{"id":34563,"date":"2022-09-16T16:49:54","date_gmt":"2022-09-16T09:49:54","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=34563"},"modified":"2024-12-24T13:46:20","modified_gmt":"2024-12-24T06:46:20","slug":"ke-hoach-marketing-ra-mat-san-pham-moi","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/ke-hoach-marketing-ra-mat-san-pham-moi\/","title":{"rendered":"M\u1eabu L\u1eadp K\u1ebf ho\u1ea1ch Marketing ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi"},"content":{"rendered":"\n<p>B\u1ea1n \u0111ang c\u1ea7n l\u1eadp <strong>k\u1ebf ho\u1ea1ch marketing ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi<\/strong>? B\u1ea1n \u0111ang c\u1ea7n m\u1ed9t h\u01b0\u1edbng d\u1eabn \u0111\u1ea7y \u0111\u1ee7 v\u00e0 <strong>m\u1eabu k\u1ebf ho\u1ea1ch<\/strong> k\u00e8m theo? N\u1ebfu \u0111\u00fang, \u0111\u00e2y ch\u00ednh l\u00e0 b\u00e0i vi\u1ebft d\u00e0nh cho b\u1ea1n.<\/p>\n\n\n\n<p>M\u1ed9t s\u1ed1 nghi\u00ean c\u1ee9u ch\u1ec9 ra r\u1eb1ng, h\u00e0ng n\u0103m, c\u00f3 h\u01a1n 30.000 s\u1ea3n ph\u1ea9m m\u1edbi ra m\u1eaft tr\u00ean th\u1ecb tr\u01b0\u1eddng nh\u01b0ng c\u00f3 t\u1edbi 95% trong s\u1ed1 \u0111\u00f3 kh\u00f4ng th\u00e0nh c\u00f4ng. Trong \u0111\u00f3 95% \u0111\u00f3, c\u00f3 c\u1ea3 nh\u1eefng s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u, ph\u00e1t tri\u1ec3n k\u1ef9 c\u00e0ng.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y cho th\u1ea5y kh\u00f4ng ph\u1ea3i c\u1ee9 s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 s\u1ebd th\u00e0nh c\u00f4ng. S\u1ea3n xu\u1ea5t ra \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m r\u1ea5t quan tr\u1ecdng, nh\u01b0ng vi\u1ec7c thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua m\u1ed9t s\u1ea3n ph\u1ea9m c\u00f2n quan tr\u1ecdng h\u01a1n nhi\u1ec1u l\u1ea7n.<\/p>\n\n\n\n<p>Ch\u00ednh v\u00ec v\u1eady, h\u00f4m nay, t\u00f4i s\u1ebd h\u01b0\u1edbng d\u1eabn b\u1ea1n l\u1eadp k\u1ebf ho\u1ea1ch marketing ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi b\u00e0i b\u1ea3n.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/09\/Mau-Ke-Hoach-Marketing-Ra-Mat-San-Pham-Moi.png\" alt=\"M\u1eabu k\u1ebf ho\u1ea1ch marketing ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi\" class=\"wp-image-35158\" title=\"M\u1eabu k\u1ebf ho\u1ea1ch marketing ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/09\/Mau-Ke-Hoach-Marketing-Ra-Mat-San-Pham-Moi.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/09\/Mau-Ke-Hoach-Marketing-Ra-Mat-San-Pham-Moi-300x157.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/09\/Mau-Ke-Hoach-Marketing-Ra-Mat-San-Pham-Moi-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">1. T\u1ea7m quan tr\u1ecdng c\u1ee7a k\u1ebf ho\u1ea1ch Marketing ra m\u1eaft ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi<\/h2>\n\n\n\n<p>T\u1ea7m quan tr\u1ecdng c\u1ee7a k\u1ebf ho\u1ea1ch Marketing nh\u01b0 th\u1ebf n\u00e0o ch\u1eafc b\u1ea1n hi\u1ec3u r\u00f5, t\u00f4i ch\u1ec9 ghi ch\u00fa l\u1ea1i m\u1ed9t s\u1ed1 \u0111i\u1ec3m quan tr\u1ecdng nh\u1ea5t:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"color: initial;\">M\u1ed9t k\u1ebf ho\u1ea1ch Marketing ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi cho kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau bi\u1ebft b\u1ea1n \u0111ang\/s\u1ebd ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi, thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a h\u1ecd.<\/span><\/li>\n\n\n\n<li>K\u1ebf ho\u1ea1ch Marketing t\u1ed1t t\u0103ng t\u1ef7 l\u1ec7 th\u00e0nh c\u00f4ng c\u1ee7a s\u1ea3n ph\u1ea9m<\/li>\n\n\n\n<li>K\u1ebf ho\u1ea1ch Marketing t\u1ed1t gi\u00fap gi\u1ea3m nh\u1eb9 \u0111i c\u00e1c l\u1ed7i ch\u01b0a ho\u00e0n thi\u1ec7n.<\/li>\n\n\n\n<li>K\u1ebf ho\u1ea1ch Marketing chi ti\u1ebft gi\u00fap d\u1ef1 b\u00e1o t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1, l\u1ee3i nhu\u1eadn<\/li>\n\n\n\n<li>K\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng chi ti\u1ebft, h\u01b0\u1edbng d\u1eabn c\u00e1c b\u01b0\u1edbc th\u1ef1c thi \u0111\u1ed3ng b\u1ed9<\/li>\n\n\n\n<li>T\u1ea1o \u0111\u1ed9ng l\u1ef1c, th\u00fac \u0111\u1ea9y ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp, b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn.<\/li>\n\n\n\n<li>Th\u00fac \u0111\u1ea9y c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ho\u1ea1t \u0111\u1ed9ng kinh doanh kh\u00e1c.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">2. 4 Giai \u0111o\u1ea1n c\u1ee7a chi\u1ebfn d\u1ecbch ra m\u1eaft s\u1ea3n ph\u1ea9m<\/h2>\n\n\n\n<p>\u0110\u1ec3 chi\u1ebfn d\u1ecbch ra m\u1eaft s\u1ea3n ph\u1ea9m \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 th\u00e0nh c\u00f4ng cao h\u01a1n, c\u00e1c chuy\u00ean gia th\u01b0\u1eddng chia chi\u1ebfn d\u1ecbch th\u00e0nh 4 giai \u0111o\u1ea1n nh\u01b0 sau:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/09\/4-giai-doan-cua-chien-dich-ra-mat-san-pham-moi.jpg\" alt=\"4 Giai \u0111o\u1ea1n c\u1ee7a chi\u1ebfn d\u1ecbch ra m\u1eaft s\u1ea3n ph\u1ea9m\" class=\"wp-image-35153\" title=\"4 Giai \u0111o\u1ea1n c\u1ee7a chi\u1ebfn d\u1ecbch ra m\u1eaft s\u1ea3n ph\u1ea9m\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/09\/4-giai-doan-cua-chien-dich-ra-mat-san-pham-moi.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/09\/4-giai-doan-cua-chien-dich-ra-mat-san-pham-moi-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/09\/4-giai-doan-cua-chien-dich-ra-mat-san-pham-moi-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">Giai \u0111o\u1ea1n 1: Chu\u1ea9n b\u1ecb<\/h3>\n\n\n\n<p>T\u1ea1i giai \u0111o\u1ea1n n\u00e0y, doanh nghi\u1ec7p chu\u1ea9n b\u1ecb t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 cho chi\u1ebfn d\u1ecbch ra m\u1eaft, bao g\u1ed3m c\u1ea3 s\u1ea3n ph\u1ea9m, c\u00f4ng c\u1ee5, k\u1ebf ho\u1ea1ch &#8230;<\/p>\n\n\n\n<p>N\u1ebfu nh\u01b0 doanh nghi\u1ec7p m\u1edbi, c\u00f3 th\u1ebb c\u1ea7n chu\u1ea9n b\u1ecb th\u00eam h\u1ec7 th\u1ed1ng k\u00eanh marketing \u0111\u1ec3 c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 tri\u1ec3n khai chi\u1ebfn d\u1ecbch khi ch\u00ednh th\u1ee9c ra m\u1eaft: Website, blog, fanpage, group, &#8230;<\/p>\n\n\n\n<p>Th\u1eddi gian c\u1ee7a giai \u0111o\u1ea1n 1 c\u00f3 th\u1ec3 d\u00e0i, ng\u1eafn t\u00f9y thu\u1ed9c v\u00e0o t\u1eebng lo\u1ea1i s\u1ea3n ph\u1ea9m, t\u1eebng doanh nghi\u1ec7p.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">Giai \u0111o\u1ea1n 2: Tr\u01b0\u1edbc ng\u00e0y ra m\u1eaft<\/h3>\n\n\n\n<p>T\u1ea1i giai \u0111o\u1ea1n n\u00e0y, c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing c\u1ea7n d\u1eabn d\u1eaft kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u00f2 m\u00f2 v\u1ec1 s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a doanh nghi\u1ec7p, t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 tri\u1ec3n khai \u0111\u1eb7t h\u00e0ng s\u1edbm \u0111\u1ec3 th\u1eed nghi\u1ec7m t\u00edn hi\u1ec7u th\u1ecb tr\u01b0\u1eddng (n\u1ebfu \u0111\u01b0\u1ee3c).<\/p>\n\n\n\n<p>Giai \u0111o\u1ea1n n\u00e0y doanh nghi\u1ec7p c\u00f3 th\u1ec3 chi t\u1eeb 30-40% ng\u00e2n s\u00e1ch t\u1ed5ng chi\u1ebfn d\u1ecbch.