{"id":38266,"date":"2022-12-23T14:57:16","date_gmt":"2022-12-23T07:57:16","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=38266"},"modified":"2022-12-23T15:08:33","modified_gmt":"2022-12-23T08:08:33","slug":"la-ban-thuong-hieu","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/la-ban-thuong-hieu\/","title":{"rendered":"Brand Compass: Thi\u1ebft l\u1eadp La b\u00e0n th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"\n<p><em><strong>La b\u00e0n th\u01b0\u01a1ng hi\u1ec7u<\/strong> (Brand Compass) l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 v\u00f4 gi\u00e1 \u0111\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c cho doanh nghi\u1ec7p, kim ch\u1ec9 nam cho m\u1ecdi h\u00e0nh \u0111\u1ed9ng trong x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ph\u00e1t trienr kinh doanh.<\/em><\/p>\n\n\n\n<p>La b\u00e0n th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi s\u1ef1 li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u c\u1ea3 b\u00ean trong l\u1eabn b\u00ean ngo\u00e0i, bao g\u1ed3m 5 th\u00e0nh ph\u1ea7n c\u01a1 b\u1ea3n. Ch\u00fang l\u1ed3ng gh\u00e9p c\u00e1c th\u00f4ng \u0111i\u1ec7p: l\u00fd do t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n t\u1ed3n t\u1ea1i, n\u01a1i b\u1ea1n \u0111ang h\u01b0\u1edbng t\u1edbi, c\u00e1ch th\u1ee9c b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau v\u00e0 nh\u1eefng d\u1ea5u m\u1ed1c b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c trong su\u1ed1t h\u00e0nh tr\u00ecnh.<\/p>\n\n\n\n<p>Sau \u0111\u00e2y, h\u00e3y c\u00f9ng xem x\u00e9t \u00fd ngh\u0129a c\u1ee7a la b\u00e0n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 l\u00fd do t\u1ea1i sao doanh nghi\u1ec7p c\u1ea7n c\u00f3 n\u00f3. Ch\u00fang ta c\u0169ng s\u1ebd \u0111i s\u00e2u v\u00e0o n\u0103m th\u00e0nh ph\u1ea7n c\u1ee7a la b\u00e0n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 l\u00fd gi\u1ea3i t\u1ea1i sao ch\u00fang l\u1ea1i quan tr\u1ecdng \u0111\u1ed1i v\u1edbi s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">1. La b\u00e0n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/h2>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Brand-Compass-La-Ban-Thuong-Hieu.png\" alt=\"Brand Compass: La b\u00e0n th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-38274\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Brand-Compass-La-Ban-Thuong-Hieu.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Brand-Compass-La-Ban-Thuong-Hieu-300x157.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Brand-Compass-La-Ban-Thuong-Hieu-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p><strong>La b\u00e0n th\u01b0\u01a1ng hi\u1ec7u<\/strong> (<strong>Brand Compass<\/strong>) l\u00e0 m\u1ed9t h\u1ec7 th\u1ed1ng chi\u1ebfn l\u01b0\u1ee3c v\u1ec1 th\u00f4ng \u0111i\u1ec7p c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Ch\u00fang k\u1ebft h\u1ee3p n\u0103m th\u00e0nh ph\u1ea7n c\u1ed1t l\u00f5i \u0111\u1eb1ng sau vi\u1ec7c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 v\u0103n h\u00f3a c\u00f4ng ty:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Purpose<\/strong>: M\u1ee5c \u0111\u00edch th\u01b0\u01a1ng hi\u1ec7u<\/li><li><strong>Vision<\/strong>: T\u1ea7m nh\u00ecn<\/li><li><strong>Mission<\/strong>: S\u1ee9 m\u1ec7nh<\/li><li><strong>Values<\/strong>: Gi\u00e1 tr\u1ecb<\/li><li><strong>Objectives<\/strong>: M\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>La b\u00e0n th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a qu\u00e1 tr\u00ecnh \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng b\u1edfi c\u00e1c d\u1eef li\u1ec7u \u0111\u1ebfn t\u1eeb vi\u1ec7c nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">2. T\u1ea1i sao doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u1ea7n la b\u00e0n th\u01b0\u01a1ng hi\u1ec7u?