{"id":33707,"date":"2022-08-05T11:56:49","date_gmt":"2022-08-05T04:56:49","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=33707"},"modified":"2022-11-02T09:12:39","modified_gmt":"2022-11-02T02:12:39","slug":"bai-toan-thuong-hieu-cua-mo-hinh-corporate-branding","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/bai-toan-thuong-hieu-cua-mo-hinh-corporate-branding\/","title":{"rendered":"5 B\u00e0i to\u00e1n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00f4 h\u00ecnh Corporate Branding"},"content":{"rendered":"\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> l\u00e0 nhi\u1ec7m v\u1ee5 quan tr\u1ecdng h\u00e0ng \u0111\u1ea7u c\u1ee7a c\u00e1c t\u1ed5ng c\u00f4ng ty, t\u1eadp \u0111o\u00e0n (Corporate Branding<\/strong>). C\u00e0ng \u1edf quy m\u00f4 l\u1edbn, doanh nghi\u1ec7p l\u1ea1i c\u00e0ng \u0111\u1ed1i m\u1eb7t nhi\u1ec1u th\u00e1ch th\u1ee9c. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 b\u00e0i to\u00e1n th\u01b0\u01a1ng hi\u1ec7u<\/strong> ph\u1ed5 bi\u1ebfn khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p, t\u1eadp \u0111o\u00e0n…<\/p>\n\n\n\n

Th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3ng m\u1ed9t vai tr\u00f2 ng\u00e0y c\u00e0ng quan tr\u1ecdng trong ho\u1ea1t \u0111\u1ed9ng kinh doanh. Th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 s\u1ef1 b\u1ea3o ch\u1ee9ng cho uy t\u00edn c\u1ee7a doanh nghi\u1ec7p hay s\u1ea3n ph\u1ea9m,gi\u00fap thu h\u00fat kh\u00e1ch h\u00e0ng, nh\u00e0 \u0111\u1ea7u t\u01b0, \u0111\u1ed1i t\u00e1c v\u00e0 nh\u00e2n s\u1ef1 ti\u1ec1m n\u0103ng,tr\u1edf th\u00e0nh t\u00e0i s\u1ea3n c\u00f3 gi\u00e1 tr\u1ecb c\u1ee7a doanh nghi\u1ec7p. <\/p>\n\n\n\n

M\u1eb7c d\u00f9 c\u00f3 vai tr\u00f2 l\u1edbn v\u00e0 \u0111\u01b0\u1ee3c ch\u00fa tr\u1ecdng nh\u01b0ng kh\u00f4ng \u00edt doanh nghi\u1ec7p ch\u01b0a \u0111\u1ea7u t\u01b0 \u0111\u00fang m\u1ee9c v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0m, m\u1ea5t \u0111i c\u01a1 h\u1ed9i x\u00e2y d\u1ef1ng l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/p>\n\n\n\n

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5 b\u00e0i to\u00e1n th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng g\u1eb7p khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u T\u1ed5ng c\u00f4ng ty, T\u1eadp \u0111o\u00e0n<\/h2>\n\n\n\n
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B\u00e0i to\u00e1n #1: V\u1ecb th\u1ebf th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng x\u1ee9ng t\u1ea7m v\u1edbi quy m\u00f4 doanh nghi\u1ec7p<\/h3>\n\n\n\n

Nhi\u1ec1u t\u1ed5ng c\u00f4ng ty, t\u1eadp \u0111o\u00e0n l\u1edbn th\u01b0\u1eddng t\u1eadp trung v\u00e0o ph\u00e1t tri\u1ec3n kinh doanh m\u00e0 qu\u00ean \u0111i vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. Trong khi v\u1ecb th\u1ebf c\u1ee7a kinh doanh c\u1ee7a doanh nghi\u1ec7p \u0111i l\u00ean, th\u00ec th\u01b0\u01a1ng hi\u1ec7u ch\u01b0a x\u1ee9ng t\u1ea7m v\u1edbi quy m\u00f4 v\u00e0 m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n

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B\u00e0i to\u00e1n #2: Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u1ed7i th\u1eddi, kh\u00f4ng th\u00edch nghi v\u1edbi ho\u1ea1t \u0111\u1ed9ng kinh doanh<\/h3>\n\n\n\n

