{"id":35831,"date":"2022-10-05T14:12:14","date_gmt":"2022-10-05T07:12:14","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=35831"},"modified":"2024-11-05T15:13:42","modified_gmt":"2024-11-05T08:13:42","slug":"ra-mat-thuong-hieu","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/ra-mat-thuong-hieu\/","title":{"rendered":"Brand Launch: 7 B\u01b0\u1edbc ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u m\u1edbi \u1ea5n t\u01b0\u1ee3ng"},"content":{"rendered":"\n<p><em>T\u00ecm hi\u1ec3u ngay quy tr\u00ecnh 7 b\u01b0\u1edbc \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 <strong>ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u<\/strong> (Brand Launch) th\u00e0nh c\u00f4ng, t\u1ea1o \u1ea5n t\u01b0\u1ee3ng trong m\u1eaft c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau.<\/em><\/p>\n\n\n\n<p>M\u1ed9t s\u1ef1 ki\u1ec7n ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng lu\u00f4n ph\u1ea3i tr\u1ea3i qua nhi\u1ec1u c\u00f4ng \u0111o\u1ea1n. T\u1eeb kh\u00e2u l\u1eadp k\u1ebf ho\u1ea1ch, g\u1eedi th\u00f4ng b\u00e1o qua email cho \u0111\u1ebfn truy\u1ec1n th\u00f4ng tr\u00ean c\u00e1c k\u00eanh. N\u1ed9i dung ph\u1ea3i \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean v\u00e0 bi\u00ean t\u1eadp sao cho ph\u00f9 h\u1ee3p v\u1edbi nhi\u1ec1u nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau&nbsp;theo d\u00f2ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/10\/quy-trinh-ra-mat-thuong-hieu-hieu-qua.jpg\" alt=\"Brand Launch - Quy tr\u00ecnh ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u m\u1edbi\" class=\"wp-image-35885\" title=\"Brand Launch - Quy tr\u00ecnh ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u m\u1edbi\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/10\/quy-trinh-ra-mat-thuong-hieu-hieu-qua.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/10\/quy-trinh-ra-mat-thuong-hieu-hieu-qua-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/10\/quy-trinh-ra-mat-thuong-hieu-hieu-qua-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p>Qu\u00e1 tr\u00ecnh ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng m\u00e0 kh\u00f4ng g\u1eb7p b\u1ea5t k\u1ef3 tr\u1edf l\u1ea1i n\u00e0o n\u1ebfu m\u1ecdi c\u00f4ng \u0111o\u1ea1n \u0111\u01b0\u1ee3c chu\u1ea9n b\u1ecb \u0111\u1ea7y \u0111\u1ee7 v\u00e0 t\u1ec9 m\u1ec9 nh\u1ea5t.<\/p>\n\n\n\n<p>Trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y, h\u00e3y Sao Kim t\u00ecm hi\u1ec3u 7 b\u01b0\u1edbc \u0111\u1ec3 ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng. Tr\u01b0\u1edbc ti\u00ean, b\u1ea1n c\u1ea7n hi\u1ec3u v\u1ec1&#8230;<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">1. T\u1ea7m quan tr\u1ecdng c\u1ee7a chi\u1ebfn d\u1ecbch ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p>Ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u1ea3 m\u1ed9t s\u1ef1 n\u1ed7 l\u1ef1c ph\u1ee9c t\u1ea1p nh\u01b0ng th\u00e0nh qu\u1ea3 nh\u1eadn \u0111\u01b0\u1ee3c l\u1ea1i v\u00f4 c\u00f9ng x\u1ee9ng \u0111\u00e1ng. Quan tr\u1ecdng nh\u1ea5t l\u00e0 doanh nghi\u1ec7p ph\u1ea3i l\u1eadp k\u1ebf ho\u1ea1ch s\u1edbm trong qu\u00e1 tr\u00ecnh l\u00e0m m\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ch\u00fa \u00fd \u0111\u1ebfn c\u00e1c chi ti\u1ebft nh\u01b0:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/li>\n\n\n\n<li>Ph\u01b0\u01a1ng \u00e1n truy\u1ec1n th\u00f4ng <\/li>\n\n\n\n<li>Ki\u1ec3m so\u00e1t th\u1eddi gian v\u00e0 gi\u00e1m s\u00e1t ch\u1eb7t ch\u1ebd<\/li>\n<\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>B\u1edfi v\u00ec, c\u00f3 mu\u00f4n v\u00e0n th\u00e1ch th\u1ee9c v\u00e0 r\u1ee7i ro c\u00f3 th\u1ec3 x\u1ea3y ra trong qu\u00e1 tr\u00ecnh ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u. Th\u01b0\u01a1ng hi\u1ec7u c\u00e0ng l\u1edbn th\u00ec r\u1ee7i ro c\u00e0ng l\u1edbn. V\u00e0 \u0111\u1eb7c bi\u1ec7t khi doanh nghi\u1ec7p \u0111\u1ed5i t\u00ean th\u01b0\u01a1ng hi\u1ec7u, logo, b\u1ed9 nh\u1eadn di\u1ec7n th\u00ec c\u00e0ng c\u00f3 nhi\u1ec1u nguy c\u01a1 \u0111e d\u1ecda h\u01a1n.<\/p>\n\n\n\n<p>Ch\u00ednh v\u00ec v\u1eady, \u0111\u1ec3 h\u1ea1n ch\u1ebf t\u1ed1i \u0111a nh\u1eefng r\u1ee7i ro n\u00e0y, doanh nghi\u1ec7p ph\u1ea3i c\u00f3 quy tr\u00ecnh x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c, danh s\u00e1ch ki\u1ec3m tra v\u00e0 c\u00e1c th\u1ee7 t\u1ee5c QA. Ph\u1ea7n ti\u1ebfp theo, ch\u00fang t\u00f4i s\u1ebd \u0111\u01b0a ra t\u1eebng b\u01b0\u1edbc chi\u1ebfn l\u01b0\u1ee3c ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u gi\u00fap b\u1ea1n ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c c\u00f4ng s\u1ee9c v\u00e0 chi ph\u00ed hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">2. Quy tr\u00ecnh ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u m\u1edbi<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/10\/quy-trinh-ra-mat-thuong-hieu-moi.jpg\" alt=\"Quy tr\u00ecnh ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u m\u1edbi\" class=\"wp-image-35886\" title=\"Quy tr\u00ecnh ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u m\u1edbi\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/10\/quy-trinh-ra-mat-thuong-hieu-moi.