{"id":37396,"date":"2022-11-30T14:59:02","date_gmt":"2022-11-30T07:59:02","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=37396"},"modified":"2022-12-02T13:56:44","modified_gmt":"2022-12-02T06:56:44","slug":"xay-dung-danh-tieng-thuong-hieu","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/xay-dung-danh-tieng-thuong-hieu\/","title":{"rendered":"Brand Reputation: 8 C\u00e1ch x\u00e2y d\u1ef1ng danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"\n<p><em><strong>T\u00ecm hi\u1ec3u ngay v\u1ec1 8 c\u00e1ch c\u1ea3i thi\u1ec7n danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u (Brand Reputation) c\u1ee7a b\u1ea1n tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u0169ng nh\u01b0 danh ti\u1ebfng \u0111\u1ed1i v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng<\/strong><\/em>.<\/p>\n\n\n\n<p>T\u1eeb c\u00e1ch t\u1ea1o logo \u200b\u200b\u0111\u1ebfn c\u00e1ch s\u1eed d\u1ee5ng c\u00e2u t\u1eeb tr\u00ean trang web \u2014 m\u1ed7i y\u1ebfu t\u1ed1 \u0111\u1ec1u g\u00f3p ph\u1ea7n \u0111\u1ecbnh h\u00ecnh c\u00e1ch c\u00f4ng ch\u00fang c\u1ea3m nh\u1eadn v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 <strong>danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u<\/strong>.&nbsp;<\/p>\n\n\n\n<p>Ng\u00e0y nay, c\u00f3 nhi\u1ec1u k\u00eanh v\u00e0 c\u1eeda h\u00e0ng \u0111\u1ec3 kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi doanh nghi\u1ec7p h\u01a1n tr\u01b0\u1edbc, x\u00e9t c\u1ea3 v\u1ec1 m\u1eb7t t\u00edch c\u1ef1c l\u1eabn ti\u00eau c\u1ef1c, uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3ng vai tr\u00f2 r\u1ea5t quan tr\u1ecdng trong vi\u1ec7c kinh doanh th\u00e0nh c\u00f4ng, b\u1ea5t k\u1ec3 b\u1ea1n \u0111i\u1ec1u h\u00e0nh m\u1ed9t c\u00f4ng ty quy m\u00f4 l\u1edbn hay nh\u1eadn vi\u1ec7c l\u00e0m th\u00eam.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"625\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/brand-reputation-danh-tieng-thuong-hieu.jpg.jpg\" alt=\"Brand Reputation: X\u00e2y d\u1ef1ng danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-37482\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/brand-reputation-danh-tieng-thuong-hieu.jpg.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/brand-reputation-danh-tieng-thuong-hieu.jpg-300x156.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/brand-reputation-danh-tieng-thuong-hieu.jpg-768x400.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p>Uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u t\u00edch c\u1ef1c c\u00f3 ngh\u0129a l\u00e0 kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 tin t\u01b0\u1edfng v\u00e0o doanh nghi\u1ec7p m\u00e0 c\u00f2n c\u00f3 kh\u1ea3 n\u0103ng mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. B\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng tr\u1ea3i nghi\u1ec7m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u xung quanh nhu c\u1ea7u, mong mu\u1ed1n, gi\u00e1 tr\u1ecb v\u00e0 \u00fd ki\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ecbnh h\u00ecnh c\u00e1ch h\u1ecd nh\u00ecn nh\u1eadn v\u1ec1 c\u00f4ng ty.<\/p>\n\n\n\n<p>Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd \u0111i s\u00e2u h\u01a1n v\u00e0o l\u00fd do t\u1ea1i sao uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u l\u1ea1i quan tr\u1ecdng, l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c v\u1eefng ch\u1eafc v\u00e0 c\u00e1c m\u1eb9o \u0111\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">1. Danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/Brand-Reputation-Danh-Tieng-Thuong-Hieu.png\" alt=\"Brand Reputation: Danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-37727\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/Brand-Reputation-Danh-Tieng-Thuong-Hieu.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/Brand-Reputation-Danh-Tieng-Thuong-Hieu-300x200.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/Brand-Reputation-Danh-Tieng-Thuong-Hieu-768x512.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p><strong>Danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u<\/strong> (<strong>Brand Reputation<\/strong>) hay c\u00f2n \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 ti\u1ebfng t\u0103m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh t\u1eeb nh\u1eadn th\u1ee9c m\u00e0 kh\u00e1ch h\u00e0ng, nh\u00e2n vi\u00ean, \u0111\u1ed1i t\u00e1c v\u00e0 nh\u1eefng ng\u01b0\u1eddi kh\u00e1c ngh\u0129 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u (K\u1ec3 c\u1ea3 nh\u1eefng ng\u01b0\u1eddi ch\u01b0a t\u1eebng ti\u1ebfp x\u00fac v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, nh\u01b0ng gi\u00e1n ti\u1ebfp bi\u1ebft \u0111\u1ebfn)<\/p>\n\n\n\n<p>C\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u c\u00e0ng l\u1edbn v\u00e0 m\u1ecdi ng\u01b0\u1eddi c\u00e0ng tin t\u01b0\u1edfng v\u00e0 \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u (v\u1edbi \u0111i\u1ec1u ki\u1ec7n danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 t\u00edch c\u1ef1c).<\/p>\n\n\n\n<p>Nh\u1eadn th\u1ee9c n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh b\u1edfi c\u1ea3 tr\u1ea3i nghi\u1ec7m tr\u1ef1c ti\u1ebfp v\u00e0 gi\u00e1n ti\u1ebfp, v\u00e0 c\u0169ng c\u00f3 th\u1ec3 b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<p>Ch\u1eb3ng h\u1ea1n nh\u01b0, nh\u1eadn th\u1ee9c c\u1ee7a c\u00f4ng ch\u00fang v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00e3 h\u1ed9i v\u00e0 ho\u1ea1t \u0111\u1ed9ng t\u1eeb thi\u1ec7n c\u1ee7a c\u00f4ng ty, ch\u00ednh s\u00e1ch n\u1ed9i b\u1ed9 c\u1ee7a nh\u00e2n vi\u00ean c\u0169ng nh\u01b0 uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ch\u00ednh \u0111\u1ed1i t\u00e1c.