{"id":37420,"date":"2022-12-06T17:46:29","date_gmt":"2022-12-06T10:46:29","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=37420"},"modified":"2022-12-06T18:03:14","modified_gmt":"2022-12-06T11:03:14","slug":"quan-he-cong-chung","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/quan-he-cong-chung\/","title":{"rendered":"Quan h\u1ec7 c\u00f4ng ch\u00fang (PR): Chi\u1ebfn l\u01b0\u1ee3c v\u00e0 Chi\u1ebfn thu\u1eadt"},"content":{"rendered":"\n<p><em>Chia s\u1ebb v\u1ec1 quy tr\u00ecnh x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c <strong>quan h\u1ec7 c\u00f4ng ch\u00fang<\/strong> (Public Relations), chi\u1ebfn thu\u1eadt PR gi\u00fap ti\u1ebfp c\u1eadn kh\u00e1c h\u00e0ng m\u1ee5c ti\u00eau d\u1ec5 d\u00e0ng v\u00e0 hi\u1ec7u qu\u1ea3.<\/em><\/p>\n\n\n\n<p><strong>Quan h\u1ec7 c\u00f4ng ch\u00fang<\/strong> (<strong>Public Relations<\/strong>) l\u00e0 s\u1ef1 k\u1ebft ho\u00e0n h\u1ea3o gi\u1eefa chi\u1ebfn l\u01b0\u1ee3c, s\u00e1ng t\u1ea1o v\u00e0 s\u1ef1 thuy\u1ebft ph\u1ee5c. N\u1ebfu b\u1ea1n bi\u1ebft c\u00e1ch th\u1ef1c hi\u1ec7n PR hi\u1ec7u qu\u1ea3, b\u1ea1n c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn m\u1ecdi b\u1ed9 ph\u1eadn c\u1ee7a doanh nghi\u1ec7p ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"625\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/cac-buoc-xay-dung-quan-he-cong-chung.jpg.jpg\" alt=\"C\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c quan h\u1ec7 c\u00f4ng ch\u00fang\" class=\"wp-image-37433\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/cac-buoc-xay-dung-quan-he-cong-chung.jpg.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/cac-buoc-xay-dung-quan-he-cong-chung.jpg-300x156.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/cac-buoc-xay-dung-quan-he-cong-chung.jpg-768x400.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p>N\u1ebfu b\u1ea1n \u0111ang mu\u1ed1n m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh v\u00e0 gi\u1edbi thi\u1ec7u ch\u00fang t\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, h\u00e3y h\u1ecdc c\u00e1ch x\u00e2y d\u1ef1ng quan h\u1ec7 c\u00f4ng ch\u00fang trong b\u00e0i vi\u1ebft sau.<\/p>\n\n\n\n<p>Quan h\u1ec7 c\u00f4ng ch\u00fang (Public Relations) l\u00e0 s\u1ef1 k\u1ebft ho\u00e0n h\u1ea3o gi\u1eefa s\u00e1ng t\u1ea1o, s\u1ef1 thuy\u1ebft ph\u1ee5c v\u00e0 chi\u1ebfn l\u01b0\u1ee3c. N\u1ebfu b\u1ea1n bi\u1ebft c\u00e1ch th\u1ef1c hi\u1ec7n PR hi\u1ec7u qu\u1ea3, b\u1ea1n c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn m\u1ecdi b\u1ed9 ph\u1eadn c\u1ee7a doanh nghi\u1ec7p ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n \u0111ang mu\u1ed1n m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh v\u00e0 gi\u1edbi thi\u1ec7u ch\u00fang t\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, h\u00e3y h\u1ecdc c\u00e1ch x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c, chi\u1ebfn thu\u1eadt quan h\u1ec7 c\u00f4ng ch\u00fang trong b\u00e0i vi\u1ebft n\u00e0y.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">1. Public Relations (PR) l\u00e0 g\u00ec?<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/public-relations-pr-la-gi.jpg.jpg\" alt=\"Public Relations (PR) l\u00e0 g\u00ec\" class=\"wp-image-37435\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/public-relations-pr-la-gi.jpg.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/public-relations-pr-la-gi.jpg-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/public-relations-pr-la-gi.jpg-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p><strong>Public Relations<\/strong> (PR) hay c\u00f2n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 <strong>quan h\u1ec7 c\u00f4ng ch\u00fang<\/strong> l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c&nbsp;k\u00eanh truy\u1ec1n th\u00f4ng \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 gi\u1eefa doanh nghi\u1ec7p\/ t\u1ed5 ch\u1ee9c v\u1edbi c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau. \u0110\u1ed3ng th\u1eddi, qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, PR c\u0169ng l\u00e0 qu\u00e1 tr\u00ecnh qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u v\u00e0 truy\u1ec1n th\u00f4ng c\u1ee7a doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 khi b\u1ea1n \u0111ang r\u01a1i v\u00e0o giai \u0111o\u1ea1n kh\u1ee7ng ho\u1ea3ng.<\/p>\n\n\n\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, t\u01b0\u01a1ng t\u1ef1 nh\u01b0 vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, PR c\u0169ng l\u00e0 c\u00e1ch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u qu\u1ea3n l\u00fd s\u1ef1 lan t\u1ecfa th\u00f4ng tin. Tuy nhi\u00ean, \u0111i\u1ec3m kh\u00e1c bi\u1ec7t l\u00e0 PR t\u1eadp trung nhi\u1ec1u h\u01a1n v\u00e0o danh ti\u1ebfng v\u00e0 truy\u1ec1n th\u00f4ng, trong khi th\u01b0\u01a1ng hi\u1ec7u bao h\u00e0m t\u1ed5ng th\u1ec3 h\u01a1n (bao g\u1ed3m c\u1ea3 PR).<\/p>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/corporate-branding\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p<\/strong><\/a> (Corporate Branding)<\/em><\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">2. T\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng quan h\u1ec7 c\u00f4ng ch\u00fang<\/h2>\n\n\n\n<p>X\u00e2y d\u1ef1ng quan h\u1ec7 c\u00f4ng ch\u00fang l\u00e0 ho\u1ea1t \u0111\u1ed9ng v\u00f4 c\u00f9ng quan tr\u1ecdng m\u00e0 c\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i l\u00e0m, b\u1ea5t k\u1ec3 l\u00e0 quy m\u00f4 l\u1edbn hay nh\u1ecf. Ch\u00fang x\u00e1c \u0111\u1ecbnh c\u00e1ch m\u1ed9t t\u1ed5 ch\u1ee9c, c\u00f4ng ty giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c, b\u00e1o ch\u00ed, c\u00e1c nh\u00e0 t\u1eeb thi\u1ec7n, ch\u00ednh tr\u1ecb gia v\u00e0 c\u00f4ng ch\u00fang n\u00f3i chung.<\/p>\n\n\n\n<p>D\u1ef1a theo&nbsp;Pew Research Center, c\u00f3 27% ng\u01b0\u1eddi tr\u01b0\u1edfng th\u00e0nh \u1edf M\u1ef9 tin t\u01b0\u1edfng v\u00e0o nh\u1eefng th\u00f4ng tin h\u1ecd t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c tr\u00ean trang m\u1ea1ng x\u00e3 h\u1ed9i. C\u00f3 56% ng\u01b0\u1eddi tin t\u01b0\u1edfng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng tin t\u1ee9c qu\u1ed1c gia v\u00e0 75% tin t\u01b0\u1edfng c\u00e1c b\u1ea3n tin t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng.<\/p>\n\n\n\n<p>C\u00e1c chuy\u00ean gia trong l\u0129nh v\u1ef1c quan h\u1ec7 c\u00f4ng ch\u00fang \u0111\u01b0\u1ee3c xem l\u00e0 nh\u1eefng ng\u01b0\u1eddi k\u1ec3 chuy\u1ec7n chuy\u00ean nghi\u1ec7p. H\u1ecd s\u1ebd t\u00ecm ra chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c xu\u1ea5t hi\u1ec7n v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng. B\u1edfi l\u1ebd, kh\u00e1ch h\u00e0ng ch\u1ec9 mu\u1ed1n tin t\u01b0\u1edfng v\u00e0o th\u01b0\u01a1ng hi\u1ec7u m\u00e0 h\u1ecd th\u1ef1c s\u1ef1 mu\u1ed1n h\u1ee3p t\u00e1c v\u00e0 kh\u00f4ng c\u00f3 g\u00ec nu\u00f4i d\u01b0\u1ee1ng l\u00f2ng tin b\u1eb1ng vi\u1ec7c x\u00e2y d\u1ef1ng quan h\u1ec7 c\u00f4ng ch\u00fang.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">3. Chi\u1ebfn l\u01b0\u1ee3c PR l\u00e0 g\u00ec?