{"id":33701,"date":"2022-08-05T11:32:20","date_gmt":"2022-08-05T04:32:20","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=33701"},"modified":"2022-08-05T11:32:24","modified_gmt":"2022-08-05T04:32:24","slug":"xay-dung-thuong-hieu-doanh-nghiep-tap-doan-theo-mo-hinh-corporate-branding","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/xay-dung-thuong-hieu-doanh-nghiep-tap-doan-theo-mo-hinh-corporate-branding\/","title":{"rendered":"X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p, t\u1eadp \u0111o\u00e0n theo m\u00f4 h\u00ecnh Corporate Branding"},"content":{"rendered":"\n<p><strong>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p, t\u1eadp \u0111o\u00e0n<\/strong> \u0111\u00f2i h\u1ecfi ph\u01b0\u01a1ng ph\u00e1p lu\u1eadn, c\u00f4ng c\u1ee5 v\u00e0 m\u00f4 h\u00ecnh ph\u00f9 h\u1ee3p. H\u00e3y c\u00f9ng Sao Kim t\u00ecm hi\u1ec3u c\u00e1c m\u00f4 h\u00ecnh ph\u1ed5 bi\u1ebfn trong x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"429\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/xay-dung-thuong-hieu-doanh-nghiep-tap-doan-theo-mo-hinh-corporate-branding.jpg\" alt=\"X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p, t\u1eadp \u0111o\u00e0n theo m\u00f4 h\u00ecnh Corporate Branding\" class=\"wp-image-33702\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/xay-dung-thuong-hieu-doanh-nghiep-tap-doan-theo-mo-hinh-corporate-branding.jpg 640w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/xay-dung-thuong-hieu-doanh-nghiep-tap-doan-theo-mo-hinh-corporate-branding-300x201.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">M\u00f4 h\u00ecnh kh\u00e1c bi\u1ec7t h\u00f3a th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p>\u0110\u1ec3 \u0111\u01b0\u1ee3c nh\u1eadn bi\u1ebft v\u00e0 ghi nh\u1edb, th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i s\u1edf h\u1eefu s\u1ef1 kh\u00e1c bi\u1ec7t. \u0110i\u1ec3m kh\u00e1c bi\u1ec7t th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i th\u1ecfa m\u00e3n l\u00e0 nh\u1eefng th\u1ebf m\u1ea1nh ti\u00eau bi\u1ec3u, l\u00e0 \u0111i\u1ec1u c\u00f3 \u00fd ngh\u0129a v\u00e0 kh\u01a1i g\u1ee3i nhu c\u1ea7u kh\u00e1ch h\u00e0ng nh\u01b0ng c\u0169ng l\u00e0 \u0111i\u1ec3m m\u00e0 \u0111\u1ed1i th\u1ee7 kh\u00f4ng c\u00f3 ho\u1eb7c doanh nghi\u1ec7p c\u1ea7n l\u00e0m t\u1ed1t h\u01a1n \u0111\u1ed1i th\u1ee7.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"640\" height=\"479\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/mo-hinh-khac-biet-hoa-thuong-hieu.jpg\" alt=\"M\u00f4 h\u00ecnh kh\u00e1c bi\u1ec7t h\u00f3a th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng trong Corporate Branding\" class=\"wp-image-33703\" title=\"Sao Kim Branding - X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p theo m\u00f4 h\u00ecnh Corporate Branding - \u1ea2nh 2.\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/mo-hinh-khac-biet-hoa-thuong-hieu.jpg 640w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/mo-hinh-khac-biet-hoa-thuong-hieu-300x225.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/mo-hinh-khac-biet-hoa-thuong-hieu-400x300.jpg 400w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\">M\u00f4 h\u00ecnh kh\u00e1c bi\u1ec7t h\u00f3a th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng trong Corporate Branding<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">M\u00f4 h\u00ecnh Ng\u00f4i nh\u00e0 th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p>N\u1ebfu nh\u01b0 th\u01b0\u01a1ng hi\u1ec7u l\u00e0 t\u1eadp h\u1ee3p c\u00e1c kh\u00e1i ni\u1ec7m v\u00e0 li\u00ean t\u01b0\u1edfng c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u1ec1 doanh nghi\u1ec7p hay s\u1ea3n ph\u1ea9m, th\u00ec vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 vi\u1ec7c \u0111\u1ecbnh h\u00ecnh cho nh\u1eefng kh\u00e1i ni\u1ec7m, li\u00ean t\u01b0\u1edfng \u0111\u00f3 nh\u1eb1m m\u1ee5c \u0111\u00edch ph\u00e1t tri\u1ec3n kinh doanh.