{"id":33748,"date":"2022-08-08T18:59:15","date_gmt":"2022-08-08T11:59:15","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=33748"},"modified":"2024-11-05T15:18:22","modified_gmt":"2024-11-05T08:18:22","slug":"brand-loyalty","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/brand-loyalty\/","title":{"rendered":"Brand Loyalty: X\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"\n<p><strong>Brand Loyalty<\/strong> (<strong>l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/strong>) l\u00e0 c\u1ee5m t\u1eeb \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd c\u1ea5p cao truy\u1ec1n tai nhau, l\u00e0 m\u1ee5c ti\u00eau t\u1ed1i th\u01b0\u1ee3ng nhi\u1ec1u doanh nghi\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn. V\u1eady, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u? H\u00e3y c\u00f9ng t\u00f4i t\u00ecm hi\u1ec3u trong b\u00e0i chia s\u1ebb d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">1. Brand Loyalty l\u00e0 g\u00ec?<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/brand-loyalty-xay-dung-long-trung-thanh-voi-thuong-hieu.jpg\" alt=\"\" class=\"wp-image-33751\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/brand-loyalty-xay-dung-long-trung-thanh-voi-thuong-hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/brand-loyalty-xay-dung-long-trung-thanh-voi-thuong-hieu-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/brand-loyalty-xay-dung-long-trung-thanh-voi-thuong-hieu-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p><strong>Brand Loyalty<\/strong> l\u00e0 l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u &#8211; s\u1ef1 trung th\u00e0nh th\u00fac \u0111\u1ea9y h\u00e0nh vi mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y qua ng\u00e0y, b\u1ea5t k\u1ec3 thay \u0111\u1ed5i c\u1ee7a m\u00f4i tr\u01b0\u1eddng, gi\u00e1 c\u1ea3, m\u1eabu m\u00e3 hay s\u1ef1 l\u00f4i k\u00e9o c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n\n\n\n<p>Trong ch\u00fang ta, ai c\u0169ng c\u00f3 tr\u01b0\u1eddng h\u1ee3p lu\u00f4n mu\u1ed1n s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0o \u0111\u00f3 cho d\u00f9 h\u1ecd \u0111\u1ed5i \u0111\u1ecba \u0111i\u1ec3m kinh doanh, thay \u0111\u1ed5i v\u1ec1 gi\u00e1 hay thay \u0111\u1ed5i m\u1eabu m\u00e3 s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<p>Th\u1eadm ch\u00ed, c\u00f3 th\u1ec3 c\u00f3 th\u01b0\u01a1ng hi\u1ec7u m\u00e0 b\u1ea1n ch\u01b0a t\u1eebng mua s\u1ea3n ph\u1ea9m nh\u01b0ng lu\u00f4n theo d\u00f5i h\u1ecd tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, b\u00e1o ch\u00ed, tin t\u01b0\u1edfng v\u00e0o nh\u1eefng g\u00ec h\u1ecd n\u00f3i\u2026 v\u00e0 c\u00f3 c\u01a1 h\u1ed9i nh\u1ea5t \u0111\u1ecbnh s\u1ebd mua s\u1ea3n ph\u1ea9m t\u1eeb h\u1ecd.<\/p>\n\n\n\n<p>\u0110\u00f3 ch\u00ednh l\u00e0 l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u (Brand Loyalty).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/brand-loyalty-la-gi.jpg\" alt=\"Brand Loyalty l\u00e0 g\u00ec\" class=\"wp-image-33752\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/brand-loyalty-la-gi.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/brand-loyalty-la-gi-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/brand-loyalty-la-gi-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p>Brand Loyalty \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh d\u1ef1a tr\u00ean:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Brand Equity<\/strong> (T\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u): t\u1ea5t c\u1ea3 nh\u1eefng t\u00e0i s\u1ea3n, gi\u00e1 m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 \u0111\u01b0\u1ee3c (c\u00f3 th\u1ec3 s\u1edf h\u1eefu ho\u1eb7c kh\u00f4ng s\u1edf h\u1eefu) bao g\u1ed3m c\u1ea3 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li><strong>Brand Perception<\/strong> (Nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u): nh\u1eefng nh\u1eadn th\u1ee9c, nh\u1eefng c\u1ea3m nh\u1eadn, tr\u1ea3i nghi\u1ec7m v\u00e0 suy ngh\u0129 c\u1ee7a c\u00f4ng ch\u00fang v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.&nbsp;<\/li>\n\n\n\n<li><strong>Brand Attributes<\/strong>: nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 t\u00ednh n\u0103ng m\u00e0 kh\u00e1ch h\u00e0ng li\u00ean k\u1ebft v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Nh\u01b0ng tr\u01b0\u1edbc khi \u0111i qu\u00e1 s\u00e2u v\u00e0o Brand Loyalty, ch\u00fang ta h\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u00e0 l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/so-sanh-brand-loyalty-va-customer-loyalty-1.jpg\" alt=\"\" class=\"wp-image-33796\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/so-sanh-brand-loyalty-va-customer-loyalty-1.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/so-sanh-brand-loyalty-va-customer-loyalty-1-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/so-sanh-brand-loyalty-va-customer-loyalty-1-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kh\u00e1ch h\u00e0ng trung th\u00e0nh<\/strong> d\u1ef1a v\u00e0o <strong>s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5<\/strong>.<\/li>\n\n\n\n<li><strong>L\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/strong> d\u1ef1a v\u00e0o <strong>nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u<\/strong>, <strong>s\u1ee3i d\u00e2y li\u00ean k\u1ebft v\u00e0 t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u<\/strong>.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng trung th\u00e0nh, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u1ea7n ph\u1ee5c v\u1ee5 nhu c\u1ea7u t\u00e0i ch\u00ednh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 th\u1ecfa m\u00e3n mong \u0111\u1ee3i v\u1ec1 t\u00ednh n\u0103ng, ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>M\u1eb7t kh\u00e1c, l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi s\u1ef1 <strong>k\u1ebft n\u1ed1i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/strong> c\u1ee7a b\u1ea1n. Nh\u1eefng ng\u01b0\u1eddi trung th\u00e0nh ki\u1ec3u n\u00e0y b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c ngo\u00e0i s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 m\u00e0 b\u1ea1n cung c\u1ea5p.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: B\u1ea1n c\u00f3 th\u1ec3 t\u0103ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eb1ng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1, chi\u1ebft kh\u1ea5u v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p. Tuy nhi\u00ean, \u0111\u1ec3 ki\u1ebfm \u0111\u01b0\u1ee3c s\u1ef1 trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, b\u1ea1n c\u1ea7n ph\u1ea3i k\u1ebft n\u1ed1i s\u00e2u h\u01a1n v\u1edbi h\u1ecd v\u1ec1 m\u1eb7t c\u1ea3m x\u00fac, tinh th\u1ea7n.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u1ed9t kh\u00e1ch h\u00e0ng trung th\u00e0nh n\u00f3i: &#8220;T\u00f4i tin t\u01b0\u1edfng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n&#8221;<\/li>\n\n\n\n<li>M\u1ed9t kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u n\u00f3i: &#8220;T\u00f4i tin t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n&#8221;.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: C\u00e1ch x\u00e2y d\u1ef1ng <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/nhan-thuc-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng<\/em><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">2. T\u1ea7m quan tr\u1ecdng c\u1ee7a Brand Loyalty<\/h2>\n\n\n\n<p>L\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o ra doanh thu. L\u00f2ng trung th\u00e0nh chuy\u1ec3n h\u00f3a th\u00e0nh c\u00e1c giao d\u1ecbch mua h\u00e0ng nh\u1ea5t qu\u00e1n, li\u00ean t\u1ee5c.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 kh\u00f4ng t\u1ed1n th\u00eam \u0111\u1ed3ng n\u00e0o \u0111\u1ec3 b\u00e1n \u0111\u01b0\u1ee3c th\u00eam 1 s\u1ea3n ph\u1ea9m cho h\u1ecd. V\u00e0 khi b\u1ea1n ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi, c\u01a1 h\u1ed9i th\u00e0nh c\u00f4ng l\u00e0 r\u1ea5t cao.<\/p>\n\n\n\n<p>L\u00f2ng trung th\u00e0nh c\u00f3 th\u1ec3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u nh\u1eadn \u0111\u01b0\u1ee3c l\u01b0\u1ee3t qu\u1ea3ng c\u00e1o mi\u1ec5n ph\u00ed.<\/p>\n\n\n\n<p>M\u1ed9t ng\u01b0\u1eddi trung th\u00e0nh kh\u00f4ng ch\u1ec9 mua s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5, h\u1ecd c\u00f2n \u201choan h\u1ec9\u201d gi\u1edbi thi\u1ec7u v\u1edbi nh\u1eefng ng\u01b0\u1eddi xung quanh h\u1ecd (Marketing truy\u1ec1n mi\u1ec7ng), gi\u00fap th\u01b0\u01a1ng hi\u1ec7u thu h\u00fat th\u00eam nhi\u1ec1u kh\u00e1n gi\u1ea3, nhi\u1ec1u kh\u00e1ch h\u00e0ng v\u1edbi t\u1ef7 l\u1ec7 th\u00e0nh c\u00f4ng cao.<\/p>\n\n\n\n<p>V\u00e0 m\u1ed9t l\u00fd do kh\u00e1c \u0111\u1ec3 \u0111\u1ea7u t\u01b0 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh \u0111\u00f3 l\u00e0 s\u1ef1 b\u1ec1n v\u1eefng. B\u1edfi v\u00ec l\u00f2ng trung th\u00e0nh b\u1eaft ngu\u1ed3n t\u1eeb c\u00e1c gi\u00e1 tr\u1ecb s\u00e2u xa n\u00ean n\u00f3 t\u1ed3n t\u1ea1i l\u00e2u h\u01a1n.<\/p>\n\n\n\n<p>C\u00f3 m\u1ed9t s\u1ed1 th\u1ed1ng k\u00ea \u0111\u00e1ng ch\u00fa \u00fd c\u1ee7a <strong><a href=\"https:\/\/fortunly.com\/statistics\/brand-loyalty-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Fortunly<\/a><\/strong> v\u1ec1 l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Gi\u1ea3m 5% t\u1ef7 l\u1ec7 r\u1eddi \u0111i<\/strong> c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 <strong>t\u0103ng kh\u1ea3 n\u0103ng sinh l\u1eddi t\u1eeb 25% \u0111\u1ebfn 95%<\/strong>.<\/li>\n\n\n\n<li><strong>77%<\/strong> ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 trung th\u00e0nh v\u1edbi \u00edt nh\u1ea5t m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u trong 10 n\u0103m ho\u1eb7c l\u00e2u h\u01a1n.<\/li>\n\n\n\n<li>G\u1ea7n <strong>90%<\/strong> ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd chuy\u1ec3n sang c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 <strong>chia s\u1ebb gi\u00e1 tr\u1ecb v\u00e0 c\u00e1ch nh\u00ecn c\u1ee7a h\u1ecd v\u1ec1 cu\u1ed9c s\u1ed1ng<\/strong>.<\/li>\n\n\n\n<li>T\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng trung b\u00ecnh c\u1ee7a h\u1ea7u h\u1ebft c\u00e1c ng\u00e0nh l\u00e0 <strong>d\u01b0\u1edbi 50%<\/strong>.<\/li>\n\n\n\n<li><strong>50%<\/strong> kh\u00e1ch h\u00e0ng \u0111\u00e3 r\u1eddi b\u1ecf th\u01b0\u01a1ng hi\u1ec7u v\u00ec \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh cung c\u1ea5p gi\u00e1 tr\u1ecb ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/li>\n\n\n\n<li>Gen Y h\u1ea1nh ph\u00fac chia s\u1ebb nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c c\u1ee7a h\u1ecd v\u1edbi <strong>17 ng\u01b0\u1eddi.<\/strong><\/li>\n\n\n\n<li><strong>62,1% c\u00f4ng ty<\/strong> c\u00f3 ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft cho bi\u1ebft nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00f3 \u0111\u00e3 gi\u00fap gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng trong th\u1eddi gian \u0111\u1ea1i d\u1ecbch<\/li>\n\n\n\n<li>Kh\u00e1ch h\u00e0ng trung th\u00e0nh mua h\u00e0ng th\u01b0\u1eddng xuy\u00ean <strong>h\u01a1n 90%<\/strong><\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/tam-nhin-va-su-menh\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>C\u00e1ch vi\u1ebft t\u1ea7m nh\u00ecn s\u1ee9 m\u1ec7nh<\/strong><\/a> th\u1ec3 hi\u1ec7n gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i v\u00e0 k\u1ebft n\u1ed1i v\u1edbi gi\u00e1 tr\u1ecb m\u00e0 kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng<\/em><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">3. 5 C\u1ea5p \u0111\u1ed9 c\u1ee7a l\u00f2ng trung th\u00e0nh<\/h2>\n\n\n\n<p>\u0110\u1ec3 hi\u1ec3u h\u01a1n v\u1ec1 c\u00e1c c\u1ea5p \u0111\u1ed9 c\u1ee7a l\u00f2ng trung th\u00e0nh, h\u00e3y b\u1eaft \u0111\u1ea7u t\u1eeb Kim t\u1ef1 th\u00e1p l\u00f2ng trung th\u00e0nh \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi David A. Aaker.