<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/chien-luoc-pr-la-gi-1.jpg-1.jpg\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c PR l\u00e0 g\u00ec\" class=\"wp-image-37436\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/chien-luoc-pr-la-gi-1.jpg-1.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/chien-luoc-pr-la-gi-1.jpg-1-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/chien-luoc-pr-la-gi-1.jpg-1-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p>M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c PR gi\u00fap doanh nghi\u1ec7p t\u1ea1o, qu\u1ea3n l\u00fd v\u00e0 \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn thu\u1eadt quan h\u1ec7 c\u00f4ng ch\u00fang theo th\u1eddi gian. Tuy ch\u00fang t\u00e1ch bi\u1ec7t v\u1edbi k\u1ebf ho\u1ea1ch marketing nh\u01b0ng ch\u00fang l\u1ea1i h\u1ed7 tr\u1ee3 ho\u1ea1t \u0111\u1ed9ng n\u00e0y v\u00f4 c\u00f9ng hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c PR c\u00f3 th\u1ec3 ph\u1ee7 s\u00f3ng c\u1ea3 n\u0103m ho\u1eb7c t\u1eadp trung gi\u1ea3i quy\u1ebft m\u1ed9t m\u1ee5c ti\u00eau duy nh\u1ea5t, v\u00ed d\u1ee5 nh\u01b0 ra m\u1eaft s\u1ea3n ph\u1ea9m. Ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c PR \u0111\u1ed9c \u0111\u00e1o \u0111\u00f2i h\u1ecfi s\u1ef1 h\u1ee3p t\u00e1c v\u1edbi truy\u1ec1n th\u00f4ng.&nbsp;<\/p>\n\n\n\n<p>Truy\u1ec1n th\u00f4ng n\u1ed9i b\u1ed9 c\u0169ng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng. C\u00f3 46% chuy\u00ean gia PR b\u00e1o c\u00e1o tr\u1ef1c ti\u1ebfp v\u1edbi CEO c\u1ee7a h\u1ecd v\u00e0o n\u0103m 2021, t\u0103ng 34% so v\u1edbi n\u0103m 2014. Con s\u1ed1 n\u00e0y n\u00f3i l\u00ean t\u1ea7m quan tr\u1ecdng c\u1ee7a PR trong ho\u1ea1t \u0111\u1ed9ng kinh doanh v\u00e0 nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">4. 5 B\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c PR hi\u1ec7u qu\u1ea3<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">B\u01b0\u1edbc 1: Nghi\u00ean c\u1ee9u c\u00e1c y\u1ebfu t\u1ed1 b\u00ean trong v\u00e0 b\u00ean ngo\u00e0i th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>Theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 nh\u1eefng g\u00ec \u0111\u00e3 v\u00e0 ch\u01b0a l\u00e0m \u0111\u01b0\u1ee3c trong qu\u00e1 kh\u1ee9. V\u00ed d\u1ee5 nh\u01b0:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Theo d\u00f5i s\u1ed1 l\u1ea7n \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng.<\/li><li>\u0110\u00e1nh gi\u00e1 c\u00e1c m\u1ed1i quan h\u1ec7 v\u1edbi ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng v\u00e0 k\u1ebft qu\u1ea3.<\/li><li>\u0110\u00e1nh gi\u00e1 t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp.<\/li><li>Xem x\u00e9t t\u00ednh c\u00e1ch ng\u01b0\u1eddi mua v\u00e0 insight kh\u00e1ch h\u00e0ng.<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Ti\u1ebfp theo, th\u1ef1c hi\u1ec7n m\u1ed9t s\u1ed1 nghi\u00ean c\u1ee9u c\u1ea1nh tranh \u0111\u1ec3 t\u00ecm ra nh\u1eefng ho\u1ea1t \u0111\u1ed9ng c\u00f3 hi\u1ec7u qu\u1ea3 nh\u1ea5t c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u00f9ng ng\u00e0nh. Vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 l\u1eafng nghe x\u00e3 h\u1ed9i s\u1ebd gi\u00fap \u0111\u1ea9y nhanh qu\u00e1 tr\u00ecnh n\u00e0y.<\/p>\n\n\n\n<p>Khi ho\u00e0n th\u00e0nh nghi\u00ean c\u1ee9u, b\u1ea1n ti\u1ebfn h\u00e0nh li\u1ec7t k\u00ea b\u1ea5t k\u1ef3 y\u1ebfu t\u1ed1 trong ho\u1eb7c ngo\u00e0i c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u. Ch\u00fang c\u00f3 th\u1ec3 bao g\u1ed3m:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Thay \u0111\u1ed5i v\u1ec1 t\u00ednh n\u0103ng, s\u1ea3n ph\u1ea9m ho\u1eb7c gi\u00e1 th\u00e0nh.<\/li><li>S\u1ef1 d\u1ecbch chuy\u1ec3n ph\u00e2n ph\u1ed1i<\/li><li>S\u1ef1 thay \u0111\u1ed5i c\u1ee7a c\u00e1c b\u00ean li\u00ean quan v\u00e0 l\u00e3nh \u0111\u1ea1o<\/li><li>\u00dd ki\u1ebfn nh\u00e2n vi\u00ean<\/li><li>C\u00e1c y\u1ebfu t\u1ed1 ph\u00e1p l\u00fd<\/li><li>Thay \u0111\u1ed5i ch\u00ednh tr\u1ecb.<\/li><li>Bi\u1ebfn \u0111\u1ed9ng kinh t\u1ebf<\/li><li>Xu h\u01b0\u1edbng<\/li><li>Ti\u1ebfn b\u1ed9 c\u00f4ng ngh\u1ec7<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">B\u01b0\u1edbc 2: V\u1ea1ch ra m\u1ee5c ti\u00eau<\/h3>\n\n\n\n<p>D\u00f9 b\u1ea1n \u0111ang gi\u1ea3i quy\u1ebft m\u1ed9t cu\u1ed9c kh\u1ee7ng ho\u1ea3ng n\u1ed9i b\u1ed9 hay l\u00ean k\u1ebf ho\u1ea1ch x\u00e2y d\u1ef1ng quan h\u1ec7 c\u00f4ng ch\u00fang trong m\u1ed9t n\u0103m th\u00ec vi\u1ec7c l\u00ean k\u1ebf ho\u1ea1ch c\u0169ng v\u00f4 c\u00f9ng quan tr\u1ecdng. Th\u1eadm ch\u00ed, ch\u1ec9 v\u1edbi m\u1ed9t b\u1ea3n ph\u00e1c th\u1ea3o ng\u1eafn v\u1ec1 m\u1ee5c ti\u00eau c\u0169ng c\u00f3 th\u1ec3 h\u01b0\u1edbng b\u1ea1n \u0111i \u0111\u1ebfn c\u00e1c chi\u1ebfn thu\u1eadt ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<p>Nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 m\u1ed9t k\u1ebf ho\u1ea1ch PR c\u1ea7n v\u1ea1ch ra bao g\u1ed3m:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau cho m\u1ed7i chi\u1ebfn d\u1ecbch.<\/li><li>Ch\u1ecdn th\u00f4ng \u0111i\u1ec7p ch\u00ednh m\u00e0 b\u1ea1n mu\u1ed1n truy\u1ec1n t\u1ea3i<\/li><li>Theo d\u00f5i ph\u00e2n t\u00edch qua c\u00e1c s\u1ed1 li\u1ec7u s\u1eb5n c\u00f3.<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">B\u01b0\u1edbc 3: T\u1ea1o m\u1ed1c th\u1eddi gian cho c\u00e1c chi\u1ebfn d\u1ecbch PR<\/h3>\n\n\n\n<p>M\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 l\u00e0m n\u00ean chi\u1ebfn d\u1ecbch PR th\u00e0nh c\u00f4ng \u0111\u00f3 l\u00e0 s\u1eed d\u1ee5ng th\u00f4ng \u0111i\u1ec7p \u0111\u00fang th\u1eddi \u0111i\u1ec3m. V\u00ec v\u1eady, h\u00e3y x\u00e2y d\u1ef1ng c\u00e1c m\u1ed1c th\u1eddi gian r\u00f5 r\u00e0ng cho c\u1ea3 nh\u1eefng s\u00e1ng ki\u1ebfn ng\u1eafn hay d\u00e0i h\u1ea1n.&nbsp;<\/p>\n\n\n\n<p>\u0110\u1ed3ng th\u1eddi, h\u00e3y ghi ch\u00fa nh\u1eefng ng\u00e0y l\u1ec5 v\u00e0 nh\u1eefng ng\u00e0y quan tr\u1ecdng kh\u00e1c li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u00e0nh kinh doanh c\u1ee7a b\u1ea1n. V\u00ed d\u1ee5 cu\u1ed1i th\u00e1ng 11 l\u00e0 th\u1eddi \u0111i\u1ec3m quan tr\u1ecdng \u0111\u1ed1i v\u1edbi h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">B\u01b0\u1edbc 4: L\u1ef1a ch\u1ecdn chi\u1ebfn thu\u1eadt ph\u00f9 h\u1ee3p<\/h3>\n\n\n\n<p>Khi \u0111\u00e3 n\u1eafm \u0111\u01b0\u1ee3c th\u1eddi \u0111i\u1ec3m v\u00e0 m\u1ee5c \u0111\u00edch, \u0111\u00e2y s\u1ebd l\u00e0 l\u00fac b\u1ea1n x\u00e1c \u0111\u1ecbnh chi\u1ebfn thu\u1eadt n\u00e0o t\u1ed1t nh\u1ea5t \u0111\u1ec3 \u0111\u00e1p \u1ee9ng cho chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n.&nbsp; M\u1ed9t danh s\u00e1ch bao g\u1ed3m c\u00e1c d\u1ef1 \u00e1n \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n s\u1ebd gi\u00fap b\u1ea1n chia nh\u1ecf chi\u1ebfn thu\u1eadt khi x\u00e2y d\u1ef1ng quan h\u1ec7 c\u00f4ng ch\u00fang.