{"id":38357,"date":"2022-12-26T18:22:48","date_gmt":"2022-12-26T11:22:48","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=38357"},"modified":"2023-09-22T17:57:34","modified_gmt":"2023-09-22T10:57:34","slug":"brand-alignment","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/brand-alignment\/","title":{"rendered":"Brand Alignment l\u00e0 g\u00ec? T\u1ea1i sao Brand Alignment quan tr\u1ecdng?"},"content":{"rendered":"\n<p><em><strong>Brand Alignment<\/strong> l\u00e0 th\u1ee9 tr\u1ea3 l\u1eddi cho c\u00e2u h\u1ecfi &#8220;th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n x\u00e2y d\u1ef1ng c\u00f3 \u0111ang \u0111\u01b0\u1ee3c hi\u1ec3u \u0111\u00fang nh\u01b0 b\u1ea1n ngh\u0129?&#8221; V\u1eady Brand Alignment l\u00e0 g\u00ec v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c?<\/em><\/p>\n\n\n\n<p>Quay tr\u1edf l\u1ea1i v\u1ea5n \u0111\u1ec1 c\u1ee7a doanh nghi\u1ec7p, n\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111ang g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c thu thu h\u00fat nh\u00e2n t\u00e0i h\u00e0ng \u0111\u1ea7u ho\u1eb7c ch\u1ed1t c\u00e1c giao d\u1ecbch quan tr\u1ecdng, th\u00ec c\u00f3 th\u1ec3 v\u1ea5n \u0111\u1ec1 \u0111\u1ebfn t\u1eeb vi\u1ec7c th\u01b0\u01a1ng hi\u1ec7u ch\u01b0a \u0111\u01b0\u1ee3c hi\u1ec3u \u0111\u00fang, th\u01b0\u01a1ng hi\u1ec7u ch\u01b0a t\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 li\u00ean k\u1ebft m\u1ea1nh m\u1ebd.<\/p>\n\n\n\n<p>Trong ph\u1ea7n ti\u1ebfp theo, ch\u00fang ta s\u1ebd c\u00f9ng xem x\u00e9t k\u1ef9 t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 v\u1ec1 Brand Alignment, bao g\u1ed3m \u0111\u1ecbnh ngh\u0129a, t\u1ea1i sao Brand Alignment l\u1ea1i quan tr\u1ecdng v\u00e0 c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng n\u00f3 \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">1. Brand Alignment l\u00e0 g\u00ec?<\/h2>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"625\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Brand-Alignment-Su-Lien-Ket-Thuong-Hieu.jpg\" alt=\"Brand Alignment l\u00e0 g\u00ec\" class=\"wp-image-38365\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Brand-Alignment-Su-Lien-Ket-Thuong-Hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Brand-Alignment-Su-Lien-Ket-Thuong-Hieu-300x156.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Brand-Alignment-Su-Lien-Ket-Thuong-Hieu-768x400.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p><strong>Brand Alignment<\/strong> l\u00e0 tr\u1ea1ng th\u00e1i m\u00e0 c\u00e1c b\u00ean li\u00ean quan &#8211; n\u1ed9i b\u1ed9 v\u00e0 kh\u00e1ch h\u00e0ng, \u0111\u1ec1u hi\u1ec3u m\u1ee5c \u0111\u00edch th\u01b0\u01a1ng hi\u1ec7u c\u0169ng nh\u01b0 l\u1eddi h\u1ee9a c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. T\u1ea5t c\u1ea3 c\u00f3 s\u1ef1 li\u00ean k\u1ebft v\u1edbi nhau th\u00f4ng qua c\u00f9ng m\u1ed9t \u0111i\u1ec3m theo mong mu\u1ed1n c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>N\u1ebfu th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng \u0111\u00fang b\u00ean trong th\u00ec CEO, nh\u00e2n vi\u00ean hay \u0111\u1ed1i t\u00e1c c\u1ee7a b\u1ea1n \u0111\u1ec1u s\u1ebd hi\u1ec3u r\u00f5 l\u00fd do t\u1ea1i sao th\u01b0\u01a1ng hi\u1ec7u t\u1ed3n t\u1ea1i c\u0169ng nh\u01b0 l\u1eddi h\u1ee9a c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>N\u1ebfu nh\u01b0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng \u0111\u00fang \u1edf b\u00ean ngo\u00e0i, kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n s\u1ebd hi\u1ec3u r\u00f5 m\u1ee5c \u0111\u00edch v\u00e0 l\u1eddi h\u1ee9a c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, c\u0169ng nh\u01b0 tin t\u01b0\u1edfng r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u \u0111ang th\u1ef1c hi\u1ec7n t\u1ed1t c\u00e1c tuy\u00ean b\u1ed1 \u0111\u00f3.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">2. T\u1ea1i sao Brand Alignment quan tr\u1ecdng?<\/h2>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Tai-Sao-Brand-Alignment-Quan-Trong.jpg\" alt=\"T\u1ea1i sao Brand Alignment quan tr\u1ecdng\" class=\"wp-image-38367\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Tai-Sao-Brand-Alignment-Quan-Trong.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Tai-Sao-Brand-Alignment-Quan-Trong-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Tai-Sao-Brand-Alignment-Quan-Trong-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Brand Alignment l\u00e0 th\u01b0\u1edbc \u0111o ph\u1ea3n \u00e1nh v\u1ec1 m\u1ee9c \u0111\u1ed9 nh\u1ea5t qu\u00e1n v\u00e0 g\u1eafn k\u1ebft c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u &#8211; t\u1eeb n\u1ed9i b\u1ed9 cho t\u1edbi kh\u00e1ch h\u00e0ng. Khi n\u00f3i \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u, d\u01b0\u1eddng nh\u01b0 t\u00ednh nh\u1ea5t qu\u00e1n l\u00e0 m\u1ed9t trong nh\u1eefng t\u00ednh ch\u1ea5t quan tr\u1ecdng nh\u1ea5t. Tuy nhi\u00ean, l\u1ee3i \u00edch c\u1ee7a brand alignment kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf t\u00ednh nh\u1ea5t qu\u00e1n.