{"id":37384,"date":"2022-12-19T13:34:33","date_gmt":"2022-12-19T06:34:33","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=37384"},"modified":"2022-12-19T13:46:26","modified_gmt":"2022-12-19T06:46:26","slug":"su-kien-thuong-hieu","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/su-kien-thuong-hieu\/","title":{"rendered":"Brand Event: H\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng s\u1ef1 ki\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u1ea5n t\u01b0\u1ee3ng"},"content":{"rendered":"\n<p><em>Chia s\u1ebb h\u01b0\u1edbng d\u1eabn x\u00e2y d\u1ef1ng m\u1ed9t s\u1ef1 ki\u1ec7n th\u01b0\u01a1ng hi\u1ec7u (Brand Event) h\u1ea5p d\u1eabn, t\u0103ng c\u01b0\u1eddng s\u1ef1 k\u1ebft n\u1ed1i gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"625\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/brand-event-campaign-su-kien-thuong-hieu.jpg\" alt=\"Brand Event: S\u1ef1 ki\u1ec7n th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-38082\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/brand-event-campaign-su-kien-thuong-hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/brand-event-campaign-su-kien-thuong-hieu-300x156.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/brand-event-campaign-su-kien-thuong-hieu-768x400.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Hi\u1ec3u r\u00f5 s\u1ee9c m\u1ea1nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 ch\u00eca kh\u00f3a th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>Th\u01b0\u01a1ng hi\u1ec7u gi\u00fap kh\u00e1ch h\u00e0ng m\u1ed9t h\u00ecnh th\u00e0nh c\u1ea3m nh\u1eadn v\u00f4 c\u00f9ng \u0111\u1ed9c \u0111\u00e1o v\u1ec1 doanh nghi\u1ec7p m\u00e0 kh\u00f4ng th\u1ec3 t\u00ecm th\u1ea5y \u1edf \u0111\u00e2u kh\u00e1c.<\/p>\n\n\n\n<p>Khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00fang c\u00e1ch, doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 n\u1ed5i b\u1eadt so v\u1edbi b\u1ea5t k\u1ef3 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh n\u00e0o v\u00e0 \u0111\u01b0\u1ee3c kh\u00e1n gi\u1ea3 c\u00f4ng nh\u1eadn m\u00e0 kh\u00f4ng c\u1ea7n tr\u1ef1c ti\u1ebfp g\u1ecdi t\u00ean ho\u1eb7c gi\u1ea3i th\u00edch c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>V\u00e0 m\u1ed9t trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u hay b\u1ecb b\u1ecf qua l\u00e0 <strong>s\u1ef1 ki\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong> (<strong>Brand Event<\/strong>). S\u1ef1 ki\u1ec7n th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o ra s\u1ef1 g\u1eafn k\u1ebft, t\u0103ng c\u01b0\u1eddng nh\u1eadn bi\u1ebft v\u00e0 s\u1ef1 hi\u1ec7n di\u1ec7n nh\u1ea5t qu\u00e1n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd t\u00ecm hi\u1ec3u v\u1ec1 s\u1ef1 ki\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec, c\u00e1ch \u0111\u1ec3 c\u1ea3i thi\u1ec7n s\u1ef1 ki\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">1. S\u1ef1 ki\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/h2>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/su-kien-thuong-hieu-la-gi.jpg\" alt=\"S\u1ef1 ki\u1ec7n th\u01b0\u01a1ng hi\u1ec7u (Brand Event) l\u00e0 g\u00ec\" class=\"wp-image-38084\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/su-kien-thuong-hieu-la-gi.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/su-kien-thuong-hieu-la-gi-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/su-kien-thuong-hieu-la-gi-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>S\u1ef1 ki\u1ec7n th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb trong \u0111\u00f3 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o m\u1ed9t s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t (c\u00f3 th\u1ec3 online, offline ho\u1eb7c k\u1ebft h\u1ee3p) \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean n\u1ed5i b\u1eadt so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, khi\u1ebfn n\u00f3 \u0111\u00e1ng nh\u1edb h\u01a1n trong suy ngh\u0129 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n<p>M\u1ed9t s\u1ef1 ki\u1ec7n th\u01b0\u01a1ng hi\u1ec7u thi\u00ean v\u1ec1 vi\u1ec7c th\u00fac \u0111\u1ea9y c\u1ea3m x\u00fac v\u00e0 s\u1ef1 k\u1ebft n\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. N\u00f3 kh\u00e1c bi\u1ec7t v\u1edbi s\u1ef1 ki\u1ec7n b\u00e1n h\u00e0ng hay h\u1ed9i ch\u1ee3.