{"id":38113,"date":"2022-12-20T12:03:12","date_gmt":"2022-12-20T05:03:12","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=38113"},"modified":"2022-12-27T11:24:20","modified_gmt":"2022-12-27T04:24:20","slug":"chi-so-do-luong-thuong-hieu","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/chi-so-do-luong-thuong-hieu\/","title":{"rendered":"Brand Metrics: 15 Ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"\n<p><em><strong>Ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng th\u01b0\u01a1ng hi\u1ec7u<\/strong> (<strong>Brand Metrics<\/strong>) l\u00e0 ch\u1ec9 s\u1ed1 \u0111\u00e1nh gi\u00e1 kh\u00e1ch quan v\u00e0 r\u00f5 n\u00e9t nh\u1ea5t v\u1ec1 s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. Ch\u00fang c\u00f3 th\u1ec3 n\u00f3i l\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111ang ho\u1ea1t \u0111\u1ed9ng th\u1ebf n\u00e0o.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"625\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Brand-Metrics-Chi-So-Do-Luong-Thuong-Hieu.jpg\" alt=\"Brand Metrics: Ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-38119\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Brand-Metrics-Chi-So-Do-Luong-Thuong-Hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Brand-Metrics-Chi-So-Do-Luong-Thuong-Hieu-300x156.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Brand-Metrics-Chi-So-Do-Luong-Thuong-Hieu-768x400.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Ch\u1ec9 s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u d\u00f9ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng c\u00e1c n\u1ed7 l\u1ef1c x\u00e2y d\u1ef1ng v\u00e0 \u0111\u1ed5i m\u1edbi trong th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n th\u00e0nh c\u00f4ng \u0111\u1ebfn \u0111\u00e2u. H\u01a1n th\u1ebf, ch\u00fang cung c\u1ea5p nh\u1eefng th\u00f4ng tin chi ti\u1ebft v\u00e0 h\u1eefu \u00edch v\u1ec1 vi\u1ec7c ch\u00fang ta c\u1ea7n l\u00e0m g\u00ec \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 cao nh\u1ea5t trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<p>C\u00e1c nh\u00e0 qu\u1ea3n l\u00fd ch\u1eafc ch\u1eafn s\u1ebd th\u00edch c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng th\u01b0\u01a1ng hi\u1ec7u. C\u1ee5 th\u1ec3 s\u1eed d\u1ee5ng nh\u01b0 th\u1ebf n\u00e0o, h\u00e3y theo d\u00f5i trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">1. Brand Metric l\u00e0 g\u00ec?<\/h2>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Brand-Metrics-Chi-So-Do-Luong-Thuong-Hieu-La-Gi.jpg\" alt=\"Brand Metrics: Ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec\" class=\"wp-image-38121\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Brand-Metrics-Chi-So-Do-Luong-Thuong-Hieu-La-Gi.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Brand-Metrics-Chi-So-Do-Luong-Thuong-Hieu-La-Gi-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Brand-Metrics-Chi-So-Do-Luong-Thuong-Hieu-La-Gi-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p><strong>Brand Metric<\/strong> (<strong>Ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng th\u01b0\u01a1ng hi\u1ec7u<\/strong>) l\u00e0 nh\u1eefng ch\u1ec9 s\u1ed1 d\u00f9ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u theo c\u00e1c kh\u00eda c\u1ea1nh kh\u00e1c nhau.<\/p>\n\n\n\n<p>D\u00f9 cu\u1ed1i c\u00f9ng ch\u1ec9 s\u1ed1 th\u00e0nh c\u00f4ng c\u1ee7a x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u0169ng \u0111\u01b0\u1ee3c quy v\u1ec1 l\u1ee3i nhu\u1eadn. Nh\u01b0ng \u0111\u1ec3 \u0111i \u0111\u1ebfn ch\u1ec9 s\u1ed1 cu\u1ed1i c\u00f9ng \u0111\u00f3, ch\u00fang ta c\u1ea7n xem x\u00e9t t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 t\u1eeb li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn m\u1ee9c \u0111\u1ed9 y\u00eau th\u00edch th\u01b0\u01a1ng hi\u1ec7u hay doanh thu v\u00e0 th\u1ecb ph\u1ea7n.<\/p>\n\n\n\n<p>C\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp th\u00e0nh ba lo\u1ea1i ch\u00ednh:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Nh\u1eadn th\u1ee9c<\/li><li>Hi\u1ec7u su\u1ea5t<\/li><li>T\u00e0i ch\u00ednh<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Ch\u00fang c\u00f3 m\u1ed1i li\u00ean h\u1ec7 nguy\u00ean nh\u00e2n &#8211; k\u1ebft qu\u1ea3 v\u00e0 ph\u1ea3n \u00e1nh m\u1ed9t c\u00e1ch c\u00f3 c\u01a1 s\u1edf v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. \u0110i\u1ec1u m\u00e0 kh\u00e1ch h\u00e0ng c\u1ea3m nh\u1eadn v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u s\u1ebd \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn c\u00e1ch kh\u00e1ch h\u00e0ng h\u00e0nh x\u1eed, v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn k\u1ebft qu\u1ea3 kinh doanh c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/nhan-thuc-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/em><\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">2. T\u1ea1i sao ch\u1ec9 s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u l\u1ea1i quan tr\u1ecdng?