u00f2n.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, c\u00e1c c\u00f4ng ty \u0111i theo m\u00f4 h\u00ecnh t\u1ed5ng c\u00f4ng ty\/ t\u1eadp \u0111o\u00e0n c\u00f3 th\u1ec3 kh\u00f4ng g\u1eafn li\u1ec1n v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 hay nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 n\u00e0o m\u00e0 linh ho\u1ea1t thay \u0111\u1ed5i, m\u1edf r\u1ed9ng nh\u1eb1m \u0111\u00e1p \u1ee9ng m\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng. Do \u0111\u00f3, ch\u1ec9 c\u00f3 th\u01b0\u01a1ng hi\u1ec7u m\u1edbi l\u00e0 \u0111\u1ed9ng l\u1ef1c m\u1ea1nh m\u1ebd tr\u1ee3 gi\u00fap c\u00f4ng ty ti\u1ebfp t\u1ee5c g\u1eb7t h\u00e1i \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\">L\u00fd do #1: C\u00f4ng ch\u00fang m\u1ee5c ti\u00eau s\u1ebd nh\u1eadn ra c\u00f4ng ty c\u1ee7a b\u1ea1n<\/h4>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/ly-do-can-thuc-hien-corporate-branding-1.png\" alt=\"L\u00fd do c\u1ea7n th\u1ef1c hi\u1ec7n Corporate Branding - 1\" class=\"wp-image-53870\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/ly-do-can-thuc-hien-corporate-branding-1.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/ly-do-can-thuc-hien-corporate-branding-1-300x157.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/ly-do-can-thuc-hien-corporate-branding-1-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>\u0110\u00e2y l\u00e0 l\u00fd do r\u00f5 r\u00e0ng nh\u1ea5t khi\u1ebfn b\u1ea5t k\u1ef3 c\u00f4ng ty n\u00e0o c\u0169ng c\u1ea7n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>N\u1ebfu c\u00f4ng ty c\u1ee7a b\u1ea1n c\u00f3 th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh, m\u1ecdi ng\u01b0\u1eddi s\u1ebd t\u1ef1 nhi\u00ean ch\u00fa \u00fd \u0111\u1ebfn n\u00f3 nhi\u1ec1u h\u01a1n so v\u1edbi c\u00f4ng ty kh\u00e1c.<\/p>\n\n\n\n<p>H\u1ecd nh\u1eadn ra logo c\u00f4ng ty c\u1ee7a b\u1ea1n gi\u1eefa \u0111\u00e1m \u0111\u00f4ng, h\u1ecd nh\u1edb v\u1ec1 b\u1ea1n m\u1ed7i khi c\u1ea7n s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 m\u00e0 b\u1ea1n cung c\u1ea5p.<\/p>\n\n\n\n<p>V\u00e0 cu\u1ed1i c\u00f9ng, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty b\u1ea1n tr\u1edf n\u00ean g\u1eafn b\u00f3, th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t ph\u1ea7n trong h\u00e0nh tr\u00ecnh th\u00fa v\u1ecb c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\">L\u00fd do #2: Th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o ni\u1ec1m tin cho kh\u00e1ch h\u00e0ng<\/h4>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/ly-do-can-thuc-hieu-corporate-branding-2.png\" alt=\"L\u00fd do c\u1ea7n th\u1ef1c hi\u1ec7n Corporate Branding - 2\" class=\"wp-image-53865\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/ly-do-can-thuc-hieu-corporate-branding-2.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/ly-do-can-thuc-hieu-corporate-branding-2-300x157.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/ly-do-can-thuc-hieu-corporate-branding-2-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p cho Google t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9, b\u1ea1n b\u1ea5m n\u00fat cho ph\u00e9p google theo d\u00f5i h\u00e0nh vi \u0111\u1ec3 \u201cc\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m v\u00e0 c\u00e1 nh\u00e2n h\u00f3a\u201d m\u00e0 kh\u00f4ng c\u1ea7n suy ngh\u0129. B\u1edfi v\u00ec b\u1ea1n tin t\u01b0\u1edfng Google.<\/p>\n\n\n\n<p>Ni\u1ec1m tin ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t m\u00e0 c\u00f4ng ty b\u1ea1n c\u1ea7n ph\u1ea3i x\u00e2y d\u1ef1ng khi kinh doanh. V\u00e0 n\u1ebfu kh\u00f4ng c\u00f3 th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh, vi\u1ec7c x\u00e2y d\u1ef1ng ni\u1ec1m tin tr\u1edf n\u00ean kh\u00f3 kh\u0103n h\u01a1n bao gi\u1edd h\u1ebft.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\">L\u00fd do #3: Th\u01b0\u01a1ng hi\u1ec7u c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o<\/h4>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/ly-do-can-thuc-hieu-corporate-branding-3.png\" alt=\"L\u00fd do c\u1ea7n th\u1ef1c hi\u1ec7n Corporate Branding - 3\" class=\"wp-image-53866\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/ly-do-can-thuc-hieu-corporate-branding-3.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/ly-do-can-thuc-hieu-corporate-branding-3-300x157.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/ly-do-can-thuc-hieu-corporate-branding-3-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>B\u1ea1n \u0111\u00e3 bi\u1ebft \u0111\u1ebfn m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u00e0o tr\u01b0\u1edbc \u0111\u00f3, nhi\u1ec1u kh\u1ea3 n\u0103ng b\u1ea1n s\u1ebd d\u1eebng l\u1ea1i khi th\u1ea5y m\u1ea9u qu\u1ea3ng c\u00e1o c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 tr\u00ean Facebook, Google\u2026<\/p>\n\n\n\n<p>N\u1ebfu th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 \u0111\u1ee7 m\u1ea1nh v\u00e0 b\u1ea1n \u0111ang c\u00f3 nhu c\u1ea7u ph\u00f9 h\u1ee3p b\u1ea1n s\u1ebd b\u1ea5m \u0111\u1ecdc chi ti\u1ebft h\u01a1n, tham kh\u1ea3o th\u00eam tr\u00ean trang web, fanpage c\u1ee7a h\u1ecd\u2026 v\u00e0 c\u00f3 th\u1ec3 b\u1ea1n s\u1ebd ch\u1ecdn mua h\u00e0ng.<\/p>\n\n\n\n<p>H\u00e0nh vi n\u00e0y khi\u1ebfn c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o s\u1ebd \u01b0u ti\u00ean ph\u00e2n ph\u1ed1i qu\u1ea3ng c\u00e1o \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi c\u00f3 h\u00e0nh vi, h\u1ed3 s\u01a1 t\u01b0\u01a1ng t\u1ef1 nh\u01b0 b\u1ea1n. \u0110i\u1ec1u n\u00e0y tr\u1ef1c ti\u1ebfp t\u0103ng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<p>V\u00e0 v\u00ec th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh, nh\u1eefng th\u00f4ng tin qu\u1ea3ng c\u00e1o khi\u1ebfn b\u1ea1n v\u00e0 nhi\u1ec1u ng\u01b0\u1eddi tin t\u01b0\u1edfng m\u00e0 \u00edt khi c\u1ea7n x\u00e1c th\u1ef1c, t\u1eeb \u0111\u00f3 r\u00fat ng\u1eafn h\u00e0nh tr\u00ecnh mua h\u00e0ng.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\">L\u00fd do #4: Th\u01b0\u01a1ng hi\u1ec7u thu h\u00fat nh\u00e2n t\u00e0i<\/h4>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/ly-do-can-thuc-hieu-corporate-branding-4.png\" alt=\"L\u00fd do c\u1ea7n th\u1ef1c hi\u1ec7n Corporate Branding - 4\" class=\"wp-image-53867\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/ly-do-can-thuc-hieu-corporate-branding-4.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/ly-do-can-thuc-hieu-corporate-branding-4-300x157.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/ly-do-can-thuc-hieu-corporate-branding-4-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>B\u1ea5t k\u1ef3 ai c\u0169ng mong mu\u1ed1n \u0111\u01b0\u1ee3c l\u00e0m vi\u1ec7c trong m\u1ed9t c\u00f4ng ty c\u00f3 th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh. Th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh khi\u1ebfn h\u1ecd d\u1ec5 d\u00e0ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau s\u1ef1 nghi\u1ec7p h\u01a1n v\u00e0 cho h\u1ecd m\u1ed9t h\u00e0nh tr\u00ecnh \u00fd ngh\u0129a h\u01a1n l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c ch\u1ec9 \u0111\u1ec3 &#8220;ki\u1ebfm ti\u1ec1n&#8221;.