{"id":33680,"date":"2022-08-04T16:36:16","date_gmt":"2022-08-04T09:36:16","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=33680"},"modified":"2022-08-04T17:18:29","modified_gmt":"2022-08-04T10:18:29","slug":"thuong-hieu-manh-giup-doanh-nghiep-tang-loi-the-canh-tranh","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/thuong-hieu-manh-giup-doanh-nghiep-tang-loi-the-canh-tranh\/","title":{"rendered":"Th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh gi\u00fap doanh nghi\u1ec7p t\u0103ng l\u1ee3i th\u1ebf c\u1ea1nh tranh"},"content":{"rendered":"\n

Theo \u00f4ng Nguy\u1ec5n Thanh Tu\u1ea5n – CEO c\u1ee7a Sao Kim, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u1ea3i l\u00e0 cu\u1ed9c chi\u1ebfn v\u1ec1 ti\u1ec1n b\u1ea1c m\u00e0 v\u1ec1 thay \u0111\u1ed5i nh\u1eadn th\u1ee9c trong \u0111\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/em><\/p>\n\n\n\n

Sao Kim Branding<\/strong><\/a> l\u00e0 \u0111\u01a1n v\u1ecb gi\u00e0u kinh nghi\u1ec7m cung c\u1ea5p gi\u1ea3i ph\u00e1p to\u00e0n di\u1ec7n v\u1ec1 x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u. \u0110\u1ebfn nay c\u00f4ng ty \u0111\u00e3 c\u00f3 g\u1ea7n 15 n\u0103m kinh nghi\u1ec7m, v\u00e0 h\u01a1n 8000 kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5. L\u00e0 CEO v\u00e0 nh\u00e0 s\u00e1ng l\u1eadp C\u00f4ng ty C\u1ed5 ph\u1ea7n T\u01b0 v\u1ea5n Th\u01b0\u01a1ng hi\u1ec7u Sao Kim, \u00f4ng Nguy\u1ec5n Thanh Tu\u1ea5n chia s\u1ebb v\u1ec1 h\u00e0nh tr\u00ecnh kh\u1edfi nghi\u1ec7p tinh g\u1ecdn \u0111\u1ebfn c\u00f4ng ty h\u00e0ng \u0111\u1ea7u v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

\"\u00d4ng
\u00d4ng Nguy\u1ec5n Thanh Tu\u1ea5n, CEO v\u00e0 nh\u00e0 s\u00e1ng l\u1eadp C\u00f4ng ty C\u1ed5 ph\u1ea7n T\u01b0 v\u1ea5n Th\u01b0\u01a1ng hi\u1ec7u Sao Kim.<\/figcaption><\/figure><\/div>\n\n\n\n

– C\u01a1 duy\u00ean n\u00e0o d\u1eabn \u00f4ng \u0111\u1ebfn v\u1edbi l\u0129nh v\u1ef1c x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 hi\u1ec7n t\u1ea1i?<\/strong><\/em><\/p>\n\n\n\n

– C\u01a1 duy\u00ean \u0111\u01b0a t\u00f4i \u0111\u1ebfn l\u0129nh v\u1ef1c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u xu\u1ea5t ph\u00e1t t\u1eeb nhu c\u1ea7u c\u1ee7a ch\u00ednh b\u1ea3n th\u00e2n. Nh\u1eefng n\u0103m 2007-2008 khi t\u00f4i \u0111ang \u0111i\u1ec1u h\u00e0nh m\u1ed9t doanh nghi\u1ec7p nh\u1ecf v\u00e0 ph\u00e1t sinh nhu c\u1ea7u t\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c gi\u00fap x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00ec g\u1ea7n nh\u01b0 r\u1ea5t kh\u00f3 kh\u0103n, t\u00f4i kh\u00f4ng th\u1ec3 t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c doanh nghi\u1ec7p n\u00e0o h\u1ed7 tr\u1ee3, \u0111\u1eb7c bi\u1ec7t cho m\u1ed9t SME nh\u01b0 ch\u00fang t\u00f4i.<\/p>\n\n\n\n

Xu\u1ea5t ph\u00e1t t\u1eeb nh\u1eefng tr\u1ea3i nghi\u1ec7m c\u1ee7a b\u1ea3n th\u00e2n v\u1ec1 l\u0129nh v\u1ef1c n\u00e0y, t\u00f4i ph\u00e1t hi\u1ec7n ra \u0111\u00e2y l\u00e0 kho\u1ea3ng tr\u1ed1ng l\u1edbn \u0111\u1ed1i v\u1edbi th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam. C\u00e0ng t\u00ecm hi\u1ec3u s\u00e2u v\u1ec1 l\u0129nh v\u1ef1c n\u00e0y, t\u00f4i c\u00e0ng c\u1ea3m th\u1ea5y say m\u00ea v\u00e0 quy\u1ebft \u0111\u1ecbnh \u0111i theo n\u00f3.<\/p>\n\n\n\n