<\/h2>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Brand-Metrics-Tai-Sao-Chi-So-Do-Luong-Thuong-Hieu-Quan-Trong.jpg\" alt=\"Brand Metrics: T\u1ea1i sao ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng th\u01b0\u01a1ng hi\u1ec7u quan tr\u1ecdng\" class=\"wp-image-38122\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Brand-Metrics-Tai-Sao-Chi-So-Do-Luong-Thuong-Hieu-Quan-Trong.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Brand-Metrics-Tai-Sao-Chi-So-Do-Luong-Thuong-Hieu-Quan-Trong-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Brand-Metrics-Tai-Sao-Chi-So-Do-Luong-Thuong-Hieu-Quan-Trong-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>C\u00e1ch duy nh\u1ea5t \u0111\u1ec3 \u0111o l\u01b0\u1eddng m\u1ed9t c\u00e1ch kh\u00e1ch quan v\u1ec1 hi\u1ec7u su\u1ea5t th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 s\u1eed d\u1ee5ng ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1eb7t ch\u00fang trong b\u1ed1i c\u1ea3nh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u00e0 kh\u00f4ng ph\u1ea3i s\u1eed d\u1ee5ng c\u00e1c ch\u1ec9 s\u1ed1 marketing.<\/p>\n\n\n\n<p>C\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng th\u01b0\u01a1ng hi\u1ec7u gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 vi\u1ec7c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u00f3 hi\u1ec7u qu\u1ea3 nh\u01b0 th\u1ebf n\u00e0o v\u00e0 t\u00e1c \u0111\u1ed9ng ra sao.<\/p>\n\n\n\n<p>Khi b\u1ea1n hi\u1ec3u c\u00e1ch kh\u00e1ch h\u00e0ng c\u1ea3m nh\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, b\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng bi\u1ebft c\u00e1ch \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau kinh doanh, bi\u1ebft c\u00e1ch \u0111\u1ed1i \u0111\u1ea7u v\u1edbi c\u00e1c m\u1ed1i \u0111e d\u1ecda trong t\u01b0\u01a1ng lai v\u00e0 t\u1eadn d\u1ee5ng c\u00e1c c\u01a1 h\u1ed9i m\u1edbi.<\/p>\n\n\n\n<p>C\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng th\u01b0\u01a1ng hi\u1ec7u c\u0169ng gi\u00fap \u0111\u00e1nh gi\u00e1 ph\u01b0\u01a1ng ph\u00e1p truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 v\u00e0 kh\u00f4ng hi\u1ec7u qu\u1ea3, t\u1eeb \u0111\u00f3 xem x\u00e9t ph\u01b0\u01a1ng ph\u00e1p n\u00e0o n\u00ean n\u00ean \u0111\u01b0\u1ee3c c\u1ea3i ti\u1ebfn \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>10 C\u00e2u h\u1ecfi <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/danh-gia-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u0111\u00e1nh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/brand-audit\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Ki\u1ec3m to\u00e1n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li><\/ul>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">15 Ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Brand-Metrics-15-Chi-So-Do-Luong-Thuong-Hieu-Chinh.jpg\" alt=\"Brand Metrics: 15 ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-38117\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Brand-Metrics-15-Chi-So-Do-Luong-Thuong-Hieu-Chinh.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Brand-Metrics-15-Chi-So-Do-Luong-Thuong-Hieu-Chinh-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Brand-Metrics-15-Chi-So-Do-Luong-Thuong-Hieu-Chinh-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>C\u00f3 nhi\u1ec1u c\u00e1ch d\u00f9ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng th\u01b0\u01a1ng hi\u1ec7u, ch\u00fang s\u1ebd \u0111i k\u00e8m v\u1edbi h\u00e0ng ch\u1ee5c s\u1ed1 li\u1ec7u c\u1ea7n xem x\u00e9t. Nh\u1eefng s\u1ed1 li\u1ec7u n\u00e0y bao g\u1ed3m m\u1ecdi th\u1ee9: ch\u1ec9 s\u1ed1 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u,&nbsp;ch\u1ec9 s\u1ed1 c\u1ea3m nh\u1eadn th\u01b0\u01a1ng hi\u1ec7u, ch\u1ec9 s\u1ed1 c\u00e2n nh\u1eafc th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ch\u1ec9 s\u1ed1 t\u00ecnh c\u1ea3m th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Ch\u00fang ta s\u1ebd b\u1eaft \u0111\u1ea7u xem x\u00e9t 15 ch\u1ec9 s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u quan tr\u1ecdng nh\u1ea5t