{"id":33875,"date":"2022-08-15T15:48:42","date_gmt":"2022-08-15T08:48:42","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=33875"},"modified":"2022-11-02T08:48:50","modified_gmt":"2022-11-02T01:48:50","slug":"trai-nghiem-thuong-hieu","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/trai-nghiem-thuong-hieu\/","title":{"rendered":"Thi\u1ebft k\u1ebf Tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"\n<p><strong>Tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u<\/strong> (Brand Experience) l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, tr\u1ea3i nghi\u1ec7m nh\u00e2n vi\u00ean, tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng\u2026<\/p>\n\n\n\n<p>Tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u t\u00edch c\u1ef1c gi\u00fap thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 t\u0103ng tr\u01b0\u1edfng kinh doanh theo c\u1ea5p s\u1ed1 nh\u00e2n. \u0110\u00e2y l\u00e0 t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 b\u1ea1n c\u1ea7n bi\u1ebft v\u1ec1 <strong>thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/thiet-ke-trai-nghiem-thuong-hieu-brand-experience-1.png\" alt=\"Thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u (Brand Experience)\" class=\"wp-image-33893\" title=\"Thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/thiet-ke-trai-nghiem-thuong-hieu-brand-experience-1.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/thiet-ke-trai-nghiem-thuong-hieu-brand-experience-1-300x157.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/thiet-ke-trai-nghiem-thuong-hieu-brand-experience-1-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">1. Tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/h2>\n\n\n\n<p><strong>Tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u<\/strong> (<strong>Brand Experience<\/strong>) l\u00e0 m\u1ecdi <strong>c\u1ea3m x\u00fac<\/strong>, <strong>nh\u1eadn th\u1ee9c<\/strong>, <strong>suy ngh\u0129<\/strong> v\u00e0 <strong>c\u1ea3m nh\u1eadn<\/strong> m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 khi ti\u1ebfp x\u00fac v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>C\u0169ng c\u1ea7n hi\u1ec3u r\u1eb1ng tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u l\u00e0 ch\u1ee7 quan. M\u1eb7c d\u00f9 c\u00f3 th\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m mong mu\u1ed1n, nh\u01b0ng c\u1ee5 th\u1ec3 m\u1ed7i ng\u01b0\u1eddi l\u1ea1i h\u00ecnh th\u00e0nh nh\u1eefng tr\u1ea3i nghi\u1ec7m kh\u00f4ng ho\u00e0n to\u00e0n gi\u1ed1ng nhau.<\/p>\n\n\n\n<p>Tr\u00ean th\u1ef1c t\u1ebf, cho d\u00f9 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 c\u1ed1 g\u1eafng t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c nh\u01b0ng v\u1eabn c\u00f3 nh\u1eefng ng\u01b0\u1eddi ph\u1ea3n \u1ee9ng l\u1ea1i theo h\u01b0\u1edbng ti\u00eau c\u1ef1c.<\/p>\n\n\n\n<p>Do \u0111\u00f3, m\u1ee5c ti\u00eau kh\u00f4ng ph\u1ea3i l\u00e0 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi m\u00e0 l\u00e0 t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c cho nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/moi-quan-he-giua-trai-nghiem-thuong-hieu-va-trai-nghiem-khach-hang-va-trai-nghiem-nguoi-dung.png\" alt=\"M\u1ed1i quan h\u1ec7 gi\u1eefa tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u (BX) v\u1edbi tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng (UX) v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng (CX)\" class=\"wp-image-33898\" title=\"M\u1ed1i quan h\u1ec7 gi\u1eefa BX v\u00e0 UX v\u00e0 CX\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/moi-quan-he-giua-trai-nghiem-thuong-hieu-va-trai-nghiem-khach-hang-va-trai-nghiem-nguoi-dung.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/moi-quan-he-giua-trai-nghiem-thuong-hieu-va-trai-nghiem-khach-hang-va-trai-nghiem-nguoi-dung-300x200.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/moi-quan-he-giua-trai-nghiem-thuong-hieu-va-trai-nghiem-khach-hang-va-trai-nghiem-nguoi-dung-768x512.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>M\u1ed1i quan h\u1ec7 gi\u1eefa tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u (BX) v\u1edbi tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng (UX) v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng (CX)<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>&gt; \u0110\u1ecdc th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/trai-nghiem-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec<\/strong><\/a>? \u0111\u1ec3 hi\u1ec3u r\u00f5 s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u<\/em><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">2. 5 Tr\u1ee5 c\u1ed9t c\u1ee7a tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p>M\u1ecdi th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u ph\u1ea3i suy ngh\u0129 \u0111\u1ebfn vi\u1ec7c x\u00e2y d\u1ef1ng tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u t\u00edch c\u1ef1c. \u0110\u00e2y l\u00e0 cu\u1ed9c chi\u1ebfn kh\u00f4ng khoan nh\u01b0\u1ee3ng, b\u1edfi v\u00ec, tr\u1ea3i nghi\u1ec7m l\u00e0 c\u1ea3m x\u00fac, l\u00e0 li\u00ean t\u01b0\u1edfng v\u00e0 l\u00e0 nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n<p>\u0110\u1ec3 thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ea7u ti\u00ean, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i n\u1eafm \u0111\u01b0\u1ee3c 5 tr\u1ee5 c\u1ed9t c\u1ee7a tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/5-tru-cot-cua-trai-nghiem-thuong-hieu.png\" alt=\"5 Tr\u1ee5 c\u1ed9t c\u1ee7a tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-33900\" title=\"5 Tr\u1ee5 c\u1ed9t c\u1ee7a tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/5-tru-cot-cua-trai-nghiem-thuong-hieu.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/5-tru-cot-cua-trai-nghiem-thuong-hieu-300x200.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/5-tru-cot-cua-trai-nghiem-thuong-hieu-768x512.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">Tr\u1ee5 c\u1ed9t #1: Suy ngh\u0129<\/h3>\n\n\n\n<p>Tr\u1ee5 c\u1ed9t \u0111\u1ea7u ti\u00ean n\u00e0y l\u00e0 Suy ngh\u0129 &#8211; suy ngh\u0129 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m.<\/p>\n\n\n\n<p>Suy ngh\u0129 t\u00edch c\u1ef1c vi\u1ec7c l\u1edbn h\u00f3a nh\u1ecf, vi\u1ec7c nh\u1ecf h\u00f3a th\u00e0nh \u201ckh\u00f4ng&#8221;. Ng\u01b0\u1ee3c l\u1ea1i, suy ngh\u0129 ti\u00eau c\u1ef1c ph\u00f3ng \u0111\u1ea1i c\u00e1c v\u1ea5n \u0111\u1ec1 nh\u1ecf th\u00e0nh v\u1ea5n \u0111\u1ec1 l\u1edbn.<\/p>\n\n\n\n<p>V\u1eady n\u00ean, \u0111\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u t\u00edch c\u1ef1c ph\u1ea3i t\u1ea1o suy ngh\u0129 t\u00edch c\u1ef1c trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n<p>Th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c l\u00e0m n\u1ed5i b\u1eadt m\u1ee5c \u0111\u00edch th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>C\u00f3 ngh\u0129a l\u00e0 khi b\u00e1n h\u00e0ng, truy\u1ec1n th\u00f4ng hay b\u1ea5t k\u1ef3 ho\u1ea1t \u0111\u1ed9ng n\u00e0o, b\u1ea1n ph\u1ea3i gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec3u \u0111\u01b0\u1ee3c s\u1ee9 m\u1ec7nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. \u0110\u1ea3m b\u1ea3o h\u1ecd hi\u1ec3u ch\u00fang m\u00e0 kh\u00f4ng g\u1eb7p b\u1ea5t k\u1ef3 kh\u00f3 kh\u0103n g\u00ec.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/tam-nhin-va-su-menh\/\" target=\"_blank\" rel=\"noreferrer noopener\">C\u00e1ch vi\u1ebft t\u1ea7m nh\u00ecn v\u00e0 s\u1ee9 m\u1ec7nh<\/a><\/strong><\/li><li><strong><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/nhan-dien-thuong-hieu\/12-cach-dat-ten-thuong-hieu-khong-giong-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">C\u00e1ch \u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/a><\/strong><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/ke-hoach-truyen-thong-marketing-tich-hop-imc\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>K\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p<\/strong><\/a><\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh cho m\u1ed9t tr\u01b0\u1eddng h\u1ee3p th\u00e0nh c\u00f4ng khi \u00e1p d\u1ee5ng tr\u1ee5 c\u1ed9t n\u00e0y l\u00e0 Nike.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/tagline-cua-nike.jpg\" alt=\"Tagline c\u1ee7a Nike\" class=\"wp-image-33913\" title=\"Tagline c\u1ee7a Nike\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/tagline-cua-nike.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/tagline-cua-nike-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/tagline-cua-nike-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>\u1ea2nh m\u1ed9t chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng &#8220;Dream Crazy&#8221; n\u1ed5i ti\u1ebfng c\u1ee7a Nike<\/em><\/p>\n\n\n\n<p>V\u1edbi tagline &#8220;Just do it.