{"id":38334,"date":"2022-12-26T11:44:47","date_gmt":"2022-12-26T04:44:47","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=38334"},"modified":"2022-12-26T18:29:38","modified_gmt":"2022-12-26T11:29:38","slug":"ux-research","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/ux-research\/","title":{"rendered":"UX Research: 5 B\u01b0\u1edbc Th\u1ea5u hi\u1ec3u ng\u01b0\u1eddi d\u00f9ng"},"content":{"rendered":"\n<p><strong>UX Research<\/strong> (Nghi\u00ean c\u1ee9u tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng) l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a quy tr\u00ecnh thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m \u201cl\u1ea5y con ng\u01b0\u1eddi l\u00e0m trung t\u00e2m\u201d v\u00e0 l\u00e0 m\u1ed9t ph\u1ea7n thi\u1ebft y\u1ebfu \u0111\u1ec3 t\u1ea1o ra c\u00e1c gi\u1ea3i ph\u00e1p \u0111\u00e1p \u1ee9ng k\u1ef3 v\u1ecdng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 mang l\u1ea1i gi\u00e1 tr\u1ecb cho c\u00e1c b\u00ean.<\/p>\n\n\n\n<p>Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd \u0111i s\u00e2u v\u00e0o c\u00e1c nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n c\u1ee7a UX Research, h\u01b0\u1edbng d\u1eabn to\u00e0n b\u1ed9 quy tr\u00ecnh UX Research. \u0110\u1ed3ng th\u1eddi chia s\u1ebb th\u00eam c\u00e1c m\u1eb9o v\u00e0 ph\u01b0\u01a1ng ph\u00e1p tri\u1ec3n khai UX Research hay nh\u1ea5t \u0111\u1ebfn t\u1eeb c\u00e1c chuy\u00ean gia h\u00e0ng \u0111\u1ea7u trong ng\u00e0nh.<\/p>\n\n\n\n<p>H\u00e3y c\u00f9ng Sao Kim t\u00ecm hi\u1ec3u chi ti\u1ebft qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">1. UX Research l\u00e0 g\u00ec?<\/h2>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/UX-Reserach-La-Gi.png\" alt=\"UX Research l\u00e0 g\u00ec\" class=\"wp-image-38345\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/UX-Reserach-La-Gi.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/UX-Reserach-La-Gi-300x157.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/UX-Reserach-La-Gi-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p><strong>UX Research<\/strong> \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 nghi\u00ean c\u1ee9u tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, l\u00e0 qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u c\u00f3 h\u1ec7 th\u1ed1ng v\u1ec1 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng th\u00f4ng qua ph\u01b0\u01a1ng ph\u00e1p quan s\u00e1t (Observation techniques) v\u00e0 ph\u01b0\u01a1ng ph\u00e1p ph\u1ea3n h\u1ed3i (Feedback methodologies) \u0111\u1ec3 t\u1eeb \u0111\u00f3, t\u00ecm ra &#8220;insight&#8221; v\u00e0 &#8220;pain point&#8221; s\u00e2u b\u00ean trong t\u00e2m tr\u00ed ng\u01b0\u1eddi d\u00f9ng (v\u1ec1 mong mu\u1ed1n, h\u00e0nh vi, nhu c\u1ea7u, \u0111i\u1ec3m ch\u1ea1m).<\/p>\n\n\n\n<p>M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a UX Research l\u00e0 t\u00ecm ki\u1ebfm \u0111\u01b0\u1ee3c nh\u1eefng d\u1eef li\u1ec7u gi\u00e1 tr\u1ecb gi\u00fap \u0111\u01b0a ra nh\u1eefng \u00fd t\u01b0\u1edfng, gi\u1ea3i ph\u00e1p g\u1ea7n v\u1edbi insight kh\u00e1ch h\u00e0ng nh\u1ea5t d\u1ef1a tr\u00ean th\u1ef1c t\u1ebf v\u00e0 \u00e1p d\u1ee5ng ch\u00fang v\u00e0o quy tr\u00ecnh thi\u1ebft k\u1ebf.<\/p>\n\n\n\n<p>Theo Sin\u00e9ad Davis Cochrane &#8211; Qu\u1ea3n l\u00fd UX t\u1ea1i Workday: \u201cUX Research thu th\u1eadp chi ti\u1ebft t\u1eeb ng\u01b0\u1eddi d\u00f9ng, kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u01b0\u1ee3c t\u1eadn d\u1ee5ng \u0111\u1ec3 gi\u00fap \u0111\u01b0a ra \u00fd t\u01b0\u1edfng ph\u00f9 h\u1ee3p nh\u1ea5t\u201d.<\/p>\n\n\n\n<p>UX Research gi\u00fap b\u1ea1n t\u1ea1o ra s\u1ea3n ph\u1ea9m cung c\u1ea5p tr\u1ea3i nghi\u1ec7m th\u00e2n thi\u1ec7n cho ng\u01b0\u1eddi d\u00f9ng, b\u1edfi v\u00ec th\u00f4ng qua UX Research b\u1ea1n c\u00f3 th\u1ec3 kh\u00e1m ph\u00e1 ch\u00ednh x\u00e1c nh\u1eefng g\u00ec h\u1ecd th\u1ef1c s\u1ef1 c\u1ea7n. UX Research c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng trong b\u1ea5t k\u1ef3 giai \u0111o\u1ea1n n\u00e0o c\u1ee7a qu\u00e1 tr\u00ecnh thi\u1ebft k\u1ebf.<\/p>\n\n\n\n<p>Khi tri\u1ec3n khai UX Research, m\u1ecdi ng\u01b0\u1eddi n\u00ean b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh (Qualitative Research) \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u1ed9ng c\u01a1 v\u00e0 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Sau \u0111\u00f3, l\u00e0 s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh l\u01b0\u1ee3ng (Quantitative Research) \u0111\u1ec3 \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3 tr\u01b0\u1edbc \u0111\u00f3 c\u00f3 chu\u1ea9n hay kh\u00f4ng.<\/p>\n\n\n\n<p>\u0110\u1ec3 th\u1ef1c hi\u1ec7n t\u1ed1t UX Research, b\u1ea1n c\u1ea7n th\u1ef1c hi\u1ec7n c\u00e1ch ti\u1ebfp c\u1eadn c\u00f3 c\u1ea5u tr\u00fac khi thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb ng\u01b0\u1eddi d\u00f9ng. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c \u0111\u00edch nghi\u00ean c\u1ee9u c\u1ee7a b\u1ea1n v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng cung c\u1ea5p cho b\u1ea1n th\u00f4ng tin ch\u00ednh x\u00e1c nh\u1ea5t.<\/p>\n\n\n\n<p>Sau \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n t\u00edch, di\u1ec5n gi\u1ea3i nh\u1eefng th\u00f4ng tin \u0111\u00e3 t\u00ecm \u0111\u01b0\u1ee3c \u0111\u1ec3 t\u00ecm gi\u1ea3i ph\u00e1p thi\u1ebft k\u1ebf \u0111\u01b0\u1ee3c nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u00fang insight c\u1ee7a kh\u00e1ch h\u00e0ng h\u01a1n.<\/p>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>C\u00e1ch t\u00ecm Insight \u0111\u00fang<\/li><li>C\u00e1ch x\u00e1c \u0111\u1ecbnh pain point chu\u1ea9n<\/li><\/ul>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">2. T\u1ea1i sao UX Research l\u1ea1i quan tr\u1ecdng?<\/h2>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Tai-Sao-UX-Research-Quan-Trong.png\" alt=\"T\u1ea1i sao UX Research quan tr\u1ecdng?\" class=\"wp-image-38349\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Tai-Sao-UX-Research-Quan-Trong.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Tai-Sao-UX-Research-Quan-Trong-300x200.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Tai-Sao-UX-Research-Quan-Trong-768x512.