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/10\/quy-trinh-ra-mat-thuong-hieu-moi-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/10\/quy-trinh-ra-mat-thuong-hieu-moi-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p>Ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u v\u1eeba l\u00e0 th\u00e1ch th\u1ee9c, v\u1eeba l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 doanh nghi\u1ec7p b\u1ea1n b\u1ee9t ph\u00e1, ch\u00ednh v\u00ec v\u1eady h\u00e3y th\u1ef1c hi\u1ec7n theo quy tr\u00ecnh r\u00f5 r\u00e0ng, \u0111\u1ea3m b\u1ea3o k\u1ebf ho\u1ea1ch \u0111\u1ea1t m\u1ee5c ti\u00eau v\u00e0 gi\u1ea3m thi\u1ec3u r\u1ee7i ro.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">B\u01b0\u1edbc 1: L\u1eadp k\u1ebf ho\u1ea1ch ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/10\/xay-dung-ke-hoach-ra-mat-thuong-hieu.jpg\" alt=\"L\u1eadp k\u1ebf ho\u1ea1ch ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-35887\" title=\"L\u1eadp k\u1ebf ho\u1ea1ch ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/10\/xay-dung-ke-hoach-ra-mat-thuong-hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/10\/xay-dung-ke-hoach-ra-mat-thuong-hieu-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/10\/xay-dung-ke-hoach-ra-mat-thuong-hieu-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p>C\u00f3 m\u1ed9t l\u1eddi khuy\u00ean d\u00e0nh cho c\u00e1c doanh nghi\u1ec7p \u0111\u00f3 l\u00e0: \u201cKh\u00f4ng l\u1eadp k\u1ebf ho\u1ea1ch l\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch cho th\u1ea5t b\u1ea1i&#8221;. \u0110\u00e2y ch\u00ednh l\u00e0 l\u00fd do v\u00ec sao m\u00e0 c\u00e1c doanh nghi\u1ec7p c\u1ea7n ki\u00ean nh\u1eabn x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u chi ti\u1ebft \u0111\u1ec3 gi\u1ea3m thi\u1ec3u t\u1ed1i \u0111a r\u1ee7i ro v\u00e0 sai ph\u1ea1m.<\/p>\n\n\n\n<p>Theo \u0111\u00f3, c\u00f3 r\u1ea5t nhi\u1ec1u v\u1ea5n \u0111\u1ec1 thay \u0111\u1ed5i c\u1ea7n \u0111\u01b0\u1ee3c t\u00ednh \u0111\u1ebfn cho s\u1ef1 ki\u1ec7n ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u. V\u00e0 quan tr\u1ecdng nh\u1ea5t l\u00e0 b\u1ea1n c\u1ea7n c\u00f3 th\u1eddi gian \u0111\u1ec3 x\u1eed l\u00fd k\u1ef9 c\u00e0ng.<\/p>\n\n\n\n<p>Vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u n\u00ean b\u1eaft \u0111\u1ea7u trong giai \u0111o\u1ea1n s\u1edbm nh\u1ea5t c\u1ee7a qu\u00e1 tr\u00ecnh ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u. C\u1ea7n c\u00f3 s\u1ef1 h\u1ee3p t\u00e1c ch\u1eb7t ch\u1ebd v\u1edbi c\u00e1c chuy\u00ean gia th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n ho\u1eb7c b\u1ea5t k\u1ef3 \u0111\u1ed1i t\u00e1c b\u00ean ngo\u00e0i n\u00e0o kh\u00e1c.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y s\u1ebd \u0111\u1ea3m b\u1ea3o m\u1ecdi th\u1ee9 \u0111\u1ec1u s\u1eb5n s\u00e0ng cho m\u1ed9t quy tr\u00ecnh ho\u00e0n h\u1ea3o d\u1eabn \u0111\u1ebfn m\u1ed9t s\u1ef1 ki\u1ec7n ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<p>B\u00ean c\u1ea1nh vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch s\u1edbm, b\u1ea1n c\u0169ng c\u1ea7n n\u00eau ra \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch c\u1ee7a s\u1ef1 ki\u1ec7n ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Th\u00f4ng th\u01b0\u1eddng, s\u1ef1 ki\u1ec7n ra m\u1eaft s\u1ebd \u0111\u00f3ng vai tr\u00f2 nh\u01b0 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a c\u00e2u chuy\u1ec7n gi\u1ea3i th\u00edch cho s\u1ef1 ra \u0111\u1eddi c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Ch\u00fang c\u00f3 th\u1ec3 l\u00e0 do t\u00e1c \u0111\u1ed9ng c\u1ee7a ng\u00e0nh ho\u1eb7c to\u00e0n x\u00e3 h\u1ed9i. M\u1ed9t ch\u01b0\u01a1ng m\u1edbi c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u m\u1edf ra c\u00f3 \u00fd ngh\u0129a nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>V\u00e0o n\u0103m 2018, khi Vingroup cho ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u Vinfast g\u1eafn v\u1edbi m\u1ed9t c\u00e2u chuy\u1ec7n s\u00e2u s\u1eafc h\u01a1n v\u1ec1 tham v\u1ecdng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u xe \u00f4 t\u00f4 th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t c\u00f3 th\u1ec3 c\u1ea1nh tranh tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 gi\u1ea3m thi\u1ec3u t\u1ed1i \u0111a nh\u1eefng ph\u1ea3n \u1ee9ng ti\u00eau c\u1ef1c, \u0111\u1ed3ng th\u1eddi thu h\u00fat l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c, k\u1ebft qu\u1ea3 l\u00e0  Vinfast c\u00f3 h\u01a1n 7.000 \u0111\u01a1n \u0111\u1eb7t h\u00e0ng cho d\u00f9 tr\u01b0\u1edbc \u0111\u00f3 h\u1ecd ch\u01b0a t\u1eebng c\u00f3 kinh nghi\u1ec7m \u1edf m\u1ea3ng n\u00e0y. <\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">B\u01b0\u1edbc 2: X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/storage\/2021\/07\/chan-dung-khach-hang-muc-tieu.png\" alt=\"Ch\u00e2n dung kh\u00e1ch h\u00e0ng\" class=\"wp-image-6827\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/chan-dung-khach-hang-muc-tieu.