{"id":37407,"date":"2022-11-29T18:10:42","date_gmt":"2022-11-29T11:10:42","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=37407"},"modified":"2024-04-17T15:17:30","modified_gmt":"2024-04-17T08:17:30","slug":"chien-luoc-khac-biet-hoa-thuong-hieu","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/chien-luoc-khac-biet-hoa-thuong-hieu\/","title":{"rendered":"30 Chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t h\u00f3a th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"\n

L\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t h\u00f3a th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p gi\u00fap cho doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 thu h\u00fat c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng hi\u1ec7u qu\u1ea3. C\u00f9ng kh\u00e1m ph\u00e1 ngay 30 chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t h\u00f3a th\u01b0\u01a1ng hi\u1ec7u trong b\u00e0i vi\u1ebft n\u00e0y! <\/strong><\/em><\/p>\n\n\n\n

C\u00f3 nhi\u1ec1u c\u00e1ch \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. B\u00ed quy\u1ebft k\u1ef9 n\u0103ng n\u1eb1m \u1edf vi\u1ec7c ph\u00e1t tri\u1ec3n v\u00e0 \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t h\u00f3a th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3 nh\u1ea5t theo c\u00e1ch ph\u1ea3n chi\u1ebfu t\u01b0\u01a1ng \u1ee9ng v\u1edbi t\u00ednh c\u00e1ch, gi\u00e1 tr\u1ecb, l\u1eddi h\u1ee9a, h\u00e0nh \u0111\u1ed9ng v\u00e0 c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m ch\u00ednh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

N\u1ebfu m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u v\u1ec1 c\u01a1 b\u1ea3n kh\u00f4ng \u0111\u1ee7 c\u00e1 t\u00ednh ho\u1eb7c th\u1ef1c s\u1ef1 k\u00e9m ph\u00e1t tri\u1ec3n th\u00ec c\u00f3 l\u1ebd \u0111\u00e3 \u0111\u1ebfn l\u00fac c\u00e2n nh\u1eafc vi\u1ec7c ki\u1ec3m tra l\u1ea1i th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3.<\/p>\n\n\n\n

\"Brand<\/figure>\n\n\n\n

Doanh nghi\u1ec7p ph\u1ea3i \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh m\u1ed9t c\u00e1ch c\u00f3 chi\u1ebfn l\u01b0\u1ee3c sao cho ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c m\u1ee5c ti\u00eau kinh doanh c\u1ee5 th\u1ec3. Nh\u1eefng quy\u1ebft \u0111\u1ecbnh \u0111\u00f3 s\u1ebd c\u1ee7ng c\u1ed1 n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng hi\u1ec7u, khi\u1ebfn n\u00f3 tr\u1edf n\u00ean h\u1ea5p d\u1eabn h\u01a1n \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 l\u00e0m t\u0103ng l\u00f2ng trung th\u00e0nh v\u00e0 gi\u00e1 tr\u1ecb sau c\u00f9ng. C\u00f3 nh\u01b0 v\u1eady, doanh nghi\u1ec7p m\u1edbi c\u00f3 th\u1ec3 t\u0103ng tr\u01b0\u1edfng l\u1ee3i nhu\u1eadn th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 30 chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t h\u00f3a th\u01b0\u01a1ng hi\u1ec7u<\/strong> \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n

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1. \u0110\u1ecbnh gi\u00e1 kh\u00e1c bi\u1ec7t<\/h2>\n\n\n\n

Thay \u0111\u1ed5i gi\u00e1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh s\u1ebd l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u1ea1o kh\u00e1c bi\u1ec7t hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n

B\u1ea1n c\u00f3 th\u1ec3 l\u00e0 th\u01b0\u01a1ng hi\u1ec7u b\u00e1n ch\u1ea1y nh\u1ea5t trong th\u1ecb tr\u01b0\u1eddng v\u1edbi gi\u00e1 th\u1ea5p, ho\u1eb7c l\u00e0 th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p v\u1edbi gi\u00e1 cao nh\u01b0 Starbucks, \u0111\u1ecbnh gi\u00e1 c\u00e0 ph\u00ea cao h\u01a1n \u0111\u1ec3 t\u0103ng ch\u1ea5t l\u01b0\u1ee3ng c\u1ea3m nh\u1eadn. Tr\u00ean th\u1ef1c t\u1ebf, nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t h\u00f3a th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u00ednh ph\u00ed v\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t m\u1ee9c gi\u00e1 cao h\u01a1n.<\/p>\n\n\n\n

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2. Khai th\u00e1c th\u1ecb tr\u01b0\u1eddng ng\u00e1ch<\/h2>\n\n\n\n

