{"id":38426,"date":"2022-12-28T14:45:59","date_gmt":"2022-12-28T07:45:59","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=38426"},"modified":"2022-12-28T18:39:03","modified_gmt":"2022-12-28T11:39:03","slug":"5-ap-luc-canh-tranh-cua-michael-porter","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/5-ap-luc-canh-tranh-cua-michael-porter\/","title":{"rendered":"5 \u00c1p l\u1ef1c c\u1ea1nh tranh c\u1ee7a Michael Porter (Porter&#8217;s Five Forces)"},"content":{"rendered":"\n<p><em>5 \u00c1p l\u1ef1c c\u1ea1nh tranh c\u1ee7a Michael Porter (Porter&#8217;s Five Forces) \u0111\u01b0\u1ee3c xem l\u00e0 c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh v\u00e0 t\u00ednh h\u1ea5p d\u1eabn c\u1ee7a ng\u00e0nh b\u1ea1n \u0111ang tham gia. T\u1eeb \u0111\u00f3, gi\u00fap b\u1ea1n \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng, t\u0103ng doanh thu, gi\u1ea3m thi\u1ec3u nh\u1eefng sai s\u00f3t kh\u00f4ng \u0111\u00e1ng c\u00f3.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"625\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/5-Ap-Luc-Canh-Tranh-Cua-Michael-Porter.png\" alt=\"5 \u00c1p l\u1ef1c c\u1ea1nh tranh c\u1ee7a Michael Porter\" class=\"wp-image-38445\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/5-Ap-Luc-Canh-Tranh-Cua-Michael-Porter.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/5-Ap-Luc-Canh-Tranh-Cua-Michael-Porter-300x156.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/5-Ap-Luc-Canh-Tranh-Cua-Michael-Porter-768x400.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y, Sao Kim s\u1ebd gi\u00fap b\u1ea1n t\u00ecm hi\u1ec3u s\u00e2u v\u1ec1 5 \u00e1p l\u1ef1c c\u1ea1nh tranh n\u00e0y, c\u0169ng nh\u01b0 h\u01b0\u1edbng d\u1eabn b\u1ea1n c\u00e1ch v\u1eadn d\u1ee5ng \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh ph\u00f9 h\u1ee3p v\u1edbi th\u1ef1c t\u1ebf.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">1. Ai t\u1ea1o ra m\u00f4 h\u00ecnh Porter&#8217;s Five Forces?<\/h2>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Michael-Porter-Cha-De-Cua-Mo-Hinh-5-Ap-Luc-Canh-Tranh-Porter-Five-Forces.png\" alt=\"Michael Porter, cha \u0111\u1ebb c\u1ee7a m\u00f4 h\u00ecnh 5 \u00c1p l\u1ef1c c\u1ea1nh tranh Porter's Five Forces\" class=\"wp-image-38447\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Michael-Porter-Cha-De-Cua-Mo-Hinh-5-Ap-Luc-Canh-Tranh-Porter-Five-Forces.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Michael-Porter-Cha-De-Cua-Mo-Hinh-5-Ap-Luc-Canh-Tranh-Porter-Five-Forces-300x200.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Michael-Porter-Cha-De-Cua-Mo-Hinh-5-Ap-Luc-Canh-Tranh-Porter-Five-Forces-768x512.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>M\u00f4 h\u00ecnh 5 \u00e1p l\u1ef1c c\u1ea1nh tranh c\u1ee7a Porter \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi <strong><a href=\"https:\/\/www.isc.hbs.edu\/about-michael-porter\/Pages\/default.aspx\" target=\"_blank\" rel=\"noreferrer noopener\">Michael Porter<\/a><\/strong> &#8211; m\u1ed9t gi\u00e1o s\u01b0 c\u1ee7a tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc Harvard, USA. Ngay t\u1eeb khi \u0111\u01b0\u1ee3c ra m\u1eaft v\u00e0o n\u0103m 1979, m\u00f4 h\u00ecnh n\u00e0y \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c kinh doanh ph\u1ed5 bi\u1ebfn v\u00e0 \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao.<\/p>\n\n\n\n<p>Tr\u01b0\u1edbc \u0111\u00e2y, Michael Porter \u0111\u00e3 nh\u1eadn ra c\u00e1c t\u1ed5 ch\u1ee9c mu\u1ed1n theo d\u00f5i ch\u1eb7t ch\u1ebd \u0111\u1ed1i th\u1ee7 c\u1ee7a h\u1ecd. Nh\u01b0ng trong b\u00e0i b\u00e1o \u201cHow Competitive Forces Shape Strategy\u201d (T\u1ea1m d\u1ecbch: \u201cC\u00e1c th\u00e0nh t\u1ed1 c\u1ea1nh tranh \u0111\u00e3 \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c nh\u01b0 th\u1ebf n\u00e0o?\u201d), Michael Porter \u0111\u00e3 khuy\u1ebfn kh\u00edch c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o nh\u00ecn r\u1ed9ng h\u01a1n v\u1ec1 nh\u1eefng h\u00e0nh \u0111\u1ed9ng c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a h\u1ecd v\u00e0 xem x\u00e9t c\u00e1c l\u1ef1c l\u01b0\u1ee3ng trong m\u00f4i tr\u01b0\u1eddng kinh doanh r\u1ed9ng l\u1edbn h\u01a1n.<\/p>\n\n\n\n<p>Theo Porter, \u00e1p l\u1ef1c c\u1ea1nh tranh kh\u00f4ng ch\u1ec9 \u0111\u1ebfn t\u1eeb \u0111\u1ed1i th\u1ee7, \u00e1p l\u1ef1c c\u1ea1nh tranh \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi 5 \u00e1p l\u1ef1c ch\u00ednh.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">2. 5 \u00c1p l\u1ef1c c\u1ea1nh tranh trong m\u00f4 h\u00ecnh Porter&#8217;s Five Forces<\/h2>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Mo-Hinh-5-Ap-Luc-Canh-Tranh-Cua-Michael-Porter.png\" alt=\"5 \u00c1p l\u1ef1c c\u1ea1nh tranh trong m\u00f4 h\u00ecnh Porter's Five Forces\" class=\"wp-image-38452\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Mo-Hinh-5-Ap-Luc-Canh-Tranh-Cua-Michael-Porter.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Mo-Hinh-5-Ap-Luc-Canh-Tranh-Cua-Michael-Porter-300x200.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Mo-Hinh-5-Ap-Luc-Canh-Tranh-Cua-Michael-Porter-768x512.