{"id":37598,"date":"2022-11-24T14:49:53","date_gmt":"2022-11-24T07:49:53","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=37598"},"modified":"2022-12-30T17:22:48","modified_gmt":"2022-12-30T10:22:48","slug":"nguoi-nhom-lua-thanh-cong-cho-cac-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/ban-tin-sao-kim\/nguoi-nhom-lua-thanh-cong-cho-cac-doanh-nghiep\/","title":{"rendered":"Ng\u01b0\u1eddi “nh\u00f3m l\u1eeda” th\u00e0nh c\u00f4ng cho c\u00e1c doanh nghi\u1ec7p"},"content":{"rendered":"\n

C\u01a1 duy\u00ean \u0111\u01b0a anh Nguy\u1ec5n Thanh Tu\u1ea5n \u0111\u1ebfn l\u0129nh v\u1ef1c x\u00e2y d\u1ef1ng Th\u01b0\u01a1ng hi\u1ec7u (TH) xu\u1ea5t ph\u00e1t t\u1eeb nhu c\u1ea7u c\u1ee7a ch\u00ednh b\u1ea3n th\u00e2n anh. C\u00e1i duy\u00ean \u1ea5y \u0111\u1ebfn v\u1edbi anh c\u0169ng r\u1ea5t t\u00ecnh c\u1edd, \u0111\u1ec3 r\u1ed3i anh \u201cb\u00e9n duy\u00ean\u201d v\u1edbi n\u00f3 v\u00e0 tr\u1edf th\u00e0nh nh\u1ecbp c\u1ea7u \u0111\u01b0a th\u00e0nh c\u00f4ng \u0111\u1ebfn v\u1edbi c\u00e1c doanh nghi\u1ec7p (DN), doanh nh\u00e2n\u2026<\/strong><\/p>\n\n\n\n

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V\u00ec s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t<\/h2>\n\n\n\n

Sau khi t\u1ed1t nghi\u1ec7p Th\u1ea1c s\u0129 chuy\u00ean ng\u00e0nh Marketing t\u1ea1i ESCP Europe, Anh Nguy\u1ec5n Thanh Tu\u1ea5n l\u00e0m nhi\u1ec1u ng\u00e0nh ngh\u1ec1 kh\u00e1c nhau (c\u00f4ng ngh\u1ec7, b\u1ea5t \u0111\u1ed9ng s\u1ea3n\u2026) \u0111\u1ec3 t\u1ef1 ph\u00e1t tri\u1ec3n b\u1ea3n th\u00e2n. V\u1edbi ni\u1ec1m \u0111am m\u00ea kinh doanh, anh x\u00fac ti\u1ebfn th\u00e0nh l\u1eadp m\u1ed9t c\u00f4ng ty nh\u1ecf tr\u00ean \u0111\u1ecba b\u00e0n Th\u1ee7 \u0111\u00f4 v\u00e0o n\u0103m 2007.<\/p>\n\n\n\n

\"Anh<\/figure>\n\n\n\n

Anh Nguy\u1ec5n Thanh Tu\u1ea5n – T\u1ed5ng gi\u00e1m \u0111\u1ed1c Sao Kim Branding<\/p>\n\n\n\n

Tr\u01b0\u1edbc khi th\u00e0nh l\u1eadp c\u00f4ng ty, Anh Tu\u1ea5n \u0111\u00e3 \u0111i kh\u1eafp n\u01a1i t\u00ecm hi\u1ec3u v\u00e0 ph\u00e1t hi\u1ec7n ra r\u1eb1ng vi\u1ec7c x\u00e2y d\u1ef1ng TH c\u00f3 \u00fd ngh\u0129a r\u1ea5t l\u1edbn \u0111\u1ed1i v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a DN n\u00ean quy\u1ebft \u0111\u1ecbnh x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh, TH cho \u201c\u0111\u1ee9a con tinh th\u1ea7n\u201d c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch b\u00e0i b\u1ea3n. Tuy nhi\u00ean, th\u1eddi \u0111i\u1ec3m \u0111\u00f3 thi\u1ebfu v\u1eafng m\u1ed9t nh\u00e0 t\u01b0 v\u1ea5n TH chuy\u00ean nghi\u1ec7p, vi\u1ec7c x\u00e2y d\u1ef1ng TH ch\u1ec9 d\u1eebng l\u1ea1i \u1edf thi\u1ebft k\u1ebf logo, \u0111\u0103ng th\u00f4ng tin tr\u00ean m\u1ed9t v\u00e0i t\u1edd b\u00e1o nh\u1ecf. Sau qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c \u0111\u1ea7y t\u00edch c\u1ef1c, anh ch\u1ee3t n\u1ea3y ra \u00fd t\u01b0\u1edfng x\u00e2y d\u1ef1ng gi\u1ea3i ph\u00e1p ho\u00e0n thi\u1ec7n h\u01a1n \u0111\u1ec3 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng\u2026<\/p>\n\n\n\n

