{"id":40742,"date":"2023-03-13T18:09:33","date_gmt":"2023-03-13T11:09:33","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=40742"},"modified":"2024-11-13T11:51:22","modified_gmt":"2024-11-13T04:51:22","slug":"thiet-ke-nhan-dien-thuong-hieu-nganh-cong-nghe","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/thiet-ke-nhan-dien-thuong-hieu-nganh-cong-nghe\/","title":{"rendered":"Thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u ng\u00e0nh c\u00f4ng ngh\u1ec7"},"content":{"rendered":"\n<p><em>B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 t\u1ea7m quan tr\u1ecdng c\u1ee7a nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 quy tr\u00ecnh tri\u1ec3n khai <strong>thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u ng\u00e0nh c\u00f4ng ngh\u1ec7<\/strong> \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/03\/kinh-nghiem-thiet-ke-nhan-dien-thuong-hieu-nganh-cong-nghe.jpg\" alt=\"\" class=\"wp-image-41408\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/03\/kinh-nghiem-thiet-ke-nhan-dien-thuong-hieu-nganh-cong-nghe.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/03\/kinh-nghiem-thiet-ke-nhan-dien-thuong-hieu-nganh-cong-nghe-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/03\/kinh-nghiem-thiet-ke-nhan-dien-thuong-hieu-nganh-cong-nghe-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p>\u0110\u1ed3ng th\u1eddi, b\u00e0i vi\u1ebft c\u0169ng s\u1ebd cung c\u1ea5p m\u1ed9t s\u1ed1 kinh nghi\u1ec7m, m\u1ed9t s\u1ed1 l\u01b0u \u00fd trong qu\u00e1 tr\u00ecnh thi\u1ebft k\u1ebf v\u00e0 v\u00ed d\u1ee5 c\u1ee5 th\u1ec3 v\u1ec1 c\u00e1c d\u1ef1 \u00e1n nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u00e0 Sao Kim Branding \u0111\u00e3 th\u1ef1c hi\u1ec7n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. T\u1ea7m quan tr\u1ecdng c\u1ee7a nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u ng\u00e0nh C\u00f4ng ngh\u1ec7<\/h2>\n\n\n\n<p>V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a c\u00f4ng ngh\u1ec7, ng\u00e0nh c\u00f4ng ngh\u1ec7 \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng l\u0129nh v\u1ef1c t\u0103ng tr\u01b0\u1edfng nhanh nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi. Theo b\u00e1o c\u00e1o t\u1eeb IDC, th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u cho s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u00f4ng ngh\u1ec7 th\u00f4ng tin ti\u1ebfp t\u1ee5c t\u0103ng tr\u01b0\u1edfng \u1ed5n \u0111\u1ecbnh trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y, \u0111\u1ea1t m\u1ee9c \u0111\u00e1ng k\u1ec3 v\u00e0o n\u0103m 2023.<\/p>\n\n\n\n<p>Theo b\u00e1o c\u00e1o t\u1eeb B\u1ed9 Th\u00f4ng tin v\u00e0 Truy\u1ec1n th\u00f4ng, t\u00ednh \u0111\u1ebfn cu\u1ed1i n\u0103m 2023, Vi\u1ec7t Nam c\u00f3 h\u01a1n 80.000 doanh nghi\u1ec7p c\u00f4ng ngh\u1ec7 s\u1ed1, t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd so v\u1edbi n\u0103m tr\u01b0\u1edbc. Th\u1ecb tr\u01b0\u1eddng c\u00f4ng ngh\u1ec7 th\u00f4ng tin v\u00e0 truy\u1ec1n th\u00f4ng Vi\u1ec7t Nam \u0111\u01b0\u1ee3c \u01b0\u1edbc t\u00ednh \u0111\u1ea1t gi\u00e1 tr\u1ecb kho\u1ea3ng 15 t\u1ef7 USD, v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng h\u00e0ng n\u0103m kho\u1ea3ng 10%.<\/p>\n\n\n\n<p>C\u00e1c chuy\u00ean gia d\u1ef1 b\u00e1o r\u1eb1ng ng\u00e0nh c\u00f4ng ngh\u1ec7 th\u00f4ng tin Vi\u1ec7t Nam s\u1ebd ti\u1ebfp t\u1ee5c duy tr\u00ec \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng n\u00e0y trong nh\u1eefng n\u0103m t\u1edbi, nh\u1edd v\u00e0o vi\u1ec7c \u0111\u1ea7u t\u01b0 m\u1ea1nh m\u1ebd t\u1eeb c\u1ea3 ch\u00ednh ph\u1ee7 v\u00e0 khu v\u1ef1c t\u01b0 nh\u00e2n, c\u0169ng nh\u01b0 s\u1ef1 gia nh\u1eadp c\u1ee7a c\u00e1c t\u1eadp \u0111o\u00e0n c\u00f4ng ngh\u1ec7 l\u1edbn tr\u00ean th\u1ebf gi\u1edbi.<\/p>\n\n\n\n<p>Ng\u00e0nh c\u00f4ng ngh\u1ec7 Vi\u1ec7t Nam \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd. Nh\u01b0ng ch\u1ec9 d\u1ef1a v\u00e0o gia c\u00f4ng v\u1edbi chi ph\u00ed nh\u00e2n c\u00f4ng r\u1ebb, n\u0103ng l\u1ef1c c\u00f4ng ngh\u1ec7, doanh nghi\u1ec7p kh\u00f3 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng trong v\u00f2ng 3-5 n\u0103m t\u1edbi.<\/p>\n\n\n\n<p>V\u00ec v\u1eady, b\u1eaft \u0111\u1ea7u x\u00e2y x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ph\u00e1t tri\u1ec3n \u0111\u1ed9c l\u1eadp, m\u1ea1nh m\u1ebd b\u1eb1ng vi\u1ec7c ph\u00e1t tri\u1ec3n nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p l\u00e0 gi\u1ea3i ph\u00e1p c\u1ea5p thi\u1ebft.