<\/p>\n\n\n\n<p>Nh\u00ecn chung, s\u1ef1 ki\u1ec7n th\u01b0\u01a1ng hi\u1ec7u k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n v\u00e0 n\u00f3i l\u00ean nhi\u1ec1u \u0111i\u1ec1u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n \u0111\u00f3.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">2. T\u1ea1i sao s\u1ef1 ki\u1ec7n th\u01b0\u01a1ng hi\u1ec7u quan tr\u1ecdng?<\/h2>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/tai-sao-su-kien-thuong-hieu-quan-trong.jpg\" alt=\"T\u1ea1i sao s\u1ef1 ki\u1ec7n th\u01b0\u01a1ng hi\u1ec7u quan tr\u1ecdng, l\u1ee3i \u00edch c\u1ee7a s\u1ef1 ki\u1ec7n th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-38085\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/tai-sao-su-kien-thuong-hieu-quan-trong.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/tai-sao-su-kien-thuong-hieu-quan-trong-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/tai-sao-su-kien-thuong-hieu-quan-trong-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>M\u1eb7c d\u00f9 tr\u01b0\u1edbc \u0111\u00e2y, vi\u1ec7c t\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u00f3 v\u1ebb nh\u01b0 l\u00e0 kh\u00f4ng b\u1eaft bu\u1ed9c, nh\u01b0ng th\u1ebf gi\u1edbi kinh doanh ng\u00e0y nay cho ch\u00fang ta bi\u1ebft r\u1eb1ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<p>V\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 th\u00fac \u0111\u1ea9y tr\u1ea3i nghi\u1ec7m, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u1ea1o ra c\u1ea3m x\u00fac t\u00edch c\u1ef1c cho \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, \u0111i\u1ec1u m\u00e0 s\u1ef1 ki\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u00e0m t\u1ed1t nh\u1ea5t.<\/p>\n\n\n\n<p>Khi b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m \u0111\u00e1ng nh\u1edb cho kh\u00e1n gi\u1ea3, n\u00f3 s\u1ebd d\u1eabn \u0111\u1ebfn s\u1ef1 k\u1ebft n\u1ed1i m\u1ea1nh m\u1ebd h\u01a1n gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. S\u1ef1 ki\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u0169ng gi\u00fap:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>T\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m h\u1ea5p d\u1eabn.<\/li><li>H\u1ed7 tr\u1ee3 ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3ng c\u00e1o t\u1ed1t h\u01a1n.<\/li><li>X\u00e2y d\u1ef1ng l\u00f2ng tin trong ng\u00e0nh.<\/li><li>C\u1ea3i thi\u1ec7n s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a nh\u00e2n vi\u00ean.<\/li><li>Mang l\u1ea1i kh\u00e1ch h\u00e0ng v\u00e0 kh\u00e1n gi\u1ea3 m\u1edbi.<\/li><li>T\u0103ng gi\u00e1 tr\u1ecb doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/li><li>T\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/li><\/ul>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">3. 4 Th\u00e0nh ph\u1ea7n ch\u00ednh c\u1ee7a s\u1ef1 ki\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p>C\u00f3 nhi\u1ec1u y\u1ebfu t\u1ed1 ri\u00eang l\u1ebb kh\u00e1c nhau t\u1ea1o n\u00ean m\u1ed9t s\u1ef1 ki\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>\u0110\u1ec3 c\u00f3 m\u1ed9t s\u1ef1 ki\u1ec7n th\u1ef1c s\u1ef1 th\u00e0nh c\u00f4ng, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 t\u1eebng y\u1ebfu t\u1ed1 n\u00e0y ph\u1ea3i ph\u1ed1i h\u1ee3p ch\u1eb7t ch\u1ebd v\u1edbi nhau \u0111\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m m\u00e0 kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n s\u1ebd c\u1ea3m th\u1ea5y th\u00edch th\u00fa, b\u1ea5t k\u1ec3 b\u1ea1n t\u1ed5 ch\u1ee9c lo\u1ea1i s\u1ef1 ki\u1ec7n n\u00e0o (Online hay l\u00e0 Offline).<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t s\u1ed1 th\u00e0nh ph\u1ea7n ch\u00ednh b\u1ea1n n\u00ean l\u01b0u t\u00e2m:<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">3.1. Logo s\u1ef1 ki\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>M\u1eb7c d\u00f9 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 logo ri\u00eang, nh\u01b0ng logo s\u1ef1 ki\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n ph\u1ea3i l\u00e0 duy nh\u1ea5t.<\/p>\n\n\n\n<p>N\u00f3 c\u00f3 th\u1ec3 c\u00f3 m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 t\u01b0\u01a1ng t\u1ef1 v\u1edbi logo th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, ch\u1eb3ng h\u1ea1n nh\u01b0 m\u00e0u s\u1eafc ho\u1eb7c h\u00ecnh d\u00e1ng, bi\u1ec3u t\u01b0\u1ee3ng t\u01b0\u01a1ng t\u1ef1, nh\u01b0ng ph\u1ea3i l\u00e0 d\u1ea5u \u1ea5n d\u1ec5 nh\u1eadn bi\u1ebft cho ch\u00ednh s\u1ef1 ki\u1ec7n \u0111\u00f3.