<\/h2>\n\n\n\n<p>La b\u00e0n th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3ng vai tr\u00f2 l\u00e0 n\u1ec1n t\u1ea3ng cho c\u00e1c s\u00e1ng ki\u1ebfn x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng, \u0111\u1ea3m b\u1ea3o s\u1ef1 nh\u1ea5t qu\u00e1n c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c th\u00f4ng \u0111i\u1ec7p tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c \u0111i\u1ec3m ch\u1ea1m &#8211; n\u01a1i x\u1ea3y ra ho\u1ea1t \u0111\u1ed9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. M\u1ed7i th\u00e0nh ph\u1ea7n c\u1ee7a n\u00f3 \u0111\u1ea1i di\u1ec7n cho m\u1ed9t ph\u1ea7n c\u1ed1t l\u00f5i trong th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>H\u00e3y coi la b\u00e0n th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1ec3 t\u1eadp trung v\u00e0o vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch kinh doanh v\u00e0 ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh quan tr\u1ecdng, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong nh\u1eefng th\u1eddi \u0111i\u1ec3m kh\u00f3 kh\u0103n ho\u1eb7c trong giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng cao.<\/p>\n\n\n\n<p>H\u00e3y t\u01b0\u1edfng t\u01b0\u1ee3ng r\u1eb1ng b\u1ea1n \u0111ang \u0111\u1ee9ng gi\u1eefa m\u1ed9t cu\u1ed9c suy tho\u00e1i hay \u0111\u1ea1i d\u1ecbch to\u00e0n c\u1ea7u v\u00e0 b\u1ea1n c\u1ea7n t\u00ecm ra nh\u1eefng con \u0111\u01b0\u1eddng m\u1edbi \u0111\u1ec3 t\u1ea1o ra doanh thu cho c\u00f4ng ty.<\/p>\n\n\n\n<p>Tr\u01b0\u1edbc khi b\u1ea1n cho ra m\u1eaft m\u1ed9t s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 m\u1edbi, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n ph\u1ea3i tham kh\u1ea3o la b\u00e0n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 xem li\u1ec7u r\u1eb1ng s\u1ef1 b\u1ed5 sung n\u00e0y c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u m\u00e0 b\u1ea1n x\u00e2y d\u1ef1ng hay kh\u00f4ng.<\/p>\n\n\n\n<p>N\u1ebfu kh\u00f4ng, b\u1ea1n n\u00ean suy ngh\u0129 th\u1eadt k\u1ef9 v\u1ec1 l\u00fd do b\u1ea1n mu\u1ed1n th\u00eam nh\u1eefng d\u1ecbch v\u1ee5 n\u00e0y v\u00e0 \u00fd ngh\u0129a c\u1ee7a ch\u00fang \u0111\u1ed1i v\u1edbi s\u1ef1 to\u00e0n v\u1eb9n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>La b\u00e0n th\u01b0\u01a1ng hi\u1ec7u s\u1ebd \u0111\u1ecbnh h\u01b0\u1edbng cho b\u1ea1n t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9, t\u1eeb vi\u1ec7c kh\u1edfi ch\u1ea1y chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb m\u1edbi \u0111\u1ebfn vi\u1ec7c ti\u1ebfp nh\u1eadn c\u00e1c \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ngay c\u1ea3 trong vi\u1ec7c tuy\u1ec3n d\u1ee5ng nh\u00e2n vi\u00ean.<\/p>\n\n\n\n<p>T\u1ea5t c\u1ea3 nh\u00e2n s\u1ef1 n\u1ed9i b\u1ed9 nh\u01b0 ban l\u00e3nh \u0111\u1ea1o, th\u00e0nh vi\u00ean h\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb hay nh\u00e2n vi\u00ean \u0111\u1ec1u n\u00ean c\u00f3 hi\u1ec3u r\u00f5 la b\u00e0n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c giao nhi\u1ec7m v\u1ee5 t\u1ea1o th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c \u0111\u1ecbnh h\u00ecnh c\u00e1c tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u (th\u01b0\u1eddng l\u00e0 b\u1ed9 ph\u1eadn ti\u1ebfp th\u1ecb v\u00e0 truy\u1ec1n th\u00f4ng).<\/p>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/trai-nghiem-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/trai-nghiem-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/strong><\/a><\/li><li>Th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u<\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/7-buoc-lap-ke-hoach-truyen-thong-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>K\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng<\/strong><\/a><\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>C\u00f3 th\u1ec3 th\u1ea5y, la b\u00e0n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 quan tr\u1ecdng \u0111\u1ec3 g\u1eafn k\u1ebft th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i b\u1ed9, c\u1ee5 th\u1ec3 l\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n c\u00f3 s\u1ef1 am hi\u1ec3u r\u00f5 r\u00e0ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 c\u00f3 th\u1ec3 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n s\u1ef1 tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">3. 