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Trong cu\u1ed1n s\u00e1ch Just Enough Research, Erika Hall &#8211; \u0111\u1ed3ng s\u00e1ng l\u1eadp c\u1ee7a Mule Design Studio gi\u1ea3i th\u00edch r\u1eb1ng: \u201cVi\u1ec7c tri\u1ec3n khai UX Research l\u00e0 m\u1ed9t cu\u1ed9c \u0111i\u1ec1u tra c\u00f3 h\u1ec7 th\u1ed1ng \u0111\u01b0\u1ee3c chia th\u00e0nh ba ti\u1ebfn tr\u00ecnh: suy ngh\u0129 v\u1ec1 m\u1ed9t c\u00e2u h\u1ecfi, thu th\u1eadp c\u00e1c s\u1ed1 li\u1ec7u v\u00e0 \u0111\u1ecdc hi\u1ec3u s\u1ed1 li\u1ec7u r\u00fat ra k\u1ebft lu\u1eadn\u201d.<\/p>\n\n\n\n<p>Sin\u00e9ad Davis Cochrane &#8211; Gi\u00e1m \u0111\u1ed1c UX t\u1ea1i Workday v\u00e0 c\u1ef1u Nh\u00e0 nghi\u00ean c\u1ee9u s\u1ea3n ph\u1ea9m t\u1ea1i Intercom, n\u00f3i r\u1eb1ng: \u201cUX Research kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t \u201cb\u01b0\u1edbc\u201d trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n m\u00e0 l\u00e0 qu\u00e1 tr\u00ecnh di\u1ec5n ra trong su\u1ed1t v\u00f2ng \u0111\u1eddi ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m\u201d.<\/p>\n\n\n\n<p><em>NOTE: L\u01b0u \u00fd r\u1eb1ng, m\u1ed9t s\u1ea3n ph\u1ea9m l\u1edbn m\u1ea1nh lu\u00f4n c\u1ea7n \u0111\u01b0\u1ee3c c\u1ea3i ti\u1ebfn, thay \u0111\u1ed5i linh ho\u1ea1t theo th\u1eddi gian. V\u00e0 c\u1ea3i ti\u1ebfn \u1edf \u0111\u00e2u, thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec1u c\u1ea7n d\u1ef1a v\u00e0o UX Reserach.<\/em><\/p>\n\n\n\n<p>V\u1eadn d\u1ee5ng t\u1ed1t c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm t\u1eeb UX Research l\u00e0 b\u00ed quy\u1ebft gi\u00fap doanh nghi\u1ec7p t\u1ea1o ra gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i. Khi ng\u01b0\u1eddi d\u00f9ng c\u00f3 nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u1ed1t, h\u1ecd s\u1ebd trung th\u00e0nh v\u1edbi s\u1ea3n ph\u1ea9m, h\u1ecd gi\u1edbi thi\u1ec7u trang web, s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, \u1ee9ng d\u1ee5ng c\u1ee7a doanh nghi\u1ec7p \u0111\u1ebfn b\u1ea1n b\u00e8, ng\u01b0\u1eddi th\u00e2n v\u00e0 \u0111\u1ed1i t\u00e1c c\u1ee7a h\u1ecd theo c\u00e1ch truy\u1ec1n c\u1ea3m h\u1ee9ng nh\u1ea5t.<\/p>\n\n\n\n<p>UX Research hi\u1ec7u qu\u1ea3 \u0111\u1ebfn m\u1ee9c c\u00f3 r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p hi\u1ec7n nay t\u1eadn d\u1ee5ng c\u00e1c ngu\u1ed3n d\u1eef li\u1ec7u v\u00e0 th\u00f4ng tin thu th\u1eadp t\u1eeb nghi\u00ean c\u1ee9u&nbsp;n\u00e0y \u0111\u1ec3 t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u th\u1ef1c t\u1ebf, mong mu\u1ed1n s\u00e2u th\u1eb3m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, t\u1ea1o tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1ed1t h\u01a1n. \u0110\u1ed3ng th\u1eddi, t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh l\u1edbn tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<p><em>NOTE: Kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng trong ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7, UX Research \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng cho r\u1ea5t nhi\u1ec1u ng\u00e0nh ngh\u1ec1.<\/em><\/p>\n\n\n\n<p><em>NOTE: UX Research n\u00ean th\u1ef1c hi\u1ec7n \u1edf t\u1eebng giai \u0111o\u1ea1n c\u1ee7a qu\u00e1 tr\u00ecnh thi\u1ebft k\u1ebf, t\u1eeb ph\u1ecfng v\u1ea5n ng\u01b0\u1eddi d\u00f9ng, nghi\u00ean c\u1ee9u th\u1ef1c \u0111\u1ecba \u0111\u1ebfn th\u1eed nghi\u1ec7m nguy\u00ean m\u1eabu hay gi\u00e1m s\u00e1t sau khi ra m\u1eaft.<\/em><\/p>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/xac-dinh-thi-truong-muc-tieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>X\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/strong><\/a><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/hanh-trinh-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/strong><\/a><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/trai-nghiem-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/strong><\/a><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/trai-nghiem-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/brand-loyalty\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Brand Loyalty<\/strong><\/a> (l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u)<\/li><\/ul>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">3. 6 Ph\u01b0\u01a1ng ph\u00e1p UX Research<\/h2>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/6-Phuong-Phap-UX-Reserach.png\" alt=\"6 Ph\u01b0\u01a1ng ph\u00e1p UX Research\" class=\"wp-image-38350\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/6-Phuong-Phap-UX-Reserach.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/6-Phuong-Phap-UX-Reserach-300x200.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/6-Phuong-Phap-UX-Reserach-768x512.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>D\u00f9 h\u01b0\u1edbng \u0111\u1ebfn m\u1ed9t m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 t\u00ecm ra insight v\u00e0 pain point c\u1ee7a ng\u01b0\u1eddi d\u00f9ng nh\u01b0ng UX Research l\u1ea1i c\u00f3 r\u1ea5t nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p kh\u00e1c nhau v\u00e0 m\u1ed7i ph\u01b0\u01a1ng ph\u00e1p mang \u0111\u1ebfn nh\u1eefng k\u1ebft qu\u1ea3, l\u1ee3i \u00edch t\u01b0\u01a1ng \u0111\u01b0\u01a1ng.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u UX ph\u1ed5 bi\u1ebfn m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o v\u00e0 v\u1eadn d\u1ee5ng.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">Ph\u01b0\u01a1ng ph\u00e1p 1: Generation Research<\/h3>\n\n\n\n<p><strong>Generation Research<\/strong> l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u gi\u00fap ch\u00fang ta hi\u1ec3u s\u00e2u s\u1eafc v\u1ec1 \u0111\u1ed9ng c\u01a1, th\u00e1ch th\u1ee9c v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau (nh\u00f3m th\u1ebf h\u1ec7). Th\u00f4ng th\u01b0\u1eddng, ph\u01b0\u01a1ng ph\u00e1p n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u1edf giai \u0111o\u1ea1n \u0111\u1ea7u ti\u00ean c\u1ee7a qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m khi b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm s\u1ef1 \u0111\u1ed5i m\u1edbi, s\u00e1ng t\u1ea1o v\u00e0 kh\u00e1c bi\u1ec7t v\u1edbi \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 ph\u00e1t tri\u1ec3n \u00fd t\u01b0\u1edfng.