– C\u00e1c doanh nghi\u1ec7p SME trong giai \u0111o\u1ea1n \u0111\u1ea7u th\u01b0\u1eddng ph\u1ea3i n\u1ed7 l\u1ef1c \u0111\u1ec3 ph\u00e1t tri\u1ec3n kinh doanh, v\u1eady t\u1ea1i sao h\u1ecd c\u1ea7n quan t\u00e2m \u0111\u1ebfn vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u?<\/strong><\/em><\/p>\n\n\n\n

– Giai \u0111o\u1ea1n kh\u1edfi nghi\u1ec7p, quan tr\u1ecdng nh\u1ea5t l\u00e0 c\u00f3 c\u01a1 h\u1ed9i v\u00e0 kh\u00e1ch h\u00e0ng. Doanh nghi\u1ec7p SME kh\u00f4ng c\u00f3 l\u1ee3i th\u1ebf khi so s\u00e1nh v\u1edbi c\u00e1c doanh nghi\u1ec7p l\u1edbn trong ng\u00e0nh v\u1ec1 n\u0103ng l\u1ef1c, kinh nghi\u1ec7m, t\u00e0i ch\u00ednh hay nh\u00e2n s\u1ef1. Tuy nhi\u00ean, khi h\u1ecd bi\u1ebft t\u00ecm ki\u1ebfm m\u1ed9t kho\u1ea3ng tr\u1ed1ng th\u1ecb tr\u01b0\u1eddng, t\u1eadp trung ph\u1ee5c v\u1ee5 m\u1ed9t t\u1eadp kh\u00e1ch h\u00e0ng ri\u00eang bi\u1ec7t v\u00e0 t\u1ea1o m\u1ed9t \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u r\u00f5 r\u00e0ng thu h\u00fat t\u1eadp kh\u00e1ch h\u00e0ng n\u00e0y, h\u1ecd s\u1ebd c\u00f3 l\u1ee3i th\u1ebf \u0111\u1ec3 chi\u1ebfn th\u1eafng. Vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u1ea3i l\u00e0 cu\u1ed9c chi\u1ebfn v\u1ec1 ti\u1ec1n b\u1ea1c m\u00e0 l\u00e0 cu\u1ed9c chi\u1ebfn v\u1ec1 nh\u1eadn th\u1ee9c trong \u0111\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. Do v\u1eady, SME c\u00f3 th\u1ec3 c\u00f3 l\u1ee3i th\u1ebf linh ho\u1ea1t, ch\u1ee7 \u0111\u1ed9ng trong l\u0129nh v\u1ef1c n\u00e0y.<\/p>\n\n\n\n

– Khi m\u1edbi kh\u1edfi nghi\u1ec7p, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c c\u01a1 h\u1ed9i v\u00e0 kh\u00e1ch h\u00e0ng?<\/strong><\/em><\/p>\n\n\n\n

– Khi m\u1edbi kh\u1edfi nghi\u1ec7p ch\u00fang ta c\u1ea7n am hi\u1ec3u t\u01b0\u1eddng t\u1eadn v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 th\u1ecb tr\u01b0\u1eddng. B\u1edfi v\u1eady, ch\u1ee7 doanh nghi\u1ec7p ph\u1ea3i l\u00e0 ng\u01b0\u1eddi n\u0103ng n\u1ed5 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng, ch\u00e0o s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 c\u0169ng nh\u01b0 n\u1eafm b\u1eaft c\u00e1c ph\u1ea3n h\u1ed3i t\u1eeb th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng. Doanh nghi\u1ec7p SME c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1ch ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng nhanh ch\u00f3ng th\u00f4ng qua website, m\u1ea1ng x\u00e3 h\u1ed9i, c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o qua google, facebook … m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 m\u00e0 kh\u00f4ng t\u1ed1n qu\u00e1 nhi\u1ec1u chi ph\u00ed.<\/p>\n\n\n\n

\"Sao
Sao Kim Branding gi\u00fap h\u00e0ng ngh\u00ecn kh\u00e1ch h\u00e0ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh.<\/figcaption><\/figure><\/div>\n\n\n\n

– V\u1eady khi m\u1edbi kh\u1edfi nghi\u1ec7p, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a kh\u00e1ch h\u00e0ng?<\/strong><\/em><\/p>\n\n\n\n

