{"id":38159,"date":"2022-12-21T13:36:11","date_gmt":"2022-12-21T06:36:11","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=38159"},"modified":"2022-12-21T13:45:07","modified_gmt":"2022-12-21T06:45:07","slug":"niem-tin-thuong-hieu","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/niem-tin-thuong-hieu\/","title":{"rendered":"Brand Trust: 11 C\u00e1ch x\u00e2y d\u1ef1ng Ni\u1ec1m tin th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"\n<p><em>\u0110\u1ec3 bi\u1ebft ni\u1ec1m tin th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec, t\u1ea1i sao n\u00f3 l\u1ea1i l\u00e0 t\u00e0i s\u1ea3n quan tr\u1ecdng v\u00e0 c\u00e1ch x\u00e2y d\u1ef1ng ni\u1ec1m tin th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch \u0111\u00fang \u0111\u1eafn, h\u00e3y c\u00f9ng Sao Kim theo d\u00f5i b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Brand-Trust-Cach-Xay-Dung-Niem-Tin-Thuong-Hieu.png\" alt=\"Brand Trust: C\u00e1ch x\u00e2y d\u1ef1ng ni\u1ec1m tin th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-38163\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Brand-Trust-Cach-Xay-Dung-Niem-Tin-Thuong-Hieu.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Brand-Trust-Cach-Xay-Dung-Niem-Tin-Thuong-Hieu-300x157.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Brand-Trust-Cach-Xay-Dung-Niem-Tin-Thuong-Hieu-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Ni\u1ec1m tin th\u01b0\u01a1ng hi\u1ec7u, th\u1ee9 gi\u00fap c\u00e1c doanh nghi\u1ec7p c\u00f3 \u0111\u01b0\u1ee3c c\u01a1 h\u1ed9i kinh doanh c\u0169ng nh\u01b0 l\u00e0 ph\u00f2ng tuy\u1ebfn cu\u1ed1i c\u00f9ng gi\u00fap doanh nghi\u1ec7p s\u1ed1ng s\u00f3t qua c\u00e1c cu\u1ed9c kh\u1ee7ng ho\u1ea3ng.<\/p>\n\n\n\n<p>Theo <a href=\"https:\/\/drive.google.com\/file\/d\/1y587kfIJOfgW0-PPqtrTHe45gZcX1OAr\/view?usp=share_link\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>kh\u1ea3o s\u00e1t m\u1edbi nh\u1ea5t v\u1ec1 Brand Trust<\/strong><\/a>, c\u00f3 \u0111\u1ebfn 70% ng\u01b0\u1eddi ti\u00eau d\u00f9ng cho r\u1eb1ng ni\u1ec1m tin th\u01b0\u01a1ng hi\u1ec7u ng\u00e0y c\u00e0ng quan tr\u1ecdng h\u01a1n.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">1. Ni\u1ec1m tin th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/h2>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Brand-Trust-Niem-Tin-Thuong-Hieu-La-Gi.png\" alt=\"Brand Trust l\u00e0 g\u00ec, Ni\u1ec1m tin th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec\" class=\"wp-image-38165\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Brand-Trust-Niem-Tin-Thuong-Hieu-La-Gi.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Brand-Trust-Niem-Tin-Thuong-Hieu-La-Gi-300x200.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Brand-Trust-Niem-Tin-Thuong-Hieu-La-Gi-768x512.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p><strong>Ni\u1ec1m tin th\u01b0\u01a1ng hi\u1ec7u<\/strong> (<strong>Brand trust<\/strong>) ph\u1ea3n \u00e1nh k\u1ef3 v\u1ecdng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng r\u1eb1ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c h\u00e0nh vi c\u1ee7a doanh nghi\u1ec7p ph\u00f9 h\u1ee3p v\u1edbi l\u1eddi h\u1ee9a m\u00e0 doanh nghi\u1ec7p \u0111\u00e3 n\u00f3i ra.<\/p>\n\n\n\n<p>Ni\u1ec1m tin th\u01b0\u01a1ng hi\u1ec7u l\u00e0 ph\u1ea9m ch\u1ea5t quan tr\u1ecdng nh\u1ea5t m\u00e0 b\u1ea1n c\u1ea7n ph\u00e1t tri\u1ec3n nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea7n tin t\u01b0\u1edfng r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd th\u1ef1c hi\u1ec7n \u0111\u00fang l\u1eddi h\u1ee9a trong m\u1ecdi tr\u01b0\u1eddng h\u1ee3p ho\u1eb7c h\u1ecd s\u1ebd t\u00ecm ki\u1ebfm m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>Khi \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c ni\u1ec1m tin c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, th\u01b0\u01a1ng hi\u1ec7u s\u1ebd c\u00f3 nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n t\u1eeb gia \u0111\u00ecnh, b\u1ea1n b\u00e8, \u0111\u1ed3ng nghi\u1ec7p c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>Ng\u01b0\u1ee3c l\u1ea1i, kh\u00f4ng x\u00e2y d\u1ef1ng ho\u1eb7c b\u1ea3o v\u1ec7 ni\u1ec1m tin th\u01b0\u01a1ng hi\u1ec7u s\u1ebd khi\u1ebfn ni\u1ec1m tin v\u00e0o th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a kh\u00e1ch h\u00e0ng d\u1ea7n d\u1ea7n y\u1ebfu \u0111i, v\u00e0 c\u00f3 th\u1ec3 g\u00e2y t\u1ed5n h\u1ea1i \u0111\u1ebfn danh ti\u1ebfng v\u00e0 doanh thu c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">2. T\u1ea1i sao Ni\u1ec1m tin Th\u01b0\u01a1ng hi\u1ec7u l\u1ea1i l\u00e0 t\u00e0i s\u1ea3n quan tr\u1ecdng?<\/h2>\n\n\n\n<p>Theo b\u00e1o c\u00e1o v\u1ec1 <a href=\"https:\/\/drive.google.com\/file\/d\/1y587kfIJOfgW0-PPqtrTHe45gZcX1OAr\/view?usp=share_link\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Brand Trust<\/strong><\/a> c\u1ee7a Edelman Trust Barometer cho bi\u1ebft, ni\u1ec1m tin th\u01b0\u01a1ng hi\u1ec7u ch\u01b0a bao gi\u1edd quan tr\u1ecdng \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u01b0 l\u00fac n\u00e0y:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>53% ng\u01b0\u1eddi \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t n\u00f3i r\u1eb1ng ni\u1ec1m tin th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 \u0111\u1ee9ng sau gi\u00e1 c\u1ea3 khi n\u00f3i \u0111\u1ebfn t\u00e1c nh\u00e2n quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn h\u00e0nh vi mua h\u00e0ng c\u1ee7a h\u1ecd.