<\/p>\n\n\n\n<p>Uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 thay \u0111\u1ed5i theo th\u1eddi gian, tr\u00ean c\u1ea3 quy m\u00f4 c\u00e1 nh\u00e2n v\u00e0 x\u00e3 h\u1ed9i. \u0110\u00e2y l\u00e0 l\u00fd do t\u1ea1i sao c\u00e1c c\u00f4ng ty ph\u1ea3i gi\u00e1m s\u00e1t v\u00e0 qu\u1ea3n l\u00fd ch\u1eb7t ch\u1ebd uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">2. L\u1ee3i \u00edch khi x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p>\u0110\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh c\u00f3 r\u1ea5t nhi\u1ec1u c\u00f4ng vi\u1ec7c c\u1ea7n l\u00e0m. V\u00e0 tr\u01b0\u1edbc h\u1ebft, c\u1ea7n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c th\u00fac \u0111\u1ea9y danh ti\u1ebfng.<\/p>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c th\u00fac \u0111\u1ea9y danh ti\u1ebfng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf t\u1ed1t kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p nhanh ch\u00f3ng n\u00e2ng cao nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u00e0 c\u00f2n tr\u1edf n\u00ean v\u00f4 c\u00f9ng h\u1eefu \u00edch khi th\u01b0\u01a1ng hi\u1ec7u b\u1ea5t ng\u1edd g\u1eb7p kh\u1ee7ng ho\u1ea3ng.<\/p>\n\n\n\n<p>H\u00e3y xem qua nh\u1eefng l\u1ee3i \u00edch d\u01b0\u1edbi \u0111\u00e2y v\u1ec1 vi\u1ec7c c\u00f3 m\u1ed9t danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">2.1. K\u00edch ho\u1ea1t ph\u1ea3n \u1ee9ng c\u1ea1nh tranh<\/h3>\n\n\n\n<p>Vi\u1ec7c c\u00f3 chi\u1ebfn l\u01b0\u1ee3c th\u00fac \u0111\u1ea9y danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u s\u1ebd cho ph\u00e9p b\u1ea1n bi\u1ebft r\u00f5 c\u1ea7n th\u1ef1c thi nh\u1eefng \u0111\u00f2n b\u1ea9y ti\u1ebfp th\u1ecb ho\u1eb7c chi\u1ebfn thu\u1eadt b\u00e1n h\u00e0ng n\u00e0o khi c\u00f4ng ty g\u1eb7p ph\u1ea3i m\u1ed1i \u0111e d\u1ecda c\u1ea1nh tranh.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/Kich-Hoat-Phan-Ung-Canh-Tranh.png\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u k\u00edch ho\u1ea1t ph\u1ea3n \u1ee9ng c\u1ea1nh tranh\" class=\"wp-image-37731\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/Kich-Hoat-Phan-Ung-Canh-Tranh.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/Kich-Hoat-Phan-Ung-Canh-Tranh-300x200.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/Kich-Hoat-Phan-Ung-Canh-Tranh-768x512.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p>V\u00ed d\u1ee5: N\u1ebfu c\u00f3 m\u1ed9t d\u1ecbch v\u1ee5 giao b\u00e1nh m\u00ec c\u1ee7a c\u00f4ng ty kh\u00e1c m\u1edf ra kh\u1eafp th\u1ecb tr\u1ea5n, ch\u00e0o gi\u00e1 th\u1ea5p h\u01a1n th\u00ec chi\u1ebfn l\u01b0\u1ee3c uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u s\u1ebd gi\u00fap \u0111\u1ecbnh h\u01b0\u1edbng c\u00e1c quy\u1ebft \u0111\u1ecbnh. B\u1ea1n s\u1ebd bi\u1ebft li\u1ec7u n\u00ean \u01b0u ti\u00ean m\u1ed9t chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb m\u1edbi t\u1eadp trung v\u00e0o vi\u1ec7c b\u00e1n cho kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i hay l\u00e0 n\u00ean thu h\u1eb9p vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi trong khu v\u1ef1c ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">2.2. H\u1ed7 tr\u1ee3 thu h\u00fat nh\u00e2n t\u00e0i ph\u00f9 h\u1ee3p<\/h3>\n\n\n\n<p>Suy ngh\u0129 v\u1ec1 c\u00e1ch b\u1ea1n mu\u1ed1n th\u01b0\u01a1ng hi\u1ec7u ph\u00e1t tri\u1ec3n c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec v\u0103n h\u00f3a n\u1ed9i b\u1ed9 c\u00f4ng ty m\u00e0 b\u1ea1n c\u1ea7n th\u1ec3 hi\u1ec7n ra b\u00ean ngo\u00e0i.<\/p>\n\n\n\n<p>L\u00e0m r\u00f5 c\u00e1ch b\u1ea1n mu\u1ed1n th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c m\u1ecdi ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn, th\u00ec vi\u1ec7c tuy\u1ec3n d\u1ee5ng nh\u00e2n vi\u00ean ph\u00f9 h\u1ee3p tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/Danh-Tieng-Thuong-Hieu-Thu-Hut-Nhan-Tai.png\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u h\u1ed7 tr\u1ee3 thu h\u00fat nh\u00e2n t\u00e0i\" class=\"wp-image-37732\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/Danh-Tieng-Thuong-Hieu-Thu-Hut-Nhan-Tai.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/Danh-Tieng-Thuong-Hieu-Thu-Hut-Nhan-Tai-300x200.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/Danh-Tieng-Thuong-Hieu-Thu-Hut-Nhan-Tai-768x512.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p>Theo t\u00e2m l\u00fd chung, m\u1ecdi ng\u01b0\u1eddi lu\u00f4n c\u00f3 xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm c\u00f4ng vi\u1ec7c m\u00e0 h\u1ecd c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng v\u00e0 c\u00f3 th\u1ec3 \u0111\u00f3ng g\u00f3p cho \u0111i\u1ec1u h\u1ecd tin t\u01b0\u1edfng. C\u00e1c c\u00f4ng ty c\u00f3 danh ti\u1ebfng t\u1ed1t v\u00e0 uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh s\u1ebd thu h\u00fat \u0111\u01b0\u1ee3c c\u00e1c nh\u00e2n vi\u00ean t\u00e0i n\u0103ng \u1ee9ng tuy\u1ec3n v\u00e0 nu\u00f4i d\u01b0\u1ee1ng ni\u1ec1m tin c\u1ee7a h\u1ecd khi l\u00e0m vi\u1ec7c.<\/p>\n\n\n\n<p>X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u00fac \u0111\u1ea9y danh ti\u1ebfng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c b\u1ea1n c\u00e2n nh\u1eafc v\u1ec1 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p x\u00e2y d\u1ef1ng v\u0103n h\u00f3a n\u1ed9i b\u1ed9, ph\u00e1t tri\u1ec3n nh\u00e2n vi\u00ean.<\/p>\n\n\n\n<p>V\u1edbi danh ti\u1ebfng l\u1edbn c\u1ea3 trong l\u1eabn ngo\u00e0i, c\u00f4ng ty s\u1ebd c\u00f3 l\u1ef1c l\u01b0\u1ee3ng lao \u0111\u1ed9ng t\u1eadn t\u1ee5y h\u01a1n v\u00e0 m\u1ee9c \u0111\u1ed9 bi\u1ebfn \u0111\u1ed9ng nh\u00e2n s\u1ef1 th\u1ea5p h\u01a1n.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">2.3. Thu h\u00fat th\u00eam kh\u00e1ch h\u00e0ng trung th\u00e0nh<\/h3>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi nhi\u1ec1u c\u00f4ng ty, ph\u1ea7n l\u1edbn l\u1ee3i nhu\u1eadn \u0111\u1ebfn t\u1eeb t\u1ec7p kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u00e0 l\u00e2u d\u00e0i. N\u1ebfu c\u00f3 chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u, doanh nghi\u1ec7p c\u00f3 th\u1ec3 xem x\u00e9t k\u1ef9 h\u01a1n nh\u1eefng c\u00e1ch ti\u1ebfp th\u1ecb ho\u1eb7c b\u00e1n h\u00e0ng n\u00e0o c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng trung th\u00e0nh h\u01a1n.