{"id":38133,"date":"2022-12-20T17:20:31","date_gmt":"2022-12-20T10:20:31","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=38133"},"modified":"2022-12-20T17:29:02","modified_gmt":"2022-12-20T10:29:02","slug":"branding-roi","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/branding-roi\/","title":{"rendered":"Branding ROI: L\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"\n<p><em><strong>Branding ROI<\/strong> hay ROI trong vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u v\u1ec1 Branding ROI v\u00e0 c\u00e1ch \u0111o l\u01b0\u1eddng Branding ROI.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"625\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Branding-ROI-Loi-Tuc-Dau-Tu-Xay-Dung-Thuong-Hieu.png\" alt=\"Branding ROI: L\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-38142\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Branding-ROI-Loi-Tuc-Dau-Tu-Xay-Dung-Thuong-Hieu.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Branding-ROI-Loi-Tuc-Dau-Tu-Xay-Dung-Thuong-Hieu-300x156.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Branding-ROI-Loi-Tuc-Dau-Tu-Xay-Dung-Thuong-Hieu-768x400.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>M\u1ed9t v\u00e0i doanh nghi\u1ec7p cho r\u1eb1ng vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u n\u00ean \u0111\u1ec3 l\u1ea1i sau, b\u1edfi v\u00ec t\u1eadp trung l\u00e0m marketing, kinh doanh \u0111\u00e3 t\u1ed1n qu\u00e1 nhi\u1ec1u ngu\u1ed3n l\u1ef1c.<\/p>\n\n\n\n<p>Nh\u01b0ng h\u1ecd \u0111\u00e2u hi\u1ec3u r\u1eb1ng, ch\u00ednh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1edbi gi\u00fap h\u1ecd c\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u l\u1ee3i nhu\u1eadn h\u01a1n trong khi b\u1ecf ra \u00edt chi ph\u00ed h\u01a1n.<\/p>\n\n\n\n<p>V\u00e0 x\u00e2y d\u1ef1ng hi\u1ec7u l\u00e0 m\u1ed9t trong nh\u1eefng kho\u1ea3n \u0111\u1ea7u t\u01b0 th\u00f4ng minh nh\u1ea5t m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh. \u0110\u1ea7u t\u01b0 \u0111\u00fang c\u00e1ch c\u00f3 th\u1ec3 mang l\u1ea1i l\u1ee3i nhu\u1eadn X10, X20.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">1. Branding ROI l\u00e0 g\u00ec?<\/h2>\n\n\n\n<p><strong>Branding ROI<\/strong> l\u00e0 t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c t\u1eeb c\u00e1c t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u sau khi tr\u1eeb \u0111i chi ph\u00ed \u0111\u1ea7u t\u01b0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img decoding=\"async\" width=\"1200\" height=\"625\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Cong-Thuc-Tinh-Branding-ROI.png\" alt=\"C\u00f4ng th\u1ee9c t\u00ednh Branding ROI\" class=\"wp-image-38143\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Cong-Thuc-Tinh-Branding-ROI.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Cong-Thuc-Tinh-Branding-ROI-300x156.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Cong-Thuc-Tinh-Branding-ROI-768x400.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Th\u1ef1c t\u1ebf, ch\u1ec9 s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u c\u0169ng th\u01b0\u1eddng kh\u00f3 t\u00e1ch bi\u1ec7t ho\u00e0n to\u00e0n ra kh\u1ecfi ch\u1ec9 s\u1ed1 marketing, tuy nhi\u00ean, khi thi\u1ebft l\u1eadp \u0111\u00fang, ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 l\u01b0\u1ee3ng h\u00f3a t\u00e1c \u0111\u1ed9ng c\u1ee7a Branding b\u1eb1ng c\u00e1c con s\u1ed1 c\u1ee5 th\u1ec3 (ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c) gi\u1ed1ng nh\u01b0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u v\u1eabn th\u1ef1c hi\u1ec7n.<\/p>\n\n\n\n<p>Branding ROI l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh. Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 th\u1ee9 gi\u00fap b\u1ea1n b\u1ecf ra chi ph\u00ed th\u1ea5p h\u01a1n \u0111\u1ec3 c\u00f3 m\u1ed9t kh\u00e1ch h\u00e0ng nh\u01b0ng l\u1ea1i \u0111em l\u1ea1i k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n. Kh\u00f4ng nh\u1eefng th\u1ebf, t\u1ef7 l\u1ec7 mua l\u1ea1i c\u1ee7a kh\u00e1ch h\u00e0ng cao h\u01a1n v\u00e0 th\u1eadm ch\u00ed h\u1ecd s\u1eb5n s\u00e0ng b\u1ecf ra kho\u1ea3n ti\u1ec1n l\u1edbn h\u01a1n.<\/p>\n\n\n\n<p>B\u1ecf qua vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u d\u00e0i h\u1ea1n \u0111\u1ec3 chuy\u1ec3n sang c\u00e1c chi\u1ebfn d\u1ecbch marketing ng\u1eafn h\u1ea1n c\u00f3 th\u1ec3 hi\u1ec7u qu\u1ea3 trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p c\u00e1 bi\u1ec7t, nh\u01b0ng th\u1ef1c t\u1ebf c\u00e0ng chi nhi\u1ec1u cho marketing, l\u1ee3i nhu\u1eadn c\u00e0ng b\u1ecb b\u00e0o m\u1ecfng.<\/p>\n\n\n\n<p>V\u00ec th\u1ebf, h\u1ea7u nh\u01b0 m\u1ecdi c\u00f4ng ty hi\u1ec7n \u0111\u1ea1i \u0111\u00e3 v\u00e0 \u0111ang \u0111\u1ea7u t\u01b0 r\u1ea5t nhi\u1ec1u v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 \u0111\u1ea9y l\u1ee3i nhu\u1eadn t\u0103ng tr\u01b0\u1edfng l\u00ean n\u1ea5c thang m\u1edbi.<\/p>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u l\u1edbn, l\u00f2ng trung th\u00e0nh \u0111\u01b0\u1ee3c coi l\u00e0 th\u1ee9 quan tr\u1ecdng nh\u1ea5t. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh s\u1ebd t\u1ea1o ra nhi\u1ec1u kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u00e0 mang l\u1ea1i nhi\u1ec1u doanh thu v\u00e0 l\u1ee3i nhu\u1eadn h\u01a1n trong su\u1ed1t h\u00e0nh tr\u00ecnh. H\u1ecd c\u00e0ng ng\u00e0y c\u00e0ng t\u1ea1o ra nhi\u1ec1u gi\u00e1 tr\u1ecb h\u01a1n cho c\u1ed5 \u0111\u00f4ng.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/brand-loyalty\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Brand Loyalty<\/strong><\/a>, x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u<\/em><\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh c\u0169ng l\u00e0 r\u00e0o c\u1ea3n \u0111\u1ed1i v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n\n\n\n<p>Nh\u01b0 ch\u00fang ta th\u01b0\u1eddng n\u00f3i, th\u01b0\u01a1ng hi\u1ec7u l\u00e0 t\u00e0i s\u1ea3n qu\u00fd gi\u00e1 nh\u1ea5t c\u1ee7a c\u00f4ng ty, nh\u01b0ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh c\u0169ng s\u1ebd gi\u00fap thu h\u00fat, t\u1ea1o \u0111\u1ed9ng l\u1ef1c v\u00e0 gi\u1eef ch\u00e2n t\u00e0i s\u1ea3n qu\u00fd gi\u00e1 th\u1ee9 hai c\u1ee7a b\u1ea1n: Nh\u00e2n vi\u00ean (con ng\u01b0\u1eddi).