<\/p>\n\n\n\n<p>Generation Research li\u00ean quan \u0111\u1ebfn vi\u1ec7c theo d\u00f5i c\u00f9ng m\u1ed9t nh\u00f3m ng\u01b0\u1eddi v\u1ec1 nhi\u1ec1u v\u1ea5n \u0111\u1ec1, h\u00e0nh vi v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m. \u0110\u1eb7t gi\u1edbi h\u1ea1n c\u1ee7a c\u00e1c th\u1ebf h\u1ec7 l\u00e0 m\u1ed9t b\u01b0\u1edbc c\u1ea7n thi\u1ebft cho ph\u00e2n t\u00edch n\u00e0y.<\/p>\n\n\n\n<p>\u0110\u00f3 l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh thu th\u1eadp m\u1ed9t lo\u1ea1t c\u00e1c y\u1ebfu t\u1ed1 bao g\u1ed3m nh\u00e2n kh\u1ea9u h\u1ecdc, th\u00e1i \u0111\u1ed9, s\u1ef1 ki\u1ec7n l\u1ecbch s\u1eed, v\u0103n h\u00f3a \u0111\u1ea1i ch\u00fang v\u00e0 s\u1ef1 \u0111\u1ed3ng thu\u1eadn ph\u1ed5 bi\u1ebfn gi\u1eefa c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u.<\/p>\n\n\n\n<p>Generation Research ban \u0111\u1ea7u s\u1ebd gi\u00fap \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n hi\u1ec3u v\u1ea5n \u0111\u1ec1 m\u1ed9t c\u00e1ch chi ti\u1ebft b\u1eb1ng c\u00e1ch xem x\u00e9t nguy\u00ean nh\u00e2n, nhu c\u1ea7u v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a m\u1ecdi ng\u01b0\u1eddi.<\/p>\n\n\n\n<p>Khi th\u1ef1c hi\u1ec7n ph\u01b0\u01a1ng ph\u00e1p n\u00e0y, b\u1ea1n c\u1ea7n duy tr\u00ec m\u1ed9t t\u00e2m tr\u00ed m\u1edf, m\u1ed9t l\u1ed1i t\u01b0 duy tho\u00e1ng v\u00e0 tr\u00e1nh nh\u1eefng \u0111\u1ecbnh ki\u1ebfn v\u1ec1 b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec, cho b\u1ea5t c\u1ee9 k\u1ebft qu\u1ea3 n\u00e0o b\u1ea1n t\u00ecm th\u1ea5y c\u0169ng nh\u01b0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng \u0111\u1ecbnh ngh\u0129a b\u1ea1n c\u00f3 l\u00e0 h\u1ee3p l\u00fd.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">Ph\u01b0\u01a1ng ph\u00e1p 2: Evaluative Research<\/h3>\n\n\n\n<p><strong>Evaluative Research<\/strong> l\u00e0 ph\u01b0\u01a1ng ph\u00e1p \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n t\u1eeb l\u00fac b\u1eaft \u0111\u1ea7u d\u1ef1 \u00e1n v\u00e0 s\u1eed d\u1ee5ng li\u00ean t\u1ee5c, l\u1eb7p \u0111i l\u1eb7p l\u1ea1i trong qu\u00e1 tr\u00ecnh thi\u1ebft k\u1ebf \u0111\u1ec3 th\u1eed nghi\u1ec7m m\u1ee9c \u0111\u1ed9 \u201c\u0111\u1ea1t\u201d v\u00e0 \u201ckh\u00f4ng \u0111\u1ea1t\u201d c\u1ee7a c\u00e1c \u00fd t\u01b0\u1edfng, gi\u1ea3i ph\u00e1p thi\u1ebft k\u1ebf nh\u1eb1m t\u1ea1o ra s\u1ea3n ph\u1ea9m \u201ccu\u1ed1i c\u00f9ng\u201d.<\/p>\n\n\n\n<p>Theo Nanganl LeKesia Brown, Nh\u00e0 nghi\u00ean c\u1ee9u s\u1ea3n ph\u1ea9m t\u1ea1i Figma, \u201cV\u1edbi Evaluative Research, ch\u00fang t\u00f4i \u0111\u1ea3m b\u1ea3o c\u00e1c k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm lu\u00f4n \u0111\u01b0\u1ee3c t\u1eadn d\u1ee5ng tri\u1ec7t \u0111\u1ec3 v\u00e0 t\u00e0i nguy\u00ean kh\u00f4ng b\u1ecb l\u00e3ng ph\u00ed.\u201d<\/p>\n\n\n\n<p>Tuy nhi\u00ean, Evaluative Research kh\u00f4ng d\u1eebng l\u1ea1i khi m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u01b0\u1ee3c tung ra. \u0110\u1ec3 c\u00f3 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1ed1t nh\u1ea5t, ch\u00fang c\u00f2n \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng sau khi s\u1ea3n ph\u1ea9m ph\u00e1t h\u00e0nh v\u00e0 c\u1ea3i thi\u1ec7n d\u1ef1a tr\u00ean ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>Theo Mithila Fox, Nh\u00e0 nghi\u00ean c\u1ee9u UX c\u1ea5p cao t\u1ea1i Stack Overflow, \u0111\u00e1nh gi\u00e1: \u201cQuy tr\u00ecnh UX Research bao g\u1ed3m nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng kh\u00e1c nhau, ch\u1eb3ng h\u1ea1n nh\u01b0 ki\u1ec3m tra kh\u1ea3 n\u0103ng truy c\u1eadp, ki\u1ec3m tra n\u1ed9i dung, \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 mong mu\u1ed1n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v.v.&#8221;<\/p>\n\n\n\n<p>Mithila c\u0169ng \u0111\u1ec1 c\u1eadp r\u1eb1ng trong qu\u00e1 tr\u00ecnh tri\u1ec3n khai UX Research, Evaluative Research c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh tr\u00ean c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ec3 hi\u1ec3u gi\u1ea3i ph\u00e1p n\u00e0o \u0111ang ho\u1ea1t \u0111\u1ed9ng t\u1ed1t tr\u00ean th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i, ho\u1eb7c tr\u01b0\u1edbc khi b\u1ea1n b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng gi\u1ea3i ph\u00e1p c\u1ee7a ri\u00eang m\u00ecnh.<\/p>\n\n\n\n<p>Mithila c\u0169ng gi\u1ea3i th\u00edch: \u201cEvaluative Research c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u ngay khi b\u1ea1n hi\u1ec3u nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Ngay c\u1ea3 tr\u01b0\u1edbc khi b\u1ea1n c\u00f3 m\u00f4 h\u00ecnh c\u1ee7a ri\u00eang m\u00ecnh, b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch th\u1eed nghi\u1ec7m tr\u00ean ch\u00ednh s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ho\u1eb7c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1. C\u00f3 r\u1ea5t nhi\u1ec1u \u0111i\u1ec1u ch\u00fang ta c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi t\u1eeb nh\u1eefng g\u00ec \u0111ang ho\u1ea1t \u0111\u1ed9ng v\u00e0 kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c tr\u00ean th\u1ecb tr\u01b0\u1eddng\u201d.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">Ph\u01b0\u01a1ng ph\u00e1p 3: Quantitative vs Qualitative UX Research<\/h3>\n\n\n\n<p><strong>Quantitative Research<\/strong> (Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng) v\u00e0 <strong>Qualitative Research<\/strong> (ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh) l\u00e0 hai ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u ho\u00e0n to\u00e0n kh\u00e1c bi\u1ec7t v\u00e0 th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ri\u00eang nh\u01b0ng t\u1ed1t nh\u1ea5t n\u00ean k\u1ebft h\u1ee3p ch\u00fang v\u1edbi nhau.<\/p>\n\n\n\n<p>\u0110\u00f3 l\u00e0 b\u1edfi v\u00ec c\u00e1c nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh ph\u1ea3i c\u00f3 s\u1ed1 li\u1ec7u \u0111\u1ecbnh l\u01b0\u1ee3ng l\u00e0m n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: B\u1ea1n th\u1ef1c hi\u1ec7n ph\u1ecfng v\u1ea5n ng\u01b0\u1eddi d\u00f9ng v\u00e0 ph\u00e1t hi\u1ec7n ra ng\u01b0\u1eddi b\u1ea1n \u0111ang ph\u1ecfng v\u1ea5n c\u00f3 insight A, tuy nhi\u00ean b\u1ea1n kh\u00f4ng ch\u1eafc \u0111\u00f3 l\u00e0 insight c\u00f3 gi\u00e1 tr\u1ecb hay kh\u00f4ng. Khi \u0111\u00f3 b\u1ea1n c\u1ea7n m\u1edf r\u1ed9ng m\u1eabu \u0111\u1ec3 xem li\u1ec7u insight A c\u00f3 l\u1eb7p l\u1ea1i.