{"id":33687,"date":"2022-08-04T17:13:48","date_gmt":"2022-08-04T10:13:48","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=33687"},"modified":"2023-08-03T17:41:22","modified_gmt":"2023-08-03T10:41:22","slug":"sao-kim-branding-15-nam-nang-tam-thuong-hieu-viet","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/ban-tin-sao-kim\/sao-kim-branding-15-nam-nang-tam-thuong-hieu-viet\/","title":{"rendered":"Sao Kim Branding – 15 n\u0103m n\u00e2ng t\u1ea7m th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t"},"content":{"rendered":"\n

Sau g\u1ea7n 15 n\u0103m h\u00ecnh th\u00e0nh v\u00e0 ph\u00e1t tri\u1ec3n, Sao Kim Branding \u0111\u00e3 v\u00e0 \u0111ang gi\u00fap h\u01a1n 10.000 doanh nghi\u1ec7p x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u. H\u00e0nh tr\u00ecnh n\u00e0y lu\u00f4n g\u1eafn v\u1edbi kh\u00e1t v\u1ecdng n\u00e2ng t\u1ea7m th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t, khai th\u00f4ng s\u1ee9c m\u1ea1nh v\u00e0 sinh kh\u00ed \u0111\u1ec3 gia t\u0103ng l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p Vi\u1ec7t Nam.<\/em><\/p>\n\n\n

\n
\"\u00d4ng<\/figure>\n<\/div>\n\n\n

V\u1edbi mong mu\u1ed1n “Gi\u00fap doanh nghi\u1ec7p t\u0103ng l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1eb1ng vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh<\/strong>“, chuy\u00ean gia Nguy\u1ec5n Thanh Tu\u1ea5n – Nh\u00e0 s\u00e1ng l\u1eadp, Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh Sao Kim Branding<\/strong><\/a> \u0111\u00e3 \u1ea5p \u1ee7 v\u1ec1 gi\u1ea3i ph\u00e1p to\u00e0n di\u1ec7n v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u d\u00e0nh cho doanh nghi\u1ec7p Vi\u1ec7t t\u1eeb 15 n\u0103m tr\u01b0\u1edbc. Ch\u00ednh \u0111i\u1ec1u \u0111\u00f3 th\u00fac \u0111\u1ea9y anh th\u00e0nh l\u1eadp Sao Kim Branding, m\u1ed9t trong nh\u1eefng agency \u0111\u1ea7u ti\u00ean v\u1ec1 t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c, thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i Vi\u1ec7t Nam.<\/p>\n\n\n\n

Sao Kim \u0111\u01b0\u1ee3c g\u1ee3i c\u1ea3m h\u1ee9ng t\u1eeb tinh t\u00fa s\u00e1ng nh\u1ea5t tr\u00ean b\u1ea7u tr\u1eddi. \u00c1nh s\u00e1ng m\u1ea1nh m\u1ebd c\u1ee7a Sao Kim nh\u01b0 m\u1ed9t s\u1ef1 d\u1eabn l\u1ed1i ch\u1ec9 \u0111\u01b0\u1eddng t\u01b0\u1ee3ng tr\u01b0ng cho t\u1ea7m nh\u00ecn, chi\u1ebfn l\u01b0\u1ee3c. Trong c\u00e1c n\u1ec1n v\u0103n ho\u00e1 ph\u01b0\u01a1ng T\u00e2y, Sao Kim t\u01b0\u1ee3ng tr\u01b0ng cho v\u1ebb \u0111\u1eb9p, t\u00ecnh y\u00eau, s\u1ef1 ho\u00e0n m\u1ef9. <\/p>\n\n\n\n

Khi s\u1eed d\u1ee5ng t\u00ean c\u00f4ng ty trong l\u0129nh v\u1ef1c th\u01b0\u01a1ng hi\u1ec7u, Sao Kim t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t ho\u00e0n to\u00e0n b\u1edfi n\u00f3 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf h\u01b0\u1edbng t\u1edbi c\u00e1c t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p Vi\u1ec7t \u0111ang kh\u00e1t khao n\u00e2ng t\u1ea7m th\u01b0\u01a1ng hi\u1ec7u. <\/p>\n\n\n\n

