{"id":37457,"date":"2022-11-25T17:11:25","date_gmt":"2022-11-25T10:11:25","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=37457"},"modified":"2022-11-25T17:21:21","modified_gmt":"2022-11-25T10:21:21","slug":"brand-image-hinh-anh-thuong-hieu","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/brand-image-hinh-anh-thuong-hieu\/","title":{"rendered":"H\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u: Nh\u1eefng \u0111i\u1ec1u doanh nghi\u1ec7p c\u1ea7n bi\u1ebft"},"content":{"rendered":"\n<p><strong><em>H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u v\u1ec1 H\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u ngay h\u00f4m nay \u0111\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng v\u00e0 c\u00e1ch \u0111\u1ec3 t\u1ea1o d\u1ef1ng m\u1ed9t h\u00ecnh \u1ea3nh t\u00edch c\u1ef1c cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh. <\/em><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"625\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/Brand-Image-hinh-anh-thuong-hieu.jpg.jpg\" alt=\"Nh\u1eefng \u0111i\u1ec1u doanh nghi\u1ec7p c\u1ea7n bi\u1ebft v\u1ec1 H\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u \" class=\"wp-image-37468\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/Brand-Image-hinh-anh-thuong-hieu.jpg.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/Brand-Image-hinh-anh-thuong-hieu.jpg-300x156.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/Brand-Image-hinh-anh-thuong-hieu.jpg-768x400.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Li\u1ec7u h\u00ecnh <strong>\u1ea3nh th\u01b0\u01a1ng hi\u1ec7u<\/strong> (<strong>Brand Image<\/strong>) c\u00f3 \u0111\u00f3ng vai tr\u00f2 tr\u1ecdng y\u1ebfu trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh th\u01b0\u01a1ng hi\u1ec7u c\u00f3 t\u1ed3n t\u1ea1i v\u00e0 th\u00e0nh c\u00f4ng tr\u00ean th\u1ecb tr\u01b0\u1eddng hay kh\u00f4ng?<\/p>\n\n\n\n<p>B\u00e0i vi\u1ebft n\u00e0y gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 v\u1ec1 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a n\u00f3 tr\u01b0\u1edbc khi xem x\u00e9t vi\u1ec7c x\u00e2y d\u1ef1ng, c\u1ea3i thi\u1ec7n h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb t\u1ed1t h\u01a1n tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">1. H\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u (Brand Image) l\u00e0 g\u00ec?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/storage\/2022\/11\/hinh-anh-thuong-hieu-la-gi-1.jpg-1.jpg\" alt=\"H\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec\" class=\"wp-image-37667\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/hinh-anh-thuong-hieu-la-gi-1.jpg-1.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/hinh-anh-thuong-hieu-la-gi-1.jpg-1-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/hinh-anh-thuong-hieu-la-gi-1.jpg-1-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Hai h\u1ecdc gi\u1ea3 h\u00e0ng \u0111\u1ea7u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, David Aaker v\u00e0 Kevin Keller \u0111\u00e3 \u0111\u01b0a ra hai \u0111\u1ecbnh ngh\u0129a v\u1ec1 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u:<\/p>\n\n\n\n<p><em>\u201cH\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u l\u00e0 t\u1eadp h\u1ee3p nh\u1eefng thu\u1ed9c t\u00ednh li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 nh\u01b0 c\u00f4ng d\u1ee5ng, l\u1ee3i \u00edch ho\u1eb7c gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp theo c\u00e1ch h\u1ee3p l\u00fd v\u00e0 c\u00f3 \u00fd ngh\u0129a\u201d<\/em> (Aaker, 1993)<\/p>\n\n\n\n<p><em>\u201cH\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u l\u00e0 s\u1ef1 nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng\u201d <\/em>(Keller, 1993)<\/p>\n\n\n\n<p>Keller cho r\u1eb1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u00f4ng qua:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Kh\u00e1ch h\u00e0ng tr\u1ef1c ti\u1ebfp tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1ch ti\u1ebfp nh\u1eadn th\u00f4ng tin v\u1ec1 ch\u00fang<\/li><li>Gi\u00e1n ti\u1ebfp \u0111\u01b0a ra c\u00e1c suy lu\u1eadn d\u1ef1a tr\u00ean ki\u1ebfn \u200b\u200bth\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u s\u1eb5n c\u00f3, v\u00ed d\u1ee5: qu\u1ed1c gia xu\u1ea5t x\u1ee9.