{"id":38486,"date":"2023-01-10T11:18:11","date_gmt":"2023-01-10T04:18:11","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=38486"},"modified":"2023-01-10T11:24:04","modified_gmt":"2023-01-10T04:24:04","slug":"content-marketing-b2b","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/content-marketing-b2b\/","title":{"rendered":"Content Marketing B2B: Chi\u1ebfn l\u01b0\u1ee3c + Chi\u1ebfn thu\u1eadt"},"content":{"rendered":"\n<p><em>H\u01b0\u1edbng d\u1eabn thi\u1ebft l\u1eadp <strong>chi\u1ebfn l\u01b0\u1ee3c Content Marketing B2B<\/strong> v\u00e0 v\u00ed d\u1ee5 20 chi\u1ebfn thu\u1eadt content marketing B2B c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng ngay cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/em><\/p>\n\n\n\n<p>Trong \u0111\u00f3, ph\u1ea3i cho \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau th\u1ea5y \u0111\u01b0\u1ee3c doanh nghi\u1ec7p c\u00f3 kh\u1ea3 n\u0103ng gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd theo c\u00e1ch t\u1ed1t nh\u1ea5t. T\u1eeb \u0111\u00f3 kh\u01a1i g\u1ee3i mong mu\u1ed1n t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n v\u00e0 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng\/ \u0111\u1ed1i t\u00e1c.<\/p>\n\n\n\n<p>Content marketing l\u00e0 ph\u01b0\u01a1ng th\u1ee9c marketing v\u00f4 c\u00f9ng quan tr\u1ecdng b\u1edfi c\u00f3 th\u1ec3 \u0111em l\u1ea1i l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng b\u1ec1n v\u1eefng v\u1edbi m\u1ee9c chi ph\u00ed th\u1ea5p, gi\u00fap b\u1ea1n n\u1ed5i b\u1eadt h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n\n\n\n<p>M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c content marketing chu\u1ea9n c\u1ea7n b\u1eaft \u0111\u1ea7u v\u1edbi s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u r\u1ed9ng v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"625\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Chien-Luoc-Content-Marketing-B2B-1.jpg\" alt=\"Chi\u1ebfn l\u01b0\u1ee3c Content Marketing B2B\" class=\"wp-image-38773\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Chien-Luoc-Content-Marketing-B2B-1.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Chien-Luoc-Content-Marketing-B2B-1-300x156.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Chien-Luoc-Content-Marketing-B2B-1-768x400.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y, ch\u00fang t\u00f4i s\u1ebd ch\u1ec9 ra 5 b\u01b0\u1edbc \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Content Marketing B2B. Ngo\u00e0i ra, ch\u00fang t\u00f4i s\u1ebd gi\u1edbi thi\u1ec7u th\u00eam 20 c\u00e1ch \u0111\u1ed9c \u0111\u00e1o khi x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Content Marketing B2B cho b\u1ea1n tham kh\u1ea3o.<\/p>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">1. Content Marketing B2B l\u00e0 g\u00ec?<\/h2>\n\n\n\n<p>Content Marketing B2B l\u00e0 ph\u01b0\u01a1ng th\u1ee9c ti\u1ebfp th\u1ecb n\u1ed9i dung, trong \u0111\u00f3 xoay quanh vi\u1ec7c ph\u00e2n ph\u1ed1i n\u1ed9i dung \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau l\u00e0 doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c, \u0111\u01a1n v\u1ecb kinh doanh.<\/p>\n\n\n\n<p>C\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t r\u00f5 r\u1ec7t gi\u1eefa chi\u1ebfn l\u01b0\u1ee3c B2B Content Marketing v\u00e0 B2C Content Marketing:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table class=\"has-fixed-layout\"><thead><tr><th class=\"has-text-align-left\" data-align=\"left\"><\/th><th class=\"has-text-align-left\" data-align=\"left\">Content Marketing B2B<\/th><th class=\"has-text-align-left\" data-align=\"left\">Content Marketing B2C<\/th><\/tr><\/thead><tbody><tr><td class=\"has-text-align-left\" data-align=\"left\">Lo\u1ea1i n\u1ed9i dung ph\u1ed5 bi\u1ebfn<\/td><td class=\"has-text-align-left\" data-align=\"left\">N\u1ed9i dung \u0111a d\u1ea1ng, chuy\u00ean m\u00f4n, gi\u1ea3i ph\u00e1p<\/td><td class=\"has-text-align-left\" data-align=\"left\">N\u1ed9i dung d\u1ec5 hi\u1ec3u, gi\u1ea3i tr\u00ed, truy\u1ec1n c\u1ea3m h\u1ee9ng<\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">M\u1ee5c \u0111\u00edch ch\u00ednh<\/td><td class=\"has-text-align-left\" data-align=\"left\">T\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, gi\u00e1o d\u1ee5c kh\u00e1ch h\u00e0ng, x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 nh\u1eadn th\u1ee9c chuy\u00ean m\u00f4n b\u1eaft ngu\u1ed3n t\u1eeb s\u1ef1 \u0111\u1ed3ng c\u1ea3m trong kinh doanh.<\/td><td class=\"has-text-align-left\" data-align=\"left\">T\u0103ng kh\u1ea3 n\u0103ng ghi nh\u1edb th\u01b0\u01a1ng hi\u1ec7u, x\u00e2y d\u1ef1ng li\u00ean k\u1ebft c\u1ea3m x\u00fac v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-black-color has-text-color wp-block-heading\">2. K\u00eanh tri\u1ec3n khai Content Marketing B2B<\/h2>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Chien-Luoc-Content-Marketing-B2B-Channels.png\" alt=\"C\u00e1c k\u00eanh tri\u1ec3n khai content marketing\" class=\"wp-image-38789\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Chien-Luoc-Content-Marketing-B2B-Channels.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Chien-Luoc-Content-Marketing-B2B-Channels-300x200.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Chien-Luoc-Content-Marketing-B2B-Channels-768x512.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption>C\u00e1c k\u00eanh tri\u1ec3n khai content marketing<\/figcaption><\/figure>\n\n\n\n<p>Ph\u00e2n ph\u1ed1i n\u1ed9i dung l\u00e0 m\u1ed9t tr\u1ee5 c\u1ed9t c\u1ee7a trong chi\u1ebfn l\u01b0\u1ee3c content marketing. N\u1ed9i dung doanh nghi\u1ec7p t\u1ea1o ra c\u1ea7n \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 ba k\u00eanh ph\u00e2n ph\u1ed1i ch\u00ednh c\u1ee7a content marketing b2b:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">2.1. Owned Channels<\/h3>\n\n\n\n<p>Owned Channels l\u00e0 k\u00eanh truy\u1ec1n th\u00f4ng doanh nghi\u1ec7p to\u00e0n quy\u1ec1n ki\u1ec3m so\u00e1t, bao g\u1ed3m:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Website<\/strong>: Website ch\u00ednh th\u1ee9c, trang v\u1ec7 tinh, blog<\/li><li><strong>Mobile App<\/strong>: \u1ee8ng d\u1ee5ng di \u0111\u1ed9ng do doanh nghi\u1ec7p ph\u00e1t h\u00e0nh<\/li><li><strong>Email Marketing<\/strong>: H\u1ec7 th\u1ed1ng email marketing, g\u1eedi email ti\u1ebfp th\u1ecb \u0111\u1ebfn ng\u01b0\u1eddi \u0111\u0103ng k\u00fd<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e6efff\"><em>Xem ngay d\u1ecbch v\u1ee5 <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/thiet-ke-website\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>thi\u1ebft k\u1ebf website doanh nghi\u1ec7p<\/strong><\/a> c\u1ee7a Sao Kim, website mang \u0111\u1eadm d\u1ea5u \u1ea5n th\u01b0\u01a1ng hi\u1ec7u, h\u1ed7 tr\u1ee3 t\u1ed1i \u0111a ho\u1ea1t \u0111\u1ed9ng branding, marketing.