{"id":37458,"date":"2022-12-01T10:00:00","date_gmt":"2022-12-01T03:00:00","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=37458"},"modified":"2023-03-24T16:25:23","modified_gmt":"2023-03-24T09:25:23","slug":"xac-dinh-thi-truong-muc-tieu","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/xac-dinh-thi-truong-muc-tieu\/","title":{"rendered":"X\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau (Target Market) \u0111\u00fang"},"content":{"rendered":"\n<p><em>Chia s\u1ebb 6 b\u01b0\u1edbc x\u00e1c \u0111\u1ecbnh <strong>th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/strong> (<strong>Target Market<\/strong>) \u0111\u01a1n gi\u1ea3n gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u0111a h\u00f3a hi\u1ec7u qu\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch kinh doanh.<\/em><\/p>\n\n\n\n<p><strong>X\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/strong> l\u00e0 m\u1ed9t trong nh\u1eefng b\u01b0\u1edbc quan tr\u1ecdng \u0111\u1ea7u ti\u00ean khi b\u1eaft \u0111\u1ea7u c\u00f4ng vi\u1ec7c kinh doanh.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"625\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/target-market-thi-truong-muc-tieu.jpg.jpg\" alt=\"Target Market: Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau\" class=\"wp-image-37465\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/target-market-thi-truong-muc-tieu.jpg.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/target-market-thi-truong-muc-tieu.jpg-300x156.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/target-market-thi-truong-muc-tieu.jpg-768x400.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p>Vi\u1ec7c x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau s\u1ebd l\u00e0 n\u1ec1n t\u1ea3ng c\u01a1 s\u1edf gi\u00fap b\u1ea1n t\u1ea1o ra s\u1ea3n ph\u1ea9m t\u1ed1t ph\u00f9 h\u1ee3p th\u1ecb tr\u01b0\u1eddng, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh v\u00e0 cu\u1ed1i c\u00f9ng bi\u1ebft \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 ai.<\/p>\n\n\n\n<p>T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o th\u00f4ng \u0111i\u1ec7p, th\u01b0\u01a1ng hi\u1ec7u v\u00e0 thi\u1ebft k\u1ebf qu\u1ea3ng c\u00e1o cho th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh v\u00e0 chuy\u1ec3n \u0111\u1ed5i c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>H\u00e3y c\u00f9ng <a href=\"https:\/\/www.saokim.com.vn\/en\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim<\/strong><\/a> \u0111\u1ecdc ti\u1ebfp b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 <strong>c\u00e1ch x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/strong> v\u00e0 \u00e1p d\u1ee5ng trong su\u1ed1t chi\u1ebfn l\u01b0\u1ee3c kinh doanh.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">1. Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau l\u00e0 g\u00ec?<\/h2>\n\n\n\n<p><strong>Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau <\/strong>l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u00ednh c\u1ee7a s\u1ea3n ph\u1ea9m. Khi bi\u1ebft r\u00f5 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a m\u00ecnh l\u00e0 ai, b\u1ea1n c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh c\u00e1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p v\u1edbi h\u1ecd.<\/p>\n\n\n\n<p>Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t nh\u00f3m l\u1edbn, ch\u1eb3ng h\u1ea1n nh\u01b0 \u0111\u00e0n \u00f4ng tr\u00ean 40 tu\u1ed5i \u0111\u00e3 l\u1eadp gia \u0111\u00ecnh \u1edf Vi\u1ec7t Nam, ho\u1eb7c c\u00f3 th\u1ec3 thu h\u1eb9p h\u01a1n nh\u01b0 ph\u1ee5 n\u1eef th\u00e0nh th\u1ecb, c\u00f3 \u00fd th\u1ee9c v\u1ec1 s\u1ee9c kh\u1ecfe, \u0103n chay \u1edf Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh. Th\u1ecb tr\u01b0\u1eddng s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o nhu c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<p>Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u00f3 ba kh\u00eda c\u1ea1nh ch\u00ednh bao g\u1ed3m:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Nh\u00e2n kh\u1ea9u h\u1ecdc<\/strong>: \u0110\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, thu nh\u1eadp, tr\u00ecnh \u0111\u1ed9 h\u1ecdc v\u1ea5n v\u00e0 t\u00ecnh tr\u1ea1ng vi\u1ec7c l\u00e0m.