<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Gi\u1ea3 s\u1eed c\u00e1c thu\u1ed9c t\u00ednh v\u00e0 l\u1ee3i \u00edch c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng. Trong tr\u01b0\u1eddng h\u1ee3p \u0111\u00f3, s\u1ebd c\u00f3 s\u1ef1 ph\u00e1t tri\u1ec3n thu\u1eadn l\u1ee3i c\u0169ng nh\u01b0 ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c t\u1eeb kh\u00e1ch h\u00e0ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. T\u1eeb \u0111\u00f3, gi\u00e1 tr\u1ecb h\u00ecnh \u1ea3nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong m\u1eaft kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng cao.<\/p>\n\n\n\n<p>N\u00f3i \u0111\u01a1n gi\u1ea3n, <strong>h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u l\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea3m nh\u1eadn v\u1ec1 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1ch h\u1ecd nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3<\/strong>.<\/p>\n\n\n\n<p>\u0110i\u1ec1u quan tr\u1ecdng c\u1ea7n l\u01b0u \u00fd: Ngay c\u1ea3 \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng c\u1ea7n ho\u1eb7c kh\u00f4ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 th\u00ec h\u1ecd c\u0169ng c\u00f3 th\u1ec3 c\u00f3 nh\u1eefng li\u00ean t\u01b0\u1edfng v\u00e0 nh\u00ecn nh\u1eadn th\u01b0\u01a1ng hi\u1ec7u theo c\u00e1ch t\u01b0\u01a1ng t\u1ef1 (th\u00f4ng qua c\u1ea3m nh\u1eadn, nh\u1eadn th\u1ee9c khi h\u1ecd th\u1ea5y nh\u1eefng \u0111\u00e1nh gi\u00e1, review v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00e1c), v\u00ec v\u1eady, x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft mang l\u1ea1i t\u00e1c \u0111\u1ed9ng t\u1ed5ng th\u1ec3.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">2. Ph\u00e2n bi\u1ec7t H\u00ecnh \u1ea3nh Th\u01b0\u01a1ng hi\u1ec7u v\u1edbi c\u00e1c kh\u00e1i ni\u1ec7m th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">H\u00ecnh \u1ea3nh Th\u01b0\u01a1ng hi\u1ec7u v\u1edbi Nh\u1eadn di\u1ec7n Th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>S\u1ef1 nh\u1ea7m l\u1eabn gi\u1eefa H\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 \u0111i\u1ec1u m\u00e0 Aaker g\u1ecdi l\u00e0 \u201cb\u1eaby h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u\u201d (Aaker, 1996).<\/p>\n\n\n\n<p>Nh\u1eadn d\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u00e1ch ch\u1ee7 s\u1edf h\u1eefu \u0111\u1ecbnh ngh\u0129a th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua m\u00e0u s\u1eafc, logo, slogan, tagline, phong c\u00e1ch\u2026<\/p>\n\n\n\n<p>H\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u l\u00e0 nh\u1eadn th\u1ee9c, ni\u1ec1m tin c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3.<\/p>\n\n\n\n<p>M\u1ed9t c\u00f4ng ty c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t \u0111\u1eb7c \u0111i\u1ec3m nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh v\u00e0 lu\u00f4n c\u1ed1 g\u1eafng g\u1eafn \u0111i\u1ec1u n\u00e0y v\u1edbi h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 ph\u00e1t tri\u1ec3n ra b\u00ean ngo\u00e0i, ti\u1ebfp c\u1eadn \u0111\u1ebfn suy ngh\u0129 v\u00e0 nh\u1eadn th\u1ee9c ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td class=\"has-text-align-center\" data-align=\"center\"><strong>Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>H\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u<\/strong>&nbsp;<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Ph\u00e1t tri\u1ec3n b\u00ean trong<\/td><td class=\"has-text-align-center\" data-align=\"center\">Ph\u00e1t tri\u1ec3n b\u00ean ngo\u00e0i<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">B\u1ea1n mu\u1ed1n tr\u1edf th\u00e0nh ng\u01b0\u1eddi nh\u01b0 th\u1ebf n\u00e0o? (H\u00ecnh \u1ea3nh mong mu\u1ed1n c\u1ee7a c\u00f4ng ty)<\/td><td class=\"has-text-align-center\" data-align=\"center\">Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea3m th\u1ea5y th\u1ebf n\u00e0o v\u1ec1 b\u1ea1n? (H\u00ecnh \u1ea3nh c\u1ea3m nh\u1eadn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng)<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">Th\u01b0\u01a1ng hi\u1ec7u ch\u1ee7 \u0111\u1ed9ng th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng<\/td><td class=\"has-text-align-center\" data-align=\"center\">Kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7m tr\u1ef1c ti\u1ebfp ho\u1eb7c gi\u00e1n ti\u1ebfp s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 c\u00f3 s\u1ef1 \u0111\u00e1nh gi\u00e1, ni\u1ec1m tin \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/td><\/tr><tr><td