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/cap-do-trung-thanh-voi-thuong-hieu.jpg\" alt=\"C\u1ea5p \u0111\u1ed9 c\u1ee7a l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u (c\u1ea5p \u0111\u1ed9 c\u1ee7a brand loyalty)\" class=\"wp-image-33797\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/cap-do-trung-thanh-voi-thuong-hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/cap-do-trung-thanh-voi-thuong-hieu-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/cap-do-trung-thanh-voi-thuong-hieu-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">C\u1ea5p \u0111\u1ed9 1: Ng\u01b0\u1eddi chuy\u1ec3n \u0111\u1ed5i<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/5-Cap-do-cua-Brand-Loyalty-1-Nguoi-Chuye-Doi.jpg\" alt=\"C\u1ea5p \u0111\u1ed9 c\u1ee7a Brand Loyalty: Ng\u01b0\u1eddi chuy\u1ec3n \u0111\u1ed5i\" class=\"wp-image-37179\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/5-Cap-do-cua-Brand-Loyalty-1-Nguoi-Chuye-Doi.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/5-Cap-do-cua-Brand-Loyalty-1-Nguoi-Chuye-Doi-300x300.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/5-Cap-do-cua-Brand-Loyalty-1-Nguoi-Chuye-Doi-768x768.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p>\u0110\u00e2y l\u00e0 nh\u1eefng ng\u01b0\u1eddi m\u1ed1i quan h\u1ec7 c\u01a1 b\u1ea3n nh\u1ea5t v\u1edbi m\u1ed9t t\u1ed5 ch\u1ee9c. H\u1ecd kh\u00f4ng c\u00f3 l\u00f2ng trung th\u00e0nh v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, h\u1ecd kh\u00f4ng quan t\u00e2m h\u1ecd mua th\u01b0\u01a1ng hi\u1ec7u n\u00e0o.<\/p>\n\n\n\n<p>H\u1ecd l\u1ea5y th\u1ee9 \u0111\u1ea7u ti\u00ean ra kh\u1ecfi k\u1ec7 v\u00e0 h\u1ecd ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 c\u1ea7n m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. H\u1ecd c\u00f3 kh\u1ea3 n\u0103ng s\u1ebd chuy\u1ec3n sang m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c \u1edf l\u1ea7n mua h\u00e0ng ti\u1ebfp theo.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">C\u1ea5p \u0111\u1ed9 2: Ng\u01b0\u1eddi h\u00e0ng h\u00e0i l\u00f2ng ho\u1eb7c mua theo th\u00f3i quen<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/5-Cap-do-cua-Brand-Loyalty-2-Nguoi-Hai-Long-Mua-Hang-Theo-Thoi-Quen.jpg\" alt=\"C\u1ea5p \u0111\u1ed9 c\u1ee7a Brand Loyalty: Ng\u01b0\u1eddi h\u00e0i l\u00f2ng ho\u1eb7c mua h\u00e0ng theo th\u00f3i quen\" class=\"wp-image-37180\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/5-Cap-do-cua-Brand-Loyalty-2-Nguoi-Hai-Long-Mua-Hang-Theo-Thoi-Quen.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/5-Cap-do-cua-Brand-Loyalty-2-Nguoi-Hai-Long-Mua-Hang-Theo-Thoi-Quen-300x300.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/5-Cap-do-cua-Brand-Loyalty-2-Nguoi-Hai-Long-Mua-Hang-Theo-Thoi-Quen-768x768.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p>Ng\u01b0\u1eddi n\u00e0y c\u00f3 xu h\u01b0\u1edbng mua m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, nh\u01b0ng kh\u00f4ng \u0111am m\u00ea n\u00f3. H\u1ecd mua s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u theo th\u00f3i quen \u2014 h\u1ecd h\u00e0i l\u00f2ng m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd v\u00e0 kh\u00f4ng th\u1ea5y l\u00fd do g\u00ec \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, n\u1ebfu h\u1ecd g\u1eb7p v\u1ea5n \u0111\u1ec1 trong vi\u1ec7c t\u00ecm ki\u1ebfm th\u01b0\u01a1ng hi\u1ec7u quen thu\u1ed9c c\u1ee7a h\u1ecd, h\u1ecd \u0111\u01a1n gi\u1ea3n l\u00e0 mua t\u1eeb m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c ch\u1ee9 kh\u00f4ng ph\u1ea3i n\u1ed7 l\u1ef1c \u0111\u1ec3 t\u00ecm th\u01b0\u01a1ng hi\u1ec7u quen thu\u1ed9c \u0111\u00f3.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">C\u1ea5p \u0111\u1ed9 3: Ng\u01b0\u1eddi h\u00e0i l\u00f2ng v\u1edbi chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/5-Cap-do-cua-Brand-Loyalty-3-Nguoi-Hai-Long-Voi-chi-Phi-Chuyen-Doi.jpg\" alt=\"C\u1ea5p \u0111\u1ed9 c\u1ee7a Brand Loyalty: Ng\u01b0\u1eddi h\u00e0i l\u00f2ng v\u1edbi chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i\" class=\"wp-image-37181\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/5-Cap-do-cua-Brand-Loyalty-3-Nguoi-Hai-Long-Voi-chi-Phi-Chuyen-Doi.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/5-Cap-do-cua-Brand-Loyalty-3-Nguoi-Hai-Long-Voi-chi-Phi-Chuyen-Doi-300x300.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/5-Cap-do-cua-Brand-Loyalty-3-Nguoi-Hai-Long-Voi-chi-Phi-Chuyen-Doi-768x768.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p>Nh\u1eefng ng\u01b0\u1eddi n\u00e0y h\u00e0i l\u00f2ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, nh\u01b0ng ch\u1ee7 y\u1ebfu g\u1eafn b\u00f3 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 v\u00ec s\u1ef1 chuy\u1ec3n \u0111\u1ed5i sang th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c hi\u1ec7n \u0111ang kh\u00f4ng \u0111\u1ee7 h\u1ea5p d\u1eabn.<\/p>\n\n\n\n<p>Nh\u1eefng r\u00e0o c\u1ea3n \u0111\u00f3 c\u00f3 th\u1ec3 bao g\u1ed3m th\u1eddi gian c\u1ea7n thi\u1ebft \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i, chi ph\u00ed ho\u1eb7c c\u1ea3m gi\u00e1c r\u1eb1ng chuy\u1ec3n \u0111\u1ed5i sang th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c c\u0169ng kh\u00f4ng c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t h\u01a1n.<\/p>\n\n\n\n<p>Nh\u01b0ng n\u1ebfu nh\u1eefng r\u00e0o c\u1ea3n \u0111\u00f3 \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng, ng\u01b0\u1eddi mua c\u00f3 th\u1ec3 chuy\u1ec3n \u0111\u1ed5i \u2014 gi\u1ed1ng nh\u01b0 \u1edf c\u1ea5p \u0111\u1ed9 tr\u01b0\u1edbc, h\u1ecd kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i \u0111am m\u00ea th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">C\u1ea5p \u0111\u1ed9 4: Ng\u01b0\u1eddi th\u00edch th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/5-Cap-do-cua-Brand-Loyalty-4-Nguoi-Thich-Thuong-Hieu.jpg\" alt=\"C\u1ea5p \u0111\u1ed9 c\u1ee7a Brand Loyalty: Ng\u01b0\u1eddi th\u00edch th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-37183\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/5-Cap-do-cua-Brand-Loyalty-4-Nguoi-Thich-Thuong-Hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/5-Cap-do-cua-Brand-Loyalty-4-Nguoi-Thich-Thuong-Hieu-300x300.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/5-Cap-do-cua-Brand-Loyalty-4-Nguoi-Thich-Thuong-Hieu-768x768.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p>M\u1ee9c \u0111\u1ed9 n\u00e0y l\u00e0 \u0111i\u1ec3m chuy\u1ec3n ti\u1ebfp m\u00e0 t\u1ea1i \u0111\u00f3 ng\u01b0\u1eddi mua th\u00edch th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 b\u1eaft \u0111\u1ea7u h\u00ecnh th\u00e0nh m\u1ed1i li\u00ean h\u1ec7 \u1edf c\u1ea5p \u0111\u1ed9 t\u00ecnh c\u1ea3m c\u0169ng nh\u01b0 l\u00fd tr\u00ed v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>M\u1ed1i quan h\u1ec7 c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u ch\u1ee7 y\u1ebfu d\u1ef1a tr\u00ean c\u1ea3m x\u00fac, c\u00f3 ngh\u0129a l\u00e0 trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p, h\u1ecd kh\u00f4ng th\u1ec3 n\u00f3i r\u00f5 l\u00fd do t\u1ea1i sao h\u1ecd l\u1ea1i th\u00edch th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn v\u1eady. H\u1ecd ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 th\u00edch.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">C\u1ea5p \u0111\u1ed9 5: Ng\u01b0\u1eddi trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/5-Cap-do-cua-Brand-Loyalty-5-Nguoi-Trung-Thanh-Voi-Thuong-Hieu.jpg\" alt=\"C\u1ea5p \u0111\u1ed9 c\u1ee7a Brand Loyalty: Ng\u01b0\u1eddi trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-37184\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/5-Cap-do-cua-Brand-Loyalty-5-Nguoi-Trung-Thanh-Voi-Thuong-Hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/5-Cap-do-cua-Brand-Loyalty-5-Nguoi-Trung-Thanh-Voi-Thuong-Hieu-300x300.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/5-Cap-do-cua-Brand-Loyalty-5-Nguoi-Trung-Thanh-Voi-Thuong-Hieu-768x768.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p>\u1ede c\u1ea5p \u0111\u1ed9 n\u00e0y, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3ng m\u1ed9t vai tr\u00f2 t\u00edch c\u1ef1c trong cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y c\u1ee7a h\u1ecd. H\u1ecd t\u1ef1 h\u00e0o v\u1ec1 s\u1ef1 li\u00ean k\u1ebft c\u1ee7a h\u1ecd v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 tin r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u chia s\u1ebb ho\u1eb7c ph\u1ea3n \u00e1nh gi\u00e1 tr\u1ecb c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>\u0110\u1eb7c \u0111i\u1ec3m nh\u1eadn d\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p ch\u1eb7t ch\u1ebd v\u1edbi c\u00e1c gi\u00e1 tr\u1ecb c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd v\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng minh s\u1ebd th\u01b0\u1edfng cho nh\u1eefng ng\u01b0\u1eddi n\u00e0y c\u00e1c \u0111\u1eb7c quy\u1ec1n v\u1ec1 l\u00f2ng trung th\u00e0nh \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o \u0111\u00f3 l\u00e0 m\u1ed1i quan h\u1ec7 hai chi\u1ec1u.<\/p>\n\n\n\n<p>Nh\u01b0 v\u1eady, ta c\u00f3 th\u1ec3 th\u1ea5y:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>C\u1ea5p \u0111\u1ed9 1, 2 &#8211; ng\u01b0\u1eddi mua kh\u00f4ng c\u00f3 l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u nh\u01b0ng v\u1eabn c\u00f3 th\u1ec3 mua s\u1ea3n ph\u1ea9m<\/li>\n\n\n\n<li>C\u1ea5p \u0111\u1ed9 3 &#8211; ng\u01b0\u1eddi mua trung th\u00e0nh v\u1edbi s\u1ea3n ph\u1ea9m<\/li>\n\n\n\n<li>C\u1ea5p \u0111\u1ed9 4 &#8211; ng\u01b0\u1eddi mua \u1edf c\u1ea5p \u0111\u1ed9 chuy\u1ec3n ti\u1ebfp, h\u1ecd y\u00eau th\u00edch th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li>C\u1ea5p \u0111\u1ed9 5 &#8211; ng\u01b0\u1eddi mua trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>R\u00f5 r\u00e0ng, b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o c\u0169ng mu\u1ed1n nhi\u1ec1u kh\u00e1ch h\u00e0ng \u1edf \u0111\u1ec9nh kim t\u1ef1 th\u00e1p. Nh\u01b0ng l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c h\u1ecd?<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">4. 10 c\u00e1ch x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p>B\u1eaft \u0111\u1ea7u v\u1edbi c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u1edbi s\u1ea3n ph\u1ea9m l\u00e0 c\u00e1ch d\u1ec5 nh\u1ea5t \u0111\u1ec3 c\u00f3 kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Ho\u1ea1t \u0111\u1ed9ng chuy\u1ec3n \u0111\u1ed5i th\u00f4ng th\u01b0\u1eddng c\u0169ng xoay quanh vi\u1ec7c tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng, qu\u1ea3ng b\u00e1.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, nh\u01b0 \u0111\u00e3 n\u00f3i, \u0111\u1ec3 bi\u1ebfn kh\u00e1ch h\u00e0ng t\u1eeb c\u1ea5p \u0111\u1ed9 3 l\u00ean c\u1ea5p \u0111\u1ed9 4, 5 c\u1ea7n t\u1eadp trung v\u00e0o x\u00e2y d\u1ef1ng m\u1ed1i li\u00ean h\u1ec7 \u1edf c\u1ea5p \u0111\u1ed9 t\u00ecnh c\u1ea3m, c\u1ea3m x\u00fac. X\u00e2y d\u1ef1ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng khi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u tr\u1edf th\u00e0nh ng\u01b0\u1eddi \u0111\u1ed3ng h\u00e0nh t\u00edch c\u1ef1c trong cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y c\u1ee7a h\u1ecd.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/thuong-hieu-va-khach-hang-can-chia-se-gia-tri-chung-de-xay-dung-long-trung-thanh.jpg\" alt=\"\u0110\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u - Th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng c\u1ea7n chia s\u1ebb gi\u00e1 tr\u1ecb chung\" class=\"wp-image-33801\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/thuong-hieu-va-khach-hang-can-chia-se-gia-tri-chung-de-xay-dung-long-trung-thanh.