<\/p>\n\n\n\n<p>M\u1ed9t b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p nhanh ch\u00f3ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, n\u00e2ng t\u1ea7m v\u1ecb th\u1ebf, m\u00e0 c\u00f2n mang nhi\u1ec1u l\u1ee3i \u00edch kh\u00e1c, c\u1ee5 th\u1ec3:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>X\u00e1c \u0111\u1ecbnh v\u00e0 t\u1ea1o d\u1ef1ng nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng:<\/strong> M\u1ed9t b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p gi\u00fap kh\u00e1ch h\u00e0ng nh\u1eadn ra v\u00e0 nh\u1edb \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, g\u00f3p ph\u1ea7n t\u1ea1o ra s\u1ef1 t\u01b0\u01a1ng t\u00e1c t\u00edch c\u1ef1c gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li><strong>T\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 tin t\u01b0\u1edfng: <\/strong>M\u1ed9t b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n tr\u1edf n\u00ean \u0111\u1ed9c \u0111\u00e1o v\u00e0 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t trong m\u1eaft kh\u00e1ch h\u00e0ng. Khi kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y tin t\u01b0\u1edfng v\u00e0o th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, h\u1ecd s\u1ebd c\u00f3 xu h\u01b0\u1edbng ch\u1ecdn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n thay v\u00ec c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/li>\n\n\n\n<li><strong>T\u0103ng kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u: <\/strong>M\u1ed9t b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n d\u1ec5 d\u00e0ng nh\u1eadn di\u1ec7n h\u01a1n trong \u0111\u00e1m \u0111\u00f4ng v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/li>\n\n\n\n<li><strong>T\u0103ng gi\u00e1 tr\u1ecb cho th\u01b0\u01a1ng hi\u1ec7u:<\/strong> Khi kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng v\u00e0o th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u s\u1ebd t\u0103ng l\u00ean v\u00e0 gi\u00fap cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n t\u0103ng doanh s\u1ed1 v\u00e0 l\u1ee3i nhu\u1eadn.<\/li>\n\n\n\n<li><strong>Thu h\u00fat nh\u00e2n t\u00e0i<\/strong>: Nh\u00f3m nh\u00e2n t\u00e0i c\u00f4ng ngh\u1ec7 th\u01b0\u1eddng c\u00f3 y\u00eau c\u1ea7u cao kh\u00f4ng ch\u1ec9 v\u1ec1 l\u01b0\u01a1ng th\u01b0\u1edfng, h\u1ecd c\u00f2n y\u00eau c\u1ea7u c\u00f4ng ty c\u00f3 th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t, ch\u1ebf \u0111\u1ed9 ph\u00fac l\u1ee3i v\u00e0 nhi\u1ec1u th\u1ee9 kh\u00e1c. Th\u1eadm ch\u00ed h\u1ecd d\u1ec5 d\u00e0ng nh\u1ea3y vi\u1ec7c h\u01a1n b\u1ea5t k\u1ef3 ng\u00e0nh n\u00e0o. V\u00ec v\u1eady, \u0111\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n h\u1ecd th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng.<\/li>\n<\/ul>\n\n\n\n<p>Thi\u1ebft k\u1ebf b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 l\u00e0 m\u1ed9t b\u01b0\u1edbc trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, tuy nhi\u00ean b\u01b0\u1edbc thi\u1ebft k\u1ebf r\u1ea5t quan tr\u1ecdng, n\u00f3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean h\u1eefu h\u00ecnh th\u00f4ng qua c\u00e1c th\u00e0nh ph\u1ea7n tr\u1ef1c quan, c\u1ea3i thi\u1ec7n c\u00e1c \u0111i\u1ec3m ch\u1ea1m gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 nhanh ch\u00f3ng n\u00e2ng c\u1ea5p to\u00e0n di\u1ec7n b\u1ed9 m\u1eb7t th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p trong ng\u00e0nh c\u00f4ng ngh\u1ec7 bao g\u1ed3m nh\u1eefng g\u00ec?<\/h2>\n\n\n\n<p>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh, m\u1ed7i m\u1ed9t \u0111i\u1ec3m ch\u1ea1m l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i cho doanh nghi\u1ec7p th\u00fac \u0111\u1ea9y c\u1ea3m x\u00fac v\u00e0 tr\u1ea3i nghi\u1ec7m ph\u00f9 h\u1ee3p \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng. Trong \u0111\u00f3, b\u1ed9 b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 \u0111\u1eafc l\u1ef1c nh\u1ea5t.<\/p>\n\n\n\n<p>\u0110\u1ea7u ti\u00ean, quan tr\u1ecdng nh\u1ea5t \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o l\u00e0 b\u1ed9 nh\u1eadn di\u1ec7n c\u1ed1t l\u00f5i, bao g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li>Logo<\/li>\n\n\n\n<li>Slogan\/ Tagline<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1920\" height=\"1236\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Du-An-Thiet-Ke-Thuong-Hieu-VinBrain-26.jpg\" alt=\"D\u1ef1 \u00e1n thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u VinBrain - 26\" class=\"wp-image-39134\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Du-An-Thiet-Ke-Thuong-Hieu-VinBrain-26.jpg 1920w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Du-An-Thiet-Ke-Thuong-Hieu-VinBrain-26-300x193.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Du-An-Thiet-Ke-Thuong-Hieu-VinBrain-26-768x494.jpg 768w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Du-An-Thiet-Ke-Thuong-Hieu-VinBrain-26-1536x989.