{"id":35765,"date":"2022-09-30T17:56:18","date_gmt":"2022-09-30T10:56:18","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=35765"},"modified":"2022-11-01T17:46:34","modified_gmt":"2022-11-01T10:46:34","slug":"csr-la-gi","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/csr-la-gi\/","title":{"rendered":"CSR l\u00e0 g\u00ec? Quy tr\u00ecnh 8 b\u01b0\u1edbc tri\u1ec3n khai CSR hi\u1ec7u qu\u1ea3"},"content":{"rendered":"\n<p><em><strong>Tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i c\u1ee7a doanh nghi\u1ec7p<\/strong> (<strong>CSR <\/strong>&#8211; <strong>C<\/strong>orporate <strong>S<\/strong>ocial <strong>R<\/strong>esponsibility) \u0111ang d\u1ea7n tr\u1edf th\u00e0nh chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng c\u1ed1t l\u00f5i c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p. CSR \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh r\u1eb1ng n\u00f3 ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 gi\u00fap cho doanh nghi\u1ec7p: t\u0103ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng, gi\u1eef ch\u00e2n nh\u00e2n vi\u00ean, gia t\u0103ng l\u1ee3i nhu\u1eadn,&#8230; M\u1ecdi th\u1ee9 m\u00e0 CSR \u0111em \u0111\u1ebfn \u0111\u1ec1u r\u1ea5t \u0111\u00e1ng kinh ng\u1ea1c.<\/em><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/09\/csr-la-gi-trach-nhiem-xa-hoi-cua-doanh-nghiep-1.jpg\" alt=\"CSR (Corporate Social Responsibility) - Tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i c\u1ee7a doanh nghi\u1ec7p\" class=\"wp-image-35777\" title=\"CSR (Corporate Social Responsibility) - Tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i c\u1ee7a doanh nghi\u1ec7p\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/09\/csr-la-gi-trach-nhiem-xa-hoi-cua-doanh-nghiep-1.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/09\/csr-la-gi-trach-nhiem-xa-hoi-cua-doanh-nghiep-1-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/09\/csr-la-gi-trach-nhiem-xa-hoi-cua-doanh-nghiep-1-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p>G\u1ea7n 50% ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111ang h\u01b0\u1edbng t\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u d\u1eabn \u0111\u1ea7u trong vi\u1ec7c gi\u00fap th\u1ebf gi\u1edbi tr\u1edf n\u00ean t\u1ed1t \u0111\u1eb9p h\u01a1n. Kh\u00f4ng ch\u1ec9 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, m\u1ed9t cu\u1ed9c <a href=\"https:\/\/www.glassdoor.com\/employers\/blog\/job-hiring-trends-2020\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>kh\u1ea3o s\u00e1t c\u1ee7a Glassdoor<\/strong><\/a> cho th\u1ea5y 75% nh\u00e2n vi\u00ean t\u1eeb 18 \u0111\u1ebfn 34 tu\u1ed5i \u0111\u1ec1u mong mu\u1ed1n c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 gi\u00fap \u00edch cho x\u00e3 h\u1ed9i, ch\u1ee9 kh\u00f4ng ch\u1ec9 m\u1ed7i vi\u1ec7c t\u1ea1o ra l\u1ee3i nhu\u1eadn cho \u00f4ng ch\u1ee7. \u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng, tr\u00e1ch nhi\u1ec7m \u0111\u1eb7t l\u00ean vai h\u1ecd c\u00e0ng ng\u00e0y c\u00e0ng l\u1edbn.<\/p>\n\n\n\n<p>Tr\u01b0\u1edbc khi \u0111i s\u00e2u v\u00e0o vi\u1ec7c l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o ra s\u00e1ng ki\u1ebfn v\u1ec1 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i c\u1ee7a doanh nghi\u1ec7p, ta ph\u1ea3i l\u00f9i l\u1ea1i m\u1ed9t b\u01b0\u1edbc \u0111\u1ec3 xem x\u00e9t: \u201cm\u1ed9t chi\u1ebfn l\u01b0\u1ee3c CSR ho\u00e0n ch\u1ec9nh l\u00e0 nh\u01b0 th\u1ebf n\u00e0o?\u201d. Hy v\u1ecdng th\u00f4ng qua b\u00e0i chia s\u1ebb n\u00e0y Sao Kim c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 c\u00e1ch tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c CSR th\u00e0nh c\u00f4ng cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">1. Chi\u1ebfn l\u01b0\u1ee3c CSR l\u00e0 g\u00ec?<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/09\/chien-luoc-csr-la-gi.jpg\" alt=\"CSR l\u00e0 g\u00ec? Chi\u1ebfn l\u01b0\u1ee3c CSR l\u00e0 g\u00ec?\" class=\"wp-image-35778\" title=\"CSR l\u00e0 g\u00ec? Chi\u1ebfn l\u01b0\u1ee3c CSR l\u00e0 g\u00ec?\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/09\/chien-luoc-csr-la-gi.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/09\/chien-luoc-csr-la-gi-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/09\/chien-luoc-csr-la-gi-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i c\u1ee7a doanh nghi\u1ec7p (CSR) l\u00e0 k\u1ebf ho\u1ea1ch t\u1ed5ng qu\u00e1t m\u00e0 trong \u0111\u00f3: doanh nghi\u1ec7p ph\u1ea3i x\u00e2y d\u1ef1ng, th\u1ef1c hi\u1ec7n v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c s\u00e1ng ki\u1ebfn \u200b\u200bv\u1ec1 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>V\u00e0 l\u01b0u \u00fd, CSR kh\u00f4ng ph\u1ea3i ch\u1ec9 l\u00e0 t\u1eeb thi\u1ec7n.<\/p>\n\n\n\n<p>CSR c\u00f3 4 l\u0129nh v\u1ef1c bao g\u1ed3m:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Tr\u00e1ch nhi\u1ec7m t\u1eeb thi\u1ec7n<\/li><li>Tr\u00e1ch nhi\u1ec7m v\u1edbi m\u00f4i tr\u01b0\u1eddng&nbsp;<\/li><li>Tr\u00e1ch nhi\u1ec7m \u0111\u1ea1o \u0111\u1ee9c&nbsp;<\/li><li>Tr\u00e1ch nhi\u1ec7m kinh t\u1ebf&nbsp;<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/09\/4-linh-vuc-cua-csr.jpg\" alt=\"4 L\u0129nh v\u1ef1c c\u1ee7a CSR\" class=\"wp-image-35779\" title=\"4 L\u0129nh v\u1ef1c c\u1ee7a CSR\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/09\/4-linh-vuc-cua-csr.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/09\/4-linh-vuc-cua-csr-300x300.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/09\/4-linh-vuc-cua-csr-768x768.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p>Hi\u1ec3u r\u00f5 v\u1ec1 4 l\u0129nh v\u1ef1c tr\u00ean b\u1ea1n s\u1ebd bi\u1ebft \u0111\u01b0\u1ee3c lo\u1ea1i n\u00e0o l\u00e0 ph\u00f9 h\u1ee3p nh\u1ea5t \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p c\u1ee7a m\u00ecnh, c\u0169ng nh\u01b0 gi\u00fap b\u1ea1n bi\u1ebft c\u00e1ch tri\u1ec3n khai v\u00e0 theo d\u00f5i m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t.<\/p>\n\n\n\n<p>X\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c CSR t\u1ed1t s\u1ebd gi\u00fap doanh nghi\u1ec7p c\u1ee7a b\u1ea1n th\u1ec3 hi\u1ec7n tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i c\u1ee7a m\u00ecnh theo c\u00e1ch c\u00f3 \u00fd ngh\u0129a h\u01a1n. Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea3m b\u1ea3o ho\u1ea1t \u0111\u1ed9ng CSR lu\u00f4n \u0111i \u0111\u00fang h\u01b0\u1edbng, \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 k\u1ef3 v\u1ecdng.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">2. T\u1ea1i sao chi\u1ebfn l\u01b0\u1ee3c CSR l\u1ea1i quan tr\u1ecdng?<\/h2>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c CSR l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o doanh nghi\u1ec7p c\u1ee7a b\u1ea1n lu\u00f4n t\u1ea1o ra \u0111\u01b0\u1ee3c c\u00e1c s\u00e1ng ki\u1ebfn \u200b\u200btr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i hi\u1ec7u qu\u1ea3. H\u01a1n th\u1ebf, chi\u1ebfn l\u01b0\u1ee3c CSR c\u00f2n gi\u00fap doanh nghi\u1ec7p c\u1ee7a b\u1ea1n duy tr\u00ec m\u1ee5c ti\u00eau v\u00e0 \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c s\u1ef1 hi\u1ec7u qu\u1ea3 c\u1ee7a nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p b\u1ea1n s\u1eed d\u1ee5ng.