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/thuong-hieu-va-khach-hang-can-chia-se-gia-tri-chung-de-xay-dung-long-trung-thanh-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/thuong-hieu-va-khach-hang-can-chia-se-gia-tri-chung-de-xay-dung-long-trung-thanh-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p>H\u01a1n th\u1ebf n\u1eefa, th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng c\u1ea7n <strong>chia s\u1ebb c\u00e1c gi\u00e1 tr\u1ecb chung<\/strong> v\u00e0 khi\u1ebfn cho h\u1ecd c\u1ea3m th\u1ea5y t\u1ef1 h\u00e0o. \u0110\u00e2y l\u00e0 c\u1ed1t l\u00f5i c\u1ee7a ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>L\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u l\u00e0 kh\u00f3 n\u1eafm b\u1eaft. Nh\u01b0ng khi \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c l\u00f2ng trung th\u00e0nh v\u1edbi s\u1ea3n ph\u1ea9m, th\u00ec vi\u1ec7c bi\u1ebfn n\u00f3 tr\u1edf th\u00e0nh l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u tr\u1edf th\u00e0nh kh\u1ea3 thi h\u01a1n.<\/p>\n\n\n\n<p>V\u00e0 t\u1ed1t nh\u1ea5t, n\u00ean b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">4.1. Hi\u1ec3u kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n<p>\u0110\u1ec3 nu\u00f4i d\u01b0\u1ee1ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng, vi\u1ec7c \u0111\u1ea7u ti\u00ean c\u1ea7n l\u00e0m l\u00e0 th\u1ef1c s\u1ef1 hi\u1ec3u v\u1ec1 h\u1ecd. T\u00ecm hi\u1ec3u t\u00ean h\u1ecd, tu\u1ed5i t\u00e1c, gi\u1edbi t\u00ednh\u2026 m\u1ed9t ng\u00e0y h\u1ecd tr\u1ea3i qua nh\u01b0 th\u1ebf n\u00e0o v\u00e0 th\u00f3i quen mua h\u00e0ng c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>T\u00ecm ra nh\u1eefng gi\u00e1 tr\u1ecb m\u00e0 h\u1ecd tin t\u01b0\u1edfng, mong mu\u1ed1n c\u1ea3m x\u00fac, suy ngh\u0129 s\u00e2u b\u00ean trong h\u1ecd \u0111\u1ec3 l\u00e0m c\u01a1 s\u1edf ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c, nh\u1eadn di\u1ec7n v\u00e0 c\u00e1c chi\u1ebfn thu\u1eadt c\u1ee5 th\u1ec3 kh\u00e1c.<\/p>\n\n\n\n<p>Nh\u1eefng d\u1eef li\u1ec7u n\u00e0y c\u00f3 th\u1ec3 thay \u0111\u1ed5i theo th\u1eddi gian, thay \u0111\u1ed5i theo bi\u1ebfn \u0111\u1ed9ng c\u1ee7a x\u00e3 h\u1ed9i, s\u1ef1 t\u0103ng l\u00ean c\u1ee7a tu\u1ed5i t\u00e1c\u2026 do \u0111\u00f3 c\u1ea7n \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt \u0111\u1ecbnh k\u1ef3 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u v\u1eabn \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u c\u00f3 \u00fd ngh\u0129a.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/chan-dung-khach-hang-muc-tieu.png\" alt=\"Ch\u00e2n dung kh\u00e1ch h\u00e0ng\" class=\"wp-image-6827\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/chan-dung-khach-hang-muc-tieu.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/chan-dung-khach-hang-muc-tieu-300x157.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/chan-dung-khach-hang-muc-tieu-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>V\u00ed d\u1ee5 ch\u00e2n dung kh\u00e1ch h\u00e0ng<\/em><\/p>\n\n\n\n<p>\u0110i\u1ec1u quan tr\u1ecdng, nh\u1eefng th\u00f4ng tin n\u00e0y t\u1eeb th\u1ef1c t\u1ebf, do kh\u00e1ch h\u00e0ng ch\u1ea5p nh\u1eadn chia s\u1ebb v\u1edbi b\u1ea1n, th\u00f4ng qua ph\u1ecfng v\u1ea5n, kh\u1ea3o s\u00e1t&#8230; (kh\u00f4ng ph\u1ea3i d\u1eef li\u1ec7u ph\u1ecfng \u0111o\u00e1n).<\/p>\n\n\n\n<p>X\u00e2y d\u1ef1ng m\u1ed1i quan l\u00e0 hai chi\u1ec1u v\u00e0 \u0111\u1ec3 g\u1ee3i m\u1edf ra c\u01a1 h\u1ed9i nh\u1eadn \u0111\u01b0\u1ee3c chia s\u1ebb t\u1eeb kh\u00e1n gi\u1ea3, tr\u01b0\u1edbc ti\u00ean b\u1ea1n c\u1ea7n chia s\u1ebb th\u00f4ng tin v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>VD: C\u1eadp nh\u1eadt tin t\u1ee9c v\u1ec1 doanh nghi\u1ec7p th\u01b0\u1eddng xuy\u00ean tr\u00ean social, website, b\u00e1o ch\u00ed. Chia s\u1ebb nh\u1eefng c\u00e2u chuy\u1ec7n kinh doanh v\u00e0 c\u1ea3 nh\u1eefng kh\u00f3 kh\u0103n\u2026 khi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean \u0111\u1eddi th\u01b0\u1eddng, th\u1ef1c t\u1ebf h\u01a1n \u0111\u1ec3 kh\u00e1n gi\u1ea3 c\u1ea3m th\u1ea5y tho\u1ea3i m\u00e1i h\u01a1n khi chia s\u1ebb th\u00f4ng tin c\u00e1 nh\u00e2n v\u1edbi b\u1ea1n.<\/p>\n\n\n\n<p><em>L\u01b0u \u00fd: Suy ngh\u0129 v\u1ec1 m\u1ed1i quan h\u1ec7 gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng gi\u1ed1ng nh\u01b0 \u0111\u1ed1i t\u00e1c c\u00f9ng ph\u00e1t tri\u1ec3n. Ch\u00ednh tr\u1ea3i nghi\u1ec7m \u0111\u00f4i b\u00ean c\u00f9ng c\u00f3 l\u1ee3i n\u00e0y s\u1ebd th\u00fac \u0111\u1ea9y l\u00f2ng trung th\u00e0nh v\u00e0 gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/xay-dung-chien-luoc-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> gi\u00fap \u0111\u1ecbnh h\u01b0\u1edbng ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p ngay t\u1eeb \u0111\u1ea7u.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">4.2. \u0110\u1ea7u t\u01b0 v\u00e0o nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/nhan-dien-thuong-hieu-tot-thuc-day-long-trung-thanh.jpg\" alt=\"Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t th\u00fac \u0111\u1ea9y l\u00f2ng trung th\u00e0nh\" class=\"wp-image-33798\" title=\"Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t th\u00fac \u0111\u1ea9y l\u00f2ng trung th\u00e0nh\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/nhan-dien-thuong-hieu-tot-thuc-day-long-trung-thanh.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/nhan-dien-thuong-hieu-tot-thuc-day-long-trung-thanh-300x300.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/nhan-dien-thuong-hieu-tot-thuc-day-long-trung-thanh-768x768.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u DELTA do Sao Kim thi\u1ebft k\u1ebf<\/em><\/p>\n\n\n\n<p>C\u00f3 r\u1ea5t nhi\u1ec1u \u0111i\u1ec1u c\u00f3 th\u1ec3 g\u00f3p ph\u1ea7n v\u00e0o x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng. Th\u00f4ng th\u01b0\u1eddng, n\u00f3 ph\u1ee5 thu\u1ed9c v\u00e0o <a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/xay-dung-thuong-hieu\/tinh-cach-thuong-hieu-la-gi-lam-the-nao-de-xac-dinh-tinh-cach-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a>, c\u00e1c gi\u00e1 tr\u1ecb c\u1ee7a b\u1ea1n v\u00e0 c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m \u0111\u1ed9c \u0111\u00e1o m\u00e0 kh\u00e1ch h\u00e0ng li\u00ean k\u1ebft v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>V\u00e0 v\u00ec c\u00e1c y\u1ebfu t\u1ed1 tr\u1ef1c quan l\u00e0 y\u1ebfu t\u1ed1 d\u1ec5 t\u1ea1o ra t\u00e1c \u0111\u1ed9ng nh\u1ea5t n\u00ean \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u0111\u1ea7u t\u01b0 \u0111\u1ee7 th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c v\u00e0o h\u00ecnh \u1ea3nh tr\u1ef1c quan c\u1ee7a m\u00ecnh, \u0111\u1ea7u t\u01b0 v\u00e0o b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1131\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/luy-y-y-nghia-mau-sac-trong-thiet-ke-nhan-dien-thuong-hieu.jpg\" alt=\"\u00dd ngh\u0129a m\u00e0u s\u1eafc trong thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-33802\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/luy-y-y-nghia-mau-sac-trong-thiet-ke-nhan-dien-thuong-hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/luy-y-y-nghia-mau-sac-trong-thiet-ke-nhan-dien-thuong-hieu-300x283.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/luy-y-y-nghia-mau-sac-trong-thiet-ke-nhan-dien-thuong-hieu-768x724.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>\u0110\u1ea3m b\u1ea3o m\u00e0u s\u1eafc ph\u00f9 h\u1ee3p v\u00ec b\u1ea3n ch\u1ea5t m\u00e0u s\u1eafc c\u00f3 th\u1ec3 d\u1eabn t\u1edbi c\u00e1c ph\u1ea3n \u1ee9ng c\u1ea3m x\u00fac kh\u00e1c nhau (trong nh\u1eefng n\u1ec1n v\u0103n h\u00f3a kh\u00e1c nhau c\u00f3 th\u1ec3 kh\u00e1c nhau).<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: Nh\u00ecn chung m\u00e0u \u0111\u1ecf \u1edf Ch\u00e2u \u00c1 t\u01b0\u1ee3ng tr\u01b0ng cho v\u1eadn may, ni\u1ec1m vui s\u1ef1 th\u1ecbnh v\u01b0\u1ee3ng v\u00e0 l\u1ec5 h\u1ed9i. \u1ede \u1ea4n \u0110\u1ed9 th\u00ec m\u00e0u \u0111\u1ecf t\u01b0\u1ee3ng tr\u01b0ng cho s\u1ef1 thu\u1ea7n khi\u1ebft, sinh s\u00f4i v\u00e0 th\u1ecbnh v\u01b0\u1ee3ng. \u1ede ph\u01b0\u01a1ng T\u00e2y th\u00ec \u0111\u1ea1i di\u1ec7n cho s\u1ef1 \u0111am m\u00ea, t\u00ecnh y\u00eau, h\u00e0nh \u0111\u1ed9ng v\u00e0 nguy hi\u1ec3m\u2026.<\/p>\n\n\n\n<p>Do \u0111\u00f3, n\u1ebfu mu\u1ed1n k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng \u1edf c\u1ea5p \u0111\u1ed9 s\u00e2u h\u01a1n, th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n s\u1eed d\u1ee5ng y\u1ebfu t\u1ed1 tr\u1ef1c quan \u0111\u1ec3 ph\u1ea3n \u00e1nh c\u00e1c gi\u00e1 tr\u1ecb ph\u00f9 h\u1ee3p.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/vi-du-mascot-Delta-do-Sao-Kim-thiet-ke.png\" alt=\"V\u00ed d\u1ee5 Mascot Delta do Sao Kim thi\u1ebft k\u1ebf\" class=\"wp-image-24128\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/vi-du-mascot-Delta-do-Sao-Kim-thiet-ke.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/vi-du-mascot-Delta-do-Sao-Kim-thiet-ke-300x157.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/vi-du-mascot-Delta-do-Sao-Kim-thiet-ke-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Mascot Delta do Sao Kim thi\u1ebft k\u1ebf<\/em><\/p>\n\n\n\n<p>L\u1ea5y v\u00ed d\u1ee5 T\u1eadp \u0111o\u00e0n x\u00e2y d\u1ef1ng Delta, l\u00e0 m\u1ed9t t\u1eadp \u0111o\u00e0n v\u1edbi l\u0129nh v\u1ef1c x\u00e2y d\u1ef1ng l\u00e0 c\u1ed1t l\u00f5i, m\u1ecdi nh\u00e2n vi\u00ean, c\u00f4ng nh\u00e2n \u0111\u1ec1u mong mu\u1ed1n \u0111\u01b0\u1ee3c &#8220;an to\u00e0n&#8221; khi l\u00e0m vi\u1ec7c t\u1ea1i c\u00f4ng tr\u01b0\u1eddng.<\/p>\n\n\n\n<p>An to\u00e0n thi c\u00f4ng \u0111\u1ea3m b\u1ea3o c\u00f4ng tr\u01b0\u1eddng lu\u00f4n ho\u1ea1t \u0111\u1ed9ng \u1ed5n \u0111\u1ecbnh, \u0111\u1ea3m b\u1ea3o ti\u1ebfn \u0111\u1ed9 v\u00e0 tr\u00e1nh m\u1ecdi r\u1eafc r\u1ed1i ph\u00e1p l\u00fd.<\/p>\n\n\n\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, an to\u00e0n c\u0169ng l\u00e0 gi\u00e1 tr\u1ecb m\u00e0 \u0111\u1ed1i t\u00e1c, ch\u1ee7 \u0111\u1ea7u t\u01b0 c\u1ee7a Delta coi tr\u1ecdng. Do \u0111\u00f3, khi t\u01b0 v\u1ea5n x\u00e2y d\u1ef1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u cho Delta, Sao Kim \u0111\u00e3 c\u00f9ng Delta ti\u1ebfn h\u00e0nh <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/thiet-ke-mascot\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>thi\u1ebft k\u1ebf mascot<\/strong><\/a> \u0111\u1ec3 h\u01b0\u1edbng d\u1eabn an to\u00e0n thi c\u00f4ng t\u1ea1i c\u00f4ng tr\u01b0\u1eddng.<\/p>\n\n\n\n<p>Sao Kim v\u00e0 Delta tin t\u01b0\u1edfng r\u1eb1ng, th\u01b0\u01a1ng hi\u1ec7u quan t\u00e2m \u0111\u1ebfn an to\u00e0n v\u00e0 n\u1ed7 l\u1ef1c duy tr\u00ec an to\u00e0n s\u1ebd gi\u00fap cho nh\u00e2n vi\u00ean an t\u00e2m l\u00e0m vi\u1ec7c v\u00e0 t\u1eeb \u0111\u00f3 g\u00e2y d\u1ef1ng uy t\u00edn trong m\u1eaft ch\u1ee7 \u0111\u1ea7u t\u01b0.<\/p>\n\n\n\n<p>Xa h\u01a1n n\u1eefa, v\u1edbi gi\u00e1 tr\u1ecb &#8220;an to\u00e0n&#8221; m\u00e0 Delta theo \u0111u\u1ed5i, Delta tin t\u01b0\u1edfng r\u1eb1ng kh\u00e1ch h\u00e0ng c\u00e1 nh\u00e2n c\u0169ng s\u1ebd tin t\u01b0\u1edfng v\u00e0o Delta v\u00e0 tin t\u01b0\u1edfng v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng d\u1ef1 \u00e1n Delta th\u1ef1c hi\u1ec7n.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1901\" height=\"1000\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/Du-an-thiet-ke-nhan-dien-thuong-hieu-delta-group-6.jpg\" alt=\"D\u1ef1 \u00e1n thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u Delta Group - 6\" class=\"wp-image-25359\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/Du-an-thiet-ke-nhan-dien-thuong-hieu-delta-group-6.jpg 1901w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/Du-an-thiet-ke-nhan-dien-thuong-hieu-delta-group-6-300x158.