<\/p>\n\n\n\n<p>Giai \u0111o\u1ea1n n\u00e0y d\u00e0i hay ng\u1eafn t\u00f9y theo \u0111\u00e1nh gi\u00e1 v\u1ec1 th\u1ecb tr\u01b0\u1eddng, ch\u1ee7ng lo\u1ea1i s\u1ea3n ph\u1ea9m. Tuy nhi\u00ean, lu\u00f4n ph\u1ea3i nh\u1eafc nh\u1edf, h\u00e9 l\u1ed9 c\u00e1c th\u00f4ng tin quan tr\u1ecdng v\u00e0 \u0111\u1ea3m b\u1ea3o &#8220;nhi\u1ec7t lu\u00f4n t\u0103ng d\u1ea7n&#8221;.<\/p>\n\n\n\n<p>Th\u1eddi gian c\u00f3 th\u1ec3 k\u00e9o d\u00e0i n\u1ebfu c\u00f3 ho\u1ea1t \u0111\u1ed9ng h\u00e9 m\u1edf mang l\u1ea1i &#8220;nhi\u1ec7t&#8221; \u0111\u1ee7 l\u1edbn \u0111\u1ec3 duy tr\u00ec.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">Giai \u0111o\u1ea1n 3: Ra m\u1eaft s\u1ea3n ph\u1ea9m<\/h3>\n\n\n\n<p>T\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n ra m\u1eaft ch\u00ednh th\u1ee9c v\u00e0 k\u00edch n\u1ed5 th\u00f4ng tin tr\u00ean m\u1ecdi k\u00eanh m\u00e0 doanh nghi\u1ec7p c\u00f3 c\u0169ng nh\u01b0 k\u00eanh c\u00f3 th\u1ec3 mua \u0111\u01b0\u1ee3c trong ph\u1ea1m vi ng\u00e2n s\u00e1ch.<\/p>\n\n\n\n<p>Giai \u0111o\u1ea1n n\u00e0y th\u01b0\u1eddng di\u1ec5n ra trong v\u00f2ng t\u1eeb 1 &#8211; 4 tu\u1ea7n, chi\u1ebfm kho\u1ea3ng 50% ng\u00e2n s\u00e1ch.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">Giai \u0111o\u1ea1n 4: Sau khi ra m\u1eaft<\/h3>\n\n\n\n<p>T\u1ea1i giai \u0111o\u1ea1n n\u00e0y, s\u1ea3n ph\u1ea9m \u0111\u00e3 ch\u00ednh th\u1ee9c ra m\u1eaft \u0111\u01b0\u1ee3c m\u1ed9t th\u1eddi gian doanh nghi\u1ec7p c\u1ea7n theo d\u00f5i \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng \u0111\u1ec3 nh\u1eadn th\u1ea5y d\u1ea5u hi\u1ec7u th\u1ecb tr\u01b0\u1eddng h\u1ea1 nhi\u1ec7t t\u1eeb \u0111\u00f3 k\u00edch ho\u1ea1t ti\u1ebfp chu\u1ed7i c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u00fac \u0111\u1ea9y kh\u00e1c.<\/p>\n\n\n\n<p>Giai \u0111o\u1ea1n n\u00e0y th\u01b0\u1eddng chi\u1ebfm kho\u1ea3ng 10-20% ng\u00e2n s\u00e1ch. Sau \u0111\u00f3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u01b0\u1ee3c t\u00ednh v\u00e0o ng\u00e2n s\u00e1ch marketing th\u01b0\u1eddng xuy\u00ean.<\/p>\n\n\n\n<p>Th\u00f4ng th\u01b0\u1eddng hi\u1ec7u \u1ee9ng v\u1eabn c\u00f3 th\u1ec3 k\u00e9o d\u00e0i t\u1eeb kho\u1ea3ng 30 ng\u00e0y \u0111\u1ebfn 90 ng\u00e0y sau khi ra m\u1eaft.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, n\u00ean th\u01b0\u1eddng xuy\u00ean theo d\u00f5i v\u00e0 chu\u1ea9n b\u1ecb ch\u1ea1y chi\u1ebfn d\u1ecbch m\u1edbi \u0111\u1ec3 n\u1ed1i ti\u1ebfp th\u00e0nh c\u00f4ng tr\u01b0\u1edbc \u0111\u00f3.<\/p>\n\n\n\n<p>\u0110\u1ecdc th\u00eam c\u00e1c b\u00e0i vi\u1ebft hay \u0111\u1ec3 gi\u00fap x\u00e2y d\u1ef1ng chi\u1ebfn d\u1ecbch ra m\u1eaft s\u1ea3n ph\u1ea9m th\u00e0nh c\u00f4ng h\u01a1n:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/hanh-trinh-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/strong><\/a> (Customer Journey)<\/li>\n\n\n\n<li>Thi\u1ebft k\u1ebf <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/trai-nghiem-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/strong><\/a> (Customer Experience)<\/li>\n\n\n\n<li>Thi\u1ebft k\u1ebf <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/trai-nghiem-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> (Brand Experience)<\/li>\n\n\n\n<li>X\u00e2y d\u1ef1ng <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/brand-loyalty\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>l\u00f2ng trung th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> (Brand Loyalty)<\/li>\n<\/ul>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">3. M\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c maketing tr\u01b0\u1edbc khi ra m\u1eaft s\u1ea3n ph\u1ea9m ph\u1ed5 bi\u1ebfn<\/h2>\n\n\n\n<p>Tr\u01b0\u1edbc khi ngh\u0129 t\u1edbi k\u1ebf ho\u1ea1ch ra m\u1eaft s\u1ea3n ph\u1ea9m nh\u01b0 th\u1ebf n\u00e0o, b\u1ea1n ph\u1ea3i chu\u1ea9n b\u1ecb n\u1ec1n t\u1ea3ng, h\u1ec7 th\u1ed1ng marketing \u0111\u1ec3 c\u00f3 th\u1ec3 tri\u1ec3n khai chi\u1ebfn d\u1ecbch ra m\u1eaft hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c marketiing tr\u01b0\u1edbc khi ra m\u1eaft s\u1ea3n ph\u1ea9m m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Content Marketing: X\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng content marketing mang l\u1ea1i ng\u01b0\u1eddi d\u00f9ng, traffic cho website (\u0111\u00fang nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng b\u1ea1n nh\u1eafm t\u1edbi)<\/li>\n\n\n\n<li>T\u1ea1o danh s\u00e1ch email: Danh s\u00e1ch email \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 g\u1eedi th\u00f4ng b\u00e1o ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi, m\u1eddi h\u1ecd tr\u1ea3i nghi\u1ec7m\/ mua s\u1ea3n ph\u1ea9m. T\u1ed1t nh\u1ea5t l\u00e0 x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng email marketing nu\u00f4i d\u01b0\u1ee1ng t\u1eeb tr\u01b0\u1edbc.<\/li>\n\n\n\n<li>X\u00e2y d\u1ef1ng Fanpage: T\u1ea1o fanpage v\u00e0 thu h\u00fat \u0111\u1ed1i t\u01b0\u1ee3ng quan t\u00e2m \u0111\u1ebfn doanh nghi\u1ec7p, \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c c\u00e1c ch\u1ee7 \u0111\u1ec1 li\u00ean quan tr\u01b0\u1edbc.<\/li>\n\n\n\n<li>X\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng: T\u1ea1o c\u1ed9ng \u0111\u1ed3ng d\u1ef1a tr\u00ean \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau (li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m b\u1ea1n d\u1ef1 \u0111\u1ecbnh t\u1ea1o ra)<\/li>\n\n\n\n<li><span style=\"color: initial;\">X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi influuencer: <\/span>T\u00ecm ki\u1ebfm v\u00e0 theo d\u00f5i nh\u1eefng influencer ph\u00f9 h\u1ee3p \u0111\u1ec3 chu\u1ea9n b\u1ecb h\u1ee3p t\u00e1c, book PR khi ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi.<\/li>\n\n\n\n<li>S\u1ef1 ki\u1ec7n: T\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n li\u00ean quan, x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng v\u00e0 th\u00fac \u0111\u1ea9y nhu c\u1ea7u ph\u00e1t sinh.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c v\u00e0 chi\u1ebfn thu\u1eadt marketing h\u1ed7 tr\u1ee3 vi\u1ec7c ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi r\u1ea5t nhi\u1ec1u. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 l\u1ef1a ch\u1ecdn gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p v\u00e0 tri\u1ec3n khai hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: X\u00e2y d\u1ef1ng <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>chi\u1ebfn l\u01b0\u1ee3c email Marketing<\/strong><\/a> hi\u1ec7u qu\u1ea3, t\u1ef1 \u0111\u1ed9ng t\u1ea1o danh s\u00e1ch email v\u00e0 nu\u00f4i d\u01b0\u1ee1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/em><\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">4. 8 B\u01b0\u1edbc l\u1eadp k\u1ebf ho\u1ea1ch Marketing ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi<\/h2>\n\n\n\n<p>\u0110\u00e2y l\u00e0 8 b\u01b0\u1edbc gi\u00fap b\u1ea1n l\u1eadp k\u1ebf ho\u1ea1ch marketing ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi m\u1ed9t c\u00e1ch b\u00e0i b\u1ea3n, c\u00f3 h\u1ec7 th\u1ed1ng.