class=\"has-text-align-center\" data-align=\"center\">H\u01b0\u1edbng v\u1ec1 ph\u00eda tr\u01b0\u1edbc: li\u00ean t\u1ee5c c\u1ed1 g\u1eafng t\u1ea1o v\u00e0 thi\u1ebft l\u1eadp b\u1ed9 nh\u1eadn d\u1ea1ng mong mu\u1ed1n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/td><td class=\"has-text-align-center\" data-align=\"center\">H\u01b0\u1edbng v\u1ec1 ph\u00eda sau: nh\u1eadn d\u1ea1ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a tr\u00ean nh\u1eadn th\u1ee9c v\u00e0 c\u1ea3m nh\u1eadn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng theo th\u1eddi gian<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>B\u1ea3ng so s\u00e1nh Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 H\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">H\u00ecnh \u1ea3nh Th\u01b0\u01a1ng hi\u1ec7u v\u00e0 Nh\u1eadn th\u1ee9c Th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>Nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u c\u0169ng th\u01b0\u1eddng b\u1ecb nh\u1ea7m l\u1eabn v\u1edbi h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u li\u00ean quan \u0111\u1ebfn c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng ngh\u0129 v\u1ec1 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u khi h\u1ecd b\u1eaft \u0111\u1ea7u t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.<\/p>\n\n\n\n<p>\u0110i\u1ec1u \u0111\u00f3 d\u1ef1a v\u00e0o m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn v\u00e0 n\u1ed5i ti\u1ebfng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Do \u0111\u00f3 li\u00ean quan \u0111\u1ebfn tr\u00ed nh\u1edb, v\u00e0 m\u1ee9c \u0111\u1ed9 g\u1ee3i nh\u1eafc \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng (th\u00f4ng qua c\u00e1c qu\u1ea3ng c\u00e1o, c\u00e1c k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng\u2026)<\/p>\n\n\n\n<p>H\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u li\u00ean quan \u0111\u1ebfn c\u00e1c li\u00ean t\u01b0\u1edfng v\u00e0 nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng theo th\u1eddi gian th\u00f4ng qua tr\u1ea3i nghi\u1ec7m, c\u1ea3m nh\u1eadn v\u00e0 \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch \u0111\u1ec3 \u201cv\u1ebd\u201d n\u00ean b\u1ee9c tranh t\u1ed5ng th\u1ec3 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">3. T\u1ea1i sao h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u l\u1ea1i quan tr\u1ecdng?<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">T\u0103ng l\u1ee3i th\u1ebf c\u1ea1nh tranh<\/h3>\n\n\n\n<p>H\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 do \u0111\u00f3 n\u00f3 r\u1ea5t quan tr\u1ecdng trong vi\u1ec7c chi\u1ebfm l\u0129nh th\u1ecb ph\u1ea7n. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p c\u00e1c c\u00f4ng ty b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng v\u1edbi gi\u00e1 cao h\u01a1n ho\u1eb7c th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u\/ s\u1ea3n ph\u1ea9m th\u00e0nh c\u00f4ng h\u01a1n v\u00ec ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 c\u00f3 c\u00e1i nh\u00ecn t\u00edch c\u1ef1c v\u00e0 tin t\u01b0\u1edfng v\u00e0o th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">T\u1ea1o danh ti\u1ebfng t\u00edch c\u1ef1c<\/h3>\n\n\n\n<p>H\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u t\u00edch c\u1ef1c ng\u1ee5 \u00fd r\u1eb1ng c\u00e1c kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 ti\u1ec1m n\u0103ng coi th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e1p \u1ee9ng ho\u1eb7c ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd (th\u00f4ng qua c\u00e1c thu\u1ed9c t\u00ednh v\u00e0 l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m h\u1eefu h\u00ecnh, ho\u1eb7c c\u00e1c l\u1ee3i \u00edch v\u00f4 h\u00ecnh kh\u00e1c, ch\u1eb3ng h\u1ea1n nh\u01b0 m\u1ee9c gi\u00e1 mong mu\u1ed1n).<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">Ph\u1ea3n \u00e1nh t\u1ed5ng th\u1ec3 v\u1ec1 qu\u1ea3n l\u00fd<\/h3>\n\n\n\n<p>Theo nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c xem l\u00e0 s\u1ef1 ph\u1ea3n \u00e1nh c\u00e1ch qu\u1ea3n l\u00fd ho\u1ea1t \u0111\u1ed9ng kinh doanh t\u1ed1t v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng n\u00f3i chung. \u0110i\u1ec1u n\u00e0y s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh v\u1edbi c\u00e1c c\u00f4ng ty \u0111\u01b0\u01a1ng nhi\u1ec7m kh\u00e1c.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">4. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/lam-the-nao-de-xay-dung-hinh-anh-thuong-hieu-1.jpg-1.jpg\" alt=\"L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e2y d\u1ef1ng H\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u?\" class=\"wp-image-37668\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/lam-the-nao-de-xay-dung-hinh-anh-thuong-hieu-1.jpg-1.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/lam-the-nao-de-xay-dung-hinh-anh-thuong-hieu-1.jpg-1-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/lam-the-nao-de-xay-dung-hinh-anh-thuong-hieu-1.jpg-1-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">Duy tr\u00ec Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>M\u1ed9t c\u00f4ng ty kh\u00f4ng th\u1ec3 ki\u1ec3m so\u00e1t h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u nh\u01b0ng c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd nh\u1eadn d\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u, m\u1ed9t trong s\u1ed1 c\u00e1c kh\u00eda c\u1ea1nh kh\u00e1c c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Do \u0111\u00f3, \u0111i\u1ec1u c\u1ea7n thi\u1ebft l\u00e0 doanh nghi\u1ec7p ph\u1ea3i th\u1ef1c s\u1ef1 hi\u1ec3u r\u1eb1ng m\u00ecnh mu\u1ed1n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1i di\u1ec7n cho \u0111i\u1ec1u g\u00ec v\u00e0 truy\u1ec1n \u0111\u1ea1t \u0111i\u1ec1u n\u00e0y v\u1edbi th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o c\u00f4ng ty c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c m\u1ed1i li\u00ean k\u1ebft t\u00edch c\u1ef1c, \u0111i\u1ec1u m\u00e0 sau \u0111\u00f3 \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i th\u00e0nh c\u00e1c nh\u1eadn th\u1ee9c bao g\u1ed3m h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Vi\u1ec7c g\u1eedi \u0111i nh\u1eefng th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng v\u1ec1 gi\u00e1 tr\u1ecb v\u00e0 s\u1ee9 m\u1ec7nh l\u00e0m n\u1ec1n t\u1ea3ng cho th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u0111\u01b0a \u0111\u1ebfn nh\u1eefng nh\u1eadn th\u1ee9c t\u00edch c\u1ef1c t\u1eeb b\u00ean ngo\u00e0i (h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u) ph\u00f9 h\u1ee3p ch\u1eb7t ch\u1ebd v\u1edbi nh\u1eadn d\u1ea1ng mong mu\u1ed1n ng\u1ea7m (nh\u1eadn d\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u).<\/p>\n\n\n\n<p>T\u01b0\u01a1ng t\u1ef1, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i \u0111\u1ea3m b\u1ea3o c\u00e1c gi\u00e1 tr\u1ecb v\u00e0 s\u1ee9 m\u1ec7nh ph\u00f9 h\u1ee3p v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. Vi\u1ec7c l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m cho ph\u00e9p doanh nghi\u1ec7p t\u00e1c \u0111\u1ed9ng gi\u00e1n ti\u1ebfp \u0111\u1ebfn m\u1ed1i quan h\u1ec7 v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, \u0111\u1ebfn vi\u1ec7c t\u1ea1o ra h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e6efff\"><em>Xem ngay: D\u1ecbch v\u1ee5 <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/bo-nhan-dien-thuong-hieu-cong-ty\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> chuy\u00ean nghi\u1ec7p, gi\u00fap x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh theo c\u00e1ch doanh nghi\u1ec7p mu\u1ed1n.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">T\u1ea1o tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c cho kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n<p>H\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u ch\u1ee7 y\u1ebfu \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh th\u00f4ng qua nh\u1eefng tr\u1ea3i nghi\u1ec7m tr\u1ef1c ti\u1ebfp c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f9ng th\u01b0\u01a1ng hi\u1ec7u. Do \u0111\u00f3, vi\u1ec7c t\u1ea1o \u1ea5n t\u01b0\u1ee3ng t\u1ed1t \u1edf t\u1ea5t c\u1ea3 c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng tr\u1edf n\u00ean quan tr\u1ecdng.<\/p>\n\n\n\n<p>\u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 tr\u1ea3i nghi\u1ec7m tr\u1ef1c tuy\u1ebfn li\u1ec1n m\u1ea1ch ho\u1eb7c tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf t\u1ea1i c\u1eeda h\u00e0ng bao g\u1ed3m d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng xu\u1ea5t s\u1eafc. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 nh\u00e2n vi\u00ean c\u1ea7n \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n v\u00e0 nhi\u1ec7t t\u00ecnh, c\u0169ng nh\u01b0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u1eeda h\u00e0ng lu\u00f4n s\u1ea1ch s\u1ebd v\u00e0 d\u1ec5 \u0111i\u1ec1u h\u01b0\u1edbng, ho\u1eb7c bao b\u00ec h\u1ea5p d\u1eabn v\u00e0 n\u00f3i l\u00ean \u0111\u01b0\u1ee3c b\u1ea3n s\u1eafc m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mong mu\u1ed1n.