&#8221; c\u1ee7a m\u00ecnh, Nike \u0111\u00e3 c\u1ee7ng c\u1ed1 suy ngh\u0129 t\u00edch c\u1ef1c r\u1eb1ng b\u1ea5t k\u1ef3 ai c\u0169ng c\u00f3 th\u1ec3 luy\u1ec7n t\u1eadp ho\u1ea1t \u0111\u1ed9ng th\u1ec3 ch\u1ea5t cho d\u00f9 h\u1ecd c\u00f3 l\u00e0 chuy\u00ean gia hay kh\u00f4ng. V\u00e0 v\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a Nike, h\u1ecd s\u1ebd d\u1ec5 d\u00e0ng v\u01b0\u1ee3t qua ch\u00ednh b\u1ea3n th\u00e2n m\u00ecnh, ch\u1ec9 c\u1ea7n h\u1ecd \u201cC\u1ee9 l\u00e0m \u0111i\u201d.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n xem qua m\u1ed9t v\u00e0i chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng c\u1ee7a Nike, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y, d\u00f9 \u00fd t\u01b0\u1edfng l\u1edbn c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch c\u00f3 kh\u00e1c nhau, nh\u01b0ng Nike v\u1eabn th\u00fac \u0111\u1ea9y h\u00ecnh th\u00e0nh m\u1ed9t suy ngh\u0129 &#8220;H\u00e3y l\u00e0m \u0111i&#8221;, &#8220;h\u00e3y tin t\u01b0\u1edfng&#8221; cho d\u00f9 c\u00f3 ph\u1ea3i hi sinh \u0111i\u1ec1u g\u00ec \u0111i ch\u0103ng n\u1eefa.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">Tr\u1ee5 c\u1ed9t #2: Gi\u00e1c quan<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/giac-quan-la-tru-cot-cua-trai-nghiem-thuong-hieu.png\" alt=\"Gi\u00e1c quan l\u00e0 tr\u1ee5 c\u1ed9t c\u1ee7a tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-33917\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/giac-quan-la-tru-cot-cua-trai-nghiem-thuong-hieu.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/giac-quan-la-tru-cot-cua-trai-nghiem-thuong-hieu-300x200.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/giac-quan-la-tru-cot-cua-trai-nghiem-thuong-hieu-768x512.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p>Gi\u00e1c quan l\u00e0 m\u1ed9t trong nh\u1eefng tr\u1ee5 c\u1ed9t th\u00fa v\u1ecb nh\u1ea5t. Khai th\u00e1c c\u00e1c y\u1ebfu t\u1ed1 c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn 5 gi\u00e1c quan (th\u1ecb gi\u00e1c, th\u00ednh gi\u00e1c, v\u1ecb gi\u00e1c, kh\u1ee9u gi\u00e1c v\u00e0 x\u00fac gi\u00e1c) cho ph\u00e9p th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m phong ph\u00fa, ch\u1ea1m s\u00e2u v\u00e0o b\u00ean trong ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>B\u1ea1n c\u00f3 t\u1eebng th\u1ea5y c\u1eeda h\u00e0ng cafe b\u1ea1n y\u00eau th\u00edch \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf r\u1ea5t h\u1ee3p m\u1eaft?<\/li><li>B\u1ea1n c\u00f3 nh\u1eadn th\u1ea5y \u1ea5n t\u01b0\u1ee3ng khi b\u01b0\u1edbc v\u00e0o c\u1eeda h\u00e0ng c\u00f3 m\u00f9i th\u01a1m quen thu\u1ed9c?<\/li><li>B\u1ea1n c\u00f3 t\u1eebng n\u00e1n l\u1ea1i c\u1eeda h\u00e0ng th\u1eddi trang n\u00e0o \u0111\u00f3 l\u00e2u h\u01a1n ch\u1ec9 v\u00ec mu\u1ed1n nghe h\u1ebft b\u00e0i h\u00e1t y\u00eau th\u00edch \u0111ang \u0111\u01b0\u1ee3c ph\u00e1t tr\u00ean loa?<\/li><li>\u2026<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>T\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u n\u00e0y l\u00e0 t\u1ea1o n\u00ean m\u1ed9t tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9c \u0111\u00e1o.<\/p>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng r\u1ea5t ph\u1ed5 bi\u1ebfn trong l\u0129nh v\u1ef1c b\u00e1n l\u1ebb, F&amp;B. Nh\u01b0ng \u0111\u00f4i khi, v\u00e0i th\u01b0\u01a1ng hi\u1ec7u \u0111ang \u00e1p d\u1ee5ng m\u1ed9t c\u00e1ch m\u00e1y m\u00f3c m\u00e0 kh\u00f4ng li\u00ean k\u1ebft v\u1edbi chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3 d\u1eabn t\u1edbi hi\u1ec7u qu\u1ea3 ch\u01b0a cao.<\/p>\n\n\n\n<p>V\u00e0 kh\u00f4ng ch\u1ec9 t\u1ea1o tr\u1ea3i nghi\u1ec7m t\u1ea1i \u0111i\u1ec3m b\u00e1n, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng c\u1ea7n t\u00e1c \u0111\u1ed9ng t\u1edbi c\u00e1c gi\u00e1c quan c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean m\u00f4i tr\u01b0\u1eddng s\u1ed1 th\u00f4ng qua h\u00ecnh \u1ea3nh, m\u00e0u s\u1eafc, ph\u00f4ng ch\u1eef&#8230; v\u00e0 \u00e2m thanh.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">Tr\u1ee5 c\u1ed9t #3: C\u1ea3m x\u00fac<\/h3>\n\n\n\n<p>C\u1ea3m x\u00fac l\u00e0 tr\u1ee5 c\u1ed9t ch\u00ednh c\u1ee7a tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>C\u1ea3m x\u00fac l\u00e0 c\u00e1c t\u00edn hi\u1ec7u n\u00e3o b\u1ed9 t\u1ea1o ra, ph\u1ea3n \u00e1nh nh\u1eadn th\u1ee9c c\u1ee7a m\u1ed9t ng\u01b0\u1eddi tr\u01b0\u1edbc m\u1ed9t s\u1ef1 v\u1eadt, s\u1ef1 vi\u1ec7c n\u00e0o \u0111\u00f3.<\/p>\n\n\n\n<p>Nh\u1eadn th\u1ee9c quy\u1ebft \u0111\u1ecbnh t\u1edbi h\u00e0nh vi, t\u1ea1o ra chu\u1ed7i ph\u1ea3n \u1ee9ng ti\u1ebfp theo. C\u1ea3m x\u00fac \u2192 Nh\u1eadn th\u1ee9c \u2192 H\u00e0nh vi \u0111\u00f4i khi b\u1ecf qua s\u1ef1 chi ph\u1ed1i c\u1ee7a l\u00fd tr\u00ed.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/cam-xuc-la-tru-cot-cua-trai-nghiem-thuong-hieu.png\" alt=\"C\u1ea3m x\u00fac l\u00e0 tr\u1ee5 c\u1ed9t ch\u00ednh c\u1ee7a tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-33921\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/cam-xuc-la-tru-cot-cua-trai-nghiem-thuong-hieu.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/cam-xuc-la-tru-cot-cua-trai-nghiem-thuong-hieu-300x200.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/cam-xuc-la-tru-cot-cua-trai-nghiem-thuong-hieu-768x512.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p>Nh\u01b0 ch\u00fang ta th\u01b0\u1eddng nghe \u201cH\u00e3y l\u00e0m theo con tim m\u00e1ch b\u1ea3o\u201d. \u0110\u00e2y l\u00e0 ch\u00e2n l\u00fd hi\u1ec3n nhi\u00ean cho th\u1ea5y s\u1ee9c m\u1ea1nh c\u1ee7a c\u1ea3m x\u00fac.<\/p>\n\n\n\n<p>Ch\u00ednh v\u00ec s\u1ef1 t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd c\u1ee7a c\u1ea3m x\u00fac, n\u00ean c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u theo c\u00e1ch b\u1ea1n mu\u1ed1n \u0111\u00f3 ch\u00ednh l\u00e0 t\u00e1c \u0111\u1ed9ng v\u00e0o c\u1ea3m x\u00fac.<\/p>\n\n\n\n<p>\u00dd t\u01b0\u1edfng \u1edf \u0111\u00e2y l\u00e0, s\u1eed d\u1ee5ng c\u00e1c y\u1ebfu t\u1ed1 v\u00f4 h\u00ecnh, h\u1eefu h\u00ecnh nh\u1eb1m kh\u01a1i g\u1ee3i ng\u01b0\u1eddi ti\u00eau d\u00f9ng sinh ra c\u1ea3m x\u00fac v\u1edbi th\u01b0\u01a1ng hi\u1ec7u theo h\u01b0\u1edbng t\u00edch c\u1ef1c.<\/p>\n\n\n\n<p><em>&gt; \u0110\u1ecdc th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/nhan-thuc-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec<\/strong><\/a>?<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">Tr\u1ee5 c\u1ed9t #4: H\u00e0nh \u0111\u1ed9ng<\/h3>\n\n\n\n<p>H\u00e0nh \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng khi ti\u1ebfp x\u00fac v\u1edbi th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o ra c\u00e1c tr\u1ea3i nghi\u1ec7m tr\u1ef1c quan.<\/p>\n\n\n\n<p>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u h\u00e0nh \u0111\u1ed9ng, v\u00ed d\u1ee5:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>\u0110i &#8211; \u0111i \u0111\u1ebfn c\u1eeda h\u00e0ng<\/li><li>\u0110\u1ee9ng &#8211; \u0111\u1ee9ng \u0111\u1ee3i thanh to\u00e1n<\/li><li>Ng\u1ed3i &#8211; ng\u1ed3i ch\u1edd b\u1ea1n b\u00e8 mua s\u1eafm<\/li><li>Ch\u1ea1y &#8211; ch\u1ea1y th\u1eed m\u00e1y ch\u1ea1y b\u1ed9<\/li><li>C\u1ea7m n\u1eafm &#8211; c\u1ea7m gi\u1ecf h\u00e0ng<\/li><li>S\u1edd &#8211; s\u1edd th\u1eed s\u1ea3n ph\u1ea9m<\/li><li>B\u1ea5m &#8211; b\u1ea5m n\u00fat tr\u00ean website, n\u00fat g\u1ecdi m\u00f3n trong c\u1eeda h\u00e0ng<\/li><li>Nh\u1ea3y &#8211; nh\u1ea3y l\u00ean \u0111\u1ec3 l\u1ea5y h\u00e0ng \u1edf tr\u00ean k\u1ec7 cao<\/li><li>L\u1eadt &#8211; l\u1eadt cu\u1ed1n s\u00e1ch, l\u1eadt th\u1ef1c \u0111\u01a1n<\/li><li>&#8230;<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>K\u1ebft h\u1ee3p chu\u1ed7i c\u00e1c h\u00e0nh \u0111\u1ed9ng c\u00f3 th\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m \u0111\u00e1ng nh\u1edb h\u01a1n.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>V\u00ed d\u1ee5: \u0110\u1ecdc m\u1ed9t cu\u1ed1n s\u00e1ch gi\u1ea5y lu\u00f4n c\u00f3 tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n \u0111\u1ecdc m\u1ed9t cu\u1ed1n s\u00e1ch \u0111i\u1ec7n t\u1eed v\u00ec c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p nhi\u1ec1u h\u00e0nh \u0111\u1ed9ng kh\u00e1c nhau nh\u01b0 (nh\u00ecn, c\u1ea7m n\u1eafm, s\u1edd, l\u1eadt, &#8230;) v\u00e0 th\u00fac \u0111\u1ea9y c\u1ea3m gi\u00e1c (th\u00f4 r\u00e1p c\u1ee7a gi\u1ea5y, m\u00f9i gi\u1ea5y m\u1edbi, m\u00f9i m\u1ef1c in&#8230;)<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>B\u1eb1ng c\u00e1ch ph\u00e2n t\u00e1ch th\u00e0nh h\u00e0nh \u0111\u1ed9ng nh\u1ecf, d\u1ef1 \u0111o\u00e1n tr\u01b0\u1edbc v\u1ec1 c\u00e1c t\u00ecnh hu\u1ed1ng c\u00f3 th\u1ec3 x\u1ea3y ra, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u00ecm c\u00e1ch th\u00fac \u0111\u1ea9y tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n tr\u00ean t\u1eebng \u0111i\u1ec3m ch\u1ea1m.<\/p>\n\n\n\n<p>Tr\u1ea3i nghi\u1ec7m c\u0169ng li\u00ean quan \u0111\u1ebfn h\u00e0nh \u0111\u1ed9ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea3m b\u1ea3o s\u1ef1 thu\u1eadn ti\u1ec7n v\u00e0 ti\u1ec7n nghi cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n<p>Th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i lu\u00f4n s\u1eb5n s\u00e0ng gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 v\u00e0 ch\u1ee7 \u0111\u1ed9ng h\u00e0nh \u0111\u1ed9ng v\u00ec l\u1ee3i \u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c.