<\/li>\n\n\n\n<li><strong>\u0110\u1ecba l\u00fd<\/strong>: V\u1ecb tr\u00ed ch\u00ednh c\u1ee7a th\u1ecb tr\u01b0\u1eddng.<\/li>\n\n\n\n<li><strong>\u0110\u1eb7c \u0111i\u1ec3m c\u00e1 nh\u00e2n<\/strong>: s\u1edf th\u00edch, l\u1ed1i s\u1ed1ng, th\u00f3i quen mua s\u1eafm.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0110\u1ec3 x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, b\u1ea1n c\u1ea7n ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u1ec1 th\u1ecb tr\u01b0\u1eddng ng\u00e1ch s\u1ea3n ph\u1ea9m, kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">2. Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/Thi-Truong-Muc-Tieu-vs-Doi-Tuong-Muc-Tieu.png\" alt=\"Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau\" class=\"wp-image-37744\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/Thi-Truong-Muc-Tieu-vs-Doi-Tuong-Muc-Tieu.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/Thi-Truong-Muc-Tieu-vs-Doi-Tuong-Muc-Tieu-300x200.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/Thi-Truong-Muc-Tieu-vs-Doi-Tuong-Muc-Tieu-768x512.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p>Th\u1ef1c t\u1ebf, th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau kh\u00f4ng gi\u1ed1ng nhau. Th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef ch\u1ec9 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee5 th\u1ec3 trong khi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u0111\u1ec1 c\u1eadp \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi m\u00e0 c\u00f4ng ty \u0111ang nh\u1eafm qu\u1ea3ng c\u00e1o \u0111\u1ebfn.<\/p>\n\n\n\n<p>M\u1eb7c d\u00f9 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 r\u01a1i v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, nh\u01b0ng cu\u1ed1i c\u00f9ng \u0111\u1ed1i t\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 kh\u00f4ng ph\u1ea3i l\u00e0 ng\u01b0\u1eddi ti\u00eau th\u1ee5 s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<p>\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n, h\u00e3y c\u00f9ng xem v\u00ed d\u1ee5 sau: \u0111\u1ed3 ch\u01a1i tr\u1ebb em c\u00f3 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau r\u1ea5t r\u00f5 r\u00e0ng, \u0111\u00f3 ch\u00ednh l\u00e0 tr\u1ebb em. Tuy nhi\u00ean, ng\u01b0\u1eddi mua \u0111\u1ed3 ch\u01a1i kh\u00f4ng ph\u1ea3i l\u00e0 tr\u1ebb em m\u00e0 l\u00e0 cha m\u1eb9 ch\u00fang. V\u00ec v\u1eady, c\u00e1c c\u00f4ng ty \u0111\u1ed3 ch\u01a1i ph\u1ea3i t\u1eadp trung chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o \u0111\u1ebfn c\u00e1c <strong>b\u1eadc cha m\u1eb9 (\u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau)<\/strong> \u0111\u1ec3 b\u00e1n \u0111\u1ed3 ch\u01a1i cho <strong>con c\u00e1i c\u1ee7a h\u1ecd (th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau).<\/strong><\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">3. 6 B\u01b0\u1edbc x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau cho doanh nghi\u1ec7p<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">3.1. Thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n<p>B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau l\u00e0 t\u00ecm hi\u1ec3u v\u1ec1 kh\u00e1ch h\u00e0ng nh\u1eb1m hi\u1ec3u r\u00f5 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m chung c\u1ee7a h\u1ecd. Nh\u1edd \u0111\u00f3, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m cho nh\u1eefng ng\u01b0\u1eddi c\u00f3 c\u00f9ng s\u1edf th\u00edch. N\u1ebfu \u0111ang trong giai \u0111o\u1ea1n \u0111\u1ea7u kinh doanh, c\u00f3 th\u1ec3 xem x\u00e9t th\u1ecb tr\u01b0\u1eddng c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/chan-dung-nguoi-mua-hang.png\" alt=\"Ch\u00e2n dung ng\u01b0\u1eddi mua h\u00e0ng\" class=\"wp-image-37745\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/chan-dung-nguoi-mua-hang.