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><figcaption class=\"wp-element-caption\">Thi\u1ebft k\u1ebf logo Vinbrain do Sao Kim th\u1ef1c hi\u1ec7n (C\u00f4ng ty cung c\u1ea5p gi\u1ea3i ph\u00e1p AI trong l\u0129nh v\u1ef1c y t\u1ebf c\u1ee7a Vingroup)<\/figcaption><\/figure>\n\n\n\n<p>Ti\u1ebfp theo, c\u00e1c doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7 c\u1ea7n c\u00f3 b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u s\u1ed1 m\u1ea1nh m\u1ebd:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Website th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li>Nh\u1eadn di\u1ec7n \u1ee9ng d\u1ee5ng mobile<\/li>\n\n\n\n<li>Ph\u00f4ng ch\u1eef th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li>M\u00e0u s\u1eafc th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li>Nh\u1eadn di\u1ec7n m\u1ea1ng x\u00e3 h\u1ed9i<\/li>\n\n\n\n<li>M\u1eabu email Marketing, ch\u1eef k\u00fd<\/li>\n\n\n\n<li>E-Profile<\/li>\n\n\n\n<li>H\u00ecnh \u1ea3nh, video gi\u1edbi thi\u1ec7u doanh nghi\u1ec7p<\/li>\n\n\n\n<li>B\u00e1o gi\u00e1, h\u1ee3p \u0111\u1ed3ng online<\/li>\n\n\n\n<li>M\u1eabu Pitching Slide<\/li>\n\n\n\n<li>&#8230;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"900\" height=\"603\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/Du-an-thiet-ke-website-Mobifone-Cloud-15.jpg\" alt=\"D\u1ef1 \u00e1n thi\u1ebft k\u1ebf Website Mobifone Cloud - 15\" class=\"wp-image-26177\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/Du-an-thiet-ke-website-Mobifone-Cloud-15.jpg 900w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/Du-an-thiet-ke-website-Mobifone-Cloud-15-300x201.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/02\/Du-an-thiet-ke-website-Mobifone-Cloud-15-768x515.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\">Thi\u1ebft k\u1ebf website Mobifone Cloud do Sao Kim th\u1ef1c hi\u1ec7n<\/figcaption><\/figure>\n\n\n\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p c\u00f4ng ngh\u1ec7 v\u1eabn c\u1ea7n b\u1ed9 nh\u1eadn di\u1ec7n v\u0103n ph\u00f2ng truy\u1ec1n th\u1ed1ng:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Thi\u1ebft k\u1ebf kh\u00f4ng gian v\u0103n ph\u00f2ng<\/li>\n\n\n\n<li>Profile c\u00f4ng ty (b\u1ea3n in \u1ea5n)<\/li>\n\n\n\n<li>Brochure\/ Flyer gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5<\/li>\n\n\n\n<li>K\u1eb9p h\u1ed3 s\u01a1<\/li>\n\n\n\n<li>Gi\u1ea5y ti\u00eau \u0111\u1ec1<\/li>\n\n\n\n<li>Phong b\u00ec<\/li>\n\n\n\n<li>Danh thi\u1ebfp<\/li>\n\n\n\n<li>\u0110\u1ed3ng ph\u1ee5c<\/li>\n\n\n\n<li>&#8230;<\/li>\n<\/ul>\n\n\n\n<p>Ngo\u00e0i ra, m\u1ed9t s\u1ed1 th\u00e0nh ph\u1ea7n \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p c\u00f4ng ngh\u1ec7 \u01b0a th\u00edch:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>B\u1ed9 qu\u00e0 t\u1eb7ng Onboarding d\u00e0nh cho nh\u00e2n vi\u00ean m\u1edbi<\/li>\n\n\n\n<li>S\u1ed5 tay v\u0103n h\u00f3a doanh nghi\u1ec7p<\/li>\n\n\n\n<li>&#8230;<\/li>\n<\/ul>\n\n\n\n<p>C\u00f2n r\u1ea5t nhi\u1ec1u th\u00e0nh ph\u1ea7n kh\u00e1c, t\u00f9y theo m\u1ee5c \u0111\u00edch c\u0169ng nh\u01b0 c\u00e1c \u0111i\u1ec3m ch\u1ea1m gi\u1eefa kh\u00e1ch h\u00e0ng, nh\u00e2n vi\u00ean v\u00e0 th\u01b0\u01a1ng hi\u1ec7u, doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn thi\u1ebft k\u1ebf c\u00e1c th\u00e0nh ph\u1ea7n c\u1ee5 th\u1ec3, v\u00ed d\u1ee5:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Logo cho c\u00e1c s\u1ea3n ph\u1ea9m ph\u1ea7n m\u1ec1m<\/li>\n\n\n\n<li>Design System cho h\u1ec7 th\u1ed1ng SaaS<\/li>\n\n\n\n<li>&#8230;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1900\" height=\"1119\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/du-an-thiet-ke-website-thiet-ke-ui-ux-getfly-crm-sao-kim-branding-5.png\" alt=\"D\u1ef1 \u00e1n thi\u1ebft k\u1ebf UI UX Website GetFly CRM - 5\" class=\"wp-image-28013\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/du-an-thiet-ke-website-thiet-ke-ui-ux-getfly-crm-sao-kim-branding-5.png 1900w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/du-an-thiet-ke-website-thiet-ke-ui-ux-getfly-crm-sao-kim-branding-5-300x177.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/du-an-thiet-ke-website-thiet-ke-ui-ux-getfly-crm-sao-kim-branding-5-768x452.png 768w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/du-an-thiet-ke-website-thiet-ke-ui-ux-getfly-crm-sao-kim-branding-5-1536x905.png 1536w\" sizes=\"(max-width: 1900px) 100vw, 1900px\" \/><figcaption class=\"wp-element-caption\">M\u1ed9t ph\u1ea7n Design System c\u1ee7a Getfly (\u0110\u01a1n v\u1ecb cung c\u1ea5p gi\u1ea3i ph\u00e1p CRM) do Sao Kim th\u1ef1c hi\u1ec7n<\/figcaption><\/figure>\n\n\n\n<p>V\u00e0 cu\u1ed1i c\u00f9ng, m\u1ed9t th\u00e0nh ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu n\u1ebfu mu\u1ed1n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u b\u00e0i b\u1ea3n \u0111\u00f3 ch\u00ednh l\u00e0: B\u1ed9 c\u1ea9m nang th\u01b0\u01a1ng hi\u1ec7u (Brand Guidelines) &#8211; gi\u00fap c\u00e1c th\u00e0nh vi\u00ean c\u00f3 th\u1ec3 truy c\u1eadp h\u01b0\u1edbng d\u1eabn, tra c\u1ee9u th\u00f4ng tin v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 d\u00e0ng.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e6efff\"><em>Li\u00ean h\u1ec7 ngay v\u1edbi Sao Kim \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n <a href=\"https:\/\/www.saokim.com.vn\/en\/dich-vu\/bo-nhan-dien-thuong-hieu-cong-ty\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p<\/strong><\/a>.