<\/p>\n\n\n\n<p>Th\u1ef1c t\u1ebf l\u00e0, nh\u1eefng \u1ee9ng vi\u00ean gi\u1ecfi nh\u1ea5t s\u1ebd lu\u00f4n mu\u1ed1n l\u00e0m vi\u1ec7c cho nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t nh\u1ea5t.<\/p>\n\n\n\n<p>V\u00ec t\u1ea5t c\u1ea3 nh\u1eefng l\u00fd do tr\u00ean v\u00e0 h\u01a1n th\u1ebf n\u1eefa, th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t trong nh\u1eefng kho\u1ea3n \u0111\u00e1ng \u0111\u1ea7u t\u01b0 nh\u1ea5t khi kinh doanh.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">2. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh lu\u00f4n v\u01b0\u1ee3t tr\u1ed9i h\u01a1n so v\u1edbi th\u1ecb tr\u01b0\u1eddng<\/h2>\n\n\n\n<p>\u0110\u00e2y l\u00e0 \u0111i\u1ec1u ch\u00fang ta c\u1ea7n hi\u1ec3u v\u1ec1 gi\u00e1 tr\u1ecb kinh t\u1ebf c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng. Tuy ai c\u0169ng hi\u1ec3u v\u1ec1 gi\u00e1 tr\u1ecb kinh t\u1ebf \u1ea5y nh\u01b0ng \u0111\u1ec3 r\u00f3t ti\u1ec1n \u0111\u1ea7u t\u01b0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u sao cho hi\u1ec7u qu\u1ea3 l\u1ea1i l\u00e0 m\u1ed9t c\u00e2u chuy\u1ec7n kh\u00e1c.<\/p>\n\n\n\n<p>Gi\u00e1 tr\u1ecb th\u00e0nh c\u00f4ng c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n ch\u00ednh x\u00e1c qua vi\u1ec7c: Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh nh\u1ea5t v\u00e0 uy t\u00edn nh\u1ea5t lu\u00f4n v\u01b0\u1ee3t tr\u1ed9i h\u01a1n \u1edf m\u1ecdi ch\u1ec9 s\u1ed1 tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<p>Trong h\u01a1n hai th\u1eadp k\u1ef7 qua, Interbrand \u0111\u00e3 ph\u00e1t h\u00e0nh b\u00e1o c\u00e1o <a href=\"https:\/\/interbrand.com\/best-global-brands\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Best Global Brands<\/strong><\/a> h\u00e0ng n\u0103m, b\u00e1o c\u00e1o \u0111\u00e3 ch\u1ec9 ra 100 th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi, \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng s\u1ee9c m\u1ea1nh c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a tr\u00ean 10 y\u1ebfu t\u1ed1 sau:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ol class=\"wp-block-list\"><li>S\u1ef1 r\u00f5 r\u00e0ng<\/li><li>S\u1ef1 cam k\u1ebft<\/li><li>Kh\u1ea3 n\u0103ng qu\u1ea3n tr\u1ecb<\/li><li>Kh\u1ea3 n\u0103ng \u0111\u00e1p \u1ee9ng<\/li><li>T\u00ednh x\u00e1c th\u1ef1c<\/li><li>S\u1ef1 li\u00ean quan<\/li><li>S\u1ef1 kh\u00e1c bi\u1ec7t<\/li><li>T\u00ednh nh\u1ea5t qu\u00e1n<\/li><li>H\u00ecnh \u1ea3nh trong m\u1eaft m\u1ecdi ng\u01b0\u1eddi<\/li><li>M\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c<\/li><\/ol>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Nh\u01b0 Interbrand \u0111\u00e3 n\u00f3i, hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh l\u00e0 \u201cb\u1eb1ng ch\u1ee9ng l\u00e2u d\u00e0i cho th\u1ea5y vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u d\u00e0i h\u1ea1n cho ph\u00e9p c\u00e1c doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd theo th\u1eddi gian v\u00e0 t\u1ed3n t\u1ea1i tr\u01b0\u1edbc s\u1ef1 bi\u1ebfn \u0111\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng\u201d.<\/p>\n\n\n\n<p>Theo Kantar Millward Brown &#8211; c\u00f4ng ty chuy\u00ean nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111a qu\u1ed1c gia, nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh nh\u1ea5t l\u00e0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>C\u00f3 \u00fd ngh\u0129a<\/strong>: H\u1ecd thu h\u00fat nhi\u1ec1u h\u01a1n, t\u1ea1o ra ni\u1ec1m y\u00eau th\u00edch ng\u00e0y m\u1ed9t l\u1edbn h\u01a1n v\u00e0 \u0111\u00e1p \u1ee9ng k\u1ef3 v\u1ecdng c\u0169ng nh\u01b0 nhu c\u1ea7u c\u1ee7a t\u1eebng c\u00e1 nh\u00e2n.<\/li><li><strong>Kh\u00e1c bi\u1ec7t<\/strong>: H\u1ecd l\u00e0 \u0111\u1ed9c nh\u1ea5t v\u00e0 h\u1ecd t\u1ea1o ra xu h\u01b0\u1edbng, h\u1ecd lu\u00f4n mang t\u1edbi nh\u1eefng s\u00e1ng ki\u1ebfn v\u01b0\u1ee3t tr\u1ed9i v\u00ec l\u1ee3i \u00edch c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li><li><strong>N\u1ed5i b\u1eadt<\/strong>: Khi nh\u1eafc \u0111\u1ebfn vi\u1ec7c \u0111\u00e1p \u1ee9ng nh\u1eefng nhu c\u1ea7u thi\u1ebft y\u1ebfu nh\u1ea5t, h\u1ecd lu\u00f4n l\u00e0 s\u1ef1 l\u1ef1a ch\u1ecdn ho\u00e0n h\u1ea3o.<\/li><\/ol>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Theo b\u00e1o c\u00e1o c\u1ee7a <a href=\"https:\/\/drive.google.com\/file\/d\/15I-lTFs6WawMTTpgG8M3fzlTyTAjPGvp\/view?usp=share_link\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>BrandZ<\/strong><\/a>, gi\u00e1 tr\u1ecb c\u1ee7a Top 10 Portfolio \u0111\u00e3 t\u0103ng 463% so v\u1edbi m\u1ee9c t\u0103ng ch\u1ec9 115% c\u1ee7a MSCI World Index.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img decoding=\"async\" width=\"999\" height=\"465\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/BrandZ-Top-10-Portfolio-Vs-MSCI-World-Index.jpg\" alt=\"B\u00e1o c\u00e1o c\u1ee7a BrandZ: Top 10 Portfolio vs MSCI World Index\" class=\"wp-image-38135\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/BrandZ-Top-10-Portfolio-Vs-MSCI-World-Index.jpg 999w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/BrandZ-Top-10-Portfolio-Vs-MSCI-World-Index-300x140.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/BrandZ-Top-10-Portfolio-Vs-MSCI-World-Index-768x357.jpg 768w\" sizes=\"(max-width: 999px) 100vw, 999px\" \/><\/figure>\n\n\n\n<p>V\u00e0 theo Prophet, m\u1ee9c \u0111\u1ed9 gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c thu h\u1eb9p l\u1ea1i v\u00e0 \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 qua b\u1ed1n ti\u00eau ch\u00ed. C\u1ee5 th\u1ec3, nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 tr\u1ecb nh\u1ea5t l\u00e0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ol class=\"wp-block-list\"><li><strong>C\u00f3 kh\u1ea3 n\u0103ng khi\u1ebfn kh\u00e1ch h\u00e0ng lu\u00f4n nh\u1edb t\u1edbi<\/strong>: C\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea7u t\u01b0, s\u00e1ng t\u1ea1o v\u00e0 \u0111\u01b0a ra th\u1ecb tr\u01b0\u1eddng c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 \u0111\u00e1p \u1ee9ng c\u00e1c nhu c\u1ea7u quan tr\u1ecdng trong cu\u1ed9c s\u1ed1ng c\u1ee7a m\u1ecdi ng\u01b0\u1eddi.