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/chan-dung-khach-hang-muc-tieu-300x157.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/chan-dung-khach-hang-muc-tieu-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p>S\u1ef1 ki\u1ec7n ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng c\u1ea7n c\u00f3 s\u1ef1 \u1ea3nh h\u01b0\u1edfng nh\u1ea5t \u0111\u1ecbnh tr\u00ean th\u1ecb tr\u01b0\u1eddng.&nbsp; V\u00ec v\u1eady, h\u00e3y suy ngh\u0129 c\u1ea9n th\u1eadn v\u1ec1 t\u1eebng nh\u00f3m li\u00ean quan m\u00e0 vi\u1ec7c ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u s\u1ebd \u1ea3nh h\u01b0\u1edfng t\u1edbi.<\/p>\n\n\n\n<p>Ngo\u00e0i kh\u00e1ch h\u00e0ng, s\u1ebd c\u00f3 nh\u1eefng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ea7n l\u01b0u \u00fd nh\u01b0: nh\u00e2n vi\u00ean, nh\u00e0 \u0111\u1ea7u t\u01b0, \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c, ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng,&#8230; \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i n\u1eafm \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb t\u01b0\u01a1ng \u0111\u1ed1i c\u1ee7a t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ec3 thi\u1ebft l\u1eadp chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: Nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c l\u00e0 nh\u00f3m c\u1ea7n \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a v\u00e0 gi\u1edbi thi\u1ec7u s\u00e2u h\u01a1n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u m\u1edbi tr\u01b0\u1edbc th\u1ec1m s\u1ef1 ki\u1ec7n ra m\u1eaft. Nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c xem l\u00e0 nh\u1eefng \u201c\u0111\u1ed3ng minh\u201d v\u00e0 \u0111\u1ea1i s\u1ee9 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u gi\u00fap lan t\u1ecfa nh\u1eefng th\u00f4ng \u0111i\u1ec7p t\u00edch c\u1ef1c v\u00e0 c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng v\u1ec1 s\u1ef1 hi\u1ec7n th\u00e2n m\u1edbi c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Vi\u1ec7c quy\u1ebft \u0111\u1ecbnh th\u1ee9 t\u1ef1 c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng bi\u1ebft v\u1ec1 vi\u1ec7c ra m\u1eaft v\u00e0 c\u00e1c k\u00eanh t\u01b0\u01a1ng \u1ee9ng c\u1ea7n \u0111\u01b0\u1ee3c doanh nghi\u1ec7p ghi ch\u00e9p chi ti\u1ebft trong m\u1ed9t b\u1ea3ng t\u00ednh.<\/p>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/hanh-trinh-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/phong-van-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>C\u00e1ch ph\u1ecfng v\u1ea5n kh\u00e1ch h\u00e0ng<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/phuong-phap-nghien-cuu-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">B\u01b0\u1edbc 3: X\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/10\/xay-dung-ke-hoach-truyen-thong-ra-mat-thuong-hieu-moi.jpg\" alt=\"X\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u m\u1edbi\" class=\"wp-image-35888\" title=\"X\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u m\u1edbi\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/10\/xay-dung-ke-hoach-truyen-thong-ra-mat-thuong-hieu-moi.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/10\/xay-dung-ke-hoach-truyen-thong-ra-mat-thuong-hieu-moi-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/10\/xay-dung-ke-hoach-truyen-thong-ra-mat-thuong-hieu-moi-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p>Truy\u1ec1n th\u00f4ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a bu\u1ed5i ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u. Truy\u1ec1n th\u00f4ng gi\u00fap doanh nghi\u1ec7p ch\u1ee7 \u0111\u1ed9ng <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/nhan-thuc-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a>, d\u1eabn d\u1eaft c\u00e1ch kh\u00e1ch h\u00e0ng nh\u00ecn nh\u1eadn v\u00e0 c\u1ea3m nh\u1eadn.