{"id":38460,"date":"2022-12-28T16:11:58","date_gmt":"2022-12-28T09:11:58","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=38460"},"modified":"2022-12-28T18:30:17","modified_gmt":"2022-12-28T11:30:17","slug":"aida-model","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/aida-model\/","title":{"rendered":"AIDA Model: \u1ee8ng d\u1ee5ng m\u00f4 h\u00ecnh AIDA trong Marketing"},"content":{"rendered":"\n<p><strong>AIDA Model<\/strong> l\u00e0 m\u00f4 h\u00ecnh \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng r\u1ea5t ph\u1ed5 bi\u1ebfn trong marketing v\u00e0 truy\u1ec1n th\u00f4ng, th\u1eadm ch\u00ed c\u1ea3 trong vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m s\u1ed1 v\u00e0 nhi\u1ec1u l\u0129nh v\u1ef1c li\u00ean quan kh\u00e1c. AIDA l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a Attention, Interest, Desire v\u00e0 Action. M\u1ed7i ch\u1eef \u0111\u1ea1i di\u1ec7n cho m\u1ed9t giai \u0111o\u1ea1n trong h\u00e0nh tr\u00ecnh mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"625\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/AIDA-Model-Mo-Hinh-AIDA.jpg\" alt=\"AIDA Model - M\u00f4 h\u00ecnh AIDA\" class=\"wp-image-38469\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/AIDA-Model-Mo-Hinh-AIDA.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/AIDA-Model-Mo-Hinh-AIDA-300x156.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/AIDA-Model-Mo-Hinh-AIDA-768x400.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Tr\u01b0\u1edbc khi t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1ch \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh AIDA v\u00e0o chi\u1ebfn l\u01b0\u1ee3c Content Marketing c\u1ee7a ri\u00eang m\u00ecnh, h\u00e3y c\u00f9ng <a href=\"https:\/\/www.saokim.com.vn\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim<\/strong><\/a> xem x\u00e9t AIDA Model l\u00e0 g\u00ec v\u00e0 c\u00e1ch ch\u00fang ho\u1ea1t \u0111\u1ed9ng ra sao nh\u00e9.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">1. AIDA Model l\u00e0 g\u00ec?<\/h2>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/AIDA-Model-La-Gi.png\" alt=\"AIDA Model l\u00e0 g\u00ec\" class=\"wp-image-38465\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/AIDA-Model-La-Gi.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/AIDA-Model-La-Gi-300x200.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/AIDA-Model-La-Gi-768x512.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>AIDA Model l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh m\u00f4 t\u1ea3 b\u1ed1n giai \u0111o\u1ea1n m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ea3i qua tr\u01b0\u1edbc khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng bao g\u1ed3m:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Attention: Ch\u00fa \u00fd<\/li><li>Interest: Quan t\u00e2m<\/li><li>Desire: Khao kh\u00e1t<\/li><li>Action: H\u00e0nh \u0111\u1ed9ng<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Trong b\u1ed1n giai \u0111o\u1ea1n n\u00e0y, n\u1ed9i dung l\u00fd t\u01b0\u1edfng s\u1ebd thu h\u00fat s\u1ef1 ch\u00fa \u00fd \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, t\u1ea1o ra s\u1ef1 quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, k\u00edch th\u00edch s\u1ef1 ham mu\u1ed1n \u0111\u1ed1i v\u1edbi n\u00f3 v\u00e0 th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng d\u00f9ng th\u1eed ho\u1eb7c mua h\u00e0ng.<\/p>\n\n\n\n<p>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh AIDA \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1ch h\u1ecd n\u00ean t\u1ea1o v\u00e0 ph\u00e2n ph\u1ed1i th\u00f4ng \u0111i\u1ec7p marketing \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd \u1edf m\u1ed7i giai \u0111o\u1ea1n h\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi mua.<\/p>\n\n\n\n<p>M\u00f4 h\u00ecnh AIDA \u0111\u01b0\u1ee3c coi l\u00e0 m\u00f4 h\u00ecnh ph\u00e2n c\u1ea5p hi\u1ec7u \u1ee9ng, c\u00f3 ngh\u0129a l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng ph\u1ea3i chuy\u1ec3n qua t\u1eebng giai \u0111o\u1ea1n c\u1ee7a m\u00f4 h\u00ecnh \u0111\u1ec3 ho\u00e0n th\u00e0nh h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n.