<\/p>\n\n\n\n<p>C\u00f3 nhi\u1ec1u m\u00f4 h\u00ecnh d\u00f9ng \u0111\u1ec3 x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng hi\u1ec7u. Trong \u0111\u00f3, m\u00f4 h\u00ecnh Ng\u00f4i nh\u00e0 th\u01b0\u01a1ng hi\u1ec7u (Brand house) \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn trong x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p (Corporate branding).<\/p>\n\n\n\n<p>M\u00f4 h\u00ecnh ng\u00f4i nh\u00e0 th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m c\u00e1c th\u00e0nh t\u1ed1:&nbsp; B\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng (Market situation); Kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau (Target audience), C\u1ed1t l\u00f5i th\u01b0\u01a1ng hi\u1ec7u (Brand essence), T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u (Brand personality), \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u (Brand positioning), L\u1ee3i \u00edch th\u01b0\u01a1ng hi\u1ec7u (Brand Pillars, Brand Benefits) v\u00e0 L\u00fd do \u0111\u1ec3 tin t\u01b0\u1edfng (Reason to believe).<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"640\" height=\"481\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/mo-hinh-ngoi-nha-thuong-hieu.jpg\" alt=\"M\u00f4 h\u00ecnh Ng\u00f4i nh\u00e0 th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-33704\" title=\"Sao Kim Branding - X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p theo m\u00f4 h\u00ecnh Corporate Branding - \u1ea2nh 3.\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/mo-hinh-ngoi-nha-thuong-hieu.jpg 640w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/mo-hinh-ngoi-nha-thuong-hieu-300x225.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/mo-hinh-ngoi-nha-thuong-hieu-400x300.jpg 400w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\">M\u00f4 h\u00ecnh Ng\u00f4i nh\u00e0 th\u01b0\u01a1ng hi\u1ec7u (Ngu\u1ed3n: Sao Kim Branding)<\/p>\n\n\n\n<p>M\u00f4 h\u00ecnh ng\u00f4i nh\u00e0 th\u01b0\u01a1ng hi\u1ec7u cho ch\u00fang ta m\u1ed9t c\u00f4ng c\u1ee5 qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u t\u1eeb c\u1ea3 g\u00f3c nh\u00ecn h\u01b0\u1edbng n\u1ed9i (C\u00e1c kh\u00e1i ni\u1ec7m v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u) l\u1eabn c\u1ea3 h\u01b0\u1edbng ngo\u1ea1i (B\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng th\u01b0\u01a1ng hi\u1ec7u tham gia).<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">M\u00f4 h\u00ecnh ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p>Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u00e1ch doanh nghi\u1ec7p ho\u1ea1ch \u0111\u1ecbnh, t\u1ed5 ch\u1ee9c, qu\u1ea3n l\u00fd m\u1ed1i quan h\u1ec7 gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh ph\u1ea7n kh\u00e1c. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 lo\u1ea1i ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u ph\u1ed5 bi\u1ebfn:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Gia \u0111\u00ecnh th\u01b0\u01a1ng hi\u1ec7u (Branded House)<\/strong>: Th\u01b0\u01a1ng hi\u1ec7u con kh\u00e1c ng\u00e0nh v\u00e0 s\u1eed d\u1ee5ng nh\u1eadn di\u1ec7n bi\u1ebfn th\u1ec3 nh\u01b0ng v\u1eabn bao g\u1ed3m t\u00ean v\u00e0 mang b\u1ea3n s\u1eafc c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u m\u1eb9.<\/li><li><strong>Th\u01b0\u01a1ng hi\u1ec7u nh\u00e1nh (Sub-Brands)<\/strong>: T\u00ean th\u01b0\u01a1ng hi\u1ec7u m\u1eb9 xu\u1ea5t hi\u1ec7n trong th\u01b0\u01a1ng hi\u1ec7u con, ho\u1ea1t \u0111\u1ed9ng trong c\u00f9ng m\u1ed9t ng\u00e0nh v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i nh\u01b0 nhau.