<\/p>\n\n\n\n<p>Th\u1ef1c t\u1ebf, ch\u00ednh h\u00e0nh \u0111\u1ed9ng ch\u1ee7 \u0111\u1ed9ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 d\u1eabn d\u1eaft ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111i theo con \u0111\u01b0\u1eddng m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mong mu\u1ed1n.<\/p>\n\n\n\n<p>Ng\u01b0\u1ee3c l\u1ea1i, \u0111\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u1edf th\u1ebf ch\u1ee7 \u0111\u1ed9ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u1edf th\u1ebf b\u1ecb \u0111\u1ed9ng s\u1ebd sinh ra nhi\u1ec1u v\u1ea5n \u0111\u1ec1 ngo\u00e0i \u00fd mu\u1ed1n.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">Tr\u1ee5 c\u1ed9t #5: S\u1ef1 k\u1ebft n\u1ed1i<\/h3>\n\n\n\n<p>C\u1ea3m gi\u00e1c th\u00e2n thu\u1ed9c l\u00e0 m\u1ed9t trong nh\u1eefng tr\u1ee5 c\u1ed9t quan tr\u1ecdng nh\u1ea5t v\u00e0 l\u00e0 y\u1ebfu t\u1ed1 k\u1ebft n\u1ed1i t\u1ed1t nh\u1ea5t gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n<p>Ng\u00e0y nay, ng\u01b0\u1eddi ti\u00eau d\u00f9ng mong \u0111\u1ee3i nhi\u1ec1u h\u01a1n m\u1ed9t m\u1ed1i quan h\u1ec7 kinh doanh (Ti\u1ec1n &#8211; Ti\u1ec1n). H\u1ecd \u0111\u00e1nh gi\u00e1 cao n\u1ebfu th\u01b0\u01a1ng hi\u1ec7u tham gia, t\u01b0\u01a1ng t\u00e1c v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n trong cu\u1ed9c s\u1ed1ng c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>Vai tr\u00f2 c\u1ee7a tr\u1ee5 c\u1ed9t n\u00e0y l\u00e0: \u0110\u1ea3m b\u1ea3o th\u01b0\u01a1ng hi\u1ec7u g\u1ea7n g\u0169i h\u01a1n v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec3 t\u1ea1o ra c\u00e1c c\u01a1 h\u1ed9i x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c, c\u1ea3m x\u00fac, nh\u1eadn di\u1ec7n \u2026 v\u00e0 b\u00e1n h\u00e0ng d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n\n\n\n<p>C\u00e1c ph\u01b0\u01a1ng ph\u00e1p ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u1ec3 duy tr\u00ec s\u1ef1 k\u1ebft n\u1ed1i:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>X\u00e1c \u0111\u1ecbnh n\u01a1i ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng xuy\u00ean gh\u00e9 qua<\/li><li>S\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c k\u1ec3 chuy\u1ec7n \u0111\u1ec3 \u0111\u1ed3ng c\u1ea3m v\u1edbi n\u1ed7i \u0111au v\u00e0 th\u00f3i quen c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/li><li>Chia s\u1ebb n\u1ed9i dung ph\u00f9 h\u1ee3p h\u00e0ng ng\u00e0y c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00ean social<\/li><li>T\u00edch c\u1ef1c t\u01b0\u01a1ng t\u00e1c, ph\u1ea3n h\u1ed3i v\u00e0 chia s\u1ebb tr\u00ean social<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0110i\u1ec1u quan tr\u1ecdng, b\u1ea1n c\u1ea7n <strong><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/xay-dung-chien-luoc-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\">x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/a><\/strong> t\u1ed1t \u0111\u1ec3 h\u01b0\u1edbng d\u1eabn nh\u1ea5t qu\u00e1n trong vi\u1ec7c n\u00e2ng cao tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<span style=\"--tl-form-height-m:825.375px;--tl-form-height-t:667.594px;--tl-form-height-d:667.594px;\" class=\"tl-placeholder-f-type-shortcode_33383 tl-preload-form\"><span><\/span><\/span>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>M\u1eabu chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u chu\u1ea9n (PDF)<\/em><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">3. Th\u1ebf n\u00e0o l\u00e0 tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t?<\/h2>\n\n\n\n<p>B\u1edfi v\u00ec tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u l\u00e0 t\u1ea5t c\u1ea3 v\u1ec1 nh\u1eadn th\u1ee9c, c\u1ea3m x\u00fac v\u00e0 c\u1ea3m gi\u00e1c th\u00e2n thu\u1ed9c, tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd kh\u00f4ng ph\u1ea3i l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a &#8220;m\u1ed9t t\u01b0\u01a1ng t\u00e1c duy nh\u1ea5t&#8221;.<\/p>\n\n\n\n<p>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p li\u00ean k\u1ebft \u0111\u1ec3 m\u1ecdi t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec1u t\u1ea1o ra nh\u1eefng c\u1ea3m x\u00fac t\u00edch c\u1ef1c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>T\u1ea5t c\u1ea3 nh\u1eefng tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u n\u00e0y c\u00f3 kh\u1ea3 n\u0103ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1ch m\u1ecdi ng\u01b0\u1eddi suy ngh\u0129, c\u1ea3m nh\u1eadn, \u0111\u00e1nh gi\u00e1 v\u00e0 h\u00e0nh vi \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>\u0110\u1ea7u ti\u00ean, h\u00e3y xem chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 th\u1ebf n\u00e0o:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng ho\u00e0n h\u1ea3o khi\u1ebfn h\u1ecd h\u00e0i l\u00f2ng v\u00e0 quay l\u1ea1i mua h\u00e0ng<\/li><li>Trang web \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf chu\u1ea9n nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u00fac \u0111\u1ea9y tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, gia t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/li><li>Qu\u1ea3ng c\u00e1o th\u1ec3 hi\u1ec7n \u201cc\u00e1 t\u00ednh\u201d v\u00e0 \u201cc\u1ea3m x\u00fac\u201d c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u gi\u00fap chinh ph\u1ee5c nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 c\u00f9ng c\u00e1 t\u00ednh \u0111\u00f3.<\/li><li>B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p v\u00e0 th\u00fac \u0111\u1ea9y c\u1ea3m x\u00fac t\u00edch c\u1ef1c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean.<\/li><li>Th\u01b0\u01a1ng hi\u1ec7u x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch th\u00e2n thi\u1ebft, gi\u1eef ch\u00e2n v\u00e0 ph\u00e1t tri\u1ec3n \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi trung th\u00e0nh.<\/li><li>N\u1ed9i dung v\u00e0 th\u00f4ng tin truy\u1ec1n th\u00f4ng \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh ph\u00f9 h\u1ee3p v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, c\u00e1 nh\u00e2n h\u00f3a.<\/li><li>Th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c ch\u1ee9ng th\u1ef1c b\u1edfi nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng (tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i ho\u1eb7c ngo\u00e0i \u0111\u1eddi th\u1ef1c) cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea3m gi\u00e1c an t\u00e2m.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>N\u1ebfu m\u1ed7i nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u, h\u1ecd cung c\u1ea5p d\u1ecbch v\u1ee5 tuy\u1ec7t v\u1eddi, t\u1ea1o tr\u1ea3i nghi\u1ec7m \u0111\u00e1ng nh\u1edb cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/li><li>Th\u01b0\u01a1ng hi\u1ec7u t\u0103ng \u0111\u1ed9 ph\u1ee7 tr\u00ean internet. Khi kh\u00e1ch h\u00e0ng ph\u00e1t sinh nhu c\u1ea7u lu\u00f4n d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p t\u1eeb th\u01b0\u01a1ng hi\u1ec7u cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea3m th\u1ea5y m\u1ecdi th\u1ee9 d\u1ec5 d\u00e0ng.<\/li><li>C\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c \u0111\u0103ng tr\u00ean nhi\u1ec1u b\u00e1o l\u1edbn cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea3m th\u1ea5y th\u01b0\u01a1ng hi\u1ec7u c\u00f3 tr\u00e1ch nhi\u1ec7m, c\u00f3 t\u00e2m.<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>N\u00f3i c\u00e1ch kh\u00e1c, s\u1eed d\u1ee5ng marketing \u0111\u1ec3 th\u00fac \u0111\u1ea9y tr\u1ea3i nghi\u1ec7m l\u00e0 ph\u01b0\u01a1ng ph\u00e1p x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh.<\/p>\n\n\n\n<p>M\u1ecdi t\u01b0\u01a1ng t\u00e1c v\u00e0 tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, d\u00f9 l\u1edbn hay nh\u1ecf, \u0111\u1ec1u h\u01b0\u1edbng t\u1edbi vi\u1ec7c x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u theo th\u1eddi gian.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>\u0110\u0103ng k\u00fd \u0111\u1ec3 nh\u1eadn nh\u1eefng n\u1ed9i dung hay nh\u1ea5t, m\u1edbi nh\u1ea5t v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p t\u1eeb Sao Kim Branding<\/strong><\/p>\n\n\n\n<div class=\"tnp tnp-subscription\">\n<form method=\"post\" action=\"https:\/\/www.saokim.com.vn\/en\/?na=s\" target=\"_blank\">\n\n<input type=\"hidden\" name=\"nlang\" value=\"\"><div class=\"tnp-field tnp-field-firstname\"><label for=\"tnp-1\">T\u00ean<\/label>\n<input class=\"tnp-name\" type=\"text\" name=\"nn\" id=\"tnp-1\" value=\"\" required=\"\"><\/div>\n<div class=\"tnp-field tnp-field-email\"><label for=\"tnp-2\">Email<\/label>\n<input class=\"tnp-email\" type=\"email\" name=\"ne\" id=\"tnp-2\" value=\"\" required=\"\"><\/div>\n<div class=\"tnp-field tnp-field-button\"><input class=\"tnp-submit\" type=\"submit\" value=\"\u0110\u0103ng k\u00fd nh\u1eadn th\u00f4ng tin\">\n<\/div>\n<\/form>\n<\/div>\n\n\n\n<p>NOTE: H\u00e3y h\u1ecfi ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 t\u1ea5t c\u1ea3 nh\u1eefng kho\u1ea3nh kh\u1eafc, tr\u1ea3i nghi\u1ec7m h\u1ecd c\u00f3 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. Hi\u1ec3u \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd h\u01a1n n\u1eefa b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh ph\u00e1t tri\u1ec3n l\u00ean t\u1ea7m cao m\u1edbi.