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"723\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/Chuong-Trinh-Amazon-Prime.jpg\" alt=\"\" class=\"wp-image-37728\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/Chuong-Trinh-Amazon-Prime.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/Chuong-Trinh-Amazon-Prime-300x181.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/Chuong-Trinh-Amazon-Prime-768x463.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p>L\u1ea5y v\u00ed d\u1ee5, Amazon l\u00e0 c\u00f4ng ty d\u1eabn \u0111\u1ea7u v\u1ec1 l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u \u1edf M\u1ef9 v\u1edbi t\u01b0 c\u00e1ch v\u1eeba l\u00e0 nh\u00e0 b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn v\u1eeba cung c\u1ea5p d\u1ecbch v\u1ee5 ph\u00e1t video tr\u1ef1c tuy\u1ebfn.<\/p>\n\n\n\n<p>V\u1edbi ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft Amazon Prime, nh\u1eefng kh\u00e1ch h\u00e0ng trung th\u00e0nh tham gia v\u1edbi t\u01b0 c\u00e1ch th\u00e0nh vi\u00ean \u0111\u1ed9c quy\u1ec1n v\u00e0 nh\u1eadn \u01b0u \u0111\u00e3i giao h\u00e0ng mi\u1ec5n ph\u00ed trong hai ng\u00e0y, c\u00f9ng v\u1edbi c\u00e1c \u0111\u1eb7c quy\u1ec1n b\u1ed5 sung nh\u01b0 ph\u00e1t video v\u00e0 nh\u1ea1c tr\u1ef1c tuy\u1ebfn. \u0110i\u1ec1u n\u00e0y ph\u00e1t tri\u1ec3n ni\u1ec1m tin th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u1ea3 n\u0103ng thu h\u00fat kh\u00e1ch h\u00e0ng.&nbsp;<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">3. TOP 8 c\u00e1ch x\u00e2y d\u1ef1ng danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p>\u0110\u1ec3 g\u1eb7t h\u00e1i \u0111\u01b0\u1ee3c t\u1ea5t c\u1ea3 nh\u1eefng l\u1ee3i \u00edch, th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n l\u00fd uy t\u00edn v\u1eeba ch\u1ee7 \u0111\u1ed9ng v\u1eeba ph\u1ea3n \u1ee9ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 m\u1eb9o v\u00e0 c\u00f4ng c\u1ee5 Sao Kim s\u1ebd h\u01b0\u1edbng d\u1eabn cho b\u1ea1n.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">3.1. X\u00e2y d\u1ef1ng b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>Tr\u01b0\u1edbc khi ngh\u0129 v\u1ec1 danh ti\u1ebfng, b\u1ea1n ph\u1ea3i t\u1ea1o ra m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e1ng \u0111\u1ec3 qu\u1ea3n l\u00fd. Ph\u00e1t tri\u1ec3n \u0111\u01b0\u1ee3c b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd v\u00e0 g\u1eafn k\u1ebft \u0111\u1ea3m b\u1ea3o b\u1ea1n s\u1ebd hi\u1ec3u r\u00f5 \u0111i\u1ec1u c\u00f4ng ty b\u1ea1n \u0111\u1ea1i di\u1ec7n v\u00e0 gi\u00fap h\u01b0\u1edbng d\u1eabn c\u00e1ch h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 trong m\u1ed9t s\u1ed1 t\u00ecnh hu\u1ed1ng nh\u1ea5t \u0111\u1ecbnh.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5 nh\u01b0 Corksicle &#8211; m\u1ed9t d\u00f2ng \u0111\u1ed3 d\u00f9ng qu\u00e1n bar, c\u0103n-tin v\u00e0 ly c\u1ed1c th\u1ea5u hi\u1ec3u ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd v\u00e0 giao ti\u1ebfp b\u1eb1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd v\u1edbi m\u00e0u s\u1eafc \u0111\u1eadm v\u00e0 bao b\u00ec s\u00e1ng t\u1ea1o. B\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng c\u1ee7a Corksicle xu\u1ea5t hi\u1ec7n trong m\u1ecdi ti\u00eau chu\u1ea9n kinh doanh, t\u1eeb logo v\u00e0 bao b\u00ec cho \u0111\u1ebfn c\u00e2u t\u1eeb tr\u00ean trang web v\u00e0 c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/Brand-Essence-Ban-Sac-Thuong-Hieu.png\" alt=\"Brand Essence: B\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-37729\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/Brand-Essence-Ban-Sac-Thuong-Hieu.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/Brand-Essence-Ban-Sac-Thuong-Hieu-300x200.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/Brand-Essence-Ban-Sac-Thuong-Hieu-768x512.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p>B\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh d\u1ef1a tr\u00ean:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Thu\u1ed9c t\u00ednh &amp; ch\u1ee9c n\u0103ng<\/li><li>L\u1ee3i \u00edch th\u01b0\u01a1ng hi\u1ec7u<\/li><li>C\u1ea3m x\u00fac th\u01b0\u01a1ng hi\u1ec7u<\/li><li>T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u &amp; gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">3.2. Thi\u1ebft l\u1eadp hi\u1ec7n di\u1ec7n tr\u1ef1c tuy\u1ebfn<\/h3>\n\n\n\n<p>Trang web c\u00f3 th\u1ec3 l\u00e0 n\u01a1i \u0111\u1ea7u ti\u00ean m\u1ecdi ng\u01b0\u1eddi b\u1eaft g\u1eb7p th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, v\u00ec v\u1eady h\u00e3y \u0111\u1ea3m b\u1ea3o t\u1ea1o m\u1ed9t trang web cho kh\u00e1ch truy c\u1eadp tr\u1ea3i nghi\u1ec7m b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o \u1ea5n t\u01b0\u1ee3ng ngay l\u1eadp t\u1ee9c.<\/p>\n\n\n\n<p>N\u1ebfu mu\u1ed1n th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c nh\u1eadn th\u1ee9c l\u00e0 chuy\u00ean nghi\u1ec7p v\u00e0 \u0111\u01a1n gi\u1ea3n, h\u00e3y \u0111\u1ea3m b\u1ea3o tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch truy c\u1eadp c\u0169ng v\u1eady.&nbsp;<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: H\u00e3y ki\u1ec3m tra k\u1ef9, \u0111\u1ea3m b\u1ea3o kh\u00f4ng c\u00f3 l\u1ed7i ch\u00ednh t\u1ea3 ho\u1eb7c l\u1ed7i ng\u1eef ph\u00e1p n\u00e0o. N\u1ebfu mu\u1ed1n th\u01b0\u01a1ng hi\u1ec7u xu\u1ea5t hi\u1ec7n theo \u0111\u1ecbnh h\u01b0\u1edbng th\u1ecb gi\u00e1c, h\u00e3y thay b\u1eb1ng h\u00ecnh \u1ea3nh l\u1edbn, \u0111\u1ed9 ph\u00e2n gi\u1ea3i cao \u0111\u1ec3 hi\u1ec3n th\u1ecb th\u00f4ng \u0111i\u1ec7p.