{"id":34359,"date":"2022-08-29T11:17:52","date_gmt":"2022-08-29T04:17:52","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=34359"},"modified":"2022-11-01T18:00:47","modified_gmt":"2022-11-01T11:00:47","slug":"brand-pillars","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/brand-pillars\/","title":{"rendered":"Brand Pillars: 5 Tr\u1ee5 c\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n n\u1eafm r\u00f5"},"content":{"rendered":"\n<p><strong>Tr\u1ee5 c\u1ed9t th\u01b0\u01a1ng hi\u1ec7u<\/strong> (<strong>Brand pillars<\/strong>) \u0111\u01b0\u1ee3c xem nh\u01b0 l\u00e0 DNA c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Ch\u00fang gi\u00fap x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb, t\u00ednh c\u00e1ch v\u00e0 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. M\u1ed7i tr\u1ee5 c\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c xem nh\u01b0 l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong ho\u1ea1t \u0111\u1ed9ng giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng, x\u00e2y d\u1ef1ng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 duy tr\u00ec xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<p>Trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y, t\u00f4i s\u1ebd th\u00f4ng tin \u0111\u1ebfn b\u1ea1n v\u1ec1 5 tr\u1ee5 c\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh v\u00e0 c\u00e1ch x\u00e2y d\u1ef1ng ch\u00fang chi ti\u1ebft nh\u1ea5t.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">1. Tr\u1ee5 c\u1ed9t th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/brand-pillars-tru-cot-thuong-hieu.jpg\" alt=\"Tr\u1ee5 c\u1ed9t th\u01b0\u01a1ng hi\u1ec7u (Brand Pillars) l\u00e0 g\u00ec?\" class=\"wp-image-34369\" title=\"Tr\u1ee5 c\u1ed9t th\u01b0\u01a1ng hi\u1ec7u (Brand Pillars)\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/brand-pillars-tru-cot-thuong-hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/brand-pillars-tru-cot-thuong-hieu-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/brand-pillars-tru-cot-thuong-hieu-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p>Tr\u1ee5 c\u1ed9t th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m nh\u1eefng y\u1ebfu t\u1ed1 x\u00e2y d\u1ef1ng gi\u00e1 tr\u1ecb v\u00e0 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng. Ch\u00fang bao g\u1ed3m c\u00e1c v\u1ea5n \u0111\u1ec1 nh\u01b0 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u v\u00e0 m\u1ee5c \u0111\u00edch th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>V\u1ec1 c\u01a1 b\u1ea3n, nh\u1eefng tr\u1ee5 c\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u00e0y c\u00f3 th\u1ec3 l\u00e0 b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n th\u1ea5y quan tr\u1ecdng, \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u00f3 l\u00e0 s\u1ef1 \u0111\u1ed5i m\u1edbi, \u0111\u00e1ng tin c\u1eady, vui v\u1ebb&#8230;<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n h\u1ecfi kh\u00e1ch h\u00e0ng r\u1eb1ng &#8220;t\u1ea1i sao b\u1ea1n l\u1ea1i th\u00edch th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ch\u00fang t\u00f4i?&#8221;, h\u1ecd c\u00f3 th\u1ec3 s\u1ebd li\u1ec7t k\u00ea c\u00e1c tr\u1ee5 c\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u1ebfu b\u1ea1n x\u00e2y d\u1ef1ng ch\u00fang th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, tr\u1ee5 c\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u00f3i l\u00ean th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1i di\u1ec7n cho \u0111i\u1ec1u g\u00ec v\u00e0 c\u00e1ch truy\u1ec1n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p c\u1ee7a m\u00ecnh \u0111\u1ebfn kh\u00e1ch h\u00e0ng. Trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng tr\u1ee5 c\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, b\u1ea1n b\u1eaft bu\u1ed9c ph\u1ea3i tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c nh\u1eefng c\u00e2u h\u1ecfi sau:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Ch\u00fang ta l\u00e0 ai?<\/li><li>T\u1ea1i sao ch\u00fang ta t\u1ed3n t\u1ea1i?<\/li><li>\u0110\u1ed9ng l\u1ef1c n\u00e0o th\u00fac \u0111\u1ea9y ch\u00fang ta l\u00e0m vi\u1ec7c m\u1ed7i ng\u00e0y?<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Cu\u1ed1i c\u00f9ng, kh\u00e1ch h\u00e0ng ch\u1ecdn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n d\u1ef1a tr\u00ean s\u1ef1 k\u1ebft n\u1ed1i. H\u1ecd mong mu\u1ed1n r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u h\u1ecd \u0111\u00e3 ch\u1ecdn kh\u00f4ng ch\u1ec9 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u00e0 mong mu\u1ed1n m\u00e0 c\u00f2n n\u00f3i l\u00ean \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb, suy ngh\u0129 v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng cho h\u1ecd.<\/p>\n\n\n\n<p>Theo \u0111\u00f3, c\u00e1c tr\u1ee5 c\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n \u0111\u1ea3m b\u1ea3o th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p s\u1ebd ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng m\u1ecdi l\u00fac, m\u1ecdi n\u01a1i.