{"id":33274,"date":"2022-07-29T17:28:45","date_gmt":"2022-07-29T10:28:45","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=33274"},"modified":"2024-04-17T14:54:48","modified_gmt":"2024-04-17T07:54:48","slug":"xay-dung-chien-luoc-thuong-hieu","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/xay-dung-chien-luoc-thuong-hieu\/","title":{"rendered":"M\u1eabu Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u chu\u1ea9n"},"content":{"rendered":"\n<p>\u0110\u1eb1ng sau m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng l\u00e0 m\u1ed9t b\u1ea3n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf t\u1ed1t. V\u00e0 \u0111\u00e2y l\u00e0 <strong>M\u1eabu chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u chu\u1ea9n<\/strong> gi\u00fap b\u1ea1n b\u1eaft \u0111\u1ea7u hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<p>\u0110\u1ec3 hi\u1ec3u r\u00f5 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u th\u1ef1c s\u1ef1 l\u00e0 g\u00ec h\u00e3y c\u00f9ng <a href=\"https:\/\/www.saokim.com.vn\/en\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim<\/strong><\/a> t\u00ecm hi\u1ec3u v\u1ec1:<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">1. Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/chien-luoc-thuong-hieu.jpg\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-33314\" title=\"Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/chien-luoc-thuong-hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/chien-luoc-thuong-hieu-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/chien-luoc-thuong-hieu-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p><strong>Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong> l\u00e0 m\u1ed9t b\u1ea3n t\u1eadp h\u1ee3p c\u00e1c quy\u1ebft \u0111\u1ecbnh quan tr\u1ecdng mang t\u00ednh chi\u1ebfn l\u01b0\u1ee3c, \u0111\u1ecbnh h\u01b0\u1edbng v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n t\u1ed5ng th\u1ec3.<\/p>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u0169ng gi\u1ed1ng nh\u01b0 chi\u1ebfn l\u01b0\u1ee3c kinh doanh, trong khi chi\u1ebfn l\u01b0\u1ee3c kinh doanh l\u00e0 con \u0111\u01b0\u1eddng \u0111\u1ea1t m\u1ee5c ti\u00eau kinh doanh t\u1ed1i \u01b0u. Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u l\u00e0 con \u0111\u01b0\u1eddng d\u1eabn d\u1eaft th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn th\u00e0nh c\u00f4ng.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/chien-luoc-thuong-hieu-va-chien-luoc-kinh-doanh.jpg\" alt=\"D\u1ef1 \u00e1n thi\u1ebft k\u1ebf Website FPT Digital Annual Report - 14\" class=\"wp-image-33326\" title=\"Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 Chi\u1ebfn l\u01b0\u1ee3c kinh doanh\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/chien-luoc-thuong-hieu-va-chien-luoc-kinh-doanh.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/chien-luoc-thuong-hieu-va-chien-luoc-kinh-doanh-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/chien-luoc-thuong-hieu-va-chien-luoc-kinh-doanh-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\">Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c kinh doanh.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">2. T\u1ea7m quan tr\u1ecdng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p>B\u1ea3n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u0169ng gi\u1ed1ng nh\u01b0 m\u1ed9t t\u1edd khai th\u01b0\u01a1ng hi\u1ec7u, khai sinh ra th\u01b0\u01a1ng hi\u1ec7u, gi\u00fap m\u1ecdi th\u00e0nh vi\u00ean, \u1edf m\u1ecdi c\u1ea5p \u0111\u1ed9 th\u1ea5u hi\u1ec3u th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>N\u1ebfu thi\u1ebfu b\u1ea3n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, ho\u1eb7c \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf kh\u00f4ng t\u1ed1t &#8211; c\u00e1c v\u1ea5n \u0111\u1ec1 giao ti\u1ebfp gi\u1eefa n\u1ed9i b\u1ed9 v\u1edbi nhau v\u00e0 gi\u1eefa nh\u00e2n vi\u00ean v\u1edbi kh\u00e1ch h\u00e0ng s\u1ebd g\u1eb7p v\u1ea5n \u0111\u1ec1.<\/p>\n\n\n\n<p>B\u1edfi n\u1ebfu b\u1ea1n kh\u00f4ng hi\u1ec3u r\u00f5 ch\u00ednh m\u00ecnh l\u00e0 ai, t\u1ea1i sao b\u1ea1n t\u1ed3n t\u1ea1i, b\u1ea1n tin t\u01b0\u1edfng v\u00e0o \u0111i\u1ec1u g\u00ec ho\u1eb7c b\u1ea1n \u0111ang c\u1ed1 g\u1eafng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec th\u00ec l\u00e0m th\u1ebf n\u00e0o kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c?<\/p>\n\n\n\n<p>Trong h\u01a1n 15+ n\u0103m t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u, t\u00f4i \u0111\u00e3 tr\u1ef1c ti\u1ebfp l\u00e0m vi\u1ec7c v\u1edbi h\u00e0ng ng\u00e0n doanh nghi\u1ec7p, v\u00e0 nh\u1eadn th\u1ea5y v\u1ea5n \u0111\u1ec1 n\u00e0y l\u00e0 ph\u1ed5 bi\u1ebfn \u1edf h\u1ea7u nh\u01b0 m\u1ecdi doanh nghi\u1ec7p. Nguy\u00ean nh\u00e2n ch\u1ee7 y\u1ebfu th\u01b0\u1eddng l\u00e0 do thi\u1ebfu b\u1ea3n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 thi\u1ebfu \u0111\u00e0o t\u1ea1o n\u1ed9i b\u1ed9.<\/p>\n\n\n\n<p>Khi b\u1ea1n kh\u00f4ng c\u00f3 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0110\u1ed9i ng\u0169 c\u1ee7a b\u1ea1n kh\u00f4ng hi\u1ec3u r\u00f5 m\u1ee5c \u0111\u00edch, t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh ho\u1eb7c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a m\u00ecnh, v\u00ec v\u1eady s\u1ebd \u0111\u1ec1 xu\u1ea5t c\u00e1c \u00fd t\u01b0\u1edfng marketing v\u00e0 kinh doanh kh\u00f4ng ph\u1ea3n \u00e1nh ch\u00fang.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kh\u00f4ng \u0111\u01b0\u1ee3c v\u0103n b\u1ea3n h\u00f3a, b\u1ea1n ch\u1ec9 c\u00f3 th\u1ec3 th\u1ea7m c\u1ea7u mong nh\u00e2n vi\u00ean s\u1ebd th\u00f4ng minh, t\u1ef1 hi\u1ec3u v\u00e0 l\u00e0m \u0111\u00fang.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kh\u00f4ng c\u00f3 g\u1ed1c r\u1ec5, kh\u00f4ng c\u00f3 c\u01a1 s\u1edf, \u0111\u1ed9i ng\u0169 c\u1ee7a b\u1ea1n d\u1ec5 b\u1ecb nh\u1ea7m l\u1eabn v\u00e0 xung \u0111\u1ed9t \u00fd ki\u1ebfn, t\u1eeb \u0111\u00f3 ti\u1ec1m \u1ea9n r\u1ea1n n\u1ee9t, kh\u00f4ng \u0111o\u00e0n k\u1ebft.<\/li>\n\n\n\n<li>Kh\u00f4ng c\u00f3 chi\u1ebfn l\u01b0\u1ee3c chung, c\u00e1c th\u00f4ng \u0111i\u1ec7p, n\u1ed9i dung c\u1ee7a b\u1ea1n c\u00f3 xu h\u01b0\u1edbng kh\u00f4ng nh\u1ea5t qu\u00e1n v\u00e0 t\u1ec7 nh\u1ea5t l\u00e0 m\u00e2u thu\u1eabn. Do \u0111\u00f3, r\u1ea5t kh\u00f3 \u0111\u1ec3 l\u00e0m n\u1ed5i b\u1eadt hay thu h\u00fat nh\u1eefng ng\u01b0\u1eddi chia s\u1ebb gi\u00e1 tr\u1ecb c\u00f9ng b\u1ea1n (kh\u00e1ch h\u00e0ng, nh\u00e2n vi\u00ean, v.v.).<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>B\u1ea1n kh\u00f4ng th\u1ec3 tr\u00ecnh b\u00e0y r\u00f5 r\u00e0ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh v\u00e0 k\u1ebft qu\u1ea3 l\u00e0 b\u1ea1n kh\u00f4ng th\u1ec3 \u0111\u1ecbnh v\u1ecb r\u00f5 r\u00e0ng tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>N\u00f3i t\u00f3m l\u1ea1i, kh\u00f4ng thi\u1ebft k\u1ebf chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t, b\u1ea1n s\u1ebd thua.<\/p>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/corporate-branding\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Corporate Branding<\/strong><\/a> &#8211; X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1ed5ng c\u00f4ng ty, t\u1eadp \u0111o\u00e0n<\/em><\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">3. Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m nh\u1eefng g\u00ec?<\/h2>\n\n\n\n<p>B\u1ea3n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u chu\u1ea9n bao g\u1ed3m:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/li>\n\n\n\n<li>Kh\u00e1ch h\u00e0ng m\u1ee5c<\/li>\n\n\n\n<li>C\u1ed1t l\u00f5i th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li>\u0110i\u1ec3m kh\u00e1c bi\u1ec7t th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li>L\u1ee3i \u00edch th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li>\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li>H\u00ecnh m\u1eabu th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li>T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li>T\u00f4ng gi\u1ecdng th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li>Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li>&#8230;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">3.1. Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/10\/phan-doan-thi-truong-muc-tieu.jpg\" alt=\"Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau\" class=\"wp-image-35982\" title=\"Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/10\/phan-doan-thi-truong-muc-tieu.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/10\/phan-doan-thi-truong-muc-tieu-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/10\/phan-doan-thi-truong-muc-tieu-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p>Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau l\u00e0 nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3 m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n ti\u1ebfp c\u1eadn. H\u1ecd l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n nh\u1ea5t v\u00e0 c\u00f3 m\u1ed9t s\u1ed1 \u0111\u1eb7c \u0111i\u1ec3m chung, nh\u01b0 nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 h\u00e0nh vi.<\/p>\n\n\n\n<p>B\u1ea1n c\u00e0ng x\u00e1c \u0111\u1ecbnh r\u00f5 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh, b\u1ea1n c\u00e0ng c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch th\u1ee9c v\u00e0 \u0111\u1ecba \u0111i\u1ec3m \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00fd t\u01b0\u1edfng c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u x\u00e1c \u0111\u1ecbnh v\u1edbi c\u00e1c danh m\u1ee5c r\u1ed9ng nh\u01b0 th\u1ebf h\u1ec7 Gen Z ho\u1eb7c nh\u1eefng ng\u01b0\u1eddi \u0111\u1ed9c th\u00e2n. Tuy nhi\u00ean, \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng b\u1ea1n c\u1ea7n nh\u1eafm m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 h\u01a1n, ph\u00e2n r\u00f5 h\u01a1n c\u00e1c ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng, v\u00ed d\u1ee5:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng theo v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd<\/li>\n\n\n\n<li>Ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng theo nh\u00e2n kh\u1ea9u h\u1ecdc<\/li>\n\n\n\n<li>Ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng theo t\u00e2m l\u00fd h\u1ecdc<\/li>\n\n\n\n<li>Ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng theo h\u00e0nh vi<\/li>\n<\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Ngo\u00e0i ra c\u0169ng c\u1ea7n n\u00eau r\u00f5 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n mu\u1ed1n s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng n\u00e0o:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung: T\u1eadp trung v\u00e0o 1 ph\u00e2n kh\u00fac c\u1ee5 th\u1ec3 \u0111\u1ec3 ph\u1ee5c v\u1ee5 t\u1ed1t nh\u1ea5t<\/li>\n\n\n\n<li>Chi\u1ebfn l\u01b0\u1ee3c \u0111a ph\u00e2n kh\u00fac: L\u1ef1a ch\u1ecdn ph\u1ee5c v\u1ee5 nhi\u1ec1u ph\u00e2n kh\u00fac v\u00e0 \u0111\u1eb7t m\u1ee5c ti\u00eau \u01b0u ti\u00ean (cao, th\u1ea5p)<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">3.2. Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/target-audience-khach-hang-muc-tieu.jpg\" alt=\"Target Audient - Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau\" class=\"wp-image-33348\" title=\"Target Audience\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/target-audience-khach-hang-muc-tieu.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/target-audience-khach-hang-muc-tieu-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/target-audience-khach-hang-muc-tieu-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p>Kinh doanh hi\u1ec7n \u0111\u1ea1i l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m. Vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u0169ng v\u1eady.<\/p>\n\n\n\n<p>\u0110\u1ec3 t\u1ed3n t\u1ea1i, th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i c\u00f3 nh\u1eefng gi\u00e1 tr\u1ecb m\u00e0 m\u1ed9t nh\u00f3m ng\u01b0\u1eddi nh\u1ea5t \u0111\u1ecbnh mong mu\u1ed1n.<\/p>\n\n\n\n<p>Nh\u00f3m ng\u01b0\u1eddi n\u00e0y l\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>V\u00e0 b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng ch\u00e2n dung nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u1ec3 hi\u1ec3u h\u1ecd t\u1ed1t h\u01a1n v\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p, g\u1eafn k\u1ebft t\u1ef1 nhi\u00ean, m\u1ea1nh m\u1ebd v\u1edbi h\u1ecd.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u v\u1edbi nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 t\u00e2m l\u00fd c\u1ee7a nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tu\u1ed5i t\u00e1c<\/li>\n\n\n\n<li>Gi\u1edbi t\u00ednh<\/li>\n\n\n\n<li>T\u00ecnh tr\u1ea1ng h\u00f4n nh\u00e2n<\/li>\n\n\n\n<li>V\u1ecb tr\u00ed \u0111\u1ecba l\u00fd<\/li>\n\n\n\n<li>Ch\u1ee9c v\u1ee5<\/li>\n\n\n\n<li>Thu nh\u1eadp<\/li>\n<\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Sau \u0111\u00f3 kh\u1eafc h\u1ecda ho\u00e0n c\u1ea3nh h\u1ecd c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 d\u1ef1 \u0111o\u00e1n h\u00e0nh vi, c\u1ea3m x\u00fac, suy ngh\u0129 \u0111\u1ec3 v\u1ea1ch ra chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u1ea3i nghi\u1ec7m mong mu\u1ed1n.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nh\u1ea1c \u01b0a th\u00edch<\/li>\n\n\n\n<li>S\u1edf th\u00edch<\/li>\n\n\n\n<li>M\u00f4n th\u1ec3 thao \u01b0a th\u00edch<\/li>\n\n\n\n<li>N\u1ed9i dung y\u00eau th\u00edch<\/li>\n\n\n\n<li>\u0110\u1ed3 \u0103n h\u1ecd th\u00edch<\/li>\n\n\n\n<li>M\u1ed9t ng\u00e0y c\u1ee7a h\u1ecd tr\u1ea3i qua nh\u01b0 th\u1ebf n\u00e0o<\/li>\n\n\n\n<li>C\u00e1c tr\u1ea1ng th\u00e1i c\u1ea3m x\u00fac, suy ngh\u0129 c\u1ee7a h\u1ecd<\/li>\n\n\n\n<li>\u2026<\/li>\n<\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Tr\u1ea3i nghi\u1ec7m, c\u1ea3m x\u00fac l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng. Hi\u1ec3u \u0111\u01b0\u1ee3c th\u00e1ch th\u1ee9c v\u00e0 n\u1ed7i \u0111au c\u1ee7a h\u1ecd l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 m\u1edf ra nh\u1eefng c\u1ea3m x\u00fac \u0111\u00f3.<br><\/p>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/trai-nghiem-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/strong><\/a> v\u00e0 <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/hanh-trinh-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/strong><\/a> \u0111\u1ec3 ho\u00e0n thi\u1ec7n Target Audience c\u1ee7a b\u1ea3n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">3.3. C\u1ed1t l\u00f5i th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>C\u1ed1t l\u00f5i th\u01b0\u01a1ng hi\u1ec7u (Brand Core) l\u00e0 th\u00e0nh ph\u1ea7n ch\u00ednh, b\u1ea3n ch\u1ea5t c\u1ee7a m\u1ecdi th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00e2y l\u00e0 nh\u1eefng vi\u00ean g\u1ea1ch \u0111\u1ea7u ti\u00ean b\u1ea1n c\u1ea7n t\u1ea1o d\u1ef1ng cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/brand-core-vision-mission-values-purpose.jpg\" alt=\"Brand Core: Vision, Mission, Values v\u00e0 Purpose\" class=\"wp-image-33343\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/brand-core-vision-mission-values-purpose.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/brand-core-vision-mission-values-purpose-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/brand-core-vision-mission-values-purpose-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 nh\u1eadn th\u1ee9c v\u00e0 c\u00e1c li\u00ean k\u1ebft tinh th\u1ea7n v\u1ec1 m\u1eb7t b\u1ea3n ch\u1ea5t v\u1edbi kh\u00e1ch h\u00e0ng. B\u1ea3n ch\u1ea5t k\u00e9o kh\u00e1ch h\u00e0ng l\u1ea1i g\u1ea7n th\u01b0\u01a1ng hi\u1ec7u h\u01a1n v\u00e0 duy tr\u00ec k\u1ebft n\u1ed1i m\u1ea1nh m\u1ebd h\u01a1n b\u1ea5t k\u1ef3 \u0111i\u1ec1u g\u00ec kh\u00e1c.