<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng \u0111i\u1ec3m x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh cho s\u1ef1 ki\u1ec7n, v\u00ec v\u1eady h\u00e3y d\u00e0nh th\u1eddi gian c\u1ee7a b\u1ea1n \u0111\u1ec3 t\u1ea1o ra m\u1ed9t logo s\u1ef1 ki\u1ec7n ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"660\" height=\"660\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/logo-Coutdown-party-2015-cua-Heiniken.jpg\" alt=\"\" class=\"wp-image-38078\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/logo-Coutdown-party-2015-cua-Heiniken.jpg 660w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/logo-Coutdown-party-2015-cua-Heiniken-300x300.jpg 300w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">3.2. Key Visual<\/h3>\n\n\n\n<p>Key Visual l\u00e0 m\u1ed9t h\u00ecnh \u1ea3nh ch\u00ednh, \u1ea9n ch\u1ee9a nhi\u1ec1u \u00fd ngh\u0129a m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau nh\u00ecn v\u00e0 c\u1ea3m nh\u1eadn. \u0110\u00e2y l\u00e0 h\u00ecnh \u1ea3nh xu\u1ea5t hi\u1ec7n xuy\u00ean su\u1ed1t s\u1ef1 ki\u1ec7n.<\/p>\n\n\n\n<p>Key visual c\u0169ng l\u00e0 ngu\u1ed3n c\u1ea3m h\u1ee9ng \u0111\u1ec3 t\u1ea1o ra c\u00e1c \u1ea5n ph\u1ea9m li\u00ean quan, s\u1eed d\u1ee5ng trong s\u1ef1 ki\u1ec7n nh\u01b0: V\u00e9 m\u1eddi, video, b\u00e0i \u0111\u0103ng m\u1ea1ng x\u00e3 h\u1ed9i, landing page \u0111\u0103ng k\u00fd tham gia s\u1ef1 ki\u1ec7n, trang ph\u1ee5c &#8230;<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/key-visual-su-kien-thuong-hieu-ky-niem-20-nam-thanh-lap-cua-cen-group.png\" alt=\"\" class=\"wp-image-38077\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/key-visual-su-kien-thuong-hieu-ky-niem-20-nam-thanh-lap-cua-cen-group.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/key-visual-su-kien-thuong-hieu-ky-niem-20-nam-thanh-lap-cua-cen-group-300x169.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/key-visual-su-kien-thuong-hieu-ky-niem-20-nam-thanh-lap-cua-cen-group-768x432.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Key Visual s\u1ef1 ki\u1ec7n th\u01b0\u01a1ng hi\u1ec7u k\u1ef7 ni\u1ec7m 20 n\u0103m th\u00e0nh l\u1eadp c\u1ee7a Cen Group do Sao Kim thi\u1ebft k\u1ebf<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"660\" height=\"469\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Key-Visual-Countdown-Party-2016-Cua-Heiniken.jpg\" alt=\"\" class=\"wp-image-38079\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Key-Visual-Countdown-Party-2016-Cua-Heiniken.jpg 660w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Key-Visual-Countdown-Party-2016-Cua-Heiniken-300x213.jpg 300w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Key Visual s\u1ef1 ki\u1ec7n Heineken Countdown Party (2016)<\/p>\n\n\n\n<p>M\u00e0u s\u1eafc, \u0111\u1ed3 h\u1ecda v\u00e0 ph\u00f4ng ch\u1eef m\u00e0 b\u1ea1n s\u1eed d\u1ee5ng trong th\u01b0\u01a1ng hi\u1ec7u s\u1ef1 ki\u1ec7n c\u1ee7a m\u00ecnh l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng kh\u00e1c \u0111\u1ec3 th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<p>M\u1eb7c d\u00f9 thi\u1ebft k\u1ebf c\u1ee7a s\u1ef1 ki\u1ec7n th\u01b0\u01a1ng hi\u1ec7u n\u00ean \u0111\u1ed9c \u0111\u00e1o nh\u01b0ng v\u1eabn c\u1ea7n tu\u00e2n theo Brand Guideline \u0111\u1ec3 gi\u00fap gi\u1eef th\u00fac \u0111\u1ea9y nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. \u0110\u1eb7c bi\u1ec7t l\u00e0 duy tr\u00ec s\u1ef1 nh\u1ea5t qu\u00e1n tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">3.3. Ch\u1ee7 \u0111\u1ec1 s\u1ef1 ki\u1ec7n<\/h3>\n\n\n\n<p>Ch\u1ee7 \u0111\u1ec1 s\u1ef1 ki\u1ec7n th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n d\u01b0\u1edbi d\u1ea1ng c\u00e2u kh\u1ea9u hi\u1ec7u ho\u1eb7c ph\u1ee5 \u0111\u1ec1 cho ch\u00ednh ti\u00eau \u0111\u1ec1 s\u1ef1 ki\u1ec7n.<\/p>\n\n\n\n<p>N\u00f3 gi\u00fap b\u1ea1n truy\u1ec1n \u0111\u1ea1t c\u00e1c m\u1ee5c ti\u00eau v\u00e0 m\u1ee5c \u0111\u00edch c\u1ee7a s\u1ef1 ki\u1ec7n ch\u1ec9 b\u1eb1ng m\u1ed9t v\u00e0i t\u1eeb, c\u00f3 th\u1ec3 gi\u00fap thu h\u00fat kh\u00e1n gi\u1ea3 m\u1edbi ngay l\u1eadp t\u1ee9c m\u00e0 kh\u00f4ng c\u1ea7n h\u1ecd ph\u1ea3i nghi\u00ean c\u1ee9u xem s\u1ef1 ki\u1ec7n \u0111\u00f3 l\u00e0 g\u00ec.