d\u01b0\u1edbi \u0111\u00e2y. M\u1ed7i ch\u1ec9 s\u1ed1 s\u1ebd cung c\u1ea5p cho b\u1ea1n m\u1ed9t g\u00f3c nh\u00ecn ri\u00eang v\u1ec1 vi\u1ec7c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111ang gi\u00fap c\u00f4ng ty ph\u00e1t tri\u1ec3n hay b\u1ecb k\u00ecm h\u00e3m:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Li\u00ean t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u<\/strong> (<strong>Brand Associations<\/strong>): L\u00e0 nh\u1eefng c\u1ee5m t\u1eeb m\u00e0 kh\u00e1ch h\u00e0ng lu\u00f4n nh\u1edb t\u1edbi khi nh\u1eafc \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, cho d\u00f9 t\u00edch c\u1ef1c hay ti\u00eau c\u1ef1c. V\u00ed d\u1ee5, Apple g\u1eafn li\u1ec1n v\u1edbi s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 thi\u1ebft k\u1ebf.<\/li><li><strong>M\u1ee9c \u0111\u1ed9 li\u00ean quan<\/strong> (<strong>Brand Relevance<\/strong>): M\u1ee9c \u0111\u1ed9 li\u00ean quan c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 th\u01b0\u1edbc \u0111o v\u1ec1 vi\u1ec7c b\u1ea1n c\u00f3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng t\u1ed1t hay kh\u00f4ng. Ngay khi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng l\u00e0 l\u00fac n\u00f3 kh\u00f4ng c\u00f2n ph\u00f9 h\u1ee3p n\u1eefa.<\/li><li><strong>M\u1ee9c \u0111\u1ed9 \u01b0u ti\u00ean<\/strong> (<strong>Brand Preference<\/strong>): S\u1ef1 \u01b0u ti\u00ean, m\u1ee9c \u0111\u1ed9 y\u00eau th\u00edch \u0111\u00e1nh gi\u00e1 kh\u1ea3 n\u0103ng kh\u00e1ch h\u00e0ng \u01b0u ti\u00ean mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n so v\u1edbi nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110\u00e2y l\u00e0 m\u1ed9t th\u01b0\u1edbc \u0111o t\u1ed1t cho s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u t\u1ed5ng th\u1ec3.<\/li><li><strong>S\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong> (<strong>Customer Satisfaction<\/strong>): S\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 m\u00e0 kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. S\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n c\u00f3 th\u1ef1c hi\u1ec7n t\u1ed1t l\u1eddi h\u1ee9a th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng? \u0110\u00e2y l\u00e0 b\u00e0i ki\u1ec3m tra cu\u1ed1i c\u00f9ng v\u1ec1 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/brand-loyalty\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a>.<\/li><li><strong>\u00dd \u0111\u1ecbnh mua<\/strong> (<strong>Purchase Intent<\/strong>): \u00dd \u0111\u1ecbnh mua \u0111o l\u01b0\u1eddng kh\u1ea3 n\u0103ng kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. Ch\u00fang ta ph\u1ea3i ph\u00e2n bi\u1ec7t r\u00f5 r\u00e0ng r\u1eb1ng, \u00fd \u0111\u1ecbnh mua ho\u00e0n to\u00e0n kh\u00e1c v\u1edbi s\u1ef1 t\u01b0\u01a1ng t\u00e1c tr\u00ean web hay s\u1ef1 theo d\u00f5i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/li><li><strong>L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp trang web<\/strong> (<strong>Website Traffic<\/strong>): L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp trang web l\u00e0 m\u1ed9t s\u1ed1 li\u1ec7u kh\u00e1 d\u1ec5 \u0111o b\u1eb1ng c\u00e1ch <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/cai-dat-google-analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>c\u00e0i \u0111\u1eb7t Google Analytics<\/strong><\/a>. Trang web c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c bao nhi\u00eau kh\u00e1ch truy c\u1eadp m\u1ed7i th\u00e1ng? Bao nhi\u00eau l\u01b0\u1ee3t truy c\u1eadp tr\u1ef1c ti\u1ebfp (Direct Traffic)? L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp c\u00e0ng t\u0103ng cao th\u00ec th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00e0ng ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n.<\/li><li><strong>T\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/strong> (<strong>Lead Generation<\/strong>): K\u1ec3 c\u1ea3 b\u1ea1n c\u00f3 c\u00f3 s\u1ed1 l\u01b0\u1ee3ng truy c\u1eadp trang web \u1ea5n t\u01b0\u1ee3ng, th\u00ec t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m trong s\u1ed1 \u0111\u00f3 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1edbi quan tr\u1ecdng. Th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh t\u1ea1o ra kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng cao v\u00e0 ng\u01b0\u1ee3c l\u1ea1i.<\/li><li><strong>Thu h\u00fat kh\u00e1ch h\u00e0ng<\/strong> (<strong>Customer Acquisition<\/strong>): M\u1ee9c \u0111\u1ed9 thu h\u00fat kh\u00e1ch h\u00e0ng \u0111o l\u01b0\u1eddng nh\u1eefng kh\u00e1ch h\u00e0ng m\u1edbi c\u00f3 \u0111\u01b0\u1ee3c trong m\u1ed9t m\u1ed9t kho\u1ea3ng th\u1eddi gian c\u1ee5 th\u1ec3. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh bi\u1ebft c\u00e1ch chi \u00edt ti\u1ec1n h\u01a1n cho m\u1ed7i m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi, t\u1eeb \u0111\u00f3 gia t\u0103ng l\u1ee3i nhu\u1eadn.<\/li><li><strong>T\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/strong> (<strong>Social Media Engagement<\/strong>): C\u00e1c ch\u1ec9 s\u1ed1 t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i bao g\u1ed3m l\u01b0\u1ee3t theo d\u00f5i, l\u01b0\u1ee3t th\u00edch v\u00e0 l\u01b0\u1ee3t \u0111\u0103ng l\u1ea1i l\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n hi\u1ec3u m\u1ee9c \u0111\u1ed9 h\u1ea5p d\u1eabn, li\u00ean quan ho\u1eb7c h\u1eefu \u00edch c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/li><li><strong>\u0110\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m<\/strong> (<strong>Product Review<\/strong>): \u0110\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m tr\u1ef1c tuy\u1ebfn gi\u00fap b\u1ea1n hi\u1ec3u c\u00e1ch kh\u00e1ch h\u00e0ng c\u1ea3m nh\u1eadn v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. N\u1ebfu s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n kh\u00f4ng th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c l\u1eddi h\u1ee9a th\u01b0\u01a1ng hi\u1ec7u, s\u1ebd c\u00f3 r\u1ea5t nhi\u1ec1u review 1, 2, 3 sao.<\/li><li><strong>Doanh thu<\/strong> (<strong>Revenue<\/strong>): T\u1ed5ng doanh thu l\u00e0 th\u01b0\u1edbc \u0111o hi\u1ec7u su\u1ea5t bao qu\u00e1t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. \u0110o l\u01b0\u1eddng doanh thu h\u00e0ng qu\u00fd c\u00f3 th\u1ec3 cho bi\u1ebft hi\u1ec7u qu\u1ea3 t\u01b0\u01a1ng \u0111\u1ed1i c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch \u200b\u200bx\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/li><li><strong>Bi\u00ean l\u1ee3i nhu\u1eadn<\/strong> (<strong>Profit Margin<\/strong>): Bi\u00ean l\u1ee3i nhu\u1eadn l\u00e0 \u0111i\u1ec3m m\u1ea5u ch\u1ed1t quan tr\u1ecdng nh\u1ea5t, \u0111\u1ed1i v\u1edbi c\u00e1c CEO, n\u00f3 \u0111\u01b0\u1ee3c cho l\u00e0 s\u1ed1 li\u1ec7u quan tr\u1ecdng nh\u1ea5t khi \u0111o l\u01b0\u1eddng \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Bi\u00ean l\u1ee3i nhu\u1eadn l\u00e0 m\u1ed9t th\u01b0\u1edbc \u0111o t\u1ed1t \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong vi\u1ec7c th\u1ef1c hi\u1ec7n c\u00e1c ph\u01b0\u01a1ng th\u1ee9c b\u00e1n h\u00e0ng v\u00e0 ti\u1ebfp th\u1ecb.<\/li><li><strong>Th\u1ecb ph\u1ea7n<\/strong> (<strong>Market Share<\/strong>): Th\u1ecb ph\u1ea7n l\u00e0 th\u01b0\u1edbc \u0111o hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u so v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i th\u1ee7. Th\u1ecb ph\u1ea7n \u0111\u01b0\u1ee3c coi l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a s\u1ef1 y\u00eau th\u00edch th\u01b0\u01a1ng hi\u1ec7u, cho bi\u1ebft kh\u00e1ch h\u00e0ng y\u00eau th\u00edch th\u01b0\u01a1ng hi\u1ec7u n\u00e0o h\u01a1n.<\/li><li><strong>Gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong> (<strong>Customer Lifetime Value<\/strong> &#8211; CLV): L\u00e0 m\u1ed9t s\u1ed1 li\u1ec7u quan tr\u1ecdng v\u00ec n\u00f3 c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n s\u1ef1 th\u00e0nh c\u00f4ng trong t\u01b0\u01a1ng lai c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. C\u00f3 nhi\u1ec1u c\u00e1ch kh\u00e1c nhau \u0111\u1ec3 t\u00ednh CLV, nh\u01b0ng c\u00e1ch d\u1ec5 t\u00ednh nh\u1ea5t s\u1ebd c\u00f3 ba y\u1ebfu t\u1ed1: Gi\u00e1 tr\u1ecb \u0111\u1eb7t h\u00e0ng trung b\u00ecnh, t\u1ea7n su\u1ea5t mua h\u00e0ng v\u00e0 gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng.<\/li><li><strong>T\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u<\/strong> (<strong>Brand Equity<\/strong>): <a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/xay-dung-thuong-hieu\/tai-san-thuong-hieu-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>T\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> l\u00e0 ph\u00e9p \u0111o gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh b\u1edfi nh\u1eefng y\u1ebfu t\u1ed1 nh\u01b0: l\u00f2ng trung th\u00e0nh, <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/nhan-thuc-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a>, s\u1ef1 <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/brand-alignment\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ea3m