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a chi\u1ebfn l\u01b0\u1ee3c CSR v\u00e0o trong k\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n kinh doanh. Khi t\u1ea1o chi\u1ebfn l\u01b0\u1ee3c CSR, b\u1ea1n c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c sao cho ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c m\u1ee5c ti\u00eau kinh doanh kh\u00e1c nh\u01b0: c\u1ea3i thi\u1ec7n s\u1ef1 t\u01b0\u01a1ng t\u00e1c t\u1eeb nh\u00e2n vi\u00ean, t\u0103ng s\u1ef1 thu h\u00fat c\u1ee7a c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 c\u1ee7ng c\u1ed1 danh ti\u1ebfng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c CSR hi\u1ec7u qu\u1ea3 ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng gi\u00e1n ti\u1ebfp (t\u00edch c\u1ef1c) \u0111\u1ebfn m\u1ed9t s\u1ed1 m\u1ee5c ti\u00eau kinh doanh.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">3. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u00edch h\u1ee3p CSR v\u00e0o chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u?<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/09\/tich-hop-chien-luoc-csr-voi-chien-luoc-thuong-hieu.jpg\" alt=\"T\u00edch h\u1ee3p chi\u1ebfn l\u01b0\u1ee3c CSR v\u00e0o chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-35780\" title=\"T\u00edch h\u1ee3p chi\u1ebfn l\u01b0\u1ee3c CSR v\u00e0o chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/09\/tich-hop-chien-luoc-csr-voi-chien-luoc-thuong-hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/09\/tich-hop-chien-luoc-csr-voi-chien-luoc-thuong-hieu-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/09\/tich-hop-chien-luoc-csr-voi-chien-luoc-thuong-hieu-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p>C\u00f3 th\u1ec3 t\u00edch h\u1ee3p chi\u1ebfn l\u01b0\u1ee3c CSR c\u1ee7a b\u1ea1n v\u1edbi chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u l\u00e0 r\u1ea5t quan tr\u1ecdng. \u0110\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y, b\u1ea1n ph\u1ea3i quay tr\u1edf l\u1ea1i xem x\u00e9t m\u1ee5c \u0111\u00edch v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec.<\/p>\n\n\n\n<p>Khi b\u1ea1n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, ch\u00fang s\u1ebd s\u1ebd gi\u00fap b\u1ea1n \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c CSR ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<p>C\u00f3 r\u1ea5t nhi\u1ec1u c\u00e1ch kh\u00e1c nhau \u0111\u1ec3 t\u00edch h\u1ee3p CSR v\u00e0o chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u. Tuy nhi\u00ean, ch\u1ecdn c\u00e1ch n\u00e0o c\u00f2n ph\u1ea3i ph\u1ee5 thu\u1ed9c v\u00e0o nhu c\u1ea7u v\u00e0 m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p trong b\u1ed1i c\u1ea3nh c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y r\u1ea5t quan tr\u1ecdng. C\u1ed1 g\u1eafng \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e0ng nhi\u1ec1u t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng c\u00e0ng t\u1ed1t.<\/p>\n\n\n\n<p>Tr\u00ean th\u1ef1c t\u1ebf, 68% ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ef1c tuy\u1ebfn \u1edf M\u1ef9 v\u00e0 Anh \u0111\u1ec1u c\u00e2n nh\u1eafc r\u1eddi b\u1ecf th\u01b0\u01a1ng hi\u1ec7u tri\u1ec3n khai CSR k\u00e9m ho\u1eb7c g\u00e2y s\u1ef1 kh\u00f3 hi\u1ec3u. C\u00f3 th\u1ec3 th\u1ea5y, CSR t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ho\u1ea1t \u0111\u1ed9ng kinh doanh.<\/p>\n\n\n\n<p>Ho\u1eb7c, n\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm nh\u00e0 \u0111\u1ea7u t\u01b0, th\u00ec theo xu h\u01b0\u1edbng, c\u00e1c doanh nghi\u1ec7p c\u00f3 <strong>chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng<\/strong> to\u00e0n c\u1ea7u lu\u00f4n thu h\u00fat nh\u00e0 \u0111\u1ea7u t\u01b0 m\u1ea1nh m\u1ebd h\u01a1n.<\/p>\n\n\n\n<p>S\u1ef1 th\u1eadt l\u00e0, CSR c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c t\u1edbi l\u1ee3i nhu\u1eadn m\u00e0 x\u00e3 h\u1ed9i c\u0169ng c\u00e0ng tr\u1edf n\u00ean t\u1ed1t \u0111\u1eb9p, \u0111\u00f3 l\u00e0 k\u1ebft qu\u1ea3 \u0111\u00f4i b\u00ean c\u00f9ng c\u00f3 l\u1ee3i v\u00e0 t\u1ed1t cho t\u1ea5t c\u1ea3.<\/p>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/tam-nhin-va-su-menh\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>C\u00e1ch vi\u1ebft t\u1ea7m nh\u00ecn v\u00e0 s\u1ee9 m\u1ec7nh<\/strong><\/a><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/xay-dung-chien-luoc-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>M\u1eabu chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li><li>C\u00f4ng th\u1ee9c, m\u1eabu <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/tuyen-ngon-dinh-vi\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>tuy\u00ean ng\u00f4n \u0111\u1ecbnh v\u1ecb<\/strong><\/a> (Positioning Statement)<\/li><\/ul>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">4. Ai l\u00e0 ng\u01b0\u1eddi quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c CSR?<\/h2>\n\n\n\n<p>X\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c CSR c\u1ea7n s\u1ef1 \u0111\u00f3ng g\u00f3p c\u1ee7a r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi. V\u00e0 t\u1ea5t nhi\u00ean, m\u1ed9t t\u1eadp th\u1ec3 bao g\u1ed3m nh\u1eefng ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u lu\u00f4n \u0111em l\u1ea1i n\u0103ng su\u1ea5t cao h\u01a1n m\u1ed9t t\u1eadp th\u1ec3 b\u00ecnh th\u01b0\u1eddng. Tuy nhi\u00ean, chi\u1ebfn d\u1ecbch CSR ch\u1eafc ch\u1eafn c\u1ea7n m\u1ed9t ng\u01b0\u1eddi qu\u1ea3n l\u00fd c\u1ed1t c\u00e1n d\u1eabn \u0111\u01b0\u1eddng, ph\u00e2n c\u00f4ng tr\u00e1ch nhi\u1ec7m v\u00e0 \u0111\u1ea3m b\u1ea3o m\u1ecdi ng\u01b0\u1eddi \u0111i \u0111\u00fang h\u01b0\u1edbng.<\/p>\n\n\n\n<p>M\u1ed9t s\u1ed1 doanh nghi\u1ec7p c\u00f3 h\u1eb3n b\u1ed9 ph\u1eadn CSR, tuy nhi\u00ean trong m\u1ed9t s\u1ed1 doanh nghi\u1ec7p b\u1ed9 ph\u1eadn Nh\u00e2n s\u1ef1 ho\u1eb7c Truy\u1ec1n th\u00f4ng, Marketing s\u1ebd ch\u1ecbu tr\u00e1ch nhi\u1ec7m. \u0110i\u1ec1u n\u00e0y t\u00f9y thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau s\u1eed d\u1ee5ng CSR c\u1ee7a doanh nghi\u1ec7p b\u1ea1n.<\/p>\n\n\n\n<p><a href=\"https:\/\/drive.google.com\/file\/d\/1QCm4MsQM_C5Rab6I-uimshQQ5Bn_8Uge\/view?usp=sharing\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>B\u00e1o c\u00e1o c\u1ee7a Deloitte v\u1ec1 CSR<\/strong><\/a> cho th\u1ea5y r\u1eb1ng:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>CSR hi\u1ec7n \u0111ang l\u00e0 \u201cchi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ea5p CEO\u201d.<\/li><li>46% ng\u01b0\u1eddi tr\u1ea3 l\u1eddi kh\u1ea3o s\u00e1t c\u0169ng cho bi\u1ebft \u201cC\u00e1c CEO h\u00e0ng \u0111\u1ea7u \u0111ang \u0111\u00f3ng nh\u1eefng vai tr\u00f2 n\u1ed5i b\u1eadt nh\u1ea5t trong vi\u1ec7c th\u00fac \u0111\u1ea9y t\u00e1c \u0111\u1ed9ng x\u00e3 h\u1ed9i\u201d ho\u1eb7c, h\u1ecd c\u00f2n l\u00e0 \u0111\u1ed9ng l\u1ef1c ch\u00ednh c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c CSR.<\/li><\/ul>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">5. Quy tr\u00ecnh x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c CSR<\/h2>\n\n\n\n<p>Khi t\u1ea1o chi\u1ebfn l\u01b0\u1ee3c CSR cho c\u00f4ng ty, t\u00ecm hi\u1ec3u v\u00e0 \u00e1p d\u1ee5ng m\u1ed9t s\u1ed1 c\u00e1ch d\u01b0\u1edbi \u0111\u00e2y s\u1ebd&nbsp; gi\u00fap quy tr\u00ecnh di\u1ec5n ra su\u00f4n s\u1ebb v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/09\/quy-trinh-xay-dung-chien-luoc-csr.jpg\" alt=\"Quy tr\u00ecnh x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c CSR\" class=\"wp-image-35781\" title=\"Quy tr\u00ecnh x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c CSR\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/09\/quy-trinh-xay-dung-chien-luoc-csr.