<\/li><li>81% cho r\u1eb1ng do c\u00e1 nh\u00e2n d\u1ec5 b\u1ecb t\u1ed5n th\u01b0\u01a1ng (v\u1ec1 s\u1ee9c kh\u1ecfe, s\u1ef1 \u1ed5n \u0111\u1ecbnh t\u00e0i ch\u00ednh v\u00e0 quy\u1ec1n ri\u00eang t\u01b0) n\u00ean ni\u1ec1m tin th\u01b0\u01a1ng hi\u1ec7u ng\u00e0y c\u00e0ng quan tr\u1ecdng h\u01a1n<\/li><li>74% cho r\u1eb1ng do t\u00e1c \u0111\u1ed9ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i v\u1edbi x\u00e3 h\u1ed9i l\u00e0 l\u00fd do khi\u1ebfn ni\u1ec1m tin th\u01b0\u01a1ng hi\u1ec7u quan tr\u1ecdng<\/li><li>46% n\u00f3i r\u1eb1ng h\u1ecd tin t\u01b0\u1edfng h\u1ea7u h\u1ebft c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u00e0 h\u1ecd mua v\u00e0 s\u1eed d\u1ee5ng &#8211; con s\u1ed1 n\u00e0y t\u0103ng 12% so v\u1edbi c\u00f9ng k\u1ef3.<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>V\u00e0 ch\u1eafc ch\u1eafn kh\u00f4ng ai ph\u1ea3n \u0111\u1ed1i khi n\u00f3i r\u1eb1ng: &#8220;Quan h\u1ec7 h\u1ee3p t\u00e1c b\u1eaft \u0111\u1ea7u v\u00e0 duy tr\u00ec khi c\u00e1c b\u00ean c\u00f2n tin t\u01b0\u1edfng l\u1eabn nhau&#8221;.<\/p>\n\n\n\n<p>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u0169ng v\u1eady. H\u1ecd mua s\u1ea3n ph\u1ea9m v\u00ec h\u1ecd tin t\u01b0\u1edfng v\u00e0o s\u1ea3n ph\u1ea9m, tin t\u01b0\u1edfng v\u00e0o th\u01b0\u01a1ng hi\u1ec7u h\u1ecd l\u1ef1a ch\u1ecdn, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi c\u00e1c l\u0129nh v\u1ef1c d\u1ec5 g\u00e2y t\u1ed5n th\u01b0\u01a1ng nh\u01b0 s\u1ee9c kh\u1ecfe, t\u00e0i ch\u00ednh&#8230;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">2.1. Ni\u1ec1m tin th\u01b0\u01a1ng hi\u1ec7u ng\u00e0y c\u00e0ng tr\u1edf n\u00ean quan tr\u1ecdng<\/h3>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Niem-Tin-Thuong-Hieu-Ngay-Cang-Quan-Trong-Hon.png\" alt=\"\" class=\"wp-image-38168\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Niem-Tin-Thuong-Hieu-Ngay-Cang-Quan-Trong-Hon.png 960w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Niem-Tin-Thuong-Hieu-Ngay-Cang-Quan-Trong-Hon-300x169.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Niem-Tin-Thuong-Hieu-Ngay-Cang-Quan-Trong-Hon-768x432.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<p>Do h\u1eadu qu\u1ea3 c\u1ee7a c\u00e1c cu\u1ed9c kh\u1ee7ng ho\u1ea3ng to\u00e0n c\u1ea7u, gi\u1edd \u0111\u00e2y, m\u1ecdi ng\u01b0\u1eddi mong \u0111\u1ee3i c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ee9ng v\u1eefng v\u00e0 \u1ee7ng h\u1ed9 s\u1ef1 \u0111\u1ed5i m\u1edbi, th\u00fac \u0111\u1ea9y ni\u1ec1m tin, v\u00e0 s\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd \u0111\u1ec3 ph\u00e1t tri\u1ec3n x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<p><em>&#8220;C\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e1ng tin c\u1eady hi\u1ec7n \u0111ang s\u1ed1ng \u1edf giao \u0111i\u1ec3m c\u1ee7a c\u00e1 nh\u00e2n v\u00e0 x\u00e3 h\u1ed9i, l\u1eddi n\u00f3i v\u00e0 h\u00e0nh \u0111\u1ed9ng.&#8221;<\/em><\/p>\n\n\n\n<p>C\u00e1c chuy\u00ean gia cho r\u1eb1ng trong b\u1ed1i c\u1ea3nh hi\u1ec7n nay, m\u1ecdi ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm nh\u1eefng \u0111i\u1ec1u trung th\u1ef1c v\u00e0 ch\u00ednh tr\u1ef1c. V\u00e0 h\u1ecd th\u1ef1c s\u1ef1 r\u1ea5t d\u1ec5 ki\u1ec3m ch\u1ee9ng th\u00f4ng qua c\u00e1c th\u00f4ng tin tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, internet.<\/p>\n\n\n\n<p>Do \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i suy ngh\u0129 th\u1ea5u \u0111\u00e1o v\u00e0 \u201ch\u00e3y b\u1eaft \u0111\u1ea7u tr\u00f2 chuy\u1ec7n\u201d b\u1eb1ng h\u00e0nh \u0111\u1ed9ng.<\/p>\n\n\n\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, tr\u00e1ch nhi\u1ec7m c\u1ee7a m\u1ed9t doanh nghi\u1ec7p l\u00e0 l\u00e0m nh\u1eefng \u0111i\u1ec1u t\u1ed1t \u0111\u1eb9p cho th\u1ebf gi\u1edbi, ph\u1ea3i th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c t\u00ednh nh\u00e2n v\u0103n v\u00e0 ch\u00e2n th\u1ef1c h\u01a1n bao gi\u1edd h\u1ebft.<\/p>\n\n\n\n<p>\u0110\u1ed3ng th\u1eddi, th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng n\u00ean mong \u0111\u1ee3i c\u00f3 k\u1ebft qu\u1ea3 ngay l\u1eadp t\u1ee9c m\u00e0 h\u00e3y l\u00ean k\u1ebf ho\u1ea1ch cho c\u00e1c m\u1ee5c ti\u00eau ng\u1eafn h\u1ea1n v\u00e0 c\u00e1c m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n.<\/p>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: Th\u1ec3 hi\u1ec7n <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/csr-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i c\u1ee7a doanh nghi\u1ec7p<\/strong><\/a> ph\u1ea3i hi\u1ec3u r\u00f5 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">2.2. L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng ni\u1ec1m tin th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>Nghi\u00ean c\u1ee9u c\u1ee7a Edelman c\u0169ng nh\u1ea5n m\u1ea1nh r\u1eb1ng <strong>ni\u1ec1m tin l\u00e0m n\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/strong>. M\u1ed9t khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng tin t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u th\u00ec h\u1ecd s\u1ebd \u0111\u1ec1n \u0111\u00e1p b\u1eb1ng l\u00f2ng trung th\u00e0nh, s\u1ef1 g\u1eafn b\u00f3 v\u00e0 s\u1ef1 \u1ee7ng h\u1ed9.