C\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 ng\u00e1ch c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t h\u00f3a th\u01b0\u01a1ng hi\u1ec7u cao v\u00e0 ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb d\u00e0nh cho ch\u00fang ph\u1ea3i ph\u1ea3n \u00e1nh th\u1ecb tr\u01b0\u1eddng ng\u00e1ch \u0111\u00f3.<\/p>\n\n\n

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\"V\u00ed<\/figure>\n<\/div>\n\n\n

M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh l\u00e0 GoPro, c\u00f4ng ty s\u1ea3n xu\u1ea5t m\u00e1y quay video g\u1eafn tr\u00ean c\u01a1 th\u1ec3 v\u00e0 b\u00e1n cho c\u00e1c v\u1eadn \u0111\u1ed9ng vi\u00ean.<\/p>\n\n\n\n

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3. Tr\u1edf th\u00e0nh “nh\u1ea5t”<\/h2>\n\n\n\n

N\u1ebfu th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00e0 \u0111\u1ee9ng \u0111\u1ea7u trong ng\u00e0nh, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t b\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o chuy\u00ean m\u00f4n c\u1ee7a m\u00ecnh.<\/p>\n\n\n

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\"V\u00ed<\/figure>\n<\/div>\n\n\n

Domino\u2019s Pizza mang \u0111\u1ebfn s\u1ef1 kh\u00e1c bi\u1ec7t th\u00f4ng qua d\u1ecbch v\u1ee5 giao h\u00e0ng t\u1eadn nh\u00e0 chuy\u00ean nghi\u1ec7p v\u00e0 \u0111\u1ea3m b\u1ea3o trong 30 ph\u00fat.<\/p>\n\n\n\n

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4. Cung c\u1ea5p tr\u1ea3i nghi\u1ec7m \u0111i\u1ec3m mua h\u00e0ng \u0111\u1ed9c nh\u1ea5t v\u00f4 nh\u1ecb<\/h2>\n\n\n\n

Th\u01b0\u01a1ng hi\u1ec7u s\u1ebd tr\u1edf n\u00ean n\u1ed5i b\u1eadt khi mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7m mua h\u00e0ng \u0111\u00e1ng nh\u1edb. Tr\u1ebb em th\u00edch th\u00fa b\u00f4ng, nh\u01b0ng ch\u00fang c\u00f2n th\u00edch h\u01a1n khi c\u00f3 th\u1ec3 t\u1ef1 tay l\u00e0m ra m\u1ed9t con th\u00fa nh\u1ed3i b\u00f4ng ngay tr\u01b0\u1edbc m\u1eaft.<\/p>\n\n\n\n

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5. T\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1eb7c bi\u1ec7t<\/h2>\n\n\n\n

T\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t kh\u00eda c\u1ea1nh ch\u00ednh c\u1ee7a s\u1ef1 kh\u00e1c bi\u1ec7t. \u0110\u1eb7c \u0111i\u1ec3m nh\u1eadn d\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e1ng nh\u1edb, d\u1ec5 nh\u1eadn bi\u1ebft, kh\u00f4ng mang t\u00ednh \u0111\u1eb7c tr\u01b0ng v\u1ec1 ph\u00e2n kh\u00fac ho\u1eb7c danh m\u1ee5c ng\u00e0nh c\u00f3 th\u1ec3 s\u1ebd r\u1ea5t hi\u1ec7u qu\u1ea3 trong vi\u1ec7c t\u1ea1o th\u00eam s\u1ef1 kh\u00e1c bi\u1ec7t.<\/p>\n\n\n

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\"V\u00ed<\/figure>\n<\/div>\n\n\n

V\u00ed d\u1ee5: Johnny Cupcakes, m\u1ed9t c\u00f4ng ty may m\u1eb7c \u0111\u1ed9c \u0111\u00e1o \u1edf Hoa K\u1ef3, h\u1ecd b\u00e1n \u00e1o ph\u00f4ng c\u00f3 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh nh\u01b0ng c\u1eeda h\u00e0ng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf nh\u01b0 ti\u1ec7m l\u00e0m b\u00e1nh, t\u00fai \u0111\u1ef1ng l\u00e0 h\u1ed9p b\u00e1nh, t\u1ee7 \u0111\u1ef1ng qu\u1ea7n \u00e1o l\u00e0 l\u00f2 n\u01b0\u1edbng… \u0111i\u1ec1u n\u00e0y khi\u1ebfn h\u1ecd tr\u1edf n\u00ean th\u1eadt \u0111\u1eb7c bi\u1ec7t, nhi\u1ec1u kh\u00e1ch h\u00e0ng c\u0169ng l\u1eb7n l\u1ed9i t\u1eeb xa \u0111\u1ebfn \u0111\u1ec3 tr\u1ea3i nghi\u1ec7m.<\/p>\n\n\n\n

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6. S\u1eed d\u1ee5ng linh v\u1eadt th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n