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/09\/quy-trinh-xay-dung-chien-luoc-csr-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/09\/quy-trinh-xay-dung-chien-luoc-csr-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">5.1. X\u00e1c \u0111\u1ecbnh l\u00fd do t\u1ea1i sao tri\u1ec3n khai CSR<\/h3>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i c\u1ee7a c\u00f4ng ty b\u1ea1n c\u1ea7n c\u00f3 l\u00fd do. Ngay t\u1eeb ng\u00e0y \u0111\u1ea7u ti\u00ean, h\u00e3y c\u0103n c\u1ee9 v\u00e0o m\u1ee5c \u0111\u00edch v\u00e0 t\u1ea7m nh\u00ecn cho chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh t\u1eebng b\u01b0\u1edbc b\u1ea1n c\u1ea7n th\u1ef1c hi\u1ec7n trong qu\u00e1 tr\u00ecnh t\u1ea1o ra x\u00e2y d\u1ef1ng CSR.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">5.2. Nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch<\/h3>\n\n\n\n<p>\u0110\u1ec3 c\u00e1c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c CSR th\u00e0nh c\u00f4ng, b\u1ea1n s\u1ebd c\u1ea7n th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, l\u1eafng nghe nh\u1eefng ph\u1ea3n h\u1ed3i \u0111\u1ebfn t\u1eeb nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n. H\u1ecfi nh\u00e2n vi\u00ean nh\u1eefng g\u00ec h\u1ecd mu\u1ed1n th\u1ea5y t\u1eeb c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh CSR ti\u1ec1m n\u0103ng v\u00e0 hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng th\u00e1ch th\u1ee9c x\u00e3 h\u1ed9i ho\u1eb7c m\u00f4i tr\u01b0\u1eddng m\u00e0 h\u1ecd \u0111am m\u00ea.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">5.3. Thi\u1ebft l\u1eadp ch\u00ednh s\u00e1ch, m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c<\/h3>\n\n\n\n<p>CSR l\u00e0 ho\u1ea1t \u0111\u1ed9ng c\u1ea7n s\u1ef1 c\u1ea9n tr\u1ecdng, ch\u00ednh v\u00ec v\u1eady thi\u1ebft l\u1eadp ch\u00ednh s\u00e1ch v\u00e0 c\u00e1c m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c. \u0110\u00e2y l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng \u0111\u1ec3 h\u01b0\u1edbng d\u1eabn c\u00e1c th\u00e0nh vi\u00ean li\u00ean quan t\u1ed5 ch\u1ee9c, tri\u1ec3n khai v\u00e0 ph\u1ed1i h\u1ee3p hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<p>T\u1ea5t c\u1ea3 nh\u1eefng nh\u00e0 l\u00e3nh \u0111\u1ea1o CSR gi\u1ecfi nh\u1ea5t \u0111\u1ec1u ph\u1ea3i b\u1eaft \u0111\u1ea7u t\u1eeb vi\u1ec7c v\u1eadn d\u1ee5ng ch\u00ednh s\u00e1ch. Xem x\u00e9t c\u00e1c ph\u01b0\u01a1ng th\u1ee9c kinh doanh th\u1ef1c ti\u1ec5n v\u00e0 c\u00f3 \u0111\u1ea1o \u0111\u1ee9c \u0111ang ho\u1ea1t \u0111\u1ed9ng t\u1ed1t t\u1eeb c\u00e1c c\u00f4ng ty t\u01b0\u01a1ng t\u1ef1, hi\u1ec3u c\u00e1c s\u00e1ng ki\u1ebfn \u200b\u200bCSR th\u00e0nh c\u00f4ng c\u1ee7a h\u1ecd v\u00e0 \u0111\u00e1nh gi\u00e1 chi\u1ebfn l\u01b0\u1ee3c c\u00f4ng ty c\u1ee7a ri\u00eang b\u1ea1n so v\u1edbi c\u00e1c s\u00e1ng ki\u1ebfn \u200b\u200b\u0111\u00f3.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">5.4. Gi\u1ea3i ph\u00e1p \u0111o l\u01b0\u1eddng, qu\u1ea3n l\u00fd<\/h3>\n\n\n\n<p>\u0110\u1ec3 tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch CSR hi\u1ec7u qu\u1ea3, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh c\u00e1c gi\u1ea3i ph\u00e1p \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 v\u00e0 qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch.<\/p>\n\n\n\n<p>T\u1ea1i \u0111\u00e2y, ch\u01b0a c\u1ea7n v\u1ea1ch ra c\u1ee5 th\u1ec3 nh\u01b0ng c\u1ea7n c\u00f3 \u0111\u1ecbnh h\u01b0\u1edbng v\u1ec1 \u0111o l\u01b0\u1eddng, qu\u1ea3n l\u00fd \u0111\u1ec3 nh\u00e2n vi\u00ean tr\u1ef1c ti\u1ebfp tri\u1ec3n khai bi\u1ebft c\u00e1ch l\u00e0m \u0111\u00fang \u0111\u1eafn.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">5.5. Chi\u1ebfn l\u01b0\u1ee3c kh\u1edfi \u0111\u1ed9ng<\/h3>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c kh\u1edfi \u0111\u1ed9ng CSR c\u1ea7n th\u1ef1c hi\u1ec7n theo t\u1eebng giai \u0111o\u1ea1n. H\u00e3y c\u00f9ng nh\u1eefng nh\u00e0 l\u00e3nh \u0111\u1ea1o CSR n\u1ed9i b\u1ed9 c\u0103n ch\u1ec9nh l\u1ecbch kh\u1edfi ch\u1ea1y v\u00e0 x\u00e1c \u0111\u1ecbnh v\u00e0i chi\u1ebfn d\u1ecbch kh\u1edfi \u0111\u1ed9ng nh\u1eb9 nh\u00e0ng. \u0110i\u1ec1u n\u00e0y ho\u1ea1t \u0111\u1ed9ng gi\u1ed1ng nh\u01b0 vi\u1ec7c chi\u1ebfn l\u01b0\u1ee3c th\u1eed nghi\u1ec7m ph\u1ea3n h\u1ed3i th\u1ecb tr\u01b0\u1eddng v\u00e0 cho nh\u00f3m c\u1ee7a b\u1ea1n th\u1eddi gian l\u00e0m quen v\u1edbi c\u00e1ch tri\u1ec3n khai, t\u00edch l\u0169y kinh nghi\u1ec7m cho m\u1ed9t chi\u1ebfn d\u1ecbch l\u1edbn h\u01a1n.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">5.6. Chi\u1ebfn l\u01b0\u1ee3c d\u1eabn \u0111\u1ea7u<\/h3>\n\n\n\n<p>M\u1ed9t chi\u1ebfn d\u1ecbch nh\u1ecf gi\u00fap b\u1ea1n c\u00f3 kinh nghi\u1ec7m, nh\u01b0ng tri\u1ec3n khai CSR kh\u00f4ng n\u00ean ch\u1ec9 d\u1eebng l\u1ea1i t\u1ea1i \u0111\u00f3. Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u1ea7n m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c d\u1eabn \u0111\u1ea7u, t\u1ea1o ti\u1ebfng vang.<\/p>\n\n\n\n<p>V\u1eady l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 h\u01b0\u1edbng t\u1edbi tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c nh\u01b0 v\u1eady v\u00e0 khi d\u1eabn \u0111\u1ea7u, b\u1ea1n ph\u1ea3i \u1ee9ng x\u1eed nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 t\u1eadn d\u1ee5ng l\u1ee3i th\u1ebf \u0111\u00f3?<\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>N\u1ebfu b\u1ea1n \u0111\u00e3 th\u1ef1c hi\u1ec7n t\u1ed1t c\u00e1c b\u01b0\u1edbc \u1edf tr\u00ean, chi\u1ebfn l\u01b0\u1ee3c CSR c\u1ee7a b\u1ea1n s\u1ebd r\u1ea5t v\u1eefng v\u00e0ng v\u00e0 \u0111\u1ea3m b\u1ea3o mang l\u1ea1i cho doanh nghi\u1ec7p l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00f4 c\u00f9ng l\u1edbn so v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c. Song song v\u1edbi \u0111i\u1ec1u \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 d\u1ef1 b\u00e1o \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 t\u00e1c \u0111\u1ed9ng v\u1ec1 t\u00e0i ch\u00ednh c\u1ee7a CSR.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">6. 8 B\u01b0\u1edbc tri\u1ec3n khai CSR th\u00e0nh c\u00f4ng<\/h2>\n\n\n\n<p>H\u00e3y \u0111i s\u00e2u v\u00e0o ph\u1ea7n ho\u1ea1t \u0111\u1ed9ng c\u1ee7a CSR. \u1ede tr\u00ean, ch\u00fang ta \u0111\u00e3 xem x\u00e9t chi\u1ebfn l\u01b0\u1ee3c tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i c\u1ee7a doanh nghi\u1ec7p l\u00e0 g\u00ec v\u00e0 c\u00e1ch t\u1ea1o ra chi\u1ebfn l\u01b0\u1ee3c CSR m\u1ea1nh. B\u00e2y gi\u1edd ch\u00fang ta s\u1ebd ti\u1ebfp t\u1ee5c xem x\u00e9t v\u1ec1 c\u00e1c b\u01b0\u1edbc b\u1ea1n c\u1ea7n th\u1ef1c hi\u1ec7n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n ch\u1ea1y tr\u01a1n tru.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">6.1. \u0110\u1ecbnh h\u00ecnh kh\u00e1i ni\u1ec7m CSR<\/h3>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c nhau CSR l\u1ea1i c\u00f3 \u00fd ngh\u0129a kh\u00e1c nhau. T\u00f9y thu\u1ed9c v\u00e0o v\u0103n h\u00f3a v\u00e0 kinh nghi\u1ec7m trong qu\u00e1 kh\u1ee9 c\u1ee7a m\u1ed9t ng\u01b0\u1eddi n\u00e0o \u0111\u00f3, CSR s\u1ebd quy\u1ebft \u0111\u1ecbnh quan \u0111i\u1ec3m v\u00e0 \u0111\u1ecbnh ngh\u0129a c\u1ee7a h\u1ecd v\u1ec1 ch\u00ednh n\u00f3.