{"id":38234,"date":"2022-12-23T11:15:56","date_gmt":"2022-12-23T04:15:56","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=38234"},"modified":"2022-12-23T15:09:03","modified_gmt":"2022-12-23T08:09:03","slug":"design-thinking-la-gi","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/design-thinking-la-gi\/","title":{"rendered":"Design Thinking: T\u01b0 Duy Thi\u1ebft K\u1ebf Kh\u00f4ng Ch\u1ec9 Thi\u1ebft K\u1ebf"},"content":{"rendered":"\n<p>\u0110a s\u1ed1 c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf chuy\u00ean nghi\u1ec7p \u0111\u1ec1u s\u1eed d\u1ee5ng <strong>Design Thinking<\/strong> trong qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c nh\u01b0ng Design Thinking kh\u00f4ng gi\u1edbi h\u1ea1n \u1edf l\u0129nh v\u1ef1c thi\u1ebft k\u1ebf, t\u1eeb v\u0103n h\u1ecdc, ngh\u1ec7 thu\u1eadt, \u00e2m nh\u1ea1c, khoa h\u1ecdc, k\u1ef9 thu\u1eadt \u0111\u1ebfn kinh doanh \u0111\u1ec1u c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng Design Thinking.<\/p>\n\n\n\n<p>\u0110i\u1ec1u \u0111\u1eb7c bi\u1ec7t c\u1ee7a Design Thinking \u0111\u00f3 l\u00e0 n\u00f3 c\u00f3 th\u1ec3 gi\u00fap m\u1ed7i c\u00e1 nh\u00e2n ph\u00e1t tri\u1ec3n m\u1ed9t c\u00e1ch t\u00edch c\u1ef1c v\u1ec1 m\u1eb7t t\u01b0 duy v\u00e0 n\u00e2ng cao hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c c\u0169ng nh\u01b0 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1.&nbsp;<\/p>\n\n\n\n<p>Kh\u00f4ng ch\u1ec9 c\u00e1c t\u1eadp \u0111o\u00e0n h\u00e0ng \u0111\u1ea7u tr\u00ean th\u1ebf gi\u1edbi nh\u01b0 Apple, Google, Samsung \u00e1p d\u1ee5ng Design Thinking m\u00e0 c\u00f2n c\u1ea3 nh\u1eefng tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc danh ti\u1ebfng nh\u01b0 Harvard, Stanford, Imperial College London, Vi\u1ec7n Srishti \u1edf \u1ea4n \u0110\u1ed9 hay <a href=\"https:\/\/www.saokim.com.vn\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim<\/strong><\/a> c\u0169ng \u0111ang \u00e1p d\u1ee5ng Design Thinking.<\/p>\n\n\n\n<p>V\u1eady <strong>Design Thinking l\u00e0 g\u00ec<\/strong>? T\u1ea5t c\u1ea3 s\u1ebd \u0111\u01b0\u1ee3c gi\u1ea3i \u0111\u00e1p trong n\u1ed9i dung d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">1. Design Thinking l\u00e0 g\u00ec?<\/h2>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Design-Thinking-Tu-Duy-Thiet-Ke-1.png\" alt=\"Design Thinking l\u00e0 g\u00ec? T\u01b0 duy thi\u1ebft k\u1ebf l\u00e0 g\u00ec?\" class=\"wp-image-38252\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Design-Thinking-Tu-Duy-Thiet-Ke-1.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Design-Thinking-Tu-Duy-Thiet-Ke-1-300x157.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Design-Thinking-Tu-Duy-Thiet-Ke-1-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p><strong>Design Thinking<\/strong> l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p t\u01b0 duy, n\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh l\u1eb7p \u0111i l\u1eb7p l\u1ea1i; n\u00f3 m\u1edf ra m\u1ed9t l\u1ed1i t\u01b0 duy ho\u00e0n to\u00e0n m\u1edbi, logic \u0111i t\u1eeb t\u00ecm hi\u1ec3u nhu c\u1ea7u kh\u00e1ch h\u00e0ng, x\u00e1c \u0111\u1ecbnh v\u1ea5n \u0111\u1ec1 v\u00e0 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p s\u00e1ng t\u1ea1o \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 \u0111\u00f3.<\/p>\n\n\n\n<p>V\u1ec1 b\u1ea3n ch\u1ea5t Design Thinking:&nbsp;<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>T\u1ea1o \u0111i\u1ec1u ki\u1ec7n ph\u00e1t tri\u1ec3n v\u00e0 ho\u00e0n thi\u1ec7n t\u01b0 duy h\u01a1n<\/li><li>Gi\u00fap b\u1ea1n nh\u00ecn nh\u1eadn v\u1ea5n \u0111\u1ec1 \u0111\u00fang \u0111\u1eafn d\u01b0\u1edbi nhi\u1ec1u g\u00f3c \u0111\u1ed9 kh\u00e1c nhau<\/li><li>B\u1ea1n s\u1ebd \u0111\u00e0o s\u00e2u v\u1ea5n \u0111\u1ec1 v\u00e0 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nguy\u00ean nh\u00e2n g\u1ed1c r\u1ec5 c\u1ee7a ch\u00fang<\/li><li>Khuy\u1ebfn kh\u00edch b\u1ea1n \u0111\u1ed5i m\u1edbi t\u01b0 duy v\u00e0 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 m\u1ed9t c\u00e1ch logic v\u00e0 s\u00e1ng t\u1ea1o h\u01a1n<\/li><li>T\u1ea1o ra b\u1ea3n th\u1eed nghi\u1ec7m cu\u1ed1i c\u00f9ng ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng t\u1eeb \u0111\u00f3, t\u1ea1o tr\u1ea3i nghi\u1ec7m h\u1eefu \u00edch cho ng\u01b0\u1eddi d\u00f9ng.<\/li><\/ul>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">2. V\u00ec sao Design Thinking quan tr\u1ecdng?&nbsp;<\/h2>\n\n\n\n<p>Trong thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng (UX), \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i ph\u00e1t tri\u1ec3n v\u00e0 tinh ch\u1ec9nh c\u00e1c k\u1ef9 n\u0103ng \u0111\u1ec3 hi\u1ec3u v\u00e0 gi\u1ea3i quy\u1ebft nhanh ch\u00f3ng nh\u1eefng thay \u0111\u1ed5i trong h\u00e0nh vi v\u00e0 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.