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/chan-dung-nguoi-mua-hang-300x200.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/chan-dung-nguoi-mua-hang-768x512.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>C\u00e1c ph\u01b0\u01a1ng ph\u00e1p hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin kh\u1ea3o s\u00e1t c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch trang web, ph\u00e2n t\u00edch x\u00e3 h\u1ed9i v\u00e0 n\u1ec1n t\u1ea3ng ph\u00e2n t\u00edch ti\u1ebfp th\u1ecb qua email. Sau \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i th\u00f4ng tin b\u1ea1n c\u00f3 th\u1ec3 thu th\u1eadp:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0110\u1ed9 tu\u1ed5i<\/li>\n\n\n\n<li>V\u1ecb tr\u00ed<\/li>\n\n\n\n<li>Ng\u00f4n ng\u1eef<\/li>\n\n\n\n<li>Kh\u1ea3 n\u0103ng chi ti\u00eau<\/li>\n\n\n\n<li>S\u1edf th\u00edch v\u00e0 ngh\u1ec1 nghi\u1ec7p<\/li>\n\n\n\n<li>L\u1ee9a tu\u1ed5i<\/li>\n<\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>M\u1eb7t kh\u00e1c, n\u1ebfu mu\u1ed1n t\u00ecm ki\u1ebfm c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a c\u00f4ng ty, thay v\u00ec ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00e1 nh\u00e2n th\u00ec b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m sau:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quy m\u00f4 kinh doanh<\/li>\n\n\n\n<li>V\u1ecb tr\u00ed<\/li>\n\n\n\n<li>Th\u1ecb tr\u01b0\u1eddng ho\u1ea1t \u0111\u1ed9ng<\/li>\n\n\n\n<li>Ng\u00e2n s\u00e1ch<\/li>\n<\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>C\u00e1ch x\u00e1c \u0111\u1ecbnh ch\u00e2n dung kh\u00e1ch h\u00e0ng<\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/hanh-trinh-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">3.2. Hi\u1ec3u r\u00f5 v\u1ec1 l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m<\/h3>\n\n\n\n<p>B\u01b0\u1edbc ti\u1ebfp theo l\u00e0 t\u00ecm hi\u1ec3u \u0111\u1ed9ng c\u01a1 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1eb1ng sau vi\u1ec7c mua s\u1ea3n ph\u1ea9m b\u1eb1ng c\u00e1ch n\u00f3i chuy\u1ec7n tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng, y\u00eau c\u1ea7u l\u1eddi ch\u1ee9ng th\u1ef1c v\u00e0 nghi\u00ean c\u1ee9u s\u00e2u v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ec3 hi\u1ec3u s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa c\u00e1c s\u1ea3n ph\u1ea9m.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/loi-ich-san-pham.png\" alt=\"L\u1ee3i \u00edch s\u1ea3n ph\u1ea9m\" class=\"wp-image-37746\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/loi-ich-san-pham.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/loi-ich-san-pham-300x200.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/loi-ich-san-pham-768x512.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p>Hi\u1ec3u r\u00f5 c\u00e1c l\u1ee3i \u00edch &#8211; ch\u1ee9 kh\u00f4ng ch\u1ec9 c\u00e1c t\u00ednh n\u0103ng &#8211; c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. C\u00e1c t\u00ednh n\u0103ng ch\u1ec9 l\u00e0 \u0111\u1eb7c \u0111i\u1ec3m s\u1ea3n ph\u1ea9m c\u00f2n l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m l\u00e0 nh\u1eefng l\u1ee3i th\u1ebf m\u00e0 s\u1ea3n ph\u1ea9m mang l\u1ea1i cho kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>\u0110\u1eb7c bi\u1ec7t, ph\u1ea3i hi\u1ec3u c\u00e1ch s\u1ea3n ph\u1ea9m \u0111\u00e1p \u1ee9ng c\u00e1c nhu c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">3.3. Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/h3>\n\n\n\n<p>\u0110i\u1ec1u tra \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0 ph\u01b0\u01a1ng th\u1ee9c th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau s\u00e2u h\u01a1n th\u00f4ng qua c\u00e1ch ph\u00e2n t\u00edch SWOT.