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">3.4. Kh\u00f4ng gian<\/h3>\n\n\n\n<p>Kh\u00f4ng gian s\u1ef1 ki\u1ec7n l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn ph\u1ea7n l\u1edbn s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a s\u1ef1 ki\u1ec7n. D\u1ef1a v\u00e0o m\u1ee5c ti\u00eau v\u00e0 key visual c\u1ee7a s\u1ef1 ki\u1ec7n, b\u1ea1n c\u00f3 th\u1ec3 quy\u1ebft \u0111\u1ecbnh kh\u00f4ng gian t\u1ed5 ch\u1ee9c s\u1ebd \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf nh\u01b0 th\u1ebf n\u00e0o, \u0111\u1ecba \u0111i\u1ec3m \u1edf \u0111\u00e2u.<\/p>\n\n\n\n<p>\u0110\u1ecba \u0111i\u1ec3m t\u1ed5 ch\u1ee9c thu\u1eadn ti\u1ec7n gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi tham gia h\u01a1n, kh\u00f4ng gian \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf t\u1ed1t gi\u00fap b\u1ea1n t\u1ea1o ra c\u00e1c tr\u1ea3i nghi\u1ec7m \u0111\u1eb7c bi\u1ec7t v\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p t\u1ed1t h\u01a1n.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">3.5. Th\u00f4ng \u0111i\u1ec7p<\/h3>\n\n\n\n<p>Th\u00f4ng \u0111i\u1ec7p cho s\u1ef1 ki\u1ec7n c\u1ee7a b\u1ea1n l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng, trong s\u1ef1 ki\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>S\u1ef1 ki\u1ec7n c\u00f3 ph\u1ea3i l\u00e0 m\u1ed9t h\u1ed9i ngh\u1ecb chuy\u00ean \u0111\u1ec1 cao c\u1ea5p? Hay m\u1ed9t h\u1ed9i th\u1ea3o gi\u00e1o d\u1ee5c? Hay s\u1ef1 ki\u1ec7n \u0111\u00f3n ch\u00e0o n\u0103m m\u1edbi?<\/p>\n\n\n\n<p>Lo\u1ea1i t\u1eeb ng\u1eef v\u00e0 th\u00f4ng \u0111i\u1ec7p b\u1ea1n s\u1eed d\u1ee5ng trong th\u00f4ng \u0111i\u1ec7p s\u1ef1 ki\u1ec7n gi\u00fap th\u1ec3 hi\u1ec7n r\u00f5 h\u01a1n m\u1ee5c ti\u00eau v\u00e0 m\u1ee5c \u0111\u00edch cu\u1ed1i c\u00f9ng c\u1ee7a s\u1ef1 ki\u1ec7n.<\/p>\n\n\n\n<p>V\u00e0 \u0111\u1ec3 t\u1ea1o ra \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p v\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p, n\u1ed9i dung c\u1ee7a s\u1ef1 ki\u1ec7n l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">3.6. N\u1ed9i dung s\u1ef1 ki\u1ec7n<\/h3>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/noi-dung-su-kien-thuong-hieu.jpg\" alt=\"N\u1ed9i dung s\u1ef1 ki\u1ec7n th\u01b0\u01a1ng hi\u1ec7u quan tr\u1ecdng nh\u1ea5t\" class=\"wp-image-38083\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/noi-dung-su-kien-thuong-hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/noi-dung-su-kien-thuong-hieu-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/noi-dung-su-kien-thuong-hieu-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>C\u00f3 th\u1ec3 n\u00f3i r\u1eb1ng, n\u1ed9i dung l\u00e0 linh h\u1ed3n c\u1ee7a s\u1ef1 ki\u1ec7n, t\u1ea5t c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c ch\u1ec9 nh\u1eb1m g\u00f3p ph\u1ea7n khi\u1ebfn n\u1ed9i dung ch\u00ednh th\u00eam ph\u1ea7n h\u1ea5p d\u1eabn v\u00e0 th\u00fac \u0111\u1ea9y m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a s\u1ef1 ki\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>N\u1ed9i dung chi\u1ebfm ph\u1ea7n l\u1edbn th\u1eddi gian s\u1ef1 ki\u1ec7n, do \u0111\u00f3 c\u1ea3m nh\u1eadn c\u1ee7a ng\u01b0\u1eddi tham gia l\u00e0 t\u00edch c\u1ef1c (hay ti\u00eau c\u1ef1c) ch\u00ednh l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a n\u1ed9i dung s\u1ef1 ki\u1ec7n.<\/p>\n\n\n\n<p>N\u1ed9i dung c\u00f3 th\u1ec3 bao g\u1ed3m:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>B\u00e0i thuy\u1ebft tr\u00ecnh<\/li><li>\u00c2m nh\u1ea1c<\/li><li>Trao gi\u1ea3i<\/li><li>Tr\u00f2 ch\u01a1i giao l\u01b0u v\u1edbi kh\u00e1n gi\u1ea3<\/li><li>Ch\u1ee5p \u1ea3nh<\/li><li>Kh\u00e1m ph\u00e1, tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m<\/li><\/ul>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">4. 5 \u00dd t\u01b0\u1edfng gi\u00fap x\u00e2y d\u1ef1ng s\u1ef1 ki\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p>B\u00e2y gi\u1edd b\u1ea1n \u0111\u00e3 bi\u1ebft nh\u1eefng lo\u1ea1i y\u1ebfu t\u1ed1 n\u00e0o n\u00ean \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o th\u01b0\u01a1ng hi\u1ec7u s\u1ef1 ki\u1ec7n c\u1ee7a m\u00ecnh, h\u00e3y xem m\u1ed9t s\u1ed1 n\u1ec1n t\u1ea3ng, k\u00eanh v\u00e0 s\u1ea3n ph\u1ea9m kh\u00e1c nhau m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ef1 ki\u1ec7n c\u1ee7a m\u00ecnh t\u1edbi kh\u00e1n gi\u1ea3.