&nbsp;<\/p>\n\n\n\n<p>C\u00e1c nh\u00f3m thi\u1ebft k\u1ebf s\u1eed d\u1ee5ng Design Thinking \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 ch\u01b0a \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh\/ ch\u01b0a bi\u1ebft v\u00ec h\u1ecd c\u00f3 th\u1ec3 s\u1eafp x\u1ebfp l\u1ea1i nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u00e0y theo ph\u01b0\u01a1ng ph\u00e1p &#8220;Human centered design&#8221; (thi\u1ebft k\u1ebf l\u1ea5y con ng\u01b0\u1eddi l\u00e0m trung t\u00e2m, t\u1eadp trung v\u00e0o nh\u1eefng g\u00ec quan tr\u1ecdng nh\u1ea5t \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng).<\/p>\n\n\n\n<p>Trong t\u1ea5t c\u1ea3 c\u00e1c quy tr\u00ecnh thi\u1ebft k\u1ebf, Design Thinking g\u1ea7n nh\u01b0 \u0111\u1ea1t \u0111\u1ebfn \u0111\u1ed9 ho\u00e0n h\u1ea3o cho \u201cthinking outside the box &#8211; t\u01b0 duy v\u01b0\u1ee3t ra kh\u1ecfi khu\u00f4n m\u1eabu\u201d.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, c\u00f3 m\u1ed9t \u0111i\u1ec3m quan tr\u1ecdng, nh\u1eefng th\u1ee9 li\u00ean quan \u0111\u1ebfn s\u00e1ng t\u1ea1o, ngh\u1ec7 thu\u1eadt r\u1ea5t kh\u00f3 \u0111\u00e1nh gi\u00e1. C\u1ea3m nh\u1eadn v\u1ec1 c\u00e1i \u0111\u1eb9p, s\u1ef1 ho\u00e0n h\u1ea3o c\u1ee7a m\u1ed7i ng\u01b0\u1eddi l\u00e0 kh\u00e1c nhau. Do \u0111\u00f3, n\u1ebfu \u00e1p d\u1ee5ng t\u01b0 duy ch\u1ee7 quan v\u00e0o thi\u1ebft k\u1ebf, gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 th\u01b0\u1eddng t\u1ea1o ra xung \u0111\u1ed9t.<\/p>\n\n\n\n<p>Design Thinking l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p t\u01b0 duy c\u0169ng nh\u01b0 l\u00e0 m\u1ed9t quy tr\u00ecnh s\u00e1ng t\u1ea1o kh\u00e1ch quan, t\u1ed5ng qu\u00e1t, k\u1ebft qu\u1ea3 c\u1ee7a b\u01b0\u1edbc sau d\u1ef1a tr\u00ean c\u01a1 s\u1edf c\u1ee7a b\u01b0\u1edbc \u0111\u00e3 tr\u01b0\u1edbc \u0111\u00f3.<\/p>\n\n\n\n<p>Ch\u00ednh v\u00ec th\u1ebf, designer (hay b\u1ea5t k\u1ef3 ai) c\u0169ng c\u00f3 th\u1ec3 v\u1eadn d\u1ee5ng Design Thinking v\u00e0o trong qu\u00e1 tr\u00ecnh t\u1ea1o ra nguy\u00ean m\u1eabu s\u1ebd t\u00ecm ra nh\u1eefng c\u00e1ch ti\u1ebfp c\u1eadn m\u1edbi \u0111\u1ed9t ph\u00e1 \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o h\u01a1n, theo c\u00e1ch khoa h\u1ecdc. T\u1eeb \u0111\u00f3 \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m cu\u1ed1i c\u00f9ng.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e6efff\"><em>Xem ngay: <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/thiet-ke-website\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>D\u1ecbch v\u1ee5 thi\u1ebft k\u1ebf Web<\/strong><\/a> c\u1ee7a Sao Kim, ch\u00fang t\u00f4i \u00e1p d\u1ee5ng Design Thinking trong qu\u00e1 tr\u00ecnh th\u1ef1c thi, \u0111\u1ea3m b\u1ea3o s\u1ea3n ph\u1ea9m b\u00e0n giao \u0111\u1ebfn tay kh\u00e1ch h\u00e0ng lu\u00f4n \u0111\u1ea1t ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t nh\u1ea5t<\/em><\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">3. 5 Giai \u0111o\u1ea1n c\u1ee7a Design Thinking<\/h2>\n\n\n\n<p>C\u00f3 r\u1ea5t nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p li\u00ean quan \u0111\u1ebfn t\u01b0 duy thi\u1ebft k\u1ebf nh\u01b0ng trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd c\u00f9ng t\u00ecm hi\u1ec3u v\u1ec1 Design Thinking v\u1edbi m\u00f4 h\u00ecnh 5 giai \u0111o\u1ea1n do Vi\u1ec7n Thi\u1ebft k\u1ebf Hasso-Platter t\u1ea1i \u0110\u1ea1i h\u1ecdc Stanford \u0111\u1ec1 xu\u1ea5t hay c\u00f2n g\u1ecdi l\u00e0 d.school.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Design-Thinking-5-Giai-Doan-Cua-Design-Thinking.png\" alt=\"Design Thinking: 5 Giai \u0111o\u1ea1n c\u1ee7a Design Thinking\" class=\"wp-image-38250\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Design-Thinking-5-Giai-Doan-Cua-Design-Thinking.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Design-Thinking-5-Giai-Doan-Cua-Design-Thinking-300x200.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Design-Thinking-5-Giai-Doan-Cua-Design-Thinking-768x512.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>N\u0103m giai \u0111o\u1ea1n c\u1ee7a Design Thinking theo d.school x\u00e2y d\u1ef1ng v\u00e0 chia s\u1ebb nh\u01b0 sau:&nbsp;<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Giai \u0111o\u1ea1n 1: <strong>Th\u1ea5u hi\u1ec3u (Empathize)<\/strong> \u2013 nghi\u00ean c\u1ee9u v\u00e0 hi\u1ec3u nhu c\u1ea7u ng\u01b0\u1eddi d\u00f9ng&nbsp;<\/li><li>Giai \u0111o\u1ea1n 2: <strong>X\u00e1c \u0111\u1ecbnh (Define)<\/strong> \u2013 nhu c\u1ea7u v\u00e0 v\u1ea5n \u0111\u1ec1 th\u1ef1c s\u1ef1 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng<\/li><li>Giai \u0111o\u1ea1n 3: <strong>S\u00e1ng t\u1ea1o (Ideate)<\/strong> \u2013 x\u00e1c \u0111\u1ecbnh nh\u1eefng th\u00e1ch th\u1ee9c v\u00e0 s\u00e1ng t\u1ea1o c\u00e1c \u00fd t\u01b0\u1edfng<\/li><li>Giai \u0111o\u1ea1n 4: <strong>Nguy\u00ean m\u1eabu (Prototype) <\/strong>\u2013 B\u1eaft \u0111\u1ea7u t\u1ea1o ra c\u00e1c gi\u1ea3i ph\u00e1p<\/li><li>Giai \u0111o\u1ea1n 5: <strong>Th\u1eed nghi\u1ec7m (Test)<\/strong> \u2013 Ki\u1ec3m tra, nh\u1eadn ph\u1ea3n h\u1ed3i t\u1eeb m\u1ee5c ti\u00eau v\u1edbi nguy\u00ean m\u1eabu<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong><em>L\u01b0u \u00fd:<\/em><\/strong><em> C\u00e1c giai \u0111o\u1ea1n n\u00e0y kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng th\u1ef1c hi\u1ec7n theo tu\u1ea7n t\u1ef1 t\u1eeb tr\u00ean xu\u1ed1ng d\u01b0\u1edbi. Khi l\u00e0m ngo\u00e0i th\u1ef1c t\u1ebf, c\u00e1c giai \u0111o\u1ea1n n\u00e0y s\u1ebd \u201cch\u1ea1y\u201d song song, kh\u00f4ng theo th\u1ee9 t\u1ef1 v\u00e0 ti\u1ebfn tr\u00ecnh l\u00e0m vi\u1ec7c lu\u00f4n l\u1eb7p \u0111i l\u1eb7p l\u1ea1i.