<\/em><\/p>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">2.2. Paid Channels<\/h3>\n\n\n\n<p>Paid Channels l\u00e0 k\u00eanh ph\u00e2n ph\u1ed1i cho ph\u00e9p c\u00e1c doanh nghi\u1ec7p tr\u1ea3 ph\u00ed \u0111\u1ec3 ph\u00e2n ph\u1ed1i n\u1ed9i dung ch\u1ee7 \u0111\u1ed9ng \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n<p>C\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i tr\u1ea3 ph\u00ed ch\u1ee7 y\u1ebfu s\u1eed d\u1ee5ng 2 ph\u01b0\u01a1ng th\u1ee9c t\u00ednh ph\u00ed:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>CPC (Cost per click): Tr\u1ea3 ti\u1ec1n cho m\u1ed7i l\u01b0\u1ee3t click<\/li><li>CPM (Cost per 1000 impressions): Tr\u1ea3 ti\u1ec1n cho m\u1ed7i 1000 l\u1ea7n hi\u1ec3n th\u1ecb<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>K\u00eanh truy\u1ec1n th\u00f4ng tr\u1ea3 ph\u00ed c\u00f3 th\u1ec3 bao g\u1ed3m:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>SEM<\/strong>: C\u00e1c k\u00eanh Search Engine Marketing nh\u01b0 Google, C\u1ed1c C\u1ed1c cho ph\u00e9p qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm tr\u00ean n\u1ec1n t\u1ea3ng c\u1ee7a h\u1ecd<\/li><li><strong>Display Ads<\/strong>: C\u00e1c k\u00eanh cho ph\u00e9p \u0111\u1eb7t qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb tr\u00ean c\u00e1c trang web, \u1ee9ng d\u1ee5ng kh\u00e1c (V\u00ed d\u1ee5: Google Display Network, Google AdMob, Admicro&#8230;)<\/li><li><strong>Sociol Media Ads<\/strong>: Tr\u1ea3 ph\u00ed \u0111\u1ec3 qu\u1ea3ng b\u00e1 n\u1ed9i dung tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i<\/li><li><strong>Native Ads<\/strong>: Qu\u1ea3ng c\u00e1o th\u00f4ng qua m\u1ea1ng qu\u1ea3ng c\u00e1o nh\u01b0ng \u0111\u1ecbnh d\u1ea1ng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf gi\u1ed1ng n\u1ed9i dung nguy\u00ean b\u1ea3n c\u1ee7a trang hi\u1ec3n th\u1ecb.<\/li><li><strong>Influencer<\/strong>: Tr\u1ea3 ph\u00ed cho ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ec3 h\u1ecd gi\u1edbi thi\u1ec7u, chia s\u1ebb n\u1ed9i dung<\/li><li><strong>SMS Brand<\/strong>: Tr\u1ea3 ph\u00ed \u0111\u1ec3 g\u1eedi tin nh\u1eafn v\u0103n b\u1ea3n \u0111\u1ebfn s\u1ed1 \u0111i\u1ec7n tho\u1ea1i kh\u00e1ch h\u00e0ng<\/li><li><strong>Radio\/ Podcast<\/strong>: Tr\u1ea3 ph\u00ed \u0111\u1ec3 cung c\u1ea5p n\u1ed9i dung tr\u00ean Radio\/ Podcast<\/li><li>&#8230;<\/li><\/ul>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">2.3. Earned &amp; Shared Channels<\/h3>\n\n\n\n<p>Earned &amp; Shared Channels l\u00e0 c\u00e1c k\u00eanh kh\u00f4ng thu\u1ed9c s\u1edf h\u1eefu c\u1ee7a doanh nghi\u1ec7p nh\u01b0ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u01b0\u1ee3c mi\u1ec5n ph\u00ed gi\u00fap chia s\u1ebb, \u0111\u01b0a n\u1ed9i dung \u0111\u1ebfn v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, c\u00f3 th\u1ec3 bao g\u1ed3m:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Social<\/strong>: Facebook, Youtube, Tiktok, Zalo, Linkedin, Instagram, Twitter&#8230;<\/li><li>Doanh nghi\u1ec7p h\u1ee3p t\u00e1c<\/li><\/ul>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">3. 5 B\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Content Marketing B2B t\u1ed5ng th\u1ec3<\/h2>\n\n\n\n<p>M\u1ed7i doanh nghi\u1ec7p B2B l\u1ea1i c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Content Marketing kh\u00e1c nhau ph\u1ee5 thu\u1ed9c v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau m\u00e0 h\u1ecd nh\u1eafm t\u1edbi. N\u1ebfu b\u1ea1n c\u00f3 nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau ho\u1eb7c d\u1ecbch v\u1ee5 kh\u00e1c nhau th\u00ec qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c s\u1ebd ph\u1ee9c t\u1ea1p v\u00e0 c\u1ea7n th\u1ef1c hi\u1ec7n l\u1eb7p l\u1ea1i theo c\u00e1c b\u01b0\u1edbc sau:<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">B\u01b0\u1edbc 1: Th\u1ea5u hi\u1ec3u \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/h3>\n\n\n\n<p>C\u00f3 nh\u1eefng \u0111i\u1ec1u kh\u00f4ng ai hi\u1ec3u r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau b\u1eb1ng ch\u00ednh b\u1ea1n. Tuy nhi\u00ean, \u0111\u1ec3 th\u1ef1c s\u1ef1 ch\u1ee9ng minh c\u00e1c hi\u1ec3u bi\u1ebft \u0111\u00f3 l\u00e0 \u0111\u00fang v\u00e0 c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng hi\u1ec7u qu\u1ea3, h\u01b0\u1edbng t\u1edbi t\u0103ng tr\u01b0\u1edfng kinh doanh th\u00ec b\u1ea1n c\u1ea7n th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng.<\/p>\n\n\n\n<p>C\u00f3 r\u1ea5t nhi\u1ec1u ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng, trong \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Ph\u1ecfng v\u1ea5n kh\u00e1ch h\u00e0ng<\/li><li>Kh\u1ea3o s\u00e1t<\/li><li>Focus group<\/li><li>S\u1eed d\u1ee5ng b\u00e1o c\u00e1o c\u1ee7a c\u00e1c c\u01a1 quan chuy\u00ean nghi\u00ean c\u1ee9u d\u1eef li\u1ec7u<\/li><\/ul>\n\n\n\n<p>V\u00e0 quan tr\u1ecdng, th\u1ea5u hi\u1ec3u h\u00e0nh tr\u00ecnh mua h\u00e0ng c\u1ee7a h\u1ecd \u0111\u1ec3 c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp nh\u1eefng n\u1ed9i dung th\u00fac \u0111\u1ea9y h\u1ecd qua t\u1eebng c\u1ea5p \u0111\u1ed9. Ho\u1eb7c \u0111\u01a1n gi\u1ea3n, bi\u1ebft c\u00e1ch ph\u00e2n ph\u1ed1i n\u1ed9i dung n\u1ed9i dung t\u1ea1i t\u1eebng \u0111i\u1ec3m ch\u1ea1m.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/chan-dung-khach-hang-muc-tieu.png\" alt=\"Ch\u00e2n dung kh\u00e1ch h\u00e0ng\" class=\"wp-image-6827\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/chan-dung-khach-hang-muc-tieu.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/chan-dung-khach-hang-muc-tieu-300x157.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/07\/chan-dung-khach-hang-muc-tieu-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption>V\u00ed d\u1ee5 b\u1ea3n ch\u00e2n dung kh\u00e1ch h\u00e0ng (Buyer Persona)<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"798\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/Vi-Du-Ban-Do-Hanh-Trinh-Khach-Hang-Loai-Current-Stage-Cho-Doanh-Nghiep-B2C.jpg\" alt=\"V\u00ed d\u1ee5 b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng\" class=\"wp-image-31289\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/Vi-Du-Ban-Do-Hanh-Trinh-Khach-Hang-Loai-Current-Stage-Cho-Doanh-Nghiep-B2C.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/Vi-Du-Ban-Do-Hanh-Trinh-Khach-Hang-Loai-Current-Stage-Cho-Doanh-Nghiep-B2C-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/06\/Vi-Du-Ban-Do-Hanh-Trinh-Khach-Hang-Loai-Current-Stage-Cho-Doanh-Nghiep-B2C-768x511.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption>V\u00ed d\u1ee5 b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/figcaption><\/figure>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/hanh-trinh-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/strong><\/a><\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">B\u01b0\u1edbc 2: L\u1ef1a ch\u1ecdn c\u00e1c \u0111\u1ecbnh d\u1ea1ng v\u00e0 k\u00eanh ph\u00e2n ph\u1ed1i<\/h3>\n\n\n\n<p>Vi\u1ec7c ti\u1ebfp theo b\u1ea1n s\u1ebd ph\u1ea3i th\u1ef1c hi\u1ec7n \u0111\u00f3 l\u00e0 ch\u1ecdn \u0111\u1ecbnh d\u1ea1ng v\u00e0 c\u00e1c k\u00eanh ch\u00ednh \u0111\u1ec3 ph\u00e2n ph\u1ed1i n\u1ed9i dung. L\u00e0 m\u1ed9t c\u00f4ng ty B2B, SEO c\u00f3 th\u1ec3 s\u1ebd l\u00e0 m\u1ed9t k\u00eanh ti\u1ec1m n\u0103ng d\u00e0nh cho b\u1ea1n b\u1edfi ch\u00fang c\u00f3 chi ph\u00ed th\u1ea5p. T\u00f9y thu\u1ed9c v\u00e0o kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 mu\u1ed1n t\u1ea1o video ho\u1eb7c podcast.