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">2. C\u00e1c tr\u1ee5 c\u1ed9t th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/cac-tru-cot-thuong-hieu.jpg\" alt=\"5 Tr\u1ee5 c\u1ed9t th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-34371\" title=\"5 Tr\u1ee5 c\u1ed9t th\u01b0\u01a1ng hi\u1ec7u\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/cac-tru-cot-thuong-hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/cac-tru-cot-thuong-hieu-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/cac-tru-cot-thuong-hieu-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p>C\u00f3 5 tr\u1ee5 c\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c xem l\u00e0 \u201ctr\u00e1i tim\u201d c\u1ee7a m\u1ed7i th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>M\u1ee5c \u0111\u00edch<\/li><li>\u0110\u1ecbnh v\u1ecb<\/li><li>T\u00ednh c\u00e1ch<\/li><li>S\u1ef1 nh\u1eadn th\u1ee9c<\/li><li>Qu\u1ea3ng b\u00e1<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>M\u1ed7i tr\u1ee5 c\u1ed9t s\u1ebd gi\u00fap ph\u00e1c th\u1ea3o ch\u00e2n dung th\u01b0\u01a1ng hi\u1ec7u qua 3 y\u1ebfu t\u1ed1 l\u00e0: ai, th\u1ebf n\u00e0o v\u00e0 t\u1ea1i sao. H\u00e3y c\u00f9ng kh\u00e1m ph\u00e1 chi ti\u1ebft trong ph\u1ea7n d\u01b0\u1edbi \u0111\u00e2y<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">Tr\u1ee5 c\u1ed9t 1: M\u1ee5c \u0111\u00edch th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>M\u1ee5c \u0111\u00edch th\u01b0\u01a1ng hi\u1ec7u m\u00f4 t\u1ea3 ngo\u00e0i doanh thu th\u00ec l\u00fd do c\u00f4ng ty t\u1ed3n t\u1ea1i l\u00e0 g\u00ec? \u0110\u00e2y ch\u00ednh l\u00e0 \u0111\u1ed9ng l\u1ef1c tinh th\u1ea7n th\u00f4i th\u00fac b\u1ea1n th\u1ee9c d\u1eady v\u00e0o bu\u1ed5i s\u00e1ng v\u00e0 h\u00e1o h\u1ee9c \u0111i l\u00e0m. \u0110\u00e2y ph\u1ea3i l\u00e0 y\u1ebfu t\u1ed1 \u0111\u01b0\u1ee3c ch\u1ea5p nh\u1eadn b\u1edfi c\u00e1c b\u00ean li\u00ean quan, g\u1ed3m c\u1ea3 nh\u1eefng nh\u00e2n vi\u00ean trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<p>Khi b\u1ea1n b\u1eaft \u0111\u1ea7u t\u00ecm hi\u1ec3u v\u1ec1 m\u1ee5c \u0111\u00edch c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, h\u00e3y t\u1ef1 h\u1ecfi:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>\u0110\u1ed9ng l\u1ef1c th\u00fac \u0111\u1ea9y th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ch\u00fang ta l\u00e0 g\u00ec?<\/li><li>V\u1ea5n \u0111\u1ec1 ch\u00fang ta c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft?<\/li><li>C\u00e1ch ch\u00fang t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn kh\u00e1ch h\u00e0ng, nh\u00e2n vi\u00ean v\u00e0 c\u1ed9ng \u0111\u1ed3ng?<\/li><li>\u0110i\u1ec1u g\u00ec truy\u1ec1n c\u1ea3m h\u1ee9ng cho ch\u00fang ta m\u1ed7i ng\u00e0y?<\/li><li>V\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t t\u1ed5 ch\u1ee9c, \u0111i\u1ec1u ch\u00fang ta t\u1ef1 h\u00e0o nh\u1ea5t l\u00e0 g\u00ec?<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>T\u1eeb m\u1ee5c \u0111\u00edch th\u01b0\u01a1ng hi\u1ec7u, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n th\u00e0nh t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i \u0111\u1ec3 s\u1eed d\u1ee5ng linh ho\u1ea1t trong vi\u1ec7c truy\u1ec1n t\u1ea3i m\u1ee5c \u0111\u00ednh th\u01b0\u01a1ng hi\u1ec7u. L\u00e0m cho kh\u00e1ch h\u00e0ng hi\u1ec3u r\u00f5 m\u1ee5c \u0111\u00edch th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00e0 cho h\u1ecd &#8220;L\u00fd do kh\u00f4ng th\u1ec3 ch\u1ed1i t\u1eeb&#8221; v\u01b0\u1ee3t qua v\u1ea5n \u0111\u1ec1 gi\u00e1 c\u1ea3, t\u00ednh n\u0103ng.<\/p>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/tam-nhin-va-su-menh\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>C\u00e1ch vi\u1ebft t\u1ea7m nh\u00ecn v\u00e0 s\u1ee9 m\u1ec7nh<\/strong><\/a> th\u01b0\u01a1ng hi\u1ec7u<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">Tr\u1ee5 c\u1ed9t 2: \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>Kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c, nh\u00e2n vi\u00ean s\u1ebd nh\u00ecn nh\u1eadn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u1edf v\u1ecb tr\u00ed n\u00e0o trong t\u00e2m tr\u00ed c\u1ee7a h\u1ecd? Khi h\u1ecd suy ngh\u0129 v\u1ec1 m\u1ed9t l\u1ef1a ch\u1ecdn v\u00e0 so s\u00e1nh c\u00e1c y\u1ebfu t\u1ed1, h\u1ecd x\u1ebfp th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u1edf \u0111\u00e2u?<\/p>\n\n\n\n<p>\u0110\u00e2y ch\u00ednh x\u00e1c l\u00e0 m\u1ee5c ti\u00eau m\u00e0 ho\u1ea1t \u0111\u1ed9ng \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n l\u00e0m. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n gi\u00e0nh \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<p>Khi \u0111\u00e1nh gi\u00e1 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, b\u1ea1n h\u00e3y t\u1ef1 h\u1ecfi:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>\u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a ch\u00fang ta l\u00e0 ai?