<\/p>\n\n\n\n<p>C\u0169ng gi\u1ed1ng nh\u01b0 m\u1ed9t ph\u1ec5u marketing \u0111i\u1ec3n h\u00ecnh, ng\u01b0\u1eddi tham gia \u00edt d\u1ea7n qua t\u1eebng giai \u0111o\u1ea1n, b\u00f9 l\u1ea1i, ng\u01b0\u1eddi \u0111i \u0111\u1ebfn giai \u0111o\u1ea1n cu\u1ed1i c\u00f3 kh\u1ea3 n\u0103ng cao s\u1ebd h\u00e0nh \u0111\u1ed9ng h\u01a1n.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">2. AIDA b\u1eaft ngu\u1ed3n t\u1eeb \u0111\u00e2u?<\/h2>\n\n\n\n<p>N\u0103m 1898, <a href=\"https:\/\/en.wikipedia.org\/wiki\/E._St._Elmo_Lewis\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Elias St. Elmo Lewis<\/strong><\/a>, \u0111\u00e3 vi\u1ebft m\u1ed9t chuy\u00ean m\u1ee5c v\u1ec1 ba nguy\u00ean t\u1eafc qu\u1ea3ng c\u00e1o m\u00e0 \u00f4ng th\u1ea5y h\u1eefu \u00edch trong su\u1ed1t s\u1ef1 nghi\u1ec7p c\u1ee7a m\u00ecnh tr\u00ean t\u1ea1p ch\u00ed The Inland Printer, m\u1ed9t trong nh\u1eefng t\u1ea1p ch\u00ed M\u1ef9 c\u00f3 \u1ea3nh h\u01b0\u1edfng nh\u1ea5t th\u1ebf k\u1ef7 19.<\/p>\n\n\n\n<p>Trong chuy\u00ean m\u1ee5c c\u1ee7a m\u00ecnh, \u00f4ng \u1ea5y n\u00f3i r\u1eb1ng m\u1ed9t qu\u1ea3ng c\u00e1o th\u00e0nh c\u00f4ng ph\u1ea3i lu\u00f4n tu\u00e2n theo m\u1ed9t c\u00f4ng th\u1ee9c c\u1ee5 th\u1ec3. N\u1ed9i dung nh\u01b0 sau:<\/p>\n\n\n\n<p>\u201cNhi\u1ec7m v\u1ee5 c\u1ee7a m\u1ed9t qu\u1ea3ng c\u00e1o l\u00e0 thu h\u00fat ng\u01b0\u1eddi \u0111\u1ecdc. H\u1ecd s\u1ebd nh\u00ecn v\u00e0o qu\u1ea3ng c\u00e1o v\u00e0 b\u1eaft \u0111\u1ea7u \u0111\u1ecdc ch\u00fang. N\u1ebfu h\u1ecd quan t\u00e2m, h\u1ecd s\u1ebd ti\u1ebfp t\u1ee5c \u0111\u1ecdc v\u00e0 tr\u1edf n\u00ean tin t\u01b0\u1edfng h\u01a1n n\u1ebfu \u0111\u1ee7 thuy\u1ebft ph\u1ee5c. N\u1ebfu m\u1ed9t qu\u1ea3ng c\u00e1o c\u00f3 3 y\u1ebfu t\u1ed1 n\u00e0y th\u00ec \u0111\u00f3 l\u00e0 m\u1ed9t qu\u1ea3ng c\u00e1o th\u00e0nh c\u00f4ng \u201d.<\/p>\n\n\n\n<p>H\u01a1n m\u1ed9t th\u1ebf k\u1ef7 sau, c\u00e1c nguy\u00ean t\u1eafc c\u1ee7a Lewis v\u1eabn \u0111\u00fang. Ch\u00fang \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n d\u01b0\u1edbi d\u1ea1ng t\u1eeb vi\u1ebft t\u1eaft AIDA v\u00e0 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i trong marketing v\u00e0 truy\u1ec1n th\u00f4ng.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">3. \u1ee8ng d\u1ee5ng m\u00f4 h\u00ecnh AIDA<\/h2>\n\n\n\n<p>B\u1eb1ng c\u00e1ch t\u1ea1o c\u00e1c chi\u1ebfn d\u1ecbch v\u00e0 c\u1ea5u tr\u00fac website c\u00f3 s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh AIDA, b\u1ea1n c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t t\u1ed1t h\u01a1n h\u00e0nh tr\u00ecnh d\u1eabn t\u1edbi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n<p>Tr\u00ean l\u00fd thuy\u1ebft, khi kh\u00e1ch h\u00e0ng \u0111i qua t\u1eebng giai \u0111o\u1ea1n c\u1ee7a m\u00f4 h\u00ecnh, ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd ph\u00e1t tri\u1ec3n nh\u1eefng c\u1ea3m gi\u00e1c ho\u1eb7c c\u1ea3m x\u00fac nh\u1ea5t \u0111\u1ecbnh v\u1ec1 s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. \u0110\u00e2y ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 bu\u1ed9c h\u1ecd ph\u1ea3i h\u00e0nh \u0111\u1ed9ng.<\/p>\n\n\n\n<p>Sau \u0111\u00e2y l\u00e0 nh\u1eefng ho\u1ea1t \u0111\u1ed9ng tri\u1ec3n khai m\u00f4 h\u00ecnh AIDA:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">A &#8211; Attention: T\u1ea1o s\u1ef1 ch\u00fa \u00fd<\/h3>\n\n\n\n<p>\u0110\u1ea7u ti\u00ean, \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c c\u01a1 h\u1ed9i, b\u1ea1n c\u1ea7n t\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd, thu h\u00fat \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau kh\u00e1m ph\u00e1 n\u1ed9i dung c\u1ee7a b\u1ea1n, khi\u1ebfn h\u1ecd c\u1ea3m th\u1ea5y \u0111\u1ea7u t\u00f2 m\u00f2 v\u1ec1 nh\u1eefng g\u00ec \u0111\u1eb1ng sau. Trong giai \u0111o\u1ea1n n\u00e0y, ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd h\u1ecfi, &#8220;N\u00f3 l\u00e0 g\u00ec?