{"id":38301,"date":"2022-12-23T18:01:13","date_gmt":"2022-12-23T11:01:13","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=38301"},"modified":"2024-04-08T11:43:18","modified_gmt":"2024-04-08T04:43:18","slug":"thong-diep-thuong-hieu","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/thong-diep-thuong-hieu\/","title":{"rendered":"Brand Message: 6 B\u01b0\u1edbc s\u00e1ng t\u1ea1o th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"\n<p>C\u00f3 r\u1ea5t nhi\u1ec1u c\u00e1ch \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n tr\u1edf n\u00ean s\u1ed1ng \u0111\u1ed9ng t\u1eeb thi\u1ebft k\u1ebf logo, \u0111\u1ebfn thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, t\u1ea1o &#8216;<strong>th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u<\/strong>&#8216; lu\u00f4n l\u00e0 m\u1ed9t c\u00e1ch h\u1ea5p d\u1eabn m\u00e0 b\u1ea5t c\u1ee9 th\u01b0\u01a1ng hi\u1ec7u n\u00e0o c\u0169ng c\u1ea7n ph\u1ea3i th\u1ef1c hi\u1ec7n.<\/p>\n\n\n\n<p>Cho d\u00f9 l\u00e0 c\u00e2u chuy\u1ec7n th\u00fa v\u1ecb b\u1ea1n k\u1ec3 tr\u00ean website hay l\u00e0 c\u00e2u chuy\u1ec7n kh\u1edfi nghi\u1ec7p \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i n\u1ed9i b\u1ed9 cho nh\u00e2n vi\u00ean, ch\u00fang \u0111\u1ec1u \u1ea9n ch\u1ee9a &#8220;th\u00f4ng \u0111i\u1ec7p&#8221; &#8211; \u0111i\u1ec1u c\u1ed1t l\u00f5i m\u00e0 b\u1ea1n mu\u1ed1n truy\u1ec1n t\u1ea3i cho kh\u00e1n gi\u1ea3 hi\u1ec3u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Th\u1ef1c t\u1ebf, th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e1ng nh\u1edb hay kh\u00f4ng \u0111\u01b0\u1ee3c quy\u1ebft \u0111\u1ecbnh b\u1edfi th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u. L\u00fd do t\u1ea1i sao l\u1ea1i nh\u01b0 v\u1eady, ch\u00fang ta h\u00e3y c\u00f9ng \u0111i s\u00e2u v\u00e0 kh\u00e1m ph\u00e1 \u00fd ngh\u0129a c\u1ee7a th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">1. Th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/h2>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"625\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Brand-Message-Thong-Diep-Thuong-Hieu.png\" alt=\"Brand Message: Th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-38321\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Brand-Message-Thong-Diep-Thuong-Hieu.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Brand-Message-Thong-Diep-Thuong-Hieu-300x156.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Brand-Message-Thong-Diep-Thuong-Hieu-768x400.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p><strong>Th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u<\/strong> (<strong>Brand Message<\/strong>) l\u00e0 nh\u1eefng \u0111i\u1ec1u c\u1ed1t l\u00f5i b\u1ea1n mu\u1ed1n truy\u1ec1n t\u1ea3i \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau nh\u1eb1m m\u1ee5c \u0111\u00edch \u0111\u1ecbnh ngh\u0129a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Ch\u00fang ta c\u0169ng c\u00f3 hai lo\u1ea1i th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u: Th\u00f4ng \u0111i\u1ec7p n\u1ed9i b\u1ed9 v\u00e0 th\u00f4ng \u0111i\u1ec7p b\u00ean ngo\u00e0i.<\/p>\n\n\n\n<p>Th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i b\u1ed9 l\u00e0 th\u00f4ng \u0111i\u1ec7p m\u00e0 doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh nh\u1eb1m gi\u00fap c\u00e1c th\u00e0nh vi\u00ean hi\u1ec3u r\u00f5 v\u1ec1 ch\u00ednh th\u01b0\u01a1ng hi\u1ec7u m\u00e0 \u0111ang g\u00e2y d\u1ef1ng. N\u00f3 bao g\u1ed3m nh\u1eefng th\u1ee9 nh\u01b0 s\u1ee9 m\u1ec7nh, t\u1ea7m nh\u00ecn v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i.<\/p>\n\n\n\n<p>Th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u b\u00ean ngo\u00e0i s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng x\u00e1c \u0111\u1ecbnh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng h\u01a1n, ch\u00fang bao g\u1ed3m nh\u1eefng th\u1ee9 nh\u01b0 kh\u1ea9u hi\u1ec7u, th\u00f4ng \u0111i\u1ec7p tr\u00ean trang web v\u00e0 qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<p>N\u1ebfu th\u00f4ng \u0111i\u1ec7p c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 g\u1eafn k\u1ebft v\u00e0 nh\u1ea5t qu\u00e1n \u0111\u1ed1i v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c b\u00ean li\u00ean quan th\u00ec \u0111\u00f3 m\u1edbi ch\u00ednh l\u00e0 d\u1ea5u hi\u1ec7u c\u1ee7a li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u th\u1ef1c s\u1ef1. \u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, ta ph\u1ea3i c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u201cth\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u\u201d r\u00f5 r\u00e0ng.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">2. T\u1ea1i sao th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u l\u1ea1i quan tr\u1ecdng?<\/h2>\n\n\n\n<p>Th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u quan tr\u1ecdng \u0111\u1ed1i v\u1edbi vi\u1ec7c x\u00e1c \u0111\u1ecbnh b\u1ea1n l\u00e0 ai v\u1edbi t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t c\u00f4ng ty v\u00e0 t\u1ea1i sao kh\u00e1ch h\u00e0ng v\u00e0 nh\u00e2n vi\u00ean n\u00ean quan t\u00e2m \u0111\u1ebfn \u0111i\u1ec1u n\u00e0y.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">2.1. X\u00e1c \u0111\u1ecbnh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u1ea1i di\u1ec7n cho \u0111i\u1ec1u g\u00ec<\/h3>\n\n\n\n<p>Khung th\u00f4ng \u0111i\u1ec7p d\u00e0nh cho th\u01b0\u01a1ng hi\u1ec7u s\u1ebd gi\u00fap b\u1ea1n tr\u1ea3 l\u1eddi r\u00f5 r\u00e0ng nh\u1eefng c\u00e2u h\u1ecfi quan tr\u1ecdng nh\u01b0: l\u00fd do t\u1ea1i sao th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n t\u1ed3n t\u1ea1i, m\u1ee5c ti\u00eau th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u00e0 g\u00ec, v\u00e0 c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u d\u1ef1 \u0111\u1ecbnh \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3.