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">Giai \u0111o\u1ea1n 1: Th\u1ea5u hi\u1ec3u (Empathize) &#8211; Nghi\u00ean c\u1ee9u v\u00e0 hi\u1ec3u nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng&nbsp;<\/h3>\n\n\n\n<p>\u0110\u1ec3 th\u1ea5u hi\u1ec3u ng\u01b0\u1eddi d\u00f9ng, tr\u01b0\u1edbc ti\u00ean b\u1ea1n c\u1ea7n g\u1ea1t b\u1ecf nh\u1eefng suy ngh\u0129 \u00e1p \u0111\u1eb7t hay nh\u1eefng \u0111\u1ecbnh ki\u1ebfn c\u1ee7a b\u1ea3n th\u00e2n. H\u00e3y \u0111\u1eb7t m\u00ecnh v\u00e0o v\u1ecb tr\u00ed c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u00e0 th\u1ea5u hi\u1ec3u th\u1ef1c s\u1ef1 nhu c\u1ea7u c\u1ee7a h\u1ecd. Ti\u1ebfp \u0111\u1ebfn l\u00e0 \u0111\u1eb7t ra c\u00e1c c\u00e2u h\u1ecfi v\u00e0 t\u1ef1 tr\u1ea3 l\u1eddi:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n m\u1ecdi vi\u1ec7c nh\u01b0 th\u1ebf n\u00e0o?<\/li><li>Nhu c\u1ea7u v\u1ec1 c\u1ea3m x\u00fac, th\u1ec3 ch\u1ea5t c\u1ee7a h\u1ecd ra sao?&nbsp;<\/li><li>C\u00e1ch h\u1ecd suy ngh\u0129 v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi m\u1ecdi ng\u01b0\u1eddi?&nbsp;<\/li><li>Nh\u1eefng \u0111i\u1ec1u g\u00ec s\u1ebd l\u00e0m h\u1ecd b\u1ecb thu h\u00fat, c\u00f3 \u00fd ngh\u0129a, c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn h\u00e0nh vi?&nbsp;<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>H\u00e3y quan s\u00e1t c\u00e1ch ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, b\u1ea1n s\u1ebd t\u00ecm ra \u0111\u01b0\u1ee3c nh\u1eefng manh m\u1ed1i v\u1ec1 c\u00e1ch h\u1ecd v\u1eadn h\u00e0nh suy ngh\u0129 t\u1eeb \u0111\u00f3, t\u00ecm ra \u0111\u01b0\u1ee3c mong mu\u1ed1n s\u00e2u th\u1eb3m b\u00ean trong.&nbsp;<\/p>\n\n\n\n<p>B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u1ea1o ra cu\u1ed9c kh\u1ea3o s\u00e1t b\u1eb1ng c\u00e1ch th\u1ee9c tr\u00f2 chuy\u1ec7n tr\u1ef1c tuy\u1ebfn, ph\u1ecfng v\u1ea5n tr\u1ef1c ti\u1ebfp. M\u1ed9t bu\u1ed5i n\u00f3i chuy\u1ec7n nh\u1eb9 nh\u00e0ng, g\u1ee3i m\u1edf s\u1ebd \u0111em \u0111\u1ebfn nhi\u1ec1u th\u00f4ng tin gi\u00e1 tr\u1ecb h\u01a1n b\u1ea1n ngh\u0129 v\u1ec1 nh\u1eefng gi\u00e1 tr\u1ecb, ni\u1ec1m tin m\u00e0 ng\u01b0\u1eddi d\u00f9ng \u0111ang theo \u0111u\u1ed5i.<\/p>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/xac-dinh-thi-truong-muc-tieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>X\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/strong><\/a><\/li><li>UX l\u00e0 g\u00ec?<\/li><li>UX Reseach l\u00e0 g\u00ec?<\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/phong-van-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Ph\u1ecfng v\u1ea5n kh\u00e1ch h\u00e0ng<\/strong><\/a><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/phuong-phap-nghien-cuu-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng<\/strong><\/a><\/li><li>Ch\u00e2n dung kh\u00e1ch h\u00e0ng<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">Giai \u0111o\u1ea1n 2: X\u00e1c \u0111\u1ecbnh (Define) nhu c\u1ea7u v\u00e0 v\u1ea5n \u0111\u1ec1 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng<\/h3>\n\n\n\n<p>C\u00f3 r\u1ea5t nhi\u1ec1u th\u00f4ng tin c\u00f3 th\u1ec3 thu th\u1eadp \u0111\u01b0\u1ee3c t\u1eeb giai \u0111o\u1ea1n kh\u00e1m ph\u00e1. Nh\u01b0ng kh\u00f4ng ph\u1ea3i th\u00f4ng tin n\u00e0o c\u0169ng c\u00f3 gi\u00e1 tr\u1ecb ph\u1ee5c v\u1ee5 gi\u1ea3i quy\u1ebft m\u1ee5c ti\u00eau \u0111\u1eb7t ra.<\/p>\n\n\n\n<p>Do \u0111\u00f3, \u0111\u00e2y l\u00e0 qu\u00e1 tr\u00ecnh t\u1ed5ng h\u1ee3p l\u1ea1i nh\u1eefng th\u00f4ng tin \u0111\u01b0\u1ee3c t\u00edch l\u0169y t\u1eeb giai \u0111o\u1ea1n 1, ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch, l\u1ef1a ch\u1ecdn v\u00e0 \u0111\u01b0a ra k\u1ebft lu\u1eadn. T\u1eeb \u0111\u00e2y, designer c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh nhu c\u1ea7u v\u00e0 li\u1ec7t k\u00ea ra nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u1ea7n gi\u1ea3i quy\u1ebft trong m\u1ed9t b\u1ea3n t\u1ed5ng h\u1ee3p.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">Giai \u0111o\u1ea1n 3: S\u00e1ng t\u1ea1o (Ideate) \u2013 x\u00e1c \u0111\u1ecbnh nh\u1eefng th\u00e1ch th\u1ee9c v\u00e0 s\u00e1ng t\u1ea1o c\u00e1c \u00fd t\u01b0\u1edfng<\/h3>\n\n\n\n<p>B\u00e2y gi\u1edd l\u00e0 l\u00fac b\u1ea1n v\u00e0 c\u00e1c th\u00e0nh vi\u00ean trong nh\u00f3m th\u1ec3 hi\u1ec7n s\u1ee9c s\u00e1ng t\u1ea1o! T\u1ea1i \u0111\u00e2y, b\u1ea1n c\u1ea7n c\u00f3 m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng th\u1ec3 v\u1ec1 v\u1ea5n \u0111\u1ec1 d\u1ef1a tr\u00ean nhi\u1ec1u kh\u00eda c\u1ea1nh kh\u00e1c nhau v\u00e0 t\u1eadp trung \u0111\u1ec3 h\u00ecnh th\u00e0nh l\u00ean \u00fd t\u01b0\u1edfng.