&#8221;<\/p>\n\n\n\n<p>\u0110\u1ec3 \u0111\u1ebfn \u0111\u01b0\u1ee3c giai \u0111o\u1ea1n n\u00e0y, tr\u01b0\u1edbc ti\u00ean b\u1ea1n ph\u1ea3i \u0111\u01b0a n\u1ed9i dung c\u1ee7a m\u00ecnh ra tr\u01b0\u1edbc m\u1eb7t h\u1ecd. \u0110i\u1ec1u n\u00e0y \u0111i k\u00e8m v\u1edbi vi\u1ec7c n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 x\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng.<\/p>\n\n\n\n<p><strong>V\u00ed d\u1ee5:<\/strong><\/p>\n\n\n\n<p>Content marketing l\u00e0 gi\u1ea3i ph\u00e1p hi\u1ec7u qu\u1ea3 thu h\u00fat kh\u00e1ch truy c\u1eadp v\u00e0o trang web c\u1ee7a b\u1ea1n. N\u1ebfu b\u1ea1n t\u1ea1o n\u1ed9i dung gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 v\u00e0 t\u1eadp trung v\u00e0o s\u1edf th\u00edch c\u1ee7a h\u1ecd, b\u1ea1n c\u00f3 th\u1ec3 thu h\u00fat h\u1ecd. Nh\u1edd v\u1eady, kh\u00e1n gi\u1ea3 m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 kh\u00e1m ph\u00e1 n\u1ed9i dung c\u1ee7a b\u1ea1n th\u00f4ng qua Google Search, m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c k\u00eanh kh\u00e1c.<\/p>\n\n\n\n<p>M\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p t\u1ea1o s\u1ef1 ch\u00fa \u00fd:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Vi\u1ebft l\u1ea1i ti\u00eau \u0111\u1ec1 thu h\u00fat h\u01a1n<\/li><li>S\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf c\u1ea9n th\u1eadn<\/li><li>Nh\u1eafc \u0111\u1ebfn n\u1ed7i \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng<\/li><li>Nh\u1eafc \u0111\u1ebfn l\u1ee3i \u00edch b\u1ecb m\u1ea5t \u0111i<\/li><li>C\u00e1 nh\u00e2n h\u00f3a<\/li><li>\u0110\u1ed1i tho\u1ea1i 1 &#8211; 1<\/li><li>N\u00f3i v\u1ec1 gi\u1ea3i ph\u00e1p cho v\u1ea5n \u0111\u1ec1<\/li><li>Nh\u1eafc \u0111\u1ebfn c\u00e1c l\u1ef1a ch\u1ecdn t\u1ed1t nh\u1ea5t<\/li><li>S\u1eed d\u1ee5ng con s\u1ed1 th\u1ed1ng k\u00ea<\/li><li>S\u1eed d\u1ee5ng c\u00e1c t\u1eeb ng\u1eef m\u1ea1nh m\u1ebd<\/li><li>&#8230;<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>N\u00ean:<\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>S\u1eed d\u1ee5ng ng\u00f4n ng\u1eef tr\u1ef1c ti\u1ebfp v\u00e0 c\u00f3 th\u1ec3 h\u00e0nh \u0111\u1ed9ng<\/li><li>S\u1eed d\u1ee5ng t\u00f4ng gi\u1ecdng th\u01b0\u01a1ng hi\u1ec7u b\u00ean trong<\/li><li>G\u1ecdi c\u1ea3m x\u00fac v\u1edbi b\u1ea3n sao m\u1ea1nh m\u1ebd<\/li><li>\u0110\u1eb7t c\u00e2u h\u1ecfi \u0111\u1ec3 khuy\u1ebfn kh\u00edch tr\u1ea3 l\u1eddi<\/li><li>T\u00f9y ch\u1ec9nh \u0111\u1ec3 ch\u1ee9ng minh s\u1ef1 li\u00ean quan<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Kh\u00f4ng n\u00ean:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>S\u1eed d\u1ee5ng nh\u1eefng t\u1eeb m\u01a1 h\u1ed3 v\u00e0 g\u00e2y k\u00edch th\u00edch nh\u01b0 \u201cquan tr\u1ecdng\u201d ho\u1eb7c \u201cmi\u1ec5n ph\u00ed!!<\/li><li>TIN C\u1eacY V\u00c0O CAPS LOCK<\/li><li>T\u00ednh x\u00e1c th\u1ef1c k\u00e9m ho\u1eb7c s\u1ef1 gi\u1ea3 t\u1ea1o<\/li><li>S\u1eed d\u1ee5ng nh\u1eefng c\u00e2u s\u00e1o r\u1ed7ng<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">I &#8211; Interest: T\u1ea1o s\u1ef1 quan t\u00e2m, h\u1ee9ng th\u00fa<\/h3>\n\n\n\n<p>Khi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n, h\u1ecd s\u1ebd mu\u1ed1n t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, l\u1ee3i \u00edch c\u1ee7a gi\u1ea3i ph\u00e1p v\u00e0 ti\u1ec1m n\u0103ng ph\u00f9 h\u1ee3p v\u1edbi h\u1ecd. Trong giai \u0111o\u1ea1n n\u00e0y, m\u1ee5c ti\u00eau ch\u00ednh l\u00e0 khi\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau ngh\u0129 r\u1eb1ng: &#8220;T\u00f4i th\u00edch n\u00f3.&#8221;<\/p>\n\n\n\n<p>\u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, n\u1ed9i dung c\u1ee7a b\u1ea1n ph\u1ea3i \u0111\u1ee7 s\u1ee9c thuy\u1ebft ph\u1ee5c v\u00e0 h\u1ea5p d\u1eabn. Trong khi giai \u0111o\u1ea1n \u0111\u1ea7u ti\u00ean c\u1ee7a AIDA \u0111ang thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a h\u1ecd, giai \u0111o\u1ea1n n\u00e0y l\u00e0 \u0111\u1ec3 gi\u1eef v\u1eefng ch\u00fang.