&nbsp;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">B\u01b0\u1edbc 5: Theo d\u00f5i k\u1ebft qu\u1ea3<\/h3>\n\n\n\n<p>Sau khi l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c chi\u1ebfn thu\u1eadt ph\u00f9 h\u1ee3p, h\u00e3y t\u00ednh \u0111\u1ebfn ph\u01b0\u01a1ng ph\u00e1p \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3. N\u1ebfu c\u1ea7n thi\u1ebft, h\u00e3y t\u00f9y ch\u1ec9nh c\u00e1c ch\u1ec9 s\u1ed1 PR c\u1ee7a b\u1ea1n ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau kinh doanh. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n r\u00fat ra m\u1ed1i li\u00ean h\u1ec7 r\u00f5 r\u00e0ng gi\u1eefa nh\u1eefng n\u1ed7 l\u1ef1c c\u1ee7a quan h\u1ec7 c\u00f4ng ch\u00fang v\u00e0 ROI.<\/p>\n\n\n\n<p>L\u01b0u \u00fd: Nh\u00e0 qu\u1ea3n l\u00fd quan h\u1ec7 c\u00f4ng ch\u00fang th\u01b0\u1eddng h\u01b0\u1edbng d\u1eabn chi\u1ebfn l\u01b0\u1ee3c xung quanh c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng nh\u01b0ng c\u0169ng s\u1ebd \u0111\u1ea1t hi\u1ec7u qu\u1ea3 h\u01a1n n\u1ebfu x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c \u0111a k\u00eanh, k\u1ebft n\u1ed1i \u0111\u00fang ch\u1ee7 \u0111\u1ec1 v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e6efff\"><em>Xem ngay: D\u1ecbch v\u1ee5 <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/pr-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>PR th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> c\u1ee7a Sao Kim Branding, gi\u00fap b\u1ea1n tri\u1ec3n khai PR hi\u1ec7u qu\u1ea3, cam k\u1ebft KPI<\/em><\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">5. Ph\u00e2n bi\u1ec7t Owned Media, Paid Media v\u00e0 Earned Media<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/cac-kenh-truyen-thong-thuong-hieu.png\" alt=\"C\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u: Owned Media, Paid Media, Earned Media\" class=\"wp-image-37757\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/cac-kenh-truyen-thong-thuong-hieu.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/cac-kenh-truyen-thong-thuong-hieu-300x200.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/cac-kenh-truyen-thong-thuong-hieu-768x512.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p>Quan h\u1ec7 c\u00f4ng ch\u00fang ch\u1ee7 y\u1ebfu thu\u1ed9c v\u1ec1 3 lo\u1ea1i ch\u00ednh \u0111\u00f3 l\u00e0 Owned Media, Paid Media v\u00e0 Earned Media. C\u1ea3 3 \u0111\u1ec1u h\u01b0\u1edbng t\u1edbi vi\u1ec7c x\u00e2y d\u1ef1ng danh ti\u1ebfng, t\u0103ng kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u01b0ng l\u1ea1i s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c nhau. C\u1ee5 th\u1ec3 nh\u01b0 sau:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">5.1. Owned Media<\/h3>\n\n\n\n<p>Bao g\u1ed3m c\u00e1c n\u1ed9i dung do ch\u00ednh th\u01b0\u01a1ng hi\u1ec7u ki\u1ec3m so\u00e1t v\u00e0 kh\u00f4ng \u0111\u00f2i h\u1ecfi chi ph\u00ed \u0111\u0103ng t\u1ea3i. \u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 lo\u1ea1i ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng li\u00ean quan \u0111\u1ebfn PR quan tr\u1ecdng nh\u1ea5t m\u00e0 doanh nghi\u1ec7p n\u00ean t\u1eadp trung Th\u00f4ng th\u01b0\u1eddng, K\u00eanh truy\u1ec1n th\u00f4ng s\u1edf h\u1eefu s\u1ebd bao g\u1ed3m:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Trang Web<\/li><li>C\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/li><li>N\u1ed9i dung blog<\/li><li>B\u1ea3n tin email<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>K\u00eanh truy\u1ec1n th\u00f4ng s\u1edf h\u1eefu \u0111\u01b0\u1ee3c xem nh\u01b0 l\u00e0 1 \u201cc\u0103n c\u1ee9 \u0111\u1ecba\u201d cho ho\u1ea1t \u0111\u1ed9ng PR c\u1ee7a doanh nghi\u1ec7p. Khi m\u1ecdi ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, h\u1ecd s\u1ebd t\u00ecm \u0111\u1ebfn ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng thu\u1ed9c s\u1edf h\u1eefu c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">5.2. Paid Media<\/h3>\n\n\n\n<p>V\u1edbi k\u00eanh truy\u1ec1n th\u00f4ng n\u00e0y, b\u1ea1n s\u1ebd ph\u1ea3i tr\u1ea3 ph\u00ed \u0111\u1ec3 hi\u1ec3n th\u1ecb n\u1ed9i dung c\u1ee7a m\u00ecnh. \u0110\u00e2y c\u0169ng l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1ec3 qu\u1ea3ng b\u00e1 r\u1ed9ng r\u00e3i Owned Media.<\/p>\n\n\n\n<p>C\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng tr\u1ea3 ph\u00ed bao g\u1ed3m:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i (Facebook, Zalo, Tiktok&#8230;)<\/li><li>M\u1ea1ng qu\u1ea3ng c\u00e1o c\u1ee7a Google<\/li><li>Ti\u1ebfp th\u1ecb b\u1eb1ng vi\u1ec7c s\u1eed d\u1ee5ng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng trong x\u00e3 h\u1ed9i.<\/li><li>Pay-per-click (PPC): Tr\u1ea3 cho m\u1ed7i l\u1ea7n nh\u1ea5p chu\u1ed9t<\/li><li>C\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed kh\u00e1c<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Ph\u1ea7n l\u1edbn c\u00e1c n\u1ec1n t\u1ea3ng hi\u1ec7n nay \u0111ang thu h\u1eb9p ph\u1ea1m vi ti\u1ebfp c\u1eadn \u0111\u1ed1i v\u1edbi ph\u01b0\u01a1ng ti\u1ec7n kh\u00f4ng ph\u1ea3i tr\u1ea3 ph\u00ed. V\u00ec v\u1eady, truy\u1ec1n th\u00f4ng tr\u1ea3 ph\u00ed \u0111\u01b0\u1ee3c xem l\u00e0 ph\u01b0\u01a1ng \u00e1n tuy\u1ec7t v\u1eddi \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o n\u1ed9i dung c\u1ee7a b\u1ea1n \u0111\u1ebfn \u0111\u00fang v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">5.3. Earned media<\/h3>\n\n\n\n<p>\u0110\u01b0\u1ee3c xem l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n th\u00fac \u0111\u1ea9y cu\u1ed9c tr\u00f2 chuy\u1ec7n xung quanh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. \u0110\u00f3 l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c truy\u1ec1n mi\u1ec7ng t\u1ed1t nh\u1ea5t \u0111\u1ec3 x\u00e2y d\u1ef1ng danh ti\u1ebfng.<\/p>\n\n\n\n<p>K\u00eanh truy\u1ec1n th\u00f4ng l\u00e0n truy\u1ec1n bao g\u1ed3m:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>L\u1eddi khen, chia s\u1ebb c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean c\u00e1c trang m\u1ea1ng x\u00e3 h\u1ed9i<\/li><li>C\u00f3 \u0111\u01b0\u1ee3c th\u1ee9 h\u1ea1ng t\u1ed1t tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm<\/li><li>&#8230;<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">6. S\u1ef1 kh\u00e1c nhau gi\u1eefa PR v\u00e0 Marketing<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/su-khac-nhau-giua-pr-va-marketing.png\" alt=\"S\u1ef1 kh\u00e1c nhau gi\u1eefa PR v\u00e0 Marketing\" class=\"wp-image-37756\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/su-khac-nhau-giua-pr-va-marketing.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/su-khac-nhau-giua-pr-va-marketing-300x200.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/su-khac-nhau-giua-pr-va-marketing-768x512.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p>PR v\u00e0 Marketing gi\u1ed1ng nhau v\u1ec1 h\u00e0nh \u0111\u1ed9ng v\u00e0 chi\u1ebfn thu\u1eadt nh\u01b0ng m\u1ee5c ti\u00eau c\u1ee7a ch\u00fang l\u1ea1i kh\u00e1c nhau. M\u1ee5c ti\u00eau c\u1ee7a PR l\u00e0 n\u00e2ng cao danh ti\u1ebfng v\u00e0 nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u, trong khi m\u1ee5c ti\u00eau c\u1ee7a Marketing l\u00e0 th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/p>\n\n\n\n<p>PR th\u01b0\u1eddng gi\u00e1n ti\u1ebfp qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u00f4ng c\u00e1o b\u00e1o ch\u00ed, ph\u00e1t bi\u1ec3u s\u1ef1 ki\u1ec7n. Marketing l\u1ea1i ch\u1ec9 t\u1eadp trung v\u00e0o vi\u1ec7c \u0111\u1ea9y m\u1ea1nh doanh thu v\u00e0 l\u1ee3i nhu\u1eadn.