<\/p>\n\n\n\n<p>Nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng th\u01b0\u1eddng s\u1eed d\u1ee5ng c\u00e1c c\u00e1ch \u0111\u1ec3 nghi\u00ean c\u1ee9u ng\u01b0\u1eddi d\u00f9ng nh\u01b0: kh\u1ea3o s\u00e1t, ph\u00e2n t\u00edch \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb ch\u00ednh nh\u1eefng c\u00e2u tr\u1ea3 l\u1eddi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng trong qu\u00e1 tr\u00ecnh l\u00e0m b\u00e0i ki\u1ec3m tra gi\u1ea3 \u0111\u1ecbnh t\u1eeb \u0111\u00f3, r\u00fat ra c\u00e2u tr\u1ea3 l\u1eddi.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t b\u00e0i kh\u1ea3o s\u00e1t v\u1edbi c\u00e1c c\u00e2u h\u1ecfi \u0111\u1ec3 ng\u01b0\u1eddi d\u00f9ng tr\u1ea3 l\u1eddi. Ch\u1eb3ng h\u1ea1n nh\u01b0 s\u1ea3n ph\u1ea9m doanh nghi\u1ec7p b\u1ea1n mu\u1ed1n ph\u00e1t tri\u1ec3n l\u00e0 v\u1ec1 game. B\u1ea1n s\u1ebd c\u00f3 h\u00e0ng lo\u1ea1t c\u00e1c c\u00e2u h\u1ecfi li\u00ean quan \u0111\u1ebfn ch\u1ee7 \u0111\u1ec1 n\u00e0y t\u1eeb th\u1ec3 lo\u1ea1i game y\u00eau th\u00edch, th\u1eddi gian ch\u01a1i bao l\u00e2u, ki\u1ec3u nh\u00e2n v\u1eadt y\u00eau th\u00edch v.v. \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 ng\u01b0\u1eddi d\u00f9ng.&nbsp;<\/p>\n\n\n\n<p>Tuy nhi\u00ean, d\u1eef li\u1ec7u t\u1eeb ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng kh\u00f4ng th\u1ec3 cho b\u1ea1n nh\u1eefng insight v\u00e0 pain point s\u00e2u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<p>Tr\u01b0\u01a1ng tr\u01b0\u1eddng h\u1ee3p n\u00e0y, ta c\u1ea7n tri\u1ec3n khai nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh.<\/p>\n\n\n\n<p>Nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh l\u00e0 vi\u1ec7c ch\u1ee7 y\u1ebfu t\u00ecm hi\u1ec3u th\u00f4ng tin c\u00e1 nh\u00e2n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, ng\u01b0\u1eddi d\u00f9ng m\u1ee5c ti\u00eau ho\u1eb7c ng\u01b0\u1eddi d\u00f9ng ti\u1ec1m n\u0103ng. V\u00ec thu nh\u1ecf ph\u1ea1m vi h\u01a1n n\u00ean l\u01b0\u1ee3ng th\u00f4ng tin tr\u1ea3 v\u1ec1 s\u1ebd kh\u00f4ng nhi\u1ec1u nh\u01b0ng s\u1ebd r\u1ea5t chi ti\u1ebft, t\u00ecm hi\u1ec3u c\u1eb7n k\u1ebd v\u1ec1 ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<p>K\u1ebft h\u1ee3p ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng v\u00e0 \u0111\u1ecbnh t\u00ednh v\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn Attitudinal, Behavioral, b\u1ea1n s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c c\u00e1i nh\u00ecn t\u1ed5ng th\u1ec3 nh\u1ea5t v\u1ec1 m\u1ed9t v\u1ea5n \u0111\u1ec1 trong UI\/ UX design m\u00e0 b\u1ea1n \u0111ang mu\u1ed1n gi\u1ea3i \u0111\u00e1p.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">Ph\u01b0\u01a1ng ph\u00e1p 4: A\/B Testing&nbsp;<\/h3>\n\n\n\n<p><strong>A\/B Testing<\/strong> l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p UX Research ph\u1ed5 bi\u1ebfn. Khi tri\u1ec3n khai ph\u01b0\u01a1ng ph\u00e1p n\u00e0y, b\u1ea1n s\u1ebd \u0111\u01b0a ra hai phi\u00ean b\u1ea3n cho m\u1ed9t nh\u00f3m ng\u01b0\u1eddi d\u00f9ng tr\u1ea3i nghi\u1ec7m trong \u0111\u00f3, phi\u00ean b\u1ea3n g\u1ed1c l\u00e0 (A) v\u00e0 phi\u00ean b\u1ea3n \u0111\u00e3 c\u1ea3i thi\u1ec7n UX l\u00e0 (B) \u0111\u1ec3 nh\u1eadn v\u1ec1 nh\u1eefng l\u1eddi ph\u1ea3n h\u1ed3i c\u1ee7a h\u1ecd v\u1edbi m\u1ed7i phi\u00ean b\u1ea3n v\u00e0 t\u00ecm ra c\u00e1ch c\u1ea3i thi\u1ec7n gi\u00fap phi\u00ean b\u1ea3n s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n.<\/p>\n\n\n\n<p>Khi th\u1ef1c hi\u1ec7n ph\u01b0\u01a1ng ph\u00e1p A\/B testing, b\u1ea1n ch\u1ec9 n\u00ean ki\u1ec3m tra s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a m\u1ed9t y\u1ebfu t\u1ed1 \u0111\u1ec3 \u0111em l\u1ea1i k\u1ebft qu\u1ea3 th\u1eed nghi\u1ec7m t\u1ed1t nh\u1ea5t.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Th\u1eed nghi\u1ec7m k\u00edch th\u01b0\u1edbc n\u00fat l\u1edbn ho\u1eb7c n\u00fat nh\u1ecf \u0111em l\u1ea1i tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n<\/li><li>Th\u1eed nghi\u1ec7m thanh \u0111i\u1ec1u h\u01b0\u1edbng tr\u00ean top ho\u1eb7c \u0111\u1eb7t d\u01b0\u1edbi bottom<\/li><li>Th\u1eed nghi\u1ec7m \u0111\u1eb7t n\u00fat cancel \u1edf b\u00ean tr\u00e1i ho\u1eb7c b\u00ean ph\u1ea3i<\/li><li>Th\u1eed nghi\u1ec7m n\u00fat &#8220;Mua ngay&#8221; b\u1eb1ng m\u00e0u \u0111\u1ecf ho\u1eb7c m\u00e0u xanh<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">Ph\u01b0\u01a1ng ph\u00e1p 5: Cart Sorting<\/h3>\n\n\n\n<p><strong>Cart Sorting<\/strong> l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng nh\u1eefng t\u1ea5m th\u1ebb vi\u1ebft c\u00e1c ch\u1ee9c n\u0103ng, c\u00e1c n\u1ed9i dung v\u00e0 y\u00eau c\u1ea7u ng\u01b0\u1eddi tham gia cu\u1ed9c nghi\u00ean c\u1ee9u s\u1eafp x\u1ebfp, g\u1ed9p ch\u00fang th\u00e0nh c\u00e1c nh\u00f3m. Ng\u01b0\u1eddi tham gia s\u1ebd t\u1ef1 x\u00e1c \u0111\u1ecbnh n\u00ean c\u00f3 bao nhi\u00eau danh m\u1ee5c, \u0111\u1eb7t t\u00ean cho t\u1eebng danh m\u1ee5c.<\/p>\n\n\n\n<p>Qua ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u n\u00e0y, c\u00e1c designer v\u00e0 l\u1eadp tr\u00ecnh vi\u00ean \u0111\u00e1nh gi\u00e1 n\u00ean tri\u1ec3n khai ki\u1ebfn tr\u00fac th\u00f4ng tin c\u1ee7a m\u1ed9t trang web\/ app nh\u01b0 n\u00e0o l\u00e0 th\u00e2n thi\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng. \u0110\u1ed3ng th\u1eddi, ph\u01b0\u01a1ng ph\u00e1p n\u00e0y c\u0169ng gi\u00fap t\u1ea1o ra phi\u00ean b\u1ea3n ph\u00f9 h\u1ee3p, g\u1ea7n v\u1edbi suy ngh\u0129, tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng nh\u1ea5t.&nbsp;<\/p>\n\n\n\n<p>Cart Sorting c\u00f3 th\u1ec3 \u1ee9ng d\u1ee5ng nghi\u00ean c\u1ee9u cho:&nbsp;<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>X\u00e2y d\u1ef1ng c\u1ea5u tr\u00fac website\/ app<\/li><li>Quy\u1ebft \u0111\u1ecbnh \u0111\u01b0a nh\u1eefng g\u00ec l\u00ean trang homepage<\/li><li>\u0110\u1eb7t t\u00ean cho c\u00e1c danh m\u1ee5c v\u00e0 \u0111i\u1ec1u h\u01b0\u1edbng<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">Ph\u01b0\u01a1ng ph\u00e1p 6: Heuristic Evaluation<\/h3>\n\n\n\n<p>Khi s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh v\u00e0 b\u1ea1n mu\u1ed1n x\u00e1c \u0111\u1ecbnh c\u00e1c \u201cl\u1ed7i\u201d ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng g\u1eb7p ph\u1ea3i trong qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng? V\u1eady th\u00ec ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u <strong>Heuristic Evaluation<\/strong> ch\u00ednh l\u00e0 c\u00e2u tr\u1ea3 l\u1eddi b\u1ea1n t\u00ecm ki\u1ebfm. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y, gi\u00fap c\u00e1c designer nhanh ch\u00f3ng ph\u00e1t hi\u1ec7n ra \u201cl\u1ed7i\u201d, gi\u1ea3i quy\u1ebft v\u00e0 c\u1ea3i thi\u1ec7n, \u0111em \u0111\u1ebfn s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m cho ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<p>Heuristic Evaluation c\u00f3 m\u1ed9t b\u1ea3ng c\u00e1c quy t\u1eafc, ti\u00eau ch\u00ed \u0111\u1ec3 ki\u1ec3m tra v\u00e0 th\u1eed nghi\u1ec7m s\u1ea3n ph\u1ea9m. M\u1ed9t trong nh\u1eefng nguy\u00ean t\u1eafc ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0 10 Usability Heuristics c\u1ee7a Jakob Nielsen, k\u1ebft qu\u1ea3 c\u1ee7a qu\u00e1 tr\u00ecnh th\u1eed nghi\u1ec7m s\u1ebd \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y b\u1eb1ng m\u1ed9t b\u1ea3ng b\u00e1o c\u00e1o v\u1edbi c\u00e1c th\u00f4ng s\u1ed1 chi ti\u1ebft.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">4. Quy tr\u00ecnh UX Research<\/h2>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Quy-Trinh-Trien-Khai-UX-Research.png\" alt=\"Quy tr\u00ecnh tri\u1ec3n khai UX Reserach\" class=\"wp-image-38351\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Quy-Trinh-Trien-Khai-UX-Research.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Quy-Trinh-Trien-Khai-UX-Research-300x200.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Quy-Trinh-Trien-Khai-UX-Research-768x512.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Tu\u1ef3 thu\u1ed9c v\u00e0o ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u s\u1eed d\u1ee5ng m\u00e0 quy tr\u00ecnh UX Research s\u1ebd di\u1ec5n ra kh\u00e1c nhau, nh\u01b0ng c\u00f3 m\u1ed9t s\u1ed1 b\u01b0\u1edbc quan tr\u1ecdng m\u00e0 c\u00e1c UX Researcher nh\u1ea5t \u0111\u1ecbnh ph\u1ea3i tu\u00e2n theo:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">B\u01b0\u1edbc 1: \u0110\u1eb7t gi\u1ea3 thuy\u1ebft<\/h3>\n\n\n\n<p>Nhi\u1ec1u cu\u1ed9c nghi\u00ean c\u1ee9u UX b\u1eaft \u0111\u1ea7u t\u1eeb m\u1ed9t \u00fd t\u01b0\u1edfng m\u00e0 c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u mu\u1ed1n x\u00e1c th\u1ef1c. V\u00ed d\u1ee5: \u201cCh\u00fang t\u00f4i s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng t\u00ecm th\u1ea5y s\u1ea3n ph\u1ea9m d\u1ec5 d\u00e0ng h\u01a1n v\u00e0 t\u0103ng chuy\u1ec3n \u0111\u1ed5i n\u1ebfu ch\u00fang t\u00f4i \u0111\u1eb7t nh\u1eefng s\u1ea3n ph\u1ea9m b\u00e1n ch\u1ea1y nh\u1ea5t c\u1ee7a m\u00ecnh tr\u00ean trang ch\u1ee7\u201d.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">B\u01b0\u1edbc 2: L\u1eadp k\u1ebf ho\u1ea1ch &amp; chu\u1ea9n b\u1ecb<\/h3>\n\n\n\n<p>K\u1ebf ho\u1ea1ch nghi\u00ean c\u1ee9u UX s\u1ebd l\u00e0 x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau, x\u00e1c \u0111\u1ecbnh ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u ch\u00ednh x\u00e1c, \u201c\u0111\u1ecba \u0111i\u1ec3m\u201dnghi\u00ean c\u1ee9u v\u00e0 nh\u1eefng th\u00f4ng tin m\u00e0 cu\u1ed9c nghi\u00ean c\u1ee9u c\u1ea7n thu th\u1eadp.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">B\u01b0\u1edbc 3: Ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u UX<\/h3>\n\n\n\n<p>Nh\u00e0 nghi\u00ean c\u1ee9u s\u1ebd ti\u1ebfn h\u00e0nh th\u1eed nghi\u1ec7m ho\u1eb7c nghi\u00ean c\u1ee9u theo k\u1ebf ho\u1ea1ch.<\/p>\n\n\n\n<p>S\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u, c\u00f4ng c\u1ee5 \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">B\u01b0\u1edbc 4: T\u1ed5ng h\u1ee3p &amp; ph\u00e2n t\u00edch k\u1ebft qu\u1ea3<\/h3>\n\n\n\n<p>C\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u ph\u1ea3i s\u1eafp x\u1ebfp d\u1eef li\u1ec7u \u0111\u1ec3 t\u00ecm ra c\u00e1c m\u1eabu thi\u1ebft k\u1ebf theo xu h\u01b0\u1edbng, mong mu\u1ed1n c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 t\u1ea1o ra s\u1ef1 \u0111\u1ed9t ph\u00e1. \u0110\u00f4i khi nh\u1eefng k\u1ebft qu\u1ea3 tr\u1ea3 v\u1ec1 c\u0169ng c\u1ea7n s\u1ef1 ph\u00e2n t\u00edch b\u1eb1ng slide \u0111\u1ec3 ra \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec3 v\u00e0 t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">B\u01b0\u1edbc 5: H\u00e0nh \u0111\u1ed9ng<\/h3>\n\n\n\n<p>Cu\u1ed1i c\u00f9ng, c\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u UX ph\u1ea3i s\u1eed d\u1ee5ng k\u1ebft qu\u1ea3 c\u1ee7a h\u1ecd \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh h\u01b0\u1edbng h\u00e0nh \u0111\u1ed9ng ti\u1ebfp theo.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e6efff\"><em>UX Research lu\u00f4n l\u00e0 giai \u0111o\u1ea1n quan tr\u1ecdng trong qu\u00e1 tr\u00ecnh Sao Kim <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/thiet-ke-website\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>thi\u1ebft k\u1ebf website cho doanh nghi\u1ec7p<\/strong><\/a>, k\u1ebft qu\u1ea3 c\u00f3 \u0111\u01b0\u1ee3c t\u1eeb UX Research gi\u00fap ch\u00fang t\u00f4i mang \u0111\u1ebfn s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng v\u01b0\u1ee3t tr\u1ed9i.<\/em><\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">5. L\u1ee3i \u00edch c\u1ee7a UX Research<\/h2>\n\n\n\n<p>Ch\u00fang ta \u0111\u00e3 bi\u1ebft UX Research l\u00e0 g\u00ec, t\u1ea1i sao c\u1ea7n UX Research, c\u00e1c ph\u01b0\u01a1ng ph\u00e1p v\u00e0 quy tr\u00ecnh UX Research. B\u00e2y gi\u1edd, h\u00e3y c\u00f9ng kh\u00e1m ph\u00e1 5 l\u1ee3i \u00edch m\u00e0 UX Research \u0111em l\u1ea1i tr\u01b0\u1edbc, trong v\u00e0 sau khi ph\u00e1t h\u00e0nh s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">5.1. \u0110\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t&nbsp;<\/h3>\n\n\n\n<p>M\u1ed9t trong nh\u1eefng l\u1ee3i \u00edch ch\u00ednh c\u1ee7a UX Research trong su\u1ed1t qu\u00e1 tr\u00ecnh thi\u1ebft k\u1ebf v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m l\u00e0 n\u00f3 gi\u00fap b\u1ea1n hi\u1ec3u h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t h\u01a1n, \u00fd t\u01b0\u1edfng t\u1ed1t h\u01a1n.<\/p>\n\n\n\n<p>Sin\u00e9ad Davis Cochrane, UX Manager t\u1ea1i Workday: \u201cUX Research gi\u00fap gi\u1ea3m thi\u1ec3u nguy c\u01a1 h\u00ecnh th\u00e0nh \u00fd t\u01b0\u1edfng l\u1ec7ch l\u1ea1c ho\u1eb7c x\u00e2y d\u1ef1ng nh\u1eefng \u0111i\u1ec1u \u0111\u00fang sai c\u00e1ch\u201d.