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">L\u1ee3i \u00edch 1: X\u00e2y d\u1ef1ng l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n<p>Brand Alignment s\u1ebd t\u1ea1o ra s\u1ef1 nh\u1ea5t qu\u00e1n d\u1ec5 nh\u1eadn bi\u1ebft v\u00e0 \u0111\u00e1ng tin c\u1eady \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u1ed1i v\u1edbi ni\u1ec1m tin c\u1ee7a h\u1ecd, kh\u00f4ng bao gi\u1edd \u0111\u01b0\u1ee3c thi\u1ebfu \u0111i \u0111\u1ed9 tin c\u1eady.<\/p>\n\n\n\n<p>Trong qu\u00e1 tr\u00ecnh th\u1ef1c hi\u1ec7n l\u1eddi h\u1ee9a \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c li\u00ean k\u1ebft t\u1ed1t c\u00f2n mang l\u1ea1i nh\u1eefng tr\u1ea3i nghi\u1ec7m d\u1ec5 nh\u1eadn bi\u1ebft v\u00e0 \u0111\u00e1ng tin c\u1eady. Ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng trong qu\u00e1 tr\u00ecnh n\u00e0y c\u00f2n \u0111em \u0111\u1ebfn cho th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t t\u00e0i s\u1ea3n v\u00f4 c\u00f9ng gi\u00e1 tr\u1ecb: l\u00f2ng trung th\u00e0nh.<\/p>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/brand-loyalty\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Brand Loyalty<\/strong><\/a>&nbsp;(l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u)<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">L\u1ee3i \u00edch 2: T\u0103ng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a nh\u00e2n vi\u00ean<\/h3>\n\n\n\n<p>T\u1ea5t c\u1ea3 s\u1ef1 li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u b\u1eaft \u0111\u1ea7u t\u1eeb b\u00ean trong. Khi nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n hi\u1ec3u m\u1ee5c \u0111\u00edch v\u00e0 l\u1eddi h\u1ee9a c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, h\u1ecd s\u1ebd tham gia t\u01b0\u01a1ng t\u00e1c nhi\u1ec1u h\u01a1n v\u1edbi c\u00e1c th\u00e0nh vi\u00ean kh\u00e1c trong n\u1ed9i b\u1ed9 v\u00e0 c\u1ea3 kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>S\u1ef1 t\u01b0\u01a1ng t\u00e1c t\u00edch c\u1ef1c c\u1ee7a nh\u00e2n vi\u00ean \u0111\u1ed1i v\u1edbi c\u00e1c th\u00e0nh vi\u00ean kh\u00e1c trong n\u1ed9i b\u1ed9 s\u1ebd gi\u00fap c\u1ea3i thi\u1ec7n v\u0103n h\u00f3a c\u00f4ng ty v\u00e0 tinh th\u1ea7n t\u1ed5ng th\u1ec3. C\u00f2n l\u1ea1i, s\u1ef1 t\u01b0\u01a1ng t\u00e1c t\u00edch c\u1ef1c c\u1ee7a nh\u00e2n vi\u00ean \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng c\u00f3 nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n.<\/p>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/xay-dung-thuong-hieu-nha-tuyen-dung\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u nh\u00e0 tuy\u1ec3n d\u1ee5ng<\/strong><\/a><\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">L\u1ee3i \u00edch 3: C\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 marketing v\u00e0 b\u00e1n h\u00e0ng<\/h3>\n\n\n\n<p>Mu\u1ed1n ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u th\u00ec b\u1ea1n ph\u1ea3i n\u1ed7 l\u1ef1c nhi\u1ec1u h\u01a1n trong c\u1ea3 ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng. S\u1ef1 li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u th\u1ef1c s\u1ef1 \u0111\u00f2i h\u1ecfi b\u1ea1n ph\u1ea3i hi\u1ec3u \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 ai.<\/p>\n\n\n\n<p>Khi b\u1ea1n hi\u1ec3u kh\u00e1ch h\u00e0ng m\u00e0 b\u1ea1n mu\u1ed1n nh\u1eafm t\u1edbi, b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u1ea1o thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u b\u1edfi b\u1ea1n \u0111\u00e3 hi\u1ec3u r\u00f5 m\u1ee5c ti\u00eau. T\u1eeb \u0111\u00f3 t\u1ea1o n\u00ean s\u1ef1 c\u1ed9ng h\u01b0\u1edfng v\u00e0 d\u1eabn \u0111\u1ebfn t\u0103ng l\u01b0\u1ee3ng truy c\u1eadp trang web t\u1eeb kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n<p>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 s\u1ef1 li\u00ean k\u1ebft t\u1ed1t c\u0169ng bi\u1ebft c\u00e1ch bi\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng th\u1eadt s\u1ef1 \u0111\u1ec3 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng. \u0110i\u1ec1u \u0111\u00f3 l\u00e0 do nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng c\u1ee7a h\u1ecd bi\u1ebft c\u00e1ch mi\u00eau t\u1ea3 th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n v\u00e0 h\u1ea5p d\u1eabn. C\u00f3 th\u1ec3 th\u1ea5y, s\u1ef1 li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng hay