<\/p>\n\n\n\n<p>B\u1ea1n v\u00e0 \u0111\u1ed9i nh\u00f3m c\u1ee7a b\u1ea1n s\u1ebd li\u00ean t\u1ee5c thay \u0111\u1ed5i ho\u1eb7c c\u1ea3i ti\u1ebfn \u00fd t\u01b0\u1edfng c\u1ee7a gi\u1ea3i ph\u00e1p. Sau \u0111\u00f3, ch\u1ecdn l\u1ecdc ch\u00fang v\u00e0 t\u1ea1o ra gi\u1ea3i ph\u00e1p t\u1ed1t nh\u1ea5t duy nh\u1ea5t \u0111\u1ec3 t\u1ea1o d\u1ef1ng nguy\u00ean m\u1eabu gi\u00fap gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1.&nbsp;&nbsp;<\/p>\n\n\n\n<p>C\u00f3 h\u00e0ng tr\u0103m k\u1ef9 thu\u1eadt m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 s\u00e1ng t\u1ea1o ra \u00fd t\u01b0\u1edfng c\u00f9ng \u0111\u1ed9i nh\u00f3m c\u1ee7a m\u00ecnh nh\u01b0 <strong>Brainstorm<\/strong>, <strong>Brainwrite<\/strong>, <strong>Worst Possible Idea<\/strong> v\u00e0 <strong>SCAMPER<\/strong>.<\/p>\n\n\n\n<p>Trong \u0111\u00f3, Brainstorm v\u00e0 Worst Possible Idea l\u00e0 ph\u01b0\u01a1ng ph\u00e1p th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u1edf giai \u0111o\u1ea1n b\u1eaft \u0111\u1ea7u khi h\u00ecnh th\u00e0nh \u00fd t\u01b0\u1edfng \u0111\u1ec3 k\u00edch th\u00edch t\u01b0 duy t\u1ef1 do, r\u1ed9ng m\u1edf v\u1ec1 kh\u00f4ng gian \u0111a chi\u1ec1u khai th\u00e1c v\u1ea5n \u0111\u1ec1. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n t\u1ea1o ra nhi\u1ec1u \u00fd t\u01b0\u1edfng nh\u1ea5t c\u00f3 th\u1ec3.<\/p>\n\n\n\n<p>\u1ede cu\u1ed1i giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n \u00fd t\u01b0\u1edfng, b\u1ea1n n\u00ean v\u1eadn d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt gi\u00fap b\u1ea1n ki\u1ec3m tra \u00fd t\u01b0\u1edfng c\u1ee7a m\u00ecnh \u0111\u00e3 c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 hay ch\u01b0a?&nbsp;<\/p>\n\n\n\n<p>Sau \u0111\u00e2y s\u1ebd l\u00e0 m\u1ed9t v\u00ed d\u1ee5 chi ti\u1ebft t\u1eebng b\u01b0\u1edbc \u0111\u1ec3 \u0111\u1ed9i nh\u00f3m Brainstorming m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t, ra \u00fd t\u01b0\u1edfng t\u1ed1t nh\u1ea5t m\u00e0 kh\u00f4ng \u0111i xa v\u1eddi so v\u1edbi brief hay x\u1ea3y ra b\u1ea5t \u0111\u1ed3ng quan \u0111i\u1ec3m, \u00fd t\u01b0\u1edfng gi\u1eefa c\u00e1c th\u00e0nh vi\u00ean.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-black-color has-text-color wp-block-heading\">5 B\u01b0\u1edbc s\u00e1ng t\u1ea1o \u00fd t\u01b0\u1edfng theo ph\u01b0\u01a1ng ph\u00e1p Brainstorming<\/h4>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Brainstorming-5-Giai-Doan-Sang-Tao-Y-Tuong.png\" alt=\"\" class=\"wp-image-38251\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Brainstorming-5-Giai-Doan-Sang-Tao-Y-Tuong.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Brainstorming-5-Giai-Doan-Sang-Tao-Y-Tuong-300x200.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Brainstorming-5-Giai-Doan-Sang-Tao-Y-Tuong-768x512.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"has-black-color has-text-color wp-block-heading\">B\u01b0\u1edbc 1 &#8211; Warm up and Explain problem<\/h5>\n\n\n\n<p>L\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean v\u00e0 quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 t\u1ea5t c\u1ea3 c\u00e1c th\u00e0nh vi\u00ean trong \u0111\u1ed9i nh\u00f3m kh\u00f4ng \u0111i sai h\u01b0\u1edbng trong qu\u00e1 tr\u00ecnh tri\u1ec3n khai \u00fd t\u01b0\u1edfng. Gi\u1edbi thi\u1ec7u v\u1ea5n \u0111\u1ec1 c\u1ea7n Brainstorming v\u00e0 tr\u00ecnh b\u00e0y m\u00f4 h\u00ecnh Fishbone diagram \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi c\u00f9ng n\u1eafm r\u00f5 c\u00e1c th\u00f4ng tin c\u1ea7n thi\u1ebft tr\u01b0\u1edbc khi \u0111i v\u00e0o chi ti\u1ebft.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"has-black-color has-text-color wp-block-heading\">B\u01b0\u1edbc 2 &#8211; Present rules<\/h5>\n\n\n\n<p>\u0110\u01b0a ra m\u1ed9t s\u1ed1 quy \u0111\u1ecbnh nh\u1ea5t \u0111\u1ecbnh v\u00e0 trong Brainstorming khi m\u1ecdi ng\u01b0\u1eddi th\u1ea3o lu\u1eadn s\u1ebd \u201cKh\u00f4ng \u0111\u01b0\u1ee3c ph\u00e1n x\u00e9t b\u1ea5t k\u00ec \u00fd t\u01b0\u1edfng n\u00e0o!\u201d theo g\u00f3c \u0111\u1ed9 c\u00e1 nh\u00e2n.<\/p>\n\n\n\n<p>\u1ede b\u01b0\u1edbc n\u00e0y s\u1ebd thi\u1ebft l\u1eadp c\u00e1c ti\u00eau ch\u00ed \u0111\u00e1nh gi\u00e1 v\u00e0 c\u1ea3 ti\u00eau ch\u00ed th\u1ea3o lu\u1eadn.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"has-black-color has-text-color wp-block-heading\">B\u01b0\u1edbc 3 &#8211; Call for ideas<\/h5>\n\n\n\n<p>M\u1ecdi ng\u01b0\u1eddi s\u1ebd ghi h\u1ebft \u00fd t\u01b0\u1edfng c\u00f3 trong \u0111\u1ea7u v\u00e0o m\u1ed9t t\u1edd gi\u1ea5y. M\u1ee5c ti\u00eau l\u00e0 c\u00f3 th\u1eadt nhi\u1ec1u \u00fd t\u01b0\u1edfng c\u00e0ng t\u1ed1t, ch\u01b0a ch\u00fa tr\u1ecdng \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng hay \u00fd t\u01b0\u1edfng c\u00f3 \u0111\u00fang sai g\u00ec kh\u00f4ng.&nbsp;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"has-black-color has-text-color wp-block-heading\">B\u01b0\u1edbc 4 &#8211; Discussion<\/h5>\n\n\n\n<p>\u0110\u00e2y l\u00e0 b\u01b0\u1edbc nh\u1eefng nh\u1eadn x\u00e9t, tranh lu\u1eadn \u0111\u01b0\u1ee3c \u0111\u1ec3 sang m\u1ed9t b\u00ean. C\u00e1c \u00fd t\u01b0\u1edfng li\u00ean quan t\u1edbi nhau ho\u1eb7c gi\u1ed1ng nhau s\u1ebd \u0111\u01b0\u1ee3c g\u1ed9p v\u00e0o m\u1ed9t nh\u00f3m v\u00e0 d\u00e1n l\u00ean b\u1ea3ng. Ti\u1ebfp \u0111\u1ebfn, c\u00e1c th\u00e0nh vi\u00ean s\u1ebd c\u00f9ng th\u1ea3o lu\u1eadn l\u1ea7n l\u01b0\u1ee3t theo nh\u00f3m \u00fd t\u01b0\u1edfng v\u00e0 ch\u1ecdn ra 1-3 \u00fd t\u01b0\u1edfng t\u1ed1t nh\u1ea5t trong nh\u00f3m \u0111\u00f3.