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/brand-loyalty\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>X\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> (Brand Loyalty)<\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/cach-lam-content-marketing-hieu-qua\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Chi\u1ebfn l\u01b0\u1ee3c Content Marketing<\/strong><\/a><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Chi\u1ebfn l\u01b0\u1ee3c Email Marketing<\/strong><\/a><\/li><\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">4. 10 B\u01b0\u1edbc thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u t\u00edch c\u1ef1c<\/h2>\n\n\n\n<p>C\u00f3 th\u1ec3 nhi\u1ec1u doanh nghi\u1ec7p c\u0169ng bi\u1ebft tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u l\u00e0 y\u1ebfu t\u1ed1 mang \u00fd ngh\u0129a chi\u1ebfn l\u01b0\u1ee3c. Tuy nhi\u00ean, qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u l\u1ea1i r\u1eddi r\u1ea1c n\u00ean ch\u01b0a mang l\u1ea1i k\u1ebft qu\u1ea3 t\u00edch c\u1ef1c.<\/p>\n\n\n\n<p>\u0110\u1ec3 tr\u00e1nh l\u00e3ng ph\u00ed ngu\u1ed3n l\u1ef1c, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00ean th\u1ef1c hi\u1ec7n \u0111\u00fang quy tr\u00ecnh. B\u1eaft \u0111\u1ea7u thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u t\u00edch c\u1ef1c b\u1eb1ng vi\u1ec7c:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">1. Hi\u1ec3u ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/h3>\n\n\n\n<p>M\u1ea5u ch\u1ed1t c\u1ee7a vi\u1ec7c thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng v\u1eabn l\u00e0 hi\u1ec3u ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n<p>Th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ph\u1ea3i hi\u1ec3u kh\u00e1ch h\u00e0ng theo c\u00e1ch s\u00e2u s\u1eafc nh\u1ea5t, kh\u00f4ng ch\u1ec9 l\u00e0 nh\u1eefng th\u00f4ng tin v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc hay nh\u1eefng th\u00f4ng tin \u0111\u01b0\u1ee3c h\u1ec7 th\u1ed1ng ghi l\u1ea1i m\u00e0 th\u1eadm ch\u00ed l\u00e0 nh\u1eefng th\u00f4ng tin m\u00e0 ch\u00ednh ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng kh\u00f4ng bi\u1ebft b\u1ea3n th\u00e2n h\u1ecd c\u00f3 (Insight)<\/p>\n\n\n\n<p>Th\u1ef1c hi\u1ec7n c\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n, nghi\u00ean c\u1ee9u c\u1ea3 \u0111\u1ecbnh t\u00ednh v\u00e0 nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng \u0111\u1ec3 c\u00f3 nh\u1eefng th\u00f4ng tin gi\u00e1 tr\u1ecb nh\u1ea5t v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>H\u01a1n th\u1ebf n\u1eefa, th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n hi\u1ec3u c\u1ea3 nh\u00e2n vi\u00ean \u0111\u1ec3 gi\u00fap h\u1ecd c\u00f3 tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c trong h\u00e0nh tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ef1 nghi\u1ec7p, bi\u1ebfn m\u1ed7i m\u1ed9t th\u00e0nh vi\u00ean tr\u1edf th\u00e0nh \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng (kh\u00e1ch h\u00e0ng) l\u00e0 quan tr\u1ecdng nh\u1ea5t \u1edf m\u1eb7t \u0111\u1ed1i ngo\u1ea1i<\/li><li>Nh\u00e2n vi\u00ean l\u00e0 quan tr\u1ecdng nh\u1ea5t \u1edf m\u1eb7t \u0111\u1ed1i n\u1ed9i<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Nh\u00e2n vi\u00ean l\u00e0 ng\u01b0\u1eddi hi\u1ec3u r\u00f5 th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t v\u00e0 l\u00e0 m\u1eaft x\u00edch quan tr\u1ecdng gi\u1eefa ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u. Ch\u1ec9 quan t\u00e2m \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u00e0 kh\u00f4ng quan t\u00e2m \u0111\u1ebfn nh\u00e2n vi\u00ean khi\u1ebfn m\u1eaft x\u00edch quan tr\u1ecdng tr\u1edf n\u00ean y\u1ebfu \u0111i, \u0111\u00e2y ch\u00ednh l\u00e0 nguy\u00ean nh\u00e2n d\u1eabn t\u1edbi th\u1ea5t b\u1ea1i c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n tr\u01b0\u1edbc.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">2. Hi\u1ec3u m\u1ee5c \u0111\u00edch c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>Th\u01b0\u01a1ng hi\u1ec7u c\u0169ng gi\u1ed1ng nh\u01b0 con ng\u01b0\u1eddi, th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c y\u00eau th\u00edch v\u00e0 \u0111\u00e1ng nh\u1edb nh\u1ea5t c\u0169ng gi\u1ed1ng nh\u01b0 m\u1ed9t ng\u01b0\u1eddi \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi m\u1ebfn m\u1ed9, h\u1ecd c\u00f3 nh\u1eefng t\u00ednh c\u00e1ch v\u00e0 gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o.<\/p>\n\n\n\n<p>Th\u01b0\u01a1ng hi\u1ec7u n\u00e0o c\u0169ng \u0111ang th\u1ef1c hi\u1ec7n c\u00e1c nhi\u1ec7m v\u1ee5 kh\u00e1c nhau, v\u00ec v\u1eady \u0111\u1ec3 thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ph\u1ea3i \u0111\u00e1nh gi\u00e1 k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 <strong>m\u1ee5c \u0111\u00edch c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/brand-core-vision-mission-values-purpose.jpg\" alt=\"Brand Core: Vision, Mission, Values v\u00e0 Purpose\" class=\"wp-image-33343\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/brand-core-vision-mission-values-purpose.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/brand-core-vision-mission-values-purpose-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/brand-core-vision-mission-values-purpose-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p>Ng\u00e0y nay, ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n nhi\u1ec1u h\u01a1n l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m t\u1ed1t v\u00e0 d\u1ecbch v\u1ee5 \u0111\u00e1ng tin c\u1eady. B\u1edfi c\u00f3 r\u1ea5t nhi\u1ec1u l\u1ef1a ch\u1ecdn thay th\u1ebf ngo\u00e0i kia, n\u1ebfu vi\u1ec7c mua h\u00e0ng kh\u00f4ng khi\u1ebfn h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb n\u00e0o kh\u00e1c ngo\u00e0i s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5, ho\u1eb7c kh\u00f4ng khi\u1ebfn h\u1ecd c\u1ea3m th\u1ea5y quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a h\u1ecd g\u00f3p ph\u1ea7n cho m\u1ee5c \u0111\u00edch to l\u1edbn n\u00e0o \u0111\u00f3 th\u00ec h\u1ecd c\u00f3 th\u1ec3 mua c\u1ee7a b\u1ea5t k\u1ef3 ai.<\/p>\n\n\n\n<p>M\u1ed9t m\u1ee5c \u0111\u00edch \u00fd ngh\u0129a v\u00e0 t\u00e1o b\u1ea1o c\u00f3 th\u1ec3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n tr\u1edf n\u00ean n\u1ed5i b\u1eadt.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">3. Thi\u1ebft k\u1ebf c\u1ea3m x\u00fac<\/h3>\n\n\n\n<p>C\u1ea3m x\u00fac l\u00e0 y\u1ebfu t\u1ed1 ch\u00ednh th\u00fac \u0111\u1ea9y t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o, \u0111\u00e1ng nh\u1edb. H\u00e3y suy ngh\u0129 \u0111\u1ec3 th\u00fac \u0111\u1ea9y y\u1ebfu t\u1ed1 n\u00e0y m\u1ed7i khi ph\u00e1t sinh t\u01b0\u01a1ng t\u00e1c gi\u1eefa ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>B\u1eaft \u0111\u1ea7u t\u1eeb vi\u1ec7c hi\u1ec3u trong 7 lo\u1ea1i c\u1ea3m x\u00fac (h\u1ea1nh ph\u00fac, ng\u1ea1c nhi\u00ean, bu\u1ed3n b\u00e3, s\u1ee3 h\u00e3i, gi\u1eadn d\u1eef, ch\u00e1n gh\u00e9t, t\u1ed3i t\u1ec7) nh\u1eefng lo\u1ea1i c\u1ea3m x\u00fac n\u00e0o ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/banh-xe-cam-xuc-felling-wheel-1.jpg\" alt=\"B\u00e1nh xe c\u1ea3m x\u00fac (Src: Dr. Floria Willcox)\" class=\"wp-image-33966\" title=\"B\u00e1nh xe c\u1ea3m x\u00fac (Felling Wheel)\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/banh-xe-cam-xuc-felling-wheel-1.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/banh-xe-cam-xuc-felling-wheel-1-300x300.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/banh-xe-cam-xuc-felling-wheel-1-768x768.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>B\u00e1nh xe c\u1ea3m x\u00fac (Src: Dr. Floria Willcox)<\/em><\/p>\n\n\n\n<p>L\u1ef1a ch\u1ecdn th\u00fac \u0111\u1ea9y c\u1ea3m x\u00fac theo t\u1eebng giai \u0111o\u1ea1n, t\u1eebng \u0111i\u1ec3m ti\u1ebfp x\u00fac, v\u00ed d\u1ee5:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Tr\u00ean website th\u00fac \u0111\u1ea9y c\u1ea3m x\u00fac k\u00edch th\u00edch<\/li><li>B\u00e0i \u0111\u0103ng social th\u00fac \u0111\u1ea9y c\u1ea3m x\u00fac h\u00e0i h\u01b0\u1edbc<\/li><li>Billboard th\u00fac \u0111\u1ea9y c\u1ea3m x\u00fac ng\u1ea1c nhi\u00ean<\/li><li>Giai \u0111o\u1ea1n d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng th\u00fac \u0111\u1ea9y c\u1ea3m x\u00fac tin t\u01b0\u1edfng<\/li><li>\u2026<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>V\u1ebd bi\u1ec3u \u0111\u1ed3 c\u1ea3m x\u00fac \u0111\u1ec3 h\u00ecnh dung r\u00f5 r\u00e0ng c\u1ea7n th\u00fac \u0111\u1ea9y c\u1ea3m x\u00fac n\u00e0o t\u1ea1i giai \u0111o\u1ea1n n\u00e0o \u0111\u1ec3 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m t\u1ed5ng th\u1ec3 mong mu\u1ed1n.