<\/p>\n\n\n\n<p><em>Xem ngay: <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/digital-branding\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>D\u1ecbch v\u1ee5 Digital Branding<\/strong><\/a>, gi\u1ea3i ph\u00e1p x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">3.3. Ch\u1ee7 \u0111\u1ed9ng y\u00eau c\u1ea7u v\u00e0 ph\u1ea3n h\u1ed3i c\u00e1c \u0111\u00e1nh gi\u00e1<\/h3>\n\n\n\n<p>Nh\u1eefng ng\u01b0\u1eddi quan t\u00e2m th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, d\u00f9 t\u1ed1t hay x\u1ea5u, \u0111\u1ec1u s\u1ebd t\u00ecm m\u1ed9t di\u1ec5n \u0111\u00e0n c\u00f4ng c\u1ed9ng, n\u01a1i c\u00f3 th\u1ec3 chia s\u1ebb suy ngh\u0129.<\/p>\n\n\n\n<p>R\u00f5 r\u00e0ng c\u00e1c b\u00e0i \u0111\u00e1nh gi\u00e1 tr\u00ean c\u00e1c trang web nh\u01b0 <a href=\"https:\/\/www.google.com\/intl\/vi_vn\/business\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Google My Business<\/strong><\/a>, Yelp, TripAdvisor v\u00e0 Facebook \u0111\u00f3ng vai tr\u00f2 r\u1ea5t l\u1edbn trong vi\u1ec7c h\u00ecnh th\u00e0nh nh\u1eadn th\u1ee9c c\u1ee7a c\u00f4ng ch\u00fang, ngay c\u1ea3 nh\u1eefng ng\u01b0\u1eddi ch\u01b0a bao gi\u1edd tr\u1ef1c ti\u1ebfp t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>N\u1ebfu nh\u1eefng n\u1ec1n t\u1ea3ng n\u00e0y c\u00f3 li\u00ean quan \u0111\u1ebfn doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, h\u00e3y \u0111\u1ea3m b\u1ea3o vi\u1ec7c x\u00e1c nh\u1eadn h\u1ed3 s\u01a1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 b\u1eaft \u0111\u1ea7u thu th\u1eadp c\u00e1c b\u00e0i \u0111\u00e1nh gi\u00e1.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 duy tr\u00ec ki\u1ec3m so\u00e1t \u0111i\u1ec1u n\u00e0y b\u1eb1ng c\u00e1ch t\u1ea1o kh\u00f4ng gian cho kh\u00e1ch h\u00e0ng \u0111\u1ec3 l\u1ea1i \u0111\u00e1nh gi\u00e1. N\u1ebfu b\u00e1n s\u1ea3n ph\u1ea9m tr\u00ean trang web Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, h\u00e3y \u0111\u1ea3m b\u1ea3o c\u00f3 m\u1ed9t n\u01a1i \u0111\u1ec3 kh\u00e1ch h\u00e0ng x\u1ebfp h\u1ea1ng v\u00e0 \u0111\u00e1nh gi\u00e1 vi\u1ec7c mua h\u00e0ng.<\/p>\n\n\n\n<p>Cho d\u00f9 c\u00e1c b\u00e0i \u0111\u00e1nh gi\u00e1 xu\u1ea5t hi\u1ec7n \u1edf \u0111\u00e2u th\u00ec h\u00e3y \u0111\u1ea3m b\u1ea3o ph\u1ea3n h\u1ed3i t\u1ea5t c\u1ea3 \u2014 th\u1eadm ch\u00ed c\u1ea3 nh\u1eefng b\u00e0i \u0111\u00e1nh gi\u00e1 ti\u00eau c\u1ef1c.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n gi\u1ea3i quy\u1ebft m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 trung th\u1ef1c, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea3o ng\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5 ch\u01b0a t\u1ed1t c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 gi\u1eef ch\u00e2n h\u1ecd l\u1ea1i. \u0110i\u1ec1u n\u00e0y khi\u1ebfn cho ng\u01b0\u1eddi \u0111\u1ecdc th\u1ea5y r\u1eb1ng doanh nghi\u1ec7p c\u00f3 quan t\u00e2m l\u1eafng nghe v\u00e0 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1, khi\u1ebfu n\u1ea1i.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">3.4. L\u1eafng nghe ph\u1ea3n h\u1ed3i<\/h3>\n\n\n\n<p>C\u00f3 nh\u1eefng b\u01b0\u1edbc b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn suy ngh\u0129 c\u1ee7a m\u1ecdi ng\u01b0\u1eddi v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. Nh\u01b0ng theo d\u00f5i m\u1ecdi ng\u01b0\u1eddi th\u1ef1c s\u1ef1 n\u00f3i g\u00ec v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec7t v\u1eddi.<\/p>\n\n\n\n<p>B\u1eaft \u0111\u1ea7u v\u1edbi vi\u1ec7c th\u00eam n\u01a1i \u0111\u1ec3 kh\u00e1ch h\u00e0ng tr\u1ef1c ti\u1ebfp t\u01b0\u01a1ng t\u00e1c tr\u00ean trang web. Khi c\u00f4ng ty ph\u00e1t tri\u1ec3n, c\u00f3 m\u1ed9t v\u00e0i n\u1ec1n t\u1ea3ng v\u00e0 c\u00f4ng c\u1ee5 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 theo d\u00f5i m\u1ecdi ng\u01b0\u1eddi \u0111ang n\u00f3i g\u00ec v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.google.com.vn\/alerts\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Google Alerts<\/strong><\/a> cho ph\u00e9p thi\u1ebft l\u1eadp bao nhi\u00eau c\u1ea3nh b\u00e1o t\u00f9y th\u00edch v\u00e0 nh\u1eadn th\u00f4ng b\u00e1o qua email b\u1ea5t c\u1ee9 khi n\u00e0o t\u1eeb kh\u00f3a (trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y l\u00e0 t\u00ean th\u01b0\u01a1ng hi\u1ec7u) hi\u1ec3n th\u1ecb tr\u00ean Google.&nbsp;Ngo\u00e0i ra, n\u00ean c\u00e2n nh\u1eafc thi\u1ebft l\u1eadp c\u00e1c c\u1ea3nh b\u00e1o c\u1ee7a Google li\u00ean quan \u0111\u1ebfn c\u00e1c tin t\u1ee9c v\u00e0 xu h\u01b0\u1edbng c\u1ee5 th\u1ec3 trong ng\u00e0nh, \u0111\u1ec3 c\u00f3 th\u1ec3 c\u1eadp nh\u1eadt v\u00e0 l\u00e0m cho th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn l\u00e0 ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u xu th\u1ebf.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>C\u00e1c c\u00f4ng c\u1ee5 l\u1eafng nghe tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i cung c\u1ea5p ph\u1ea7n m\u1ec1m gi\u00e1m s\u00e1t c\u00f3 th\u1ec3 ph\u00e2n t\u00edch c\u00e1c nh\u1eadn x\u00e9t ho\u1eb7c cu\u1ed9c tr\u00f2 chuy\u1ec7n tr\u1ef1c tuy\u1ebfn v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. C\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 <a href=\"https:\/\/sproutsocial.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Sprout Social<\/strong><\/a>, <a href=\"https:\/\/www.hootsuite.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Hootsuite<\/strong><\/a> v\u00e0 <a href=\"https:\/\/buzzsumo.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>BuzzSumo<\/strong><\/a> s\u1ebd mang \u0111\u1ebfn cho b\u1ea1n kh\u1ea3 n\u0103ng l\u1eafng nghe \u201cnh\u01b0 Si\u00eau nh\u00e2n\u201d. Nh\u1eefng c\u00f4ng c\u1ee5 n\u00e0y gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh \u0111ang th\u1ea3o lu\u1eadn g\u00ec tr\u00ean MXH, hi\u1ec3u nh\u1eefng \u0111i\u1ec3m kh\u00f3 kh\u0103n c\u1ee7a h\u1ecd v\u00e0 h\u1ecdc h\u1ecfi t\u1eeb c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>C\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd danh ti\u1ebfng kh\u00e1c nh\u01b0 <a href=\"https:\/\/brand24.