&nbsp;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h5 class=\"has-black-color has-text-color wp-block-heading\">B\u01b0\u1edbc 5 &#8211; Evaluation<\/h5>\n\n\n\n<p>Sau khi, \u0111\u00e3 ch\u1ecdn ra nh\u1eefng \u00fd t\u01b0\u1edfng t\u1ed1t nh\u1ea5t t\u1eebng nh\u00f3m. Team s\u1ebd ti\u1ebfp t\u1ee5c ti\u1ebfn h\u00e0nh \u0111\u00e1nh gi\u00e1 v\u00e0 ch\u1ecdn ra nh\u1eefng \u00fd t\u01b0\u1edfng ph\u00f9 h\u1ee3p v\u1edbi brief nh\u1ea5t v\u00e0 nh\u1eefng \u00fd t\u01b0\u1edfng g\u00e2y tranh c\u00e3i, kh\u00f4ng th\u1ed1ng nh\u1ea5t \u0111\u01b0\u1ee3c s\u1ebd lo\u1ea1i b\u1ecf \u0111\u1ec3 ch\u1ecdn ra 3-5 \u00fd t\u01b0\u1edfng t\u1ed1t nh\u1ea5t.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Th\u00f4ng th\u01b0\u1eddng, m\u1ed9t bu\u1ed5i Brainstorming s\u1ebd theo quy tr\u00ecnh 5 b\u01b0\u1edbc n\u00e0y v\u00e0 trong qu\u00e1 tr\u00ecnh l\u00e0m s\u1ebd k\u1ebft h\u1ee3p v\u1edbi v\u00e0i k\u1ef9 thu\u1eadt n\u1eefa \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o \u00fd t\u01b0\u1edfng, ph\u01b0\u01a1ng \u00e1n ch\u1ecdn cu\u1ed1i c\u00f9ng ch\u1ecdn l\u00e0 \u0111\u00fang \u0111\u1eafn.&nbsp;<\/p>\n\n\n\n<p>Brainstorming \u0111\u01b0\u1ee3c c\u00e1c \u0111\u1ed9i nh\u00f3m, c\u00f4ng ty y\u00eau th\u00edch l\u00e0 b\u1edfi kh\u00f4ng c\u00f3 m\u1ed9t ranh gi\u1edbi n\u00e0o gi\u1eefa c\u1ea5p tr\u00ean v\u00e0 c\u1ea5p d\u01b0\u1edbi trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n \u00fd t\u01b0\u1edfng.<\/p>\n\n\n\n<p>\u0110\u1ed3ng th\u1eddi, c\u0169ng kh\u00f4ng t\u1ed3n t\u1ea1i nh\u1eefng l\u1eddi nh\u1eadn x\u00e9t ch\u1ee7 quan, ph\u00ea ph\u00e1n v\u1ec1 \u00fd t\u01b0\u1edfng vi\u1ebft ra. Brainstorming hay Design thinking \u0111\u1ec1u th\u00fac \u0111\u1ea9y tinh th\u1ea7n s\u00e1ng t\u1ea1o, t\u01b0 duy, th\u1ec3 hi\u1ec7n ti\u1ebfng n\u00f3i ri\u00eang, v\u01b0\u1ee3t ra kh\u1ecfi khu\u00f4n m\u1eabu \u0111\u1ec3 c\u00f3 nh\u1eefng \u00fd t\u01b0\u1edfng, gi\u1ea3i ph\u00e1p ch\u1ea5t l\u01b0\u1ee3ng nh\u1ea5t v\u00e0 t\u00ednh \u1ee9ng d\u1ee5ng cao nh\u1ea5t khi \u00e1p d\u1ee5ng v\u00e0o trong th\u1ef1c t\u1ebf.&nbsp;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">Giai \u0111o\u1ea1n 4: Nguy\u00ean m\u1eabu (Prototype) \u2013 B\u1eaft \u0111\u1ea7u t\u1ea1o ra c\u00e1c gi\u1ea3i ph\u00e1p&nbsp;<\/h3>\n\n\n\n<p>\u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n \u0111\u1ed9i ng\u0169 thi\u1ebft k\u1ebf b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng, ph\u00e1t tri\u1ec3n v\u00e0 \u0111i\u1ec1u ch\u1ec9nh phi\u00ean b\u1ea3n m\u1eabu; qu\u00e1 tr\u00ecnh n\u00e0y s\u1ebd l\u1eb7p \u0111i l\u1eb7p l\u1ea1i cho \u0111\u1ebfn khi t\u1ea1o ra phi\u00ean b\u1ea3n t\u1ed1t nh\u1ea5t.<\/p>\n\n\n\n<p>Qu\u00e1 tr\u00ecnh n\u00e0y, \u0111\u00f2i h\u1ecfi nhi\u1ec1u k\u1ef9 n\u0103ng quan tr\u1ecdng c\u1ee7a thi\u1ebft k\u1ebf nh\u01b0 v\u1ebd tay sketching, thi\u1ebft k\u1ebf \u0111\u1ed3 h\u1ecda d\u01b0\u1edbi d\u1ea1ng 2D, 3D, animation v\u00e0 c\u1ea3 thi\u1ebft k\u1ebf m\u1eabu v\u1eadt th\u1eadt\u2026<\/p>\n\n\n\n<p>H\u00e3y lo\u1ea1i b\u1ecf nh\u1eefng h\u1ea1ng m\u1ee5c kh\u00f4ng t\u1ea1o ra gi\u00e1 tr\u1ecb cho ng\u01b0\u1eddi d\u00f9ng; t\u1ea1o ra m\u1ed9t b\u1ed9 l\u1ecdc v\u1ec1 c\u00e1c m\u1ee5c ti\u00eau v\u00e0 d\u00e0nh to\u00e0n b\u1ed9 n\u1ed7 l\u1ef1c c\u1ee7a m\u00ecnh \u0111\u1ec3 thi\u1ebft k\u1ebf ra nguy\u00ean m\u1eabu c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t, m\u1edbi l\u1ea1 v\u00e0 h\u1eefu \u00edch.<\/p>\n\n\n\n<p><em>NOTE 3: \u0110\u1ed1i v\u1edbi c\u00e1c d\u1ef1 \u00e1n thi\u1ebft k\u1ebf web, app c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf th\u01b0\u1eddng d\u00f9ng Figma ho\u1eb7c Adobe XD \u0111\u1ec3 t\u1ea1o ra c\u00e1c nguy\u00ean m\u1eabu (s\u1ea3n ph\u1ea9m gi\u1ed1ng v\u1edbi k\u1ebft qu\u1ea3 cu\u1ed1i c\u00f9ng) \u0111\u1ec3 gi\u00fap tri\u1ec3n khai l\u1eadp tr\u00ecnh, testing, feedback hi\u1ec7u qu\u1ea3 h\u01a1n.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<span style=\"--tl-form-height-m:747.375px;--tl-form-height-t:642.594px;--tl-form-height-d:642.594px;\" class=\"tl-placeholder-f-type-shortcode_38270 tl-preload-form\"><span><\/span><\/span>\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">Giai \u0111o\u1ea1n 5: Th\u1eed nghi\u1ec7m (Test) \u2013 Ki\u1ec3m tra, nh\u1eadn ph\u1ea3n h\u1ed3i t\u1eeb m\u1ee5c ti\u00eau v\u1edbi nguy\u00ean m\u1eabu<\/h3>\n\n\n\n<p>\u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n cu\u1ed1i c\u00f9ng c\u1ee7a Design Thinking, chuy\u00ean vi\u00ean thi\u1ebft k\u1ebf ho\u1eb7c tr\u01b0\u1edfng ph\u00f2ng thi\u1ebft k\u1ebf s\u1ebd ki\u1ec3m tra nghi\u00eam ng\u1eb7t nguy\u00ean m\u1eabu ho\u00e0n th\u00e0nh b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 \u0111\u1ec3 ki\u1ec3m tra xem c\u00f3 l\u1ed7i nhi\u1ec1u kh\u00f4ng.