nh\u1eadn. M\u1eb7c d\u00f9 n\u00f3 kh\u00e1c v\u1edbi gi\u00e1 tr\u1ecb t\u00e0i ch\u00ednh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, nh\u01b0ng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn vi\u1ec7c \u0111\u1ecbnh gi\u00e1 t\u00e0i ch\u00ednh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>15 <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/xu-huong-xay-dung-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Xu h\u01b0\u1edbng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li><li>50+ <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/50-chi-so-xu-huong-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Ch\u1ec9 s\u1ed1 xu h\u01b0\u1edbng marketing<\/strong><\/a><\/li><\/ul>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">3. Framework \u0111o l\u01b0\u1eddng th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p>Nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp, c\u00e1c ch\u1ec9 s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng chia th\u00e0nh ba lo\u1ea1i ri\u00eang bi\u1ec7t. Ch\u00ednh nh\u1eefng danh m\u1ee5c n\u00e0y t\u1ea1o n\u00ean Framework \u0111o l\u01b0\u1eddng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Framework \u0111o l\u01b0\u1eddng th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m ch\u1ec9 s\u1ed1 c\u1ea3m nh\u1eadn, ch\u1ec9 s\u1ed1 h\u00e0nh vi v\u00e0 ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t. M\u1ed7i s\u1ed1 li\u1ec7u \u0111\u01b0\u1ee3c n\u00eau trong ph\u1ea7n tr\u01b0\u1edbc \u0111\u1ec1u thu\u1ed9c m\u1ed9t trong s\u1ed1 c\u00e1c lo\u1ea1i n\u00e0y.<\/p>\n\n\n\n<p>H\u01a1n th\u1ebf n\u1eefa, ba lo\u1ea1i ch\u1ec9 s\u1ed1 n\u00e0y c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1eabn nhau. \u0110i\u1ec1u kh\u00e1ch h\u00e0ng c\u1ea3m nh\u1eadn v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi t\u01b0\u01a1ng t\u00e1c v\u00e0 mua h\u00e0ng. H\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng cu\u1ed1i c\u00f9ng s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn hi\u1ec7u su\u1ea5t nh\u01b0 doanh thu, th\u1ecb ph\u1ea7n v\u00e0 l\u1ee3i nhu\u1eadn.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">3.1. Nh\u00f3m ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng nh\u1eadn th\u1ee9c<\/h3>\n\n\n\n<p>Ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng nh\u1eadn th\u1ee9c l\u00e0 th\u01b0\u1edbc \u0111o m\u1ee9c \u0111\u1ed9 nh\u1eadn th\u1ee9c v\u00e0 t\u00ecnh c\u1ea3m c\u1ee7a kh\u00e1ch h\u00e0ng. H\u00e3y theo d\u00f5i c\u00e1c ph\u01b0\u01a1ng ph\u00e1p x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f9ng v\u1edbi c\u00e1c s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea v\u1ec1 kh\u00e1ch h\u00e0ng: C\u1ea3m nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 m\u1ee9c \u0111\u1ed9 quen thu\u1ed9c c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>\u0110\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3, h\u00e3y \u0111o l\u01b0\u1eddng nh\u1eefng ch\u1ec9 s\u1ed1 \u0111\u00e2y \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u1ea3m nh\u1eadn:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Li\u00ean t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u<\/li><li><span style=\"color: initial;\">M\u1ee9c \u0111\u1ed9 li\u00ean quan<\/span><\/li><li>M\u1ee9c \u0111\u1ed9 \u01b0u ti\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/li><li>S\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/li><li>\u00dd \u0111\u1ecbnh mua h\u00e0ng<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/trai-nghiem-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/strong><\/a> v\u00e0 c\u00e1ch \u0111o l\u01b0\u1eddng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">3.2. Nh\u00f3m ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng h\u00e0nh vi<\/h3>\n\n\n\n<p>C\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng ph\u1ea3n \u00e1nh t\u00e1c \u0111\u1ed9ng c\u1ee7a nh\u1eadn th\u1ee9c. Khi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 nh\u1eadn th\u1ee9c t\u00edch c\u1ef1c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, h\u1ecd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ec3 l\u1ea1i \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c.