<\/p>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: C\u00e1ch thi\u1ebft k\u1ebf <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/trai-nghiem-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> t\u00edch c\u1ef1c<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t<\/h3>\n\n\n\n<p>\u0110\u1ecbnh v\u1ecb li\u00ean quan \u0111\u1ebfn c\u00e1ch b\u1ea1n d\u1ef1 \u0111\u1ecbnh truy\u1ec1n t\u1ea3i gi\u00e1 tr\u1ecb \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng theo c\u00e1ch \u0111\u1ed9c \u0111\u00e1o v\u00e0 ri\u00eang bi\u1ec7t cho kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. V\u00ed d\u1ee5 nh\u01b0 Amazon c\u00f3 s\u1ee9 m\u1ec7nh \u201cli\u00ean t\u1ee5c n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng b\u1eb1ng vi\u1ec7c s\u1eed d\u1ee5ng internet v\u00e0 c\u00f4ng ngh\u1ec7, \u0111\u1ec3 gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u00ecm ki\u1ebfm, kh\u00e1m ph\u00e1 v\u00e0 mua b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec\u2026\u201d<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y ngay l\u1eadp t\u1ee9c n\u00f3i l\u00ean \u0111\u01b0\u1ee3c c\u00e1ch Amazon mong mu\u1ed1n \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u00ecn nh\u1eadn, v\u00e0 th\u00f4ng qua tuy\u00ean b\u1ed1 r\u00f5 r\u00e0ng n\u00e0y, n\u1ebfu giao h\u00e0ng cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00e0nh c\u00f4ng, Amazon c\u00f3 th\u1ec3 gi\u00e1n ti\u1ebfp x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: 8 B\u01b0\u1edbc vi\u1ebft <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/tuyen-ngon-dinh-vi\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>tuy\u00ean ng\u00f4n \u0111\u1ecbnh v\u1ecb<\/strong><\/a> d\u1ec5 d\u00e0ng<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">\u0110\u1ea7u t\u01b0 v\u00e0o Truy\u1ec1n th\u00f4ng Hi\u1ec7u qu\u1ea3<\/h3>\n\n\n\n<p>N\u1ebfu kh\u00f4ng c\u00f3 ph\u01b0\u01a1ng ti\u1ec7n giao ti\u1ebfp th\u00edch h\u1ee3p th\u00ec vi\u1ec7c x\u00e2y d\u1ef1ng nh\u1eadn d\u1ea1ng mong mu\u1ed1n v\u00e0 c\u1ed1 g\u1eafng \u0111\u1ecbnh h\u00ecnh h\u00ecnh \u1ea3nh th\u1ef1c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 b\u1ea1n c\u0169ng s\u1ebd kh\u00f4ng c\u00f3 \u00edch l\u1ee3i g\u00ec.<\/p>\n\n\n\n<p>H\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi vi\u1ec7c qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o \u0111i\u1ec1u b\u1ea1n \u0111\u1ea1i di\u1ec7n, t\u1eeb \u0111\u00f3 t\u1ea1o ra c\u00e1c li\u00ean t\u01b0\u1edfng m\u1ea1nh m\u1ebd, \u0111\u1ed9c \u0111\u00e1o v\u00e0 ph\u00f9 h\u1ee3p trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/7-buoc-lap-ke-hoach-truyen-thong-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>K\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/em><\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">5. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u1ea3i thi\u1ec7n h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u?<\/h2>\n\n\n\n<p>B\u1edfi v\u00ec c\u00e1c c\u00f4ng ty ch\u1ec9 c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch gi\u00e1n ti\u1ebfp v\u00e0 \u1edf m\u1ed9t m\u1ee9c \u0111\u1ed9 h\u1ea1n ch\u1ebf n\u00ean \u0111i\u1ec1u quan tr\u1ecdng \u1edf \u0111\u00e2y l\u00e0 ph\u1ea3i c\u1ea3i thi\u1ec7n h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n t\u1ea1i t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3. Th\u1ef1c t\u1ebf, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1eb1ng m\u1ed9t s\u1ed1 c\u00e1ch, v\u00ed d\u1ee5 nh\u01b0:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Theo d\u00f5i truy\u1ec1n mi\u1ec7ng, \u0111i\u1ec1u c\u00f3 th\u1ec3 g\u00f3p ph\u1ea7n h\u00ecnh th\u00e0nh nh\u1eadn th\u1ee9c v\u1ec1 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u<\/li><li>\u0110\u1ea3m b\u1ea3o truy\u1ec1n t\u1ea3i nh\u1ea5t qu\u00e1n gi\u00e1 tr\u1ecb h\u1ee9a h\u1eb9n v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong tuy\u00ean b\u1ed1 \u0111\u1ecbnh v\u1ecb<\/li><li>Li\u00ean t\u1ee5c truy\u1ec1n \u0111\u1ea1t c\u00e1c gi\u00e1 tr\u1ecb v\u00e0 thu\u1ed9c t\u00ednh \u0111\u1ed9c \u0111\u00e1o th\u00f4ng qua c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb<\/li><li>Cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 