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/Du-an-thiet-ke-nhan-dien-thuong-hieu-delta-group-6-768x404.jpg 768w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/Du-an-thiet-ke-nhan-dien-thuong-hieu-delta-group-6-1536x808.jpg 1536w\" sizes=\"(max-width: 1901px) 100vw, 1901px\" \/><\/figure>\n<\/div>\n\n\n<p>\u0110\u00f3 ch\u00ednh l\u00e0 ph\u01b0\u01a1ng ph\u00e1p x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, \u0111\u1ec3 x\u00e2y d\u1ef1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ph\u1ea3i duy tr\u00ec s\u1ef1 NH\u1ea4T QU\u00c1N.<\/p>\n\n\n\n<p>80% th\u1eddi gian, ngu\u1ed3n l\u1ef1c \u0111\u1ec3 th\u1ec3 hi\u1ec7n m\u1ed9t nh\u1eadn di\u1ec7n nh\u1ea5t qu\u00e1n gi\u00fap x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nh\u1eadn di\u1ec7n nh\u1ea5t qu\u00e1n t\u1eeb c\u00e1c \u1ea5n ph\u1ea9m v\u0103n ph\u00f2ng, bao b\u00ec s\u1ea3n ph\u1ea9m, \u0111i\u1ec3m b\u00e1n\u2026<\/li>\n\n\n\n<li>Nh\u1eadn di\u1ec7n nh\u1ea5t qu\u00e1n tr\u00ean website, h\u00ecnh \u1ea3nh social, t\u00f4ng gi\u1ecdng tr\u00ean c\u00e1c k\u00eanh.<\/li>\n\n\n\n<li>Nh\u1ea5t qu\u00e1n gi\u00fap kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng nh\u1eadn ra v\u00e0 ghi nh\u1edb th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>H\u01a1n n\u1eefa, th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c s\u1ef1 \u201cnh\u1ea5t qu\u00e1n\u201d gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y th\u01b0\u01a1ng hi\u1ec7u \u201clu\u00f4n nh\u01b0 v\u1eady\u201d m\u1ed7i khi t\u01b0\u01a1ng t\u00e1c, t\u1eeb \u0111\u00f3 tin t\u01b0\u1edfng v\u00e0o c\u00e1c gi\u00e1 tr\u1ecb, l\u1eddi h\u1ee9a c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 x\u00e2y d\u1ef1ng n\u00ean l\u00f2ng trung th\u00e0nh.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e0ecff\"><em><strong>Ch\u00fa \u00fd<\/strong>: B\u1ea1n c\u1ea7n x\u00e2y d\u1ef1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p v\u00e0 \u1ea5n t\u01b0\u1ee3ng? Li\u00ean h\u1ec7 ngay v\u1edbi Sao Kim \u0111\u1ec3 nh\u1eadn <a href=\"https:\/\/www.saokim.com.vn\/en\/bao-gia-thiet-ke-bo-nhan-dien-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>b\u00e1o gi\u00e1 thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> ph\u00f9 h\u1ee3p<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">4.3. N\u00e2ng c\u1ea5p s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5<\/h3>\n\n\n\n<p>Ch\u1eafc ch\u1eafn, \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh kh\u00f4ng th\u1ec3 b\u1eaft \u0111\u1ea7u t\u1eeb m\u1ed9t s\u1ea3n ph\u1ea9m kh\u00f4ng c\u00f3 s\u1ee9c c\u1ea1nh tranh.<\/p>\n\n\n\n<p>S\u1ea3n ph\u1ea9m c\u00f3 s\u1ee9c c\u1ea1nh tranh t\u1ed1t l\u00e0 g\u1ed1c r\u1ec5 c\u1ee7a kinh doanh, kh\u00f4ng c\u00f3 g\u1ed1c r\u1ec5, m\u1ecdi th\u1ee9 doanh nghi\u1ec7p c\u1ed1 g\u1eafng x\u00e2y d\u1ef1ng cu\u1ed1i c\u00f9ng c\u0169ng kh\u00f4ng \u0111\u01b0\u1ee3c l\u00e2u d\u00e0i.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, n\u00e2ng c\u1ea5p s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 ph\u1ea7n l\u1edbn \u0111\u00f2i h\u1ecfi chi ph\u00ed t\u0103ng th\u00eam v\u00e0o m\u1ed7i s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 b\u00e1n ra.<\/p>\n\n\n\n<p>V\u00ec v\u1eady, \u0111\u1ea3m b\u1ea3o r\u1eb1ng hi\u1ec3u kh\u00e1ch h\u00e0ng, \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c ng\u01b0\u1ee1ng ch\u1ea5p nh\u1eadn chi tr\u1ea3 v\u00e0 gi\u00e1 tr\u1ecb t\u01b0\u01a1ng x\u1ee9ng h\u1ecd mu\u1ed1n nh\u1eadn \u0111\u01b0\u1ee3c v\u1edbi m\u1ee9c gi\u00e1. T\u1eeb \u0111\u00f3 c\u00f3 kh\u00f4ng gian \u0111\u1ec3 n\u00e2ng c\u1ea5p s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/nang-cap-san-pham-dich-vu-de-xay-dung-long-trung-thanh-voi-thuong-hieu.jpg\" alt=\"N\u00e2ng c\u1ea5p s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng\" class=\"wp-image-33805\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/nang-cap-san-pham-dich-vu-de-xay-dung-long-trung-thanh-voi-thuong-hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/nang-cap-san-pham-dich-vu-de-xay-dung-long-trung-thanh-voi-thuong-hieu-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/nang-cap-san-pham-dich-vu-de-xay-dung-long-trung-thanh-voi-thuong-hieu-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn n\u00e2ng c\u1ea5p ngay nh\u1eefng th\u1ee9 nh\u01b0 \u00edt t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn chi ph\u00ed c\u1eadn bi\u00ean nh\u01b0:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ed9i ng\u0169 t\u01b0 v\u1ea5n<\/li>\n\n\n\n<li>Quy tr\u00ecnh x\u1eed l\u00fd \u0111\u01a1n h\u00e0ng<\/li>\n\n\n\n<li>H\u1ec7 th\u1ed1ng Automation<\/li>\n\n\n\n<li>\u2026<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Sau \u0111\u00f3, \u0111\u1ea7u t\u01b0 v\u00e0o nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, c\u1ea3i ti\u1ebfn c\u00f4ng ngh\u1ec7 s\u1ea3n xu\u1ea5t&#8230;<\/p>\n\n\n\n<p>V\u00e0 l\u01b0u \u00fd, s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 kh\u00f4ng ch\u1ec9 n\u00ean ch\u1ec9 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 ch\u1ee9c n\u0103ng, ch\u00fang c\u0169ng ph\u1ea3i ph\u1ea3n \u00e1nh quan \u0111i\u1ec3m v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng. C\u1ed1 g\u1eafng \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 c\u00e2n b\u1eb1ng n\u00e0y s\u1ebd t\u1ea1o ra m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t h\u01a1n, th\u00e2n thi\u1ebft h\u01a1n.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">4.4. C\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n<p>Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng l\u00e0 to\u00e0n b\u1ed9 tr\u1ea3i nghi\u1ec7m, c\u1ea3m x\u00fac m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 \u0111\u01b0\u1ee3c trong h\u00e0nh tr\u00ecnh mua h\u00e0ng c\u1ee7a h\u1ecd. \u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn vi\u1ec7c c\u00f3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c l\u00f2ng trung th\u00e0nh v\u1edbi s\u1ea3n ph\u1ea9m hay kh\u00f4ng.<\/p>\n\n\n\n<p>M\u1ed9t l\u00fd do quan tr\u1ecdng khi\u1ebfn doanh nghi\u1ec7p c\u1ea7n c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng l\u00e0 \u201cV\u1ec1 b\u1ea3n ch\u1ea5t, s\u1ea3n ph\u1ea9m &amp; d\u1ecbch v\u1ee5 c\u1ee7a c\u00e1c doanh nghi\u1ec7p l\u00e0 gi\u1ed1ng nhau\u201d, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 so s\u00e1nh m\u1ecdi th\u1ee9 v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 kh\u00f3 c\u00f3 th\u1ec3 nh\u1eadn ra s\u1ea3n ph\u1ea9m n\u00e0o t\u1ed1t h\u01a1n r\u00f5 r\u1ec7t.<\/p>\n\n\n\n<p>H\u1ecd th\u1eadm ch\u00ed gh\u00e9 th\u0103m r\u1ea5t nhi\u1ec1u n\u01a1i \u0111\u1ec3 tham kh\u1ea3o tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<p>V\u00ec th\u1ebf, n\u1ebfu s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 kh\u00f4ng c\u00f3 l\u1ee3i th\u1ebf c\u1ea1nh tranh th\u1ef1c s\u1ef1 kh\u00e1c bi\u1ec7t, \u0111\u1ed9c quy\u1ec1n th\u00ec khi kh\u00e1ch h\u00e0ng ti\u1ebfp c\u1eadn, th\u01b0\u01a1ng hi\u1ec7u n\u00e0o th\u00fac \u0111\u1ea9y tr\u1ea3i nghi\u1ec7m, c\u1ea3m x\u00fac t\u1ed1t h\u01a1n s\u1ebd l\u00e0 ng\u01b0\u1eddi chi\u1ebfn th\u1eafng.<\/p>\n\n\n\n<p>C\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng b\u1eaft \u0111\u1ea7u t\u01b0 giai \u0111o\u1ea1n Nh\u1eadn bi\u1ebft &gt; Quan t\u00e2m &amp; So s\u00e1nh &gt; Quy\u1ebft \u0111\u1ecbnh mua &gt; Giao h\u00e0ng &amp; S\u1eed d\u1ee5ng (th\u1eadm ch\u00ed m\u1edf r\u1ed9ng h\u01a1n)<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/cai-thien-trai-nghiem-khach-hang-de-xay-dung-long-trung-thanh-voi-thuong-hieu.jpg\" alt=\"C\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-33806\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/cai-thien-trai-nghiem-khach-hang-de-xay-dung-long-trung-thanh-voi-thuong-hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/cai-thien-trai-nghiem-khach-hang-de-xay-dung-long-trung-thanh-voi-thuong-hieu-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/cai-thien-trai-nghiem-khach-hang-de-xay-dung-long-trung-thanh-voi-thuong-hieu-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p>V\u00e0 quan tr\u1ecdng, \u0111\u1ea7u t\u01b0 v\u00e0o nh\u00e2n vi\u00ean tr\u01b0\u1edbc ti\u00ean l\u00e0 m\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/p>\n\n\n\n<p>VD c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Giai \u0111o\u1ea1n nh\u1eadn bi\u1ebft<\/strong>: T\u1ea1o n\u1ed9i dung qu\u1ea3ng c\u00e1o vui v\u1ebb, th\u00e2n thi\u1ec7n kh\u00f4ng \u00e9p bu\u1ed9c khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y g\u1ea7n g\u0169i v\u00e0 th\u00fa v\u1ecb.<\/li>\n\n\n\n<li><strong>Giai \u0111o\u1ea1n quan t\u00e2m &amp; so s\u00e1nh<\/strong>: Cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft, d\u1ec5 d\u00e0ng so s\u00e1nh v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 t\u01b0\u01a1ng t\u1ef1. Nh\u00e2n vi\u00ean t\u01b0 v\u1ea5n gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc \u0111\u1ea7y \u0111\u1ee7, nhi\u1ec7t t\u00ecnh \u0111\u1ec3 t\u1ea1o c\u1ea3m gi\u00e1c y\u00ean t\u00e2m.<\/li>\n\n\n\n<li><strong>Giai \u0111o\u1ea1n quy\u1ebft \u0111\u1ecbnh mua<\/strong>: Khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y quy tr\u00ecnh thanh to\u00e1n d\u1ec5 d\u00e0ng, an t\u00e2m, c\u00f3 c\u00e1c qu\u00e0 t\u1eb7ng, m\u00e3 gi\u1ea3m gi\u00e1, \u01b0u \u0111\u00e3i \u0111\u1ec3 d\u1ec5 ra quy\u1ebft \u0111\u1ecbnh h\u01a1n. (gi\u1ea3m b\u1edbt s\u1ef1 \u0111au \u0111\u1edbn khi thanh to\u00e1n)<\/li>\n\n\n\n<li><strong>Giai \u0111o\u1ea1n giao h\u00e0ng &amp; s\u1eed d\u1ee5ng<\/strong>: Khi\u1ebfn kh\u00e1ch h\u00e0ng vui s\u01b0\u1edbng khi nh\u1eadn \u0111\u01b0\u1ee3c h\u00e0ng s\u1edbm h\u01a1n. Khi s\u1eed d\u1ee5ng h\u00e0i l\u00f2ng s\u1ea3n ph\u1ea9m v\u00ec gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c nhu c\u1ea7u (t\u01b0\u01a1ng x\u1ee9ng v\u1edbi gi\u00e1 ti\u1ec1n). Ngo\u00e0i ra c\u00f2n ch\u1ebf \u0111\u1ed9 b\u1ea3o h\u00e0nh t\u1ed1t v\u00e0 cung c\u1ea5p h\u1ed7 tr\u1ee3 k\u1ecbp th\u1eddi khi ph\u00e1t sinh v\u1ea5n \u0111\u1ec1.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>M\u1ed7i doanh nghi\u1ec7p c\u00f3 ph\u01b0\u01a1ng ph\u00e1p thi\u1ebft k\u1ebf v\u00e0 x\u00e2y d\u1ef1ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng kh\u00e1c nhau d\u1ef1a tr\u00ean c\u01a1 s\u1edf s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 v\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00e1c nhau.<\/p>\n\n\n\n<p>Doanh nghi\u1ec7p n\u00e0o c\u0169ng c\u1ed1 g\u1eafng \u0111\u1ec3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. V\u00ec v\u1eady, b\u00ean c\u1ea1nh x\u00e2y d\u1ef1ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1t, h\u00e3y l\u00e0m \u0111i\u1ec1u g\u00ec \u0111\u00f3 khi\u1ebfn tr\u1ea3i nghi\u1ec7m tr\u1edf n\u00ean \u0111\u1eb7c bi\u1ec7t, \u0111\u00e1ng nh\u1edb h\u01a1n \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/trai-nghiem-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/hanh-trinh-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/strong><\/a><\/li>\n\n\n\n<li>S\u1eed d\u1ee5ng <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/mascot-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>linh v\u1eadt th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> \u0111\u1ec3 th\u1ec3 hi\u1ec7n c\u1ea3m x\u00fac, c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m<\/li>\n\n\n\n<li>X\u00e2y d\u1ef1ng <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/trai-nghiem-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> (t\u1ed5ng th\u1ec3)<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">4.5. T\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n<p>B\u1ea1n c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 d\u1ea7n d\u1ea7n qu\u00ean b\u1ea1n n\u1ebfu b\u1ea1n kh\u00f4ng t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c b\u00e0i \u0111\u0103ng c\u1ee7a h\u1ecd tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. M\u1ed1i quan h\u1ec7 tr\u1edf n\u00ean l\u1ea1nh nh\u1ea1t v\u00e0 tr\u1edf th\u00e0nh ng\u01b0\u1eddi xa l\u1ea1.