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Theo Michael Porter, c\u00f3 5 l\u1ef1c l\u01b0\u1ee3ng \u0111\u1ea1i di\u1ec7n cho c\u00e1c ngu\u1ed3n c\u1ea1nh tranh trong m\u1ed9t ng\u00e0nh bao g\u1ed3m:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>C\u1ea1nh tranh gi\u1eefa c\u00e1c \u0111\u1ed1i th\u1ee7 trong m\u1ed9t ng\u00e0nh\/l\u0129nh v\u1ef1c (Competitive Rivalry)<\/li><li>Quy\u1ec1n th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u1ee7a nh\u00e0 cung c\u1ea5p (Supplier Power)<\/li><li>Quy\u1ec1n th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u1ee7a ng\u01b0\u1eddi mua (Buyer Power)<\/li><li>M\u1ed1i \u0111e d\u1ecda c\u1ee7a s\u1ea3n ph\u1ea9m thay th\u1ebf (Threat of Substitution)<\/li><li>M\u1ed1i \u0111e d\u1ecda c\u1ee7a \u0111\u01a1n v\u1ecb m\u1edbi (Threat of New Entry)<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Michael Porter \u0111\u00e3 nh\u1ea5n m\u1ea1nh r\u1eb1ng kh\u00f4ng n\u00ean nh\u1ea7m l\u1eabn 5 l\u1ef1c l\u01b0\u1ee3ng n\u00e0y v\u1edbi c\u00e1c \u00e1p l\u1ef1c kh\u00e1c nh\u01b0: t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng ng\u00e0nh, s\u1ef1 thay \u0111\u1ed5i c\u00f4ng ngh\u1ec7, hay bi\u1ec7n ph\u00e1p can thi\u1ec7p c\u1ee7a Ch\u00ednh ph\u1ee7 b\u1edfi ch\u00fang ch\u1ec9 l\u00e0 nh\u1eefng \u00e1p l\u1ef1c t\u1ea1m th\u1eddi. Trong khi \u0111\u00f3, 5 \u00e1p l\u1ef1c k\u1ec3 tr\u00ean l\u1ea1i l\u00e0 nh\u1eefng \u00e1p l\u1ef1c l\u00e2u d\u00e0i \u0111\u1ed1i v\u1edbi c\u1ea5u tr\u00fac ng\u00e0nh.<\/p>\n\n\n\n<p>C\u00f9ng t\u00ecm hi\u1ec3u chi ti\u1ebft v\u1ec1 5 l\u1ef1c l\u01b0\u1ee3ng n\u00e0y trong ph\u1ea7n d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">2.1. \u00c1p l\u1ef1c t\u1eeb s\u1ef1 c\u1ea1nh tranh v\u1edbi \u0111\u1ed1i th\u1ee7 c\u00f9ng ng\u00e0nh (Competitive Rivalry)<\/h3>\n\n\n\n<p>\u00c1p l\u1ef1c n\u00e0y xem x\u00e9t s\u1ed1 l\u01b0\u1ee3ng, s\u1ee9c m\u1ea1nh v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh so v\u1edbi b\u1ea1n. N\u1ebfu s\u1ef1 c\u1ea1nh tranh trong ng\u00e0nh kh\u1ed1c li\u1ec7t, c\u00e1c c\u00f4ng ty th\u01b0\u1eddng thu h\u00fat kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch gi\u1ea3m gi\u00e1 v\u00e0 \u0111\u01b0a ra c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb h\u1ea5p d\u1eabn.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 s\u1ebd khi\u1ebfn nh\u00e0 cung c\u1ea5p v\u00e0 kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf b\u1ea1n n\u1ebfu h\u1ecd c\u1ea3m th\u1ea5y kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c \u01b0u \u0111\u00e3i t\u1ed1t t\u1eeb b\u1ea1n. M\u1eb7t kh\u00e1c, n\u1ebfu s\u1ef1 c\u1ea1nh tranh kh\u00f4ng cao th\u00ec vi\u1ec7c kinh doanh v\u00e0 thu l\u1ee3i nhu\u1eadn c\u0169ng d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n\n\n\n<p><strong>V\u00ed d\u1ee5:<\/strong> N\u1ebfu b\u1ea1n s\u1edf h\u1eefu doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c v\u1eadn t\u1ea3i, b\u1ea1n s\u1ebd b\u01b0\u1edbc v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u00f3 s\u1ef1 c\u1ea1nh tranh kh\u00e1 kh\u1ed1c li\u1ec7t. Theo \u0111\u00f3, b\u1ea1n s\u1ebd ph\u1ea3i xem x\u00e9t t\u1eadp trung v\u00e0o c\u00e1c \u0111\u1ed1i th\u1ee7 ti\u1ec1m n\u0103ng th\u00f4ng qua c\u00e1c \u00e1p l\u1ef1c nh\u01b0: gi\u00e1 th\u00e0nh, \u01b0u \u0111\u00e3i, ngu\u1ed3n l\u1ef1c c\u1ee7a h\u1ecd,&#8230; T\u1ea1i th\u1ecb tr\u01b0\u1eddng n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 v\u1eeba ph\u1ea3i c\u1ea1nh tranh v\u1edbi c\u00f4ng ty v\u1eadn t\u1ea3i qu\u1ed1c t\u1ebf, v\u1eeba ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng doanh nghi\u1ec7p v\u1eadn t\u1ea3i c\u00f9ng ng\u00e0nh t\u1ea1i \u0111\u1ecba ph\u01b0\u01a1ng.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">2.2. \u00c1p l\u1ef1c t\u1eeb quy\u1ec1n th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u1ee7a nh\u00e0 cung c\u1ea5p (Supplier Power)<\/h3>\n\n\n\n<p>N\u1ebfu nh\u00e0 cung c\u1ea5p c\u1ee7a b\u1ea1n l\u00e0 \u0111\u01a1n v\u1ecb duy nh\u1ea5t c\u00f3 th\u1ec3 cung c\u1ea5p m\u1ed9t d\u1ecbch v\u1ee5 c\u1ee5 th\u1ec3 th\u00ec vi\u1ec7c t\u0103ng gi\u00e1, gi\u1ea3m ch\u1ea5t l\u01b0\u1ee3ng nguy\u00ean li\u1ec7u \u0111\u1ea7u v\u00e0o kh\u00e1 d\u1ec5 d\u00e0ng.<\/p>\n\n\n\n<p>M\u1ed9t khi b\u1ea1n ph\u1ea3i ph\u1ee5 thu\u1ed9c v\u00e0o h\u1ecd, v\u1ecb th\u1ebf c\u1ee7a h\u1ecd c\u00e0ng m\u1ea1nh v\u00e0 h\u1ecd s\u1ebd t\u00ednh ph\u00ed s\u1ea3n ph\u1ea9m nhi\u1ec1u h\u01a1n. \u0110i\u1ec1u n\u00e0y s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn l\u1ee3i nhu\u1eadn c\u1ee7a b\u1ea1n. Ch\u00ednh v\u00ec v\u1eady, b\u1ea1n ph\u1ea3i \u0111a d\u1ea1ng h\u00f3a nh\u00e0 cung c\u1ea5p ho\u1eb7c t\u1ef1 ch\u1ee7 m\u1ed9t ph\u1ea7n \u0111\u1ec3 c\u00f3 th\u1ec3 chuy\u1ec3n \u0111\u1ed5i nhanh ch\u00f3ng sang ph\u01b0\u01a1ng \u00e1n t\u1ed1i \u01b0u h\u01a1n khi c\u1ea7n thi\u1ebft.