5 Th\u00e0nh ph\u1ea7n c\u1ee7a la b\u00e0n th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p>B\u1ea1n b\u1eaft bu\u1ed9c ph\u1ea3i hi\u1ec3u r\u00f5 \u00fd ngh\u0129a c\u1ee7a t\u1eebng th\u00e0nh ph\u1ea7n v\u00e0 x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng ch\u00fang, \u0111i\u1ec1u n\u00e0y c\u00f3 \u00fd ngh\u0129a quan tr\u1ecdng \u0111\u1ed1i v\u1edbi m\u1ecdi ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u1ec1 sau. H\u00e3y c\u00f9ng x\u00e1c \u0111\u1ecbnh k\u1ef9 h\u01a1n v\u1ec1 5 th\u00e0nh ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu c\u1ee7a la b\u00e0n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">X\u00e1c \u0111\u1ecbnh m\u1ee5c \u0111\u00edch th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/La-Ban-Thuong-Hieu-1-Muc-Dich-Thuong-Hieu.jpg\" alt=\"Th\u00e0nh ph\u1ea7n c\u1ee7a la b\u00e0n th\u01b0\u01a1ng hi\u1ec7u - 1 - M\u1ee5c \u0111\u00edch th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-38293\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/La-Ban-Thuong-Hieu-1-Muc-Dich-Thuong-Hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/La-Ban-Thuong-Hieu-1-Muc-Dich-Thuong-Hieu-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/La-Ban-Thuong-Hieu-1-Muc-Dich-Thuong-Hieu-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>M\u1ee5c \u0111\u00edch l\u00e0 l\u00fd do c\u00f4ng ty c\u1ee7a b\u1ea1n t\u1ed3n t\u1ea1i ngo\u00e0i vi\u1ec7c t\u1ea1o ra l\u1ee3i nhu\u1eadn. N\u00f3 l\u00e0 trung t\u00e2m c\u1ee7a la b\u00e0n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 tr\u1ea3 l\u1eddi cho c\u00e2u h\u1ecfi c\u1ed1t l\u00f5i m\u00e0 b\u1ea1n ph\u1ea3i \u0111\u1ed1i m\u1eb7t: T\u1ea1i sao th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp?<\/p>\n\n\n\n<p>M\u1ee5c \u0111\u00edch th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n ph\u1ea3i n\u0103ng \u0111\u1ed9ng v\u00e0 mang theo \u0111\u1ed9ng l\u1ef1c. N\u00f3 ph\u1ea3i k\u1ebft n\u1ed1i \u0111\u1ed3ng th\u1eddi c\u1ea3 c\u1ea3m x\u00fac c\u0169ng nh\u01b0 l\u00fd tr\u00ed. M\u1ee5c \u0111\u00edch c\u1ee7a b\u1ea1n ph\u1ea3i bao g\u1ed3m s\u1ef1 t\u00e1c \u0111\u1ed9ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 &#8211; h\u1ecd l\u00e0 kh\u00e1ch h\u00e0ng, sinh vi\u00ean, b\u1ec7nh nh\u00e2n ho\u1eb7c c\u1ed9ng \u0111\u1ed3ng n\u00f3i chung.<\/p>\n\n\n\n<p><strong>C\u00e1c c\u00e2u h\u1ecfi c\u1ea7n \u0111\u1eb7t ra khi x\u00e1c \u0111\u1ecbnh m\u1ee5c \u0111\u00edch th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n:<\/strong><\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Ngo\u00e0i vi\u1ec7c ki\u1ebfm ti\u1ec1n, t\u1ea1i sao ch\u00fang ta l\u00e0m c\u00f4ng vi\u1ec7c n\u00e0y?<\/li><li>Ch\u00fang ta coi tr\u1ecdng nh\u1ea5t \u0111i\u1ec1u g\u00ec?<\/li><li>Ch\u00fang ta \u0111am m\u00ea \u0111i\u1ec1u g\u00ec nh\u1ea5t?<\/li><li>\u0110i\u1ec1u g\u00ec th\u00fac \u0111\u1ea9y ch\u00fang ta x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u n\u00e0y?&nbsp;<\/li><li>Ch\u00fang ta c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u n\u00e0o c\u1ee7a th\u1ebf gi\u1edbi?<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>C\u00e1c v\u00ed d\u1ee5 v\u1ec1 x\u00e1c \u0111\u1ecbnh m\u1ee5c \u0111\u00edch:<\/strong><\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>TED: \u0110\u1ec3 truy\u1ec1n b\u00e1 nh\u1eefng \u00fd t\u01b0\u1edfng.<\/li><li>Disney: \u0110\u1ec3 l\u00e0m cho m\u1ecdi ng\u01b0\u1eddi h\u1ea1nh ph\u00fac.<\/li><li>Smithsonian: \u0110\u1ec3 gia t\u0103ng v\u00e0 ph\u1ed5 bi\u1ebfn ki\u1ebfn th\u1ee9c.<\/li><li>The Nature Conservancy: \u0110\u1ec3 trao cho th\u1ebf h\u1ec7 t\u01b0\u01a1ng lai m\u1ed9t th\u1ebf gi\u1edbi b\u1ec1n v\u1eefng.