{"id":38375,"date":"2022-12-27T12:10:16","date_gmt":"2022-12-27T05:10:16","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=38375"},"modified":"2024-04-17T15:12:09","modified_gmt":"2024-04-17T08:12:09","slug":"brand-extension","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/brand-extension\/","title":{"rendered":"Brand Extension: 2 Chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"\n

M\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u (Brand Extension<\/strong>) gi\u00fap cho doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng l\u1ee3i th\u1ebf \u0111\u1ec3 khai ph\u00e1 th\u00eam nh\u1eefng th\u1ecb tr\u01b0\u1eddng m\u1edbi, m\u1ed9t trong nh\u1eefng gi\u1ea3i ph\u00e1p khi ch\u1ea1m tr\u1ea7n t\u0103ng tr\u01b0\u1edfng.<\/em><\/p>\n\n\n\n

H\u00f4m nay, h\u00e3y c\u00f9ng Sao Kim t\u00ecm hi\u1ec3u Brand Extension l\u00e0 g\u00ec v\u00e0 xem c\u00e1c v\u00ed d\u1ee5 m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 truy\u1ec1n c\u1ea3m h\u1ee9ng cho b\u1ea1n.<\/p>\n\n\n\n

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1. Brand Extension l\u00e0 g\u00ec?<\/h2>\n\n\n\n
\"Brand<\/figure>\n\n\n\n

Brand Extension<\/strong> – M\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u<\/strong> l\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb li\u00ean quan \u0111\u1ebfn vi\u1ec7c m\u1ed9t c\u00f4ng ty s\u1eed d\u1ee5ng t\u00ean ho\u1eb7c h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 c\u00f3 uy t\u00edn c\u1ee7a m\u00ecnh \u0111\u1ec3 gi\u1edbi thi\u1ec7u m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi ho\u1eb7c c\u00e1c danh m\u1ee5c s\u1ea3n ph\u1ea9m \u0111\u1ebfn c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t khi danh m\u1ee5c s\u1ea3n ph\u1ea9m m\u1edbi c\u00f3 li\u00ean quan \u0111\u1ebfn danh m\u1ee5c m\u1eb9 v\u00e0 l\u00e0 th\u1ee9 m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 kh\u00e1ch h\u00e0ng mong mu\u1ed1n.<\/p>\n\n\n\n

Nhi\u1ec1u c\u00f4ng ty s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u v\u00ec n\u00f3 cho ph\u00e9p h\u1ecd t\u1eadn d\u1ee5ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 quy\u1ec1n h\u1ea1n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u m\u1eb9 \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 m\u1edf ra c\u00e1c k\u00eanh b\u00e1n h\u00e0ng m\u1edbi.<\/p>\n\n\n\n

C\u00f4ng ty Apple l\u00e0m r\u1ea5t t\u1ed1t vi\u1ec7c m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

M\u1eb7c d\u00f9 kh\u1edfi \u0111\u1ea7u l\u00e0 m\u1ed9t c\u00f4ng ty c\u00f4ng ngh\u1ec7 ch\u1ec9 s\u1ea3n xu\u1ea5t m\u00e1y t\u00ednh (Mac), Apple \u0111\u00e3 s\u1edbm m\u1edf r\u1ed9ng d\u00f2ng s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh bao g\u1ed3m m\u00e1y nghe nh\u1ea1c (iPod), \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng (iPhone) v\u00e0 ph\u1ee5 ki\u1ec7n c\u00f4ng ngh\u1ec7 (Apple Watch v\u00e0 Earpods).<\/p>\n\n\n\n

M\u1eb7c d\u00f9 t\u1ea5t c\u1ea3 c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi n\u00e0y \u0111\u1ec1u kh\u00e1c nhau, nh\u01b0ng chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng v\u1eabn hi\u1ec7u qu\u1ea3 v\u00ec Apple \u0111\u00e3 kh\u00f4ng b\u1ecb cu\u1ed1n \u0111i qu\u00e1 xa kh\u1ecfi danh m\u1ee5c s\u1ea3n ph\u1ea9m m\u1eb9 c\u1ee7a n\u00f3. Thay v\u00e0o \u0111\u00f3, h\u1ecd t\u1eadn d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh \u0111\u1ec3 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n

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2. Chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n
\"Chi\u1ebfn<\/figure>\n\n\n\n
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2.1. Chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u theo chi\u1ec1u ngang<\/h3>\n\n\n\n

Chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u theo chi\u1ec1u ngang bao g\u1ed3m m\u1edf r\u1ed9ng d\u00f2ng (Line Extension) v\u00e0 m\u1edf r\u1ed9ng danh m\u1ee5c (Category Extension) (Peter, 1989). Pitta v\u00e0 Katsanis (1995) \u0111\u1ecbnh ngh\u0129a n\u00f3 l\u00e0 vi\u1ec7c m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u m\u1eb9 sang m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi trong th\u1ecb tr\u01b0\u1eddng. c\u00f9ng m\u1ed9t lo\u1ea1i s\u1ea3n ph\u1ea9m ho\u1eb7c m\u1ed9t s\u1ea3n ph\u1ea9m ho\u00e0n to\u00e0n m\u1edbi \u0111\u1ed1i v\u1edbi c\u00f4ng ty.<\/p>\n\n\n\n

C\u00e1c \u0111\u1ecbnh ngh\u0129a bao g\u1ed3m hai kh\u00eda c\u1ea1nh l\u00e0m n\u1ed5i b\u1eadt s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa m\u1edf r\u1ed9ng d\u00f2ng v\u00e0 m\u1edf r\u1ed9ng danh m\u1ee5c.<\/p>\n\n\n\n

Tuy nhi\u00ean, trong vi\u1ec7c m\u1edf r\u1ed9ng d\u00f2ng s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u m\u1eb9 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 gi\u1edbi thi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u con n\u1eb1m trong danh m\u1ee5c m\u00e0 th\u01b0\u01a1ng hi\u1ec7u m\u1eb9 \u0111ang cung c\u1ea5p.<\/p>\n\n\n\n

Trong ph\u1ea7n m\u1edf r\u1ed9ng danh m\u1ee5c, th\u01b0\u01a1ng hi\u1ec7u m\u1eb9 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o ra m\u1ed9t s\u1ea3n ph\u1ea9m kh\u00e1c lo\u1ea1i \u0111ang \u0111\u01b0\u1ee3c cung c\u1ea5p (Keller, 2003).<\/p>\n\n\n\n

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2.2. Chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u theo chi\u1ec1u d\u1ecdc<\/h3>\n\n\n\n

M\u1edf r\u1ed9ng theo chi\u1ec1u d\u1ecdc \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0 vi\u1ec7c gi\u1edbi thi\u1ec7u m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u t\u01b0\u01a1ng t\u1ef1 cho c\u00f9ng m\u1ed9t s\u1ea3n ph\u1ea9m trong khi ch\u1ec9 kh\u00e1c nhau v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 gi\u00e1 c\u1ea3 (Keller & Aaker, 1992).<\/p>\n\n\n\n

Ngo\u00e0i ra, ph\u1ea7n m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u theo chi\u1ec1u d\u1ecdc c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c chia th\u00e0nh Up Scale v\u00e0 Down Scale (Kim & Lavack, 1996; Xie, 2008).<\/p>\n\n\n\n

Theo \u0111\u1ecbnh ngh\u0129a, Up Scale t\u1ea1o ra th\u01b0\u01a1ng hi\u1ec7u c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng cao h\u01a1n v\u00e0 m\u1ee9c gi\u00e1 cao h\u01a1n so v\u1edbi th\u01b0\u01a1ng hi\u1ec7u m\u1eb9.<\/p>\n\n\n\n

Trong khi \u0111\u00f3, Down Scale c\u00f3 ngh\u0129a l\u00e0 m\u1edf r\u1ed9ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 gi\u00e1 c\u1ea3 th\u1ea5p h\u01a1n.<\/p>\n\n\n\n

V\u00ed d\u1ee5: Nikon cung c\u1ea5p m\u00e1y \u1ea3nh \u1edf c\u00e1c Th\u1ec3 lo\u1ea1i. Nh\u01b0ng trong danh m\u1ee5c m\u00e1y \u1ea3nh DSLR 35mm, c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Nikon bao g\u1ed3m N90, N70 v\u00e0 N50. T\u1ea5t c\u1ea3 c\u00e1c m\u00e1y \u1ea3nh n\u00e0y \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf cho c\u00f9ng m\u1ed9t \u1ee9ng d\u1ee5ng, nh\u01b0ng kh\u00e1c nhau v\u1ec1 m\u1ee9c \u0111\u1ed9 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 gi\u00e1 c\u1ea3.<\/p>\n\n\n\n

\u0110\u1ecdc th\u00eam: X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/em><\/p>\n\n\n\n

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3. 5 Ki\u1ec3u m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u ph\u1ed5 bi\u1ebfn<\/h2>\n\n\n\n
\"5<\/figure>\n\n\n\n

T\u00f9y thu\u1ed9c v\u00e0o lo\u1ea1i kh\u00e1ch h\u00e0ng b\u1ea1n c\u00f3 v\u00e0 nh\u1eefng g\u00ec th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c, b\u1ea1n c\u1ea7n quy\u1ebft \u0111\u1ecbnh s\u1eed d\u1ee5ng ki\u1ec3u m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u n\u00e0o ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 n\u0103m ki\u1ec3u l\u01b0\u1ee3c m\u1edf r\u1ed9ng kh\u00e1c nhau b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o.<\/p>\n\n\n\n