– X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u00f4ng vi\u1ec7c r\u1ea5t kh\u00f3 kh\u0103n, \u0111\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi m\u1ed9t doanh nghi\u1ec7p kh\u1edfi \u0111\u1ea7u khi th\u1ecb tr\u01b0\u1eddng c\u00f2n ch\u01b0a c\u00f3 nhi\u1ec1u hi\u1ec3u bi\u1ebft c\u0103n b\u1ea3n v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5. Ch\u00fang t\u00f4i b\u1eaft \u0111\u1ea7u v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u1ea7u ti\u00ean v\u00e0 bi\u1ebfn nh\u1eefng d\u1ef1 \u00e1n \u0111\u00f3 th\u00e0nh nh\u1eefng case study (d\u1ef1 \u00e1n) s\u1ed1ng \u0111\u1ed9ng \u0111\u1ec3 thuy\u1ebft ph\u1ee5c nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ebfp theo. S\u1ef1 tin t\u01b0\u1edfng kh\u00f4ng \u0111\u1ebfn m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean, n\u00f3 \u0111\u01b0\u1ee3c t\u00edch l\u0169y d\u1ea7n qua c\u00e1c d\u1ef1 \u00e1n. Ch\u1ec9 c\u00f3 \u0111i\u1ec1u, ch\u00fang t\u0103ng r\u1ea5t nhanh s\u1ed1 l\u01b0\u1ee3ng d\u1ef1 \u00e1n tham gia v\u00e0 qua \u0111\u00f3 kinh nghi\u1ec7m v\u00e0 uy t\u00edn c\u0169ng t\u0103ng d\u1ea7n l\u00ean.<\/p>\n\n\n\n

– Nh\u1eefng th\u00e1ch th\u1ee9c \u00f4ng \u0111\u00e3 g\u1eb7p ph\u1ea3i khi g\u00e2y d\u1ef1ng doanh nghi\u1ec7p?<\/strong><\/em><\/p>\n\n\n\n

– R\u1ea5t nhi\u1ec1u b\u00e0i to\u00e1n \u0111\u1eb7t ra cho m\u1ed9t doanh nghi\u1ec7p non tr\u1ebb, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1edbi l\u0129nh v\u1ef1c c\u1ee7a ch\u00fang t\u00f4i, n\u00f3 v\u1eeba m\u1edbi m\u1ebb, v\u1eeba l\u00e0 m\u1ea3ng \u0111\u00f2i h\u1ecfi ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u m\u00e0 l\u00fac \u0111\u00f3 ch\u00fang t\u00f4i ch\u01b0a c\u00f3. Ch\u00fang t\u00f4i t\u00ecm c\u00e1ch th\u00e1o g\u1ee1 kh\u00f3 kh\u0103n cho t\u1eebng v\u1ea5n \u0111\u1ec1 g\u1eb7p ph\u1ea3i, nh\u01b0 x\u00e2y d\u1ef1ng \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1; qu\u1ea3n l\u00fd hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p; \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7; x\u00e2y d\u1ef1ng v\u0103n h\u00f3a doanh nghi\u1ec7p.<\/p>\n\n\n\n

– M\u1ee5c ti\u00eau m\u00e0 Sao Kim h\u01b0\u1edbng \u0111\u1ebfn l\u00e0 g\u00ec?<\/strong><\/em><\/p>\n\n\n\n

– M\u1ee5c ti\u00eau Sao Kim theo \u0111u\u1ed5i l\u00e0 “n\u00e2ng t\u1ea7m th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t”, gi\u00fap c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t Nam x\u00e2y d\u1ef1ng l\u1ee3i th\u1ebf c\u1ea1nh tranh th\u00f4ng qua s\u1edf h\u1eefu th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh. Ch\u00fang t\u00f4i h\u01b0\u1edbng t\u1edbi m\u1ee5c ti\u00eau 2025, gi\u00fap h\u01a1n 50.000 doanh nghi\u1ec7p x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

– \u0110\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n c\u00f4ng ty trong th\u1eddi gian t\u1edbi?<\/em><\/p>\n\n\n\n

– Ch\u00fang t\u00f4i s\u1ebd ti\u1ebfp t\u1ee5c n\u1ed7 l\u1ef1c \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ng\u00e0y c\u00e0ng \u0111a d\u1ea1ng v\u00e0 ph\u1ee9c t\u1ea1p c\u1ee7a th\u1ecb tr\u01b0\u1eddng. V\u00ec v\u1eady, ch\u00fang t\u00f4i t\u1eadp trung v\u00e0o vi\u1ec7c ph\u00e1t tri\u1ec3n h\u1ec7 sinh th\u00e1i truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 chuy\u1ec3n \u0111\u1ed5i s\u1ed1. H\u1ec7 sinh th\u00e1i Sao Kim Group cung c\u1ea5p cho kh\u00e1ch h\u00e0ng gi\u1ea3i ph\u00e1p to\u00e0n di\u1ec7n:<\/p>\n\n\n\n

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