<\/p>\n\n\n\n<p>\u0110i\u1ec1u quan tr\u1ecdng \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh l\u00e0 ph\u1ea3i duy tr\u00ec m\u1ed1i quan h\u1ec7 \u1ea5m \u00e1p b\u1eb1ng c\u00e1ch t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng, t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n th\u01b0\u1eddng xuy\u00ean.<\/p>\n\n\n\n<p>Xu\u1ea5t hi\u1ec7n v\u00e0 t\u01b0\u01a1ng t\u00e1c m\u1ed7i ng\u00e0y khi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n trong cu\u1ed9c s\u1ed1ng c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>T\u01b0\u01a1ng t\u00e1c t\u1ea1o ra k\u1ebft n\u1ed1i \u1edf m\u1ee9c \u0111\u1ed9 s\u00e2u h\u01a1n v\u00e0 t\u1ea1o ra li\u00ean k\u1ebft b\u1ec1n v\u1eefng h\u01a1n.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1390\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/tang-tuong-tac-de-xay-dung-long-trung-thanh-thuong-hieu.jpg\" alt=\"T\u0103ng t\u01b0\u01a1ng t\u00e1c \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-33803\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/tang-tuong-tac-de-xay-dung-long-trung-thanh-thuong-hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/tang-tuong-tac-de-xay-dung-long-trung-thanh-thuong-hieu-259x300.jpg 259w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/tang-tuong-tac-de-xay-dung-long-trung-thanh-thuong-hieu-768x890.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c, tr\u1ea3 l\u1eddi comment c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1ea1o c\u1ed9ng \u0111\u1ed3ng chung v\u00e0 c\u00f9ng nhau chia s\u1ebb c\u00e1c th\u00f4ng tin h\u00e0ng ng\u00e0y.<\/p>\n\n\n\n<p>B\u1eb1ng c\u00e1ch h\u1ee3p nh\u1ea5t kh\u00e1ch h\u00e0ng v\u1ec1 nh\u1eefng \u0111i\u1ec3m chung, c\u00e1c giai \u0111o\u1ea1n trong cu\u1ed9c s\u1ed1ng v\u00e0 s\u1edf th\u00edch, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n c\u1ea3m gi\u00e1c th\u00e2n thu\u1ed9c g\u1eafn li\u1ec1n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh, khi\u1ebfn kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u00e0 g\u1eafn b\u00f3 h\u01a1n v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n<\/p>\n\n\n\n<p>B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng email marketing \u0111\u1ec3 t\u1ea1o ra c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n c\u00e1 nh\u00e2n h\u00f3a, t\u1ef1 \u0111\u1ed9ng.<\/p>\n\n\n\n<p>M\u1ed7i m\u1ed9t cu\u1ed9c tr\u00f2 chuy\u1ec7n, m\u1ed7i m\u1ed9t l\u1ea7n t\u01b0\u01a1ng t\u00e1c l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i \u0111\u1ec3 gi\u00fap h\u1ecd h\u00ecnh th\u00e0nh nh\u1eefng li\u00ean t\u01b0\u1edfng t\u00edch c\u1ef1c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>X\u00e2y d\u1ef1ng <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>chi\u1ebfn l\u01b0\u1ee3c email marketing hi\u1ec7u qu\u1ea3<\/strong><\/a> cao cho doanh nghi\u1ec7p<\/li>\n\n\n\n<li>Xay d\u1ef1ng <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/cach-lam-content-marketing-hieu-qua\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>chi\u1ebfn l\u01b0\u1ee3c content marketing<\/strong><\/a> th\u00f4ng minh<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">4.6. Khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng g\u1eedi feedback<\/h3>\n\n\n\n<p>B\u1ea5t k\u1ef3 ai c\u0169ng \u0111\u1ec1u c\u1ea3m th\u1ea5y t\u1ef1 h\u00e0o khi khi\u1ebfn m\u1ed9t ai \u0111\u00f3 tr\u1edf n\u00ean t\u1ed1t h\u01a1n. N\u1ebfu kh\u00e1ch h\u00e0ng khi\u1ebfn b\u1ea1n tr\u1edf n\u00ean t\u1ed1t h\u01a1n, h\u1ecd s\u1ebd c\u1ea3m th\u1ea5y t\u1ef1 h\u00e0o v\u1ec1 b\u1ea1n.<\/p>\n\n\n\n<p>Doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5 h\u00e0ng ch\u1ee5c nh\u00f3m kh\u00e1ch h\u00e0ng v\u00e0 h\u00e0ng tr\u0103m ho\u1ea1t \u0111\u1ed9ng m\u1ed7i th\u00e1ng &#8211; h\u00e0ng ng\u00e0n t\u01b0\u01a1ng t\u00e1c \u0111\u01b0\u1ee3c t\u1ea1o ra m\u1ed7i ng\u00e0y\u2026 v\u00ec th\u1ebf, kh\u00f4ng th\u1ec3 n\u00e0o tr\u00e1nh kh\u1ecfi nh\u1eefng sai l\u1ea7m.<\/p>\n\n\n\n<p>\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 c\u00e1ch x\u1eed l\u00fd th\u1ebf n\u00e0o v\u1edbi sai l\u1ea7m \u0111\u00f3.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/khuyen-khich-khach-hang-gui-feedback-de-xay-dung-long-trung-thanh-voi-thuong-hieu-1.jpg\" alt=\"Khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng g\u1eedi feedback \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-33813\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/khuyen-khich-khach-hang-gui-feedback-de-xay-dung-long-trung-thanh-voi-thuong-hieu-1.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/khuyen-khich-khach-hang-gui-feedback-de-xay-dung-long-trung-thanh-voi-thuong-hieu-1-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/khuyen-khich-khach-hang-gui-feedback-de-xay-dung-long-trung-thanh-voi-thuong-hieu-1-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p>Khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng g\u1eedi feedback l\u00e0 m\u1ed9t c\u00e1ch \u1ee9ng x\u1eed c\u1ee7a doanh nghi\u1ec7p tr\u01b0\u1edbc nh\u1eefng vi\u1ec7c ch\u01b0a ho\u00e0n h\u1ea3o.<\/p>\n\n\n\n<p>H\u00e3y \u0111\u1ec3 cho kh\u00e1ch h\u00e0ng th\u1ea5y doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 cao h\u1ecd nh\u01b0 th\u1ebf n\u00e0o v\u00e0 khi\u1ebfn h\u1ecd hi\u1ec3u doanh nghi\u1ec7p c\u1ee7a b\u1ea1n s\u1eb5n s\u00e0ng c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c\u2026<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n nh\u01b0:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>H\u1ecfi tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/li>\n\n\n\n<li>T\u1ea1o h\u00f2m th\u01b0 nh\u1eadn feedback<\/li>\n\n\n\n<li>Xin feedback sau khi cung c\u1ea5p d\u1ecbch v\u1ee5<\/li>\n\n\n\n<li>Th\u1ef1c hi\u1ec7n c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Kh\u00e1ch h\u00e0ng lu\u00f4n s\u1eb5n s\u00e0ng \u0111\u1ea7u t\u01b0 h\u01a1n v\u00e0o c\u00e1c doanh nghi\u1ec7p coi tr\u1ecdng \u00fd ki\u1ebfn c\u1ee7a h\u1ecd. \u0110\u1eebng ch\u1ec9 n\u00f3i r\u1eb1ng b\u1ea1n quan t\u00e2m \u0111\u1ebfn s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng m\u00e0 h\u00e3y th\u1ef1c s\u1ef1 tri\u1ec3n khai l\u1ea5y feedback v\u00e0 c\u1ea3i ti\u1ebfn. \u0110\u00e2y l\u00e0 b\u1eb1ng ch\u1ee9ng s\u1ed1ng \u0111\u1ec3 nu\u00f4i d\u01b0\u1ee1ng l\u00f2ng trung th\u00e0nh.<\/p>\n\n\n\n<p>L\u01b0u \u00fd: H\u00e3y n\u00f3i ra \u0111\u1ec3 kh\u00e1ch h\u00e0ng bi\u1ebft r\u1eb1ng b\u1ea1n ti\u1ebfp thu feedback v\u00e0 \u0111\u00e3 thay \u0111\u1ed5i \u0111\u1ec3 tr\u1edf n\u00ean t\u1ed1t h\u01a1n.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">4.7. T\u1ea1o ch\u01b0\u01a1ng tr\u00ecnh gi\u1edbi thi\u1ec7u<\/h3>\n\n\n\n<p>Ch\u01b0\u01a1ng tr\u00ecnh gi\u1edbi thi\u1ec7u th\u01b0\u1edfng nh\u1eefng l\u1ee3i \u00edch nh\u1ea5t \u0111\u1ecbnh n\u1ebfu h\u1ecd gi\u1edbi thi\u1ec7u c\u00f4ng ty, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u1edbi b\u1ea1n b\u00e8 ho\u1eb7c ng\u01b0\u1eddi th\u00e2n.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/tao-chuong-trinh-gioi-thieu-de-xay-dung-long-trung-thanh.jpg\" alt=\"T\u1ea1o ch\u01b0\u01a1ng tr\u00ecnh gi\u1edbi thi\u1ec7u \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-33808\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/tao-chuong-trinh-gioi-thieu-de-xay-dung-long-trung-thanh.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/tao-chuong-trinh-gioi-thieu-de-xay-dung-long-trung-thanh-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/tao-chuong-trinh-gioi-thieu-de-xay-dung-long-trung-thanh-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi m\u00e0 c\u00f2n gi\u1eef cho kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n quay tr\u1edf l\u1ea1i nhi\u1ec1u h\u01a1n, v\u00ec h\u1ecd hi\u1ec7n c\u00f3 \u0111\u1ed9ng l\u1ef1c h\u1ee3p t\u00e1c kinh doanh v\u1edbi b\u1ea1n.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, kh\u00f4ng ai mu\u1ed1n l\u00e0m kh\u00f4ng c\u00f4ng c\u1ea3, h\u1ecd s\u1ebd r\u1ea5t vui l\u00f2ng n\u1ebfu nh\u1eadn \u0111\u01b0\u1ee3c l\u1ee3i \u00edch g\u00ec \u0111\u00f3 (c\u00f3 th\u1ec3 kh\u00f4ng c\u1ea7n ph\u1ea3i b\u1eb1ng ti\u1ec1n m\u1eb7t)<\/p>\n\n\n\n<p>VD: B\u1ea1n c\u00f3 th\u1ec3 t\u1eb7ng m\u00e3 gi\u1edbi thi\u1ec7u, khi b\u1ea1n b\u00e8 c\u1ee7a kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c gi\u1ea3m gi\u00e1 10% (10% n\u00e0y th\u1ef1c t\u1ebf l\u00e0 chuy\u1ec3n t\u1eeb chi ph\u00ed Marketing b\u1edfi b\u1ea1n kh\u00f4ng c\u1ea7n l\u00e0m marketing \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng n\u00e0y)<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">4.8. T\u1ea1o ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<\/h3>\n\n\n\n<p>Ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c nh\u1eb1m th\u01b0\u1edfng cho nh\u1eefng kh\u00e1ch h\u00e0ng trung th\u00e0nh th\u01b0\u1eddng xuy\u00ean g\u1eafn b\u00f3 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 khuy\u1ebfn kh\u00edch c\u00e1c giao d\u1ecbch mua l\u1eb7p l\u1ea1i b\u1eb1ng c\u00e1ch cung c\u1ea5p chi\u1ebft kh\u1ea5u cho c\u00e1c th\u00e0nh vi\u00ean, \u01b0u \u0111\u00e3i \u0111\u1ed9c \u0111\u00e1o, s\u1ef1 ki\u1ec7n VIP, v.v.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/tao-chuong-trinh-khach-hang-than-thiet-de-xay-dung-long-trung-thanh-voi-thuong-hieu.jpg\" alt=\"T\u1ea1o ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-33812\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/tao-chuong-trinh-khach-hang-than-thiet-de-xay-dung-long-trung-thanh-voi-thuong-hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/tao-chuong-trinh-khach-hang-than-thiet-de-xay-dung-long-trung-thanh-voi-thuong-hieu-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/tao-chuong-trinh-khach-hang-than-thiet-de-xay-dung-long-trung-thanh-voi-thuong-hieu-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p>C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft c\u00f3 nhi\u1ec1u h\u00ecnh th\u1ee9c, t\u1eeb m\u00e3 gi\u1ea3m gi\u00e1 \u0111\u01a1n gi\u1ea3n \u0111\u1ebfn h\u1ec7 th\u1ed1ng \u0111i\u1ec3m th\u01b0\u1edfng ph\u1ee9c t\u1ea1p, nh\u01b0ng t\u1ea5t c\u1ea3 \u0111\u1ec1u h\u01b0\u1edbng t\u1edbi vi\u1ec7c \u0111\u01b0a kh\u00e1ch h\u00e0ng quay tr\u1edf l\u1ea1i g\u1eafn b\u00f3 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>M\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft c\u00f3 th\u1ec3:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi<\/li>\n\n\n\n<li>Gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i<\/li>\n\n\n\n<li>K\u00edch ho\u1ea1t l\u1ea1i c\u00e1c kh\u00e1ch h\u00e0ng kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng<\/li>\n\n\n\n<li>Th\u00fac \u0111\u1ea9y h\u1ecd chi ti\u00eau nhi\u1ec1u h\u01a1n<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">4.9. Theo d\u00f5i, l\u01b0u tr\u1eef &amp; ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n<p>D\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a m\u1ed7i doanh nghi\u1ec7p trong k\u1ef7 nguy\u00ean c\u00f4ng ngh\u1ec7.<\/p>\n\n\n\n<p>M\u1ed7i giao d\u1ecbch, t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi doanh nghi\u1ec7p \u0111\u1ec1u t\u1ea1o ra d\u1eef li\u1ec7u. Kh\u1ed1i d\u1eef li\u1ec7u n\u00e0y n\u1ebfu \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef, t\u00edch l\u0169y v\u00e0 ph\u00e2n t\u00edch \u0111\u00fang \u0111\u1eafn c\u00f3 th\u1ec3 gi\u00fap \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh, marketing hi\u1ec7u qu\u1ea3 cao.