<\/p>\n\n\n\n<p>C\u1ed1t l\u00f5i th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Purpose<\/strong>: M\u1ee5c \u0111\u00edch th\u01b0\u01a1ng hi\u1ec7u, l\u00fd do th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n t\u1ed3n t\u1ea1i<\/li>\n\n\n\n<li><strong>Vision<\/strong>: T\u1ea7m nh\u00ecn &#8211; th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n mu\u1ed1n t\u1ea1o ra k\u1ebft qu\u1ea3 g\u00ec trong t\u01b0\u01a1ng lai<\/li>\n\n\n\n<li><strong>Mission<\/strong>: S\u1ee9 m\u1ec7nh &#8211; \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ea7m nh\u00ecn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00e0m \u0111i\u1ec1u g\u00ec v\u00e0 l\u00e0m b\u1eb1ng c\u00e1ch l\u00e0m&nbsp;<\/li>\n\n\n\n<li><strong>Values<\/strong>: \u0110\u1ec1 xu\u1ea5t c\u00e1c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i &#8211; nh\u1eefng nguy\u00ean t\u1eafc h\u01b0\u1edbng d\u1eabn h\u00e0nh vi c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00e2y l\u00e0 nh\u1eefng gi\u00e1 tr\u1ecb m\u00e0 c\u1ea3 th\u01b0\u01a1ng hi\u1ec7u, kh\u00e1ch h\u00e0ng c\u00f9ng tin t\u01b0\u1edfng<\/li>\n<\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: C\u00e1ch vi\u1ebft <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/tam-nhin-va-su-menh\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>t\u1ea7m nh\u00ecn v\u00e0 s\u1ee9 m\u1ec7nh<\/strong><\/a> \u0111\u1ec3 x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n th\u1eadt v\u1eefng ch\u1eafc<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">3.4. \u0110i\u1ec3m kh\u00e1c bi\u1ec7t th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/differentation-strategy-chien-luoc-khac-biet-hoa.jpg\" alt=\"\" class=\"wp-image-33353\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/differentation-strategy-chien-luoc-khac-biet-hoa.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/differentation-strategy-chien-luoc-khac-biet-hoa-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/differentation-strategy-chien-luoc-khac-biet-hoa-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>\u201cKH\u00c1C BI\u1ec6T hay l\u00e0 CH\u1ebeT\u201d<\/p>\n\n\n\n<p>Nh\u01b0ng s\u1ebd th\u1eadt sai l\u1ea7m n\u1ebfu qu\u00e1 c\u1ed1 g\u1eafng t\u00ecm ra \u0111i\u1ec3m kh\u00e1c bi\u1ec7t v\u00e0 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t mang t\u00ednh &#8220;c\u00e1ch m\u1ea1ng&#8221;.<\/p>\n\n\n\n<p>B\u1edfi v\u00ec ch\u1ec9 c\u00f3 ch\u01b0a \u0111\u1ebfn 1% th\u01b0\u01a1ng hi\u1ec7u th\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3 v\u00e0 90% trong s\u1ed1 h\u1ecd c\u0169ng kh\u00f4ng duy tr\u00ec \u0111\u01b0\u1ee3c \u0111\u01b0\u1ee3c s\u1ef1 kh\u00e1c bi\u1ec7t mang t\u00ednh c\u00e1ch m\u1ea1ng \u0111\u00f3 l\u00e2u d\u00e0i.<\/p>\n\n\n\n<p>V\u00e0 v\u00ec h\u1ea7u h\u1ebft c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u cung c\u1ea5p s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 kh\u00e1 gi\u1ed1ng nhau n\u00ean \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 v\u1ea5n \u0111\u1ec1.<\/p>\n\n\n\n<p>V\u1ea5n \u0111\u1ec1 l\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 kh\u00e1ch h\u00e0ng h\u00ecnh th\u00e0nh nh\u1eefng nh\u1eadn th\u1ee9c t\u00edch c\u1ef1c, kh\u00e1c bi\u1ec7t v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n so v\u1edbi \u0111\u1ed1i th\u1ee7 trong &#8220;t\u1ed5ng th\u1ec3&#8221;.<\/p>\n\n\n\n<p>\u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y b\u1ea1n c\u1ea7n th\u1ef1c s\u1ef1 hi\u1ec3u kh\u00e1ch h\u00e0ng v\u00e0 s\u00e1ng t\u1ea1o trong c\u00e1ch ti\u1ebfp c\u1eadn, gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1.<\/p>\n\n\n\n<p>Quan tr\u1ecdng, h\u00e3y vi\u1ebft r\u00f5 r\u00e0ng ra chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t h\u00f3a, th\u1ec3 hi\u1ec7n b\u1eb1ng v\u0103n b\u1ea3n.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">3.5. L\u1ee3i \u00edch th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>L\u1ee3i \u00edch th\u01b0\u01a1ng hi\u1ec7u l\u00e0 gi\u00e1 tr\u1ecb \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh t\u1eeb nh\u1eefng tr\u1ea3i nghi\u1ec7m m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. C\u00f3 4 lo\u1ea1i l\u1ee3i \u00edch th\u01b0\u01a1ng hi\u1ec7u:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>L\u1ee3i \u00edch l\u00fd t\u00ednh: \u0110i\u1ec1u kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c<\/li>\n\n\n\n<li>L\u1ee3i \u00edch c\u1ea3m t\u00ednh: \u0110i\u1ec1u kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y<\/li>\n\n\n\n<li>L\u1ee3i \u00edch th\u1ec3 hi\u1ec7n b\u1ea3n th\u00e2n: Ti\u1ebft l\u1ed9 \u0111i\u1ec1u g\u00ec v\u1ec1 kh\u00e1ch h\u00e0ng<\/li>\n\n\n\n<li>L\u1ee3i \u00edch ng\u01b0\u1eddi ti\u00eau d\u00f9ng: \u0110i\u1ec1u kh\u00e1ch h\u00e0ng mu\u1ed1n (m\u1ee5c ti\u00eau th\u1ef1c s\u1ef1 c\u1ee7a h\u1ecd)<\/li>\n<\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>L\u1ee3i \u00edch l\u00fd t\u00ednh<\/strong> (ho\u1eb7c ch\u1ee9c n\u0103ng): N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, nh\u1eefng l\u1ee3i \u00edch n\u00e0y cho bi\u1ebft s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n l\u00e0m \u0111\u01b0\u1ee3c g\u00ec? C\u00e1c lo\u1ea1i l\u1ee3i \u00edch l\u00fd t\u00ednh c\u00f3 th\u1ec3 bao g\u1ed3m:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0110\u1ea1t \u0111\u01b0\u1ee3c m\u1ed9t k\u1ebft qu\u1ea3 th\u1ef1c t\u1ebf ho\u1eb7c h\u1eefu d\u1ee5ng, v\u00ed d\u1ee5: Tr\u01b0\u1edbc khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m X, b\u1ea1n kh\u00f4ng th\u1ec3 t\u1ea1o ra k\u1ebft qu\u1ea3 Y, v\u00e0 b\u00e2y gi\u1edd b\u1ea1n c\u00f3 th\u1ec3!<\/li>\n\n\n\n<li>S\u1ef1 ti\u1ec7n l\u1ee3i<\/li>\n\n\n\n<li>Ti\u1ebft ki\u1ec7m XX tri\u1ec7u<\/li>\n\n\n\n<li>Nhanh h\u01a1n XX gi\u1edd<\/li>\n\n\n\n<li>&#8230;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>L\u1ee3i \u00edch c\u1ea3m t\u00ednh<\/strong>: L\u00e0 nh\u1eefng l\u1ee3i \u00edch tr\u1ea3 l\u1eddi cho c\u00e1c c\u00e2u h\u1ecfi d\u1ea1ng &#8220;S\u1ea3n ph\u1ea9m n\u00e0y khi\u1ebfn b\u1ea1n c\u1ea3m th\u1ea5y nh\u01b0 th\u1ebf n\u00e0o?&#8221;, &#8220;Theo d\u00f5i th\u01b0\u01a1ng hi\u1ec7u A h\u00e0ng ng\u00e0y b\u1ea1n th\u1ea5y vui hay bu\u1ed3n?&#8221;, &#8220;Th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 truy\u1ec1n c\u1ea3m h\u1ee9ng cho b\u1ea1n nh\u01b0 th\u1ebf n\u00e0o?&#8221;, &#8220;C\u1ea3m x\u00fac khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m A so v\u1edbi khi kh\u00f4ng s\u1eed d\u1ee5ng l\u00e0 g\u00ec?&#8221;<\/p>\n\n\n\n<p>Ho\u1eb7c &#8220;B\u1ea1n c\u1ea3m th\u1ea5y th\u1ebf n\u00e0o khi s\u1eed d\u1ee5ng m\u1ef9 ph\u1ea9m kh\u00f4ng th\u1eed nghi\u1ec7m tr\u00ean \u0111\u1ed9ng v\u1eadt?&#8221;<\/p>\n\n\n\n<p><strong>L\u1ee3i \u00edch th\u1ec3 hi\u1ec7n b\u1ea3n th\u00e2n<\/strong>: L\u1ee3i \u00edch n\u00e0y li\u00ean quan \u0111\u1ebfn vi\u1ec7c ng\u01b0\u1eddi d\u00f9ng ngh\u0129 khi li\u00ean k\u1ebft v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd gi\u00fap h\u1ecd th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: Khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m Apple, \u0111a s\u1ed1 ng\u01b0\u1eddi d\u00f9ng ngh\u0129 r\u1eb1ng h\u1ecd s\u1ebd th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c con m\u1eaft th\u1ea9m m\u1ef9 cao c\u1ee7a b\u1ea3n th\u00e2n, cho m\u1ecdi ng\u01b0\u1eddi bi\u1ebft r\u1eb1ng h\u1ecd th\u00edch c\u00e1c s\u1ea3n ph\u1ea9m tinh t\u1ebf, ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n\n\n\n<p><strong>L\u1ee3i \u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/strong>: L\u1ee3i \u00edch n\u00e0y cho bi\u1ebft lo\u1ea1i gi\u00e1 tr\u1ecb m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n t\u1eeb s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 th\u01b0\u01a1ng hi\u1ec7u cung c\u1ea5p.