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Quy tr\u00ecnh tri\u1ec3n khai thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u ng\u00e0nh c\u00f4ng ngh\u1ec7<\/h2>\n\n\n\n<p>\u0110\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u l\u1edbn m\u1ea1nh cho doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7, quy tr\u00ecnh tri\u1ec3n khai \u0111\u00f3ng vai tr\u00f2 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u s\u1eed d\u1ee5ng c\u0169ng nh\u01b0 \u0111\u00f3ng g\u00f3p l\u1edbn v\u00e0o m\u1ee5c ti\u00eau x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u k\u1ef9 5 b\u01b0\u1edbc trong quy tr\u00ecnh tri\u1ec3n khai c\u1ee7a Sao Kim \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch x\u00e2y d\u1ef1ng b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B\u01b0\u1edbc 1: Nghi\u00ean c\u1ee9u<\/h3>\n\n\n\n<p>Nghi\u00ean c\u1ee9u l\u00e0 b\u01b0\u1edbc c\u01a1 s\u1edf \u0111\u1ec3 \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh \u0111\u00fang \u0111\u1eafn v\u00e0 x\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u. B\u01b0\u1edbc n\u00e0y bao g\u1ed3m vi\u1ec7c thu th\u1eadp, ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1 c\u00e1c th\u00f4ng tin v\u1ec1 th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>\u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c c\u00e1c th\u00f4ng tin n\u00e0y, Sao Kim ti\u1ebfn h\u00e0nh kh\u1ea3o s\u00e1t, ph\u1ecfng v\u1ea5n l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p, nh\u00e2n vi\u00ean \u0111\u1ec3 t\u00ecm hi\u1ec3u s\u00e2u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n t\u1ea1i (ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n t\u1edbi) v\u00e0 k\u1ebft n\u1ed1i v\u1edbi m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 c\u1ee7a d\u1ef1 \u00e1n. \u0110\u1ed9i ng\u0169 thi\u1ebft k\u1ebf c\u0169ng c\u1ea7n ph\u1ea3i t\u00ecm hi\u1ec3u v\u1ec1 c\u00e1c xu h\u01b0\u1edbng thi\u1ebft k\u1ebf m\u1edbi nh\u1ea5t \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi xu h\u01b0\u1edbng hi\u1ec7n \u0111\u1ea1i.<\/p>\n\n\n\n<p>C\u00e1c d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch s\u1ebd gi\u00fap cho doanh nghi\u1ec7p c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u v\u00e0 th\u1ecb hi\u1ebfu c\u1ee7a kh\u00e1ch h\u00e0ng, c\u0169ng nh\u01b0 c\u00e1c \u0111\u1eb7c t\u00ednh c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. <\/p>\n\n\n\n<p>Trong \u0111\u00f3, \u0111\u1eb7c bi\u1ec7t l\u01b0u \u00fd t\u1edbi th\u1ecb tr\u01b0\u1eddng m\u00e0 doanh nghi\u1ec7p nh\u1eafm t\u1edbi.<\/p>\n\n\n\n<p>V\u00ec c\u00f3 nhi\u1ec1u doanh nghi\u1ec7p c\u00f4ng ngh\u1ec7 ch\u1ec9 nh\u1eafm t\u1edbi th\u1ecb tr\u01b0\u1eddng Ch\u00e2u \u00c2u, M\u1ef9, \u00dac ho\u1eb7c Nh\u1eadt B\u1ea3n&#8230; n\u00ean vi\u1ec7c nghi\u00ean c\u1ee9u s\u1ebd ph\u1ee9c t\u1ea1p h\u01a1n b\u1edfi c\u1ea7n ph\u1ea3i t\u00ecm hi\u1ec3u v\u0103n h\u00f3a \u0111\u1eb7c tr\u01b0ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n<p>V\u00e0 c\u00f3 m\u1ed9t \u0111i\u1ec3m chung \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p Sao Kim \u0111\u00e3 h\u1ed7 tr\u1ee3, \u0111\u00f3 l\u00e0 doanh nghi\u1ec7p quan t\u00e2m t\u1edbi vi\u1ec7c thu h\u00fat nh\u00f3m kh\u00e1ch h\u00e0ng \u1edf m\u1ed9t v\u00e0i th\u1ecb tr\u01b0\u1eddng nh\u01b0ng v\u1eabn c\u1ea7n k\u1ebft h\u1ee3p v\u0103n h\u00f3a Vi\u1ec7t Nam v\u00e0 kh\u1ea3 n\u0103ng \u0111\u00e1p \u1ee9ng \u0111a d\u1ea1ng th\u1ecb tr\u01b0\u1eddng trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<p>V\u00ec v\u1eady, qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u t\u00ecm ra insight ph\u00f9 h\u1ee3p \u0111\u1ec3 ph\u00e1t tri\u1ec3n l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng \u0111\u1ec3 gi\u00fap doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<p>K\u1ebft qu\u1ea3 c\u1ee7a b\u01b0\u1edbc nghi\u00ean c\u1ee9u s\u1ebd gi\u00fap cho doanh nghi\u1ec7p c\u0169ng nh\u01b0 c\u00e1c nh\u00e0 thi\u1ebft k\u1ebf \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111\u00fang \u0111\u1eafn trong vi\u1ec7c ph\u00e1t tri\u1ec3n b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, gi\u00fap \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau mong \u0111\u1ee3i.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B\u01b0\u1edbc 2: \u0110\u1ec1 xu\u1ea5t ph\u00e1t tri\u1ec3n<\/h3>\n\n\n\n<p>Trong b\u01b0\u1edbc n\u00e0y, \u0111\u1ed9i ng\u0169 c\u1ee7a Sao Kim Branding s\u1ebd xem x\u00e9t v\u00e0 \u0111\u1ec1 xu\u1ea5t ph\u01b0\u01a1ng h\u01b0\u1edbng ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p, vi\u1ec7c n\u00e0y c\u00f3 th\u1ec3 d\u1eabn t\u1edbi ho\u1ea1t \u0111\u1ed9ng tinh ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u t\u1ed5ng th\u1ec3.<\/p>\n\n\n\n<p>Sau \u0111\u00f3, \u0111\u1ed9i ng\u0169 thi\u1ebft k\u1ebf s\u1ebd xem x\u00e9t v\u00e0 \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 xu\u1ea5t c\u00e1c y\u1ebfu t\u1ed1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 t\u00ean g\u1ecdi, logo, m\u00e0u s\u1eafc, font ch\u1eef v\u00e0 h\u00ecnh \u1ea3nh.