<\/p>\n\n\n\n<p>Th\u00f4ng \u0111i\u1ec7p ph\u1ea3i truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch, t\u1ea7m nh\u00ecn v\u00e0 s\u1ee9 m\u1ec7nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u0169ng nh\u01b0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u1ea3 nh\u00e2n vi\u00ean v\u00e0 kh\u00e1ch h\u00e0ng \u0111\u1ec1u hi\u1ec3u r\u00f5 \u1edf c\u1ea5p \u0111\u1ed9 s\u00e2u nh\u1ea5t.&nbsp;<\/p>\n\n\n\n<p>Trong th\u1eddi \u0111\u1ea1i m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng quan t\u00e2m \u0111\u1ebfn nh\u1eefng g\u00ec m\u00e0 m\u1ed9t c\u00f4ng ty \u0111\u1ea1i di\u1ec7n, th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u r\u00f5 r\u00e0ng, nh\u1ea5t qu\u00e1n l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">2.2. T\u0103ng s\u1ef1 thu h\u00fat kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n<p>M\u1ed9t th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3 ph\u1ea3i truy\u1ec1n \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u00fd do t\u1ea1i sao kh\u00e1ch h\u00e0ng n\u00ean ch\u1ecdn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n thay v\u00ec \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110\u00e2y l\u00e0 trung t\u00e2m d\u00f9ng \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>H\u01a1n th\u1ebf, c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng l\u1ee3i \u00edch c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 kh\u00e1c bi\u1ec7t ch\u00ednh \u0111\u1ec3 c\u00f3 th\u1ec3 cung c\u1ea5p cho b\u1ea1n m\u1ed9t khu\u00f4n kh\u1ed5 x\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p th\u1eadt thuy\u1ebft ph\u1ee5c tr\u1ea3 l\u1eddi cho c\u00e2u h\u1ecfi t\u1ea1i sao th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u01b0\u1ee3t tr\u1ed9i.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">2.3. C\u1ea3i thi\u1ec7n s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n<p>Th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh kh\u00f4ng ch\u1ec9 thu h\u00fat kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch tr\u00ecnh b\u00e0y r\u00f5 r\u00e0ng c\u00e1c l\u1ee3i \u00edch v\u00e0 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t m\u00e0 n\u00f3 c\u00f2n khi\u1ebfn h\u1ecd mu\u1ed1n ti\u1ebfp t\u1ee5c tham gia. C\u00f9ng v\u1edbi \u0111\u00f3, vi\u1ebft th\u00f4ng \u0111i\u1ec7p hi\u1ec7u qu\u1ea3 l\u00e0 khi ta n\u00f3i tr\u00fang nhu c\u1ea7u c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, c\u00f9ng v\u1edbi vi\u1ec7c \u0111em \u0111\u1ebfn t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p v\u00e0 d\u1ec5 li\u00ean t\u01b0\u1edfng.<\/p>\n\n\n\n<p>H\u00e3y ngh\u0129 v\u1ec1 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u trong cu\u1ed9c s\u1ed1ng c\u1ee7a ch\u00ednh b\u1ea1n. Cho d\u00f9 \u0111\u00f3 l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng, qu\u1ea3ng c\u00e1o hay b\u1ea3n tin, c\u00f3 m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t \u0111\u1ecbnh m\u00e0 ch\u00fang ta lu\u00f4n mong mu\u1ed1n \u0111\u01b0\u1ee3c t\u01b0\u01a1ng t\u00e1c. \u0110\u00e2y ch\u00ednh l\u00e0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 t\u00ecm ra c\u00e1ch \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p g\u1eafn k\u1ebft v\u00e0 \u0111\u1ea7y h\u1ea5p d\u1eabn.<\/p>\n\n\n<span style=\"--tl-form-height-m:1114.59px;--tl-form-height-t:1341.59px;--tl-form-height-d:1341.59px;\" class=\"tl-placeholder-f-type-shortcode_49942 tl-preload-form\"><span><\/span><\/span>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">2.4. X\u00e2y d\u1ef1ng l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n<p>L\u00f2ng trung th\u00e0nh \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a m\u1ecdi doanh nghi\u1ec7p, v\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh c\u1ee7a nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00ecnh \u0111\u00e1m ch\u00ednh l\u00e0 l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng. V\u00ec v\u1eady, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng t\u1eeb nh\u1eefng ng\u01b0\u1eddi m\u00e0 b\u1ea1n ph\u1ee5c v\u1ee5? C\u00e1ch quan tr\u1ecdng nh\u1ea5t l\u00e0 th\u1ef1c hi\u1ec7n l\u1eddi h\u1ee9a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>M\u1ed9t ph\u1ea7n c\u1ef1c k\u1ef3 thi\u1ebft y\u1ebfu c\u1ee7a khung th\u00f4ng \u0111i\u1ec7p chi\u1ebfn l\u01b0\u1ee3c m\u00e0 ch\u00fang ta s\u1ebd ti\u1ebfp t\u1ee5c kh\u00e1m ph\u00e1 trong ph\u1ea7n ti\u1ebfp theo \u0111\u00f3 ch\u00ednh l\u00e0 l\u1eddi h\u1ee9a c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00e2y \u0111\u01b0\u1ee3c coi l\u00e0 l\u1eddi cam k\u1ebft s\u00e2u s\u1eafc m\u00e0 b\u1ea1n th\u1ef1c hi\u1ec7n v\u1edbi nh\u1eefng ng\u01b0\u1eddi b\u1ea1n ph\u1ee5c v\u1ee5. Truy\u1ec1n \u0111\u1ea1t r\u00f5 r\u00e0ng v\u00e0 nh\u1ea5t qu\u00e1n l\u1eddi h\u1ee9a th\u01b0\u01a1ng hi\u1ec7u s\u1ebd l\u00e0 h\u00e0nh \u0111\u1ed9ng n\u1ec1n t\u1ea3ng \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: Ph\u01b0\u01a1ng ph\u00e1p x\u00e2y d\u1ef1ng <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/niem-tin-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>ni\u1ec1m tin th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">2.5. Thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n nh\u00e2n t\u00e0i h\u00e0ng \u0111\u1ea7u<\/h3>\n\n\n\n<p>Quan tr\u1ecdng kh\u00f4ng k\u00e9m so v\u1edbi s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng l\u00e0 s\u1ef1 g\u1eafn b\u00f3 c\u1ee7a nh\u00e2n vi\u00ean.