<\/p>\n\n\n\n<p>M\u1ee5c ti\u00eau c\u1ee7a b\u1ea5t k\u1ef3 t\u1ed5 ch\u1ee9c n\u00e0o l\u00e0 c\u00f3 m\u1ed9t s\u1ef1 ki\u1ec7n thu h\u00fat \u0111\u00f4ng \u0111\u1ea3o ng\u01b0\u1eddi tham d\u1ef1 v\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c y\u1ebfu t\u1ed1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n trong ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3ng c\u00e1o s\u1ebd gi\u00fap t\u1ea1o s\u1ef1 g\u1eafn k\u1ebft c\u1ee7a s\u1ef1 ki\u1ec7n tr\u01b0\u1edbc khi s\u1ef1 ki\u1ec7n b\u1eaft \u0111\u1ea7u.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">4.1. C\u1eadp nh\u1eadt trang web c\u1ee7a b\u1ea1n<\/h3>\n\n\n\n<p>Trang web l\u00e0 trung t\u00e2m c\u1ee7a t\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n, v\u00ec v\u1eady \u0111\u1ea3m b\u1ea3o r\u1eb1ng trang web c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt \u0111\u1ec3 qu\u1ea3ng b\u00e1 c\u00e1c s\u1ef1 ki\u1ec7n s\u1eafp t\u1edbi l\u00e0 ch\u00eca kh\u00f3a th\u00e0nh c\u00f4ng cho ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>C\u00f3 m\u1ed9t banner ho\u1eb7c th\u00f4ng b\u00e1o b\u1eadt l\u00ean cho kh\u00e1ch truy c\u1eadp m\u1edbi bi\u1ebft v\u1ec1 s\u1ef1 ki\u1ec7n s\u1eafp t\u1edbi s\u1ebd gi\u00fap khuy\u1ebfn kh\u00edch m\u1ecdi ng\u01b0\u1eddi \u0111\u0103ng k\u00fd v\u00e0 c\u1ea3i thi\u1ec7n s\u1ef1 c\u00f4ng nh\u1eadn c\u1ee7a s\u1ef1 ki\u1ec7n.<\/p>\n\n\n\n<p>N\u1ebfu \u0111\u01b0\u1ee3c, h\u00e3y thi\u1ebft k\u1ebf m\u1ed9t landing page ri\u00eang cho s\u1ef1 ki\u1ec7n \u0111\u1ec3 \u0111i\u1ec1u h\u01b0\u1edbng m\u1ecdi ng\u01b0\u1eddi t\u1edbi \u0111\u00f3 t\u00ecm hi\u1ec3u chi ti\u1ebft h\u01a1n v\u00e0 \u0111\u0103ng k\u00fd.<\/p>\n\n\n\n<p>S\u1eed d\u1ee5ng trang web ch\u00ednh c\u1ee7a doanh nghi\u1ec7p c\u0169ng \u0111\u01b0\u1ee3c, tuy nhi\u00ean trang web ch\u00ednh c\u00f3 r\u1ea5t nhi\u1ec1u th\u00f4ng tin c\u00f3 th\u1ec3 g\u00e2y xao nh\u00e3ng.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e6efff\"><em>Xem ngay: G\u00f3i <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/thiet-ke-landing-page\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>thi\u1ebft k\u1ebf landing page<\/strong><\/a> c\u1ee7a Sao Kim \u0111\u1ec3 t\u1ea1o ra landing page s\u1ef1 ki\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u1ea5n t\u01b0\u1ee3ng<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">4.2. L\u1eadp k\u1ebf ho\u1ea1ch marketing<\/h3>\n\n\n\n<p>S\u1ef1 ki\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u1ea7n \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 b\u1edfi m\u1ed9t k\u1ebf ho\u1ea1ch marketing \u0111a k\u00eanh, gi\u00fap qu\u1ea3ng b\u00e1 s\u1ef1 ki\u1ec7n c\u1ee7a b\u1ea1n tr\u00ean c\u00e1c k\u00eanh kh\u00e1c nhau, t\u0103ng t\u1ed1i \u0111a kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn.<\/p>\n\n\n\n<p>\u0110\u00f3 c\u00f3 th\u1ec3 bao g\u1ed3m k\u1ebf ho\u1ea1ch email marketing, b\u00e0i \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, CTA tr\u00ean website, \u1ee9ng d\u1ee5ng s\u1ef1 ki\u1ec7n, v.v. Suy ngh\u0129 th\u1ea5u \u0111\u00e1o t\u1eebng b\u01b0\u1edbc c\u00f3 th\u1ec3 gi\u00fap t\u0103ng ph\u1ea1m vi ti\u1ebfp c\u1eadn cho s\u1ef1 ki\u1ec7n c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>K\u1ebf ho\u1ea1ch Marketing cho s\u1ef1 ki\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u0169ng n\u00ean chia l\u00e0m 3 giai \u0111o\u1ea1n:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Prepare: Chu\u1ea9n b\u1ecb t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 cho s\u1ef1 ki\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/li><li>Pre-launch: H\u00e9 m\u1edf, thu h\u00fat ng\u01b0\u1eddi tham gia s\u1ef1 ki\u1ec7n<\/li><li>Launch: Kh\u1edfi ch\u1ea1y s\u1ef1 ki\u1ec7n<\/li><li>Post-Launch: T\u1ed1i \u0111a h\u00f3a l\u1ee3i \u00edch t\u1eeb d\u01b0 \u00e2m s\u1ef1 ki\u1ec7n<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Tham kh\u1ea3o b\u1ea3n k\u1ebf ho\u1ea1ch MKT ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u1ec3 hi\u1ec3u c\u00e1c b\u01b0\u1edbc t\u1ea1o l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 v\u1eadn d\u1ee5ng t\u01b0\u01a1ng t\u1ef1 cho k\u1ebf ho\u1ea1ch s\u1ef1 ki\u1ec7n c\u1ee7a b\u1ea1n.