<\/p>\n\n\n\n<p>C\u00e1c ch\u1ec9 s\u1ed1 v\u1ec1 h\u00e0nh vi s\u1ebd n\u00f3i l\u00ean kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111ang \u1edf m\u1ee9c \u0111\u1ed9 n\u00e0o \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u: t\u01b0\u01a1ng t\u00e1c, y\u00eau th\u00edch, s\u1ebd mua h\u00e0ng, mua h\u00e0ng,\u2026 H\u01a1n th\u1ebf, c\u00e1c ch\u1ec9 s\u1ed1 c\u00f2n cho th\u1ea5y th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111ang ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o \u1edf c\u00e1c giai \u0111o\u1ea1n:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>L\u01b0u l\u01b0\u1ee3ng truy c\u1eadp trang web<\/li><li>Kh\u1ea3 n\u0103ng t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/li><li>T\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng mua l\u1ea1i s\u1ea3n ph\u1ea9m<\/li><li>Ch\u1ec9 s\u1ed1 t\u01b0\u01a1ng t\u00e1c x\u00e3 h\u1ed9i<\/li><li>\u0110\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">3.3. Nh\u00f3m ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t<\/h3>\n\n\n\n<p>Cu\u1ed1i c\u00f9ng, ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t l\u00e0 vi\u1ec7c \u0111o l\u01b0\u1eddng c\u00e1c h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 t\u00e1c \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ed1i v\u1edbi ho\u1ea1t \u0111\u1ed9ng t\u00e0i ch\u00ednh c\u1ee7a doanh nghi\u1ec7p b\u1ea1n. Ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t l\u00e0 th\u01b0\u1edbc \u0111o cu\u1ed1i c\u00f9ng v\u1ec1 \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, cung c\u1ea5p c\u00e1c d\u1ef1 \u0111o\u00e1n tr\u01b0\u1edbc v\u00e0 sau khi s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p x\u00e2y d\u1ef1ng ho\u1eb7c \u0111\u1ed5i m\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Doanh thu<\/li><li>T\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn<\/li><li>Th\u1ecb ph\u1ea7n<\/li><li>Gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng<\/li><li>Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">4. C\u00e1ch s\u1eed d\u1ee5ng c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Brand-Metrics-Cach-Su-Dung-Chi-So-Do-Luong-Thuong-Hieu.jpg\" alt=\"Brand Metrics: C\u00e1ch s\u1eed d\u1ee5ng ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-38118\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Brand-Metrics-Cach-Su-Dung-Chi-So-Do-Luong-Thuong-Hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Brand-Metrics-Cach-Su-Dung-Chi-So-Do-Luong-Thuong-Hieu-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Brand-Metrics-Cach-Su-Dung-Chi-So-Do-Luong-Thuong-Hieu-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>\u1ede ph\u1ea7n tr\u01b0\u1edbc ch\u00fang ta \u0111\u00e3 n\u00eau ra nh\u1eefng c\u00e1ch c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3, b\u00e2y gi\u1edd, ch\u00fang ta h\u00e3y c\u00f9ng xem x\u00e9t c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c s\u1ed1 li\u1ec7u \u0111\u00f3 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ri\u00eang b\u1ea1n. H\u01a1n th\u1ebf n\u1eefa l\u00e0 c\u00e1ch \u0111o l\u01b0\u1eddng l\u1ee3i t\u1ee9c khi \u0111\u1ea7u t\u01b0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Trong t\u1eebng b\u1ed1i c\u1ea3nh, t\u1eebng giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n, m\u1ed7i doanh nghi\u1ec7p nh\u1eadn \u0111\u1ecbnh th\u00e0nh c\u00f4ng c\u1ee7a ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nhau. Kh\u00f4ng th\u1ec3 s\u1eed d\u1ee5ng ch\u1ec9 s\u1ed1 c\u1ee7a doanh nghi\u1ec7p n\u00e0y l\u00e0m ti\u00eau chu\u1ea9n cho doanh nghi\u1ec7p kh\u00e1c.<\/p>\n\n\n\n<p>V\u00ec v\u1eady, h\u00e3y thi\u1ebft l\u1eadp m\u1ed9t khu\u00f4n kh\u1ed5 \u0111o l\u01b0\u1eddng ri\u00eang.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">B\u01b0\u1edbc 1: Thi\u1ebft l\u1eadp m\u1ed9t khu\u00f4n kh\u1ed5<\/h3>\n\n\n\n<p>H\u00e3y xem x\u00e9t xem ch\u1ec9 s\u1ed1 n\u00e0o l\u00e0 quan tr\u1ecdng nh\u1ea5t \u0111\u1ed1i v\u1edbi hi\u1ec7u su\u1ea5t th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n. N\u1ebfu b\u1ea1n kh\u00f4ng ch\u1eafc ch\u1eafn, h\u00e3y t\u1ef1 h\u1ecfi m\u00ecnh xem s\u1ed1 li\u1ec7u n\u00e0o s\u1ebd gi\u00fap b\u1ea1n \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh. C\u00e1c ch\u1ec9 s\u1ed1 ch\u1ec9 c\u00f3 gi\u00e1 tr\u1ecb khi ch\u00fang gi\u00fap th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh c\u00f3 gi\u00e1 tr\u1ecb.