<\/p>\n\n\n\n<p>Trong chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u m\u1edbi, vi\u1ec7c truy\u1ec1n t\u1ea3i m\u1ed9t c\u00e2u chuy\u1ec7n r\u00f5 r\u00e0ng \u0111\u1eb1ng sau s\u1ef1 thay \u0111\u1ed5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 \u0111i\u1ec1u v\u00f4 c\u00f9ng c\u1ea7n thi\u1ebft. Khi kh\u00e1ch h\u00e0ng hi\u1ec3u \u0111\u01b0\u1ee3c t\u00ednh logic c\u1ee7a s\u1ef1 thay \u0111\u1ed5i, h\u1ecd s\u1ebd c\u1ea3m th\u1ea5y h\u00e0o h\u1ee9ng v\u1edbi s\u1ea3n ph\u1ea9m d\u01b0\u1edbi th\u01b0\u01a1ng hi\u1ec7u m\u1edbi \u0111\u01b0\u1ee3c b\u00e0y b\u00e1n trong c\u1eeda h\u00e0ng.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0110\u1ed1i v\u1edbi n\u1ed9i b\u1ed9, m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng t\u1ed1t ph\u1ea3i bao g\u1ed3m k\u1ebf ho\u1ea1ch \u0111\u01b0\u1ee3c l\u00ean l\u1ecbch r\u00f5 r\u00e0ng v\u00e0 \u0111\u01b0\u1ee3c vi\u1ebft c\u1ea9n th\u1eadn bao quanh m\u1ed7i c\u1ed9t m\u1ed1c.&nbsp;<\/li>\n\n\n\n<li>\u0110\u1ed1i v\u1edbi b\u00ean ngo\u00e0i, ch\u00fang bao g\u1ed3m m\u1ed9t lo\u1ea1i c\u00e1c email gi\u1edbi thi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u m\u1edbi gi\u00fap c\u00e1c kh\u00e1ch h\u00e0ng quan tr\u1ecdng n\u1eafm \u0111\u01b0\u1ee3c s\u1ef1 ki\u1ec7n s\u1eafp di\u1ec5n ra.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>C\u00e1c email \u0111\u00fang th\u1eddi \u0111i\u1ec3m v\u00e0 c\u00f3 n\u1ed9i dung t\u1ed1t s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng bi\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng thay \u0111\u1ed5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u s\u1eafp t\u1edbi v\u00e0 t\u1ea1o ra s\u1ef1 viral cho th\u01b0\u01a1ng hi\u1ec7u m\u1edbi.<\/p>\n\n\n\n<p>S\u1eed d\u1ee5ng c\u00e1c d\u1eef li\u1ec7u t\u1eeb b\u01b0\u1edbc 2 v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed9t k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u theo t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng. X\u00e1c \u0111\u1ecbnh nh\u1eefng g\u00ec h\u1ecd mu\u1ed1n nghe v\u00e0 khi n\u00e0o, bao g\u1ed3m c\u1ea3 nh\u1eefng th\u00f4ng \u0111i\u1ec7p mang t\u00ednh tr\u1ea5n an v\u00e0 l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng.<\/p>\n\n\n\n<p>K\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng c\u00f3 th\u1ec3 s\u1ebd bao g\u1ed3m nhi\u1ec1u giai \u0111o\u1ea1n v\u1edbi nhi\u1ec1u th\u00f4ng \u0111i\u1ec7p kh\u00e1c nhau th\u00f4ng qua nhi\u1ec1u k\u00eanh.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/10\/mo-hinh-ra-mat-thuong-hieu.jpg\" alt=\"C\u1ea7n tri\u1ec3n khai truy\u1ec1n th\u00f4ng ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u m\u1edbi theo t\u1eebng giai \u0111o\u1ea1n\" class=\"wp-image-35884\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/10\/mo-hinh-ra-mat-thuong-hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/10\/mo-hinh-ra-mat-thuong-hieu-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/10\/mo-hinh-ra-mat-thuong-hieu-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>C\u1ea7n tri\u1ec3n khai truy\u1ec1n th\u00f4ng ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u m\u1edbi theo t\u1eebng giai \u0111o\u1ea1n<\/em><\/p>\n\n\n\n<p>Landing page (Trang \u0111\u00edch) s\u1ebd gi\u1ea3i th\u00edch cho qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i v\u00e0 l\u00fd do gi\u1ea3i th\u00edch cho vi\u1ec7c thay \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. Ch\u00fang \u0111\u00f3ng vai tr\u00f2 l\u00e0 trung t\u00e2m th\u1ed1ng nh\u1ea5t cho chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u \u0111a di\u1ec7n.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><em>Tham kh\u1ea3o m\u1eabu k\u1ebf ho\u1ea1ch Marketing ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u1ec3 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng, qu\u1ea3ng b\u00e1 ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u m\u1edbi<\/em><\/p>\n\n\n<span style=\"--tl-form-height-m:735.406px;--tl-form-height-t:640.594px;--tl-form-height-d:640.594px;\" class=\"tl-placeholder-f-type-shortcode_35160 tl-preload-form\"><span><\/span><\/span>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/ke-hoach-marketing-ra-mat-san-pham-moi\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>K\u1ebf ho\u1ea1ch Marketing ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi<\/strong><\/a><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/7-buoc-lap-ke-hoach-truyen-thong-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\">K\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u<\/a><\/strong><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/ke-hoach-truyen-thong-marketing-tich-hop-imc\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>K\u1ebf ho\u1ea1ch IMC<\/strong><\/a> (t\u00edch h\u1ee3p marketing v\u00e0 truy\u1ec1n th\u00f4ng)<\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">B\u01b0\u1edbc 4: Chuy\u1ec3n \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/10\/chuyen-doi-thuong-hieu.jpg\" alt=\"Th\u1ef1c hi\u1ec7n