{"id":38671,"date":"2023-01-05T15:41:11","date_gmt":"2023-01-05T08:41:11","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=38671"},"modified":"2023-02-01T10:50:47","modified_gmt":"2023-02-01T03:50:47","slug":"xay-dung-thuong-hieu-thoi-ky-suy-thoai","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/xay-dung-thuong-hieu-thoi-ky-suy-thoai\/","title":{"rendered":"X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u1eddi k\u1ef3 suy tho\u00e1i"},"content":{"rendered":"\n<p><em>Chia s\u1ebb nh\u1eadn \u0111\u1ecbnh, gi\u1ea3i ph\u00e1p x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u1eddi k\u1ef3 suy tho\u00e1i kinh t\u1ebf. Chu\u1ea9n b\u1ecb b\u1ee9t t\u1ed1c khi kinh t\u1ebf ph\u1ee5c h\u1ed3i<\/em>.<\/p>\n\n\n\n<p>C\u00e1c d\u1ef1 b\u00e1o cho n\u0103m 2023 \u0111\u1ec1u cho r\u1eb1ng kinh t\u1ebf to\u00e0n c\u1ea7u s\u1ebd ph\u00e1t tri\u1ec3n ch\u1eadm l\u1ea1i, v\u00e0 Vi\u1ec7t Nam c\u0169ng kh\u00f4ng th\u1ec3 tr\u00e1nh kh\u1ecfi \u1ea3nh h\u01b0\u1edfng, m\u1eb7c d\u00f9 n\u1ec1n kinh t\u1ebf c\u1ee7a ch\u00fang ta v\u1eabn c\u00f3 t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng cao.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, b\u1ea7u kh\u00f4ng kh\u00ed \u1ea3m \u0111\u1ea1m c\u00f3 th\u1ec3 th\u1ea5y r\u00f5 bu\u1ed9c c\u00e1c doanh nghi\u1ec7p ph\u1ea3i nh\u00ecn nh\u1eadn r\u00f5 r\u00e0ng th\u00e1ch th\u1ee9c trong th\u1eddi k\u1ef3 suy tho\u00e1i n\u00e0y.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Kh\u00f3 kh\u0103n, th\u00e1ch th\u1ee9c c\u1ee7a Vi\u1ec7t Nam trong n\u0103m 2023<\/h2>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/kinh-te-viet-nam-gap-nhieu-thach-thuc.jpg\" alt=\"\" class=\"wp-image-38708\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/kinh-te-viet-nam-gap-nhieu-thach-thuc.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/kinh-te-viet-nam-gap-nhieu-thach-thuc-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/kinh-te-viet-nam-gap-nhieu-thach-thuc-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Theo tr\u1ea3 l\u1eddi ph\u1ecfng v\u1ea5n tr\u00ean <a href=\"https:\/\/thanhnien.vn\/kinh-te-viet-nam-se-the-nao-trong-nam-2023-post1532948.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>B\u00e1o Thanh Ni\u00ean<\/strong><\/a>, TS C\u1ea5n V\u0103n L\u1ef1c, Th\u00e0nh vi\u00ean H\u1ed9i \u0111\u1ed3ng T\u01b0 v\u1ea5n&nbsp;ch\u00ednh s\u00e1ch t\u00e0i ch\u00ednh&nbsp;ti\u1ec1n t\u1ec7 qu\u1ed1c gia cho bi\u1ebft, Vi\u1ec7t Nam ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi 6 kh\u00f3 kh\u0103n v\u00e0 th\u00e1ch th\u1ee9c ch\u00ednh:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Th\u1ee9 nh\u1ea5t, m\u00f4i tr\u01b0\u1eddng qu\u1ed1c t\u1ebf k\u00e9m thu\u1eadn l\u1ee3i, m\u1ed9t s\u1ed1 khu v\u1ef1c, qu\u1ed1c gia, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c \u0111\u1ed1i t\u00e1c kinh t\u1ebf l\u1edbn c\u1ee7a Vi\u1ec7t Nam c\u00f3 th\u1ec3 r\u01a1i v\u00e0o suy tho\u00e1i nh\u1eb9, l\u00e0m gi\u1ea3m l\u1ef1c c\u1ea7u xu\u1ea5t kh\u1ea9u.<\/li>\n\n\n\n<li>Th\u1ee9 2, gi\u1ea3i ng\u00e2n \u0111\u1ea7u t\u01b0 c\u00f4ng, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh m\u1ee5c ti\u00eau qu\u1ed1c gia v\u00e0 Ch\u01b0\u01a1ng tr\u00ecnh ph\u1ee5c h\u1ed3i 2022 &#8211; 2023 v\u1eabn c\u00f2n ch\u1eadm.<\/li>\n\n\n\n<li>Th\u1ee9 3,&nbsp;\u00e1p l\u1ef1c l\u1ea1m ph\u00e1t, t\u1ef7 gi\u00e1, l\u00e3i su\u1ea5t c\u00f2n t\u0103ng v\u00e0 v\u1eabn l\u00e0 th\u00e1ch th\u1ee9c l\u1edbn trong n\u0103m 2023.<\/li>\n\n\n\n<li>Th\u1ee9 4, n\u1ee3 x\u1ea5u ti\u1ec1m \u1ea9n c\u00f3 th\u1ec3 gia t\u0103ng trong th\u1eddi gian t\u1edbi.<\/li>\n\n\n\n<li>Th\u1ee9 5, r\u1ee7i ro th\u1ecb tr\u01b0\u1eddng ch\u1ee9ng kho\u00e1n, tr\u00e1i phi\u1ebfu doanh nghi\u1ec7p, b\u1ea5t \u0111\u1ed9ng s\u1ea3n v\u00e0 thanh kho\u1ea3n h\u1ec7 th\u1ed1ng ng\u00e2n h\u00e0ng ch\u01b0a gi\u1ea3m r\u00f5 r\u1ec7t.<\/li>\n\n\n\n<li>Th\u1ee9 6,&nbsp;th\u1ecb tr\u01b0\u1eddng lao \u0111\u1ed9ng&nbsp;xu\u1ea5t hi\u1ec7n d\u1ea5u hi\u1ec7u \u0111\u00e1ng lo ng\u1ea1i.<\/li>\n<\/ul>\n\n\n\n<p>C\u0169ng theo th\u00f4ng tin m\u1edbi nh\u1ea5t tr\u00ean <a href=\"https:\/\/vneconomy.vn\/nhieu-du-bao-trai-chieu-ve-tang-truong-kinh-te-viet-nam-nam-2023.htm\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>B\u00e1o VnEconomy<\/strong><\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ch\u1ee9ng kho\u00e1n R\u1ed3ng Vi\u1ec7t v\u00e0 VnDirect cho r\u1eb1ng t\u0103ng tr\u01b0\u1edfng kinh t\u1ebf Vi\u1ec7t Nam ch\u1eadm l\u1ea1i v\u00e0 suy gi\u1ea3m trong n\u0103m 2023<\/li>\n\n\n\n<li>Kinh t\u1ebf to\u00e0n c\u00e2u k\u00e9m thu\u1eadn l\u1ee3i, tri\u1ec3n v\u1ecdng xu\u1ea5t kh\u1ea9u k\u00e9m, \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c \u0111\u1ebfn t\u0103ng tr\u01b0\u1edfng s\u1ea3n xu\u1ea5t c\u00f4ng nghi\u1ec7p, \u0111\u1ea7u t\u01b0 v\u00e0 ti\u00eau d\u00f9ng trong n\u01b0\u1edbc.<\/li>\n\n\n\n<li>Chu k\u1ef3 \u0111i xu\u1ed1ng c\u1ee7a l\u0129nh v\u1ef1c b\u1ea5t \u0111\u1ed9ng s\u1ea3n k\u00e9o theo x\u00e2y d\u1ef1ng v\u00e0 t\u00e0i ch\u00ednh &#8211; ng\u00e2n h\u00e0ng t\u1ea1o ra lan t\u1ecfa t\u1edbi to\u00e0n b\u1ed9 n\u1ec1n kinh t\u1ebf.<\/li>\n\n\n\n<li>Tuy nhi\u00ean, c\u0169ng c\u00f3 nhi\u1ec1u d\u1ef1 \u0111o\u00e1n tr\u00e1i chi\u1ec1u, \u0111\u1eb7c bi\u1ec7t l\u1ed9 tr\u00ecnh m\u1edf c\u1eeda c\u1ee7a Trung Qu\u1ed1c l\u00e0 bi\u1ebfn s\u1ed1 quan tr\u1ecdng v\u1edbi tri\u1ec3n v\u1ecdng kinh t\u1ebf v\u0129 m\u00f4 n\u0103m 2023.<\/li>\n<\/ul>\n\n\n\n<p>B\u00e1o c\u00e1o c\u1ee7a <strong>HSBC <\/strong>c\u0169ng n\u00eau: &#8220;Tri\u1ec3n v\u1ecdng s\u1ea3n xu\u1ea5t c\u1ee7a Vi\u1ec7t Nam \u0111ang b\u1eaft \u0111\u1ea7u nh\u00ecn th\u1ea5y th\u00e1ch th\u1ee9c v\u1edbi b\u1eb1ng ch\u1ee9ng l\u00e0 ch\u1ec9 s\u1ed1 PMI m\u1edbi nh\u1ea5t ti\u1ebfp t\u1ee5c lao d\u1ed1c xu\u1ed1ng 46,4 trong th\u00e1ng 12, m\u1ee9c th\u1ea5p nh\u1ea5t trong v\u00f2ng 1,5 n\u0103m qua&#8221;.