<\/li><li><strong>Th\u01b0\u01a1ng hi\u1ec7u b\u1ea3o tr\u1ee3 (Endorsed Brands)<\/strong>: T\u00ean th\u01b0\u01a1ng hi\u1ec7u m\u1eb9 xu\u1ea5t hi\u1ec7n (m\u1ed9t ph\u1ea7n ho\u1eb7c \u0111\u01b0\u1ee3c ch\u00fa th\u00edch) trong th\u01b0\u01a1ng hi\u1ec7u con (c\u00f3 n\u00e9t t\u01b0\u01a1ng \u0111\u1ed3ng v\u00e0 b\u1ed5 tr\u1ee3 cho th\u01b0\u01a1ng hi\u1ec7u m\u1eb9), nh\u01b0ng c\u00f3 c\u00f9ng gi\u00e1 tr\u1ecb v\u00e0 \u0111\u01b0\u1ee3c ch\u1ee9ng th\u1ef1c b\u1edfi th\u01b0\u01a1ng hi\u1ec7u m\u1eb9.<\/li><li><strong>Ng\u00f4i nh\u00e0 th\u01b0\u01a1ng hi\u1ec7u (House of Brands)<\/strong>: Th\u01b0\u01a1ng hi\u1ec7u con \u0111\u1ed9c l\u1eadp ho\u00e0n to\u00e0n t\u1eeb ng\u00e0nh h\u00e0ng \u0111\u1ebfn gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i.<\/li><li><strong>Ki\u1ebfn tr\u00fac h\u1ed7n h\u1ee3p (Hybrid)<\/strong>: K\u1ebft h\u1ee3p c\u1ee7a ki\u1ec3u Branded House v\u00e0 House of Brands (ho\u1eb7c c\u1ea3 Sub-Brands). \u0110\u00e2y l\u00e0 ki\u1ec3u ki\u1ebfn tr\u00fac ph\u1ed5 bi\u1ebfn th\u01b0\u1eddng g\u1eb7p nh\u1ea5t \u1edf c\u00e1c t\u1eadp \u0111o\u00e0n.<\/li><\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">M\u00f4 h\u00ecnh m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p>M\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u gi\u00fap doanh nghi\u1ec7p gia t\u0103ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u, t\u0103ng \u0111\u1ed9 bao ph\u1ee7 th\u1ecb tr\u01b0\u1eddng. Khi m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u, doanh nghi\u1ec7p c\u1ea7n l\u01b0u \u00fd v\u1ec1 t\u00ednh ph\u00f9 h\u1ee3p l\u0129nh v\u1ef1c m\u1edbi, m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng th\u00edch c\u1ee7a gi\u00e1 tr\u1ecb ng\u00e0nh h\u00e0ng, nh\u1eb1m gia t\u0103ng gi\u00e1 tr\u1ecb v\u00e0 s\u1ee9c m\u1ea1nh t\u1ed5ng th\u1ec3 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u t\u1ed5ng c\u00f4ng ty, t\u1eadp \u0111o\u00e0n (Corporate Branding).<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"440\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/mo-hinh-mo-rong-thuong-hieu.jpg\" alt=\"M\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n c\u00e2n nh\u1eafc v\u1ec1 l\u0129nh v\u1ef1c m\u1edf r\u1ed9ng v\u00e0 \u0111\u1ed9 t\u01b0\u01a1ng th\u00edch c\u1ee7a ng\u00e0nh h\u00e0ng\" class=\"wp-image-33705\" title=\"Sao Kim Branding - X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p theo m\u00f4 h\u00ecnh Corporate Branding - \u1ea2nh 4.\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/mo-hinh-mo-rong-thuong-hieu.jpg 640w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/mo-hinh-mo-rong-thuong-hieu-300x206.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\">M\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n c\u00e2n nh\u1eafc v\u1ec1 l\u0129nh v\u1ef1c m\u1edf r\u1ed9ng v\u00e0 \u0111\u1ed9 t\u01b0\u01a1ng th\u00edch c\u1ee7a ng\u00e0nh h\u00e0ng (Ngu\u1ed3n: Sao Kim Branding)<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">Quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p, t\u1eadp \u0111o\u00e0n<\/h2>\n\n\n\n<p>M\u1ed9t quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p, t\u1eadp \u0111o\u00e0n n\u00ean \u0111i theo 5 b\u01b0\u1edbc sau \u0111\u00e2y \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">B\u01b0\u1edbc 1: Nghi\u00ean c\u1ee9u b\u1ed1i c\u1ea3nh th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>\u0110\u00e2y l\u00e0 b\u01b0\u1edbc kh\u1edfi \u0111\u1ea7u quan tr\u1ecdng trong vi\u1ec7c t\u1ea1o n\u1ec1n m\u00f3ng v\u00e0 t\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i \u0111\u1ed9t ph\u00e1 cho th\u01b0\u01a1ng hi\u1ec7u. Theo s\u00e1t quy t\u1eafc 4C \u0111\u1ec3 vi\u1ec7c nghi\u00ean c\u1ee9u &amp; ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c s\u00e2u s\u1eafc h\u01a1n g\u1ed3m:&nbsp; Ph\u00e2n t\u00edch ng\u00e0nh h\u00e0ng (Category), Ph\u00e2n t\u00edch hi\u1ec7n tr\u1ea1ng doanh nghi\u1ec7p (Company), Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 tr\u00ean th\u1ecb tr\u01b0\u1eddng (Competitor), Ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau (Customer).