Tr\u1ea3i qua h\u01a1n m\u1ed9t th\u1eadp k\u1ef7 ph\u00e1t tri\u1ec3n, Sao Kim \u0111\u00e3 \u0111\u1ed3ng h\u00e0nh, gi\u00fap h\u00e0ng ngh\u00ecn doanh nghi\u1ec7p x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh. Trong \u0111\u00f3 ph\u1ea3i k\u1ec3 \u0111\u1ebfn nhi\u1ec1u t\u00ean tu\u1ed5i h\u00e0ng \u0111\u1ea7u nh\u01b0: Vietnam Airline, Vietcombank, FPT, Vingroup, FLC, Delta, Coteccons, Mobifone, Ch\u1ee9ng kho\u00e1n Agribank, PVCombank, MSB, BaoViet Bank, Onepay, \u0110\u1ea1m C\u00e0 Mau, L\u1ed9c Tr\u1eddi, TTC, Thi\u00ean Nam, Ch\u00e1nh Ngh\u0129a Qu\u1ed1c C\u01b0\u1eddng, TNG Holdings …<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

Sao Kim Branding t\u1ef1 h\u00e0o gi\u00fap h\u00e0ng ngh\u00ecn kh\u00e1ch h\u00e0ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh<\/p>\n\n\n\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e1p \u1ee9ng quy tr\u00ecnh Qu\u1ed1c t\u1ebf, \u00e1p d\u1ee5ng linh ho\u1ea1t b\u1edfi s\u1ef1 th\u1ea5u hi\u1ec3u v\u0103n ho\u00e1 Vi\u1ec7t Nam.<\/p>\n\n\n\n

Sao Kim \u0111\u00e3 kh\u00f4ng ng\u1eebng nghi\u00ean c\u1ee9u, v\u00e0 t\u00edch h\u1ee3p ph\u01b0\u01a1ng ph\u00e1p l\u1eadp lu\u1eadn qu\u1ed1c t\u1ebf, s\u1ef1 am hi\u1ec3u b\u1ea3n s\u1eafc Vi\u1ec7t \u0111\u1ec3 gi\u1ea3i b\u00e0i to\u00e1n to\u00e0n di\u1ec7n v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111a d\u1ea1ng \u1edf nhi\u1ec1u l\u0129nh v\u1ef1c kinh doanh. <\/p>\n\n\n

\n
\"Quy<\/figure>\n<\/div>\n\n\n

Quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i Sao Kim Branding<\/p>\n\n\n\n

<\/div>\n\n\n\n

5 b\u01b0\u1edbc trong quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh t\u1ea1i Sao Kim<\/h2>\n\n\n\n
<\/div>\n\n\n\n

B\u01b0\u1edbc 1: Nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch th\u01b0\u01a1ng hi\u1ec7u <\/h3>\n\n\n\n

Trong b\u01b0\u1edbc n\u00e0y, Sao Kim s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh 4C \u0111\u1ec3 th\u1ea5u hi\u1ec3u b\u1ed1i c\u1ea3nh kinh doanh v\u00e0 t\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i cho th\u01b0\u01a1ng hi\u1ec7u. M\u00f4 h\u00ecnh ph\u00e2n t\u00edch 4C g\u1ed3m:  Ph\u00e2n t\u00edch ng\u00e0nh h\u00e0ng (Category), Ph\u00e2n t\u00edch hi\u1ec7n tr\u1ea1ng doanh nghi\u1ec7p (Company), Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 tr\u00ean th\u1ecb tr\u01b0\u1eddng (Competitor), Ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau (Customer).<\/p>\n\n\n\n

<\/div>\n\n\n\n

B\u01b0\u1edbc 2: X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u <\/h3>\n\n\n\n