<\/p>\n\n\n\n<p>C\u0169ng nh\u1edd \u0111\u00f3, c\u00f4ng ty c\u1ee7a b\u1ea1n thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u \u1ee9ng vi\u00ean t\u00e0i n\u0103ng h\u01a1n, d\u1ec5 d\u00e0ng tuy\u1ec3n d\u1ee5ng h\u01a1n v\u00e0 ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\">L\u00fd do #5: Th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o ra kh\u00e1ch h\u00e0ng trung th\u00e0nh<\/h4>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/ly-do-can-thuc-hieu-corporate-branding-5.png\" alt=\"L\u00fd do c\u1ea7n th\u1ef1c hi\u1ec7n Corporate Branding - 5\" class=\"wp-image-53868\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/ly-do-can-thuc-hieu-corporate-branding-5.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/ly-do-can-thuc-hieu-corporate-branding-5-300x157.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/ly-do-can-thuc-hieu-corporate-branding-5-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>B\u1eb1ng nhi\u1ec1u c\u00e1ch, b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 ch\u1eb7t ch\u1ebd h\u01a1n v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a m\u00ecnh, k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u00e0 gi\u00fap h\u1ecd \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u00e1 nh\u00e2n b\u1eb1ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Khi \u0111\u00e3 h\u00e0i l\u00f2ng v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, kh\u00f4ng ch\u1ec9 \u1edf kh\u00eda c\u1ea1nh s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u00e0 \u1edf c\u1ea3 kh\u00eda c\u1ea1nh con ng\u01b0\u1eddi &#8211; kh\u00e1ch h\u00e0ng s\u1ebd tr\u1edf n\u00ean trung th\u00e0nh, h\u1ecd quay l\u1ea1i mua s\u1ea3n ph\u1ea9m, gi\u1edbi thi\u1ec7u cho b\u1ea1n b\u00e8, ng\u01b0\u1eddi th\u00e2n c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>L\u00fac n\u00e0y, gi\u00e1 c\u1ea3, t\u00ednh n\u0103ng kh\u00f4ng c\u00f2n l\u00e0 v\u1ea5n \u0111\u1ec1 kh\u00e1ch h\u00e0ng c\u00e2n nh\u1eafc \u0111\u1ea7u ti\u00ean. H\u1ecd ch\u1ec9 \u0111\u01a1n gi\u1ea3n ch\u1ecdn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111\u1ec3 gi\u1ea3i quy\u1ebft nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\">L\u00fd do #6: Th\u01b0\u01a1ng hi\u1ec7u g\u1eafn li\u1ec1n v\u1edbi s\u1ef1 t\u1ed3n t\u1ea1i c\u1ee7a c\u00f4ng ty<\/h4>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/ly-do-can-thuc-hieu-corporate-branding-6.png\" alt=\"L\u00fd do c\u1ea7n th\u1ef1c hi\u1ec7n Corporate Branding - 6\" class=\"wp-image-53876\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/ly-do-can-thuc-hieu-corporate-branding-6.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/ly-do-can-thuc-hieu-corporate-branding-6-300x157.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/09\/ly-do-can-thuc-hieu-corporate-branding-6-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng g\u1eafn li\u1ec1n v\u1edbi s\u1ef1 t\u1ed3n t\u1ea1i c\u1ee7a c\u00f4ng ty. Cho d\u00f9 b\u1ea1n cho r\u1eb1ng m\u00ecnh kh\u00f4ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u nh\u01b0ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh h\u00e0ng ng\u00e0y \u0111\u00e3 t\u1ea1o ra &#8220;th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ty&#8221; \u1edf m\u1ee9c \u0111\u1ed9 n\u00e0o \u0111\u00f3.<\/p>\n\n\n\n<p>C\u00f4ng ty c\u00f3 th\u1ec3 thay \u0111\u1ed5i l\u0129nh v\u1ef1c kinh doanh, thay \u0111\u1ed5i s\u1ea3n ph\u1ea9m. Nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 gia nh\u1eadp ho\u1eb7c r\u1eddi b\u1ecf c\u00f4ng ty nh\u01b0ng th\u01b0\u01a1ng hi\u1ec7u th\u00ec c\u00f2n m\u00e3i, n\u00f3 ti\u1ebfp t\u1ee5c cung c\u1ea5p s\u1ee9c m\u1ea1nh b\u1eb1ng c\u00e1ch n\u00e0y hay c\u00e1ch kh\u00e1c.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">1.3. Th\u1ebf n\u00e0o l\u00e0 th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh<\/h3>\n\n\n\n<p>Th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh l\u00e0 th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt h\u01a1n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, th\u01b0\u01a1ng hi\u1ec7u chi\u1ebfm \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed \u01b0u ti\u00ean trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>C\u00f3 5 y\u1ebfu t\u1ed1 ch\u00ednh t\u1ea1o n\u00ean m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\">Y\u1ebfu t\u1ed1 #1: B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt<\/h4>\n\n\n\n<p>B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 to\u00e0n b\u1ed9 nh\u1eefng th\u1ee9 c\u00f4ng ty t\u1ea1o ra \u0111\u1ec3 x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c, n\u00f3 c\u00f3 th\u1ec3 bao g\u1ed3m: Logo, tagline, m\u00e0u s\u1eafc, ph\u00f4ng ch\u1eef, website, \u1ee9ng d\u1ee5ng \u2026.<\/p>\n\n\n\n<p>N\u00f3i c\u00e1ch kh\u00e1c, b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 nh\u1eefng th\u1ee9 t\u00e1c \u0111\u1ed9ng v\u00e0o 5 gi\u00e1c quan c\u1ee7a kh\u00e1ch h\u00e0ng. V\u00ec v\u1eady, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh ph\u1ea3i c\u00f3 b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e6efff\"><em>Xem ngay: D\u1ecbch v\u1ee5 <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/bo-nhan-dien-thuong-hieu-cong-ty\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> c\u1ee7a Sao Kim, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u01b0\u1ee3t tr\u1ed9i so v\u1edbi \u0111\u1ed1i th\u1ee7.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\">Y\u1ebfu t\u1ed1 #2: Kh\u00e1ch h\u00e0ng hi\u1ec3u t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a c\u00f4ng ty<\/h4>\n\n\n\n<p>M\u1ee5c \u0111\u00edch c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n qua tuy\u00ean b\u1ed1 t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh. V\u00e0 ch\u00fang \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng n\u00ean b\u1ed9 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i &#8211; nh\u1eefng \u0111i\u1ec1u m\u00e0 c\u1ea3 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng c\u00f9ng tin t\u01b0\u1edfng.<\/p>\n\n\n\n<p>V\u1eady n\u00ean, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh ph\u1ea3i gi\u00fap kh\u00e1ch h\u00e0ng hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec1u \u0111\u00f3.<\/p>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: H\u01b0\u1edbng d\u1eabn vi\u1ebft <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/tam-nhin-va-su-menh\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>t\u1ea7m nh\u00ecn v\u00e0 s\u1ee9 m\u1ec7nh<\/strong><\/a> hay<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\">Y\u1ebfu t\u1ed1 #3: Th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd, nh\u1ea5t qu\u00e1n<\/h4>\n\n\n\n<p>Th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u l\u00e0 nh\u1eefng \u0111i\u1ec1u m\u00e0 b\u1ea1n mu\u1ed1n g\u1eedi g\u1eafm \u0111\u1ebfn kh\u00e1ch h\u00e0ng qua c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng, c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n, t\u01b0 v\u1ea5n b\u00e1n h\u00e0ng.<\/p>\n\n\n\n<p>Th\u00f4ng \u0111i\u1ec7p gi\u00fap th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng, truy\u1ec1n c\u1ea3m h\u1ee9ng v\u00e0 \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 h\u1ecd h\u00e0nh \u0111\u1ed9ng.<\/p>\n\n\n\n<p>Th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh c\u1ea7n c\u00f3 th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd, nh\u1ea5t qu\u00e1n.