{"id":34327,"date":"2022-08-26T11:10:50","date_gmt":"2022-08-26T04:10:50","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=34327"},"modified":"2024-10-28T14:41:30","modified_gmt":"2024-10-28T07:41:30","slug":"tuyen-ngon-thuong-hieu","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/tuyen-ngon-thuong-hieu\/","title":{"rendered":"Brand Manifesto: Tuy\u00ean ng\u00f4n th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"\n

H\u01b0\u1edbng d\u1eabn c\u00e1ch vi\u1ebft tuy\u00ean ng\u00f4n th\u01b0\u01a1ng hi\u1ec7u (Brand Manifesto) \u1ea5n t\u01b0\u1ee3ng, truy\u1ec1n c\u1ea3m h\u1ee9ng v\u00e0 t\u00e1c \u0111\u1ed9ng t\u1edbi c\u1ea3m x\u00fac c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3<\/em>.<\/p>\n\n\n\n

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Tr\u01b0\u1edbc \u0111\u00e2y, \u0111\u1ec3 chinh ph\u1ee5c \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng b\u1ea1n ch\u1ec9 c\u1ea7n t\u1ea1o ra s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 t\u1ed1t ho\u1eb7c cao h\u01a1n n\u1eefa l\u00e0 l\u00e0m cho s\u1ea3n ph\u1ea9m tr\u1edf n\u00ean kh\u00e1c bi\u1ec7t.<\/p>\n\n\n\n

Nh\u01b0ng hi\u1ec7n t\u1ea1i, trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh, vi\u1ec7c t\u1ea1o ra m\u1ed9t s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 t\u01b0\u01a1ng t\u1ef1 kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u kh\u00f3 kh\u0103n. K\u1ec3 c\u1ea3 nh\u1eefng s\u1ea3n ph\u1ea9m mang t\u00ednh \u0111\u1ed9c quy\u1ec1n v\u1ec1 m\u1eb7t c\u00f4ng ngh\u1ec7, kh\u00f4ng m\u1ea5t qu\u00e1 l\u00e2u \u0111\u1ec3 xu\u1ea5t hi\u1ec7n c\u00e1c s\u1ea3n ph\u1ea9m thay th\u1ebf t\u1ed1t h\u01a1n.<\/p>\n\n\n\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 tho\u1ea3i m\u00e1i l\u1ef1a ch\u1ecdn gi\u1eefa c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u00e0 kh\u00f4ng lo l\u1eafng v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n\n\n\n

V\u00e2y n\u00ean, h\u00e0nh vi mua s\u1eafm c\u1ee7a h\u1ecd kh\u00f4ng ch\u1ec9 l\u00e0 ch\u1ecdn s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng, gi\u00e1 t\u1ed1t hay ch\u1ecdn s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c l\u00e0m ra theo c\u00e1ch \u0111\u1ed9c \u0111\u00e1o n\u1eefa. Nh\u1eefng th\u1ee9 v\u1ec1 m\u1eb7t l\u00fd t\u00ednh v\u1ec1 c\u01a1 b\u1ea3n \u0111\u00e3 b\u1eb1ng nhau (ho\u1eb7c kh\u00f4ng c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u1ee7 l\u1edbn).<\/p>\n\n\n\n

Gi\u1edd \u0111\u00e2y, ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd quy\u1ebft \u0111\u1ecbnh mua s\u1eafm d\u1ef1a v\u00e0o “L\u00fd do s\u1ea3n ph\u1ea9m t\u1ed3n t\u1ea1i”, “L\u00fd do b\u1ea1n l\u00e0m ra ch\u00fang”.<\/p>\n\n\n\n

T\u1ea1i sao \u0111i\u1ec1u n\u00e0y l\u1ea1i quan tr\u1ecdng?<\/p>\n\n\n\n

\u0110\u00f3 l\u00e0 v\u00ec “L\u00fd do” c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng v\u00e0o s\u00e2u b\u1ea3n ch\u1ea5t c\u1ee7a con ng\u01b0\u1eddi, kh\u01a1i g\u1ee3i \u0111\u1ea9y c\u1ea3m x\u00fac v\u00e0 th\u00fac \u0111\u1ea9y h\u00e0nh vi. N\u00f3i c\u00e1ch kh\u00e1c, n\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng v\u00e0o c\u1ea3m x\u00fac b\u1ea1n c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y h\u1ecd h\u00e0nh \u0111\u1ed9ng.<\/p>\n\n\n\n