<\/li><li><strong>C\u00f3 t\u00ednh th\u1ef1c t\u1ebf cao<\/strong>: C\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd lu\u00f4n s\u1eb5n c\u00f3 \u1edf b\u1ea5t k\u1ef3 \u0111\u00e2u v\u00e0 khi n\u00e0o kh\u00e1ch h\u00e0ng c\u1ea7n, mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n v\u00e0 gi\u00fap kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd thu\u1eadn ti\u1ec7n h\u01a1n trong cu\u1ed9c s\u1ed1ng.<\/li><li><strong>C\u00f3 t\u00ednh truy\u1ec1n c\u1ea3m h\u1ee9ng<\/strong>: C\u00e1c th\u01b0\u01a1ng hi\u1ec7u x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c c\u1ea3m x\u00fac, ni\u1ec1m tin th\u01b0\u1eddng \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng m\u1ee5c \u0111\u00edch l\u1edbn lao h\u01a1n.<\/li><li><strong>C\u00f3 s\u1ef1 s\u00e1ng t\u1ea1o \u0111\u1ed5i m\u1edbi<\/strong>: C\u00e1c th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n kh\u00f4ng ng\u1eebng \u0111\u1ed5i m\u1edbi, ng\u00e0y c\u00e0ng \u0111\u1ea9y m\u1ea1nh v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh. Ngo\u00e0i ra, h\u1ecd t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng theo nh\u1eefng c\u00e1ch s\u00e1ng t\u1ea1o v\u00e0 t\u00ecm ra nh\u1eefng c\u00e1ch m\u1edbi \u0111\u1ec3 gi\u1ea3i quy\u1ebft nh\u1eefng nhu c\u1ea7u ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng.<\/li><\/ol>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>N\u1ebfu lu\u00f4n coi th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t kho\u1ea3n chi ph\u00ed, doanh nghi\u1ec7p c\u1ee7a b\u1ea1n s\u1ebd kh\u00f4ng bao gi\u1edd \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 t\u0103ng tr\u01b0\u1edfng nh\u01b0 v\u1eady.<\/p>\n\n\n\n<p>Ng\u01b0\u1ee3c l\u1ea1i, coi th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0, doanh nghi\u1ec7p b\u1ea1n s\u1ebd h\u01b0\u1edfng l\u1ee3i t\u1eeb kh\u1ea3 n\u0103ng t\u0103ng tr\u01b0\u1edfng g\u1ea5p b\u1ed9i. Cho d\u00f9 c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u01b0\u1ee3c nh\u01b0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u, nh\u01b0ng c\u0169ng h\u01a1n nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p c\u0169.<\/p>\n\n\n\n<p><em>NOTE: Hi\u1ec3u \u0111\u01a1n gi\u1ea3n, Marketing gi\u1ed1ng nh\u01b0 ph\u01b0\u01a1ng ph\u00e1p b\u1ecf ra 1 \u0111\u1ec3 nh\u1eadn v\u1ec1 2, trong khi Branding l\u00e0 ph\u01b0\u01a1ng ph\u00e1p 1 \u0111\u1ed5i 10.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">3. Th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh, \u0111\u1ecbnh gi\u00e1 cao<\/h2>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Suc-Manh-Cua-Thuong-Hieu-Warren-Buffett.png\" alt=\"S\u1ee9c m\u1ea1nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, theo Warren Buffett\" class=\"wp-image-38144\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Suc-Manh-Cua-Thuong-Hieu-Warren-Buffett.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Suc-Manh-Cua-Thuong-Hieu-Warren-Buffett-300x200.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Suc-Manh-Cua-Thuong-Hieu-Warren-Buffett-768x512.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Nh\u01b0 Warren Buffet n\u00f3i, \u201cQuy\u1ebft \u0111\u1ecbnh quan tr\u1ecdng nh\u1ea5t trong vi\u1ec7c \u0111\u00e1nh gi\u00e1 m\u1ed9t doanh nghi\u1ec7p l\u00e0 s\u1ee9c m\u1ea1nh \u0111\u1ecbnh gi\u00e1. N\u1ebfu b\u1ea1n c\u00f3 kh\u1ea3 n\u0103ng t\u0103ng gi\u00e1 m\u00e0 kh\u00f4ng \u0111\u1ec3&nbsp; \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh h\u1ea1 g\u1ee5c m\u00ecnh, th\u00ec b\u1ea1n \u0111\u00e3 c\u00f3 m\u1ed9t c\u00f4ng vi\u1ec7c kinh doanh r\u1ea5t t\u1ed1t\u201d.<\/p>\n\n\n\n<p>V\u1eady s\u1ee9c m\u1ea1nh \u0111\u1ecbnh gi\u00e1 \u0111\u1ebfn t\u1eeb \u0111\u00e2u?<\/p>\n\n\n\n<p>Ch\u00ednh l\u00e0 t\u1eeb m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh.<\/p>\n\n\n\n<p>S\u1ee9c m\u1ea1nh \u0111\u1ecbnh gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng th\u00e0nh ph\u1ea7n c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t trong vi\u1ec7c \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Theo m\u1ed9t nghi\u00ean c\u1ee9u th\u00f3i quen ti\u00eau d\u00f9ng c\u1ee7a Millward Brown, trung b\u00ecnh c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh c\u00f3 th\u1ec3 chi\u1ebfm \u0111\u01b0\u1ee3c doanh s\u1ed1 b\u00e1n h\u00e0ng g\u1ea5p 3 l\u1ea7n so v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u y\u1ebfu h\u01a1n.<\/p>\n\n\n\n<p>\u0110\u00f3 c\u0169ng l\u00e0 quy\u1ec1n l\u1ef1c c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh. M\u1ed9t nghi\u00ean c\u1ee9u t\u01b0\u01a1ng t\u1ef1 cho th\u1ea5y c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh c\u00f3 gi\u00e1 cao h\u01a1n 13% so v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u y\u1ebfu.<\/p>\n\n\n\n<p>C\u1ee5 th\u1ec3 h\u01a1n, nghi\u00ean c\u1ee9u x\u00e1c \u0111\u1ecbnh \u201cs\u1ee9c m\u1ea1nh\u201d v\u00e0 \u201cch\u1ea5t l\u01b0\u1ee3ng cao\u201d c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh nh\u01b0 sau:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Quy\u1ec1n l\u1ef1c<\/strong>: D\u1ef1 \u0111o\u00e1n v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng c\u1ed5 phi\u1ebfu m\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 tung ra d\u1ef1a tr\u00ean khuynh h\u01b0\u1edbng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec3 l\u1ef1a ch\u1ecdn th\u01b0\u01a1ng hi\u1ec7u n\u00e0y so v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c.