Nhi\u1ec1u doanh nghi\u1ec7p s\u1edf h\u1eefu logo, b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u hay c\u00e1c c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf t\u1eeb nhi\u1ec1u n\u0103m tr\u01b0\u1edbc. M\u1ed9t m\u1eb7t h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 l\u1ed7i th\u1eddi, kh\u00f4ng ph\u1ea3n \u00e1nh ho\u1ea1t \u0111\u1ed9ng kinh doanh hi\u1ec7n t\u1ea1i, m\u1eb7t kh\u00e1c \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf kh\u00f4ng \u0111\u00fang theo quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u b\u00e0i b\u1ea3n. \u0110i\u1ec1u n\u00e0y, d\u1eabn \u0111\u1ebfn h\u1ec7 qu\u1ea3 l\u00e0 c\u00e0ng th\u1ef1c thi nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng, th\u01b0\u01a1ng hi\u1ec7u l\u1ea1i c\u00e0ng t\u1ea1o ra nh\u1eadn th\u1ee9c sai cho kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n

\u0110\u1ecdc th\u00eam: Quy tr\u00ecnh Rebranding<\/strong><\/a><\/em><\/p>\n\n\n\n

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B\u00e0i to\u00e1n #3: L\u00e0m truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u nh\u01b0ng thi\u1ebfu chi\u1ebfn l\u01b0\u1ee3c b\u00e0i b\u1ea3n<\/h3>\n\n\n\n

Vi\u1ec7c truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 hi\u1ec7u qu\u1ea3 khi n\u00f3 truy\u1ec1n t\u1ea3i \u0111\u00fang c\u00e1c gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u h\u01b0\u1edbng t\u1edbi cho kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Mu\u1ed1n l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y doanh nghi\u1ec7p tr\u01b0\u1edbc h\u1ebft ph\u1ea3i nghi\u00ean c\u1ee9u v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

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B\u00e0i to\u00e1n #4: Thi\u1ebfu m\u00f4 h\u00ecnh ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3<\/h3>\n\n\n\n

Khi ph\u00e1t tri\u1ec3n ho\u1ea1t \u0111\u1ed9ng kinh doanh, doanh nghi\u1ec7p cho ra m\u1eaft nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u m\u1edbi. \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn b\u00e0i to\u00e1n qu\u1ea3n tr\u1ecb m\u1ed1i quan h\u1ec7 gi\u1eefa c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u1edbi nhau v\u00e0 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p.<\/p>\n\n\n\n

T\u1ea1i Sao Kim, ch\u00fang t\u00f4i gi\u00fap kh\u00e1ch h\u00e0ng quy ho\u1ea1ch l\u1ea1i ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p theo c\u00e1ch ri\u00eang v\u1eeba d\u1ef1a tr\u00ean nh\u1eefng m\u00f4 h\u00ecnh ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u1ec3 d\u1ec5 d\u00e0ng qu\u1ea3n l\u00fd nh\u01b0ng \u0111\u1ed3ng th\u1eddi ph\u1ea3i gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c c\u00e1c b\u00e0i to\u00e1n ri\u00eang c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n

\u0110\u1ecdc th\u00eam: Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/em><\/p>\n\n\n\n

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B\u00e0i to\u00e1n #5: Kh\u00f3 kh\u0103n m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u, ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi<\/h3>\n\n\n\n

Doanh nghi\u1ec7p g\u1eb7p nhi\u1ec1u kh\u00f3 kh\u0103n trong vi\u1ec7c m\u1edf r\u1ed9ng kinh doanh, ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u do thi\u1ebfu quy ho\u1ea1ch, chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n d\u00e0i h\u1ea1n.<\/p>\n\n\n\n

M\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u c\u0169ng gi\u1ed1ng nh\u01b0 con dao hai l\u01b0\u1ee1i. M\u1eb7c d\u00f9 m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p gia t\u0103ng \u0111\u1ed9 bao ph\u1ee7 th\u1ecb tr\u01b0\u1eddng c\u0169ng nh\u01b0 t\u0103ng hi\u1ec7n di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. Nh\u01b0ng song song \u0111\u00f3, m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u m\u00e0 kh\u00f4ng c\u00f3 s\u1ef1 quy ho\u1ea1ch, \u0111\u1ed3ng b\u1ed9, \u0111\u1ea7u t\u01b0 \u0111\u1ea7y \u0111\u1ee7 d\u1eabn t\u1edbi n\u0103ng l\u1ef1c c\u1ea1nh tranh th\u1ea5p v\u00e0 k\u00e9o theo g\u00e1nh n\u1eb7ng chi ph\u00ed.<\/p>\n\n\n\n