<\/p>\n\n\n\n<p>B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 ch\u1ecdn m\u1ea1ng x\u00e3 h\u1ed9i Facebook ho\u1eb7c Youtube. Trong khi \u0111\u00f3 c\u00f3 kh\u00e1 nhi\u1ec1u c\u00f4ng ty B2B ph\u00f9 h\u1ee3p v\u1edbi n\u1ec1n t\u1ea3ng LinkedIn h\u01a1n.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">B\u01b0\u1edbc 3: X\u00e1c \u0111\u1ecbnh tr\u1ee5 c\u1ed9t n\u1ed9i dung<\/h3>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Thiet-Lap-Tru-Cot-Noi-Dung-Cho-Chien-Luoc-Content-Marketing-B2B.png\" alt=\"Thi\u1ebft l\u1eadp tr\u1ee5 c\u1ed9t n\u1ed9i dung cho chi\u1ebfn l\u01b0\u1ee3c content marketing B2B\" class=\"wp-image-38780\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Thiet-Lap-Tru-Cot-Noi-Dung-Cho-Chien-Luoc-Content-Marketing-B2B.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Thiet-Lap-Tru-Cot-Noi-Dung-Cho-Chien-Luoc-Content-Marketing-B2B-300x200.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Thiet-Lap-Tru-Cot-Noi-Dung-Cho-Chien-Luoc-Content-Marketing-B2B-768x512.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption>V\u00ed d\u1ee5 Thi\u1ebft l\u1eadp tr\u1ee5 c\u1ed9t n\u1ed9i dung cho chi\u1ebfn l\u01b0\u1ee3c content marketing b2b<\/figcaption><\/figure>\n\n\n\n<p>M\u1ed9t khi b\u1ea1n hi\u1ec3u r\u00f5 r\u00e0ng v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng ch\u1ee7 \u0111\u1ec1 c\u00f3 \u00fd ngh\u0129a v\u1edbi h\u1ecd. C\u00e1c lo\u1ea1i ch\u1ee7 \u0111\u1ec1 t\u1ea1o ra c\u00e1c tr\u1ee5 c\u1ed9t n\u1ed9i dung, gi\u00fap \u0111\u1ecbnh h\u00ecnh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 thu h\u00fat nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5, b\u1ea1n l\u00e0 doanh nghi\u1ec7p Head Hunter, b\u1ea1n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn tr\u1ee5 c\u1ed9t n\u1ed9i dung:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>30% n\u1ed9i dung v\u1ec1 v\u0103n h\u00f3a doanh nghi\u1ec7p<\/li><li>30% n\u1ed9i dung v\u1ec1 t\u00ecnh hu\u00f3ng h\u00e0i h\u01b0\u1edbc, vui v\u1ebb trong m\u00f4i tr\u01b0\u1eddng doanh nghi\u1ec7p<\/li><li>20% n\u1ed9i dung ki\u1ebfn th\u1ee9c, k\u1ef9 n\u0103ng ph\u1ee5c v\u1ee5 c\u00f4ng vi\u1ec7c<\/li><li>20% n\u1ed9i dung tuy\u1ec3n d\u1ee5ng<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">B\u01b0\u1edbc 4: H\u1ec7 th\u1ed1ng h\u00f3a quy tr\u00ecnh s\u1ea3n xu\u1ea5t n\u1ed9i dung c\u1ee7a b\u1ea1n<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"1235\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/08\/quy-trinh-viet-bai-chuan-seo-cua-sao-kim.jpg\" alt=\"Quy tr\u00ecnh vi\u1ebft b\u00e0i chu\u1ea9n SEO\" class=\"wp-image-7262\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/08\/quy-trinh-viet-bai-chuan-seo-cua-sao-kim.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/08\/quy-trinh-viet-bai-chuan-seo-cua-sao-kim-291x300.jpg 291w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2021\/08\/quy-trinh-viet-bai-chuan-seo-cua-sao-kim-768x790.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption>V\u00ed d\u1ee5 quy tr\u00ecnh vi\u1ebft b\u00e0i chu\u1ea9n SEO<\/figcaption><\/figure>\n\n\n\n<p>Quy tr\u00ecnh s\u1ea3n xu\u1ea5t n\u1ed9i dung c\u0169ng quan tr\u1ecdng t\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u00e1c k\u00eanh v\u00e0 ch\u1ee7 \u0111\u1ec1 c\u1ee7a b\u1ea1n. Ch\u00fang \u0111\u01b0\u1ee3c xem nh\u01b0 l\u00e0 b\u1ed9 m\u00e1y v\u1eadn h\u00e0nh \u0111\u1ec3 n\u1ed9i dung c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c \u0111\u1ebfn v\u1edbi kh\u00e1n gi\u00e1 m\u1ed9t c\u00e1ch t\u1ed1i \u01b0u nh\u1ea5t.&nbsp;<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 ho\u1ea1ch \u0111\u1ecbnh r\u00f5 r\u00e0ng:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Quy tr\u00ecnh vi\u1ebft b\u00e0i<\/li><li>Quy tr\u00ecnh ki\u1ec3m duy\u1ec7t b\u00e0i vi\u1ebft<\/li><li>Quy tr\u00ecnh \u0111\u0103ng t\u1ea3i b\u00e0i vi\u1ebft<\/li><li>Quy tr\u00ecnh x\u1eed l\u00fd s\u1ef1 c\u1ed1 sau \u0111\u0103ng t\u1ea3i<\/li><\/ul>\n\n\n\n<p>Quy tr\u00ecnh ch\u00ednh l\u00e0 \u0111i\u1ec3m c\u1ed1t l\u00f5i d\u1eabn t\u1edbi k\u1ebft qu\u1ea3 m\u00e0 m\u1ed7i nh\u00e0 qu\u1ea3n l\u00fd ph\u1ea3i n\u1eafm r\u00f5. Quy tr\u00ecnh gi\u00fap nh\u00e2n vi\u00ean content m\u1edbi nhanh ch\u00f3ng h\u1ed9i nh\u1eadp v\u00e0 s\u1ea3n xu\u1ea5t n\u1ed9i dung \u0111\u1ea1t ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/aida-model\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>M\u00f4 h\u00ecnh AIDA<\/strong><\/a> \u0111\u1ec3 bi\u1ebft c\u00e1c s\u00e1ng t\u1ea1o n\u1ed9i dung t\u0103ng chuy\u1ec3n \u0111\u1ed5i.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-black-color has-text-color wp-block-heading\">B\u01b0\u1edbc 5: \u0110o l\u01b0\u1eddng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 vi m\u00f4<\/h3>\n\n\n\n<p>\u0110\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c, c\u0169ng nh\u01b0 \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 content marketing, b\u1ea1n c\u1ea7n d\u1ef1a tr\u00ean d\u1eef li\u1ec7u v\u00e0 thi\u1ebft l\u1eadp \u0111o l\u01b0\u1eddng. M\u1ed7i n\u1ec1n t\u1ea3ng c\u00f3 m\u1ed9t b\u1ed9 ch\u1ec9 s\u1ed1 kh\u00f4ng gi\u1ed1ng nhau, sau \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng ch\u00ednh b\u1ea1n c\u1ea7n quan t\u00e2m:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>S\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea hi\u1ec7n t\u1ea1i:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>T\u1ed5ng s\u1ed1 l\u1ea7n ti\u1ebfp c\u1eadn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a c\u00e1c b\u00e0i \u0111\u0103ng g\u1ea7n \u0111\u00e2y<\/li><li>T\u1ed5ng s\u1ed1 l\u01b0\u1ee3t xem c\u1ee7a c\u00e1c b\u00e0i \u0111\u0103ng g\u1ea7n \u0111\u00e2y<\/li><li>T\u1ed5ng s\u1ed1 chuy\u1ec3n \u0111\u1ed5i cho c\u00e1c b\u00e0i \u0111\u0103ng g\u1ea7n \u0111\u00e2y (ng\u01b0\u1eddi \u0111\u0103ng k\u00fd email, \u0111\u0103ng k\u00fd d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed, mua h\u00e0ng, v.v.)<\/li><li>S\u1ed1 l\u01b0\u1ee3t chia s\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a c\u00e1c b\u00e0i \u0111\u0103ng g\u1ea7n \u0111\u00e2y<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>\u0110i\u1ec3m chu\u1ea9n v\u00e0 xu h\u01b0\u1edbng:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>S\u1ef1 thay \u0111\u1ed5i v\u1ec1 th\u1eddi gian \u0111\u1ecdc so v\u1edbi tr\u01b0\u1edbc \u0111\u00f3.<\/li><li>S\u1ef1 thay \u0111\u1ed5i v\u1ec1 t\u1ef7 l\u1ec7 tho\u00e1t so v\u1edbi kho\u1ea3ng th\u1eddi gian tr\u01b0\u1edbc \u0111\u00f3<\/li><li>S\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111\u0103ng k\u00fd email \u0111ang ho\u1ea1t \u0111\u1ed9ng so v\u1edbi kho\u1ea3ng th\u1eddi gian tr\u01b0\u1edbc \u0111\u00f3<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>N\u1ed9i dung c\u00f3 hi\u1ec7u su\u1ea5t cao nh\u1ea5t:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Top 20 b\u00e0i \u0111\u0103ng c\u00f3 l\u01b0\u1ee3t xem cao nh\u1ea5t<\/li><li>Top 20 b\u00e0i vi\u1ebft c\u00f3 th\u1eddi gian \u0111\u1ecdc cao nh\u1ea5t<\/li><li>Top 20 b\u00e0i \u0111\u0103ng c\u00f3 l\u01b0\u1ee3ng chuy\u1ec3n \u0111\u1ed5i cao nh\u1ea5t (ng\u01b0\u1eddi \u0111\u0103ng k\u00fd email, \u0111\u0103ng k\u00fd d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed, mua h\u00e0ng, v.v.)