chuy\u1ec3n \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u, thay \u0111\u1ed5i nh\u1eadn di\u1ec7n\" class=\"wp-image-35889\" title=\"Th\u1ef1c hi\u1ec7n chuy\u1ec3n \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u, thay \u0111\u1ed5i nh\u1eadn di\u1ec7n\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/10\/chuyen-doi-thuong-hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/10\/chuyen-doi-thuong-hieu-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/10\/chuyen-doi-thuong-hieu-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p>Chuy\u1ec3n \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u l\u00e0 qu\u00e1 tr\u00ecnh c\u1eadp nh\u1eadt t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u, thi\u1ebft k\u1ebf l\u1ea1i b\u1ed9 nh\u1eadn di\u1ec7n, thay \u0111\u1ed5i logo v\u00e0 c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng v\u1edbi nh\u1eadn di\u1ec7n tr\u1ef1c quan v\u00e0 n\u1ed9i dung ho\u00e0n to\u00e0n m\u1edbi, ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng m\u1edbi.<\/p>\n\n\n\n<p>H\u00e3y l\u1eadp danh s\u00e1ch nh\u1eefng n\u01a1i c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau xu\u1ea5t hi\u1ec7n (\u0111\u1ed1i chi\u1ebfu v\u1edbi n\u01a1i th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 xu\u1ea5t hi\u1ec7n) bao g\u1ed3m c\u1ea3 b\u00ean trong v\u00e0 b\u00ean ngo\u00e0i \u0111\u1ec3 t\u00e1i t\u1ed5 ch\u1ee9c.<\/p>\n\n\n\n<p>C\u1eadp nh\u1eadt c\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 marketing, bi\u1ec3n ch\u1ec9 d\u1eabn, danh thi\u1ebfp, h\u1ec7 th\u1ed1ng \u1ea5n ph\u1ea9m b\u00e1n h\u00e0ng, ch\u1eef k\u00fd email v\u00e0 c\u00e1c qu\u1ea3ng c\u00e1o kh\u00e1c (V\u1edbi nh\u1eefng doanh nghi\u1ec7p l\u1edbn th\u00ec \u0111\u00e2y s\u1ebd l\u00e0 m\u1ed9t danh s\u00e1ch d\u00e0i).<\/p>\n\n\n\n<p>Tuy nhi\u00ean, \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t l\u00e0 c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac n\u00e0y ph\u1ea3i \u0111\u01b0\u1ee3c ho\u00e0n thi\u1ec7n tr\u01b0\u1edbc khi b\u1ea1n c\u00f4ng b\u1ed1 th\u01b0\u01a1ng hi\u1ec7u ra c\u00f4ng ch\u00fang. M\u1ed7i \u0111i\u1ec3m ti\u1ebfp x\u00fac l\u1ea1i y\u00eau c\u1ea7u m\u1ed9t th\u1eddi gian ho\u00e0n th\u00e0nh kh\u00e1c nhau. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n t\u00ecm ra c\u00e1i n\u00e0o chi\u1ebfm nhi\u1ec1u th\u1eddi gian nh\u1ea5t \u0111\u1ec3 s\u1eafp x\u1ebfp s\u1ef1 \u01b0u ti\u00ean.&nbsp;<\/p>\n\n\n\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, k\u1ebf ho\u1ea1ch chuy\u1ec3n \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u c\u0169ng c\u1ea7n bao g\u1ed3m vi\u1ec7c lo\u1ea1i b\u1ecf nh\u1eefng \u0111i\u1ec3m kh\u00f4ng c\u00f2n ph\u00f9 h\u1ee3p trong t\u1ea5t c\u1ea3 c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n trong t\u01b0\u01a1ng lai. \u0110i\u1ec1u n\u00e0y v\u00f4 c\u00f9ng quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1ef1c hi\u1ec7n t\u00e1i \u0111\u1ecbnh v\u1ecb.&nbsp;<\/p>\n\n\n\n<p>K\u1ebf ho\u1ea1ch chuy\u1ec3n \u0111\u1ed5i th\u01b0\u01a1ng hi\u1ec7u ho\u00e0n h\u1ea3o s\u1ebd \u0111\u01b0\u1ee3c tri\u1ec3n khai v\u00e0o m\u1ed9t ng\u00e0y ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u c\u1ed1 \u0111\u1ecbnh m\u00e0 tr\u01b0\u1edbc \u0111\u00f3 kh\u00f4ng c\u00f3 b\u1ea5t c\u1ee9 th\u01b0\u01a1ng hi\u1ec7u m\u1edbi v\u00e0 c\u0169 n\u00e0o \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 r\u1ed9ng r\u00e3i.<\/p>\n\n\n\n<p>R\u00f5 r\u00e0ng, k\u1ecbch b\u1ea3n ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u n\u00e0y kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng c\u00f3 t\u00ednh th\u1ef1c t\u1ebf nh\u01b0ng n\u1ebfu vi\u1ec7c ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u ph\u1ee5 thu\u1ed9c ph\u1ea3i ng\u00e2n s\u00e1ch ho\u1eb7c nh\u1eefng \u0111i\u1ec1u ki\u1ec7n h\u1ea1n ch\u1ebf kh\u00e1c th\u00ec vi\u1ec7c x\u00e1c \u0111\u1ecbnh m\u1ee5c \u0111\u00edch v\u00e0 chi\u1ebfn l\u01b0\u1ee3c r\u00f5 r\u00e0ng l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng. V\u1eady n\u00ean nh\u1eefng n\u1ed9i dung c\u00f3 kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb nhi\u1ec1u nh\u1ea5t c\u1ea7n \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt \u0111\u1ea7u ti\u00ean.