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: N\u1ebfu b\u1ea1n \u0111ang kinh doanh s\u1ea3n xu\u1ea5t c\u00e1c thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed, b\u1ea1n c\u1ea7n \u0111\u00e1nh gi\u00e1 l\u1ef1a ch\u1ecdn c\u00e1c nh\u00e0 cung c\u1ea5p ph\u1ee5 ki\u1ec7n chuy\u00ean d\u00f9ng. N\u1ebfu ch\u1ec9 c\u00f3 1 nh\u00e0 cung c\u1ea5p th\u1ed1ng tr\u1ecb th\u1ecb tr\u01b0\u1eddng linh ki\u1ec7n th\u00ec h\u1ecd c\u00f3 th\u1ec3 t\u0103ng gi\u00e1 b\u1ea5t c\u1ee9 l\u00fac n\u00e0o. \u0110i\u1ec1u n\u00e0y s\u1ebd g\u00e2y b\u1ea5t l\u1ee3i d\u00e0nh cho b\u1ea1n.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: B\u00e0i h\u1ecdc c\u1ee7a Huawei v\u1eabn \u0111ang r\u00f5 r\u00e0ng tr\u01b0\u1edbc m\u1eaft, vi\u1ec7c qu\u00e1 ph\u1ee5 thu\u1ed9c v\u00e0o nh\u00e0 cung c\u1ea5p c\u1ee7a M\u1ef9 \u0111\u00e3 d\u1eabn t\u1edbi Huawei kh\u00f4ng k\u1ecbp ph\u1ea3n \u1ee9ng tr\u01b0\u1edbc c\u1ea5m v\u1eadn. M\u1eb7c d\u00f9 n\u1ed7 l\u1ef1c tho\u00e1t kh\u1ecfi t\u1ea7m \u1ea3nh h\u01b0\u1edfng c\u1ee7a c\u00e1c \u00f4ng l\u1edbn c\u00f4ng ngh\u1ec7 \u0111\u1ebfn t\u1eeb M\u1ef9 l\u00e0 v\u00f4 c\u00f9ng kh\u00f3 kh\u0103n.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">2.3. \u00c1p l\u1ef1c t\u1eeb quy\u1ec1n th\u01b0\u01a1ng l\u1ee3i c\u1ee7a ng\u01b0\u1eddi mua (Buyer Power)<\/h3>\n\n\n\n<p>N\u1ebfu s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi b\u00e1n nhi\u1ec1u h\u01a1n ng\u01b0\u1eddi mua th\u00ec h\u1ecd s\u1ebd c\u00f3 quy\u1ec1n l\u1ef1a ch\u1ecdn \u0111\u01a1n v\u1ecb n\u00e0o &#8220;ngon, b\u1ed5, r\u1ebb&#8221; h\u01a1n. H\u00e3y ngh\u0129 xem b\u1ea1n s\u1ebd c\u00f3 bao nhi\u00eau ng\u01b0\u1eddi mua s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. T\u1eeb \u0111\u00f3 xem x\u00e9t quy m\u00f4 \u0111\u01a1n \u0111\u1eb7t h\u00e0ng c\u1ee7a h\u1ecd v\u00e0 chi ph\u00ed \u0111\u00e1nh \u0111\u1ed5i khi h\u1ecd chuy\u1ec3n sang s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m \u0111\u1ed1i th\u1ee7 l\u00e0 bao nhi\u00eau.<\/p>\n\n\n\n<p>Khi b\u1ea1n trao \u0111\u1ed5i bu\u00f4n b\u00e1n v\u1edbi m\u1ed9t v\u00e0i kh\u00e1ch h\u00e0ng, h\u1ecd s\u1ebd c\u00f3 nhi\u1ec1u quy\u1ec1n l\u1ef1c h\u01a1n. Nh\u01b0ng n\u1ebfu b\u1ea1n c\u00f3 nhi\u1ec1u kh\u00e1ch h\u00e0ng v\u00e0 s\u1ef1 canh tranh \u00edt, s\u1ee9c m\u1ea1nh ng\u01b0\u1eddi mua s\u1ebd gi\u1ea3m.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: Quy\u1ec1n l\u1ef1c c\u1ee7a ng\u01b0\u1eddi mua l\u00e0 m\u1ed9t \u00e1p l\u1ef1c kh\u00e1 quan tr\u1ecdng trong ng\u00e0nh b\u00e1n l\u1ebb th\u1ef1c ph\u1ea9m. Trong khi th\u1ecb tr\u01b0\u1eddng th\u01b0\u1eddng xuy\u00ean xu\u1ea5t hi\u1ec7n nh\u1eefng c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a \u0111\u01a1n gi\u1ea3n, ti\u1ec7n l\u1ee3i th\u00ec c\u00e1c si\u00eau th\u1ecb c\u1ea7n c\u00f3 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh phi\u1ebfu gi\u1ea3m gi\u00e1, th\u1ebb kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft v\u1edbi m\u1ee9c chi\u1ebft kh\u1ea5u cao \u0111\u1ec3 chi\u1ebfm \u0111\u01b0\u1ee3c th\u1ecb ph\u1ea7n ng\u01b0\u1eddi mua.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">3.4. \u00c1p l\u1ef1c t\u1eeb m\u1ed1i \u0111e d\u1ecda c\u1ee7a ph\u1ea9m thay th\u1ebf (Threat of Substitution)<\/h3>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y \u0111\u1ec1 c\u1eadp \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y m\u1ed9t s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 thay th\u1ebf r\u1ebb h\u01a1n ho\u1eb7c t\u1ed1t h\u01a1n (ho\u1eb7c c\u1ea3 hai). M\u1ed1i \u0111e d\u1ecda thay th\u1ebf t\u0103ng l\u00ean khi kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng chuy\u1ec3n sang s\u1ea3n ph\u1ea9m kh\u00e1c ho\u1eb7c khi m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<p><strong>V\u00ed d\u1ee5:<\/strong> N\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111ang s\u1ea3n xu\u1ea5t d\u1ee5ng c\u1ee5 y t\u1ebf, b\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 in 3D \u0111ang \u0111e d\u1ecda \u0111\u1ebfn v\u1ecb th\u1ebf c\u1ee7a b\u1ea1n. Ch\u00fang cho ph\u00e9p ch\u1ebf t\u1ea1o d\u1ee5ng c\u1ee5 t\u1eeb nhi\u1ec1u lo\u1ea1i v\u1eadt li\u1ec7u v\u1edbi m\u1ee9c chi ph\u00ed ch\u1ec9 b\u1eb1ng m\u1ed9t ph\u1ea7n nh\u1ecf v\u1edbi ph\u01b0\u01a1ng ph\u00e1p truy\u1ec1n th\u1ed1ng. N\u1ebfu \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a b\u1ea1n n\u1eafm \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, h\u1ecd c\u00f3 th\u1ec3 s\u1ebd l\u00e0 m\u1ed1i \u0111e d\u1ecda \u0111\u1ebfn l\u1ee3i nhu\u1eadn c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">2.5. \u00c1p l\u1ef1c t\u1eeb m\u1ed1i \u0111e d\u1ecda c\u1ee7a \u0111\u1ed1i th\u1ee7 m\u1edbi (Threat of New Entry)<\/h3>\n\n\n\n<p>V\u1ecb th\u1ebf c\u1ee7a b\u1ea1n tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi nh\u1eefng \u0111\u1ed1i th\u1ee7 ti\u1ec1m n\u0103ng m\u1edbi gia nh\u1eadp v\u00e0o th\u1ecb tr\u01b0\u1eddng. Nguy c\u01a1 n\u00e0y s\u1ebd xu\u1ea5t hi\u1ec7n trong c\u00e1c tr\u01b0\u1eddng h\u1ee3p sau:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>R\u00e0o c\u1ea3n gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng th\u1ea5p.