&nbsp;<\/p>\n\n\n\n<p>Th\u00f4ng \u0111i\u1ec7p s\u1eafc n\u00e9t, h\u1ea5p d\u1eabn v\u00e0 nh\u1ea5t qu\u00e1n l\u00e0 d\u1ea5u hi\u1ec7u c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh v\u1edbi v\u0103n h\u00f3a c\u00f4ng ty \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng \u2014 \u0111\u00f3 ch\u00ednh x\u00e1c l\u00e0 lo\u1ea1i h\u00ecnh c\u00f4ng ty m\u00e0 c\u00e1c \u1ee9ng vi\u00ean gi\u1ecfi nh\u1ea5t lu\u00f4n mu\u1ed1n l\u00e0m vi\u1ec7c c\u00f9ng.<\/p>\n\n\n\n<p>Kh\u00f4ng nh\u1eefng th\u1ebf, vi\u1ec7c c\u1ee7ng c\u1ed1 v\u0103n h\u00f3a b\u1eb1ng th\u00f4ng \u0111i\u1ec7p n\u1ed9i b\u1ed9 g\u1eafn k\u1ebft v\u00e0 \u0111\u1ea7y c\u1ea3m h\u1ee9ng ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 nu\u00f4i d\u01b0\u1ee1ng m\u1ee5c \u0111\u00edch v\u00e0 tinh th\u1ea7n cho vi\u1ec7c gi\u1eef ch\u00e2n nh\u00e2n vi\u00ean.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">3. N\u1ec1n t\u1ea3ng s\u00e1ng t\u1ea1o th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Nen-Tang-Cua-Thong-Diep-Thuong-Hieu.png\" alt=\"N\u1ec1n t\u1ea3ng c\u1ee7a th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-38322\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Nen-Tang-Cua-Thong-Diep-Thuong-Hieu.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Nen-Tang-Cua-Thong-Diep-Thuong-Hieu-300x200.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Nen-Tang-Cua-Thong-Diep-Thuong-Hieu-768x512.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c coi l\u00e0 c\u00e2u chuy\u1ec7n xuy\u00ean su\u1ed1t k\u1ebft n\u1ed1i to\u00e0n b\u1ed9 b\u1ea3n s\u1eafc th\u00f4ng qua d\u00f2ng gi\u1edbi thi\u1ec7u \u0111\u1ebfn kh\u1ea9u hi\u1ec7u c\u1ee7a trang web v\u00e0 b\u1ea3n ti\u1ebfp th\u1ecb.<\/p>\n\n\n\n<p>Ch\u00eca kh\u00f3a cho vi\u1ec7c xuy\u00ean su\u1ed1t l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m khung th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n: nh\u1eefng \u00fd t\u01b0\u1edfng trung t\u00e2m n\u00eau b\u1eadt l\u00ean th\u00f4ng \u0111i\u1ec7p v\u00e0 vi\u1ec7c \u0111\u1ea3m b\u1ea3o t\u00ednh nh\u1ea5t qu\u00e1n khi c\u00e1c \u00fd t\u01b0\u1edfng ch\u1ea1m nhau.<\/p>\n\n\n\n<p>Ch\u00fang ta h\u00e3y c\u00f9ng xem x\u00e9t k\u1ef9 h\u01a1n t\u1eebng th\u00e0nh ph\u1ea7n c\u1ee7a Framework s\u00e1ng t\u1ea1o th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">3.1. M\u1ee5c \u0111\u00edch th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>M\u1ee5c \u0111\u00edch l\u00e0 l\u00fd do khi\u1ebfn c\u00f4ng ty c\u1ee7a b\u1ea1n t\u1ed3n t\u1ea1i ngo\u00e0i vi\u1ec7c ki\u1ebfm ti\u1ec1n. \u201cM\u1ee5c \u0111\u00edch\u201d l\u00e0 c\u00e2u tr\u1ea3 l\u1eddi cho c\u00e2u h\u1ecfi c\u01a1 b\u1ea3n nh\u1ea5t m\u00e0 t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n ph\u1ea3i \u0111\u1ed1i m\u1eb7t: T\u1ea1i sao?<\/p>\n\n\n\n<p>Tuy\u00ean b\u1ed1 v\u1ec1 m\u1ee5c \u0111\u00edch c\u1ee7a b\u1ea1n ph\u1ea3i g\u1ee3i l\u00ean \u0111\u1ed9ng l\u1ef1c s\u00e2u s\u1eafc \u0111\u01b0\u1ee3c t\u1ea5t c\u1ea3 c\u00e1c b\u00ean li\u00ean quan, bao g\u1ed3m c\u1ea3 nh\u1eefng nh\u00e2n vi\u00ean t\u01b0\u01a1ng lai ch\u1ea5p nh\u1eadn.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">3.2. T\u1ea7m nh\u00ecn<\/h3>\n\n\n\n<p>T\u1ea7m nh\u00ecn m\u00f4 t\u1ea3 tr\u1ea1ng th\u00e1i cu\u1ed1i c\u00f9ng m\u00e0 c\u00f4ng ty c\u1ee7a b\u1ea1n \u0111ang h\u01b0\u1edbng t\u1edbi. V\u00ec v\u1eady, tuy\u00ean b\u1ed1 v\u1ec1 t\u1ea7m nh\u00ecn c\u1ee7a b\u1ea1n n\u00ean khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi c\u1ea3m th\u1ea5y cao c\u1ea3, th\u1eadm ch\u00ed t\u00e1o b\u1ea1o.&nbsp;<\/p>\n\n\n\n<p>H\u00e3y coi n\u00f3 nh\u01b0 m\u1ed9t c\u00e2u chuy\u1ec7n \u0111\u1ea7y c\u1ea3m h\u1ee9ng m\u00e0 l\u00e3nh \u0111\u1ea1o c\u00f4ng ty k\u1ec3 \u0111\u1ec3 t\u1eadp h\u1ee3p nh\u00e2n t\u00e0i. H\u01a1n th\u1ebf, t\u1ea7m nh\u00ecn ph\u1ea3i th\u1eadt r\u00f5 r\u00e0ng v\u00e0 \u0111\u01a1n gi\u1ea3n \u2014 m\u1ed9t \u00fd t\u01b0\u1edfng m\u00e0 b\u1ea5t k\u1ef3 ai li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u1ec1u c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng ghi nh\u1edb.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">3.3. S\u1ee9 m\u1ec7nh<\/h3>\n\n\n\n<p>Nhi\u1ec7m v\u1ee5 c\u1ee7a b\u1ea1n l\u00e0 t\u1ea1o n\u00ean l\u1ed9 tr\u00ecnh cho t\u1ea7m nh\u00ecn c\u1ee7a b\u1ea1n. C\u1ea7n ph\u1ea3i v\u1ea1ch ra l\u1ed9 tr\u00ecnh b\u1ea1n \u0111\u1ecbnh th\u1ef1c hi\u1ec7n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ea7m nh\u00ecn c\u1ee7a m\u00ecnh. N\u00eau r\u00f5 b\u1ea1n s\u1ebd l\u00e0m g\u00ec, b\u1ea1n s\u1ebd l\u00e0m nh\u01b0 th\u1ebf n\u00e0o , b\u1ea1n \u0111ang l\u00e0m cho ai v\u00e0 t\u1ea1i sao b\u1ea1n l\u1ea1i l\u00e0m \u0111i\u1ec1u \u0111\u00f3.&nbsp;<\/p>\n\n\n\n<p>Vi\u1ec7c tuy\u00ean b\u1ed1 s\u1ee9 m\u1ec7nh s\u1ebd c\u1ee7ng c\u1ed1 th\u00eam ni\u1ec1m tin v\u00e0o chuy\u00ean m\u00f4n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, b\u1eb1ng c\u00e1ch kh\u1eb3ng \u0111\u1ecbnh m\u1ed9t c\u00e1ch \u0111\u1ea7y t\u1ef1 tin v\u1ec1 t\u1eebng y\u1ebfu t\u1ed1 n\u00e0y.<\/p>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: C\u00e1ch vi\u1ebft <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/tam-nhin-va-su-menh\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>t\u1ea7m nh\u00ecn v\u00e0 s\u1ee9 m\u1ec7nh<\/strong><\/a><\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">3.4. Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i&nbsp;<\/h3>\n\n\n\n<p>Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a b\u1ea1n l\u00e0 nguy\u00ean t\u1eafc khi\u1ebfn cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh. H\u1ecd ph\u00e1c th\u1ea3o l\u00ean: \u201c\u0111i\u1ec1u g\u00ec l\u00e0 quan tr\u1ecdng nh\u1ea5t \u0111\u1ed1i v\u1edbi c\u00f4ng ty c\u1ee7a b\u1ea1n?\u201d.