<\/li><\/ul>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>H\u00e3y s\u1eed d\u1ee5ng nh\u1eefng s\u1ed1 li\u1ec7u n\u00e0y \u0111\u1ec3 t\u00f9y ch\u1ec9nh cho chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p><strong>V\u00ed d\u1ee5<\/strong>: N\u1ebfu b\u1ea1n nh\u1eadn th\u1ea5y m\u1ed9t b\u00e0i \u0111\u0103ng c\u00f3 l\u01b0\u1ee3t xem v\u00e0 share l\u1edbn th\u00ec h\u00e3y t\u1eadp trung x\u00e2y d\u1ef1ng nh\u1eefng b\u00e0i vi\u1ebft c\u00f3 n\u1ed9i dung t\u01b0\u01a1ng t\u1ef1. Ho\u1eb7c n\u1ebfu m\u1ed9t n\u1ed9i dung c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng khuy\u1ebfn m\u1ea1i th\u00eam b\u1eb1ng qu\u1ea3ng c\u00e1o c\u00f3 tr\u1ea3 ph\u00ed ho\u1eb7c n\u1ed9i dung \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">C\u00e1c y\u1ebfu t\u1ed1 \u0111\u00e1nh gi\u00e1 chi\u1ebfn l\u01b0\u1ee3c Content Marketing B2B th\u00e0nh c\u00f4ng<\/h3>\n\n\n\n<p>Nh\u1eefng ti\u00eau ch\u00ed \u0111\u00e1nh gi\u00e1 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Content Marketing B2B th\u00e0nh c\u00f4ng \u0111\u00f3 l\u00e0:<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>S\u1ef1 li\u00ean k\u1ebft ho\u00e0n h\u1ea3o gi\u1eefa kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 ng\u01b0\u1eddi d\u00f9ng th\u1ef1c t\u1ebf th\u00f4ng qua n\u1ed9i dung ti\u1ebfp th\u1ecb.<\/li><li>T\u1eeb c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u1ea5p cao, team nghi\u00ean c\u1ee9u s\u1ea3n ph\u1ea9m, \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng \u0111\u1ec1u tham gia v\u00e0o x\u00e2y d\u1ef1ng n\u1ed9i dung ti\u1ebfp th\u1ecb \u0111\u1ec3 cung c\u1ea5p h\u01b0\u1edbng d\u1eabn v\u00e0 ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n.<\/li><li>V\u00f2ng l\u1eb7p ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 kh\u00e1n gi\u1ea3 m\u1ee5c ti\u00eau v\u1ec1 m\u1eb7t \u0111o l\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c n\u1ed9i dung, b\u00ecnh lu\u1eadn, kh\u1ea3o s\u00e1t v\u00e0 th\u1ea3o lu\u1eadn nh\u00f3m t\u1eadp trung.<\/li><li>Theo d\u00f5i KPI th\u00e1ng, qu\u00fd, n\u0103m v\u00e0 theo d\u00f5i m\u1ee5c ti\u00eau<\/li><\/ul>\n\n\n\n<div style=\"height:72px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">20 Chi\u1ebfn thu\u1eadt Content Marketing B2B h\u1eefu \u00edch<\/h2>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 chi\u1ebfn thu\u1eadt Content Marketing B2B \u0111ang \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng r\u1ed9ng r\u00e3i. Ch\u00fang c\u00f3 th\u1ec3 s\u1ebd l\u00e0 y\u1ebfu t\u1ed1 gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u00e0nh c\u00f4ng trong th\u1eddi gian t\u1edbi. T\u00ecm hi\u1ec3u ngay nh\u00e9!<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">C\u00e1 nh\u00e2n h\u00f3a email nu\u00f4i d\u01b0\u1ee1ng<\/h3>\n\n\n\n<p>M\u1ed9t h\u00e0nh tr\u00ecnh nu\u00f4i d\u01b0\u1ee1ng qua email marketing \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a c\u00f3 th\u1ec3 s\u1ebd l\u00e0 c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t gi\u00fap b\u1ea1n \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u00e1 t\u1ed1t sau nh\u1eefng n\u1ed7 l\u1ef1c Content Marketing.<\/p>\n\n\n\n<p>\u0110\u00e2y c\u0169ng l\u00e0 chi\u1ebfn thu\u1eadt ch\u00ednh m\u00e0 c\u00e1c doanh nghi\u1ec7p B2B \u00e1p d\u1ee5ng.<\/p>\n\n\n\n<p>Theo \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a ng\u01b0\u1eddi \u0111\u0103ng k\u00fd v\u00e0o m\u1ed9t h\u1ec7 th\u1ed1ng \u0111\u1ee7 t\u1ed1t (Hubspot, Mailchimp, Mautic), thi\u1ebft l\u1eadp c\u00e1c chu\u1ed7i email marketing ph\u00f9 h\u1ee3p, sau \u0111\u00f3 d\u1ef1a theo h\u00e0nh vi \u0111\u1ec3 g\u1eedi \u0111\u1ebfn h\u1ecd n\u1ed9i dung theo t\u01b0\u01a1ng t\u00e1c th\u1ef1c t\u1ebf.<\/p>\n\n\n\n<p>N\u1ebfu c\u00f3 th\u1ec3, h\u00e3y ch\u00e8n t\u00ean c\u1ee7a ng\u01b0\u1eddi \u0111\u0103ng k\u00fd trong ti\u00eau \u0111\u1ec1, n\u1ed9i dung email \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Chi\u1ebfn l\u01b0\u1ee3c email marketing<\/strong><\/a><\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u201cch\u1ed1t \u0111\u01a1n\u201d nhanh<\/h3>\n\n\n\n<p>M\u1ed9t nguy\u00ean l\u00fd quan tr\u1ecdng c\u1ee7a B2B content marketing n\u00e2ng cao \u0111\u00f3 l\u00e0 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng mua h\u00e0ng nhanh ch\u00f3ng.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5, thay v\u00ec \u0111\u1ec3 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u0103ng k\u00fd ch\u1edd t\u01b0 v\u1ea5n gi\u1ea3i ph\u00e1p, c\u00e1c c\u00f4ng ty cung c\u1ea5p d\u1ecbch v\u1ee5 sass c\u00f3 th\u1ec3 cho kh\u00e1ch h\u00e0ng d\u00f9ng th\u1eed ngay l\u1eadp t\u1ee9c.<\/p>\n\n\n\n<p>Ho\u1eb7c c\u00f3 th\u1ec3 tham kh\u1ea3o c\u00e1ch Sao Kim thi\u1ebft l\u1eadp <a href=\"https:\/\/www.saokim.com.vn\/en\/lp\/brand-advisor\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u0111\u0103ng k\u00fd bu\u1ed5i t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u tr\u1ef1c ti\u1ebfp<\/strong><\/a> trong 30 ph\u00fat ngay khi kh\u00e1ch h\u00e0ng quan t\u00e2m, thay v\u00ec ch\u1edd \u0111\u1ed9i ng\u0169 tri\u1ec3n khai m\u1ed9t bu\u1ed5i pitching.<\/p>\n\n\n\n<p>B\u1ea1n c\u0169ng c\u00f3 th\u1ec3 th\u1eed tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c s\u1eed d\u1ee5ng Landing Page \u0111\u1ec3 ch\u1ed1t kh\u00e1ch h\u00e0ng ngay tr\u00ean trang.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e6efff\"><em>Xem ngay <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/thiet-ke-landing-page\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>d\u1ecbch v\u1ee5 thi\u1ebft k\u1ebf Landing Page<\/strong><\/a> c\u1ee7a Sao Kim Branding thi\u1ebft k\u1ebf t\u1ed1i \u01b0u t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/em><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">V\u1eadn \u0111\u1ed9ng nh\u00e2n vi\u00ean tham gia v\u00e0o chi\u1ebfn d\u1ecbch<\/h3>\n\n\n\n<p>Vi\u1ec7c l\u00e0m n\u00e0y c\u00f3 ngh\u0129a l\u00e0 y\u00eau c\u1ea7u nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n comment trong b\u00e0i \u0111\u0103ng c\u1ee7a Page ho\u1eb7c t\u01b0\u01a1ng t\u00e1c trong b\u00e0i \u0111\u0103ng c\u1ee7a CEO, ho\u1eb7c chia s\u1ebb c\u00e1c li\u00ean k\u1ebft website trong h\u1ed3 s\u01a1 c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>V\u1ec1 m\u1eb7t k\u1ef9 thu\u1eadt, team markeing c\u00f3 th\u1ec3 t\u1ef1 t\u1ea1o ra v\u00e0 ki\u1ec3m so\u00e1t (seeding)<\/p>\n\n\n\n<p>M\u1eb7t kh\u00e1c, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh v\u1ec1 c\u00e1c x\u00e2y d\u1ef1ng n\u1ed9i dung, ph\u00e1t tri\u1ec3n v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1n gi\u1ea3 \u0111\u1ec3 c\u00e1c b\u00e0i \u0111\u0103ng li\u00ean quan \u0111\u1ebfn c\u00f4ng ty ho\u1ea1t \u0111\u1ed9ng t\u1ed1t.<\/p>\n\n\n\n<p>M\u1ed7i nh\u00e2n vi\u00ean \u0111\u1ec1u l\u00e0m marketing c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ee9c m\u1ea1nh m\u00e0 b\u1ea1n kh\u00f4ng ng\u1edd t\u1edbi.