d\u00f9ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng l\u1ee3i nhu\u1eadn c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/7-buoc-lap-ke-hoach-truyen-thong-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a>, m\u1ed9t gi\u1ea3i ph\u00e1p th\u00fac \u0111\u1ea9y hi\u1ec7u qu\u1ea3 c\u1ee7a to\u00e0n b\u1ed9 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p<\/em><\/li>\n\n\n\n<li><em><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Chi\u1ebfn l\u01b0\u1ee3c email marketing<\/strong><\/a> (ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p B2B)<\/em><\/li>\n\n\n\n<li><em><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/cach-lam-content-marketing-hieu-qua\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Chi\u1ebfn l\u01b0\u1ee3c content marketing<\/strong><\/a><\/em><\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">L\u1ee3i \u00edch 4: B\u1ea3o v\u1ec7 t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>Nh\u01b0 ch\u00fang ta \u0111\u00e3 n\u00f3i, th\u01b0\u01a1ng hi\u1ec7u l\u00e0 t\u00e0i s\u1ea3n qu\u00fd gi\u00e1 nh\u1ea5t c\u1ee7a doanh nghi\u1ec7p b\u1ea1n. V\u00e0 gi\u1ed1ng nh\u01b0 b\u1ea5t k\u1ef3 t\u00e0i s\u1ea3n kinh doanh n\u00e0o, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u0169ng c\u1ea7n \u0111\u01b0\u1ee3c b\u1ea3o v\u1ec7.<\/p>\n\n\n\n<p>S\u1ef1 li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u s\u1ebd gi\u00fap cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c \u0111\u1ea3m b\u1ea3o v\u00e0 lu\u00f4n duy tr\u00ec t\u1ed1t \u1edf tr\u1ea1ng th\u00e1i t\u1ed1i \u01b0u. N\u00f3 b\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n kh\u1ecfi nh\u1eefng m\u00e2u thu\u1eabn l\u00e0m m\u1ea5t \u0111i l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng hay l\u00e0m gi\u1ea3m s\u1ef1 g\u1eafn b\u00f3 c\u1ee7a nh\u00e2n vi\u00ean.<\/p>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/xay-dung-thuong-hieu\/tai-san-thuong-hieu-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>T\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec<\/strong><\/a>?<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">3. D\u1ea5u hi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u c\u00f3 v\u1ea5n \u0111\u1ec1<\/h2>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Dau-Hieu-Thuong-Hieu-Gap-Van-De-Ve-Su-Lien-Ket.jpg\" alt=\"D\u1ea5u hi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u c\u00f3 v\u1ea5n \u0111\u1ec1 v\u1ec1 s\u1ef1 li\u00ean k\u1ebft\" class=\"wp-image-38368\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Dau-Hieu-Thuong-Hieu-Gap-Van-De-Ve-Su-Lien-Ket.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Dau-Hieu-Thuong-Hieu-Gap-Van-De-Ve-Su-Lien-Ket-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Dau-Hieu-Thuong-Hieu-Gap-Van-De-Ve-Su-Lien-Ket-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n bi\u1ebft n\u1ebfu th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111ang \u0111i l\u1ec7ch h\u01b0\u1edbng? Tuy r\u1eb1ng c\u00e1c ch\u1ec9 s\u1ed1 kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng r\u00f5 r\u00e0ng, th\u1ebf nh\u01b0ng c\u00f3 m\u1ed9t v\u00e0i d\u1ea5u hi\u1ec7u s\u1ebd cho b\u1ea1n bi\u1ebft khi n\u00e0o b\u1ea1n c\u1ea7n xem x\u00e9t l\u1ea1i v\u00e0 n\u1ed7 l\u1ef1c h\u01a1n trong vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">Kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111ang b\u1ed1i r\u1ed1i<\/h3>\n\n\n\n<p>Th\u00f4ng th\u01b0\u1eddng, d\u1ea5u hi\u1ec7u d\u1ec5 nh\u1eadn th\u1ea5y nh\u1ea5t c\u1ee7a vi\u1ec7c th\u01b0\u01a1ng hi\u1ec7u b\u1ecb \u0111i l\u1ec7ch h\u01b0\u1edbng ch\u00ednh l\u00e0 khi kh\u00e1ch h\u00e0ng kh\u00f4ng hi\u1ec3u s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, kh\u00f4ng hi\u1ec3u th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u1ea1i di\u1ec7n cho \u0111i\u1ec1u g\u00ec ho\u1eb7c khi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n kh\u00f4ng c\u00f2n kh\u00e1c bi\u1ec7t so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n\n\n\n<p>Hi\u1ec3u \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch v\u00e0 l\u1eddi h\u1ee9a c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t vi\u1ec7c, truy\u1ec1n \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec1u n\u00e0y \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 l\u1ea1i l\u00e0 m\u1ed9t vi\u1ec7c ho\u00e0n to\u00e0n kh\u00e1c.<\/p>\n\n\n\n<p>Vi\u1ec7c kh\u00e1ch h\u00e0ng tr\u1edf n\u00ean b\u1ed1i r\u1ed1i ho\u1eb7c th\u1ea5y kh\u00f3 hi\u1ec3u \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd d\u1eabn \u0111\u1ebfn vi\u1ec7c t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng ch\u1ecdn \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh cao h\u01a1n.