&nbsp;<\/p>\n\n\n\n<p>\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 to\u00e0n b\u1ed9 t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c gi\u00e1 tr\u1ecb. H\u01a1n h\u1ebft, gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i ph\u1ea3i \u0111\u00f3ng vai tr\u00f2 l\u00e0 ti\u00eau ch\u00ed n\u1ec1n t\u1ea3ng cho vi\u1ec7c tuy\u1ec3n d\u1ee5ng nh\u00e2n s\u1ef1 m\u1edbi v\u00e0 th\u1eadm ch\u00ed ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u00e0 b\u1ea1n \u0111ang h\u1ee3p t\u00e1c.<\/p>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/la-ban-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>La b\u00e0n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">3.5. L\u1ee3i \u00edch th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>L\u1ee3i \u00edch th\u01b0\u01a1ng hi\u1ec7u l\u00e0 nh\u1eefng th\u1ee9 m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 \u00fd \u0111\u1ecbnh cung c\u1ea5p v\u00e0 ph\u1ee5c v\u1ee5. Cho d\u00f9 \u0111\u00f3 l\u00e0 s\u1ef1 s\u1ea3ng kho\u00e1i \u0111\u1ebfn t\u1eeb m\u1ed9t lo\u1ea1i n\u01b0\u1edbc gi\u1ea3i kh\u00e1t hay s\u1ef1 tin t\u01b0\u1edfng khi bi\u1ebft thu\u1ebf c\u1ee7a h\u1ecd l\u00e0 ch\u00ednh x\u00e1c.<\/p>\n\n\n\n<p>C\u00f3 th\u1ec3 th\u1ea5y, m\u1ed7i th\u01b0\u01a1ng hi\u1ec7u cung c\u1ea5p m\u1ed9t lo\u1ea1t l\u1ee3i \u00edch kh\u00e1c nhau \u0111\u1ec3 t\u1eeb \u0111\u00f3 th\u00f4ng \u0111i\u1ec7p c\u1ee7a h\u1ecd c\u00f3 c\u01a1 s\u1edf \u0111\u1ec3 t\u1ea1o ra.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">3.6. Nh\u1eefng \u0111i\u1ec3m kh\u00e1c bi\u1ec7t ch\u00ednh<\/h3>\n\n\n\n<p>C\u00e2u h\u1ecfi \u0111\u1eb7t ra l\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n kh\u00e1c bi\u1ec7t nh\u01b0 th\u1ebf n\u00e0o so v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c khi cung c\u1ea5p c\u00f9ng m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.<\/p>\n\n\n\n<p>Ch\u00fang t\u00f4i khuy\u00ean b\u1ea1n n\u00ean x\u00e1c \u0111\u1ecbnh kho\u1ea3ng ba y\u1ebfu t\u1ed1 kh\u00e1c bi\u1ec7t ch\u00ednh, b\u1edfi v\u00ec ch\u00fang s\u1ebd \u0111\u00f3ng vai tr\u00f2 l\u00e0m n\u1ec1n t\u1ea3ng c\u1ee7a kh\u00e1c bi\u1ec7t h\u00f3a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: Chi\u1ebfn l\u01b0\u1ee3c <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/chien-luoc-khac-biet-hoa-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>kh\u00e1c bi\u1ec7t h\u00f3a th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">3.7. L\u1eddi h\u1ee9a th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>L\u1eddi h\u1ee9a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00e0 n\u1ec1n t\u1ea3ng cho l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00f3 l\u00e0 cam k\u1ebft trang tr\u1ecdng m\u00e0 b\u1ea1n th\u1ef1c hi\u1ec7n v\u1edbi nh\u1eefng ng\u01b0\u1eddi b\u1ea1n ph\u1ee5c v\u1ee5 \u0111\u1ec3 cung c\u1ea5p m\u1ed9t c\u00e1ch \u0111\u00e1ng tin c\u1eady v\u1ec1 m\u1ed9t l\u1ee3i \u00edch c\u1ee5 th\u1ec3 v\u00e0 h\u1eefu h\u00ecnh.&nbsp;<\/p>\n\n\n\n<p>Nh\u1eefng l\u1eddi h\u1ee9a th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t nh\u1ea5t c\u00f3 n\u0103m ph\u1ea9m ch\u1ea5t ri\u00eang bi\u1ec7t: t\u00ednh x\u00e1c th\u1ef1c, h\u1ea5p d\u1eabn, \u0111\u1ed9c \u0111\u00e1o, \u0111\u00e1ng nh\u1edb v\u00e0 \u0111\u00e1ng tin c\u1eady.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">3.8. \u00dd t\u01b0\u1edfng l\u1edbn<\/h3>\n\n\n\n<p>\u00dd t\u01b0\u1edfng l\u1edbn c\u1ee7a b\u1ea1n l\u00e0 b\u1ea3n ch\u1ea5t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, \u0111\u01b0\u1ee3c \u0111\u00fac k\u1ebft th\u00e0nh m\u1ed9t kh\u00e1i ni\u1ec7m ho\u1eb7c tuy\u00ean b\u1ed1 c\u1ef1c k\u1ef3 ng\u1eafn g\u1ecdn. Nh\u1eefng \u00fd t\u01b0\u1edfng l\u1edbn th\u01b0\u1eddng nh\u00e2n \u0111\u00f4i th\u00e0nh nh\u1eefng d\u00f2ng gi\u1edbi thi\u1ec7u.<\/p>\n\n\n\n<p>H\u00e3y ngh\u0129 t\u1edbi \u201cJust do it\u201d c\u1ee7a Nike, \u201cThink different\u201d c\u1ee7a Apple ho\u1eb7c \u201cThrive\u201d c\u1ee7a Kaiser Permanente. Trong ch\u01b0a \u0111\u1ea7y b\u1ed1n t\u1eeb, c\u00e1c th\u00f4ng \u0111i\u1ec7p n\u00e0y \u0111\u1ec1u xu\u1ea5t ph\u00e1t t\u1eeb nh\u1eefng \u00fd t\u01b0\u1edfng l\u1edbn phong ph\u00fa v\u00e0 \u0111a d\u1ea1ng \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">3.9. C\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>Cu\u1ed1i c\u00f9ng, c\u00e2u chuy\u1ec7n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t c\u00e2u chuy\u1ec7n ng\u1eafn gi\u00fap gi\u1ea3i ph\u00f3ng \u00fd t\u01b0\u1edfng l\u1edbn c\u1ee7a b\u1ea1n. Vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e2u chuy\u1ec7n c\u00f3 s\u1eafc th\u00e1i v\u00e0 l\u1eadp lu\u1eadn ch\u1eb7t ch\u1ebd s\u1ebd \u0111\u00f3ng vai tr\u00f2 l\u00e0 n\u1ec1n t\u1ea3ng cho th\u00f4ng \u0111i\u1ec7p xuy\u00ean su\u1ed1t h\u1ec7 sinh th\u00e1i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.&nbsp;<\/p>\n\n\n\n<p>C\u00e2u chuy\u1ec7n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 \u1edf d\u1ea1ng m\u1ed9t qu\u1ea3ng c\u00e1o ng\u1eafn g\u1ecdn ho\u1eb7c c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t tuy\u00ean b\u1ed1 d\u00e0i h\u01a1n v\u1edbi nhi\u1ec1u n\u1ed9i dung t\u01b0\u1eddng thu\u1eadt h\u01a1n. Tr\u00ean h\u1ebft, \u00fd t\u01b0\u1edfng ch\u00ednh l\u00e0 k\u1ec3 c\u00e2u chuy\u1ec7n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u theo m\u1ed9t c\u00e1ch c\u00e1ch s\u00e1ng t\u1ea1o, thuy\u1ebft ph\u1ee5c v\u00e0 h\u1ea5p d\u1eabn.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">4. 