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"856\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/bieu-do-cam-xuc-nang-cao-trai-nghiem-thuong-hieu-1.jpg\" alt=\"Bi\u1ec3u \u0111\u1ed3 th\u00fac \u0111\u1ea9y c\u1ea3m x\u00fac n\u00e2ng cao tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-33975\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/bieu-do-cam-xuc-nang-cao-trai-nghiem-thuong-hieu-1.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/bieu-do-cam-xuc-nang-cao-trai-nghiem-thuong-hieu-1-300x214.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/bieu-do-cam-xuc-nang-cao-trai-nghiem-thuong-hieu-1-768x548.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p>Sau \u0111\u00f3, m\u1ecdi ch\u1ea5t li\u1ec7u t\u1ea1o ra \u0111\u1ec3 ph\u1ee5c v\u1ee5 truy\u1ec1n th\u00f4ng marketing, b\u00e1n h\u00e0ng theo nh\u1eefng giai \u0111o\u1ea1n n\u00e0y \u0111\u1ec1u ph\u1ea3i h\u01b0\u1edbng t\u1edbi th\u00fac \u0111\u1ea9y c\u1ea3m x\u00fac \u0111\u00f3.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/hanh-trinh-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/strong><\/a> \u0111\u1ec3 thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n<\/li><li>S\u1eed d\u1ee5ng <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/mascot-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>linh v\u1eadt th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> \u0111\u1ec3 th\u00fac \u0111\u1ea9y c\u1ea3m x\u00fac<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">4. K\u1ec3 chuy\u1ec7n<\/h3>\n\n\n\n<p>M\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u th\u00edch nghe k\u1ec3 chuy\u1ec7n. Nh\u1eefng c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn c\u00f3 th\u1ec3 khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi t\u1eadp trung s\u1ef1 ch\u00fa \u00fd, d\u1eabn d\u1eaft ng\u01b0\u1eddi nghe t\u1eeb c\u1ea3m x\u00fac n\u00e0y t\u1edbi c\u1ea3m x\u00fac kh\u00e1c.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/strorytelling-ke-chuyen-giup-tang-trai-nghiem-thuong-hieu.jpg\" alt=\"Storytelling - K\u1ec3 chuy\u1ec7n gi\u00fap t\u0103ng tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-33934\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/strorytelling-ke-chuyen-giup-tang-trai-nghiem-thuong-hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/strorytelling-ke-chuyen-giup-tang-trai-nghiem-thuong-hieu-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/strorytelling-ke-chuyen-giup-tang-trai-nghiem-thuong-hieu-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p>Nh\u1eefng c\u00e2u chuy\u1ec7n th\u01b0\u1eddng c\u00f3 s\u1ee9c thuy\u1ebft ph\u1ee5c cao, thay \u0111\u1ed5i nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi nghe. V\u00ec th\u1ebf, mu\u1ed1n th\u00fac \u0111\u1ea9y tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u, b\u1ea1n kh\u00f4ng th\u1ec3 b\u1ecf qua \u0111\u01b0\u1ee3c vi\u1ec7c k\u1ec3 chuy\u1ec7n.<\/p>\n\n\n\n<p>S\u1eed d\u1ee5ng website v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 chia s\u1ebb nh\u1eefng c\u00e2u chuy\u1ec7n c\u01a1 b\u1ea3n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u nh\u01b0:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>L\u1ecbch s\u1eed h\u00ecnh th\u00e0nh<\/li><li>C\u00e2u chuy\u1ec7n kh\u1edfi nghi\u1ec7p<\/li><li>C\u00e2u chuy\u1ec7n nh\u00e0 l\u00e3nh \u0111\u1ea1o<\/li><li>C\u00e2u chuy\u1ec7n \u0111\u1eb1ng sau vi\u1ec7c quy\u1ebft \u0111\u1ecbnh t\u1ea1o ra s\u1ea3n ph\u1ea9m n\u00e0o \u0111\u00f3<\/li><li>C\u00e2u chuy\u1ec7n \u0111\u1eb1ng sau vi\u1ec7c hi\u1ec7n \u0111\u1ea1i h\u00f3a quy tr\u00ecnh s\u1ea3n xu\u1ea5t<\/li><li>C\u00e2u chuy\u1ec7n th\u1eed nghi\u1ec7m s\u1ea3n ph\u1ea9m th\u1ea5t b\u1ea1i<\/li><li>C\u00e2u chuy\u1ec7n tuy\u1ec3n d\u1ee5ng \u1ee9ng vi\u00ean<\/li><li>C\u00e2u chuy\u1ec7n \u1ee9ng x\u1eed c\u1ee7a nh\u00e2n vi\u00ean v\u1edbi kh\u00e1ch h\u00e0ng<\/li><li>C\u00e2u chuy\u1ec7n v\u1ec1 m\u1ed9t kh\u00e1ch h\u00e0ng \u0111\u1eb7c bi\u1ec7t<\/li><li>C\u00e2u chuy\u1ec7n \u0111\u1eb1ng sau l\u00fd do \u0111\u1eb7t t\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/li><li>C\u00e2u chuy\u1ec7n truy\u1ec1n c\u1ea3m h\u1ee9ng v\u1ec1 s\u1ee9 m\u1ec7nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, s\u1ee9 m\u1ec7nh gi\u00fap h\u1ecd chinh ph\u1ee5c nh\u1eefng \u01b0\u1edbc m\u01a1.<\/li><li>\u2026<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>C\u00f3 v\u00f4 v\u00e0n c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 k\u1ec3 cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng nghe \u0111\u1ec3 h\u1ecd hi\u1ec3u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, hi\u1ec3u v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 con ng\u01b0\u1eddi \u0111\u00e3 t\u1ea1o ra s\u1ea3n ph\u1ea9m \u0111\u00f3.<\/p>\n\n\n\n<p>\u0110i\u1ec1u quan tr\u1ecdng l\u00e0, c\u00e2u chuy\u1ec7n gi\u00fap ph\u00e1 v\u1ee1 &#8220;kh\u00e1ng th\u1ec3 qu\u1ea3ng c\u00e1o&#8221; c\u1ee7a kh\u00e1ch h\u00e0ng. C\u00e2u chuy\u1ec7n gi\u00fap k\u1ebft n\u1ed1i c\u1ea3m x\u00fac t\u1ef1 nhi\u00ean v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0o th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e0ecff\"><em>&gt; Xem ngay: <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/thiet-ke-website\/\"><strong>D\u1ecbch v\u1ee5 thi\u1ebft k\u1ebf website<\/strong><\/a> \u0111\u1eb9p, \u1ea5n t\u01b0\u1ee3ng gi\u00fap doanh nghi\u1ec7p k\u1ec3 c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u h\u1ea5p d\u1eabn<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">5. \u201cS\u1ed1ng c\u00f9ng nhau\u201d<\/h3>\n\n\n\n<p>Th\u01b0\u01a1ng hi\u1ec7u n\u00ean \u201cS\u1ed1ng c\u00f9ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng\u201d, \u1edf nh\u1eefng n\u01a1i ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u1edf, \u0111\u1ebfn nh\u1eefng n\u01a1i ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ebfn, n\u00f3i v\u1edbi h\u1ecd v\u1ec1 ch\u1ee7 \u0111\u1ec1 m\u00e0 h\u1ecd quan t\u00e2m, cho d\u00f9 \u0111\u00f3 l\u00e0 ch\u1ee7 \u0111\u1ec1 v\u1ec1 t\u00ecnh y\u00eau, l\u1ed1i s\u1ed1ng\u2026<\/p>\n\n\n\n<p>\u201cS\u1ed1ng c\u00f9ng nhau\u201d h\u00e0ng ng\u00e0y v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n trong cu\u1ed9c \u0111\u1eddi c\u1ee7a nhau l\u00e0 c\u00e1ch d\u1ec5 d\u00e0ng nh\u1ea5t \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed1i li\u00ean k\u1ebft b\u1ec1n ch\u1eb7t.<\/p>\n\n\n\n<p>D\u0129 nhi\u00ean, \u201cs\u1ed1ng c\u00f9ng nhau\u201d \u1edf \u0111\u00e2y kh\u00f4ng ph\u1ea3i v\u1ec1 m\u1eb7t v\u1eadt l\u00fd, m\u1eb7c d\u00f9 n\u1ebfu c\u00f3 th\u1ec3, t\u00f4i khuy\u1ebfn kh\u00edch th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 s\u1ed1ng c\u00f9ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 m\u1eb7t v\u1eadt l\u00fd, v\u00ed d\u1ee5:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>\u1ede c\u00f9ng t\u00f2a nh\u00e0 (c\u00f3 c\u1eeda h\u00e0ng \u1edf c\u00f9ng t\u00f2a nh\u00e0)<\/li><li>\u1ede c\u00f9ng ph\u00f2ng (s\u1ea3n ph\u1ea9m th\u01b0\u01a1ng hi\u1ec7u c\u00f3 m\u1eb7t \u1edf trong ph\u00f2ng)<\/li><li>\u2026<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p thay th\u1ebf \u0111\u1ec3 \u201cs\u1ed1ng c\u00f9ng nhau\u201d trong th\u1ebf gi\u1edbi \u1ea3o, trong t\u00e2m tr\u00ed.<\/p>\n\n\n\n<p>Tr\u01b0\u1edbc \u0111\u00f3, b\u1ea1n c\u1ea7n ph\u1ea3i t\u1eadp h\u1ee3p h\u1ecd l\u1ea1i v\u1edbi nhau ho\u1eb7c tham gia c\u1ed9ng \u0111\u1ed3ng c\u00f9ng h\u1ecd.<\/p>\n\n\n\n<p>N\u00ean nh\u1edb r\u1eb1ng, nh\u1eefng c\u1ed9ng \u0111\u1ed3ng t\u1ea1o ra kh\u00f4ng v\u00ec m\u1ee5c \u0111\u00edch b\u00e1n h\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng cao h\u01a1n. V\u00ed d\u1ee5, n\u1ebfu th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n cung c\u1ea5p c\u00e1c lo\u1ea1i gia v\u1ecb, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o c\u00e1c nh\u00f3m nh\u01b0:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Nh\u00f3m nh\u1eefng ng\u01b0\u1eddi hay \u0103n s\u00e1ng<\/li><li>Nh\u00f3m nh\u1eefng ng\u01b0\u1eddi th\u00edch n\u1ea5u \u0103n<\/li><li>Nh\u00f3m nh\u1eefng ng\u01b0\u1eddi nghi\u1ec7n hoa qu\u1ea3<\/li><li>&#8230;<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Khi \u0111\u00e3 t\u1eadp h\u1ee3p v\u00e0 duy tr\u00ec \u0111\u01b0\u1ee3c nh\u00f3m nh\u01b0 v\u1eady, h\u00e3y chia s\u1ebb n\u1ed9i dung h\u00e0ng ng\u00e0y, t\u01b0\u01a1ng t\u00e1c v\u00e0 th\u00fac \u0111\u1ea9y c\u1ea3m x\u00fac c\u1ee7a h\u1ecd. L\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, doanh nghi\u1ec7p kh\u00f4ng mu\u1ed1n th\u00e0nh c\u00f4ng c\u0169ng kh\u00f3.<\/p>\n\n\n\n<p>L\u01b0u \u00fd: Chia s\u1ebb v\u00e0 cho \u0111i th\u1ef1c s\u1ef1 gi\u00fap x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd, th\u00fac \u0111\u1ea9y c\u00e1c tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u t\u00edch c\u1ef1c v\u00e0 gi\u00e1n ti\u1ebfp th\u00fac \u0111\u1ea9y doanh nghi\u1ec7p t\u0103ng tr\u01b0\u1edfng.