<\/p>\n\n\n\n<p>Nh\u00ecn chung, c\u00e1c b\u00e1o c\u00e1o \u0111\u1ec1u cho th\u1ea5y m\u1ed9t b\u1ee9c tranh &#8220;kh\u00f4ng t\u01b0\u01a1i s\u00e1ng&#8221; v\u00ec v\u1eady c\u00e1c doanh nghi\u1ec7p c\u1ea7n nh\u00ecn nh\u1eadn l\u1ea1i r\u00f5 r\u00e0ng c\u00e1c th\u00e1ch th\u1ee9c, hi\u1ec7n tr\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>Trong th\u1eddi k\u1ef3 suy tho\u00e1i, ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1eb7t ra c\u00e1c \u01b0u ti\u00ean kh\u1eaft khe h\u01a1n v\u00e0 gi\u1ea3m chi ti\u00eau. Khi doanh s\u1ed1 b\u1eaft \u0111\u1ea7u gi\u1ea3m, c\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng c\u1eaft gi\u1ea3m chi ph\u00ed, gi\u1ea3m gi\u00e1 v\u00e0 ho\u00e3n \u0111\u1ea7u t\u01b0 m\u1edbi. Chi ph\u00ed marketing, truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng \u0111\u01b0\u1ee3c c\u1eaft gi\u1ea3m \u0111\u1ed3ng lo\u1ea1t \u2013 nh\u01b0ng vi\u1ec7c c\u1eaft gi\u1ea3m chi ph\u00ed b\u1eeba b\u00e3i nh\u01b0 v\u1eady l\u00e0 m\u1ed9t sai l\u1ea7m.<\/p>\n\n\n\n<p>M\u1eb7c d\u00f9 ki\u1ec1m ch\u1ebf chi ph\u00ed l\u00e0 \u0111i\u1ec1u kh\u00f4n ngoan, nh\u01b0ng kh\u00f4ng h\u1ed7 tr\u1ee3 th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c \u1ee9ng ph\u00f3 v\u1edbi nhu c\u1ea7u thay \u0111\u1ed5i c\u1ee7a kh\u00e1ch h\u00e0ng c\u1ed1t l\u00f5i c\u00f3 th\u1ec3 g\u00e2y nguy hi\u1ec3m cho hi\u1ec7u su\u1ea5t trong th\u1eddi gian d\u00e0i.<\/p>\n\n\n\n<p>C\u00e1c doanh nghi\u1ec7p n\u00ean ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch hi\u1ec7n tr\u1ea1ng v\u00e0 s\u1ef1 thay \u0111\u1ed5i, xoay chi\u1ec1u th\u00f4ng minh thay v\u00ec c\u1eaft gi\u1ea3m ng\u00e2n s\u00e1ch. B\u00ean c\u1ea1nh \u0111\u00f3 c\u1ea7n nhanh ch\u00f3ng \u0111i\u1ec1u ch\u1ec9nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c, chi\u1ebfn thu\u1eadt \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u thay \u0111\u1ed5i s\u1ebd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng ph\u00e1t tri\u1ec3n h\u01a1n c\u00e1c doanh nghi\u1ec7p kh\u00e1c trong v\u00e0 sau th\u1eddi k\u1ef3 suy tho\u00e1i.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Ki\u1ec3m to\u00e1n th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p><strong>S\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u<\/strong> lu\u00f4n \u0111\u01b0\u1ee3c coi l\u00e0 \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng, \u0111\u1eb7c bi\u1ec7t h\u1eefu d\u1ee5ng trong th\u1eddi k\u1ef3 suy tho\u00e1i, kh\u1ee7ng ho\u1ea3ng. V\u00ec v\u1eady, \u0111\u1ec3 c\u00f3 th\u00f4ng tin h\u1ed7 tr\u1ee3 ra quy\u1ebft \u0111\u1ecbnh t\u1ed1i \u01b0u \u0111\u1ed9ng l\u1ef1c n\u00e0y doanh nghi\u1ec7p c\u1ea7n nh\u00ecn nh\u1eadn l\u1ea1i t\u1ed5ng th\u1ec3 ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch th\u1ef1c hi\u1ec7n ki\u1ec3m to\u00e1n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Vui l\u00f2ng t\u1ea3i bi\u1ec3u m\u1eabu Brand Audit \u0111\u1ec3 h\u1ed7 tr\u1ee3 vi\u1ec7c ki\u1ec3m to\u00e1n \u0111\u1ea7y \u0111\u1ee7 h\u01a1n.<\/p>\n\n\n<span style=\"--tl-form-height-m:806.188px;--tl-form-height-t:713.594px;--tl-form-height-d:713.594px;\" class=\"tl-placeholder-f-type-shortcode_38672 tl-preload-form\"><span><\/span><\/span>\n\n\n<p>B\u1eb1ng c\u00e1ch \u0111\u00e1nh gi\u00e1 chi ti\u1ebft 7 ph\u1ea7n:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li>T\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li>Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li>Danh m\u1ee5c s\u1ea3n ph\u1ea9m<\/li>\n\n\n\n<li>Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1<\/li>\n\n\n\n<li>H\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i<\/li>\n\n\n\n<li>Ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng<\/li>\n<\/ul>\n\n\n\n<p>Doanh nghi\u1ec7p s\u1ebd c\u00f3 th\u00eam th\u00f4ng tin c\u01a1 s\u1edf \u0111\u1ec3 b\u1eaft \u0111\u1ea7u \u0111i\u1ec1u ch\u1ec9nh. V\u00e0 d\u1ef1a v\u00e0o kinh nghi\u1ec7m t\u01b0 v\u1ea5n, h\u1ed7 tr\u1ee3 h\u01a1n 8000 doanh nghi\u1ec7p trong h\u01a1n 12 n\u0103m qua, Sao Kim \u0111\u1ec1 xu\u1ea5t b\u1ea1n n\u00ean c\u00e2n nh\u1eafc \u0111\u1ebfn c\u00e1c gi\u1ea3i ph\u00e1p sau:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. 10 Gi\u1ea3i ph\u00e1p x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u1eddi suy tho\u00e1i kinh t\u1ebf<\/h2>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/xay-dung-thuong-hieu-thoi-ky-suy-thoai.jpg\" alt=\"Gi\u1ea3i ph\u00e1p x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u1eddi k\u1ef3 suy tho\u00e1i\" class=\"wp-image-38706\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/xay-dung-thuong-hieu-thoi-ky-suy-thoai.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/xay-dung-thuong-hieu-thoi-ky-suy-thoai-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/xay-dung-thuong-hieu-thoi-ky-suy-thoai-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Ng\u00e0y nay, d\u00f9 suy tho\u00e1i, cu\u1ed9c s\u1ed1ng v\u1eabn ti\u1ebfp t\u1ee5c nh\u01b0 th\u01b0\u1eddng l\u1ec7 v\u00e0 ph\u1ea7n l\u1edbn v\u1eabn kh\u00f4ng th\u1ec3 quan t\u00e2m \u0111\u1ebfn vi\u1ec7c ti\u1ebft ki\u1ec7m. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec7n nay ph\u1ea3n \u1ee9ng v\u1edbi suy tho\u00e1i kinh t\u1ebf ch\u1ee7 y\u1ebfu b\u1eb1ng c\u00e1ch k\u00e9o d\u00e0i th\u1eddi gian khi th\u1ef1c hi\u1ec7n c\u00e1c giao d\u1ecbch l\u1edbn. H\u1ecd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng s\u1ebd thu\u00ea h\u01a1n l\u00e0 mua m\u1edbi (tr\u1eeb s\u1ea3n ph\u1ea9m thi\u1ebft y\u1ebfu).<\/p>\n\n\n\n<p>Trong ng\u1eafn h\u1ea1n, h\u1ecd kh\u00f3 c\u00f3 th\u1ec3 thay \u0111\u1ed5i h\u00e0nh vi ti\u00eau d\u00f9ng c\u1ee7a m\u00ecnh tr\u1eeb khi h\u1ecd th\u1ea5t nghi\u1ec7p.