Do \u0111\u00f3, doanh nghi\u1ec7p c\u1ea7n nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng t\u00ednh ph\u00f9 h\u1ee3p l\u0129nh v\u1ef1c m\u1edf r\u1ed9ng, m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng th\u00edch c\u1ee7a gi\u00e1 tr\u1ecb ng\u00e0nh h\u00e0ng, nh\u1eb1m gia t\u0103ng gi\u00e1 tr\u1ecb v\u00e0 s\u1ee9c m\u1ea1nh t\u1ed5ng th\u1ec3 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u t\u1ed5ng c\u00f4ng ty, t\u1eadp \u0111o\u00e0n (Corporate Branding).<\/p>\n\n\n\n

\u0110\u0103ng k\u00fd \u0111\u1ec3 nh\u1eadn nh\u1eefng n\u1ed9i dung hay nh\u1ea5t, m\u1edbi nh\u1ea5t v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p t\u1eeb Sao Kim Branding<\/strong><\/p>\n\n\n\n

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Gi\u1ea3i b\u00e0i to\u00e1n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho c\u00f4ng ty, t\u1eadp \u0111o\u00e0n<\/h2>\n\n\n\n

Sao Kim \u0111\u00e3 kh\u00f4ng ng\u1eebng nghi\u00ean c\u1ee9u, v\u00e0 t\u00edch h\u1ee3p ph\u01b0\u01a1ng ph\u00e1p l\u1eadp lu\u1eadn qu\u1ed1c t\u1ebf, s\u1ef1 am hi\u1ec3u b\u1ea3n s\u1eafc Vi\u1ec7t \u0111\u1ec3 gi\u1ea3i b\u00e0i to\u00e1n to\u00e0n di\u1ec7n v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. Qua \u0111\u00f3, ch\u00fang t\u00f4i s\u00e1ng t\u1ea1o quy tr\u00ecnh 5 b\u01b0\u1edbc gi\u00fap x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p, t\u1eadp \u0111o\u00e0n: <\/p>\n\n\n\n

\"Sao<\/figure><\/div>\n\n\n\n

Sao Kim Branding t\u1ef1 h\u00e0o gi\u00fap h\u00e0ng ngh\u00ecn kh\u00e1ch h\u00e0ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh.<\/p>\n\n\n\n

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B\u01b0\u1edbc 1: Nghi\u00ean c\u1ee9u ph\u00e2n t\u00edch b\u1ed1i c\u1ea3nh th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u b\u1eaft \u0111\u1ea7u t\u1eeb chi\u1ebfn l\u01b0\u1ee3c. Chi\u1ebfn l\u01b0\u1ee3c gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng m\u1ed9t \u0111\u1ecbnh h\u01b0\u1edbng d\u00e0i h\u1ea1n nh\u1eb1m x\u00e1c l\u1eadp h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u mong mu\u1ed1n kh\u00e1ch h\u00e0ng nh\u1eadn bi\u1ebft v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

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B\u01b0\u1edbc 2: \u0110\u1ec1 xu\u1ea5t chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n

Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u g\u1ed3m nhi\u1ec1u th\u00e0nh ph\u1ea7n:  \u0110i\u1ec3m kh\u00e1c bi\u1ec7t th\u01b0\u01a1ng hi\u1ec7u, Tuy\u00ean ng\u00f4n kh\u00e1c bi\u1ec7t h\u00f3a, \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, H\u00ecnh m\u1eabu th\u01b0\u01a1ng hi\u1ec7u, T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u, L\u1ee3i \u00edch th\u01b0\u01a1ng hi\u1ec7u, L\u00fd do \u0111\u1ec3 tin t\u01b0\u1edfng, Platform th\u01b0\u01a1ng hi\u1ec7u, C\u00e2u \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u\u2026<\/p>\n\n\n\n

\u0110\u1ecdc th\u00eam: M\u1eabu chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u chu\u1ea9n<\/strong><\/a><\/em><\/p>\n\n\n\n

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B\u01b0\u1edbc 3: X\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n

T\u1ea1i b\u01b0\u1edbc n\u00e0y, Sao Kim gi\u00fap tr\u1ef1c quan h\u00f3a chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u1ea5n t\u01b0\u1ee3ng v\u00e0 nh\u1ea5t qu\u00e1n. T\u1eeb t\u00ean th\u01b0\u01a1ng hi\u1ec7u, logo, \u1ea5n ph\u1ea9m marketing, bao b\u00ec nh\u00e3n m\u00e1c, website,\u2026 \u0111\u1ebfn t\u1ea5t c\u1ea3 c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u nh\u1eb1m t\u1ea1o ra tr\u1ea3i nghi\u1ec7m nh\u1ea5t qu\u00e1n cho kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