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">6. Duy tr\u00ec s\u1ef1 nh\u1ea5t qu\u00e1n<\/h3>\n\n\n\n<p>M\u1ed7i ng\u00e0y ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eed d\u1ee5ng h\u00e0ng ch\u1ee5c n\u1ec1n t\u1ea3ng, ti\u1ebfp x\u00fac v\u1edbi h\u00e0ng tr\u0103m th\u01b0\u01a1ng hi\u1ec7u, l\u01b0\u1edbt qua h\u00e0ng ngh\u00ecn m\u1eabu qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<p>N\u1ebfu th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n xu\u1ea5t hi\u1ec7n m\u1ed7i ch\u1ed7 m\u1ed9t ki\u1ec3u, m\u1ed7i l\u00fac th\u1ec3 hi\u1ec7n kh\u00e1c nhau th\u00ec l\u00e0m sao ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 nh\u1eadn ra?<\/p>\n\n\n\n<p>C\u00e0ng kh\u00f3 kh\u0103n h\u01a1n khi th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng c\u00f3 m\u1ed9t b\u1ed9 nh\u1eadn di\u1ec7n nh\u1ea5t qu\u00e1n, \u1ea5n t\u01b0\u1ee3ng h\u01a1n \u0111\u1ed1i th\u1ee7.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/bo-nhan-dien-thuong-hieu-nhat-quan-cua-chung-khoan-agribank-1.jpg\" alt=\"H\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n c\u1ee7a Ch\u1ee9ng kho\u00e1n Agribank do Sao Kim thi\u1ebft k\u1ebf\" class=\"wp-image-33938\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/bo-nhan-dien-thuong-hieu-nhat-quan-cua-chung-khoan-agribank-1.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/bo-nhan-dien-thuong-hieu-nhat-quan-cua-chung-khoan-agribank-1-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/bo-nhan-dien-thuong-hieu-nhat-quan-cua-chung-khoan-agribank-1-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>H\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n c\u1ee7a Ch\u1ee9ng kho\u00e1n Agribank do Sao Kim thi\u1ebft k\u1ebf<\/em><\/p>\n\n\n\n<p>Duy tr\u00ec s\u1ef1 nh\u1ea5t qu\u00e1n ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 t\u0103ng m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. Ti\u1ebfp \u0111\u00f3, khi \u0111\u00e3 b\u1eaft \u0111\u01b0\u1ee3c c\u00e1i nh\u00ecn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 c\u01a1 h\u1ed9i \u0111\u1ec3 x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c v\u00e0 th\u00fac \u0111\u1ea9y c\u1ea3m x\u00fac.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, s\u1ef1 nh\u1ea5t qu\u00e1n kh\u00f4ng ch\u1ec9 \u1edf ph\u1ea7n nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, s\u1ef1 nh\u1ea5t qu\u00e1n c\u1ea7n \u0111\u01b0\u1ee3c duy tr\u00ec trong t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Th\u01b0\u01a1ng hi\u1ec7u c\u00f3 t\u00ednh c\u00e1ch vui v\u1ebb, h\u00e0i h\u01b0\u1edbc n\u00ean d\u00e0nh 80% th\u1eddi gian, c\u00f4ng s\u1ee9c \u0111\u1ec3 th\u1ec3 hi\u1ec7n \u0111i\u1ec1u \u0111\u00f3.<\/li><li>Th\u01b0\u01a1ng hi\u1ec7u h\u1ee9a r\u1eb1ng lu\u00f4n ph\u1ea3n h\u1ed3i trong v\u00f2ng 24h th\u00ec ph\u1ea3n h\u1ed3i sau 24h l\u00e0 kh\u00f4ng th\u1ec3 ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c<\/li><li>Th\u01b0\u01a1ng hi\u1ec7u n\u00f3i r\u1eb1ng h\u1ed7 tr\u1ee3 24\/24 th\u00ec khi kh\u00e1ch h\u00e0ng li\u00ean h\u1ec7 l\u00fac 00h30 ph\u00fat v\u1eabn ph\u1ea3i nh\u1ea5c m\u00e1y tr\u1ea3 l\u1eddi.<\/li><li>Th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n cung c\u1ea5p n\u1ed9i dung gi\u00e1 tr\u1ecb th\u00ec \u0111\u1eebng bao gi\u1edd \u0111\u0103ng m\u1ed9t b\u00e0i vi\u1ebft nh\u1ea3m l\u00ean social.<\/li><li>Th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n n\u00f3i \u0111\u1ebfn s\u1ef1 \u201cchuy\u00ean nghi\u1ec7p\u201d th\u00ec \u0111\u1eebng bao gi\u1edd ra m\u1eaft s\u1ea3n ph\u1ea9m v\u1edbi bao b\u00ec \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf v\u1ed9i v\u00e0ng.<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>S\u1ef1 nh\u1ea5t qu\u00e1n gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng tin t\u01b0\u1edfng r\u1eb1ng h\u1ecd lu\u00f4n nh\u1eadn \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb \u0111\u00fang nh\u01b0 cam k\u1ebft. V\u00e0 gi\u00fap h\u1ecd tin ch\u1eafc r\u1eb1ng tr\u01b0\u1edbc t\u00ecnh hu\u1ed1ng A, th\u01b0\u01a1ng hi\u1ec7u s\u1ebd \u1ee9ng x\u1eed \u0111\u00fang nh\u01b0 k\u1ef3 v\u1ecdng c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e0ecff\"><em>&gt; Xem ngay: D\u1ecbch v\u1ee5 <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/bo-nhan-dien-thuong-hieu-cong-ty\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> \u0111\u1ec3 s\u1edf h\u1eefu b\u1ed9 nh\u1eadn di\u1ec7n \u1ea5n t\u01b0\u1ee3ng, chuy\u00ean nghi\u1ec7p v\u00e0 nh\u1ea5t qu\u00e1n<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">7. Gi\u00fap \u0111\u1ee1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/h3>\n\n\n\n<p>X\u00e2y d\u1ef1ng tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u l\u00e0 vi\u1ec7c t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn 5 tr\u1ee5 c\u1ed9t suy ngh\u0129, gi\u00e1c quan, c\u1ea3m gi\u00e1c, h\u00e0nh \u0111\u1ed9ng v\u00e0 s\u1ef1 k\u1ebft n\u1ed1i.<\/p>\n\n\n\n<p>H\u00e3y gi\u00fap \u0111\u1ee1 h\u1ecd \u0111\u1ec3 t\u00e1c \u0111\u1ed9ng v\u00e0o 5 tr\u1ee5 c\u1ed9t n\u00e0y, t\u1eeb vi\u1ec7c c\u1ea3i thi\u1ec7n k\u00eanh ph\u00e2n ph\u1ed1i gi\u00fap h\u1ecd mua s\u1eafm thu\u1eadn ti\u1ec7n h\u01a1n.<\/p>\n\n\n\n<p>Ho\u1eb7c \u0111\u1ea7u t\u01b0 v\u00e0o thi\u1ebft k\u1ebf UX cho website \u0111\u1ec3 t\u0103ng tr\u1ea3i nghi\u1ec7m khi h\u1ecd tham kh\u1ea3o th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<p>\u0110\u1ebfn vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi c\u00e1c t\u1ed5 ch\u1ee9c t\u00e0i ch\u00ednh \u0111\u1ec3 cung c\u1ea5p th\u00eam s\u1ef1 gi\u00fap \u0111\u1ee1, gi\u1ea3m b\u1edbt \u0111au \u0111\u1edbn khi thanh to\u00e1n.<\/p>\n\n\n\n<p>Gi\u00fap \u0111\u1ee1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, gi\u00fap h\u1ecd c\u1ea3m th\u1ea5y thu\u1eadn ti\u1ec7n v\u00e0 tho\u1ea3i m\u00e1i nh\u1ea5t khi \u0111\u1ed3ng h\u00e0nh c\u00f9ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Quan tr\u1ecdng, th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n gi\u00fap \u0111\u1ee1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>Theo th\u00e1p nhu c\u1ea7u Maslow, nhu c\u1ea7u c\u1ee7a con ng\u01b0\u1eddi chia l\u00e0m 5 c\u1ea5p b\u1eadc.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/ung-dung-thap-nhu-cau-maslow-de-giup-do-nguoi-tieu-dung-tang-trai-nghiem-thuong-hieu.jpg\" alt=\"\u1ee8ng d\u1ee5ng th\u00e1p nhu c\u1ea7u Maslow \u0111\u1ec3 gi\u00fap \u0111\u1ee1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, t\u0103ng tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-33950\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/ung-dung-thap-nhu-cau-maslow-de-giup-do-nguoi-tieu-dung-tang-trai-nghiem-thuong-hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/ung-dung-thap-nhu-cau-maslow-de-giup-do-nguoi-tieu-dung-tang-trai-nghiem-thuong-hieu-300x300.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/ung-dung-thap-nhu-cau-maslow-de-giup-do-nguoi-tieu-dung-tang-trai-nghiem-thuong-hieu-768x768.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p>C\u1ea5p 1, 2 con ng\u01b0\u1eddi c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng v\u1ec1 nhu c\u1ea7u thi\u1ebft y\u1ebfu, t\u1ed1i thi\u1ec3u \u0111\u00f3 l\u00e0 nhu c\u1ea7u v\u1ec1 sinh l\u00fd, nhu c\u1ea7u v\u1ec1 an to\u00e0n.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0, doanh nghi\u1ec7p cung c\u1ea5p s\u1ea3n ph\u1ea9m \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c v\u1ec1 m\u1eb7t t\u00ednh n\u0103ng, gi\u00e1 c\u1ea3 v\u00e0 khi\u1ebfn h\u1ecd c\u1ea3m th\u1ea5y y\u00ean t\u00e2m l\u00e0 th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, v\u1eabn c\u00f2n 3 c\u1ea5p b\u1eadc m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng th\u1ecfa m\u00e3n \u0111\u1ec3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>T\u1ea1o c\u1ed9ng \u0111\u1ed3ng gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 tham gia v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 chung s\u1edf th\u00edch. Khuy\u1ebfn kh\u00edch h\u1ecd t\u01b0\u01a1ng t\u00e1c, gi\u00fap h\u1ecd tham gia v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00e3 h\u1ed9i.<\/li><li>C\u00e1 nh\u00e2n h\u00f3a d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, xin \u0111\u00e1nh gi\u00e1 v\u00e0 x\u1eed l\u00fd \u0111\u00e1nh gi\u00e1 gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea3m th\u1ea5y b\u1ea3n th\u00e2n \u0111\u01b0\u1ee3c t\u00f4n tr\u1ecdng.<\/li><li>T\u1ea1o c\u00e1c gameshow \u0111\u1eb7c quy\u1ec1n \u0111\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng tham gia v\u00e0 vinh danh ng\u01b0\u1eddi chi\u1ebfn th\u1eafng.