<\/li><li>Doanh nghi\u1ec7p kh\u00f4ng c\u00f3 s\u1ef1 b\u1ea3o v\u1ec7 c\u1ee7a \u201cch\u00eca kh\u00f3a c\u00f4ng ngh\u1ec7\u201d gi\u00fap b\u1ea1n l\u00e0 \u0111\u1ed9c nh\u1ea5t tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/li><li>Doanh nghi\u1ec7p kh\u00f4ng t\u1ea1o \u0111\u01b0\u1ee3c r\u00e0o c\u1ea3n gia nh\u1eadp ch\u1eafc ch\u1eafn bao g\u1ed3m: m\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i, v\u1ed1n \u0111\u1ea7u t\u01b0 cao, kh\u00f3 t\u00ecm ki\u1ebfm nh\u00e0 cung c\u1ea5p, danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u&#8230;<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>M\u1ed9t s\u1ed1 t\u1ed5 ch\u1ee9c l\u1edbn trong th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng l\u1ee3i th\u1ebf quy m\u00f4 \u0111\u1ec3 gi\u1ea3m chi ph\u00ed v\u00e0 duy tr\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a m\u00ecnh so v\u1edbi nh\u1eefng \u0111\u1ed1i th\u1ee7 m\u1edbi. Ho\u1eb7c n\u1ebfu kh\u00e1ch h\u00e0ng ph\u1ea3i tr\u1ea3 nhi\u1ec1u chi ph\u00ed \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i sang nh\u00e0 cung c\u1ea5p kh\u00e1c th\u00ec \u0111\u00e2y c\u0169ng l\u00e0 m\u1ed9t r\u00e0o c\u1ea3n \u0111\u1ec3 gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<p><strong>V\u00ed d\u1ee5: <\/strong>Ng\u00e0nh h\u00e0ng kh\u00f4ng \u0111\u01b0\u1ee3c xem l\u00e0 ng\u00e0nh c\u00f3 r\u00e0o c\u1ea3n gia nh\u1eadp l\u1edbn do chi ph\u00ed kh\u1edfi \u0111\u1ed9ng cao, tuy\u1ebfn \u0111\u01b0\u1eddng, \u0111\u01b0\u1eddng b\u0103ng, s\u00e2n ga \u0111\u1ec1u b\u1ecb nh\u1eefng \u201c\u00f4ng l\u1edbn\u201d th\u00e2u t\u00f3m. Tuy nhi\u00ean, m\u1ed9t s\u1ed1 nh\u00e0 v\u1eadn h\u00e0nh nh\u1ecf v\u1eabn c\u1ed1 g\u1eafng x\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng b\u1eb1ng c\u00e1ch cung c\u1ea5p chuy\u1ebfn bay v\u1edbi g\u00f3i d\u1ecbch v\u1ee5 linh ho\u1ea1t h\u01a1n, chi ph\u00ed th\u1ea5p, c\u1eaft b\u1ecf b\u1edbt nh\u1eefng quy \u0111\u1ecbnh. Ch\u00ednh v\u00ec v\u1eady, c\u00f3 kh\u00f4ng \u00edt trong s\u1ed1 h\u1ecd n\u1eafm gi\u1eef c\u00e1c v\u1ecb tr\u00ed v\u1eefng ch\u1eafc trong ng\u00e0nh \u0111\u1ed1i v\u1edbi nh\u1eefng chuy\u1ebfn bay ng\u1eafn v\u00e0 trung b\u00ecnh.<\/p>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: 8 C\u00e1ch x\u00e2y d\u1ef1ng <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/xay-dung-danh-tieng-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/em><\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">3. \u01afu, nh\u01b0\u1ee3c c\u1ee7a m\u00f4 h\u00ecnh 5 \u00e1p l\u1ef1c c\u1ea1nh tranh c\u1ee7a Porter<\/h2>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Uu-diem-nhuoc-diem-cua-mo-hinh-5-ap-luc-canh-tranh-cua-porter.jpg\" alt=\"\u01afu \u0111i\u1ec3m, nh\u01b0\u1ee3c \u0111i\u1ec3m m\u00f4 h\u00ecnh 5 y\u1ebfu t\u1ed1 c\u1ea1nh tranh c\u1ee7a Porter\" class=\"wp-image-38446\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Uu-diem-nhuoc-diem-cua-mo-hinh-5-ap-luc-canh-tranh-cua-porter.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Uu-diem-nhuoc-diem-cua-mo-hinh-5-ap-luc-canh-tranh-cua-porter-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Uu-diem-nhuoc-diem-cua-mo-hinh-5-ap-luc-canh-tranh-cua-porter-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>B\u00e2y gi\u1edd b\u1ea1n \u0111\u00e3 hi\u1ec3u nh\u1eefng \u0111i\u1ec1u c\u01a1 b\u1ea3n c\u1ee7a m\u00f4 h\u00ecnh v\u00e0 5 \u00e1p l\u1ef1c c\u1ea1nh tranh quan tr\u1ecdng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ed1i v\u1edbi vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch d\u00e0i h\u1ea1n, h\u00e3y kh\u00e1m ph\u00e1 nh\u1eefng \u01b0u v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh n\u00e0y \u0111\u1ec3 ph\u00e2n t\u00edch c\u1ea1nh tranh.<\/p>\n\n\n\n<p>Nhi\u1ec1u th\u1ee9 \u0111\u00e3 thay \u0111\u1ed5i k\u1ec3 t\u1eeb th\u1eddi ho\u00e0ng kim c\u1ee7a m\u00f4 h\u00ecnh n\u00e0y (nh\u1eefng n\u0103m 80 v\u00e0 90), nh\u01b0ng li\u1ec7u nh\u1eefng thay \u0111\u1ed5i \u0111\u00f3 c\u00f3 khi\u1ebfn n\u00f3 tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 l\u1ed7i th\u1eddi \u0111\u1ec3 ph\u00e2n t\u00edch c\u1ea1nh tranh kh\u00f4ng?<\/p>\n\n\n\n<p>H\u00e3y b\u1eaft \u0111\u1ea7u v\u1edbi nh\u1eefng \u01b0u \u0111i\u1ec3m c\u1ee7a m\u00f4 h\u00ecnh 5 \u00e1p l\u1ef1c c\u1ea1nh tranh c\u1ee7a Porter.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">3.1. \u01afu \u0111i\u1ec3m c\u1ee7a Porter&#8217;s Five Forces<\/h3>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-black-color has-text-color wp-block-heading\">\u01afu \u0111i\u1ec3m 1: V\u01b0\u1ee3t ngo\u00e0i ph\u00e2n t\u00edch c\u1ea1nh tranh c\u01a1 b\u1ea3n<\/h4>\n\n\n\n<p>M\u00f4 h\u00ecnh c\u1ee7a Porter v\u01b0\u1ee3t ra ngo\u00e0i ph\u1ea1m vi ph\u00e2n t\u00edch c\u1ea1nh tranh c\u01a1 b\u1ea3n m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e3 th\u1ef1c hi\u1ec7n ho\u1eb7c \u0111\u00e3 t\u1eebng thu\u00ea m\u1ed9t c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ef1c hi\u1ec7n.