<\/p>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>B\u00e0i h\u1ecdc kinh nghi\u1ec7m, quy tr\u00ecnh <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/thay-doi-logo\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>thay \u0111\u1ed5i logo<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/xay-dung-thuong-hieu\/6-buoc-thiet-ke-thuong-hieu-chuan-quoc-te\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Quy tr\u00ecnh thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/vi-du-tai-dinh-vi-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>V\u00ed d\u1ee5 t\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">B\u01b0\u1edbc 5: Ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i b\u1ed9<\/h3>\n\n\n\n<p>M\u1ed9t s\u1ef1 ki\u1ec7n ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng lu\u00f4n \u0111\u01b0\u1ee3c b\u1eaft \u0111\u1ea7u t\u1eeb trong doanh nghi\u1ec7p tr\u01b0\u1edbc khi c\u00f4ng b\u1ed1 ra b\u00ean ngo\u00e0i.<\/p>\n\n\n\n<p>Theo \u0111\u00f3, t\u1ea5t c\u1ea3 c\u00e1c c\u01a1 quan n\u1ed9i b\u1ed9, l\u00e3nh \u0111\u1ea1o c\u1ea5p cao, th\u00e0nh vi\u00ean h\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb cho t\u1edbi nh\u00e2n vi\u00ean ph\u1ea3i hi\u1ec3u k\u1ef9 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u m\u1edbi. H\u1ecd s\u1ebd l\u00e0 nh\u1eefng \u0111\u1ea1i s\u1ee9 truy\u1ec1n t\u1ea3i nh\u1eefng th\u00f4ng \u0111i\u1ec7p c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch ch\u00e2n th\u1ef1c v\u00e0 h\u1ea5p d\u1eabn nh\u1ea5t.<\/p>\n\n\n\n<p>\u0110\u1ed3ng th\u1eddi, ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u trong n\u1ed9i b\u1ed9 tr\u01b0\u1edbc c\u0169ng l\u00e0 c\u01a1 h\u1ed9i qu\u00fd gi\u00e1 \u0111\u1ec3 \u0111\u1ed9i ng\u0169 CEO th\u00fac gi\u1ee5c m\u1ecdi ng\u01b0\u1eddi l\u00e0m vi\u1ec7c ch\u0103m ch\u1ec9 h\u01a1n th\u00f4ng qua vi\u1ec7c ph\u00e1c th\u1ea3o nh\u1eefng s\u1ea3n ph\u1ea9m trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<p>C\u00f9ng v\u1edbi \u0111\u00f3, vi\u1ec7c gi\u1edbi thi\u1ec7u cho nh\u00e2n vi\u00ean th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i m\u1edbi nh\u01b0: m\u1ee5c \u0111\u00edch, s\u1ee9 m\u1ec7nh, t\u1ea7m nh\u00ecn v\u00e0 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u s\u1ebd l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 n\u00eau r\u00f5 h\u01b0\u1edbng \u0111i v\u00e0 nguy\u00ean t\u1eafc c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u m\u1edbi.<\/p>\n\n\n\n<p>B\u00eanh c\u1ea1nh \u0111\u00f3, h\u00e3y cung c\u1ea5p th\u00eam t\u00e0i li\u1ec7u cho c\u00e1c \u0111\u1ed1i t\u00e1c li\u00ean quan. Ch\u00fang \u0111\u01b0\u1ee3c xem nh\u01b0 m\u1ed9t b\u1ea3n h\u01b0\u1edbng d\u1eabn r\u00f5 r\u00e0ng v\u1ec1 c\u00e1ch m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n n\u00ean \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n trong m\u1ecdi ho\u00e0n c\u1ea3nh.<\/p>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>C\u00e1ch vi\u1ebft <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/tam-nhin-va-su-menh\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>t\u1ea7m nh\u00ecn v\u00e0 s\u1ee9 m\u1ec7nh<\/strong><\/a><\/li>\n\n\n\n<li>C\u00e1ch vi\u1ebft <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/tuyen-ngon-dinh-vi\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>tuy\u00ean ng\u00f4n \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li>\n\n\n\n<li>C\u00e1ch thi\u1ebft k\u1ebf <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/trai-nghiem-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li>\n\n\n\n<li>C\u00e1ch <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/brand-loyalty\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh<\/strong><\/a> v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<\/ul>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">B\u01b0\u1edbc 6: Ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u tr\u01b0\u1edbc c\u00f4ng ch\u00fang<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/10\/su-kien-ra-mat-thuong-hieu-truoc-cong-chung.jpg\" alt=\"Ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u tr\u01b0\u1edbc c\u00f4ng ch\u00fang\" class=\"wp-image-35890\" title=\"Ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u tr\u01b0\u1edbc c\u00f4ng ch\u00fang\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/10\/su-kien-ra-mat-thuong-hieu-truoc-cong-chung.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/10\/su-kien-ra-mat-thuong-hieu-truoc-cong-chung-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/10\/su-kien-ra-mat-thuong-hieu-truoc-cong-chung-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p>H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng khi t\u1ea5t c\u1ea3 c\u00e1c t\u00e0i s\u1ea3n v\u00e0 k\u00eanh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 \u0111\u01b0\u1ee3c chu\u1ea9n b\u1ecb, c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng tr\u01b0\u1edbc khi ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft v\u00e0 c\u00e1c b\u00ean li\u00ean quan n\u1ed9i b\u1ed9 \u0111\u00e3 d\u1ea7n l\u00e0m quen v\u1edbi th\u01b0\u01a1ng hi\u1ec7u m\u1edbi th\u00ec b\u1ea1n n\u00ean gi\u1edbi thi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u m\u1edbi v\u1edbi b\u00ean ngo\u00e0i.