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3.1. M\u1edf r\u1ed9ng d\u00f2ng s\u1ea3n ph\u1ea9m<\/h3>\n\n\n\n

M\u1edf r\u1ed9ng d\u00f2ng s\u1ea3n ph\u1ea9m l\u00e0 khi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1eb9 tung ra m\u1ed9t d\u00f2ng s\u1ea3n ph\u1ea9m m\u1edbi trong danh m\u1ee5c quen thu\u1ed9c v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. V\u1edbi ki\u1ec3u m\u1edf r\u1ed9ng n\u00e0y, th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u1ea3i t\u1ea1o danh m\u1ee5c m\u1edbi.<\/p>\n\n\n\n

M\u1ed9t v\u00ed d\u1ee5 th\u01b0\u1eddng g\u1eb7p v\u1ec1 vi\u1ec7c m\u1edf r\u1ed9ng d\u00f2ng s\u1ea3n ph\u1ea9m l\u00e0 khi c\u00e1c c\u00f4ng ty s\u1ea3n xu\u1ea5t n\u01b0\u1edbc gi\u1ea3i kh\u00e1t gi\u1edbi thi\u1ec7u h\u01b0\u01a1ng v\u1ecb m\u1edbi cho d\u00f2ng s\u1ea3n ph\u1ea9m \u0111\u1ed3 u\u1ed1ng hi\u1ec7n c\u00f3. C\u00e1c v\u00ed d\u1ee5 kh\u00e1c c\u00f3 th\u1ec3 bao g\u1ed3m gi\u1edbi thi\u1ec7u m\u00f9i h\u01b0\u01a1ng, k\u00edch c\u1ee1 v\u00e0 m\u00e0u s\u1eafc m\u1edbi cho d\u00f2ng s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n

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3.2. M\u1edf r\u1ed9ng s\u1ea3n ph\u1ea9m b\u1ed5 sung<\/h3>\n\n\n\n

M\u1ed9t c\u00e1ch kh\u00e1c m\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 c\u00f3 t\u00ean tu\u1ed5i c\u00f3 th\u1ec3 t\u1ef1 m\u1edf r\u1ed9ng l\u00e0 t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m b\u1ed5 sung cho c\u00e1c s\u1ea3n ph\u1ea9m ch\u00ednh c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

V\u00ed d\u1ee5: Nike, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1ec3 thao, h\u1ecd t\u1ea1o ra nhi\u1ec1u thi\u1ebft b\u1ecb, qu\u1ea7n \u00e1o v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m li\u00ean quan \u0111\u1ebfn th\u1ec3 thao kh\u00e1c b\u1ed5 sung cho nhau.<\/p>\n\n\n\n

V\u00ed d\u1ee5: C\u00e1c c\u00f4ng ty s\u1ea3n xu\u1ea5t kem \u0111\u00e1nh r\u0103ng s\u1eed d\u1ee5ng ki\u1ec3u m\u1edf r\u1ed9ng n\u00e0y cho th\u01b0\u01a1ng hi\u1ec7u ban \u0111\u1ea7u c\u1ee7a h\u1ecd b\u1eb1ng c\u00e1ch th\u00eam b\u00e0n ch\u1ea3i \u0111\u00e1nh r\u0103ng v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c r\u0103ng mi\u1ec7ng kh\u00e1c \u0111\u1ec3 l\u00e0m m\u1edbi danh m\u1ee5c.<\/p>\n\n\n\n

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2.3. M\u1edf r\u1ed9ng d\u1ef1a tr\u00ean c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n

M\u1ed9t c\u00f4ng ty c\u00f3 th\u1ec3 t\u1ef1 m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng c\u00e1ch tung ra c\u00e1c danh m\u1ee5c s\u1ea3n ph\u1ea9m kh\u00e1c nhau cho m\u1ed7i \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

V\u00ed d\u1ee5: P&G \u0111\u00e3 l\u00e0m t\u1ed1t \u0111i\u1ec1u n\u00e0y v\u1edbi th\u01b0\u01a1ng hi\u1ec7u Pampers. M\u1eb7c d\u00f9 P&G chuy\u00ean v\u1ec1 nhi\u1ec1u s\u1ea3n ph\u1ea9m kh\u00e1c nhau, nh\u01b0ng d\u00f2ng Pampers t\u1eadp trung v\u00e0o s\u1ea3n xu\u1ea5t c\u00e1c s\u1ea3n ph\u1ea9m nh\u01b0 t\u00e3 v\u00e0 kh\u0103n lau cho tr\u1ebb s\u01a1 sinh.<\/p>\n\n\n\n