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"1091\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/09\/quy-trinh-lap-ke-hoach-marketing-ra-mat-san-pham-moi-1.jpg\" alt=\"8 B\u01b0\u1edbc l\u1eadp k\u1ebf ho\u1ea1ch marketing ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi\" class=\"wp-image-35155\" title=\"8 B\u01b0\u1edbc l\u1eadp k\u1ebf ho\u1ea1ch marketing ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/09\/quy-trinh-lap-ke-hoach-marketing-ra-mat-san-pham-moi-1.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/09\/quy-trinh-lap-ke-hoach-marketing-ra-mat-san-pham-moi-1-300x273.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/09\/quy-trinh-lap-ke-hoach-marketing-ra-mat-san-pham-moi-1-768x698.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng<\/h3>\n\n\n\n<p>B\u1ea1n s\u1ebd kh\u00f4ng th\u1ec3 chu\u1ea9n b\u1ecb m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m m\u1edbi t\u1ed1t n\u1ebfu kh\u00f4ng n\u1eafm \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi s\u1eed d\u1ee5ng. Sau \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch x\u00e1c \u0111\u1ecbnh c\u1ee5 th\u1ec3:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kh\u1ea3o s\u00e1t xem nh\u1eefng t\u00ednh n\u0103ng n\u00e0o c\u1ee7a s\u1ea3n ph\u1ea9m s\u1ebd thu h\u00fat ng\u01b0\u1eddi d\u00f9ng nh\u1ea5t. B\u1ea1n c\u00f3 th\u1ec3 h\u1ecfi h\u1ecd l\u00fd do h\u1ecd \u0111ang d\u00f9ng s\u1ea3n ph\u1ea9m hi\u1ec7n t\u1ea1i v\u00e0 s\u1ed1 ti\u1ec1n h\u1ecd s\u1eb5n s\u00e0ng chi tr\u1ea3 cho s\u1ea3n ph\u1ea9m \u0111\u00f3. V\u1edbi c\u00e1ch n\u00e0y, b\u1ea1n s\u1ebd c\u00f3 th\u00eam nh\u1eefng \u00fd t\u01b0\u1edfng cho s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh v\u00e0 \u0111\u1ecbnh gi\u00e1 ch\u00fang ph\u00f9 h\u1ee3p nh\u1ea5t.<\/li>\n\n\n\n<li>Nh\u1edd s\u1ef1 tr\u1ee3 gi\u00fap c\u1ee7a ph\u00e2n t\u00edch m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean m\u00f4 h\u00ecnh ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n \u0111\u1ec3 kh\u00e1m ph\u00e1 c\u00e1c nhu c\u1ea7u c\u01a1 b\u1ea3n c\u1ee7a n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o. M\u1ed9t s\u1ed1 nghi\u00ean c\u1ee9u ch\u1ec9 ra r\u1eb1ng d\u1eef li\u1ec7u c\u00f3 \u0111\u01b0\u1ee3c th\u00f4ng qua c\u00e1c n\u1ec1n t\u1ea3ng ph\u00e2n t\u00edch x\u00e3 h\u1ed9i c\u00f3 m\u1ed1i t\u01b0\u01a1ng quan g\u1ea7n nh\u1ea5t v\u1edbi vi\u1ec7c mua s\u1ea3n ph\u1ea9m th\u1ef1c t\u1ebf.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">B\u01b0\u1edbc 2: Nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/h3>\n\n\n\n<p>\u201cBi\u1ebft m\u00ecnh bi\u1ebft ta, tr\u0103m tr\u1eadn tr\u0103m th\u1eafng\u201d. Ch\u00ednh v\u00ec v\u1eady, vi\u1ec7c b\u1ea1n nghi\u00ean c\u1ee9u k\u1ef9 \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh s\u1ebd gi\u00fap b\u1ea1n \u0111i tr\u01b0\u1edbc h\u1ecd m\u1ed9t b\u01b0\u1edbc.<\/p>\n\n\n\n<p>Sau \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 \u0111i\u1ec1u c\u1ea7n nghi\u00ean c\u1ee9u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Chu\u1ea9n b\u1ecb danh s\u00e1ch t\u1eeb kh\u00f3a m\u00e0 h\u1ecd \u0111ang nh\u1eafm m\u1ee5c ti\u00eau bao g\u1ed3m c\u1ea3 t\u1eeb kh\u00f3a c\u00f3 l\u01b0\u1ee3t t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean v\u00e0 t\u1eeb kh\u00f3a \u0111\u1ed9c \u0111\u00e1o do \u0111\u1ed1i th\u1ee7 t\u1ea1o ra.<\/li>\n\n\n\n<li>So s\u00e1nh n\u1ed9i dung tr\u00ean website c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u1edbi c\u1ee7a b\u1ea1n. T\u1eeb \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh phong c\u00e1ch nh\u01b0 blogs, videos, case studies, n\u1ed9i dung \u0111\u01b0\u1ee3c ki\u1ec3m so\u00e1t v\u00e0 n\u1ed9i dung c\u00f3 ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t.<\/li>\n\n\n\n<li>\u0110\u00e1nh gi\u00e1 k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i v\u00ed d\u1ee5 nh\u01b0 s\u1ed1 ng\u01b0\u1eddi theo d\u00f5i, m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c, t\u1ea7n su\u1ea5t l\u00ean b\u00e0i,&#8230;T\u1eeb \u0111\u00f3 gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a m\u00ecnh.<\/li>\n\n\n\n<li>X\u00e1c \u0111\u1ecbnh t\u1ea5t c\u1ea3 kho\u1ea3ng tr\u1ed1ng m\u00e0 b\u1ea1n c\u00f3 trong website c\u1ee7a m\u00ecnh. V\u00ed d\u1ee5 nh\u01b0: Content Gap, Keyword Gap, Backlink Gap, Traffic Gap v\u00e0 Conversion Gap,&#8230;Khi b\u1ea1n li\u1ec7t k\u00ea chung tr\u00ean m\u1ea1ng trang t\u00ednh, b\u1ea1n s\u1ebd so s\u00e1nh \u0111\u01b0\u1ee3c t\u00ecnh h\u00ecnh hi\u1ec7n t\u1ea1i v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. T\u1eeb \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n t\u00edch th\u1eddi gian, c\u00f4ng vi\u1ec7c c\u1ea7n thi\u1ebft th\u1ef1c hi\u1ec7n \u0111\u1ec3 \u0111\u00e1nh b\u1ea1i h\u1ecd.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">B\u01b0\u1edbc 3: T\u1ea1o USP<\/h3>\n\n\n\n<p>USP l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a Unique Sell Proposition l\u00e0 m\u1ed9t trong nh\u1eefng \u0111i\u1ec1u t\u1ed1t nh\u1ea5t gi\u00fap s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e1nh b\u1ea1i s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. USP gi\u00fap kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n hi\u1ec3u t\u1ea1i sao s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n l\u1ea1i v\u01b0\u1ee3t tr\u1ed9i h\u01a1n so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n\n\n\n<p>USP \u0111\u01b0\u1ee3c t\u1ea1o d\u1ef1a tr\u00ean 4 ti\u00eau ch\u00ed sau:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng<\/li>\n\n\n\n<li>S\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/li>\n\n\n\n<li>L\u1ee3i \u00edch kh\u00e1c bi\u1ec7t m\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n mang l\u1ea1i<\/li>\n\n\n\n<li>L\u1eddi h\u1ee9a th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>USP gi\u00fap n\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. V\u00ec v\u1eady, USP c\u1ea7n \u0111\u01b0\u1ee3c l\u00e0m n\u1ed5i b\u1eadt t\u1ea1i m\u1ecdi n\u01a1i trong k\u1ebf ho\u1ea1ch marketing c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p><em>NOTE: Doanh nghi\u1ec7p c\u0169ng nh\u01b0 s\u1ea3n ph\u1ea9m, n\u1ebfu c\u00f3 m\u1ed9t b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh c\u00f3 th\u1ec3 t\u1ea1o ra \u0111i\u1ec3m b\u00e1n h\u00e0ng \u0111\u1ed9c \u0111\u00e1o, t\u1ea1o ra l\u1ee3i th\u1ebf so s\u00e1nh so v\u1edbi \u0111\u1ed1i th\u1ee7.<\/em><\/p>\n\n\n<span style=\"--tl-form-height-m:523.594px;--tl-form-height-t:638.969px;--tl-form-height-d:638.969px;\" class=\"tl-placeholder-f-type-shortcode_38565 tl-preload-form\"><span><\/span><\/span>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">B\u01b0\u1edbc 4: Th\u1eed nghi\u1ec7m Beta<\/h3>\n\n\n\n<p>Th\u1eed nghi\u1ec7m Beta gi\u00fap lo\u1ea1i b\u1ecf c\u00e1c l\u1ed7i v\u00e0 c\u00e1c v\u1ea5n \u0111\u1ec1 kh\u00e1c&nbsp; tr\u01b0\u1edbc khi s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c tung ra th\u1ecb tr\u01b0\u1eddng. B\u1ea1n kh\u00f4ng n\u00ean b\u1ecf l\u1ee1 b\u01b0\u1edbc thi\u1ebft y\u1ebfu n\u00e0y trong k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb ra m\u1eaft s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>C\u00f3 2 lo\u1ea1i th\u1eed nghi\u1ec7m Beta l\u00e0 th\u1eed nghi\u1ec7m m\u1edf v\u00e0 th\u1eed nghi\u1ec7m k\u00edn. Th\u1eed nghi\u1ec7m Beta m\u1edf cho ph\u00e9p m\u1ecdi ng\u01b0\u1eddi d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, th\u1eed nghi\u1ec7m beta k\u00edn cung c\u1ea5p t\u00f9y ch\u1ecdn n\u00e0y cho m\u1ed9t nh\u00f3m ng\u01b0\u1eddi d\u00f9ng h\u1ea1n ch\u1ebf.