<\/p>\n\n\n\n<p>\u1ede giai \u0111o\u1ea1n n\u00e0y, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n ph\u1ea3i c\u00f3 s\u1ef1 giao ti\u1ebfp \u0111\u1ec3 hi\u1ec3u t\u1ea5t c\u1ea3 c\u00e1c m\u1ed1i quan t\u00e2m c\u1ee7a c\u00e1c b\u00ean li\u00ean quan: l\u00e3nh \u0111\u1ea1o, nh\u00e2n vi\u00ean, ng\u01b0\u1eddi ti\u00eau d\u00f9ng, c\u00e1c t\u1ed5 ch\u1ee9c ngh\u1ec1 nghi\u1ec7p ho\u1eb7c c\u00f4ng \u0111o\u00e0n, c\u1ed9ng \u0111\u1ed3ng \u0111\u1ecba ph\u01b0\u01a1ng ho\u1eb7c c\u00e1c t\u1ed5 ch\u1ee9c m\u00f4i tr\u01b0\u1eddng, x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<p>Khi b\u1ea1n \u0111\u00e3 hi\u1ec3u r\u00f5 c\u00e1c m\u1ed1i quan t\u00e2m c\u1ee7a h\u1ecd, b\u1ea1n c\u00f3 th\u1ec3 xem x\u00e9t l\u0129nh v\u1ef1c CSR ph\u00f9 h\u1ee3p v\u00e0 c\u00e1ch ch\u01b0\u01a1ng tr\u00ecnh CSR c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>\u0110\u1ecbnh h\u00ecnh kh\u00e1i ni\u1ec7m CSR c\u00f3 \u00fd ngh\u0129a v\u00f4 c\u00f9ng l\u1edbn \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p, h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 s\u1ef1 th\u1ed1ng nh\u1ea5t. M\u1ed9t khi m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u hi\u1ec3u r\u00f5 CSR l\u00e0 g\u00ec, b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng th\u1ea3o lu\u1eadn v\u1ec1 n\u00f3 m\u00e0 kh\u00f4ng lo m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u00e0nh ki\u1ebfn hay nh\u1eefng quan ni\u1ec7m sai l\u1ea7m.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">6.2. Hi\u1ec3u \u0111\u01b0\u1ee3c l\u1ee3i \u00edch \u0111\u1ed1i v\u1edbi x\u00e3 h\u1ed9i<\/h3>\n\n\n\n<p>Tr\u01b0\u1edbc khi chi\u1ebfn l\u01b0\u1ee3c CSR c\u1ee7a b\u1ea1n b\u1eaft \u0111\u1ea7u, b\u1ea1n c\u1ea7n ph\u1ea3i ph\u00ea duy\u1ec7t d\u1ef1 \u00e1n. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, ch\u00fang ta c\u1ea7n c\u00f3 s\u1ef1 tham gia c\u1ee7a c\u00e1c b\u00ean li\u00ean quan trong n\u1ed9i b\u1ed9.&nbsp;<\/p>\n\n\n\n<p>\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n ph\u1ea3i d\u00e0nh nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 nghi\u00ean c\u1ee9u nh\u1eefng l\u1ee3i \u00edch c\u1ee7a CSR. \u0110\u1ec3 hi\u1ec3u r\u00f5 th\u1ef1c t\u1ebf, h\u00e3y t\u00ecm m\u1ed9t s\u1ed1 doanh nghi\u1ec7p \u0111i\u1ec3n h\u00ecnh \u0111\u00e3 ho\u1eb7c \u0111ang c\u00f3 m\u1ed9t k\u1ebf ho\u1ea1ch CSR th\u00e0nh c\u00f4ng, t\u1eeb \u0111\u00f3 xem x\u00e9t xem h\u1ecd thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn b\u1eb1ng c\u00e1ch n\u00e0o t\u1eeb vi\u1ec7c n\u00e0y.<\/p>\n\n\n\n<p>Khi b\u1ea1n c\u00f3 \u00fd t\u01b0\u1edfng v\u1ec1 nh\u1eefng l\u1ee3i \u00edch \u0111\u1ebfn t\u1eeb CSR, nh\u1eefng \u00fd t\u01b0\u1edfng \u0111\u00f3 s\u1ebd \u0111\u1ecbnh h\u01b0\u1edbng cho t\u00ecnh h\u00ecnh kinh doanh c\u1ee7a doanh nghi\u1ec7p b\u1ea1n \u1edf hi\u1ec7n t\u1ea1i (c\u1ea3nh b\u00e1o ti\u1ebft l\u1ed9 cho b\u01b0\u1edbc ba). V\u00e0 t\u1eeb \u0111\u00f3, h\u01b0\u1edbng \u0111i \u1ea5y s\u1ebd ng\u00e0y c\u00e0ng c\u1ee5 th\u1ec3 h\u01a1n.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">6.3. \u0110\u1ec1 xu\u1ea5t ph\u00ea duy\u1ec7t d\u1ef1 \u00e1n CSR<\/h3>\n\n\n\n<p>Vi\u1ec7c kh\u1edfi ch\u1ea1y d\u1ef1 \u00e1n CSR \u0111\u00f2i h\u1ecfi ph\u1ea3i c\u00f3 ng\u00e2n s\u00e1ch, ngu\u1ed3n l\u1ef1c nh\u1ea5t \u0111\u1ecbnh v\u00e0 s\u1ef1 ph\u00ea duy\u1ec7t c\u1ee7a c\u00e1c c\u1ea5p l\u00e3nh \u0111\u1ea1o.<\/p>\n\n\n\n<p>Khi tr\u00ecnh b\u1ea3n k\u1ebf ho\u1ea1ch CSR, b\u1ea1n c\u1ea7n t\u1ed5ng h\u1ee3p c\u1ea3 nh\u1eefng tr\u01b0\u1eddng h\u1ee3p v\u00e0 c\u1ea3 gi\u1ea3 thuy\u1ebft v\u1ec1 kinh doanh. H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u0111ang x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch CSR d\u1ef1a tr\u00ean m\u1ed9t <strong>chi\u1ebfn l\u01b0\u1ee3c CSR<\/strong> m\u1ea1nh v\u00e0 s\u1ebd c\u00f3 th\u1ec3 mang t\u1ea5t c\u1ea3 m\u1ecdi l\u1ee3i \u00edch ti\u1ec1m n\u0103ng v\u1ec1 cho c\u00f4ng ty c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Kh\u00f4ng ch\u1ec9 c\u1ee5 th\u1ec3 h\u00f3a t\u00e1c \u0111\u1ed9ng b\u1eb1ng c\u00e1c gi\u1ea3 thuy\u1ebft \u0111\u1ecbnh t\u00ednh, h\u00e3y ti\u1ebfn h\u00e0nh thu th\u1eadp c\u00e1c b\u1eb1ng ch\u1ee9ng \u0111\u1ecbnh l\u01b0\u1ee3ng.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Chi\u1ebfn d\u1ecbch CSR c\u00f3 th\u1ec3 khi\u1ebfn nh\u00e2n vi\u00ean c\u1ea3m th\u1ea5y t\u1ef1 v\u00e0o v\u1ec1 c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd \u1edf m\u1ee9c \u0111\u1ed9 n\u00e0o?<\/li><li>T\u1ef7 l\u1ec7 n\u1ed9p \u0111\u01a1n \u1ee9ng tuy\u1ec3n t\u0103ng bao nhi\u00eau % khi doanh nghi\u1ec7p tri\u1ec3n khai CSR.<\/li><li>T\u1ef7 l\u1ec7 l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u tri\u1ec3n c\u00e1c khai s\u00e1ng ki\u1ebfn CSR v\u00e0 th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng l\u00e0 bao nhi\u00eau?<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u1ede giai \u0111o\u1ea1n n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng b\u00e1o c\u00e1o v\u1ec1 CSR c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c kh\u00e1c. T\u00f4i ngh\u0129 r\u1eb1ng nh\u01b0 v\u1eady l\u00e0 \u0111\u1ee7 \u0111\u1ec3 ban l\u00e3nh \u0111\u1ea1o ch\u1ea5p thu\u1eadn l\u1eadp nh\u00f3m tri\u1ec3n khai d\u1ef1 \u00e1n CSR.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">6.4. \u0110\u1eb7t m\u1ee5c ti\u00eau d\u1ef1 \u00e1n<\/h3>\n\n\n\n<p>Vi\u1ec7c ti\u1ebfp theo trong danh s\u00e1ch c\u1ea7n l\u00e0m \u0111\u1ec3 th\u1ef1c hi\u1ec7n v\u00e0 kh\u1edfi ch\u1ea1y k\u1ebf ho\u1ea1ch CSR l\u00e0 thi\u1ebft l\u1eadp c\u00e1c m\u1ee5c ti\u00eau. C\u00e1c m\u1ee5c ti\u00eau v\u00e0 KPI n\u00e0y s\u1ebd \u0111\u00e1nh gi\u00e1 \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a d\u1ef1 \u00e1n CSR c\u0169ng nh\u01b0 s\u1ef1 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c c\u1ee7a d\u1ef1 \u00e1n \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a b\u1ea1n. H\u01a1n th\u1ebf, ch\u00fang c\u00f2n cho b\u1ea1n bi\u1ebft d\u1ef1 \u00e1n CSR c\u1ee7a b\u1ea1n c\u00f3 \u0111ang \u0111i \u0111\u00fang h\u01b0\u1edbng hay kh\u00f4ng.<\/p>\n\n\n\n<p>Trong giai \u0111o\u1ea1n \u0111\u1ea7u, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t m\u1ee5c ti\u00eau l\u00e0 b\u1ea5t k\u1ef3 th\u1ee9 g\u00ec: t\u1eeb vi\u1ec7c gi\u00e0nh \u0111\u01b0\u1ee3c \u1ee7ng h\u1ed9 c\u1ee7a c\u00e1c th\u00e0nh vi\u00ean h\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb, hay khi\u1ebfn cho 100% nh\u00e2n vi\u00ean hi\u1ec3u chi\u1ebfn l\u01b0\u1ee3c CSR c\u1ee7a c\u00f4ng ty l\u00e0 g\u00ec, ho\u1eb7c t\u1ed5 ch\u1ee9c 3-5 cu\u1ed9c h\u1ecdp v\u1edbi \u0111\u1ed1i t\u00e1c t\u01b0 v\u1ea5n tri\u1ec3n khai CSR&#8230;<\/p>\n\n\n\n<p>Xa h\u01a1n n\u1eefa, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng theo KPI nhi\u1ec1u h\u01a1n nh\u01b0 t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c c\u1ee7a nh\u00e2n vi\u00ean, s\u1ef1 y\u00eau th\u00edch th\u01b0\u01a1ng hi\u1ec7u tr\u00ean Digital ho\u1eb7c t\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng kh\u00e1ch h\u00e0ng quay l\u1ea1i.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">6.5. Ph\u00e2n t\u00edch ho\u1ea1t \u0111\u1ed9ng CSR hi\u1ec7n t\u1ea1i<\/h3>\n\n\n\n<p>Ph\u00e2n t\u00edch CSR hi\u1ec7n t\u1ea1i bao g\u1ed3m \u0111\u00e1nh gi\u00e1 \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 b\u1ea5t k\u1ef3 s\u00e1ng ki\u1ebfn \u200bn\u00e0o m\u00e0 c\u00f4ng ty hi\u1ec7n \u0111ang ch\u1ea1y, d\u00f9 l\u00e0 ch\u00ednh th\u1ee9c hay kh\u00f4ng ch\u00ednh th\u1ee9c.<\/p>\n\n\n\n<p>C\u00f3 l\u1ebd nh\u00e2n vi\u00ean trong n\u1ed9i b\u1ed9 \u0111\u00e3 t\u1ea1o ra m\u1ed9t s\u00e1ng ki\u1ebfn c\u00f3 tr\u00e1ch nhi\u1ec7m v\u1edbi x\u00e3 h\u1ed9i v\u00e0 \u0111\u01b0\u1ee3c s\u1ef1 h\u1ed7 tr\u1ee3 t\u1eeb c\u00f4ng ty (ho\u1eb7c kh\u00f4ng). V\u00ed d\u1ee5 nh\u01b0: c\u00e1c ho\u1ea1t \u0111\u1ed9ng g\u00e2y qu\u1ef9 b\u1eefa c\u01a1m 0 \u0111\u1ed3ng, c\u00e1c nh\u00f3m ho\u1ea1t \u0111\u1ed9ng c\u1ed9ng \u0111\u1ed3ng, ng\u00e0y t\u00ecnh nguy\u1ec7n, t\u00e1i ch\u1ebf t\u1ea1i v\u0103n ph\u00f2ng ho\u1eb7c lo\u1ea1i b\u1ecf \u0111\u1ed3 nh\u1ef1a d\u00f9ng m\u1ed9t l\u1ea7n.