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3.4. M\u1edf r\u1ed9ng quy\u1ec1n l\u1ef1c c\u00f4ng ty<\/h3>\n\n\n\n

C\u00e1c c\u00f4ng ty c\u00f3 quy\u1ec1n h\u1ea1n cao trong l\u0129nh v\u1ef1c c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng quy\u1ec1n h\u1ea1n n\u00e0y \u0111\u1ec3 t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi.<\/p>\n\n\n\n

V\u00ed d\u1ee5, Samsung c\u00f3 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u l\u1edbn trong l\u0129nh v\u1ef1c kh\u00f4ng gian c\u00f4ng ngh\u1ec7, cho ph\u00e9p h\u1ecd tung ra c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c nhau trong c\u00e1c danh m\u1ee5c li\u00ean quan \u0111\u1ec3 \u0111o l\u01b0\u1eddng th\u00e0nh c\u00f4ng. V\u00e0 v\u00ec h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Samsung qu\u00e1 m\u1ea1nh, h\u1ea7u h\u1ebft ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd kh\u00f4ng ng\u1ea1i s\u1eed d\u1ee5ng m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a h\u1ecd, cho d\u00f9 \u0111\u00f3 l\u00e0 m\u00e1y \u0111i\u1ec1u h\u00f2a kh\u00f4ng kh\u00ed hay \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng.<\/p>\n\n\n\n

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2.5. M\u1edf r\u1ed9ng phong c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n

Ai c\u00f3 th\u1ec3 ngh\u0129 r\u1eb1ng d\u00f2ng r\u01b0\u1ee3u tequila c\u1ee7a m\u1ed9t c\u00f4ng ty n\u0103ng l\u01b0\u1ee3ng s\u1ebd b\u00e1n h\u1ebft trong v\u00f2ng v\u00e0i gi\u1edd? Nh\u01b0ng, Tesla \u0111\u00e3 l\u00e0m \u0111\u01b0\u1ee3c. V\u00e0 \u0111\u00f3 ch\u1ee7 y\u1ebfu l\u00e0 do phong c\u00e1ch c\u1ee7a CEO Elon Musk.<\/p>\n\n\n\n

Tuy nhi\u00ean, Elon v\u00e0 Tesla kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng ng\u01b0\u1eddi duy nh\u1ea5t s\u1eed d\u1ee5ng phong c\u00e1ch c\u1ee7a ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng \u0111\u1ec3 m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n c\u00f3.<\/p>\n\n\n\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn hi\u1ec7n nay s\u1eed d\u1ee5ng ki\u1ec3u n\u00e0y r\u1ea5t nhi\u1ec1u v\u00e0 \u0111em l\u1ea1i th\u00e0nh c\u00f4ng l\u1edbn do h\u01b0\u1edfng l\u1ee3i t\u1eeb m\u1ee9c \u0111\u1ed9 n\u1ed5i ti\u1ebfng c\u1ee7a \u0111\u1ed1i t\u00e1c.<\/p>\n\n\n\n

V\u00ed d\u1ee5: Bitis v\u00e0 S\u01a1n T\u00f9ng MTP \u0111\u00e3 k\u1ebft h\u1ee3p \u0111\u1ec3 cho ra m\u1eaft d\u00f2ng s\u1ea3n ph\u1ea9m gi\u00e0y Biti\u2019s Hunter x S\u01a1n T\u00f9ng M-TP Series No. 1. Hay nh\u01b0 m\u1eabu gi\u00e0y Air Force 1 Para-noise do G-Dragon thi\u1ebft k\u1ebf \u0111\u00e3 ch\u00e1y h\u00e0ng tr\u00ean to\u00e0n c\u1ea7u ch\u1ec9 sau v\u00e0i ph\u00fat m\u1edf b\u00e1n.<\/p>\n\n\n\n

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B\u1eb1ng c\u00e1ch th\u00e2m nh\u1eadp v\u00e0o c\u00e1c th\u1ecb tr\u01b0\u1eddng ti\u1ebfp tuy\u1ebfn c\u00f3 th\u1ec3 duy tr\u00ec s\u1ef1 li\u00ean k\u1ebft \u0111\u1ed9c \u0111\u00e1o v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng c\u1ea3m nh\u1eadn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 tung ra c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec3u v\u1ec1 l\u1ee3i \u00edch m\u1ed9t c\u00e1ch tr\u1ef1c quan, ngay c\u1ea3 khi h\u1ecd ch\u01b0a bao gi\u1edd nh\u00ecn th\u1ea5y ch\u00fang tr\u00ean k\u1ec7.<\/p>\n\n\n\n