<\/p>\n\n\n\n<p>Th\u1eed nghi\u1ec7m \u0111\u1ea3m b\u1ea3o r\u1eb1ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 ho\u1ea1t \u0111\u1ed9ng trong m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh kh\u1eafc nghi\u1ec7t. B\u1eb1ng c\u00e1ch n\u00e0y, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 tung ra m\u1ed9t s\u1ea3n ph\u1ea9m m\u1ea1nh m\u1ebd tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u01b0\u1ee3c t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi y\u00eau th\u00edch.&nbsp;<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e6efff\"><em>Xem ngay <strong><a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/thiet-ke-bao-bi-nhan-mac-san-pham\/\" target=\"_blank\" data-type=\"dich-vu\" data-id=\"645\" rel=\"noreferrer noopener\">d\u1ecbch v\u1ee5 thi\u1ebft k\u1ebf bao b\u00ec<\/a><\/strong> c\u1ee7a Sao Kim Branding, ch\u00fang t\u00f4i bi\u1ebft c\u00e1ch gi\u00fap s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 t\u1ef7 l\u1ec7 chi\u1ebfn th\u1eafng cao h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7 ngay khi ra m\u1eaft.<\/em><\/p>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7, m\u1ed9t trong nh\u1eefng n\u1ec1n t\u1ea3ng t\u1ed1t nh\u1ea5t \u0111\u1ec3 ki\u1ec3m tra s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n l\u00e0 ProductHunt. Ch\u00fang cho ph\u00e9p b\u1ea1n nhanh ch\u00f3ng ki\u1ec3m tra t\u00ednh hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m, nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 nhi\u1ec1u phi\u1ebfu b\u1ea7u nh\u1ea5t trong danh m\u1ee5c ng\u00e1ch s\u1ebd l\u1ecdt v\u00e0o top \u0111\u1ea7u c\u1ee7a danh s\u00e1ch.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">B\u01b0\u1edbc 5: Ra m\u1eaft s\u1ea3n ph\u1ea9m<\/h3>\n\n\n\n<p>Sau khi b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c \u0111\u1ea7y \u0111\u1ee7 nh\u1eefng feedback c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 hi\u1ec7u su\u1ea5t c\u1ee7a s\u1ea3n ph\u1ea9m th\u00ec ti\u1ebfp theo l\u00e0 l\u1ef1a ch\u1ecdn th\u1eddi \u0111i\u1ec3m h\u1ee3p l\u00fd \u0111\u1ec3 ra m\u1eaft s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<p>H\u00e3y qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m \u0111\u00f3 th\u1eadt nhi\u1ec1u tr\u00ean c\u00e1c k\u00eanh m\u00e0 kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n c\u00f3 m\u1eb7t.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, b\u1ea1n c\u0169ng c\u1ea7n xem x\u00e9t y\u1ebfu t\u1ed1 ng\u00e2n s\u00e1ch cho ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh \u0111\u1ec3 ho\u00e0n th\u00e0nh chi\u1ebfn d\u1ecbch tr\u1ecdn v\u1eb9n nh\u1ea5t. Vi\u1ec7c t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a c\u00e1c influencers s\u1ebd t\u0103ng m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng cho bu\u1ed5i ra m\u1eaft s\u1ea3n ph\u1ea9m h\u01a1n.<\/p>\n\n\n\n<p><em>N\u1ebfu \u0111\u01b0\u1ee3c l\u00e0 b\u1ea1n n\u00ean chu\u1ea9n b\u1ecb m\u1ed9t <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/ke-hoach-truyen-thong-marketing-tich-hop-imc\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>k\u1ebf ho\u1ea1ch IMC<\/strong><\/a> (k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p) \u0111\u1ec3 t\u1ea1o s\u1ef1 b\u00f9ng n\u1ed5 cho s\u1ea3n ph\u1ea9m.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">B\u01b0\u1edbc 6: \u00c1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111a k\u00eanh&nbsp;&nbsp;<\/h3>\n\n\n\n<p>\u0110\u00e2y l\u00e0 c\u00e1ch t\u1ed1i \u01b0u nh\u1ea5t \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Theo \u0111\u00f3, b\u1ea1n n\u00ean cung c\u1ea5p tr\u1ea3i nghi\u1ec7m mua h\u00e0ng li\u1ec1n m\u1ea1ch \u1edf m\u1ecdi \u0111i\u1ec3m ti\u1ebfp x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng. C\u00f3 2 k\u00eanh ti\u1ebfp th\u1ecb ch\u1ee7 y\u1ebfu \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u00f3 l\u00e0 k\u00eanh tr\u1ef1c tuy\u1ebfn v\u00e0 ngo\u1ea1i tuy\u1ebfn. V\u00ed d\u1ee5 nh\u01b0: B\u00e1o ch\u00ed, bi\u1ec3n qu\u1ea3ng c\u00e1o, radio, qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh, SEO, PPC marketing, Content marketing, Video marketing, Email marketing,&#8230;<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e6efff\"><em>Xem ngay <strong><a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/digital-marketing-tong-the\/\" target=\"_blank\" rel=\"noreferrer noopener\">d\u1ecbch v\u1ee5 Digital Marketing t\u1ed5ng th\u1ec3<\/a><\/strong> c\u1ee7a Sao Kim Branding. Gi\u00fap doanh nghi\u1ec7p tri\u1ec3n khai chi\u1ebfn d\u1ecbch ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u b\u00f9ng n\u1ed5, theo d\u00f5i hi\u1ec7u qu\u1ea3 \u0111a chi\u1ec1u. <\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">B\u01b0\u1edbc 7: D\u1ef1 \u0111o\u00e1n th\u00e0nh c\u00f4ng<\/h3>\n\n\n\n<p>Ng\u00e0y nay, vi\u1ec7c s\u1eed d\u1ee5ng ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n v\u00e0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o gi\u00fap d\u1ef1 \u0111o\u00e1n d\u1ec5 d\u00e0ng h\u01a1n t\u00ednh th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb. Th\u1eadm ch\u00ed, b\u1ea1n c\u00f3 th\u1ec3 n\u1eafm \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 \u0111\u1ea7u t\u01b0 khi ch\u01b0a bi\u1ebft chi\u1ebfn d\u1ecbch c\u00f3 tr\u1ea3 l\u1ea1i ROI d\u01b0\u01a1ng hay kh\u00f4ng.<\/p>\n\n\n\n<p>Trong ph\u00e2n t\u00edch d\u1ef1 \u0111o\u00e1n, b\u1ea1n h\u00e3y x\u00e2y d\u1ef1ng m\u00f4 h\u00ecnh c\u01a1 s\u1edf \u0111\u1ec3 so s\u00e1nh c\u00e1c t\u1eadp d\u1eef li\u1ec7u kh\u00e1c nhau v\u1edbi c\u00e1c m\u00f4 h\u00ecnh AI nh\u01b0 Tobit Model, Artificial Neural Network, Support Vector Machine, Random Forest v\u00e0 r\u1ea5t nhi\u1ec1u m\u00f4 h\u00ecnh kh\u00e1c. D\u1eef li\u1ec7u \u0111\u01b0\u1ee3c tr\u00edch xu\u1ea5t t\u1eeb nh\u1eefng chi\u1ebfn d\u1ecbch c\u0169 v\u00e0 k\u1ebft qu\u1ea3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ebd d\u1ef1 \u0111o\u00e1n ch\u00ednh x\u00e1c t\u00ednh th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch s\u1eafp t\u1edbi.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">B\u01b0\u1edbc 8: Thu th\u1eadp ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 ti\u1ebfp t\u1ee5c tri\u1ec3n khai c\u00e1c b\u01b0\u1edbc ti\u1ebfp theo \u0111\u1ec3 gi\u1eef ch\u00e2n h\u1ecd<\/h3>\n\n\n\n<p>Feedback l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong m\u1ecdi giai \u0111o\u1ea1n ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng. V\u00ec v\u1eady, vi\u1ec7c thu th\u1eadp \u00fd ki\u1ebfn, ph\u1ea3n h\u1ed3i c\u1ee7a h\u1ecd s\u1ebd gi\u00fap b\u1ea1n ho\u00e0n thi\u1ec7n d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh h\u01a1n. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng s\u1ee9c m\u1ea1nh tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o ho\u1eb7c h\u1ecdc m\u00e1y \u0111\u1ec3 thu th\u1eadp, qu\u00e9t v\u00e0 l\u1ea5y d\u1eef li\u1ec7u c\u00f3 ngh\u0129a t\u1eeb nh\u1eefng ph\u1ea3n h\u1ed3i c\u00f3 \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">4. M\u1eabu k\u1ebf ho\u1ea1ch MKT Ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi<\/h2>\n\n\n\n<p>T\u1ea3i ngay m\u1eabu k\u1ebf ho\u1ea1ch marketing ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u1ec3 nhanh ch\u00f3ng t\u1ea1o k\u1ebf ho\u1ea1ch cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n\n\n<span style=\"--tl-form-height-m:735.406px;--tl-form-height-t:640.594px;--tl-form-height-d:640.594px;\" class=\"tl-placeholder-f-type-shortcode_35160 tl-preload-form\"><span><\/span><\/span>\n\n\n<p><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">5. Chi\u1ebfn l\u01b0\u1ee3c Digital Marketing ra m\u1eaft s\u1ea3n ph\u1ea9m<\/h2>\n\n\n\n<p>V\u1edbi th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 4.0, b\u1ea1n kh\u00f4ng th\u1ec3 b\u1ecf qua s\u1ee9c m\u1ea1nh c\u1ee7a c\u00e1c k\u00eanh Digital trong vi\u1ec7c qu\u1ea3ng b\u00e1 nh\u1eadn th\u1ee9c s\u1ea3n ph\u1ea9m, d\u00f9 b\u1ea1n l\u00e0 B2B hay B2C. Theo \u0111\u00f3, h\u00e3y x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh v\u00e0 \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p \u0111\u1ec3 ti\u1ebfp c\u1eadn h\u1ecd nhanh nh\u1ea5t.<\/p>\n\n\n\n<p>Sau \u0111\u00f3, l\u1eadp k\u1ebf ho\u1ea1ch r\u00f5 r\u00e0ng cho c\u00e1c m\u1ee5c ti\u00eau ra m\u1eaft s\u1ea3n ph\u1ea9m, v\u00ed d\u1ee5 nh\u01b0 ti\u1ebfp c\u1eadn m\u1ed9t nh\u00f3m ng\u01b0\u1eddi trong kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh ho\u1eb7c t\u1ea1o ti\u1ebfng vang cho th\u01b0\u01a1ng hi\u1ec7u tr\u00ean c\u00e1c k\u00eanh m\u1ee5c ti\u00eau. C\u00e1ch t\u1ed1t nh\u1ea5t l\u00e0 b\u1ea1n nh\u1eafm v\u00e0o m\u1ed9t nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng nh\u1ecf kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u1ea1i m\u1ed9t th\u1eddi \u0111i\u1ec3m nh\u1ea5t \u0111\u1ecbnh v\u00e0 sau \u0111\u00f3 m\u1edbi m\u1edf r\u1ed9ng ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh theo th\u1eddi gian.<\/p>\n\n\n\n<p>M\u1ed9t s\u1ed1 ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 ra m\u1eaft s\u1ea3n ph\u1ea9m m\u00e0 b\u1ea1n n\u00ean th\u1ef1c hi\u1ec7n nh\u01b0:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cung c\u1ea5p gi\u00e1 tr\u1ecb th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n nh\u01b0: Website, h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, video demo, email nu\u00f4i d\u01b0\u1ee1ng, b\u00e0i \u0111\u0103ng blog,&#8230;<\/li>\n\n\n\n<li>Tri\u1ec3n khai ti\u1ebfp th\u1ecb qua c\u00e1c k\u00eanh nh\u01b0: SEO, PPC, Email Marketing, affiliate marketing, content marketing, social media marketing, video marketing,&#8230;<\/li>\n\n\n\n<li>Chu\u1ea9n b\u1ecb k\u1ebf ho\u1ea1ch PR Digital tr\u01b0\u1edbc ng\u00e0y ra m\u1eaft s\u1ea3n ph\u1ea9m. Theo \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 th\u1eed mua b\u00e0i PR b\u00e1o ch\u00ed: Vnexpress, Cafebiz, Zing News, 24h,&#8230;<\/li>\n\n\n\n<li>C\u1ed9ng t\u00e1c v\u1edbi c\u00e1c influencers \u0111\u1ec3 book h\u1ecd qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a b\u1ea1n. S\u1eed d\u1ee5ng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng s\u1ebd khi\u1ebfn h\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng s\u1ebd tin t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n h\u01a1n.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/ra-mat-san-pham-moi\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Chi\u1ebfn l\u01b0\u1ee3c ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi<\/strong><\/a><\/li>\n\n\n\n<li>M\u1eabu <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/ke-hoach-digital-marketing-mau\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>k\u1ebf ho\u1ea1ch digital marketing<\/strong><\/a> \u0111\u1ec3 tham kh\u1ea3o, ho\u00e0n thi\u1ec7n k\u1ebf ho\u1ea1ch ri\u00eang cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/quan-tri-dieu-hanh\/mau-lap-ke-hoach-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>M\u1eabu k\u1ebf ho\u1ea1ch Marketing t\u1ed5ng th\u1ec3<\/strong><\/a> (4Cs)<\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/ngan-sach-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>M\u1eabu ng\u00e2n s\u00e1ch marketing<\/strong><\/a><\/li>\n\n\n\n<li>X\u00e1c \u0111\u1ecbnh <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/xac-dinh-ngan-sach-xay-dung-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>ng\u00e2n s\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">6. Danh s\u00e1ch ki\u1ec3m tra k\u1ebf ho\u1ea1ch ra m\u1eaft s\u1ea3n ph\u1ea9m<\/h2>\n\n\n\n<p>Nh\u1eb1m gi\u00fap b\u1ea1n l\u00ean k\u1ebf ho\u1ea1ch Marketing s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u01b0\u1ee3c d\u1ec5 d\u00e0ng h\u01a1n, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 \u0111\u1ea7u m\u1ee5c c\u00f4ng vi\u1ec7c c\u1ea7n th\u1ef1c hi\u1ec7n theo t\u1eebng giai \u0111o\u1ea1n.<\/p>\n\n\n\n<p>Giai \u0111o\u1ea1n Pre-launch:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ph\u00e2n t\u00edch SWOT<\/li>\n\n\n\n<li>Li\u1ec7t k\u00ea \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp<\/li>\n\n\n\n<li>Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n v\u00e0 t\u1ea1o ma tr\u1eadn c\u1ea1nh tranh<\/li>\n\n\n\n<li>T\u00ecm ki\u1ebfm \u0111\u1ed1i t\u00e1c MKT<\/li>\n\n\n\n<li>Nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng<\/li>\n\n\n\n<li>X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 gi\u00e1 tr\u1ecb<\/li>\n\n\n\n<li>X\u00e1c \u0111\u1ecbnh ngu\u1ed3n th\u00f4ng tin<\/li>\n\n\n\n<li>X\u00e1c \u0111\u1ecbnh nh\u1eefng th\u00e1ch th\u1ee9c v\u00e0 n\u1ed7i \u0111au<\/li>\n\n\n\n<li>X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 vai tr\u00f2 trong h\u00e0nh tr\u00ecnh mua h\u00e0ng<\/li>\n\n\n\n<li>X\u00e1c \u0111\u1ecbnh nh\u00e2n kh\u1ea9u h\u1ecdc kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>X\u00e1c \u0111\u1ecbnh \u0111\u1eb7c \u0111i\u1ec3m t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/li>\n\n\n\n<li>X\u00e1c \u0111\u1ecbnh s\u1edf th\u00edch v\u00e0 m\u1ed1i quan t\u00e2m c\u1ee7a KH<\/li>\n\n\n\n<li>L\u00ean \u00fd t\u01b0\u1edfng thi\u1ebft k\u1ebf h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng tuy\u1ec7t v\u1eddi<\/li>\n\n\n\n<li>Vi\u1ebft tuy\u00ean ng\u00f4n \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m<\/li>\n\n\n\n<li>\u0110\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o<\/li>\n\n\n\n<li>Thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch<\/li>\n\n\n\n<li>X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau tr\u1ecdng t\u00e2m<\/li>\n\n\n\n<li>X\u00e1c \u0111\u1ecbnh KPIs li\u00ean quan<\/li>\n\n\n\n<li>Ph\u00e2n b\u1ed5 vai tr\u00f2, nhi\u1ec7m v\u1ee5 cho th\u00e0nh vi\u00ean<\/li>\n\n\n\n<li>Ch\u1ecdn ng\u00e0y ra m\u1eaft s\u1ea3n ph\u1ea9m<\/li>\n\n\n\n<li>X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ra m\u1eaft<\/li>\n\n\n\n<li>T\u1ea1o k\u1ebf ho\u1ea1ch Marketing ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi<\/li>\n\n\n\n<li>T\u1ea1o k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng<\/li>\n\n\n\n<li>T\u1ea1o k\u1ebf ho\u1ea1ch h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng<\/li>\n\n\n\n<li>T\u1ea1o