<\/li><li>Nike: \u0110\u1ec3 mang l\u1ea1i c\u1ea3m h\u1ee9ng v\u00e0 s\u1ef1 \u0111\u1ed5i m\u1edbi cho m\u1ecdi v\u1eadn \u0111\u1ed9ng vi\u00ean tr\u00ean th\u1ebf gi\u1edbi.<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">X\u00e1c \u0111\u1ecbnh t\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c<\/h3>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/La-Ban-Thuong-Hieu-2-Tam-Nhin-Chien-Luoc.jpg\" alt=\"Th\u00e0nh ph\u1ea7n c\u1ee7a la b\u00e0n th\u01b0\u01a1ng hi\u1ec7u - 2 - T\u1ea7m nh\u00ecn th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-38288\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/La-Ban-Thuong-Hieu-2-Tam-Nhin-Chien-Luoc.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/La-Ban-Thuong-Hieu-2-Tam-Nhin-Chien-Luoc-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/La-Ban-Thuong-Hieu-2-Tam-Nhin-Chien-Luoc-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>T\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n m\u00f4 t\u1ea3 tr\u1ea1ng th\u00e1i cu\u1ed1i c\u00f9ng m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n h\u01b0\u1edbng t\u1edbi. \u0110\u00f3 l\u00e0 th\u1ebf gi\u1edbi l\u00fd t\u01b0\u1edfng m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n hy v\u1ecdng c\u00f3 th\u1ec3 mang l\u1ea1i. T\u1ea7m nh\u00ecn c\u1ee7a b\u1ea1n ph\u1ea3i th\u1eadt cao c\u1ea3 hay th\u1eadm ch\u00ed l\u00e0 t\u00e1o b\u1ea1o.&nbsp;<\/p>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c t\u1ed5 ch\u1ee9c phi l\u1ee3i nhu\u1eadn, t\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u1eddng m\u00f4 t\u1ea3 m\u1ed9t th\u1ebf gi\u1edbi m\u00e0 c\u00e1c d\u1ecbch v\u1ee5 h\u1ecd mang l\u1ea1i kh\u00f4ng c\u00f2n c\u1ea7n thi\u1ebft n\u1eefa.<\/p>\n\n\n\n<p>N\u1ebfu Oxfam c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ea7m nh\u00ecn c\u1ee7a h\u1ecd v\u1ec1 \u201cm\u1ed9t th\u1ebf gi\u1edbi c\u00f4ng b\u1eb1ng kh\u00f4ng c\u00f3 \u0111\u00f3i ngh\u00e8o\u201d, th\u00ec h\u1ecd s\u1ebd ng\u1eebng kinh doanh. Tuy nhi\u00ean, th\u1ebf gi\u1edbi \u0111\u00f3 ch\u1ec9 t\u1ed3n t\u1ea1i trong \u00fd t\u01b0\u1edfng.<\/p>\n\n\n\n<p>H\u00e3y coi t\u1ea7m nh\u00ecn c\u1ee7a b\u1ea1n nh\u01b0 m\u1ed9t c\u00e2u chuy\u1ec7n \u0111\u1ea7y c\u1ea3m h\u1ee9ng m\u00e0 l\u00e3nh \u0111\u1ea1o c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u s\u1ebd k\u1ec3 \u0111\u1ec3 k\u00eau g\u1ecdi, t\u1eadp h\u1ee3p m\u1ecdi ng\u01b0\u1eddi c\u00f9ng nhau h\u00e0nh \u0111\u1ed9ng.<\/p>\n\n\n\n<p>N\u00f3 ph\u1ea3i th\u1eadt \u0111\u01a1n gi\u1ea3n v\u00e0 r\u00f5 r\u00e0ng, tr\u00e1nh nh\u1eefng ng\u00f4n ng\u1eef ph\u1ee9c t\u1ea1p v\u00e0 c\u00e1c t\u1eeb th\u00f4ng d\u1ee5ng. \u0110\u00f3 ph\u1ea3i l\u00e0 m\u1ed9t c\u00e2u chuy\u1ec7n m\u00e0 b\u1ea5t k\u1ef3 ai li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng gi\u1ea3i th\u00edch.<\/p>\n\n\n\n<p><strong>Nh\u1eefng c\u00e2u h\u1ecfi c\u1ea7n \u0111\u1eb7t ra khi thi\u1ebft l\u1eadp t\u1ea7m nh\u00ecn cho t\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c:<\/strong><\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Ch\u00fang ta hy v\u1ecdng s\u1ebd mang \u0111\u1ebfn nh\u1eefng s\u1ef1 thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o cho th\u1ebf gi\u1edbi?<\/li><li>T\u1ed5 ch\u1ee9c c\u1ee7a ch\u00fang ta ph\u1ee5c v\u1ee5 ai?<\/li><li>Ch\u00fang ta \u0111ang t\u00ecm c\u00e1ch gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 g\u00ec?<\/li><li>Tr\u1ea1ng th\u00e1i cu\u1ed1i c\u00f9ng m\u00e0 ch\u00fang ta mong mu\u1ed1n l\u00e0 g\u00ec?<\/li><li>Th\u1ebf n\u00e0o l\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng?<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 t\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c:<\/strong><\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Oxfam: M\u1ed9t th\u1ebf gi\u1edbi c\u00f4ng b\u1eb1ng kh\u00f4ng c\u00f3 \u0111\u00f3i ngh\u00e8o.<\/li><li>IKEA: T\u1ea1o ra m\u1ed9t cu\u1ed9c s\u1ed1ng h\u00e0ng ng\u00e0y t\u1ed1t \u0111\u1eb9p h\u01a1n cho m\u1ecdi ng\u01b0\u1eddi.