V\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch ph\u1ed5 bi\u1ebfn nh\u1ea5t \u0111\u1ec3 k\u1ebft n\u1ed1i c\u1ea3m x\u00fac, truy\u1ec1n c\u1ea3m h\u1ee9ng cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 s\u1eed d\u1ee5ng tuy\u00ean ng\u00f4n th\u01b0\u01a1ng hi\u1ec7u (Brand Manifesto).<\/p>\n\n\n\n

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1. Tuy\u00ean ng\u00f4n th\u01b0\u01a1ng hi\u1ec7u (Brand Manifesto) l\u00e0 g\u00ec?<\/h2>\n\n\n
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\"Brand<\/figure>\n<\/div>\n\n\n

Tuy\u00ean ng\u00f4n th\u01b0\u01a1ng hi\u1ec7u<\/strong> (Brand Manifesto) th\u01b0\u1eddng l\u00e0 m\u1ed9t c\u00e2u chuy\u1ec7n ng\u1eafn \u0111\u1ea7y c\u1ea3m x\u00fac nh\u1eb1m thu h\u00fat v\u00e0 k\u1ebft n\u1ed1i v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. T\u1eeb \u0111\u00f3 thuy\u1ebft ph\u1ee5c h\u1ecd \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

Tuy\u00ean ng\u00f4n th\u01b0\u01a1ng hi\u1ec7u (Brand Manifesto) mi\u00eau t\u1ea3 r\u00f5 nh\u1ea5t v\u1ec1 l\u00fd do t\u1ea1i sao doanh nghi\u1ec7p t\u1ed3n t\u1ea1i, m\u1ee5c \u0111\u00edch c\u1ee7a doanh nghi\u1ec7p l\u00e0 g\u00ec v\u00e0 t\u1ea1i sao m\u1ecdi ng\u01b0\u1eddi n\u00ean quan t\u00e2m \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd.<\/p>\n\n\n\n

Tuy\u00ean ng\u00f4n th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 gi\u00fap x\u00e2y d\u1ef1ng kh\u00e1ch h\u00e0ng trung th\u00e0nh m\u00e0 c\u00f2n l\u00e0 c\u00e1ch \u0111\u1ec3 thu h\u00fat nh\u00e2n t\u00e0i \u0111\u1ebfn v\u1edbi doanh nghi\u1ec7p.<\/p>\n\n\n\n

B\u1ea1n th\u1eed ngh\u0129 xem, khi nh\u1eadn \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t l\u01b0\u01a1ng nh\u01b0 nhau, \u1ee9ng vi\u00ean s\u1ebd ch\u1ecdn l\u00e0m \u1edf m\u1ed9t doanh nghi\u1ec7p m\u00e0 t\u1ea1i \u0111\u00f3 h\u1ecd \u0111\u01b0\u1ee3c truy\u1ec1n c\u1ea3m h\u1ee9ng hay l\u00e0 m\u1ed9t doanh nghi\u1ec7p th\u00f4ng th\u01b0\u1eddng nh\u01b0 bao doanh nghi\u1ec7p kh\u00e1c?<\/p>\n\n\n\n

\u0110\u00f3 ch\u00ednh l\u00e0 l\u00fd do v\u00ec sao tuy\u00ean ng\u00f4n th\u01b0\u01a1ng hi\u1ec7u l\u1ea1i quan tr\u1ecdng.<\/p>\n\n\n\n

NOTE: Nhi\u1ec1u ng\u01b0\u1eddi hay nh\u1ea7m l\u1eabn gi\u1eefa tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh (Mission Statement) v\u00e0 tuy\u00ean ng\u00f4n th\u01b0\u01a1ng hi\u1ec7u (Brand Manifesto). \u0110\u00e2y l\u00e0 m\u1ed9t s\u1ed1 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t:<\/p>\n\n\n\n

Tuy\u00ean ng\u00f4n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/td>Tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh<\/strong><\/td><\/tr>
Thi\u00ean v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng<\/td>Thi\u00ean v\u1ec1 doanh nghi\u1ec7p<\/td><\/tr>
V\u1ec1 nh\u1eefng tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd c\u00f3<\/td>V\u1ec1 nh\u1eefng g\u00ec m\u00e0 doanh nghi\u1ec7p cung c\u1ea5p<\/td><\/tr>
C\u00e2u chuy\u1ec7n truy\u1ec1n c\u1ea3m h\u1ee9ng<\/td>Tuy\u00ean b\u1ed1 nghi\u00eam t\u00fac, t\u1ed5ng qu\u00e1t<\/td><\/tr>
V\u1ec1 nh\u1eefng g\u00ec th\u01b0\u01a1ng hi\u1ec7u gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1edf th\u00e0nh …<\/td>V\u1ec1 nh\u1eefng g\u00ec doanh nghi\u1ec7p l\u00e0m<\/td><\/tr>
Nh\u1eafc v\u1ec1 l\u1eddi h\u1ee9a<\/td>Nh\u1eafc v\u1ec1 s\u1ea3n ph\u1ea9m<\/td><\/tr>
Th\u00ec t\u01b0\u01a1ng lai<\/td>Th\u00ec hi\u1ec7n t\u1ea1i<\/td><\/tr>
V\u1ec1 gi\u00e1 tr\u1ecb<\/td>V\u1ec1 m\u1ee5c ti\u00eau<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n
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\u0110\u1ecdc th\u00eam: C\u00e1ch vi\u1ebft t\u1ea7m nh\u00ecn v\u00e0 s\u1ee9 m\u1ec7nh<\/strong><\/a><\/em><\/p>\n\n\n\n