b\u1ea3n tr\u00ecnh b\u00e0y k\u1ebf ho\u1ea1ch ra m\u1eaft s\u1ea3n ph\u1ea9m<\/li>\n\n\n\n<li>Tr\u00ecnh b\u00e0y k\u1ebf ho\u1ea1ch ra m\u1eaft s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc l\u00e3nh \u0111\u1ea1o<\/li>\n<\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Giai \u0111o\u1ea1n Launch:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ti\u1ebfn h\u00e0nh ra m\u1eaft s\u1ea3n ph\u1ea9m trong n\u1ed9i b\u1ed9<\/li>\n\n\n\n<li>Chu\u1ea9n b\u1ecb ra m\u1eaft s\u1ea3n ph\u1ea9m b\u00ean ngo\u00e0i<\/li>\n\n\n\n<li>Ra m\u1eaft s\u1ea3n ph\u1ea9m ch\u00ednh th\u1ee9c<\/li>\n\n\n\n<li>Tri\u1ec3n khai k\u1ebf ho\u1ea1ch MKT<\/li>\n\n\n\n<li>Tri\u1ec3n khai k\u1ebf ho\u1ea1ch b\u00e1n h\u00e0ng<\/li>\n\n\n\n<li>Tri\u1ec3n khai k\u1ebf ho\u1ea1ch h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng<\/li>\n<\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Giai \u0111o\u1ea1n Post-launch:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi<\/li>\n\n\n\n<li>Nghi\u00ean c\u1ee9u v\u00e0 l\u1ea5y ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng<\/li>\n\n\n\n<li>X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng<\/li>\n\n\n\n<li>Thi\u1ebft l\u1eadp ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m<\/li>\n\n\n\n<li>Tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m t\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng l\u00fd t\u01b0\u1edfng<\/li>\n\n\n\n<li>Thu th\u1eadp ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c t\u1eeb kh\u00e1ch h\u00e0ng<\/li>\n\n\n\n<li>R\u00fat ra b\u00e0i h\u1ecdc kinh nghi\u1ec7m<\/li>\n\n\n\n<li>Ti\u1ebfp t\u1ee5c qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m<\/li>\n\n\n\n<li>Thu th\u1eadp ph\u1ea3n h\u1ed3i ti\u00eau c\u1ef1c c\u1ee7a KH v\u00e0 \u0111\u1ec1 xu\u1ea5t ph\u01b0\u01a1ng \u00e1n c\u1ea3i ti\u1ebfn<\/li>\n<\/ul>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">8. M\u1ed9t v\u00e0i chi\u1ebfn d\u1ecbch ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u, ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u00e1ng h\u1ecdc h\u1ecfi<\/h2>\n\n\n\n<p>Tham kh\u1ea3o m\u1ed9t s\u1ed1 chi\u1ebfn d\u1ecbch ra m\u1eaft s\u1ea3n ph\u1ea9m n\u1ed5i b\u1eadt \u0111\u1ec3 h\u1ecdc h\u1ecfi th\u00eam nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p th\u00fa v\u1ecb.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">1. Apple<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"678\" src=\"https:\/\/www.saokim.com.vn\/en\/storage\/2022\/09\/su-kien-ra-mat-iphone-cua-apple-2007.jpg\" alt=\"Chi\u1ebfn d\u1ecbch ra m\u1eaft s\u1ea3n ph\u1ea9m c\u1ee7a Apple (2007)\" class=\"wp-image-35162\" title=\"Chi\u1ebfn d\u1ecbch ra m\u1eaft s\u1ea3n ph\u1ea9m iPhone \u0111\u1ea7u ti\u00ean c\u1ee7a Apple n\u0103m 2007\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/09\/su-kien-ra-mat-iphone-cua-apple-2007.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/09\/su-kien-ra-mat-iphone-cua-apple-2007-300x170.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/09\/su-kien-ra-mat-iphone-cua-apple-2007-768x434.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\">Chi\u1ebfn d\u1ecbch ra m\u1eaft s\u1ea3n ph\u1ea9m iPhone \u0111\u1ea7u ti\u00ean c\u1ee7a Apple n\u0103m 2007<\/p>\n\n\n\n<p>Apple l\u00e0 b\u1eadc th\u1ea7y v\u1ec1 vi\u1ec7c tri\u1ec3n khai chi\u1ebfn d\u1ecbch ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi. M\u1eb7c h\u1ecd \u0111\u00e3 qu\u00e1 n\u1ed5i ti\u1ebfng \u0111\u1ec3 ph\u00e2n t\u00edch r\u1eb1ng th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch l\u00e0 do th\u01b0\u01a1ng hi\u1ec7u hay do vi\u1ec7c thi\u1ebft k\u1ebf chi\u1ebfn d\u1ecbch ra m\u1eaft. Nh\u01b0ng k\u1ec3 t\u1eeb khi Apple ra m\u1eaft s\u1ea3n ph\u1ea9m iPhone \u0111\u1ea7u ti\u00ean v\u00e0o n\u0103m 2007, v\u1edbi s\u1ef1 viral c\u1ee7a n\u00f3, ph\u01b0\u01a1ng th\u1ee9c ra m\u1eaft s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd \u0111\u00e3 \u0111\u01b0\u1ee3c nhi\u1ec1u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh sao ch\u00e9p.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y ch\u1ee9ng t\u1ecf r\u1eb1ng, m\u00f4 h\u00ecnh ra m\u1eaft s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd \u0111\u00e1ng h\u1ecdc h\u1ecfi.<\/p>\n\n\n\n<p>T\u00f4i s\u1ebd kh\u00f4ng ph\u00e2n t\u00edch chi ti\u1ebft v\u1ec1 vi\u1ec7c h\u1ecd l\u00e0m nh\u01b0 th\u1ebf n\u00e0o, ch\u1ee7 y\u1ebfu l\u00e0 c\u00e1ch th\u1ee9c h\u1ecd tri\u1ec3n khai theo t\u1eebng giai \u0111o\u1ea1n.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Giai \u0111o\u1ea1n chu\u1ea9n b\u1ecb<\/strong>: S\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m v\u00e0 l\u00ean k\u1ebf ho\u1ea1ch c\u0169ng nh\u01b0 chu\u1ea9n b\u1ecb m\u1ecdi th\u1ee9 cho ho\u1ea1t \u0111\u1ed9ng ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi<\/li>\n\n\n\n<li><strong>Giai \u0111o\u1ea1n tr\u01b0\u1edbc khi ra m\u1eaft<\/strong>: S\u1eed d\u1ee5ng tuy\u1ec7t chi\u00eau r\u00f2 g\u1ec9 h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m, h\u00e9 l\u1ed9 t\u00ednh n\u0103ng, th\u1ea3o lu\u1eadn&#8230; \u0110\u1eb7c bi\u1ec7t, h\u1ecd x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi c\u00e1c \u0111\u01a1n v\u1ecb truy\u1ec1n th\u00f4ng, ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng \u0111\u1ec3 khi c\u00f3 b\u1ea5t k\u1ef3 tin t\u1ee9c m\u1edbi n\u00e0o s\u1ebd nhanh ch\u00f3ng \u0111\u01b0\u1ee3c viral m\u00e0 kh\u00f4ng t\u1ed1n qu\u00e1 nhi\u1ec1u chi ph\u00ed.<\/li>\n\n\n\n<li><strong>Ng\u00e0y ra m\u1eaft<\/strong>: Tri\u1ec3n khai m\u1ed9t s\u1ef1 ki\u1ec7n ra m\u1eaft ho\u00e0nh tr\u00e1ng, m\u1eddi c\u00e1c chuy\u00ean gia, ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng, influencers, nh\u00e0 b\u00e1o \u0111\u1ebfn tham d\u1ef1. Ph\u00e1t tr\u1ef1c ti\u1ebfp s\u1ef1 ki\u1ec7n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng stream (cho ph\u00e9p \u0111\u1ed1i t\u00e1c stream tr\u1ef1c ti\u1ebfp)<\/li>\n\n\n\n<li><strong>Giai \u0111o\u1ea1n sau khi ra m\u1eaft<\/strong>: Ti\u1ebfp t\u1ee5c t\u1ed1i \u0111a h\u00f3a hi\u1ec7u qu\u1ea3 b\u1eb1ng chi\u1ebfn thu\u1eadt &#8220;\u0111\u1eb7t h\u00e0ng s\u1edbm&#8221;. D\u0129 nhi\u00ean Apple c\u00f3 th\u1ec3 s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m s\u1edbm h\u01a1n (ho\u1eb7c l\u00f9i ng\u00e0y ra m\u1eaft) nh\u01b0ng h\u1ecd kh\u00f4ng l\u00e0m v\u1eady. Chi\u1ebfn thu\u1eadt &#8220;\u0111\u1eb7t h\u00e0ng s\u1edbm&#8221; kh\u00f4ng ch\u1ec9 gi\u00fap cho c\u1ed9ng \u0111\u1ed3ng ti\u1ebfp t\u1ee5c th\u1ea3o lu\u1eadn v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd m\u00e0 c\u00f2n gi\u00fap h\u1ecd d\u1ef1 \u0111o\u00e1n doanh s\u1ed1 \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh s\u1ea3n xu\u1ea5t h\u1ee3p l\u00fd.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"678\" src=\"https:\/\/www.saokim.com.vn\/en\/storage\/2022\/09\/su-kien-ra-mat-iphone-cua-apple-2022.jpg\" alt=\"Chi\u1ebfn d\u1ecbch ra m\u1eaft s\u1ea3n ph\u1ea9m c\u1ee7a Apple (2022)\" class=\"wp-image-35163\" title=\"Chi\u1ebfn d\u1ecbch ra m\u1eaft s\u1ea3n ph\u1ea9m iPhone 14 c\u1ee7a Apple n\u0103m 2022\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/09\/su-kien-ra-mat-iphone-cua-apple-2022.