<\/p>\n\n\n\n<p>Kh\u00e1ch h\u00e0ng kh\u00f4ng mua s\u1ea3n ph\u1ea9m, h\u1ecd mua th\u01b0\u01a1ng hi\u1ec7u. Vi\u1ec7c k\u1ebft h\u1ee3p PR v\u00e0 Marketing s\u1ebd mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t b\u1edfi khi kh\u00e1ch h\u00e0ng k\u1ebft n\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u l\u00e0 do n\u1ed7 l\u1ef1c \u0111\u1ebfn t\u1eeb PR v\u00e0 h\u1ecd quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng do chi\u1ebfn thu\u1eadt Marketing c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">7. Chi\u1ebfn l\u01b0\u1ee3c v\u00e0 chi\u1ebfn thu\u1eadt PR<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/chien-luoc-va-chien-thuat-pr.jpg.jpg\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c v\u00e0 chi\u1ebfn thu\u1eadt PR\" class=\"wp-image-37437\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/chien-luoc-va-chien-thuat-pr.jpg.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/chien-luoc-va-chien-thuat-pr.jpg-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/chien-luoc-va-chien-thuat-pr.jpg-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><em>S\u1ef1 ki\u1ec7n kinh doanh<\/em><\/strong><\/li><\/ul>\n\n\n\n<p>D\u00f9 b\u1ea1n l\u00e0 ng\u01b0\u1eddi t\u1ed5 ch\u1ee9c hay tham d\u1ef1 th\u00ec nh\u1eefng s\u1ef1 ki\u1ec7n kinh doanh c\u0169ng l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 b\u1ea1n \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 l\u00e0m h\u00e0i l\u00f2ng nh\u1eefng kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i. Ngo\u00e0i ra, vi\u1ec7c tham gia ph\u00e1t bi\u1ec3u c\u0169ng r\u1ea5t c\u00f3 t\u00e1c d\u1ee5ng trong vi\u1ec7c n\u00e2ng cao nh\u1eadn th\u1ee9c&nbsp; v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><em>Quan h\u1ec7 c\u1ed9ng \u0111\u1ed3ng<\/em><\/strong><\/li><\/ul>\n\n\n\n<p>T\u1eadp trung ch\u1ee7 y\u1ebfu v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u00edch c\u1ef1c v\u1edbi c\u1ed9ng \u0111\u1ed3ng \u0111\u1ecba ph\u01b0\u01a1ng n\u01a1i doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng. Bao g\u1ed3m c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u01b0: t\u1eeb thi\u1ec7n, quy\u00ean g\u00f3p, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1 nh\u1eb1m x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t v\u1edbi c\u1ed9ng \u0111\u1ed3ng.<\/p>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: C\u00e1c <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/pr-online-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>v\u00ed d\u1ee5 PR online<\/strong><\/a> n\u1ed5i b\u1eadt<\/em><\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><em>&nbsp;Tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i<\/em><\/strong><\/li><\/ul>\n\n\n\n<p>T\u01b0\u01a1ng t\u1ef1 nh\u01b0 x\u00e2y d\u1ef1ng quan h\u1ec7 c\u1ed9ng \u0111\u1ed3ng nh\u01b0ng tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i c\u1ee7a doanh nghi\u1ec7p t\u1eadp trung v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u00f3 \u0111\u1ea1o \u0111\u1ee9c v\u00e0 ch\u00fa tr\u1ecdng \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 m\u00f4i tr\u01b0\u1eddng.<\/p>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/csr-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i<\/strong><\/a> (CSR) c\u1ee7a doanh nghi\u1ec7p<\/em><\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><em>Qu\u1ea3n l\u00fd kh\u1ee7ng ho\u1ea3ng<\/em><\/strong><\/li><\/ul>\n\n\n\n<p>Bao g\u1ed3m c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u1eeba nh\u1eadn, qu\u1ea3n l\u00fd v\u00e0 \u0111\u1ea3o ng\u01b0\u1ee3c t\u00ecnh th\u1ebf khi x\u1ea3y ra v\u1ea5n \u0111\u1ec1 ti\u00eau c\u1ef1c c\u00f3 nguy c\u01a1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn danh ti\u1ebfng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Ho\u1ea1t \u0111\u1ed9ng n\u00e0y c\u1ea7n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n nhanh ch\u00f3ng, nh\u1ea5t qu\u00e1n v\u00e0 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 PR chuy\u00ean nghi\u1ec7p \u0111\u1ec3 ng\u0103n ch\u1eb7n kh\u1ee7ng ho\u1ea3ng th\u00f4ng qua vi\u1ec7c theo d\u00f5i cu\u1ed9c tr\u00f2 chuy\u1ec7n tr\u1ef1c tuy\u1ebfn, ki\u1ec3m tra ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a b\u1ea5t k\u1ef3 s\u1ea3n ph\u1ea9m ti\u1ebfp th\u1ecb hay qu\u1ea3ng b\u00e1 n\u00e0o c\u00f3 th\u1ec3 g\u00e2y hi\u1ec3u l\u1ea7m.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><em><strong>M\u1ed1i \u0111e d\u1ecda an ninh m\u1ea1ng<\/strong><\/em><\/li><\/ul>\n\n\n\n<p>Ch\u1ec9 c\u00f3 kho\u1ea3ng r\u1ea5t \u00edt doanh nghi\u1ec7p c\u00f3 k\u1ebf ho\u1ea1ch ch\u1ee7 \u0111\u1ed9ng v\u1ec1 th\u00f4ng tin t\u00ecnh b\u00e1o v\u1ec1 m\u1ed1i \u0111e d\u1ecda an ninh m\u1ea1ng. Trong khi \u0111\u00f3, r\u1ee7i ro an ninh m\u1ea1ng n\u1eb1m trong top 5 r\u1ee7i ro h\u00e0ng \u0111\u1ea7u \u0111\u01b0\u1ee3c th\u1ed1ng k\u00ea trong b\u00e1o c\u00e1o r\u1ee7i ro n\u0103m 2021 c\u1ee7a World Economic Forum.<\/p>\n\n\n\n<p>B\u00ean canh th\u00e1ch th\u1ee9c v\u1ec1 m\u1eb7t t\u00e0i ch\u00ednh, c\u00f2n c\u00f3 th\u00e1ch th\u1ee9c v\u1ec1 v\u1ea5n \u0111\u1ec1 nh\u1eadn th\u1ee9c. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 g\u00e2y \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c \u0111\u1ebfn danh ti\u1ebfng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u1ebfu kh\u00f4ng \u0111\u01b0\u1ee3c x\u1eed l\u00fd kh\u00e9o l\u00e9o.<\/p>\n\n\n\n<p>\u0110\u1ec3 x\u1eed l\u00fd v\u1ea5n \u0111\u1ec1 n\u00e0y \u0111\u00f2i h\u1ecfi chuy\u00ean m\u00f4n qu\u1ea3n l\u00fd kh\u1ee7ng ho\u1ea3ng PR. V\u00ec v\u1eady, b\u1ea1n c\u1ea7n x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi c\u00e1c chuy\u00ean gia c\u00f4ng ngh\u1ec7 v\u00e0 c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o trong ng\u00e0nh. H\u1ecd s\u1ebd l\u00e0 nh\u1eefng ng\u01b0\u1eddi cung c\u1ea5p cho b\u1ea1n ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n \u0111\u1ec3 h\u1ea1n ch\u1ebf s\u1ef1 thi\u1ec7t h\u1ea1i v\u1ec1 danh ti\u1ebfng do nh\u1eefng r\u1ee7i ro an ninh m\u1ea1ng g\u00e2y n\u00ean.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><em><strong>M\u1ed1i quan h\u1ec7 v\u1edbi \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1<\/strong><\/em><\/li><\/ul>\n\n\n\n<p>Vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i li\u00ean h\u1ec7 ch\u1eb7t ch\u1ebd v\u1edbi \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean \u0111\u01b0\u1ee3c xem l\u00e0 ho\u1ea1t \u0111\u1ed9ng PR n\u1ed9i b\u1ed9. \u0110\u00e2y l\u00e0 ho\u1ea1t \u0111\u1ed9ng giao ti\u1ebfp v\u00e0 nu\u00f4i d\u01b0\u1ee1ng nh\u1eadn th\u1ee9c t\u00edch c\u1ef1c c\u1ee7a nh\u00e2n vi\u00ean v\u1ec1 c\u00f4ng ty, bao g\u1ed3m c\u00e1c b\u1ea3n tin, c\u00e1c s\u1ef1 ki\u1ec7n tri \u00e2n nh\u00e2n vi\u00ean c\u1ed1ng hi\u1ebfn, c\u00e1c ph\u00fac l\u1ee3i ho\u1eb7c kho\u00e1 \u0111\u00e0o t\u1ea1o k\u1ef9 n\u0103ng mi\u1ec5n ph\u00ed kh\u00e1c.