<\/li><li>H\u1ecd \u0111ang t\u00ecm ki\u1ebfm g\u00ec trong danh m\u1ee5c s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a ch\u00fang ta?<\/li><li>\u0110\u00e2y c\u00f3 ph\u1ea3i l\u00e0 m\u1ee5c ti\u00eau ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 k\u1ebft qu\u1ea3 mong mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c trong t\u01b0\u01a1ng lai hay ch\u00fang ta c\u1ea7n ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c?<\/li><li>\u0110\u1ecbnh v\u1ecb hi\u1ec7n t\u1ea1i c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau? Ch\u00fang ta c\u00f3 c\u1ea7n ph\u00e1t tri\u1ec3n th\u00eam kh\u00f4ng?<\/li><li>\u0110i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ee7a ch\u00fang ta v\u1edbi \u0111\u1ed1i th\u1ee7?<\/li><li>M\u1ee5c ti\u00eau trong 5 &#8211; 10 n\u0103m t\u1edbi c\u1ee7a ch\u00fang ta l\u00e0 g\u00ec?<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">Tr\u1ee5 c\u1ed9t 3: T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u mi\u00eau t\u1ea3 \u0111\u1eb7c \u0111i\u1ec3m con ng\u01b0\u1eddi, h\u00e0nh vi, c\u1ea3m x\u00fac, tr\u00ed tu\u1ec7 x\u00e1c \u0111\u1ecbnh n\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. Hi\u1ec3u \u0111\u01a1n gi\u1ea3n \u0111\u00e2y s\u1ebd l\u00e0 \u1ea5n t\u01b0\u1ee3ng ban \u0111\u1ea7u c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u1edbi kh\u00e1ch h\u00e0ng. Ch\u00fang \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ti\u1ebfng n\u00f3i th\u01b0\u01a1ng hi\u1ec7u, thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u v\u00e0 m\u00e0u s\u1eafc th\u01b0\u01a1ng hi\u1ec7u,&#8230;<\/p>\n\n\n\n<p>Khi x\u00e2y d\u1ef1ng t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u, h\u00e3y t\u1ef1 tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi sau:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Ch\u00fang ta s\u1ebd mi\u00eau t\u1ea3 th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 th\u1ebf n\u00e0o d\u01b0\u1edbi h\u00ecnh th\u1ee9c l\u00e0 m\u1ed9t ng\u01b0\u1eddi b\u00ecnh th\u01b0\u1eddng? Nghi\u00eam t\u00fac, h\u00e0i h\u01b0\u1edbc hay vui v\u1ebb.<\/li><li>V\u0103n h\u00f3a c\u00f4ng ty s\u1ebd \u0111\u01b0\u1ee3c mi\u00eau t\u1ea3 th\u1ebf n\u00e0o?<\/li><li>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean s\u1ed1ng \u0111\u1ed9ng tr\u00ean m\u1ecdi ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng?<\/li><li>T\u00ednh c\u00e1ch c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0 g\u00ec?<\/li><li>Ch\u00fang ta c\u00f3 n\u00e9t t\u01b0\u01a1ng \u0111\u1ed3ng g\u00ec v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh?<\/li><li>T\u00ednh c\u00e1ch c\u1ee7a ch\u00fang ta c\u00f3 \u0111\u00fang v\u1edbi con ng\u01b0\u1eddi th\u1eadt v\u00e0 ph\u00f9 h\u1ee3p v\u1ecb tr\u00ed ch\u00fang ta mu\u1ed1n \u0111\u1ea1t \u0111\u1ebfn hay kh\u00f4ng?<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/xay-dung-thuong-hieu\/tinh-cach-thuong-hieu-la-gi-lam-the-nao-de-xac-dinh-tinh-cach-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/hinh-mau-thuong-hieu\/\"><strong>H\u00ecnh m\u1eabu th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/mascot-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Linh v\u1eadt th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">Tr\u1ee5 c\u1ed9t 4: Nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>Kh\u00e1ch h\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng v\u00e0 c\u00e1ch kh\u00e1ch h\u00e0ng suy ngh\u0129 nh\u01b0 th\u1ebf n\u00e0o v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Nh\u1eadn th\u1ee9c thu\u1ed9c s\u1edf h\u1eefu c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. \u0110\u00f3 l\u00e0 c\u00e1ch kh\u00e1ch h\u00e0ng di\u1ec5n gi\u1ea3i b\u1ea1n.<\/p>\n\n\n\n<p>C\u00e1ch \u0111\u01a1n gi\u1ea3n nh\u1ea5t \u0111\u1ec3 x\u00e2y d\u1ef1ng <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/nhan-thuc-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> l\u00e0 kh\u01a1i g\u1ee3i th\u00f4ng qua c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac tr\u1ef1c quan. V\u00ed d\u1ee5 nh\u01b0 \u1ea5n ph\u1ea9m, t\u1ea1p ch\u00ed, website, qu\u1ea3ng c\u00e1o, m\u1ea1ng x\u00e3 h\u1ed9i, showroom, l\u1eddi gi\u1edbi thi\u1ec7u t\u1eeb nh\u1eefng ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng v\u00e0 tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<p>S\u1eed d\u1ee5ng c\u00e1c y\u1ebfu t\u1ed1 tr\u1ef1c quan t\u00e1c \u0111\u1ed9ng v\u00e0o kh\u00e1ch h\u00e0ng, nh\u1ea5t qu\u00e1n, l\u1eb7p \u0111i l\u1eb7p l\u1ea1i \u0111\u1ec3 h\u00ecnh th\u00e0nh nh\u1eadn th\u1ee9c trong t\u00e2m tr\u00ed c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u, b\u1ea1n h\u00e3y t\u1ef1 \u0111\u1eb7t cho m\u00ecnh nh\u1eefng c\u00e2u h\u1ecfi sau:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>C\u00e1ch th\u1ee9c n\u00e0o gi\u00fap kh\u00e1ch h\u00e0ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u?