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">Kh\u00f3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n nh\u00e2n t\u00e0i h\u00e0ng \u0111\u1ea7u<\/h3>\n\n\n\n<p>B\u1ea1n \u0111ang g\u1eb7p kh\u00f3 kh\u0103n t\u00ecm ki\u1ebfm nh\u00e2n s\u1ef1 t\u00e0i n\u0103ng h\u00e0ng \u0111\u1ea7u? Hay b\u1ea1n \u0111ang v\u1eadt l\u1ed9n m\u1ee5c ti\u00eau doanh thu? \u0110i\u1ec1u n\u00e0y r\u1ea5t c\u00f3 th\u1ec3 g\u00e2y n\u00ean b\u1edfi s\u1ef1 thi\u1ebfu s\u1ef1 li\u00ean k\u1ebft c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>S\u1ef1 li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u b\u00ean trong doanh nghi\u1ec7p \u0111a s\u1ed1 b\u1eaft \u0111\u1ea7u v\u1edbi vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u nh\u00e0 tuy\u1ec3n d\u1ee5ng hi\u1ec7u qu\u1ea3. Nh\u1eefng doanh nghi\u1ec7p kh\u00f4ng \u0111\u1ea7u t\u01b0 v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i b\u1ed9 m\u1ea1nh th\u01b0\u1eddng c\u00f3 nh\u1eefng nh\u00e2n vi\u00ean kh\u00f4ng hi\u1ec3u m\u1ee5c \u0111\u00edch v\u00e0 l\u1eddi h\u1ee9a c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Khi nh\u00e2n vi\u00ean kh\u00f4ng hi\u1ec3u m\u1ee5c \u0111\u00edch v\u00e0 l\u1eddi h\u1ee9a c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, v\u0103n h\u00f3a c\u00f4ng ty s\u1ebd d\u1ea7n suy y\u1ebfu, \u0111i\u1ec1u n\u00e0y c\u00f2n \u1ea3nh h\u01b0\u1edfng x\u1ea5u \u0111\u1ebfn c\u1ea3 vi\u1ec7c gi\u1eef ch\u00e2n nh\u1eefng nh\u00e2n s\u1ef1 t\u00e0i n\u0103ng v\u00e0 gi\u1ea3m kh\u1ea3 n\u0103ng tuy\u1ec3n d\u1ee5ng nh\u00e2n s\u1ef1 m\u1edbi.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">Hi\u1ec7u su\u1ea5t marketing v\u00e0 b\u00e1n h\u00e0ng k\u00e9m<\/h3>\n\n\n\n<p>N\u1ebfu doanh thu b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n \u0111ang d\u1eadm ch\u00e2n t\u1ea1i ch\u1ed7 ho\u1eb7c c\u00f3 xu h\u01b0\u1edbng \u0111i xu\u1ed1ng, kh\u00f4ng \u0111\u1ea1t \u0111\u1ee7 KPI, th\u00ec nguy\u00ean nh\u00e2n th\u01b0\u1eddng do th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n b\u1ecb l\u1ec7ch h\u01b0\u1edbng.<\/p>\n\n\n\n<p>Nh\u01b0 ch\u00fang ta \u0111\u00e3 th\u1ea5y, s\u1ef1 li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 th\u01b0\u1edbc \u0111o \u0111\u1ed9 tin t\u01b0\u1edfng c\u1ee7a kh\u00e1ch h\u00e0ng. Khi n\u00f3i \u0111\u1ebfn marketing, kh\u00e1ch h\u00e0ng th\u01b0\u1eddng kh\u00f4ng mu\u1ed1n t\u01b0\u01a1ng t\u00e1c v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 g\u00e2y nh\u1ea7m l\u1eabn ho\u1eb7c kh\u00f4ng c\u00f3 t\u00ednh nh\u1ea5t qu\u00e1n.<\/p>\n\n\n\n<p>V\u1ec1 m\u1eb7t b\u00e1n h\u00e0ng, m\u1ed9t \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng kh\u00f4ng hi\u1ec3u l\u1ee3i \u00edch th\u01b0\u01a1ng hi\u1ec7u hay c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c bi\u1ec7t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u ch\u1eafc ch\u1eafn l\u00e0 l\u00ed do khi\u1ebfn cho th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 \u0111i l\u1ec7ch. \u0110i\u1ec1u n\u00e0y l\u00e0m cho do qu\u00e1 tr\u00ecnh t\u01b0 v\u1ea5n b\u00e1n h\u00e0ng kh\u00f4ng \u0111\u1ee7 s\u1ee9c thuy\u1ebft ph\u1ee5c v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 doanh s\u1ed1 b\u00e1n h\u00e0ng t\u1ee5t gi\u1ea3m nghi\u00eam tr\u1ecdng.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">Tr\u1ea3i nghi\u1ec7m kh\u00f4ng nh\u1ea5t qu\u00e1n<\/h3>\n\n\n\n<p>Tr\u1ea3i nghi\u1ec7m kh\u00f4ng nh\u1ea5t qu\u00e1n l\u00e0 m\u1ed9t trong nh\u1eefng d\u1ea5u hi\u1ec7u ch\u1eafc ch\u1eafn nh\u1ea5t cho th\u1ea5y th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n g\u1eb7p v\u1ea5n \u0111\u1ec1 v\u1ec1 s\u1ef1 li\u00ean k\u1ebft.<\/p>\n\n\n\n<p>Nh\u01b0 n\u1ed9i dung ph\u1ea7n tr\u00ean \u0111\u00e3 \u0111\u1ec1 c\u1eadp, t\u00ednh nh\u1ea5t qu\u00e1n l\u00e0 y\u1ebfu t\u1ed1 tr\u1ecdng t\u00e2m c\u1ee7a s\u1ef1 li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u. N\u1ebfu b\u1ea1n th\u1ef1c hi\u1ec7n \u0111\u00e1nh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u tr\u00ean nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c ti\u1ebfp x\u00fac, b\u1ea1n s\u1ebd t\u00ecm th\u1ea5y m\u1ed9t h\u1ec7 th\u1ed1ng nh\u1eefng \u0111i\u1ec3m t\u01b0\u01a1ng \u0111\u1ed3ng d\u1ec5 nh\u1eadn bi\u1ebft hay m\u1ed9t danh s\u00e1ch c\u00e1c thi\u1ebft k\u1ebf v\u00e0 th\u00f4ng \u0111i\u1ec7p kh\u00f4ng li\u00ean quan?