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/phan-tich-doi-thu-canh-tranh-bang-SWOT.png\" alt=\"Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh b\u1eb1ng SWOT\" class=\"wp-image-37747\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/phan-tich-doi-thu-canh-tranh-bang-SWOT.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/phan-tich-doi-thu-canh-tranh-bang-SWOT-300x200.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/phan-tich-doi-thu-canh-tranh-bang-SWOT-768x512.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p>Vi\u1ec7c t\u00ecm hi\u1ec3u s\u00e2u c\u00e1c trang web, blog v\u00e0 k\u00eanh x\u00e3 h\u1ed9i c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh d\u1ef1a tr\u00ean n\u1ed9i dung trang web, chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb n\u1ed9i dung v\u00e0 th\u01b0\u01a1ng hi\u1ec7u truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n suy ra th\u00f4ng tin chi ti\u1ebft v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng d\u1ef1a tr\u00ean ng\u00f4n ng\u1eef v\u00e0 l\u1ed1i di\u1ec5n \u0111\u1ea1t.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, t\u00ecm hi\u1ec3u v\u00e0 ph\u00e2n t\u00edch c\u00e1c nh\u1eadn x\u00e9t t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u0169ng l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p h\u1eefu hi\u1ec7u. \u0110\u1eb7c bi\u1ec7t, l\u01b0u \u00fd c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 blog c\u00f3 nh\u1eefng ph\u1ea3n h\u1ed3i t\u1ed1t nh\u1ea5t.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/5-ap-luc-canh-tranh-cua-michael-porter\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>5 Y\u1ebfu t\u1ed1 c\u1ea1nh tranh c\u1ee7a Porter<\/strong><\/a>, Ma tr\u1eadn c\u1ea1nh tranh (Competitive Profile Matrix), M\u00f4 h\u00ecnh \u0111a gi\u00e1c c\u1ea1nh tranh, Ph\u00e2n t\u00edch nh\u00f3m chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 \u0111\u1ed1i th\u1ee7 k\u1ef9 l\u01b0\u1ee1ng h\u01a1n.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">3.4. Ph\u00e2n kh\u00fac \u0111\u1ed1i t\u01b0\u1ee3ng<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/Phan-khuc-doi-tuong-muc-tieu.png\" alt=\"Ph\u00e2n kh\u00fac \u0111\u1ed1i t\u01b0\u1ee3ng\" class=\"wp-image-37748\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/Phan-khuc-doi-tuong-muc-tieu.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/Phan-khuc-doi-tuong-muc-tieu-300x200.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/Phan-khuc-doi-tuong-muc-tieu-768x512.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p>Sau khi c\u00f3 \u0111\u01b0\u1ee3c c\u00e1c th\u00f4ng tin v\u1ec1 \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 s\u1edf th\u00edch c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, h\u00e3y x\u00e1c \u0111\u1ecbnh r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng &#8211; n\u1ec1n t\u1ea3ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, th\u00f4ng qua ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng. C\u1ee5 th\u1ec3 l\u00e0 ph\u00e2n chia kh\u00e1ch h\u00e0ng th\u00e0nh c\u00e1c nh\u00f3m ho\u1eb7c ph\u00e2n kh\u00fac kh\u00e1c nhau, d\u1ef1a tr\u00ean c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m chung nh\u01b0 sau:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0110\u1ecba l\u00fd<\/strong>: V\u1ecb tr\u00ed th\u1ef1c t\u1ebf<\/li>\n\n\n\n<li><strong>Nh\u00e2n kh\u1ea9u h\u1ecdc<\/strong>: \u0110\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, ch\u1ee7ng t\u1ed9c, t\u00f4n gi\u00e1o, m\u1ee9c thu nh\u1eadp ho\u1eb7c t\u00ecnh tr\u1ea1ng h\u00f4n nh\u00e2n.<\/li>\n\n\n\n<li><strong>T\u00e2m l\u00fd ti\u00eau d\u00f9ng<\/strong>: C\u00e1c ph\u1ea9m ch\u1ea5t b\u00ean trong nh\u01b0 t\u00ednh c\u00e1ch, l\u1ed1i s\u1ed1ng ho\u1eb7c gi\u00e1 tr\u1ecb c\u00e1 nh\u00e2n.<\/li>\n\n\n\n<li><strong>H\u00e0nh vi<\/strong>: C\u00e1c ph\u1ea9m ch\u1ea5t \u0111\u01b0\u1ee3c c\u1ea3m nh\u1eadn d\u1ef1a tr\u00ean h\u00e0nh vi tr\u1ef1c tuy\u1ebfn, ch\u1eb3ng h\u1ea1n nh\u01b0 m\u1ee9c \u0111\u1ed9 s\u1eb5n s\u00e0ng c\u1ee7a ng\u01b0\u1eddi mua ho\u1eb7c t\u1ea7n su\u1ea5t s\u1eed d\u1ee5ng.