ch\u1ea5t l\u01b0\u1ee3ng cao, t\u1eadp trung v\u00e0o tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng<\/li><\/ul>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">6. C\u00e1ch \u0111o l\u01b0\u1eddng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/cach-do-luong-hinh-anh-thuong-hieu.jpg\" alt=\"C\u00e1ch \u0111o l\u01b0\u1eddng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-37669\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/cach-do-luong-hinh-anh-thuong-hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/cach-do-luong-hinh-anh-thuong-hieu-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/cach-do-luong-hinh-anh-thuong-hieu-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p>\u0110o l\u01b0\u1eddng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng m\u1ed9t s\u1ed1 li\u1ec7u duy nh\u1ea5t c\u00f3 th\u1ec3 kh\u00f3 kh\u0103n v\u00ec mang t\u00ednh ch\u1ee7 quan. Tuy nhi\u00ean, \u0111i\u1ec1u quan tr\u1ecdng v\u1eabn l\u00e0 cho ph\u00e9p c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd x\u00e1c \u0111\u1ecbnh c\u00e1c m\u1ed1i li\u00ean h\u1ec7 t\u00edch c\u1ef1c v\u00e0 ti\u00eau c\u1ef1c \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, sau \u0111\u00f3 h\u1ecd c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft v\u00e0 x\u00e2y d\u1ef1ng l\u1ea1i c\u00e1c gi\u00e1 tr\u1ecb v\u00e0 s\u1ee9 m\u1ec7nh c\u1ed1t l\u00f5i.<\/p>\n\n\n\n<p>V\u00e0 sau \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1ch \u0111o l\u01b0\u1eddng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">\u0110o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua ph\u1ecfng v\u1ea5n nh\u00f3m, kh\u1ea3o s\u00e1t v\u00e0 l\u1eafng nghe m\u1ea1ng x\u00e3 h\u1ed9i<\/h3>\n\n\n\n<p>C\u00e1ch n\u00e0y s\u1ebd cho bi\u1ebft c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea3m nh\u1eadn v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. Nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng c\u00e0ng t\u00edch c\u1ef1c th\u00ec h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u00e0ng c\u00f3 l\u1ee3i:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Th\u00f4ng qua kh\u1ea3o s\u00e1t v\u1ec1 nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u, c\u00e1c c\u00f4ng ty s\u1ebd \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c c\u00e1ch th\u1ee9c v\u00e0 m\u1ee9c \u0111\u1ed9 \u0111\u1ed3ng thu\u1eadn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 m\u1ee9c \u0111\u1ed9 kh\u00e1ch h\u00e0ng th\u1ea5u hi\u1ec3u c\u00e1c gi\u00e1 tr\u1ecb v\u00e0 s\u1ee9 m\u1ec7nh m\u00e0 doanh nghi\u1ec7p \u0111ang c\u1ed1 g\u1eafng truy\u1ec1n t\u1ea3i.<\/li><li>\u0110\u1ed1i v\u1edbi ph\u1ecfng v\u1ea5n nh\u00f3m c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u01b0\u01a1ng t\u1ef1 th\u00f4ng qua c\u00e1c cu\u1ed9c th\u1ea3o lu\u1eadn g\u1ea7n g\u0169i, n\u01a1i c\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 ni\u1ec1m tin v\u00e0 th\u00e1i \u0111\u1ed9 chung \u0111\u1ed1i v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, v\u00e0 t\u1eeb \u0111\u00f3, \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u1ea5u hi\u1ec3u s\u1ee9c m\u1ea1nh t\u1ed5ng th\u1ec3 v\u00e0 b\u1ea3n ch\u1ea5t c\u1ee7a h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.<\/li><li>L\u1eafng nghe m\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 Social Listening \u0111\u1ec3 theo d\u00f5i c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n v\u00e0 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u li\u00ean quan tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: Ph\u01b0\u01a1ng ph\u00e1p <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/phong-van-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>ph\u1ecfng v\u1ea5n kh\u00e1ch h\u00e0ng<\/strong><\/a> hi\u1ec7u qu\u1ea3<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">S\u01a1 \u0111\u1ed3 kh\u00e1i ni\u1ec7m th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>\u0110\u00e2y l\u00e0 nh\u1eefng \u0111\u1ea1i di\u1ec7n tr\u1ef1c quan c\u1ee7a s\u1ef1 li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh b\u1edfi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n<p>B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean l\u00e0 x\u00e1c \u0111\u1ecbnh t\u1eadp h\u1ee3p c\u00e1c li\u00ean k\u1ebft th\u00f4ng qua nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng (c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ph\u1ecfng v\u1ea5n nh\u00f3m ho\u1eb7c kh\u1ea3o s\u00e1t nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean).<\/p>\n\n\n\n<p>Ti\u1ebfp theo, doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 l\u00ean k\u1ebf ho\u1ea1ch c\u1ee5 th\u1ec3 cho c\u00e1c li\u00ean k\u1ebft n\u00e0y theo c\u00e1ch ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u tr\u01b0\u1edbc khi k\u1ebft h\u1ee3p t\u1ea1o th\u00e0nh s\u01a1 \u0111\u1ed3 t\u1ed5ng h\u1ee3p m\u00f4 t\u1ea3 c\u1ea3m nh\u1eadn t\u1ed5ng th\u1ec3 v\u1ec1 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty (John et al. 2006).<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">T\u1ef7 l\u1ec7 sai bi\u1ec7t ng\u1eef ngh\u0129a<\/h3>\n\n\n\n<p>Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y s\u1eed d\u1ee5ng c\u00e1c t\u00ednh t\u1eeb ho\u1eb7c tr\u1ea1ng t\u1eeb \u0111\u1ed1i c\u1ef1c l\u00e0m \u0111i\u1ec3m cu\u1ed1i tr\u00ean thang \u0111i\u1ec3m m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 d\u00f9ng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>M\u1ed7i ph\u1ea3n h\u1ed3i c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh l\u01b0\u1ee3ng b\u1eb1ng m\u1ed9t \u0111i\u1ec3m s\u1ed1, sau \u0111\u00f3 t\u00ednh \u0111i\u1ec3m trung b\u00ecnh. C\u00e1ch n\u00e0y mang l\u1ea1i cho c\u00f4ng ty c\u1ea3m nh\u1eadn t\u1ed5ng th\u1ec3 v\u1ec1 m\u1ee9c \u0111\u1ed9 t\u00edch c\u1ef1c \u0111\u01b0\u1ee3c nh\u00ecn nh\u1eadn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, v\u00e0 do \u0111\u00f3 bi\u1ebft \u0111\u01b0\u1ee3c h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh t\u00edch c\u1ef1c hay ti\u00eau c\u1ef1c (Plumeyer et al., 2017).<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">7. C\u00e1c v\u00ed d\u1ee5 v\u1ec1 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">Victoria\u2019s Secret<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/storage\/2022\/11\/cac-vi-du-ve-hinh-anh-thuong-hieu-victoria-secret.jpg\" alt=\"V\u00ed d\u1ee5 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u Victoria's Secret\" class=\"wp-image-37670\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/cac-vi-du-ve-hinh-anh-thuong-hieu-victoria-secret.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/cac-vi-du-ve-hinh-anh-thuong-hieu-victoria-secret-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/cac-vi-du-ve-hinh-anh-thuong-hieu-victoria-secret-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p>Victoria\u2019s Secret th\u01b0\u1eddng \u0111\u01b0\u1ee3c nh\u1eadn th\u1ee9c l\u00e0 th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 d\u00e0nh cho ph\u1ee5 n\u1eef r\u1ea5t nh\u1ecf nh\u1eafn v\u1edbi gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m cao, do \u0111\u00f3, \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng b\u1ecb h\u1ea1n ch\u1ebf, g\u00f3p ph\u1ea7n t\u1ea1o n\u00ean h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng \u0111\u1eb9p. M\u1eb7t kh\u00e1c, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng \u0111\u01b0\u1ee3c nh\u1eadn th\u1ee9c t\u00edch c\u1ef1c v\u1ec1 m\u1eb7t \u0111\u1ed9c quy\u1ec1n, ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 thi\u1ebft k\u1ebf \u0111\u1eb9p.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">Coca-Cola<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/storage\/2022\/11\/cac-vi-du-ve-hinh-anh-thuong-hieu-coca-cola.jpg\" alt=\"V\u00ed d\u1ee5 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u Coca cola\" class=\"wp-image-37671\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/cac-vi-du-ve-hinh-anh-thuong-hieu-coca-cola.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/cac-vi-du-ve-hinh-anh-thuong-hieu-coca-cola-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/cac-vi-du-ve-hinh-anh-thuong-hieu-coca-cola-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p>Coca-Cola th\u01b0\u1eddng \u0111\u01b0\u1ee3c nh\u1eadn th\u1ee9c l\u00e0 t\u01b0\u01a1i m\u1edbi, vui t\u01b0\u01a1i, t\u00edch c\u1ef1c v\u00e0 g\u1eafn li\u1ec1n v\u1edbi nh\u1eefng kho\u1ea3nh kh\u1eafc b\u00ean b\u1ea1n b\u00e8 th\u00e2n thi\u1ebft, tu\u1ed5i tr\u1ebb v\u00e0 s\u1ef1 s\u1ea3ng kho\u00e1i. Tuy nhi\u00ean, v\u1eabn c\u00f3 m\u1ed9t s\u1ed1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng coi Coca-Cola l\u00e0 th\u1ee9c u\u1ed1ng kh\u00f4ng l\u00e0nh m\u1ea1nh.