<\/p>\n\n\n\n<p><strong>V\u00ed d\u1ee5:&nbsp;<\/strong><\/p>\n\n\n\n<p>Gi\u1ea3 s\u1eed n\u1ed9i dung c\u1ee7a b\u1ea1n \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 trong vi\u1ec7c thu h\u00fat \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u0111\u1ebfn website \u0111\u1ec3 t\u00ecm hi\u1ec3u nhu c\u1ea7u c\u1ee7a h\u1ecd. Sau \u0111\u00f3, b\u1ea1n &#8220;l\u00f4i cu\u1ed1n&#8221; h\u1ecd b\u1eb1ng c\u00e1ch k\u1ec3 chuy\u1ec7n h\u1ea5p d\u1eabn v\u1ec1 l\u00fd do \u0111\u1eb1ng sau gi\u1ea3i ph\u00e1p c\u1ee7a b\u1ea1n. C\u00e2u chuy\u1ec7n \u0111\u1ee7 h\u1ea5p d\u1eabn s\u1ebd truy\u1ec1n t\u1ea3i th\u00f4ng tin theo c\u00e1ch k\u00edch th\u00edch s\u1ef1 t\u00f2 m\u00f2 v\u00e0 \u0111\u1ed3ng c\u1ea3m.<\/p>\n\n\n\n<p>\u0110\u1ec3 t\u1ea1o ra \u0111\u1ee7 s\u1ef1 ph\u1ea5n kh\u00edch \u0111\u1ec3 bu\u1ed9c h\u1ecd h\u00e0nh \u0111\u1ed9ng, b\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o m\u1ee9c \u0111\u1ed9 y\u00eau th\u00edch c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. B\u1ea1n c\u00e0ng ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a h\u1ecd, b\u1ea1n c\u00e0ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<p>M\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p t\u1ea1o s\u1ef1 quan t\u00e2m:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Cho th\u1ea5y c\u00e1c b\u01b0\u1edbc th\u1ef1c hi\u1ec7n r\u00f5 r\u00e0ng<\/li><li>Cho th\u1ea5y s\u1ef1 h\u1ed7 tr\u1ee3<\/li><li>Cho th\u1ea5y s\u1ef1 chuy\u00ean gia<\/li><li>\u0110\u01b0a th\u00eam th\u00f4ng tin v\u1ec1 l\u1ee3i \u00edch<\/li><li>\u0110\u01b0a th\u00eam c\u00e1c d\u1eef li\u1ec7u th\u00f4ng k\u00ea<\/li><li>\u0110\u01b0a th\u00eam nhi\u1ec1u \u0111\u1ecbnh d\u1ea1ng n\u1ed9i dung (infographics, chart, video, audio&#8230;)<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>N\u00ean:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Th\u1ec3 hi\u1ec7n s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/li><li>\u0110\u1ec1 xu\u1ea5t m\u1ed9t gi\u1ea3i ph\u00e1p cho m\u1ed9t v\u1ea5n \u0111\u1ec1 li\u00ean quan<\/li><li>S\u1eed d\u1ee5ng ng\u00f4n ng\u1eef c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Kh\u00f4ng n\u00ean:<\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Vi\u1ebft n\u1ed9i dung d\u00e0i d\u00f2ng v\u00e0 kh\u00f4ng li\u00ean quan<\/li><li>T\u1eadp trung v\u00e0o l\u1ee3i \u00edch c\u1ee7a doanh nghi\u1ec7p<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">D &#8211; Desire: T\u1ea1o s\u1ef1 ham mu\u1ed1n<\/h3>\n\n\n\n<p>Con ng\u01b0\u1eddi ch\u1ec9 mu\u1ed1n l\u00e0m \u0103n v\u1edbi nh\u1eefng ng\u01b0\u1eddi h\u1ecd bi\u1ebft, th\u00edch v\u00e0 tin t\u01b0\u1edfng. Hai giai \u0111o\u1ea1n \u0111\u1ea7u ti\u00ean c\u1ee7a m\u00f4 h\u00ecnh AIDA thi\u1ebft l\u1eadp 2 y\u1ebfu t\u1ed1 \u201cbi\u1ebft\u201d v\u00e0 \u201cth\u00edch\u201d, m\u1ee5c ti\u00eau c\u1ee7a giai \u0111o\u1ea1n n\u00e0y l\u00e0 thay \u0111\u1ed5i &#8220;T\u00f4i th\u00edch n\u00f3&#8221; th\u00e0nh &#8220;T\u00f4i mu\u1ed1n n\u00f3\u201d.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1eb1ng c\u00e1ch t\u1ea1o d\u1ef1ng ni\u1ec1m tin. H\u00e3y ti\u1ebfp t\u1ee5c cung c\u1ea5p n\u1ed9i dung cho h\u1ecd. \u0110\u1ea3m b\u1ea3o r\u1eb1ng h\u1ecd \u0111\u0103ng k\u00fd nh\u1eadn tin t\u1ee9c t\u1eeb b\u1ea1n, theo d\u00f5i b\u1ea1n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 t\u1ea3i xu\u1ed1ng c\u00e1c t\u00e0i li\u1ec7u b\u1ea1n cung c\u1ea5p.<\/p>\n\n\n\n<p>C\u00e0ng nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, h\u1ecd c\u00e0ng tin t\u01b0\u1edfng b\u1ea1n h\u01a1n, th\u00fac t\u1ef7 l\u1ec7 mua s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 cu\u1ed1i c\u00f9ng c\u00e0ng cao.