<\/li>\n\n\n\n<li><strong>Ch\u00e2n dung<\/strong>: Ph\u00e2n kh\u00fac d\u1ef1a theo k\u1ebft h\u1ee3p 6 ph\u00e2n kh\u00fac tr\u00ean \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng ph\u00f9 h\u1ee3p nh\u1ea5t.<\/li>\n\n\n\n<li><strong>D\u1ef1 \u0111o\u00e1n<\/strong>: S\u1eed d\u1ee5ng k\u1ef9 thu\u1eadt d\u1ef1 \u0111o\u00e1n tr\u01b0\u1edbc th\u1eddi \u0111i\u1ec3m n\u00e0o, ai s\u1ebd thu\u1ed9c ph\u00e2n kh\u00fac n\u00e0y (th\u01b0\u1eddng th\u1ea5y nh\u1ea5t l\u00e0 vi\u1ec7c ph\u00e2n kh\u00fac trong Google Analytics, Google Ads v\u00ed d\u1ee5: Nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u00e3 xem d\u1ecbch v\u1ee5 trong 30 ng\u00e0y qua, nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng \u0111ang c\u00f3 c\u01a1 h\u1ed9i tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng nh\u1ea5t)<\/li>\n<\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>N\u1ebfu kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 doanh nghi\u1ec7p, h\u00e3y \u00e1p d\u1ee5ng c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m t\u01b0\u01a1ng t\u1ef1 tr\u00ean cho ho\u1ea1t \u0111\u1ed9ng kinh doanh.<\/p>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/cai-dat-google-analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>C\u00e1ch c\u00e0i \u0111\u1eb7t Google Analytics<\/strong><\/a> (phi\u00ean b\u1ea3n GA4 m\u1edbi nh\u1ea5t) \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u, h\u00e0nh vi&#8230; v\u00e0 ph\u00e2n kh\u00fac \u0111\u1ed1i t\u01b0\u1ee3ng khi h\u1ecd truy c\u1eadp website.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">3.5. L\u1eadp b\u00e1o c\u00e1o v\u1ec1 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/h3>\n\n\n\n<p>\u0110\u1ec3 gi\u1eef cho b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb nh\u1ea5t qu\u00e1n, b\u1ea3n b\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau n\u00ean t\u1eadp trung v\u00e0o c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m \u0111\u1ed1i t\u01b0\u1ee3ng quan tr\u1ecdng nh\u1ea5t \u0111\u00e3 x\u00e1c \u0111\u1ecbnh trong nghi\u00ean c\u1ee9u, bao g\u1ed3m:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Th\u00f4ng tin nh\u00e2n kh\u1ea9u h\u1ecdc v\u1ec1 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau nh\u01b0 gi\u1edbi t\u00ednh v\u00e0 tu\u1ed5i<\/li>\n\n\n\n<li>V\u1ecb tr\u00ed \u0111\u1ecba l\u00fd<\/li>\n\n\n\n<li>C\u00e1c m\u1ed1i quan t\u00e2m ch\u00ednh.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Sau \u0111\u00f3, t\u00f3m t\u1eaft trong m\u1ed9t c\u00e2u duy nh\u1ea5t. V\u00ed d\u1ee5: \u201cTh\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a ch\u00fang t\u00f4i l\u00e0 ph\u1ee5 n\u1eef \u1edf \u0111\u1ed9 tu\u1ed5i 30 \u2013 40 s\u1ed1ng \u1edf Vi\u1ec7t Nam v\u00e0 th\u00edch th\u1eddi trang gi\u1ea3n d\u1ecb, tho\u1ea3i m\u00e1i.\u201d<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">3.6. C\u1eadp nh\u1eadt c\u00e1c nghi\u00ean c\u1ee9u<\/h3>\n\n\n\n<p>S\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng thay \u0111\u1ed5i theo n\u0103m v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u00f4ng ngh\u1ec7, th\u00e1i \u0111\u1ed9 v\u00e0 xu h\u01b0\u1edbng s\u1ed1ng n\u00ean th\u01b0\u1eddng xuy\u00ean c\u1eadp nh\u1eadt nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng s\u1ebd gi\u00fap b\u1ea1n b\u1eaft k\u1ecbp th\u1eddi \u0111\u1ea1i.<\/p>\n\n\n\n<p>Vi\u1ec7c n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c t\u00e2m l\u00fd c\u0169ng nh\u01b0 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 c\u1ea3i ti\u1ebfn, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m trong t\u01b0\u01a1ng lai ho\u1eb7c thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ti\u1ebfp th\u1ecb \u0111\u1ec3 ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n hai qu\u1ea3ng c\u00e1o kh\u00e1c nhau v\u1edbi giao di\u1ec7n v\u00e0 ng\u00f4n ng\u1eef kh\u00e1c bi\u1ec7t \u0111\u1ec3 so s\u00e1nh ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1n gi\u1ea3. D\u1ef1a tr\u00ean k\u1ebft qu\u1ea3, \u0111i\u1ec1u ch\u1ec9nh l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c kinh doanh ho\u1eb7c thay \u0111\u1ed5i th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau n\u1ebfu c\u1ea7n thi\u1ebft.