<\/p>\n\n\n\n<p>B\u1eb1ng c\u00e1ch m\u1edf r\u1ed9ng c\u00e1c \u00e1p l\u1ef1c \u0111\u1ec3 bao g\u1ed3m \u00e1p l\u1ef1c gi\u1eefa c\u00e1c nh\u00e0 cung c\u1ea5p, kh\u00e1ch h\u00e0ng v\u00e0 nh\u00e0 s\u1ea3n xu\u1ea5t, c\u0169ng nh\u01b0 nguy c\u01a1 gi\u00e1n \u0111o\u1ea1n, n\u00f3 mang \u0111\u1ebfn m\u1ed9t c\u00e1i nh\u00ecn nhi\u1ec1u s\u1eafc th\u00e1i h\u01a1n v\u1ec1 tri\u1ec3n v\u1ecdng t\u01b0\u01a1ng lai c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-black-color has-text-color wp-block-heading\">\u01afu \u0111i\u1ec3m 2: T\u1ed1t cho vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch \u0111\u1ea7u t\u01b0 th\u1ecb tr\u01b0\u1eddng<\/h4>\n\n\n\n<p>M\u1eb7c d\u00f9 m\u00f4 h\u00ecnh n\u00e0y kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ho\u00e0n h\u1ea3o, nh\u01b0ng n\u00f3 \u0111\u1ee7 t\u1ed1t \u0111\u1ec3 l\u1eadp k\u1ebf ho\u1ea1ch \u0111\u1ea7u t\u01b0 nh\u1ecf v\u00e0 ng\u00e2n s\u00e1ch R&amp;D.<\/p>\n\n\n\n<p>\u0110\u1ec3 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi &#8220;Doanh nghi\u1ec7p c\u00f3 n\u0103ng l\u1ef1c s\u1ea3n xu\u1ea5t \u0111\u1ec3 s\u1ea3n xu\u1ea5t c\u00e1c s\u1ea3n ph\u1ea9m trong m\u1ed9t ng\u00e0nh li\u1ec1n k\u1ec1 kh\u00f4ng?&#8221; Tr\u01b0\u1edbc ti\u00ean, h\u00e3y th\u1eed ph\u00e2n t\u00edch 5 \u00e1p l\u1ef1c c\u1ea1nh tranh c\u1ee7a Porter \u0111\u1ec3 xem li\u1ec7u \u0111\u00f3 c\u00f3 ph\u1ea3i l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn kh\u1ea3 thi cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n hay kh\u00f4ng.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-black-color has-text-color wp-block-heading\">\u01afu \u0111i\u1ec3m 3: Ph\u00f2ng ng\u1eeba r\u1ee7i ro d\u1ef1a tr\u00ean hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 th\u1ecb tr\u01b0\u1eddng<\/h4>\n\n\n\n<p>B\u1eb1ng c\u00e1ch hi\u1ec3u c\u00e1c chuy\u1ec3n \u0111\u1ed9ng d\u00e0i h\u1ea1n ti\u1ec1m n\u0103ng b\u00ean trong th\u1ecb tr\u01b0\u1eddng, b\u1ea1n c\u00f3 th\u1ec3 ph\u00f2ng ng\u1eeba r\u1ee7i ro tr\u01b0\u1edbc s\u1ef1 gi\u00e1n \u0111o\u1ea1n ho\u1eb7c c\u1ea1nh tranh trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<p>V\u00e0 \u0111i\u1ec1u n\u00e0y kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n ph\u1ea3i t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi. \u0110\u00f4i khi, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 tr\u00e1nh xa s\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ed9t k\u00eanh ph\u00e2n ph\u1ed1i duy nh\u1ea5t.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: Khi doanh s\u1ed1 b\u00e1n h\u00e0ng qua Facebook t\u0103ng cao, c\u00e1c doanh nghi\u1ec7p c\u00f3 xu h\u01b0\u1edbng t\u1eadp trung v\u00e0o \u0111\u00f3 (th\u1eadm ch\u00ed t\u1eadp trung t\u1ed1i \u0111a ngu\u1ed3n l\u1ef1c), v\u00e0 k\u1ef3 v\u1ecdng k\u1ebft qu\u1ea3 kinh doanh t\u0103ng tr\u01b0\u1edfng. Nh\u01b0ng b\u1ea5t ng\u1edd v\u00e0o m\u1ed9t ng\u00e0y \u0111\u1eb9p tr\u1eddi, t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o v\u1ecb v\u00f4 hi\u1ec7u h\u00f3a, page b\u1ecb \u0111\u00e1nh s\u1eadp. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea1n duy tr\u00ec kinh doanh?<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n hi\u1ec3u \u0111\u01b0\u1ee3c m\u1ed1i \u0111e d\u1ecda vi\u1ec7c ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ed9t k\u00eanh ph\u00e2n ph\u1ed1i, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea7u t\u01b0 x\u00e2y d\u1ef1ng website, x\u00e2y k\u00eanh tiktok, youtube, b\u00e1n h\u00e0ng tr\u00ean s\u00e0n TM\u0110T&#8230;. chuy\u1ec3n sang \u0111a k\u00eanh \u0111\u1ec3 h\u1ea1n ch\u1ebf r\u1ee7i ro.<\/p>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/xac-dinh-thi-truong-muc-tieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>X\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/strong><\/a><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/hanh-trinh-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/strong><\/a><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/trai-nghiem-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/strong><\/a><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/trai-nghiem-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/danh-gia-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u0110\u00e1nh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/brand-alignment\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>S\u1ef1 li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/chien-luoc-khac-biet-hoa-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Kh\u00e1c bi\u1ec7t h\u00f3a th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">3.2. Nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a Porter&#8217;s Five Forces<\/h3>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-black-color has-text-color wp-block-heading\">Nh\u01b0\u1ee3c \u0111i\u1ec3m 1: \u00cdt t\u1eadp trung v\u00e0o c\u00e1c m\u1ed1i quan h\u1ec7 c\u1ee7a c\u00e1c b\u00ean li\u00ean quan<\/h4>\n\n\n\n<p>M\u1eb7c d\u00f9 m\u00f4 h\u00ecnh Porter bao g\u1ed3m c\u00e1c r\u00e0o c\u1ea3n gia nh\u1eadp \u2014 ch\u1eb3ng h\u1ea1n nh\u01b0 c\u00e1c c\u01a1 quan qu\u1ea3n l\u00fd \u2014 v\u00e0 c\u00e1c nh\u00e0 cung c\u1ea5p c\u0169ng nh\u01b0 kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi ph\u01b0\u01a1ng tr\u00ecnh, nh\u01b0ng n\u00f3 kh\u00f4ng c\u00f3 \u0111\u1ee7 s\u1ef1 t\u1eadp trung v\u00e0o c\u00e1c b\u00ean li\u00ean quan.