<\/li><li>\u0110\u00e2u th\u1ef1c s\u1ef1 l\u00e0 c\u00e1ch m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n \u0111\u01b0\u1ee3c nh\u00ecn nh\u1eadn?<\/li><li>H\u1ecd m\u00f4 t\u1ea3 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n nh\u01b0 th\u1ebf n\u00e0o?<\/li><li>Nh\u1eefng ng\u1ed9 nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng xu\u1ea5t ph\u00e1t t\u1eeb \u0111\u00e2u?<\/li><li>Ch\u00fang ta c\u00f3 \u0111ang truy\u1ec1n \u0111\u1ea1t th\u00f4ng tin \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3?<\/li><li>Nh\u1eefng v\u1ea5n \u0111\u1ec1 ho\u1eb7c th\u00e1ch th\u1ee9c n\u00e0o m\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111ang c\u1ea7n gi\u1ea3i quy\u1ebft?<\/li><li>Kh\u00e1ch h\u00e0ng ngh\u0129 sao v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a ch\u00fang ta?<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e0ecff\"><em>&gt; <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/bo-nhan-dien-thuong-hieu-cong-ty\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Thi\u1ebft k\u1ebf b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> chuy\u00ean nghi\u1ec7p, g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">Tr\u1ee5 c\u1ed9t 5: Qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>Qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u01b0 gi\u1edbi thi\u1ec7u, thu h\u00fat v\u00e0 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n m\u00e0 kh\u00f4ng ph\u1ea3i nh\u1eefng c\u00e1i t\u00ean kh\u00e1c.<\/p>\n\n\n\n<p>Qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng c\u00e1c k\u00eanh giao ti\u1ebfp, tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf v\u00e0 th\u00f4ng qua c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u00fang n\u01a1i, \u0111\u00fang l\u00fac v\u1edbi t\u1ea7n su\u1ea5t v\u1eeba \u0111\u1ee7.<\/p>\n\n\n\n<p>Kh\u00f4ng c\u00f3 ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng b\u00e1, th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 l\u00e0 nh\u1eefng th\u1ee9 \u0111\u01b0\u1ee3c vi\u1ebft tr\u00ean t\u1edd gi\u1ea5y.<\/p>\n\n\n\n<p>Qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u kh\u00e1ch v\u1edbi qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m. Trong khi qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m h\u01b0\u1edbng t\u1edbi chinh ph\u1ee5c kh\u00e1ch h\u00e0ng trong ng\u1eafn h\u1ea1n, qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m h\u01b0\u1edbng t\u1edbi x\u00e2y d\u1ef1ng s\u1ef1 k\u1ebft n\u1ed1i s\u00e2u s\u1eafc trong d\u00e0i h\u1ea1n.<\/p>\n\n\n\n<p>Trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u, b\u1ea1n h\u00e3y c\u00e2n nh\u1eafc nh\u1eefng v\u1ea5n \u0111\u1ec1 sau:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n t\u1ea1i c\u1ee7a ch\u00fang ta l\u00e0 g\u00ec?<\/li><li>Ch\u00fang ta hi\u1ec7n \u0111ang qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 th\u1ebf n\u00e0o?<\/li><li>Nh\u1eefng k\u00eanh truy\u1ec1n th\u00f4ng c\u1ee7a ch\u00fang ta l\u00e0 g\u00ec?<\/li><li>Khi n\u00e0o kh\u00e1ch h\u00e0ng c\u1ea7n ch\u00fang ta?<\/li><li>Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u00ecm ch\u00fang ta \u1edf \u0111\u00e2u?<\/li><li>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn v\u1edbi nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n?<\/li><li>Ch\u00fang ta c\u00f3 \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng? H\u1ecd c\u00f3 th\u1ef1c s\u1ef1 ph\u00f9 h\u1ee3p?<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/7-buoc-lap-ke-hoach-truyen-thong-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>K\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/ke-hoach-truyen-thong-marketing-tich-hop-imc\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>K\u1ebf ho\u1ea1ch IMC<\/strong><\/a><\/li><\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">M\u1edf r\u1ed9ng tr\u1ee5 c\u1ed9t: Tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/mo-rong-tru-cot-thuong-hieu.jpg\" alt=\"M\u1edf r\u1ed9ng tr\u1ee5 c\u1ed9t th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-34372\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/mo-rong-tru-cot-thuong-hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/mo-rong-tru-cot-thuong-hieu-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/mo-rong-tru-cot-thuong-hieu-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p>Tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u l\u00e0 nh\u1eefng c\u1ea3m x\u00fac, suy ngh\u0129 m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 trong su\u1ed1t h\u00e0nh tr\u00ecnh ti\u1ebfp x\u00fac v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>Tr\u1ee5 c\u1ed9t n\u00e0y l\u00e0 m\u1ed9t b\u01b0\u1edbc ti\u1ebfn m\u1edbi \u0111ang \u0111\u01b0\u1ee3c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u \u00e1p d\u1ee5ng.<\/p>\n\n\n\n<p>B\u1ea3n ch\u1ea5t tr\u1ea3i nghi\u1ec7m l\u00e0 c\u00e1ch kh\u00e1ch h\u00e0ng &#8220;ph\u1ea3n \u1ee9ng&#8221; khi ti\u1ebfp x\u00fac v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, nh\u1eefng &#8220;ph\u1ea3n \u1ee9ng&#8221; n\u00e0y sinh ra c\u00e1c nh\u1eadn th\u1ee9c, h\u00e0nh \u0111\u1ed9ng ti\u1ebfp theo.