<\/p>\n\n\n<span style=\"--tl-form-height-m:735.406px;--tl-form-height-t:640.594px;--tl-form-height-d:640.594px;\" class=\"tl-placeholder-f-type-shortcode_35160 tl-preload-form\"><span><\/span><\/span>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">4.3. Thi\u1ebft k\u1ebf c\u00e1c \u0111i\u1ec3m nh\u1ea5n<\/h3>\n\n\n\n<p>Nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp tr\u01b0\u1edbc \u0111\u00f3, y\u1ebfu t\u1ed1 thi\u1ebft k\u1ebf r\u1ea5t quan tr\u1ecdng trong s\u1ef1 ki\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. Ch\u00fang gi\u00fap duy tr\u00ec t\u00ednh nh\u1ea5t qu\u00e1n v\u00e0 t\u1ea1o ra c\u00e1c y\u1ebfu t\u1ed1 h\u00ecnh \u1ea3nh tuy\u1ec7t v\u1eddi khi\u1ebfn kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n th\u00edch th\u00fa.<\/p>\n\n\n\n<p>\u0110i\u1ec1u \u0111\u00f3 bao g\u1ed3m m\u00e0u s\u1eafc, logo, key visual, banner, backdrop, gian h\u00e0ng tr\u1ea3i nghi\u1ec7m, v\u00f2ng tay, t\u1edd r\u01a1i, qu\u1ea1t&#8230; v\u00e0 nhi\u1ec1u v\u1eadt ph\u1ea9m kh\u00e1c. \u0110\u00e2y l\u00e0 nh\u1eefng th\u1ee9 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ef1 ki\u1ec7n, qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">4.4. Qu\u00e0 t\u1eb7ng th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>Ngay c\u1ea3 khi b\u1ea1n \u0111ang t\u1ed5 ch\u1ee9c m\u1ed9t s\u1ef1 ki\u1ec7n \u1ea3o, b\u1ea1n v\u1eabn n\u00ean ngh\u0129 \u0111\u1ebfn vi\u1ec7c c\u00f3 m\u1ed9t s\u1ed1 qu\u00e0 t\u1eb7ng ho\u1eb7c t\u00e0i li\u1ec7u mi\u1ec5n ph\u00ed m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 g\u1eedi cho nh\u1eefng ng\u01b0\u1eddi tham d\u1ef1.<\/p>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c s\u1ef1 ki\u1ec7n offline th\u00ec b\u1ea1n c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn qu\u00e0 t\u1eb7ng h\u01a1n nh\u01b0:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00c1o ph\u00f4ng<\/li><li>B\u00ecnh gi\u1eef nhi\u1ec7t<\/li><li>C\u1ed1c n\u01b0\u1edbc<\/li><li>S\u1ed5<\/li><li>B\u00fat<\/li><li>Th\u1ebb qu\u00e0 t\u1eb7ng<\/li><li>G\u00f3i d\u1ecbch v\u1ee5 mi\u1ec5n ph\u00ed<\/li><li>&#8230;<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u00d4ng cha ta c\u00f3 c\u00e2u &#8220;\u0110\u01b0\u1ee3c \u0103n, \u0111\u01b0\u1ee3c n\u00f3i, \u0111\u01b0\u1ee3c g\u00f3i mang v\u1ec1&#8221;, n\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m nh\u01b0 v\u1eady th\u00ec s\u1ef1 ki\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u1ea7n t\u1edbi, ch\u1eafc ch\u1eafn c\u00e0ng c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi \u1ee7ng h\u1ed9.<\/p>\n\n\n\n<p>V\u00e0 n\u00ean nh\u1edb r\u1eb1ng, \u0111\u00e2y l\u00e0 s\u1ef1 ki\u1ec7n t\u0103ng c\u01b0\u1eddng s\u1ef1 k\u1ebft n\u1ed1i gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00ec v\u1eady h\u00e3y xem x\u00e9t \u0111\u1ebfn k\u1ebft qu\u1ea3 b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u00e0 suy ngh\u0129 li\u1ec7u qu\u00e0 t\u1eb7ng n\u00e0y c\u00f3 khi\u1ebfn kh\u00e1n gi\u1ea3 h\u00e0i l\u00f2ng, c\u00f3 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>NOTE: M\u1ed7i m\u00f3n qu\u00e0 t\u1eb7ng n\u00ean \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ri\u00eang \u0111\u1ec3 mang d\u1ea5u \u1ea5n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e6efff\"><em>Tham kh\u1ea3o: G\u00f3i d\u1ecbch v\u1ee5 <a href=\"https:\/\/www.saokim.com.vn\/en\/brand-gifts\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>thi\u1ebft k\u1ebf qu\u00e0 t\u1eb7ng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> cho doanh nghi\u1ec7p, s\u1ef1 ki\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">4.5. Video<\/h3>\n\n\n\n<p>T\u00f4i ngh\u0129 b\u1ea1n hi\u1ec3u s\u1ee9c m\u1ea1nh ti\u1ebfp th\u1ecb c\u1ee7a video.<\/p>\n\n\n\n<p>S\u1eed d\u1ee5ng n\u00f3 c\u00f9ng v\u1edbi c\u00e1c s\u1ef1 ki\u1ec7n th\u01b0\u01a1ng hi\u1ec7u gi\u00fap t\u1eadn d\u1ee5ng t\u00e1c \u0111\u1ed9ng c\u1ee7a video, t\u1ea1o ra tr\u1ea3i nghi\u1ec7m s\u00e2u s\u1eafc h\u01a1n.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ch\u00fang \u0111\u1ec3 qu\u1ea3ng c\u00e1o c\u00e1c con s\u1ed1 n\u1ed5i b\u1eadt, chi ti\u1ebft h\u1eadu tr\u01b0\u1eddng, t\u1ed5ng h\u1ee3p \u0111i\u1ec3m \u0111\u00e1ng nh\u1edb b\u1eb1ng video tr\u01b0\u1edbc, trong v\u00e0 sau s\u1ef1 ki\u1ec7n.