<\/li><li>Viettel: Tr\u1edf th\u00e0nh m\u1ed9t doanh nghi\u1ec7p kinh doanh s\u00e1ng t\u1ea1o v\u00ec con ng\u01b0\u1eddi<\/li><li>Microsoft: Gi\u00fap m\u1ecdi ng\u01b0\u1eddi v\u00e0 c\u00e1c doanh nghi\u1ec7p tr\u00ean to\u00e0n th\u1ebf gi\u1edbi ph\u00e1t huy h\u1ebft ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh<\/li><li>Sao Kim Branding: Tr\u1edf th\u00e0nh m\u1ed9t doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng v\u1edbi m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c chuy\u00ean nghi\u1ec7p \u2013 n\u0103ng \u0111\u1ed9ng \u2013 nh\u00e2n v\u0103n. D\u1eabn \u0111\u1ea7u trong c\u00e1c l\u0129nh v\u1ef1c tham gia b\u1eb1ng hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng.<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">X\u00e1c \u0111\u1ecbnh s\u1ee9 m\u1ec7nh th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/La-Ban-Thuong-Hieu-3-Su-Menh-Thuong-Hieu.jpg\" alt=\"Th\u00e0nh ph\u1ea7n c\u1ee7a la b\u00e0n th\u01b0\u01a1ng hi\u1ec7u - 3 - S\u1ee9 m\u1ec7nh th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-38289\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/La-Ban-Thuong-Hieu-3-Su-Menh-Thuong-Hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/La-Ban-Thuong-Hieu-3-Su-Menh-Thuong-Hieu-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/La-Ban-Thuong-Hieu-3-Su-Menh-Thuong-Hieu-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>S\u1ee9 m\u1ec7nh th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng kh\u00e1c c\u1ee7a la b\u00e0n th\u01b0\u01a1ng hi\u1ec7u. H\u00e3y coi \u0111\u00f3 l\u00e0 l\u1ed9 tr\u00ecnh cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>N\u1ebfu nh\u01b0 t\u1ea7m nh\u00ecn tr\u1ea3 l\u1eddi c\u00e2y h\u1ecfi WHERE, s\u1ee9 m\u1ec7nh tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi HOW.<\/p>\n\n\n\n<p>B\u1eb1ng c\u00e1ch m\u00f4 t\u1ea3 nh\u1eefng g\u00ec b\u1ea1n s\u1ebd l\u00e0m, c\u00e1ch th\u1ee9c th\u1ef1c hi\u1ec7n, \u0111\u1ed1i t\u01b0\u1ee3ng b\u1ea1n h\u01b0\u1edbng t\u1edbi v\u00e0 t\u1ea1i sao b\u1ea1n l\u00e0m \u0111i\u1ec1u \u0111\u00f3, th\u1ef1c hi\u1ec7n t\u1ed1t s\u1ee9 m\u1ec7nh th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ea7m nh\u00ecn v\u00e0o m\u1ed9t th\u1eddi \u0111i\u1ec3m c\u1ee5 th\u1ec3 n\u00e0o \u0111\u00f3.<\/p>\n\n\n\n<p>S\u1ee9 m\u1ec7nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i l\u00e0 s\u1ef1 kh\u1eb3ng \u0111\u1ecbnh ch\u1eafc ch\u1eafn v\u1ec1 k\u1ebf ho\u1ea1ch c\u0169ng nh\u01b0 c\u1ee7ng c\u1ed1 ni\u1ec1m tin v\u00e0o chuy\u00ean m\u00f4n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. N\u00f3 x\u00e1c \u0111\u1ecbnh lo\u1ea1i s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 b\u1ea1n cung c\u1ea5p v\u00e0 m\u1ee9c ch\u1ea5t l\u01b0\u1ee3ng b\u1ea1n cam k\u1ebft.<\/p>\n\n\n\n<p><strong>C\u00e1c c\u00e2u h\u1ecfi c\u1ea7n \u0111\u1eb7t ra khi x\u00e2y d\u1ef1ng s\u1ee9 m\u1ec7nh th\u01b0\u01a1ng hi\u1ec7u:<\/strong><\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Ch\u00fang ta l\u00e0m g\u00ec?<\/li><li>Ch\u00fang ta l\u00e0m \u0111i\u1ec1u \u0111\u00f3 nh\u01b0 th\u1ebf n\u00e0o?<\/li><li>Ch\u00fang ta l\u00e0m \u0111i\u1ec1u \u0111\u00f3 cho ai?<\/li><li>T\u1ea1i sao ch\u00fang ta l\u00e0m \u0111i\u1ec1u \u0111\u00f3?<\/li><\/ul>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 s\u1ee9 m\u1ec7nh th\u01b0\u01a1ng hi\u1ec7u:<\/strong><\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Samsung: H\u1ed7 tr\u1ee3 m\u1ecdi ng\u01b0\u1eddi tr\u1edf th\u00e0nh phi\u00ean b\u1ea3n ho\u00e0n thi\u1ec7n nh\u1ea5t c\u1ee7a ch\u00ednh m\u00ecnh<\/li><li>Tesla: \u0110\u1ea9y nhanh qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i c\u1ee7a th\u1ebf gi\u1edbi sang n\u0103ng l\u01b0\u1ee3ng b\u1ec1n v\u1eefng<\/li><li>Unilever: Bi\u1ebfn cu\u1ed9c s\u1ed1ng b\u1ec1n v\u1eefng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn<\/li><li>Sao Kim Branding: Sao Kim gi\u00fap doanh nghi\u1ec7p t\u0103ng n\u0103ng l\u1ef1c c\u1ea1nh tranh b\u1eb1ng vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh.<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: C\u00e1ch x\u00e2y d\u1ef1ng <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/tam-nhin-va-su-menh\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>t\u1ea7m nh\u00ecn v\u00e0 s\u1ee9 m\u1ec7nh<\/strong><\/a> (Quy tr\u00ecnh + C\u00f4ng th\u1ee9c t\u1ed5ng qu\u00e1t)<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">X\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i<\/h3>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/La-Ban-Thuong-Hieu-4-Gia-Tri-Cot-Loi.jpg\" alt=\"Th\u00e0nh ph\u1ea7n c\u1ee7a la b\u00e0n th\u01b0\u01a1ng hi\u1ec7u - 4 - Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i\" class=\"wp-image-38292\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/La-Ban-Thuong-Hieu-4-Gia-Tri-Cot-Loi.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/La-Ban-Thuong-Hieu-4-Gia-Tri-Cot-Loi-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/La-Ban-Thuong-Hieu-4-Gia-Tri-Cot-Loi-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 nguy\u00ean t\u1eafc h\u00ecnh th\u00e0nh n\u00ean v\u0103n h\u00f3a c\u1ee7a m\u1ed9t c\u00f4ng ty. H\u1ecd ph\u00e1c th\u1ea3o nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t \u0111\u1ed1i v\u1edbi t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n &#8211; x\u00e9t t\u1eeb g\u00f3c \u0111\u1ed9 lu\u00e2n l\u00fd, \u0111\u1ea1o \u0111\u1ee9c v\u00e0 tri\u1ebft h\u1ecdc.<\/p>\n\n\n\n<p>T\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n c\u1ea7n ph\u1ea3i c\u00f3 s\u1ef1 \u0111\u1ed3ng thu\u1eadn&nbsp; v\u1ec1 nh\u1eefng \u0111i\u1ec1u quan tr\u1ecdng nh\u1ea5t &#8211; kh\u00f4ng ch\u1ec9 \u0111\u1ed1i v\u1edbi \u0111\u1ed1i v\u1edbi l\u00e3nh \u0111\u1ea1o v\u00e0 nh\u00e2n vi\u00ean m\u00e0 c\u00f2n \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng. Vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh c\u00e1c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a b\u1ea1n v\u00e0 c\u1ee7a nh\u1eefng ng\u01b0\u1eddi s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 lu\u00f4n gi\u1eef vai tr\u00f2 quy\u1ebft \u0111\u1ecbnh.<\/p>\n\n\n\n<p>S\u1ef1 tin t\u01b0\u1edfng gi\u1eefa \u0111\u00f4i b\u00ean l\u00e0 \u0111i\u1ec1u quan tr\u1ecdng trong vi\u1ec7c g\u00ecn gi\u1eef m\u1ed1i quan h\u1ec7 gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng. Kh\u00e1ch h\u00e0ng s\u1ebd tin t\u01b0\u1edfng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u bi\u1ebft chia s\u1ebb gi\u00e1 tr\u1ecb. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu c\u1ee7a la b\u00e0n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p><strong>C\u00e1c c\u00e2u h\u1ecfi c\u1ea7n \u0111\u1eb7t ra khi x\u00e2y d\u1ef1ng c\u00e1c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a b\u1ea1n:<\/strong><\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Ch\u00fang ta \u0111\u1ea1i di\u1ec7n cho \u0111i\u1ec1u g\u00ec?<\/li><li>\u0110i\u1ec1u g\u00ec khi\u1ebfn ch\u00fang ta t\u1ef1 h\u00e0o nh\u1ea5t?<\/li><li>Nh\u1eefng nguy\u00ean t\u1eafc n\u00e0o ch\u00fang ta kh\u00f4ng th\u1ec3 thay \u0111\u1ed5i?<\/li><li>\u0110i\u1ec1u g\u00ec quan tr\u1ecdng nh\u1ea5t \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng?<\/li><li>Ch\u00fang ta mu\u1ed1n \u0111\u01b0\u1ee3c ng\u01b0\u1eddi kh\u00e1c nh\u00ecn nh\u1eadn nh\u01b0 th\u1ebf n\u00e0o?