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">Nike<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/storage\/2022\/11\/cac-vi-du-ve-hinh-anh-thuong-hieu-nike.jpg\" alt=\"V\u00ed d\u1ee5 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u Nike\" class=\"wp-image-37672\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/cac-vi-du-ve-hinh-anh-thuong-hieu-nike.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/cac-vi-du-ve-hinh-anh-thuong-hieu-nike-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/cac-vi-du-ve-hinh-anh-thuong-hieu-nike-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure><\/div>\n\n\n\n<p>Nike ch\u1ee7 y\u1ebfu \u0111\u01b0\u1ee3c nh\u1eadn th\u1ee9c l\u00e0 s\u00e1ng t\u1ea1o, ki\u1ec3u d\u00e1ng \u0111\u1eb9p v\u00e0 th\u1ec3 thao, \u0111\u1ed3ng th\u1eddi g\u1eafn li\u1ec1n v\u1edbi chi\u1ebfn th\u1eafng, quy\u1ebft t\u00e2m v\u00e0 \u0111\u1ed9ng l\u1ef1c.<\/p>\n\n\n\n<p>Nike n\u00e2ng cao nh\u1eefng h\u00ecnh \u1ea3nh n\u00e0y th\u00f4ng qua c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o v\u00e0 s\u1ef1 ch\u1ee9ng th\u1ef1c c\u1ee7a nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng, v\u00e0 \u0111i\u1ec1u th\u00fa v\u1ecb l\u00e0 t\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u0169ng ch\u00ednh l\u00e0 t\u00ean c\u1ee7a n\u1eef th\u1ea7n chi\u1ebfn th\u1eafng Hy L\u1ea1p.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">L\u1eddi k\u1ebft<\/h2>\n\n\n\n<p><strong>H\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u<\/strong> li\u00ean quan \u0111\u1ebfn c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng ngh\u0129 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m v\u00e0 \u0111i\u1ec1u b\u1ea1n \u0111\u1ea1i di\u1ec7n.<\/p>\n\n\n\n<p>H\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u l\u00e0 y\u1ebfu t\u1ed1 c\u1ea7n thi\u1ebft trong vi\u1ec7c ph\u00e1t tri\u1ec3n gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd v\u00e0 t\u1eeb \u0111\u00f3 c\u1ea1nh tranh th\u00e0nh c\u00f4ng tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<p>Hi\u1ec3u r\u00f5 v\u00e0 truy\u1ec1n \u0111\u1ea1t \u0111i\u1ec1u th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1i di\u1ec7n v\u00e0 t\u1ea1o tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c cho kh\u00e1ch h\u00e0ng l\u00e0 nh\u1eefng c\u00e1ch quan tr\u1ecdng c\u00f3 th\u1ec3 gi\u00e1n ti\u1ebfp x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e6efff\"><em>Li\u00ean h\u1ec7 ngay v\u1edbi Sao Kim \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n gi\u1ea3i ph\u00e1p <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/corporate-brand-image\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n!<\/em><\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Sao Kim t\u1ea1i:&nbsp;<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Blog Sao Kim<\/strong><\/a>,&nbsp;<a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>C\u1ea9m Nang Sao Kim<\/strong><\/a>&nbsp;<\/p>\n\n\n\n<p><strong>Facebook:<\/strong>&nbsp;<a href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p><strong>Case study Behance<\/strong>:&nbsp;<a href=\"https:\/\/www.behance.net\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p>#SaoKim #SaoKimBranding #BrandImage #HinhAnhThuongHieu<\/p>\n","protected":false},"excerpt":{"rendered":"<p>H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u v\u1ec1 H\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u ngay h\u00f4m nay \u0111\u1ec3 th\u1ea5y \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng v\u00e0 c\u00e1ch \u0111\u1ec3 t\u1ea1o d\u1ef1ng m\u1ed9t h\u00ecnh \u1ea3nh \u1ea5n t\u01b0\u1ee3ng cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh. <\/p>\n","protected":false},"author":37,"featured_media":37468,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195],"tags":[54],"class_list":["post-37457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cam-nang","tag-hinh-anh-thuong-hieu"],"acf":[],"views":708,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/37457","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=37457"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/37457\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/37468"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=37457"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=37457"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=37457"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}