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Brand24<\/strong><\/a>, <a href=\"https:\/\/www.brightlocal.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>BrightLocal<\/strong><\/a> v\u00e0 <a href=\"https:\/\/mention.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Mention<\/strong><\/a> s\u1ebd m\u1edf r\u1ed9ng kh\u1ea3 n\u0103ng l\u1eafng nghe \u0111\u1ebfn c\u00e1c trang web, blog v\u00e0 b\u00e1o ch\u00ed kh\u00e1c, c\u00e1c trang web \u0111\u00e1nh gi\u00e1,\u2026<\/li><li>B\u00ean c\u1ea1nh \u0111\u00f3, doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng <strong>Google Analytics<\/strong> \u0111\u1ec3 nh\u00ecn v\u00e0o \u0111\u00f3 v\u00e0 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean d\u1eef li\u1ec7u nh\u01b0 xem x\u00e9t l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp trang web ho\u1eb7c h\u00e0nh vi c\u1ee7a kh\u00e1ch truy c\u1eadp v\u00e0o trang web.<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>&gt;<em> Xem ngay: C\u00e1ch <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/cai-dat-google-analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>c\u00e0i \u0111\u1eb7t Google Analytics<\/strong><\/a> chu\u1ea9n (m\u1edbi nh\u1ea5t)<\/em><\/p>\n\n\n\n<p>\u0110\u1ec3 c\u00f3 nh\u1eefng th\u00f4ng tin chi ti\u1ebft thu th\u1eadp \u0111\u01b0\u1ee3c t\u1eeb c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd danh ti\u1ebfng v\u00e0 l\u1eafng nghe tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, th\u00ec sau \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 KPI s\u1ebd gi\u00fap b\u1ea1n \u0111\u00e1nh gi\u00e1 c\u00e1ch \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c trong t\u01b0\u01a1ng lai:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Ngu\u1ed3n<\/strong>: Ai \u0111ang n\u00f3i v\u1ec1 b\u1ea1n? T\u1eeb ngu\u1ed3n n\u00e0o? \u0110i\u1ec1u \u0111\u00f3 n\u00f3i g\u00ec v\u1ec1 kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n? B\u1ea1n \u0111\u00e3 ti\u1ebfp c\u1eadn \u0111\u00fang ng\u01b0\u1eddi v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u00f4ng \u0111i\u1ec7p c\u1ee7a m\u00ecnh ch\u01b0a? \u0110i\u1ec1u h\u1ecd n\u00f3i nhi\u1ec1u nh\u1ea5t v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u2014 v\u00e0 \u0111\u00f3 c\u00f3 ph\u1ea3i l\u00e0 \u0111i\u1ec1u t\u1ed1t?<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>H\u00e3y c\u00e2n nh\u1eafc tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ngu\u1ed3n v\u00e0 xem nh\u1eefng ng\u01b0\u1eddi kh\u00e1c ph\u1ea3n h\u1ed3i nh\u01b0 th\u1ebf n\u00e0o. V\u00ed d\u1ee5, n\u1ebfu ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u Twitter \u0111\u1ed9t nhi\u00ean nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u s\u1ef1 ch\u00fa \u00fd, th\u00ec h\u00e3y n\u1eafm b\u1eaft xem m\u1ecdi ng\u01b0\u1eddi \u0111ang n\u00f3i g\u00ec v\u00e0 c\u1ea9n th\u1eadn x\u00e1c \u0111\u1ecbnh c\u00e1ch b\u1ea1n s\u1ebd tham gia, hay l\u00e0 kh\u00f4ng.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, b\u1ea1n c\u00f3 \u0111ang b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i n\u00e0o kh\u00f4ng? N\u1ebfu v\u1eady, b\u1ea1n x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 n\u00e2ng cao danh ti\u1ebfng c\u1ee7a m\u00ecnh tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c b\u1eb1ng c\u00e1ch n\u00e0o?<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u0110\u1ec1 c\u1eadp theo th\u1eddi gian<\/strong>: Th\u00f4ng tin n\u00e0y c\u00f3 \u0111ang di chuy\u1ec3n theo xu h\u01b0\u1edbng t\u0103ng l\u00ean kh\u00f4ng? C\u00f3 ph\u1ee7 s\u00f3ng kh\u1eafp n\u01a1i kh\u00f4ng? C\u00f3 ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c s\u1ef1 ki\u1ec7n ho\u1eb7c m\u00f9a nh\u1ea5t \u0111\u1ecbnh kh\u00f4ng?<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>B\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh xu h\u01b0\u1edbng c\u00e1ch c\u00e1c l\u01b0\u1ee3t \u0111\u1ec1 c\u1eadp thay \u0111\u1ed5i theo th\u1eddi gian, b\u1ea1n c\u00f3 th\u1ec3 chu\u1ea9n b\u1ecb t\u1ed1t h\u01a1n cho c\u00f4ng ty khi c\u00f3 nhi\u1ec1u l\u01b0\u1ee3t \u0111\u1ec1 c\u1eadp v\u00e0 ph\u1ea3n h\u1ed3i \u0111\u1ebfn.&nbsp;<\/p>\n\n\n\n<p>V\u00ed d\u1ee5, PlayStation l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 28 tri\u1ec7u l\u01b0\u1ee3t theo d\u00f5i tr\u00ean Twitter, 38 tri\u1ec7u l\u01b0\u1ee3t theo d\u00f5i tr\u00ean Facebook. H\u1ecd s\u1eed d\u1ee5ng MXH \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u1ed9ng \u0111\u1ed3ng game th\u1ee7. Bao g\u1ed3m gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc, \u0111\u01b0a ra l\u1eddi khuy\u00ean mua h\u00e0ng v\u00e0 l\u00e0m n\u1ed5i b\u1eadt c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi. \u0110i\u1ec1u khi\u1ebfn t\u00e0i kho\u1ea3n MXH c\u1ee7a PlayStation h\u1ea5p d\u1eabn l\u00e0 t\u1ea7n su\u1ea5t \u0111\u0103ng b\u00e0i, vi\u1ec7c s\u1eed d\u1ee5ng \u1ea3nh v\u00e0 video ch\u1ea5t l\u01b0\u1ee3ng cao, g\u1eafn th\u1ebb #hashtags hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>C\u1ea3m x\u00fac<\/strong>: Khi t\u00ean th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1c t\u00ecm ki\u1ebfm c\u00f3 li\u00ean quan \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp, th\u00e1i \u0111\u1ed9 chung l\u00e0 g\u00ec? N\u00f3 c\u00f3 n\u1eb1m trong b\u1ed1i c\u1ea3nh t\u00edch c\u1ef1c kh\u00f4ng? C\u00f3 ph\u1ea3n \u1ee9ng c\u1ea3m x\u00fac th\u00f4ng th\u01b0\u1eddng m\u00e0 m\u1ecdi ng\u01b0\u1eddi ph\u1ea3i c\u00f3 kh\u00f4ng? C\u00f3 l\u00fd do ph\u1ed5 bi\u1ebfn n\u00e0o khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi nh\u1eafc \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n kh\u00f4ng?