<\/p>\n\n\n\n<p>M\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p t\u1ea1o s\u1ef1 ham mu\u1ed1n:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>T\u1ea1o ra s\u1ef1 gi\u1edbi h\u1ea1n (s\u1ed1 l\u01b0\u1ee3ng, th\u1eddi gian)<\/li><li>Cho th\u1ea5y h\u00ecnh \u1ea3nh tr\u01b0\u1edbc &#8211; sau khi h\u00e0nh \u0111\u1ed9ng<\/li><li>Cho th\u1ea5y b\u1eb1ng ch\u1ee9ng c\u1ee7a kh\u00e1ch h\u00e0ng kh\u00e1c<\/li><li>Suy ngh\u0129 v\u1ec1 ham mu\u1ed1n th\u1ecfa m\u00e3n nhu c\u1ea7u (theo 5 b\u1eadc thang nhu c\u1ea7u c\u1ee7a Maslow)<\/li><li>Cho h\u1ecd th\u1ea5y ph\u1ea7n th\u01b0\u1edfng<\/li><li>Cho h\u1ecd th\u1ea5y c\u00e1ch ng\u01b0\u1eddi kh\u00e1c th\u1ef1c hi\u1ec7n<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>N\u00ean:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>L\u00e0m n\u1ed5i b\u1eadt s\u1ef1 \u0111\u1ed9c \u0111\u00e1o c\u1ee7a b\u1ea1n<\/li><li>Tr\u00ecnh b\u00e0y c\u00e1c l\u1ee3i \u00edch t\u1eadp trung v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng<\/li><li>Th\u1ec3 hi\u1ec7n ki\u1ebfn \u200b\u200bth\u1ee9c chuy\u00ean m\u00f4n ho\u1eb7c \u0111\u1ed9 tin c\u1eady c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1c v\u00ed d\u1ee5<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Kh\u00f4ng n\u00ean:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Qu\u00ean \u0111\u1ec1 ngh\u1ecb c\u1ee7a b\u1ea1n<\/li><li>Qu\u1ea3ng c\u00e1o qu\u00e1 m\u1ee9c<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">A &#8211; Action: T\u1ea1o ra h\u00e0nh \u0111\u1ed9ng<\/h3>\n\n\n\n<p>Sau khi b\u1ea1n t\u1ea1o ra \u0111\u1ee7 khao kh\u00e1t \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh, h\u00e3y khi\u1ebfn kh\u00e1ch h\u00e0ng h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 hi\u1ec7n th\u1ef1c h\u00f3a n\u00f3. \u0110\u00e2y ch\u00ednh l\u00e0 m\u1ee5c \u0111\u00edch cu\u1ed1i c\u00f9ng v\u00e0 quan tr\u1ecdng nh\u1ea5t sau t\u1ea5t c\u1ea3 nh\u1eefng n\u1ed7 l\u1ef1c tr\u00ean. M\u1ee5c \u0111\u00edch c\u1ee7a giai \u0111o\u1ea1n n\u00e0y l\u00e0 h\u00e3y khi\u1ebfn h\u1ecd quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng, d\u00f9ng th\u1eed ho\u1eb7c \u0111\u0103ng k\u00fd d\u1ecbch v\u1ee5&#8230;<\/p>\n\n\n\n<p>Cho d\u00f9 &#8220;h\u00e0nh \u0111\u1ed9ng&#8221; b\u1ea1n mong ch\u1edd l\u00e0 g\u00ec, b\u1ea1n n\u00ean bu\u1ed9c h\u1ecd ph\u1ea3i h\u00e0nh \u0111\u00f4ng th\u00f4ng qua nh\u1eefng l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng c\u00f3 t\u00ednh khuy\u1ebfn kh\u00edch cao.<\/p>\n\n\n\n<p>M\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p t\u1ea1o ra h\u00e0nh \u0111\u1ed9ng:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>\u0110\u01b0a ra m\u1ed9t Offer h\u1ea5p d\u1eabn<\/li><li>S\u1eed d\u1ee5ng t\u1eeb ng\u1eef ki\u1ec3u ra l\u1ec7nh (\u0110\u0103ng k\u00fd ngay, t\u01b0 v\u1ea5n ngay, xem ngay &#8230;)<\/li><li>Cho h\u1ecd m\u1ed9t qu\u00e0 t\u1eb7ng kh\u00f4ng th\u1ec3 ch\u1ed1i t\u1eeb<\/li><li>T\u1ed1i gi\u1ea3n qu\u00e1 tr\u00ecnh \u0111\u0103ng k\u00fd<\/li><li>Lo\u1ea1i b\u1ecf th\u00f4ng tin nh\u1ea1y c\u1ea3m (th\u1ebb ng\u00e2n h\u00e0ng, &#8230;)<\/li><li>T\u1ea1o form \u0111\u0103ng k\u00fd ngay tr\u00ean trang (kh\u00f4ng c\u1ea7n chuy\u1ec3n trnag)<\/li><li>M\u1eddi ch\u00e0o m\u1ed9t n\u1ed9i dung h\u1ea5p d\u1eabn h\u01a1n<\/li><li>M\u1eddi ch\u00e0o m\u1ed9t n\u1ed9i dung ho\u00e0n thi\u1ec7n h\u01a1n<\/li><li>M\u1eddi ch\u00e0o m\u1ed9t n\u1ed9i dung b\u1ed5 sung kh\u00f4ng th\u1ec3 thay th\u1ebf<\/li><li>..<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>N\u00ean:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>L\u00e0m r\u00f5 c\u00e1c b\u01b0\u1edbc ti\u1ebfp theo<\/li><li>Gi\u1ea3m r\u00e0o c\u1ea3n h\u00e0nh \u0111\u1ed9ng<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Kh\u00f4ng n\u00ean:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>S\u1eed d\u1ee5ng ng\u00f4n ng\u1eef m\u01a1 h\u1ed3 v\u1ec1 nh\u1eefng g\u00ec b\u1ea1n mu\u1ed1n h\u1ecd l\u00e0m<\/li><li>C\u00f3 nhi\u1ec1u h\u00e0nh \u0111\u1ed9ng t\u00f9y ch\u1ecdn<\/li><li>\u00c9p bu\u1ed9c<\/li><\/ul>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img decoding=\"async\" width=\"1200\" height=\"1917\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Ung-Dung-AIDA-Model-Trong-Content-Marketing.png\" alt=\"\" class=\"wp-image-38472\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Ung-Dung-AIDA-Model-Trong-Content-Marketing.