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/video-su-kien-thuong-hieu.jpg\" alt=\"Video s\u1ef1 ki\u1ec7n th\u01b0\u01a1ng hi\u1ec7u r\u1ea5t quan tr\u1ecdng trong ti\u1ebfp th\u1ecb tr\u01b0\u1edbc, trong, v\u00e0 sau khi k\u1ebft th\u00fac s\u1ef1 ki\u1ec7n\" class=\"wp-image-38086\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/video-su-kien-thuong-hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/video-su-kien-thuong-hieu-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/video-su-kien-thuong-hieu-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Ti\u1ebfp th\u1ecb video \u0111ang t\u0103ng tr\u01b0\u1edfng m\u1ea1nh trong v\u00e0i n\u0103m qua, v\u00e0 \u0111\u1ea1i d\u1ecbch \u0111\u00e3 th\u00fac \u0111\u1ea9y nhu c\u1ea7u ti\u00eau th\u1ee5 video h\u01a1n bao gi\u1edd h\u1ebft.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">5. C\u00e1ch \u0111\u1ec3 s\u1ef1 ki\u1ec7n th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng<\/h2>\n\n\n\n<p>Bi\u1ebft c\u00e1ch t\u1ea1o ra m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u s\u1ef1 ki\u1ec7n tuy\u1ec7t v\u1eddi l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<p>Nh\u01b0ng c\u00e1ch sau \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n t\u1ea1o m\u1ed9t s\u1ef1 ki\u1ec7n g\u00e2y \u0111\u01b0\u1ee3c ti\u1ebfng vang v\u1edbi kh\u00e1n gi\u1ea3, t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u1ea3i thi\u1ec7n m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc, trong v\u00e0 sau s\u1ef1 ki\u1ec7n.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">5.1. Hi\u1ec3u \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a b\u1ea1n<\/h3>\n\n\n\n<p>C\u00e1c y\u1ebfu t\u1ed1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u s\u1ef1 ki\u1ec7n m\u00e0 b\u1ea1n ch\u1ecdn c\u1ea7n ph\u1ea3i c\u00f3 s\u1ef1 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n \u0111\u1ec3 c\u00f3 t\u00e1c \u0111\u1ed9ng.<\/p>\n\n\n\n<p>Do \u0111\u00f3, b\u1ea1n c\u1ea7n hi\u1ec3u kh\u00e1n gi\u1ea3 c\u1ee7a m\u00ecnh l\u00e0 ai \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi h\u1ecd.<\/p>\n\n\n\n<p>Th\u1ef1c hi\u1ec7n m\u1ed9t s\u1ed1 nghi\u00ean c\u1ee9u \u0111\u1ec3 suy ngh\u0129 v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a kh\u00e1n gi\u1ea3 v\u00e0 b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u s\u1ef1 ki\u1ec7n c\u1ee7a b\u1ea1n t\u1eeb th\u1eddi \u0111i\u1ec3m \u0111\u00f3.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">5.2. L\u00ean k\u1ebf ho\u1ea1ch h\u01b0\u1edbng m\u1ee5c ti\u00eau<\/h3>\n\n\n\n<p>\u0110i\u1ec1u quan tr\u1ecdng n\u1eefa l\u00e0 ph\u1ea3i bi\u1ebft m\u1ee5c ti\u00eau v\u00e0 \u00fd \u0111\u1ecbnh s\u1ef1 ki\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00e0 g\u00ec tr\u01b0\u1edbc khi b\u1ea1n b\u1eaft \u0111\u1ea7u tri\u1ec3n khai s\u1ef1 ki\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>H\u00e3y suy ngh\u0129 v\u1ec1 nh\u1eefng g\u00ec b\u1ea1n mu\u1ed1n \u0111\u1ecdng l\u1ea1i trong l\u00f2ng kh\u00e1n gi\u1ea3 sau khi k\u1ebft th\u00fac s\u1ef1 ki\u1ec7n.<\/p>\n\n\n\n<p>B\u1ea1n \u0111ang nh\u1eafm \u0111\u1ebfn th\u00fac \u0111\u1ea9y c\u1ea3m x\u00fac, hay gi\u00e1o d\u1ee5c? Nh\u1eefng lo\u1ea1i th\u00f4ng \u0111i\u1ec7p n\u00e0o s\u1ebd gi\u00fap th\u00fac \u0111\u1ea9y nh\u1eefng \u00fd \u0111\u1ecbnh n\u00e0y?<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">5.3. Ph\u00e1t tri\u1ec3n c\u00e1c y\u1ebfu t\u1ed1 th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>Kh\u00f4ng ph\u1ea3i s\u1ef1 ki\u1ec7n n\u00e0o c\u0169ng c\u1ea7n c\u00e1c y\u1ebfu t\u1ed1 th\u01b0\u01a1ng hi\u1ec7u gi\u1ed1ng nhau m\u1edbi c\u00f3 th\u1ec3 duy tr\u00ec nh\u1eadn di\u1ec7n nh\u1ea5t qu\u00e1n.<\/p>\n\n\n\n<p>H\u00e3y suy ngh\u0129 v\u1ec1 nh\u1eefng g\u00ec c\u00f3 \u00fd ngh\u0129a \u0111\u1ed1i v\u1edbi s\u1ef1 ki\u1ec7n m\u00e0 b\u1ea1n \u0111ang t\u1ed5 ch\u1ee9c v\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u00f3 s\u1ebd th\u00fac \u0111\u1ea9y \u00fd \u0111\u1ecbnh v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a ch\u00ednh s\u1ef1 ki\u1ec7n \u0111\u00f3 nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">5.4. T\u1ea1o s\u1ef1 g\u1eafn k\u1ebft gi\u1eefa S\u1ef1 ki\u1ec7n v\u00e0 Doanh nghi\u1ec7p<\/h3>\n\n\n\n<p>M\u1eb7c d\u00f9 b\u1ea1n mu\u1ed1n c\u00e1c th\u00e0nh ph\u1ea7n c\u1ee7a s\u1ef1 ki\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9c \u0111\u00e1o, nh\u01b0ng b\u1ea1n v\u1eabn c\u1ea7n t\u1ea1o k\u1ebft n\u1ed1i gi\u1eefa s\u1ef1 ki\u1ec7n v\u00e0 t\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>H\u00e3y suy ngh\u0129 v\u1ec1 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p c\u1ea3 hai trong su\u1ed1t qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u s\u1ef1 ki\u1ec7n v\u00e0 xem x\u00e9t c\u00e1c c\u00e1ch m\u00e0 ch\u00fang c\u00f3 th\u1ec3 l\u00e0m vi\u1ec7c c\u00f9ng nhau.