<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>V\u00ed d\u1ee5 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a Sao Kim Branding:<\/strong><\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>T\u1eadn t\u00e2m<\/strong>: \u0110\u1ed1i x\u1eed v\u1edbi ng\u01b0\u1eddi kh\u00e1c nh\u01b0 c\u00e1c b\u1ea1n mu\u1ed1n ng\u01b0\u1eddi kh\u00e1c \u0111\u1ed1i x\u1eed v\u1edbi m\u00ecnh<\/li><li><strong>S\u00e1ng t\u1ea1o<\/strong>: Lu\u00f4n t\u00ecm c\u00e1ch m\u1edbi \u0111\u1ec3 l\u00e0m t\u1ed1t h\u01a1n, c\u00f3 l\u1ee3i h\u01a1n<\/li><li><strong>H\u1ee3p t\u00e1c<\/strong>: Tinh th\u1ea7n ph\u1ed1i h\u1ee3p c\u00f9ng l\u00e0m vi\u1ec7c \u0111\u1ec3 \u0111\u1ea1t m\u1ee5c ti\u00eau chung<\/li><li><strong>Cam k\u1ebft<\/strong>: N\u00f3i \u0111i \u0111\u00f4i v\u1edbi l\u00e0m, h\u1ee9a nh\u01b0 n\u00e0o th\u00ec th\u1ef1c hi\u1ec7n nh\u01b0 v\u1eady<\/li><li><strong>Hi\u1ec7u qu\u1ea3<\/strong>: L\u00e0m vi\u1ec7c h\u01b0\u1edbng m\u1ee5c ti\u00eau v\u00e0 t\u1ea1o ra c\u00e1c k\u1ebft qu\u1ea3 t\u00edch c\u1ef1c<\/li><li><strong>\u0110am m\u00ea<\/strong>: T\u1ea1o ra ni\u1ec1m vui v\u00e0 \u00fd ngh\u0129a trong c\u00f4ng vi\u1ec7c<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c<\/h3>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/La-Ban-Thuong-Hieu-5-Muc-Tieu-Chien-Luoc.jpg\" alt=\"\" class=\"wp-image-38291\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/La-Ban-Thuong-Hieu-5-Muc-Tieu-Chien-Luoc.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/La-Ban-Thuong-Hieu-5-Muc-Tieu-Chien-Luoc-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/La-Ban-Thuong-Hieu-5-Muc-Tieu-Chien-Luoc-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>M\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c l\u00e0 m\u1ee5c ti\u00eau th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c trong kinh doanh x\u00e9t theo g\u00f3c \u0111\u1ed9 v\u1eadt ch\u1ea5t.\u00a0 B\u1eb1ng c\u00e1ch ph\u00e1c h\u1ecda c\u00e1c c\u1ed9t m\u1ed1c c\u1ee5 th\u1ec3 m\u00e0 b\u1ea1n d\u1ef1 \u0111\u1ecbnh \u0111\u1ea1t \u0111\u01b0\u1ee3c, ch\u00fang khi\u1ebfn cho m\u1ee5c \u0111\u00edch, t\u1ea7m nh\u00ecn v\u00e0 s\u1ee9 m\u1ec7nh c\u1ee7a b\u1ea1n tr\u1edf n\u00ean cao c\u1ea5p v\u00e0 c\u00f3 \u00fd ngh\u0129a h\u01a1n.<\/p>\n\n\n\n<p>C\u00e1c m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c ph\u1ea3i mang \u0111\u1ea7y tham v\u1ecdng v\u00e0 gi\u00fap cho c\u00e1c giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n ti\u1ebfp theo c\u1ee7a b\u1ea1n \u0111i \u0111\u00fang h\u01b0\u1edbng, t\u1eeb \u0111\u00f3 d\u1eabn t\u1edbi th\u00e0nh c\u00f4ng.&nbsp;Ch\u00fang th\u01b0\u1eddng c\u00f3 d\u1ea1ng m\u1ed9t tuy\u00ean b\u1ed1 n\u1ed9i b\u1ed9 bao h\u00e0m k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n, ho\u1eb7c&nbsp; c\u0169ng c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t danh s\u00e1ch \u0111\u01a1n gi\u1ea3n v\u1ec1 c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3. .&nbsp;<\/p>\n\n\n\n<p><strong>C\u00e1c c\u00e2u h\u1ecfi c\u1ea7n \u0111\u1eb7t ra khi x\u00e2y d\u1ef1ng m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c:<\/strong><\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Bi\u1ec3u hi\u1ec7n c\u1ee5 th\u1ec3&nbsp; cho t\u1ea7m nh\u00ecn v\u00e0 s\u1ee9 m\u1ec7nh c\u1ee7a ch\u00fang ta l\u00e0 g\u00ec?<\/li><li>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 bi\u1ebft r\u1eb1ng ch\u00fang ta \u0111\u00e3 ho\u00e0n th\u00e0nh nhi\u1ec7m v\u1ee5?<\/li><li>Ch\u00fang ta c\u1ea7n ph\u1ea3i \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng c\u1ed9t m\u1ed1c n\u00e0o trong su\u1ed1t qu\u00e3ng \u0111\u01b0\u1eddng?<\/li><li>C\u00e1ch t\u1ea1o n\u00ean chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t nh\u1ea5t cho c\u00e1c c\u1ed9t m\u1ed1c n\u00e0y l\u00e0 g\u00ec?<\/li><li>T\u1ea5t c\u1ea3 c\u00e1c m\u1ee5c ti\u00eau c\u1ee7a ch\u00fang ta c\u00f3 ph\u00f9 h\u1ee3p kh\u00f4ng?<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>C\u00e1c v\u00ed d\u1ee5 v\u1ec1 m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c:<\/strong><\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Ph\u00e1t tri\u1ec3n kh\u1ea3 n\u0103ng l\u00e3nh \u0111\u1ea1o v\u00e0 ti\u1ec1m n\u0103ng c\u1ee7a \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean.<\/li><li>Th\u00fac \u0111\u1ea9y s\u1ef1 l\u00e3nh \u0111\u1ea1o t\u01b0 t\u01b0\u1edfng th\u00f4ng qua cam k\u1ebft gi\u00e1o d\u1ee5c.<\/li><li>T\u0103ng hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u00e1m m\u00e2y.