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Niem-Tin-Thuong-Hieu-Cao-Hon-Long-Trung-Thanh-Cao-Hon.png\" alt=\"\" class=\"wp-image-38169\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Niem-Tin-Thuong-Hieu-Cao-Hon-Long-Trung-Thanh-Cao-Hon.png 960w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Niem-Tin-Thuong-Hieu-Cao-Hon-Long-Trung-Thanh-Cao-Hon-300x169.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Niem-Tin-Thuong-Hieu-Cao-Hon-Long-Trung-Thanh-Cao-Hon-768x432.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Ni\u1ec1m tin th\u01b0\u01a1ng hi\u1ec7u nhi\u1ec1u h\u01a1n, l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u cao h\u01a1n<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Niem-Tin-Thuong-Hieu-Cao-Hon-Nhan-Duoc-Ung-Ho-Cao-Hon.png\" alt=\"Ni\u1ec1m tin th\u01b0\u01a1ng hi\u1ec7u nhi\u1ec1u h\u01a1n, nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u \u1ee7ng h\u1ed9 h\u01a1n\" class=\"wp-image-38171\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Niem-Tin-Thuong-Hieu-Cao-Hon-Nhan-Duoc-Ung-Ho-Cao-Hon.png 960w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Niem-Tin-Thuong-Hieu-Cao-Hon-Nhan-Duoc-Ung-Ho-Cao-Hon-300x169.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Niem-Tin-Thuong-Hieu-Cao-Hon-Nhan-Duoc-Ung-Ho-Cao-Hon-768x432.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Ni\u1ec1m tin th\u01b0\u01a1ng hi\u1ec7u nhi\u1ec1u h\u01a1n, nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u \u1ee7ng h\u1ed9 h\u01a1n<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Niem-Tin-Thuong-Hieu-Cao-Hon-Tuong-Tac-Cao-Hon.png\" alt=\"Ni\u1ec1m tin th\u01b0\u01a1ng hi\u1ec7u nhi\u1ec1u h\u01a1n, nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u t\u01b0\u01a1ng t\u00e1c h\u01a1n\" class=\"wp-image-38172\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Niem-Tin-Thuong-Hieu-Cao-Hon-Tuong-Tac-Cao-Hon.png 960w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Niem-Tin-Thuong-Hieu-Cao-Hon-Tuong-Tac-Cao-Hon-300x169.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Niem-Tin-Thuong-Hieu-Cao-Hon-Tuong-Tac-Cao-Hon-768x432.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">Ni\u1ec1m tin th\u01b0\u01a1ng hi\u1ec7u nhi\u1ec1u h\u01a1n, nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u t\u01b0\u01a1ng t\u00e1c h\u01a1n<\/p>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi l\u00f2ng trung th\u00e0nh, 75% nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u0111\u1ed9 tin t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u cao cho bi\u1ebft:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>H\u1ecd s\u1ebd mua s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, ngay c\u1ea3 khi \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 s\u1ea3n ph\u1ea9m r\u1ebb nh\u1ea5t.<\/li><li>\u0110\u00f3 l\u00e0 th\u01b0\u01a1ng hi\u1ec7u duy nh\u1ea5t (c\u1ee7a s\u1ea3n ph\u1ea9m n\u00e0y) m\u00e0 h\u1ecd s\u1ebd mua.<\/li><li>H\u1ecd r\u1ea5t h\u1ee9ng th\u00fa trong vi\u1ec7c t\u00ecm hi\u1ec3u v\u00e0 mua s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi s\u1ef1 g\u1eafn b\u00f3, 60% nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u0111\u1ed9 tin t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u cao cho bi\u1ebft:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>H\u1ecd tho\u1ea3i m\u00e1i chia s\u1ebb th\u00f4ng tin c\u00e1 nh\u00e2n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/li><li>H\u1ecd ch\u00fa \u00fd \u0111\u1ebfn qu\u1ea3ng c\u00e1o v\u00e0 truy\u1ec1n th\u00f4ng ti\u1ebfp th\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi s\u1ef1 \u1ee7ng h\u1ed9, 78% nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u0111\u1ed9 tin t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u cao cho bi\u1ebft:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>H\u1ecd c\u00f3 th\u1ec3 s\u1ebd chia s\u1ebb ho\u1eb7c \u0111\u0103ng l\u1ea1i n\u1ed9i dung v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c chia s\u1ebb tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/li><li>H\u1ecd s\u1ebd gi\u1edbi thi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u cho nh\u1eefng ng\u01b0\u1eddi kh\u00e1c.<\/li><li>H\u1ecd s\u1ebd b\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u tr\u01b0\u1edbc nh\u1eefng l\u1eddi ch\u1ec9 tr\u00edch.<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/brand-loyalty\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Brand Loyalty<\/strong><\/a> (l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u)<\/em><\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">3. 