<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"680\" height=\"420\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/sao-kim-branding-agency-co-hon-8000-khach-hang-tin-tuong-1.png\" alt=\"Sao Kim c\u00f3 h\u01a1n 8000 Kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng\" class=\"wp-image-33690\" title=\"Sao Kim Branding - X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p theo m\u00f4 h\u00ecnh Corporate Branding - \u1ea2nh 5.\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/sao-kim-branding-agency-co-hon-8000-khach-hang-tin-tuong-1.png 680w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/sao-kim-branding-agency-co-hon-8000-khach-hang-tin-tuong-1-300x185.png 300w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\">Sao Kim Branding t\u1ef1 h\u00e0o gi\u00fap h\u00e0ng ngh\u00ecn kh\u00e1ch h\u00e0ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">B\u01b0\u1edbc 2:\u00a0 X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee5 th\u1ec3 gi\u00fap doanh nghi\u1ec7p c\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng d\u00e0i h\u1ea1n v\u1ec1 h\u00ecnh \u1ea3nh m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mong mu\u1ed1n kh\u00e1ch h\u00e0ng nh\u1eadn bi\u1ebft v\u1ec1 m\u00ecnh.<\/p>\n\n\n\n<p>M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u s\u1ebd g\u1ed3m nhi\u1ec1u th\u00e0nh ph\u1ea7n nh\u01b0: C\u1ed1t l\u00f5i th\u01b0\u01a1ng hi\u1ec7u, \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, H\u00ecnh m\u1eabu v\u00e0 t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u, C\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, T\u00f4ng gi\u1ecdng v\u00e0 phong c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u \u2026<\/p>\n\n\n\n<p><em>Xem ngay: <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/xay-dung-chien-luoc-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>M\u1eabu chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u chu\u1ea9n<\/strong><\/a>, gi\u00fap b\u1ea1n ho\u00e0n thi\u1ec7n b\u1ea3n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">B\u01b0\u1edbc 3: Thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/bo-nhan-dien-thuong-hieu-cong-ty\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Thi\u1ebft k\u1ebf h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> c\u1ea7n ph\u1ea3i \u0111\u1ed3ng b\u1ed9, nh\u1ea5t qu\u00e1n \u0111\u1ec3 l\u00e0m n\u1ed5i b\u1eadt t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng trong b\u01b0\u1edbc 2.<\/p>\n\n\n\n<p>T\u00f9y theo m\u1ee5c \u0111\u00edch ph\u00e1t tri\u1ec3n v\u00e0 nhu c\u1ea7u s\u1eed d\u1ee5ng c\u00f4ng ty c\u1ea7n \u0111\u1ebfn c\u00e1c h\u1ea1ng m\u1ee5c trong b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u nh\u01b0: Nh\u1eadn di\u1ec7n c\u01a1 b\u1ea3n (logo, slogan, m\u00e0u s\u1eafc, guideline); Nh\u1eadn di\u1ec7n v\u0103n ph\u00f2ng (danh thi\u1ebfp, s\u1ed5 tay, t\u00e0i li\u1ec7u form m\u1eabu \u2026); Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u s\u1ed1 (website, landing page, trang m\u1ea1ng x\u00e3 h\u1ed9i, ads banner \u2026); Nh\u1eadn di\u1ec7n s\u1ea3n ph\u1ea9m (bao b\u00ec, nh\u00e3n m\u00e1c s\u1ea3n ph\u1ea9m, tr\u01b0ng b\u00e0y \u0111i\u1ec3m b\u00e1n \u2026); B\u1ed9 sales kit b\u00e1n h\u00e0ng (profile c\u00f4ng ty, catalogue s\u1ea3n ph\u1ea9m, brochure \u2026); \u1ea4n ph\u1ea9m Truy\u1ec1n th\u00f4ng &#8211; Marketing kh\u00e1c.