Ng\u01b0\u1ee3c l\u1ea1i, m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u c\u0169ng c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn vi\u1ec7c l\u00e0m suy y\u1ebfu c\u00e1c li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n c\u00f3 \u0111\u1ed3ng th\u1eddi \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng nh\u1eadn th\u1ee9c c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u00e3 g\u00e2y d\u1ef1ng.<\/p>\n\n\n\n

\u0110\u1ecdc th\u00eam: Li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec<\/strong><\/a>?<\/em><\/p>\n\n\n\n

V\u00ec v\u1eady, cho d\u00f9 b\u1ea1n l\u00e0 m\u1ed9t c\u00f4ng ty ph\u1ea7n m\u1ec1m d\u1ea1ng d\u1ecbch v\u1ee5 (SaaS) hay m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ti\u00eau d\u00f9ng \u0111ang suy ngh\u0129 v\u1ec1 vi\u1ec7c m\u1edf r\u1ed9ng d\u00f2ng s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh, th\u00ec n\u00ean tham kh\u1ea3o qua danh s\u00e1ch c\u00e1c chi\u1ebfn d\u1ecbch m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng v\u00e0 th\u1ea5t b\u1ea1i d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 gi\u00fap truy\u1ec1n c\u1ea3m h\u1ee9ng cho b\u1ea1n.<\/p>\n\n\n\n

Xem ngay: D\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a> c\u1ee7a Sao Kim, gi\u00fap b\u1ea1n nhanh ch\u00f3ng cho ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u m\u1edbi, h\u1ed7 tr\u1ee3 m\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng chung cho doanh nghi\u1ec7p.<\/em><\/p>\n\n\n\n

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4. V\u00ed d\u1ee5 chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n
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4.1. V\u00ed d\u1ee5 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng<\/h3>\n\n\n\n
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VD1: \u0110\u1ed3 d\u00f9ng nh\u00e0 b\u1ebfp c\u1ee7a Food Network<\/h4>\n\n\n\n

V\u1edbi h\u01a1n 13 tri\u1ec7u kh\u00e1n gi\u1ea3, Food Network v\u1eabn l\u00e0 m\u1ed9t trong nh\u1eefng k\u00eanh truy\u1ec1n h\u00ecnh l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi v\u1ec1 \u1ea9m th\u1ef1c.<\/p>\n\n\n\n

Nh\u1eadn th\u1ea5y c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn nh\u1eefng g\u00ec m\u00ecnh l\u00e0m, Food Network \u0111\u00e3 nh\u00ecn th\u1ea5y c\u01a1 h\u1ed9i m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch h\u1ee3p t\u00e1c v\u1edbi c\u00f4ng ty Kohl’s \u0111\u1ec3 tung ra c\u00e1c s\u1ea3n ph\u1ea9m nh\u00e0 b\u1ebfp v\u00e0 d\u1ee5ng c\u1ee5 n\u1ea5u n\u01b0\u1edbng.<\/p>\n\n\n\n

S\u1ef1 h\u1ee3p t\u00e1c th\u00e0nh c\u00f4ng b\u1edfi v\u00ec Food Network \u0111\u00e3 mang \u0111\u1ebfn th\u1ee9 m\u00e0 m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3 c\u1ea7n.<\/p>\n\n\n\n

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VD2: D\u1ee5ng c\u1ee5 c\u1ea1o r\u00e2u & dao c\u1ea1o r\u00e2u c\u1ee7a Gillette<\/h4>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Vi\u1ec7c m\u1edf r\u1ed9ng s\u1ea3n xu\u1ea5t c\u00e1c s\u1ea3n ph\u1ea9m c\u1ea1o r\u00e2u c\u00f9ng v\u1edbi l\u01b0\u1ee1i dao c\u1ea1o an to\u00e0n c\u1ee7a Gillette l\u00e0 m\u1ed9t b\u01b0\u1edbc \u0111i th\u00f4ng minh.<\/p>\n\n\n\n

\u0110\u1ed1i v\u1edbi Gillette, vi\u1ec7c s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m b\u1ed5 sung n\u00e0y cho s\u1ea3n ph\u1ea9m ch\u1ee7 l\u1ef1c c\u1ee7a m\u00ecnh g\u1ea7n nh\u01b0 l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft.<\/p>\n\n\n\n

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VD3: \u0110\u1ed3 ch\u01a1i t\u1eeb phim Star War<\/h4>\n\n\n\n

M\u1eb7c d\u00f9 b\u1ed9 phim Chi\u1ebfn tranh gi\u1eefa c\u00e1c v\u00ec sao r\u1ea5t \u0111\u01b0\u1ee3c ng\u01b0\u1eddi l\u1edbn y\u00eau th\u00edch khi ra m\u1eaft l\u1ea7n \u0111\u1ea7u ti\u00ean v\u00e0o n\u0103m 1977, nh\u01b0ng nhi\u1ec1u tr\u1ebb em l\u1ea1i kh\u00f4ng th\u00edch n\u00f3 l\u1eafm.<\/p>\n\n\n\n