<\/p>\n\n\n\n<p>M\u1eb7c d\u00f9 tr\u1ea3i nghi\u1ec7m n\u1eb1m \u1edf ph\u00eda kh\u00e1ch h\u00e0ng, nh\u01b0ng doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nhau \u0111\u1ec3 thi\u1ebft k\u1ebf n\u00ean tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u t\u00edch c\u1ef1c, \u0111\u1ecbnh h\u01b0\u1edbng theo c\u00e1ch doanh nghi\u1ec7p mu\u1ed1n.<\/p>\n\n\n\n<p>B\u1ea1n c\u1ea7n c\u00e2n nh\u1eafc nh\u1eefng c\u00e2u h\u1ecfi sau:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>T\u1ea1i m\u1ed7i \u0111i\u1ec3m ti\u1ebfp x\u00fac, b\u1ea1n mu\u1ed1n kh\u00e1ch h\u00e0ng h\u00ecnh th\u00e0nh nh\u1eefng suy ngh\u0129 n\u00e0o v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u?<\/li><li>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 th\u00fac \u0111\u1ea9y c\u1ea3m x\u00fac mong mu\u1ed1n t\u1ea1i giai \u0111o\u1ea1n nh\u1ea5t \u0111\u1ecbnh?<\/li><li>T\u00e1c \u0111\u1ed9ng th\u00f4ng qua m\u1ed7i gi\u00e1c quan c\u1ee7a h\u1ecd nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m mong mu\u1ed1n?<\/li><li>M\u1ed7i \u0111i\u1ec3m ti\u1ebfp x\u00fac, kh\u00e1ch h\u00e0ng s\u1ebd h\u00e0nh \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 h\u1ecd sinh ra h\u00e0nh \u0111\u1ed9ng ph\u00f9 h\u1ee3p?<\/li><li>Ngo\u00e0i nh\u1eefng y\u1ebfu t\u1ed1 v\u1eadt l\u00fd, th\u01b0\u01a1ng hi\u1ec7u s\u1ebd k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng (v\u1ec1 m\u1eb7t tinh th\u1ea7n) nh\u01b0 th\u1ebf n\u00e0o?<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c tr\u1ee5 c\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u00e0y l\u00e0m c\u01a1 s\u1edf, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u m\u00e0 kh\u00e1ch h\u00e0ng y\u00eau th\u00edch, khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y kh\u00f4ng th\u1ec3 thi\u1ebfu b\u1ea1n.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng r\u1ea5t c\u1ea1nh tranh, nh\u01b0ng b\u1ea1n kh\u00f4ng kh\u00f4ng kh\u01a1i g\u1ee3i l\u00ean c\u1ea3m x\u00fac, l\u00f2ng tin, h\u1ecd s\u1ebd ch\u1ec9 c\u1ea3m th\u1ea5y mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u0169ng \u0111\u01b0\u1ee3c, kh\u00f4ng mua c\u0169ng ch\u1eb3ng sao.<\/p>\n\n\n\n<p>M\u1eb7t kh\u00e1c, n\u1ebfu b\u1ea1n quan t\u00e2m \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, nh\u01b0ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u1ea1i y\u1ebfu, th\u00ec b\u1ea1n c\u0169ng kh\u00f4ng x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c nh\u1eadn th\u1ee9c b\u1ec1n v\u1eefng.<\/p>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/trai-nghiem-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/em><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">3. 4 B\u01b0\u1edbc \u0111\u1ec3 x\u00e2y d\u1ef1ng tr\u1ee5 c\u1ed9t th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/quy-trinh-xay-dung-tru-cot-thuong-hieu.jpg\" alt=\"Quy tr\u00ecnh x\u00e2y d\u1ef1ng tr\u1ee5 c\u1ed9t th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-34374\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/quy-trinh-xay-dung-tru-cot-thuong-hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/quy-trinh-xay-dung-tru-cot-thuong-hieu-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/08\/quy-trinh-xay-dung-tru-cot-thuong-hieu-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p>Sau \u0111\u00e2y, ch\u00fang t\u00f4i s\u1ebd chia s\u1ebb t\u1edbi b\u1ea1n 3 b\u01b0\u1edbc x\u00e2y d\u1ef1ng tr\u1ee5 c\u1ed9t th\u01b0\u01a1ng hi\u1ec7u v\u1eefng ch\u1eafc gi\u00fap doanh nghi\u1ec7p lu\u00f4n v\u1eefng v\u00e0ng tr\u01b0\u1edbc m\u1ecdi bi\u1ebfn \u0111\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Tr\u1ee5 c\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng trong m\u1ed9t ng\u00e0y. C\u1ea7n ph\u1ea3i suy ngh\u0129 c\u1ea9n th\u1eadn, xem x\u00e9t n\u1ed9i t\u00e2m, nghi\u00ean c\u1ee9u v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, m\u1ed9t khi b\u1ea1n hi\u1ec3u qu\u00e1 tr\u00ecnh suy ngh\u0129 c\u01a1 b\u1ea3n, b\u1ea1n c\u00f3 \u0111\u1ee7 \u0111\u1ec3 b\u1eaft \u0111\u1ea7u. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p hay nh\u1ea5t \u0111\u1ec3 gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng c\u00e1c tr\u1ee5 c\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">B\u01b0\u1edbc 1: Nghi\u00ean c\u1ee9u<\/h3>\n\n\n\n<p>\u0110\u1ec3 b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng tr\u1ee5 c\u1ed9t th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n c\u1ea7n th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u d\u1eef li\u1ec7u ban \u0111\u1ea7u l\u00e0m c\u01a1 s\u1edf cho c\u00e1c quy\u1ebft \u0111\u1ecbnh.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u t\u1ea1i b\u00e0n ho\u1eb7c ti\u1ebfn h\u00e0nh ph\u1ecfng v\u1ea5n, \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng, l\u1ea5y feedback ho\u1eb7c l\u1eafng nghe x\u00e3 h\u1ed9i \u0111\u1ec3 kh\u00e1m ph\u00e1 v\u00e0 t\u00ecm hi\u1ec3u v\u1ec1 nh\u1eefng g\u00ec th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n c\u1ea7n, mu\u1ed1n v\u00e0 quan t\u00e2m.