6 B\u01b0\u1edbc t\u1ea1o th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd<\/h2>\n\n\n\n<p>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n t\u1ea1o ra lo\u1ea1i th\u00f4ng \u0111i\u1ec7p m\u1ea1nh m\u1ebd th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng kinh doanh? C\u00f3 r\u1ea5t nhi\u1ec1u th\u1ee9 c\u1ea7n ph\u1ea3i xem x\u00e9t, nh\u01b0ng cu\u1ed1i c\u00f9ng, khi vi\u1ebft th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n ph\u1ea3i bi\u1ebft m\u00ecnh n\u00f3i g\u00ec, n\u00f3i nh\u01b0 th\u1ebf n\u00e0o v\u00e0 n\u00f3i \u0111i\u1ec1u \u0111\u00f3 v\u1edbi ai. Ch\u00fang ta h\u00e3y xem x\u00e9t k\u1ef9 h\u01a1n, b\u1eaft \u0111\u1ea7u v\u1edbi \u201cai\u201d .<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">4.1. X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/h3>\n\n\n\n<p>C\u00f3 th\u1ec3 n\u00f3i r\u1eb1ng: \u201c\u0110i\u1ec3m kh\u1edfi \u0111\u1ea7u quan tr\u1ecdng nh\u1ea5t khi l\u00e0m th\u00f4ng \u0111i\u1ec7p \u0111\u1ed1i v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u00e0 x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng h\u01b0\u1edbng \u0111\u1ebfn\u201d. Ch\u1ec9 khi b\u1ea1n bi\u1ebft v\u00e0 hi\u1ec3u r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, b\u1ea1n m\u1edbi c\u00f3 th\u1ec3 t\u1ea1o ra th\u00f4ng \u0111i\u1ec7p thuy\u1ebft ph\u1ee5c v\u00e0 c\u00f3 th\u1ec3 nh\u1eadn d\u1ea1ng \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n<p>Kh\u00e1ch h\u00e0ng m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n ph\u1ee5c v\u1ee5 l\u00e0 ai?&nbsp;Nhu c\u1ea7u, th\u00e1ch th\u1ee9c, m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ed9ng l\u1ef1c ri\u00eang c\u1ee7a h\u1ecd l\u00e0 g\u00ec? H\u1ecd quan t\u00e2m \u0111\u1ebfn nh\u1eefng \u0111i\u1ec1u g\u00ec ngo\u00e0i nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n gi\u1ea3i quy\u1ebft?<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/chan-dung-khach-hang-muc-tieu.png\" alt=\"Ch\u00e2n dung kh\u00e1ch h\u00e0ng\" class=\"wp-image-6827\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/chan-dung-khach-hang-muc-tieu.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/chan-dung-khach-hang-muc-tieu-300x157.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/chan-dung-khach-hang-muc-tieu-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>B\u1ea1n c\u00e0ng c\u00f3 th\u1ec3 cung c\u1ea5p nhi\u1ec1u th\u00f4ng tin chi ti\u1ebft khi tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y th\u00ec c\u00e0ng t\u1ed1t. Ch\u00fang s\u1ebd h\u00ecnh th\u00e0nh cho b\u1ea1n \u201cv\u1ed1n d\u1eef li\u1ec7u\u201d m\u00e0 b\u1ea1n c\u1ea7n \u0111\u1ec3 tr\u00f2 chuy\u1ec7n v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch th\u1eadt \u0111\u1ed9c \u0111\u00e1o theo nh\u1eefng c\u00e1ch c\u00f3 li\u00ean quan. V\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng th\u00f4ng tin chi ti\u1ebft n\u00e0y l\u00e0 nghi\u00ean c\u1ee9u chuy\u00ean s\u00e2u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/hanh-trinh-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/phuong-phap-nghien-cuu-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/phong-van-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Ph\u1ecfng v\u1ea5n kh\u00e1ch h\u00e0ng<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">4.2. Thi\u1ebft l\u1eadp n\u1ec1n t\u1ea3ng cho th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>Vi\u1ec7c ph\u00e1c th\u1ea3o t\u1ea5t c\u1ea3 c\u00e1c th\u00e0nh ph\u1ea7n n\u1ec1n t\u1ea3ng c\u1ee7a th\u00f4ng \u0111i\u1ec7p trong ph\u1ea7n tr\u01b0\u1edbc s\u1ebd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p. D\u00e0nh th\u1eddi gian \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh t\u1eebng m\u1ee5c c\u1ee7a th\u00f4ng \u0111i\u1ec7p n\u00e0y s\u1ebd cung c\u1ea5p cho b\u1ea1n c\u01a1 s\u1edf v\u1eefng ch\u1eafc \u0111\u1ec3 vi\u1ebft \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n, h\u1ea5p d\u1eabn.<\/p>\n\n\n\n<p>M\u1ee5c \u0111\u00edch l\u00e0 l\u00e0m cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n nh\u1edb t\u1edbi l\u00fd do \u201cT\u1ea1i sao b\u1ea1n l\u00e0m nh\u1eefng g\u00ec b\u1ea1n l\u00e0m\u201d. H\u00e3y cho h\u1ecd bi\u1ebft l\u1ee3i th\u1ebf c\u1ee7a vi\u1ec7c t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n; nh\u1eefng \u0111i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ee7a b\u1ea1n v\u00e0 l\u00fd do t\u1ea1i sao n\u00ean mua h\u00e0ng c\u1ee7a b\u1ea1n thay v\u00ec c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh h\u00e0ng \u0111\u1ea7u.<\/p>\n\n\n\n<p>\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n ph\u1ea3i x\u00e1c \u0111\u1ecbnh nh\u1eefng \u00fd t\u01b0\u1edfng c\u1ea7n thi\u1ebft n\u00e0y tr\u01b0\u1edbc khi ng\u1ed3i xu\u1ed1ng vi\u1ebft b\u1ea5t k\u1ef3 th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng n\u00e0o.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">4.3. X\u00e1c \u0111\u1ecbnh t\u00f4ng gi\u1ecdng th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>T\u00f4ng gi\u1ecdng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ed9c \u0111\u00e1o v\u00e0 d\u1ec5 nh\u1eadn bi\u1ebft c\u00f3 th\u1ec3 n\u00f3i l\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n n\u00f3i \u0111i\u1ec1u g\u00ec v\u00e0 vi\u1ebft \u0111i\u1ec1u g\u00ec. N\u00f3 tr\u1ea3 l\u1eddi cho c\u00e2u h\u1ecfi \u201cL\u00e0m nh\u01b0 th\u1ebf n\u00e0o?\u201d trong k\u1ecbch b\u1ea3n tr\u00ean: <em>ai<\/em>, <em>c\u00e1i g\u00ec<\/em>, <em>nh\u01b0 th\u1ebf n\u00e0o.