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">B\u01b0\u1edbc 4: Truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>Sau khi x\u00e2y d\u1ef1ng xong chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 thi\u1ebft k\u1ebf b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u1ea5n t\u01b0\u1ee3ng, chuy\u00ean nghi\u1ec7p, vi\u1ec7c ti\u1ebfp theo trong x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p, t\u1eadp \u0111o\u00e0n l\u00e0 t\u1ea1o ra m\u1ed9t <a href=\"https:\/\/www.saokim.com.vn\/en\/brandcom\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3<\/strong><\/a> \u0111\u1ec3 qu\u1ea3ng b\u00e1, ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>T\u1ea1i b\u01b0\u1edbc n\u00e0y vi\u1ec7c quan tr\u1ecdng l\u00e0 nghi\u00ean c\u1ee9u \u0111\u1ec3 t\u00ecm ra insight c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra \u00fd t\u01b0\u1edfng l\u1edbn, th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng, l\u1ef1a ch\u1ecdn k\u00eanh ph\u00f9 h\u1ee3p, s\u00e1ng t\u1ea1o n\u1ed9i dung v\u00e0 qu\u1ea3n tr\u1ecb tri\u1ec3n khai ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">B\u01b0\u1edbc 5: Duy tr\u00ec th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>C\u00e1c ho\u1ea1t \u0111\u1ed9ng duy tr\u00ec th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ec3 c\u1ee7ng c\u1ed1 th\u00e0nh qu\u1ea3 c\u1ee7a c\u00f4ng t\u00e1c truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u tr\u01b0\u1edbc \u0111\u00f3 \u0111\u1ec3 nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng b\u1ecb suy gi\u1ea3m v\u00e0 l\u00e3ng ph\u00ed.<\/p>\n\n\n\n<p>Sao Kim Branding lu\u00f4n s\u1eb5n s\u00e0ng \u0111\u1ed3ng h\u00e0nh gi\u00fap c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t n\u00e2ng t\u1ea7m th\u01b0\u01a1ng hi\u1ec7u, x\u00e2y d\u1ef1ng l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng.<\/p>\n\n\n\n<p class=\"has-text-align-right\">Theo <a href=\"https:\/\/vtv.vn\/goc-doanh-nghiep\/sao-kim-branding-xay-dung-thuong-hieu-doanh-nghiep-theo-mo-hinh-corporate-branding-2022080215022333.htm\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>VTV<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><br>Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Sao Kim t\u1ea1i:&nbsp;<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Blog Sao Kim<\/strong><\/a>,\u00a0<a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>C\u1ea9m Nang Sao Kim<\/strong><\/a>\u00a0<\/p>\n\n\n\n<p><strong>Facebook:<\/strong>&nbsp;<a href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p><strong>Case study Behance<\/strong>:&nbsp;<a href=\"https:\/\/www.behance.net\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p>#SaoKim #SaoKimBranding #SaoKimGroup<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p, t\u1eadp \u0111o\u00e0n \u0111\u00f2i h\u1ecfi ph\u01b0\u01a1ng ph\u00e1p lu\u1eadn, c\u00f4ng c\u1ee5 v\u00e0 m\u00f4 h\u00ecnh ph\u00f9 h\u1ee3p. H\u00e3y c\u00f9ng Sao Kim t\u00ecm hi\u1ec3u c\u00e1c m\u00f4 h\u00ecnh ph\u1ed5 bi\u1ebfn trong x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n","protected":false},"author":24,"featured_media":33702,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195],"tags":[],"class_list":["post-33701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cam-nang"],"acf":[],"views":523,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/33701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=33701"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/33701\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/33702"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=33701"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=33701"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=33701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}