11 C\u00e1ch x\u00e2y d\u1ef1ng ni\u1ec1m tin th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Brand-Trust-Cach-Xay-Dung-Niem-Tin-Thuong-Hieu-La-Gi.png\" alt=\"\" class=\"wp-image-38166\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Brand-Trust-Cach-Xay-Dung-Niem-Tin-Thuong-Hieu-La-Gi.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Brand-Trust-Cach-Xay-Dung-Niem-Tin-Thuong-Hieu-La-Gi-300x200.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Brand-Trust-Cach-Xay-Dung-Niem-Tin-Thuong-Hieu-La-Gi-768x512.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>C\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng, ni\u1ec1m tin th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c c\u00e1ch c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e2y d\u1ef1ng ni\u1ec1m tin th\u01b0\u01a1ng hi\u1ec7u trong l\u00f2ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">3.1. Theo d\u00f5i m\u1ee5c ti\u00eau c\u1ee7a ni\u1ec1m tin th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>Tr\u01b0\u1edbc ti\u00ean, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau ni\u1ec1m tin th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec v\u00e0 c\u00e1ch \u0111o l\u01b0\u1eddng ch\u00fang.<\/p>\n\n\n\n<p>Sao Kim g\u1ee3i \u00fd s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 \u0111\u01a1n gi\u1ea3n nh\u01b0 <a href=\"https:\/\/www.google.com\/alerts?hl=vi\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Google Alerts<\/strong><\/a> \u0111\u1ec3 theo d\u00f5i c\u00e1c t\u1eeb kh\u00f3a th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 social listening b\u1ea5t k\u1ef3 \u0111\u1ec3 theo d\u00f5i c\u00e1c ph\u1ea3n h\u1ed3i, c\u00e1c nh\u1eadn x\u00e9t, s\u1eafc th\u00e1i c\u1ea3m x\u00fac c\u1ee7a m\u1ecdi ng\u01b0\u1eddi v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, c\u00f3 th\u1ec3 theo d\u00f5i c\u00e1c trang web \u0111\u00e1nh gi\u00e1 c\u00f3 li\u00ean quan nh\u01b0 Google My Business, \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m, \u0111\u00e1nh gi\u00e1 app. Ho\u1eb7c th\u1ef1c hi\u1ec7n c\u00e1c kh\u1ea3o s\u00e1t \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin v\u1ec1 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">3.2. B\u1ed5 nhi\u1ec7m nh\u00e0 qu\u1ea3n l\u00fd ni\u1ec1m tin th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>T\u00f9y thu\u1ed9c v\u00e0o quy m\u00f4 t\u1ed5 ch\u1ee9c, vi\u1ec7c b\u1ed5 nhi\u1ec7m m\u1ed9t ng\u01b0\u1eddi qu\u1ea3n l\u00fd vi\u1ec7c x\u00e2y d\u1ef1ng ni\u1ec1m tin th\u01b0\u01a1ng hi\u1ec7u (ho\u1eb7c c\u00f3 th\u1ec3 l\u00e0 ng\u01b0\u1eddi \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u) l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft.<\/p>\n\n\n\n<p>V\u1ecb tr\u00ed n\u00e0y ch\u1ecbu tr\u00e1ch nhi\u1ec7m n\u00eau ra t\u1ea7m nh\u00ecn v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u0169ng nh\u01b0 c\u00e1ch l\u1eadp k\u1ebf ho\u1ea1ch x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 l\u00f2ng trung th\u00e0nh.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">3.3. C\u00f3 s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 \u0111\u00e1ng tin c\u1eady<\/h3>\n\n\n\n<p>Vi\u1ec7c cung c\u1ea5p s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p ho\u1eb7c d\u1ecbch v\u1ee5 k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng ch\u1eafc ch\u1eafn s\u1ebd g\u00e2y h\u1ea1i nhi\u1ec1u h\u01a1n l\u1ee3i. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao vi\u1ec7c \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u00e1ng tin c\u1eady l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft.<\/p>\n\n\n\n<p>\u0110\u1ec3 tr\u00e1nh nh\u1eefng sai l\u1ea7m \u0111\u00e1ng ti\u1ebfc, b\u1ea1n c\u00f3 th\u1ec3 ch\u1ea1y ch\u01b0\u01a1ng tr\u00ecnh th\u1eed nghi\u1ec7m \u0111\u1ec3 nh\u1eadn ph\u1ea3n h\u1ed3i c\u1ee7a c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau tr\u01b0\u1edbc khi ra m\u1eaft s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 ch\u00ednh th\u1ee9c.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">3.4. Duy tr\u00ec t\u00ednh nh\u1ea5t qu\u00e1n th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i nh\u1ea5t qu\u00e1n trong h\u00e0nh \u0111\u1ed9ng v\u00e0 l\u1eddi n\u00f3i, bao g\u1ed3m c\u1ea3 m\u00e0u s\u1eafc, logo, b\u1ed9 nh\u1eadn di\u1ec7n, \u200b\u200bl\u1ed1i di\u1ec5n \u0111\u1ea1t v\u00e0 ph\u1ea9m ch\u1ea5t th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/brand-identity-bo-nhan-dien-thuong-hieu.jpg\" alt=\"B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n, \u1ea5n t\u01b0\u1ee3ng\" class=\"wp-image-33373\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/brand-identity-bo-nhan-dien-thuong-hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/brand-identity-bo-nhan-dien-thuong-hieu-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/brand-identity-bo-nhan-dien-thuong-hieu-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>T\u00ednh nh\u1ea5t qu\u00e1n th\u01b0\u01a1ng hi\u1ec7u s\u1ebd gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u1eefng ch\u1eafc v\u1edbi kh\u00e1n gi\u1ea3 c\u0169ng nh\u01b0 n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e6efff\"><em>Xem ngay: G\u00f3i <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/bo-nhan-dien-thuong-hieu-cong-ty\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a>, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u \u1ea5n t\u01b0\u1ee3ng, nh\u1ea5t qu\u00e1n.