Ngay sau khi c\u00f3 \u00fd t\u01b0\u1edfng, Anh Tu\u1ea5n b\u1eaft tay v\u00e0o x\u00e2y d\u1ef1ng gi\u1ea3i ph\u00e1p \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, l\u1eadp t\u1ee9c c\u00f3 50 kh\u00e1ch h\u00e0ng t\u00ecm \u0111\u1ebfn, mong mu\u1ed1n \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3. \u0110\u1eb7c bi\u1ec7t, khi c\u00f3 hai t\u1eadp \u0111o\u00e0n l\u1edbn \u1edf Ninh B\u00ecnh th\u1ec3 hi\u1ec7n mong mu\u1ed1n x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh, Anh Tu\u1ea5n quy\u1ebft \u0111\u1ecbnh th\u00e0nh l\u1eadp C\u00f4ng ty Sao Kim (Sao Kim Branding<\/strong><\/a>) chuy\u00ean v\u1ec1 l\u0129nh v\u1ef1c x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh, TH cho DN. Sau qu\u00e1 tr\u00ecnh th\u1eed nghi\u1ec7m th\u1ea5y kh\u1ea3 thi, Anh Tu\u1ea5n \u201cto\u00e0n t\u00e2m to\u00e0n \u00fd\u201d cho ho\u1ea1t \u0111\u1ed9ng n\u00e0y, c\u0169ng nh\u01b0 d\u1ed3n h\u1ebft t\u00e2m s\u1ee9c v\u00e0o x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n n\u00f3. T\u1eeb n\u0103m 2015 tr\u1edf l\u1ea1i \u0111\u00e2y, s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng t\u00ecm \u0111\u1ebfn c\u00f4ng ty ng\u00e0y c\u00e0ng nhi\u1ec1u h\u01a1n, \u0111i\u1ec1u n\u00e0y ch\u1ee9ng t\u1ecf t\u00e2m s\u1ee9c v\u00e0 s\u1ef1 c\u1ed1 g\u1eafng, n\u1ed7 l\u1ef1c c\u1ee7a anh v\u00e0 \u0111\u1ed9i nh\u00f3m \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ec1n \u0111\u00e1p m\u1ed9t c\u00e1ch x\u1ee9ng \u0111\u00e1ng.<\/p>\n\n\n\n

C\u00e0ng t\u00ecm hi\u1ec3u s\u00e2u v\u1ec1 l\u0129nh v\u1ef1c n\u00e0y, Tu\u1ea5n c\u00e0ng c\u1ea3m th\u1ea5y say m\u00ea v\u00e0 quy\u1ebft \u0111\u1ecbnh \u0111i theo n\u00f3. Tuy thu\u1eadn l\u1ee3i h\u01a1n c\u00e1c th\u1ebf h\u1ec7 \u0111i tr\u01b0\u1edbc nh\u01b0ng trong qu\u00e1 tr\u00ecnh kh\u1edfi nghi\u1ec7p, Tu\u1ea5n v\u00e0 c\u00e1c c\u1ed9ng s\u1ef1 c\u0169ng g\u1eb7p kh\u00f4ng \u00edt kh\u00f3 kh\u0103n, th\u00e1ch th\u1ee9c, nh\u01b0ng v\u1edbi b\u1ea3n l\u0129nh v\u00e0 s\u1ee9c tr\u1ebb, anh lu\u00f4n n\u1ed7 l\u1ef1c v\u00e0 t\u00ecm c\u00e1ch v\u01b0\u1ee3t qua. Thanh Tu\u1ea5n chia s\u1ebb: Thu\u1eadt ng\u1eef m\u00e0 c\u00e1c anh hay d\u00f9ng cho th\u1eddi \u0111i\u1ec3m \u0111\u00f3 l\u00e0 \u201cbootstraping \u2013 t\u1ef1 th\u00e2n v\u1eadn \u0111\u1ed9ng, t\u1ef1 n\u1ed7 l\u1ef1c\u201d.<\/p>\n\n\n\n

Theo CEO Sao Kim Branding: X\u00e2y d\u1ef1ng TH l\u00e0 c\u00f4ng vi\u1ec7c r\u1ea5t kh\u00f3 kh\u0103n, \u0111\u1eb7c bi\u1ec7t \u0111\u1ed1i v\u1edbi m\u1ed9t DN kh\u1edfi \u0111\u1ea7u khi m\u00e0 th\u1ecb tr\u01b0\u1eddng c\u00f2n ch\u01b0a hi\u1ec3u bi\u1ebft c\u0103n b\u1ea3n v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5. \u201cCh\u00fang t\u00f4i b\u1eaft \u0111\u1ea7u v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u1ea7u ti\u00ean v\u00e0 bi\u1ebfn nh\u1eefng d\u1ef1 \u00e1n \u0111\u00f3 th\u00e0nh nh\u1eefng case study s\u1ed1ng \u0111\u1ed9ng \u0111\u1ec3 thuy\u1ebft ph\u1ee5c nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ebfp theo. S\u1ef1 tin t\u01b0\u1edfng kh\u00f4ng \u0111\u1ebfn m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean, n\u00f3 \u0111\u01b0\u1ee3c t\u00edch l\u0169y d\u1ea7n qua c\u00e1c d\u1ef1 \u00e1n. C\u00e1c d\u1ef1 \u00e1n t\u0103ng nhanh, \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c ki\u1ebfn th\u1ee9c, kinh nghi\u1ec7m c\u1ee7a c\u00e1c chuy\u00ean gia t\u01b0 v\u1ea5n c\u0169ng nhi\u1ec1u th\u00eam!\u201d\u2026<\/p>\n\n\n\n

\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n