<\/em><\/p>\n\n\n\n<p>\u0110\u01b0\u1ee3c truy\u1ec1n t\u1ea3i r\u00f5 r\u00e0ng th\u00f4ng qua t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u, t\u00f4ng gi\u1ecdng th\u01b0\u01a1ng hi\u1ec7u l\u00e0m cho th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 x\u00e1c \u0111\u1ecbnh, tr\u1edf n\u00ean kh\u00e1c bi\u1ec7t v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, v\u00e0 t\u1ea1o ra \u0111i\u1ec3m nh\u1ea5n \u0111\u00e1ng nh\u1edb. N\u00f3 nh\u00e2n c\u00e1ch h\u00f3a th\u01b0\u01a1ng hi\u1ec7u l\u00e0m cho th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean sinh \u0111\u1ed9ng h\u01a1n \u0111\u1ed1i v\u1edbi c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n<p>Trong m\u1ecdi th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n \u2014 t\u1eeb website \u0111\u1ebfn k\u1ecbch b\u1ea3n qu\u1ea3ng c\u00e1o hay t\u00e0i li\u1ec7u marketing \u2014 t\u00f4ng gi\u1ecdng th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i \u0111\u01b0\u1ee3c nh\u1eadn bi\u1ebft ngay l\u1eadp t\u1ee9c.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">4.4. Thi\u1ebft l\u1eadp c\u00e1c nguy\u00ean t\u1eafc v\u1ec1 th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>T\u00ednh nh\u1ea5t qu\u00e1n l\u00e0 m\u1ed9t trong nh\u1eefng t\u00ednh ch\u1ea5t quan tr\u1ecdng nh\u1ea5t g\u00f3p ph\u1ea7n t\u1ea1o n\u00ean th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u. Th\u00f4ng \u0111i\u1ec7p nh\u1ea5t qu\u00e1n s\u1ebd d\u1ec5 nh\u1eadn bi\u1ebft h\u01a1n, kh\u00f4ng nh\u1eefng th\u1ebf c\u00f2n l\u00e0m cho kh\u00e1n gi\u1ea3 c\u1ea3m th\u1ea5y \u0111\u00e1ng tin c\u1eady h\u01a1n. S\u1ef1 quen thu\u1ed9c d\u1eabn \u0111\u1ebfn s\u1ef1 tin t\u01b0\u1edfng, v\u00e0 s\u1ef1 tin t\u01b0\u1edfng d\u1eabn \u0111\u1ebfn l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>C\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh nh\u1ea5t qu\u00e1n l\u00e0 s\u1eed d\u1ee5ng nguy\u00ean t\u1eafc:<\/p>\n\n\n\n<p>N\u00eau r\u00f5 nh\u1eefng \u0111i\u1ec1u n\u00ean v\u00e0 kh\u00f4ng n\u00ean l\u00e0m khi n\u00f3i \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>C\u1ea7n ph\u1ea3i bao g\u1ed3m m\u1ed9t t\u00e0i li\u1ec7u h\u01b0\u1edbng d\u1eabn gi\u00fap b\u1ea5t k\u1ef3 ai ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 s\u1ea3n xu\u1ea5t n\u1ed9i dung cho th\u01b0\u01a1ng hi\u1ec7u c\u0169ng c\u00f3 th\u1ec3 tham kh\u1ea3o.<\/p>\n\n\n\n<p>H\u01a1n th\u1ebf, h\u1ecd n\u00ean ph\u00e1c th\u1ea3o r\u00f5 r\u00e0ng nh\u1eefng \u0111i\u1ec1u nh\u01b0 t\u00ednh c\u00e1ch v\u00e0 t\u00f4ng gi\u1ecdng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, bao g\u1ed3m c\u00e1c v\u00ed d\u1ee5 n\u00ean v\u00e0 kh\u00f4ng n\u00ean \u0111\u1ec3 d\u1ec5 d\u00e0ng hi\u1ec3u v\u00e0 l\u00e0m theo.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">4.5. Vi\u1ebft th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>Ch\u1ec9 sau khi d\u00e0nh th\u1eddi gian ho\u00e0n th\u00e0nh c\u00e1c b\u01b0\u1edbc tr\u00ean, b\u1ea1n m\u1edbi n\u00ean b\u1eaft tay v\u00e0o vi\u1ebft th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>Cho d\u00f9 \u0111\u00f3 l\u00e0 th\u00f4ng \u0111i\u1ec7p tr\u00ean trang web, t\u00e0i li\u1ec7u marketing hay tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, b\u1ea1n lu\u00f4n ph\u1ea3i ghi nh\u1edb \u201c<em>ai<\/em>, <em>c\u00e1i g\u00ec<\/em> v\u00e0 <em>nh\u01b0 th\u1ebf n\u00e0o\u201d<\/em>.<\/p>\n\n\n\n<p>M\u1ed9t th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u c\u00f3 t\u00ednh g\u1eafn k\u1ebft v\u00e0 h\u1ea5p d\u1eabn cao s\u1ebd tr\u1ef1c ti\u1ebfp n\u00f3i l\u00ean \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a kh\u00e1n gi\u1ea3 m\u1ee5c ti\u00eau, ch\u00fang \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi c\u00e1c \u00fd t\u01b0\u1edfng trong n\u1ec1n t\u1ea3ng th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u01b0\u1ee3c vi\u1ebft b\u1eb1ng t\u00f4ng gi\u1ecdng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c nh\u1eadn ra \u1edf b\u1ea5t c\u1ee9 \u0111\u00e2u.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">4.6. Th\u1eed nghi\u1ec7m &amp; t\u1ed1i \u01b0u<\/h3>\n\n\n\n<p>B\u1ea1n c\u00e0ng c\u00f3 nhi\u1ec1u kh\u00e1ch h\u00e0ng, th\u00ec th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u00f4ng gi\u1ecdng c\u1ee7a b\u1ea1n c\u00e0ng d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c nh\u1eadn ra.<\/p>\n\n\n\n<p>\u0110\u00f3 ch\u00ednh l\u00e0 l\u00fd do v\u00ec sao, m\u1ed9t h\u00e0nh \u0111\u1ed9ng \u0111\u01a1n gi\u1ea3n c\u1ee7a 1 th\u01b0\u01a1ng hi\u1ec7u l\u1edbn c\u0169ng tr\u1edf n\u00ean Viral v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb.<\/p>\n\n\n\n<p>Ng\u01b0\u1ee3c l\u1ea1i, khi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f2n nh\u1ecf, r\u1ea5t kh\u00f3 \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 h\u1ecdc c\u00e1ch th\u00e0nh c\u00f4ng nh\u01b0 th\u01b0\u01a1ng hi\u1ec7u l\u1edbn. V\u1eady n\u00ean, h\u00e3y chu\u1ea9n b\u1ecb t\u00e2m l\u00fd s\u1eb5n s\u00e0ng cho vi\u1ec7c n\u00e0y.<\/p>\n\n\n\n<p>Khi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f2n nh\u1ecf, \u0111\u1eebng qu\u00e1 kh\u1eaft khe v\u1ec1 th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u. H\u00e3y t\u0103ng c\u01b0\u1eddng s\u00e1ng t\u1ea1o v\u00e0 th\u1eed nghi\u1ec7m.<\/p>\n\n\n\n<p>V\u1edbi vi\u1ec7c hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng, l\u00e0m r\u00f5 c\u00e1c th\u00e0nh ph\u1ea7n n\u1ec1n t\u1ea3ng, x\u00e1c \u0111\u1ecbnh t\u00f4ng gi\u1ecdng v\u00e0 nguy\u00ean t\u1eafc t\u00f4i tin r\u1eb1ng th\u00f4ng \u0111i\u1ec7p b\u1ea1n t\u1ea1o ra \u0111\u00e3 c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng r\u1ea5t t\u1ed1t.<\/p>\n\n\n\n<p>\u0110i\u1ec1u cu\u1ed1i c\u00f9ng c\u1ea7n l\u00e0m l\u00e0 th\u1eed nghi\u1ec7m, th\u1eed nghi\u1ec7m v\u00e0 li\u00ean t\u1ee5c th\u1eed nghi\u1ec7m. Ch\u1ec9 c\u1ea7n lu\u00f4n gi\u1eef s\u00e1ng t\u1ea1o tr\u00ean n\u1ec1n t\u1ea3ng \u0111\u00e3 x\u00e1c \u0111\u1ecbnh.