<\/p>\n\n\n\n<p>\u0110\u1ec3 \u0111o l\u01b0\u1eddng nh\u1eefng ch\u1ec9 s\u1ed1 gi\u00e1 tr\u1ecb, h\u00e3y li\u1ec7t k\u00ea danh s\u00e1ch c\u00e1c ch\u1ec9 s\u1ed1 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c l\u00e0 phong ph\u00fa v\u00e0 c\u00f3 li\u00ean quan. Ch\u1ecdn 5 ch\u1ec9 s\u1ed1 h\u00e0ng \u0111\u1ea7u \u0111\u1ec3 b\u1eaft \u0111\u1ea7u. M\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi c\u1ea7n \u0111\u1eb7t ra khi ch\u1ecdn ch\u1ec9 s\u1ed1 c\u1ee7a b\u1ea1n bao g\u1ed3m:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>C\u00e1c ch\u1ec9 s\u1ed1 quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 theo d\u00f5i ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a b\u1ea1n l\u00e0 g\u00ec?<\/li><li>S\u1ed1 li\u1ec7u n\u00e0o s\u1ebd c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn nh\u1ea5t \u0111\u1ebfn hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p b\u1ea1n?<\/li><li>S\u1ed1 li\u1ec7u n\u00e0o s\u1ebd c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn nh\u1ea5t \u0111\u1ebfn c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n \u0111\u01b0\u1ee3c nh\u00ecn nh\u1eadn?<\/li><li>S\u1ed1 li\u1ec7u n\u00e0o s\u1ebd c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn nh\u1ea5t \u0111\u1ebfn vi\u1ec7c kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n?<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Sau khi x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c 5 ch\u1ec9 s\u1ed1 quan tr\u1ecdng nh\u1ea5t, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p h\u1ed3i quy \u0111\u1ec3 t\u00ecm c\u00e1c ch\u1ec9 s\u1ed1 nh\u1ecf h\u01a1n gi\u00fap \u0111\u1ea1t \u0111\u01b0\u1ee3c 5 ch\u1ec9 s\u1ed1 n\u00e0y.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">B\u01b0\u1edbc 2: Thi\u1ebft l\u1eadp \u0111i\u1ec3m chu\u1ea9n<\/h3>\n\n\n\n<p>\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n li\u00ean quan \u0111\u1ebfn vi\u1ec7c thi\u1ebft l\u1eadp \u0111i\u1ec3m chu\u1ea9n, ti\u1ebfn h\u00e0nh so s\u00e1nh v\u1edbi \u0111\u1ed1i th\u1ee7, x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed mong mu\u1ed1n v\u00e0 thi\u1ebft l\u1eadp c\u00e1c \u0111i\u1ec3m c\u01a1 s\u1edf c\u1ea7n \u0111\u1ea1t \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u00f3.<\/p>\n\n\n\n<p>Sau \u0111\u00f3, ti\u1ebfn h\u00e0nh \u0111o l\u01b0\u1eddng l\u1ea7n th\u1ee9 nh\u1ea5t \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u t\u1ea1i th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i (khi ch\u01b0a th\u1ef1c hi\u1ec7n thay \u0111\u1ed5i n\u00e0o). \u0110\u00e2y l\u00e0 c\u01a1 s\u1edf so s\u00e1nh c\u00e1c ch\u1ec9 s\u1ed1 khi tri\u1ec3n khai x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, c\u0169ng nh\u01b0 d\u1ef1 \u0111o\u00e1n n\u1ed7 l\u1ef1c c\u1ea7n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec3m mong mu\u1ed1n.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">B\u01b0\u1edbc 3: \u0110o l\u01b0\u1eddng t\u00e1c \u0111\u1ed9ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>Sau khi tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng ho\u1eb7c \u0111\u1ed5i m\u1edbi th\u01b0\u01a1ng hi\u1ec7u, h\u00e3y ti\u1ebfn h\u00e0nh m\u1ed9t l\u1ea7n \u0111o l\u01b0\u1eddng kh\u00e1c v\u00e0 thu th\u1eadp ch\u00ednh x\u00e1c d\u1eef li\u1ec7u gi\u1ed1ng nh\u01b0 b\u1ea1n \u0111\u00e3 l\u00e0m \u1edf b\u01b0\u1edbc 2. Vi\u1ec7c thu th\u1eadp c\u00f9ng m\u1ed9t d\u1eef li\u1ec7u theo c\u00f9ng m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p s\u1ebd gi\u00fap cho b\u1ea1n d\u1ec5 so s\u00e1nh v\u00e0 \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 th\u1ed1ng k\u00ea.<\/p>\n\n\n\n<p>Ph\u00e2n t\u00edch s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 s\u1ed1 li\u1ec7u \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c ph\u1ea7n n\u00e0o \u0111ang ph\u00e1t tri\u1ec3n t\u1ed1t v\u00e0 ph\u1ea7n n\u00e0o \u0111ang g\u1eb7p kh\u00f3 kh\u0103n.<\/p>\n\n\n\n<p>\u0110em c\u00e1c t\u00e1c \u0111\u1ed9ng t\u1ed1t v\u1ec1 ch\u1ec9 s\u1ed1 t\u00e0i ch\u00ednh tr\u1eeb \u0111i kho\u1ea3n \u0111\u1ea7u t\u01b0 c\u1ee7a b\u1ea1n v\u00e0o th\u01b0\u01a1ng hi\u1ec7u, k\u1ebft qu\u1ea3 cu\u1ed1i c\u00f9ng ch\u00ednh l\u00e0 s\u1ef1 th\u00e0nh c\u00f4ng trong x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">B\u01b0\u1edbc 4: \u0110\u00e1nh gi\u00e1 v\u00e0 t\u1ed1i \u01b0u h\u00f3a<\/h3>\n\n\n\n<p>\u0110\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3, ch\u00fang ta ph\u1ea3i c\u1eadp nh\u1eadt th\u00f4ng tin li\u00ean t\u1ee5c v\u00e0 th\u01b0\u1eddng xuy\u00ean. \u0110\u1ea3m b\u1ea3o d\u1eef li\u1ec7u \u0111\u1ee7 l\u1edbn \u0111\u1ec3 c\u00f3 \u00fd ngh\u0129a th\u1ed1ng k\u00ea.