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/09\/su-kien-ra-mat-iphone-cua-apple-2022-300x170.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/09\/su-kien-ra-mat-iphone-cua-apple-2022-768x434.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\">Chi\u1ebfn d\u1ecbch ra m\u1eaft s\u1ea3n ph\u1ea9m iPhone 14 c\u1ee7a Apple n\u0103m 2022<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm th\u00eam v\u1ec1 chi\u1ebfn d\u1ecbch ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Apple th\u00f4ng qua tin t\u1ee9c, m\u1ea1ng x\u00e3 h\u1ed9i theo t\u1eebng ng\u00e0y \u0111\u0103ng t\u1ea3i \u0111\u1ec3 c\u00f3 h\u00ecnh dung r\u00f5 h\u01a1n ph\u01b0\u01a1ng ph\u00e1p c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>D\u1ef1a v\u00e0o \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 tri\u1ec3n khai m\u00f4 ph\u1ecfng ph\u00f9 h\u1ee3p v\u1edbi quy m\u00f4 doanh nghi\u1ec7p. Nh\u1eefng th\u1ee9 b\u1ea1n kh\u00f4ng th\u1ec3 t\u1ef1 m\u00f4 ph\u1ecfng h\u00e3y s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed (v\u1edbi ng\u00e2n s\u00e1ch ph\u00f9 h\u1ee3p) \u0111\u1ec3 thay th\u1ebf.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">2. Vinfast<\/h3>\n\n\n\n<p>T\u00f4i ch\u1eafc r\u1eb1ng b\u1ea1n bi\u1ebft \u0111\u1ebfn chi\u1ebfn d\u1ecbch ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a Vinfast &#8211; Xe \u00f4 t\u00f4 Vinfast. \u0110\u00e2y l\u00e0 chi\u1ebfn d\u1ecbch chi\u1ebfm spotlight kh\u00f4ng ch\u1ec9 t\u1ea1i Vi\u1ec7t Nam m\u00e0 c\u00f2n tr\u00ean th\u1ebf gi\u1edbi trong giai \u0111o\u1ea1n 2018.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"736\" src=\"https:\/\/www.saokim.com.vn\/en\/storage\/2022\/09\/su-kien-ra-mat-san-pham-moi-cua-vinfast-1.jpg\" alt=\"Chi\u1ebfn d\u1ecbch ra m\u1eaft s\u1ea3n ph\u1ea9m c\u1ee7a Vinfast (2018)\" class=\"wp-image-35164\" title=\"Chi\u1ebfn d\u1ecbch ra m\u1eaft s\u1ea3n ph\u1ea9m \u00f4 t\u00f4 c\u1ee7a Vinfast n\u0103m 2018\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/09\/su-kien-ra-mat-san-pham-moi-cua-vinfast-1.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/09\/su-kien-ra-mat-san-pham-moi-cua-vinfast-1-300x184.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/09\/su-kien-ra-mat-san-pham-moi-cua-vinfast-1-768x471.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\">Chi\u1ebfn d\u1ecbch ra m\u1eaft s\u1ea3n ph\u1ea9m \u00f4 t\u00f4 c\u1ee7a Vinfast n\u0103m 2018<\/p>\n\n\n\n<p>Tr\u01b0\u1edbc \u0111\u00f3, Vingroup \u0111\u00e3 nghi\u00ean c\u1ee9u, l\u00ean k\u1ebf ho\u1ea1ch v\u00e0 l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c.<\/p>\n\n\n\n<p>09\/2017 Vingroup m\u1edbi c\u00f4ng b\u1ed1 k\u1ebf ho\u1ea1ch tham gia v\u00e0o ng\u00e0nh s\u1ea3n xu\u1ea5t c\u00f4ng nghi\u1ec7p \u00d4 t\u00f4 v\u00e0 b\u1eaft \u0111\u1ea7u kh\u1edfi c\u00f4ng t\u1ed5 h\u1ee3p s\u1ea3n xu\u1ea5t \u00f4-t\u00f4 VINFAST t\u1ea1i H\u1ea3i Ph\u00f2ng.<\/p>\n\n\n\n<p>Th\u00e1ng 10\/2017, tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh b\u1ea7u ch\u1ecdn m\u1eabu thi\u1ebft k\u1ebf xe \u00f4 t\u00f4 Vinfast, trao c\u01a1 h\u1ed9i cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tham gia v\u00e0o x\u00e2y d\u1ef1ng m\u1eabu &#8220;xe \u00f4 t\u00f4 c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t&#8221; ngay t\u1eeb \u0111\u1ea7u.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"717\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/09\/cuoc-binh-chon-mau-thiet-ke-oto-moi-cua-vinfast.jpg\" alt=\"Cu\u1ed9c b\u00ecnh ch\u1ecdn m\u1eabu thi\u1ebft k\u1ebf \u00f4 t\u00f4 m\u1edbi c\u1ee7a Vinfast (2017)\" class=\"wp-image-35167\" title=\"Cu\u1ed9c b\u00ecnh ch\u1ecdn m\u1eabu thi\u1ebft k\u1ebf \u00f4 t\u00f4 m\u1edbi c\u1ee7a Vinfast (2017)\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/09\/cuoc-binh-chon-mau-thiet-ke-oto-moi-cua-vinfast.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/09\/cuoc-binh-chon-mau-thiet-ke-oto-moi-cua-vinfast-300x179.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/09\/cuoc-binh-chon-mau-thiet-ke-oto-moi-cua-vinfast-768x459.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\">Cu\u1ed9c b\u00ecnh ch\u1ecdn m\u1eabu thi\u1ebft k\u1ebf \u00f4 t\u00f4 m\u1edbi c\u1ee7a Vinfast (2017)<\/p>\n\n\n\n<p>Trong khi ch\u1edd \u0111\u1ee3i nh\u00e0 m\u00e1y ho\u00e0n th\u00e0nh, Vinfast \u0111\u00e3 ti\u1ebfn h\u00e0nh s\u1ea3n xu\u1ea5t nguy\u00ean m\u1eabu xe \u00f4 t\u00f4 v\u00e0 li\u00ean t\u1ee5c tri\u1ec3n khai chi\u1ebfn thu\u1eadt r\u00f2 g\u1ec9 th\u00f4ng tin. V\u1edbi m\u1ed1i quan h\u1ec7 v\u00e0 s\u1ef1 \u0111\u1ea7u t\u01b0 c\u1ee7a Vinfast, c\u00e1c th\u00f4ng tin \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 b\u00e1o, m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u01b0a tin, th\u1ea3o lu\u1eadn s\u00f4i n\u1ed5i.<\/p>\n\n\n\n<p>\u0110i\u1ec3m \u0111\u1eb7c bi\u1ec7t, Vinfast \u0111\u00e1nh v\u00e0o &#8220;l\u00f2ng t\u1ef1 t\u00f4n d\u00e2n t\u1ed9c&#8221; \u0111\u1ec3 l\u00f4i k\u00e9o ph\u1ea7n \u0111\u00f4ng kh\u00e1n gi\u1ea3 \u1ee7ng h\u1ed9 m\u00ecnh, t\u1ea1o ra nh\u1eefng l\u00e0n s\u00f3ng t\u00edch c\u1ef1c, ch\u1edd \u0111\u1ee3i b\u01b0\u1edbc ti\u1ebfp theo c\u1ee7a Vinfast.<\/p>\n\n\n\n<p>Ti\u1ebfp \u0111\u00f3, Vinfast mua su\u1ea5t tham d\u1ef1 Paris Motor Show v\u1edbi v\u1ecb tr\u00ed \u0111\u1eafc \u0111\u1ecba. Ng\u00e0y 02\/10\/2018 (sau 1 n\u0103m c\u00f4ng b\u1ed1 k\u1ebf ho\u1ea1ch s\u1ea3n xu\u1ea5t \u00f4 t\u00f4), Vinfast \u0111\u01b0a nguy\u00ean m\u1eabu xe \u00f4 t\u00f4 \u0111\u1ea7u ti\u00ean c\u1ee7a Vi\u1ec7t Nam tham d\u1ef1 tri\u1ec3n l\u00e3m \u00f4 t\u00f4 n\u1ed5i ti\u1ebfng nh\u1ea5t th\u1ebf gi\u1edbi. Trong s\u1ef1 ki\u1ec7n ra m\u1eaft, Vinfast m\u1eddi 2 kh\u00e1ch m\u1eddi \u0111\u1eb7c bi\u1ec7t l\u00e0 David Beckham v\u00e0 hoa h\u1eadu Ti\u1ec3u Vy \u0111\u1ec3 kh\u1eb3ng \u0111\u1ecbnh kh\u00e1t v\u1ecdng chinh ph\u1ee5c th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"671\" src=\"https:\/\/www.saokim.com.vn\/en\/storage\/2022\/09\/su-kien-ra-mat-san-pham-moi-cua-vinfast-2.jpg\" alt=\"Chi\u1ebfn d\u1ecbch ra m\u1eaft s\u1ea3n ph\u1ea9m c\u1ee7a Vinfast (2018) (2)\" class=\"wp-image-35165\" title=\"Vinfast s\u1eed d\u1ee5ng kh\u00e1ch m\u1eddi x\u1ecbn &quot;nh\u1ea5t nh\u00ec&quot; th\u1ebf gi\u1edbi t\u1ea1i s\u1ef1 ki\u1ec7n ra m\u1eaft s\u1ea3n ph\u1ea9m n\u0103m 2018 t\u1ea1i Paris Motor Show\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/09\/su-kien-ra-mat-san-pham-moi-cua-vinfast-2.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/09\/su-kien-ra-mat-san-pham-moi-cua-vinfast-2-300x168.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/09\/su-kien-ra-mat-san-pham-moi-cua-vinfast-2-768x429.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\">Vinfast s\u1eed d\u1ee5ng kh\u00e1ch m\u1eddi x\u1ecbn &#8220;nh\u1ea5t nh\u00ec&#8221; th\u1ebf gi\u1edbi t\u1ea1i s\u1ef1 ki\u1ec7n ra m\u1eaft s\u1ea3n ph\u1ea9m n\u0103m 2018 t\u1ea1i Paris Motor Show<\/p>\n\n\n\n<p>NOTE: M\u1eb7c d\u00f9 v\u1eady, doanh s\u1ed1 b\u00e1n hi\u1ec7n t\u1ea1i c\u1ee7a Vinfast t\u1ea1i th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf kh\u00f4ng \u0111\u00e1ng k\u1ec3. Nh\u01b0ng doanh s\u1ed1 t\u1ea1i Vi\u1ec7t Nam th\u00ec &#8220;\u0111\u00e1ng n\u1ec3&#8221;.