\u0110\u1ecdc th\u00eam: Quy tr\u00ecnh thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/em><\/p>\n\n\n\n

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B\u01b0\u1edbc 4: \u0110\u1ec1 xu\u1ea5t chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng<\/h3>\n\n\n\n

Sau khi c\u00f3 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u b\u00e0i b\u1ea3n v\u00e0 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u1ea5n t\u01b0\u1ee3ng, chuy\u00ean nghi\u1ec7p, b\u01b0\u1edbc ti\u1ebfp theo, Sao Kim gi\u00fap x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng nh\u1eb1m ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 t\u1ea1o ra d\u1ea5u \u1ea5n th\u01b0\u01a1ng hi\u1ec7u. C\u00e1c gi\u1ea3i ph\u00e1p bao g\u1ed3m: Ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi, T\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, Truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u t\u1eadp \u0111o\u00e0n, Truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p (IMC)\u2026<\/p>\n\n\n\n

\u0110\u1ecdc th\u00eam: K\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p<\/strong><\/a> (IMC)<\/em><\/p>\n\n\n\n

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B\u01b0\u1edbc 5: Tri\u1ec3n khai ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u <\/h3>\n\n\n\n

Th\u1ef1c thi truy\u1ec1n th\u00f4ng t\u1ed5ng th\u1ec3<\/strong><\/a> nh\u1eb1m truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p nh\u1ea5t qu\u00e1n, t\u1eadp trung v\u00e0o hi\u1ec7u qu\u1ea3 \u0111\u1ea3m b\u1ea3o s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

\u0110\u1ec3 gi\u1ea3i b\u00e0i to\u00e1n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho t\u1ed5ng c\u00f4ng ty, t\u1eadp \u0111o\u00e0n c\u1ea7n c\u00f3 b\u01b0\u1edbc \u0111i b\u00e0i b\u1ea3n, ph\u00f9 h\u1ee3p ng\u00e0nh ngh\u1ec1 v\u00e0 \u0111\u1ed9 t\u01b0\u01a1ng th\u00edch th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n

Sao Kim Branding<\/strong><\/a> \u0111\u00e3 v\u00e0 \u0111ang \u0111\u1ed3ng h\u00e0nh gi\u1ea3i b\u00e0i to\u00e1n th\u01b0\u01a1ng hi\u1ec7u, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u chu\u1ea9n qu\u1ed1c t\u1ebf, \u00e1p d\u1ee5ng linh ho\u1ea1t d\u1ef1a tr\u00ean s\u1ef1 th\u1ea5u hi\u1ec3u v\u0103n h\u00f3a v\u00e0 m\u00f4i tr\u01b0\u1eddng kinh doanh t\u1ea1i Vi\u1ec7t Nam, mang l\u1ea1i th\u00e0nh c\u00f4ng v\u00e0 sinh kh\u00ed cho h\u00e0ng ngh\u00ecn th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

Theo Vneconomy<\/strong><\/a><\/p>\n\n\n\n

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Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Sao Kim t\u1ea1i: <\/strong><\/p>\n\n\n\n

Blog Sao Kim<\/strong><\/a>, C\u1ea9m Nang Sao Kim<\/strong><\/a> <\/p>\n\n\n\n

Facebook:<\/strong> Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n

Case study Behance<\/strong>: Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n

#SaoKim #SaoKimBranding #XayDungThuongHieu #Banding #CorporateBranding<\/p>\n\n\n\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

C\u00e0ng \u1edf quy m\u00f4 l\u1edbn, doanh nghi\u1ec7p l\u1ea1i c\u00e0ng \u0111\u1ed1i m\u1eb7t nhi\u1ec1u th\u00e1ch th\u1ee9c. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 b\u00e0i to\u00e1n ph\u1ed5 bi\u1ebfn khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p, t\u1eadp \u0111o\u00e0n…<\/p>\n","protected":false},"author":24,"featured_media":33709,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195],"tags":[],"class_list":["post-33707","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cam-nang"],"acf":[],"views":205,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/33707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=33707"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/33707\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/33709"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=33707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=33707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=33707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}