Linh v\u1eadt th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 l\u00e0 nh\u00e2n t\u1ed1 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t m\u1ea1nh m\u1ebd, \u0111\u1eb7c bi\u1ec7t n\u1ebfu b\u1ea1n mu\u1ed1n mang l\u1ea1i c\u1ea3m gi\u00e1c h\u00e0i h\u01b0\u1edbc cho s\u1ef1 nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u trong l\u00f2ng kh\u00e1ch h\u00e0ng.<\/p>\n\n\n

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\"V\u00ed<\/figure>\n<\/div>\n\n\n

C\u00f4ng ty b\u1ea3o hi\u1ec3m c\u1ee7a M\u1ef9 – GEICO, \u0111\u00e3 th\u00e0nh c\u00f4ng l\u1edbn v\u1edbi linh v\u1eadt c\u1ee7a m\u00ecnh – m\u1ed9t con th\u1eb1n l\u1eb1n bi\u1ebft n\u00f3i kh\u00f4ng li\u00ean quan g\u00ec \u0111\u1ebfn b\u1ea3o hi\u1ec3m, nh\u01b0ng v\u1eabn khi\u1ebfn h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi tin r\u1eb1ng c\u00f4ng ty c\u00f3 m\u1ed9t \u0111i\u1ec1u g\u00ec \u0111\u00f3 kh\u00e1c bi\u1ec7t.<\/p>\n\n\n\n

\u0110\u1ecdc th\u00eam: Linh v\u1eadt th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> (Brand Mascot)<\/em><\/p>\n\n\n\n

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7. Di s\u1ea3n v\u00e0 xu\u1ea5t x\u1ee9<\/h2>\n\n\n\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t th\u00f4ng qua c\u00e1c li\u00ean t\u01b0\u1edfng m\u1ea1nh m\u1ebd v\u1edbi s\u1ef1 kh\u00e1c bi\u1ec7t trong ngu\u1ed3n xu\u1ea5t x\u1ee9 qu\u1ed1c t\u1ebf.<\/p>\n\n\n\n

Nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a V\u01b0\u01a1ng qu\u1ed1c Anh \u0111\u01b0\u1ee3c ch\u00fa \u00fd v\u1edbi v\u1ebb \u0111\u1eb9p c\u1ed5 \u0111i\u1ec3n v\u01b0\u1ee3t th\u1eddi gian, trong khi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn t\u1eeb Th\u1ee5y S\u0129 th\u01b0\u1eddng g\u1eafn li\u1ec1n v\u1edbi s\u1ef1 kh\u00e9o l\u00e9o v\u00e0 \u0111\u1ed9 ch\u00ednh x\u00e1c, v\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a \u0110\u1ee9c \u0111\u01b0\u1ee3c coi l\u00e0 \u0111\u00e1ng tin c\u1eady v\u00e0 c\u00f3 thi\u1ebft k\u1ebf t\u1ed1t.<\/p>\n\n\n\n

\u0110\u1ecdc th\u00eam: X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecba ph\u01b0\u01a1ng<\/strong><\/a><\/em><\/p>\n\n\n\n

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8. \u0110\u1ed5i m\u1edbi<\/h2>\n\n\n\n

\u0110\u1ed5i m\u1edbi c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 kh\u00e1c bi\u1ec7t ho\u00e1 quan tr\u1ecdng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Ki\u1ec3u ph\u00e2n bi\u1ec7t n\u00e0y r\u1ea5t ph\u1ed5 bi\u1ebfn \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ngh\u1ec7: Apple \u0111\u1ed3ng ngh\u0129a v\u1edbi s\u1ef1 \u0111\u1ed5i m\u1edbi, d\u1ec5 s\u1eed d\u1ee5ng v\u00e0 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m cu\u1ed9c s\u1ed1ng, trong khi SalesForce chi\u1ebfm th\u1ecb ph\u1ea7n l\u1edbn nh\u1ea5t v\u1edbi CRM d\u1ef1a tr\u00ean SaaS.<\/p>\n\n\n\n

Nh\u01b0ng s\u1ef1 \u0111\u1ed5i m\u1edbi th\u00ec kh\u00f4ng ch\u1ec9 gi\u1edbi h\u1ea1n \u1edf c\u00f4ng ngh\u1ec7: c\u00e1c th\u01b0\u01a1ng hi\u1ec7u FMCG c\u0169ng c\u00f3 th\u1ec3 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t b\u1eb1ng bao b\u00ec s\u00e1ng t\u1ea1o v\u00e0 c\u00e1c gi\u1ea3i ph\u00e1p s\u1ea3n ph\u1ea9m kh\u00e1c nhau, ch\u1eb3ng h\u1ea1n nh\u01b0 O\u2019Egg v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m tr\u1ee9ng kh\u00f4ng v\u1ecf v\u00e0 tr\u1ee9ng v\u1ecf tr\u1eafng.<\/p>\n\n\n<\/span><\/span>\n\n\n

\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n

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