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">5. V\u00ed d\u1ee5 v\u1ec1 th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c v\u00ed d\u1ee5 v\u1ec1 th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u gi\u00fap th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng kinh doanh, ch\u00fang ta \u0111\u00e3 c\u00f3 r\u1ea5t nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng tr\u00ean th\u1ebf gi\u1edbi. T\u1eeb t\u1ef1 tin \u0111\u1ebfn k\u1ef3 qu\u1eb7c, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u sau \u0111\u00e2y \u0111\u1ec1u c\u00f3 phong c\u00e1ch th\u00f4ng \u0111i\u1ec7p nh\u1ea5t qu\u00e1n \u0111\u01b0\u1ee3c chu\u1ea9n b\u1ecb k\u1ef9 c\u00e0ng \u0111\u1ec3 tr\u1edf n\u00ean d\u1ec5 nh\u1eadn bi\u1ebft nh\u01b0 logo c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">BMW<\/h3>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Thong-Diep-Thuong-Hieu-Cua-BMW.png\" alt=\"Th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a BMW\" class=\"wp-image-38324\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Thong-Diep-Thuong-Hieu-Cua-BMW.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Thong-Diep-Thuong-Hieu-Cua-BMW-300x200.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Thong-Diep-Thuong-Hieu-Cua-BMW-768x512.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>B\u1ed1n t\u1eeb \u0111\u01a1n gi\u1ea3n \u0111\u00e3 \u0111\u1ecbnh ngh\u0129a th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a BMW trong nhi\u1ec1u th\u1eadp k\u1ef7: \u201cThe ultimate driving machine\u201d. S\u1ef1 t\u1ef1 tin v\u00e0 hi\u1ec3u bi\u1ebft c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y \u0111\u01b0\u1ee3c trong c\u00e1c v\u00ed d\u1ee5 v\u1ec1 th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u t\u1eeb b\u1ea5t k\u1ef3 \u0111i\u1ec3m ti\u1ebfp th\u1ecb n\u00e0o c\u1ee7a BMW trong nh\u1eefng n\u0103m qua:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>\u201cBu\u00f4ng b\u1ecf s\u1ef1 t\u1ea7m th\u01b0\u1eddng c\u1ee7a b\u1ea1n ch\u1ec9&nbsp;trong 3,9 gi\u00e2y.\u201d<\/em><\/li>\n\n\n\n<li><em>&#8220;Gi\u1ea3i ph\u00f3ng s\u1ee9c m\u1ea1nh b\u00ean trong.&#8221;<\/em><\/li>\n\n\n\n<li><em>&#8220;\u0110\u1ec3 ti\u1ebfng g\u1ea7m \u0111\u1ed9ng c\u01a1 n\u00f3i thay tr\u00e1i tim b\u1ea1n&#8221;<\/em><\/li>\n\n\n\n<li><em>&#8220;M\u1ea1nh m\u1ebd. Nhanh nh\u1eb9n. Th\u00f4ng minh.&#8221;<\/em><\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">Nike<\/h3>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Thong-Diep-Thuong-Hieu-Cua-Nike-1.png\" alt=\"Th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Nike (1)\" class=\"wp-image-38325\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Thong-Diep-Thuong-Hieu-Cua-Nike-1.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Thong-Diep-Thuong-Hieu-Cua-Nike-1-300x200.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Thong-Diep-Thuong-Hieu-Cua-Nike-1-768x512.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Thong-Diep-Thuong-Hieu-Cua-Nike-2.png\" alt=\"Th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Nike (2)\" class=\"wp-image-38326\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Thong-Diep-Thuong-Hieu-Cua-Nike-2.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Thong-Diep-Thuong-Hieu-Cua-Nike-2-300x200.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Thong-Diep-Thuong-Hieu-Cua-Nike-2-768x512.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>R\u1ea5t \u00edt th\u01b0\u01a1ng hi\u1ec7u c\u00f3 \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed, danh ti\u1ebfng v\u00e0 kh\u1ea3 n\u0103ng \u0111\u1ecbnh danh trong ng\u00e0nh c\u00f4ng nghi\u1ec7p gi\u1ed1ng nh\u01b0 Nike. N\u1ebfu nh\u01b0 th\u00f4ng \u0111i\u1ec7p c\u1ee7a BMW l\u00e0 v\u1ec1 hi\u1ec7u su\u1ea5t \u00f4 t\u00f4, th\u00ec Nike l\u00e0 v\u1ec1 hi\u1ec7u su\u1ea5t c\u1ee7a t\u1eebng c\u00e1 nh\u00e2n. H\u1ecd tr\u1ef1c ti\u1ebfp v\u1eadn \u0111\u1ed9ng s\u1ee9c m\u1ea1nh \u1ea9n s\u00e2u trong m\u1ed7i ch\u00fang ta, v\u1edbi l\u1eddi \u0111\u1ed9ng vi\u00ean kh\u00f4ng th\u1ec3 k\u00ecm h\u00e3m:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>\u201cJust Do It.&#8221;<\/em><\/li>\n\n\n\n<li><em>&#8220;H\u00e3y l\u00e0m nh\u1eefng \u0111i\u1ec1u m\u00e0 trong l\u1ecbch s\u1eed ch\u1ec9 c\u00f3 th\u1ec3 m\u01a1 \u01b0\u1edbc.&#8221;<\/em><\/li>\n\n\n\n<li><em>&#8220;\u0110\u1eebng \u0111\u1ee3i cho \u0111\u1ebfn khi b\u1ea1n gi\u00e0nh \u0111\u01b0\u1ee3c m\u1ed9t chi\u1ebfc c\u00fap \u0111\u1ec3 c\u00f3 th\u1ec3 ch\u01a1i nh\u01b0 m\u1ed9t nh\u00e0 v\u00f4 \u0111\u1ecbch.&#8221;<\/em><\/li>\n\n\n\n<li><em>&#8220;C\u00e1i t\u1ed1t h\u01a1n c\u1ee7a t\u00f4i lu\u00f4n t\u1ed1t h\u01a1n c\u00e1i t\u1ed1t h\u01a1n c\u1ee7a b\u1ea1n.\u201d<\/em><\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">Accenture<\/h3>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Thong-Diep-Thuong-Hieu-Cua-Accenture.png\" alt=\"Th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Accenture\" class=\"wp-image-38327\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Thong-Diep-Thuong-Hieu-Cua-Accenture.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Thong-Diep-Thuong-Hieu-Cua-Accenture-300x200.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Thong-Diep-Thuong-Hieu-Cua-Accenture-768x512.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Th\u00f4ng \u0111i\u1ec7p c\u1ee7a Accenture ph\u1ea3n \u00e1nh s\u1ef1 kh\u00e9o l\u00e9o c\u1ee7a con ng\u01b0\u1eddi \u1edf ngay trong nh\u00e2n vi\u00ean c\u1ee7a h\u1ecd v\u00e0 cam k\u1ebft trong vi\u1ec7c s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 mang l\u1ea1i l\u1ee3i \u00edch cho th\u1ebf gi\u1edbi. Khi n\u00f3i \u0111\u1ebfn vi\u1ec7c truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u, Accenture truy\u1ec1n c\u1ea3m h\u1ee9ng cho c\u00e1c t\u1ed5 ch\u1ee9c \u0111\u00f3n nh\u1eadn s\u1ef1 thay \u0111\u1ed5i v\u00e0 t\u1ea1o ra nhi\u1ec1u gi\u00e1 tr\u1ecb h\u01a1n cho th\u1ebf gi\u1edbi:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>\u201cHi\u1ec7u su\u1ea5t cao. \u0110\u00e3 cung c\u1ea5p.