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2. 5 V\u00ed d\u1ee5 tuy\u00ean ng\u00f4n th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n

Tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u vi\u1ebft tuy\u00ean ng\u00f4n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, h\u00e3y xem th\u1eed c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng h\u1ecd \u0111ang l\u00e0m nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n\n\n\n

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2.1. Nike<\/h3>\n\n\n
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G\u1eafn li\u1ec1n v\u1edbi h\u00e0ng lo\u1ea1t t\u00ean tu\u1ed5i n\u1ed5i ti\u1ebfng trong ng\u00e0nh th\u1ec3 thao nh\u01b0 LeBron James, Cristiano Ronaldo, and Serena Williams nh\u01b0ng Nike kh\u00f4ng bao gi\u1edd khoe khoang v\u1ec1 c\u00e1ch m\u00e0 c\u00e1c v\u1eadn \u0111\u1ed9ng vi\u00ean h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi s\u1eed d\u1ee5ng nh\u1eefng s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd. Thay v\u00e0o \u0111\u00f3, h\u1ecd g\u1eafn b\u00f3 v\u1edbi nh\u1eefng g\u00ec \u0111\u00e3 \u0111\u01b0a h\u1ecd l\u00ean v\u1ecb tr\u00ed h\u00e0ng \u0111\u1ea7u trong ng\u00e0nh th\u1eddi trang th\u1ec3 thao. \u0110\u00f3 ch\u00ednh l\u00e0 s\u1ef1 c\u1ed9ng h\u01b0\u1edfng c\u1ea3m x\u00fac.<\/p>\n\n\n\n

Nike mong mu\u1ed1n r\u1eb1ng m\u1ecdi hi\u1ec3u r\u1eb1ng th\u00e0nh c\u00f4ng kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 tr\u1edf th\u00e0nh v\u0129 \u0111\u1ea1i nh\u1ea5t trong m\u1ecdi th\u1eddi \u0111\u1ea1i m\u00e0 l\u00e0 m\u1ecdi th\u1ee9 b\u1ea1n l\u00e0m c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh phi\u00ean b\u1ea3n t\u1ed1t nh\u1ea5t c\u1ee7a ch\u00ednh b\u1ea3n th\u00e2n m\u00ecnh. \u0110\u00e2y ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 \u201cWhy\u201d ph\u00eda sau th\u01b0\u01a1ng hi\u1ec7u v\u1edbi mong mu\u1ed1n m\u1ecdi v\u1eadn \u0111\u1ed9ng vi\u00ean c\u00f3 th\u1ec3 d\u00f9ng t\u00e0i n\u0103ng c\u1ee7a m\u00ecnh \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng c\u1ee7a ch\u00ednh h\u1ecd.<\/p>\n\n\n\n

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2.2. Fiat<\/h3>\n\n\n
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Nh\u1eefng g\u00ec Fiat kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 nh\u1eefng chi\u1ebfc xe \u00dd ki\u1ec3u d\u00e1ng \u0111\u1eb9p m\u00e0 l\u00e0 phong c\u00e1ch s\u1ed1ng. \u1ede \u0111\u00f3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 th\u1ecfa th\u00edch s\u1ed1ng v\u1edbi ni\u1ec1m \u0111am m\u00ea ch\u00e1y b\u1ecfng c\u1ee7a m\u00ecnh. Tuy nhi\u00ean, Fiat kh\u00f4ng mu\u1ed1n kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh s\u1ed1ng li\u1ec1u l\u0129nh m\u00e0 mong r\u1eb1ng h\u1ecd lu\u00f4n tr\u00e2n tr\u1ecdng nh\u1eefng \u0111i\u1ec1u nh\u1ecf b\u00e9 nhi\u1ec1u nh\u01b0 nh\u1eefng th\u1ee9 \u0111i\u1ec1u l\u1edbn lao. Y\u1ebfu t\u1ed1 \u201cWhy\u201d \u0111\u1eb1ng sau th\u01b0\u01a1ng hi\u1ec7u Fiat \u0111\u00f3 l\u00e0 h\u1ecd mu\u1ed1n thay \u0111\u1ed5i th\u00e1i \u0111\u1ed9 c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi cu\u1ed9c s\u1ed1ng.<\/p>\n\n\n\n