<\/p>\n\n\n\n<p>Tr\u01b0\u1edbc ng\u00e0y ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u tr\u01b0\u1edbc c\u00f4ng ch\u00fang b\u1ea1n c\u1ea7n ph\u1ea3i ho\u00e0n th\u00e0nh vi\u1ec7c cu\u1ed1i c\u00f9ng c\u1ea7n l\u00e0m.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5 nh\u01b0: K\u00edch ho\u1ea1t website m\u1edbi, c\u1eadp nh\u1eadt m\u1ea1ng x\u00e3 h\u1ed9i, g\u1eedi mail v\u00e0 \u0111\u0103ng b\u00e0i th\u00f4ng c\u00e1o b\u00e1o ch\u00ed&#8230;<\/p>\n\n\n\n<p>Ngo\u00e0i ra, m\u1ed9t s\u1ef1 ki\u1ec7n \u0103n m\u1eebng ho\u00e0nh tr\u00e1ng c\u00f9ng v\u1edbi b\u00e0i ph\u00e1t bi\u1ec3u truy\u1ec1n c\u1ea3m h\u1ee9ng c\u1ee7a CEO s\u1ebd l\u00e0 \u00fd t\u01b0\u1edfng \u0111\u1ec3 ho\u00e0n th\u00e0nh m\u1ed9t s\u1ef1 ki\u1ec7n ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng vang d\u1ed9i.<\/p>\n\n\n\n<p>Cu\u1ed1i c\u00f9ng, h\u00e3y l\u1eafng nghe nh\u1eefng ph\u1ea3n \u1ee9ng v\u00e0 \u00fd ki\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng. T\u1ea5t nhi\u00ean s\u1ebd c\u00f3 nh\u1eefng \u00fd ki\u1ebfn t\u00edch c\u1ef1c v\u00e0 ti\u00eau c\u1ef1c.<\/p>\n\n\n\n<p>\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 doanh nghi\u1ec7p c\u1ea7n d\u1ef1 \u0111o\u00e1n v\u00e0 chu\u1ea9n b\u1ecb k\u1ebf ho\u1ea1ch k\u1ef9 l\u01b0\u1ee1ng \u0111\u1ec3 ch\u1ed1ng l\u1ea1i nh\u1eefng ch\u1ec9 tr\u00edch, gi\u1ea3i th\u00edch \u00fd ngh\u0129a \u0111\u1eb1ng sau&#8230; N\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng nh\u1eefng ch\u1ec9 tr\u00edch, c\u01a1 h\u1ed9i \u0111\u1ec3 s\u1ef1 ki\u1ec7n ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean viral l\u00e0 r\u1ea5t cao.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e6efff\"><em>Xem ngay <strong><a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/digital-marketing-tong-the\/\" target=\"_blank\" rel=\"noreferrer noopener\">d\u1ecbch v\u1ee5 Digital Marketing t\u1ed5ng th\u1ec3<\/a><\/strong> c\u1ee7a Sao Kim Branding. Gi\u1ea3i ph\u00e1p h\u1ed7 tr\u1ee3 m\u1ea1nh m\u1ebd chi\u1ebfn d\u1ecbch ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u m\u1edbi qua c\u00e1c k\u00eanh digital. Tri\u1ec3n khai, theo d\u00f5i, \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 tr\u00ean t\u1eebng \u0111\u1ed3ng chi ph\u00ed.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">B\u01b0\u1edbc 7: Duy tr\u00ec &amp; ph\u00e1t tri\u1ec3n<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/10\/duy-tri-va-phat-trien-thuong-hieu-sau-khi-ra-mat.jpg\" alt=\"Duy tr\u00ecn v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u sau khi ra m\u1eaft\" class=\"wp-image-35891\" title=\"Duy tr\u00ecn v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u sau khi ra m\u1eaft\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/10\/duy-tri-va-phat-trien-thuong-hieu-sau-khi-ra-mat.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/10\/duy-tri-va-phat-trien-thuong-hieu-sau-khi-ra-mat-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/10\/duy-tri-va-phat-trien-thuong-hieu-sau-khi-ra-mat-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p>M\u1ed9t s\u1ef1 ki\u1ec7n ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng ch\u1ec9 l\u00e0 b\u01b0\u1edbc kh\u1edfi \u0111\u1ea7u cho th\u01b0\u01a1ng hi\u1ec7u m\u1edbi. Ch\u00fang ch\u1ec9 l\u00e0 b\u01b0\u1edbc t\u1ea1o ti\u1ec1n \u0111\u1ec1 cho vi\u1ec7c t\u1ea1o nh\u1eefng n\u1ed9i dung m\u1edbi, chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb, s\u00e1ng ki\u1ebfn qu\u1ea3ng c\u00e1o,&#8230;<\/p>\n\n\n\n<p>B\u1ea1n c\u1ea7n ti\u1ebfp t\u1ee5c duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u li\u00ean t\u1ee5c. H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n lu\u00f4n \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n theo c\u00e1c nguy\u00ean t\u1eafc nh\u1ea5t \u0111\u1ecbnh v\u00e0 t\u00ednh nh\u1ea5t qu\u00e1n.<\/p>\n\n\n\n<p>H\u00e3y s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 theo d\u00f5i th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 \u0111o l\u01b0\u1eddng v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c s\u00e1ng ki\u1ebfn x\u00e2y d\u1ef1ng l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o b\u1ea1n \u0111ang t\u1eadn d\u1ee5ng t\u1ed1i \u0111a th\u01b0\u01a1ng hi\u1ec7u m\u1edbi c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/www.google.com\/alerts?hl=vi\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">C\u00e0i \u0111\u1eb7t Google Alert<\/a><\/strong> \u0111\u1ec3 nh\u1eadn th\u00f4ng b\u00e1o v\u1ec1 c\u00e1c ch\u1ee7 \u0111\u1ec1 tr\u00ean internet<\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/cai-dat-google-analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>C\u00e0i \u0111\u1eb7t Google Analytics<\/strong><\/a> \u0111\u1ec3 theo d\u00f5i, ph\u00e2n t\u00edch t\u01b0\u01a1ng t\u00e1c tr\u00ean website<\/li>\n\n\n\n<li>S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 Social Listening (Sprout Social, SMCC&#8230;) \u0111\u1ec3 theo d\u00f5i c\u1ed9ng \u0111\u1ed3ng th\u1ea3o lu\u1eadn \u0111i\u1ec1u g\u00ec tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/li>\n<\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>C\u00f9ng v\u1edbi \u0111\u00f3, vi\u1ec7c ti\u1ebfn h\u00e0nh ki\u1ec3m tra th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecbnh k\u1ef3 s\u1ebd \u0111\u1ea3m b\u1ea3o r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111ang ho\u1ea1t \u0111\u1ed9ng v\u1edbi hi\u1ec7u su\u1ea5t cao nh\u1ea5t, kh\u00e1c bi\u1ec7t ho\u00e0n to\u00e0n v\u00e0 t\u1eadn d\u1ee5ng t\u1ed1t c\u00e1c c\u01a1 h\u1ed9i trong b\u1ed1i c\u1ea3nh c\u1ea1nh tranh.<\/p>\n\n\n\n<p><em>&gt; \u0110\u1ecdc th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/quan-tri-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Quy tr\u00ecnh qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/em><\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">T\u1ea1m k\u1ebft v\u1ec1 ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p>B\u1ea1n c\u1ea7n d\u00e0nh th\u1eddi gian t\u1eadp trung v\u00e0 n\u0103ng l\u01b0\u1ee3ng cho chi\u1ebfn d\u1ecbch <strong>ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u<\/strong> \u0111\u1ec3 t\u1ea1o ra s\u1ee9c \u1ea3nh h\u01b0\u1edfng trong m\u1eaft c\u00f4ng ch\u00fang.<\/p>\n\n\n\n<p>\u0110\u1ec3 \u0111\u1ea3m b\u1ea3o ho\u1ea1t \u0111\u1ed9ng ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u c\u00f3 hi\u1ec7u qu\u1ea3, h\u00e3y ti\u1ebfn h\u00e0nh l\u1eadp k\u1ebf ho\u1ea1ch tr\u01b0\u1edbc v\u00e0 ch\u00fa \u00fd \u0111\u1ebfn c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0: \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, k\u00eanh truy\u1ec1n th\u00f4ng, th\u1eddi gian v\u00e0 s\u1ef1 gi\u00e1m s\u00e1t ch\u1eb7t ch\u1ebd. C\u00f3 nh\u01b0 v\u1eady, b\u1ea1n m\u1edbi c\u00f3 th\u1ec3 ch\u1eafc ch\u1eafn n\u1eafm \u0111\u01b0\u1ee3c th\u1eddi \u0111i\u1ec3m \u0111\u1ec3 th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e5eeff\"><em>&gt; N\u1ebfu b\u1ea1n c\u1ea7n m\u1ed9t \u0111\u01a1n v\u1ecb chuy\u00ean nghi\u1ec7p h\u1ed7 tr\u1ee3, xem ngay <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/launching\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>d\u1ecbch v\u1ee5 ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u m\u1edbi<\/strong><\/a> &#8211; ho\u1eb7c li\u00ean h\u1ec7 t\u01b0 v\u1ea5n qua hotline <strong><a href=\"tel:0964699499\" target=\"_blank\" rel=\"noreferrer noopener\">0964.699.499<\/a><\/strong> ho\u1eb7c <strong><a href=\"mailto:contact@saokim.com.vn\" target=\"_blank\" rel=\"noreferrer noopener\">contact@saokim.com.vn<\/a><\/strong>.<\/em> <\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><br>Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Sao Kim t\u1ea1i:&nbsp;<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Blog Sao Kim<\/strong><\/a>,&nbsp;<a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>C\u1ea9m Nang Sao Kim<\/strong><\/a>&nbsp;<\/p>\n\n\n\n<p><strong>Facebook:<\/strong>&nbsp;<a href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p><strong>Case study Behance<\/strong>:&nbsp;<a href=\"https:\/\/www.behance.net\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p>#SaoKim #SaoKimBranding #BrandLaunch #RaMatThuongHieu<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>T\u00ecm hi\u1ec3u ngay quy tr\u00ecnh 7 b\u01b0\u1edbc \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u m\u1edbi (Brand Launch) th\u00e0nh c\u00f4ng, t\u1ea1o \u1ea5n t\u01b0\u1ee3ng trong m\u1eaft c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau.<\/p>\n","protected":false},"author":24,"featured_media":35885,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195],"tags":[],"class_list":["post-35831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cam-nang"],"acf":[],"views":1764,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/35831","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=35831"}],"version-history":[{"count":1,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/35831\/revisions"}],"predecessor-version":[{"id":56319,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/35831\/revisions\/56319"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/35885"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=35831"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=35831"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=35831"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}