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">3.5. X\u00e1c th\u1ef1c th\u00f4ng qua c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>C\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 qu\u00e1 tr\u00ecnh t\u1ea1o ra m\u1ed9t c\u00e2u chuy\u1ec7n h\u1ea5p d\u1eabn xung quanh th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1n gi\u1ea3 m\u1ee5c ti\u00eau. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00e0 ai v\u00e0 b\u1ea1n \u0111\u1ea1i di\u1ec7n cho \u0111i\u1ec1u g\u00ec &#8211; gi\u00e1 tr\u1ecb, m\u1ee5c ti\u00eau v\u00e0 v\u0103n h\u00f3a.<\/p>\n\n\n\n<p>V\u00ec v\u1eady, b\u1ea1n c\u1ea7n c\u1ea3i thi\u1ec7n v\u1ec1 m\u1eb7t h\u00ecnh \u1ea3nh, c\u1ea3m nh\u1eadn v\u00e0 \u00e2m thanh ch\u00e2n th\u1ef1c cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. Sau \u0111\u00e2y l\u00e0 nh\u1eefng \u0111i\u1ec1u n\u00ean l\u01b0u \u00fd khi th\u1ef1c hi\u1ec7n:<\/p>\n\n\n\n<p>Cung c\u1ea5p n\u1ed9i dung x\u00e1c th\u1ef1c:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Gi\u1eef cho n\u1ed9i dung c\u00f3 t\u00ednh tr\u00f2 chuy\u1ec7n \u0111\u1ec3 th\u00f4ng \u0111i\u1ec7p ph\u1ea3n \u00e1nh nh\u1eefng con ng\u01b0\u1eddi th\u1ef1c \u0111\u1eb1ng sau th\u01b0\u01a1ng hi\u1ec7u.<\/li><li>T\u1ea1o n\u1ed9i dung chuy\u00ean s\u00e2u, h\u1ea5p d\u1eabn v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ec3 nu\u00f4i d\u01b0\u1ee1ng ni\u1ec1m tin v\u00e0o th\u01b0\u01a1ng hi\u1ec7u.<\/li><li>T\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n ph\u00e1t tr\u1ef1c ti\u1ebfp \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u00e0 \u0111\u1eb7t c\u00e2u h\u1ecfi.<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Chia s\u1ebb c\u00e1c ngu\u1ed3n c\u00f3 li\u00ean quan v\u00e0 \u0111\u00e1ng tin c\u1eady:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Li\u00ean k\u1ebft \u0111\u1ebfn c\u00e1c ngu\u1ed3n theo h\u01b0\u1edbng d\u1eef li\u1ec7u c\u00f3 li\u00ean quan v\u00e0 \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao trong n\u1ed9i dung.<\/li><li>Tham kh\u1ea3o c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o t\u01b0 t\u01b0\u1edfng trong ng\u00e0nh v\u1ec1 n\u1ed9i dung \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ecdn l\u1ecdc v\u00e0 bi\u00ean t\u1eadp.<\/li><li>S\u1eed d\u1ee5ng c\u00e1c li\u00ean k\u1ebft c\u00f3 th\u01b0\u01a1ng hi\u1ec7u tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Khuy\u1ebfn kh\u00edch n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng k\u1ec3 c\u00e2u chuy\u1ec7n c\u1ee7a h\u1ecd v\u00e0 chia s\u1ebb tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng trong ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb.<\/li><li>92% ng\u01b0\u1eddi ti\u00eau d\u00f9ng tin t\u01b0\u1edfng c\u00e1c \u0111\u1ec1 xu\u1ea5t c\u1ee7a ng\u01b0\u1eddi kh\u00e1c \u0111\u1ed1i v\u1edbi n\u1ed9i dung \u0111\u1ecbnh h\u01b0\u1edbng th\u01b0\u01a1ng hi\u1ec7u.<\/li><li>83% ng\u01b0\u1eddi ti\u00eau d\u00f9ng tin t\u01b0\u1edfng l\u1eddi gi\u1edbi thi\u1ec7u c\u1ee7a b\u1ea1n b\u00e8 v\u00e0 gia \u0111\u00ecnh h\u01a1n nh\u1eefng l\u1eddi qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m.<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>S\u1eed d\u1ee5ng truy\u1ec1n th\u00f4ng lan truy\u1ec1n v\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>G\u1ea7n 70% ng\u01b0\u1eddi ti\u00eau d\u00f9ng cho bi\u1ebft h\u1ecd th\u01b0\u1eddng ch\u1eb7n qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m, v\u00ec v\u1eady h\u00e3y t\u1eadp trung v\u00e0o truy\u1ec1n th\u00f4ng lan truy\u1ec1n h\u01a1n l\u00e0 qu\u1ea3ng c\u00e1o tr\u1ef1c di\u1ec7n.<\/li><li>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng tin t\u01b0\u1edfng n\u1ed9i dung t\u1eeb c\u00e1c chuy\u00ean gia trong doanh nghi\u1ec7p.<\/li><li>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng tin t\u01b0\u1edfng nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng h\u01a1n n\u1ed9i dung \u0111\u1ecbnh h\u01b0\u1edbng th\u01b0\u01a1ng hi\u1ec7u, v\u00ec v\u1eady h\u00e3y c\u00e2n nh\u1eafc vi\u1ec7c thu\u00ea ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn ho\u1eb7c trong m\u1ed9t nh\u00f3m nh\u1ecf \u0111\u1ec3 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng tin.<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">3.6. Cung c\u1ea5p tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng nh\u1ea5t qu\u00e1n<\/h3>\n\n\n\n<p>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n mong mu\u1ed1n c\u00f3 tr\u1ea3i nghi\u1ec7m t\u1ed1t khi s\u1eed d\u1ee5ng b\u1ea5t k\u1ef3 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 n\u00e0o. H\u1ecd mu\u1ed1n c\u00f3 m\u1ed1i quan h\u1ec7 th\u00e2n thi\u1ebft v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ti\u1ebfp x\u00fac gi\u1eefa con ng\u01b0\u1eddi v\u1edbi nhau ch\u1ee9 kh\u00f4ng ph\u1ea3i s\u1ef1 t\u00e1ch l\u1ebb.