T\u1ea1i b\u01b0\u1edbc n\u00e0y, Sao Kim gi\u00fap x\u00e2y d\u1ef1ng nh\u1eefng n\u1ec1n m\u00f3ng v\u1eefng ch\u1eafc gi\u00fap doanh nghi\u1ec7p qu\u1ea3n tr\u1ecb v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m: chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t h\u00f3a, \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, h\u00ecnh m\u1eabu th\u01b0\u01a1ng hi\u1ec7u, t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u, l\u1ee3i \u00edch th\u01b0\u01a1ng hi\u1ec7u, l\u00fd do \u0111\u1ec3 tin t\u01b0\u1edfng, ki\u1ebfn tr\u00fac v\u00e0 quy ch\u1ebf qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u2026 <\/p>\n\n\n\n

<\/div>\n\n\n\n

B\u01b0\u1edbc 3: Thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u <\/h3>\n\n\n\n

T\u1ea1i b\u01b0\u1edbc n\u00e0y, Sao Kim gi\u00fap tr\u1ef1c quan h\u00f3a chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u1ea5n t\u01b0\u1ee3ng v\u00e0 nh\u1ea5t qu\u00e1n. T\u1eeb t\u00ean th\u01b0\u01a1ng hi\u1ec7u, logo, \u1ea5n ph\u1ea9m marketing, bao b\u00ec nh\u00e3n m\u00e1c, website \u2026 \u0111\u1ebfn t\u1ea5t c\u1ea3 c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u nh\u1eb1m t\u1ea1o ra tr\u1ea3i nghi\u1ec7m nh\u1ea5t qu\u00e1n cho kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

<\/div>\n\n\n\n

B\u01b0\u1edbc 4: Truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u <\/h3>\n\n\n\n

Sau khi c\u00f3 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u b\u00e0i b\u1ea3n v\u00e0 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u1ea5n t\u01b0\u1ee3ng, chuy\u00ean nghi\u1ec7p, b\u01b0\u1edbc ti\u1ebfp theo, Sao Kim gi\u00fap x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng nh\u1eb1m ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 t\u1ea1o ra d\u1ea5u \u1ea5n th\u01b0\u01a1ng hi\u1ec7u. C\u00e1c gi\u1ea3i ph\u00e1p bao g\u1ed3m: ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi, t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u t\u1eadp \u0111o\u00e0n, truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p (IMC) \u2026<\/p>\n\n\n\n

<\/div>\n\n\n\n

B\u01b0\u1edbc 5: Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n

Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh xuy\u00ean su\u1ed1t c\u1ee7a doanh nghi\u1ec7p, Sao Kim cung c\u1ea5p gi\u1ea3i ph\u00e1p t\u1eeb vi\u1ec7c t\u01b0 v\u1ea5n, l\u1eadp k\u1ebf ho\u1ea1ch, \u0111\u00e0o t\u1ea1o \u0111\u1ebfn th\u1ef1c thi c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u1eb1m \u0111\u1ea3m b\u1ea3o s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.   <\/p>\n\n\n

\n
\"\u0110\u1ed9i<\/figure>\n<\/div>\n\n\n

\u0110\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 t\u00e0i n\u0103ng t\u1ea1i Sao Kim Branding<\/p>\n\n\n\n

<\/div>\n\n\n\n

H\u1ec7 sinh th\u00e1i to\u00e0n di\u1ec7n v\u1ec1 truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 <\/h2>\n\n\n\n

\u0110\u00e1p \u1ee9ng nhu c\u1ea7u \u0111a d\u1ea1ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 h\u01b0\u1edbng t\u1edbi t\u00edch h\u1ee3p gi\u1ea3i ph\u00e1p to\u00e0n di\u1ec7n, Sao Kim cho ra \u0111\u1eddi h\u1ec7 sinh th\u00e1i v\u1ec1 truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 bao g\u1ed3m: Sao Kim Branding; Sao Kim Communication; Sao Kim Digital; Sao Kim Academy; Sao Kim Packaging; Sao Kim Brandgifts. <\/p>\n\n\n

\n
\"H\u1ec7<\/a><\/figure>\n<\/div>\n\n\n

H\u1ec7 sinh th\u00e1i gi\u1ea3i ph\u00e1p th\u01b0\u01a1ng hi\u1ec7u to\u00e0n di\u1ec7n c\u1ee7a Sao Kim<\/p>\n\n\n\n

<\/div>\n\n\n\n