<\/p>\n\n\n\n<p>Th\u00f4ng tin n\u00e0y s\u1ebd gi\u00fap b\u1ea1n ki\u1ec3m tra v\u00e0 tinh ch\u1ec9nh m\u1ee5c \u0111\u00edch th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng b\u1ea1n \u0111ang mu\u1ed1n ti\u1ebfp c\u1eadn.<\/p>\n\n\n\n<p>B\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c \u0111\u00edch th\u01b0\u01a1ng hi\u1ec7u, c\u00e1c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i v\u00e0 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 truy\u1ec1n \u0111\u1ea1t ch\u00fang cho kh\u00e1ch h\u00e0ng theo c\u00e1ch ph\u00f9 h\u1ee3p v\u1edbi h\u1ecd.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">B\u01b0\u1edbc 2: X\u00e1c \u0111\u1ecbnh tr\u1ee5 c\u1ed9t<\/h3>\n\n\n\n<p>T\u1eeb nh\u1eefng d\u1eef li\u1ec7u b\u1ea1n c\u00f3, ti\u1ebfn h\u00e0nh tr\u1ea3 l\u1eddi cho c\u00e1c c\u00e2u h\u1ecfi c\u1ee7a t\u1eebng tr\u1ee5 c\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ecbnh ngh\u0129a ch\u00fang v\u00e0 c\u00e1ch th\u1ee9c \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c tr\u1ee5 c\u1ed9t n\u00e0y.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">B\u01b0\u1edbc 3: Tri\u1ec3n khai<\/h3>\n\n\n\n<p>C\u00e1c tr\u1ee5 c\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c b\u1ea1n v\u1ea1ch ra m\u1edbi ch\u1ec9 n\u1eb1m \u1edf tr\u00ean k\u1ebf ho\u1ea1ch, \u0111\u1ec3 x\u00e2y d\u1ef1ng tr\u1ee5 c\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng, b\u1ea1n c\u1ea7n x\u00e2y d\u1ef1ng ch\u00fang trong l\u00f2ng kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>L\u00e0m cho kh\u00e1ch h\u00e0ng hi\u1ec3u l\u00fd do n\u00ean l\u1ef1a ch\u1ecdn th\u01b0\u01a1ng hi\u1ec7u<\/li><li>Gi\u00fap h\u1ecd hi\u1ec3u th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u1edf v\u1ecb tr\u00ed n\u00e0o, ph\u00e2n kh\u00fac n\u00e0o<\/li><li>Gi\u00fap h\u1ecd h\u00ecnh dung r\u00f5 r\u00e0ng v\u1ec1 t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n vui v\u1ebb hay nghi\u00eam t\u00fac<\/li><li>X\u00e2y d\u1ef1ng th\u00eam c\u00e1c nh\u1eadn th\u1ee9c t\u00edch c\u1ef1c, c\u00f3 l\u1ee3i m\u1ed7i khi h\u1ecd ngh\u0129 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n<\/li><li>&#8230;<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>B\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p c\u00e1c chi\u1ebfn thu\u1eadt truy\u1ec1n th\u00f4ng, marketing bi\u1ebfn nh\u1eefng g\u00ec b\u1ea1n mu\u1ed1n tr\u1edf th\u00e0nh nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng ngh\u0129, nh\u1eefng g\u00ec h\u1ecd c\u1ea3m nh\u1eadn, \u0111\u00f3 m\u1edbi g\u1ecdi l\u00e0 x\u00e2y d\u1ef1ng tr\u1ee5 c\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">B\u01b0\u1edbc 4: Ki\u1ec3m tra v\u00e0 h\u1ecdc h\u1ecfi<\/h3>\n\n\n\n<p>Ngay c\u1ea3 khi b\u1ea1n \u0111\u00e3 tri\u1ec3n khai x\u00e2y d\u1ef1ng c\u00e1c tr\u1ee5 c\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh v\u00e0 c\u00f3 th\u00e0nh c\u00f4ng b\u01b0\u1edbc \u0111\u1ea7u, c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n v\u1eabn ch\u01b0a ho\u00e0n th\u00e0nh.<\/p>\n\n\n\n<p>C\u00e1c tr\u1ee5 c\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i ph\u00e1t tri\u1ec3n khi c\u00f4ng ty, ng\u00e0nh v\u00e0 kh\u00e1ch h\u00e0ng thay \u0111\u1ed5i.<\/p>\n\n\n\n<p>Kh\u00f4ng c\u00f3 th\u01b0\u01a1ng hi\u1ec7u n\u00e0o s\u1ed1ng s\u00f3t ch\u1ec9 b\u1eb1ng c\u00e1c tr\u1ee5 c\u1ed9t h\u1ecd x\u00e2y d\u1ef1ng t\u1eeb 10-20 n\u0103m tr\u01b0\u1edbc. H\u1ecd v\u01b0\u1ee3t qua s\u1ef1 thay \u0111\u1ed5i c\u1ee7a th\u1eddi \u0111\u1ea1i v\u00ec h\u1ecd th\u00edch nghi.<\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\"><strong>\u0110\u0103ng k\u00fd \u0111\u1ec3 nh\u1eadn nh\u1eefng n\u1ed9i dung hay nh\u1ea5t, m\u1edbi nh\u1ea5t v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p t\u1eeb Sao Kim Branding<\/strong><\/p>\n\n\n\n<div class=\"tnp tnp-subscription\">\n<form method=\"post\" action=\"https:\/\/www.saokim.com.vn\/en\/?na=s\" target=\"_blank\">\n\n<input type=\"hidden\" name=\"nlang\" value=\"\"><div class=\"tnp-field tnp-field-firstname\"><label for=\"tnp-1\">T\u00ean<\/label>\n<input class=\"tnp-name\" type=\"text\" name=\"nn\" id=\"tnp-1\" value=\"\" required><\/div>\n<div class=\"tnp-field tnp-field-email\"><label for=\"tnp-2\">Email<\/label>\n<input class=\"tnp-email\" type=\"email\" name=\"ne\" id=\"tnp-2\" value=\"\" required><\/div>\n<div class=\"tnp-field tnp-field-button\"><input class=\"tnp-submit\" type=\"submit\" value=\"\u0110\u0103ng k\u00fd nh\u1eadn th\u00f4ng tin\" >\n<\/div>\n<\/form>\n<\/div>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>V\u1eady n\u00ean, li\u00ean t\u1ee5c tri\u1ec3n khai ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng, h\u1ecdc h\u1ecfi, ki\u1ec3m tra \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c tr\u1ee5 c\u1ed9t l\u1edbn m\u1ea1nh theo th\u1eddi gian.