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5 nh\u00f3m nh\u1eefng ng\u01b0\u1eddi t\u1eadp th\u1ec3 d\u1ee5c kh\u00f4ng th\u00edch \u0111\u1ed3 ng\u1ecdt. Tuy nhi\u00ean c\u00e1i h\u1ecd th\u1ef1c s\u1ef1 mu\u1ed1n kh\u00f4ng ph\u1ea3i l\u00e0 \u0111\u1ed3 \u0103n kh\u00f4ng c\u00f3 \u0111\u01b0\u1eddng.<\/p>\n\n\n\n<p>C\u00e1i h\u1ecd mu\u1ed1n l\u00e0 \u0111\u1ed3 \u0103n v\u1eeba th\u1ecfa m\u00e3n c\u1ea3m gi\u00e1c th\u00e8m \u0103n, kh\u00f4ng c\u00f2n c\u1ea3m gi\u00e1c t\u1ed9i l\u1ed7i khi \u0103n, \u0111\u1ed3ng th\u1eddi duy tr\u00ec s\u1ef1 t\u1ef1 tin v\u00e0 \u0111\u1ee7 dinh d\u01b0\u1ee1ng.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">3.6. \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/brand-positioning-dinh-vi-thuong-hieu.jpg\" alt=\"Brand Positioning - \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-33368\" title=\"Brand Positioning\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/brand-positioning-dinh-vi-thuong-hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/brand-positioning-dinh-vi-thuong-hieu-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/brand-positioning-dinh-vi-thuong-hieu-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p>\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 \u0111\u01b0\u1ee3c Kotler \u0111\u1ecbnh ngh\u0129a l\u00e0 \u201cH\u00e0nh \u0111\u1ed9ng thi\u1ebft k\u1ebf h\u00ecnh \u1ea3nh v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty \u0111\u1ec3 chi\u1ebfm m\u1ed9t v\u1ecb tr\u00ed \u0111\u1eb7c bi\u1ec7t trong t\u00e2m tr\u00ed th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau\u201d.<\/p>\n\n\n\n<p>N\u00f3i c\u00e1ch kh\u00e1c, \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u m\u00f4 t\u1ea3 th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c bi\u1ec7t nh\u01b0 th\u1ebf n\u00e0o so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 v\u1ecb tr\u00ed ho\u1eb7c c\u00e1ch th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 n\u1eb1m trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>Do \u0111\u00f3, \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u li\u00ean quan \u0111\u1ebfn vi\u1ec7c t\u1ea1o ra c\u00e1c li\u00ean t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng \u0111\u1ec3 khi\u1ebfn h\u1ecd c\u1ea3m nh\u1eadn th\u01b0\u01a1ng hi\u1ec7u theo m\u1ed9t c\u00e1ch c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb theo 3 b\u01b0\u1edbc:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>B\u01b0\u1edbc 1: Ph\u00e2n t\u00edch<\/strong><\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hi\u1ec3u ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a b\u1ea1n mu\u1ed1n g\u00ec<\/li>\n\n\n\n<li>Hi\u1ec3u kh\u1ea3 n\u0103ng c\u1ee7a c\u00f4ng ty v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00e0 g\u00ec<\/li>\n\n\n\n<li>Hi\u1ec3u c\u00e1ch t\u1eebng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd<\/li>\n\n\n\n<li>Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng<\/li>\n\n\n\n<li>Ph\u00e2n kh\u00fac s\u1ea3n ph\u1ea9m, danh m\u1ee5c<\/li>\n<\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>B\u01b0\u1edbc 2: Nh\u1eafm m\u1ee5c ti\u00eau &amp; Vi\u1ebft tuy\u00ean ng\u00f4n \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nh\u1eafm kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau (tr\u1ecdng t\u00e2m)<\/li>\n\n\n\n<li>X\u00e1c \u0111\u1ecbnh gi\u1ea3i ph\u00e1p gi\u1ea3i quy\u1ebft Insight<\/li>\n\n\n\n<li>K\u1ebft n\u1ed1i v\u1edbi Brand core, Brand personalities&#8230;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Tuy\u00ean ng\u00f4n \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ph\u1ea3i:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u1ea1o \u0111\u01b0\u1ee3c ti\u1ebfng vang v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a b\u1ea1n<\/li>\n\n\n\n<li>C\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c cung c\u1ea5p b\u1edfi c\u00f4ng ty c\u1ee7a b\u1ea1n (kh\u1ea3 n\u0103ng)<\/li>\n\n\n\n<li>Kh\u00e1c v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>B\u01b0\u1edbc 3: Ph\u1ea3n \u00e1nh \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong> v\u00e0o t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 b\u1ea1n l\u00e0m (t\u1eeb nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u cho \u0111\u1ebfn cung c\u1ea5p d\u1ecbch v\u1ee5, truy\u1ec1n th\u00f4ng \u2026.)<\/p>\n\n\n\n<p><em>&gt; \u0110\u1ecdc th\u00eam: C\u00f4ng th\u1ee9c vi\u1ebft <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/tuyen-ngon-dinh-vi\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>tuy\u00ean ng\u00f4n \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">3.7. H\u00ecnh m\u1eabu th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>H\u00ecnh m\u1eabu th\u01b0\u01a1ng hi\u1ec7u l\u00e0 s\u1ef1 th\u1ec3 hi\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 m\u1ed9t con ng\u01b0\u1eddi c\u00f3 c\u00e1 t\u00ednh, h\u00e0nh vi, s\u1edf th\u00edch c\u1ee5 th\u1ec3. \u00dd t\u01b0\u1edfng v\u1ec1 h\u00ecnh m\u1eabu th\u01b0\u01a1ng hi\u1ec7u l\u00e0 mu\u1ed1n k\u1ebft n\u1ed1i v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u1edf c\u1ea5p \u0111\u1ed9 c\u1ea3m x\u00fac, khi \u0111\u00f3, nh\u00e2n c\u00e1ch h\u00f3a b\u1eb1ng h\u00ecnh m\u1eabu th\u01b0\u01a1ng hi\u1ec7u l\u00e0 bi\u1ec7n ph\u00e1p kh\u1ea3 thi h\u01a1n c\u1ea3.<\/p>\n\n\n\n<p>Theo nh\u00e0 t\u00e2m l\u00fd h\u1ecdc n\u1ed5i ti\u1ebfng <a href=\"https:\/\/vi.wikipedia.org\/wiki\/Carl_Jung\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Carl Jung<\/strong><\/a>, c\u00f3 12 h\u00ecnh m\u1eabu c\u01a1 b\u1ea3n:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/11\/12-hinh-mau-thuong-hieu-pho-bien-1.jpg\" alt=\"12 H\u00ecnh m\u1eabu th\u01b0\u01a1ng hi\u1ec7u ph\u1ed5 bi\u1ebfn\" class=\"wp-image-7594\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/11\/12-hinh-mau-thuong-hieu-pho-bien-1.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/11\/12-hinh-mau-thuong-hieu-pho-bien-1-300x300.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/11\/12-hinh-mau-thuong-hieu-pho-bien-1-768x768.jpg 768w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/11\/12-hinh-mau-thuong-hieu-pho-bien-1-80x80.jpg 80w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p>M\u1ed9t h\u00ecnh m\u1eabu th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 bao g\u1ed3m nhi\u1ec1u h\u00ecnh m\u1eabu kh\u00e1c khau \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c nhau ho\u1eb7c trong b\u1ed1i c\u1ea3nh c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5, h\u00ecnh m\u1eabu th\u01b0\u01a1ng hi\u1ec7u Sao Kim x\u00e2y d\u1ef1ng l\u00e0 d\u1ef1a tr\u00ean h\u00ecnh m\u1eabu Ng\u01b0\u1eddi nguy\u00ean t\u1eafc (tr\u00e1ch nhi\u1ec7m), Nh\u00e0 hi\u1ec1n tri\u1ebft v\u00e0 Ng\u01b0\u1eddi s\u00e1ng t\u1ea1o.<\/p>\n\n\n\n<p>Trong \u0111\u00f3:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ng\u01b0\u1eddi nguy\u00ean t\u1eafc<\/strong>: Th\u1ec3 hi\u1ec7n t\u00ednh c\u00e1ch nguy\u00ean t\u1eafc, tr\u00e1ch nhi\u1ec7m t\u1edbi c\u00f9ng trong c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh, s\u1eb5n s\u00e0ng l\u00e0m m\u1ecdi c\u00e1ch \u0111\u1ec3 ho\u00e0n th\u00e0nh cam k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng<\/li>\n\n\n\n<li><strong>Nh\u00e0 hi\u1ec1n tri\u1ebft<\/strong>: Th\u1ec3 hi\u1ec7n n\u0103ng l\u1ef1c chuy\u00ean gia c\u1ee7a Sao Kim, ki\u1ebfn th\u1ee9c, kinh nghi\u1ec7m m\u00e0 Sao Kim c\u00f3 \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/li>\n\n\n\n<li><strong>Ng\u01b0\u1eddi s\u00e1ng t\u1ea1o<\/strong>: Th\u1ec3 hi\u1ec7n kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o trong l\u0129nh v\u1ef1c, s\u00e1ng t\u1ea1o trong c\u00f4ng vi\u1ec7c. \u0110\u00e2y l\u00e0 \u0111i\u1ec1u c\u00f3 th\u1ec3 gi\u00fap Sao Kim ho\u00e0n th\u00e0nh c\u00f4ng vi\u1ec7c t\u1ed1t h\u01a1n trong ph\u1ea1m vi ngu\u1ed3n l\u1ef1c h\u1ea1n ch\u1ebf.