<\/p>\n\n\n\n<p>B\u1ea5t k\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a doanh nghi\u1ec7p b\u1ea1n thu\u1ed9c nh\u00f3m n\u00e0o, h\u1ecd lu\u00f4n \u01b0u ti\u00ean ti\u00eau d\u00f9ng b\u1eb1ng c\u00e1ch ph\u00e2n lo\u1ea1i s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 th\u00e0nh b\u1ed1n lo\u1ea1i:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lo\u1ea1i 1: Y\u1ebfu t\u1ed1 c\u1ea7n thi\u1ebft cho s\u1ef1 s\u1ed1ng c\u00f2n (th\u1ef1c ph\u1ea9m, y t\u1ebf, ch\u1ed7 \u1edf, \u0111i l\u1ea1i, qu\u1ea7n \u00e1o)<\/li>\n\n\n\n<li>Lo\u1ea1i 2: D\u00e0nh cho ni\u1ec1m \u0111am m\u00ea<\/li>\n\n\n\n<li>Lo\u1ea1i 3: C\u00e1c m\u1eb7t h\u00e0ng c\u00f3 th\u1ec3 ho\u00e3n l\u1ea1i m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd<\/li>\n\n\n\n<li>Lo\u1ea1i 4: C\u00e1c nhu c\u1ea7u kh\u00f4ng c\u1ea7n thi\u1ebft ho\u1eb7c kh\u00f4ng ch\u00ednh \u0111\u00e1ng<\/li>\n<\/ul>\n\n\n\n<p>Trong suy tho\u00e1i, ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e1nh gi\u00e1 l\u1ea1i c\u00e1c danh m\u1ee5c mua s\u1eafm c\u1ee7a h\u1ecd, \u0111i\u1ec1u ch\u1ec9nh h\u00e0nh vi \u01b0u ti\u00ean cho lo\u1ea1i 1. V\u00e0 b\u1edfi v\u00ec h\u1ea7u h\u1ebft ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1edf n\u00ean nh\u1ea1y c\u1ea3m h\u01a1n, n\u00ean h\u1ecd c\u00f3 th\u1ec3 s\u1ebd t\u00ecm ki\u1ebfm c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u h\u1ecd c\u1ea3m th\u1ea5y an t\u00e2m v\u1edbi \u01b0u \u0111\u00e3i t\u1ed1t h\u01a1n.<\/p>\n\n\n\n<p>Hi\u1ec3u r\u00f5 s\u1ef1 thay \u0111\u1ed5i trong t\u00e2m l\u00fd, h\u00e0nh vi c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 b\u1ed1i c\u1ea3nh kinh doanh l\u00e0 c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp t\u1ee5c ti\u1ebfn l\u00ean.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 gi\u1ea3i ph\u00e1p Sao Kim \u0111\u1ec1 xu\u1ea5t:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.1. T\u1eadp trung v\u00e0o m\u1ee5c ti\u00eau tr\u1ecdng t\u00e2m<\/h3>\n\n\n\n<p>Trong th\u1eddi k\u1ef3 suy tho\u00e1i, ngu\u1ed3n l\u1ef1c h\u1ea1n ch\u1ebf, doanh nghi\u1ec7p kh\u00f4ng n\u00ean v\u00e0 c\u0169ng kh\u00f4ng th\u1ec3 \u0111\u1eb7t nhi\u1ec1u m\u1ee5c ti\u00eau \u0111\u1ed1i v\u1edbi ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>N\u1ebfu \u0111\u01b0\u1ee3c h\u1ecfi &#8220;\u0110\u00e2u l\u00e0 m\u1ee5c ti\u00eau quan tr\u1ecdng nh\u1ea5t trong x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p?&#8221; th\u00ec m\u1ee5c ti\u00eau \u0111\u00f3 l\u00e0 g\u00ec?<\/p>\n\n\n\n<p>Li\u1ec7u m\u1ee5c ti\u00eau \u0111\u00f3 c\u00f3 r\u00f5 r\u00e0ng v\u00e0 \u0111\u1ee7 t\u1eadp trung?<\/p>\n\n\n\n<p>V\u00ed d\u1ee5:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Thay v\u00ec \u0111\u1eb7t m\u1ee5c ti\u00eau: &#8220;X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh TOP 3 th\u1ecb tr\u01b0\u1eddng&#8221;<\/li>\n\n\n\n<li>H\u00e3y \u0111\u1eb7t m\u1ee5c ti\u00eau: &#8220;X\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n tr\u00ean Digital&#8221;<\/li>\n<\/ul>\n\n\n\n<p>Lu\u00f4n ghi nh\u1edb, &#8220;nh\u1ea5t qu\u00e1n&#8221;, &#8220;t\u1eadp trung&#8221; t\u1ea1o ra s\u1ee9c m\u1ea1nh gi\u00fap \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1eebng m\u1ee5c ti\u00eau nhanh h\u01a1n vi\u1ec7c h\u01b0\u1edbng t\u1edbi nhi\u1ec1u m\u1ee5c ti\u00eau c\u00f9ng m\u1ed9t l\u00fac. \u0110\u1eb7c bi\u1ec7t khi b\u1ed1i c\u1ea3nh kinh doanh kh\u00f4ng thu\u1eadn l\u1ee3i.<\/p>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/thuong-hieu-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/la-ban-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>La b\u00e0n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/tam-nhin-va-su-menh\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>C\u00e1ch vi\u1ebft t\u1ea7m nh\u00ecn v\u00e0 s\u1ee9 m\u1ec7nh<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3.2. S\u00e1ng t\u1ea1o n\u1ed9i dung<\/h3>\n\n\n\n<p>S\u00e1ng t\u1ea1o n\u1ed9i dung quan tr\u1ecdng trong b\u1ea5t k\u1ef3 ho\u00e0n c\u1ea3nh n\u00e0o, s\u00e1ng t\u1ea1o n\u1ed9i dung c\u1ea7n \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y m\u1ea1nh m\u1ebd h\u01a1n n\u1eefa trong th\u1eddi \u0111i\u1ec3m hi\u1ec7n nay.<\/p>\n\n\n\n<p>Vi\u1ec7c s\u00e1ng t\u1ea1o n\u1ed9i dung kh\u00f4ng qu\u00e1 kh\u00f3 v\u1edbi vi\u1ec7c c\u00f3 r\u1ea5t nhi\u1ec1u c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 nh\u00e0 s\u00e1ng t\u1ea1o.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 doanh nghi\u1ec7p thi\u1ebft l\u1eadp \u0111\u01b0\u1ee3c c\u01a1 ch\u1ebf, h\u01b0\u1edbng d\u1eabn v\u00e0 th\u1ef1c s\u1ef1 th\u00fac \u0111\u1ea9y ho\u1ea1t \u0111\u1ed9ng s\u00e1ng t\u1ea1o.<\/p>\n\n\n\n<p>C\u00e1c nh\u00e0 s\u00e1ng t\u1ea1o s\u1ebd kh\u00f4ng th\u1ec3 s\u00e1ng t\u1ea1o n\u1ed9i dung n\u1ebfu kh\u00f4ng bi\u1ebft r\u00f5 r\u00e0ng lo\u1ea1i n\u1ed9i dung n\u00e0o ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, nh\u1eefng nguy\u00ean t\u1eafc c\u1ea7n tu\u00e2n th\u1ee7, kh\u00f4ng gian m\u1edf n\u00e0o c\u00f3 th\u1ec3 t\u1ef1 do khai ph\u00e1.<\/p>\n\n\n\n<p>NOTE: C\u1ea3n tr\u1edf ch\u1ee7 y\u1ebfu \u0111\u1ed1i v\u1edbi ho\u1ea1t \u0111\u1ed9ng s\u00e1ng t\u1ea1o \u0111\u00f3 l\u00e0 ho\u1ea1t \u0111\u1ed9ng ki\u1ec3m duy\u1ec7t kh\u00f4ng c\u00f3 ti\u00eau ch\u00ed r\u00f5 r\u00e0ng. Th\u1eddi gian ki\u1ec3m duy\u1ec7t chi\u1ebfm t\u1ef7 tr\u1ecdng r\u1ea5t l\u1edbn, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong nh\u1eefng doanh nghi\u1ec7p c\u00f3 nhi\u1ec1u ph\u00f2ng ban, ki\u1ec3m duy\u1ec7t nhi\u1ec1u c\u1ea5p.<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/James-Rothwell-Giam-Goc-Marketing-Khu-Vuc-EMEA-Cua-Tik-Tok.jpg\" alt=\"\" class=\"wp-image-38711\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/James-Rothwell-Giam-Goc-Marketing-Khu-Vuc-EMEA-Cua-Tik-Tok.