V\u1eady l\u00e0m th\u1ebf n\u00e0o m\u00e0 nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i c\u1ee7a Star War l\u1ea1i tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn nh\u01b0 hi\u1ec7n nay?<\/p>\n\n\n\n

\u0110\u00f3 l\u00e0 do quy\u1ebft \u0111\u1ecbnh m\u1edf r\u1ed9ng sang th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3 ch\u01a1i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Star War. H\u1ecd \u0111\u00e3 s\u1ea3n xu\u1ea5t \u0111\u1ed3 ch\u01a1i t\u1eeb c\u00e1c nh\u00e2n v\u1eadt trong phim, t\u1eeb \u0111\u00f3 thu h\u00fat m\u1ed9t l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 m\u1edbi, x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o r\u1ea5t nhi\u1ec1u doanh thu trong qu\u00e1 tr\u00ecnh n\u00e0y.<\/p>\n\n\n\n

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VD4: B\u00e0n ch\u1ea3i \u0111\u00e1nh r\u0103ng c\u1ee7a Colgate<\/h4>\n\n\n\n
\"V\u00ed<\/figure>\n\n\n\n

C\u0169ng gi\u1ed1ng nh\u01b0 dao c\u1ea1o r\u00e2u v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m c\u1ea1o r\u00e2u c\u1ee7a Gillette, kem \u0111\u00e1nh r\u0103ng v\u00e0 b\u00e0n ch\u1ea3i \u0111\u00e1nh r\u0103ng c\u1ee7a Colgate l\u00e0 s\u1ea3n ph\u1ea9m b\u1ed5 sung.<\/p>\n\n\n\n

Nh\u01b0ng kh\u00f4ng gi\u1ed1ng nh\u01b0 v\u00ed d\u1ee5 tr\u01b0\u1edbc, b\u1ea1n th\u1ef1c s\u1ef1 c\u1ea7n b\u00e0n ch\u1ea3i \u0111\u00e1nh r\u0103ng \u0111\u1ec3 s\u1eed d\u1ee5ng kem \u0111\u00e1nh r\u0103ng. N\u1ebfu kh\u00f4ng, b\u1ea1n kh\u00f4ng th\u1ec3 \u0111\u00e1nh r\u0103ng.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Theo t\u00f4i, quy\u1ebft \u0111\u1ecbnh tham gia th\u1ecb tr\u01b0\u1eddng b\u00e0n ch\u1ea3i \u0111\u00e1nh r\u0103ng c\u1ee7a Colgate l\u00e0 m\u1ed9t \u0111i\u1ec1u c\u1ea7n thi\u1ebft v\u00e0 l\u00e0 m\u1ed9t trong nh\u1eefng b\u01b0\u1edbc \u0111i hay nh\u1ea5t c\u1ee7a Colgate, gi\u00fap c\u00f4ng ty \u0111\u1ea3m b\u1ea3o th\u1ecb ph\u1ea7n l\u1edbn th\u1ee9 ba tr\u00ean th\u1ecb tr\u01b0\u1eddng ch\u0103m s\u00f3c r\u0103ng mi\u1ec7ng.<\/p>\n\n\n\n

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VD5: M\u00e1y c\u1eaft c\u1ecf c\u1ee7a Honda<\/h4>\n\n\n\n

D\u1ed3ng m\u00e1y c\u1eaft c\u1ecf c\u1ee7a l\u00e0 m\u1ed9t v\u00ed d\u1ee5 n\u1ed5i b\u1eadt v\u1ebf chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng c\u1ee7a Honda, m\u1ed9t c\u00f4ng ty ch\u1ee7 y\u1ebfu \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn trong l\u0129nh v\u1ef1c \u00f4 t\u00f4.<\/p>\n\n\n\n

B\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng chuy\u00ean m\u00f4n c\u1ee7a m\u00ecnh trong l\u0129nh v\u1ef1c \u0111\u1ed9ng c\u01a1 nh\u1ecf \u0111\u1ec3 gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng m\u00e1y c\u1eaft c\u1ecf v\u00e0o n\u0103m 1978, c\u00f4ng ty hi\u1ec7n t\u1ef1 h\u00e0o chi\u1ebfm th\u1ecb ph\u1ea7n l\u1edbn th\u1ee9 b\u1ea3y trong ng\u00e0nh c\u00f4ng nghi\u1ec7p m\u00e1y c\u1eaft c\u1ecf to\u00e0n c\u1ea7u.<\/p>\n\n\n\n