<\/li><li><strong>Chi ph\u00ed t\u0103ng th\u00eam<\/strong>: D\u1ef1 \u0111o\u00e1n v\u1ec1 ch\u1ec9 s\u1ed1 m\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 c\u1ee7ng c\u1ed1 d\u1ef1a tr\u00ean xu h\u01b0\u1edbng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng khi\u1ebfn cho kh\u00e1ch h\u00e0ng tr\u1ea3 nhi\u1ec1u ti\u1ec1n h\u01a1n cho th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 so v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c trong danh m\u1ee5c.<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Theo Millward Brown, nh\u1eefng ph\u00e1t hi\u1ec7n n\u00e0y \u201cc\u00e0ng \u0111\u00e1ng ch\u00fa \u00fd h\u01a1n khi b\u1ea1n cho r\u1eb1ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng \u0111\u1eb7t gi\u00e1 cho vi\u1ec7c mua h\u00e0ng c\u1ee7a h\u1ecd; ch\u00ednh c\u00e1c ch\u1ee7 s\u1edf h\u1eefu th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u00e0 b\u00e1n l\u1ebb l\u00e0m \u0111i\u1ec1u \u0111\u00f3. \u201d<\/p>\n\n\n\n<p>H\u00e3y nh\u1edb r\u1eb1ng, Millward Brand \u0111\u1ecbnh ngh\u0129a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 \u00fd ngh\u0129a, kh\u00e1c bi\u1ec7t v\u00e0 n\u1ed5i b\u1eadt. N\u00f3 ch\u1ec9 ra r\u1eb1ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd tr\u1ea3 c\u00e1i gi\u00e1 m\u00e0 \u1edf \u0111\u00f3 ch\u00fang ph\u1ea3n \u00e1nh m\u1ee9c \u0111\u1ed9 \u00fd ngh\u0129a, kh\u00e1c bi\u1ec7t v\u00e0 n\u1ed5i b\u1eadt c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u trong m\u1eaft h\u1ecd nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n\n\n\n<p>S\u1ee9c m\u1ea1nh \u0111\u1ecbnh gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng t\u00e0i s\u1ea3n qu\u00fd gi\u00e1 nh\u1ea5t c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh. V\u00e0 \u0111\u00f3 ch\u1ec9 l\u00e0 m\u1ed9t l\u00fd do kh\u00e1c tr\u1ea3 l\u1eddi cho c\u00e2u h\u1ecfi t\u1ea1i sao th\u01b0\u1edbc \u0111o gi\u00e1 tr\u1ecb th\u00e0nh c\u00f4ng c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u1ea1i h\u1ea5p d\u1eabn \u0111\u1ebfn v\u1eady.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">4. Gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p>M\u1ed9t \u0111\u1eb7c \u0111i\u1ec3m quan tr\u1ecdng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh c\u00f3 th\u1ec3 l\u00e0m l\u00e0 vi\u1ec7c t\u0103ng chi ph\u00ed th\u01b0\u1eddng kh\u00f4ng ph\u1ea3i l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a nh\u1eefng n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb ng\u1eafn h\u1ea1n.<\/p>\n\n\n\n<p>M\u1ed9t trong nh\u1eefng l\u00fd do ch\u00ednh khi\u1ebfn m\u1ed9t s\u1ed1 CEO kh\u00f4ng \u0111\u00e1nh gi\u00e1 cao vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng c\u1ea7n m\u1ed9t kho\u1ea3ng th\u1eddi gian d\u00e0i \u0111\u1ec3 x\u00e2y d\u1ef1ng so v\u1edbi gi\u00e1 tr\u1ecb \u0111\u01b0\u1ee3c t\u1ea1o ra t\u1eeb vi\u1ec7c b\u00e1n h\u00e0ng theo h\u01b0\u1edbng \u0111\u1ea9y m\u1ea1nh marketing.<\/p>\n\n\n\n<p>Nh\u01b0ng n\u1ebfu b\u1ea1n nh\u00ecn v\u00e0o kho\u1ea3ng th\u1eddi gian h\u01a1n 6 th\u00e1ng, 1 n\u0103m, th\u00ec ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u s\u1ebd th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 b\u00e1n h\u00e0ng m\u1ea1nh h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi m\u1ee9c t\u0103ng t\u1ea1m th\u1eddi do c\u00e1c ph\u01b0\u01a1ng ph\u00e1p marketing ng\u1eafn h\u1ea1n t\u1ea1o ra.<\/p>\n\n\n\n<p>C\u00e1c t\u00e1c \u0111\u1ed9ng c\u1ee7a nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p ng\u1eafn h\u1ea1n d\u1ec5 \u0111o l\u01b0\u1eddng v\u00e0 d\u1ec5 x\u00e1c \u0111\u1ecbnh h\u01a1n, v\u00ec ch\u00fang th\u01b0\u1eddng l\u00e0 c\u00e1i t\u1ee9c th\u1eddi, tr\u1ef1c ti\u1ebfp v\u00e0 quan tr\u1ecdng.<\/p>\n\n\n\n<p>Trong th\u1eddi gian ng\u1eafn h\u1ea1n d\u01b0\u1edbi s\u00e1u th\u00e1ng, c\u00e1c n\u1ed7 l\u1ef1c k\u00edch c\u1ea7u\u00a0s\u1ebd t\u1ea1o ra ph\u1ea3n h\u1ed3i b\u00e1n h\u00e0ng l\u1edbn h\u01a1n nhi\u1ec1u so v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u200b\u200bx\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, nh\u1eefng hi\u1ec7u \u1ee9ng n\u00e0y c\u0169ng nhanh ch\u00f3ng gi\u1ea3m \u0111i sau khi k\u00edch c\u1ea7u.<\/p>\n\n\n\n<p>H\u00ecnh dung m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n:<\/p>\n\n\n\n<p class=\"has-text-align-center has-large-font-size\">&#8220;C\u00f3 khuy\u1ebfn m\u1ea1i, b\u00e1n h\u00e0ng t\u1ed1t.<\/p>\n\n\n\n<p class=\"has-text-align-center has-large-font-size\">H\u1ebft khuy\u1ebfn m\u1ea1i, b\u00e1n h\u00e0ng k\u00e9m&#8221;.<\/p>\n\n\n\n<p>K\u1ebft qu\u1ea3 doanh nghi\u1ec7p lao v\u00e0o cu\u1ed9c chi\u1ebfn v\u1ec1 gi\u00e1.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Tap-Trung-Vao-Marketing-Dan-Toi-Cuoc-Chien-Ve-Gia.png\" alt=\"T\u1eadp trung v\u00e0o Marketing d\u1eabn t\u1edbi cu\u1ed9c chi\u1ebfn v\u1ec1 gi\u00e1\" class=\"wp-image-38145\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Tap-Trung-Vao-Marketing-Dan-Toi-Cuoc-Chien-Ve-Gia.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Tap-Trung-Vao-Marketing-Dan-Toi-Cuoc-Chien-Ve-Gia-300x200.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Tap-Trung-Vao-Marketing-Dan-Toi-Cuoc-Chien-Ve-Gia-768x512.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Tho\u00e1t kh\u1ecfi cu\u1ed9c chi\u1ebfn v\u1ec1 gi\u00e1 kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u b\u1ea5t c\u1ee9 CEO n\u00e0o c\u0169ng mong mu\u1ed1n sao?<\/p>\n\n\n\n<p>Cho d\u00f9 b\u1ea1n \u0111ang n\u00f3i v\u1ec1 vi\u1ec7c l\u00e0m m\u1edbi th\u01b0\u01a1ng hi\u1ec7u hay \u0111\u1ed5i m\u1edbi ho\u00e0n to\u00e0n th\u01b0\u01a1ng hi\u1ec7u th\u00ec c\u00e1c s\u00e1ng ki\u1ebfn \u200b\u200bx\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u kh\u00f4ng gi\u1ed1ng nhau.<\/p>\n\n\n\n<p>V\u00ec v\u1eady, so v\u1edbi doanh s\u1ed1 b\u00e1n h\u00e0ng m\u00e0 c\u00e1c s\u00e1ng ki\u1ebfn ti\u1ebfp th\u1ecb t\u00e1c \u0111\u1ed9ng l\u00ean, nh\u1eefng t\u00e1c \u0111\u1ed9ng t\u1eeb vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f3 \u0111o l\u01b0\u1eddng h\u01a1n. \u0110i\u1ec1u n\u00e0y l\u00e0m cho m\u1ed1i li\u00ean h\u1ec7 gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 doanh s\u1ed1 b\u00e1n h\u00e0ng c\u00e0ng kh\u00f3 thi\u1ebft l\u1eadp h\u01a1n.