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">N\u1ed9i dung gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u00e1c giai \u0111o\u1ea1n ch\u00ednh c\u1ee7a chu k\u1ef3 mua h\u00e0ng v\u00e0 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n<p>M\u1ed9t content t\u1ec7 nh\u1ea5t ch\u1ec9 t\u1ed3n t\u1ea1i v\u00ec l\u1ee3i \u00edch c\u1ee7a ri\u00eang c\u1ee7a doanh nghi\u1ec7p m\u00e0 kh\u00f4ng h\u1ec1 \u0111em l\u1ea1i c\u1ea3m h\u1ee9ng ho\u1eb7c c\u00f3 m\u1ee5c ti\u00eau nh\u1ea5t \u0111\u1ecbnh. B\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o b\u00e0i \u0111\u0103ng n\u00e0y tr\u00ean instagram d\u00e0nh cho nh\u00f3m B2B content marketing.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5, m\u1ed9t s\u1ed1 c\u00f4ng ty sass s\u1eed d\u1ee5ng chi\u1ebfn thu\u1eadt cung c\u1ea5p n\u1ed9i dung hepldesk r\u1ea5t chi ti\u1ebft gi\u00fap kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng bi\u1ebft r\u1eb1ng m\u1ecdi h\u01b0\u1edbng d\u1eabn c\u00f3 th\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c \u1edf \u0111\u00f3, t\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y h\u1ecd quy\u1ebft \u0111\u1ecbnh s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">SEO YouTube<\/h3>\n\n\n\n<p>Youtube c\u0169ng l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 gi\u00fap b\u1ea1n th\u1ef1c hi\u1ec7n Content Marketing B2B hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<p>Tr\u00ean th\u1ef1c t\u1ebf, b\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea3i \u0111\u0103ng l\u00ean video h\u00e0ng ng\u00e0y l\u00ean Youtube. Ngay c\u1ea3 m\u1ed9t video \u0111\u1ee7 t\u1ed1t v\u00e0 th\u00fac \u0111\u1ea9y SEO m\u1ed7i th\u00e1ng c\u0169ng c\u00f3 th\u1ec3 mang l\u1ea1i k\u1ebft qu\u1ea3 \u0111\u00e1ng ng\u1ea1c nhi\u00ean v\u1ec1 nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1edbi.<\/p>\n\n\n\n<p>M\u1ed9t s\u1ed1 m\u1eb9o SEO Youtube:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Ch\u1ecdn m\u1ed9t t\u1eeb kh\u00f3a &#8220;c\u00f3 gi\u00e1&#8221;<\/li><li>Th\u00eam ph\u1ee5 \u0111\u1ec1 trong m\u1ed7i video<\/li><li>Th\u00eam ph\u1ee5 \u0111\u1ec1 v\u00e0o m\u00f4 t\u1ea3 video c\u1ee7a b\u1ea1n<\/li><li>Cung c\u1ea5p ph\u1ee5 \u0111\u1ec1 b\u1eb1ng nhi\u1ec1u ng\u00f4n ng\u1eef<\/li><li>Vi\u1ebft ti\u00eau \u0111\u1ec1, m\u00f4 t\u1ea3 v\u00e0 th\u1ebb \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a t\u1eeb kh\u00f3a<\/li><li>N\u00f3i t\u1eeb kh\u00f3a m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n trong video c\u1ee7a b\u1ea1n<\/li><li>Thi\u1ebft k\u1ebf \u1ea3nh \u0111\u1ea1i di\u1ec7n h\u1ea5p d\u1eabn, c\u00f3 t\u1eeb kh\u00f3a<\/li><li>Th\u00eam th\u1ebb v\u00e0 m\u00e0n h\u00ecnh k\u1ebft th\u00fac<\/li><li>T\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi d\u00f9ng qua video<\/li><li>Theo d\u00f5i s\u1ed1 li\u1ec7u ph\u00e2n t\u00edch, t\u1ed1i \u01b0u<\/li><li>Chia s\u1ebb video l\u00ean c\u1ed9ng \u0111\u1ed3ng<\/li><li>Chia s\u1ebb video l\u00ean c\u00e1c trang (cho ph\u00e9p chia s\u1ebb)<\/li><li>L\u00ean l\u1ecbch \u0111\u0103ng video c\u1ed1 \u0111\u1ecbnh<\/li><li>Tri\u1ec3n khai short-video<\/li><li>\u0110\u1eb7t v\u1ea5n \u0111\u1ec1 trong 3 gi\u00e2y \u0111\u1ea7u ti\u00ean trong video<\/li><li>K\u00eau g\u1ecdi ng\u01b0\u1eddi xem like, share, subscribe<\/li><li>S\u1ea3n xu\u1ea5t video cho v\u1ea5n \u0111\u1ec1 mang t\u00ednh xu h\u01b0\u1edbng<\/li><li>Nh\u00fang video v\u00e0o website, blog<\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">C\u1ea1nh tranh v\u1ec1 k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google<\/h3>\n\n\n\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t chi\u1ebfn thu\u1eadt &#8220;hack&#8221;.<\/p>\n\n\n\n<p>Gi\u1ea3 s\u1eed, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u\/ s\u1ea3n ph\u1ea9m n\u00e0o \u0111\u00f3 trong ng\u00e0nh c\u1ee7a b\u1ea1n c\u00f3 l\u01b0u l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm r\u1ea5t cao. B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c gi\u1ea3i ph\u00e1p thay th\u1ebf v\u00e0 s\u1eed d\u1ee5ng k\u1ef9 thu\u1eadt &#8220;So s\u00e1nh&#8221;, &#8220;&#8230;. thay th\u1ebf th\u01b0\u01a1ng hi\u1ec7u A&#8221;&#8230;<\/p>\n\n\n\n<p>K\u1ef9 thu\u1eadt n\u00e0y \u0111\u01a1n gi\u1ea3n l\u00e0 nh\u1eafm v\u00e0o nh\u00f3m kh\u00e1ch h\u00e0ng kh\u00f4ng h\u00e0i l\u00f2ng v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Kh\u00f3a n\u1ed9i dung<\/h3>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y m\u1ed9t s\u1ed1 n\u1ed9i dung tr\u00ean Forbess y\u00eau c\u1ea7u ng\u01b0\u1eddi d\u00f9ng ph\u1ea3i \u0111\u0103ng nh\u1eadp, \u0111\u0103ng k\u00fd t\u00e0i kho\u1ea3n h\u00e0ng th\u00e1ng \u0111\u1ec3 \u0111\u1ecdc b\u00e0i vi\u1ebft c\u00f3 gi\u00e1 tr\u1ecb c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 th\u1eed nghi\u1ec7m k\u1ef9 thu\u1eadt n\u00e0y b\u1eb1ng c\u00e1ch kh\u00f3a 50% n\u1ed9i dung trong b\u00e0i vi\u1ebft t\u1ed1t nh\u1ea5t c\u1ee7a m\u00ecnh, y\u00eau c\u1ea7u ng\u01b0\u1eddi \u0111\u1ecdc \u0111\u0103ng k\u00fd th\u00f4ng tin \u0111\u1ec3 \u0111\u1ecdc ti\u1ebfp.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Y\u00eau c\u1ea7u t\u1ea3i t\u00e0i li\u1ec7u<\/h3>\n\n\n\n<p>R\u1ea5t nhi\u1ec1u n\u1ed9i dung gi\u00e1 tr\u1ecb tr\u00ean c\u00e1c website, blog \u0111\u1ec1u y\u00eau c\u1ea7u \u0111i\u1ec1n th\u00f4ng tin \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1ea3i xu\u1ed1ng\/ ho\u1eb7c nh\u1eadn link t\u1ea3i trong email.<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 chi\u1ebfn thu\u1eadt ch\u00ednh gi\u00fap t\u0103ng danh s\u00e1ch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a c\u00e1c doanh nghi\u1ec7p B2B.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5, Sao Kim c\u0169ng th\u01b0\u1eddng t\u1ea1o c\u00e1c b\u1ea3n m\u1eabu \u0111\u1ec3 chia s\u1ebb cho kh\u00e1n gi\u1ea3 c\u1ee7a m\u00ecnh.<\/p>\n\n\n<span style=\"--tl-form-height-m:755px;--tl-form-height-t:640.594px;--tl-form-height-d:640.594px;\" class=\"tl-placeholder-f-type-shortcode_38201 tl-preload-form\"><span><\/span><\/span>\n\n\n<p>Hubspot, Smartsheet \u0111\u00e3 l\u00e0m r\u1ea5t t\u1ed1t vi\u1ec7c t\u1ea1o ra c\u00e1c m\u1eabu bi\u1ec3u t\u1ec7p t\u1ea3i xu\u1ed1ng v\u00e0 s\u1eed d\u1ee5ng ngay l\u1eadp t\u1ee9c thay v\u00ec c\u00e1c video h\u01b0\u1edbng d\u1eabn, kh\u00f3a h\u1ecdc d\u00e0i l\u00ea th\u00ea.<\/p>\n\n\n\n<p>Ng\u01b0\u1eddi d\u00f9ng th\u00edch nhanh, c\u00e1c bi\u1ec3u m\u1eabu gi\u00fap h\u1ecd ti\u1ebft ki\u1ec7m th\u1eddi gian \u0111\u1ec3 ho\u00e0n th\u00e0nh c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd. B\u1ea5t k\u1ec3 h\u1ecd c\u00f3 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng hay kh\u00f4ng, b\u1eb1ng c\u00e1ch y\u00eau c\u1ea7u h\u1ecd \u0111i\u1ec1n th\u00f4ng tin, b\u1ea1n \u0111\u00e3 \u0111\u01b0a h\u1ecd v\u00e0o h\u1ec7 th\u1ed1ng v\u00e0 thi\u1ebft l\u1eadp m\u1ed1i li\u00ean k\u1ebft c\u01a1 b\u1ea3n nh\u1ea5t.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Thi\u1ebft k\u1ebf pop-up th\u00f4ng minh d\u1ef1a tr\u00ean h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng<\/h3>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o pop-ups c\u1ee7a Sao Kim, ch\u00fang t\u00f4i thi\u1ebft k\u1ebf Popup theo nhi\u1ec1u c\u00e1ch, trong \u0111\u00f3 c\u00f3 tr\u01b0\u1eddng h\u1ee3p m\u1edf poup khi \u0111\u1ecdc \u0111\u01b0\u1ee3c 70% b\u00e0i vi\u1ebft.