<\/p>\n\n\n\n<p>H\u00e3y nh\u1edb r\u1eb1ng, n\u1ed9i dung c\u00e0ng ng\u1eafm m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng th\u00ec c\u00e1c chi\u1ebfn l\u01b0\u1ee3c t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00e0ng hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<p><em>NOTE: Ch\u1ec9 th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng 1 l\u1ea7n m\u1ed7i n\u0103m (th\u1eadm ch\u00ed 3, 5 n\u0103m) l\u00e0 m\u1ed9t sai l\u1ea7m ph\u1ed5 bi\u1ebfn khi kinh doanh.<\/em><\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">4. C\u00e1c v\u00ed d\u1ee5 th\u1ef1c ti\u1ec5n v\u1ec1 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/h2>\n\n\n\n<p>C\u00e1c trang web v\u00ed d\u1ee5 d\u01b0\u1edbi \u0111\u00e2y th\u1ec3 hi\u1ec7n r\u00f5 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau m\u00e0 h\u1ecd \u0111ang nh\u1eafm \u0111\u1ebfn.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">4.1.&nbsp; Amanda Darby<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/Vi-Du-Cach-Thu-Hut-Doi-Tuong-Muc-Tieu-1.jpg\" alt=\"V\u00ed d\u1ee5 th\u1ef1c ti\u1ec5n thu h\u00fat, x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a Amanda Darby\" class=\"wp-image-37749\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/Vi-Du-Cach-Thu-Hut-Doi-Tuong-Muc-Tieu-1.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/Vi-Du-Cach-Thu-Hut-Doi-Tuong-Muc-Tieu-1-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/Vi-Du-Cach-Thu-Hut-Doi-Tuong-Muc-Tieu-1-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p>Chuy\u00ean gia dinh d\u01b0\u1ee1ng Amanda Darby thu h\u00fat th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch nh\u1eafm \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng l\u1ef1a ch\u1ecdn th\u1ef1c ph\u1ea9m v\u00e0 ch\u1ebf \u0111\u1ed9 \u0103n ki\u00eang l\u00e0nh m\u1ea1nh h\u01a1n. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, Amanda \u0111\u00e3 t\u1ea1o m\u1ed9t trang web v\u1edbi m\u1ee5c \u0111\u00edch t\u1ea1o d\u1ef1ng c\u1ea3m gi\u00e1c vui v\u1ebb v\u00e0 n\u00e2ng cao v\u1ecb th\u1ebf c\u00e1 nh\u00e2n v\u1ec1 th\u1ef1c ph\u1ea9m. Ph\u00f4ng n\u1ec1n s\u00e1ng s\u1ee7a, tho\u00e1ng m\u00e1t c\u00f9ng v\u1edbi nh\u1eefng h\u00ecnh \u1ea3nh t\u01b0\u01a1i vui khi n\u1ea5u n\u01b0\u1edbng v\u00e0 th\u01b0\u1edfng th\u1ee9c c\u00e0ng th\u1ec3 hi\u1ec7n r\u00f5 r\u1eb1ng \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 c\u00f4 h\u01b0\u1edbng \u0111\u1ebfn l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t l\u1ed1i s\u1ed1ng kh\u1ecfe m\u1ea1nh, th\u01b0 th\u00e1i.<\/p>\n\n\n\n<p>Tr\u00ean trang ch\u1ee7 c\u1ee7a m\u00ecnh, Amanda n\u00f3i v\u1ec1 g\u1ee3i \u00fd h\u01b0\u1edbng d\u1eabn ch\u1ebf \u0111\u1ed9 dinh d\u01b0\u1ee1ng: <em>&#8220;B\u1ea1n s\u1ebd l\u00e0 m\u1ed9t ng\u01b0\u1eddi m\u1eb9 y\u00eau th\u1ee9c \u0103n, c\u01a1 th\u1ec3 c\u1ee7a m\u00ecnh v\u00e0 bi\u1ebft cu\u1ed9c s\u1ed1ng kh\u00f4ng ho\u00e0n h\u1ea3o, nh\u01b0ng s\u1ebd s\u1ed1ng cu\u1ed9c s\u1ed1ng vui v\u1ebb hi\u1ec7n t\u1ea1i so v\u1edbi vi\u1ec7c ch\u1edd \u0111\u1ee3i m\u1ed9t cu\u1ed9c s\u1ed1ng h\u1ea1nh ph\u00fac khi \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e2n n\u1eb7ng m\u1ee5c ti\u00eau.