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">3.8. T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m t\u01b0\u01a1ng \u0111\u1ed1i m\u1edbi nh\u01b0ng v\u1ec1 b\u1ea3n ch\u1ea5t ch\u00fang kh\u00f4ng xa l\u1ea1, th\u1eadm ch\u00ed b\u1ea1n \u0111\u00e3 bi\u1ebft nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 x\u00e2y d\u1ef1ng t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<p>T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u l\u00e0 nh\u1eefng t\u00ednh c\u00e1ch m\u00e0 h\u00ecnh m\u1eabu c\u00f3. Ch\u00fang c\u1ee5 th\u1ec3 h\u00f3a h\u01a1n h\u00ecnh m\u1eabu v\u00e0 g\u1ea7n v\u1edbi b\u1ea3n ch\u1ea5t con ng\u01b0\u1eddi h\u01a1n.<\/p>\n\n\n\n<p>V\u00ec c\u00e1c chuy\u00ean gia th\u01b0\u01a1ng hi\u1ec7u tin r\u1eb1ng k\u1ebft n\u1ed1i \u1edf c\u1ea5p \u0111\u1ed9 b\u1ea3n ch\u1ea5t con ng\u01b0\u1eddi s\u1ebd khi\u1ebfn m\u1ed1i li\u00ean k\u1ebft gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng b\u1ec1n ch\u1eb7t, kh\u00f3 b\u1ecb ph\u00e1 v\u1ee1. <\/p>\n\n\n\n<p>C\u00f3 5 lo\u1ea1i t\u00ednh c\u00e1ch l\u1edbn:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/cac-loai-tinh-cach-thuong-hieu.png\" alt=\"C\u00e1c lo\u1ea1i t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-6782\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/cac-loai-tinh-cach-thuong-hieu.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/cac-loai-tinh-cach-thuong-hieu-300x157.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/cac-loai-tinh-cach-thuong-hieu-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p>V\u00e0 c\u00f3 nhi\u1ec1u \u0111\u1eb7c \u0111i\u1ec3m h\u00ecnh th\u00e0nh n\u00ean t\u00ednh c\u00e1ch:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"958\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/10\/dac-diem-tinh-cach-thuong-hieu.jpg\" alt=\"\u0110\u1eb7c \u0111i\u1ec3m t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-35980\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/10\/dac-diem-tinh-cach-thuong-hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/10\/dac-diem-tinh-cach-thuong-hieu-300x240.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/10\/dac-diem-tinh-cach-thuong-hieu-768x613.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p>B\u1ea1n c\u1ea7n k\u1ebft h\u1ee3p c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m t\u00ednh c\u00e1ch li\u00ean quan \u0111\u1ec3 kh\u1eafc h\u1ecda t\u00ednh c\u00e1ch chung \u0111\u1ec3 l\u00e0m r\u00f5 h\u01a1n h\u00ecnh m\u1eabu th\u01b0\u01a1ng hi\u1ec7u l\u1ef1a ch\u1ecdn.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">3.9. T\u00f4ng gi\u1ecdng th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/brand-voice-tong-giong-thuong-hieu.jpg\" alt=\"Brand Voice - T\u00f4ng gi\u1ecdng th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-33358\" title=\"Brand Voice\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/brand-voice-tong-giong-thuong-hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/brand-voice-tong-giong-thuong-hieu-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/brand-voice-tong-giong-thuong-hieu-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p>Trong h\u1ea7u h\u1ebft tr\u01b0\u1eddng h\u1ee3p, b\u1ea1n c\u00f3 th\u1ec3 nh\u1eadn ra ngay n\u1ed9i dung \u0111\u01b0\u1ee3c vi\u1ebft b\u1edfi m\u1ed9t t\u00e1c gi\u1ea3 m\u00e0 b\u1ea1n y\u00eau th\u00edch &#8211; cho d\u00f9 h\u1ecd kh\u00f4ng k\u00fd t\u00ean.<\/p>\n\n\n\n<p>V\u00e0 b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 h\u00ecnh dung r\u1eb1ng t\u00e1c gi\u1ea3 s\u1ebd n\u00f3i nh\u1eefng c\u00e2u t\u1eeb nh\u01b0 th\u1ebf n\u00e0y m\u00e0 kh\u00f4ng ph\u1ea3i nh\u01b0 th\u1ebf kia.<\/p>\n\n\n\n<p>V\u1eady m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y khi kh\u00f4ng c\u00f3 logo \u0111i k\u00e8m kh\u00f4ng?<\/p>\n\n\n\n<p>C\u00f3, \u0111\u00f3 ch\u00ednh l\u00e0 s\u1eed d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a<strong> Brand Voice<\/strong> &#8211; hay c\u00f2n g\u1ecdi l\u00e0 <strong>t\u00f4ng gi\u1ecdng th\u01b0\u01a1ng hi\u1ec7u<\/strong>.<\/p>\n\n\n\n<p>V\u00e0 v\u00ec vi\u1ec7c t\u1ea1o ra n\u1ed9i dung tr\u00ean website, social post, email\u2026 l\u00e0 c\u00e1ch ch\u1ee7 y\u1ebfu \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u giao ti\u1ebfp v\u1edbi c\u00f4ng ch\u00fang n\u00ean t\u00f4ng gi\u1ecdng th\u1ef1c s\u1ef1 quan tr\u1ecdng.<\/p>\n\n\n\n<p>H\u00e3y l\u1ea5y v\u00ed d\u1ee5 nh\u01b0 th\u1ebf n\u00e0y, th\u00f4ng th\u01b0\u1eddng, t\u1ea1i m\u1ed9t n\u01a1i \u0111\u00f4ng ng\u01b0\u1eddi, \u1ed3n \u00e0o. N\u1ebfu c\u00f3 m\u1ed9t gi\u1ecdng n\u00f3i quen thu\u1ed9c c\u1ea5t l\u00ean th\u00ec cho d\u00f9 h\u1ecd c\u00f3 \u0111ang \u0111\u1ee9ng \u1edf \u0111\u00e2u b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 nh\u1eadn ra h\u1ecd.<\/p>\n\n\n\n<p>T\u00f4ng gi\u1ecdng th\u01b0\u01a1ng hi\u1ec7u c\u0169ng v\u1eady, n\u00f3 l\u00e0 khi\u1ebfn cho kh\u00e1ch h\u00e0ng b\u1ecb thu h\u00fat b\u1edfi s\u1ef1 quen thu\u1ed9c, gi\u00e0nh l\u1ea5y s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0o th\u1eddi \u0111i\u1ec3m quan tr\u1ecdng.<\/p>\n\n\n\n<p>R\u1ea5t \u00edt th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng t\u00f4ng gi\u1ecdng \u0111\u1ed9c \u0111\u00e1o ri\u00eang, nh\u01b0ng \u00edt nh\u1ea5t h\u00e3y gi\u1eef s\u1ef1 nh\u1ea5t qu\u00e1n.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u ph\u00e1t tri\u1ec3n t\u00f4ng gi\u1ecdng th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng c\u00e1ch ch\u1ecdn 3 t\u00ednh c\u00e1ch ph\u00f9 h\u1ee3p, v\u00ed d\u1ee5:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u00e1o b\u1ea1o<\/li>\n\n\n\n<li>Th\u00f4ng minh<\/li>\n\n\n\n<li>Vui v\u1ebb<\/li>\n<\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Sau \u0111\u00f3 ti\u1ebfp t\u1ee5c th\u1ea3o lu\u1eadn \u0111\u1ec3 m\u00f4 t\u1ea3, minh h\u1ecda m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng, linh ho\u1ea1t gi\u00fap \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n n\u1ed9i dung sau n\u00e0y.<\/p>\n\n\n\n<p><em>NOTE: Brand voice c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u1ea3 \u00e2m thanh \u0111\u1ec3 x\u00e2y d\u1ef1ng t\u00f4ng gi\u1ecdng nh\u01b0ng kh\u00f4ng c\u00f3 ngh\u0129a Brand voice l\u00e0 \u00e2m thanh.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">3.10. Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/brand-architect-kien-truc-thuong-hieu.jpg\" alt=\"Brand Architect - Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-33356\" title=\"Brand Architect\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/brand-architect-kien-truc-thuong-hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/brand-architect-kien-truc-thuong-hieu-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/brand-architect-kien-truc-thuong-hieu-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p>Trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n, doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o th\u00eam nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u, nh\u00e3n hi\u1ec7u ho\u1eb7c mua b\u00e1n, s\u00e1p nh\u1eadp th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c.<\/p>\n\n\n\n<p>L\u00fac n\u00e0y, s\u1ebd r\u1ea5t ph\u1ee9c t\u1ea1p v\u00e0 kh\u00f3 qu\u1ea3n l\u00fd n\u1ebfu kh\u00f4ng c\u00f3 m\u1ed9t ti\u00eau chu\u1ea9n, ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 tu\u00e2n theo.<\/p>\n\n\n\n<p>V\u1ec1 c\u01a1 b\u1ea3n, Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u n\u00f3i l\u00ean m\u1ed1i quan h\u1ec7 gi\u1eefa c\u00e1c th\u01b0\u01a1ng hi\u1ec7u trong c\u00f9ng m\u1ed9t t\u1ed5 ch\u1ee9c.