<\/p>\n\n\n\n<p>Sao Kim d\u1ef1 \u0111o\u00e1n r\u1eb1ng, v\u1edbi nh\u1eefng ng\u01b0\u1eddi \u0111\u1ecdc b\u00e0i vi\u1ebft g\u1ea7n h\u1ebft, h\u1ecd c\u00f3 kh\u1ea3 n\u0103ng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n l\u00e0 popup ngay khi t\u1ea3i trang.<\/p>\n\n\n\n<p>D\u0129 nhi\u00ean, b\u1ea1n c\u00f3 th\u1ec3 th\u1eed nghi\u1ec7m nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh.<\/p>\n\n\n\n<p>B\u1eb1ng c\u00e1ch t\u1ea1o pop-ups d\u1ef1a tr\u00ean h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, b\u1ea1n s\u1ebd c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i b\u1edfi ch\u00fang ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi t\u1eebng c\u00e1 nh\u00e2n.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Infographics<\/h3>\n\n\n\n<p>B\u1eb1ng c\u00e1ch l\u1ef1a ch\u1ecdn c\u00e1c m\u1ea9u n\u1ed9i dung ng\u1eafn, thi\u1ebft k\u1ebf ch\u00fang tr\u00ean 1 h\u00ecnh \u1ea3nh, b\u1ea1n c\u00f3 th\u1ec3 nhanh ch\u00f3ng chia s\u1ebb qua c\u00e1c n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n<p>Lo\u1ea1i n\u1ed9i dung n\u00e0y \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng r\u1ea5t y\u00eau th\u00edch b\u1edfi t\u00ednh ch\u1ea5t nh\u1eb9 nh\u00e0ng, d\u1ec5 hi\u1ec3u, v\u00e0 kh\u00f4ng m\u1ea5t qu\u00e1 nhi\u1ec1u th\u1eddi gian c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o t\u00e0i kho\u1ea3n Instagram c\u1ee7a Brandsvietnam, h\u1ecd t\u1ea1o ra r\u1ea5t nhi\u1ec1u b\u00e0i chia s\u1ebb th\u00f4ng tin qua h\u00ecnh \u1ea3nh cho ph\u00e9p kh\u00e1n gi\u1ea3 ti\u1ebfp thu th\u00f4ng \u0111i\u1ec7p nhanh ch\u00f3ng.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"937\" height=\"630\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Chien-Thuat-Content-Marketing-B2B-Infographics.jpg\" alt=\"V\u00ed d\u1ee5 Instagram c\u1ee7a Brandsvietnam\" class=\"wp-image-38781\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Chien-Thuat-Content-Marketing-B2B-Infographics.jpg 937w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Chien-Thuat-Content-Marketing-B2B-Infographics-300x202.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Chien-Thuat-Content-Marketing-B2B-Infographics-768x516.jpg 768w\" sizes=\"(max-width: 937px) 100vw, 937px\" \/><figcaption>V\u00ed d\u1ee5 Instagram c\u1ee7a Brandsvietnam<\/figcaption><\/figure>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng chi\u1ebfn thu\u1eadt n\u00e0y \u0111\u1ec3 chia s\u1ebb t\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u1ec1 c\u00e1c t\u00ednh n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m. Ho\u1eb7c b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u1ec3 ph\u00e2n t\u00edch n\u1ed9i dung ph\u1ee9c t\u1ea1p li\u00ean quan \u0111\u1ebfn ng\u00e0nh, ch\u1eb3ng h\u1ea1n nh\u01b0 AI trong marketing ho\u1eb7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p.<\/p>\n\n\n<span style=\"--tl-form-height-m:523.594px;--tl-form-height-t:638.969px;--tl-form-height-d:638.969px;\" class=\"tl-placeholder-f-type-shortcode_38565 tl-preload-form\"><span><\/span><\/span>\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">S\u1eed d\u1ee5ng Digital PR \u0111\u1ec3 qu\u1ea3ng b\u00e1 v\u00e0 ti\u1ebfp c\u1eadn<\/h3>\n\n\n\n<p>Nhi\u1ec1u c\u00f4ng ty nh\u1ecf kh\u00f4ng c\u00f3 \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean chuy\u00ean v\u1ec1 b\u00e1o ch\u00ed. Thay v\u00e0o \u0111\u00f3, \u0111\u1ed9i ng\u0169 B2B content marketing c\u1ea7n th\u1ef1c hi\u1ec7n m\u1ed9t s\u1ed1 ho\u1ea1t \u0111\u1ed9ng Digital PR.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 mua m\u1ed9t s\u1ed1 b\u00e0i \u0111\u0103ng tr\u00ean b\u00e1o, ho\u1eb7c c\u00e1c website trong ng\u00e0nh, mi\u1ec5n l\u00e0 h\u1ecd kh\u00f4ng ph\u1ea3i \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>T\u1eadn d\u1ee5ng nh\u1eefng c\u01a1 h\u1ed9i n\u00e0y \u0111\u1ec3 li\u00ean k\u1ebft \u0111\u1ebfn website, social profile c\u00f3 th\u1ec3 mang l\u1ea1i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 t\u1ef7 l\u1ec7 \u0111\u1ed5i cao.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Remarketing theo ph\u00e2n \u0111o\u1ea1n<\/h3>\n\n\n\n<p>B\u1ea1n n\u00ean <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/cai-dat-google-analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>c\u00e0i \u0111\u1eb7t Google Analytics<\/strong><\/a> chu\u1ea9n \u0111\u1ec3 thu th\u1eadp nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u00e3 t\u01b0\u01a1ng t\u00e1c v\u1edbi website v\u00e0 chia s\u1ebb t\u1ec7p \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u00f3 qua Google Ads.<\/p>\n\n\n\n<p>Qua \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 ch\u1ea1y qu\u1ea3ng c\u00e1o b\u00e1m \u0111u\u1ed5i ph\u00f9 h\u1ee3p v\u1edbi lo\u1ea1i n\u1ed9i dung h\u1ecd \u0111\u00e3 t\u01b0\u01a1ng t\u00e1c.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1366\" height=\"827\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Chien-Thuat-Content-Marketing-B2B-Quang-Cao-Theo-Phan-Khuc-Khach-Hang.jpg\" alt=\"V\u00ed d\u1ee5 qu\u1ea3ng c\u00e1o b\u00e1m \u0111u\u1ed5i c\u1ee7a Sao Kim Branding\" class=\"wp-image-38782\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Chien-Thuat-Content-Marketing-B2B-Quang-Cao-Theo-Phan-Khuc-Khach-Hang.jpg 1366w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Chien-Thuat-Content-Marketing-B2B-Quang-Cao-Theo-Phan-Khuc-Khach-Hang-300x182.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Chien-Thuat-Content-Marketing-B2B-Quang-Cao-Theo-Phan-Khuc-Khach-Hang-768x465.jpg 768w\" sizes=\"(max-width: 1366px) 100vw, 1366px\" \/><figcaption>V\u00ed d\u1ee5 qu\u1ea3ng c\u00e1o b\u00e1m \u0111u\u1ed5i c\u1ee7a Sao Kim Branding<\/figcaption><\/figure>\n\n\n\n<p><strong>V\u00ed d\u1ee5:<\/strong> Nh\u00f3m ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 \u0111\u1ecdc blog, b\u1ea1n c\u00f3 th\u1ec3 qu\u1ea3ng c\u00e1o n\u1ed9i dung download t\u00e0i li\u1ec7u \u0111\u1ec3 t\u1ea1o nhu c\u1ea7u. Nh\u00f3m kh\u00e1ch h\u00e0ng \u0111\u00e3 xem d\u1ecbch v\u1ee5, nh\u01b0ng ch\u01b0a \u0111\u0103ng k\u00fd c\u00f3 th\u1ec3 c\u1ea7n m\u1ed9t qu\u1ea3ng c\u00e1o c\u00f3 offer d\u1ecbch v\u1ee5 t\u1ed1t.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">S\u1eed d\u1ee5ng Google Adwords<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"924\" height=\"554\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Chien-Thuat-Content-Marketing-B2B-Quang-Cao-Google-Ads.jpg\" alt=\"S\u1eed d\u1ee5ng Google Adwords\" class=\"wp-image-38783\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Chien-Thuat-Content-Marketing-B2B-Quang-Cao-Google-Ads.jpg 924w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Chien-Thuat-Content-Marketing-B2B-Quang-Cao-Google-Ads-300x180.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Chien-Thuat-Content-Marketing-B2B-Quang-Cao-Google-Ads-768x460.jpg 768w\" sizes=\"(max-width: 924px) 100vw, 924px\" \/><figcaption>S\u1eed d\u1ee5ng Google Adwords<\/figcaption><\/figure>\n\n\n\n<p>B\u1ea1n c\u00f3 \u0111ang ch\u1ea1y qu\u1ea3ng c\u00e1o Google Adwords cho n\u1ed9i dung t\u1ed1t nh\u1ea5t c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>V\u00e0 trong n\u1ed9i dung \u0111\u00f3, h\u00e3y c\u00e0i \u0111\u1eb7t c\u00e1c d\u1ea1ng n\u1ed9i y\u00eau c\u1ea7u \u0111i\u1ec1n th\u00f4ng tin \u0111\u1ec3 t\u1ea3i xu\u1ed1ng ho\u1eb7c thi\u1ebft l\u1eadp CTA d\u1ecbch v\u1ee5 trong \u0111\u00f3.