<\/p>\n\n\n\n<p>Ho\u1eb7c c\u00f3 th\u1ec3, qua ph\u00e2n t\u00edch b\u1ea1n ph\u00e1t hi\u1ec7n nh\u1eefng h\u00e0nh \u0111\u1ed9ng tuy nh\u1ecf m\u00e0 t\u1eed t\u1ebf xoay xung quanh v\u0103n ph\u00f2ng \u0111\u00e3 truy\u1ec1n c\u1ea3m h\u1ee9ng cho nh\u1eefng \u00fd t\u01b0\u1edfng to l\u1edbn h\u01a1n.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n \u0111\u00e3 \u1ea5p \u1ee7 c\u00e1c s\u00e1ng ki\u1ebfn CSR c\u1ee7a m\u00ecnh trong m\u1ed9t th\u1eddi gian d\u00e0i nh\u01b0ng ch\u01b0a th\u00e0nh c\u00f4ng, h\u00e3y xem x\u00e9t l\u1ea1i c\u00e1c c\u00f4ng c\u1ee5 b\u1ea1n s\u1eed d\u1ee5ng v\u00e0 ph\u00e1t ng\u00f4n c\u1ee7a m\u00ecnh. C\u00f3 l\u1ebd khi thay \u0111\u1ed5i m\u1ed9t s\u1ed1 th\u1ee9, b\u1ea1n s\u1ebd gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c nguy\u00ean nh\u00e2n t\u1ea1i sao d\u1ef1 \u00e1n ch\u01b0a th\u00e0nh c\u00f4ng &#8211; c\u0169ng nh\u01b0 gi\u00fap ch\u00fang ch\u1ea1y m\u01b0\u1ee3t m\u00e0 h\u01a1n.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, b\u1ea1n c\u0169ng n\u00ean ph\u00e2n t\u00edch c\u00e1c ho\u1ea1t \u0111\u1ed9ng CSR c\u1ee7a \u0111\u1ed1i th\u1ee7 (ho\u1eb7c chi\u1ebfn d\u1ecbch n\u00e0o \u0111\u00f3 n\u1ed5i b\u1eadt) \u0111\u1ec3 h\u1ecdc h\u1ecfi th\u00eam. Tuy nhi\u00ean, h\u1ecdc h\u1ecfi ch\u1ee9 kh\u00f4ng sao ch\u00e9p, b\u1edfi c\u00f3 th\u1ec3 s\u00e1ng ki\u1ebfn CSR \u0111\u00f3 ph\u00f9 h\u1ee3p v\u1edbi h\u1ecd nh\u01b0ng kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi b\u1ea1n, s\u00e1ng ki\u1ebfn CSR b\u1eaft \u0111\u1ea7u t\u1eeb c\u00e1c \u00fd t\u01b0\u1edfng n\u1ed9i t\u1ea1i doanh nghi\u1ec7p, ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i bao gi\u1edd c\u0169ng \u0111\u00e1ng \u0111\u1ec3 xem x\u00e9t h\u01a1n.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">6.6. Nghi\u00ean c\u1ee9u c\u00e1c s\u00e1ng ki\u1ebfn CSR c\u1ee7a doanh nghi\u1ec7p<\/h3>\n\n\n\n<p>Sau khi c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 ch\u1ea5p thu\u1eadn tri\u1ec3n khai d\u1ef1 \u00e1n CSR, gi\u1edd l\u00e0 l\u00fac t\u00ecm ra c\u00e1c s\u00e1ng ki\u1ebfn CSR ri\u00eang cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Giai \u0111o\u1ea1n n\u00e0y bao g\u1ed3m nghi\u00ean c\u1ee9u c\u00e1c s\u00e1ng ki\u1ebfn \u200b\u200bx\u00e3 h\u1ed9i v\u00e0 m\u00f4i tr\u01b0\u1eddng m\u00e0 b\u1ea1n ngh\u0129 s\u1ebd ph\u00f9 h\u1ee3p v\u1edbi s\u1ee9 m\u1ec7nh v\u00e0 t\u1ea7m nh\u00ecn c\u1ee7a c\u00f4ng ty b\u1ea1n. Song song v\u1edbi \u0111\u00f3 nh\u1eefng s\u00e1ng ki\u1ebfn \u200b\u200b\u0111\u00e1p \u1ee9ng gi\u00e1 tr\u1ecb c\u1ee7a nh\u00e2n vi\u00ean.&nbsp;<\/p>\n\n\n\n<p>Nghi\u00ean c\u1ee9u v\u1ec1 Tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i c\u1ee7a doanh nghi\u1ec7p c\u0169ng bao g\u1ed3m vi\u1ec7c xem x\u00e9t c\u00e1c \u00fd ki\u1ebfn \u200b\u200bc\u1ee7a nh\u1eefng ng\u01b0\u1eddi kh\u00e1c trong ng\u00e0nh c\u1ee7a b\u1ea1n. C\u00e1c doanh nghi\u1ec7p kh\u00e1c \u0111i\u1ec1u ch\u1ec9nh CSR ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c \u0111\u00edch c\u1ee7a c\u00f4ng ty h\u1ecd nh\u01b0 th\u1ebf n\u00e0o? N\u00f3 c\u00f3 th\u1ec3 truy\u1ec1n c\u1ea3m h\u1ee9ng cho m\u1ed9t s\u1ed1 \u00fd t\u01b0\u1edfng tuy\u1ec7t v\u1eddi ho\u1eb7c t\u0103ng kh\u1ea3 n\u0103ng ph\u1ed1i h\u1ee3p c\u00e1c \u00fd t\u01b0\u1edfng c\u1ee7a ri\u00eang b\u1ea1n.<\/p>\n\n\n\n<p>Cu\u1ed1i c\u00f9ng, b\u01b0\u1edbc n\u00e0y c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 c\u00e1c c\u00f4ng c\u1ee5 kh\u00e1c nhau m\u00e0 b\u1ea1n d\u00f9ng \u0111\u1ec3 h\u1ed7 tr\u1ee3 c\u00e1c s\u00e1ng ki\u1ebfn CSR c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">6.7. Kh\u1edfi ch\u1ea1y chi\u1ebfn d\u1ecbch CSR<\/h3>\n\n\n\n<p>Khi b\u1ea1n \u0111\u00e3 th\u1ef1c hi\u1ec7n t\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u tr\u00ean, b\u1ea1n s\u1ebd y\u00ean t\u00e2m kh\u1edfi ch\u1ea1y chi\u1ebfn d\u1ecbch CSR c\u1ee7a m\u00ecnh \u2014 \u0111\u00e2y c\u00f3 th\u1ec3 l\u00e0 ph\u1ea7n quan tr\u1ecdng nh\u1ea5t trong k\u1ebf ho\u1ea1ch CSR c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>V\u00e0 \u0111\u1ec3 khi\u1ebfn chi\u1ebfn d\u1ecbch CSR kh\u1edfi \u0111\u1ed9ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t m\u00e0 mang l\u1ea1i t\u00e1c \u0111\u1ed9ng t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3, b\u1ea1n c\u1ea7n th\u00f4ng th\u00f4ng b\u00e1o r\u00f5 r\u00e0ng cho c\u00e1c b\u00ean li\u00ean quan, bao g\u1ed3m:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Ng\u01b0\u1eddi lao \u0111\u1ed9ng<\/li><li>C\u1ed5 \u0111\u00f4ng ho\u1eb7c nh\u00e0 \u0111\u1ea7u t\u01b0<\/li><li>C\u00e1c b\u00ean li\u00ean quan b\u00ean ngo\u00e0i, \u0111\u1ed1i t\u00e1c v\u00e0 c\u1ed9ng \u0111\u1ed3ng \u0111\u1ecba ph\u01b0\u01a1ng<\/li><li>Kh\u00e1ch h\u00e0ng<\/li><li>Ng\u01b0\u1eddi h\u00e2m m\u1ed9 v\u00e0 ng\u01b0\u1eddi theo d\u00f5i<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0110i\u1ec1u quan tr\u1ecdng, h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng \u0111\u1ed1i v\u1edbi m\u1ed7i nh\u00f3m li\u00ean quan, b\u1ea1n s\u1ebd c\u00f3 m\u1ed9t <strong>k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng<\/strong> r\u00f5 r\u00e0ng v\u00e0 x\u00e1c \u0111\u1ecbnh th\u1ee9 t\u1ef1. Kh\u00e9o l\u00e9o truy\u1ec1n th\u00f4ng c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y s\u00e1ng ki\u1ebfn s\u1ebd t\u1ea1o ra t\u00e1c \u0111\u1ed9ng t\u1ed1i \u0111a. V\u00ed d\u1ee5: nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n c\u1ea7n bi\u1ebft th\u00f4ng tin chi ti\u1ebft v\u1ec1 s\u00e1ng ki\u1ebfn \u200b\u200bc\u1ee7a b\u1ea1n tr\u01b0\u1edbc ng\u01b0\u1eddi h\u00e2m m\u1ed9 v\u00e0 nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i b\u1ea1n.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>\u0110\u0103ng k\u00fd nh\u1eadn n\u1ed9i dung h\u1eefu \u00edch, m\u1edbi nh\u1ea5t t\u1eeb Sao Kim Branding!<\/strong><\/p>\n\n\n\n<div class=\"tnp tnp-subscription\">\n<form method=\"post\" action=\"https:\/\/www.saokim.com.vn\/en\/?na=s\" target=\"_blank\">\n\n<input type=\"hidden\" name=\"nlang\" value=\"\"><div class=\"tnp-field tnp-field-firstname\"><label for=\"tnp-1\">T\u00ean<\/label>\n<input class=\"tnp-name\" type=\"text\" name=\"nn\" id=\"tnp-1\" value=\"\" required><\/div>\n<div class=\"tnp-field tnp-field-email\"><label for=\"tnp-2\">Email<\/label>\n<input class=\"tnp-email\" type=\"email\" name=\"ne\" id=\"tnp-2\" value=\"\" required><\/div>\n<div class=\"tnp-field tnp-field-button\"><input class=\"tnp-submit\" type=\"submit\" value=\"\u0110\u0103ng k\u00fd nh\u1eadn th\u00f4ng tin\" >\n<\/div>\n<\/form>\n<\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">6.8. Qu\u1ea3n l\u00fd ch\u01b0\u01a1ng tr\u00ecnh c\u1ee7a b\u1ea1n \u0111\u1ec3 th\u00e0nh c\u00f4ng<\/h3>\n\n\n\n<p>Cu\u1ed1i c\u00f9ng trong danh s\u00e1ch c\u1ee7a b\u1ea1n l\u00e0 duy tr\u00ec chi\u1ebfn d\u1ecbch CSR ho\u1eb7c c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n. B\u1ea1n \u0111\u00e3 \u0111\u1eb7t KPI ho\u1eb7c m\u1ee5c ti\u00eau n\u00e0o? H\u00e3y xem x\u00e9t t\u1ea5t c\u1ea3 c\u00e1c lo\u1ea1i m\u1ee5c ti\u00eau.