<\/p>\n\n\n\n<p>C\u00f3 4 lo\u1ea1i ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Branded house<\/strong> &#8211; Ki\u1ec3u ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u trong \u0111\u00f3 t\u00ean th\u01b0\u01a1ng hi\u1ec7u con g\u1eafn li\u1ec1n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u m\u1eb9 (FPT Retail, FPT Sorftware, Viettel post, Viettel Telecom\u2026)<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/kien-truc-thuong-hieu-cua-FPT-1.jpg\" alt=\"Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a FPT\" class=\"wp-image-6524\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/kien-truc-thuong-hieu-cua-FPT-1.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/kien-truc-thuong-hieu-cua-FPT-1-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/kien-truc-thuong-hieu-cua-FPT-1-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>House of Brands<\/strong> &#8211; Ki\u1ec3u ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u m\u1eb9 n\u1eafm gi\u1eef t\u1eadp h\u1ee3p c\u00e1c th\u01b0\u01a1ng hi\u1ec7u con (r\u1ea5t \u00edt li\u00ean quan \u0111\u1ebfn nhau)<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/kien-truc-thuong-hieu-cua-PG.jpg\" alt=\"Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u lo\u1ea1i House of Brands c\u1ee7a P&amp;G\" class=\"wp-image-6520\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/kien-truc-thuong-hieu-cua-PG.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/kien-truc-thuong-hieu-cua-PG-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/kien-truc-thuong-hieu-cua-PG-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Endorsed <\/strong>&#8211; Ki\u1ec3u ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c b\u1ea3o tr\u1ee3<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/kien-truc-thuong-hieu-cua-marriot.jpg\" alt=\"Ki\u1ec3u Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u Endorsed c\u1ee7a Marriot\" class=\"wp-image-6521\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/kien-truc-thuong-hieu-cua-marriot.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/kien-truc-thuong-hieu-cua-marriot-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/kien-truc-thuong-hieu-cua-marriot-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hybrid <\/strong>&#8211; Ki\u1ec3u ki\u1ebfn tr\u00fac k\u1ebft h\u1ee3p<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/kien-truc-thuong-hieu-cua-Alphabet.jpg\" alt=\"Ki\u1ec3u Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u Hybrid c\u1ee7a Google\" class=\"wp-image-6522\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/kien-truc-thuong-hieu-cua-Alphabet.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/kien-truc-thuong-hieu-cua-Alphabet-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/06\/kien-truc-thuong-hieu-cua-Alphabet-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Ph\u1ee5 thu\u1ed9c c\u00e1ch b\u1ea1n ch\u1ecdn x\u00e2y d\u1ef1ng ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 th\u1ebf n\u00e0o, c\u00e1c ho\u1ea1t \u0111\u1ed9ng khi b\u1ea1n t\u1ea1o ra th\u01b0\u01a1ng hi\u1ec7u m\u1edbi, mua b\u00e1n, s\u00e1p nh\u1eadp hay c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng s\u1ebd \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 \u0111\u00e1p \u1ee9ng.<\/p>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: <\/em><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/kien-truc-thuong-hieu\/\"><strong><em>Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u<\/em><\/strong><\/a><em> \u0111\u1ec3 hi\u1ec3u r\u00f5 \u01b0u v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a t\u1eebng lo\u1ea1i ki\u1ebfn tr\u00fac<\/em><\/p>\n\n\n\n<p>Ngo\u00e0i 10 th\u00e0nh ph\u1ea7n c\u1ed1t l\u00f5i, t\u00f9y theo t\u1eebng nhu c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a doanh nghi\u1ec7p m\u00e0 th\u00eam c\u00e1c th\u00e0nh ph\u1ea7n li\u00ean quan kh\u00e1c \u0111\u1ec3 l\u00e0m r\u00f5 r\u00e0ng h\u01a1n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, h\u01b0\u1edbng d\u1eabn th\u1ef1c thi d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n\n\n<span style=\"--tl-form-height-m:755px;--tl-form-height-t:640.594px;--tl-form-height-d:640.594px;\" class=\"tl-placeholder-f-type-shortcode_49187 tl-preload-form\"><span><\/span><\/span>\n\n\n<p>Sau \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 th\u00e0nh ph\u1ea7n b\u1ea1n c\u00f3 th\u1ec3 th\u00eam \u0111\u1ec3 l\u00e0m phong ph\u00fa b\u1ea3n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">3.11. Tagline (Brand Mantra)<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/tagline-khau-hieu-thuong-hieu.jpg\" alt=\"Tagline - Kh\u1ea9u hi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-33361\" title=\"Tagline\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/tagline-khau-hieu-thuong-hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/tagline-khau-hieu-thuong-hieu-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/tagline-khau-hieu-thuong-hieu-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p><strong>Tagline<\/strong> hay c\u00f2n \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn ph\u1ed5 bi\u1ebfn v\u1edbi t\u00ean g\u1ecdi l\u00e0 Brand Slogan &#8211; \u0111\u00e2y l\u00e0 c\u00e2u <strong>kh\u1ea9u hi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u<\/strong> \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 nh\u1eafc \u0111i nh\u1eafc l\u1ea1i nh\u01b0 m\u1ed9t c\u00e2u th\u1ea7n ch\u00fa khi\u1ebfn kh\u00e1ch h\u00e0ng nh\u1edb v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>T\u00e1c d\u1ee5ng ch\u00ednh c\u1ee7a Tagline l\u00e0 gi\u00fap &#8220;<strong>gieo m\u1ea7m<\/strong>&#8221; \u0111i\u1ec1u b\u1ea1n mu\u1ed1n kh\u00e1ch h\u00e0ng nh\u1edb v\u00e0o t\u00e2m tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>\u0110\u1eebng c\u1ed1 g\u1eafng truy\u1ec1n t\u1ea3i qu\u00e1 nhi\u1ec1u qua Tagline, n\u1ebfu kh\u00f4ng hi\u1ec7u qu\u1ea3 s\u1ebd ch\u1eb3ng \u0111i \u0111\u1ebfn \u0111\u00e2u.<\/p>\n\n\n\n<p>Thay v\u00e0o \u0111\u00f3, c\u1ed1 g\u1eafng t\u1ea1o ra m\u1ed9t \u0111i\u1ec3m neo duy nh\u1ea5t, \u0111\u1ee7 kh\u00e1c bi\u1ec7t. B\u1ea1n c\u00f2n r\u1ea5t nhi\u1ec1u th\u1ee9 c\u00f3 th\u1ec3 l\u00e0m kh\u00e1c n\u1eefa.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">3.12. Brand Story<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/brand-story-cau-chuyen-thuong-hieu.jpg\" alt=\"Brand Story - C\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-33364\" title=\"Brand Story\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/brand-story-cau-chuyen-thuong-hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/brand-story-cau-chuyen-thuong-hieu-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/brand-story-cau-chuyen-thuong-hieu-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 nhanh ch\u00f3ng qu\u00ean ngay nh\u1eefng b\u00e0i h\u1ecdc khi v\u1eeba m\u1edbi t\u1ed1t nghi\u1ec7p nh\u01b0ng nh\u1eefng c\u00e2u chuy\u1ec7n c\u1ed5 t\u00edch, truy\u1ec7n ng\u1ee5 ng\u00f4n nghe t\u1eeb nh\u1ecf \u0111\u1ebfn nay v\u1eabn nh\u1edb.<\/p>\n\n\n\n<p>T\u1ea5t c\u1ea3 ch\u00fang ta \u0111\u1ec1u nh\u01b0 v\u1eady, \u0111\u1ec1u b\u1ecb thu h\u00fat b\u1edfi nh\u1eefng c\u00e2u chuy\u1ec7n.<\/p>\n\n\n\n<p>C\u00e2u chuy\u1ec7n l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng tin t\u1eeb th\u1ebf h\u1ec7 n\u00e0y qua th\u1ebf h\u1ec7 kh\u00e1c trong h\u00e0ng tr\u0103m ngh\u00ecn n\u0103m. Kh\u00f4ng m\u1ed9t cu\u1ed1n s\u00e1ch hay t\u00e0i li\u1ec7u l\u01b0u tr\u1eef n\u00e0o hi\u1ec7u qu\u1ea3 b\u1eb1ng m\u1ed9t c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn.<\/p>\n\n\n\n<p>\u0110\u00f3 l\u00e0 b\u1ea3n ch\u1ea5t, s\u1ee9c m\u1ea1nh c\u1ee7a c\u00e2u chuy\u1ec7n.