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/luu-tru-va-phan-tich-du-lieu-nguoi-dung.jpg\" alt=\"L\u01b0u tr\u1eef v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh\" class=\"wp-image-33816\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/luu-tru-va-phan-tich-du-lieu-nguoi-dung.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/luu-tru-va-phan-tich-du-lieu-nguoi-dung-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/luu-tru-va-phan-tich-du-lieu-nguoi-dung-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p>\u0110\u1eb7c bi\u1ec7t, c\u00f3 d\u1eef li\u1ec7u \u0111\u1ea7y \u0111\u1ee7 gi\u00fap doanh nghi\u1ec7p c\u00e1 nh\u00e2n h\u00f3a d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, c\u00e1 nh\u00e2n h\u00f3a qu\u1ea3ng c\u00e1o v\u00e0 duy tr\u00ec m\u1ed1i li\u00ean k\u1ebft hi\u1ec7u qu\u1ea3 &#8211; \u0111\u00e2y l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap x\u00e2y d\u1ef1ng trung th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>\u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, t\u1ed1i thi\u1ec3u doanh nghi\u1ec7p c\u1ea7n m\u1ed9t h\u1ec7 th\u1ed1ng l\u01b0u tr\u1eef th\u00f4ng tin kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 nh\u01b0 CRM. Sau \u0111\u00f3, th\u1ef1c hi\u1ec7n k\u1ebft n\u1ed1i d\u1eef li\u1ec7u t\u1eeb website, social v\u00e0 b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp v\u00e0o CRM \u0111\u1ec3 l\u01b0u tr\u1eef, qu\u1ea3n l\u00fd.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>Xem th\u00eam: H\u01b0\u1edbng d\u1eabn <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/cai-dat-google-analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>c\u00e0i \u0111\u1eb7t Google Analytics<\/strong><\/a> chuy\u00ean nghi\u1ec7p nh\u01b0 Agency qu\u1ea3ng c\u00e1o, theo d\u00f5i v\u00e0 l\u01b0u tr\u1eef d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng tr\u00ean website d\u1ec5 d\u00e0ng, hi\u1ec7u qu\u1ea3<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Doanh nghi\u1ec7p l\u1edbn, t\u1ed5ng c\u00f4ng ty, t\u1eadp \u0111o\u00e0n c\u00f3 kh\u1ea3 n\u0103ng t\u00e0i ch\u00ednh c\u00f3 th\u1ec3 s\u1eed d\u1ef1ng h\u1ec7 th\u1ed1ng ERP \u0111\u1ec3 l\u01b0u tr\u1eef, truy\u1ec1n t\u1ea3i th\u00f4ng su\u1ed1t trong su\u1ed1t qu\u00e1 tr\u00ecnh v\u1eadn h\u00e0nh kinh doanh, s\u1ea3n xu\u1ea5t.<\/p>\n\n\n\n<p>Khi d\u1eef li\u1ec7u \u0111\u00e3 \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef li\u00ean t\u1ee5c, l\u0169y k\u1ebf. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 l\u00e0m c\u01a1 s\u1edf cho c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh, marketing hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n\n<p>M\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 theo d\u00f5i d\u1eef li\u1ec7u ph\u1ed5 bi\u1ebfn:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Analytics (For Website, App)<\/li>\n\n\n\n<li>Appsflyer (For Mobile)<\/li>\n\n\n\n<li>Insider (For Web, App\u2026)<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>M\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u ph\u1ed5 bi\u1ebfn:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Data Studio (byGooogle)<\/li>\n\n\n\n<li>Power BI (by Microsoft)<\/li>\n\n\n\n<li>Tableau (by Salesforce)<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Ngo\u00e0i ra c\u00f2n c\u00f3 r\u1ea5t nhi\u1ec1u ph\u1ea7n m\u1ec1m ERP, CDP, \u2026 kh\u00e1c c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p l\u01b0u tr\u1eef v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u.<\/p>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/corporate-branding\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Corporate Branding<\/strong><\/a> &#8211; X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho t\u1ed5ng c\u00f4ng ty, t\u1eadp \u0111o\u00e0n<\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/quan-tri-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Quy tr\u00ecnh qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">4.10. Li\u00ean t\u1ee5c c\u1ea3i thi\u1ec7n<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/lien-tuc-toi-uu-de-xay-dung-va-duy-tri-long-trung-thanh-thuong-hieu.jpg\" alt=\"Li\u00ean t\u1ee5c t\u1ed1i \u01b0u, c\u1ea3i thi\u1ec7n \u0111\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-33817\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/lien-tuc-toi-uu-de-xay-dung-va-duy-tri-long-trung-thanh-thuong-hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/lien-tuc-toi-uu-de-xay-dung-va-duy-tri-long-trung-thanh-thuong-hieu-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/lien-tuc-toi-uu-de-xay-dung-va-duy-tri-long-trung-thanh-thuong-hieu-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p>X\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u1ea3i l\u00e0 c\u00f4ng vi\u1ec7c 1 + 1 = 2.<\/p>\n\n\n\n<p>X\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u0169ng kh\u00f4ng ch\u1eafc ch\u1eafn th\u00e0nh c\u00f4ng nh\u01b0 mong mu\u1ed1n cho d\u00f9 b\u1ea1n \u0111\u00e3 \u0111\u1ea7u t\u01b0 nhi\u1ec1u th\u1eddi gian c\u00f4ng s\u1ee9c.<\/p>\n\n\n\n<p>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh v\u00e0 t\u00e1c \u0111\u1ed9ng m\u1ea1nh h\u01b0\u1edfng m\u1ea1nh b\u1edfi th\u1eddi gian, kh\u00f4ng gian c\u0169ng nh\u01b0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n\n\n\n<p>V\u00ec v\u1eady, h\u00e3y nh\u1eadn th\u1ee9c r\u00f5 r\u00e0ng r\u1eb1ng doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i li\u00ean t\u1ee5c c\u1ea3i thi\u1ec7n ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh v\u00e0 cho kh\u00e1ch h\u00e0ng, c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau bi\u1ebft r\u1eb1ng b\u1ea1n \u0111ang c\u1ed1 g\u1eafng tr\u1edf n\u00ean t\u1ed1t h\u01a1n m\u1ed7i ng\u00e0y.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e6efff\"><em>Xem ngay <strong><a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/digital-marketing-tong-the\/\" target=\"_blank\" rel=\"noreferrer noopener\">d\u1ecbch v\u1ee5 Digital Marketing t\u1ed5ng th\u1ec3<\/a><\/strong> c\u1ee7a Sao Kim Branding. Ch\u00fang t\u00f4i gi\u00fap doanh nghi\u1ec7p tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch Digital Marketing \u0111a k\u00eanh \u0111\u1ed3ng b\u1ed9, duy tr\u00ec k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng li\u00ean t\u1ee5c tr\u00ean nhi\u1ec1u \u0111i\u1ec3m ch\u1ea1m. Theo d\u00f5i, \u0111o l\u01b0\u1eddng v\u00e0 t\u1ed1i \u01b0u t\u00e1c \u0111\u1ed9ng tr\u00ean t\u1eebng \u0111\u1ed3ng chi ph\u00ed.<\/em><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">5. V\u00ed d\u1ee5 ch\u01b0\u01a1ng tr\u00ecnh Brand Loyalty<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">5.1. The North Face<\/h3>\n\n\n\n<p>The North Face l\u00e0 th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang v\u00e0 \u0111\u1ed3 th\u1ec3 thao ngo\u00e0i tr\u1eddi n\u1ed5i ti\u1ebfng h\u00e0ng \u0111\u1ea7u th\u00e9 gi\u1edbi. H\u1ecd \u0111\u00e3 x\u00e2y d\u1ef1ng ch\u01b0\u01a1ng tr\u00ecnh North Face\u2019s XPLR Pass mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng s\u1ef1 linh ho\u1ea1t trong vi\u1ec7c l\u1ef1a ch\u1ecdn c\u00e1ch \u0111\u1ed5i \u0111i\u1ec3m th\u01b0\u1edfng v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi phong c\u00e1ch s\u1ed1ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1352\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/chuong-trinh-brand-loyalty-cua-the-north-face.jpg\" alt=\"Ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft XPLR PASS c\u1ee7a The North Face\" class=\"wp-image-33819\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/chuong-trinh-brand-loyalty-cua-the-north-face.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/chuong-trinh-brand-loyalty-cua-the-north-face-266x300.jpg 266w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/chuong-trinh-brand-loyalty-cua-the-north-face-768x865.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p>Kh\u00e1ch h\u00e0ng ki\u1ebfm \u0111\u01b0\u1ee3c \u0111i\u1ec3m kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft m\u1ed7i khi h\u1ecd mua h\u00e0ng ho\u1eb7c b\u1eb1ng c\u00e1ch tham d\u1ef1 c\u00e1c s\u1ef1 ki\u1ec7n, \u0111\u0103ng k\u00fd t\u1ea1i m\u1ed9t s\u1ed1 \u0111\u1ecba \u0111i\u1ec3m nh\u1ea5t \u0111\u1ecbnh ho\u1eb7c c\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng North Face.<\/p>\n\n\n\n<p>Khi \u0111\u1ed5i ph\u1ea7n th\u01b0\u1edfng, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111i\u1ec3m c\u1ee7a m\u00ecnh cho nh\u1eefng tr\u1ea3i nghi\u1ec7m du l\u1ecbch \u0111\u1ed9c \u0111\u00e1o nh\u01b0 leo n\u00fai \u1edf Nepal.<\/p>\n\n\n\n<p>Ngo\u00e0i nh\u1eefng tr\u1ea3i nghi\u1ec7m nh\u01b0 v\u1eady, The North Face c\u00f2n mang \u0111\u1ebfn nhi\u1ec1u l\u1ee3i \u00edch th\u00fa v\u1ecb cho c\u00e1c th\u00e0nh vi\u00ean nh\u01b0:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quy\u1ec1n truy c\u1eadp s\u1edbm v\u00e0o c\u00e1c b\u1ed9 s\u01b0u t\u1eadp phi\u00ean b\u1ea3n gi\u1edbi h\u1ea1n<\/li>\n\n\n\n<li>C\u01a1 h\u1ed9i m\u1eb7c th\u1eed c\u00e1c s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi ch\u00fang ra m\u1eaft c\u00f4ng ch\u00fang<\/li>\n\n\n\n<li>S\u1ea3n ph\u1ea9m th\u1eed nghi\u1ec7m.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Thay v\u00ec khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng chi ti\u00eau nhi\u1ec1u h\u01a1n v\u00e0 nh\u1eadn ph\u1ea7n th\u01b0\u1edfng, The North Face \u0111\u00e3 tr\u1ef1c ti\u1ebfp \u0111\u01b0a ra nh\u1eefng ph\u1ea7n th\u01b0\u1edfng \u0111\u1ed9c \u0111\u00e1o, ph\u00f9 h\u1ee3p v\u1edbi c\u00e1 t\u00ednh c\u1ee7a nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. Lo\u1ea1i tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o v\u00e0 \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp n\u00e0y x\u00e2y d\u1ef1ng m\u1ed1i li\u00ean h\u1ec7 c\u1ea3m x\u00fac v\u1edbi th\u01b0\u01a1ng hi\u1ec7u nhi\u1ec1u h\u01a1n l\u00e0 gi\u1ea3m gi\u00e1 s\u1ea3n ph\u1ea9m ti\u00eau chu\u1ea9n.<\/p>\n\n\n\n<p>M\u1eb7c d\u00f9 t\u00e0i tr\u1ee3 cho m\u1ed9t chuy\u1ebfn \u0111i \u0111\u1ebfn Nepal c\u00f3 th\u1ec3 l\u00e0 qu\u00e1 nhi\u1ec1u \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p nh\u1ecf, nh\u01b0ng ngu\u1ed3n c\u1ea3m h\u1ee9ng \u1edf \u0111\u00e2y l\u00e0 hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n v\u00e0 t\u1ea1o ra m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1eb7c bi\u1ec7t \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng m\u1ed1i quan h\u1ec7\/<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">5.2. Starbucks<\/h3>\n\n\n\n<p>Ch\u01b0\u01a1ng tr\u00ecnh Starbucks Rewards c\u00f3 l\u1ebd l\u00e0 m\u1ed9t trong nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft n\u1ed5i ti\u1ebfng nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi.<\/p>\n\n\n\n<p>Ng\u00e0y nay, c\u00e1c nh\u00e0 b\u00e1n l\u1ebb t\u1ea1o m\u1ed9t \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng v\u00e0 qu\u1ea3n l\u00fd c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft r\u1ea5t ph\u1ed5 bi\u1ebfn. Tuy nhi\u00ean, th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea7u ti\u00ean tri\u1ec3n khai \u00fd t\u01b0\u1edfng n\u00e0y v\u00e0 th\u00e0nh c\u00f4ng l\u1edbn \u0111\u00f3 l\u00e0 Starbucks.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/chuong-trinh-brand-loyalty-cua-starbucks.jpg\" alt=\"Ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft tr\u00ean \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng c\u1ee7a Starbucks\" class=\"wp-image-33821\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/chuong-trinh-brand-loyalty-cua-starbucks.