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: n\u1ebfu s\u00e1ng ki\u1ebfn \u200b\u200bc\u1ee7a b\u1ea1n l\u00e0 tr\u1ed3ng 100 c\u00e2y xanh cho m\u1ed7i l\u1ea7n nh\u00e2n vi\u00ean \u0111i xe \u0111\u1ea1p \u0111i l\u00e0m, th\u00ec h\u00e3y xem x\u00e9t theo d\u00f5i m\u1ecdi ch\u1ec9 s\u1ed1 xung quanh m\u1ee5c ti\u00eau n\u00e0y.&nbsp;<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>B\u1ea1n \u0111\u00e3 tr\u1ed3ng \u0111\u01b0\u1ee3c bao nhi\u00eau c\u00e2y?<\/li><li>C\u00f3 bao nhi\u00eau nh\u00e2n vi\u00ean \u0111\u00e3 \u0111\u1ea1p xe \u0111i l\u00e0m? T\u1ea7n su\u1ea5t l\u00e0 bao nhi\u00eau?<\/li><li>T\u1ef7 l\u1ec7 g\u1eafn b\u00f3 v\u00e0 h\u1ea1nh ph\u00fac c\u1ee7a nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n c\u00f3 t\u0103ng l\u00ean kh\u00f4ng?<\/li><li>S\u1eafc th\u00e1i ph\u1ea3n \u1ee9ng c\u1ee7a c\u1ed9ng \u0111\u1ed3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n nh\u01b0 th\u1ebf n\u00e0o?<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>C\u00f3 th\u1ec3 b\u1ea1n quan t\u00e2m nh\u1eefng m\u1ee5c ti\u00eau l\u1edbn khi th\u1ef1c hi\u1ec7n Tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i c\u1ee7a doanh nghi\u1ec7p, tuy nhi\u00ean, n\u00ean nh\u1edb c\u1ea7n ph\u1ea3i \u0111\u1ea1t m\u1ee5c ti\u00eau nh\u1ecf \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau l\u1edbn h\u01a1n.<\/p>\n\n\n\n<p>B\u1ea1n c\u0169ng n\u00ean thu th\u1eadp c\u00e1c ph\u1ea3n h\u1ed3i \u0111\u1ecbnh t\u00ednh c\u00f9ng v\u1edbi ph\u1ea3n h\u1ed3i \u0111\u1ecbnh l\u01b0\u1ee3ng. H\u1ecfi c\u1ea3m nh\u1eadn c\u1ee7a nh\u00e2n vi\u00ean v\u1ec1 c\u00e1c s\u00e1ng ki\u1ebfn \u200b\u200bCSR c\u1ee7a b\u1ea1n. N\u1ebfu ch\u00fang kh\u00f4ng h\u1ea5p d\u1eabn, th\u00ec b\u1ea1n n\u00ean \u0111i\u1ec1u ch\u1ec9nh nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 thu h\u00fat nh\u00e2n vi\u00ean h\u01a1n, cung c\u1ea5p cho h\u1ecd nhi\u1ec1u l\u1ef1a ch\u1ecdn h\u01a1n v\u00e0 gi\u00e0nh \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a nhi\u1ec1u nh\u00e2n vi\u00ean h\u01a1n.<\/p>\n\n\n\n<p>C\u00f3 th\u1ec3 b\u1ea1n quan t\u00e2m:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/trai-nghiem-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/trai-nghiem-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/strong><\/a><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/brand-loyalty\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>X\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li><\/ul>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">7. V\u00ed d\u1ee5 v\u1ec1 chi\u1ebfn d\u1ecbch CSR th\u00e0nh c\u00f4ng<\/h2>\n\n\n\n<p>\u0110\u1ec3 gi\u00fap b\u1ea1n hi\u1ec3u th\u00eam v\u1ec1 chi\u1ebfn d\u1ecbch CSR v\u00e0 c\u00e1ch tri\u1ec3n khai hi\u1ec7u qu\u1ea3, h\u00e3y xem th\u00eam m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 th\u00e0nh c\u00f4ng:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">7.1. Chi\u1ebfn d\u1ecbch &#8220;B\u1ea3o v\u1ec7 B\u00e1c S\u0129 24h&#8221; c\u1ee7a Vitadairy<\/h3>\n\n\n\n<p>Vitadairy l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u trong l\u0129nh v\u1ef1c Dinh d\u01b0\u1ee1ng mi\u1ec5n d\u1ecbch, n\u1ed5i b\u1eadt l\u00e0 d\u00f2ng s\u1ea3n ph\u1ea9m s\u1eefa non.<\/p>\n\n\n\n<p>Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a Vitadairy l\u00e0:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Khoa h\u1ecdc<\/li><li>S\u00e1ng t\u1ea1o<\/li><li>T\u1eed t\u1ebf<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Trong giai \u0111o\u1ea1n cao \u0111i\u1ec3m c\u1ee7a d\u1ecbch b\u1ec7nh COVID19 (th\u00e1ng 2 &#8211; th\u00e1ng 4 n\u0103m 2022), d\u1ecbch b\u1ec7nh l\u00e2y lan nhanh v\u00e0 c\u1ea3 nh\u1eefng b\u00e1c s\u0129 \u1edf tuy\u1ebfn \u0111\u1ea7u ch\u1ed1ng d\u1ecbch, d\u00f9 b\u1ea3o h\u1ed9 k\u1ef9 c\u00e0ng nh\u01b0ng c\u0169ng b\u1eaft \u0111\u1ea7u nhi\u1ec5m COVID. X\u00e3 h\u1ed9i c\u0169ng \u0111ang lo l\u1eafng r\u1eb1ng, khi c\u00e1c b\u00e1c s\u0129 tuy\u1ebfn \u0111\u1ea7u c\u0169ng g\u1ee5c ng\u00e3 v\u00ec covid th\u00ec ai s\u1ebd ch\u0103m s\u00f3c nh\u1eefng b\u1ec7nh nh\u00e2n kh\u00e1c?<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1169\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/09\/chien-dich-csr-cua-vitadairy.jpg\" alt=\"V\u00ed d\u1ee5 chi\u1ebfn d\u1ecbch CSR th\u00e0nh c\u00f4ng: Chi\u1ebfn d\u1ecbch CSR c\u1ee7a Vitadairy\" class=\"wp-image-35782\" title=\"V\u00ed d\u1ee5 chi\u1ebfn d\u1ecbch CSR th\u00e0nh c\u00f4ng: Chi\u1ebfn d\u1ecbch CSR c\u1ee7a Vitadairy\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/09\/chien-dich-csr-cua-vitadairy.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/09\/chien-dich-csr-cua-vitadairy-300x292.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/09\/chien-dich-csr-cua-vitadairy-768x748.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>M\u1ed9t b\u00e0i \u0111\u0103ng c\u1ee7a ng\u01b0\u1eddi tham gia chi\u1ebfn d\u1ecbch #baovebacsi24h c\u1ee7a Vitadairy<\/em><\/p>\n\n\n\n<p>V\u1edbi gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i l\u00e0 &#8220;S\u00e1ng t\u1ea1o&#8221; v\u00e0 &#8220;T\u1eed t\u1ebf&#8221; v\u00e0 \u0111\u1eb7c bi\u1ec7t, Vitadairy \u0111\u00e3 tri\u1ec3n khai ngay chi\u1ebfn d\u1ecbch &#8220;B\u1ea3o v\u1ec7 B\u00e1c S\u0129 24h&#8221; nh\u1eb1m thay m\u1eb7t qu\u00ean g\u00f3p 10.000 \u0111 khi m\u1ed7i ng\u01b0\u1eddi tham gia \u0111\u0103ng t\u1ea3i h\u00ecnh \u1ea3nh v\u00e0 k\u00e8m theo hashtag <strong>#baovebacsi24h<\/strong> tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, t\u1ea5t c\u1ea3 sau \u0111\u00f3 s\u1ebd \u0111\u01b0\u1ee3c B\u1ed9 Y t\u1ebf chuy\u1ec3n \u0111\u1ebfn c\u00e1c b\u00e1c s\u0129 \u1edf tuy\u1ebfn \u0111\u1ea7u ch\u1ed1ng d\u1ecbch.<\/p>\n\n\n\n<p>Th\u00f4ng \u0111i\u1ec7p c\u1ee7a chi\u1ebfn d\u1ecbch l\u00e0 &#8220;B\u1ea3o v\u1ec7 y b\u00e1c s\u0129 \u0111\u1ec3 y b\u00e1c s\u0129 b\u1ea3o v\u1ec7 ch\u00fang ta!&#8221; nh\u1eb1m k\u00eau g\u1ecdi m\u1ecdi ng\u01b0\u1eddi h\u00e3y \u1edf nh\u00e0 \u0111\u1ec3 h\u1ea1n ch\u1ebf l\u00e2y lan d\u1ecbch b\u1ec7nh, c\u00e0ng gi\u00e3n c\u00e1ch x\u00e3 h\u1ed9i t\u1ed1t, y b\u00e1c s\u0129 c\u00e0ng \u0111\u1ee1 v\u1ea5t v\u1ea3 v\u00e0 \u0111\u1ee7 s\u1ee9c \u0111\u1ec3 s\u1eb5n s\u00e0ng b\u1ea3o v\u1ec7 ch\u00fang ta.<\/p>\n\n\n\n<p>Chi\u1ebfn d\u1ecbch l\u1ea7n 1 \u0111\u00e3 thu h\u00fat h\u01a1n 200.000 ng\u01b0\u1eddi tham gia (t\u01b0\u01a1ng \u1ee9ng v\u1edbi 2 t\u1ef7 \u0111\u1ed3ng chuy\u1ec3n \u0111\u1ebfn c\u00e1c b\u00e1c s\u0129 \u1edf tuy\u1ebfn \u0111\u1ea7u) v\u00e0 t\u1ea1o ra t\u00e1c \u0111\u1ed9ng x\u00e3 h\u1ed9i m\u1ea1nh m\u1ebd.<\/p>\n\n\n\n<p>Chi\u1ebfn d\u1ecbch l\u1ea7n 2 (th\u00e1ng 8\/2020) \u0111\u00e3 thu h\u00fat h\u01a1n 651.000 ng\u01b0\u1eddi tham gia (t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi vi\u1ec7c qu\u00ean g\u00f3p 7,5 t\u1ef7 \u0111\u1ed3ng). T\u1ed5ng c\u1ea3 2 chi\u1ebfn d\u1ecbch l\u00e0 9.519.870.000 \u0111\u1ed3ng. (Tham kh\u1ea3o th\u00f4ng tin tr\u00ean b\u00e0i \u0111\u0103ng c\u1ee7a <a href=\"https:\/\/moh.gov.vn\/hoat-dong-cua-dia-phuong\/-\/asset_publisher\/gHbla8vOQDuS\/content\/ket-qua-phat-ong-gay-quy-bao-ve-bac-si-lan-2\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>B\u1ed9 Y t\u1ebf<\/strong><\/a>).