&#8221;<\/em><\/li>\n\n\n\n<li><em>\u201cChi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh h\u01b0\u1edbng. C\u00f4ng ngh\u1ec7 soi \u0111\u01b0\u1eddng.\u201d<\/em><\/li>\n\n\n\n<li><em>&#8220;N\u1ebfu b\u1ea1n mu\u1ed1n \u0111\u1ed5i m\u1edbi, h\u1ecd s\u1ebd c\u00f3 m\u1eb7t.&#8221;<\/em><\/li>\n\n\n\n<li><em>&#8220;H\u00e3y \u0111\u1ebfn \u0111\u00e2y \u0111\u1ec3 thay \u0111\u1ed5i.&#8221;<\/em><\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">Mailchimp<\/h3>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Thong-Diep-Thuong-Hieu-Cua-Mailchimp.png\" alt=\"Th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Mailchimp\" class=\"wp-image-38328\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Thong-Diep-Thuong-Hieu-Cua-Mailchimp.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Thong-Diep-Thuong-Hieu-Cua-Mailchimp-300x200.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Thong-Diep-Thuong-Hieu-Cua-Mailchimp-768x512.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Mailchimp lu\u00f4n th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch \u0111\u1ea7y t\u00e1o b\u1ea1o trong vi\u1ec7c d\u1ef1ng th\u00f4ng \u0111i\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u B2B. \u0110\u00f3 l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u bi\u1ebft r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh &#8211; c\u00e1c ch\u1ee7 doanh nghi\u1ec7p nh\u1ecf &#8211; ki\u1ec3u doanh nh\u00e2n \u0111i theo nh\u1ecbp \u0111\u1eadp tr\u00e1i tim c\u1ee7a h\u1ecd. V\u1edbi m\u1ed7i chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb, Mailchimp t\u00ecm ra m\u1ed9t c\u00e1ch m\u1edbi \u0111\u1ec3 th\u1ec3 hi\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh v\u1edbi s\u1ef1 b\u1ea5t ng\u1edd v\u00e0 mang t\u00ednh quy\u1ebft \u0111\u1ecbnh:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>\u201cB\u1ea1n kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t doanh nghi\u1ec7p nh\u1ecf.&#8221;<\/em><\/li>\n\n\n\n<li><em>&#8220;Kh\u00f4ng c\u00f3 c\u00e1i g\u1ecdi l\u00e0 ch\u1ee7 doanh nghi\u1ec7p b\u00e1n th\u1eddi gian.&#8221;<\/em><\/li>\n\n\n\n<li><em>\u201cC\u00e1c c\u00f4ng c\u1ee5 c\u1ee7a ch\u00fang t\u00f4i kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n v\u00e0 b\u1ea1n c\u0169ng v\u1eady\u201d.<\/em><\/li>\n<\/ul>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">T\u1ea1m k\u1ebft v\u1ec1 th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p><strong>Th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u<\/strong> l\u00e0 c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n giao ti\u1ebfp v\u1edbi th\u1ebf gi\u1edbi. N\u00f3 l\u00e0 m\u1ed9t \u0111i\u1ec1u c\u1ea7n thi\u1ebft \u0111\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n c\u1ea3 kh\u00e1ch h\u00e0ng l\u1eabn nh\u00e2n vi\u00ean. \u0110\u00f3 l\u00e0 c\u00e1ch m\u00e0 kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 bi\u1ebft r\u00f5 b\u1ea1n l\u00e0 ai v\u00e0 v\u1ecb tr\u00ed c\u1ee7a b\u1ea1n \u1edf \u0111\u00e2u.<\/p>\n\n\n\n<p>Trau chu\u1ed1t m\u1ed9t th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 x\u00e2y d\u1ef1ng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p. \u0110\u00e2y l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh , b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c bi\u1ebft b\u1ea3n th\u00e2n \u0111ang n\u00f3i chuy\u1ec7n v\u1edbi ai, n\u00f3i g\u00ec v\u00e0 n\u00f3i nh\u01b0 th\u1ebf n\u00e0o. Ngo\u00e0i c\u00e1ch x\u00e2y d\u1ef1ng <strong>th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u<\/strong>, c\u00f3 l\u1ebd kh\u00f4ng c\u00f2n c\u00e1ch n\u00e0o t\u1ed1t h\u01a1n \u0111\u1ec3 x\u00e2y d\u1ef1ng x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c, ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7 s\u00e2u s\u1eafc v\u00e0 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Sao Kim t\u1ea1i:<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Blog Sao Kim<\/strong><\/a>,&nbsp;<a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>C\u1ea9m Nang Sao Kim<\/strong><\/a>&nbsp;<\/p>\n\n\n\n<p><strong>Facebook:<\/strong>&nbsp;<a href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p><strong>Case study Behance<\/strong>:&nbsp;<a href=\"https:\/\/www.behance.net\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p>#SaoKim #SaoKimBranding #BrandMessage #ThongDiepThuongHieu<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u (Brand Message) lu\u00f4n l\u00e0 m\u1ed9t c\u00e1ch h\u1ea5p d\u1eabn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 d\u00e0ng nh\u1ea5t cho doanh nghi\u1ec7p<\/p>\n","protected":false},"author":37,"featured_media":38321,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195],"tags":[],"class_list":["post-38301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cam-nang"],"acf":[],"views":1453,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/38301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=38301"}],"version-history":[{"count":1,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/38301\/revisions"}],"predecessor-version":[{"id":49946,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/38301\/revisions\/49946"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/38321"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=38301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=38301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=38301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}