<\/p>\n\n\n\n<p>V\u00e0 th\u01b0\u01a1ng hi\u1ec7u n\u1ebfu mu\u1ed1n \u0111\u01b0\u1ee3c ghi nh\u1edb t\u1ed1t h\u01a1n, \u0111\u01b0\u1ee3c hi\u1ec3u s\u00e2u s\u1eafc h\u01a1n c\u1ea7n ph\u1ea3i c\u00f3 c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>C\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 l\u00e0 c\u00e2u chuy\u1ec7n kh\u1edfi nghi\u1ec7p c\u1ee7a ng\u01b0\u1eddi s\u00e1ng l\u1eadp, c\u00f3 th\u1ec3 l\u00e0 c\u00e2u chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>\u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 c\u00e2u chuy\u1ec7n gi\u00fap kh\u00e1ch h\u00e0ng hi\u1ec3u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u h\u01a1n m\u00e0 c\u1ea3 trong n\u1ed9i b\u1ed9 c\u0169ng d\u1ec5 d\u00e0ng n\u1eafm \u0111\u01b0\u1ee3c v\u00e0 ghi nh\u1edb nh\u1eefng quan \u0111i\u1ec3m, gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n truy\u1ec1n t\u1ea3i.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">3.13. Brand Identity<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"731\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/case-study-delta.jpg\" alt=\"Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-27073\" title=\"Brand Identity\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/case-study-delta.jpg 900w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/case-study-delta-300x244.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/case-study-delta-768x624.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u (\u1ea2nh: B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u Delta do Sao Kim thi\u1ebft k\u1ebf)<\/em><\/p>\n\n\n\n<p>Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u00e1c th\u00e0nh ph\u1ea7n tr\u1ef1c quan \u0111\u01b0\u1ee3c t\u1ea1o ra nh\u1eb1m x\u00e2y d\u1ef1ng <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/nhan-thuc-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a>, ch\u00fang ph\u1ea3n \u00e1nh th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m nhi\u1ec1u th\u00e0nh ph\u1ea7n nh\u01b0ng b\u1ea1n ch\u1ec9 c\u1ea7n ph\u00e1t tri\u1ec3n tr\u01b0\u1edbc m\u1ed9t s\u1ed1 th\u00e0nh ph\u1ea7n quan tr\u1ecdng nh\u01b0:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Logo<\/li>\n\n\n\n<li>M\u00e0u s\u1eafc<\/li>\n\n\n\n<li>Ph\u00f4ng ch\u1eef<\/li>\n\n\n\n<li>Concepts<\/li>\n<\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Sau \u0111\u00f3, d\u1ef1a v\u00e0o logo, m\u00e0u s\u1eafc, concepts\u2026 b\u1ea1n c\u00f3 th\u1ec3 tri\u1ec3n khai thi\u1ebft k\u1ebf b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea7y \u0111\u1ee7, t\u1ed1i \u01b0u m\u1ecdi \u0111i\u1ec3m ch\u1ea1m v\u1edbi kh\u00e1ch h\u00e0ng (\u0110\u00e2y l\u00e0 ph\u1ea7n s\u1ebd th\u1ef1c hi\u1ec7n sau).<\/p>\n\n\n<span style=\"--tl-form-height-m:523.594px;--tl-form-height-t:638.969px;--tl-form-height-d:638.969px;\" class=\"tl-placeholder-f-type-shortcode_38565 tl-preload-form\"><span><\/span><\/span>\n\n\n<p>Tham kh\u1ea3o d\u1ecbch v\u1ee5:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/thiet-ke-logo\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Thi\u1ebft k\u1ebf logo<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/bo-nhan-dien-thuong-hieu-cong-ty\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">3.14. Brand Loyalty<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/brand-loyalty-long-trung-thanh-voi-thuong-hieu.jpg\" alt=\"Brand Loyalty - L\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-33371\" title=\"Brand Loyalty\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/brand-loyalty-long-trung-thanh-voi-thuong-hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/brand-loyalty-long-trung-thanh-voi-thuong-hieu-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/brand-loyalty-long-trung-thanh-voi-thuong-hieu-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p>Kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u l\u00e0 th\u1ee9 qu\u00fd gi\u00e1 nh\u1ea5t v\u00e0 l\u00e0 m\u1ee5c ti\u00eau quan tr\u1ecdng h\u00e0ng \u0111\u1ea7u c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>S\u1ef1 trung th\u00e0nh gi\u00fap th\u01b0\u01a1ng hi\u1ec7u gi\u1ea3m b\u1edbt chi ph\u00ed \u0111\u1ec1 duy tr\u00ec l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng. Cho ph\u00e9p th\u01b0\u01a1ng hi\u1ec7u c\u00f3 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean, n\u00e2ng cao hi\u1ec7u qu\u1ea3 marketing v\u00e0 kinh doanh.<\/p>\n\n\n\n<p>L\u00f2ng trung th\u00e0nh t\u1ea1o cho th\u01b0\u01a1ng hi\u1ec7u s\u1ee9c m\u1ea1nh \u0111\u1ecbnh gi\u00e1&nbsp; &#8211; s\u1ee9c m\u1ea1nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u th\u1ed1ng tr\u1ecb.<\/p>\n\n\n\n<p>Ch\u00ednh v\u00ec th\u1ebf, b\u1ea3n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n \u0111\u1eb7c bi\u1ec7t ch\u00fa tr\u1ecdng \u0111\u1ebfn vi\u1ec7c x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh, m\u00f4 t\u1ea3 c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec ch\u00fang nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">4. Quy tr\u00ecnh x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u l\u00e0 b\u1ea3n \u0111\u1ecbnh h\u01b0\u1edbng th\u01b0\u01a1ng hi\u1ec7u, \u0111i\u1ec1u ch\u1ec9nh m\u1ecdi h\u00e0nh vi, ho\u1ea1t \u0111\u1ed9ng nh\u1eb1m \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u t\u1edbi th\u00e0nh c\u00f4ng. V\u1edbi t\u1ea7m quan tr\u1ecdng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, h\u00e3y b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng v\u1edbi m\u1ed9t quy tr\u00ecnh chu\u1ea9n.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/quy-trinh-xay-dung-chien-luoc-thuong-hieu.jpg\" alt=\"Quy tr\u00ecnh x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-33380\" title=\"Quy tr\u00ecnh x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/quy-trinh-xay-dung-chien-luoc-thuong-hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/quy-trinh-xay-dung-chien-luoc-thuong-hieu-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/quy-trinh-xay-dung-chien-luoc-thuong-hieu-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">B\u01b0\u1edbc 1: Nghi\u00ean c\u1ee9u v\u00e0 Ph\u00e2n t\u00edch<\/h3>\n\n\n\n<p>Th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u, thu th\u1eadp m\u1ecdi d\u1eef li\u1ec7u c\u1ea7n thi\u1ebft v\u1ec1 th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed1i th\u1ee7, kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 b\u1ea3n th\u00e2n doanh nghi\u1ec7p \u0111\u1ec3 ph\u00e2n t\u00edch, t\u00ecm ra nh\u1eefng d\u1eef li\u1ec7u c\u00f3 \u00fd ngh\u0129a.<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 nh\u1eefng d\u1eef li\u1ec7u c\u01a1 s\u1edf minh ch\u1ee9ng cho c\u00e1c quy\u1ebft \u0111\u1ecbnh mang t\u00ednh chi\u1ebfn l\u01b0\u1ee3c, \u1ea3nh h\u01b0\u1edfng t\u1edbi to\u00e0n b\u1ed9 ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<p>Th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u k\u1ef9 c\u00e0ng l\u00e0 ph\u1ea7n quan tr\u1ecdng nh\u1ea5t quy\u1ebft \u0111\u1ecbnh b\u1ea3n chi\u1ebfn l\u01b0\u1ee3c s\u1ebd \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">B\u01b0\u1edbc 2: X\u00e2y d\u1ef1ng c\u00e1c th\u00e0nh ph\u1ea7n chi\u1ebfn l\u01b0\u1ee3c<\/h3>\n\n\n\n<p>T\u1eeb c\u00e1c d\u1eef li\u1ec7u nghi\u00ean c\u1ee9u, h\u00e3y b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng t\u1eebng th\u00e0nh ph\u1ea7n quan tr\u1ecdng t\u1eeb Brand core cho t\u1edbi Brand Identity v\u00e0 Brand Loyalty\u2026<\/p>\n\n\n\n<p>C\u00e1c th\u00e0nh ph\u1ea7n n\u00e0y ph\u1ea3n \u00e1nh chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u t\u1ed5ng th\u1ec3 theo c\u00e1ch tr\u1ef1c quan v\u00e0 cho b\u1ea5t k\u1ef3 ai hi\u1ec3u m\u1ee5c \u0111\u00edch c\u1ee7a x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, l\u00e0m th\u1ebf n\u00e0o v\u00e0 \u0111i t\u1edbi \u0111\u00e2u.<\/p>\n\n\n\n<p>V\u1edbi b\u1ea3n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u tr\u1ef1c quan, \u0111\u00e2y c\u0169ng l\u00e0 c\u00e1c nguy\u00ean t\u1eafc, ti\u00eau chu\u1ea9n s\u1eed d\u1ee5ng \u0111\u1ebfn \u0111\u00e1nh gi\u00e1 ho\u1ea1t \u0111\u1ed9ng v\u00e0 g\u1ee1 r\u1ed1i khi g\u1eb7p kh\u00f3 kh\u0103n.