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Ung-Dung-AIDA-Model-Trong-Content-Marketing-188x300.png 188w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Ung-Dung-AIDA-Model-Trong-Content-Marketing-768x1227.png 768w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Ung-Dung-AIDA-Model-Trong-Content-Marketing-962x1536.png 962w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">\u1ee8ng d\u1ee5ng m\u00f4 h\u00ecnh AIDA trong content marketing<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Ung-Dung-AIDA-Model-Trong-Email-Marketing.png\" alt=\"\u1ee8ng d\u1ee5ng m\u00f4 h\u00ecnh AIDA trong email marketing\" class=\"wp-image-38474\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Ung-Dung-AIDA-Model-Trong-Email-Marketing.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Ung-Dung-AIDA-Model-Trong-Email-Marketing-300x200.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/12\/Ung-Dung-AIDA-Model-Trong-Email-Marketing-768x512.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\">\u1ee8ng d\u1ee5ng m\u00f4 h\u00ecnh AIDA trong email marketing<\/p>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/viet-bai-chuan-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Quy tr\u00ecnh vi\u1ebft b\u00e0i chu\u1ea9n SEO<\/strong><\/a><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/ke-hoach-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>K\u1ebf ho\u1ea1ch SEO m\u1eabu<\/strong><\/a><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/cach-lam-content-marketing-hieu-qua\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Chi\u1ebfn l\u01b0\u1ee3c content marketing<\/strong><\/a><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Chi\u1ebfn l\u01b0\u1ee3c email marketing<\/strong><\/a><\/li><\/ul>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">4. \u0110i\u1ec3m h\u1ea1n ch\u1ebf c\u1ee7a m\u00f4 h\u00ecnh AIDA<\/h2>\n\n\n\n<p>B\u00ean c\u1ea1nh nh\u1eefng \u01b0u th\u1ebf v\u01b0\u1ee3t tr\u1ed9i, m\u00f4 h\u00ecnh AIDA c\u0169ng c\u00f3 m\u1ed9t s\u1ed1 \u0111i\u1ec3m h\u1ea1n ch\u1ebf nh\u01b0 sau:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">4.1. AIDA kh\u00f4ng t\u00ednh \u0111\u1ebfn h\u00e0nh tr\u00ecnh ng\u01b0\u1eddi mua phi tuy\u1ebfn t\u00ednh<\/h3>\n\n\n\n<p>M\u00f4 h\u00ecnh AIDA c\u00f3 kh\u1ea3 n\u0103ng m\u00f4 t\u1ea3 quy tr\u00ecnh suy ngh\u0129 tuy\u1ebfn t\u00ednh v\u1edbi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng \u0111\u1ec1u tuy\u1ebfn t\u00ednh.<\/p>\n\n\n\n<p>M\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 th\u1ec3 th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m \u0111\u1ebfn m\u1ee9c cao nh\u1ea5t nh\u01b0ng cu\u1ed1i c\u00f9ng l\u1ea1i ch\u1ecdn m\u1ed9t gi\u1ea3i ph\u00e1p kh\u00e1c v\u00e0 h\u1ecd ch\u1ec9 quay l\u1ea1i nh\u00e0 cung c\u1ea5p ban \u0111\u1ea7u n\u1ebfu nhu c\u1ea7u c\u1ee7a h\u1ecd kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng.<\/p>\n\n\n\n<p>Th\u00f4ng th\u01b0\u1eddng, m\u1ed9t ng\u01b0\u1eddi c\u00f3 mong mu\u1ed1n v\u1ec1 m\u1ed9t gi\u1ea3i ph\u00e1p tr\u01b0\u1edbc khi nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c n\u00f3 v\u00e0 h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 t\u00ecm ra n\u00f3. V\u00ec v\u1eady, tr\u1ea3i nghi\u1ec7m Mong mu\u1ed1n v\u00e0 H\u00e0nh \u0111\u1ed9ng n\u00ean c\u00f3 tr\u01b0\u1edbc s\u1ef1 Ch\u00fa \u00fd v\u00e0 Quan t\u00e2m.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">4.2. AIDA kh\u00f4ng t\u00ednh \u0111\u1ebfn vi\u1ec7c mua h\u00e0ng nh\u1ea5t th\u1eddi v\u00e0 chu k\u1ef3 b\u00e1n h\u00e0ng ng\u1eafn<\/h3>\n\n\n\n<p>Ngo\u00e0i m\u1ed9t h\u00e0nh tr\u00ecnh phi tuy\u1ebfn t\u00ednh, m\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 th\u1ec3 \u0111i qua 4 giai \u0111o\u1ea1n c\u1ee7a AIDA c\u00f9ng l\u00fac khi c\u00f3 nhu c\u1ea7u mua kh\u1ea9n c\u1ea5p.