&nbsp;<\/p>\n\n\n\n<p>Vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 kh\u00f4ng ch\u1ec9 t\u1ea1o \u0111\u1ed9ng l\u1ef1c l\u00e0m vi\u1ec7c cho h\u1ecd m\u00e0 c\u00f2n khuy\u1ebfn kh\u00edch h\u1ecd \u1ee7ng h\u1ed9 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y s\u1ebd mang t\u1edbi cho doanh nghi\u1ec7p kh\u00e1ch h\u00e0ng v\u00e0 nh\u1eefng \u1ee9ng vi\u00ean ti\u1ec1m n\u0103ng nh\u1ea5t.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><em><strong>M\u1ed1i quan h\u1ec7 v\u1edbi ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng (Influencers)<\/strong><\/em><\/li><\/ul>\n\n\n\n<p>Ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng \u0111\u00f3ng vai tr\u00f2 to l\u1edbn trong ho\u1ea1t \u0111\u1ed9ng PR v\u00e0 Marketing. T\u1ea1i nhi\u1ec1u doanh nghi\u1ec7p, nh\u00f3m quan h\u1ec7 c\u00f4ng ch\u00fang c\u0169ng qu\u1ea3n l\u00fd c\u00e1c m\u1ed1i quan h\u1ec7 v\u1edbi ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng. Theo \u0111\u00f3, \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 \u1ea5n t\u01b0\u1ee3ng s\u1ebd m\u1ea5t kh\u00e1 nhi\u1ec1u c\u00f4ng s\u1ee9c v\u00e0 kinh nghi\u1ec7m \u0111\u1ec3 c\u1ed9ng t\u00e1c hi\u1ec7u qu\u1ea3 v\u1edbi ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><em>Quan h\u1ec7 truy\u1ec1n th\u00f4ng<\/em><\/strong><\/li><\/ul>\n\n\n\n<p>\u0110\u00e2y l\u00e0 vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u00edch c\u1ef1c v\u1edbi c\u00e1c nh\u00e0 b\u00e1o, nh\u00e0 xu\u1ea5t b\u1ea3n v\u00e0 c\u00e1c h\u00e3ng tin t\u1ee9c kh\u00e1c. Quy tr\u00ecnh&nbsp; g\u1ed3m c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u01b0 vi\u1ebft th\u00f4ng c\u00e1o b\u00e1o ch\u00ed, t\u1ed5 ch\u1ee9c h\u1ecdp b\u00e1o, l\u00ean l\u1ecbch ph\u1ecfng v\u1ea5n. Ho\u1ea1t \u0111\u1ed9ng n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap gia t\u0103ng kh\u1ea3 n\u0103ng xu\u1ea5t hi\u1ec7n c\u1ee7a doanh nghi\u1ec7p v\u00e0 s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n khuy\u1ebfn kh\u00edch c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng ti\u1ebfp th\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n mi\u1ec5n ph\u00ed.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong><em>Ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/em><\/strong><\/li><\/ul>\n\n\n\n<p>M\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 c\u00f4ng c\u1ee5 PR h\u1eefu \u00edch \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi theo d\u00f5i, chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng, chia s\u1ebb n\u1ed9i dung v\u00e0 gi\u1ea3i quy\u1ebft kh\u1ee7ng ho\u1ea3ng. D\u00f9 b\u1ea1n chia s\u1ebb b\u00e0i \u0111\u0103ng v\u1edbi kh\u00e1n gi\u1ea3 hay t\u01b0\u01a1ng t\u00e1c v\u1edbi m\u1ed9t kh\u00e1ch h\u00e0ng th\u00ec ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n v\u1eabn lu\u00f4n c\u00f4ng khai.<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 l\u00fd do t\u1ea1i sao c\u1ea7n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ec3 gi\u1eef cho th\u00f4ng tin truy\u1ec1n th\u00f4ng \u0111\u01b0\u01a1c nh\u1ea5t qu\u00e1n, t\u00edch c\u1ef1c v\u00e0 ch\u00ednh x\u00e1c.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e6efff\"><em>Xem ngay: <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/social-branding\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>D\u1ecbch v\u1ee5 Social Branding<\/strong><\/a> (X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i)<\/em><\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">8. Quan h\u1ec7 c\u00f4ng ch\u00fang l\u00e0 l\u00e0m c\u00f4ng vi\u1ec7c g\u00ec?<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/nha-quan-ly-quan-he-cong-chung-se-lan-viec-gi.jpg.jpg\" alt=\"Nh\u00e0 qu\u1ea3n l\u00fd quan h\u1ec7 c\u00f4ng ch\u00fang s\u1ebd l\u00e0m c\u00f4ng vi\u1ec7c g\u00ec\" class=\"wp-image-37438\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/nha-quan-ly-quan-he-cong-chung-se-lan-viec-gi.jpg.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/nha-quan-ly-quan-he-cong-chung-se-lan-viec-gi.jpg-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/nha-quan-ly-quan-he-cong-chung-se-lan-viec-gi.jpg-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p>Th\u00f4ng th\u01b0\u1eddng, c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd PR s\u1ebd \u0111\u1ee9ng ra ch\u1ecbu tr\u00e1ch nhi\u1ec7m x\u00e2y d\u1ef1ng, th\u1ef1c hi\u1ec7n v\u00e0 gi\u00e1m s\u00e1t c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 chi\u1ebfn thu\u1eadt PR. H\u1ecd th\u01b0\u1eddng x\u1eed l\u00fd th\u00f4ng tin li\u00ean l\u1ea1c gi\u1ea3i quy\u1ebft kh\u1ee7ng ho\u1ea3ng, vi\u1ebft th\u00f4ng c\u00e1o b\u00e1o ch\u00ed v\u00e0 d\u1eabn d\u1eaft m\u1ed9t nh\u00f3m c\u00e1c chuy\u00ean gia PR kh\u00e1c. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 thu\u00ea m\u1ed9t ng\u01b0\u1eddi qu\u1ea3n l\u00fd quan h\u1ec7 c\u00f4ng ch\u00fang \u0111\u1ec3 x\u1eed l\u00fd PR ho\u1eb7c l\u00e0m vi\u1ec7c v\u1edbi m\u1ed9t PR Agency.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c k\u0129 n\u0103ng v\u00e0 nhi\u1ec7m v\u1ee5 c\u1ee7a m\u1ed9t nh\u00e0 qu\u1ea3n l\u00ed quan h\u1ec7 c\u00f4ng ch\u00fang:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">8.1. Qu\u1ea3n l\u00fd ho\u1ea1t \u0111\u1ed9ng PR<\/h3>\n\n\n\n<p>\u0110\u00e2y l\u00e0 k\u1ef9 n\u0103ng quan tr\u1ecdng nh\u1ea5t \u0111\u1ed1i v\u1edbi m\u1ed9t nh\u00e0 qu\u1ea3n l\u00fd PR b\u00ean c\u1ea1nh t\u00ednh linh ho\u1ea1t v\u00e0 s\u1eb5n s\u00e0ng thay \u0111\u1ed5i, \u0111\u00f3n nh\u1eadn nh\u1eefng \u0111i\u1ec1u m\u1edbi.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">8.2. Ngo\u1ea1i giao<\/h3>\n\n\n\n<p>Nh\u00e0 qu\u1ea3n l\u00fd ph\u1ea3i x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 c\u00f3 l\u1ee3i \u0111\u1ec3 x\u00e2y d\u1ef1ng danh ti\u1ebfng cho doanh nghi\u1ec7p. Ngo\u00e0i vi\u1ec7c giao ti\u1ebfp t\u1ea1i c\u00e1c s\u1ef1 ki\u1ec7n c\u00f4ng c\u1ed9ng, h\u1ecdp b\u00e1o, nh\u00f3m chuy\u00ean gia PR c\u0169ng c\u1ea7n c\u00f3 k\u1ebft n\u1ed1i v\u1edbi ph\u00f3ng vi\u00ean, ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng v\u00e0 c\u00e1c b\u00ean li\u00ean quan kh\u00e1c.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">8.3. Vi\u1ebft<\/h3>\n\n\n\n<p>Do c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd PR ph\u1ea3i vi\u1ebft th\u00f4ng c\u00e1o b\u00e1o ch\u00ed v\u00e0 tin t\u1ee9c li\u00ean quan \u0111\u1ebfn c\u00f4ng ty n\u00ean k\u1ef9 n\u0103ng giao ti\u1ebfp v\u0103n b\u1ea3n s\u1ebd gi\u00fap qu\u1ea3ng b\u00e1 c\u00f4ng ty hi\u1ec7u qu\u1ea3 h\u01a1n. \u0110\u1eb7c bi\u1ec7t khi doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn PR tr\u1ef1c tuy\u1ebfn, n\u01a1i b\u1ea1n s\u1ebd c\u1ea7n t\u1ea1o c\u00e1c b\u00e0i \u0111\u0103ng blog, n\u1ed9i dung website v\u00e0 th\u00f4ng c\u00e1o b\u00e1o ch\u00ed.