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\">Y\u1ebfu t\u1ed1 #4: S\u1ef1 kh\u00e1c bi\u1ec7t<\/h4>\n\n\n\n<p>\u201cKh\u00e1c bi\u1ec7t hay l\u00e0 ch\u1ebft\u201d &#8211; \u0111i\u1ec1u n\u00e0y kh\u00f4ng c\u1ea7n ph\u1ea3i b\u00e0n c\u00e3i. Th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh c\u1ea7n ph\u1ea3i kh\u00e1c bi\u1ec7t.<\/p>\n\n\n\n<p>S\u1ef1 kh\u00e1c bi\u1ec7t c\u00f3 th\u1ec3 b\u1eaft ngu\u1ed3n t\u1eeb gi\u00e1 c\u1ea3, t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m. Tuy nhi\u00ean, v\u00ec c\u1ea1nh tranh m\u1ea1nh qu\u00e1 l\u1edbn, b\u1ea1n n\u00ean t\u1eadp trung v\u00e0o x\u00e2y d\u1ef1ng s\u1ef1 kh\u00e1c bi\u1ec7t kh\u00f3 c\u00f3 th\u1ec3 sao ch\u00e9p, v\u00ed d\u1ee5:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/trai-nghiem-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/trai-nghiem-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li>\n\n\n\n<li>Tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng<\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/xay-dung-thuong-hieu\/tinh-cach-thuong-hieu-la-gi-lam-the-nao-de-xac-dinh-tinh-cach-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li>\n\n\n\n<li>Th\u01b0\u01a1ng hi\u1ec7u c\u1ea3m x\u00fac<\/li>\n\n\n\n<li>..<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\">Y\u1ebfu t\u1ed1 #5: Tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u<\/h4>\n\n\n\n<p>Tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u l\u00e0 to\u00e0n b\u1ed9 tr\u1ea3i nghi\u1ec7m, c\u1ea3m x\u00fac m\u00e0 c\u00f4ng ch\u00fang c\u00f3 khi ti\u1ebfp x\u00fac v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. T\u1eeb c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng, m\u1ea1ng x\u00e3 h\u1ed9i, website hay t\u1ea1i c\u1eeda h\u00e0ng c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac kh\u00e1c.<\/p>\n\n\n\n<p>Tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u l\u00e0 th\u1ee9 kh\u00f4ng th\u1ec3 sao ch\u00e9p. Ch\u00fang c\u00f3 th\u1ec3 t\u1ea1o ra k\u1ebft n\u1ed1i l\u00e2u d\u00e0i, s\u00e2u \u0111\u1eadm gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00f4ng ch\u00fang.<\/p>\n\n\n\n<p>V\u00ec v\u1eady, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh ph\u1ea3i t\u1ea1o \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c v\u00e0 ph\u00f9 h\u1ee3p.<\/p>\n\n\n<span style=\"--tl-form-height-m:523.594px;--tl-form-height-t:638.969px;--tl-form-height-d:638.969px;\" class=\"tl-placeholder-f-type-shortcode_38565 tl-preload-form\"><span><\/span><\/span>\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">2. 4 Nh\u1eadn th\u1ee9c sai l\u1ea7m v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p>&#8220;Th\u01b0\u01a1ng hi\u1ec7u&#8221; c\u00f3 \u00fd ngh\u0129a to l\u1edbn trong kinh doanh nh\u01b0ng nhi\u1ec1u c\u00f4ng ty ch\u01b0a \u0111\u1eb7t v\u1ea5n \u0111\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00ean h\u00e0ng \u0111\u1ea7u b\u1edfi m\u1ed9t s\u1ed1 nh\u1eadn th\u1ee9c sai l\u1ea7m ph\u1ed5 bi\u1ebfn:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">2.1. X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 chuy\u1ec7n c\u1ee7a c\u00f4ng ty l\u1edbn<\/h3>\n\n\n\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t nh\u1eadn th\u1ee9c sai l\u1ea7m nghi\u00eam tr\u1ecdng.<\/p>\n\n\n\n<p>C\u00f4ng ty l\u1edbn ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 l\u1ee3i d\u1ee5ng ngu\u1ed3n l\u1ef1c, c\u00f4ng ngh\u1ec7 v\u00e0 quy m\u00f4 \u0111\u1ec3 t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh nh\u1eb1m th\u00fac \u0111\u1ea9y kinh doanh.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, c\u00f4ng ty l\u1edbn hi\u1ec3u r\u1eb1ng c\u00e1ch t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn t\u1ed1t nh\u1ea5t l\u00e0 d\u1ef1a v\u00e0o th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u00e0 kh\u00f4ng ph\u1ea3i n\u0103ng l\u1ef1c s\u1ea3n xu\u1ea5t.<\/p>\n\n\n\n<p>V\u1eady, c\u00f4ng ty nh\u1ecf \u0111\u00e3 kh\u00f3 c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf v\u1ec1 chi ph\u00ed, t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m th\u00ec l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 chi\u1ebfn th\u1eafng c\u00f4ng ty l\u1edbn?<\/p>\n\n\n\n<p>\u0110\u00f3 ch\u1ec9 c\u00f3 th\u1ec3 d\u1ef1a v\u00e0o \u201cth\u01b0\u01a1ng hi\u1ec7u\u201d.<\/p>\n\n\n\n<p>Th\u1ef1c t\u1ebf, vi\u1ec7c c\u00f4ng ty nh\u1ecf c\u1ed1 g\u1eafng g\u00e2y ti\u1ebfng vang trong m\u1ed9t nh\u00f3m c\u1ed9ng \u0111\u1ed3ng nh\u1ecf, ch\u0103m s\u00f3c c\u1ea9n th\u1eadn t\u1eebng kh\u00e1ch h\u00e0ng \u0111\u1ea7u ti\u00ean &#8211; \u0111\u1ec1u l\u00e0 ho\u1ea1t \u0111\u1ed9ng nh\u1eb1m x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Ch\u1ec9 v\u00ec c\u00e1c ho\u1ea1t \u0111\u1ed9ng n\u00e0y di\u1ec5n ra \u0111\u01a1n l\u1ebb, thi\u1ebfu chi\u1ebfn l\u01b0\u1ee3c b\u00e0i b\u1ea3n n\u00ean \u0111\u00f4i khi ch\u00fang ta kh\u00f3 \u0111\u1ecbnh ngh\u0129a.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">2.2. X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ng\u00e2n s\u00e1ch l\u1edbn<\/h3>\n\n\n\n<p>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh g\u1eafn li\u1ec1n v\u1edbi s\u1ef1 h\u00ecnh th\u00e0nh v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ty v\u00ec v\u1eady ng\u00e2n s\u00e1ch t\u1ed5ng ch\u1eafc ch\u1eafn r\u1ea5t l\u1edbn.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, \u0111\u1ec3 b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u1ea1i kh\u00f4ng c\u1ea7n ng\u00e2n s\u00e1ch l\u1edbn, th\u1eadm ch\u00ed kh\u00f4ng t\u1ed1n m\u1ed9t \u0111\u1ed3ng.<\/p>\n\n\n\n<p>\u1ede \u0111\u00e2y, b\u1ea1n c\u1ea7n hi\u1ec3u v\u1ec1 \u201cth\u01b0\u01a1ng hi\u1ec7u l\u00e0 nh\u1eadn th\u1ee9c\u201d v\u00e0 \u0111\u1ec3 x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c c\u00f3 r\u1ea5t nhi\u1ec1u c\u00e1ch, v\u00ed d\u1ee5:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0110\u00e0o t\u1ea1o nh\u00e2n vi\u00ean v\u1ec1 c\u00e1ch giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng, c\u00e1c x\u1eed l\u00fd t\u00ecnh hu\u1ed1ng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m mong mu\u1ed1n<\/li>\n\n\n\n<li>Quy \u0111\u1ecbnh chi ti\u1ebft c\u00e1ch s\u1eed d\u1ee5ng logo, m\u00e0u s\u1eafc<\/li>\n\n\n\n<li>S\u00e1ng t\u1ea1o ra tagline th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li>\u2026<\/li>\n<\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0110\u00e2y v\u1ed1n l\u00e0 nh\u1eefng th\u1ee9 b\u1ea1n v\u1eabn \u0111ang th\u1ef1c hi\u1ec7n h\u00e0ng ng\u00e0y, ch\u1ec9 c\u1ea7n thay \u0111\u1ed5i v\u00e0 \u0111i\u1ec1u ch\u1ec9nh ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>C\u00f4ng ty c\u1ee7a b\u1ea1n \u1edf quy m\u00f4 nh\u01b0 th\u1ebf n\u00e0o th\u00ec c\u00f3 th\u1ec3 l\u1eadp ng\u00e2n s\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u01b0\u01a1ng \u1ee9ng.