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">B\u01b0\u1edbc 3: Th\u1eed nghi\u1ec7m &amp; hi\u1ec7u ch\u1ec9nh<\/h3>\n\n\n\n<p>B\u1ea3n chi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c t\u1ea1o ra c\u1ea7n \u0111\u01b0a v\u00e0o th\u1eed nghi\u1ec7m, nh\u1eadn ph\u1ea3n h\u1ed3i t\u1eeb \u0111\u1ed9i ng\u0169 \u0111\u1ec3 ti\u1ebfp t\u1ee5c hi\u1ec7u ch\u1ec9nh.<\/p>\n\n\n\n<p>X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t c\u00f4ng vi\u1ec7c kh\u00f4ng h\u1ec1 d\u1ec5 d\u00e0ng, \u0111\u1ec3 ho\u00e0n to\u00e0n c\u1ea7n r\u1ea5t nhi\u1ec1u th\u1eddi gian trao \u0111\u1ed5i, th\u1ea3o lu\u1eadn \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u1ed3ng thu\u1eadn n\u1ed9i b\u1ed9.<\/p>\n\n\n\n<p>Th\u1eadm ch\u00ed c\u00f3 th\u1ec3 ph\u1ea3i th\u1eed nghi\u1ec7m tr\u00ean th\u1ef1c t\u1ebf \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 li\u1ec7u chi\u1ebfn l\u01b0\u1ee3c c\u00f3 th\u1ef1c s\u1ef1 kh\u1ea3 thi.<\/p>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i th\u1ecfa m\u00e3n:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>S\u1ef1 r\u00f5 r\u00e0ng<\/li>\n\n\n\n<li>Nh\u1ea5t qu\u00e1n<\/li>\n\n\n\n<li>K\u1ebft n\u1ed1i c\u1ea3m x\u00fac<\/li>\n\n\n\n<li>Linh ho\u1ea1t<\/li>\n\n\n\n<li>X\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh<\/li>\n\n\n\n<li>C\u00f3 s\u1ef1 tham gia c\u1ee7a nh\u00e2n vi\u00ean<\/li>\n\n\n\n<li>Nh\u1eadn th\u1ee9c r\u00f5 r\u00e0ng v\u1ec1 c\u1ea1nh tranh<\/li>\n<\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>B\u1edfi chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u l\u00e0 \u0111\u1ec3 h\u01b0\u1edbng d\u1eabn th\u1ef1c thi th\u00e0nh c\u00f4ng, h\u01b0\u1edbng t\u1edbi kh\u00e1ch h\u00e0ng. N\u1ebfu kh\u00f4ng th\u1ec3 th\u1ecfa m\u00e3n t\u1ed1i thi\u1ec3u 7, b\u1ea1n c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">B\u01b0\u1edbc 4: Chu\u1ea9n h\u00f3a chi\u1ebfn l\u01b0\u1ee3c<\/h3>\n\n\n\n<p>B\u1ea3n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n \u0111\u01b0\u1ee3c chu\u1ea9n h\u00f3a v\u00e0 xu\u1ea5t hi\u1ec7n trong c\u00e1c v\u0103n b\u1ea3n, quy \u0111\u1ecbnh mang t\u00ednh ch\u00ednh th\u1ed1ng.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, c\u1ea7n \u0111\u01b0a v\u00e0o c\u00e1c v\u0103n b\u1ea3n, t\u00e0i li\u1ec7u h\u01b0\u1edbng d\u1eabn, t\u00e0i li\u1ec7u tham kh\u1ea3o, brand guideline \u0111\u1ec3 th\u1ef1c s\u1ef1 \u0111\u01b0a chi\u1ebfn l\u01b0\u1ee3c v\u00e0o th\u1ef1c thi.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">B\u01b0\u1edbc 5: \u0110\u00e0o t\u1ea1o<\/h3>\n\n\n\n<p>\u0110\u1ea3o b\u1ea3o t\u1ea5t c\u1ea3 nh\u00e2n vi\u00ean \u0111\u1ec1u \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u m\u00e0 b\u1ea1n \u0111\u00e3 d\u00e0y c\u00f4ng x\u00e2y d\u1ef1ng. Gi\u00fap nh\u00e2n vi\u00ean kh\u00f4ng ch\u1ec9 n\u1eafm b\u1eaft r\u00f5 r\u00e0ng th\u00f4ng tin m\u00e0 c\u00f2n chuy\u1ec3n h\u00f3a th\u00e0nh h\u00e0nh vi t\u01b0\u01a1ng \u1ee9ng.<\/p>\n\n\n\n<p>D\u0129 nhi\u00ean, kh\u00f4ng th\u1ec3 k\u1ef3 v\u1ecdng nh\u00e2n vi\u00ean ngay l\u1eadp t\u1ee9c bi\u1ebfn t\u1eeb Bi\u1ebft &#8211; Hi\u1ec3u &#8211; \u00c1p d\u1ee5ng nhu\u1ea7n nhuy\u1ec5n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u m\u00e0 ph\u1ea3i duy tr\u00ec \u0111\u00e0o t\u1ea1o \u0111\u1ecbnh k\u1ef3, tr\u1ea3i nghi\u1ec7m v\u00e0 ti\u1ebfp t\u1ee5c quay v\u00f2ng.<\/p>\n\n\n\n<p>M\u1ed9t khi \u0111\u00e0o t\u1ea1o n\u1ed9i b\u1ed9 \u0111\u01b0\u1ee3c duy tr\u00ec v\u00e0 tri\u1ec3n khai t\u1ed1t, c\u00e1c chu\u1ed7i h\u00e0nh vi sau s\u1ebd t\u1ef1 \u0111\u1ed9ng \u0111i theo con \u0111\u01b0\u1eddng \u0111\u00e3 ch\u1ecdn v\u1edbi t\u1ed1c \u0111\u1ed9 nhanh h\u01a1n, hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n\n<p>Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu kh\u00f4ng c\u00f3 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u v\u1eefng ch\u1eafc v\u00e0 kh\u00f4ng duy tr\u00ec \u0111\u00e0o t\u1ea1o trong nh\u00e2n vi\u00ean doanh nghi\u1ec7p c\u1ee7a b\u1ea1n s\u1ebd s\u1edbm g\u1eb7p c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u &amp; kinh doanh.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">5. M\u1eabu chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p>\u0110\u1ec3 gi\u00fap b\u1ea1n b\u1eaft \u0111\u1ea7u d\u1ec5 d\u00e0ng h\u01a1n, Sao Kim xin chia s\u1ebb v\u1edbi b\u1ea1n <strong>m\u1eabu chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u chu\u1ea9n<\/strong> \u0111\u1ec3 b\u1ea1n tham kh\u1ea3o.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>L\u01b0u \u00fd: M\u1ed7i doanh nghi\u1ec7p c\u00f3 th\u1ec3 thi\u1ebft k\u1ebf b\u1ea3n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nhau ph\u1ee5 thu\u1ed9c v\u00e0o y\u00eau c\u1ea7u th\u1ef1c t\u1ebf c\u1ee7a t\u1eebng doanh nghi\u1ec7p.<\/em><\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">T\u1ed5ng k\u1ebft v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p><strong>Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong> \u0111\u1ecbnh h\u01b0\u1edbng cho to\u00e0n b\u1ed9 ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, th\u1eadm ch\u00ed c\u1ea3 ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a doanh nghi\u1ec7p. X\u00e2y d\u1ef1ng b\u1ea3n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t l\u00e0 \u0111i\u1ec1u c\u1ea7n l\u00e0m ngay khi b\u1eaft \u0111\u1ea7u.<\/p>\n\n\n\n<p>Sao Kim hi v\u1ecdng v\u1edbi <strong>M\u1eabu chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u chu\u1ea9n<\/strong> \u1edf tr\u00ean, b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, n\u1ebfu c\u1ea7n h\u1ed7 tr\u1ee3 <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/tu-van-chien-luoc-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a>, h\u00e3y li\u00ean h\u1ec7 ngay v\u1edbi Sao Kim qua hotline <strong><a href=\"tel:0964699499\" target=\"_blank\" rel=\"noreferrer noopener\">0964.699.499<\/a><\/strong> ho\u1eb7c <strong><a href=\"mailto:contact@saokim.com.vn\" target=\"_blank\" rel=\"noreferrer noopener\">contact@saokim.com.vn<\/a><\/strong>. Ch\u00fang t\u00f4i lu\u00f4n s\u1eb5n s\u00e0ng h\u1ed7 tr\u1ee3 b\u1ea1n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Sao Kim t\u1ea1i:&nbsp;<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/\"><strong>Blog Sao Kim<\/strong><\/a>,&nbsp;<a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/\"><strong>C\u1ea9m Nang Sao Kim<\/strong><\/a>&nbsp;<\/p>\n\n\n\n<p><strong>Facebook:<\/strong>&nbsp;<a href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p><strong>Case study Behance<\/strong>:&nbsp;<a href=\"https:\/\/www.behance.net\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p>#SaoKim #SaoKimBranding #BrandStrategy #ChienLuocThuongHieu<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Sao Kim chia s\u1ebb M\u1eabu Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u chu\u1ea9n gi\u00fap b\u1ea1n b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng nhanh ch\u00f3ng, bao g\u1ed3m 12 th\u00e0nh ph\u1ea7n (s\u1eb5n s\u00e0ng t\u1ea3i xu\u1ed1ng ngay)<\/p>\n","protected":false},"author":24,"featured_media":33314,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195],"tags":[],"class_list":["post-33274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cam-nang"],"acf":[],"views":3512,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/33274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=33274"}],"version-history":[{"count":1,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/33274\/revisions"}],"predecessor-version":[{"id":50379,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/33274\/revisions\/50379"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/33314"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=33274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=33274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=33274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}