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">8.4. S\u00e1ng t\u1ea1o&nbsp;<\/h3>\n\n\n\n<p>T\u00ednh s\u00e1ng t\u1ea1o lu\u00f4n c\u1ea7n xu\u1ea5t hi\u1ec7n trong c\u1ea3 ho\u1ea1t \u0111\u1ed9ng PR v\u00e0 Marketing. M\u1ed9t nh\u00e0 qu\u1ea3n l\u00fd PR s\u00e1ng t\u1ea1o s\u1ebd lu\u00f4n bi\u1ebft c\u00e1ch t\u1ea1o ra chi\u1ebfn l\u01b0\u1ee3c n\u1ed5i b\u1eadt v\u00e0 kh\u00e1c bi\u1ec7t. Nh\u1edd v\u1eady, chi\u1ebfn d\u1ecbch PR s\u1ebd t\u1ea1o \u0111\u01b0\u1ee3c s\u1ee9c h\u00fat v\u00e0 c\u00f3 m\u1ee9c \u0111\u1ed9 ph\u1ee7 s\u00f3ng cao.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">8.5. Nghi\u00ean c\u1ee9u<\/h3>\n\n\n\n<p>Quan h\u1ec7 c\u00f4ng ch\u00fang l\u00e0 m\u1ed9t ng\u00e0nh mang chi\u1ec1u h\u01b0\u1edbng x\u00e3 h\u1ed9i, v\u00e0 m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 \u0111ang n\u00f3i v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n m\u00e0 kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i \u0111\u1ec1 c\u1eadp tr\u1ef1c ti\u1ebfp \u0111\u1ebfn n\u00f3. Nh\u00e0 qu\u1ea3n l\u00fd c\u00f3 k\u1ef9 n\u0103ng nghi\u00ean c\u1ee9u t\u1ed1t s\u1ebd t\u1eadn d\u1ee5ng t\u1ed1i \u0111a \u0111\u01b0\u1ee3c c\u01a1 h\u1ed9i n\u00e0y.<\/p>\n\n\n\n<p>Ng\u01b0\u1eddi qu\u1ea3n l\u00fd PR s\u1ebd ph\u1ea3i th\u01b0\u1eddng xuy\u00ean c\u1eadp nh\u1eadt c\u00e1c xu h\u01b0\u1edbng m\u1edbi v\u00e0 ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 (Digital Marketing). Ngo\u00e0i ra, h\u1ecd c\u0169ng c\u1ea7n nghi\u00ean c\u1ee9u chi ti\u1ebft cho chi\u1ebfn l\u01b0\u1ee3c PR b\u1edfi \u0111\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u00f2i h\u1ecfi r\u1ea5t nhi\u1ec1u th\u00f4ng tin, s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea,&#8230;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">8.6. Nhi\u1ec7m v\u1ee5 c\u1ee7a gi\u00e1m \u0111\u1ed1c PR<\/h3>\n\n\n\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t s\u1ed1 nhi\u1ec7m v\u1ee5 ph\u1ed5 bi\u1ebfn m\u00e0 m\u1ed9t gi\u00e1m \u0111\u1ed1c PR \u0111\u1ea3m nhi\u1ec7m.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Vi\u1ebft th\u00f4ng c\u00e1o b\u00e1o ch\u00ed \u0111\u1ec3 th\u00f4ng b\u00e1o c\u00e1c tin t\u1ee9c li\u00ean quan \u0111\u1ebfn c\u00f4ng ty.<\/li><li>T\u1ea1o th\u00f4ng tin chi ti\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 (Factsheet) v\u00e0 b\u1ed9 t\u00e0i li\u1ec7u truy\u1ec1n th\u00f4ng v\u1ec1 c\u00f4ng ty g\u1eedi \u0111\u1ebfn team truy\u1ec1n th\u00f4ng \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/li><li>Qu\u1ea3n l\u00fd \u0111\u1ed9i ng\u0169 PR n\u1ed9i b\u1ed9<\/li><li>\u0110\u00e0o t\u1ea1o v\u1ec1 PR cho c\u1ea3 nh\u00f3m n\u1ed9i b\u1ed9 v\u00e0 b\u00ean ngo\u00e0i.<\/li><li>Tham d\u1ef1 v\u00e0 ph\u00e1t bi\u1ec3u s\u1ef1 ki\u1ec7n d\u01b0\u1edbi h\u00ecnh th\u1ee9c \u0111\u1ea1i di\u1ec7n cho th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i c\u00e1c tri\u1ec3n l\u00e3m th\u01b0\u01a1ng m\u1ea1i, s\u1ef1 ki\u1ec7n tuy\u1ec3n d\u1ee5ng,&#8230;<\/li><li>T\u00ecm v\u00e0 ph\u00e2n t\u00edch m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p c\u1ee7a c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng v\u00e0 qu\u1ea3ng b\u00e1 n\u1ed9i dung \u0111\u00f3 qua k\u00eanh truy\u1ec1n th\u00f4ng s\u1edf h\u1eefu v\u00e0 truy\u1ec1n th\u00f4ng tr\u1ea3 ph\u00ed.<\/li><li>Ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng PR chung<\/li><li>B\u00e1o c\u00e1o, gi\u1ea3i tr\u00ecnh v\u1edbi ban l\u00e3nh \u0111\u1ea1o v\u1ec1 k\u1ebf ho\u1ea1ch, k\u1ebft qu\u1ea3 PR<\/li><li>&#8230;<\/li><\/ul>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">9. 10 Ch\u1ec9 s\u1ed1 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a ho\u1ea1t \u0111\u1ed9ng quan h\u1ec7 c\u00f4ng ch\u00fang<\/h2>\n\n\n\n<p>Vi\u1ec7c \u0111\u01b0a ra c\u00e1c m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c l\u00e0 c\u00e1ch duy nh\u1ea5t \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o chi\u1ebfn l\u01b0\u1ee3c PR \u0111\u1ea1t hi\u1ec7u qu\u1ea3. H\u1ea7u h\u1ebft, c\u00e1c ch\u1ec9 s\u1ed1 quan h\u1ec7 c\u00f4ng ch\u00fang \u0111\u1ec1u \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 th\u00f4ng qua m\u1ee9c \u0111\u1ed9 nh\u1eadn th\u1ee9c. V\u00ec v\u1eady, s\u1ebd r\u1ea5t kh\u00f3 \u0111\u1ec3 li\u00ean k\u1ebft m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a c\u00f4ng ty v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch PR. V\u00ec v\u1eady, b\u1ea1n n\u00ean ch\u1ecdn m\u1ed9t lo\u1ea1t c\u00e1c KPI c\u00f3 s\u1ef1 ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p.&nbsp;<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: Gi\u1ea3 s\u1eed doanh nghi\u1ec7p c\u1ee7a b\u1ea1n mu\u1ed1n n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, c\u00e1c KPI nh\u01b0 t\u0103ng t\u1ef7 l\u1ec7 m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng, l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp trang web, c\u00e1c \u0111\u1ec1 c\u1eadp th\u01b0\u01a1ng hi\u1ec7u g\u1ea7n nh\u1ea5t c\u00f3 th\u1ec3 cho th\u1ea5y m\u1ed1i li\u00ean h\u1ec7 tr\u1ef1c ti\u1ebfp gi\u1eefa c\u00e1c n\u1ed7 l\u1ef1c PR v\u00e0 m\u1ee5c ti\u00eau kinh doanh.<\/p>\n\n\n\n<p>C\u00e1c ch\u1ec9 s\u1ed1 \u0111\u00e1nh gi\u00e1 bao g\u1ed3m:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">9.1. Ph\u1ea1m vi truy\u1ec1n th\u00f4ng v\u00e0 t\u1ed5ng l\u01b0\u1ee3ng \u0111\u1ec1 c\u1eadp<\/h3>\n\n\n\n<p>Ch\u1ec9 s\u1ed1 n\u00e0y n\u00f3i l\u00ean \u0111\u01b0\u1ee3c s\u1ed1 l\u1ea7n t\u00ean th\u01b0\u01a1ng hi\u1ec7u, hashtag, th\u00f4ng \u0111i\u1ec7p ch\u00ednh \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp tr\u00ean tin t\u1ee9c truy\u1ec1n th\u1ed1ng, blog c\u00e1 nh\u00e2n, b\u00e0i \u0111\u00e1nh gi\u00e1 ho\u1eb7c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.&nbsp;<\/p>\n\n\n\n<p>Nh\u1eefng ch\u1ec9 s\u1ed1 n\u00e0y s\u1ebd gi\u00fap b\u1ea1n \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u1eefng c\u00e2u chuy\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Quan tr\u1ecdng nh\u1ea5t, b\u1ea1n ph\u1ea3i n\u1eafm \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p c\u1ee7a c\u00e1c \u0111\u1ec1 c\u1eadp th\u01b0\u01a1ng hi\u1ec7u, ph\u1ea1m vi truy\u1ec1n th\u00f4ng v\u1edbi ng\u1eef c\u1ea3nh. H\u00e3y nh\u1edb r\u1eb1ng, b\u1ea1n mu\u1ed1n m\u1ecdi ng\u01b0\u1eddi n\u00f3i nh\u1eefng \u0111i\u1ec1u t\u1ed1t \u0111\u1eb9p v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng d\u1ec5 d\u00e0ng hi\u1ec3u \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb m\u1ee9c \u0111\u1ed9 ph\u1ee7 s\u00f3ng cho \u0111\u1ebfn khi b\u1ea1n \u0111\u1ecdc to\u00e0n b\u1ed9 n\u1ed9i dung.