<\/p>\n\n\n\n<p>V\u00ec v\u1eady, \u0111\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c ni\u1ec1m tin th\u01b0\u01a1ng hi\u1ec7u, b\u1ea1n n\u00ean cho h\u1ecd s\u1ef1 tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi doanh nghi\u1ec7p, nhanh ch\u00f3ng gi\u1ea3i \u0111\u00e1p c\u00e1c th\u1eafc m\u1eafc v\u00e0 lu\u00f4n gi\u1eef nguy\u00ean t\u1eafc \u201cl\u1eddi n\u00f3i \u0111i \u0111\u00f4i v\u1edbi h\u00e0nh \u0111\u1ed9ng\u201d.<\/p>\n\n\n\n<p>Theo <a href=\"https:\/\/drive.google.com\/file\/d\/1VQOaaDkXCdnHxc7M21KVgk2AW39vEjrh\/view?usp=share_link\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>kh\u1ea3o s\u00e1t c\u1ee7a PwC<\/strong><\/a>, m\u1ecdi ng\u01b0\u1eddi ng\u00e0y c\u00e0ng trung th\u00e0nh v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n cung c\u1ea5p gi\u00e1 tr\u1ecb \u0111\u1eb7c bi\u1ec7t m\u00e0 kh\u00f4ng c\u00f3 s\u1ef1 va ch\u1ea1m ho\u1eb7c c\u0103ng th\u1eb3ng nh\u1ecf nh\u1ea5t. C\u00f3 73% ng\u01b0\u1eddi d\u00f9ng \u0111\u1ed3ng \u00fd r\u1eb1ng tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/trai-nghiem-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/strong><\/a><\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">3.7. L\u1ea5y \u00fd ki\u1ebfn \u200b\u200bkh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n<p>B\u1ea1n ph\u1ea3i ti\u1ebfp t\u1ee5c tr\u00f2 chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng sau khi h\u1ecd \u0111\u00e3 mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. Vi\u1ec7c t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap b\u1ea1n h\u1ed7 tr\u1ee3 \u0111\u01b0\u1ee3c cho h\u1ecd v\u00e0 x\u00e2y d\u1ef1ng \u0111\u1ed9 tin t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u s\u00e2u s\u1eafc h\u01a1n.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"629\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/Trai-Nghiem-Khach-Hang-Danh-Gia-Chi-So-NPS-1.jpg\" alt=\"\u0110o l\u01b0\u1eddng ch\u1ec9 s\u1ed1 ng\u01b0\u1eddi \u1ee7ng h\u1ed9 NPS\" class=\"wp-image-31104\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/Trai-Nghiem-Khach-Hang-Danh-Gia-Chi-So-NPS-1.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/Trai-Nghiem-Khach-Hang-Danh-Gia-Chi-So-NPS-1-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/05\/Trai-Nghiem-Khach-Hang-Danh-Gia-Chi-So-NPS-1-768x403.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Kh\u00e1ch h\u00e0ng s\u1ebd c\u1ea3m th\u1ea5y c\u00f3 gi\u00e1 tr\u1ecb h\u01a1n v\u00e0 trung th\u00e0nh h\u01a1n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 d\u00e0nh th\u1eddi gian \u0111\u1ec3 l\u1eafng nghe h\u1ecd, khi \u0111\u00f3 h\u1ecd s\u1eb5n s\u00e0ng tin t\u01b0\u1edfng doanh nghi\u1ec7p v\u00e0 gi\u1edbi thi\u1ec7u \u0111\u1ebfn b\u1ea1n b\u00e8 ng\u01b0\u1eddi th\u00e2n c\u1ee7a h\u1ecd n\u1ebfu c\u00f3 tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c.<\/p>\n\n\n\n<p>T\u1ea1i Sao Kim, ch\u00fang t\u00f4i c\u0169ng r\u1ea5t coi tr\u1ecdng vi\u1ec7c giao ti\u1ebfp th\u01b0\u1eddng xuy\u00ean v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 x\u00e2y d\u1ef1ng ni\u1ec1m tin, hi\u1ec3u r\u00f5 nhau h\u01a1n, c\u00f9ng trao \u0111\u1ed5i h\u01b0\u1edbng t\u1edbi k\u1ebft qu\u1ea3 \u0110\u1ed1i t\u00e1c Win &#8211; Kh\u00e1ch h\u00e0ng c\u1ee7a \u0111\u1ed1i t\u00e1c Win &#8211; Sao Kim Win.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">3.8. T\u1eadp trung v\u00e0o quan h\u1ec7 kh\u00e1ch h\u00e0ng h\u01a1n l\u00e0 doanh thu<\/h3>\n\n\n\n<p><em>\u0110i\u1ec1u g\u00ec quan tr\u1ecdng h\u01a1n &#8211; m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng hay doanh thu?<\/em><\/p>\n\n\n\n<p>V\u1ec1 b\u1ea3n ch\u1ea5t, c\u1ea3 hai \u0111i\u1ec1u n\u00e0y \u0111\u1ec1u quan tr\u1ecdng v\u00e0 lu\u00f4n song h\u00e0nh c\u00f9ng nhau.<\/p>\n\n\n\n<p>N\u1ebfu x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng v\u1edbi kh\u00e1ch h\u00e0ng, kh\u00e1ch h\u00e0ng s\u1ebd tr\u1edf th\u00e0nh ng\u01b0\u1eddi h\u00e2m m\u1ed9 l\u1edbn nh\u1ea5t v\u00e0 gi\u1edbi thi\u1ec7u doanh nghi\u1ec7p c\u1ee7a b\u1ea1n v\u1edbi b\u1ea1n b\u00e8 v\u00e0 \u0111\u1ed3ng nghi\u1ec7p c\u1ee7a h\u1ecd, t\u1eeb \u0111\u00f3 mang l\u1ea1i nhi\u1ec1u doanh thu h\u01a1n.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">3.9. \u0110\u1ec1 cao s\u1ef1 trung th\u1ef1c v\u00e0 minh b\u1ea1ch<\/h3>\n\n\n\n<p>M\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u mong mu\u1ed1n c\u00e1c doanh nghi\u1ec7p trung th\u1ef1c v\u00e0 minh b\u1ea1ch v\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 h\u00e0nh \u0111\u1ed9ng c\u1ee7a m\u00ecnh.&nbsp;<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 ch\u1ee9ng t\u1ecf s\u1ef1 trung th\u1ef1c c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch t\u1eeb ch\u1ed1i nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n v\u00e0 th\u1eb3ng th\u1eafn n\u00f3i r\u1eb1ng \u201cXin l\u1ed7i, v\u1edbi nhu c\u1ea7u hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n, ch\u00fang t\u00f4i kh\u00f4ng c\u00f3 s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p nh\u1ea5t. B\u1ea1n c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc th\u01b0\u01a1ng hi\u1ec7u &#8230;..?