<\/p>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/xay-dung-chien-luoc-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>M\u1eabu chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">4. M\u1ed9t s\u1ed1 doanh nghi\u1ec7p x\u00e2y d\u1ef1ng tr\u1ee5 c\u1ed9t th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t<\/h2>\n\n\n\n<p>\u0110i\u1ec3m chung c\u1ee7a h\u1ea7u h\u1ebft th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng \u0111\u00f3 l\u00e0 h\u1ecd x\u00e2y d\u1ef1ng tr\u1ee5 c\u1ed9t th\u01b0\u01a1ng hi\u1ec7u v\u1eefng ch\u1eafc. Nh\u1eefng ng\u01b0\u1eddi trong ng\u00e0nh \u0111\u1ec1u bi\u1ebft h\u1ecd l\u00e0 ai, h\u1ecd \u0111\u1ea1i di\u1ec7n cho \u0111i\u1ec1u g\u00ec th\u00f4ng qua th\u1eddi \u0111i\u1ec3m v\u00e0 v\u1ecb tr\u00ed h\u1ecd hi\u1ec7n di\u1ec7n. C\u00e1c tr\u1ee5 c\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c ph\u1ea3n \u00e1nh ch\u00ednh x\u00e1c th\u00f4ng qua nh\u1eefng g\u00ec h\u1ecd l\u00e0m v\u00e0 gi\u1eef ch\u00fang v\u1eefng m\u1ea1nh qua nhi\u1ec1u n\u0103m.<\/p>\n\n\n\n<p>Sau \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 c\u1ee5 th\u1ec3:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">4.1. Apple<\/h3>\n\n\n\n<p>Apple l\u00e0 th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng to\u00e0n c\u1ea7u trong l\u0129nh v\u1ef1c s\u1ea3n xu\u1ea5t \u0111i\u1ec7n tho\u1ea1i, m\u00e1y t\u00ednh, m\u00e1y nghe nh\u1ea1c. \u0110\u1ebfn nay, v\u1eabn ch\u01b0a c\u00f3 b\u1ea5t k\u1ef3 c\u00e1i t\u00ean n\u00e0o c\u00f3 th\u1ec3 v\u01b0\u1ee3t qua Apple. Steve Jobs (CEO c\u1ee7a Apple) \u0111\u00e3 chia s\u1ebb r\u00f5 r\u00e0ng v\u1ec1 3 nguy\u00ean l\u00fd c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 l\u00e0: \u0111\u01a1n gi\u1ea3n, s\u00e1ng t\u1ea1o v\u00e0 nh\u00e2n v\u0103n. 3 nguy\u00ean l\u00fd n\u00e0y \u0111\u00e3 \u0111\u1ecbnh h\u00ecnh n\u00ean c\u00e1c tr\u1ee5 c\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Apple tr\u00ean nhi\u1ec1u kh\u00eda c\u1ea1nh. T\u1eeb thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m, qu\u1ea3ng c\u00e1o, marketing cho t\u1edbi d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>C\u00e2u Tagline \u201cThink different\u201d \u0111\u00e3 t\u00f4 v\u1ebd l\u00ean m\u1ed9t t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c bi\u1ec7t, s\u1ef1 qu\u1ea3ng b\u00e1 tinh t\u1ebf nh\u01b0ng \u0111\u1ea7y m\u1ea1nh m\u1ebd,&#8230;Ch\u00ednh nh\u1eefng tr\u1ee5 c\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Apple l\u00e0 ch\u00eca kh\u00f3a cho s\u1ef1 th\u1ed1ng tr\u1ecb th\u1ecb tr\u01b0\u1eddng trong nhi\u1ec1u th\u1eadp k\u1ef7.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">4.2. Nike<\/h3>\n\n\n\n<p>Nh\u1eafc \u0111\u1ebfn \u0111\u1ed3 d\u00f9ng th\u1ec3 thao, ng\u01b0\u1eddi ta ngh\u0129 ngay \u0111\u1ebfn Nike. Th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u00e3 t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c t\u00ean tu\u1ed5i c\u1ee7a m\u00ecnh th\u00f4ng qua c\u00e1c tr\u1ee5 c\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch \u1ea5n t\u01b0\u1ee3ng, b\u1ec1n v\u1eefng trong nhi\u1ec1u n\u0103m.<\/p>\n\n\n\n<p>T\u1ea5t c\u1ea3 nh\u1eefng g\u00ec Nike n\u00f3i, nh\u1eefng g\u00ec Nike l\u00e0m \u0111\u1ec1u h\u01b0\u1edbng t\u1edbi th\u00fac \u0111\u1ea9y m\u1ecdi ng\u01b0\u1eddi \u201cV\u01b0\u1ee3t qua gi\u1edbi h\u1ea1n c\u1ee7a b\u1ea3n th\u00e2n\u201d. \u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n r\u00f5 r\u00e0ng t\u1eeb s\u1ea3n ph\u1ea9m cho t\u1edbi nh\u1eefng \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u. B\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y m\u1ee5c \u0111\u00edch, \u0111\u1ecbnh v\u1ecb, c\u00e1 t\u00ednh th\u01b0\u01a1ng hi\u1ec7u trong c\u00f4ng vi\u1ec7c c\u1ee7a m\u1ed7i v\u1eadn \u0111\u1ed9ng vi\u00ean m\u00e0 Nike t\u00e0i tr\u1ee3, m\u00f4n th\u1ec3 thao h\u1ecd v\u00f4 \u0111\u1ecbch hay \u0111\u00f4i gi\u00e0y h\u1ecd ra m\u1eaft.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">4.3. LinkedIn<\/h3>\n\n\n\n<p>LinkedIn \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn l\u00e0 n\u1ec1n t\u1ea3ng k\u1ebft n\u1ed1i t\u00ecm ki\u1ebfm vi\u1ec7c l\u00e0m v\u00e0 chia s\u1ebb kinh nghi\u1ec7m h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi hi\u1ec7n nay. S\u1ee9 m\u1ec7nh ch\u00ednh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u r\u1ea5t \u0111\u01a1n gi\u1ea3n \u0111\u00f3 l\u00e0 k\u1ebft n\u1ed1i c\u00e1c chuy\u00ean gia tr\u00ean th\u1ebf gi\u1edbi v\u00e0 gi\u00fap h\u1ecd l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n\n<p>V\u1edbi g\u1ea7n 800 tri\u1ec7u th\u00e0nh vi\u00ean t\u1ea1i h\u01a1n 200 qu\u1ed1c gia tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, LinkedIn \u0111\u00e3 \u0111\u1ecbnh ngh\u0129a l\u1ea1i m\u1ecdi th\u1ee9 t\u1eeb m\u1ea1ng l\u01b0\u1edbi, tuy\u1ec3n d\u1ee5ng cho t\u1edbi qu\u1ea3ng