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">9.2. M\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng<\/h3>\n\n\n\n<p>Ch\u1ec9 s\u1ed1 n\u00e0y gi\u00fap \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh th\u01b0\u01a1ng hi\u1ec7u. \u0110\u1ed3ng th\u1eddi, ch\u00fang c\u0169ng gi\u00fap \u0111\u01b0\u1ee3c doanh nghi\u1ec7p hi\u1ec3u quy m\u00f4 kh\u00e1ch h\u00e0ng trong ng\u00e0nh v\u00e0 kh\u00eda c\u1ea1nh n\u00e0o th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n th\u1ef1c s\u1ef1 ph\u00f9 h\u1ee3p. \u0110\u1ed3ng th\u1eddi, ch\u00fang c\u0169ng theo d\u00f5i danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: 8 c\u00e1ch <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/xay-dung-danh-tieng-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>x\u00e2y d\u1ef1ng danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> cho doanh nghi\u1ec7p<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">9.3. Ph\u1ea3n h\u1ed3i E-mail<\/h3>\n\n\n\n<p>Ngo\u00e0i vi\u1ec7c t\u1eadp trung v\u00e0o vi\u1ec7c truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn t\u1ec7p kh\u00e1ch h\u00e0ng l\u1edbn, b\u1ea1n c\u0169ng c\u1ea7n ti\u1ebfp c\u1eadn \u0111\u1ebfn nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau nh\u1ea5t \u0111\u1ecbnh. S\u1ebd m\u1ea5t kh\u00e1 nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t danh s\u00e1ch e-mail ho\u00e0n h\u1ea3o. Th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c s\u1ed1 l\u01b0\u1ee3ng email g\u1eedi \u0111i \u0111\u00e3 \u0111\u01b0\u1ee3c m\u1edf, s\u1ed1 ng\u01b0\u1eddi \u0111\u00e3 ph\u1ea3n h\u1ed3i e-mail, s\u1ed1 l\u1ea7n chuy\u1ec3n ti\u1ebfp m\u1ed9t email.<\/p>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Chi\u1ebfn l\u01b0\u1ee3c Email marketing hi\u1ec7u qu\u1ea3<\/strong><\/a> cho doanh nghi\u1ec7p B2B<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">9.4. Th\u00e1i \u0111\u1ed9 khi \u0111\u1ec1 c\u1eadp th\u01b0\u01a1ng hi\u1ec7u (Sentiment)<\/h3>\n\n\n\n<p>Sentiment l\u00e0 m\u1ed9t t\u1eeb bi\u1ec3u th\u1ecb, \u0111o l\u01b0\u1eddng th\u00e1i \u0111\u1ed9 trong c\u00e1c \u0111\u1ec1 c\u1eadp th\u01b0\u01a1ng hi\u1ec7u. M\u1eb7c d\u00f9 \u0111\u1ec1 c\u1eadp th\u01b0\u01a1ng hi\u1ec7u v\u00e0 li\u00ean k\u1ebft ng\u01b0\u1ee3c th\u01b0\u1eddng gi\u00fap n\u00e2ng cao nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 SEO. Tuy nhi\u00ean, th\u00e1i \u0111\u1ed9 \u0111\u1ec1 c\u1eadp th\u01b0\u01a1ng hi\u1ec7u l\u1ea1i l\u00e0 y\u1ebfu t\u1ed1 ph\u00e2n bi\u1ec7t gi\u1eefa nh\u1eefng \u0111\u1ec1 c\u1eadp t\u00edch c\u1ef1c v\u00e0 ti\u00eau c\u1ef1c.<\/p>\n\n\n\n<p>Theo d\u00f5i s\u1eafc th\u00e1i \u0111\u1ec1 c\u1eadp s\u1ebd gi\u00fap b\u1ea1n n\u1eafm \u0111\u01b0\u1ee3c kh\u00e1n gi\u1ea3 \u0111ang n\u00f3i g\u00ec v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ea7n \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">9.5. T\u01b0\u01a1ng t\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i<\/h3>\n\n\n\n<p>C\u00e1c ch\u1ec9 s\u1ed1 \u0111\u00e1nh gi\u00e1 t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0: l\u01b0\u1ee3t xem, l\u01b0\u1ee3t th\u00edch, l\u01b0\u1ee3t chia s\u1ebb, s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb v\u00e0 b\u00ecnh lu\u1eadn,..Ch\u00fang cho bi\u1ebft m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n. \u0110\u1ed3ng th\u1eddi, qua \u0111\u00e2y, b\u1ea1n c\u0169ng n\u1eafm \u0111\u01b0\u1ee3c th\u1eddi \u0111i\u1ec3m n\u00e0o kh\u00e1n gi\u1ea3 ho\u1ea1t \u0111\u1ed9ng t\u00edch c\u1ef1c nh\u1ea5t. T\u1eeb \u0111\u00f3, \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh khi n\u00e0o n\u00ean \u0111\u0103ng b\u00e0i t\u01b0\u01a1ng t\u00e1c v\u1edbi h\u1ecd.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">9.6. Chia s\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/h3>\n\n\n\n<p>Ch\u1ec9 s\u1ed1 n\u00e0y \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n chia s\u1ebb m\u1ed9t \u0111i\u1ec1u website ho\u1eb7c blog c\u1ee7a b\u1ea1n l\u00ean trang c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd. Qua \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c kh\u00e1n gi\u1ea3 c\u00f3 \u0111\u1ee7 th\u00edch n\u1ed9i dung c\u1ee7a b\u1ea1n \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh \u0111\u0103ng ch\u00fang l\u00ean k\u00eanh x\u00e3 h\u1ed9i c\u1ee7a h\u1ecd. Ngo\u00e0i ra, khi xem c\u00e1c l\u01b0\u1ee3t chia s\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, b\u1ea1n h\u00e3y ch\u00fa \u00fd \u0111\u1ebfn lo\u1ea1i n\u1ed9i dung m\u00e0 kh\u00e1n gi\u1ea3 chia s\u1ebb th\u01b0\u1eddng xuy\u00ean nh\u1ea5t. Ch\u00fang s\u1ebd cung c\u1ea5p cho b\u1ea1n nh\u1eefng \u00fd t\u01b0\u1edfng v\u1ec1 s\u1edf th\u00edch c\u1ee7a h\u1ecd v\u00e0 t\u1ea1o th\u00eam n\u1ed9i dung c\u00f3 li\u00ean quan.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">9.7. L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp website<\/h3>\n\n\n\n<p>N\u1ebfu ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp v\u00e0o website c\u1ee7a b\u1ea1n th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng th\u00ec \u0111\u00e2y ch\u00ednh l\u00e0 d\u1ea5u hi\u1ec7u cho th\u1ea5y n\u1ed7 l\u1ef1c PR th\u00e0nh c\u00f4ng. Khi \u0111ang ch\u1ea1y chi\u1ebfn d\u1ecbch PR, b\u1ea1n h\u00e3y theo d\u00f5i l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp website sau khi th\u00f4ng c\u00e1o b\u00e1o ch\u00ed v\u00e0 m\u1ed9t s\u1ed1 ho\u1ea1t \u0111\u1ed9ng kh\u00e1c c\u00f3 hi\u1ec7u l\u1ef1c. S\u1eed d\u1ee5ng m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch website chuy\u00ean d\u1ee5ng \u0111\u1ec3 ki\u1ec3m tra ngu\u1ed3n kh\u00e1ch truy c\u1eadp (c\u00e1ch h\u1ecd \u0111\u1ebfn v\u1edbi website c\u1ee7a b\u1ea1n) v\u00e0 ti\u1ebfp t\u1ee5c ph\u00e1t huy ch\u00fang trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">9.8. Ch\u1ec9 s\u1ed1 SEO<\/h3>\n\n\n\n<p>Tri\u1ec3n khai ho\u1ea1t \u0111\u1ed9ng quan h\u1ec7 c\u00f4ng ch\u00fang t\u1ed1t c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y s\u1ee9c m\u1ea1nh website c\u1ee7a b\u1ea1n v\u00e0 t\u1eeb \u0111\u00f3 t\u1ea1o ra k\u1ebft qu\u1ea3 SEO t\u1ed1t h\u01a1n.<\/p>\n\n\n\n<p>Ho\u1ea1t \u0111\u1ed9ng PR c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y vi\u1ec7c t\u1ea1o ra Backlinks (li\u00ean k\u1ebft tr\u1ecf v\u1ec1 website c\u1ee7a b\u1ea1n), Direct traffic (c\u00e1c l\u01b0\u1ee3t truy c\u1eadp tr\u1ef1c ti\u1ebfp), Referal traffic (l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp c\u00f3 ngu\u1ed3n g\u1ed1c gi\u1edbi thi\u1ec7u t\u1eeb \u0111\u00e2u \u0111\u00f3)&#8230; t\u1ea5t c\u1ea3 th\u00fac \u0111\u1ea9y ch\u1ec9 s\u1ed1 SEO t\u1ed1t h\u01a1n h\u01a1n.<\/p>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/ke-hoach-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>C\u00e1ch l\u1eadp k\u1ebf ho\u1ea1ch SEO<\/strong><\/a><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/viet-bai-chuan-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Quy tr\u00ecnh vi\u1ebft b\u00e0i chu\u1ea9n SEO<\/strong><\/a><\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">9.9. Chuy\u1ec3n \u0111\u1ed5i<\/h3>\n\n\n\n<p>M\u1eb7c d\u00f9 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u0111\u1ebfn t\u1eeb ho\u1ea1t \u0111\u1ed9ng PR kh\u00f4ng h\u1ec1 d\u1ec5 \u0111o l\u01b0\u1eddng nh\u01b0ng n\u00f3 r\u1ea5t \u0111\u00e1ng \u0111\u1ec3 \u0111i\u1ec1u tra. B\u1ea1n n\u00ean kh\u00e1m ph\u00e1 xem kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh \u0111\u1ebfn t\u1eeb \u0111\u00e2u b\u1eb1ng c\u00e1ch ti\u1ebfn h\u00e0nh kh\u1ea3o s\u00e1t sau mua ho\u1eb7c s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 nh\u01b0 Google Analytics \u0111\u1ec3 t\u00ecm hi\u1ec3u v\u1ec1 \u0111\u01b0\u1eddng d\u1eabn chuy\u1ec3n \u0111\u1ed5i c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">9.10. Gi\u00e1 tr\u1ecb qu\u1ea3ng c\u00e1o t\u01b0\u01a1ng \u0111\u01b0\u01a1ng &#8211; AVE<\/h3>\n\n\n\n<p>Advertising Value Equivalent &#8211; AVE ch\u00ednh l\u00e0 gi\u00e1 tr\u1ecb qu\u1ea3ng c\u00e1o t\u01b0\u01a1ng \u0111\u01b0\u01a1ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 kinh t\u1ebf c\u1ee7a ho\u1ea1t \u0111\u1ed9ng \u0111\u01b0a tin b\u00e0i. AVE t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi chi ph\u00ed b\u1ecf ra \u0111\u1ec3 mua s\u1ed1 di\u1ec7n t\u00edch c\u1ee7a b\u00e0i \u0111\u0103ng tr\u00ean b\u00e1o in. Tuy nhi\u00ean, \u0111\u00e2y l\u00e0 ch\u1ec9 s\u1ed1 \u0111\u00e3 l\u1ed7i th\u1eddi v\u00e0 kh\u00f4ng c\u00f2n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn n\u1eefa.