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, v\u00ec ph\u1ea7n l\u1ee3i nhu\u1eadn nh\u1eadn \u0111\u01b0\u1ee3c khi \u0111\u1ea7u t\u01b0 v\u00e0o th\u01b0\u01a1ng hi\u1ec7u c\u00f3 t\u00ednh t\u00edch l\u0169y. N\u00ean n\u1ebfu vi\u1ec7c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft ng\u00e0y c\u00e0ng t\u0103ng, doanh s\u1ed1 b\u00e1n h\u00e0ng c\u0169ng s\u1ebd t\u0103ng theo.<\/p>\n\n\n\n<p>Hi\u1ec7u \u1ee9ng n\u00e0y \u0111\u01b0\u1ee3c xem l\u00e0 b\u1ec1n v\u1eefng v\u00e0 l\u00e2u gi\u1ea3m h\u01a1n so v\u1edbi vi\u1ec7c d\u00f9ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing.<\/p>\n\n\n\n<p>Nh\u01b0 v\u1eady, v\u1ec1 l\u00e2u d\u00e0i, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 \u0111\u1ed9ng l\u1ef1c th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 b\u00e1n h\u00e0ng t\u1ed1t h\u01a1n so v\u1edbi c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ph\u00e1t tri\u1ec3n ti\u1ebfp th\u1ecb l\u1eb7p \u0111i l\u1eb7p l\u1ea1i.<\/p>\n\n\n\n<p>M\u1ed9t s\u1ed1 gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 kh\u00f4ng xem tr\u1ecdng t\u00ednh l\u00e2u d\u00e0i c\u1ee7a ROI trong th\u01b0\u01a1ng hi\u1ec7u. H\u1ecd b\u1ecb thu h\u00fat b\u1edfi l\u1ee3i \u00edch ngay tr\u01b0\u1edbc m\u1eaft c\u1ee7a vi\u1ec7c ti\u1ebfp th\u1ecb \u0111em l\u1ea1i.<\/p>\n\n\n\n<p>K\u1ebft qu\u1ea3 l\u00e0 \u0111i\u1ec1u m\u00e0 nhi\u1ec1u ng\u01b0\u1eddi g\u1ecdi l\u00e0 ch\u1ee7 ngh\u0129a ng\u1eafn h\u1ea1n, m\u1ed9t t\u01b0 duy nh\u01b0 v\u1eady d\u1eabn \u0111\u1ebfn vi\u1ec7c \u0111\u1ea7u t\u01b0 qu\u00e1 m\u1ee9c v\u00e0o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb trong khi b\u1ecf b\u00ea ho\u1eb7c \u0111\u1ea7u t\u01b0 \u00edt v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Th\u1ef1c t\u1ebf, theo nghi\u00ean c\u1ee9u <a href=\"https:\/\/www.thinkbox.tv\/research\/thinkbox-research\/profit-ability-the-business-case-for-advertising\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>Profit Ability<\/strong><\/a>, ch\u1ec9 18% t\u1ed5ng l\u1ee3i nhu\u1eadn c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y th\u00f4ng qua m\u00f4 h\u00ecnh ph\u00e2n b\u1ed5, \u0111i\u1ec1u b\u1ea1n c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh ngay b\u1eb1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o, marketing.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Nghien-Cuu-ve-Kha-Nang-Sinh-Loi.jpg\" alt=\"Nghi\u00ean c\u1ee9u v\u1ec1 kh\u1ea3 n\u0103ng sinh l\u1eddi\" class=\"wp-image-38136\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Nghien-Cuu-ve-Kha-Nang-Sinh-Loi.jpg 1280w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Nghien-Cuu-ve-Kha-Nang-Sinh-Loi-300x169.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Nghien-Cuu-ve-Kha-Nang-Sinh-Loi-768x432.jpg 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<p>88% c\u00f2n l\u1ea1i l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u1ee7a c\u00e1c s\u00e1ng ki\u1ebfn ti\u1ebfp th\u1ecb ng\u1eafn h\u1ea1n v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u d\u00e0i h\u1ea1n.<\/p>\n\n\n\n<p>Ch\u00ednh v\u00ec v\u1eady, c\u00e2n b\u1eb1ng c\u1ea3 hai l\u00e0 ph\u01b0\u01a1ng ph\u00e1p b\u1ec1n v\u1eefng nh\u1ea5t, t\u1ed1t trong c\u1ea3 ng\u1eafn h\u1ea1n v\u00e0 d\u00e0i h\u1ea1n.<\/p>\n\n\n\n<p>V\u00e0 theo b\u00e1o c\u00e1o c\u1ee7a EffWorks, hi\u1ec7u qu\u1ea3 t\u1ed1i \u01b0u \u0111\u1ea1t \u0111\u01b0\u1ee3c khi chi kho\u1ea3ng 60% ng\u00e2n s\u00e1ch cho ph\u00e9p d\u00e0nh cho vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kho\u1ea3ng 40% d\u00e0nh cho marketing.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Ngan-Sach-Marketing-Ngan-Sach-Branding.png\" alt=\"Ng\u00e2n s\u00e1ch Marketing Vs Ng\u00e2n s\u00e1ch Branding\" class=\"wp-image-38154\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Ngan-Sach-Marketing-Ngan-Sach-Branding.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Ngan-Sach-Marketing-Ngan-Sach-Branding-300x200.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Ngan-Sach-Marketing-Ngan-Sach-Branding-768x512.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>\u0110\u1ea7u t\u01b0 \u00edt h\u01a1n 60% v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u s\u1ebd ng\u0103n c\u1ea3n vi\u1ec7c t\u00edch l\u0169y t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 b\u00e1n h\u00e0ng trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<p>Khi \u0111\u00f3, c\u00e1c m\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng 10%, 20% m\u1ed7i n\u0103m l\u00e0 \u0111i\u1ec1u b\u1ea5t kh\u1ea3 thi.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">5. C\u00e1ch \u0111o l\u01b0\u1eddng Branding ROI<\/h2>\n\n\n\n<p>Khi b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, b\u1ea1n c\u1ea7n thi\u1ebft l\u1eadp c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u1ec1 c\u00e1c m\u1ee5c ti\u00eau th\u1ef1c t\u1ebf v\u00e0 c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c, c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh (KPI) v\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c. \u0110\u00e2y l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o th\u00e0nh c\u00f4ng ROI c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\">BROI = (L\u1ee3i nhu\u1eadn r\u00f2ng (Branding mang l\u1ea1i)\/ Chi ph\u00ed branding) x 100%<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0110\u1ec3 \u0111\u1ea3m b\u1ea3o Branding ROI c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng v\u00e0 mang l\u1ea1i l\u1ee3i \u00edch cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng Branding ROI.