<\/li><li>Doanh thu \u0111\u1ea1t 10 tri\u1ec7u \u0111\u00f4 la trong 3 n\u0103m t\u1edbi.<\/li><\/ul>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">Thi\u1ebft l\u1eadp la b\u00e0n th\u01b0\u01a1ng hi\u1ec7u ngay h\u00f4m nay!<\/h2>\n\n\n\n<p>\u0110i\u1ec1u quan tr\u1ecdng c\u1ea7n nh\u1edb l\u00e0 <strong>la b\u00e0n th\u01b0\u01a1ng hi\u1ec7u<\/strong> kh\u00f4ng mang m\u1ee5c \u0111\u00edch \u0111\u1ea1i di\u1ec7n cho to\u00e0n b\u1ed9 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. \u0110\u1ec3 \u0111\u1ecbnh v\u1ecb v\u00e0 t\u1ea1o n\u00ean b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u ri\u00eang, b\u1ea1n c\u1ea7n th\u00eam c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nh\u01b0 <a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/xay-dung-thuong-hieu\/tinh-cach-thuong-hieu-la-gi-lam-the-nao-de-xac-dinh-tinh-cach-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a>, l\u1eddi h\u1ee9a th\u01b0\u01a1ng hi\u1ec7u, <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/chien-luoc-khac-biet-hoa-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t h\u00f3a<\/strong><\/a> v\u00e0 h\u01a1n th\u1ebf n\u1eefa.<\/p>\n\n\n\n<p>Nh\u1eefng g\u00ec m\u00e0 la b\u00e0n th\u01b0\u01a1ng hi\u1ec7u th\u1ec3 hi\u1ec7n ch\u00ednh l\u00e0 nh\u1eefng nguy\u00ean l\u00fd c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. V\u00e0 n\u1ebfu b\u1ea1n \u0111ang \u00e1p d\u1ee5ng nh\u1eefng nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n n\u00e0y l\u00e0m kim ch\u1ec9 nam cho m\u00ecnh, ch\u1eafc ch\u1eafn r\u1eb1ng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111ang \u0111\u01b0\u1ee3c v\u1ea1ch ra m\u1ed9t l\u1ed9 tr\u00ecnh h\u01b0\u1edbng t\u1edbi th\u00e0nh c\u00f4ng th\u1ef1c s\u1ef1 v\u00e0 l\u00e2u d\u00e0i.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e6efff\"><em>N\u1ebfu doanh nghi\u1ec7p mu\u1ed1n <a href=\"https:\/\/www.saokim.com.vn\/en\/giai-phap\/cbp-giai-phap-xay-dung-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> b\u00e0i b\u1ea3n, chuy\u00ean nghi\u1ec7p t\u1eeb \u0111\u1ea7u, h\u00e3y li\u00ean h\u1ec7 v\u1edbi Sao Kim, ch\u00fang t\u00f4i r\u1ea5t h\u00e2n h\u1ea1nh khi \u0111\u01b0\u1ee3c \u0111\u1ed3ng h\u00e0nh c\u00f9ng b\u1ea1n.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Sao Kim t\u1ea1i:<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Blog Sao Kim<\/strong><\/a>,&nbsp;<a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>C\u1ea9m Nang Sao Kim<\/strong><\/a>&nbsp;<\/p>\n\n\n\n<p><strong>Facebook:<\/strong>&nbsp;<a href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p><strong>Case study Behance<\/strong>:&nbsp;<a href=\"https:\/\/www.behance.net\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p>#SaoKim #SaoKimBranding #BrandCompass #LaBanThuongHieu<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La b\u00e0n th\u01b0\u01a1ng hi\u1ec7u (Brand Compass) l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 v\u00f4 gi\u00e1 \u0111\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c cho doanh nghi\u1ec7p, kim ch\u1ec9 nam cho m\u1ecdi h\u00e0nh \u0111\u1ed9ng trong x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ph\u00e1t trienr kinh doanh.<\/p>\n","protected":false},"author":37,"featured_media":38274,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195],"tags":[],"class_list":["post-38266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cam-nang"],"acf":[],"views":631,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/38266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=38266"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/38266\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/38274"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=38266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=38266"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=38266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}