<\/p>\n\n\n\n<p>N\u1ebfu c\u1ea7n s\u1eeda \u0111\u1ed5i hay c\u1ea3i ti\u1ebfn \u0111i\u1ec1u g\u00ec s\u1ebd \u0111\u01b0a ra l\u1eddi nh\u1eadn x\u00e9t, \u0111\u00e1nh gi\u00e1 v\u00e0 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3 nh\u1ea5t. Th\u00f4ng th\u01b0\u1eddng, s\u1ef1 thay \u0111\u1ed5i d\u1ef1a tr\u00ean c\u00e1c \u0111i\u1ec1u ki\u1ec7n s\u1eed d\u1ee5ng, c\u00e1ch ng\u01b0\u1eddi d\u00f9ng suy ngh\u0129, c\u1ea3m nh\u1eadn, t\u01b0\u01a1ng t\u00e1c v\u00e0 \u0111\u1ed3ng c\u1ea3m.&nbsp;<\/p>\n\n\n\n<p>Tr\u00ean th\u1ef1c t\u1ebf, k\u1ebft qu\u1ea3 th\u1eed nghi\u1ec7m s\u1ebd ch\u00ednh x\u00e1c h\u01a1n \u0111\u00f3 l\u00e0 cho ng\u01b0\u1eddi d\u00f9ng tr\u1ea3i nghi\u1ec7m. \u0110\u1ed1i v\u1edbi nguy\u00ean m\u1eabu l\u00e0 s\u1ea3n ph\u1ea9m, h\u00e3y t\u1ea1o c\u01a1 h\u1ed9i mang n\u00f3 \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng, \u0111\u1ec3 h\u1ecd tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf \u0111\u01b0a ra l\u1eddi nh\u1eadn x\u00e9t, \u0111\u00e1nh gi\u00e1.<\/p>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/hanh-trinh-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/strong><\/a><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/trai-nghiem-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/strong><\/a><\/li><li><strong><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/trai-nghiem-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u<\/a><\/strong><\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu nguy\u00ean m\u1eabu kh\u00f4ng ph\u1ea3i l\u00e0 s\u1ea3n ph\u1ea9m th\u00ec b\u1ea1n c\u1ea7n x\u00e2y d\u1ef1ng m\u1ed9t m\u00f4i tr\u01b0\u1eddng hay m\u1ed9t t\u00ecnh hu\u1ed1ng c\u1ee5 th\u1ec3 \u0111\u1ec3 \u0111\u01b0a ng\u01b0\u1eddi d\u00f9ng v\u00e0o \u0111\u1ec3 s\u1eed d\u1ee5ng nguy\u00ean m\u1eabu.&nbsp;<\/p>\n\n\n\n<p>L\u01b0u \u00fd khi th\u1eed nghi\u1ec7m b\u1ea1n kh\u00f4ng n\u00ean gi\u1ea3i th\u00edch qu\u00e1 r\u00f5 r\u00e0ng, chi ti\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m. B\u1ea1n ch\u1ec9 c\u1ea7n \u0111\u01a1n gi\u1ea3n \u0111\u01b0a nguy\u00ean m\u1eabu cho ng\u01b0\u1eddi d\u00f9ng v\u00e0 \u0111\u1ec3 h\u1ecd tr\u1ea3i nghi\u1ec7m v\u00e0 ph\u1ea3n h\u1ed3i l\u1ea1i.<\/p>\n\n\n\n<p>D\u00f9 c\u00f3 th\u1ec3 l\u1eddi ph\u1ea3n h\u1ed3i \u0111\u00f3 c\u00f3 s\u1ef1 so s\u00e1nh v\u1edbi nhi\u1ec1u nguy\u00ean m\u1eabu kh\u00e1c nh\u01b0ng \u0111\u00e2y l\u00e0 \u0111i\u1ec1u r\u1ea5t c\u1ea7n thi\u1ebft. B\u1edfi c\u00e1c ph\u1ea3n h\u1ed3i l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 ho\u00e0n thi\u1ec7n nguy\u00ean m\u1eabu. V\u00f2ng n\u00e0y li\u00ean t\u1ee5c l\u1eb7p \u0111i l\u1eb7p l\u1ea1i cho \u0111\u1ebfn khi \u0111\u1ea1t k\u1ebft qu\u1ea3 cu\u1ed1i c\u00f9ng.<\/p>\n\n\n\n<p>V\u00ec v\u1eady, b\u1ea1n c\u1ea7n b\u00e1m s\u00e1t v\u00e0o th\u1ef1c t\u1ebf &#8211; t\u1eeb ch\u00ednh ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 t\u1ea1o ra nh\u1eefng s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 th\u1ef1c s\u1ef1 c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p><em>NOTE 4: Design Thinking l\u00e0 ph\u01b0\u01a1ng ph\u00e1p gi\u00fap c\u00e1c s\u1ea3n ph\u1ea9m thi\u1ebft k\u1ebf c\u1ee7a Sao Kim lu\u00f4n \u0111\u00e1p \u1ee9ng nhu c\u1ea7u, k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/em><\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e6efff\"><em>Tham kh\u1ea3o: G\u00f3i <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/bo-nhan-dien-thuong-hieu-cong-ty\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p<\/strong><\/a> c\u1ee7a Sao Kim, gi\u00fap b\u1ea1n ki\u1ebfn t\u1ea1o n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng hi\u1ec7u theo c\u00e1ch chuy\u00ean nghi\u1ec7p.<\/em><\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">4. Disign Thinking kh\u00f4ng ph\u1ea3i t\u01b0 duy tuy\u1ebfn t\u00ednh<\/h2>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Design-Thinking-Tu-Duy-Thiet-Ke.png\" alt=\"Design Thinking: T\u01b0 duy thi\u1ebft k\u1ebf kh\u00f4ng ph\u1ea3i t\u01b0 duy tuy\u1ebfn t\u00ednh\" class=\"wp-image-38249\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Design-Thinking-Tu-Duy-Thiet-Ke.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Design-Thinking-Tu-Duy-Thiet-Ke-300x200.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Design-Thinking-Tu-Duy-Thiet-Ke-768x512.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>\u0110i\u1ec1u quan tr\u1ecdng c\u1ea7n l\u01b0u \u00fd l\u00e0 5 giai \u0111o\u1ea1n c\u1ee7a Design Thinking kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng tu\u1ea7n t\u1ef1 t\u1eeb <strong>Empathize<\/strong> &gt; <strong>Define <\/strong>&gt; <strong>Ideate <\/strong>&gt; <strong>Prototype <\/strong>&gt; <strong>Test<\/strong>.<\/p>\n\n\n\n<p>Design Thinking kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i tu\u00e2n theo m\u1ed9t tr\u00ecnh t\u1ef1 c\u1ee5 th\u1ec3, v\u00e0 ch\u00fang th\u01b0\u1eddng c\u00f3 th\u1ec3 x\u1ea3y ra song song ho\u1eb7c l\u1eb7p \u0111i l\u1eb7p l\u1ea1i.