<\/p>\n\n\n\n<p>Sian Townsend, c\u1ef1u Gi\u00e1m \u0111\u1ed1c Nghi\u00ean c\u1ee9u c\u1ee7a Intercom, n\u00f3i v\u1ec1 c\u00e1ch nghi\u00ean c\u1ee9u ban \u0111\u1ea7u c\u1ee7a Intercom ti\u1ebft l\u1ed9 r\u1eb1ng: \u201cKhi c\u00f3 m\u1ed9t cu\u1ed9c tr\u00f2 chuy\u1ec7n m\u1edbi b\u1eaft \u0111\u1ea7u, ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng ch\u00fa \u00fd \u0111\u1ebfn hi\u1ec3n th\u1ecb d\u00f2ng tin nh\u1eafn nhi\u1ec1u h\u01a1n l\u00e0 h\u00ecnh \u1ea3nh ng\u01b0\u1eddi g\u1eedi. Nghi\u00ean c\u1ee9u \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n s\u1edbm \u0111\u00e3 gi\u00fap nh\u00f3m tinh ch\u1ec9nh thi\u1ebft k\u1ebf v\u00e0 ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi Acquire th\u00e0nh c\u00f4ng\u201d.<\/p>\n\n\n\n<p>UX Research bao g\u1ed3m ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh t\u00ednh v\u00e0 \u0111\u1ecbnh l\u01b0\u1ee3ng, c\u1ea3 hai \u0111\u1ec1u l\u00e0 nh\u1eefng c\u00f4ng c\u1ee5 h\u1eefu \u00edch v\u1edbi UX Researcher.<\/p>\n\n\n\n<p>Bertrand Berlureau, Nh\u00e0 thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m cao c\u1ea5p t\u1ea1i iMSA: \u201cCh\u00fang t\u00f4i ph\u00e2n t\u00edch r\u1ea5t nhi\u1ec1u s\u1ed1 li\u1ec7u \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh thi\u1ebft k\u1ebf. C\u00f3 nhi\u1ec1u y\u1ebfu t\u1ed1 trong qu\u00e1 tr\u00ecnh quy\u1ebft \u0111\u1ecbnh v\u00e0 ph\u1ea3n h\u1ed3i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng (\u0111\u1ecbnh t\u00ednh) ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a quy\u1ebft \u0111\u1ecbnh. B\u00ean c\u1ea1nh \u0111\u00f3, c\u00f2n r\u1ea5t nhi\u1ec1u nh\u00e2n t\u1ed1 kh\u00e1c t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh nh\u01b0 ph\u00e2n t\u00edch l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp, ph\u1ea3n h\u1ed3i chatbot, kh\u1ea3o s\u00e1t ng\u01b0\u1eddi d\u00f9ng, th\u1eed nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng, v.v. \u0111\u1ec3 gi\u00fap ch\u00fang t\u00f4i \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u00fang \u0111\u1eafn nh\u1ea5t. S\u1ef1 h\u1ed9i t\u1ee5 c\u1ee7a t\u1ea5t c\u1ea3 s\u1ed1 li\u1ec7u, nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 y\u00eau c\u1ea7u c\u1ee7a d\u1ef1 \u00e1n chi ph\u1ed1i c\u00e1c l\u1ef1a ch\u1ecdn m\u00e0 ch\u00fang t\u00f4i \u0111\u1ecbnh \u0111\u01b0a ra\u201d.<\/p>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi Bertrand, l\u1ee3i \u00edch c\u1ee7a UX Research l\u00e0 t\u1ea1o ra m\u1ed9t s\u1ea3n ph\u1ea9m tuy\u1ec7t v\u1eddi v\u1edbi chi ph\u00ed th\u1ea5p h\u01a1n (b\u1eb1ng c\u00e1ch tr\u00e1nh c\u00e1c sai l\u1ea7m). Nh\u01b0ng h\u01a1n th\u1ebf n\u1eefa, UX Research c\u00f2n cho ph\u00e9p b\u1ea1n thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m c\u00f4ng b\u1eb1ng, d\u1ec5 ti\u1ebfp c\u1eadn v\u1edbi t\u1ea5t c\u1ea3 ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">5.2. X\u00f3a b\u1ecf th\u00e0nh ki\u1ebfn \u200b\u200bv\u1ec1 m\u1ed9t quy tr\u00ecnh thi\u1ebft k\u1ebf UX<\/h3>\n\n\n\n<p>Kh\u00e1i ni\u1ec7m v\u00e0 \u0111\u1ecbnh ki\u1ebfn ch\u1ec9 c\u00e1ch nhau m\u1ed9t \u0111\u01b0\u1eddng ch\u1ec9, ch\u00fang x\u1ea3y ra&nbsp; \u201cKhi b\u1ea1n c\u00f3 m\u1ed9t c\u00e1ch di\u1ec5n gi\u1ea3i, b\u1ea1n ch\u1ea5p nh\u1eadn l\u00e0m theo v\u00e0 \u1edf c\u00e1c d\u1ef1 \u00e1n kh\u00e1c b\u1ea1n c\u0169ng th\u1ef1c hi\u1ec7n y nh\u01b0 c\u00e1ch di\u1ec5n gi\u1ea3i c\u0169 v\u00ec b\u1ea1n cho n\u00f3 l\u00e0 h\u1ee3p l\u00fd l\u00e0 \u0111\u00fang nh\u1ea5t, ph\u00f9 h\u1ee3p nh\u1ea5t\u201d. \u0110i\u1ec1u \u0111\u00f3 khi\u1ebfn s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c t\u1ea1o n\u00ean t\u1eeb r\u1ea5t nhi\u1ec1u thi\u00ean ki\u1ebfn v\u1eady th\u00ec s\u1ef1 s\u00e1ng t\u1ea1o, \u0111\u1ed5i m\u1edbi v\u00e0 \u0111\u1ed9t ph\u00e1 n\u1eb1m \u1edf ch\u1ed7 n\u00e0o?<\/p>\n\n\n\n<p>C\u00e1c nh\u00e0 t\u00e2m l\u00fd h\u1ecdc x\u00e1c \u0111\u1ecbnh m\u1ed7i ng\u01b0\u1eddi ch\u00fang ta s\u1ebd c\u00f3 h\u01a1n 100 thi\u00ean ki\u1ebfn nh\u1eadn th\u1ee9c. M\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 lo\u1ea1i b\u1ecf thi\u00ean ki\u1ebfn ra kh\u1ecfi qu\u00e1 tr\u00ecnh thi\u1ebft k\u1ebf UX \u0111\u00f3 l\u00e0 \u0111\u1eb7t v\u00e0 tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>C\u00e1c nh\u1eadn \u0111\u1ecbnh c\u1ee7a b\u1ea1n l\u00e0 g\u00ec?<\/li><li>M\u1ed9t s\u1ed1 nh\u1eadn \u0111\u1ecbnh b\u1ea1n \u0111\u00e3 \u0111\u1eb7t ra v\u1ec1 ng\u01b0\u1eddi d\u00f9ng khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n m\u00e0 kh\u00f4ng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u nghi\u00ean c\u1ee9u l\u00e0 g\u00ec?<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Sin\u00e9ad c\u0169ng nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c c\u00e1c nh\u1eadn \u0111\u1ecbnh c\u1ea7n \u0111\u01b0\u1ee3c l\u00e0m r\u00f5 v\u00e0 kh\u00f4ng ng\u1eebng ph\u00e1 b\u1ecf ch\u00fang \u0111\u1ec3 ch\u1ee9ng minh \u0111\u00fang sai.<\/p>\n\n\n\n<p>M\u1ed9t c\u00e1ch kh\u00e1c \u0111\u1ec3 lo\u1ea1i b\u1ecf thi\u00ean ki\u1ebfn \u200b\u200bkh\u1ecfi qu\u00e1 tr\u00ecnh thi\u1ebft k\u1ebf l\u00e0 \u0111\u1eb7t b\u1ea3n th\u00e2n v\u00e0o ng\u01b0\u1eddi d\u00f9ng. T\u1ee9c l\u00e0 c\u1ed1 g\u1eafng hi\u1ec3u mong mu\u1ed1n \u0111\u1ec3 t\u1ea1o ra h\u00e0nh vi t\u1eeb \u0111\u00f3 \u00e1p d\u1ee5ng v\u00e0o trong thi\u1ebft k\u1ebf UX.<\/p>\n\n\n\n<p>Bertrand Berlureau, Nh\u00e0 thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m cao c\u1ea5p t\u1ea1i iMSA: \u201cKhi b\u1ea1n b\u1eaft \u0111\u1ea7u m\u1ed9t d\u1ef1 \u00e1n, b\u1ea1n n\u00ean \u0111\u1ec3 t\u00e2m tr\u00ed nh\u01b0 m\u1ed9t trang gi\u1ea5y tr\u1eafng. T\u00f4i lu\u00f4n ng\u1ea1c nhi\u00ean tr\u01b0\u1edbc nh\u1eefng d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c\u201d.