<\/li><li>T\u1ea1o k\u00eanh Youtube h\u01b0\u1edbng d\u1eabn n\u1ea5u \u0103n chu\u1ea9n nh\u00e0 h\u00e0ng 5 sao (d\u00e0nh cho th\u01b0\u01a1ng hi\u1ec7u trong l\u0129nh v\u1ef1c th\u1ef1c ph\u1ea9m, \u0111\u1ed3 gia d\u1ee5ng\u2026)<\/li><li>T\u1ea1o n\u1ec1n t\u1ea3ng h\u1ecdc t\u1eadp, chia s\u1ebb k\u1ef9 n\u0103ng v\u0103n ph\u00f2ng chuy\u00ean nghi\u1ec7p (d\u00e0nh cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u trong l\u0129nh v\u1ef1c v\u0103n ph\u00f2ng ph\u1ea9m, s\u1ea3n ph\u1ea9m cho gi\u1edbi v\u0103n ph\u00f2ng\u2026)<\/li><li>\u2026<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Khi b\u1ea1n ch\u1ec9 th\u1ecfa m\u00e3n \u0111\u01b0\u1ee3c 1-2 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, tr\u1ea3i nghi\u1ec7m ch\u1ec9 d\u1eebng l\u1ea1i \u1edf m\u1eb7t s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<p>C\u00f2n n\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 th\u1ecfa m\u00e3n (ho\u1eb7c ph\u1ea7n n\u00e0o th\u1ecfa m\u00e3n) 5 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng c\u00f3 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u s\u1ebd phong ph\u00fa h\u01a1n nhi\u1ec1u l\u1ea7n.<\/p>\n\n\n\n<p>Gi\u00fap \u0111\u1ee1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1ecfa m\u00e3n \u0111\u1ee7 5 nhu c\u1ea7u khi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u th\u1ef1c s\u1ef1 tr\u1edf th\u00e0nh &#8220;tri k\u1ef7&#8221; c\u1ee7a h\u1ecd. \u0110\u00e2y l\u00e0 kho\u1ea3n \u0111\u1ea7u t\u01b0 sinh l\u1eddi cao v\u00e0 b\u1ec1n v\u1eefng.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">8. Quan s\u00e1t \u0111\u1ed1i th\u1ee7<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/quan-sat-doi-thu-de-hoc-hoi-cai-thien-trai-nghiem-thuong-hieu.jpg\" alt=\"Quan s\u00e1t \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 h\u1ecdc h\u1ecfi, c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-33952\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/quan-sat-doi-thu-de-hoc-hoi-cai-thien-trai-nghiem-thuong-hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/quan-sat-doi-thu-de-hoc-hoi-cai-thien-trai-nghiem-thuong-hieu-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/quan-sat-doi-thu-de-hoc-hoi-cai-thien-trai-nghiem-thuong-hieu-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p>Kh\u00f4ng doanh nghi\u1ec7p th\u00e0nh c\u00f4ng n\u00e0o m\u00e0 kh\u00f4ng quan s\u00e1t \u0111\u1ed1i th\u1ee7.<\/p>\n\n\n\n<p>S\u1ef1 th\u1ea5t b\u1ea1i c\u1ee7a Nokia ch\u00ednh l\u00e0 b\u00e0i h\u1ecdc r\u00f5 r\u00e0ng nh\u1ea5t v\u1ec1 vi\u1ec7c ngh\u0129 r\u1eb1ng \u201cqu\u00e1 l\u1edbn \u0111\u1ec3 th\u1ea5t b\u1ea1i\u201d v\u00e0 \u201cqu\u00e1 t\u1ef1 tin m\u00e0 kh\u00f4ng quan s\u00e1t \u0111\u1ed1i th\u1ee7\u201d.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/su-that-bai-cua-nokia-vi-khong-quan-sat-doi-thu.jpg\" alt=\"Nokia th\u1ea5t b\u1ea1i v\u00ec kh\u00f4ng quan s\u00e1t \u0111\u1ed1i th\u1ee7 v\u00e0 ngh\u0129 m\u00ecnh qu\u00e1 l\u1edbn \u0111\u1ec3 th\u1ea5t b\u1ea1i\" class=\"wp-image-33954\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/su-that-bai-cua-nokia-vi-khong-quan-sat-doi-thu.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/su-that-bai-cua-nokia-vi-khong-quan-sat-doi-thu-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/su-that-bai-cua-nokia-vi-khong-quan-sat-doi-thu-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p>B\u1ea1n c\u1ea7n ph\u1ea3i tuy duy r\u1eb1ng, \u0111\u1ed1i th\u1ee7 c\u1ee7a ch\u00fang ta r\u1ea5t th\u00f4ng minh. Ch\u1ec9 c\u1ea7n ch\u00fang ta \u201cl\u01a1 l\u00e0\u201d l\u00e0 h\u1ecd s\u1ebd b\u1ee9t t\u1ed1c v\u00e0 chi\u1ebfm l\u0129nh l\u1ee3i th\u1ebf ngay t\u1ee9c kh\u1eafc.<\/p>\n\n\n\n<p>Ngay c\u1ea3 nh\u1eefng kh\u00e1ch h\u00e0ng r\u1ea5t trung th\u00e0nh c\u0169ng c\u00f3 th\u1ec3 b\u1ecb \u0111\u1ed1i th\u1ee7 l\u00f4i k\u00e9o n\u1ebfu h\u1ecd cung c\u1ea5p m\u1ed9t tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec7t v\u1eddi h\u01a1n.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, c\u00f3 m\u1ed9t s\u1ef1 th\u1eadt hi\u1ec3n nhi\u00ean r\u1eb1ng \u201cnh\u00e2n t\u00e0i xu\u1ea5t ch\u00fang th\u01b0\u1eddng l\u00e0m vi\u1ec7c \u1edf ph\u00eda b\u00ean \u0111\u1ed1i th\u1ee7\u201d. Do \u0111\u00f3, lu\u00f4n c\u00f3 nh\u1eefng \u0111i\u1ec1u hay \u0111\u00e1ng \u0111\u1ec3 h\u1ecdc h\u1ecfi t\u1eeb \u0111\u1ed1i th\u1ee7.<\/p>\n\n\n\n<p>Th\u01b0\u1eddng xuy\u00ean quan s\u00e1t, ghi l\u1ea1i b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec c\u00f3 th\u1ec3 mang l\u1ea1i l\u1ee3i th\u1ebf c\u1ea1nh tranh cho \u0111\u1ed1i th\u1ee7 v\u00e0 t\u00ecm ki\u1ebfm c\u00e1ch \u0111\u1ec3 gi\u1eef l\u1ee3i th\u1ebf cho ch\u00ednh m\u00ecnh.<\/p>\n\n\n\n<p>NOTE: Theo d\u00f5i \u0111\u1ed1i th\u1ee7 v\u00e0 b\u1eaft ch\u01b0\u1edbc y chang h\u1ecd kh\u00f4ng ph\u1ea3i l\u00e0 c\u00e1ch l\u00e0m c\u1ee7a doanh nghi\u1ec7p l\u1edbn. Thay v\u00e0o \u0111\u00f3, h\u00e3y t\u1eadp trung v\u00e0o nh\u1eefng th\u1ee9 b\u1ea1n l\u00e0m t\u1ed1t nh\u1ea5t v\u00e0 li\u00ean l\u1ee5c c\u1ea3i ti\u1ebfn n\u00f3. Ch\u1ec9 c\u1ea7n b\u1ea1n lu\u00f4n gi\u1eef \u0111\u1ed1i th\u1ee7 trong t\u1ea7m m\u1eaft, \u0111\u1ea3m b\u1ea3o r\u1eb1ng kh\u00f4ng c\u00f3 \u0111i\u1ec1u g\u00ec b\u1ea5t ng\u1edd x\u1ea3y ra khi\u1ebfn b\u1ea1n kh\u00f4ng k\u1ecbp \u1ee9ng ph\u00f3.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">9. Thu th\u1eadp d\u1eef li\u1ec7u, \u0111o l\u01b0\u1eddng &amp; ph\u00e2n t\u00edch<\/h3>\n\n\n\n<p>Trong k\u1ef7 nguy\u00ean c\u1ee7a d\u1eef li\u1ec7u, s\u1edf h\u1eefu v\u00e0 khai th\u00e1c \u0111\u01b0\u1ee3c d\u1eef li\u1ec7u l\u00e0 ch\u00eca kh\u00f3a th\u00e0nh c\u00f4ng cho m\u1ecdi quy\u1ebft \u0111\u1ecbnh kinh doanh, th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>M\u1ecdi d\u1eef li\u1ec7u c\u1ee7a kh\u00e1ch h\u00e0ng ph\u00e1t sinh t\u1eeb m\u1ecdi \u0111i\u1ec3m ti\u1ebfp x\u00fac c\u1ea7n \u0111\u01b0\u1ee3c ghi l\u1ea1i, g\u00e1n nh\u00e3n v\u00e0 ph\u00e2n t\u00edch.<\/p>\n\n\n\n<p>C\u01a1 b\u1ea3n nh\u1ea5t, d\u1eef li\u1ec7u \u0111em l\u1ea1i kh\u1ea3 n\u0103ng c\u00e1 nh\u00e2n h\u00f3a d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng v\u00ed d\u1ee5:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Gi\u00fap nh\u00e2n vi\u00ean bi\u1ebft ch\u00ednh x\u00e1c t\u00ean c\u1ee7a kh\u00e1ch h\u00e0ng \u0111ang g\u1ecdi t\u1edbi &gt; ch\u00e0o kh\u00e1ch h\u00e0ng b\u1eb1ng t\u00ean &gt; nhanh ch\u00f3ng \u0111\u1ecdc l\u1ecbch s\u1eed giao d\u1ecbch v\u00e0 cung c\u1ea5p h\u1ed7 tr\u1ee3 t\u1ed1t nh\u1ea5t.<\/li><li>Gi\u00fap c\u00e1 nh\u00e2n h\u00f3a email theo s\u1edf th\u00edch, t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch t\u1ef1 \u0111\u1ed9ng.<\/li><li>Gi\u00fap doanh nghi\u1ec7p bi\u1ebft g\u1eedi l\u1eddi ch\u00fac m\u1eebng sinh nh\u1eadt \u0111\u00fang ng\u00e0y v\u00e0 cung c\u1ea5p \u01b0u \u0111\u00e3i<\/li><li>\u2026<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>N\u00e2ng cao h\u01a1n, d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>D\u1ef1a v\u00e0o d\u1eef li\u1ec7u ph\u00e2n t\u00edch tr\u00ean camera v\u00e0 l\u1ecbch s\u1eed giao d\u1ecbch. H\u1ec7 th\u1ed1ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 cung c\u1ea5p th\u00f4ng tin nh\u1eafc nh\u1edf nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng nhanh ch\u00f3ng h\u1ed7 tr\u1ee3. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra tr\u1ea3i nghi\u1ec7m mua s\u1eafm \u0111\u00e1ng nh\u1edb h\u01a1n.<\/li><li>D\u1ef1a v\u00e0o d\u1eef li\u1ec7u, doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c n\u1ebfu tri\u1ec3n c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m \u1edf \u0111i\u1ec3m ti\u1ebfp x\u00fac A s\u1ebd \u0111em l\u1ea1i t\u0103ng tr\u01b0\u1edfng bao nhi\u00eau %?<\/li><li>D\u1ef1a v\u00e0o d\u1eef li\u1ec7u doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u1ea5y ngay nh\u1eefng \u0111i\u1ec3m c\u00f3 v\u1ea5n \u0111\u1ec1 v\u1ec1 tr\u1ea3i nghi\u1ec7m.<\/li><li>D\u1ef1a v\u00e0o d\u1eef li\u1ec7u doanh nghi\u1ec7p c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c n\u1ebfu tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t h\u01a1n 1% c\u00f3 th\u1ec3 mang l\u1ea1i th\u00eam bao nhi\u00eau kh\u00e1ch h\u00e0ng trung th\u00e0nh m\u1edbi.<\/li><li>\u2026<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>H\u00e0nh \u0111\u1ed9ng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u (data-driven) l\u00e0 h\u00e0nh \u0111\u1ed9ng d\u1ef1a tr\u00ean c\u01a1 s\u1edf v\u1eefng ch\u1eafc, tr\u00e1nh c\u00e1c quy\u1ebft \u0111\u1ecbnh sai l\u1ea7m ho\u1eb7c tr\u00e1nh c\u00e1c \u0111i\u1ec3m m\u00f9 trong v\u1eadn h\u00e0nh doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>V\u1eady c\u1ea7n \u0111o l\u01b0\u1eddng nh\u1eefng ch\u1ec9 s\u1ed1 n\u00e0o \u0111\u1ec3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u?