<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Sau khi c\u00f3 d\u1eef li\u1ec7u, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n t\u00edch h\u00e0nh vi v\u00e0 c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 kh\u00f4ng ch\u1ec9 \u0111\u1ea3m b\u1ea3o c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb v\u00e0 s\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111ang \u0111\u01b0\u1ee3c nh\u00ecn nh\u1eadn theo c\u00e1ch b\u1ea1n mu\u1ed1n m\u00e0 c\u00f2n ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p m\u1ed9t c\u00e1ch c\u00f3 chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n\n\n\n<p>\u0110\u1ec3 minh h\u1ecda, ch\u00fang ta h\u00e3y xem c\u00e1ch Airbnb th\u1ef1c hi\u1ec7n \u0111\u1ec3 bi\u1ebft v\u00ed d\u1ee5. C\u00f4ng ty \u0111\u00e3 l\u1eafng nghe c\u1ed9ng \u0111\u1ed3ng c\u1ee7a h\u1ecd v\u00e0 \u0111\u1ecbnh h\u00ecnh l\u1ea1i b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a tr\u00ean nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>Airbnb \u0111\u00e3 th\u1ef1c hi\u1ec7n thay \u0111\u1ed5i n\u00e0y m\u1ed9t c\u00e1ch to\u00e0n di\u1ec7n, ch\u00fa \u00fd \u0111\u1ebfn t\u1eebng chi ti\u1ebft trong n\u1ed7 l\u1ef1c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. B\u1eaft \u0111\u1ea7u v\u1edbi vi\u1ec7c thi\u1ebft k\u1ebf l\u1ea1i logo. Th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb \u0111\u1ec3 n\u00e2ng cao nh\u1eadn th\u1ee9c v\u00e0 c\u1ee7ng c\u1ed1 danh ti\u1ebfng v\u1edbi t\u01b0 c\u00e1ch l\u00e0 nh\u00e0 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m. H\u1ecd c\u0169ng kh\u00f4ng s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ec3 qu\u1ea3ng c\u00e1o gi\u1ea3m gi\u00e1 v\u00e0 c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t kh\u00e1c. Thay v\u00e0o \u0111\u00f3, h\u1ecd cung c\u1ea5p nhi\u1ec1u n\u1ed9i dung gi\u1edbi thi\u1ec7u v\u1edbi ng\u01b0\u1eddi theo d\u00f5i v\u1ec1 ch\u1ee7 nh\u00e0 v\u00e0 t\u00e0i s\u1ea3n c\u1ee7a h\u1ecd, n\u00f3i v\u1ec1 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng h\u1ecd c\u00f3 th\u1ec3 l\u00e0m khi \u1edf \u0111\u00f3.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e6efff\"><em>Xem ngay: <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/social-branding\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>D\u1ecbch v\u1ee5 Social Branding<\/strong><\/a>, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i d\u00e0nh cho doanh nghi\u1ec7p<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">3.5. C\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n<p>Theo d\u1eef li\u1ec7u t\u1eeb Microsoft, 58% kh\u00e1ch h\u00e0ng s\u1ebd ch\u1ea5m d\u1ee9t m\u1ed1i quan h\u1ec7 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u khi h\u1ecd c\u1ea3m th\u1ea5y kh\u00f4ng c\u00f2n c\u00f3 tr\u1ea3i nghi\u1ec7m t\u1ed1t. Nh\u01b0ng v\u1ea5n \u0111\u1ec1 b\u1ea1n n\u00ean quan t\u00e2m kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed1i kinh doanh b\u1ecb m\u1ea5t m\u00e0 l\u00e0 ch\u00ednh b\u1ea3n th\u00e2n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>So v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 tr\u1ea3i nghi\u1ec7m t\u1ed1t, nh\u1eefng ng\u01b0\u1eddi c\u00f3 tr\u1ea3i nghi\u1ec7m kh\u00f4ng t\u1ed1t c\u00f3 kh\u1ea3 n\u0103ng \u0111\u1ec3 l\u1ea1i \u0111\u00e1nh gi\u00e1 c\u00f4ng khai v\u1ec1 c\u00f4ng ty nhi\u1ec1u h\u01a1n. M\u1eb7c d\u00f9 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u00f3 th\u1ec3 kh\u00f4ng t\u00ecm ki\u1ebfm \u0111\u00e1nh gi\u00e1 c\u1ee7a nh\u00e2n vi\u00ean, nh\u01b0ng h\u1ecd ch\u1eafc ch\u1eafn s\u1ebd t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 tr\u1ea3i nghi\u1ec7m c\u1ee7a nh\u1eefng kh\u00e1ch h\u00e0ng kh\u00e1c.<\/p>\n\n\n\n<p>M\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t g\u1ea7n \u0111\u00e2y t\u1eeb <a href=\"https:\/\/www.reviewtrackers.com\/reports\/online-reviews-survey\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>ReviewTrackers<\/strong><\/a> cho th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng xuy\u00ean \u0111\u00e1nh gi\u00e1 4 sao nh\u1ea5t, trong khi ch\u1ec9 10% \u0111\u00e1nh 5 sao.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/Khach-Hang-Quan-Tam-Den-Danh-Gia-Sao-Thuong-Hieu.png\" alt=\"Kh\u00e1ch h\u00e0ng quan t\u00e2m \u0111\u1ebfn \u0111\u00e1nh gi\u00e1 sao c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-37730\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/Khach-Hang-Quan-Tam-Den-Danh-Gia-Sao-Thuong-Hieu.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/Khach-Hang-Quan-Tam-Den-Danh-Gia-Sao-Thuong-Hieu-300x200.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/Khach-Hang-Quan-Tam-Den-Danh-Gia-Sao-Thuong-Hieu-768x512.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p>Ngo\u00e0i ra, c\u00f3 m\u1ed9t th\u1ed1ng k\u00ea c\u00f3 l\u1ebd c\u00f2n m\u1ea1nh h\u01a1n t\u1eeb cu\u1ed9c kh\u1ea3o s\u00e1t \u0111\u00f3 l\u00e0: \u201c94% ng\u01b0\u1eddi ti\u00eau d\u00f9ng n\u00f3i r\u1eb1ng ch\u1ec9 c\u1ea7n c\u00f3 m\u1ed9t \u0111\u00e1nh gi\u00e1 kh\u00f4ng t\u1ed1t th\u00ec h\u1ecd c\u0169ng s\u1ebd tr\u00e1nh doanh nghi\u1ec7p \u0111\u00f3\u201d.<\/p>\n\n\n\n<p>H\u00e3y nh\u1edb r\u1eb1ng, ch\u1ec9 c\u1ea7n m\u1ed9t ng\u01b0\u1eddi c\u00f3 tr\u1ea3i nghi\u1ec7m t\u1ec7 v\u1edbi c\u00f4ng ty th\u00ec nh\u1eefng ng\u01b0\u1eddi kh\u00e1c c\u0169ng s\u1ebd quy\u1ebft \u0111\u1ecbnh kh\u00f4ng mu\u1ed1n kinh doanh v\u1edbi c\u00f4ng ty \u0111\u00f3. V\u00ec v\u1eady, h\u00e3y chu\u1ea9n b\u1ecb qu\u1ea3n l\u00fd uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u tr\u01b0\u1edbc khi ng\u01b0\u1eddi kh\u00e1c l\u00e0m \u0111i\u1ec1u \u0111\u00f3 cho b\u1ea1n.