<\/p>\n\n\n\n<p>N\u1ebfu c\u00e2u tr\u1ea3 l\u1eddi l\u00e0 c\u00e2u tr\u1ea3 l\u1eddi th\u1ee9 hai, b\u1ea1n ch\u1eafc ch\u1eafn \u0111\u00e3 g\u1eb7p v\u1ea5n \u0111\u1ec1 v\u1ec1 s\u1ef1 li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/xac-dinh-thi-truong-muc-tieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>X\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/hanh-trinh-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/trai-nghiem-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/trai-nghiem-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">4. 6 B\u01b0\u1edbc c\u1ea3i thi\u1ec7n Brand Alignment th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Xay-Dung-Lien-Ket-Thuong-Hieu.jpg\" alt=\"X\u00e2y d\u1ef1ng s\u1ef1 li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-38369\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Xay-Dung-Lien-Ket-Thuong-Hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Xay-Dung-Lien-Ket-Thuong-Hieu-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Xay-Dung-Lien-Ket-Thuong-Hieu-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>V\u1eady ph\u1ea3i l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c s\u1ef1 li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u? T\u1ea5t nhi\u00ean \u0111i\u1ec1u n\u00e0y kh\u00f4ng x\u1ea3y ra trong m\u1ed9t s\u1edbm m\u1ed9t chi\u1ec1u. Tuy nhi\u00ean, 6 b\u01b0\u1edbc quan tr\u1ecdng n\u00e0y s\u1ebd gi\u00fap b\u1ea1n nhanh ch\u00f3ng \u0111\u1ecbnh h\u00ecnh v\u00e0 s\u1edbm \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">B\u01b0\u1edbc 1: Ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u t\u1eeb trong ra ngo\u00e0i<\/h3>\n\n\n\n<p>Gi\u1ed1ng nh\u01b0 b\u1ea5t k\u1ef3 s\u00e1ng ki\u1ebfn n\u00e0o d\u00e0nh cho vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, x\u00e2y d\u1ef1ng s\u1ef1 li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u n\u00ean b\u1eaft \u0111\u1ea7u t\u1eeb kh\u00e2u nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u. Th\u1ee9 quan tr\u1ecdng b\u1ea1n c\u1ea7n t\u00ecm l\u00e0 c\u00e2u tr\u1ea3 l\u1eddi cho c\u00e2u h\u1ecfi: \u201cTh\u01b0\u01a1ng hi\u1ec7u l\u1ec7ch h\u01b0\u1edbng t\u1eeb \u0111\u00e2u? &#8211; c\u1ea3 b\u00ean trong l\u1eabn b\u00ean ngo\u00e0i\u201d \u0111\u1ec3 b\u1ea1n bi\u1ebft \u0111\u01b0\u1ee3c n\u01a1i n\u00e0o c\u1ea7n s\u1eeda ch\u1eefa v\u00e0 kh\u1eafc ph\u1ee5c.<\/p>\n\n\n\n<p>Nh\u01b0 \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean, n\u01a1i t\u1ed1t nh\u1ea5t \u0111\u1ec3 b\u1eaft \u0111\u1ea7u vi\u1ec7c ki\u1ec3m tra ch\u00ednh l\u00e0 th\u1ef1c hi\u1ec7n Brand Audit. \u0110i\u1ec1u n\u00e0y s\u1ebd cung c\u1ea5p nh\u1eefng \u0111\u00e1nh gi\u00e1 kh\u00e1ch quan v\u1ec1 t\u00ednh nh\u1ea5t qu\u00e1n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Khi nghi\u00ean c\u1ee9u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 k\u1ef9 l\u01b0\u1ee1ng, ta s\u1ebd chia ra hai ph\u1ea7n: nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng v\u00e0 nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c b\u00ean li\u00ean quan \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c ch\u1ed7 n\u00e0o t\u1ed3n t\u1ea1i sai l\u1ec7ch.<\/p>\n\n\n\n<p>Nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh th\u01b0\u1eddng bao g\u1ed3m c\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n tr\u1ef1c ti\u1ebfp v\u1edbi c\u00e1c nh\u00f3m t\u1eadp trung, c\u00f2n nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng th\u00ec bao g\u1ed3m nh\u1eefng th\u1ee9 nh\u01b0 kh\u1ea3o s\u00e1t.<\/p>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/ux-research\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>UX Research<\/strong><\/a> (Nghi\u00ean c\u1ee9u tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng)<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">B\u01b0\u1edbc 2: L\u00e0m r\u00f5 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>T\u1eeb nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 c\u00f3 s\u1eb5n trong tay, b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh l\u1ea1i \u0111\u1ec3 l\u00e0m r\u00f5 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>Khi \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed \u0111\u1ed9c nh\u1ea5t m\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111ang chi\u1ebfm gi\u1eef trong l\u00f2ng kh\u00e1ch h\u00e0ng. Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n kh\u00e1c bi\u1ec7t nh\u01b0 th\u1ebf n\u00e0o so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh? B\u1ea1n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p hay b\u00ecnh d\u00e2n? Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00e0 \u0111\u1ea7y t\u00ednh m\u01a1 m\u1ed9ng hay th\u1ef1c t\u1ebf?