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/James-Rothwell-Giam-Goc-Marketing-Khu-Vuc-EMEA-Cua-Tik-Tok-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/James-Rothwell-Giam-Goc-Marketing-Khu-Vuc-EMEA-Cua-Tik-Tok-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>James Rothwell cho r\u1eb1ng: \u201c<em>C\u00e1c nh\u00e0 s\u00e1ng t\u1ea1o ch\u1ec9 c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n n\u1ebfu h\u1ecd \u0111\u01b0\u1ee3c tin t\u01b0\u1edfng giao ph\u00f3 quy\u1ebft \u0111\u1ecbnh to\u00e0n b\u1ed9 c\u00f4ng vi\u1ec7c m\u00e0 th\u01b0\u01a1ng hi\u1ec7u thu\u00ea h\u1ecd l\u00e0m. H\u1ecd c\u1ea7n s\u1ef1 tin t\u01b0\u1edfng, t\u1ef1 do v\u00e0 nh\u1eefng \u0111\u1ec1 b\u00e0i (brief) tuy\u1ec7t v\u1eddi<\/em>.\u201d<\/p>\n\n\n\n<p>Ch\u00ednh v\u00ec th\u1ebf, \u0111\u1ec3 th\u00fac \u0111\u1ea9y ho\u1ea1t \u0111\u1ed9ng s\u00e1ng t\u1ea1o n\u1ed9i dung nhanh h\u01a1n, m\u1ea1nh m\u1ebd h\u01a1n, doanh nghi\u1ec7p n\u00ean xem x\u00e9t l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ho\u00e0n thi\u1ec7n b\u1ea3n h\u01b0\u1edbng d\u1eabn th\u01b0\u01a1ng hi\u1ec7u &#8211; Brand Guideline, trong \u0111\u00f3 nh\u00e0 s\u00e1ng t\u1ea1o \u0111\u1eb7c bi\u1ec7t c\u1ea7n:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li>M\u00f4 t\u1ea3 t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li>T\u00f4ng gi\u1ecdng th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li>Nh\u1eefng m\u1eabu n\u1ed9i dung \u0111\u01b0\u1ee3c khuy\u1ebfn kh\u00edch<\/li>\n\n\n\n<li>Nh\u1eefng m\u1eabu n\u1ed9i dung kh\u00f4ng \u0111\u01b0\u1ee3c khuy\u1ebfn kh\u00edch<\/li>\n\n\n\n<li>V\u00e0 s\u1ef1 tin t\u01b0\u1edfng, trao quy\u1ec1n s\u00e1ng t\u1ea1o nhi\u1ec1u h\u01a1n<\/li>\n<\/ul>\n\n\n\n<p>B\u1eb1ng c\u00e1ch trao quy\u1ec1n sau khi \u0111\u00e3 t\u1ea1o ra gi\u1edbi h\u1ea1n r\u00f5 r\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 r\u00fat g\u1ecdn ho\u1ea1t \u0111\u1ed9ng ki\u1ec3m duy\u1ec7t, m\u1edf \u0111\u01b0\u1eddng cho ho\u1ea1t \u0111\u1ed9ng s\u00e1ng t\u1ea1o, t\u0103ng hi\u1ec7u qu\u1ea3 m\u00e0 kh\u00f4ng c\u1ea7n gia t\u0103ng ngu\u1ed3n l\u1ef1c.<\/p>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/xay-dung-chien-luoc-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/cach-lam-content-marketing-hieu-qua\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Chi\u1ebfn l\u01b0\u1ee3c content marketing<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3.3. T\u1eadn d\u1ee5ng c\u00f4ng ngh\u1ec7<\/h3>\n\n\n\n<p>M\u1ed7i ng\u00e0y \u0111\u1ec1u c\u00f3 c\u00e1c c\u00f4ng ngh\u1ec7 h\u1eefu \u00edch \u0111\u01b0\u1ee3c sinh ra, c\u00f4ng ngh\u1ec7 c\u00f3 th\u1ec3 \u0111em l\u1ea1i b\u01b0\u1edbc nh\u1ea3y v\u01b0\u1ee3t tr\u1ed9i cho doanh nghi\u1ec7p trong khi t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn cao h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi ph\u01b0\u01a1ng ph\u00e1p kh\u00e1c. \u0110i\u1ec1u n\u00e0y l\u00e0 s\u1ef1 th\u1eadt hi\u1ec3n nhi\u00ean kh\u00f4ng c\u1ea7n ch\u1ee9ng minh.<\/p>\n\n\n\n<p>Nh\u01b0ng l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c c\u00e1c c\u00f4ng ngh\u1ec7?<\/p>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 l\u1edbn, \u0111\u1ea7u ti\u00ean c\u1ea7n ph\u1ea3i thi\u1ebft l\u1eadp b\u1ed9 ph\u1eadn ch\u1ecbu tr\u00e1ch nhi\u1ec7m nghi\u00ean c\u1ee9u, th\u1eed nghi\u1ec7m vi\u1ec7c \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u (N\u1ebfu kh\u00f4ng th\u1ec3 t\u1ef1 ph\u00e1t tri\u1ec3n)<\/p>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p nh\u1ecf, h\u00e3y li\u00ean t\u1ee5c theo d\u00f5i xu h\u01b0\u1edbng, s\u1eed d\u1ee5ng kh\u1ea3 n\u0103ng linh ho\u1ea1t \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau nhanh h\u01a1n cho doanh nghi\u1ec7p m\u00ecnh.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>C\u00f4ng ngh\u1ec7 <a href=\"https:\/\/openai.com\/blog\/chatgpt\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Chat GPT-4<\/strong><\/a> c\u1ee7a Open AI cho ph\u00e9p ch\u00fang ta c\u00f3 \u0111\u01b0\u1ee3c c\u00e1c c\u00e2u tr\u1ea3 l\u1eddi chi ti\u1ebft, r\u00f5 r\u00e0ng cho m\u1ed9t c\u00e2u h\u1ecfi b\u1ea5t k\u1ef3. H\u00e3y t\u1eadn d\u1ee5ng ch\u00fang \u0111\u1ec3 t\u00ecm ki\u1ebfm th\u00f4ng tin, s\u00e1ng t\u1ea1o n\u1ed9i dung ph\u00f9 h\u1ee3p.<\/li>\n\n\n\n<li>C\u00e1c b\u1ed9 l\u1ecdc AR tr\u00ean Tik Tok c\u00f3 th\u1ec3 t\u1ea1o viral ch\u1ec9 trong m\u1ed9t \u0111\u00eam, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 khai th\u00e1c \u0111i\u1ec1u n\u00e0y \u0111\u1ec3 t\u1ea1o ra t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn cao h\u01a1n.<\/li>\n<\/ul>\n\n\n\n<p>M\u1ed9t website v\u1edbi nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u1ea5n t\u01b0\u1ee3ng, t\u1ed1i \u01b0u UX\/UI v\u00e0 t\u00edch h\u1ee3p c\u00f4ng ngh\u1ec7 h\u1ed7 tr\u1ee3 marketing, sales, seo c\u00f3 th\u1ec3 mang l\u1ea1i kh\u00e1c bi\u1ec7t cho doanh nghi\u1ec7p.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e6efff\"><em>Xem ngay g\u00f3i <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/thiet-ke-website\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>thi\u1ebft k\u1ebf website doanh nghi\u1ec7p<\/strong><\/a> c\u1ee7a Sao Kim Branding, ki\u1ebfn t\u1ea1o n\u1ec1n t\u1ea3ng m\u1ea1nh m\u1ebd cho doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n tr\u00ean Digital.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.4. Automation<\/h3>\n\n\n\n<p>Automation th\u1ef1c s\u1ef1 l\u00e0 gi\u1ea3i ph\u00e1p mang l\u1ea1i l\u1ee3i th\u1ebf c\u1ea1nh tranh trong m\u1ecdi \u0111i\u1ec1u ki\u1ec7n kinh doanh.<\/p>\n\n\n\n<p>D\u0129 nhi\u00ean, tri\u1ec3n khai gi\u1ea3i ph\u00e1p Automation t\u1ed5ng th\u1ec3 c\u00f3 th\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed5ng th\u1ec3. Tuy nhi\u00ean, trong th\u1eddi k\u1ef3 suy tho\u00e1i, gi\u1ea3i ph\u00e1p t\u1ed5ng th\u1ec3 mang l\u1ea1i nhi\u1ec1u th\u00e1ch th\u1ee9c, kh\u00f3 c\u00f3 th\u1ec3 tri\u1ec3n khai nhanh ch\u00f3ng v\u1edbi t\u00ecnh h\u00ecnh hi\u1ec7n t\u1ea1i.<\/p>\n\n\n\n<p>V\u00ec v\u1eady, Sao Kim \u0111\u1ec1 xu\u1ea5t doanh nghi\u1ec7p h\u00e3y ti\u1ebfp c\u1eadn v\u1edbi c\u00e1c gi\u1ea3i ph\u00e1p nh\u1ecf ph\u00f9 h\u1ee3p tr\u01b0\u1edbc khi tri\u1ec3n khai gi\u1ea3i ph\u00e1p t\u1ed5ng th\u1ec3 l\u1edbn (c\u00f3 th\u1ec3 m\u1ea5t nhi\u1ec1u chi ph\u00ed trong khi ch\u01b0a t\u1ed1i \u01b0u).