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: L\u00e0m vi\u1ec7c v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c kinh doanh v\u00e0 ng\u01b0\u1eddi b\u00e1n l\u1ea1i \u1edf m\u1ed9t khu v\u1ef1c nh\u1ea5t \u0111\u1ecbnh c\u00f3 th\u1ec3 th\u1ec3 hi\u1ec7n l\u1ee3i th\u1ebf c\u1ea1nh tranh kh\u00f3 \u0111\u1ecbnh l\u01b0\u1ee3ng trong m\u00f4 h\u00ecnh.<\/p>\n\n\n\n<p>M\u00f4 h\u00ecnh Porter&#8217;s Five Forces c\u0169ng kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ho\u00e0n h\u1ea3o \u0111\u1ec3 ph\u00e2n t\u00edch v\u1ecb tr\u00ed c\u1ee7a b\u1ea5t k\u1ef3 d\u00f2ng s\u1ea3n ph\u1ea9m n\u00e0o tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-black-color has-text-color wp-block-heading\">Nh\u01b0\u1ee3c \u0111i\u1ec3m 2: Kh\u00f4ng bao g\u1ed3m th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/h4>\n\n\n\n<p>B\u1edfi v\u00ec kh\u00f4ng c\u00f3 th\u1ecb tr\u01b0\u1eddng n\u00e0o kh\u00f4ng c\u00f3 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh hi\u1ec7n t\u1ea1i ho\u1eb7c t\u01b0\u01a1ng lai, n\u00ean c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng \u0111\u01b0a ra k\u1ebft lu\u1eadn ch\u1ee7 quan quan.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n v\u1ebd qu\u00e1 r\u1ed9ng, b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng b\u1ecf qua nh\u1eefng l\u1ee3i th\u1ebf c\u1ea1nh tranh \u0111\u1ed9c \u0111\u00e1o c\u1ee7a m\u00ecnh v\u00e0 c\u00e1ch ph\u00e2n bi\u1ec7t b\u1ea1n v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-black-color has-text-color wp-block-heading\">Nh\u01b0\u1ee3c \u0111i\u1ec3m 3: Kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c ng\u00e0nh<\/h4>\n\n\n\n<p>V\u00ed d\u1ee5, th\u1ecb tr\u01b0\u1eddng Digital c\u00f3 chuy\u1ec3n \u0111\u1ed9ng r\u1ea5t nhanh c\u00f3 th\u1ec3 kh\u00f4ng ph\u1ee5 thu\u1ed9c v\u00e0o 5 \u00e1p l\u1ef1c c\u1ea1nh tranh c\u1ee7a Porter \u0111\u01b0a ra.<\/p>\n\n\n\n<p>V\u00ec b\u1ea1n ch\u1ec9 c\u00f3 th\u1ec3 \u0111\u01b0a ra d\u1ef1 \u0111o\u00e1n d\u1ef1a tr\u00ean th\u00f4ng tin c\u00f3 s\u1eb5n n\u00ean n\u00f3 kh\u00f4ng \u0111\u00e1ng tin c\u1eady nh\u01b0 nhau trong t\u1ea5t c\u1ea3 c\u00e1c ng\u00e0nh.<\/p>\n\n\n\n<p>\u1ede nh\u1eefng th\u1ecb tr\u01b0\u1eddng ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng, \u0111\u00f4i khi thay \u0111\u1ed5i ch\u1ec9 sau m\u1ed9t \u0111\u00eam v\u1edbi c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi, ch\u1eb3ng h\u1ea1n nh\u01b0 SaaS, ph\u00e2n t\u00edch 5 \u00e1p l\u1ef1c c\u1ea1nh tranh c\u00f3 th\u1ec3 nhanh l\u1ed7i th\u1eddi v\u00e0 kh\u00f4ng c\u00f3 gi\u00e1 tr\u1ecb s\u1eed d\u1ee5ng v\u00e0o ng\u00e0y h\u00f4m sau.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">4. V\u00ed d\u1ee5 minh h\u1ecda v\u1ec1 vi\u1ec7c \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh 5 \u00e1p l\u1ef1c c\u1ea1nh tranh c\u1ee7a Michael Porter<\/h2>\n\n\n\n<p>\u0110\u1ec3 gi\u1edbi thi\u1ec7u c\u00e1ch b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m cho m\u00f4 h\u00ecnh ho\u1ea1t \u0111\u1ed9ng, h\u00e3y xem qua ph\u00e2n t\u00edch 5 \u00c1p l\u1ef1c canh tranh c\u1ee7a Porter cho iPhone c\u1ee7a Apple.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Vi-Du-mo-hinh-5-ap-luc-canh-tranh-cua-porter-Apple.png\" alt=\"V\u00ed d\u1ee5 minh h\u1ecda v\u1ec1 vi\u1ec7c \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh 5 \u00e1p l\u1ef1c c\u1ea1nh tranh c\u1ee7a Michael Porter - Apple\" class=\"wp-image-38448\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Vi-Du-mo-hinh-5-ap-luc-canh-tranh-cua-porter-Apple.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Vi-Du-mo-hinh-5-ap-luc-canh-tranh-cua-porter-Apple-300x200.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Vi-Du-mo-hinh-5-ap-luc-canh-tranh-cua-porter-Apple-768x512.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-black-color has-text-color wp-block-heading\">\u00c1p l\u1ef1c c\u1ea1nh tranh t\u1eeb \u0111\u1ed1i th\u1ee7 hi\u1ec7n t\u1ea1i = Cao<\/h4>\n\n\n\n<p>Khi Apple ph\u00e1t h\u00e0nh iPhone, \u0111\u00e2y l\u00e0 chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c coi l\u00e0 Smart phone v\u00e0 v\u00ec v\u1eady h\u1ecd s\u1edf h\u1eefu to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng. Nh\u01b0ng hi\u1ec7n t\u1ea1i, m\u1ed9t lo\u1ea1t c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u00e3 bi\u1ebfn \u0111\u00e2y tr\u1edf th\u00e0nh m\u1ed9t ng\u00e0nh c\u1ea1nh tranh kh\u1ed1c li\u1ec7t nh\u1ea5t.<\/p>\n\n\n\n<p>Apple ch\u1ec9 chi\u1ebfm trung b\u00ecnh kho\u1ea3ng 15% th\u1ecb ph\u1ea7n m\u1ed7i qu\u00fd v\u00e0 c\u00f3 s\u1ef1 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t v\u1edbi c\u00e1c c\u00f4ng ty li\u00ean t\u1ee5c c\u1ed1 g\u1eafng v\u01b0\u1ee3t l\u00ean tr\u00ean nhau b\u1eb1ng c\u00e1c thi\u1ebft k\u1ebf m\u1edbi th\u00f4ng minh h\u01a1n, m\u1ea1nh m\u1ebd h\u01a1n m\u1ed7i n\u0103m.