<\/p>\n\n\n\n<p>M\u1ed7i ph\u1ea9m ch\u1ea5t n\u00e0y t\u1ed3n t\u1ea1i nh\u01b0 m\u1ed9t m\u1eaft x\u00edch t\u1ea1o n\u00ean d\u1ea5u \u1ea5n ri\u00eang trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. V\u1ecb tr\u00ed c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n c\u00f3 li\u00ean quan ch\u1eb7t ch\u1ebd \u0111\u1ebfn danh m\u1ee5c th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00e2y ch\u00ednh l\u00e0 c\u00e1ch n\u00f3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">B\u01b0\u1edbc 3: X\u00e2y d\u1ef1ng Brand Guidelines<\/h3>\n\n\n\n<p>Brand Guidelines (B\u1ed9 nguy\u00ean t\u1eafc h\u01b0\u1edbng d\u1eabn th\u01b0\u01a1ng hi\u1ec7u) ch\u00ednh l\u00e0 th\u1ee9 c\u01a1 b\u1ea3n gi\u00fap duy tr\u00ec s\u1ef1 li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u. M\u1ed9t b\u1ed9 nguy\u00ean t\u1eafc \u0111\u01b0\u1ee3c chu\u1ea9n b\u1ecb s\u1eb5n cho nh\u00e2n vi\u00ean v\u00e0 \u0111\u1ed1i t\u00e1c, trong \u0111\u00f3 t\u1eadp h\u1ee3p c\u00e1c nguy\u00ean t\u1eafc th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng. H\u01a1n th\u1ebf, n\u00f3 n\u00ean \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n d\u1ec5 d\u00e0ng qua m\u1ecdi ph\u01b0\u01a1ng ti\u1ec7n c\u00f3 th\u1ec3.<\/p>\n\n\n\n<p>Logo, \u200b\u200bm\u00e0u s\u1eafc th\u01b0\u01a1ng hi\u1ec7u, ph\u00f4ng ch\u1eef th\u01b0\u01a1ng hi\u1ec7u, t\u1ef7 l\u1ec7 kh\u00f4ng gian, t\u00f4ng gi\u1ecdng th\u01b0\u01a1ng hi\u1ec7u, v.v. \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 t\u1ec9 m\u1ec9 s\u1ebd \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c t\u00ednh nh\u1ea5t qu\u00e1n d\u00f9 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n b\u1ea5t c\u1ee9 khi n\u00e0o hay \u1edf \u0111\u00e2u.<\/p>\n\n\n\n<p>Nguy\u00ean t\u1eafc th\u01b0\u01a1ng hi\u1ec7u s\u1ebd l\u00e0 c\u1ea9m nang gi\u00fap to\u00e0n b\u1ed9 c\u00e1c b\u00ean tham gia th\u1ef1c thi c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 nh\u1ea5t qu\u00e1n, m\u1ed9t ti\u00eau chu\u1ea9n \u0111\u1ec3 theo d\u00f5i. Nguy\u00ean t\u1eafc th\u01b0\u01a1ng hi\u1ec7u r\u00f5 r\u00e0ng gi\u00fap b\u1ea1n c\u1ee7ng c\u1ed1 s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u v\u00e0 b\u1ea3n s\u1eafc tr\u1ef1c quan, mang l\u1ea1i cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 t\u00ednh nh\u1ea5t qu\u00e1n v\u00e0 d\u1ec5 nh\u1eadn d\u1ea1ng.<\/p>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/thongtin\/vai-tro-mat-thiet-cua-brand-guidelines-doi-voi-doanh-nghiep\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Brand Guidelines<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/tam-ly-hoc-mau-sac-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>M\u00e0u s\u1eafc th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/brand-typography\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Ph\u00f4ng ch\u1eef th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">B\u01b0\u1edbc 4: Thi\u1ebft l\u1eadp s\u1ef1 li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u b\u00ean trong t\u1ed5 ch\u1ee9c<\/h3>\n\n\n\n<p>Thi\u1ebft l\u1eadp s\u1ef1 li\u00ean k\u1ebft n\u1ed9i b\u1ed9 l\u00e0 nh\u1eefng c\u00f4ng vi\u1ec7c gi\u00fap b\u1ea1n \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c r\u1eb1ng c\u00e1c b\u00ean li\u00ean quan quen thu\u1ed9c v\u1edbi m\u1ee5c \u0111\u00edch, l\u1eddi h\u1ee9a v\u00e0 c\u00e1c nguy\u00ean t\u1eafc th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. Bao g\u1ed3m CEO, \u0111\u1ed1i t\u00e1c v\u00e0 quan tr\u1ecdng nh\u1ea5t l\u00e0 nh\u00e2n vi\u00ean.<\/p>\n\n\n\n<p>Nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n th\u1ef1c s\u1ef1 l\u00e0 nh\u1eefng \u0111\u1ea1i s\u1ee9 quan tr\u1ecdng nh\u1ea5t. Do \u0111\u00f3, ch\u00fang ta ph\u1ea3i \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c r\u1eb1ng nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n hi\u1ec3u th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, t\u1eeb trong ra ngo\u00e0i. \u0110i\u1ec1u n\u00e0y c\u1ea7n s\u1ef1 d\u1eabn d\u1eaft t\u1ed1t v\u00e0o th\u1eddi gian \u0111\u1ea7u nh\u01b0ng quan tr\u1ecdng h\u01a1n h\u1ebft l\u00e0 qu\u00e1 tr\u00ecnh \u0111\u00e0o t\u1ea1o cho nh\u00e2n vi\u00ean v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>M\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Gallup cho th\u1ea5y r\u1eb1ng: \u201cC\u00e1c c\u00f4ng ty g\u1eb7p ph\u1ea3i kh\u00f3 kh\u0103n trong vi\u1ec7c truy\u1ec1n \u0111\u1ea1t c\u1ed1t l\u00f5i c\u1ee7a b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u s\u1ebd r\u1edbt kh\u1ecfi tuy\u1ebfn \u0111\u1ea7u. B\u1edfi v\u00ec n\u1ebfu nh\u00e2n vi\u00ean c\u1ee7a h\u1ecd kh\u00f4ng hi\u1ec3u r\u00f5 v\u1ec1 l\u1eddi h\u1ee9a th\u01b0\u01a1ng hi\u1ec7u th\u00ec l\u00e0m sao h\u1ecd c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n n\u00f3?