&#8221;<\/em>&nbsp;<\/p>\n\n\n\n<p>B\u1eb1ng c\u00e1ch tr\u1ef1c ti\u1ebfp gi\u1ea3i quy\u1ebft c\u00e1c m\u1ed1i quan t\u00e2m c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, Amanda gi\u00fap ng\u01b0\u1eddi xem c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c l\u1eafng nghe v\u00e0 th\u1ea5u hi\u1ec3u. \u0110i\u1ec1u n\u00e0y gi\u00fap cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 th\u00eam ni\u1ec1m tin v\u00e0o th\u01b0\u01a1ng hi\u1ec7u v\u00e0 thuy\u1ebft ph\u1ee5c \u0111\u01b0\u1ee3c r\u1eb1ng c\u00f4 \u1ea5y l\u00e0 hu\u1ea5n luy\u1ec7n vi\u00ean ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">4.2. Curtin Smith Guitars<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/Vi-Du-Cach-Thu-Hut-Doi-Tuong-Muc-Tieu-2.jpg\" alt=\"V\u00ed d\u1ee5 th\u1ef1c ti\u1ec5n thu h\u00fat, x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a Curtin Smith Guitars\" class=\"wp-image-37750\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/Vi-Du-Cach-Thu-Hut-Doi-Tuong-Muc-Tieu-2.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/Vi-Du-Cach-Thu-Hut-Doi-Tuong-Muc-Tieu-2-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/Vi-Du-Cach-Thu-Hut-Doi-Tuong-Muc-Tieu-2-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p>B\u1eb1ng c\u00e1ch tr\u01b0ng b\u00e0y h\u00ecnh \u1ea3nh v\u1ec1 nh\u00e0 x\u01b0\u1edfng tr\u00ean \u0111\u1ea7u trang web v\u00e0 m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m l\u00e0 \u201ch\u00e0ng \u0111\u1eb7t\u201d v\u00e0 \u201cth\u1ee7 c\u00f4ng\u201d, Curtis Smith Guitars \u0111\u00e3 tr\u1ef1c ti\u1ebfp ch\u1ec9 ra th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111ang t\u00ecm ki\u1ebfm nh\u1eefng c\u00e2y \u0111\u00e0n \u0111\u1ed9c nh\u1ea5t v\u00f4 nh\u1ecb. \u0110\u00f3 l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng v\u1ec1 \u00e2m nh\u1ea1c, \u0111\u00e1nh gi\u00e1 cao s\u1ef1 kh\u00e9o l\u00e9o v\u00e0 kh\u00f4ng ng\u1ea1i chi ti\u1ec1n cho ni\u1ec1m \u0111am m\u00ea.<\/p>\n\n\n\n<p>Paul, ch\u1ee7 s\u1edf h\u1eefu th\u01b0\u01a1ng hi\u1ec7u, \u0111\u00e3 kh\u1eb3ng \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau r\u1eb1ng: <em>\u201cT\u00f4i th\u1ea5y vi\u1ec7c t\u1ea1o ra m\u1ed9t th\u1ee9 m\u00e0 b\u1ea3n th\u00e2n n\u00f3 s\u1ebd ti\u1ebfp t\u1ee5c t\u1ea1o ra m\u1ed9t th\u1ee9 kh\u00e1c l\u00e0 \u0111i\u1ec1u kh\u00e1 s\u00e2u s\u1eafc. Vi\u1ec7c ch\u1ebf t\u1ea1o nh\u1eefng nh\u1ea1c c\u1ee5 n\u00e0y ho\u00e0n to\u00e0n l\u00e0 m\u1ed9t ni\u1ec1m vui v\u00e0 t\u00f4i nguy\u1ec7n r\u1eb1ng ch\u00fang s\u1ebd ti\u1ebfp t\u1ee5c l\u00e0 ni\u1ec1m h\u1ea1nh ph\u00fac cho ng\u01b0\u1eddi ch\u01a1i \u0111\u00e0n v\u00e0 l\u1eafng nghe \u0111\u00e0n, trong nhi\u1ec1u th\u1ebf h\u1ec7. \u201d<\/em><\/p>\n\n\n\n<p>Th\u00f4ng qua l\u1eddi b\u00e0y t\u1ecf tr\u00ean, th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5n m\u1ea1nh r\u1eb1ng h\u1ecd nh\u1eafm \u0111\u1ebfn c\u00e1c nh\u1ea1c s\u0129 coi tr\u1ecdng qu\u00e1 tr\u00ecnh s\u00e1ng t\u1ea1o. \u0110\u1ed3ng th\u1eddi \u00e1m ch\u1ec9 \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, mi\u00eau t\u1ea3 ch\u00fang nh\u01b0 nh\u1eefng v\u1eadt gia truy\u1ec1n l\u00e2u \u0111\u1eddi gi\u00e0u gi\u00e1 tr\u1ecb t\u00ecnh c\u1ea3m.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">4.3. Lima Cakes<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/Vi-Du-Cach-Thu-Hut-Doi-Tuong-Muc-Tieu-3.jpg\" alt=\"V\u00ed d\u1ee5 th\u1ef1c ti\u1ec5n thu h\u00fat, x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a Lima Cakes\" class=\"wp-image-37751\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/Vi-Du-Cach-Thu-Hut-Doi-Tuong-Muc-Tieu-3.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/Vi-Du-Cach-Thu-Hut-Doi-Tuong-Muc-Tieu-3-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/11\/Vi-Du-Cach-Thu-Hut-Doi-Tuong-Muc-Tieu-3-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p>Sona Karapetyan s\u1eed d\u1ee5ng t\u1ea7m nh\u00ecn ngh\u1ec7 thu\u1eadt c\u1ee7a m\u00ecnh \u0111\u1ec3 t\u1ea1o ra nh\u1eefng chi\u1ebfc b\u00e1nh. Trong m\u1ee5c gi\u1edbi thi\u1ec7u tr\u00ean trang web, Sona n\u00f3i r\u1eb1ng <em>\u201clu\u00f4n th\u1eed nghi\u1ec7m ngh\u1ec7 thu\u1eadt \u0111\u1ed3 h\u1ecda v\u00e0 thi\u1ebft k\u1ebf\u201d<\/em> v\u00e0 <em>\u201cKhi Sona quy\u1ebft \u0111\u1ecbnh b\u1eaft tay v\u00e0o h\u00e0nh tr\u00ecnh ngh\u1ec7 thu\u1eadt l\u00e0m b\u00e1nh, c\u00f4 \u0111\u00e3 th\u1eed nghi\u1ec7m c\u00e1c k\u1ebft c\u1ea5u, h\u00ecnh d\u1ea1ng v\u00e0 y\u1ebfu t\u1ed1 ki\u1ebfn tr\u00fac kh\u00e1c nhau \u0111\u1ec3 t\u1ea1o ra m\u1ed9t ng\u00f4n ng\u1eef thi\u1ebft k\u1ebf \u0111\u1ed9c \u0111\u00e1o.