<\/p>\n\n\n\n<p>C\u00e1c giai \u0111o\u1ea1n n\u00ean \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 c\u00e1c ch\u1ebf \u0111\u1ed9 kh\u00e1c nhau g\u00f3p ph\u1ea7n v\u00e0o to\u00e0n b\u1ed9 d\u1ef1 \u00e1n thi\u1ebft k\u1ebf, ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 c\u00e1c b\u01b0\u1edbc tu\u1ea7n t\u1ef1.<\/p>\n\n\n\n<p><em>NOTE 1: Desing Thinking l\u00e0 linh ho\u1ea1t, tuy duy gi\u1ed1ng nh\u01b0 Agile m\u00e0 kh\u00f4ng ph\u1ea3i gi\u1ed1ng nh\u01b0 Water fall.<\/em><\/p>\n\n\n\n<p><em>NOTE 2: Design Thinking l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p t\u01b0 duy, trong t\u1eebng tr\u01b0\u1eddng h\u1ee3p c\u1ee5 th\u1ec3 c\u00f3 th\u1ec3 thay \u0111\u1ed5i, m\u1edf r\u1ed9ng d\u1ef1a tr\u00ean t\u01b0 duy n\u00e0y nh\u1eb1m ph\u1ee5c v\u1ee5 t\u1ed1t h\u01a1n.<\/em><\/p>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/saokim.digital\/quy-trinh-thiet-ke-ux\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Quy tr\u00ecnh thi\u1ebft k\u1ebf UX<\/strong><\/a><\/li><li><a href=\"https:\/\/saokim.digital\/user-flows-trong-thiet-ke-ux\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>C\u00e1ch thi\u1ebft k\u1ebf User Flow<\/strong><\/a><\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Qu\u00e1 tr\u00ecnh \u00e1p d\u1ee5ng Design Thinking kh\u00f4ng n\u00ean l\u00e0 m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn thi\u1ebft k\u1ebf c\u1ee5 th\u1ec3 v\u00e0 c\u1ee9ng nh\u1eafc. C\u00e1c giai \u0111o\u1ea1n th\u00e0nh ph\u1ea7n \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh s\u1ebd \u0111\u00f3ng vai tr\u00f2 l\u00e0 h\u01b0\u1edbng d\u1eabn cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng b\u1ea1n th\u1ef1c hi\u1ec7n.<\/p>\n\n\n\n<p>Nh\u01b0ng c\u00e1c giai \u0111o\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i, ti\u1ebfn h\u00e0nh \u0111\u1ed3ng th\u1eddi ho\u1eb7c l\u1eb7p l\u1ea1i nhi\u1ec1u l\u1ea7n \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c th\u00f4ng tin chuy\u00ean s\u00e2u nh\u1ea5t v\u1ec1 ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n, m\u1edf r\u1ed9ng kh\u00f4ng gian gi\u1ea3i ph\u00e1p v\u00e0 t\u1eadp trung v\u00e0o c\u00e1c gi\u1ea3i ph\u00e1p s\u00e1ng t\u1ea1o. \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng l\u1ee3i \u00edch ch\u00ednh c\u1ee7a Design Thinking.<\/p>\n\n\n\n<p>K\u1ebft qu\u1ea3 thu \u0111\u01b0\u1ee3c trong c\u00e1c giai \u0111o\u1ea1n sau c\u1ee7a quy tr\u00ecnh c\u00f3 th\u1ec3 cung c\u1ea5p th\u00f4ng tin cho vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh l\u1ea1i c\u00e1c giai \u0111o\u1ea1n tr\u01b0\u1edbc \u0111\u00f3.<\/p>\n\n\n\n<p>Th\u00f4ng tin li\u00ean t\u1ee5c \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 cung c\u1ea5p th\u00f4ng tin cho s\u1ef1 hi\u1ec3u bi\u1ebft v\u1ec1 v\u1ea5n \u0111\u1ec1 v\u00e0 gi\u1ea3i ph\u00e1p, v\u00e0 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh l\u1ea1i ch\u00ednh v\u1ea5n \u0111\u1ec1 \u0111\u00f3.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y t\u1ea1o ra m\u1ed9t v\u00f2ng l\u1eb7p v\u0129nh vi\u1ec5n, trong \u0111\u00f3 c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf ti\u1ebfp t\u1ee5c thu \u0111\u01b0\u1ee3c nh\u1eefng hi\u1ec3u bi\u1ebft m\u1edbi, ph\u00e1t tri\u1ec3n nh\u1eefng c\u00e1ch th\u1ee9c m\u1edbi \u0111\u1ec3 xem s\u1ea3n ph\u1ea9m (ho\u1eb7c d\u1ecbch v\u1ee5) v\u00e0 nh\u1eefng c\u00e1ch s\u1eed d\u1ee5ng c\u00f3 th\u1ec3 c\u00f3 c\u1ee7a n\u00f3, \u0111\u1ed3ng th\u1eddi ph\u00e1t tri\u1ec3n s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc h\u01a1n v\u1ec1 ng\u01b0\u1eddi d\u00f9ng th\u1ef1c c\u1ee7a h\u1ecd v\u00e0 nh\u1eefng v\u1ea5n \u0111\u1ec1 h\u1ecd g\u1eb7p ph\u1ea3i.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">5. Design Thinking &#8211; t\u01b0 duy \u201cv\u01b0\u1ee3t ra kh\u1ecfi khu\u00f4n m\u1eabu\u201d<\/h2>\n\n\n\n<p>Design Thinking gi\u00fap m\u1ecdi ng\u01b0\u1eddi ph\u00e1t tri\u1ec3n t\u01b0 duy v\u01b0\u1ee3t b\u1eadc theo c\u00e1ch \u0111\u1ed9t ph\u00e1 ho\u1eb7c \u0111\u1ed9c l\u1eadp. Nh\u1eefng ng\u01b0\u1eddi s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p n\u00e0y:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Lu\u00f4n c\u1ed1 g\u1eafng ph\u00e1t tri\u1ec3n \u00fd t\u01b0\u1edfng theo l\u1ed1i t\u01b0 duy m\u1edbi, kh\u00f4ng tu\u00e2n theo c\u00e1c ph\u01b0\u01a1ng ph\u00e1p gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 ph\u1ed5 bi\u1ebfn.<\/li><li>Lu\u00f4n c\u1ed1 g\u1eafng c\u1ea3i ti\u1ebfn, ph\u00e1t tri\u1ec3n v\u00e0 n\u00e2ng c\u1ea5p s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 quy tr\u00ecnh th\u00f4ng qua c\u00e1ch t\u00ecm hi\u1ec3u ho\u1ea1t \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, ph\u00e2n t\u00edch v\u00e0 hi\u1ec3u c\u00e1ch h\u1ecd suy ngh\u0129, t\u01b0\u01a1ng t\u00e1c v\u1edbi s\u1ea3n ph\u1ea9m.