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-black-color has-text-color wp-block-heading\">M\u1ed1i \u0111e d\u1ecda c\u1ee7a \u0111\u1ed1i th\u1ee7 m\u1edbi &#8211; v\u1eeba ph\u1ea3i<\/h4>\n\n\n\n<p>Thi\u1ebft k\u1ebf v\u00e0 s\u1ea3n xu\u1ea5t m\u1ed9t chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh kh\u00f4ng h\u1ec1 d\u1ec5 d\u00e0ng, nh\u01b0ng ki\u1ebfn \u200b\u200bth\u1ee9c v\u00e0 c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng \u0111\u00e3 t\u1ed3n t\u1ea1i \u2014 \u0111\u1eb7c bi\u1ec7t l\u00e0 \u1edf Trung Qu\u1ed1c.<\/p>\n\n\n\n<p>Trong v\u00e0i n\u0103m qua, ch\u00fang ta \u0111\u00e3 ch\u1ee9ng ki\u1ebfn \u200b\u200bm\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u \u0111i\u1ec7n tho\u1ea1i m\u1edbi b\u1eaft \u0111\u1ea7u t\u1ea1o ra th\u1ecb tr\u01b0\u1eddng cho ri\u00eang m\u00ecnh \u2014 Oppo, Realme, Vsmart v.v.<\/p>\n\n\n\n<p>Nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f4ng ngh\u1ec7 th\u1ec3 hi\u1ec7n s\u1ef1 s\u1eb5n s\u00e0ng \u0111\u00e1ng kinh ng\u1ea1c \u0111\u1ec3 th\u1eed c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ho\u00e0n to\u00e0n m\u1edbi. V\u00e0 b\u1edfi v\u00ec b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng thu\u00ea nh\u00e2n t\u00e0i ho\u1eb7c th\u1eadm ch\u00ed to\u00e0n b\u1ed9 c\u00e1c nh\u00e0 m\u00e1y \u0111\u00e3 t\u1eebng s\u1ea3n xu\u1ea5t c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 tr\u01b0\u1edbc \u0111\u00e2y, n\u00ean vi\u1ec7c s\u1ea3n xu\u1ea5t smart phone kh\u00f4ng kh\u00f3 nh\u01b0 b\u1ea1n ngh\u0129. Kh\u00f3 l\u00e0 vi\u1ec7c sau \u0111\u00f3 b\u00e1n ch\u00fang nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-black-color has-text-color wp-block-heading\">N\u0103ng l\u1ef1c th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u1ee7a nh\u00e0 cung c\u1ea5p \u2014 v\u1eeba ph\u1ea3i<\/h4>\n\n\n\n<p>Apple v\u00e0 c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed kh\u00e1c ch\u1ee7 y\u1ebfu d\u1ef1a v\u00e0o c\u00e1c v\u1eadt li\u1ec7u khan hi\u1ebfm nh\u01b0 kho\u00e1ng ch\u1ea5t \u0111\u1ea5t hi\u1ebfm \u0111\u1ec3 s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd. S\u1ef1 khan hi\u1ebfm mang l\u1ea1i cho nh\u00e0 cung c\u1ea5p nhi\u1ec1u kh\u1ea3 n\u0103ng th\u01b0\u01a1ng l\u01b0\u1ee3ng, nh\u01b0ng kh\u1ed1i l\u01b0\u1ee3ng v\u00e0 s\u1ee9c mua tuy\u1ec7t \u0111\u1ed1i c\u1ee7a Apple c\u00f3 ngh\u0129a l\u00e0 n\u00f3 v\u1eabn c\u00f3 \u0111\u00f2n b\u1ea9y.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-black-color has-text-color wp-block-heading\">N\u0103ng l\u1ef1c th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u1ee7a ng\u01b0\u1eddi mua &#8211; v\u1eeba ph\u1ea3i<\/h4>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi ph\u00e2n kh\u00fac cao c\u1ea5p, kh\u00f4ng c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn d\u00e0nh ng\u01b0\u1eddi ti\u00eau d\u00f9ng. H\u1ea7u nh\u01b0 ch\u1ec9 c\u00f3 Apple v\u00e0 Samsung chia nhau mi\u1ebfng b\u00e1nh n\u00e0y.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, th\u01b0\u01a1ng hi\u1ec7u Apple v\u00e0 h\u1ec7 sinh th\u00e1i m\u1ea1nh gi\u00fap h\u1ecd c\u00f3 quy\u1ec1n l\u1ef1c m\u1ec1m khi\u1ebfn cho n\u0103ng l\u1ef1c th\u01b0\u01a1ng l\u01b0\u1ee3ng c\u1ee7a ng\u01b0\u1eddi mua y\u1ebfu \u0111i.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"has-black-color has-text-color wp-block-heading\">\u0110e d\u1ecda thay th\u1ebf \u2014 v\u1eeba ph\u1ea3i<\/h4>\n\n\n\n<p>M\u1eb7c d\u00f9 c\u00f3 r\u1ea5t nhi\u1ec1u \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh t\u1ed1t, nh\u01b0ng c\u00f3 hai y\u1ebfu t\u1ed1 khi\u1ebfn iPhone kh\u00f4ng th\u1ec3 thay th\u1ebf \u0111\u01b0\u1ee3c \u0111\u00f3 l\u00e0 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<p>Ph\u1ea3i l\u00e0m quen v\u1edbi giai di\u1ec7n s\u1eed d\u1ee5ng m\u1edbi t\u1eeb \u0111\u1ea7u l\u00e0 &#8220;chi ph\u00ed chuy\u1ec3n \u0111\u1ed5i&#8221; ch\u00ednh c\u1ee7a \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh. V\u00ec Apple s\u1eed d\u1ee5ng H\u0110H c\u1ee7a ri\u00eang m\u00ecnh n\u00ean h\u1ecd c\u00f3 kh\u1ea3 n\u0103ng can thi\u1ec7p \u1edf m\u1ee9c \u0111\u1ed9 s\u00e2u nh\u1ea5t, t\u1eeb \u0111\u00f3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1ed1t h\u01a1n \u0111a ph\u1ea7n Android, \u0111i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 n\u00f3 c\u00f3 nguy c\u01a1 b\u1ecb thay th\u1ebf th\u1ea5p h\u01a1n so v\u1edbi nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c.<\/p>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/design-thinking-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Design Thinking<\/strong><\/a>, t\u01b0 duy thi\u1ebft k\u1ebf gi\u00fap Apple \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111\u1ec9nh cao.