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">5.5. Nh\u1eadn ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1n gi\u1ea3<\/h3>\n\n\n\n<p>\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 lu\u00f4n thi\u1ebft l\u1eadp ph\u01b0\u01a1ng ph\u00e1p nh\u1eadn ph\u1ea3n h\u1ed3i t\u1eeb ph\u00eda kh\u00e1n gi\u1ea3 \u0111\u1ec3 ph\u00e2n t\u00edch xem h\u1ecd th\u00edch s\u1ef1 ki\u1ec7n th\u01b0\u01a1ng hi\u1ec7u n\u00e0y nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n\n\n\n<p>G\u1eedi kh\u1ea3o s\u00e1t sau s\u1ef1 ki\u1ec7n c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u00ecm hi\u1ec3u xem nh\u1eefng g\u00ec b\u1ea1n \u0111\u00e3 tri\u1ec3n khai c\u00f3 ph\u00f9 h\u1ee3p hay kh\u00f4ng ho\u1eb7c li\u1ec7u c\u00f3 ch\u1ed7 n\u00e0o c\u1ea7n c\u1ea3i thi\u1ec7n tr\u01b0\u1edbc s\u1ef1 ki\u1ec7n ti\u1ebfp theo di\u1ec7n ra.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">B\u1ea1n mu\u1ed1n t\u1ed5 ch\u1ee9c S\u1ef1 ki\u1ec7n th\u01b0\u01a1ng hi\u1ec7u?<\/h2>\n\n\n\n<p>Khi b\u1ea1n l\u00ean k\u1ebf ho\u1ea1ch cho s\u1ef1 ki\u1ec7n ti\u1ebfp theo c\u1ee7a m\u00ecnh, h\u00e3y nh\u1edb r\u1eb1ng s\u1ef1 ki\u1ec7n th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 bao g\u1ed3m m\u1ed7i logo v\u00e0 m\u00e0u s\u1eafc c\u1ee7a c\u00f4ng ty.<\/p>\n\n\n\n<p>Thi\u1ebft k\u1ebf m\u1ed9t s\u1ef1 ki\u1ec7n th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9n chus\u1ebd gi\u00fap b\u1ea1n \u0111\u1ea3m b\u1ea3o  g\u00e2y \u0111\u01b0\u1ee3c ti\u1ebfng vang cho th\u01b0\u01a1ng hi\u1ec7u, thu h\u00fat kh\u00e1n gi\u1ea3 d\u1ec5 d\u00e0ng h\u01a1n v\u00e0 \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi ra v\u1ec1 v\u1edbi nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u00e1ng nh\u1edb.<\/p>\n\n\n\n<p><strong>S\u1ef1 ki\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong> t\u1ed1t nh\u1ea5t n\u00ean khi\u1ebfn ng\u01b0\u1eddi tham gia c\u1ea3m th\u1ea5y mu\u1ed1n chia s\u1ebb v\u1ec1 n\u00f3 v\u1edbi nh\u1eefng ng\u01b0\u1eddi xung quanh ngay c\u1ea3 sau khi k\u1ebft th\u00fac s\u1ef1 ki\u1ec7n.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e6efff\"><em>Li\u00ean h\u1ec7 v\u1edbi Sao Kim ngay qua hotline <strong>0964.699.499<\/strong> n\u1ebfu b\u1ea1n m\u1ed1n t\u1ea1o ra s\u1ef1 ki\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u1ea5n t\u01b0\u1ee3ng.<\/em><\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a&nbsp;<mark>Sao Kim<\/mark>&nbsp;t\u1ea1i:<\/p>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Blog Sao Kim<\/strong><\/a>,&nbsp;<a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>C\u1ea9m Nang Sao Kim<\/strong><\/a><\/p>\n\n\n\n<p>Facebook:<mark>&nbsp;<strong><a href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\">Sao Kim Branding<\/a><\/strong><\/mark><\/p>\n\n\n\n<p>Case study Behance:&nbsp;<mark><a href=\"https:\/\/www.behance.net\/saokimbranding?tracking_source=search_users_recommended%7Csaokim%20branding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/mark><\/p>\n\n\n\n<p>#SaoKim #SaoKimBranding #BrandEvent #SuKienThuongHieu<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Chia s\u1ebb 5 \u00fd t\u01b0\u1edfng x\u00e2y d\u1ef1ng s\u1ef1 ki\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9c \u0111\u00e1o, hi\u1ec7u qu\u1ea3 gi\u00fap doanh nghi\u1ec7p tr\u1edf n\u00ean thu h\u00fat trong m\u1eaft kh\u00e1ch h\u00e0ng.<\/p>\n","protected":false},"author":37,"featured_media":38082,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195],"tags":[],"class_list":["post-37384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cam-nang"],"acf":[],"views":872,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/37384","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=37384"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/37384\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/38082"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=37384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=37384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=37384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}