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">2.3. X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 ngay<\/h3>\n\n\n\n<p>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh, h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n nh\u01b0ng kh\u00f4ng c\u00f3 ngh\u0129a x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i r\u1ea5t l\u00e2u m\u1edbi mang l\u1ea1i hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<p>Ng\u01b0\u1ee3c l\u1ea1i, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u mang l\u1ea1i hi\u1ec7u qu\u1ea3 ngay trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n, th\u1eadm ch\u00ed k\u1ebft qu\u1ea3 \u0111\u1ebfn r\u1ea5t s\u1edbm, v\u00ed d\u1ee5:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>V\u1edbi m\u1ed9t cu\u1ed1n h\u1ed3 s\u01a1 n\u0103ng l\u1ef1c \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf chuy\u00ean nghi\u1ec7p, ch\u00fang ngay l\u1eadp t\u1ee9c g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi ch\u1ee7 \u0111\u1ea7u t\u01b0, x\u00e2y d\u1ef1ng nh\u1eefng nh\u1eadn th\u1ee9c t\u00edch c\u1ef1c \u0111\u1ea7u ti\u00ean v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 gia t\u0103ng t\u1ef7 l\u1ec7 tr\u00fang th\u1ea7u.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>V\u1edbi m\u1ed9t logo \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u1ea5n t\u01b0\u1ee3ng, ch\u00fang gi\u00fap th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean n\u1ed5i b\u1eadt gi\u1eefa \u0111\u00e1m \u0111\u00f4ng, thu h\u00fat \u0111\u00fang kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 khi\u1ebfn h\u1ecd li\u00ean t\u01b0\u1edfng ngay \u0111\u1ebfn nh\u1eefng g\u00ec m\u00e0 th\u01b0\u01a1ng hi\u1ec7u cung c\u1ea5p.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>V\u1edbi m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf t\u1ed1t, nh\u00e2n vi\u00ean c\u00f3 nh\u1eadn th\u1ee9c r\u00f5 r\u00e0ng v\u1ec1 m\u1ee5c ti\u00eau x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1c h\u01b0\u1edbng d\u1eabn l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u00f3. \u0110i\u1ec1u n\u00e0y ngay l\u1eadp t\u1ee9c khi\u1ebfn h\u1ecd t\u1ef1 \u0111i\u1ec1u ch\u1ec9nh h\u00e0nh vi, l\u1eddi n\u00f3i khi giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng t\u1eeb \u0111\u00f3 n\u00e2ng cao s\u1ef1 h\u00e0i l\u00f2ng, t\u0103ng t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng quay l\u1ea1i v\u00e0 mang l\u1ea1i ph\u1ea3n h\u1ed3i t\u1ed1t tr\u00ean c\u1ed9ng \u0111\u1ed3ng.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u2026<\/li>\n<\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0110\u00e2y ch\u00ednh l\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, ch\u00fang \u0111\u1ebfn ngay sau khi \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u00fang m\u00e0 kh\u00f4ng ph\u1ea3i \u0111\u1ee3i sau v\u00e0i n\u0103m nh\u01b0 b\u1ea1n v\u1eabn ngh\u0129.<\/p>\n\n\n\n<p>K\u1ebft qu\u1ea3 ch\u1ec9 kh\u00f4ng \u0111\u1ebfn khi b\u1ea1n kh\u00f4ng th\u1ef1c hi\u1ec7n b\u1ea5t k\u1ef3 \u0111i\u1ec1u g\u00ec.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">2.4. X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f3 \u0111o l\u01b0\u1eddng<\/h3>\n\n\n\n<p>V\u1ed1n d\u0129 nh\u1eadn th\u1ee9c kh\u00f3 \u0111o l\u01b0\u1eddng ch\u00ednh x\u00e1c 100%. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ai ph\u1ee7 nh\u1eadn. Tuy nhi\u00ean, b\u1ea1n c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u theo nhi\u1ec1u c\u00e1ch kh\u00e1c nhau &#8211; c\u1ea3 \u0111o l\u01b0\u1eddng \u0111\u1ecbnh t\u00ednh v\u00e0 \u0111o l\u01b0\u1eddng \u0111\u1ecbnh l\u01b0\u1ee3ng.<\/p>\n\n\n\n<p>VD: T\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng c\u0169 quay tr\u1edf l\u1ea1i, l\u01b0\u1ee3t t\u00ecm ki\u1ebfm t\u00ean th\u01b0\u01a1ng hi\u1ec7u, m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u (CSAT), ch\u1ec9 s\u1ed1 ng\u01b0\u1eddi \u1ee7ng h\u1ed9 (NPS)&#8230;<\/p>\n\n\n\n<p>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 h\u01b0\u1edbng t\u1edbi m\u1ee5c \u0111\u00edch l\u00e2u d\u00e0i v\u00e0 ph\u1ea3i \u201cm\u01b0a d\u1ea7m th\u1ea5m l\u00e2u\u201d m\u1edbi c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<p>V\u00ec v\u1eady, thay v\u00ec t\u1eadp trung v\u00e0o c\u00e1c ch\u1ec9 s\u1ed1 chi ti\u1ebft, h\u00e3y s\u1eed d\u1ee5ng c\u00e1c ch\u1ec9 s\u1ed1 li\u00ean quan, gi\u1eef ho\u1ea1t \u0111\u1ed9ng h\u01b0\u1edbng m\u1ee5c ti\u00eau v\u00e0 b\u1eaft \u0111\u1ea7u ngay b\u00e2y gi\u1edd.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">3. Quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ty<\/h2>\n\n\n\n<p>Nh\u01b0 v\u1eady, b\u1ea1n \u0111\u00e3 hi\u1ec3u x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec v\u00e0 t\u1ea1i sao ph\u1ea3i x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho c\u00f4ng ty. Ti\u1ebfp theo \u0111\u00e2y, t\u00f4i s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 r\u00e0ng c\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee5 th\u1ec3 nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">3.1. Nghi\u00ean c\u1ee9u<\/h3>\n\n\n\n<p>B\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c nghi\u00ean c\u1ee9u &amp; ph\u00e2n t\u00edch s\u00e2u s\u1eafc lu\u00f4n l\u00e0 ph\u01b0\u01a1ng ph\u00e1p \u0111\u00fang cho m\u1ecdi v\u1ea5n \u0111\u1ec1. \u0110\u1eb7c bi\u1ec7t khi b\u1ea1n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u trong \u0111\u00f3 l\u1ea5y kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0m trung t\u00e2m, vi\u1ec7c nghi\u00ean c\u1ee9u, ph\u00e2n t\u00edch c\u00e0ng ph\u1ea3i \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n c\u1ea9n th\u1eadn.<\/p>\n\n\n\n<p>\u0110\u1ea7u ti\u00ean, h\u00e3y:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\">Nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng<\/h4>\n\n\n\n<p>Nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng \u0111\u1ec3 hi\u1ec3u l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o ra, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u thu h\u00fat kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>D\u1eef li\u1ec7u nh\u00e2n kh\u1ea9u h\u1ecdc<\/li>\n\n\n\n<li>H\u00e0nh vi<\/li>\n\n\n\n<li>S\u1edf th\u00edch<\/li>\n\n\n\n<li>\u2026<\/li>\n<\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0110\u1ec3 t\u1eeb \u0111\u00f3 t\u1ea1o ra b\u1ea3n ch\u00e2n dung kh\u00e1ch h\u00e0ng v\u00e0 l\u1eadp b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng c\u1ee7a t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/chan-dung-khach-hang-muc-tieu.png\" alt=\"Ch\u00e2n dung kh\u00e1ch h\u00e0ng\" class=\"wp-image-6827\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/chan-dung-khach-hang-muc-tieu.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/chan-dung-khach-hang-muc-tieu-300x157.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/chan-dung-khach-hang-muc-tieu-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\">V\u00ed d\u1ee5 b\u1ea3n ch\u00e2n dung kh\u00e1ch h\u00e0ng<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"798\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/Vi-Du-Ban-Do-Hanh-Trinh-Khach-Hang-Loai-Current-Stage-Cho-Doanh-Nghiep-B2C.jpg\" alt=\"V\u00ed d\u1ee5 b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng\" class=\"wp-image-31289\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/Vi-Du-Ban-Do-Hanh-Trinh-Khach-Hang-Loai-Current-Stage-Cho-Doanh-Nghiep-B2C.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/Vi-Du-Ban-Do-Hanh-Trinh-Khach-Hang-Loai-Current-Stage-Cho-Doanh-Nghiep-B2C-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/Vi-Du-Ban-Do-Hanh-Trinh-Khach-Hang-Loai-Current-Stage-Cho-Doanh-Nghiep-B2C-768x511.