&nbsp;<\/li><li>Lu\u00f4n \u0111\u1eb7t ra nh\u1eefng c\u00e2u h\u1ecfi, ph\u1ee7 \u0111\u1ecbnh ch\u00fang v\u00e0 t\u00ecm ra l\u1eddi gi\u1ea3i \u0111\u00e1p. M\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u1ee7a \u201ct\u01b0 duy v\u01b0\u1ee3t ra kh\u1ecfi gi\u1edbi h\u1ea1n\u201d \u0111\u00f3 l\u00e0 ph\u1ee7 \u0111\u1ecbnh c\u00e1c gi\u1ea3 \u0111\u1ecbnh tr\u01b0\u1edbc \u0111\u00f3 \u0111\u1ec3 b\u1ea1n t\u00ecm ra c\u00e1ch ch\u1ee9ng minh li\u1ec7u gi\u1ea3 \u0111\u1ecbnh \u0111\u00f3 c\u00f3 \u0111\u00fang, h\u1ee3p l\u1ec7 hay kh\u00f4ng.<\/li><li>Lu\u00f4n \u0111\u00e0o s\u00e2u c\u0103n nguy\u00ean, nguy\u00ean nh\u00e2n g\u1ed1c r\u1ec5 \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 m\u1ed9t c\u00e1ch tri\u1ec7t \u0111\u1ec3. Qua \u0111\u00f3, khi nguy\u00ean m\u1eabu \u0111\u01b0\u1ee3c t\u1ea1o ra v\u00e0 ch\u1ea1y th\u1eed nghi\u1ec7m s\u1ebd \u0111\u00e1p \u1ee9ng t\u1ed1i \u0111a nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.&nbsp;<\/li><\/ul>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">Suy ngh\u0129 v\u1ec1 Design Thinking<\/h2>\n\n\n\n<p>V\u1ec1 c\u01a1 b\u1ea3n, <strong>Design Thinking<\/strong> l\u00e0 ph\u01b0\u01a1ng ph\u00e1p gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng t\u01b0 duy \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 d\u1ef1a tr\u00ean vi\u1ec7c \u0111\u00e1nh gi\u00e1 t\u1eeb nhi\u1ec1u kh\u00eda c\u1ea1nh theo ph\u01b0\u01a1ng ph\u00e1p khoa h\u1ecdc.<\/p>\n\n\n\n<p>Design Thinking s\u1ebd \u0111i ng\u01b0\u1ee3c l\u1ea1i v\u1edbi c\u00e1ch ti\u1ebfp c\u1eadn theo khu\u00f4n m\u1eabu b\u1edfi n\u00f3 l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c l\u1eb7p \u0111i l\u1eb7p l\u1ea1i v\u00e0 ch\u00fang ta li\u00ean t\u1ee5c \u0111\u1eb7t ra c\u00e1c c\u00e2u h\u1ecfi, ph\u1ee7 \u0111\u1ecbnh n\u00f3 v\u00e0 ch\u1ee9ng minh n\u00f3 \u0111\u1ec3 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p t\u1ed1t h\u01a1n, chi\u1ebfn l\u01b0\u1ee3c thay th\u1ebf t\u1ed1t h\u01a1n v\u00e0 c\u00e1i nh\u00ecn kh\u00e1ch quan h\u01a1n.<\/p>\n\n\n\n<p>T\u1ea5t nhi\u00ean, \u0111\u1ec3 c\u00f3 th\u1ec3 \u201ct\u01b0 duy v\u01b0\u1ee3t ra kh\u1ecfi gi\u1edbi h\u1ea1n\u201d kh\u00f4ng ph\u1ea3i l\u00e0 chuy\u1ec7n d\u1ec5 d\u00e0ng. Ch\u00fang th\u00e1ch th\u1ee9c m\u1ecdi gi\u1edbi h\u1ea1n c\u1ee7a b\u1ea1n v\u00e0 \u0111\u1ec3 \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng th\u00ec b\u1ea1n ph\u1ea3i d\u1ea7n thay \u0111\u1ed5i suy ngh\u0129 v\u00e0 c\u00e1ch l\u00e0m vi\u1ec7c h\u1eb1ng ng\u00e0y c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>Mong r\u1eb1ng qua nh\u1eefng chia s\u1ebb v\u1ec1 <strong>Design Thinking<\/strong> tr\u00ean \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u h\u01a1n v\u1ec1 ph\u01b0\u01a1ng ph\u00e1p n\u00e0y v\u00e0 \u00e1p d\u1ee5ng v\u00e0o trong c\u00f4ng vi\u1ec7c \u0111\u1ec3 t\u1ea1o ra s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi xu th\u1ebf th\u1eddi \u0111\u1ea1i, h\u1eefu \u00edch cho kh\u00e1ch h\u00e0ng, kh\u1eb3ng \u0111\u1ecbnh th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p, g\u00f3p ph\u1ea7n gia t\u0103ng s\u1ee9c m\u1ea1nh c\u1ea1nh tranh tr\u00ean th\u01b0\u01a1ng tr\u01b0\u1eddng.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e6efff\"><em>Li\u00ean h\u1ec7 ngay v\u1edbi Sao Kim qua hotline <a href=\"tel:0964699499\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>0964.699.499<\/strong><\/a> \/ <a href=\"mailto:contact@saokim.com.vn\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>contact@saokim.com.vn<\/strong><\/a> n\u1ebfu b\u1ea1n c\u1ea7n chuy\u00ean gia \u0111\u1ed3ng h\u00e0nh trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, chuy\u1ec3n \u0111\u1ed5i s\u1ed1.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Sao Kim t\u1ea1i:<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Blog Sao Kim<\/strong><\/a>,&nbsp;<a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>C\u1ea9m Nang Sao Kim<\/strong><\/a>&nbsp;<\/p>\n\n\n\n<p><strong>Facebook:<\/strong>&nbsp;<a href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p><strong>Case study Behance<\/strong>:&nbsp;<a href=\"https:\/\/www.behance.net\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p>#SaoKim #SaoKimBranding #DesignThinking #TuDuyThietKe<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0110a s\u1ed1 c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf chuy\u00ean nghi\u1ec7p \u0111\u1ec1u s\u1eed d\u1ee5ng Design Thinking (T\u01b0 duy thi\u1ebft k\u1ebf). V\u1eady Design Thinking l\u00e0 g\u00ec? C\u00e1ch \u00e1p d\u1ee5ng Design Thinking nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n","protected":false},"author":37,"featured_media":38252,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195],"tags":[],"class_list":["post-38234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cam-nang"],"acf":[],"views":971,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/38234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=38234"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/38234\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/38252"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=38234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=38234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=38234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}