<\/p>\n\n\n\n<p><strong>M\u1eb9o:<\/strong> N\u1ebfu doanh nghi\u1ec7p lu\u00f4n minh b\u1ea1ch v\u1ec1 tr\u1ea3i nghi\u1ec7m c\u1ee7a nh\u1eefng kh\u00e1ch h\u00e0ng kh\u00e1c th\u00ec s\u1ebd r\u1ea5t h\u1eefu \u00edch. H\u00e3y th\u1eed \u0111\u01b0a n\u1ed9i dung c\u1ee7a ng\u01b0\u1eddi d\u00f9ng nh\u01b0 x\u1ebfp h\u1ea1ng s\u1ea3n ph\u1ea9m, l\u1eddi ch\u1ee9ng th\u1ef1c c\u1ee7a kh\u00e1ch h\u00e0ng, nh\u1eefng c\u00e2u chuy\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng, nh\u1eefng b\u00e0i \u0111\u0103ng v\u00e0 h\u00ecnh \u1ea3nh chia s\u1ebb kh\u00e1ch h\u00e0ng \u0111ang s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m tr\u00ean trang web v\u00e0 c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/trai-nghiem-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/strong><\/a><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/trai-nghiem-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">3.6. \u0110\u1ecbnh h\u00ecnh v\u0103n h\u00f3a c\u00f4ng ty \u0111\u00e1ng m\u01a1 \u01b0\u1edbc<\/h3>\n\n\n\n<p>N\u1ebfu tu\u00e2n theo chi\u1ebfn l\u01b0\u1ee3c uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u, c\u00f3 kh\u1ea3 n\u0103ng c\u00f4ng ty s\u1ebd ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t xu th\u1ebf d\u1eabn \u0111\u1ea7u. B\u00e2y gi\u1edd b\u1ea1n \u0111\u00e3 c\u00f3 m\u1ed9t \u0111\u1ed9i h\u1ed7 tr\u1ee3, h\u00e3y nh\u1edb r\u1eb1ng nh\u1eefng \u0111i\u1ec1u t\u1ed1t \u0111\u1eb9p s\u1ebd \u0111\u1ebfn khi c\u00e1c c\u00f4ng ty th\u00fac \u0111\u1ea9y m\u1ed9t m\u00f4i tr\u01b0\u1eddng n\u1ed9i b\u1ed9 l\u00e0nh m\u1ea1nh v\u00e0 t\u00edch c\u1ef1c.<\/p>\n\n\n\n<p>B\u1eb1ng c\u00e1ch giao cho c\u00e1c th\u00e0nh vi\u00ean c\u00f4ng vi\u1ec7c c\u00f3 \u00fd ngh\u0129a v\u00e0 cho h\u1ecd quy\u1ec1n ch\u1ecbu tr\u00e1ch nhi\u1ec7m cu\u1ed9c s\u1ed1ng v\u00e0 s\u1ef1 nghi\u1ec7p, h\u1ecd s\u1ebd tr\u1edf th\u00e0nh nh\u1eefng nh\u00e2n vi\u00ean t\u1ef1 tin v\u00e0 l\u00e0m vi\u1ec7c n\u0103ng su\u1ea5t h\u01a1n thay v\u00ec ch\u1ec9 l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u00f3ng g\u00f3p ri\u00eang l\u1ebb.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 c\u00f3 t\u00e1c \u0111\u1ed9ng r\u1ea5t l\u1edbn \u0111\u1ebfn danh ti\u1ebfng tr\u01b0\u1edbc c\u00f4ng ch\u00fang c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. L\u00fd do l\u00e0 v\u00ec hi\u1ec7u \u1ee9ng nh\u1ecf gi\u1ecdt. Khi nh\u00e2n vi\u00ean c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng v\u00e0 m\u00e3n nguy\u1ec7n v\u1edbi c\u00f4ng vi\u1ec7c h\u01a1n th\u00ec h\u1ecd s\u1ebd t\u1ef1 h\u00e0o v\u1ec1 vi\u1ec7c h\u1ecd l\u00e0m, v\u00e0 k\u1ebft qu\u1ea3 l\u00e0 s\u1ebd l\u00e0m vi\u1ec7c t\u1ed1t h\u01a1n n\u1eefa.<\/p>\n\n\n\n<p>C\u00e1c t\u00e1c gi\u1ea3 tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u1ed9i ng\u0169 qu\u1ea3n tr\u1ecb c\u1ee7a b\u1ea1n ch\u1ecbu tr\u00e1ch nhi\u1ec7m \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh v\u00e0 th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c \u0111\u1ecbnh h\u00ecnh di\u1ec7n m\u1ea1o th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i v\u1edbi c\u00f4ng ch\u00fang m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n ph\u1ea3i khi\u1ebfn t\u1ea5t c\u1ea3 nh\u1eefng th\u1ee9 \u0111\u00f3 tr\u1edf n\u00ean th\u1eadt xu\u1ea5t s\u1eafc.<\/p>\n\n\n\n<p>M\u1ed9t l\u00fd do kh\u00e1c t\u1ea1i sao c\u00e1c c\u00f4ng ty c\u1ea7n ph\u1ea3i nu\u00f4i d\u01b0\u1ee1ng v\u0103n h\u00f3a c\u00f4ng ty t\u00edch c\u1ef1c, \u0111\u00f3 l\u00e0 v\u00ec n\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i b\u1ed9. H\u00e3y nh\u1edb r\u1eb1ng s\u1ebd kh\u00f4ng m\u1ea5t nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 chia s\u1ebb uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i b\u1ed9 ra b\u00ean ngo\u00e0i, \u0111\u1eb7c bi\u1ec7t l\u00e0 tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.&nbsp;<\/p>\n\n\n\n<p>C\u00e1c trang web t\u00ecm vi\u1ec7c nh\u01b0 TopCV ho\u1eb7c Vietnamworks c\u0169ng cung c\u1ea5p t\u1ed5ng quan s\u01a1 l\u01b0\u1ee3c v\u0103n h\u00f3a c\u00f4ng ty cho nh\u00e2n vi\u00ean ti\u1ec1m n\u0103ng. Nh\u00e2n vi\u00ean c\u00e0ng c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 v\u00e0 t\u1ef1 h\u00e0o v\u1ec1 c\u00f4ng vi\u1ec7c, th\u00ec \u0111i\u1ec1u \u0111\u00f3 c\u00e0ng \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c \u0111\u1ebfn uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u n\u00f3i chung.<\/p>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/cach-bien-nhan-vien-thanh-dai-su-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>6 C\u00e1ch bi\u1ebfn nh\u00e2n vi\u00ean th\u00e0nh \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">3.7. T\u1ea1o h\u01b0\u1edbng d\u1eabn phong c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>M\u1ecdi ng\u01b0\u1eddi s\u1ebd b\u1eaft \u0111\u1ea7u h\u00ecnh th\u00e0nh \u00fd ki\u1ebfn v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u ngay t\u1eeb \u00e1nh nh\u00ecn \u0111\u1ea7u ti\u00ean \u2014 cho d\u00f9 \u0111\u00f3 l\u00e0 l\u1ea7n \u0111\u1ea7u ti\u00ean h\u1ecd truy c\u1eadp trang web, \u0111i ngang qua c\u1eeda h\u00e0ng hay nh\u00ecn th\u1ea5y qu\u1ea3ng c\u00e1o tr\u00ean Facebook. Nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u c\u0169ng c\u00f3 th\u1ec3 thay \u0111\u1ed5i v\u00e0o b\u1ea5t k\u1ef3 th\u1eddi \u0111i\u1ec3m n\u00e0o trong su\u1ed1t m\u1ed1i quan h\u1ec7.<\/p>\n\n\n\n<p>Khi c\u00f4ng ty ph\u00e1t tri\u1ec3n, h\u00e3y \u0111\u1ea3m b\u1ea3o th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n th\u1ec3 hi\u1ec7n c\u00f9ng m\u1ed9t b\u1ea3n s\u1eafc v\u00e0 th\u00f4ng \u0111i\u1ec7p tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh v\u1edbi t\u00e0i li\u1ec7u n\u1ed9i b\u1ed9. T\u1ea1o h\u01b0\u1edbng d\u1eabn phong c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u nh\u1eb1m \u0111\u1ea3m b\u1ea3o c\u00e1c th\u00e0nh vi\u00ean lu\u00f4n nh\u1ea5t qu\u00e1n khi n\u00f3i \u0111\u1ebfn c\u00e1c l\u1ef1a ch\u1ecdn thi\u1ebft k\u1ebf, chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng, ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, v.v.