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2.3. The North Face<\/h3>\n\n\n
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H\u1ea7u h\u1ebft nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u cung c\u1ea5p thi\u1ebft b\u1ecb du l\u1ecbch \u0111\u1ec1u t\u1eadp trung v\u00e0o s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 gi\u00fap ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n c\u00e1c chuy\u1ebfn \u0111i v\u00e0 kh\u00e1m ph\u00e1 m\u00f4i tr\u01b0\u1eddng xung quanh. Nh\u01b0ng v\u1edbi ri\u00eang The North Face l\u1ea1i kh\u00e1c. H\u1ecd \u0111\u00e0o s\u00e2u v\u00e0 t\u00ecm hi\u1ec3u v\u1ec1 \u201cl\u00fd do t\u1ea1i sao ch\u00fang ta \u0111i kh\u00e1m ph\u00e1\u201d.<\/p>\n\n\n\n

B\u1eb1ng vi\u1ec7c mi\u00eau t\u1ea3 vi\u1ec7c kh\u00e1m ph\u00e1 gi\u00fap ch\u00fang ta hi\u1ec3u b\u1ea3n th\u00e2n h\u01a1n, the North Face kh\u00f4ng ch\u1ec9 mu\u1ed1n ch\u00fang ta kh\u00e1m ph\u00e1 nhi\u1ec1u h\u01a1n m\u00e0 c\u00f2n mu\u1ed1n ch\u00fang ta thay \u0111\u1ed5i \u0111\u1ec3 c\u00f3 cu\u1ed9c s\u1ed1ng tr\u1ecdn v\u1eb9n h\u01a1n, tr\u00e2n tr\u1ecdng nh\u1eefng g\u00ec m\u00ecnh \u0111ang c\u00f3.<\/p>\n\n\n\n

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2.4. Apple<\/h3>\n\n\n
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Trong to\u00e0n b\u1ed9 s\u1ef1 nghi\u1ec7p c\u1ee7a m\u00ecnh,  Steve Jobs lu\u00f4n b\u1ecb coi l\u00e0 \u0111i\u00ean r\u1ed3. \u00d4ng c\u00f3 m\u1ed9t s\u1ef1 khinh mi\u1ec7t gay g\u1eaft \u0111\u1ed1i v\u1edbi nh\u1eefng hi\u1ec7n tr\u1ea1ng nh\u00e0m ch\u00e1n. V\u00ec v\u1eady, \u00f4ng \u0111\u00e3 bu\u1ed9c ph\u1ea3i ph\u00e1 v\u1ee1 l\u1ed1i m\u00f2n t\u01b0 duy b\u1ea5t c\u1ee9 khi n\u00e0o \u00f4ng c\u00f3 th\u1ec3 .<\/p>\n\n\n\n

Ch\u00ednh suy ngh\u0129 kh\u00e1c bi\u1ec7t n\u00e0y \u0111\u00e3 th\u00fac \u0111\u1ea9y s\u1ef1 \u0111\u1ed5i m\u1edbi c\u1ee7a Apple v\u00e0 tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t th\u1ebf gi\u1edbi. C\u00e2u chuy\u1ec7n c\u1ee7a Steve Jobs \u0111\u00e3 truy\u1ec1n c\u1ea3m h\u1ee9ng cho ng\u01b0\u1eddi kh\u00e1c v\u1ec1 s\u1ef1 thay \u0111\u1ed5i l\u1ed1i m\u00f2n t\u01b0 duy v\u00e0 suy ngh\u0129 kh\u00e1c bi\u1ec7t. T\u1ea1o cho h\u1ecd ni\u1ec1m tin r\u1eb1ng b\u1ea3n th\u00e2n h\u1ecd c\u00f3 th\u1ec3 gi\u00fap ph\u00e1t tri\u1ec3n x\u00e3 h\u1ed9i v\u00e0 thay \u0111\u1ed5i th\u1ebf gi\u1edbi gi\u1ed1ng nh\u01b0 \u00f4ng \u0111\u00e3 l\u00e0m.<\/p>\n\n\n\n