<\/p>\n\n\n\n<p>T\u1ea1i b\u01b0\u1edbc n\u00e0y, doanh nghi\u1ec7p v\u00e0 nh\u00e0 thi\u1ebft k\u1ebf c\u1ea7n th\u1ed1ng nh\u1ea5t r\u00f5 r\u00e0ng c\u00e1c ph\u01b0\u01a1ng h\u01b0\u1edbng thi\u1ebft k\u1ebf, c\u00e1c ti\u00eau chu\u1ea9n c\u0169ng nh\u01b0 c\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 c\u1ea7n \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1079\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/03\/du-an-thiet-ke-logo-thiet-ke-nhan-dien-thuong-hieu-intrustca-4.png\" alt=\"D\u1ef1 \u00e1n thi\u1ebft k\u1ebf logo, thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u INTRUSTCA - 4\" class=\"wp-image-41378\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/03\/du-an-thiet-ke-logo-thiet-ke-nhan-dien-thuong-hieu-intrustca-4.png 1920w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/03\/du-an-thiet-ke-logo-thiet-ke-nhan-dien-thuong-hieu-intrustca-4-300x169.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/03\/du-an-thiet-ke-logo-thiet-ke-nhan-dien-thuong-hieu-intrustca-4-768x432.png 768w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/03\/du-an-thiet-ke-logo-thiet-ke-nhan-dien-thuong-hieu-intrustca-4-1536x863.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><figcaption class=\"wp-element-caption\">T\u1eeb nghi\u00ean c\u1ee9u, ph\u00e2n t\u00edch th\u01b0\u01a1ng hi\u1ec7u t\u1edbi l\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng h\u01b0\u1edbng ph\u00e1t tri\u1ec3n nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u (D\u1ef1 \u00e1n Intrusca do Sao Kim th\u1ef1c hi\u1ec7n)<\/figcaption><\/figure>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi ng\u00e0nh c\u00f4ng ngh\u1ec7, vi\u1ec7c thi\u1ebft k\u1ebf b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 c\u1ea7n th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c c\u00e1c \u0111\u1eb7c tr\u01b0ng c\u1ee7a ng\u00e0nh. Nh\u01b0ng quan tr\u1ecdng h\u01a1n, b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ph\u1ea3n \u00e1nh \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p, \u0111i\u1ec1u c\u00f3 th\u1ec3 \u0111\u01b0a doanh nghi\u1ec7p \u0111i xa h\u01a1n, gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng t\u1ed1t h\u01a1n trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<p>M\u00e0u s\u1eafc \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn c\u1ea7n t\u01b0\u01a1ng ph\u1ea3n v\u00e0 n\u1ed5i b\u1eadt, \u0111\u1ed3ng th\u1eddi ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p. \u0110\u1eb7c bi\u1ec7t l\u01b0u \u00fd \u0111\u1ed1i v\u1edbi m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u1eb7c th\u00f9, tr\u00e1nh m\u00e0u s\u1eafc li\u00ean quan \u0111\u1ebfn nh\u1eadn th\u1ee9c ti\u00eau c\u1ef1c trong th\u1ecb tr\u01b0\u1eddng \u0111\u00f3.<\/p>\n\n\n\n<p>Font ch\u1eef c\u1ea7n \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn sao cho \u0111\u1ed3ng nh\u1ea5t v\u00e0 d\u1ec5 \u0111\u1ecdc, gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng d\u1ec5 d\u00e0ng nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>\u0110\u1ec1 xu\u1ea5t ph\u00e1t tri\u1ec3n c\u0169ng bao g\u1ed3m vi\u1ec7c x\u00e1c \u0111\u1ecbnh v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c t\u00e0i li\u1ec7u li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 brand guidelines (quy chu\u1ea9n s\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u), c\u00e1c \u1ee9ng d\u1ee5ng c\u1ee7a logo v\u00e0 m\u00e0u s\u1eafc tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c nhau. C\u00e1c t\u00e0i li\u1ec7u n\u00e0y \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c \u0111\u1ea3m b\u1ea3o t\u00ednh nh\u1ea5t qu\u00e1n v\u00e0 \u0111\u1ed3ng nh\u1ea5t c\u1ee7a b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B\u01b0\u1edbc 3: Thi\u1ebft k\u1ebf &amp; s\u00e1ng t\u1ea1o nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>Sao Kim ph\u00e1c th\u1ea3o c\u00e1c \u00fd t\u01b0\u1edfng v\u00e0 ti\u1ebfn h\u00e0nh thi\u1ebft k\u1ebf c\u00e1c concept nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u ho\u00e0n ch\u1ec9nh d\u1ef1a tr\u00ean b\u1ea3n nghi\u00ean c\u1ee9u \u0111\u00e3 c\u00f3.<\/p>\n\n\n\n<p>M\u1ed9t s\u1ed1 xu h\u01b0\u1edbng thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n ng\u00e0nh c\u00f4ng ngh\u1ec7 hi\u1ec7n nay c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Thi\u1ebft k\u1ebf \u0111\u01a1n gi\u1ea3n v\u00e0 t\u1ed1i gi\u1ea3n: <\/strong>T\u1eeb Apple \u0111\u1ebfn Google, nhi\u1ec1u doanh nghi\u1ec7p c\u00f4ng ngh\u1ec7 \u0111ang s\u1eed d\u1ee5ng thi\u1ebft k\u1ebf \u0111\u01a1n gi\u1ea3n v\u00e0 t\u1ed1i gi\u1ea3n trong vi\u1ec7c t\u1ea1o ra nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. C\u00e1c \u0111\u01b0\u1eddng n\u00e9t th\u1eb3ng v\u00e0 g\u00f3c c\u1ea1nh \u0111\u01b0\u1ee3c \u01b0u ti\u00ean, v\u00e0 m\u00e0u s\u1eafc th\u01b0\u1eddng ch\u1ec9 s\u1eed d\u1ee5ng m\u1ed9t ho\u1eb7c hai m\u00e0u \u0111\u01a1n gi\u1ea3n.