<\/p>\n\n\n\n<p>\u0110\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c n\u1ed7 l\u1ef1c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh, b\u1ea1n c\u00f3 th\u1ec3:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Kh\u1ea3o s\u00e1t tri\u1ec3n v\u1ecdng th\u1ecb tr\u01b0\u1eddng<\/li><li>T\u00ednh to\u00e1n t\u1ed5ng l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm tr\u1ef1c tuy\u1ebfn<\/li><li>\u0110\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 y\u00eau th\u00edch th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e2n nh\u1eafc mua h\u00e0ng c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/li><li>\u0110o l\u01b0\u1eddng t\u1ef7 l\u1ec7 mua l\u1ea1i c\u1ee7a kh\u00e1ch h\u00e0ng<\/li><li>\u0110\u00e1nh gi\u00e1 gi\u00e1 tr\u1ecb gia t\u0103ng th\u00f4ng qua t\u00ednh to\u00e1n gi\u00e1 tr\u1ecb tr\u1ecdn \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng (CLV)<\/li><li>X\u00e1c \u0111\u1ecbnh Net Promoter Score (Ch\u1ec9 s\u1ed1 qu\u1ea3ng b\u00e1)<\/li><li>\u0110o l\u01b0\u1eddng t\u1ef7 l\u1ec7 duy tr\u00ec kh\u00e1ch h\u00e0ng v\u00e0 ho\u1ea1t \u0111\u1ed9ng kinh doanh l\u1eb7p l\u1ea1i (t\u00e1i t\u1ee5c)<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>T\u1eeb \u0111\u00f3 t\u00ednh to\u00e1n l\u1ee3i t\u1ee9c mang l\u1ea1i tr\u00ean m\u1ed7i \u0111\u1ed3ng \u0111\u1ea7u t\u01b0 v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>N\u1ebfu Branding ROI c\u1ee7a b\u1ea1n kh\u00f4ng \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c, \u0111\u00e3 \u0111\u1ebfn l\u00fac t\u00e1i thi\u1ebft th\u01b0\u01a1ng hi\u1ec7u v\u00e0 thi\u1ebft l\u1eadp to\u00e0n b\u1ed9 l\u1ea1i t\u1eeb \u0111\u1ea7u.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e6efff\"><em>Li\u00ean h\u1ec7 ngay v\u1edbi Sao Kim \u0111\u1ec3 t\u00ecm hi\u1ec3u gi\u1ea3i ph\u00e1p <a href=\"https:\/\/www.saokim.com.vn\/en\/giai-phap\/cbp-giai-phap-xay-dung-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u t\u1ed5ng th\u1ec3<\/strong><\/a> cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/em><\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 4 quan \u0111i\u1ec3m v\u1ec1 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c Denise Lee Yohn t\u00f3m t\u1eaft m\u1ed9t c\u00e1ch ho\u00e0n h\u1ea3o:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">Gi\u00e1 tr\u1ecb t\u00e0i ch\u00ednh<\/h3>\n\n\n\n<p>Gi\u00e1 tr\u1ecb kinh t\u1ebf c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh b\u1edfi s\u1ef1 \u0111\u00f3ng g\u00f3p c\u1ee7a n\u00f3 v\u00e0o k\u1ebft qu\u1ea3 t\u00e0i ch\u00ednh c\u1ee7a c\u00f4ng ty b\u1ea1n. C\u00e1c ph\u00e9p \u0111o theo quan \u0111i\u1ec3m n\u00e0y bao g\u1ed3m c\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u t\u1eeb c\u00e1c c\u00f4ng ty nh\u01b0 Interbrand v\u00e0 Brand Finance, t\u00ednh to\u00e1n gi\u00e1 tr\u1ecb hi\u1ec7n t\u1ea1i r\u00f2ng c\u1ee7a thu nh\u1eadp t\u1eeb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, c\u00e1c nghi\u00ean c\u1ee9u v\u1ec1 gi\u00e1 cho th\u1ea5y m\u1ee9c gi\u00e1 cao h\u01a1n m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0a ra so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. C\u00e1ch ti\u1ebfp c\u1eadn chi ph\u00ed, trong \u0111\u00f3 gi\u00e1 th\u1ecb tr\u01b0\u1eddng c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c so s\u00e1nh v\u1edbi chi ph\u00ed c\u1ee7a n\u00f3, c\u0169ng \u0111\u01a1n gi\u1ea3n t\u01b0\u01a1ng t\u1ef1, l\u00e0 th\u01b0\u1edbc \u0111o gi\u00e1 tr\u1ecb t\u00e0i ch\u00ednh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Gia-Tri-Tai-Chinh-Cua-Thuong-Hieu-Theo-Gia-Ban.png\" alt=\"Gi\u00e1 tr\u1ecb t\u00e0i ch\u00ednh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u t\u00ednh theo gi\u00e1 b\u00e1n\" class=\"wp-image-38156\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Gia-Tri-Tai-Chinh-Cua-Thuong-Hieu-Theo-Gia-Ban.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Gia-Tri-Tai-Chinh-Cua-Thuong-Hieu-Theo-Gia-Ban-300x200.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Gia-Tri-Tai-Chinh-Cua-Thuong-Hieu-Theo-Gia-Ban-768x512.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c hi\u1ec3u \u0111\u01a1n gi\u1ea3n l\u00e0, gi\u1ea3 \u0111\u1ecbnh chi ph\u00ed s\u1ea3n xu\u1ea5t nh\u01b0 nhau, kho\u1ea3n ch\u00eanh l\u1ec7ch gi\u1eefa gi\u00e1 c\u1ee7a b\u1ea1n v\u00e0 gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0 gi\u00e1 tr\u1ecb m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mang l\u1ea1i (trong \u0111i\u1ec1u ki\u1ec7n kh\u1ea3 n\u0103ng b\u00e1n h\u00e0ng l\u00e0 nh\u01b0 nhau)<\/p>\n\n\n\n<p>Cu\u1ed1i c\u00f9ng, h\u00e3y ph\u00e2n t\u00edch ti\u1ec1n b\u1ea3n quy\u1ec1n \u2014 b\u1ea1n c\u00f3 th\u1ec3 t\u00ednh ph\u00ed bao nhi\u00eau khi c\u1ea5p ph\u00e9p th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh cho m\u1ed9t t\u1ed5 ch\u1ee9c kh\u00e1c s\u1eed d\u1ee5ng \u2014 m\u1ee9c \u0111\u1ed9 ch\u1ea5p nh\u1eadn c\u00f3 th\u1ec3 ti\u1ebft l\u1ed9 \u0111\u1ecbnh gi\u00e1 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">Gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n<p>M\u1ee9c \u0111\u1ed9 nh\u1eadn th\u1ee9c v\u00e0 s\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n cung c\u1ea5p m\u1ed9t g\u00f3c nh\u00ecn kh\u00e1c v\u1ec1 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Th\u00f4ng qua nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u, b\u1ea1n c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u00fd \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng, kh\u1ea3 n\u0103ng gi\u1edbi thi\u1ec7u v\u00e0 c\u00e1c nh\u1eadn th\u1ee9c quan tr\u1ecdng nh\u01b0 s\u1ef1 kh\u00e1c bi\u1ec7t, m\u1ee9c \u0111\u1ed9 li\u00ean quan, l\u00f2ng trung th\u00e0nh v\u00e0 m\u1ee9c \u0111\u1ed9 hi\u1ec3u bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Nh\u1edd d\u1eef li\u1ec7u ng\u00e0y c\u00e0ng t\u0103ng v\u00e0 kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch m\u00e0 h\u1ea7u h\u1ebft c\u00e1c t\u1ed5 ch\u1ee9c \u0111\u1ec1u c\u00f3 ng\u00e0y nay, c\u00e1c k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u v\u1ec1 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch v\u00e0 t\u1ea1o ra c\u00e1c li\u00ean k\u1ebft ch\u00ednh x\u00e1c \u0111\u1ebfn c\u00e1c n\u1ed7 l\u1ef1c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u1eadm ch\u00ed \u0111\u1ebfn h\u1ed3 s\u01a1 v\u00e0 h\u00e0nh vi th\u1ef1c t\u1ebf c\u1ee7a kh\u00e1ch