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VD6: Vi\u00ean u\u1ed1ng Vitamin C c\u1ee7a Sunkist<\/h4>\n\n\n\n

V\u1edbi n\u01b0\u1edbc cam l\u00e0 s\u1ea3n ph\u1ea9m ch\u1ee7 \u0111\u1ea1o, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Sunkist c\u00f3 m\u1ed1i li\u00ean h\u1ec7 v\u1edbi cam, s\u1ee9c kh\u1ecfe v\u00e0 n\u0103ng l\u01b0\u1ee3ng. Sunkist \u0111\u00e3 s\u1ea3n xu\u1ea5t vi\u00ean n\u00e9n vitamin C, \u0111i\u1ec1u n\u00e0y \u0111\u00e3 sinh ra c\u1ea3 m\u1ed9t nh\u00e1nh kinh doanh d\u00e0nh ri\u00eang cho vitamin v\u00e0 ch\u1ea5t b\u1ed5 sung \u0111\u1ec3 \u1ee7ng h\u1ed9 v\u00e0 t\u1eadn d\u1ee5ng s\u1ef1 li\u00ean k\u1ebft n\u00e0y \u0111\u1ed3ng th\u1eddi.<\/p>\n\n\n\n

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4.2. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u th\u1ea5t b\u1ea1i<\/h3>\n\n\n\n

Th\u1ef1c t\u1ebf, h\u1ea7u h\u1ebft chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u mang l\u1ea1i k\u1ebft qu\u1ea3 th\u1ea5p ho\u1eb7c th\u1ea5t b\u1ea1i.<\/p>\n\n\n\n

Sau \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i v\u00ed d\u1ee5 v\u1ec1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 m\u1eafc l\u1ed7i m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u – v\u00e0 c\u00e1c b\u00e0i h\u1ecdc b\u1ea1n c\u00f3 th\u1ec3 r\u00fat ra.<\/p>\n\n\n\n

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VD7: Khoai t\u00e2y nghi\u1ec1n \u0103n li\u1ec1n c\u1ee7a Cadbury<\/h4>\n\n\n\n

Cadbury \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m k\u1eb9o v\u00e0 s\u00f4 c\u00f4 la cao c\u1ea5p. Sau \u0111\u00f3, khi h\u1ecd b\u1eaft \u0111\u1ea7u s\u1ea3n xu\u1ea5t c\u00e1c s\u1ea3n ph\u1ea9m c\u1ea5p th\u1ea5p, ch\u1eb3ng h\u1ea1n nh\u01b0 khoai t\u00e2y nghi\u1ec1n \u0103n li\u1ec1n, kh\u00f4ng c\u00f3 g\u00ec ng\u1ea1c nhi\u00ean khi s\u1ef1 li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd v\u1edbi c\u00e1c lo\u1ea1i s\u00f4 c\u00f4 la t\u1ed1t nh\u1ea5t b\u1ecb suy y\u1ebfu.<\/p>\n\n\n\n

Th\u01b0\u01a1ng hi\u1ec7u khoai t\u00e2y nghi\u1ec1n \u0103n li\u1ec1n Smash c\u1ee7a Cadbury th\u1ef1c s\u1ef1 \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng, nh\u01b0ng h\u1ecd ph\u1ea3i tr\u1ea3 gi\u00e1 b\u1eb1ng vi\u1ec7c s\u1ea3n ph\u1ea9m ch\u1ee7 l\u1ef1c b\u1ecb suy gi\u1ea3m nh\u1eadn th\u1ee9c. Cadbury cu\u1ed1i c\u00f9ng \u0111\u00e3 b\u00e1n Smash v\u00e0o n\u0103m 1986, sau h\u01a1n 20 n\u0103m gi\u1edbi thi\u1ec7u khoai t\u00e2y nghi\u1ec1n \u0103n li\u1ec1n v\u1edbi th\u1ebf gi\u1edbi.<\/p>\n\n\n\n

H\u1ecd \u0111\u00e3 kh\u00f4ng nh\u1eadn ra \u0111\u00e2u m\u1edbi l\u00e0 \u0111i\u1ec3m c\u1ed1t l\u00f5i t\u1ea1o n\u00ean th\u00e0nh c\u00f4ng c\u1ee7a h\u1ecd.<\/p>\n\n\n\n

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VD8: Nh\u1eefng t\u00e1c ph\u1ea9m kinh \u0111i\u1ec3n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ri\u00eang c\u1ee7a Levi\u2019s<\/h4>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Khi Levi\u2019s gi\u1edbi thi\u1ec7u \u201cNh\u1eefng t\u00e1c ph\u1ea9m kinh \u0111i\u1ec3n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ri\u00eang\u201d v\u00e0o \u0111\u1ea7u nh\u1eefng n\u0103m 1980, Levi\u2019s \u0111\u00e3 s\u1edf h\u1eefu m\u1ed9t ph\u1ea7n l\u1edbn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, v\u00ec v\u1eady h\u1ecd mu\u1ed1n th\u00e2m nh\u1eadp v\u00e0o m\u1ed9t v\u00e0i th\u1ecb tr\u01b0\u1eddng m\u1edbi \u0111\u1ec3 duy tr\u00ec t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng cao.<\/p>\n\n\n\n