<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Su-Dung-Automation-Tu-Cac-Giai-Phap-Nho.jpg\" alt=\"S\u1eed d\u1ee5ng Automation, b\u1eaft \u0111\u1ea7u t\u1eeb c\u00e1c gi\u1ea3i ph\u00e1p nh\u1ecf \u0111\u1ec3 truy\u1ec1n th\u00f4ng, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-38714\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Su-Dung-Automation-Tu-Cac-Giai-Phap-Nho.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Su-Dung-Automation-Tu-Cac-Giai-Phap-Nho-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Su-Dung-Automation-Tu-Cac-Giai-Phap-Nho-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>V\u00ed d\u1ee5:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Th\u1eed nghi\u1ec7m t\u1ef1 \u0111\u1ed9ng h\u00f3a ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng tr\u00ean social v\u1edbi chatbot<\/li>\n\n\n\n<li>Gi\u1eef k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng c\u0169 b\u1eb1ng h\u1ec7 th\u1ed1ng email automation. Ho\u1eb7c \u0111\u01a1n gi\u1ea3n xem x\u00e9t l\u1ea1i t\u00ednh h\u1eefu \u00edch, kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u trong m\u1ed7i email g\u1eedi \u0111i.<\/li>\n<\/ul>\n\n\n\n<p>Thay v\u00ec tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng r\u1ea7m r\u1ed9, h\u00e3y c\u00e2n nh\u1eafc tri\u1ec3n khai duy tr\u00ec k\u1ebft n\u1ed1i b\u1eb1ng c\u00e1c bi\u1ec7n ph\u00e1p automation, re-mind kh\u00e1ch h\u00e0ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, c\u00e1c gi\u00e1 tr\u1ecb c\u00f3 \u0111\u01b0\u1ee3c khi k\u1ebft n\u1ed1i th\u01b0\u1eddng xuy\u00ean v\u1edbi doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, kinh nghi\u1ec7m tri\u1ec3n khai, \u00e1p d\u1ee5ng c\u00e1c gi\u1ea3i ph\u00e1p automation nh\u1ecf c\u00f3 th\u1ec3 mang l\u1ea1i l\u1ee3i th\u1ebf khi tri\u1ec3n khai gi\u1ea3i ph\u00e1p t\u1ed5ng th\u1ec3, bi\u1ebft r\u00f5 ph\u01b0\u01a1ng h\u01b0\u1edbng ph\u00e1t tri\u1ec3n ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p khi \u0111i\u1ec1u ki\u1ec7n kinh doanh kh\u1edfi s\u1eafc h\u01a1n.<\/p>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Chi\u1ebfn l\u01b0\u1ee3c Email Marketing hi\u1ec7u qu\u1ea3<\/strong><\/a><\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.5. Ch\u01b0\u01a1ng tr\u00ecnh loyalty<\/h3>\n\n\n\n<p>Nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0o \u0111ang t\u1ea1o ra 80% doanh thu cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n? \u0110i\u1ec1u g\u00ec s\u1ebd khi\u1ebfn h\u1ecd r\u1eddi b\u1ecf doanh nghi\u1ec7p c\u1ee7a b\u1ea1n?<\/p>\n\n\n\n<p>Nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y v\u1eabn ti\u1ebfp t\u1ee5c t\u1ea1o ra doanh thu trong v\u00e0 sau suy tho\u00e1i. \u0110\u00e2y l\u00e0 ngu\u1ed3n \u0111\u1ec3 gi\u00fap doanh nghi\u1ec7p duy tr\u00ec s\u1ef1 t\u1ed3n t\u1ea1i.<\/p>\n\n\n\n<p>V\u1eady doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u00e3 c\u00f3 ch\u01b0\u01a1ng tr\u00ecnh n\u00e0o d\u00e0nh cho nh\u00f3m kh\u00e1ch h\u00e0ng trung th\u00e0nh nh\u1eb1m t\u0103ng c\u01b0\u1eddng g\u1eafn k\u1ebft, l\u00e0m h\u00e0i l\u00f2ng h\u1ecd h\u01a1n trong suy tho\u00e1i ch\u01b0a?<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/chuong-trinh-khach-hang-trung-thanh-1.jpg\" alt=\"Tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng trung th\u00e0nh\" class=\"wp-image-38725\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/chuong-trinh-khach-hang-trung-thanh-1.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/chuong-trinh-khach-hang-trung-thanh-1-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/chuong-trinh-khach-hang-trung-thanh-1-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Khi m\u1ed9t kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3ng di\u1ec7u, h\u1eefu \u00edch h\u01a1n, mang l\u1ea1i nhi\u1ec1u gi\u00e1 tr\u1ecb h\u01a1n trong cu\u1ed9c s\u1ed1ng c\u1ee7a h\u1ecd, h\u1ecd s\u1ebd kh\u00f4ng ng\u1ea7n ng\u1ea1i k\u1ec3 v\u1ec1 doanh nghi\u1ec7p v\u1edbi nh\u1eefng ng\u01b0\u1eddi th\u00e2n thi\u1ebft. T\u1eeb \u0111\u00f3 t\u1ea1o ra doanh thu cao h\u01a1n, b\u1ec1n v\u1eefng h\u01a1n trong khi chi ph\u00ed th\u1ea5p h\u01a1n so v\u1edbi vi\u1ec7c tr\u1ef1c ti\u1ebfp t\u1ea1o ra m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/brand-loyalty\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Brand Loyalty l\u00e0 g\u00ec<\/strong><\/a>?<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.6. S\u1eed d\u1ee5ng nano influencer ph\u00f9 h\u1ee3p<\/h3>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Cac-Loai-Influencer.png\" alt=\"\" class=\"wp-image-38721\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Cac-Loai-Influencer.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Cac-Loai-Influencer-300x200.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Cac-Loai-Influencer-768x512.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh l\u1edbn v\u1edbi celeb trong th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i c\u00f3 th\u1ec3 kh\u00f4ng ph\u00f9 h\u1ee3p, c\u00e2n nh\u1eafc tri\u1ec3n khai c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh nh\u1ecf v\u1edbi nano influencer c\u00f9ng c\u00e1c &#8216;chi\u1ebfn thu\u1eadt du k\u00edch&#8217; chinh ph\u1ee5c t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng nh\u1ecf, th\u1ef1c s\u1ef1 li\u00ean quan.