<\/p>\n\n\n\n<p>Khi nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u00e3 quan t\u00e2m \u0111\u1ebfn ch\u1ee7 \u0111\u1ec1, nhi\u1ec1u kh\u1ea3 n\u0103ng h\u1ecd l\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n<p>Ho\u1eb7c \u00edt nh\u1ea5t, b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp t\u1ee5c cho h\u1ecd v\u00e0o nh\u00f3m ti\u1ec1m n\u0103ng \u0111\u1ec3 ti\u1ebfn h\u00e0nh ch\u1ea1y qu\u1ea3ng c\u00e1o b\u00e1m \u0111u\u1ed5i (tr\u00ean Google Display Network ho\u1eb7c Facebook)<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">S\u1eed d\u1ee5ng Facebook Ads<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"857\" height=\"802\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Chien-Thuat-Content-Marketing-B2B-Quang-Cao-Facebook-Ads.jpg\" alt=\"S\u1eed d\u1ee5ng Facebook Ads\" class=\"wp-image-38784\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Chien-Thuat-Content-Marketing-B2B-Quang-Cao-Facebook-Ads.jpg 857w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Chien-Thuat-Content-Marketing-B2B-Quang-Cao-Facebook-Ads-300x281.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Chien-Thuat-Content-Marketing-B2B-Quang-Cao-Facebook-Ads-768x719.jpg 768w\" sizes=\"(max-width: 857px) 100vw, 857px\" \/><figcaption>S\u1eed d\u1ee5ng Facebook Ads<\/figcaption><\/figure>\n\n\n\n<p>B\u1ea1n c\u0169ng n\u00ean ch\u1ea1y qu\u1ea3ng c\u00e1o Facebook cho c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean blog, ho\u1eb7c c\u00e1c d\u1ea1ng t\u00e0i li\u1ec7u c\u00f3 chuy\u1ec3n \u0111\u1ed5i cao. C\u1ee5 th\u1ec3 \u0111\u00f3 l\u00e0 nh\u1eefng b\u00e0i \u0111\u0103ng d\u1eabn \u0111\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi \u0111\u0103ng k\u00fd email nh\u1ea5t, l\u01b0\u1ee3t t\u1ea3i xu\u1ed1ng ebook, bi\u1ec3u m\u1eabu kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, cu\u1ed9c tr\u00f2 chuy\u1ec7n chatbot ho\u1eb7c \u0111\u0103ng k\u00fd d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">X\u00e2y d\u1ef1ng b\u1ea3ng thu\u1eadt ng\u1eef ho\u1eb7c th\u01b0 vi\u1ec7n theo h\u01b0\u1edbng SEO cho c\u00e1c c\u1ee5m ch\u1ee7 \u0111\u1ec1 c\u00f3 gi\u00e1 tr\u1ecb<\/h3>\n\n\n\n<p>Google y\u00eau th\u00edch nh\u1eefng n\u1ed9i dung c\u00f3 t\u1ed5 ch\u1ee9c t\u1ed1t. B\u1ea3ng ch\u00fa gi\u1ea3i thu\u1eadt ng\u1eef v\u00e0 th\u01b0 vi\u1ec7n nh\u01b0 Hotjar l\u00e0 m\u1ed9t c\u00e1ch r\u1ea5t hay \u0111\u1ec3 t\u1ed5 ch\u1ee9c n\u1ed9i dung tr\u00ean c\u00e1c c\u1ee5m t\u1eeb kh\u00f3a c\u00f3 li\u00ean quan.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"370\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Chien-Thuat-Content-Marketing-B2B-Bang-Chu-Giai-Thuat-Ngu.png\" alt=\"V\u00ed d\u1ee5 b\u1ea3ng thu\u1eadt ng\u1eef c\u1ee7a Hotjar\" class=\"wp-image-38785\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Chien-Thuat-Content-Marketing-B2B-Bang-Chu-Giai-Thuat-Ngu.png 800w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Chien-Thuat-Content-Marketing-B2B-Bang-Chu-Giai-Thuat-Ngu-300x139.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Chien-Thuat-Content-Marketing-B2B-Bang-Chu-Giai-Thuat-Ngu-768x355.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption>V\u00ed d\u1ee5 chi\u1ebfn thu\u1eadt b\u1ea3ng thu\u1eadt ng\u1eef c\u1ee7a Hotjar<\/figcaption><\/figure>\n\n\n\n<p>T\u1ea1o b\u1ea3ng ch\u00fa gi\u1ea3i thu\u1eadt ng\u1eef v\u00e0 th\u01b0 vi\u1ec7n mang l\u1ea1i cho b\u1ea1n c\u01a1 h\u1ed9i x\u1ebfp h\u1ea1ng cho c\u00e1c c\u1ee5m t\u1eeb kh\u00f3a c\u00f3 l\u01b0\u1ee3t t\u00ecm ki\u1ebfm cao. B\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t tr\u01b0\u1edbc chi\u1ebfn l\u01b0\u1ee3c n\u00e0y cho c\u00e1c c\u1ee5m t\u1eeb kh\u00f3a li\u00ean quan \u0111\u1ebfn gi\u1ea3i ph\u00e1p c\u1ee7a m\u00ecnh ho\u1eb7c th\u1eed \u00e1p d\u1ee5ng cho m\u1ed9t s\u1ed1 c\u1ee5m t\u1eeb kh\u00f3a v\u1ec1 c\u00e1c ch\u1ee7 \u0111\u1ec1 kh\u00e1c nhau.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">T\u1ed5 ch\u1ee9c webinar<\/h3>\n\n\n\n<p>Ch\u00fang ta \u0111\u00e3 quen v\u1edbi vi\u1ec7c tham gia c\u00e1c s\u1ef1 ki\u1ec7n tr\u1ef1c tuy\u1ebfn, m\u1eb7c d\u00f9 t\u00ednh t\u01b0\u01a1ng t\u00e1c kh\u00f4ng t\u1ed1t nh\u01b0 s\u1ef1 ki\u1ec7n th\u1ef1c, nh\u01b0ng n\u00f3 cho ph\u00e9p tri\u1ec3n khai nhanh v\u1edbi chi ph\u00ed th\u1ea5p.<\/p>\n\n\n\n<p>\u0110\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ebfn s\u1ef1 ki\u1ec7n c\u1ee7a b\u1ea1n, h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u1ed9i dung \u0111\u00f3 l\u00e0 n\u1ed9i dung m\u1edbi l\u1ea1, kh\u00f4ng th\u1ec3 t\u00ecm th\u1ea5y \u1edf n\u01a1i kh\u00e1c v\u00e0 gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>H\u1ed9i ngh\u1ecb th\u01b0\u1ee3ng \u0111\u1ec9nh \u1ea3o n\u00e0y t\u1eeb Usersnap \u0111\u00e3 l\u1ea5y ki\u1ebfn \u200b\u200bth\u1ee9c v\u1ec1 m\u1edf r\u1ed9ng CX v\u00e0 ph\u1ea3n h\u1ed3i ch\u1ea5t l\u01b0\u1ee3ng t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi v\u00e0 chuy\u1ec3n tr\u1ef1c ti\u1ebfp \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi tham d\u1ef1 v\u1edbi m\u1ee9c gi\u00e1 r\u1ea5t ph\u1ea3i ch\u0103ng.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"486\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Chien-Thuat-Content-Marketing-B2B-Webinar.png\" alt=\"V\u00ed d\u1ee5 chi\u1ebfn thu\u1eadt s\u1eed d\u1ee5ng Webinar\" class=\"wp-image-38786\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Chien-Thuat-Content-Marketing-B2B-Webinar.png 800w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Chien-Thuat-Content-Marketing-B2B-Webinar-300x182.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Chien-Thuat-Content-Marketing-B2B-Webinar-768x467.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption>V\u00ed d\u1ee5 chi\u1ebfn thu\u1eadt s\u1eed d\u1ee5ng Webinar<\/figcaption><\/figure>\n\n\n\n<p>Vi\u1ec7c n\u1eafm b\u1eaft v\u00e0 s\u1eed d\u1ee5ng m\u1ed9t l\u01b0\u1ee3ng l\u1edbn ph\u1ea3n h\u1ed3i \u0111\u1ecbnh t\u00ednh kh\u00e1 l\u00e0 ph\u1ee9c t\u1ea1p. B\u1eb1ng c\u00e1ch h\u1ee3p t\u00e1c v\u1edbi c\u00e1c c\u00f4ng ty ph\u00f9 h\u1ee3p, Usersnap \u0111\u00e3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 v\u00e0 thu \u0111\u01b0\u1ee3c h\u00e0ng ngh\u00ecn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">\u0110\u1eb7t m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c B2B Content Marketing<\/h3>\n\n\n\n<p>Quan h\u1ec7 \u0111\u1ed1i t\u00e1c B2B Content Marketing l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u00edt \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng. Theo \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 h\u1ee3p t\u00e1c v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c \u0111\u1ec3 t\u1ea1o h\u01b0\u1edbng d\u1eabn, h\u1ed9i th\u1ea3o tr\u00ean web, s\u00e1ch \u0111i\u1ec7n t\u1eed, s\u1ef1 ki\u1ec7n, v.v.