\u201d<\/p>\n\n\n\n<p>S\u1ef1 trung th\u1ef1c \u0111\u00f3 s\u1ebd t\u1ea1o \u1ea5n t\u01b0\u1ee3ng l\u00e2u d\u00e0i.<\/p>\n\n\n\n<p>Trong m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Neilsen, 94% ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed3ng \u00fd r\u1eb1ng \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 s\u1ef1 minh b\u1ea1ch c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>M\u1ed9t c\u00e1ch kh\u00e1c n\u1eefa l\u00e0 cho kh\u00e1ch h\u00e0ng tr\u1ef1c ti\u1ebfp tr\u1ea3i nghi\u1ec7m v\u0103n h\u00f3a c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>T\u1ed5 ch\u1ee9c 1 ng\u00e0y tr\u1ea3i nghi\u1ec7m t\u1ea1i tr\u1ee5 s\u1edf doanh nghi\u1ec7p<\/li><li>T\u1ed5 ch\u1ee9c c\u00e1c bu\u1ed5i h\u1ecfi \u0111\u00e1p tr\u1ef1c ti\u1ebfp tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/li><li>Khuy\u1ebfn kh\u00edch nh\u00e2n vi\u00ean livestream t\u1ea1i n\u01a1i l\u00e0m vi\u1ec7c<\/li><li>&#8230;<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">3.10. X\u00e2y d\u1ef1ng b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i<\/h3>\n\n\n\n<p>B\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i d\u01b0\u1edbi d\u1ea1ng c\u00e1c \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c v\u00e0 l\u1eddi ch\u1ee9ng th\u1ef1c c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi mua h\u00e0ng m\u1edbi. Nh\u01b0 \u0111\u00e3 l\u01b0u \u00fd tr\u01b0\u1edbc \u0111\u00f3, kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng c\u00e1c \u00fd ki\u1ebfn \u200b\u200bv\u00e0 \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng kh\u00e1c h\u01a1n l\u00e0 n\u1ed9i dung c\u1ee7a ch\u00ednh doanh nghi\u1ec7p t\u1ea1o ra.<\/p>\n\n\n\n<p>Theo <a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>BrightLocal<\/strong><\/a>, trung b\u00ecnh ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ecdc 10 b\u00e0i \u0111\u00e1nh gi\u00e1 tr\u01b0\u1edbc khi tin t\u01b0\u1edfng v\u00e0o m\u1ed9t doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, 77% ng\u01b0\u1eddi ti\u00eau d\u00f9ng lu\u00f4n t\u00ecm \u0111\u1ecdc th\u00f4ng tin v\u1ec1 c\u00e1c b\u00e0i \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn khi t\u00ecm ki\u1ebfm doanh nghi\u1ec7p n\u00e0o \u0111\u00f3, v\u00ec v\u1eady \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 l\u1ef1a ch\u1ecdn c\u00e1c trang web ph\u00f9 h\u1ee3p, li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-black-color has-text-color wp-block-heading\">Khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng \u0111\u01b0a ra \u0111\u00e1nh gi\u00e1<\/h4>\n\n\n\n<p>B\u1eb1ng c\u00e1ch khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng \u0111\u01b0a ra \u0111\u00e1nh gi\u00e1 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n ch\u1ee9ng t\u1ecf b\u1ea1n quan t\u00e2m \u0111\u1ebfn suy ngh\u0129 c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 tin t\u01b0\u1edfng v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>Theo Neil Bayton t\u1eeb Trustpilot:<\/p>\n\n\n\n<p><em>\u0110\u00e1nh gi\u00e1 (t\u1eeb m\u1ed9t ngu\u1ed3n \u0111\u00e1ng tin c\u1eady) l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c l\u00f2ng tin t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ec1m n\u0103ng. Khi k\u1ebft h\u1ee3p s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 v\u1edbi b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i, ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd h\u01b0\u1edfng \u1ee9ng.<\/em><\/p>\n\n\n\n<p>Tr\u01b0\u1edbc khi mua h\u00e0ng, ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd ki\u1ec3m tra xem th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 nh\u01b0 th\u1ebf n\u00e0o tr\u00ean c\u00e1c trang web. N\u1ebfu th\u1ea5y \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cao, kh\u1ea3 n\u0103ng h\u1ecd mua h\u00e0ng s\u1ebd cao h\u01a1n.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-black-color has-text-color wp-block-heading\">Tr\u1ea3 l\u1eddi ph\u1ea3n h\u1ed3i ti\u00eau c\u1ef1c<\/h4>\n\n\n\n<p>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng \u0111\u1ecdc c\u00e1c ph\u1ea3n h\u1ed3i ti\u00eau c\u1ef1c, \u0111\u1ecdc c\u00e1c \u0111\u00e1nh gi\u00e1 1 sao, 2 sao. H\u1ecd hi\u1ebfm khi tin t\u01b0\u1edfng c\u00e1c \u0111\u00e1nh gi\u00e1 4 sao, 5 sao.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, kh\u00f4ng doanh nghi\u1ec7p n\u00e0o tr\u00e1nh kh\u1ecfi vi\u1ec7c b\u1ecb \u0111\u00e1nh gi\u00e1 x\u1ea5u, ph\u1ea3n h\u1ed3i mang t\u00ednh ti\u00eau c\u1ef1c.<\/p>\n\n\n\n<p>V\u00ec v\u1eady, b\u1ea1n c\u1ea7n cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1ea5y c\u00e1ch b\u1ea1n x\u1eed l\u00fd c\u00e1c ph\u1ea3n h\u1ed3i x\u1ea5u nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n\n\n\n<p>Ngay c\u1ea3 khi \u0111\u00f3 l\u00e0 l\u1ed7i t\u1eeb ch\u00ednh doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, b\u1ea1n v\u1eabn c\u00f3 c\u01a1 h\u1ed9i tr\u1ea3 l\u1eddi minh b\u1ea1ch v\u00e0 bi\u1ebfn n\u00f3 th\u00e0nh t\u00ecnh hu\u1ed1ng t\u00edch c\u1ef1c.