<\/p>\n\n\n\n<p>M\u1ed7i m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, m\u1ed7i ng\u00e0nh l\u1ea1i c\u00f3 \u01b0u ti\u00ean \u0111o l\u01b0\u1eddng c\u00e1c ch\u1ec9 s\u1ed1 kh\u00e1c nhau, nh\u01b0ng nh\u00ecn chung nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u tr\u00ean th\u1ebf gi\u1edbi \u01b0u ti\u00ean \u0111o l\u01b0\u1eddng:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Brand Tracking<\/strong>: Theo d\u00f5i k\u00eanh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 m\u1ee9c \u0111\u1ed9 chuy\u1ec3n \u0111\u1ed5i t\u1eeb nh\u1eadn th\u1ee9c sang \u1ee7ng h\u1ed9 (V\u00ed d\u1ee5 NPS, CSAT,  CES)<\/li><li><strong>Ad Concept Testing<\/strong>: \u0110o l\u01b0\u1eddng s\u1ee9c m\u1ea1nh c\u1ee7a concept qu\u1ea3ng c\u00e1o tr\u01b0\u1edbc khi ch\u1ea1y v\u1edbi ng\u00e2n s\u00e1ch l\u1edbn<\/li><li><strong>Engagement Metrics<\/strong>: T\u01b0\u01a1ng t\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i, l\u01b0\u1ee3t t\u1ea3i xu\u1ed1ng, l\u01b0\u1ee3t xem video v\u00e0 t\u1ea5t c\u1ea3 chuy\u1ec3n \u0111\u1ed5i b\u00e1n h\u00e0ng \u0111\u1ec1u c\u00f3 th\u1ec3 th\u00f4ng b\u00e1o m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n<\/li><li><strong>Employee Brand Advocacy<\/strong>: Hi\u1ec3u nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n c\u00f3 \u0111\u1ed9ng l\u1ef1c v\u00e0 chu\u1ea9n b\u1ecb nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 mang \u0111\u1ebfn nh\u1eefng tr\u1ea3i nghi\u1ec7m ph\u00f9 h\u1ee3p v\u1edbi l\u1eddi h\u1ee9a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n<\/li><li><strong>Customer Insights<\/strong>: Th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u00f4ng tin chi ti\u1ebft \u1ea9n v\u1ec1 kh\u00e1ch h\u00e0ng<\/li><li><strong>Brand Position Testing<\/strong>: T\u1ed1i \u01b0u h\u00f3a vi\u1ec7c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch \u0111o l\u01b0\u1eddng ph\u1ea3n \u1ee9ng \u0111\u1ed1i v\u1edbi c\u00e1c \u1ee9ng vi\u00ean \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb kh\u00e1c nhau<\/li><li><strong>Campain Tracking<\/strong>: \u0110o l\u01b0\u1eddng hi\u1ec7u \u1ee9ng tr\u01b0\u1edbc v\u00e0 sau chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u<\/li><li><strong>Message Targeting<\/strong>: Hi\u1ec3u r\u00f5 th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n \u0111ang c\u1ed9ng h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o v\u1edbi c\u00e1c ph\u00e2n kh\u00fac ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00e1c nha<\/li><li><strong>X + O Intergration<\/strong>: Hi\u1ec3u c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u v\u00e0 KPI kinh doanh c\u1ee7a b\u1ea1n t\u01b0\u01a1ng t\u00e1c v\u00e0 th\u00fac \u0111\u1ea9y nhau<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u00dd t\u01b0\u1edfng \u0111\u1ec3 tri\u1ec3n khai ph\u1ecfng v\u1ea5n, kh\u1ea3o s\u00e1t v\u1ec1 tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>C\u00e1c ch\u1ec9 s\u1ed1 v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng<\/li><li>M\u1ee9c \u0111\u1ed9 \u0111\u1ed9c \u0111\u00e1o<\/li><li>M\u1ee9c \u0111\u1ed9 nh\u1ea5t qu\u00e1n<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>M\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u<\/li><li>M\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft s\u1ea3n ph\u1ea9m<\/li><li>M\u1ee9c \u0111\u1ed9 hi\u1ec3u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>S\u1ef1 th\u00fa v\u1ecb<\/li><li>Suy ngh\u0129<\/li><li>C\u1ea3m nh\u1eadn<\/li><li>Lo l\u1eafng v\u1ec1 \u0111i\u1ec1u g\u00ec<\/li><li>M\u1ee9c \u0111\u1ed9 s\u1eb5n s\u00e0ng<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>\u0110\u0103ng k\u00fd<\/li><li>Tham gia<\/li><li>B\u00ecnh ch\u1ecdn<\/li><li>Mua<\/li><li>\u1ee6ng h\u1ed9<\/li><li>Kh\u1ea3 n\u0103ng quay l\u1ea1i<\/li><li>Comment<\/li><li>Chia s\u1ebb<\/li><li>Gi\u1edbi thi\u1ec7u<\/li><li>Qu\u1ea3ng b\u00e1<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>&gt; \u0110\u1ecdc th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/cai-dat-google-analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>C\u00e1ch c\u00e0i \u0111\u1eb7t Google Analytics<\/strong><\/a> \u0111\u1ec3 theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean website, app<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">10. Li\u00ean t\u1ee5c c\u1ea3i thi\u1ec7n<\/h3>\n\n\n\n<p>Li\u00ean t\u1ee5c c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u l\u00e0 ch\u00eca kh\u00f3a d\u1eabn \u0111\u1ebfn th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<p>X\u00e2y d\u1ef1ng tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng kh\u00f3 b\u1edfi c\u1ea7n t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn nh\u1eefng c\u1ea3m x\u00fac, k\u1ebft n\u1ed1i v\u1ec1 m\u1eb7t tinh th\u1ea7n.<\/p>\n\n\n\n<p>Do \u0111\u00f3, kh\u00f4ng th\u1ec3 th\u00e0nh c\u00f4ng \u1edf l\u1ea7n \u0111\u1ea7u ti\u00ean l\u00e0 \u0111i\u1ec1u v\u00f4 c\u00f9ng b\u00ecnh th\u01b0\u1eddng. \u0110\u1eebng lo l\u1eafng, \u00edt nh\u1ea5t b\u1ea1n c\u0169ng c\u00f3 d\u1eef li\u1ec7u \u0111\u1ec3 ph\u00e2n t\u00edch v\u1ec1 l\u00fd do t\u1ea1i sao ho\u1ea1t \u0111\u1ed9ng c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u n\u00e0y l\u1ea1i kh\u00f4ng mang l\u1ea1i k\u1ebft qu\u1ea3 nh\u01b0 mong mu\u1ed1n.<\/p>\n\n\n\n<p>Li\u00ean t\u1ee5c c\u1ea3i thi\u1ec7n v\u00e0 cho kh\u00e1ch h\u00e0ng th\u1ea5y th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111ang c\u1ed1 g\u1eafng tr\u1edf n\u00ean t\u1ed1t h\u01a1n t\u1eebng ng\u00e0y c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch x\u00e2y d\u1ef1ng tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">T\u1ed5ng k\u1ebft v\u1ec1 tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p>V\u1edbi th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 v\u1ecb th\u1ebf ng\u00e0y c\u00e0ng cao v\u00e0 h\u1ecd \u0111\u00f2i h\u1ecfi nhi\u1ec1u h\u01a1n ch\u1ec9 l\u00e0 \u201cs\u1ea3n ph\u1ea9m v\u1eadt l\u00fd\u201d.<\/p>\n\n\n\n<p>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng mong \u0111\u1ee3i \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y s\u1ef1 \u0111\u1ed5i m\u1edbi v\u00e0 n\u1ed7 l\u1ef1c \u0111\u01b0\u1ee3c chinh ph\u1ee5c. \u0110i\u1ec1u n\u00e0y ch\u1ec9 c\u00f3 th\u1ec3 mang l\u1ea1i t\u1eeb ho\u1ea1t \u0111\u1ed9ng <strong>n\u00e2ng cao tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u<\/strong>.<\/p>\n\n\n\n<p>Nh\u1eefng tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u t\u00edch c\u1ef1c gi\u00fap th\u00fac \u0111\u1ea9y l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 h\u01a1n th\u1ebf n\u1eefa.<\/p>\n\n\n\n<p>V\u1edbi kinh nghi\u1ec7m 12+ n\u0103m trong l\u0129nh v\u1ef1c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, <a href=\"https:\/\/www.saokim.com.vn\/en\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim<\/strong><\/a> \u0111\u00e3 t\u01b0 v\u1ea5n c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u cho h\u00e0ng ngh\u00ecn kh\u00e1ch h\u00e0ng, b\u1eaft \u0111\u1ea7u t\u1eeb nh\u1eefng \u0111i\u1ec1u nh\u1ecf nh\u1ea5t nh\u01b0 m\u00e0u s\u1eafc, logo, b\u1ed9 nh\u1eadn di\u1ec7n, UX\/ UI website cho t\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng, automation marketing&#8230;.<\/p>\n\n\n\n<p>H\u00e3y li\u00ean h\u1ec7 ngay v\u1edbi Sao Kim qua hotline <strong><a href=\"tel:0964699499\" target=\"_blank\" rel=\"noreferrer noopener\">0964.699.499<\/a><\/strong> ho\u1eb7c <strong><a href=\"mailto:contact@saokim.com.vn\" target=\"_blank\" rel=\"noreferrer noopener\">contact@saokim.com.vn<\/a><\/strong> n\u1ebfu b\u1ea1n mu\u1ed1n t\u01b0 v\u1ea5n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u b\u00e0i b\u1ea3n, chuy\u00ean nghi\u1ec7p, mang t\u1edbi cho kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi nh\u1ea5t.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Sao Kim t\u1ea1i:&nbsp;<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Blog Sao Kim<\/strong><\/a>,&nbsp;<a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>C\u1ea9m Nang Sao Kim<\/strong><\/a>&nbsp;<\/p>\n\n\n\n<p><strong>Facebook:<\/strong>&nbsp;<a href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p><strong>Case study Behance<\/strong>:&nbsp;<a href=\"https:\/\/www.behance.net\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p>#SaoKim #SaoKimBranding #BrandExperience #TraiNghiemThuongHieu<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u (Brand Experience) t\u00edch c\u1ef1c gi\u00fap thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 t\u0103ng tr\u01b0\u1edfng kinh doanh theo c\u1ea5p s\u1ed1 nh\u00e2n. Xem ngay c\u00e1ch thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u<\/p>\n","protected":false},"author":24,"featured_media":33893,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195],"tags":[],"class_list":["post-33875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cam-nang"],"acf":[],"views":1878,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/33875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=33875"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/33875\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/33893"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=33875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=33875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=33875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}