\u201d<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">B\u01b0\u1edbc 5: Thi\u1ebft l\u1eadp s\u1ef1 li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u b\u00ean ngo\u00e0i<\/h3>\n\n\n\n<p>Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 v\u00f4 s\u1ed1 \u0111i\u1ec3m ti\u1ebfp x\u00fac, s\u1ef1 li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u l\u00e0 \u0111\u1ea3m b\u1ea3o tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i m\u1ed7i \u0111i\u1ec3m ti\u1ebfp x\u00fac \u0111\u00f3 l\u00e0 nh\u1ea5t qu\u00e1n v\u00e0 h\u1ea5p d\u1eabn. C\u00e1c h\u00e0nh \u0111\u1ed9ng li\u00ean k\u1ebft ch\u1eb7t ch\u1ebd v\u1edbi c\u00e1c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, tuy\u1ebfn b\u1ed1 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Khi n\u00f3i \u0111\u1ebfn th\u00f4ng \u0111i\u1ec7p, m\u1ed7i m\u1ed9t chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u1ec1u ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi c\u00e2u chuy\u1ec7n th\u1ed1ng nh\u1ea5t, ch\u00fang ph\u1ea3i \u0111\u01b0\u1ee3c t\u1ea1o ra t\u1eeb m\u1ee5c \u0111\u00edch v\u00e0 l\u1eddi h\u1ee9a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Gallup ph\u00e1t hi\u1ec7n ra r\u1eb1ng \u201c\u0110\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng c\u1ee7a M\u1ef9, c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 di\u1ec5n \u0111\u1ea1t ch\u00ednh x\u00e1c c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m ch\u00ednh c\u1ee7a l\u1eddi h\u1ee9a th\u01b0\u01a1ng hi\u1ec7u, th\u00ec t\u1ef7 l\u1ec7 \u1ee7ng h\u1ed9 m\u00e0 h\u1ecd d\u00e0nh cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 c\u00e0ng l\u1edbn\u201d.<\/p>\n\n\n\n<p>Khi n\u00f3i \u0111\u1ebfn b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u m\u00e0 ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng nh\u00ecn th\u1ea5y t\u1eeb b\u1ea1n, h\u00e3y t\u1ea1o ra tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3ng nh\u1ea5t v\u1edbi c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 c\u00e1ch s\u1eed d\u1ee5ng logo, m\u00e0u s\u1eafc, b\u1ed1 c\u1ee5c v\u00e0 h\u00ecnh \u1ea3nh. \u0110\u00e2y l\u00e0 nh\u1eefng h\u1ea1t gi\u1ed1ng t\u1ea1o n\u00ean s\u1ef1 c\u00f4ng nh\u1eadn v\u00e0 tin t\u01b0\u1edfng \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi b\u1ea1n ph\u1ee5c v\u1ee5.<\/p>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: X\u00e2y d\u1ef1ng <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/niem-tin-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>ni\u1ec1m tin th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\">B\u01b0\u1edbc 6: Theo d\u00f5i v\u00e0 duy tr\u00ec s\u1ef1 li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>C\u00f3 l\u1ebd y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 duy tr\u00ec s\u1ef1 li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u l\u00e0 ho\u1ea1t \u0111\u1ed9ng qu\u1ea3n tr\u1ecb, qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u. S\u1ef1 li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u1ea3i l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a l\u1ea7n th\u1ef1c hi\u1ec7n, lu\u00f4n c\u00f3 s\u1ef1 ch\u1ec7ch h\u01b0\u1edbng x\u1ea3y trong su\u1ed1t qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n nh\u1eadn th\u1ea5y v\u00e0 c\u00f3 ph\u01b0\u01a1ng ph\u00e1p \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u quay tr\u1edf l\u1ea1i \u0111\u00fang h\u01b0\u1edbng.<\/p>\n\n\n\n<p>Khi n\u00f3i \u0111\u1ebfn s\u1ef1 li\u00ean k\u1ebft v\u1edbi th\u01b0\u01a1ng hi\u1ec7u b\u00ean ngo\u00e0i, vi\u1ec7c duy tr\u00ec s\u1ebd b\u1eaft \u0111\u1ea7u v\u1edbi c\u00e1c <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/chi-so-do-luong-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>ch\u1ec9 s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a>. Ch\u1ec9 s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u s\u1ebd cung c\u1ea5p cho b\u1ea1n m\u1ed9t \u0111i\u1ec3m chu\u1ea9n \u0111\u1ec3 \u0111o l\u01b0\u1eddng v\u00e0 so s\u00e1nh hi\u1ec7u su\u1ea5t x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. Ch\u00fang gi\u00fap cho b\u1ea1n d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, b\u1ea1n c\u1ea7n ph\u1ea3i lu\u00f4n c\u1eadp nh\u1eadt c\u00e1c s\u00e1ng ki\u1ebfn \u200b\u200bti\u1ebfp th\u1ecb \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng ch\u00fang \u0111ang truy\u1ec1n t\u1ea3i c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Li\u00ean t\u1ee5c t\u1ed1i \u01b0u h\u00f3a \u0111\u1ec3 n\u00e2ng cao s\u1ee9c \u1ea3nh h\u01b0\u1edfng c\u1ee7a ch\u00fang.