<\/p>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/design-thinking-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Design Thinking<\/strong><\/a>, t\u01b0 duy thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m hi\u1ec7n \u0111\u1ea1i \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng trong thi\u1ebft k\u1ebf UX<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">5.3. Ki\u1ec3m tra v\u00e0 x\u00e1c nh\u1eadn c\u00e1c kh\u00e1i ni\u1ec7m<\/h3>\n\n\n\n<p>M\u1ed9t trong nh\u1eefng l\u1ee3i \u00edch l\u1edbn c\u1ee7a UX Research \u0111\u00f3 l\u00e0 cho ph\u00e9p b\u1ea1n ki\u1ec3m tra v\u00e0 x\u00e1c nh\u1eadn s\u1edbm c\u00e1c \u00fd t\u01b0\u1edfng c\u00f3 \u201ckh\u1ea3 n\u0103ng\u201d th\u00e0nh c\u00f4ng hay kh\u00f4ng m\u00e0 kh\u00f4ng c\u1ea7n \u0111\u1ee3i \u0111\u1ebfn ng\u00e0y ra m\u1eaft \u0111\u1ec3 thu th\u1eadp ph\u1ea3n h\u1ed3i.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n ki\u1ec3m tra v\u00e0 x\u00e1c nh\u1eadn c\u00e1c kh\u00e1i ni\u1ec7m b\u1eb1ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nh\u01b0 tr\u00ean l\u00e0 generation research, evaluative research, quantitative research, qualitative research, A\/B testing\u2026&nbsp;<\/p>\n\n\n\n<p>Nh\u01b0ng khi n\u00f3i \u0111\u1ebfn vi\u1ec7c th\u1eed nghi\u1ec7m v\u00e0 x\u00e1c th\u1ef1c c\u00e1c \u00fd t\u01b0\u1edfng thi\u1ebft k\u1ebf, ph\u01b0\u01a1ng ph\u00e1p cho ng\u01b0\u1eddi d\u00f9ng tr\u1ea3i nghi\u1ec7m b\u1ea3n th\u1eed nghi\u1ec7m s\u1ebd \u0111em \u0111\u1ebfn nhi\u1ec1u ph\u1ea3n h\u1ed3i tr\u1ef1c quan h\u01a1n b\u1ea1n ngh\u0129.<\/p>\n\n\n\n<p>X\u00e2y d\u1ef1ng gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p l\u00e0 m\u1ed9t chu tr\u00ecnh l\u1eb7p \u0111i l\u1eb7p l\u1ea1i c\u1ee7a vi\u1ec7c l\u1eafng nghe, h\u1ecdc h\u1ecfi, th\u1ef1c hi\u1ec7n c\u00e1c thay \u0111\u1ed5i v\u00e0 c\u1ea3i ti\u1ebfn b\u1eb1ng c\u00e1ch hi\u1ec3u nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 thu th\u1eadp ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">5.4. Mang l\u1ea1i gi\u00e1 tr\u1ecb \u0111\u00edch th\u1ef1c cho kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n<p>M\u1ed9t l\u1ee3i \u00edch ch\u00ednh kh\u00e1c c\u1ee7a UX Research l\u00e0 n\u00f3 cho ph\u00e9p c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m qu\u1ea3n l\u00fd r\u1ee7i ro. Luke Vella, Gi\u00e1m \u0111\u1ed1c S\u1ea3n ph\u1ea9m C\u1ea5p cao t\u1ea1i Maze cho bi\u1ebft: \u201cUX Research, \u0111\u1ea3m b\u1ea3o r\u1eb1ng ch\u00fang t\u00f4i \u0111ang s\u1eed d\u1ee5ng t\u00e0i nguy\u00ean qu\u00fd gi\u00e1 nh\u1ea5t c\u1ee7a m\u00ecnh \u2014 th\u1eddi gian \u2014 \u0111\u1ec3 nghi\u00ean c\u1ee9u c\u00e1c gi\u1ea3i ph\u00e1p c\u00f3 gi\u00e1 tr\u1ecb cho ng\u01b0\u1eddi d\u00f9ng\u201d.<\/p>\n\n\n\n<p>Luke Vella, Gi\u00e1m \u0111\u1ed1c s\u1ea3n ph\u1ea9m c\u1ea5p cao, T\u0103ng tr\u01b0\u1edfng t\u1ea1i Maze: \u201cM\u1ed9t trong nh\u1eefng r\u1ee7i ro ch\u00ednh m\u00e0 ch\u00fang t\u00f4i c\u1ea7n ki\u1ec3m so\u00e1t l\u00e0 &#8216;r\u1ee7i ro v\u1ec1 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng&#8217; &#8211; li\u1ec7u ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 t\u00ecm ra c\u00e1ch s\u1eed d\u1ee5ng v\u1edbi s\u1ea3n ph\u1ea9m ch\u00fang t\u00f4i \u0111\u00e3 t\u1ea1o ra hay kh\u00f4ng. UX Research gi\u00fap ch\u00fang t\u00f4i gi\u1ea3m thi\u1ec3u r\u1ee7i ro n\u00e0y, cho ph\u00e9p ch\u00fang t\u00f4i x\u00e2y d\u1ef1ng c\u00e1c gi\u1ea3i ph\u00e1p m\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i th\u1ea5y l\u00e0 c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng h\u1ecd bi\u1ebft c\u00e1ch m\u1edf kh\u00f3a gi\u00e1 tr\u1ecb \u0111\u00f3\u201d.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">5.5. \u0110\u01b0a s\u1ea3n ph\u1ea9m ra th\u1ecb tr\u01b0\u1eddng th\u00e0nh c\u00f4ng<\/h3>\n\n\n\n<p>UX Research \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m hi\u1ec3u \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 truy\u1ec1n \u0111\u1ea1t hi\u1ec7u qu\u1ea3 gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<p>Naomi Francis, Gi\u00e1m \u0111\u1ed1c Ti\u1ebfp th\u1ecb S\u1ea3n ph\u1ea9m C\u1ea5p cao t\u1ea1i Maze: \u201cM\u1ee5c ti\u00eau c\u1ee7a ch\u00fang t\u00f4i v\u1ec1 vi\u1ec7c th\u1ec3 hi\u1ec7n gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m cho th\u1ecb tr\u01b0\u1eddng mong mu\u1ed1n c\u1ee7a ch\u00fang t\u00f4i \u0111\u1ec1u d\u1ef1a tr\u00ean UX Research. Vi\u1ec7c hi\u1ec3u r\u00f5 c\u00e1ch th\u1ee9c v\u00e0 l\u00fd do kh\u00e1ch h\u00e0ng c\u1ea7n v\u00e0 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang t\u00f4i s\u1ebd \u0111\u1ea9y c\u00e1c \u0111\u1ee3t ra m\u1eaft l\u00ean c\u1ea5p \u0111\u1ed9 m\u1edbi \u2014 b\u1ea1n c\u00f3 th\u1ec3 ch\u1ec9 \u0111\u1ea1o m\u1ecdi th\u1ee9 t\u1eeb th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn ng\u00f4n ng\u1eef v\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn nh\u1edd UX Research\u201d.<\/p>\n\n\n\n<p>Naomi Francis, Gi\u00e1m \u0111\u1ed1c Ti\u1ebfp th\u1ecb S\u1ea3n ph\u1ea9m C\u1ea5p cao t\u1ea1i Maze: \u201cM\u1ecdi c\u00f4ng ty \u0111\u1ec1u c\u00f3 th\u1ec3 h\u01b0\u1edfng l\u1ee3i t\u1eeb UX Research v\u00ec n\u00f3 c\u00f3 th\u1ec3 c\u1ee7ng c\u1ed1 quy tr\u00ecnh v\u00e0 \u0111\u1ea7u ra c\u1ee7a m\u1ecdi b\u1ed9 ph\u1eadn, \u0111\u1eb7c bi\u1ec7t l\u00e0 s\u1ea3n ph\u1ea9m v\u00e0 ti\u1ebfp th\u1ecb. T\u00f4i ngh\u0129 trong m\u1ed9t th\u1ebf gi\u1edbi m\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ti\u1ebfp theo c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c sinh ra v\u00e0o ng\u00e0y h\u00f4m qua, nghi\u00ean c\u1ee9u UX s\u1ebd gi\u00fap b\u1ea1n \u0111i tr\u01b0\u1edbc m\u1ed9t b\u01b0\u1edbc v\u00e0 mang l\u1ea1i cho b\u1ea1n l\u1ee3i th\u1ebf c\u1ea1nh tranh kh\u00f4ng ng\u1edd\u201d.<\/p>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/ke-hoach-marketing-ra-mat-san-pham-moi\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>K\u1ebf ho\u1ea1ch Marketing ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi<\/strong><\/a><\/em><\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">6. C\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p v\u1ec1 UX Research<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">C\u00e2u 1: UX Research c\u00f3 \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t ngh\u1ec1 kh\u00f4ng?<\/h3>\n\n\n\n<p>C\u00f3! UX Research l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c \u0111ang ph\u00e1t tri\u1ec3n v\u00e0 vai tr\u00f2 c\u1ee7a nh\u00e0 nghi\u00ean c\u1ee9u UX \u0111ang tr\u1edf n\u00ean n\u1ed5i b\u1eadt v\u00e0 \u0111\u01b0\u1ee3c nhi\u1ec1u c\u00f4ng ty ch\u00fa \u00fd tuy\u1ec3n d\u1ee5ng nhi\u1ec1u h\u01a1n.