<\/p>\n\n\n\n<p>\u0110\u1eebng ch\u1ec9 t\u00ecm ki\u1ebfm nh\u1eefng c\u00f4ng ty, h\u00e3y xem x\u00e9t \u0111\u1ebfn c\u00e1c chuy\u00ean gia c\u00e1 nh\u00e2n, nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng trong l\u0129nh v\u1ef1c c\u1ee7a h\u1ecd, h\u1ee3p t\u00e1c tri\u1ec3n khai bu\u1ed5i ph\u1ecfng v\u1ea5n, ph\u00e1t h\u00e0nh ebook, t\u1ea1o webinar, podcast&#8230;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.saokim.com.vn\/en\/ebook-branding\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/tai-ngay-ebook-corporate-branding.png\" alt=\"Ebook Corporate Branding - X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p\" class=\"wp-image-37882\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/tai-ngay-ebook-corporate-branding.png 800w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/tai-ngay-ebook-corporate-branding-300x300.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/07\/tai-ngay-ebook-corporate-branding-768x768.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">C\u00e1c nghi\u00ean c\u1ee9u \u0111\u1ed9c quy\u1ec1n<\/h3>\n\n\n\n<p>B\u1eb1ng c\u00e1ch xu\u1ea5t b\u1ea3n c\u00e1c nghi\u00ean c\u1ee9u \u0111\u1ed9c quy\u1ec1n v\u00e0 th\u00f4ng b\u00e1o cho c\u00e1c nh\u00e0 b\u00e1o, blogger, nhi\u1ec1u kh\u1ea3 n\u0103ng b\u1ea1n s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c backlink t\u1eeb c\u00e1c trang web ch\u1ea5t l\u01b0\u1ee3ng cao, t\u1eeb \u0111\u00f3 t\u0103ng ch\u1ea5t l\u01b0\u1ee3ng SEO.<\/p>\n\n\n\n<p>N\u1ebfu kh\u00f4ng th\u1ec3 tri\u1ec3n khai c\u00e1c nghi\u00ean c\u1ee9u quy m\u00f4 l\u1edbn, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 tri\u1ec3n khai c\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n t\u1eadp trung (t\u1eeb 6-7 ng\u01b0\u1eddi tham gia), ti\u1ebfn h\u00e0nh h\u1ecfi\/ ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u00f3 \u0111\u01b0\u1ee3c, sau \u0111\u00f3 xu\u1ea5t b\u1ea3n v\u00e0 th\u00f4ng b\u00e1o \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi th\u1ef1c s\u1ef1 li\u00ean quan.<\/p>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/xu-huong-xay-dung-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Xu h\u01b0\u1edbng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li><li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/xay-dung-thuong-hieu-thoi-ky-suy-thoai\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u1eddi k\u1ef3 suy tho\u00e1i<\/strong><\/a><\/li><\/ul>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Khai th\u00e1c backlink<\/h3>\n\n\n\n<p>Backlink (li\u00ean k\u1ebft tr\u1ecf ng\u01b0\u1ee3c v\u1ec1 trang c\u1ee7a b\u1ea1n) v\u1eabn l\u00e0 gi\u1ea3i ph\u00e1p hi\u1ec7u qu\u1ea3 cho SEO. Vi\u1ec7c t\u1ea1o \u0111\u01b0\u1ee3c c\u00e1c backlink ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 kh\u00f3, nh\u01b0ng c\u00e0ng kh\u00f3 \u0111\u1ea1t th\u00ec backlink c\u00e0ng t\u1ed1t.<\/p>\n\n\n\n<p>Trong \u0111\u00f3 c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng backlink ph\u1ed5 bi\u1ebfn \u0111\u01b0\u1ee3c c\u00e1c chuy\u00ean gia h\u00e0ng \u0111\u1ea7u \u00e1p d\u1ee5ng:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>B\u01b0\u1edbc 1: S\u1ea3n xu\u1ea5t b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng, gi\u1ea3i quy\u1ebft m\u1ed9t v\u1ea5n \u0111\u1ec1 ph\u1ed5 bi\u1ebfn<\/li><li>B\u01b0\u1edbc 2: T\u00ecm ki\u1ebfm tr\u00ean internet, xem website n\u00e0o \u0111ang \u0111\u1ec1 c\u1eadp \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 li\u00ean quan<\/li><li>B\u01b0\u1edbc 3: G\u1eedi email t\u1edbi nh\u00e0 qu\u1ea3n tr\u1ecb trang web \u0111\u00f3, \u0111\u1ec1 ngh\u1ecb h\u1ecd li\u00ean k\u1ebft t\u1edbi b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n.<\/li><\/ul>\n\n\n\n<p>N\u1ebfu b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n \u0111\u1ee7 ch\u1ea5t l\u01b0\u1ee3ng, h\u1ecd c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc \u0111\u1eb7t backlink \u0111\u1ebfn b\u00e0i vi\u1ebft c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>N\u1ebfu kh\u00f4ng, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng chi\u1ebfn &#8220;thu\u1eadt trao \u0111\u1ed5i&#8221;, b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng m\u1ed9t trang web v\u1ec7 tinh c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t kh\u00e1c (c\u1ee7a b\u1ea1n) \u0111\u1ec3 trao \u0111\u1ed5i, n\u1ebfu b\u1ea1n th\u1ef1c s\u1ef1 mu\u1ed1n c\u00f3 \u0111\u01b0\u1ee3c backlink t\u1eeb h\u1ecd.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L\u1eddi k\u1ebft<\/h2>\n\n\n\n<p>Tr\u00ean \u0111\u00e2y l\u00e0 h\u01b0\u1edbng d\u1eabn thi\u1ebft l\u1eadp <strong>chi\u1ebfn l\u01b0\u1ee3c content marketing b2b<\/strong> v\u00e0 m\u1ed9t s\u1ed1 chi\u1ebfn thu\u1eadt gi\u00fap b\u1ea1n tri\u1ec3n khai chi\u1ebfn d\u1ecbch Content Marketing B2B hi\u1ec7u qu\u1ea3 nh\u1ea5t. Hy v\u1ecdng r\u1eb1ng, nh\u1eefng th\u00f4ng tin chia s\u1ebb tr\u00ean s\u1ebd h\u1eefu \u00edch cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><strong>Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng Sao Kim t\u1ea1i:&nbsp;<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Blog Sao Kim<\/strong><\/a>, <strong><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/\" target=\"_blank\" rel=\"noreferrer noopener\">C\u1ea9m Nang Sao Kim<\/a>\u00a0<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><strong>SAOKIM BRANDING&nbsp;&#8211; Branding Agency \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng nh\u1ea5t<\/strong><\/p>\n\n\n\n<p><strong>Tel<\/strong>: <a href=\"tel:0964699499\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>0964.699.499<\/strong><\/a><\/p>\n\n\n\n<p><strong>Website<\/strong>: <a href=\"https:\/\/www.saokim.com.vn\/en\"><strong>www.saokim.com.vn<\/strong><\/a><\/p>\n\n\n\n<p><strong>Email<\/strong>: <a href=\"mailto:info@saokim.com.vn\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>info@saokim.com.vn<\/strong><\/a><\/p>\n\n\n\n<p><strong>Facebook:<\/strong> <a href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p><strong>Case study Behance<\/strong>: <strong><a href=\"https:\/\/www.behance.net\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\">Sao Kim Branding<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>H\u01b0\u1edbng d\u1eabn thi\u1ebft l\u1eadp chi\u1ebfn l\u01b0\u1ee3c Content Marketing B2B v\u00e0 v\u00ed d\u1ee5 20 chi\u1ebfn thu\u1eadt content marketing B2B c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng ngay cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n","protected":false},"author":37,"featured_media":38773,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195],"tags":[],"class_list":["post-38486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cam-nang"],"acf":[],"views":933,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/38486","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=38486"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/38486\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/38773"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=38486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=38486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=38486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}