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">10. M\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 PR h\u1eefu \u00edch<\/h2>\n\n\n\n<p>Sau \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 PR h\u1eefu \u00edch gi\u00fap b\u1ea1n th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch x\u00e2y d\u1ef1ng quan h\u1ec7 c\u00f4ng ch\u00fang hi\u1ec7u qu\u1ea3 nh\u1ea5t:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Google Alerts<\/strong><\/li><\/ul>\n\n\n\n<p>Google Alerts l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed, d\u1ec5 s\u1eed d\u1ee5ng cho ph\u00e9p b\u1ea1n thi\u1ebft l\u1eadp c\u1ea3nh b\u00e1o qua email cho c\u00e1c \u0111\u1ec1 c\u1eadp t\u1eeb kh\u00f3a nh\u1ea5t \u0111\u1ecbnh. Khi t\u00ean, t\u1eeb kh\u00f3a ho\u1eb7c li\u00ean k\u1ebft \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp tr\u1ef1c tuy\u1ebfn, Google s\u1ebd g\u1eedi cho b\u1ea1n m\u1ed9t email \u0111\u1ec3 th\u00f4ng b\u00e1o cho b\u1ea1n v\u1ec1 \u0111\u1ec1 c\u1eadp \u0111\u00f3.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Mention<\/strong><\/li><\/ul>\n\n\n\n<p>Mention gi\u00fap b\u1ea1n theo d\u00f5i ai \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i. B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 n\u00e0y \u0111\u1ec3 xu\u1ea5t b\u1ea3n tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a m\u00ecnh v\u00e0 qu\u1ea3n l\u00fd kh\u1ee7ng ho\u1ea3ng. C\u00f4ng c\u1ee5 n\u00e0y bao g\u1ed3m c\u1ea3 g\u00f3i mi\u1ec5n ph\u00ed v\u00e0 tr\u1ea3 ph\u00ed.<\/p>\n\n\n\n<p>Sprout Social hay Hotsuite c\u0169ng cung c\u1ea5p kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u1ef1<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Monitor Backlinks<\/strong><\/li><\/ul>\n\n\n\n<p>Monitor Backlinks l\u00e0 gi\u1ea3i ph\u00e1p mi\u1ec5n ph\u00ed cho ph\u00e9p b\u1ea1n theo d\u00f5i nh\u1eefng ai \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 th\u00eam backlink v\u00e0o trang web c\u1ee7a b\u1ea1n. Ch\u00fang c\u0169ng c\u00f3 t\u00e1c d\u1ee5ng theo d\u00f5i v\u00e0 lo\u1ea1i b\u1ecf c\u00e1c backlink x\u1ea5u, gi\u1eef nguy\u00ean th\u1ee9 h\u1ea1ng SEO v\u00e0 DA.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Influencer Platform<\/strong><\/li><\/ul>\n\n\n\n<p>Hi\u1ec7n nay c\u00f3 r\u1ea5t nhi\u1ec1u n\u1ec1n t\u1ea3ng cung c\u1ea5p kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i v\u1edbi influencer nhanh ch\u00f3ng, d\u1ec5 d\u00e0ng. C\u00f4ng vi\u1ec7c t\u00ecm ki\u1ebfm, ph\u00e2n t\u00edch influencer ph\u00f9 h\u1ee3p, giao task, ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3 c\u0169ng r\u1ea5t d\u1ec5 d\u00e0ng. B\u1ea1n c\u00f3 th\u1ec3 th\u1eed: Revu, 7SAT, Halago, KOL Vi\u1ec7t, OnFluencer, Bookingkols, JMC, &#8230;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>C\u00e1c nh\u00e0 cung c\u1ea5p Booking b\u00e1o ch\u00ed<\/strong><\/li><\/ul>\n\n\n\n<p>Hi\u1ec7n nay b\u1ea1n c\u0169ng kh\u00f4ng c\u1ea7n l\u00e0m vi\u1ec7c tr\u1ef1c ti\u1ebfp v\u1edbi t\u1eebng t\u1edd b\u00e1o, b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i v\u1edbi m\u1ed9t nh\u00e0 cung c\u1ea5p duy nh\u1ea5t v\u00e0 \u0111\u1eb7t d\u1ecbch v\u1ee5 booking. L\u00e0m vi\u1ec7c v\u1edbi nh\u00e0 cung c\u1ea5p th\u1ee9 3 b\u1ea1n c\u0169ng c\u00f3 c\u01a1 h\u1ed9i nh\u1eadn \u0111\u01b0\u1ee3c chi\u1ebft kh\u1ea5u cao h\u01a1n tr\u00ean t\u1ed5ng h\u00f3a \u0111\u01a1n v\u00e0 d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c k\u1ef9 l\u01b0\u1ee1ng h\u01a1n.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">B\u1eaft tay x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c quan h\u1ec7 c\u00f4ng ch\u00fang ngay!<\/h2>\n\n\n\n<p>Hy v\u1ecdng r\u1eb1ng v\u1edbi nh\u1eefng chi\u1ebfn thu\u1eadt, c\u00f4ng c\u1ee5 v\u00e0 m\u1eb9o x\u00e2y d\u1ef1ng <strong>chi\u1ebfn l\u01b0\u1ee3c quan h\u1ec7 c\u00f4ng ch\u00fang<\/strong> tr\u00ean, b\u1ea1n s\u1ebd t\u1ef1 tin h\u01a1n \u0111\u1ec3 t\u1ea1o ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c PR ph\u00f9 h\u1ee3p cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Tuy kh\u00f4ng th\u1ec3 th\u1ea5y k\u1ebft qu\u1ea3 ngay nh\u01b0ng n\u1ebfu c\u00f3 <strong>chi\u1ebfn l\u01b0\u1ee3c PR v\u1eefng ch\u1eafc<\/strong> v\u00e0 tri\u1ec3n khai linh ho\u1ea1t, ch\u1eafc ch\u1eafn b\u1ea1n s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u00edch c\u1ef1c.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a&nbsp;<mark>Sao Kim<\/mark>&nbsp;t\u1ea1i:<\/p>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Blog Sao Kim<\/strong><\/a>,&nbsp;<a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>C\u1ea9m Nang Sao Kim<\/strong><\/a><\/p>\n\n\n\n<p>Facebook:<mark>&nbsp;<strong><a href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\">Sao Kim Branding<\/a><\/strong><\/mark><\/p>\n\n\n\n<p>Case study Behance:&nbsp;<mark><a href=\"https:\/\/www.behance.net\/saokimbranding?tracking_source=search_users_recommended%7Csaokim%20branding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/mark><\/p>\n\n\n\n<p>#SaoKim #SaoKimBranding #BrandAmbassador #DaiSuThuongHieu<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Chia s\u1ebb v\u1ec1 quy tr\u00ecnh x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c quan h\u1ec7 c\u00f4ng ch\u00fang (Public Relations), chi\u1ebfn thu\u1eadt PR gi\u00fap ti\u1ebfp c\u1eadn kh\u00e1c h\u00e0ng m\u1ee5c ti\u00eau d\u1ec5 d\u00e0ng v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n","protected":false},"author":37,"featured_media":37433,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195],"tags":[263],"class_list":["post-37420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cam-nang","tag-chien-luoc-quan-he-cong-chung"],"acf":[],"views":3936,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/37420","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=37420"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/37420\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/37433"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=37420"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=37420"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=37420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}