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2.5. Levi’s<\/h3>\n\n\n
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Kh\u00f4ng ai mu\u1ed1n ph\u1ea3i \u0111i h\u1ebft cu\u1ed9c \u0111\u1eddi nh\u01b0ng nhi\u1ec1u l\u1ea7n, ch\u00fang ta tr\u00f4i \u0111i m\u00e0 kh\u00f4ng nh\u1eadn th\u1ea5y \u0111i\u1ec1u \u0111\u00f3 \u0111ang x\u1ea3y ra. Nh\u1eb1m gi\u00fap \u1ed5n \u0111\u1ecbnh cu\u1ed9c s\u1ed1ng tr\u01b0\u1edbc khi qu\u00e1 mu\u1ed9n, Levi’s \u0111\u00e3 t\u1ea1o ra b\u1ea3n tuy\u00ean ng\u00f4n th\u01b0\u01a1ng hi\u1ec7u lan r\u1ed9ng v\u1edbi m\u1ee5c \u0111\u00edch thuy\u1ebft ph\u1ee5c Eeoyre from Winnie-the-Pooh ghi d\u1ea5u \u1ea5n tr\u00ean th\u1ebf gi\u1edbi<\/p>\n\n\n\n

B\u1eb1ng c\u00e1ch h\u1ecfi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau r\u1eb1ng h\u1ecd c\u00f3 l\u00e0m cho th\u1ebf gi\u1edbi t\u1ed1t \u0111\u1eb9p h\u01a1n hay kh\u00f4ng v\u00e0 n\u00f3i v\u1edbi h\u1ecd r\u1eb1ng nh\u1eefng th\u1ee9 h\u1ecd c\u1ea7n ch\u1ec9 l\u00e0 b\u1ea3n n\u0103ng tr\u1ef1c gi\u00e1c v\u00e0 qu\u1ea7n \u00e1o \u0111\u1ec3 t\u1ea1o ra t\u00e1c \u0111\u1ed9ng \u0111\u00f3. Levi’s truy\u1ec1n \u0111\u1ea1t m\u1ee5c \u0111\u00edch th\u01b0\u01a1ng hi\u1ec7u m\u00e0 h\u1ea7u nh\u01b0 t\u1ea5t c\u1ea3 \u0111\u1ec1u theo d\u00f5i m\u1ed9t c\u00e1ch say m\u00ea trong su\u1ed1t ph\u1ea7n \u0111\u1eddi c\u00f2n l\u1ea1i.<\/p>\n\n\n\n

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3. C\u00e1ch vi\u1ebft tuy\u00ean ng\u00f4n th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n

Ti\u1ebfp theo, t\u00f4i s\u1ebd h\u01b0\u1edbng d\u1eabn b\u1ea1n c\u00e1ch vi\u1ebft tuy\u00ean ng\u00f4n th\u01b0\u01a1ng hi\u1ec7u v\u1edbi 3 b\u01b0\u1edbc<\/p>\n\n\n\n

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B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh “M\u1ee5c \u0111\u00edch th\u01b0\u01a1ng hi\u1ec7u”<\/h3>\n\n\n\n

M\u1ee5c \u0111\u00edch th\u01b0\u01a1ng hi\u1ec7u s\u1ebd \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng tuy\u00ean ng\u00f4n th\u01b0\u01a1ng hi\u1ec7u. N\u1ebfu m\u1ee5c \u0111\u00edch kh\u00f4ng \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y r\u00f5 r\u00e0ng v\u00e0 t\u00ednh thuy\u1ebft ph\u1ee5c cao, b\u1ea3n tuy\u00ean ng\u00f4n s\u1ebd tr\u1edf n\u00ean thi\u1ebfu ch\u00e2n th\u1ef1c.<\/p>\n\n\n\n

Kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n mu\u1ed1n bi\u1ebft t\u1ea1i sao h\u1ecd n\u00ean quan t\u00e2m \u0111\u1ebfn b\u1ea1n v\u00e0 nh\u1eefng t\u00ednh n\u0103ng v\u01b0\u1ee3t tr\u1ed9i c\u1ee7a s\u1ea3n ph\u1ea9m kh\u00f4ng bao gi\u1edd l\u00e0 \u0111\u1ee7 \u0111\u1ec3 \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n tr\u1edf n\u00ean n\u1ed5i b\u1eadt.<\/p>\n\n\n\n

\u0110\u1ec3 kh\u00e1m ph\u00e1 y\u1ebfu t\u1ed1 \u201cWhy\u201d c\u1ee7a doanh nghi\u1ec7p, b\u1ea1n h\u00e3y \u0111\u1eb7t c\u00e2u h\u1ecfi v\u1ec1:<\/p>\n\n\n\n

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