<\/li>\n\n\n\n<li><strong>Thi\u1ebft k\u1ebf d\u1ef1a tr\u00ean h\u00ecnh h\u1ecdc<\/strong>: Thi\u1ebft k\u1ebf d\u1ef1a tr\u00ean h\u00ecnh h\u1ecdc \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t xu h\u01b0\u1edbng ph\u1ed5 bi\u1ebfn trong ng\u00e0nh c\u00f4ng ngh\u1ec7 &#8211; \u0111i\u1ec7n t\u1eed &#8211; vi\u1ec5n th\u00f4ng, nh\u1ea5t l\u00e0 trong c\u00e1c \u1ee9ng d\u1ee5ng v\u00e0 trang web. C\u00e1c h\u00ecnh kh\u1ed1i \u0111\u01a1n gi\u1ea3n nh\u01b0 h\u00ecnh tr\u00f2n, h\u00ecnh vu\u00f4ng, tam gi\u00e1c \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o ra c\u00e1c bi\u1ec3u t\u01b0\u1ee3ng v\u00e0 \u0111\u1ed3 h\u1ecda \u0111\u1ed9ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/li>\n\n\n\n<li><strong>Thi\u1ebft k\u1ebf ph\u1eb3ng (Flat design): <\/strong>Thi\u1ebft k\u1ebf ph\u1eb3ng \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t xu h\u01b0\u1edbng thi\u1ebft k\u1ebf ph\u1ed5 bi\u1ebfn trong c\u00e1c \u1ee9ng d\u1ee5ng v\u00e0 trang web. Thi\u1ebft k\u1ebf ph\u1eb3ng kh\u00f4ng s\u1eed d\u1ee5ng c\u00e1c \u0111\u01b0\u1eddng n\u00e9t, m\u00e0u s\u1eafc ho\u1eb7c \u0111\u1ed9 s\u00e2u \u0111\u1ec3 t\u1ea1o ra c\u00e1c hi\u1ec7u \u1ee9ng 3D, thay v\u00e0o \u0111\u00f3 t\u1eadp trung v\u00e0o s\u1ef1 t\u1ed1i gi\u1ea3n v\u00e0 \u0111\u01a1n gi\u1ea3n.<\/li>\n\n\n\n<li><strong>\u0110\u1eb7c tr\u01b0ng k\u1ef9 thu\u1eadt s\u1ed1: <\/strong>C\u00e1c doanh nghi\u1ec7p c\u00f4ng ngh\u1ec7 c\u0169ng th\u01b0\u1eddng s\u1eed d\u1ee5ng c\u00e1c \u0111\u1eb7c tr\u01b0ng k\u1ef9 thu\u1eadt s\u1ed1 trong thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. C\u00e1c k\u00fd hi\u1ec7u, bi\u1ec3u t\u01b0\u1ee3ng v\u00e0 \u0111\u1ed3 h\u1ecda \u0111\u01b0\u1ee3c t\u1ea1o ra d\u1ef1a tr\u00ean c\u00e1c thi\u1ebft b\u1ecb k\u1ef9 thu\u1eadt s\u1ed1, bao g\u1ed3m c\u00e1c chip, m\u1ea1ch \u0111i\u1ec7n t\u1eed v\u00e0 \u0111\u00e8n LED.<\/li>\n\n\n\n<li><strong>M\u00e0u s\u1eafc t\u01b0\u01a1i s\u00e1ng: <\/strong>C\u00e1c doanh nghi\u1ec7p c\u00f4ng ngh\u1ec7 th\u01b0\u1eddng s\u1eed d\u1ee5ng m\u00e0u s\u1eafc t\u01b0\u01a1i s\u00e1ng trong nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd. M\u00e0u s\u1eafc t\u01b0\u01a1i s\u00e1ng nh\u01b0 xanh d\u01b0\u01a1ng, cam, xanh l\u00e1 c\u00e2y v\u00e0 h\u1ed3ng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u1ea1o ra c\u00e1c bi\u1ec3u t\u01b0\u1ee3ng v\u00e0 \u0111\u1ed3 h\u1ecda thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/03\/du-an-thiet-ke-logo-thiet-ke-nhan-dien-thuong-hieu-intrustca-6.png\" alt=\"D\u1ef1 \u00e1n thi\u1ebft k\u1ebf logo, thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u INTRUSTCA - 6\" class=\"wp-image-41380\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/03\/du-an-thiet-ke-logo-thiet-ke-nhan-dien-thuong-hieu-intrustca-6.png 1920w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/03\/du-an-thiet-ke-logo-thiet-ke-nhan-dien-thuong-hieu-intrustca-6-300x169.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/03\/du-an-thiet-ke-logo-thiet-ke-nhan-dien-thuong-hieu-intrustca-6-768x432.png 768w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/03\/du-an-thiet-ke-logo-thiet-ke-nhan-dien-thuong-hieu-intrustca-6-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><figcaption class=\"wp-element-caption\">Logo th\u01b0\u01a1ng hi\u1ec7u Intrustca do Sao Kim thi\u1ebft k\u1ebf<\/figcaption><\/figure>\n\n\n\n<p>Trong qu\u00e1 tr\u00ecnh thi\u1ebft k\u1ebf, \u0111\u1ed9i ng\u0169 thi\u1ebft k\u1ebf c\u1ea7n ph\u1ea3i \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 m\u00e0u s\u1eafc, h\u00ecnh \u1ea3nh, ki\u1ec3u ch\u1eef,\u2026 ph\u1ea3i \u0111\u1ed3ng b\u1ed9, ph\u00f9 h\u1ee3p v\u1edbi nhau v\u00e0 v\u1edbi chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ec1 ra. \u0110\u1ed3ng th\u1eddi, \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u s\u1ebd ph\u00f9 h\u1ee3p v\u1edbi nhi\u1ec1u \u1ee9ng d\u1ee5ng kh\u00e1c nhau, t\u1eeb c\u00e1c t\u00e0i li\u1ec7u v\u0103n ph\u00f2ng cho \u0111\u1ebfn c\u00e1c trang web, \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng v\u00e0 bao b\u00ec \u0111\u00f3ng g\u00f3i.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B\u01b0\u1edbc 4: Nh\u1eadn ph\u1ea3n h\u1ed3i &amp; Hi\u1ec7u ch\u1ec9nh<\/h3>\n\n\n\n<p>Kh\u00f4ng c\u00f3 ph\u01b0\u01a1ng \u00e1n t\u1ed1t nh\u1ea5t \u1edf v\u00f2ng \u0111\u1ea7u ti\u00ean.<\/p>\n\n\n\n<p>Sau khi \u0111\u01b0a ra c\u00e1c ph\u01b0\u01a1ng \u00e1n, nh\u00e0 thi\u1ebft k\u1ebf c\u1ea7n tr\u00ecnh b\u00e0y cho \u0111\u1ed1i t\u00e1c, nh\u1eadn c\u00e1c \u0111\u00e1nh gi\u00e1, ph\u1ea3n h\u1ed3i v\u1ec1 c\u00e1c \u00fd t\u01b0\u1edfng v\u00e0 thi\u1ebft k\u1ebf \u0111\u00f3. \u0110\u00e2y l\u00e0 c\u01a1 h\u1ed9i cho nh\u00e0 thi\u1ebft k\u1ebf thu th\u1eadp th\u00f4ng tin ph\u1ea3n h\u1ed3i chi ti\u1ebft, \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c \u0111i\u1ec1u ch\u1ec9nh v\u00e0 c\u1ea3i ti\u1ebfn c\u1ea7n thi\u1ebft.