<\/p>\n\n\n\n<p>Khi l\u1ef1a ch\u1ecdn nano influencer c\u1ea7n l\u01b0u \u00fd:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>S\u1ef1 li\u00ean quan<\/strong>: S\u1ef1 li\u00ean quan c\u00e0ng l\u1edbn, kh\u1ea3 n\u0103ng th\u00fac \u0111\u1ea9y c\u00e1c nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u00e0ng cao (li\u00ean quan \u0111\u1ebfn c\u00e1c gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5)<\/li>\n\n\n\n<li><strong>Danh ti\u1ebfng<\/strong>: Danh ti\u1ebfng t\u1ed1t trong c\u1ed9ng \u0111\u1ed3ng c\u1ee7a h\u1ecd<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3.7. \u0110\u00e1nh gi\u00e1 l\u1ea1i c\u00e1c c\u01a1 h\u1ed9i<\/h3>\n\n\n\n<p>B\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch th\u1ef1c hi\u1ec7n ph\u00e2n lo\u1ea1i th\u01b0\u01a1ng hi\u1ec7u v\u00e0 danh m\u1ee5c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. X\u00e1c \u0111\u1ecbnh th\u01b0\u01a1ng hi\u1ec7u n\u00e0o c\u00f3 tri\u1ec3n v\u1ecdng t\u1ed3n t\u1ea1i k\u00e9m, danh m\u1ee5c n\u00e0o c\u00f3 th\u1ec3 b\u1ecb s\u1ee5t gi\u1ea3m doanh thu nh\u01b0ng c\u00f3 th\u1ec3 \u1ed5n \u0111\u1ecbnh v\u00e0 c\u00f4ng ty n\u00e0o c\u00f3 kh\u1ea3 n\u0103ng ph\u00e1t tri\u1ec3n trong th\u1eddi k\u1ef3 suy tho\u00e1i v\u00e0 sau \u0111\u00f3.<\/p>\n\n\n\n<p>C\u00e1c c\u01a1 h\u1ed9i chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n trong th\u1eddi k\u1ef3 suy tho\u00e1i s\u1ebd ph\u1ee5 thu\u1ed9c r\u1ea5t nhi\u1ec1u v\u00e0o vi\u1ec7c kh\u00e1ch h\u00e0ng c\u1ed1t l\u00f5i c\u1ee7a b\u1ea1n thu\u1ed9c v\u1ec1 ph\u00e2n kh\u00fac n\u00e0o trong b\u1ed1n ph\u00e2n kh\u00fac v\u00e0 c\u00e1ch h\u1ecd ph\u00e2n lo\u1ea1i s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Khi c\u00e1c c\u01a1 h\u1ed9i kinh doanh kh\u00f4ng ch\u1eafc ch\u1eafn ho\u1eb7c \u0111ang gi\u1ea3m s\u00fat, c\u00f3 l\u1ebd \u0111\u00e3 \u0111\u1ebfn l\u00fac c\u00e2n nh\u1eafc ph\u00e2n b\u1ed5 l\u1ea1i ng\u00e2n s\u00e1ch, d\u1ef1 tr\u00f9 cho c\u00e1c danh m\u1ee5c \u0111ang ho\u1ea1t \u0111\u1ed9ng t\u1ed1t. Duy tr\u00ec m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng c\u1ed1t l\u00f5i \u0111\u1ec3 duy tr\u00ec th\u01b0\u01a1ng hi\u1ec7u v\u01b0\u1ee3t qua suy tho\u00e1i kinh t\u1ebf v\u00e0 \u0111\u1ee7 s\u1ee9c ph\u1ee5c h\u1ed3i.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.8. Ph\u00e2n b\u1ed5 cho d\u00e0i h\u1ea1n<\/h3>\n\n\n\n<p>Khi doanh s\u1ed1 b\u00e1n h\u00e0ng b\u1eaft \u0111\u1ea7u gi\u1ea3m, c\u00e1c doanh nghi\u1ec7p kh\u00f4ng n\u00ean ho\u1ea3ng s\u1ee3 v\u00e0 thay \u0111\u1ed5i \u0111\u1ec1 xu\u1ea5t ho\u1eb7c \u0111\u1ecbnh v\u1ecb c\u01a1 b\u1ea3n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Ch\u1eb3ng h\u1ea1n, b\u1ea1n \u0111ang ph\u1ee5c v\u1ee5 nh\u00f3m ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 thu nh\u1eadp trung b\u00ecnh ho\u1eb7c cao nh\u01b0ng c\u00f3 th\u1ec3 b\u1ecb c\u00e1m d\u1ed7 chuy\u1ec3n sang th\u1ecb tr\u01b0\u1eddng th\u1ea5p h\u01a1n. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 g\u00e2y nh\u1ea7m l\u1eabn v\u00e0 khi\u1ebfn kh\u00e1ch h\u00e0ng trung th\u00e0nh r\u1eddi b\u1ecf b\u1ea1n.<\/p>\n\n\n\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, c\u0169ng c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 s\u1ef1 ph\u1ea3n kh\u00e1ng v\u00e0 c\u1ea1nh tranh gay g\u1eaft h\u01a1n \u1edf ph\u00e2n kh\u00fac chi ph\u00ed th\u1ea5p.<\/p>\n\n\n\n<p>Doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u1ea5y c\u00f3 th\u1ec3 thu h\u00fat m\u1ed9t s\u1ed1 kh\u00e1ch h\u00e0ng m\u1edbi trong th\u1eddi gian ng\u1eafn nh\u01b0ng th\u01b0\u01a1ng hi\u1ec7u l\u1ea1i tr\u1edf n\u00ean y\u1ebfu h\u01a1n khi suy tho\u00e1i k\u1ebft th\u00fac.<\/p>\n\n\n\n<p>C\u00e1ch t\u1ed1t nh\u1ea5t c\u1ee7a l\u00e0 \u1ed5n \u0111\u1ecbnh th\u01b0\u01a1ng hi\u1ec7u. Ngay c\u1ea3 nh\u1eefng c\u00f4ng ty kh\u00f4ng c\u00f3 nhi\u1ec1u ng\u00e2n s\u00e1ch, vi\u1ec7c ph\u00e2n b\u1ed5 ngu\u1ed3n l\u1ef1c \u0111\u00e1ng k\u1ec3 \u0111\u1ec3 c\u1ee7ng c\u1ed1 tuy\u00ean b\u1ed1 c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong th\u1eddi k\u1ef3 n\u00e0y l\u00e0 kh\u00f4n ngoan h\u01a1n. B\u1eb1ng c\u00e1ch n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.9. C\u1ee7ng c\u1ed1 ni\u1ec1m tin th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 nh\u1eefng ng\u01b0\u1eddi hay lo l\u1eafng, ngay c\u1ea3 trong khi kh\u00f4ng x\u1ea3y ra suy tho\u00e1i, h\u1ecd c\u0169ng \u0111\u00e3 l\u1ef1a ch\u1ecdn c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m quen thu\u1ed9c, \u0111\u00e1ng tin c\u1eady nh\u01b0 m\u1ed9t s\u1ef1 l\u1ef1a ch\u1ecdn an to\u00e0n.<\/p>\n\n\n\n<p>Trong th\u1eddi k\u1ef3 suy tho\u00e1i, ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u1ea1i c\u00e0ng ch\u1edd mong l\u00f2ng tin c\u1ee7a h\u1ecd v\u00e0o th\u01b0\u01a1ng hi\u1ec7u s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1ec1n \u0111\u00e1p. \u0110\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m n\u00ean ph\u00e1t \u0111i c\u00e1c th\u00f4ng \u0111i\u1ec7p nh\u1eb1m c\u1ee7ng c\u1ed1 ni\u1ec1m tin, k\u00e8m theo m\u1ed9t s\u1ed1 gi\u00e1 tr\u1ecb \u0111\u00edch th\u1ef1c.<\/p>\n\n\n\n<p>C\u00e1c th\u00f4ng \u0111i\u1ec7p tr\u1ea5n an c\u1ee7ng c\u1ed1 m\u1ed1i li\u00ean h\u1ec7 c\u1ea3m x\u00fac v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u1ec3 hi\u1ec7n s\u1ef1 \u0111\u1ed3ng c\u1ea3m (V\u00ed d\u1ee5: \u201cch\u00fang ta s\u1ebd c\u00f9ng nhau v\u01b0\u1ee3t qua \u0111i\u1ec1u n\u00e0y\u201d) l\u00e0 r\u1ea5t quan tr\u1ecdng.<\/p>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/niem-tin-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>X\u00e2y d\u1ef1ng ni\u1ec1m tin th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.10. \u0110\u1ecbnh v\u1ecb \u0111\u1ec3 ph\u1ee5c h\u1ed3i<\/h3>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Dinh-Vi-De-Phuc-Hoi.png\" alt=\"\" class=\"wp-image-38723\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Dinh-Vi-De-Phuc-Hoi.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Dinh-Vi-De-Phuc-Hoi-300x200.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Dinh-Vi-De-Phuc-Hoi-768x512.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u s\u1ed1ng s\u00f3t v\u01b0\u1ee3t qua cu\u1ed9c suy tho\u00e1i trong qu\u00e1 kh\u1ee9 \u0111\u1ec1u \u0111\u00e3 t\u1eadp trung ch\u00fa \u00fd v\u00e0o nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ed1t l\u00f5i. Tuy nhi\u00ean, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i hi\u1ec3u h\u00e0nh vi c\u1ee7a m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o sau suy tho\u00e1i \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 cung c\u1ea5p gi\u00e1 tr\u1ecb v\u00e0 truy\u1ec1n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u khi \u0111\u00f3.