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/chuong-trinh-brand-loyalty-cua-starbucks-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/chuong-trinh-brand-loyalty-cua-starbucks-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p>V\u1edbi ch\u01b0\u01a1ng tr\u00ecnh Starbucks Rewards, \u0111\u1ec3 t\u00edch l\u0169y \u0111i\u1ec3m (ho\u1eb7c sao) v\u00e0 \u0111\u1ed5i qu\u00e0, m\u00e3 gi\u1ea3m gi\u00e1, kh\u00e1ch h\u00e0ng c\u1ea7n mua c\u00e0 ph\u00ea b\u1eb1ng \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y \u0111\u00e3 gi\u00fap \u00edch g\u00ec cho Starbucks?<\/p>\n\n\n\n<p>B\u1eb1ng c\u00e1ch n\u00e0y, Starbucks \u0111\u00e3 c\u00f3 c\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u1ed5ng l\u1ed3 v\u1ec1 h\u00e0nh vi v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng khi h\u1ecd c\u00e0i \u0111\u1eb7t v\u00e0 s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng. D\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c thu th\u1eadp bao g\u1ed3m:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Th\u00f4ng tin c\u00e1 nh\u00e2n<\/li>\n\n\n\n<li>L\u1ecbch s\u1eed g\u1ecdi \u0111\u1ed3 u\u1ed1ng<\/li>\n\n\n\n<li>Gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i c\u1ee7a kh\u00e1ch h\u00e0ng<\/li>\n\n\n\n<li>M\u1ee5c y\u00eau th\u00edch theo m\u00f9a<\/li>\n\n\n\n<li>C\u00e1c \u0111\u1ecba \u0111i\u1ec3m th\u01b0\u1eddng gh\u00e9 th\u0103m<\/li>\n\n\n\n<li>v\u00e0 nhi\u1ec1u d\u1eef li\u1ec7u kh\u00e1c khi kh\u00e1ch h\u00e0ng cho ph\u00e9p truy c\u1eadp thi\u1ebft b\u1ecb c\u1ee7a h\u1ecd<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>T\u1ea5t c\u1ea3 d\u1eef li\u1ec7u n\u00e0y cho ph\u00e9p th\u01b0\u01a1ng hi\u1ec7u cung c\u1ea5p tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a t\u1ed1t h\u01a1n, c\u00e1c \u0111\u1eb7c quy\u1ec1n ph\u00f9 h\u1ee3p h\u01a1n v\u00e0 giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng li\u00ean t\u1ee5c.<\/p>\n\n\n\n<p>N\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 \u0111\u1ee7 t\u00e0i ch\u00ednh \u0111\u1ec3 t\u1ea1o \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng th\u00ec \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i tuy\u1ec7t v\u1eddi \u0111\u1ec3 thu th\u1eadp v\u00e0 qu\u1ea3n l\u00fd t\u1eadp trung d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng. Th\u00eam v\u00e0o \u0111\u00f3, vi\u1ec7c s\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng ph\u1ea7n th\u01b0\u1edfng s\u1ebd thu h\u00fat nh\u1eefng kh\u00e1ch h\u00e0ng trung th\u00e0nh quay tr\u1edf l\u1ea1i.<\/p>\n\n\n\n<p>N\u1ebfu kh\u00f4ng, m\u1ed9t h\u1ec7 th\u1ed1ng b\u00e1n h\u00e0ng POS c\u0169ng c\u00f3 th\u1ec3 ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">5.3. The Body Shop<\/h3>\n\n\n\n<p>Kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft \u0111\u1ec1u x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean qu\u00e0 t\u1eb7ng, gi\u1ea3m gi\u00e1 hay chi\u1ebft kh\u1ea5u.<\/p>\n\n\n\n<p>M\u1ed9t v\u00ed d\u1ee5 ti\u00eau bi\u1ec3u l\u00e0 ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft c\u1ee7a The Body Shop. H\u1ecd \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch \u0111\u01b0a quy\u1ec1n l\u1ee3i c\u1ee7a \u0111\u1ed9ng v\u1eadt tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n trong ch\u01b0\u01a1ng tr\u00ecnh c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/chuong-trinh-brand-loyalty-cua-the-body-shop.jpg\" alt=\"Ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft c\u1ee7a The Body Shop\" class=\"wp-image-33822\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/chuong-trinh-brand-loyalty-cua-the-body-shop.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/chuong-trinh-brand-loyalty-cua-the-body-shop-300x300.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/chuong-trinh-brand-loyalty-cua-the-body-shop-768x768.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>The Body Shop \u0111\u00e3 ch\u1ea1y ch\u01b0\u01a1ng tr\u00ecnh Cruelty Free International mang t\u00ean \u201cV\u0129nh vi\u1ec5n ch\u1ed1ng th\u1eed nghi\u1ec7m tr\u00ean \u0111\u1ed9ng v\u1eadt\u201d. Ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y \u0111\u00e3 thu h\u00fat \u0111\u01b0\u1ee3c 8 tri\u1ec7u ch\u1eef k\u00fd nh\u1eb1m k\u00eau g\u1ecdi Li\u00ean H\u1ee3p Qu\u1ed1c ban h\u00e0nh m\u1ed9t l\u1ec7nh c\u1ea5m to\u00e0n c\u1ea7u v\u1ec1 th\u1eed nghi\u1ec7m tr\u00ean \u0111\u1ed9ng v\u1eadt trong t\u1ea5t c\u1ea3 c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 th\u00e0nh ph\u1ea7n m\u1ef9 ph\u1ea9m th\u00f4ng qua m\u1ed9t C\u00f4ng \u01af\u1edbc Qu\u1ed1c t\u1ebf.<\/p>\n\n\n\n<p>B\u1eb1ng c\u00e1ch n\u00e0y, The Body Shop \u0111\u00e3 th\u00fac \u0111\u1ea9y gi\u00e1 tr\u1ecb \u201cnh\u00e2n \u00e1i\u201d trong s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00ednh m\u00ecnh v\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c, \u0111i\u1ec1u n\u00e0y khi\u1ebfn The Body Shop \u0111\u01b0\u1ee3c s\u1ef1 \u1ee7ng h\u1ed9 m\u1ea1nh m\u1ebd c\u1ee7a c\u00f4ng ch\u00fang.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft d\u1ef1a tr\u00ean vi\u1ec7c t\u1ed5 ch\u1ee9c ho\u1ea1t \u0111\u1ed9ng x\u00e3 h\u1ed9i. Kh\u00e1ch h\u00e0ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng tr\u1edf th\u00e0nh nh\u1eefng ng\u01b0\u1eddi trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u n\u1ebfu b\u1ea1n mang \u0111\u1ebfn c\u00e1c gi\u00e1 tr\u1ecb chung, h\u1eefu \u00edch. N\u00f3 c\u0169ng l\u00e0m n\u1ed5i b\u1eadt l\u1eadp tr\u01b0\u1eddng v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>L\u01b0u \u00fd: \u0110\u1ec3 hi\u1ec7u qu\u1ea3, h\u00e3y tri\u1ec3n khai ho\u1ea1t \u0111\u1ed9ng x\u00e3 h\u1ed9i, thi\u1ec7n nguy\u1ec7n h\u01b0\u1edbng \u0111\u1ebfn gi\u00e1 tr\u1ecb chung, b\u1ec1n v\u1eefng thay v\u00ec t\u1eadp trung v\u00e0o \u201cH\u1ed7 tr\u1ee3 XX tri\u1ec7u cho \u2026.\u201d, \u201cTrao t\u1eb7ng X t\u1ef7\u2026.\u201d<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">6. 6 Ch\u1ec9 s\u1ed1 quan tr\u1ecdng trong x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p>X\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p c\u1ea7n quan t\u00e2m \u0111\u1ebfn m\u1ed9t s\u1ed1 ch\u1ec9 s\u1ed1 nh\u01b0 sau:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">Ch\u1ec9 s\u1ed1 1: S\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n<p>N\u1ebfu kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng v\u1edbi nh\u1eefng g\u00ec b\u1ea1n cung c\u1ea5p, h\u1ecd s\u1ebd ti\u1ebfp t\u1ee5c quay l\u1ea1i. S\u1ef1 h\u00e0i l\u00f2ng l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Do \u0111\u00f3, \u0111\u1ea7u ti\u00ean doanh nghi\u1ec7p c\u1ea7n quan t\u00e2m v\u1ec1 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng t\u1ed5ng th\u1ec3 c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 hi\u1ec3u v\u1ec1 c\u00e1ch nh\u00ecn chung, c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n \u0111ang \u0111\u00e1p \u1ee9ng ho\u1eb7c (t\u1ed1t h\u01a1n l\u00e0) v\u01b0\u1ee3t qu\u00e1 mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, h\u00e3y nh\u1edb r\u1eb1ng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 v\u1ec1 m\u1ed9t kh\u00eda c\u1ea1nh duy nh\u1ea5t c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 h\u00e0i l\u00f2ng v\u1edbi m\u1ee9c gi\u00e1 h\u1ecd \u0111ang tr\u1ea3 nh\u01b0ng c\u00f3 th\u1ec3 ch\u01b0a h\u00e0i l\u00f2ng v\u1edbi s\u1ef1 ti\u1ec7n l\u1ee3i khi mua s\u1eafm.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"629\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/Trai-Nghiem-Khach-Hang-Cong-thuc-tinh-CSAT.jpg\" alt=\"C\u00f4ng th\u1ee9c t\u00ednh ch\u1ec9 s\u1ed1 CSAT\" class=\"wp-image-31111\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/Trai-Nghiem-Khach-Hang-Cong-thuc-tinh-CSAT.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/Trai-Nghiem-Khach-Hang-Cong-thuc-tinh-CSAT-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/Trai-Nghiem-Khach-Hang-Cong-thuc-tinh-CSAT-768x403.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>C\u00f4ng th\u1ee9c t\u00ednh ch\u1ec9 s\u1ed1 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/em><\/p>\n\n\n\n<p>Ho\u1eb7c, h\u1ecd c\u00f3 th\u1ec3 h\u00e0i l\u00f2ng v\u1edbi nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n nh\u01b0ng kh\u00f4ng h\u00e0i l\u00f2ng v\u1edbi tr\u1ea3i nghi\u1ec7m t\u1ed5ng th\u1ec3. Khi n\u1eafm b\u1eaft s\u1ed1 li\u1ec7u n\u00e0y, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i t\u00ecm hi\u1ec3u s\u00e2u nh\u1ea5t c\u00f3 th\u1ec3. B\u1ea1n c\u00f3 th\u1ec3 h\u1ecfi t\u1ef1 h\u1ecfi ch\u00ednh m\u00ecnh v\u00e0 kh\u00e1ch h\u00e0ng nh\u1eefng c\u00e2u h\u1ecfi nh\u01b0:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 thu\u1eadn ti\u1ec7n h\u01a1n cho kh\u00e1ch b\u1ea1n?<\/li>\n\n\n\n<li>So v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang ta t\u1ed1t h\u01a1n, k\u00e9m h\u01a1n hay t\u01b0\u01a1ng \u0111\u01b0\u01a1ng nhau?<\/li>\n\n\n\n<li>Nh\u00e2n vi\u00ean d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi c\u1ee7a b\u1ea1n t\u1ed1t nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n\n\n\n<li>Kh\u1ea3 n\u0103ng b\u1ea1n gi\u1edbi thi\u1ec7u ch\u00fang t\u00f4i cho nh\u1eefng ng\u01b0\u1eddi kh\u00e1c nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n\n\n\n<li>L\u00f2ng trung th\u00e0nh x\u00e2y d\u1ef1ng khi kh\u00e1ch h\u00e0ng cam k\u1ebft v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 mua h\u00e0ng l\u1eb7p l\u1ea1i theo th\u1eddi gian. B\u1ea1n mu\u1ed1n hi\u1ec3u \u0111i\u1ec1u g\u00ec \u0111ang truy\u1ec1n c\u1ea3m h\u1ee9ng cho cam k\u1ebft \u0111\u00f3 t\u1eeb ph\u00eda h\u1ecd?<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">Ch\u1ec9 s\u1ed1 2: Ni\u1ec1m tin th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>T\u1ea5t c\u1ea3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i gi\u00e0nh \u0111\u01b0\u1ee3c v\u00e0 gi\u1eef \u0111\u01b0\u1ee3c l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o l\u00f2ng trung th\u00e0nh.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/niem-tin-thuong-hieu.png\" alt=\"Ni\u1ec1m tin th\u01b0\u01a1ng hi\u1ec7u x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh\" class=\"wp-image-33869\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/niem-tin-thuong-hieu.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/niem-tin-thuong-hieu-300x200.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/niem-tin-thuong-hieu-768x512.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p>L\u00f2ng tin \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng n\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c ng\u00e2n h\u00e0ng, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ho\u1eb7c d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe.<\/p>\n\n\n\n<p>Ngay c\u1ea3 khi b\u1ea1n kh\u00f4ng kinh doanh trong nh\u1eefng ng\u00e0nh \u0111\u00f3, b\u1ea1n c\u1ea7n c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a kh\u00e1ch h\u00e0ng n\u1ebfu b\u1ea1n mu\u1ed1n h\u1ecd d\u00f9ng th\u1eed c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u1edbi ho\u1eb7c th\u1eadm ch\u00ed ho\u00e0n th\u00e0nh c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>\u1ede chi\u1ec1u ng\u01b0\u1ee3c l\u1ea1i, h\u00e3y \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 tin t\u01b0\u1edfng m\u00e0 kh\u00e1ch h\u00e0ng d\u00e0nh cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u \u0111\u1eb7t nh\u1eefng c\u00e2u h\u1ecfi nh\u01b0:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>B\u1ea1n tin t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ch\u00fang t\u00f4i nh\u01b0 th\u1ebf n\u00e0o (\u0111\u00e1nh gi\u00e1 \u0111i\u1ec3m t\u1eeb 1-7)?<\/li>\n\n\n\n<li>L\u00e0m th\u1ebf n\u00e0o ch\u00fang t\u00f4i c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng c\u1ee7a b\u1ea1n?