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">V\u00ed d\u1ee5 b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0110\u00e2y l\u00e0 nh\u1eefng d\u1eef li\u1ec7u gi\u00fap b\u1ea1n bi\u1ebft:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ti\u1ebfp c\u1eadn h\u1ecd \u1edf \u0111\u00e2u<\/li>\n\n\n\n<li>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 h\u1ecd ghi nh\u1edb<\/li>\n\n\n\n<li>N\u00f3i \u0111i\u1ec1u g\u00ec \u0111\u1ec3 h\u1ecd tin t\u01b0\u1edfng<\/li>\n\n\n\n<li>\u0110\u1ed9ng l\u1ef1c n\u00e0o th\u00fac \u0111\u1ea9y h\u1ecd mua h\u00e0ng<\/li>\n\n\n\n<li>\u2026<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\">Nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u<\/h4>\n\n\n\n<p>Nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u gi\u00fap b\u1ea1n c\u00f3 th\u00f4ng tin c\u01a1 s\u1edf \u0111\u1ec3 t\u1ea1o ra ho\u1eb7c c\u1ee7ng c\u1ed1 th\u01b0\u01a1ng hi\u1ec7u. \u0110\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty m\u1edbi b\u1eaft \u0111\u1ea7u b\u1ea1n th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u \u0111\u1ec3 hi\u1ec3u s\u00e2u s\u1eafc v\u1ec1:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u1ee5c ti\u00eau th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00e0 g\u00ec v\u00e0 b\u1ea1n truy\u1ec1n \u0111\u1ea1t ch\u00fang nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n\n\n\n<li>Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 g\u00ec v\u00e0 n\u00f3 s\u1ebd mang l\u1ea1i l\u1ee3i \u00edch nh\u01b0 th\u1ebf n\u00e0o cho kh\u00e1ch h\u00e0ng?<\/li>\n\n\n\n<li>C\u00e1c tuy\u00ean b\u1ed1 t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u00f3 thu h\u00fat v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng?<\/li>\n\n\n\n<li>S\u1ef1 kh\u00e1c bi\u1ec7t b\u1ea1n mu\u1ed1n x\u00e2y d\u1ef1ng l\u00e0 g\u00ec?<\/li>\n\n\n\n<li>V\u0103n h\u00f3a doanh nghi\u1ec7p mu\u1ed1n ph\u00e1t tri\u1ec3n ra sao?<\/li>\n<\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty \u0111\u00e3 ho\u1ea1t \u0111\u1ed9ng b\u1ea1n c\u00f3 th\u1ec3 nghi\u00ean c\u1ee9u th\u00eam:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n t\u1ea1i<\/li>\n\n\n\n<li>Nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u trong n\u1ed9i b\u1ed9 nh\u01b0 th\u1ebf n\u00e0o v\u00e0 l\u00e0m c\u00e1ch n\u00e0o \u0111\u1ec3 \u0111\u01b0a ch\u00fang ra b\u00ean ngo\u00e0i<\/li>\n\n\n\n<li>Nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n\n\n\n<li>Trong su\u1ed1t h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i, h\u1ecd c\u00f3 tr\u1ea3i nghi\u1ec7m nh\u01b0 th\u1ebf n\u00e0o? \u0111i\u1ec3m n\u00e0o c\u1ea7n ph\u1ea3i c\u1ea3i thi\u1ec7n, b\u1ed5 sung?<\/li>\n\n\n\n<li>Hi\u1ec3u nh\u1eadn th\u1ee9c qua t\u1eebng giai \u0111o\u1ea1n c\u1ee7a h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng: nh\u1eadn bi\u1ebft, t\u00ecm hi\u1ec3u, c\u00e2n nh\u1eafc, mua h\u00e0ng, y\u00eau th\u00edch v\u00e0 \u1ee7ng h\u1ed9<\/li>\n\n\n\n<li><span style=\"color: initial;\">&#8230;<\/span><\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\">Nghi\u00ean c\u1ee9u s\u1ea3n ph\u1ea9m<\/h4>\n\n\n\n<p>Nghi\u00ean c\u1ee9u s\u00e2u v\u1ec1 s\u1ea3n ph\u1ea9m\/ danh m\u1ee5c s\u1ea3n ph\u1ea9m \u0111\u1ec3 hi\u1ec3u:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p c\u1ee7a s\u1ea3n ph\u1ea9m v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/li>\n\n\n\n<li>\u0110\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m c\u00f3 ph\u00f9 h\u1ee3p?<\/li>\n\n\n\n<li>S\u1ea3n ph\u1ea9m kh\u00e1c bi\u1ec7t th\u1ebf n\u00e0o so v\u1edbi \u0111\u1ed1i th\u1ee7<\/li>\n\n\n\n<li>C\u00e1c s\u1ea3n ph\u1ea9m d\u1ef1 ki\u1ebfn ph\u00e1t tri\u1ec3n trong t\u01b0\u01a1ng lai<\/li>\n\n\n\n<li>V\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m<\/li>\n\n\n\n<li>\u0110i\u1ec3m m\u1ea1nh\/ \u0111i\u1ec3m y\u1ebfu c\u1ee7a s\u1ea3n ph\u1ea9m<\/li>\n\n\n\n<li>\u2026<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\"><strong>Nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/strong><\/h4>\n\n\n\n<p>Nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 t\u00ecm hi\u1ec3u:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0110\u1ed1i th\u1ee7 \u0111ang x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n\n\n\n<li>C\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n ra sao?<\/li>\n\n\n\n<li>C\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng, c\u00e1c chi\u1ebfn d\u1ecbch \u0111ang nh\u1eb1m m\u1ee5c ti\u00eau truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p g\u00ec?<\/li>\n\n\n\n<li>\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng<\/li>\n\n\n\n<li>\u0110i\u1ec3m kh\u00e1c bi\u1ec7t \u0111\u1ed1i th\u1ee7 \u0111ang c\u00f3<\/li>\n\n\n\n<li>H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd di\u1ec5n ra nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n\n\n\n<li>\u2026<\/li>\n<\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>T\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 bao g\u1ed3m c\u1ea3 \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu &#8211; nh\u1eefng th\u1ee9 b\u1ea1n c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi v\u00e0 nh\u1eefng th\u1ee9 b\u1ea1n c\u00f3 kh\u1ea3 n\u0103ng khai th\u00e1c t\u1ed1t h\u01a1n. C\u00e1c d\u1eef li\u1ec7u s\u1ebd c\u1ee7ng c\u1ed1 th\u00eam cho quy\u1ebft \u0111\u1ecbnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\"><strong>Nghi\u00ean c\u1ee9u m\u00f4i tr\u01b0\u1eddng kinh doanh<\/strong><\/h4>\n\n\n\n<p>T\u00ecm hi\u1ec3u v\u1ec1 m\u00f4i tr\u01b0\u1eddng kinh doanh c\u1ee7a c\u00f4ng ty trong th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i v\u00e0 d\u1ef1 \u0111\u1ecbnh trong t\u01b0\u01a1ng lai:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u00ecm ra nh\u1eefng nh\u1eadn th\u1ee9c chung, t\u00edch c\u1ef1c v\u00e0 ph\u00f9 h\u1ee3p trong l\u0129nh v\u1ef1c.<\/li>\n\n\n\n<li>Xu h\u01b0\u1edbng kinh t\u1ebf vi m\u00f4, v\u0129 m\u00f4 nh\u01b0 th\u1ebf n\u00e0o? C\u00f3 \u0111i\u1ec1u g\u00ec c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ph\u00e1t tri\u1ec3n?<\/li>\n\n\n\n<li>C\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh tr\u1ecb, x\u00e3 h\u1ed9i, quy \u0111\u1ecbnh v\u00e0 s\u1ef1 th\u1eadt ng\u1ea7m hi\u1ec3u \u0111\u1ec3 c\u00f3 c\u00e1i nh\u00ecn to\u00e0n c\u1ea3nh v\u1ec1 l\u0129nh v\u1ef1c, t\u00ecm ra c\u01a1 h\u1ed9i v\u00e0 nh\u1eefng th\u00e1ch th\u1ee9c.<\/li>\n\n\n\n<li>&#8230;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\"><strong>Nghi\u00ean c\u1ee9u kh\u00e1c:<\/strong><\/h4>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nghi\u00ean c\u1ee9u k\u00eanh ph\u00e2n ph\u1ed1i: Nghi\u00ean c\u1ee9u \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 \u0111i\u1ec3m ti\u1ebfp x\u00fac b\u00e1n h\u00e0ng t\u1eeb \u0111\u00f3 hi\u1ec3u k\u00eanh ph\u00e2n ph\u1ed1i n\u00e0o \u0111ang hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/li>\n\n\n\n<li>Nghi\u00ean c\u1ee9u hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng: T\u00ecm hi\u1ec3u xem c\u00e1c k\u00eanh b\u00e1n h\u00e0ng \u0111ang hi\u1ec7u qu\u1ea3, hi\u1ec7u qu\u1ea3 nh\u01b0 th\u1ebf n\u00e0o so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 so v\u1edbi to\u00e0n ng\u00e0nh h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Nh\u00ecn chung, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u00f4ng vi\u1ec7c quan tr\u1ecdng, mang t\u00ednh t\u1ed5ng th\u1ec3, t\u00e1c \u0111\u1ed9ng t\u1edbi to\u00e0n b\u1ed9 c\u00f4ng ty n\u00ean b\u1ea1n c\u1ea7n th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u to\u00e0n di\u1ec7n.