M\u1ed9t trong nh\u1eefng th\u1ecb tr\u01b0\u1eddng n\u00e0y l\u00e0 \u00e2u ph\u1ee5c nam, nh\u01b0ng v\u00ec th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u00e3ng g\u1eafn li\u1ec1n v\u1edbi phong c\u00e1ch s\u1ed1ng gi\u1ea3n d\u1ecb, th\u00f4 k\u1ec7ch v\u00e0 ph\u00f9 h\u1ee3p ho\u1ea1t \u0111\u1ed9ng ngo\u00e0i tr\u1eddi, n\u00ean d\u00f2ng s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a Levi\u2019s \u0111\u00e3 m\u00e2u thu\u1eabn v\u1edbi b\u1ea3n s\u1eafc c\u1ed1t l\u00f5i v\u00e0 r\u00f5 r\u00e0ng chi\u1ebfn l\u01b0\u1ee3c m\u1edf r\u1ed9ng n\u00e0y \u0111\u00e3 kh\u00f4ng th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 tin t\u01b0\u1edfng Levi\u2019s v\u00ec s\u1ea3n xu\u1ea5t nh\u1eefng b\u1ed9 qu\u1ea7n \u00e1o b\u1ec1n l\u00e2u c\u00f3 th\u1ec3 ch\u1ecbu \u0111\u1ef1ng \u0111\u01b0\u1ee3c c\u01a1n th\u1ecbnh n\u1ed9 c\u1ee7a thi\u00ean nhi\u00ean, nh\u01b0ng ch\u00ednh v\u00ec l\u00fd do \u0111\u00f3 m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng tin t\u01b0\u1edfng v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m \u00e2u ph\u1ee5c cao c\u1ea5p \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ri\u00eang c\u1ee7a Levi’s.<\/p>\n\n\n\n

Do \u0111\u00f3, \u0111i\u1ec1u quan tr\u1ecdng c\u1ea7n ph\u1ea3i bi\u1ebft ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m c\u1ee7ng c\u1ed1 th\u00eam b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c kh\u00f4ng g\u00e2y ra m\u00e2u thu\u1eabn.<\/p>\n\n\n\n

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VD9: B\u1eafp rang \u0111\u00f4ng l\u1ea1nh c\u1ee7a Pillsbury<\/h4>\n\n\n\n

M\u1eb7c d\u00f9 Pillsbury \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi vi\u1ec7c s\u1ea3n xu\u1ea5t th\u1ef1c ph\u1ea9m, nh\u01b0ng b\u1eafp rang \u0111\u00f4ng l\u1ea1nh kh\u00f4ng th\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m b\u1eafp rang b\u01a1 n\u00f3ng gi\u00f2n, \u0103n li\u1ec1n v\u00ec \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m \u201c\u0111\u00f4ng l\u1ea1nh \u0111\u1ec3 t\u01b0\u01a1i ngon\u201d kh\u00f4ng \u0111\u1ee7 m\u1ea1nh.<\/p>\n\n\n\n

Ch\u1eafc ch\u1eafn, \u0111\u1ec3 b\u1eafp rang trong t\u1ee7 \u0111\u00f4ng r\u1ea5t ti\u1ec7n l\u1ee3i, nh\u01b0ng s\u1ef1 th\u1eadt hi\u1ec3n nhi\u00ean l\u00e0 \u0111\u00f4ng l\u1ea1nh kh\u00f4ng kh\u00f4ng th\u1ec3 t\u01b0\u01a1i ngon.<\/p>\n\n\n\n

Pillsbury \u0111\u00e3 ph\u1ea1m ph\u1ea3i m\u1ed9t sai l\u1ea7m khi c\u1ed1 thay \u0111\u1ed5i s\u1ef1 th\u1eadt hi\u1ec3n nhi\u00ean m\u00e0 kh\u00f4ng c\u00f3 b\u1eb1ng ch\u1ee9ng m\u1ea1nh m\u1ebd.<\/p>\n\n\n\n

\u0110\u1ec3 tr\u00e1nh c\u00e1c t\u00ecnh hu\u1ed1ng sai l\u1ea7m khi m\u1edf r\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u, b\u1ea1n n\u00ean t\u00ecm hi\u1ec3u k\u1ef9 v\u1ec1:<\/p>\n\n\n\n

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