<\/li>\n\n\n\n<li>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ch\u00fang t\u00f4i gi\u1eef \u0111\u01b0\u1ee3c ni\u1ec1m tin c\u1ee7a b\u1ea1n?<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>T\u1eeb nh\u1eefng d\u1eef li\u1ec7u n\u00e0y, ti\u1ebfn h\u00e0nh c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m, quy tr\u00ecnh b\u00e1n h\u00e0ng, ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng, d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng cao h\u01a1n.<\/p>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: H\u01b0\u1edbng d\u1eabn <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/ke-hoach-truyen-thong-marketing-tich-hop-imc\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch IMC<\/strong><\/a> &#8211; k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">Ch\u1ec9 s\u1ed1 3: Ch\u1ec9 s\u1ed1 k\u00ednh tr\u1ecdng th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>L\u00f2ng k\u00ednh tr\u1ecdng th\u01b0\u01a1ng hi\u1ec7u hay thi\u1ec7n ch\u00ed l\u00e0 s\u1ef1 t\u00f4n tr\u1ecdng \u1edf m\u1ee9c cao c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<p>Kh\u00f4ng n\u00ean nh\u1ea7m l\u1eabn v\u1edbi m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t. M\u1eb7c d\u00f9 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn nhi\u1ec1u (m\u1ed9t \u0111i\u1ec1u t\u1ed1t), nh\u01b0ng tr\u00ean th\u1ef1c t\u1ebf, n\u00f3 c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao hay kh\u00f4ng x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t (\u0111\u00e2y l\u00e0 \u0111i\u1ec1u kh\u00f4ng t\u1ed1t).<\/p>\n\n\n\n<p>T\u1eeb nh\u1eadn bi\u1ebft t\u1ea1o ra nh\u1eadn th\u1ee9c v\u00e0 t\u1eeb nh\u1eadn th\u1ee9c t\u1ea1o ra s\u1ef1 t\u00f4n tr\u1ecdng.<\/p>\n\n\n\n<p>L\u00f2ng t\u00f4n tr\u1ecdng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 t\u00ecnh c\u1ea3m thu\u1eadn l\u1ee3i \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111i\u1ec1u n\u00e0y mang l\u1ea1i t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn vi\u1ec7c x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00e2u h\u1ecfi nh\u01b0:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>B\u1ea1n \u0111\u00e1nh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ch\u00fang t\u00f4i t\u00edch c\u1ef1c nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n\n\n\n<li>B\u1ea1n th\u00edch th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ch\u00fang t\u00f4i h\u01a1n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a ch\u00fang t\u00f4i?<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">Ch\u1ec9 s\u1ed1 4 v\u00e0 5: C\u1ea3m nh\u1eadn ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 gi\u00e1 tr\u1ecb<\/h3>\n\n\n\n<p>C\u1ea3m nh\u1eadn ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u l\u00e0 \u00fd ki\u1ebfn \u200b\u200bc\u1ee7a h\u1ecd v\u1ec1 kh\u1ea3 n\u0103ng c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u c\u1ee5 th\u1ec3 trong vi\u1ec7c \u0111\u00e1p \u1ee9ng mong \u0111\u1ee3i c\u1ee7a h\u1ecd:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>B\u1ea1n s\u1ebd coi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ch\u00fang t\u00f4i \u0111\u00e1ng tin c\u1eady \u0111\u1ebfn m\u1ee9c n\u00e0o?<\/li>\n\n\n\n<li>B\u1ea1n \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang t\u00f4i nh\u01b0 th\u1ebf n\u00e0o?<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>C\u00f3 li\u00ean quan m\u1eadt thi\u1ebft v\u1edbi c\u1ea3m nh\u1eadn ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 c\u1ea3m nh\u1eadn gi\u00e1 tr\u1ecb &#8211; quan \u0111i\u1ec3m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3 \u0111\u1ed1i v\u1edbi h\u1ecd.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: m\u1ed9t ng\u01b0\u1eddi c\u00f3 th\u1ec3 coi Tesla Motors nh\u01b0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n xu\u1ea5t c\u00e1c lo\u1ea1i xe \u0111i\u1ec7n s\u00e1ng t\u1ea1o, h\u1ea5p d\u1eabn, ng\u1ea1c nhi\u00ean v\u00e0 th\u00fa v\u1ecb s\u1ebd \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng kh\u00e1 cao. Tuy nhi\u00ean, n\u1ebfu ch\u00ednh ng\u01b0\u1eddi \u0111\u00f3 cho r\u1eb1ng xe Tesla gi\u00e1 cao, th\u00ec c\u1ea3m nh\u1eadn gi\u00e1 tr\u1ecb l\u1ea1i c\u00f3 th\u1ec3 th\u1ea5p.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 c\u00e2u h\u1ecfi kh\u1ea3o s\u00e1t l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u \u0111o l\u01b0\u1eddng c\u1ea3m nh\u1eadn gi\u00e1 tr\u1ecb:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>[Th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c s\u1ea3n ph\u1ea9m] c\u00f3 gi\u00e1 tr\u1ecb nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ed1i v\u1edbi b\u1ea1n?<\/li>\n\n\n\n<li>Kh\u1ea3 n\u0103ng b\u1ea1n chuy\u1ec3n \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u l\u00e0 bao nhi\u00eau n\u1ebfu m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u thay th\u1ebf \u0111\u01b0\u1ee3c b\u00e1n \u1edf m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m thu\u1eadn ti\u1ec7n h\u01a1n?<\/li>\n\n\n\n<li>Kh\u1ea3 n\u0103ng b\u1ea1n chuy\u1ec3n \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u l\u00e0 bao nhi\u00eau n\u1ebfu m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u thay th\u1ebf c\u00f3 gi\u00e1 r\u1ebb h\u01a1n?<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">Ch\u1ec9 s\u1ed1 6: Ch\u1ec9 s\u1ed1 ng\u01b0\u1eddi \u1ee7ng h\u1ed9<\/h3>\n\n\n\n<p>Net Promoter Score, hay NPS, th\u01b0\u1eddng \u0111\u01b0\u1ee3c coi l\u00e0 &#8216;C\u00e2u h\u1ecfi cu\u1ed1i c\u00f9ng&#8217; v\u00ec qua \u0111\u00f3, ch\u00fang ta c\u00f3 th\u1ec3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u \u0111i\u1ec1u.<\/p>\n\n\n\n<p>Ch\u1ec9 c\u1ea7n h\u1ecfi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n v\u1ec1 kh\u1ea3 n\u0103ng h\u1ecd gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n cho b\u1ea1n b\u00e8 ho\u1eb7c \u0111\u1ed3ng nghi\u1ec7p, b\u1ea1n s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c th\u00f4ng tin chi ti\u1ebft v\u1ec1 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng, m\u1ee9c \u0111\u1ed9 s\u1eb5n s\u00e0ng chia s\u1ebb nh\u1eefng l\u1eddi truy\u1ec1n mi\u1ec7ng t\u00edch c\u1ef1c v\u1ec1 \u0111i\u1ec1u \u0111\u00f3 v\u00e0 h\u1ecd trung th\u00e0nh v\u1edbi b\u1ea1n nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"629\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/Trai-Nghiem-Khach-Hang-Danh-Gia-Chi-So-NPS-1.jpg\" alt=\"\u0110o l\u01b0\u1eddng ch\u1ec9 s\u1ed1 ng\u01b0\u1eddi \u1ee7ng h\u1ed9 NPS\" class=\"wp-image-31104\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/Trai-Nghiem-Khach-Hang-Danh-Gia-Chi-So-NPS-1.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/Trai-Nghiem-Khach-Hang-Danh-Gia-Chi-So-NPS-1-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/Trai-Nghiem-Khach-Hang-Danh-Gia-Chi-So-NPS-1-768x403.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p>Sau \u0111\u00f3 t\u00ednh to\u00e1n \u0111\u1ec3 t\u00ecm ra ch\u1ec9 s\u1ed1 NPS (%)<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"629\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/Trai-Nghiem-Khach-Hang-Cong-thuc-tinh-NPS.jpg\" alt=\"C\u00f4ng th\u1ee9c t\u00ednh ch\u1ec9 s\u1ed1 NPS\" class=\"wp-image-31112\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/Trai-Nghiem-Khach-Hang-Cong-thuc-tinh-NPS.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/Trai-Nghiem-Khach-Hang-Cong-thuc-tinh-NPS-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/Trai-Nghiem-Khach-Hang-Cong-thuc-tinh-NPS-768x403.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Cu\u1ed1i c\u00f9ng, kh\u00e1ch h\u00e0ng s\u1ebd ch\u1ec9 gi\u1edbi thi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n n\u1ebfu h\u1ecd <strong>trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/strong> \u0111\u00f3 (\u0111\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao 2\/3 trong s\u1ed1 1000 c\u00f4ng ty trong danh s\u00e1ch Fortune 1000 hi\u1ec7n s\u1eed d\u1ee5ng NPS nh\u01b0 m\u1ed9t th\u01b0\u1edbc \u0111o ch\u00ednh v\u1ec1 s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u).<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<span style=\"--tl-form-height-m:805.375px;--tl-form-height-t:647.594px;--tl-form-height-d:647.594px;\" class=\"tl-placeholder-f-type-shortcode_33866 tl-preload-form\"><span><\/span><\/span>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">T\u1ed5ng k\u1ebft v\u1ec1 Brand Loyalty<\/h2>\n\n\n\n<p>L\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng t\u1ef1 sinh ra v\u00e0 c\u0169ng kh\u00f4ng t\u1ef1 nhi\u00ean m\u00e0 m\u1ea5t \u0111i. \u0110\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, doanh nghi\u1ec7p c\u1ee7a b\u1ea1n ph\u1ea3i b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf t\u1ed1t.<\/p>\n\n\n\n<p>V\u00e0 \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 c\u1ea7n ph\u1ea3i li\u00ean t\u1ee5c l\u00e0m vi\u1ec7c v\u1edbi c\u00f4ng ch\u00fang, kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh \u0111\u1ec3 b\u1ed3i d\u01b0\u1ee1ng l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Li\u00ean h\u1ec7 v\u1edbi <a href=\"https:\/\/www.saokim.com.vn\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a> ngay n\u1ebfu b\u1ea1n c\u1ea7n l\u00e0m vi\u1ec7c v\u1edbi chuy\u00ean gia t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u, ch\u00fang t\u00f4i s\u1eb5n s\u00e0ng l\u1eafng nghe v\u00e0 mang \u0111\u1ebfn cho b\u1ea1n <a href=\"https:\/\/www.saokim.com.vn\/en\/bao-gia-chi-phi-xay-dung-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>gi\u1ea3i ph\u00e1p x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> to\u00e0n di\u1ec7n, hi\u1ec7u qu\u1ea3 v\u00e0 ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e0ecff\">G\u1ecdi ngay <strong><a href=\"tel:0964699499\" target=\"_blank\" rel=\"noreferrer noopener\">0964.699.499<\/a><\/strong> ho\u1eb7c g\u1eedi email qua <strong><a href=\"mailto:contact@saokim.com.vn\" target=\"_blank\" rel=\"noreferrer noopener\">contact@saokim.com.vn<\/a><\/strong> \u0111\u1ec3 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 nhanh ch\u00f3ng.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Sao Kim t\u1ea1i:&nbsp;<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Blog Sao Kim<\/strong><\/a>,&nbsp;<a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>C\u1ea9m Nang Sao Kim<\/strong><\/a>&nbsp;<\/p>\n\n\n\n<p><strong>Facebook:<\/strong>&nbsp;<a href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p><strong>Case study Behance<\/strong>:&nbsp;<a href=\"https:\/\/www.behance.net\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p>#SaoKim #SaoKimBranding #BrandLoyalty<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>T\u00ecm hi\u1ec3u v\u1ec1 Brand Loyalty (l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u), t\u1ea7m quan tr\u1ecdng v\u00e0 c\u00e1ch x\u00e2y d\u1ef1ng c\u0169ng nh\u01b0 \u0111o l\u01b0\u1eddng l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n","protected":false},"author":24,"featured_media":33751,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195],"tags":[],"class_list":["post-33748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cam-nang"],"acf":[],"views":1364,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/33748","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=33748"}],"version-history":[{"count":1,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/33748\/revisions"}],"predecessor-version":[{"id":56321,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/33748\/revisions\/56321"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/33751"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=33748"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=33748"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=33748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}