<\/p>\n\n\n\n<p>T\u1eeb nh\u1eefng d\u1eef li\u1ec7u nghi\u00ean c\u1ee9u n\u00e0y, b\u1ea1n c\u1ea7n ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch v\u00e0 \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh c\u00f3 \u00fd ngh\u0129a quan tr\u1ecdng v\u1edbi vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ty.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">3.2. Thi\u1ebft l\u1eadp chi\u1ebfn l\u01b0\u1ee3c<\/h3>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u l\u00e0 nh\u1eefng quy\u1ebft \u0111\u1ecbnh v\u1ec1 c\u00e1ch m\u1ee5c ti\u00eau x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u d\u00e0i h\u1ea1n, c\u00e1c bi\u1ec7n ph\u00e1p, c\u00e1ch th\u1ee9c v\u00e0 con \u0111\u01b0\u1eddng \u0111\u1ec3 \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau \u0111\u00f3.<\/p>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u mang t\u00ednh t\u1ed5ng qu\u00e1t v\u00e0 l\u00e0 kim ch\u1ec9 nam cho m\u1ecdi h\u00e0nh \u0111\u1ed9ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m c\u00e1c th\u00e0nh ph\u1ea7n ch\u00ednh:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Target Market<\/strong>: Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/li>\n\n\n\n<li><strong>Target Audience<\/strong>: C\u00f4ng ch\u00fang m\u1ee5c ti\u00eau<\/li>\n\n\n\n<li><strong>Brand core<\/strong>: M\u1ee5c \u0111\u00edch th\u01b0\u01a1ng hi\u1ec7u, t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i<\/li>\n\n\n\n<li><strong>Brand Differentiation<\/strong>: \u0110i\u1ec3m kh\u00e1c bi\u1ec7t h\u00f3a th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li><strong>Brand Benefits<\/strong>: L\u1ee3i \u00edch th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li><strong>Brand Positioning<\/strong>: \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li><strong>Brand Archetypes<\/strong>: H\u00ecnh m\u1eabu th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li><strong>Brand Personality<\/strong>: T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li><strong>Brand Voice<\/strong>: T\u00f4ng gi\u1ecdng th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li><strong>Brand Architect<\/strong>: Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Ngo\u00e0i c\u00e1c th\u00e0nh ph\u1ea7n ch\u00ednh, b\u1ea1n c\u00f3 th\u1ec3 th\u00eam:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Brand Mantra<\/strong>: Kh\u1ea9u hi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u (Tagline\/ Brand Slogan) \u2026<\/li>\n\n\n\n<li><strong>Brand Story<\/strong>: C\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li><strong>Brand Identity<\/strong>: Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u (Concepts, nh\u1eadn di\u1ec7n c\u1ed1t l\u00f5i nh\u01b0 logo hay m\u00e0u s\u1eafc)<\/li>\n\n\n\n<li><strong>Brand Loyalty<\/strong>: L\u00f2ng trung th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u (\u0111\u1ecbnh h\u01b0\u1edbng x\u00e2y d\u1ef1ng)<\/li>\n\n\n\n<li><strong>Brand Experience<\/strong>: \u0110\u1ecbnh h\u01b0\u1edbng thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Th\u00f4ng qua c\u00e1c th\u00e0nh ph\u1ea7n n\u00e0y, b\u1ea3n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean r\u00f5 r\u00e0ng khi\u1ebfn b\u1ea5t k\u1ef3 ai c\u0169ng hi\u1ec3u doanh nghi\u1ec7p mu\u1ed1n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 th\u1ebf n\u00e0o v\u00e0 l\u00e0m sao \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c n\u00f3.<\/p>\n\n\n\n<p>\u0110\u1eb7c bi\u1ec7t, khi x\u00e2y d\u1ef1ng Brand core &#8211; c\u00e1c c\u00f4ng ty\/ t\u1ed5ng c\u00f4ng ty\/ t\u1eadp \u0111o\u00e0n n\u00ean li\u00ean k\u1ebft v\u1edbi c\u00e1c gi\u00e1 tr\u1ecb c\u01a1 b\u1ea3n v\u00e0 \u0111\u1ea3m b\u1ea3o kh\u1ea3 n\u0103ng bao qu\u00e1t, m\u1edf r\u1ed9ng.<\/p>\n\n\n\n<p>Kh\u00f4ng n\u00ean \u0111i s\u00e2u v\u00e0o g\u1eafn v\u1edbi s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 c\u1ee5 th\u1ec3. B\u1edfi v\u00ec, d\u1ea3i s\u1ea3n ph\u1ea9m, l\u0129nh v\u1ef1c m\u00e0 c\u00f4ng ty tham gia l\u00e0 l\u1edbn, c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng nhanh ch\u00f3ng ho\u1eb7c lo\u1ea1i b\u1ecf.<\/p>\n\n\n\n<p>Khi thi\u1ebft l\u1eadp chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n c\u00e2n nh\u1eafc c\u00e1c ti\u00eau ch\u00ed sau:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u1ee5c \u0111\u00edch c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i r\u00f5 r\u00e0ng<\/li>\n\n\n\n<li>C\u00e1c th\u00e0nh ph\u1ea7n ph\u1ea3i b\u1ed5 tr\u1ee3, duy tr\u00ec t\u00ednh nh\u1ea5t qu\u00e1n<\/li>\n\n\n\n<li>Chi\u1ebfn l\u01b0\u1ee3c c\u1ea7n nh\u1eafm t\u1edbi k\u1ebft n\u1ed1i c\u1ea3m x\u00fac<\/li>\n\n\n\n<li>Chi\u1ebfn l\u01b0\u1ee3c c\u1ea7n \u0111\u1ea3m b\u1ea3o t\u00ednh linh ho\u1ea1t khi th\u1ef1c thi chi\u1ebfn thu\u1eadt<\/li>\n\n\n\n<li>\u0110\u01b0a nh\u00e2n vi\u00ean tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng tr\u1ecdng t\u00e2m<\/li>\n\n\n\n<li>H\u01b0\u1edbng t\u1edbi x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li>Nh\u1eadn th\u1ee9c r\u00f5 r\u00e0ng v\u1ec1 c\u1ea1nh tranh \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u chi\u1ebfn th\u1eafng<\/li>\n<\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>&gt; <em>T\u1ea3i ngay <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/xay-dung-chien-luoc-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>M\u1eabu chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> &#8211; gi\u00fap b\u1ea1n nhanh ch\u00f3ng x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u b\u00e0i b\u1ea3n<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">3.3. Thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>Thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u00e0m m\u1ed9t h\u1ea1ng m\u1ee5c quan tr\u1ecdng trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00e2y l\u00e0 nh\u1eefng th\u00e0nh ph\u1ea7n \u0111\u01b0\u1ee3c t\u1ea1o ra nh\u1eb1m gi\u00fap x\u00e2y d\u1ef1ng <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/nhan-thuc-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n\n\n\n<p>Thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\">B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ed1t l\u00f5i:<\/h4>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li>Logo<\/li>\n\n\n\n<li>Tagline\/ Brand Slogan<\/li>\n\n\n\n<li>Logo style guideline<\/li>\n<\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\">B\u1ed9 nh\u1eadn di\u1ec7n v\u0103n ph\u00f2ng c\u01a1 b\u1ea3n:<\/h4>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Danh thi\u1ebfp\/ name card<\/li>\n\n\n\n<li>Gi\u1ea5y ti\u00eau \u0111\u1ec1<\/li>\n\n\n\n<li>Phong b\u00ec th\u01b0<\/li>\n\n\n\n<li>H\u00f3a \u0111\u01a1n<\/li>\n\n\n\n<li>K\u1eb9p file A4<\/li>\n<\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\">B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u s\u1ed1:<\/h4>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Website c\u00f4ng ty<\/li>\n\n\n\n<li>Website s\u1ea3n ph\u1ea9m\/ th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li>Landing Page<\/li>\n\n\n\n<li>\u1ee8ng d\u1ee5ng mobile<\/li>\n\n\n\n<li>Social channel<\/li>\n\n\n\n<li>Email Template<\/li>\n\n\n\n<li>Email signature<\/li>\n<\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\">B\u1ed9 nh\u1eadn di\u1ec7n s\u1ea3n ph\u1ea9m:<\/h4>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bao b\u00ec s\u1ea3n ph\u1ea9m<\/li>\n\n\n\n<li>Nh\u00e3n m\u00e1c, tem nh\u00e3n s\u1ea3n ph\u1ea9m<\/li>\n\n\n\n<li>Bao b\u00ec d\u1ea1ng t\u00fai<\/li>\n\n\n\n<li>Bao b\u00ec d\u1ea1ng h\u1ed9p<\/li>\n\n\n\n<li>Bao b\u00ec th\u00f9ng carton<\/li>\n<\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\">B\u1ed9 m\u1eabu bi\u1ec3u kinh doanh:<\/h4>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u1eabu b\u00e1o gi\u00e1<\/li>\n\n\n\n<li>B\u00eca h\u1ed3 s\u01a1<\/li>\n\n\n\n<li>B\u00eca tr\u00ecnh k\u00fd<\/li>\n\n\n\n<li>Phi\u1ebfu thu\/chi<\/li>\n\n\n\n<li>Phi\u1ebfu xu\u1ea5t\/ nh\u1eadp kho<\/li>\n\n\n\n<li>Gi\u1ea5y m\u1eddi<\/li>\n\n\n\n<li>Gi\u1ea5y gi\u1edbi thi\u1ec7u<\/li>\n\n\n\n<li>M\u1eabu t\u00e0i li\u1ec7u tr\u00ecnh chi\u1ebfu<\/li>\n<\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\">B\u1ed9 \u1ea5n ph\u1ea9m Marketing &#8211; Truy\u1ec1n th\u00f4ng:<\/h4>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>H\u1ed3 s\u01a1 n\u0103ng l\u1ef1c c\u00f4ng ty (Company Profile)<\/li>\n\n\n\n<li>Brochure gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m\/ d\u1ef1 \u00e1n<\/li>\n\n\n\n<li>Catalogue gi\u1edbi thi\u1ec7u danh m\u1ee5c s\u1ea3n ph\u1ea9m<\/li>\n\n\n\n<li>B\u00e1o c\u00e1o th\u01b0\u1eddng ni\u00ean<\/li>\n\n\n\n<li>T\u1edd r\u01a1i\/ t\u1edd g\u1ea5p<\/li>\n\n\n\n<li>K\u1ef7 y\u1ebfu c\u00f4ng ty<\/li>\n\n\n\n<li>T\u1ea1p ch\u00ed chuy\u00ean ng\u00e0nh<\/li>\n\n\n\n<li>S\u1ed5 tay nh\u00e2n vi\u00ean<\/li>\n<\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\">Trang ph\u1ee5c nh\u1eadn di\u1ec7n:<\/h4>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Trang ph\u1ee5c qu\u1ea3n l\u00fd<\/li>\n\n\n\n<li>Trang ph\u1ee5c nh\u00e2n vi\u00ean v\u0103n ph\u00f2ng<\/li>\n\n\n\n<li>Trang ph\u1ee5c nh\u00e2n vi\u00ean th\u1ecb tr\u01b0\u1eddng<\/li>\n\n\n\n<li>Trang ph\u1ee5c nh\u00e2n vi\u00ean s\u1ea3n xu\u1ea5t<\/li>\n\n\n\n<li>Trang ph\u1ee5c b\u1ea3o h\u1ed9<\/li>\n\n\n\n<li>Trang ph\u1ee5c d\u00e3 ngo\u1ea1i<\/li>\n\n\n\n<li>Th\u1ebb nh\u00e2n vi\u00ean<\/li>\n\n\n\n<li>Bi\u1ec3n t\u00ean nh\u00e2n vi\u00ean<\/li>\n<\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\">C\u00e1c th\u00e0nh ph\u1ea7n nh\u1eadn di\u1ec7n kh\u00e1c:<\/h4>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bi\u1ec3n b\u1ea3ng c\u00f4ng ty<\/li>\n\n\n\n<li>Concepts v\u0103n ph\u00f2ng<\/li>\n\n\n\n<li>Bi\u1ec3n b\u1ea3ng ch\u1ec9 d\u1eabn<\/li>\n\n\n\n<li>Qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi<\/li>\n\n\n\n<li>Ph\u01b0\u01a1ng ti\u1ec7n v\u1eadn chuy\u1ec3n<\/li>\n\n\n\n<li>\u1ea4n ph\u1ea9m qu\u1ea3ng c\u00e1o<\/li>\n\n\n\n<li>\u1ea4n ph\u1ea9m l\u1ec5 t\u1ebft<\/li>\n\n\n\n<li>Qu\u00e0 t\u1eb7ng th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li>Nh\u1eadn di\u1ec7n \u0111i\u1ec3m b\u00e1n<\/li>\n\n\n\n<li>Nh\u1eadn di\u1ec7n s\u1ef1 ki\u1ec7n<\/li>\n\n\n\n<li>\u2026<\/li>\n<\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>B\u1ea1n kh\u00f3 c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n l\u1ea7n \u0111\u1ea7u ti\u00ean kh\u00e1ch h\u00e0ng ti\u1ebfp x\u00fac v\u1edbi th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i \u0111i\u1ec3m ch\u1ea1m n\u00e0o. Do \u0111\u00f3, thi\u1ebft k\u1ebf v\u00e0 t\u1ed1i \u01b0u to\u00e0n di\u1ec7n cho ph\u00e9p th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n xu\u1ea5t hi\u1ec7n ho\u00e0n h\u1ea3o tr\u01b0\u1edbc m\u1eaft kh\u00e1ch h\u00e0ng.<\/p>\n\n\n<span style=\"--tl-form-height-m:825.375px;--tl-form-height-t:667.594px;--tl-form-height-d:667.594px;\" class=\"tl-placeholder-f-type-shortcode_33339 tl-preload-form\"><span><\/span><\/span>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">3.4. Truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u00e3 c\u00f3 nh\u1eefng nh\u1eefng m\u1ea3nh gh\u00e9p c\u1ea7n thi\u1ebft, vi\u1ec7c ti\u1ebfp theo l\u00e0 th\u1ef1c hi\u1ec7n truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u k\u1ebft h\u1ee3p c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o, social media \u2026 \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn kh\u00e1ch h\u00e0ng, x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c c\u1ee7a h\u1ecd v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed v\u00e0 th\u00fac \u0111\u1ea9y h\u1ecd h\u00e0nh \u0111\u1ed9ng.<\/p>\n\n\n\n<p>Truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n c\u00f3 th\u1ec3 di\u1ec5n ra m\u1ed7i khi kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Do \u0111\u00f3, \u0111i\u1ec1u nhanh nh\u1ea5t b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m l\u00e0 \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean &#8211; khi\u1ebfn h\u1ecd hi\u1ec3u r\u1eb1ng trong ph\u1ea1m vi c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh c\u00e1ch giao ti\u1ebfp, h\u00e0nh vi nh\u1eb1m th\u00fac \u0111\u1ea9y truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c chi\u1ebfn d\u1ecbch l\u1edbn, nh\u1ecf kh\u00e1c nhau \u0111\u01b0\u1ee3c tri\u1ec3n khai qua c\u00e1c k\u00eanh:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Advertising<\/strong>: C\u00e1c k\u00eanh qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed (c\u00e1c k\u00eanh truy\u1ec1n th\u1ed1ng v\u00e0 k\u00eanh Digital)<\/li>\n\n\n\n<li><strong>Direct Marketing<\/strong>: C\u00e1c k\u00eanh marketing tr\u1ef1c ti\u1ebfp nh\u01b0 voucher, brochure, catalogue, SMS marketing, Direct mail, Social Media<\/li>\n\n\n\n<li><strong>Public Relation<\/strong>: C\u00e1c s\u1ef1 ki\u1ec7n h\u1ecdp b\u00e1o, t\u00e0i tr\u1ee3, t\u1eeb thi\u1ec7n\u2026.<\/li>\n\n\n\n<li><strong>Sale Promotion<\/strong>: C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh, ho\u1ea1t \u0111\u1ed9ng th\u00fac \u0111\u1ea9y b\u00e1n h\u00e0ng<\/li>\n\n\n\n<li><strong>Personal Selling<\/strong>: Ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng c\u00e1 nh\u00e2n c\u1ee7a nh\u00e2n vi\u00ean, \u0111\u1ea1i l\u00fd\u2026<\/li>\n<\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<span style=\"--tl-form-height-m:1114.59px;--tl-form-height-t:1341.59px;--tl-form-height-d:1341.59px;\" class=\"tl-placeholder-f-type-shortcode_49942 tl-preload-form\"><span><\/span><\/span>\n\n\n<p>Ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau v\u00e0 ng\u00e2n s\u00e1ch c\u1ee7a chi\u1ebfn d\u1ecbch, truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u1ed9t ho\u1ea1t nhi\u1ec1u k\u00eanh.