<\/p>\n\n\n\n<p>H\u00e3y ph\u00e2n t\u00edch l\u00fd do ch\u1ec9 s\u1ed1 ch\u01b0a \u0111\u1ea1t y\u00eau c\u1ea7u v\u00e0 th\u1ef1c hi\u1ec7n nh\u1eefng c\u1ea7n thi\u1ebft \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n kh\u00f4ng b\u1ecb t\u1ee5t h\u1eadu. Qu\u00e1 tr\u00ecnh tri\u1ec3n khai &#8211; \u0111o l\u01b0\u1eddng, ph\u00e2n t\u00edch &#8211; t\u1ed1i \u01b0u li\u00ean t\u1ee5c n\u00e0y s\u1ebd \u0111\u1ea3m b\u1ea3o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t.<\/p>\n\n\n\n<p>Gi\u1ed1ng nh\u01b0 trong kinh doanh, vi\u1ec7c thu th\u1eadp c\u00e1c ch\u1ec9 s\u1ed1 c\u1ea7n linh ho\u1ea1t v\u00e0 nhanh ch\u00f3ng. Khi m\u1ee5c ti\u00eau kinh doanh, m\u1ee5c ti\u00eau th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n thay \u0111\u1ed5i, c\u00e1c ch\u1ec9 s\u1ed1 li\u00ean quan c\u0169ng thay \u0111\u1ed5i.<\/p>\n\n\n\n<p>C\u00e1c ch\u1ec9 s\u1ed1 c\u1ee7a b\u1ea1n ph\u1ea3i v\u1eabn ph\u00f9 h\u1ee3p v\u1edbi c\u1ea3 hi\u1ec7u qu\u1ea3 kinh doanh v\u00e0 c\u00e1c \u0111i\u1ec3m m\u1ea5u ch\u1ed1t. Gi\u1eef c\u00e1c ch\u1ec9 s\u1ed1 g\u1eafn li\u1ec1n tr\u1ef1c ti\u1ebfp v\u1edbi c\u00e1c m\u1ee5c ti\u00eau kinh doanh l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng v\u00e0 b\u1ec1n v\u1eefng.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">T\u1ea1m k\u1ebft v\u1ec1 ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p>C\u00e1c <strong>ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng th\u01b0\u01a1ng hi\u1ec7u<\/strong> l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3, \u0111o l\u01b0\u1eddng s\u1ef1 th\u00e0nh c\u00f4ng trong ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. Ch\u00fang cho ph\u00e9p b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n l\u00fd do \u0111\u1eb1ng sau s\u1ef1 hi\u1ec7u qu\u1ea3 v\u00e0 t\u00e1c \u0111\u1ed9ng c\u1ee7a n\u00f3 \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Vi\u1ec7c theo d\u00f5i li\u00ean t\u1ee5c c\u00e1c ch\u1ec9 s\u1ed1 mang l\u1ea1i cho b\u1ea1n c\u01a1 s\u1edf \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh t\u1ed1t h\u01a1n, nh\u1eb1m nhanh ch\u00f3ng \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau kinh doanh, \u0111\u01b0\u01a1ng \u0111\u1ea7u v\u1edbi c\u00e1c m\u1ed1i \u0111e d\u1ecda ti\u1ec1m \u1ea9n v\u00e0 t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c c\u00e1c c\u01a1 h\u1ed9i m\u1edbi.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e6efff\"><em>Li\u00ean h\u1ec7 ngay v\u1edbi Sao Kim \u0111\u1ec3 t\u00ecm hi\u1ec3u gi\u1ea3i ph\u00e1p <a href=\"https:\/\/www.saokim.com.vn\/en\/giai-phap\/cbp-giai-phap-xay-dung-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1ed5ng th\u1ec3<\/strong><\/a>, th\u00fac \u0111\u1ea9y m\u1ea1nh m\u1ebd hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng kinh doanh, marketing.<\/em><\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a&nbsp;<mark>Sao Kim<\/mark>&nbsp;t\u1ea1i:<\/p>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Blog Sao Kim<\/strong><\/a>,&nbsp;<a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>C\u1ea9m Nang Sao Kim<\/strong><\/a><\/p>\n\n\n\n<p>Facebook:<mark>&nbsp;<strong><a href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\">Sao Kim Branding<\/a><\/strong><\/mark><\/p>\n\n\n\n<p>Case study Behance:&nbsp;<mark><a href=\"https:\/\/www.behance.net\/saokimbranding?tracking_source=search_users_recommended%7Csaokim%20branding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/mark><\/p>\n\n\n\n<p>#SaoKim #SaoKimBranding #BrandReport #DanhGiaThuongHieu<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng th\u01b0\u01a1ng hi\u1ec7u (Brand Metrics) l\u00e0 ch\u1ec9 s\u1ed1 \u0111\u00e1nh gi\u00e1 kh\u00e1ch quan v\u00e0 r\u00f5 n\u00e9t nh\u1ea5t v\u1ec1 s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. Ch\u00fang c\u00f3 th\u1ec3 n\u00f3i l\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111ang ho\u1ea1t \u0111\u1ed9ng th\u1ebf n\u00e0o.<\/p>\n","protected":false},"author":37,"featured_media":38119,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195],"tags":[],"class_list":["post-38113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cam-nang"],"acf":[],"views":3871,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/38113","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=38113"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/38113\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/38119"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=38113"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=38113"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=38113"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}