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-black-color has-text-color wp-block-heading\">T\u0103ng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/h4>\n\n\n\n<p>Gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 gi\u00e1 tr\u1ecb ho\u1eb7c t\u1ea7m quan tr\u1ecdng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1eadn th\u1ee9c v\u00e0 l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 x\u00e2y d\u1ef1ng ni\u1ec1m tin th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>\u0110\u1ec3 t\u0103ng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh chuy\u00ean s\u00e2u v\u1ec1 nh\u1eefng kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft v\u00e0 \u0111\u0103ng b\u00e0i v\u1ec1 h\u1ecd tr\u00ean trang web ho\u1eb7c chia s\u1ebb v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">3.11. \u0110\u1ea3m b\u1ea3o th\u01b0\u01a1ng hi\u1ec7u h\u00e0nh \u0111\u1ed9ng c\u00f3 tr\u00e1ch nhi\u1ec7m<\/h3>\n\n\n\n<p>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng mong \u0111\u1ee3i c\u00e1c c\u00f4ng ty c\u00f3 tr\u00e1ch nhi\u1ec7m \u0111\u1ed1i v\u1edbi x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<p>Cho d\u00f9 b\u1ea1n \u0111ang gi\u1ea3m l\u01b0\u1ee3ng kh\u00ed th\u1ea3i carbon, \u1ee9ng ph\u00f3 v\u1edbi \u0111\u1ea1i d\u1ecbch to\u00e0n c\u1ea7u hay \u1ee7ng h\u1ed9 b\u00ecnh \u0111\u1eb3ng ch\u1ee7ng t\u1ed9c, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i h\u00e0nh \u0111\u1ed9ng nh\u01b0 l\u1eddi n\u00f3i \u0111\u1ec3 tr\u00e1nh b\u1ecb coi l\u00e0 k\u1ebb b\u00f3c l\u1ed9t ho\u1eb7c c\u01a1 h\u1ed9i.<\/p>\n\n\n\n<p>N\u00f3i c\u00e1ch kh\u00e1c, b\u1ea1n c\u1ea7n ph\u1ea3i gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a ri\u00eang m\u00ecnh v\u00e0 \u201cn\u00f3i l\u00e0 l\u00e0m\u201d h\u01a1n l\u00e0 n\u00f3i nh\u1eefng l\u1eddi v\u00f4 ngh\u0129a.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">T\u00f3m l\u1ea1i v\u1ec1 Ni\u1ec1m tin th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p>Ng\u00e0y nay, <strong>ni\u1ec1m tin th\u01b0\u01a1ng hi\u1ec7u<\/strong> \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft.<\/p>\n\n\n\n<p>Vi\u1ec7c <strong>x\u00e2y d\u1ef1ng l\u00f2ng tin th\u01b0\u01a1ng hi\u1ec7u<\/strong> kh\u00f4ng th\u1ec3 di\u1ec5n ra trong m\u1ed9t s\u1edbm m\u1ed9t chi\u1ec1u &#8211; n\u00f3 \u0111\u00f2i h\u1ecfi m\u1ed9t k\u1ebf ho\u1ea1ch d\u00e0i h\u1ea1n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n nh\u1ea5t qu\u00e1n, c\u00f4ng khai v\u00e0 trung th\u1ef1c.<\/p>\n\n\n\n<p>V\u1ec1 l\u00e2u d\u00e0i, m\u1ed9t khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng tin t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u th\u00ec h\u1ecd s\u1ebd \u0111\u1ec1n \u0111\u00e1p b\u1eb1ng l\u00f2ng trung th\u00e0nh, s\u1ef1 g\u1eafn b\u00f3 v\u00e0 s\u1ef1 \u1ee7ng h\u1ed9 t\u1eeb \u0111\u00f3 k\u00e9o theo t\u0103ng tr\u01b0\u1edfng doanh thu t\u0103ng v\u1ecdt m\u00e0 kh\u00f4ng c\u1ea7n ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i n\u00e0o c\u1ea3.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e6efff\"><em>Li\u00ean h\u1ec7 v\u1edbi chuy\u00ean gia c\u1ee7a Sao Kim ngay \u0111\u1ec3 nh\u1eadn t\u01b0 v\u1ea5n <a href=\"https:\/\/www.saokim.com.vn\/en\/giai-phap\/cbp-giai-phap-xay-dung-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p<\/strong><\/a>, b\u00e0i b\u1ea3n, chuy\u00ean nghi\u1ec7p ngay t\u1eeb \u0111\u1ea7u.<\/em><\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Sao Kim t\u1ea1i:<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Blog Sao Kim<\/strong><\/a>,&nbsp;<a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>C\u1ea9m Nang Sao Kim<\/strong><\/a>&nbsp;<\/p>\n\n\n\n<p><strong>Facebook:<\/strong>&nbsp;<a href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p><strong>Case study Behance<\/strong>:&nbsp;<a href=\"https:\/\/www.behance.net\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p>#SaoKim #SaoKimBranding #BrandTrust #NiemTinThuongHieu<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0110\u1ec3 bi\u1ebft ni\u1ec1m tin th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec, t\u1ea1i sao n\u00f3 l\u1ea1i l\u00e0 t\u00e0i s\u1ea3n quan tr\u1ecdng v\u00e0 c\u00e1ch x\u00e2y d\u1ef1ng ni\u1ec1m tin th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch \u0111\u00fang \u0111\u1eafn, h\u00e3y c\u00f9ng Sao Kim theo d\u00f5i b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n","protected":false},"author":37,"featured_media":38163,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195],"tags":[],"class_list":["post-38159","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cam-nang"],"acf":[],"views":1047,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/38159","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=38159"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/38159\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/38163"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=38159"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=38159"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=38159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}