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e6efff\"><em>Xem ngay <strong><a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/digital-marketing-tong-the\/\" target=\"_blank\" rel=\"noreferrer noopener\">d\u1ecbch v\u1ee5 Digital Marketing t\u1ed5ng th\u1ec3<\/a><\/strong> c\u1ee7a Sao Kim Branding. Gi\u00fap doanh nghi\u1ec7p tri\u1ec3n khai truy\u1ec1n th\u00f4ng k\u1ebft h\u1ee3p marketing hi\u1ec7u qu\u1ea3 v\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed qua k\u00eanh Digital. <\/em><\/p>\n\n\n\n<p>Th\u00f4ng th\u01b0\u1eddng, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p k\u1ebft h\u1ee3p ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 marketing tr\u00ean c\u00e1c k\u00eanh \u0111\u1ec3 \u0111\u1ea1t nhi\u1ec1u m\u1ee5c ti\u00eau h\u01a1n v\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed (IMC &#8211; Truy\u1ec1n th\u00f4ng Marketing t\u00edch h\u1ee3p)<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0110\u1ecdc th\u00eam v\u1ec1:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/7-buoc-lap-ke-hoach-truyen-thong-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>K\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/ke-hoach-truyen-thong-marketing-tich-hop-imc\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>K\u1ebf ho\u1ea1ch IMC<\/strong><\/a> (truy\u1ec1n th\u00f4ng markting t\u00edch h\u1ee3p)<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">3.5. Duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng k\u1ebft th\u00fac khi th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp, \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>Nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 b\u1ecb suy y\u1ebfu, m\u1ea5t \u0111i n\u1ebfu kh\u00f4ng \u0111\u01b0\u1ee3c th\u01b0\u1eddng xuy\u00ean duy tr\u00ec, c\u1ee7ng c\u1ed1 v\u00e0 th\u00e0nh qu\u1ea3 c\u1ee7a c\u00f4ng t\u00e1c truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 b\u1ecb l\u00e3ng ph\u00ed v\u00f4 \u00edch.<\/p>\n\n\n\n<p>Do \u0111\u00f3, ho\u1ea1t \u0111\u1ed9ng duy tr\u00ec th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 ho\u1ea1t \u0111\u1ed9ng quan tr\u1ecdng c\u1ea7n \u0111\u01b0\u1ee3c \u01b0u ti\u00ean, ch\u00fang chi\u1ebfm ph\u1ea7n l\u1edbn th\u1eddi gian, c\u00f4ng s\u1ee9c trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Ho\u1ea1t \u0111\u1ed9ng duy tr\u00ec th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 bao g\u1ed3m:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ch\u0103m s\u00f3c c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng: Website, Social, Email Marketing&#8230;<\/li>\n\n\n\n<li>C\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh<\/li>\n\n\n\n<li>Qu\u1ea3n l\u00fd quan h\u1ec7 truy\u1ec1n th\u00f4ng<\/li>\n\n\n\n<li>\u0110o l\u01b0\u1eddng, kh\u1ea3o s\u00e1t th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li>X\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng<\/li>\n\n\n\n<li>\u2026<\/li>\n<\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0110\u1ecdc th\u00eam v\u1ec1:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/quan-tri-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> \u0111\u1ec3 bi\u1ebft l\u00e0m th\u1ebf n\u00e0o gi\u1eef ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n h\u01b0\u1edbng \u0111\u00edch.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/brand-loyalty\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Brand Loyalty<\/strong><\/a>, x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Chi\u1ebfn l\u01b0\u1ee3c Email Marketing hi\u1ec7u qu\u1ea3<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">4. Ebook Corporate Branding<\/h2>\n\n\n\n<p>Nh\u1eb1m gi\u00fap b\u1ea1n hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1eb7t bi\u1ec7t l\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho t\u1ed5ng c\u00f4ng ty, t\u1eadp \u0111o\u00e0n &#8211; Sao Kim mu\u1ed1n t\u1eb7ng b\u1ea1n cu\u1ed1n Ebook \u201cCORPORATE BRANDING\u201d (S\u1eafp ra m\u1eaft)<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/tai-ngay-ebook-corporate-branding.png\" alt=\"Ebook Corporate Branding - X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p\" class=\"wp-image-37882\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/tai-ngay-ebook-corporate-branding.png 800w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/tai-ngay-ebook-corporate-branding-300x300.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/tai-ngay-ebook-corporate-branding-768x768.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\">Ebook gi\u00fap b\u1ea1n c\u00f3 \u0111\u1ea7y \u0111\u1ee7 m\u1ecdi th\u1ee9 \u0111\u1ec3 b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">5. T\u1ea1m k\u1ebft v\u1ec1 Corporate Branding<\/h2>\n\n\n\n<p><strong>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ty<\/strong> (<strong>Corporate Branding<\/strong>) mang \u00fd ngh\u0129a quan tr\u1ecdng v\u00e0 \u0111\u00f3ng g\u00f3p l\u1edbn v\u00e0o s\u1ef1 t\u0103ng tr\u01b0\u1edfng d\u00e0i h\u1ea1n. Hi\u1ec3u r\u00f5 r\u00e0ng v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec, quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 th\u1ebf n\u00e0o gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng tri\u1ec3n khai \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n c\u1ea7n m\u1ed9t Agency chuy\u00ean nghi\u1ec7p \u0111\u1ed3ng h\u00e0nh c\u00f9ng b\u1ea1n trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, h\u00e3y li\u00ean h\u1ec7 ngay v\u1edbi <a href=\"https:\/\/www.saokim.com.vn\/en\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a>. Ch\u00fang t\u00f4i lu\u00f4n s\u1eb5n s\u00e0ng l\u1eafng nghe v\u00e0 \u0111\u01b0a cho b\u1ea1n gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p nh\u1ea5t.<br>G\u1ecdi ngay hotline <strong><a href=\"tel:0964699499\" target=\"_blank\" rel=\"noreferrer noopener\">0964.699.499<\/a><\/strong> ho\u1eb7c g\u1eedi email qua <a href=\"mailto:contact@saokim.com.vn\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>contact@saokim.com.vn<\/strong><\/a>.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Sao Kim t\u1ea1i:<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Blog Sao Kim<\/strong><\/a>,&nbsp;<a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>C\u1ea9m Nang Sao Kim<\/strong><\/a>&nbsp;<\/p>\n\n\n\n<p><strong>Facebook:<\/strong>&nbsp;<a href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p><strong>Case study Behance<\/strong>:&nbsp;<a href=\"https:\/\/www.behance.net\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p>#SaoKim #SaoKimBranding #CorporateBranding #XayDungThuongHieuCongTy #ThuongHieuCongTy #Branding<\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u00f9ng Sao Kim t\u00ecm hi\u1ec3u chi ti\u1ebft v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ty (Corporate Branding) v\u00e0 quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ty, t\u1ed5ng c\u00f4ng ty, t\u1eadp \u0111o\u00e0n.<\/p>\n","protected":false},"author":24,"featured_media":53863,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195],"tags":[],"class_list":["post-32962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cam-nang"],"acf":[],"views":2955,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/32962","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=32962"}],"version-history":[{"count":8,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/32962\/revisions"}],"predecessor-version":[{"id":57390,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/32962\/revisions\/57390"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/53863"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=32962"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=32962"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=32962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}