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">4.3. ADIA ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea7n nh\u1ecf c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c kinh doanh t\u1ed5ng th\u1ec3<\/h3>\n\n\n\n<p>M\u00f4 h\u00ecnh AIDA gi\u1edbi h\u1ea1n cho nh\u1eefng l\u1ea7n mua h\u00e0ng \u0111\u1ea7u ti\u00ean. M\u1ed9t s\u1ed1 t\u1ed5 ch\u1ee9c c\u1ed1 g\u1eafng \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a h\u1ecd qua c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb nh\u01b0 AIDA, nh\u01b0ng \u0111\u00e2y l\u00e0 m\u1ed9t sai l\u1ea7m. C\u00e1c k\u00eanh l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m \u0111\u1ea7u ra khi h\u1ecd ph\u1ea3i l\u00e0 trung t\u00e2m c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng. X\u00e9t cho c\u00f9ng, vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i s\u1ebd d\u1ec5 d\u00e0ng h\u01a1n l\u00e0 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi. N\u1ebfu l\u00e0m kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng, b\u1ea1n c\u00f3 th\u1ec3 s\u1ebd \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u, t\u1ea1o ra nhi\u1ec1u s\u1ef1 ch\u00fa \u00fd, quan t\u00e2m h\u01a1n.<\/p>\n\n\n\n<p>AIDA kh\u00f4ng th\u00edch h\u1ee3p v\u1edbi \u0111i\u1ec1u n\u00e0y. Thay v\u00e0o \u0111\u00f3, m\u00f4 h\u00ecnh flywheel l\u1ea1i th\u00edch h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c kinh doanh t\u1ed5ng th\u1ec3 h\u01a1n.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">4.4. Kh\u00f4ng hi\u1ec7u qu\u1ea3 n\u1ebfu ch\u1ec9 t\u1eadp trung v\u00e0o m\u1ed9t y\u1ebfu t\u1ed1 AIDA cho chi\u1ebfn thu\u1eadt Marketing<\/h3>\n\n\n\n<p>Ngay c\u1ea3 khi s\u1eed d\u1ee5ng k\u00eanh cho m\u1ed9t kh\u00eda c\u1ea1nh c\u1ee7a doanh nghi\u1ec7p thay v\u00ec m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3, b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng r\u01a1i v\u00e0o b\u1eaby ph\u00e2n \u0111o\u1ea1n 4 y\u1ebfu t\u1ed1 c\u1ee7a AIDA v\u00e0 \u00e1p d\u1ee5ng t\u1eebng y\u1ebfu t\u1ed1 cho m\u1ed7i chi\u1ebfn thu\u1eadt trong Marketing.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5: B\u1ea1n ngh\u0129, &#8220;B\u00e0i \u0111\u0103ng tr\u00ean blog n\u00e0y l\u00e0 \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a h\u1ecd&#8221; v\u00e0 ch\u1ec9 t\u1eadp trung v\u00e0o n\u00f3. Tuy nhi\u00ean, b\u00e0i \u0111\u0103ng l\u00fd t\u01b0\u1edfng tr\u00ean blog ph\u1ea3i thu h\u00fat s\u1ef1 nh\u1eadn bi\u1ebft v\u00e0 t\u1ea1o ra s\u1ef1 quan t\u00e2m, \u00edt nh\u1ea5t l\u00e0 ph\u1ea3i khi\u1ebfn h\u1ecd th\u1ef1c hi\u1ec7n m\u1ed9t s\u1ed1 h\u00e0nh \u0111\u1ed9ng tr\u01b0\u1edbc khi h\u1ecd r\u1eddi kh\u1ecfi trang web c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>N\u00f3i c\u00e1ch kh\u00e1c, marketing ph\u1ea3i c\u00f3 kh\u1ea3 n\u0103ng xoay v\u00f2ng m\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng qua nhi\u1ec1u giai \u0111o\u1ea1n c\u1ee7a AIDA. V\u00ed d\u1ee5: m\u1ed9t qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y nhanh qua 3 ho\u1eb7c 4 giai \u0111o\u1ea1n c\u1ee7a AIDA v\u00e0 khi\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u00e0nh \u0111\u1ed9ng ngay.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">4.5. AIDA qu\u00e1 \u0111\u01a1n gi\u1ea3n<\/h3>\n\n\n\n<p>AIDA c\u00f3 th\u1ec3 \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 trong vi\u1ec7c h\u00ecnh th\u00e0nh qu\u00e1 tr\u00ecnh mua h\u00e0ng trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng khi h\u1ecd ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi m\u1ed9t qu\u1ea3ng c\u00e1o ho\u1eb7c m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 ti\u1ebfp th\u1ecb. Tuy nhi\u00ean, AIDA l\u1ea1i \u0111\u01b0\u1ee3c cho l\u00e0 qu\u00e1 \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 m\u00f4 t\u1ea3 h\u00e0nh tr\u00ecnh mua h\u00e0ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1edbi quy\u1ebft \u0111\u1ecbnh ph\u1ea3i tr\u1ea3i qua