<\/p>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/thongtin\/vai-tro-mat-thiet-cua-brand-guidelines-doi-voi-doanh-nghiep\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Brand Guideline l\u00e0 g\u00ec<\/strong><\/a>?<\/li><li>Social Style Guideline<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">3.8. C\u00f3 \u0111\u1ed9i ng\u0169 quan h\u1ec7 c\u00f4ng ch\u00fang ho\u1eb7c quy tr\u00ecnh ch\u1eb7t ch\u1ebd<\/h3>\n\n\n\n<p>Cu\u1ed1i c\u00f9ng, khi th\u01b0\u01a1ng hi\u1ec7u ph\u00e1t tri\u1ec3n, c\u00f3 kh\u1ea3 n\u0103ng b\u1ea1n s\u1ebd c\u1ea7n mu\u1ed1n thu\u00ea m\u1ed9t ng\u01b0\u1eddi ho\u1eb7c m\u1ed9t \u0111\u1ed9i ng\u0169 quan h\u1ec7 c\u00f4ng ch\u00fang \u0111\u1ec3 theo \u0111u\u1ed5i c\u00e1c c\u01a1 h\u1ed9i \u0111\u1ec3 \u0111\u01b0\u1ee3c qu\u1ea3ng b\u00e1 r\u1ea7m r\u1ed9 t\u00edch c\u1ef1c cho doanh nghi\u1ec7p. V\u00ed d\u1ee5 nh\u01b0 h\u1ecd c\u00f3 th\u1ec3:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Qu\u1ea3n l\u00fd trang web v\u00e0 c\u00e1c th\u00fac \u0111\u1ea9y th\u00f4ng b\u00e1o n\u1ed9i b\u1ed9 li\u00ean quan \u0111\u1ebfn gi\u1ea3i th\u01b0\u1edfng v\u00e0 c\u00e1c danh hi\u1ec7u kh\u00e1c<\/li><li>G\u1eedi th\u00f4ng c\u00e1o b\u00e1o ch\u00ed \u0111\u1ebfn c\u00e1c nh\u00e0 b\u00e1o, t\u00f2a so\u1ea1n<\/li><li>Li\u00ean h\u1ec7 v\u1edbi c\u00e1c t\u1edd b\u00e1o \u0111\u1ecba ph\u01b0\u01a1ng v\u1ec1 ph\u1ecfng v\u1ea5n c\u00f4ng ty<\/li><li>\u0110\u1ea3m b\u1ea3o an to\u00e0n c\u00e1c b\u00e0i ph\u00e1t bi\u1ec3u cho c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o t\u1ea1i h\u1ed9i ngh\u1ecb ng\u00e0nh<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>B\u1eb1ng c\u00e1ch ch\u1ee7 \u0111\u1ed9ng \u0111\u01b0a t\u00ean tu\u1ed5i th\u01b0\u01a1ng hi\u1ec7u ra ngo\u00e0i th\u1ecb tr\u01b0\u1eddng, \u0111\u1ea1i di\u1ec7n quan h\u1ec7 c\u00f4ng ch\u00fang c\u00f3 th\u1ec3 \u0111\u1eb7t n\u1ec1n t\u1ea3ng cho nh\u1eadn th\u1ee9c c\u1ee7a c\u00f4ng ch\u00fang.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, b\u1ea1n c\u0169ng c\u1ea7n c\u00f3 th\u1ec3 \u0111\u1ec1 ph\u00f2ng c\u00e1c v\u1ea5n \u0111\u1ec1 r\u1ee7i ro ti\u1ec1m \u1ea9n.<\/p>\n\n\n\n<p>C\u00f3 r\u1ea5t nhi\u1ec1u b\u00e0i h\u1ecdc kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng \u0111\u1eaft gi\u00e1, d\u00f9 l\u00e0 doanh nghi\u1ec7p l\u1edbn hay nh\u1ecf \u0111\u1ec1u c\u1ea7n ph\u1ea3i ghi nh\u1edb gi\u00e1 tr\u1ecb \u0111\u1ed9i ng\u0169 PR m\u1ea1nh mang l\u1ea1i. B\u1ea1n kh\u00f4ng th\u1ec3 d\u1ef1 \u0111o\u00e1n c\u00e1c s\u1ef1 ki\u1ec7n trong t\u01b0\u01a1ng lai, nh\u01b0ng c\u00f3 m\u1ed9t quy tr\u00ecnh lu\u00f4n s\u1eb5n s\u00e0ng gi\u00fap b\u1ea1n chu\u1ea9n b\u1ecb cho b\u1ea5t k\u1ef3 th\u1eed th\u00e1ch n\u00e0o l\u00e0 \u0111i\u1ec1u th\u1ef1c s\u1ef1 v\u00f4 gi\u00e1.<\/p>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/pr-online-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>PR online<\/strong><\/a>, gi\u1ea3i ph\u00e1p pr th\u01b0\u01a1ng hi\u1ec7u trong th\u1eddi \u0111\u1ea1i s\u1ed1<\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/brand-image-hinh-anh-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>H\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> (Brand Image)<\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/chien-luoc-khac-biet-hoa-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Kh\u00e1c bi\u1ec7t h\u00f3a th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> (Brand Differentiation)<\/li><\/ul>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">K\u1ebft lu\u1eadn<\/h2>\n\n\n\n<p>D\u00f9 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u1edbn hay nh\u1ecf th\u00ec vi\u1ec7c x\u00e2y d\u1ef1ng cho m\u00ecnh m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 t\u1ea1o d\u1ef1ng <strong>danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u<\/strong> l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft v\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Nh\u1eefng th\u00f4ng tin tr\u00ean s\u1ebd r\u1ea5t h\u1eefu \u00edch cho b\u1ea1n trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng danh ti\u1ebfng cho \u0111\u1ee9a con tinh th\u1ea7n c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a&nbsp;<mark>Sao Kim<\/mark>&nbsp;t\u1ea1i:<\/p>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Blog Sao Kim<\/strong><\/a>,&nbsp;<a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>C\u1ea9m Nang Sao Kim<\/strong><\/a><\/p>\n\n\n\n<p>Facebook:<mark>&nbsp;<strong><a href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\">Sao Kim Branding<\/a><\/strong><\/mark><\/p>\n\n\n\n<p>Case study Behance:&nbsp;<mark><a href=\"https:\/\/www.behance.net\/saokimbranding?tracking_source=search_users_recommended%7Csaokim%20branding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/mark><\/p>\n\n\n\n<p>#SaoKim #SaoKimBranding #BrandReputation #DanhTiengThuongHieu<\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u00ecm hi\u1ec3u ngay v\u1ec1 8 c\u00e1ch c\u1ea3i thi\u1ec7n danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u (Brand Reputation) c\u1ee7a b\u1ea1n tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u0169ng nh\u01b0 danh ti\u1ebfng \u0111\u1ed1i v\u1edbi c\u00e1c kh\u00e1ch h\u00e0ng.<\/p>\n","protected":false},"author":37,"featured_media":37482,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195],"tags":[252],"class_list":["post-37396","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cam-nang","tag-danh-tieng-thuong-hieu"],"acf":[],"views":734,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/37396","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=37396"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/37396\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/37482"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=37396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=37396"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=37396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}