<\/p>\n\n\n\n<p>Trong b\u01b0\u1edbc n\u00e0y, \u0111\u1ed9i ng\u0169 thi\u1ebft k\u1ebf s\u1ebd l\u1eafng nghe v\u00e0 hi\u1ec3u r\u00f5 c\u00e1c y\u00eau c\u1ea7u v\u00e0 ph\u1ea3n h\u1ed3i t\u1eeb \u0111\u1ed1i t\u00e1c, c\u0169ng nh\u01b0 c\u1ea7n th\u1ea5u hi\u1ec3u v\u00e0 \u00e1p d\u1ee5ng c\u00e1c ch\u1ec9nh s\u1eeda v\u00e0 c\u1ea3i ti\u1ebfn v\u00e0o c\u00e1c \u00fd t\u01b0\u1edfng v\u00e0 thi\u1ebft k\u1ebf c\u1ee7a m\u00ecnh, \u0111\u1ea3m b\u1ea3o \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a \u0111\u1ed1i t\u00e1c. C\u00e1c ch\u1ec9nh s\u1eeda v\u00e0 c\u1ea3i ti\u1ebfn n\u00e0y bao g\u1ed3m thay \u0111\u1ed5i m\u00e0u s\u1eafc, h\u00ecnh \u1ea3nh v\u00e0 font ch\u1eef, c\u0169ng nh\u01b0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p tr\u00ecnh b\u00e0y v\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, b\u01b0\u1edbc hi\u1ec7u ch\u1ec9nh c\u00f2n \u0111\u00f2i h\u1ecfi s\u1ef1 t\u1eadp trung cao \u0111\u1ed9 v\u00e0 kh\u1ea3 n\u0103ng th\u00edch nghi c\u1ee7a \u0111\u1ed9i thi\u1ebft k\u1ebf, \u0111\u1ed3ng th\u1eddi ph\u1ea3i t\u00ecm \u0111\u01b0\u1ee3c c\u00e1ch gi\u1eef cho thi\u1ebft k\u1ebf linh ho\u1ea1t, \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c ch\u1ec9nh s\u1eeda v\u00e0 c\u1ea3i ti\u1ebfn \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u1ec3 t\u1ea1o ra m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u1ed9c \u0111\u00e1o v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n\n\n\n<p>Cu\u1ed1i c\u00f9ng, b\u01b0\u1edbc n\u00e0y k\u1ebft th\u00fac v\u1edbi s\u1ef1 th\u1ed1ng nh\u1ea5t gi\u1eefa \u0111\u1ed9i thi\u1ebft k\u1ebf v\u00e0 \u0111\u1ed1i t\u00e1c v\u1ec1 c\u00e1c ch\u1ec9nh s\u1eeda v\u00e0 c\u1ea3i ti\u1ebfn cu\u1ed1i c\u00f9ng. Sau khi c\u00e1c thay \u0111\u1ed5i \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng v\u00e0 \u0111\u00e1p \u1ee9ng c\u00e1c y\u00eau c\u1ea7u c\u1ee7a \u0111\u1ed1i t\u00e1c, b\u1ea3n thi\u1ebft k\u1ebf ch\u00ednh th\u1ee9c s\u1ebd \u0111\u01b0\u1ee3c t\u1ea1o ra.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B\u01b0\u1edbc 5: \u0110\u00f3ng g\u00f3i b\u1ed9 nh\u1eadn di\u1ec7n &amp; B\u00e0n giao cho kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n<p>B\u01b0\u1edbc cu\u1ed1i c\u00f9ng c\u1ee7a quy tr\u00ecnh bao g\u1ed3m vi\u1ec7c \u0111\u00f3ng g\u00f3i b\u1ed9 nh\u1eadn di\u1ec7n, ho\u00e0n thi\u1ec7n c\u00e1c h\u1ea1ng m\u1ee5c thi\u1ebft k\u1ebf, \u0111\u1ea3m b\u1ea3o t\u00ednh nh\u1ea5t qu\u00e1n v\u00e0 nh\u1eadn di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>\u0110\u1ea7u ti\u00ean, c\u00e1c t\u00e0i li\u1ec7u c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf v\u00e0 ho\u00e0n thi\u1ec7n bao g\u1ed3m file thi\u1ebft k\u1ebf, file xem tr\u01b0\u1edbc v\u00e0 brand guidelines. File thi\u1ebft k\u1ebf c\u1ea7n \u0111\u00e1p \u1ee9ng c\u00e1c y\u00eau c\u1ea7u v\u1ec1 \u0111\u1ecbnh d\u1ea1ng, k\u00edch th\u01b0\u1edbc v\u00e0 \u0111\u1ed9 ph\u00e2n gi\u1ea3i \u0111\u1ec3 s\u1eed d\u1ee5ng trong c\u00e1c \u1ee9ng d\u1ee5ng kh\u00e1c nhau, nh\u01b0 in \u1ea5n, tr\u00ean web, tr\u00ean c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 tr\u00ean c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1038\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Du-An-Thiet-Ke-Thuong-Hieu-VinBrain-7.png\" alt=\"D\u1ef1 \u00e1n thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u VinBrain - 7\" class=\"wp-image-39115\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Du-An-Thiet-Ke-Thuong-Hieu-VinBrain-7.png 1920w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Du-An-Thiet-Ke-Thuong-Hieu-VinBrain-7-300x162.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Du-An-Thiet-Ke-Thuong-Hieu-VinBrain-7-768x415.png 768w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Du-An-Thiet-Ke-Thuong-Hieu-VinBrain-7-1536x830.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><figcaption class=\"wp-element-caption\">Quy \u0111\u1ecbnh m\u00e0u s\u1eafc nh\u1eadn di\u1ec7n trong b\u1ed9 Brand Guidelines c\u1ee7a VinBrain (C\u00f4ng ty thu\u1ed9c Vingroup) do Sao Kim th\u1ef1c hi\u1ec7n<\/figcaption><\/figure>\n\n\n\n<p>File xem tr\u01b0\u1edbc l\u00e0 m\u1ed9t b\u1ea3n t\u00f3m t\u1eaft v\u1ec1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, bao g\u1ed3m logo, m\u00e0u s\u1eafc, ph\u00f4ng ch\u1eef v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c, trong khi Brand guidelines bao g\u1ed3m c\u00e1c quy t\u1eafc v\u00e0 h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng \u0111\u1ed3 h\u1ecda v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 li\u00ean quan \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh nh\u1ea5t qu\u00e1n trong vi\u1ec7c s\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Sau khi ho\u00e0n thi\u1ec7n c\u00e1c t\u00e0i li\u1ec7u thi\u1ebft k\u1ebf, \u0111\u1ed9i ng\u0169 thi\u1ebft k\u1ebf c\u00f3  tham gia h\u01b0\u1edbng d\u1eabn v\u00e0 \u0111\u00e0o t\u1ea1o c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c