<\/p>\n\n\n\n<p>Sau khi h\u1ea7u h\u1ebft c\u00e1c cu\u1ed9c suy tho\u00e1i k\u1ebft th\u00fac, th\u00e1i \u0111\u1ed9 v\u00e0 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd tr\u1edf l\u1ea1i \u201cb\u00ecnh th\u01b0\u1eddng\u201d trong v\u00f2ng m\u1ed9t ho\u1eb7c hai n\u0103m.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, sau nh\u1eefng \u0111\u1ee3t suy tho\u00e1i nghi\u00eam tr\u1ecdng h\u01a1n, c\u1ea3m gi\u00e1c d\u1ec5 b\u1ecb t\u1ed5n th\u01b0\u01a1ng v\u1ec1 kinh t\u1ebf c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 t\u1ed3n t\u1ea1i trong m\u1ed9t th\u1eadp k\u1ef7 ho\u1eb7c l\u00e2u h\u01a1n. Suy tho\u00e1i c\u00e0ng s\u00e2u v\u00e0 k\u00e9o d\u00e0i th\u00ec kh\u1ea3 n\u0103ng x\u1ea3y ra nh\u1eefng bi\u1ebfn \u0111\u1ed5i s\u00e2u s\u1eafc trong th\u00e1i \u0111\u1ed9 v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00e0ng l\u1edbn.<\/p>\n\n\n\n<p>Nghi\u00ean c\u1ee9u k\u1ef9 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u00ecm gi\u1ea3i ph\u00e1p \u0111\u00fang:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/xac-dinh-thi-truong-muc-tieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>X\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/hanh-trinh-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/trai-nghiem-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/trai-nghiem-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/danh-gia-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u0110\u00e1nh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/brand-alignment\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>S\u1ef1 li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/chien-luoc-khac-biet-hoa-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Kh\u00e1c bi\u1ec7t h\u00f3a th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">4. 5 \u0111i\u1ec1u c\u1ea7n ghi nh\u1edb khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u trong th\u1eddi k\u1ef3 suy tho\u00e1i<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">4.1. Th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i ti\u1ebfp t\u1ee5c ph\u1ea3n \u00e1nh nh\u1eefng g\u00ec doanh nghi\u1ec7p \u0111\u1ea1i di\u1ec7n<\/h3>\n\n\n\n<p>H\u00e3y nh\u1edb r\u1eb1ng, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u1ed9t doanh nghi\u1ec7p ph\u1ea3i ph\u1ea3n \u00e1nh nh\u1eefng g\u00ec doanh nghi\u1ec7p \u0111\u1ea1i di\u1ec7n. x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u1ea3i l\u00e0 h\u00e0nh \u0111\u1ed9ng m\u1ed9t l\u1ea7n. \u0110i\u1ec1u n\u00e0y c\u00e0ng \u0111\u00fang trong th\u1eddi k\u1ef3 suy tho\u00e1i.<\/p>\n\n\n\n<p>Ch\u00fang ta th\u01b0\u1eddng nghe r\u1eb1ng &#8220;\u0110\u1ec3 bi\u1ebft b\u1ea3n ch\u1ea5t c\u1ee7a m\u1ed9t ai \u0111\u00f3, h\u00e3y xem c\u00e1ch h\u1ecd ph\u1ea3n \u1ee9ng khi g\u1eb7p kh\u00f3 kh\u0103n, v\u1ea5p ng\u00e3&#8221;, th\u01b0\u01a1ng hi\u1ec7u c\u0169ng v\u1eady.<\/p>\n\n\n\n<p>Nh\u1eefng g\u00ec th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1i di\u1ec7n ph\u1ea3i \u0111\u01b0\u1ee3c ph\u1ea3n \u00e1nh r\u00f5 r\u00e0ng h\u01a1n trong khi kh\u00f3 kh\u0103n \u1eadp \u0111\u1ebfn. H\u00e3y ch\u00fa \u00fd \u0111\u1ebfn c\u00e1c ph\u1ea3n h\u1ed3i, gi\u00e1m s\u00e1t th\u00f4ng tin m\u1ed9t c\u00e1ch c\u1ea9n th\u1eadn v\u00e0 suy ngh\u0129 th\u1ea5u \u0111\u00e1o v\u1ec1 c\u00e1ch th\u1ef1c hi\u1ec7n \u0111\u1ec3 t\u1ea1o ti\u1ec1n \u0111\u1ec1 s\u1ed1ng s\u00f3t sau suy tho\u00e1i.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.2. Kh\u00e1ch h\u00e0ng v\u1eabn l\u00e0 tr\u1ecdng t\u00e2m<\/h3>\n\n\n\n<p>Lu\u00f4n coi kh\u00e1ch h\u00e0ng l\u00e0 trung t\u00e2m c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng. Hi\u1ec3u h\u1ecd \u0111\u1ebfn m\u1ee9c \u0111\u01b0a h\u1ecd v\u00e0o trong c\u00e1c cu\u1ed9c h\u1ecdp \u0111\u1ec3 l\u1eafng nghe \u00fd ki\u1ebfn c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>Trong suy tho\u00e1i, kh\u00f4ng ch\u1ec9 c\u00e1c doanh nghi\u1ec7p g\u1eb7p kh\u00f3 kh\u0103n, kh\u00e1ch h\u00e0ng c\u0169ng g\u1eb7p kh\u00f3 kh\u0103n, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 \u0111\u1ed3ng c\u1ea3m v\u00e0 c\u00f9ng nhau v\u01b0\u1ee3t qua.<\/p>\n\n\n\n<p>Khi th\u1ef1c s\u1ef1 \u0111\u1eb7t kh\u00e1ch h\u00e0ng l\u00e0m tr\u1ecdng t\u00e2m, b\u1ea1n s\u1ebd c\u00f3 t\u01b0 duy \u0111\u00fang \u0111\u1eafn \u0111\u1ec3 kh\u1eafc ph\u1ee5c v\u1ea5n \u0111\u1ec1 v\u00e0 ph\u00e1t tri\u1ec3n t\u1eeb \u0111\u00f3. \u0110\u1eebng bi\u1ebfn cu\u1ed9c suy tho\u00e1i tr\u1edf th\u00e0nh c\u00e1i c\u1edb \u0111\u1ec3 &#8220;m\u00f3c t\u00fai&#8221; kh\u00e1ch h\u00e0ng, \u0111\u00e2y l\u00e0 m\u1ed9t b\u00e0i th\u1eed nghi\u1ec7m cho nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 \u0111\u1ea1o \u0111\u1ee9c.<\/p>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/csr-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Chi\u1ebfn l\u01b0\u1ee3c CSR<\/strong><\/a>, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.3. T\u1eadp trung v\u00e0o nh\u1eefng \u0111i\u1ec1u c\u1ed1t l\u00f5i v\u00e0 t\u1ea7m nh\u00ecn xa h\u01a1n<\/h3>\n\n\n\n<p>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u xung quanh th\u1eddi k\u1ef3 suy tho\u00e1i kh\u00f4ng th\u1ec3 \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u \u0111i \u0111\u01b0\u1ee3c xa, v\u00e0 khi cu\u1ed9c suy tho\u00e1i k\u1ebft th\u00fac, nh\u1eefng \u0111i\u1ec1u th\u01b0\u01a1ng hi\u1ec7u \u0111ang l\u00e0m c\u00f3 th\u1ec3 kh\u00f4ng c\u00f2n \u00fd ngh\u0129a.<\/p>\n\n\n\n<p>Do \u0111\u00f3, t\u1eadp trung v\u00e0o nh\u1eefng \u0111i\u1ec1u c\u1ed1t l\u00f5i, ph\u1ea3n \u1ee9ng nhanh trong ng\u1eafn h\u1ea1n nh\u01b0ng c\u0169ng c\u1ea7n c\u00f3 t\u1ea7m nh\u00ecn xa \u0111\u1ec3 nhanh ch\u00f3ng b\u01b0\u1edbc ra kh\u1ecfi cu\u1ed9c suy tho\u00e1i.