<\/p>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi n\u1ed9i b\u1ed9, c\u00e1c h\u01b0\u1edbng d\u1eabn, nguy\u00ean t\u1eafc th\u01b0\u01a1ng hi\u1ec7u n\u00ean \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n. Gi\u1eef th\u00f4ng tin th\u00f4ng su\u1ed1t v\u00e0 \u0111\u00e0o t\u1ea1o li\u00ean t\u1ee5c l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng t\u1eebng th\u00e0nh vi\u00ean trong c\u00f4ng ty \u0111\u1ec1u c\u1eadp nh\u1eadt \u0111\u01b0\u1ee3c s\u1ef1 thay \u0111\u1ed5i, c\u00f9ng nh\u1eadn th\u1ee9c m\u1ed9t v\u1ea5n \u0111\u1ec1 nh\u01b0 nhau &#8211; d\u00f9 l\u00e0 b\u1ea5t k\u1ef3 s\u1ef1 thay \u0111\u1ed5i nh\u1ecf n\u00e0o trong chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">Tam k\u1ebft v\u1ec1 Brand Alignment<\/h2>\n\n\n\n<p>Ph\u00e2n t\u00edch s\u00e2u h\u01a1n v\u1ec1 nghi\u00ean c\u1ee9u c\u1ee7a Gallup \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp \u1edf tr\u00ean, ta th\u1ea5y r\u1eb1ng \u201cvi\u1ec7c t\u1ea1o ra s\u1ef1 li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u1ea7n thi\u1ebft v\u00e0 c\u00f3 \u00fd ngh\u0129a. Khi s\u1ef1 li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp \u0111\u1ee7 m\u1ea1nh, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 kh\u1ea3 n\u0103ng cao y\u00eau th\u00edch m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, h\u1ecd s\u1eb5n s\u00e0ng chi nhi\u1ec1u h\u01a1n so v\u1edbi th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c.&#8221;<\/p>\n\n\n\n<p>S\u1ef1 li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u1ea3i l\u00e0 ng\u1eabu nhi\u00ean. \u0110\u00f3 l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh v\u00e0 th\u1ef1c thi hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<p>B\u1eb1ng c\u00e1ch th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc quan tr\u1ecdng nh\u01b0: X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u nh\u00e0 tuy\u1ec3n d\u1ee5ng m\u1ea1nh, ph\u00e1t tri\u1ec3n c\u00e1c nguy\u00ean t\u1eafc th\u01b0\u01a1ng hi\u1ec7u r\u00f5 r\u00e0ng, \u0111\u1ea3m b\u1ea3o truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n \u0111\u01b0\u1ee3c t\u1ea1o ra t\u1eeb m\u1ee5c \u0111\u00edch v\u00e0 l\u1eddi h\u1ee9a th\u01b0\u01a1ng hi\u1ec7u, b\u1ea1n c\u00f3 th\u1ec3 ch\u1eafc ch\u1eafn r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c c\u00e1c b\u00ean li\u00ean quan hi\u1ec3u r\u00f5 v\u00e0 tin t\u01b0\u1edfng.<\/p>\n\n\n\n<p>Tr\u00ean \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 chia s\u1ebb v\u1ec1 <strong>Brand Alignment<\/strong>, hi v\u1ecdng th\u00f4ng tin h\u1eefu \u00edch v\u1edbi ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e6efff\"><em>Li\u00ean h\u1ec7 v\u1edbi Sao Kim n\u1ebfu b\u1ea1n c\u1ea7n t\u00e1i thi\u1ebft th\u01b0\u01a1ng hi\u1ec7u, <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/bo-nhan-dien-thuong-hieu-cong-ty\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>x\u00e2y d\u1ef1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> m\u1ea1nh m\u1ebd h\u01a1n, ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi v\u1ecb th\u1ebf doanh nghi\u1ec7p.<\/em><\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Sao Kim t\u1ea1i:<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Blog Sao Kim<\/strong><\/a>,&nbsp;<a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>C\u1ea9m Nang Sao Kim<\/strong><\/a>&nbsp;<\/p>\n\n\n\n<p><strong>Facebook:<\/strong>&nbsp;<a href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p><strong>Case study Behance<\/strong>:&nbsp;<a href=\"https:\/\/www.behance.net\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p>#SaoKim #SaoKimBranding #BrandAlignment #SuLienKetThuongHieu<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Brand Alignment l\u00e0 th\u1ee9 tr\u1ea3 l\u1eddi cho c\u00e2u h\u1ecfi &#8220;th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n x\u00e2y d\u1ef1ng c\u00f3 \u0111ang \u0111\u01b0\u1ee3c hi\u1ec3u \u0111\u00fang nh\u01b0 b\u1ea1n ngh\u0129?&#8221; V\u1eady Brand Alignment l\u00e0 g\u00ec v\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c?<\/p>\n","protected":false},"author":37,"featured_media":38365,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195],"tags":[],"class_list":["post-38357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cam-nang"],"acf":[],"views":650,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/38357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=38357"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/38357\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/38365"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=38357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=38357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=38357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}