<\/p>\n\n\n\n<p>Chi\u1ebfn d\u1ecbch CSR c\u1ee7a Vitadairy th\u00e0nh c\u00f4ng v\u00ec m\u1ed9t s\u1ed1 l\u00fd do ch\u00ednh:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>D\u1eabn d\u1eaft b\u1edfi th\u01b0\u01a1ng hi\u1ec7u uy t\u00edn<\/li><li>C\u00f3 l\u00fd do h\u1ee3p l\u00fd<\/li><li>Ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i<\/li><li>\u0110\u00e3 x\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c CSR r\u00f5 r\u00e0ng<\/li><li>Minh b\u1ea1ch trong ho\u1ea1t \u0111\u1ed9ng (\u0111o l\u01b0\u1eddng s\u1ed1 hashtag r\u1ea5t d\u1ec5 d\u00e0ng)<\/li><li>C\u00e1ch tham gia d\u1ec5 d\u00e0ng<\/li><li>\u0110\u00fang th\u1eddi \u0111i\u1ec3m<\/li><li>Th\u00f4ng \u0111i\u1ec7p nh\u00e2n v\u0103n v\u00e0 \u0111\u1ed9c \u0111\u00e1o<\/li><li>T\u1eadn d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 lan truy\u1ec1n<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Sau th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch &#8220;B\u1ea3o v\u1ec7 B\u00e1c S\u0129 24h&#8221;, c\u00e1c chi\u1ebfn d\u1ecbch &#8220;Muzik d\u1eadp d\u1ecbch&#8221;, &#8220;Ti\u1ebfp ni\u1ec1m tin n\u01a1i tuy\u1ebfn \u0111\u1ea7u &#8211; OCB&#8221;, &#8220;ATM Oxy&#8221; &#8230; c\u0169ng mang l\u1ea1i th\u00e0nh c\u00f4ng vang d\u1ed9i, kh\u00f4ng ch\u1ec9 l\u00e0m cho x\u00e3 h\u1ed9i tr\u1edf n\u00ean t\u1ed1t \u0111\u1eb9p h\u01a1n m\u00e0 c\u00f2n g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng n\u00ean th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e1ng k\u00ednh.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">7.2. Chi\u1ebfn d\u1ecbch &#8220;The Best Man Can Be&#8221; c\u1ee7a Gillette<\/h3>\n\n\n\n<p>L\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng nh\u1ea5t v\u1edbi s\u1ea3n ph\u1ea9m dao c\u1ea1o r\u00e2u, Gillette c\u0169ng l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u t\u00edch c\u1ef1c tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch CSR, trong \u0111\u00f3 n\u1ed5i b\u1eadt g\u1ea7n \u0111\u00e2y l\u00e0 chi\u1ebfn d\u1ecbch &#8220;The Best Man Can Be&#8221;.<\/p>\n\n\n\n<p>Chi\u1ebfn d\u1ecbch n\u00e0y kh\u1edfi ngu\u1ed3n t\u1eeb phong tr\u00e0o #Metoo, \u0111\u00e2y l\u00e0 phong tr\u00e0o tr\u1edf th\u00e0nh hi\u1ec7n t\u01b0\u1ee3ng to\u00e0n c\u1ea7u n\u0103m 2017 t\u1eeb m\u1ed9t tweet c\u1ee7a n\u1eef di\u1ec5n vi\u00ean Alyssa Milano: <em>&#8216;N\u1ebfu b\u1ea1n t\u1eebng b\u1ecb qu\u1ea5y r\u1ed1i ho\u1eb7c b\u1ecb t\u1ea5n c\u00f4ng t\u00ecnh d\u1ee5c, h\u00e3y vi\u1ebft &#8220;Metoo&#8221; nh\u01b0 m\u1ed9t c\u00e2u tr\u1ea3 l\u1eddi cho tweet n\u00e0y&#8217;<\/em>.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">If you\u2019ve been sexually harassed or assaulted write \u2018me too\u2019 as a reply to this tweet. <a href=\"https:\/\/t.co\/k2oeCiUf9n\">pic.twitter.com\/k2oeCiUf9n<\/a><\/p>&mdash; Alyssa Milano (@Alyssa_Milano) <a href=\"https:\/\/twitter.com\/Alyssa_Milano\/status\/919659438700670976?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">October 15, 2017<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Gillette \u0111\u00e3 l\u1ea5y \u0111\u00f3 l\u00e0m c\u1ea3m h\u1ee9ng v\u00e0 mong mu\u1ed1n \u0111\u1ecbnh h\u00ecnh l\u1ea1i \u0111\u1ecbnh ngh\u0129a v\u1ec1 m\u1ed9t ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng khi \u0111\u1ee9ng tr\u01b0\u1edbc c\u00e1c v\u1ea5n \u0111\u1ec1 b\u1eaft n\u1ea1t, qu\u1ea5y r\u1ed3i t\u00ecnh d\u1ee5c, quan h\u1ec7 t\u00ecnh d\u1ee5c sai tr\u00e1i.<\/p>\n\n\n\n<p>Th\u00f4ng \u0111i\u1ec7p c\u1ee7a chi\u1ebfn d\u1ecbch n\u00e0y xoay quanh v\u1ea5n \u0111\u1ec1 &#8211; \u0110\u00e2y c\u00f3 ph\u1ea3i l\u00e0 \u0111i\u1ec1u t\u1ed1t nh\u1ea5t m\u00e0 ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng c\u00f3 th\u1ec3 l\u00e0m kh\u00f4ng?<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"We Believe: The Best Men Can Be | Gillette (Short Film)\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/koPmuEyP3a0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Video truy\u1ec1n th\u00f4ng chi\u1ebfn d\u1ecbch CSR &#8220;The Best Man Can Be&#8221; c\u1ee7a Gillette<\/em><\/p>\n\n\n\n<p>Chi\u1ebfn d\u1ecbch \u0111\u00e3 c\u00f3 h\u01a1n 38 tri\u1ec7u l\u01b0\u1ee3t xem tr\u00ean YouTube, ban \u0111\u1ea7u c\u00f3 nhi\u1ec1u l\u01b0\u1ee3t kh\u00f4ng th\u00edch h\u01a1n l\u01b0\u1ee3t th\u00edch. Tranh c\u00e3i d\u1eef d\u1ed9i tr\u00ean internet \u0111\u00e3 khi\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi l\u00ean ti\u1ebfng v\u1ec1 vi\u1ec7c &#8216;t\u1ea9y chay&#8217; th\u01b0\u01a1ng hi\u1ec7u v\u00ec h\u00ecnh \u1ea3nh minh h\u1ecda nam gi\u1edbi trong qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<p>H\u00e0ng ngh\u00ecn nh\u1eadn x\u00e9t ti\u00eau c\u1ef1c b\u00ean d\u01b0\u1edbi video v\u00e0 c\u00e1c b\u00e0i \u0111\u0103ng ti\u00eau c\u1ef1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i ch\u1ec9 tr\u00edch s\u1ef1 ti\u1ebfp c\u1eadn qu\u00e1 m\u1ee9c c\u1ee7a Gillette trong l\u0129nh v\u1ef1c t\u00e1c \u0111\u1ed9ng x\u00e3 h\u1ed9i. V\u1ec1 c\u1ed1t l\u00f5i, Gillette \u0111\u00e3 s\u1eed d\u1ee5ng chi\u1ebfn d\u1ecbch \u0111\u1ec3 kh\u01a1i d\u1eady m\u1ed9t cu\u1ed9c th\u1ea3o lu\u1eadn v\u1ec1 v\u1ea5n \u0111\u1ec1 nh\u1ee9c nh\u1ed1i trong x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<p>B\u1ecb cu\u1ed1n v\u00e0o lu\u1ed3ng ti\u00eau c\u1ef1c, nh\u01b0ng Gillette \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u l\u1eddi khen ng\u1ee3i v\u00ec <strong>d\u0169ng c\u1ea3m l\u00ean ti\u1ebfng tr\u00ean s\u00e2n kh\u1ea5u to\u00e0n c\u1ea7u<\/strong>, th\u1ec3 hi\u1ec7n tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i c\u1ee7a h\u1ecd. B\u1ea5t k\u1ec3 quan \u0111i\u1ec3m c\u1ee7a b\u1ea1n nh\u01b0 th\u1ebf n\u00e0o, chi\u1ebfn d\u1ecbch \u0111\u00e3 d\u1eabn \u0111\u1ebfn s\u1ef1 gia t\u0103ng m\u1ee9c \u0111\u1ed9 ho\u1ea1t \u0111\u1ed9ng v\u00e0 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng. Chi\u1ebfn d\u1ecbch c\u1ee7a Gillette l\u00e0 m\u1ed9t minh h\u1ecda v\u1ec1 CSR c\u00f3 th\u1ec3 t\u1ea1o ra \u0111\u1ed1i t\u01b0\u1ee3ng m\u1edbi cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Sau khi chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh, Adweek b\u00e1o c\u00e1o r\u1eb1ng n\u00f3 \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 \u1ee7ng h\u1ed9 l\u1edbn nh\u1ea5t t\u1eeb \u200b\u200bph\u1ee5 n\u1eef. Ph\u00e1t hi\u1ec7n n\u00e0y \u0111\u00e3 m\u1edf ra m\u1ed9t c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng r\u1ed9ng l\u1edbn h\u01a1n. M\u1ee9c \u0111\u1ed9 \u1ee7ng h\u1ed9 t\u1eeb ph\u1ee5 n\u1eef t\u0103ng cao nh\u01b0 v\u1eady l\u00e0 l\u1ea7n \u0111\u1ea7u ti\u00ean trong l\u1ecbch s\u1eed c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a Gillette.<\/p>\n\n\n\n<p>Chi\u1ebfn d\u1ecbch CSR c\u1ee7a Gillette th\u00e0nh c\u00f4ng v\u00ec:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb c\u1ee7a Gillette<\/li><li>H\u1ecdc h\u1ecfi t\u1eeb chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng<\/li><li>D\u0169ng c\u1ea3m, d\u00e1m l\u00ean ti\u1ebfng tr\u01b0\u1edbc v\u1ea5n \u0111\u1ec1 nh\u1ea1y c\u1ea3m<\/li><li>H\u01b0\u1edbng t\u1edbi m\u1ed9t x\u00e3 h\u1ed9i t\u1ed1t \u0111\u1eb9p h\u01a1n<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Chi\u1ebfn d\u1ecbch CSR c\u1ee7a Gillette c\u0169ng cho th\u1ea5y r\u1eb1ng kh\u00f4ng ph\u1ea3i c\u1ee9 quy\u00ean g\u00f3p \u1ee7ng h\u1ed9 hay \u0111i l\u00e0m t\u1eeb thi\u1ec7n l\u00e0 l\u00e0m \u0111\u01b0\u1ee3c CSR. CSR c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u t\u1eeb nh\u1eefng \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o, \u0111\u00f4i khi v\u1edbi chi ph\u00ed r\u1ea5t nh\u1ecf l\u1ea1i c\u00f3 th\u1ec3 t\u1ea1o ra t\u00e1c \u0111\u1ed9ng to\u00e0n c\u1ea7u.