<\/em><\/p>\n\n\n\n<p>Danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh c\u1ee7a Apple l\u00e0 y\u1ebfu t\u1ed1 th\u1ee9 hai. \u0110\u1ed1i v\u1edbi nhi\u1ec1u kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u1ee7a Apple, vi\u1ec7c chuy\u1ec3n sang m\u1ed9t chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i Android l\u00e0 \u0111i\u1ec1u kh\u00f4ng t\u01b0\u1edfng. S\u1eed d\u1ee5ng c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a Apple \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n b\u1ea3n s\u1eafc c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Apple \u0111\u01b0\u1ee3c t\u1ea1o th\u00e0nh t\u1eeb nhi\u1ec1u y\u1ebfu t\u1ed1, nh\u01b0ng chung quy l\u1ea1i, n\u00f3 t\u1ea1o ra b\u1ea3n s\u1eafc \u0111\u1ed9c \u0111\u00e1o kh\u00f4ng th\u01b0\u01a1ng hi\u1ec7u n\u00e0o c\u00f3 \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e6efff\"><em>Xem ngay gi\u1ea3i ph\u00e1p <a href=\"https:\/\/www.saokim.com.vn\/en\/giai-phap\/cbp-giai-phap-xay-dung-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p<\/strong><\/a>, ph\u00e1t tri\u1ec3n b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9c \u0111\u00e1o, t\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh m\u1ea1nh m\u1ebd.<\/em><\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">5. M\u1ed9t s\u1ed1 c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p v\u1ec1 5 \u00c1p l\u1ef1c c\u1ea1nh tranh c\u1ee7a Porter<\/h2>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">1.1. M\u1ee5c \u0111\u00edch c\u1ee7a Porter&#8217;s Five Forces l\u00e0 g\u00ec?<\/h3>\n\n\n\n<p>M\u00f4 h\u00ecnh 5 \u00e1p l\u1ef1c c\u1ea1nh tranh c\u1ee7a Porter gi\u00fap b\u1ea1n ph\u00e2n t\u00edch m\u1ee9c \u0111\u1ed9 h\u1ea5p d\u1eabn v\u00e0 t\u00ednh c\u1ea1nh tranh c\u1ee7a m\u1ed9t ng\u00e0nh c\u1ee5 th\u1ec3. \u0110\u1ed3ng th\u1eddi h\u1ed7 tr\u1ee3 b\u1ea1n \u0111\u00e1nh gi\u00e1 l\u1ef1a ch\u1ecdn \u0111\u1ea7u t\u01b0 v\u00e0 m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">1.2. C\u00e1ch s\u1eed d\u1ee5ng Porter&#8217;s Five Forces nh\u01b0 th\u1ebf n\u00e0o?<\/h3>\n\n\n\n<p>H\u00e3y suy ngh\u0129 v\u1ec1 t\u1eebng \u00e1p l\u1ef1c m\u1ed9t v\u00e0 \u00e1p d\u1ee5ng ch\u00fang trong ng\u00e0nh c\u1ee7a b\u1ea1n. Sau \u0111\u00f3, ti\u1ebfn h\u00e0nh thu th\u1eadp d\u1eef li\u1ec7u c\u1ee7a t\u1eebng \u00e1p l\u1ef1c v\u00e0 s\u1eed d\u1ee5ng ch\u00fang \u0111\u1ec3 \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c trong t\u01b0\u01a1ng lai.&nbsp;<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">1.3. L\u1ee3i \u00edch c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng Porter&#8217;s Five Forces l\u00e0 g\u00ec?<\/h3>\n\n\n\n<p>5 \u00e1p l\u1ef1c c\u1ee7a Porter cung c\u1ea5p cho b\u1ea1n d\u1eef li\u1ec7u \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 h\u1ea5p d\u1eabn v\u00e0 c\u1ea1nh tranh c\u1ee7a ng\u00e0nh b\u1ea1n \u0111ang tham gia. T\u1eeb \u0111\u00f3, x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/m-and-a-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>M&amp;A l\u00e0 g\u00ec<\/strong><\/a>, ph\u00e2n t\u00edch c\u1ea1nh tranh \u0111\u1ec3 ti\u1ebfn h\u00e0nh M &amp; A t\u1ed1t h\u01a1n.<\/em><\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">L\u1eddi k\u1ebft<\/h2>\n\n\n\n<p>Hi\u1ec3u r\u00f5 v\u1ec1 <strong>5 \u00c1p l\u1ef1c c\u1ea1nh tranh c\u1ee7a Michael Porter<\/strong> cho ph\u00e9p doanh nghi\u1ec7p t\u1ea1o ra chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh m\u1ea1nh m\u1ebd, \u0111\u1ee7 kh\u1ea3 n\u0103ng duy tr\u00ec doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n trong d\u00e0i h\u1ea1n.<\/p>\n\n\n\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, hi\u1ec3u s\u1ef1 t\u00e1c \u0111\u1ed9ng c\u1ee7a 5 \u00e1p l\u1ef1c c\u1ea1nh tranh n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c h\u00e0nh vi li\u00ean quan, t\u1eeb \u0111\u00f3 mang l\u1ea1i s\u1ee9c s\u1ed1ng m\u1ea1nh m\u1ebd h\u01a1n cho doanh nghi\u1ec7p, th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Sao Kim t\u1ea1i:<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Blog Sao Kim<\/strong><\/a>,&nbsp;<a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>C\u1ea9m Nang Sao Kim<\/strong><\/a>&nbsp;<\/p>\n\n\n\n<p><strong>Facebook:<\/strong>&nbsp;<a href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p><strong>Case study Behance<\/strong>:&nbsp;<a href=\"https:\/\/www.behance.net\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p>#SaoKim #SaoKimBranding #MichaelPorter #FiveForces #ApLucCanhTranh #YeuToCanhTranh<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>5 \u00c1p l\u1ef1c c\u1ea1nh tranh c\u1ee7a Michael Porter (Porter&#8217;s Five Forces) \u0111\u01b0\u1ee3c xem l\u00e0 c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh v\u00e0 t\u00ednh h\u1ea5p d\u1eabn c\u1ee7a ng\u00e0nh kinh doanh.<\/p>\n","protected":false},"author":37,"featured_media":38445,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195],"tags":[],"class_list":["post-38426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cam-nang"],"acf":[],"views":1679,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/38426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=38426"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/38426\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/38445"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=38426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=38426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=38426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}