<\/p>\n\n\n\n<p>Vinfast c\u0169ng cho tri\u1ec3n khai chi\u1ebfn thu\u1eadt &#8220;\u0111\u1eb7t h\u00e0ng tr\u01b0\u1edbc&#8221; \u0111\u1ec3 k\u00edch c\u1ea7u v\u00e0 d\u1ef1 \u0111o\u00e1n kh\u1ea3 n\u0103ng \u0111\u00f3n nh\u1eadn c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<p>Sau \u0111\u00f3 l\u00e0 chu\u1ed7i c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch ra m\u1eaft nh\u01b0: Cu\u1ed9c thi \u1ea3nh, review xe, s\u1ef1 ki\u1ec7n b\u00e0n giao xe, &#8230;<\/p>\n\n\n\n<p>Trong to\u00e0n b\u1ed9 chi\u1ebfn d\u1ecbch ra m\u1eaft n\u00e0y, Vinfast s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0m k\u00eanh ch\u00ednh, k\u1ebft h\u1ee3p v\u1edbi truy\u1ec1n h\u00ecnh v\u00e0 s\u1eed d\u1ee5ng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng \u0111\u1ec3 h\u1ed7 tr\u1ee3 ho\u1ea1t \u0111\u1ed9ng marketing.<\/p>\n\n\n\n<p>M\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch n\u00e0y l\u00e0 t\u1ea1o nh\u1eadn di\u1ec7n, ch\u01b0a ph\u1ea3i l\u00e0 b\u00e1n h\u00e0ng. Tuy nhi\u00ean Vinfast \u0111\u00e3 r\u1ea5t th\u00e0nh c\u00f4ng v\u1edbi s\u1ed1 \u0111\u01a1n h\u00e0ng \u0111\u01b0\u1ee3c \u0111\u1eb7t l\u00e0 7.000 (sau 2 th\u00e1ng ra m\u1eaft), con s\u1ed1 n\u00e0y l\u00e0 h\u01a1n 25.000 \u0111\u01a1n \u0111\u1eb7t h\u00e0ng (m\u1eabu s\u1ea3n \u00f4 t\u00f4 n\u0103m 2021).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"717\" src=\"https:\/\/www.saokim.com.vn\/en\/storage\/2022\/09\/su-kien-ra-mat-san-pham-moi-cua-vinfast-2021.jpg\" alt=\"Chi\u1ebfn d\u1ecbch ra m\u1eaft s\u1ea3n ph\u1ea9m c\u1ee7a Vinfast (2022)\" class=\"wp-image-35166\" title=\"Chi\u1ebfn d\u1ecbch ra m\u1eaft s\u1ea3n ph\u1ea9m \u00f4 t\u00f4 \u0111i\u1ec7n c\u1ee7a Vinfast n\u0103m 2021\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/09\/su-kien-ra-mat-san-pham-moi-cua-vinfast-2021.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/09\/su-kien-ra-mat-san-pham-moi-cua-vinfast-2021-300x179.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/09\/su-kien-ra-mat-san-pham-moi-cua-vinfast-2021-768x459.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\">Chi\u1ebfn d\u1ecbch ra m\u1eaft s\u1ea3n ph\u1ea9m \u00f4 t\u00f4 \u0111i\u1ec7n c\u1ee7a Vinfast n\u0103m 2021<\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Nh\u01b0 v\u1eady, v\u1edbi 2 v\u00ed d\u1ee5 v\u1ec1 chi\u1ebfn d\u1ecbch n\u1ed5i b\u1eadt t\u00f4i ngh\u0129 r\u1eb1ng b\u1ea1n \u0111\u00e3 hi\u1ec3u t\u1ed5ng quan v\u1ec1 ph\u01b0\u01a1ng ph\u00e1p marekting ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u, ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-background\" style=\"background-color:#dbe8ff\"><em>&gt; Xem ngay <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/launching\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>d\u1ecbch v\u1ee5 ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u m\u1edbi<\/strong><\/a> c\u1ee7a Sao Kim n\u1ebfu b\u1ea1n c\u1ea7n \u0111\u01a1n v\u1ecb h\u1ed7 tr\u1ee3 \u0111\u1ed3ng h\u00e0nh.<\/em><\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">K\u1ebft lu\u1eadn<\/h2>\n\n\n\n<p>Ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng nh\u1ea5t trong to\u00e0n b\u1ed9 v\u00f2ng \u0111\u1eddi c\u1ee7a s\u1ea3n ph\u1ea9m. Ch\u00fang ghi l\u1ea1i c\u00e1c \u00fd t\u01b0\u1edfng, m\u1ee5c ti\u00eau, KPI v\u00e0 quy tr\u00ecnh c\u1ee7a b\u1ea1n. V\u00ec v\u1eady, n\u1ebfu kh\u00f4ng c\u00f3 <strong>k\u1ebf ho\u1ea1ch marketing ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi<\/strong> th\u00f4ng minh, s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n s\u1ebd kh\u00f4ng th\u1ec3 t\u1ea1o d\u1ea5u \u1ea5n v\u1edbi kh\u00e1ch h\u00e0ng ngay t\u1eeb ng\u00e0y \u0111\u1ea7u ra m\u1eaft.&nbsp;<\/p>\n\n\n\n<p>Ngo\u00e0i ra, \u0111\u1eebng qu\u00ean r\u1eb1ng \u0111\u1ed1i th\u1ee7 c\u0169ng lu\u00f4n \u0111\u1ec3 m\u1eaft t\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u00e0 \u0111\u01b0a ra nh\u1eefng ph\u01b0\u01a1ng \u00e1n \u0111\u1ec3 c\u1ea1nh tranh. V\u00ec v\u1eady, nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng k\u1ef9 c\u00e0ng v\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch ch\u1ee7 \u0111\u1ed9ng l\u00e0 v\u00f4 c\u00f9ng c\u1ea7n thi\u1ebft \u0111\u1ec3 gi\u1eef v\u1eefng \u01b0u th\u1ebf.<\/p>\n\n\n\n<p>H\u00e3y th\u1ef1c hi\u1ec7n theo c\u00e1c b\u01b0\u1edbc <strong>l\u1eadp k\u1ebf ho\u1ea1ch marketing ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi<\/strong> \u0111\u01b0\u1ee3c chia s\u1ebb \u1edf tr\u00ean \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng nh\u01b0 mong mu\u1ed1n. H\u00e3y ti\u1ebfp nh\u1eadn m\u1ecdi ph\u1ea3n h\u1ed3i c\u1ee7a c\u00e1c th\u00e0nh vi\u00ean v\u00e0 kh\u00f4ng ng\u1eebng t\u1ed1i \u01b0u h\u00f3a \u0111\u1ec3 \u0111\u1ea1t k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t.<\/p>\n\n\n\n<p>T\u1ea3i th\u00eam m\u1eabu k\u1ebf ho\u1ea1ch Marketing t\u1ed5ng th\u1ec3 \u0111\u1ec3 ho\u1ea1ch \u0111\u1ecbnh K\u1ebf ho\u1ea1ch c\u1ea3 n\u0103m \u0111\u1ed3ng b\u1ed9, nh\u1ea5t qu\u00e1n.<\/p>\n\n\n<span style=\"--tl-form-height-m:794.188px;--tl-form-height-t:738.594px;--tl-form-height-d:738.594px;\" class=\"tl-placeholder-f-type-shortcode_58356 tl-preload-form\"><span><\/span><\/span>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Sao Kim t\u1ea1i:<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Blog Sao Kim<\/strong><\/a>,&nbsp;<a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>C\u1ea9m Nang Sao Kim<\/strong><\/a>&nbsp;<\/p>\n\n\n\n<p><strong>Facebook:<\/strong>&nbsp;<a href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p><strong>Case study Behance<\/strong>:&nbsp;<a href=\"https:\/\/www.behance.net\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p>#SaoKim #SaoKimBranding #SaoKimGroup #Launching #LaunchingPlan<\/p>\n","protected":false},"excerpt":{"rendered":"<p>B\u1ea1n \u0111ang c\u1ea7n l\u1eadp k\u1ebf ho\u1ea1ch Marketing ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi? B\u1ea1n \u0111ang c\u1ea7n m\u1ed9t h\u01b0\u1edbng d\u1eabn \u0111\u1ea7y \u0111\u1ee7 v\u00e0 m\u1eabu k\u1ebf ho\u1ea1ch k\u00e8m theo? N\u1ebfu \u0111\u00fang, \u0111\u00e2y ch\u00ednh l\u00e0 b\u00e0i vi\u1ebft d\u00e0nh cho b\u1ea1n.<\/p>\n","protected":false},"author":28,"featured_media":35158,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195],"tags":[],"class_list":["post-34563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cam-nang"],"acf":[],"views":9303,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/34563","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=34563"}],"version-history":[{"count":5,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/34563\/revisions"}],"predecessor-version":[{"id":58366,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/34563\/revisions\/58366"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/35158"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=34563"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=34563"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=34563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}