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.4. Kh\u00f4ng ng\u1eebng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>Vi\u1ec7c t\u1ea1m d\u1eebng, c\u1eaft gi\u1ea3m c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 th\u01b0\u01a1ng hi\u1ec7u trong th\u1eddi k\u1ef3 suy tho\u00e1i c\u00f3 th\u1ec3 d\u1eabn t\u1edbi vi\u1ec7c \u0111\u1ee9t g\u1eaby li\u00ean k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng, tr\u1edf n\u00ean v\u00f4 h\u00ecnh.<\/p>\n\n\n\n<p>B\u1ea3n ch\u1ea5t kh\u00e1ch h\u00e0ng r\u1ea5t nhanh qu\u00ean, t\u00e2m tr\u00ed h\u1ecd c\u0169ng nhanh ch\u00f3ng b\u1ecb th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c chi\u1ebfm l\u0129nh n\u1ebfu th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n kh\u00f4ng xu\u1ea5t hi\u1ec7n.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, trong th\u1eddi k\u1ef3 suy tho\u00e1i, t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng tr\u1edf n\u00ean nh\u1ea1y c\u1ea3m h\u01a1n, nh\u1eefng \u0111i\u1ec1u th\u01b0\u01a1ng hi\u1ec7u mang \u0111\u1ebfn trong th\u1eddi k\u1ef3 n\u00e0y c\u00f3 th\u1ec3 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m \u0111\u00e1ng nh\u1edb h\u01a1n nhi\u1ec1u trong th\u1eddi k\u1ef3 b\u00ecnh th\u01b0\u1eddng.<\/p>\n\n\n\n<p>\u00d4ng cha ta c\u00f3 c\u00e2u: &#8220;D\u1ec7t hoa tr\u00ean g\u1ea5m kh\u00f4ng b\u1eb1ng \u0111\u01b0a than s\u01b0\u1edfi \u1ea5m trong ng\u00e0y tuy\u1ebft r\u01a1i&#8221;.<\/p>\n\n\n\n<p>Th\u1eddi k\u1ef3 suy tho\u00e1i th\u1ef1c s\u1ef1 l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 c\u00f9ng kh\u00e1ch h\u00e0ng t\u1ea1o n\u00ean tr\u1ea3i nghi\u1ec7m s\u00e2u s\u1eafc. D\u0129 nhi\u00ean, th\u1eddi \u0111i\u1ec3m n\u00e0y c\u1ea7n v\u1eadn d\u1ee5ng \u00f3c s\u00e1ng t\u1ea1o, kh\u00f4ng ph\u1ea3i l\u00e0 t\u1ea1o th\u00eam \u00e1p l\u1ef1c v\u1ec1 t\u00e0i ch\u00ednh.<\/p>\n\n\n<span style=\"--tl-form-height-m:523.594px;--tl-form-height-t:638.969px;--tl-form-height-d:638.969px;\" class=\"tl-placeholder-f-type-shortcode_38565 tl-preload-form\"><span><\/span><\/span>\n\n\n<h3 class=\"wp-block-heading\">4.5. Sau c\u01a1n m\u01b0a, tr\u1eddi l\u1ea1i s\u00e1ng<\/h3>\n\n\n\n<p>Suy tho\u00e1i c\u0169ng c\u00f3 th\u1eddi k\u1ef3, sau suy tho\u00e1i l\u00e0 th\u1eddi k\u1ef3 ph\u00e1t tri\u1ec3n r\u1ef1c r\u1ee1 ti\u1ebfp theo. V\u1eady n\u00ean, h\u00e3y coi \u0111\u00e2y l\u00e0 th\u1eddi k\u1ef3 chu\u1ea9n b\u1ecb, \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 t\u1ea1o ra thay \u0111\u1ed5i t\u00edch c\u1ef1c trong m\u1ecdi ho\u1ea1t \u0111\u1ed9ng.<\/p>\n\n\n\n<p>N\u1ebfu th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 &#8220;ng\u1ee7 \u0111\u00f4ng&#8221;, sau suy tho\u00e1i \u0111\u1ed9ng l\u1ef1c m\u1ea1nh m\u1ebd v\u1ed1n c\u00f3 tr\u1edf n\u00ean \u00ec \u1ea1ch v\u00ec \u0111\u00e3 qu\u00e1 l\u00e2u &#8220;kh\u00f4ng kh\u1edfi \u0111\u1ed9ng&#8221;.<\/p>\n\n\n\n<p>Hi\u1ec3u t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng trong suy tho\u00e1i v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn thu\u1eadt truy\u1ec1n th\u00f4ng &#8220;kh\u1edfi \u0111\u1ed9ng&#8221;, chu\u1ea9n b\u1ecb cho giai \u0111o\u1ea1n b\u1ee9t t\u1ed1c s\u1eafp t\u1edbi l\u00e0 \u0111i\u1ec1u doanh nghi\u1ec7p n\u00ean c\u00e2n nh\u1eafc th\u1ef1c hi\u1ec7n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L\u1eddi k\u1ebft<\/h2>\n\n\n\n<p>Vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n t\u00e1c \u0111\u1ed9ng v\u00e0o c\u1ea3m x\u00fac, th\u1eddi k\u1ef3 suy tho\u00e1i, t\u00e2m l\u00fd ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u1ea1y c\u1ea3m h\u01a1n ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i v\u00e0ng cho ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u s\u00e1ng t\u1ea1o.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e6efff\"><em>Li\u00ean h\u1ec7 ngay v\u1edbi Sao Kim \u0111\u1ec3 <a href=\"https:\/\/www.saokim.com.vn\/en\/giai-phap\/cbp-giai-phap-xay-dung-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p<\/strong><\/a>, chu\u1ea9n b\u1ecb \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng b\u1ee9t ph\u00e1  cho th\u1eddi k\u1ef3 m\u1edbi.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p><strong>Follow c\u00e1c b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Sao Kim t\u1ea1i:<\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Blog Sao Kim<\/strong><\/a>,&nbsp;<a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>C\u1ea9m Nang Sao Kim<\/strong><\/a>&nbsp;<\/p>\n\n\n\n<p><strong>Facebook:<\/strong>&nbsp;<a href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p><strong>Case study Behance<\/strong>:&nbsp;<a href=\"https:\/\/www.behance.net\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sao Kim Branding<\/strong><\/a><\/p>\n\n\n\n<p>#SaoKim #SaoKimBranding&nbsp;#Branding #XayDungThuongHieu<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chia s\u1ebb nh\u1eadn \u0111\u1ecbnh, gi\u1ea3i ph\u00e1p x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u1eddi k\u1ef3 suy tho\u00e1i kinh t\u1ebf. Chu\u1ea9n b\u1ecb b\u1ee9t t\u1ed1c khi kinh t\u1ebf ph\u1ee5c h\u1ed3i.<\/p>\n","protected":false},"author":37,"featured_media":38706,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195],"tags":[],"class_list":["post-38671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cam-nang"],"acf":[],"views":410,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/38671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=38671"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/38671\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/38706"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=38671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=38671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=38671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}