nhi\u1ec1u t\u00ednh to\u00e1n, xem x\u00e9t khi ng\u01b0\u1eddi d\u00f9ng c\u1ea7n th\u00eam th\u1eddi gian, c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u, so s\u00e1nh s\u1ea3n ph\u1ea9m,&#8230;<\/p>\n\n\n\n<p>\u0110\u1ecdc th\u00eam v\u1ec1 c\u00e1c m\u00f4 h\u00ecnh h\u1eefu \u00edch trong marketing v\u00e0 branding:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/quan-tri-dieu-hanh\/mo-hinh-kinh-doanh-canvas\/\"><strong>Business Canvas Model<\/strong><\/a><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/lean-canvas-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Lean Canvas<\/strong><\/a><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/5-ap-luc-canh-tranh-cua-michael-porter\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>5 \u00c1p l\u1ef1c c\u1ea1nh tranh c\u1ee7a Michael Porter<\/strong><\/a><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/xay-dung-thuong-hieu\/lua-chon-mo-hinh-thuong-hieu-cho-doanh-nghiep\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>M\u00f4 h\u00ecnh th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/quan-tri-dieu-hanh\/hieu-ve-mo-hinh-kinh-doanh-tu-a-z-truoc-khi-bat-tay-khoi-nghiep\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>M\u00f4 h\u00ecnh kinh doanh<\/strong><\/a><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/xay-dung-thuong-hieu\/tat-tan-tat-ve-mo-hinh-tai-san-thuong-hieu-cua-david-aaker-va-cach-ung-dung\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>M\u00f4 h\u00ecnh t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/la-ban-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>La b\u00e0n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li><\/ul>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>B\u1ea5t ch\u1ea5p nh\u1eefng h\u1ea1n ch\u1ebf c\u1ee7a ch\u00fang, <strong>AIDA Model<\/strong> v\u1eabn \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn \u0111\u1ec3 d\u1eabn d\u1eaft \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau ho\u00e0n th\u00e0nh h\u00e0nh tr\u00ecnh mua h\u00e0ng. Cu\u1ed1i c\u00f9ng l\u00e0 th\u00fac \u0111\u1ea9y h\u1ecd h\u00e0nh \u0111\u1ed9ng. N\u1ebfu b\u1ea1n \u1ee9ng d\u1ee5ng AIDA linh ho\u1ea1t, b\u1ea1n s\u1ebd th\u1ea5y ho\u1ea1t \u0111\u00f4ng marketing v\u00e0 truy\u1ec1n th\u00f4ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n \u0111\u00e1ng k\u1ec3.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Sao Kim t\u1ea1i:<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Blog Sao Kim<\/strong><\/a>,&nbsp;<a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>C\u1ea9m Nang Sao Kim<\/strong><\/a>&nbsp;<\/p>\n\n\n\n<p><strong>Facebook:<\/strong>&nbsp;<a href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p><strong>Case study Behance<\/strong>:&nbsp;<a href=\"https:\/\/www.behance.net\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p>#SaoKim #SaoKimBranding&nbsp;#AIDA #AIDAModel #MoHinhAIDA<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>AIDA Model l\u00e0 m\u00f4 h\u00ecnh \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng r\u1ea5t ph\u1ed5 bi\u1ebfn trong marketing v\u00e0 truy\u1ec1n th\u00f4ng, th\u1eadm ch\u00ed c\u1ea3 trong vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m s\u1ed1. Xem ngay c\u00e1ch \u1ee9ng d\u1ee5ng<\/p>\n","protected":false},"author":37,"featured_media":38469,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195],"tags":[],"class_list":["post-38460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cam-nang"],"acf":[],"views":2105,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/38460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=38460"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/38460\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/38469"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=38460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=38460"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=38460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}