\u201d<\/em> \u0110\u1ed3ng th\u1eddi kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng m\u1ed7i chi\u1ebfc b\u00e1nh c\u00f4 l\u00e0m ra l\u00e0 duy nh\u1ea5t.<\/p>\n\n\n\n<p>Trang web \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf v\u1edbi gam m\u00e0u trung t\u00ednh v\u00e0 ki\u1ec3u m\u1eabu th\u1eddi th\u01b0\u1ee3ng cho th\u1ea5y th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a c\u00f4 l\u00e0 nh\u1eefng ng\u01b0\u1eddi tr\u01b0\u1edfng th\u00e0nh, \u0111\u00e1nh gi\u00e1 cao ngh\u1ec7 thu\u1eadt. Tr\u00ean trang web c\u0169ng c\u00f3 h\u00ecnh \u1ea3nh nh\u1eefng chi\u1ebfc b\u00e1nh c\u00f4 l\u00e0m ra, th\u1ec3 hi\u1ec7n r\u00f5 k\u1ef9 n\u0103ng v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.&nbsp;<\/p>\n\n\n\n<p>Gi\u00e1 c\u1ea3 c\u1ee7a nh\u1eefng chi\u1ebfc b\u00e1nh l\u00e0m theo y\u00eau c\u1ea7u s\u1ebd t\u1ef7 l\u1ec7 thu\u1eadn v\u1edbi c\u00f4ng s\u1ee9c b\u1ecf ra. Nh\u1eefng chi ti\u1ebft n\u00e0y cho th\u1ea5y c\u00f3 v\u1ebb c\u00f4 \u1ea5y nh\u1eafm \u0111\u1ebfn nh\u00f3m ng\u01b0\u1eddi c\u00f3 h\u1ecdc th\u1ee9c, l\u1edbn tu\u1ed5i, gi\u00e0u c\u00f3 v\u1edbi s\u1ef1 am hi\u1ec3u v\u1ec1 ngh\u1ec7 thu\u1eadt v\u00e0 thi\u1ebft k\u1ebf hi\u1ec7n \u0111\u1ea1i.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>X\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau (Target Market) r\u00f5 r\u00e0ng gi\u00fap b\u1ea1n bi\u1ebft r\u00f5 c\u00e1ch ti\u1ebfp c\u1eadn v\u00e0 thu h\u00fat nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 \u0111i th\u1eb3ng \u0111\u1ebfn chi\u1ebfn th\u1eafng. V\u00ec v\u1eady, n\u1ebfu b\u1ea1n \u0111ang g\u1eb7p v\u1ea5n \u0111\u1ec1 khi kinh doanh, h\u00e3y xem x\u00e9t c\u1eadp nh\u1eadt, ph\u00e2n t\u00edch l\u1ea1i \u0111\u1ed1i t\u01b0\u1ee3ng trong th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a&nbsp;<mark>Sao Kim<\/mark>&nbsp;t\u1ea1i:<\/p>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Blog Sao Kim<\/strong><\/a>,&nbsp;<a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>C\u1ea9m Nang Sao Kim<\/strong><\/a><\/p>\n\n\n\n<p>Facebook:<mark>&nbsp;<strong><a href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\">Sao Kim Branding<\/a><\/strong><\/mark><\/p>\n\n\n\n<p>Case study Behance:&nbsp;<mark><a href=\"https:\/\/www.behance.net\/saokimbranding?tracking_source=search_users_recommended%7Csaokim%20branding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/mark><\/p>\n\n\n\n<p>#SaoKim #SaoKimBranding #TargetMarrket #ThiTruongMucTieu<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Chia s\u1ebb 6 b\u01b0\u1edbc x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau (Target Market) \u0111\u01a1n gi\u1ea3n gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u0111a h\u00f3a hi\u1ec7u qu\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch kinh doanh.<\/p>\n","protected":false},"author":37,"featured_media":37465,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195],"tags":[],"class_list":["post-37458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cam-nang"],"acf":[],"views":668,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/37458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=37458"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/37458\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/37465"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=37458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=37458"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=37458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}