c\u00e1o. Ho\u1ea1t \u0111\u1ed9ng n\u00e0y th\u1ec3 hi\u1ec7n b\u1eb1ng c\u00e1ch lu\u00f4n n\u1eafm b\u1eaft nh\u1ecbp \u0111\u1ed9 nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111i\u1ec1u ch\u1ec9nh kh\u00e9o l\u00e9o v\u1ecb tr\u00ed c\u1ee7a m\u00ecnh trong nhi\u1ec1u n\u0103m \u0111\u1ec3 \u0111\u00e1p \u1ee9ng t\u1ed1t nh\u1ea5t nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">4.4. Salesforce<\/h3>\n\n\n\n<p>L\u00e0 n\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng n\u1ed5i ti\u1ebfng th\u1ebf gi\u1edbi, Salesforce h\u1ed7 tr\u1ee3 ng\u01b0\u1eddi d\u00f9ng x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 n\u1ed5i b\u1eadt v\u1edbi ch\u00ednh kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd. H\u1ecd t\u1ef1 tin mang trong m\u00ecnh s\u1ee9 m\u1ec7nh \u201ct\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho c\u00e1c c\u00f4ng ty k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd theo c\u00e1ch ho\u00e0n to\u00e0n m\u1edbi\u201d.<\/p>\n\n\n\n<p>T\u1ef1 cho m\u00ecnh l\u00e0 ng\u01b0\u1eddi ti\u00ean phong, Salesforce t\u00ecm c\u00e1ch t\u00e1i x\u00e1c \u0111\u1ecbnh l\u1ea1i m\u1ed9t ng\u00e0nh b\u1eb1ng vi\u1ec7c tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c tin c\u1eady nh\u1edd s\u1ef1 \u0111\u1ed5i m\u1edbi kh\u00f4ng ng\u1eebng nh\u1eb1m gi\u1ea3i quy\u1ebft nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. Ch\u1ec9 b\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng c\u00e1c tr\u1ee5 c\u1ed9t th\u01b0\u01a1ng hi\u1ec7u r\u00f5 r\u00e0ng, Salesforce \u0111\u00e3 l\u00e0m \u0111\u01b0\u1ee3c t\u1ea5t c\u1ea3 v\u00e0 tr\u1edf th\u00e0nh top nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u hi\u1ec7n nay.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">Suy ngh\u0129 v\u1ec1 tr\u1ee5 c\u1ed9t th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p>Kh\u00e1ch h\u00e0ng lu\u00f4n th\u00edch ch\u1ecdn l\u1ef1a nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1i di\u1ec7n c\u00f3 t\u00ednh c\u00e1ch v\u00e0 quan \u0111i\u1ec3m r\u00f5 r\u00e0ng. V\u00ec v\u1eady, h\u00e3y x\u00e1c \u0111\u1ecbnh <strong>tr\u1ee5 c\u1ed9t th\u01b0\u01a1ng hi\u1ec7u<\/strong> chi ti\u1ebft nh\u1ea5t \u0111\u1ec3 kh\u1eafc h\u1ecda ch\u00e2n dung th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 kh\u00e1c bi\u1ec7t nh\u1ea5t trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>Tr\u1ee5 c\u1ed9t th\u01b0\u01a1ng hi\u1ec7u l\u1edbn m\u1ea1nh, ch\u1eafc ch\u1eafn gi\u00fap th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean m\u1ea1nh m\u1ebd, v\u1eefng ch\u00e3i, \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u v\u01b0\u1ee3t th\u1eddi gian.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>B\u1ea1n mu\u1ed1n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd h\u01a1n?<\/p>\n\n\n\n<p>V\u1edbi kinh nghi\u1ec7m h\u1ed7 tr\u1ee3 10000+ kh\u00e1ch h\u00e0ng, Sao Kim c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n gia t\u0103ng n\u0103ng l\u1ef1c c\u1ea1nh tranh b\u1eb1ng vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e0ecff\"><em>&gt; Li\u00ean h\u1ec7 ngay \u0111\u1ec3 nh\u1eadn <a href=\"https:\/\/www.saokim.com.vn\/en\/bao-gia-chi-phi-xay-dung-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>b\u00e1o gi\u00e1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/em><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Sao Kim t\u1ea1i:&nbsp;<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Blog Sao Kim<\/strong><\/a>,&nbsp;<a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>C\u1ea9m Nang Sao Kim<\/strong><\/a>&nbsp;<\/p>\n\n\n\n<p><strong>Facebook:<\/strong>&nbsp;<a href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p><strong>Case study Behance<\/strong>:&nbsp;<a href=\"https:\/\/www.behance.net\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p>#SaoKim #SaoKimBranding #SaoKimGroup #BrandPillars #TruCotThuongHieu<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Tr\u1ee5 c\u1ed9t th\u01b0\u01a1ng hi\u1ec7u (Brand pillars) \u0111\u01b0\u1ee3c xem nh\u01b0 l\u00e0 DNA c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. T\u00ecm hi\u1ec3u ngay 5 tr\u1ee5 c\u1ed9t th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1ch x\u00e2y d\u1ef1ng ch\u00fang.<\/p>\n","protected":false},"author":24,"featured_media":34369,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195],"tags":[],"class_list":["post-34359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cam-nang"],"acf":[],"views":924,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/34359","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=34359"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/34359\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/34369"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=34359"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=34359"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=34359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}