<\/p>\n\n\n\n<p>M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e1ng k\u00ednh nh\u01b0 v\u1eady, t\u1ea1i sao l\u1ea1i kh\u00f4ng th\u1ec3 \u1ee7ng h\u1ed9 s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd? N\u1ebfu v\u1ee3 b\u1ea1n \u0111\u00e3 t\u1eebng th\u1ea5y chi\u1ebfn d\u1ecbch n\u00e0y, t\u00f4i ngh\u0129 b\u1ea1n \u0111ang d\u00f9ng dao c\u1ea1o Gillette.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">7.3. Chi\u1ebfn d\u1ecbch s\u1eed d\u1ee5ng &#8220;l\u00e1 chu\u1ed1i&#8221; c\u1ee7a Saigon Co.op<\/h3>\n\n\n\n<p>L\u00e0 m\u1ed9t nh\u00e0 b\u00e1n l\u1ebb thu\u1ea7n Vi\u1ec7t n\u1ed5i ti\u1ebfng Saigon Co.op \u0111\u00e3 th\u1ec3 hi\u1ec7n tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i c\u1ee7a m\u00ecnh trong chi\u1ebfn d\u1ecbch s\u1eed d\u1ee5ng l\u00e1 chu\u1ed1i trong \u0111\u1ec3 g\u00f3i th\u1ef1c ph\u1ea9m.<\/p>\n\n\n\n<p>T\u1eeb n\u0103m 2011, Saigon Co.op l\u00e0 h\u1ec7 th\u1ed1ng si\u00eau th\u1ecb \u0111\u00e3 thay th\u1ebf 100% t\u00fai nh\u1ef1a b\u1eb1ng t\u00fai nilong th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng, gi\u1ea3i ph\u00e1p n\u00e0y m\u1eb7c d\u00f9 t\u1ed1t, nh\u01b0ng ch\u01b0a mang l\u1ea1i hi\u1ec7u qu\u1ea3 l\u1edbn b\u1edfi \u00fd t\u01b0\u1edfng kh\u00f4ng m\u1edbi v\u00e0 kh\u1ea3 n\u0103ng ph\u00e2n h\u1ee7y c\u1ee7a t\u00fai nh\u1ef1a th\u00e2n thi\u1ec7n v\u1edbi m\u00f4i tr\u01b0\u1eddng v\u1eabn c\u1ea7n \u0111i\u1ec1u ki\u1ec7n nhi\u1ec7t \u0111\u1ed9, \u00e1nh s\u00e1ng th\u00edch h\u1ee3p v\u00e0 th\u1eddi gian kho\u1ea3ng 1 n\u0103m.<\/p>\n\n\n\n<p>Ti\u1ebfp t\u1ee5c tr\u0103n tr\u1edf v\u1edbi v\u1ea5n \u0111\u1ec1 m\u00f4i tr\u01b0\u1eddng, n\u0103m 2019, ban l\u00e3nh \u0111\u1ea1o Saigon Co.op \u0111\u00e3 m\u1ea1nh d\u1ea1n s\u1eed d\u1ee5ng &#8220;<strong>l\u00e1 chu\u1ed1i<\/strong>&#8221; \u0111\u1ec3 g\u00f3i b\u1ecdc th\u1ef1c ph\u1ea9m, gi\u1ea3m t\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng t\u00fai nilong \u0111i r\u1ea5t nhi\u1ec1u l\u1ea7n so v\u1edbi tr\u01b0\u1edbc \u0111\u00e2y.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"828\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/09\/chien-dich-csr-cua-saigon-coop-mart.jpg\" alt=\"V\u00ed d\u1ee5 chi\u1ebfn d\u1ecbch CSR th\u00e0nh c\u00f4ng: Chi\u1ebfn d\u1ecbch CSR c\u1ee7a Saigon Co.op\" class=\"wp-image-35783\" title=\"V\u00ed d\u1ee5 chi\u1ebfn d\u1ecbch CSR th\u00e0nh c\u00f4ng: Chi\u1ebfn d\u1ecbch CSR c\u1ee7a Saigon Co.op\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/09\/chien-dich-csr-cua-saigon-coop-mart.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/09\/chien-dich-csr-cua-saigon-coop-mart-300x207.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/09\/chien-dich-csr-cua-saigon-coop-mart-768x530.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Kh\u00e1ch mua h\u00e0ng t\u1ea1i si\u00eau th\u1ecb c\u1ee7a Saigon Co.op<\/em><\/p>\n\n\n\n<p>Chi\u1ebfn d\u1ecbch c\u1ee7a Saigon Co.op nh\u1eadn \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c c\u1ee7a c\u1ed9ng \u0111\u1ed3ng c\u1ea3 n\u01b0\u1edbc v\u00e0 c\u00e1c c\u01a1 quan ch\u00ednh ph\u1ee7 t\u1ea1o n\u00ean m\u1ed9t l\u00e0n s\u00f3ng chuy\u1ec3n \u0111\u1ed5i xanh. Hi\u1ec7n nay, r\u1ea5t nhi\u1ec1u si\u00eau th\u1ecb tr\u00ean c\u1ea3 n\u01b0\u1edbc c\u0169ng h\u1ecdc h\u1ecfi Saigon Co.op \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u t\u01b0\u01a1ng t\u1ef1.<\/p>\n\n\n\n<p>Chi\u1ebfn d\u1ecbch CSR c\u1ee7a Saigon Co.op th\u00e0nh c\u00f4ng v\u00ec m\u1ed9t s\u1ed1 l\u00fd do:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/li><li>X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c CSR t\u1eeb l\u00e2u<\/li><li>Gi\u1ea3i ph\u00e1p nh\u00e2n v\u0103n, s\u00e1ng t\u1ea1o v\u00e0 mang d\u1ea5u \u1ea5n con ng\u01b0\u1eddi Vi\u1ec7t Nam<\/li><li>\u0110\u00fang th\u1eddi \u0111i\u1ec3m, khi nh\u1eadn th\u1ee9c v\u1ec1 m\u00f4i tr\u01b0\u1eddng trong c\u1ed9ng \u0111\u1ed3ng \u0111\u00e3 l\u1edbn m\u1ea1nh v\u00e0 \u0111\u1ee7 s\u1ee9c th\u00f4i th\u00fac ng\u01b0\u1eddi ti\u00eau d\u00f9ng h\u00e0nh \u0111\u1ed9ng, chung tay x\u00e2y d\u1ef1ng.<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Nh\u01b0 b\u1ea1n th\u1ea5y, \u0111\u1ec3 t\u1ea1o ra chi\u1ebfn d\u1ecbch CSR hi\u1ec7u qu\u1ea3, chi nhi\u1ec1u ti\u1ec1n \u0111\u00f4i khi l\u1ea1i kh\u00f4ng hi\u1ec7u qu\u1ea3 b\u1eb1ng \u0111\u1ea7u t\u01b0 v\u00e0o s\u1ef1 s\u00e1ng t\u1ea1o.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">T\u1ea1m k\u1ebft v\u1ec1 CSR<\/h2>\n\n\n\n<p>Tri\u1ec3n khai <strong>chi\u1ebfn l\u01b0\u1ee3c CSR<\/strong> l\u00e0 m\u1ed9t \u0111i\u1ec1u v\u00f4 c\u00f9ng quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u00e1ng ki\u1ebfn <strong>\u200b\u200bTr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i c\u1ee7a doanh nghi\u1ec7p<\/strong> c\u1ee7a b\u1ea1n c\u00f3 hi\u1ec7u qu\u1ea3. C\u00f2n nhi\u1ec1u \u0111i\u1ec1u kh\u00e1c gi\u00fap cho m\u1ed9t k\u1ebf ho\u1ea1ch x\u00e2y d\u1ef1ng CSR t\u1ed1t nh\u01b0: h\u1ed7 tr\u1ee3 v\u1ec1 d\u1eef li\u1ec7u, qu\u1ea3n l\u00fd kh\u1ee7ng ho\u1ea3ng,&#8230; T\u1eeb \u0111\u00f3, ta c\u00f3 m\u1ed9t k\u1ebf ho\u1ea1ch l\u1edbn h\u01a1n \u0111\u1ec3 mang l\u1ea1i l\u1ee3i \u00edch cho doanh nghi\u1ec7p.&nbsp;<\/p>\n\n\n\n<p>B\u1eb1ng c\u00e1ch l\u00e0m theo 8 b\u01b0\u1edbc tr\u00ean, b\u1ea1n c\u00f3 th\u1ec3 mang l\u1ea1i cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc nh\u1ea5t c\u00f3 th\u1ec3 \u0111\u1ec3 kh\u1edfi ch\u1ea1y m\u1ed9t chi\u1ebfn d\u1ecbch CSR th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>&gt; Li\u00ean h\u1ec7 ngay v\u1edbi Sao Kim n\u1ebfu b\u1ea1n c\u1ea7n <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/tu-van-chien-luoc-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>t\u01b0 v\u1ea5n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> v\u00e0 tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch CSR, chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng s\u00e1ng t\u1ea1o.<\/em><\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Sao Kim t\u1ea1i:<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Blog Sao Kim<\/strong><\/a>,&nbsp;<a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>C\u1ea9m Nang Sao Kim<\/strong><\/a>&nbsp;<\/p>\n\n\n\n<p><strong>Facebook:<\/strong>&nbsp;<a href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p><strong>Case study Behance<\/strong>:&nbsp;<a href=\"https:\/\/www.behance.net\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p>#SaoKim #SaoKimBranding #SaoKimGroup #SCR #CSRCampaign<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i c\u1ee7a doanh nghi\u1ec7p (CSR &#8211; Corporate Social Responsibility) \u0111ang d\u1ea7n tr\u1edf th\u00e0nh chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng c\u1ed1t l\u00f5i c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p. T\u00ecm hi\u1ec3u c\u00e1ch tri\u1ec3n khai hi\u1ec7u qu\u1ea3<\/p>\n","protected":false},"author":24,"featured_media":35777,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195],"tags":[],"class_list":["post-35765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cam-nang"],"acf":[],"views":2163,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/35765","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=35765"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/35765\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/35777"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=35765"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=35765"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=35765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}