h\u00e0ng. <\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">Gi\u00e1 tr\u1ecb kinh doanh<\/h3>\n\n\n\n<p>Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd l\u00e0m cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: Th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh c\u0169ng thu h\u00fat \u1ee9ng vi\u00ean ti\u1ec1m n\u0103ng gi\u1ed1ng nh\u01b0 c\u00e1ch n\u00f3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u1eady. Chi ph\u00ed marketing \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp h\u1ee3p l\u00fd v\u00e0 c\u00e1c chi\u1ebfn thu\u1eadt marketing \u0111\u01b0\u1ee3c t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 v\u00ec s\u1ee9c h\u00fat t\u1ef1 nhi\u00ean c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u th\u00fac \u0111\u1ea9y truy\u1ec1n mi\u1ec7ng v\u00e0 t\u1eeb \u0111\u00f3 l\u00e0m t\u0103ng hi\u1ec7u qu\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch marketing.<\/p>\n\n\n\n<p>N\u1ebfu th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n m\u1ea1nh, c\u00e1c cu\u1ed9c \u0111\u00e0m ph\u00e1n v\u1edbi nh\u00e0 cung c\u1ea5p, nh\u00e0 ph\u00e2n ph\u1ed1i, \u0111\u1ea1i l\u00fd v\u00e0 c\u00e1c \u0111\u1ed1i t\u00e1c kinh doanh kh\u00e1c \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n v\u00ec h\u1ecd \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i nhi\u1ec1u h\u01a1n gi\u00e1 tr\u1ecb h\u1ee3p \u0111\u1ed3ng th\u1ef1c t\u1ebf khi h\u1ee3p t\u00e1c v\u1edbi b\u1ea1n.<\/p>\n\n\n\n<p>M\u1ed9t s\u1ed1 t\u00e1c \u0111\u1ed9ng c\u1ee7a v\u00e0o ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh l\u01b0\u1ee3ng v\u00e0 nh\u1eefng t\u00e1c \u0111\u1ed9ng kh\u00e1c mang t\u00ednh ch\u1ee7 quan h\u01a1n, nh\u01b0ng t\u1ea5t c\u1ea3 \u0111\u1ec1u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ghi l\u1ea1i v\u00e0 theo d\u00f5i.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">Gi\u00e1 tr\u1ecb v\u0103n h\u00f3a<\/h3>\n\n\n\n<p>M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1ef1c s\u1ef1 c\u00f3 gi\u00e1 tr\u1ecb khi n\u00f3 k\u1ebft n\u1ed1i m\u1ecdi ng\u01b0\u1eddi v\u1edbi c\u00f4ng vi\u1ec7c, \u0111\u1ed3ng nghi\u1ec7p c\u1ee7a h\u1ecd v\u00e0 s\u1ee9 m\u1ec7nh c\u1ee7a c\u00f4ng ty theo m\u1ed9t c\u00e1ch c\u00f3 \u00fd ngh\u0129a v\u00e0 kh\u00e1c bi\u1ec7t.<\/p>\n\n\n\n<p>C\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n gi\u1eefa c\u00e1c nh\u00e2n vi\u00ean v\u00e0 \u0111\u00e1nh gi\u00e1 t\u1ed5 ch\u1ee9c s\u1ebd cho bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y t\u1ed1t nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: X\u00e1c \u0111\u1ecbnh c\u00e1c <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/chi-so-do-luong-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> \u0111\u1ec3 \u0111o l\u01b0\u1eddng ch\u00ednh x\u00e1c t\u00e1c \u0111\u1ed9ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u t\u1edbi ho\u1ea1t \u0111\u1ed9ng kinh doanh.<\/em><\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">6. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 duy tr\u00ec m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh?<\/h2>\n\n\n\n<p>Nhi\u1ec7m v\u1ee5 s\u1ed1 m\u1ed9t c\u1ee7a CEO l\u00e0 \u0111\u1ea3m b\u1ea3o c\u00f4ng ty c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c tin c\u1eady.<\/p>\n\n\n\n<p>Gi\u1edd \u0111\u00e2y, \u0111\u1ed9 tin c\u1eady l\u00e0 m\u1ed9t ch\u1ee9c n\u0103ng c\u1ee7a nh\u1eadn th\u1ee9c v\u00e0 nh\u1eadn th\u1ee9c th\u00ec \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u00ecnh b\u1edfi th\u01b0\u01a1ng hi\u1ec7u. V\u00ec v\u1eady, n\u1ebfu b\u1ea1n l\u00e0 CEO, \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u c\u1ee7a b\u1ea1n n\u00ean l\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>\u0110\u1eb7t th\u01b0\u01a1ng hi\u1ec7u l\u00ean \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u c\u00f3 ngh\u0129a l\u00e0 d\u00e0nh th\u1eddi gian \u0111\u1ec3 t\u1eadp trung v\u00e0o nh\u1eefng g\u00ec th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u1edf quy m\u00f4 l\u1edbn, mang t\u00ednh chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n\n\n\n<p>V\u00e0 c\u00f3 m\u1ed9t \u0111i\u1ec1u b\u1ea1n c\u1ea7n bi\u1ebft \u0111\u1ec3 hi\u1ec3u l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a b\u1ea1n so v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c trong ng\u00e0nh c\u1ee7a b\u1ea1n. \u0110\u00f3 l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh \u0111\u01b0\u1ee3c t\u00ednh to\u00e1n \u0111\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn s\u1ef1 l\u1ef1a ch\u1ecdn c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 th\u00fac \u0111\u1ea9y gi\u00e1 tr\u1ecb kinh doanh l\u00e2u d\u00e0i b\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng Branding ROI.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/xay-dung-chien-luoc-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>M\u1eabu chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> [Ti\u00eau chu\u1ea9n]<\/em><\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>N\u1ebfu b\u1ea1n doanh nghi\u1ec7p mu\u1ed1n t\u0103ng \u0111\u1ea7u t\u01b0 v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00ec v\u1ec1 c\u01a1 b\u1ea3n, b\u1ea1n c\u00f3 3 h\u01b0\u1edbng \u0111i:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ol class=\"wp-block-list\"><li>C\u1ee7ng c\u1ed1 th\u00eam s\u1ee9c m\u1ea1nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p v\u1edbi m\u1ee9c gi\u00e1 hi\u1ec7n t\u1ea1i.<\/li><li>\u0110\u1ecbnh v\u1ecb l\u1ea1i th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng c\u00e1ch x\u00e2y d\u1ef1ng l\u1ea1i tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng ho\u1eb7c chuy\u1ec3n \u0111\u1ed5i tr\u1ecdng t\u00e2m sang c\u00e1c nhu c\u1ea7u hi\u1ec7n ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng.<\/li><li>Ph\u00e1 v\u1ee1 khu\u00f4n kh\u1ed5 ho\u1eb7c thay \u0111\u1ed5i ho\u00e0n to\u00e0n m\u00f4 h\u00ecnh kinh doanh (H\u00e3y ngh\u0129 \u0111\u1ebfn iPod v\u00e0 iTunes c\u1ee7a Apple v\u00e0o n\u0103m 2001 hay iPhone v\u00e0o n\u0103m 2007)<\/li><\/ol>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>T\u00e2m l\u00fd h\u1ecdc ch\u1ec9 ra r\u1eb1ng kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u1edbi c\u00f9ng c\u00e1ch m\u00e0 h\u1ecd \u0111\u00e1nh gi\u00e1 nh\u1eefng ng\u01b0\u1eddi xung quanh.<\/p>\n\n\n\n<p>H\u00e3y t\u1eadn d\u1ee5ng \u0111i\u1ec1u n\u00e0y \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u gi\u1ed1ng con ng\u01b0\u1eddi h\u01a1n, c\u00f3 c\u00e1 t\u00ednh, t\u1ea1o ra c\u00e1c k\u1ebft n\u1ed1i m\u1ea1nh m\u1ebd, l\u00e2u d\u00e0i v\u00e0 c\u00f3 \u00fd ngh\u0129a v\u1edbi kh\u00e1n gi\u1ea3. N\u00f3 cho ph\u00e9p b\u1ea1n x\u00e1c \u0111\u1ecbnh tr\u1ea3i nghi\u1ec7m c\u1ea3m x\u00fac m\u00e0 b\u1ea1n mu\u1ed1n kh\u00e1ch h\u00e0ng c\u00f3 m\u1ed7i khi h\u1ecd ti\u1ebfp x\u00fac v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/xay-dung-thuong-hieu\/tinh-cach-thuong-hieu-la-gi-lam-the-nao-de-xac-dinh-tinh-cach-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>C\u00e1ch x\u00e1c \u0111\u1ecbnh t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/em><\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0110\u1ea7u t\u01b0 v\u00e0o m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf v\u00e0 qu\u1ea3n l\u00fd t\u1ed1t l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 x\u00e2y d\u1ef1ng s\u1ef1 y\u00eau th\u00edch v\u00e0 l\u00f2ng trung th\u00e0nh c\u0169ng nh\u01b0 chuy\u1ec3n \u0111\u1ed5i doanh nghi\u1ec7p c\u1ee7a b\u1ea1n t\u1eeb doanh nghi\u1ec7p b\u00e1n h\u00e0ng thu\u1ea7n t\u00fay sang m\u1ed9t doanh nghi\u1ec7p cung c\u1ea5p tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi.<\/p>\n\n\n\n<p>M\u1ecdi ng\u01b0\u1eddi s\u1ebd lu\u00f4n tr\u1ea3 nhi\u1ec1u ti\u1ec1n h\u01a1n v\u00e0 \u0111i xa h\u01a1n \u0111\u1ec3 ti\u1ebfp t\u1ee5c trung th\u00e0nh v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u00e0 h\u1ecd bi\u1ebft v\u00e0 y\u00eau th\u00edch. T\u1ea1i sao? V\u00ec tr\u1ea3i nghi\u1ec7m c\u1ea3m x\u00fac t\u00edch c\u1ef1c, nh\u1ea5t qu\u00e1n m\u00e0 h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c khi t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u00f3.<\/p>\n\n\n\n<p>Trong g\u1ea7n 20 n\u0103m, m\u1ecdi ng\u01b0\u1eddi trong gi\u1edbi kinh doanh \u0111\u00e3 n\u00f3i r\u1eb1ng \u201ckh\u00f4ng ai b\u1ecb sa th\u1ea3i v\u00ec mua IBM\u201d. Danh ti\u1ebfng c\u1ee7a IBM m\u1ea1nh \u0111\u1ebfn n\u1ed7i ngay c\u1ea3 khi m\u1ed9t trong nh\u1eefng s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd kh\u00f4ng \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng, b\u1ea1n c\u0169ng kh\u00f4ng th\u1ec3 tr\u00e1ch v\u00ec \u0111\u00e3 ch\u1ecdn n\u00f3 trong cu\u1ed9c c\u1ea1nh tranh v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c.<\/p>\n\n\n\n<p>\u0110\u00e2y ch\u00ednh l\u00e0 \u1ea3nh h\u01b0\u1edfng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh l\u00ean b\u1ea5t c\u1ee9 doanh nghi\u1ec7p n\u00e0o cho d\u00f9 l\u00e0 B2C hay l\u00e0 B2B, v\u00e0 n\u00f3 c\u0169ng ch\u00ednh l\u00e0 b\u1eb1ng ch\u1ee9ng thuy\u1ebft ph\u1ee5c nh\u1ea5t c\u1ee7a Branding ROI &#8211; th\u01b0\u1edbc \u0111o gi\u00e1 tr\u1ecb th\u00e0nh c\u00f4ng trong vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">Suy ngh\u0129 cu\u1ed1i c\u00f9ng v\u1ec1 Branding ROI<\/h2>\n\n\n\n<p>M\u1eb7c d\u00f9 <strong>\u0111o l\u01b0\u1eddng Branding ROI<\/strong> kh\u00f4ng d\u1ec5 nh\u01b0 \u0111o l\u01b0\u1eddng nh\u01b0 m\u1ed9t chi\u1ebfn d\u1ecbch marketing, nh\u01b0ng \u0111\u1ea7u t\u01b0 v\u00e0o th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd mang l\u1ea1i gi\u00e1 tr\u1ecb \u1ed5n \u0111\u1ecbnh, l\u00e2u d\u00e0i. V\u00ec \u0111oanh nghi\u1ec7p c\u1ee7a b\u1ea1n s\u1ebd ph\u00e1t tri\u1ec3n trong nhi\u1ec1u n\u0103m, m\u00e0 kh\u00f4ng ph\u1ea3i 1 hay 2 n\u0103m.<\/p>\n\n\n\n<p>\u0110i\u1ec3m m\u1ea5u ch\u1ed1t l\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u li\u00ean t\u1ee5c gi\u00fap &#8220;t\u00edch l\u0169y s\u1ee9c m\u1ea1nh&#8221;, gi\u00fap doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n thu\u1eadn l\u1ee3i h\u01a1n ng\u00e0y qua ng\u00e0y. Vi\u1ec7c \u0111o l\u01b0\u1eddng <strong>Branding ROI<\/strong> c\u0169ng c\u1ea7n ki\u00ean tr\u00ec, v\u00e0 tr\u01b0\u1edbc h\u1ebft b\u1eaft \u0111\u1ea7u t\u1eeb vi\u1ec7c thi\u1ebft l\u1eadp n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a&nbsp;<mark>Sao Kim<\/mark>&nbsp;t\u1ea1i:<\/p>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Blog Sao Kim<\/strong><\/a>,&nbsp;<a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>C\u1ea9m Nang Sao Kim<\/strong><\/a><\/p>\n\n\n\n<p>Facebook:<mark>&nbsp;<strong><a href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\">Sao Kim Branding<\/a><\/strong><\/mark><\/p>\n\n\n\n<p>Case study Behance:&nbsp;<mark><a href=\"https:\/\/www.behance.net\/saokimbranding?tracking_source=search_users_recommended%7Csaokim%20branding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/mark><\/p>\n\n\n\n<p>#SaoKim #SaoKimBranding #BrandingROI #ROIinBranding<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Branding ROI hay ROI trong vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u v\u1ec1 Branding ROI v\u00e0 c\u00e1ch \u0111o l\u01b0\u1eddng Branding ROI.<\/p>\n","protected":false},"author":37,"featured_media":38142,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195],"tags":[],"class_list":["post-38133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cam-nang"],"acf":[],"views":203,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/38133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=38133"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/38133\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/38142"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=38133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=38133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=38133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}