<\/p>\n\n\n\n<p>Trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u00f3 t\u00ednh c\u1ea1nh tranh cao, ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u c\u00f4ng ty t\u00ecm ki\u1ebfm c\u00e1c chuy\u00ean gia c\u00f3 th\u1ec3 ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u s\u00e2u r\u1ed9ng v\u1ec1 ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 hi\u1ec3u nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u00e1p \u1ee9ng mong \u0111\u1ee3i c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">C\u00e2u 2: Vai tr\u00f2 c\u1ee7a m\u1ed9t nh\u00e0 nghi\u00ean c\u1ee9u UX l\u00e0 g\u00ec?<\/h3>\n\n\n\n<p>Vai tr\u00f2 c\u1ee7a m\u1ed9t nh\u00e0 nghi\u00ean c\u1ee9u UX l\u00e0 \u0111i\u1ec1u tra h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, g\u1ee1 r\u1ed1i m\u1ecdi kh\u00f3 kh\u0103n \u0111\u1ec3 gi\u00fap nh\u00f3m ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t, t\u1ea1o ra s\u1ea3n ph\u1ea9m \u0111em \u0111\u1ebfn l\u1ee3i \u00edch cho kh\u00e1ch h\u00e0ng n\u00f3i chung v\u00e0 l\u1ee3i nhu\u1eadn cho doanh nghi\u1ec7p n\u00f3i ri\u00eang.<\/p>\n\n\n\n<p>C\u00e1c nh\u00e0 nghi\u00ean c\u1ee9u UX s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh t\u00ednh v\u00e0 \u0111\u1ecbnh l\u01b0\u1ee3ng \u0111\u1ec3 hi\u1ec3u nhu c\u1ea7u v\u00e0 \u0111\u1ed9ng c\u01a1 c\u1ee7a kh\u00e1ch h\u00e0ng. Sau \u0111\u00f3, h\u1ecd ph\u00e2n t\u00edch d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c xu h\u01b0\u1edbng v\u00e0 l\u00e0m b\u00e1o c\u00e1o cho \u0111\u1ed9i designer, l\u1eadp tr\u00ecnh vi\u00ean trong su\u1ed1t qu\u00e1 tr\u00ecnh thi\u1ebft k\u1ebf v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<p>Th\u00f4ng th\u01b0\u1eddng, UX Research l\u00e0 m\u1ed9t k\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft c\u1ee7a UX Designer. Tuy nhi\u00ean, \u0111\u1ed1i v\u1edbi c\u00e1c d\u1ef1 \u00e1n l\u1edbn, c\u1ea7n \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n li\u00ean t\u1ee5c, UX Research c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00e1ch ri\u00eang.<\/p>\n\n\n\n<p>C\u00f4ng vi\u1ec7c Sao Kim \u0111ang tuy\u1ec3n d\u1ee5ng: <a href=\"https:\/\/www.saokim.com.vn\/en\/tuyen-dung\/ux-ui-designer\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>UX\/ UI Designer<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">C\u00e2u 3: T\u01b0\u01a1ng lai c\u1ee7a UX Reserach l\u00e0 g\u00ec?<\/h3>\n\n\n\n<p>V\u1edbi vi\u1ec7c c\u00f4ng ngh\u1ec7 ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n, ng\u01b0\u1eddi d\u00f9ng quan t\u00e2m nhi\u1ec1u h\u01a1n \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m v\u00e0 ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean tr\u1ea3i nghi\u1ec7m \u0111\u00f3, d\u1eabn t\u1edbi ng\u00e0y c\u00e0ng c\u00f3 c\u00f3 nhi\u1ec1u c\u00f4ng ty \u0111\u1eb7t nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng l\u00ean h\u00e0ng \u0111\u1ea7u, v\u00ec v\u1eady nhu c\u1ea7u v\u1ec1 UX Research s\u1ebd ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n. T\u00ecm ra c\u00e1ch m\u1edf r\u1ed9ng quy m\u00f4 UX Research trong c\u00e1c doanh nghi\u1ec7p s\u1ebd r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 h\u1ed7 tr\u1ee3 s\u1ef1 ph\u00e1t tri\u1ec3n n\u00e0y.<\/p>\n\n\n\n<p>Vai tr\u00f2 c\u1ee7a UX Research s\u1ebd m\u1edf r\u1ed9ng \u0111\u1ec3 trao quy\u1ec1n cho m\u1ecdi ng\u01b0\u1eddi trong nh\u00f3m \u0111\u1ec1u c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi. C\u00e1c xu h\u01b0\u1edbng s\u1ebd \u0111\u1ecbnh h\u00ecnh t\u01b0\u01a1ng lai c\u1ee7a UX Research l\u00e0 vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u t\u1eeb xa, v\u1eadn d\u1ee5ng AI v\u00e0o ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a c\u00e1c vai tr\u00f2 m\u1edbi&#8230;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Tr\u00ean \u0111\u00e2y l\u00e0 to\u00e0n b\u1ed9 chia s\u1ebb v\u1ec1 <strong>UX Research<\/strong>, c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u, quy tr\u00ecnh UX Research di\u1ec5n ra nh\u01b0 th\u1ebf n\u00e0o, l\u1ee3i \u00edch c\u1ee7a UX Research\u2026 mong r\u1eb1ng b\u00e0i vi\u1ebft n\u00e0y s\u1ebd tr\u1edf th\u00e0nh ngu\u1ed3n th\u00f4ng tin tham kh\u1ea3o h\u1eefu \u00edch c\u1ee7a b\u1ea1n trong qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u tr\u01b0\u1edbc khi ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, \u0111\u1eb7t bi\u1ec7t l\u00e0 s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7.<\/p>\n\n\n\n<p>Li\u00ean h\u1ec7 ngay v\u1edbi Sao Kim n\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111ang c\u00f3 d\u1ef1 \u00e1n ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 c\u1ea7n tri\u1ec3n khai. Hotline: 0964.699.499\/ contact@saokim.com.vn<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Sao Kim t\u1ea1i:<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Blog Sao Kim<\/strong><\/a>,&nbsp;<a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>C\u1ea9m Nang Sao Kim<\/strong><\/a>&nbsp;<\/p>\n\n\n\n<p><strong>Facebook:<\/strong>&nbsp;<a href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p><strong>Case study Behance<\/strong>:&nbsp;<a href=\"https:\/\/www.behance.net\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p>#SaoKim #SaoKimBranding #UXResearch #NghienCuuNguoiDung #UX #NghienCuuUX<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>T\u00ecm hi\u1ec3u v\u1ec1 UX Research, 6 ph\u01b0\u01a1ng ph\u00e1p UX Research v\u00e0 quy tr\u00ecnh 5 B\u01b0\u1edbc tri\u1ec3n khai UX Research chu\u1ea9n trong d\u1ef1 \u00e1n UX\/ UI Design. Xem ngay<\/p>\n","protected":false},"author":37,"featured_media":38345,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195],"tags":[],"class_list":["post-38334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cam-nang"],"acf":[],"views":1279,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/38334","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=38334"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/38334\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/38345"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=38334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=38334"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=38334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}