trong doanh nghi\u1ec7p v\u1ec1 c\u00e1ch s\u1eed d\u1ee5ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1edbi. C\u00e1c b\u1ed9 ph\u1eadn n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m marketing, b\u00e1n h\u00e0ng, qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m, v.v. \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh nh\u1ea5t qu\u00e1n trong vi\u1ec7c s\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Cu\u1ed1i c\u00f9ng, c\u00e1c t\u00e0i li\u1ec7u thi\u1ebft k\u1ebf v\u00e0 c\u00e1c h\u01b0\u1edbng d\u1eabn c\u1ea7n \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef v\u00e0 qu\u1ea3n l\u00fd m\u1ed9t c\u00e1ch an to\u00e0n v\u00e0 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh nh\u1ea5t qu\u00e1n trong vi\u1ec7c s\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<p>V\u1edbi vi\u1ec7c \u0111\u00f3ng g\u00f3i b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 \u0111\u1ed3ng nh\u1ea5t trong h\u00ecnh \u1ea3nh v\u00e0 phong c\u00e1ch c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, gi\u00fap n\u00e2ng cao nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t trong th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ch\u01b0a d\u1eebng l\u1ea1i \u1edf \u0111\u00f3<\/h3>\n\n\n\n<p>\u0110\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 l\u00e0 thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, c\u00f2n r\u1ea5t nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng kh\u00e1c c\u1ea7n th\u1ef1c hi\u1ec7n nh\u01b0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u \u1ea5n t\u01b0\u1ee3ng<\/li>\n\n\n\n<li>Tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng, PR<\/li>\n\n\n\n<li>X\u00e2y d\u1ef1ng kh\u00e1ch h\u00e0ng trung th\u00e0nh<\/li>\n\n\n\n<li>Qu\u1ea3n tr\u1ecb, qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li>&#8230;<\/li>\n<\/ul>\n\n\n\n<p>Trong \u0111\u00f3, c\u1ea7n thi\u1ebft ph\u1ea3i thi\u1ebft l\u1eadp \u0111o l\u01b0\u1eddng, theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 c\u0169ng nh\u01b0 th\u1ef1c hi\u1ec7n l\u1ea5y ph\u1ea3n h\u1ed3i, \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u1ec3 xem x\u00e9t hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<p>Trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n, \u0111\u1eb7c bi\u1ec7t l\u00e0 v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng c\u1ee7a ng\u00e0nh c\u00f4ng ngh\u1ec7, th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 nhanh ch\u00f3ng thay \u0111\u1ed5i, xu\u1ea5t hi\u1ec7n c\u00e1c h\u00e0nh vi m\u1edbi&#8230; c\u00f3 th\u1ec3 b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n t\u1ea1i kh\u00f4ng c\u00f2n \u0111\u00e1p \u1ee9ng. Khi \u0111\u00f3, d\u1ef1a v\u00e0o d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfn h\u00e0nh c\u1eadp nh\u1eadt, t\u1ed1i \u01b0u \u0111\u1ec3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. C\u00e1c l\u01b0u \u00fd khi thi\u1ebft k\u1ebf Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u ng\u00e0nh c\u00f4ng ngh\u1ec7<\/h2>\n\n\n\n<p>T\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng ty trong ng\u00e0nh c\u00f4ng ngh\u1ec7 \u0111\u1ec1u mu\u1ed1n c\u00f3 m\u1ed9t b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi xu h\u01b0\u1edbng hi\u1ec7n t\u1ea1i.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1919\" height=\"1080\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2017\/08\/Du-an-thiet-ke-website-onepay-Sao-Kim-Branding.png\" alt=\"D\u1ef1 \u00e1n thi\u1ebft k\u1ebf website OnePay- Sao Kim Branding\" class=\"wp-image-26383\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2017\/08\/Du-an-thiet-ke-website-onepay-Sao-Kim-Branding.png 1919w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2017\/08\/Du-an-thiet-ke-website-onepay-Sao-Kim-Branding-300x169.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2017\/08\/Du-an-thiet-ke-website-onepay-Sao-Kim-Branding-768x432.png 768w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2017\/08\/Du-an-thiet-ke-website-onepay-Sao-Kim-Branding-1536x864.png 1536w\" sizes=\"(max-width: 1919px) 100vw, 1919px\" \/><figcaption class=\"wp-element-caption\">Thi\u1ebft k\u1ebf Website Onepay (c\u00f4ng ty cung c\u1ea5p gi\u1ea3i ph\u00e1p thanh to\u00e1n) do Sao Kim th\u1ef1c hi\u1ec7n<\/figcaption><\/figure>\n\n\n\n<p>Tuy nhi\u00ean, khi ti\u1ebfn h\u00e0nh thi\u1ebft k\u1ebf b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u cho c\u00f4ng ty trong ng\u00e0nh n\u00e0y, c\u1ea7n l\u01b0u \u00fd m\u1ed9t s\u1ed1 \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 \u0111\u1ed9c \u0111\u00e1o, ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng nh\u01b0 sau:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Li\u00ean t\u01b0\u1edfng \u0111\u1ebfn s\u1ea3n ph\u1ea9m:<\/strong> V\u1edbi ng\u00e0nh c\u00f4ng ngh\u1ec7, s\u1ea3n ph\u1ea9m th\u01b0\u1eddng c\u00f3 nhi\u1ec1u t\u00ednh n\u0103ng v\u00e0 \u1ee9ng d\u1ee5ng, v\u00ec v\u1eady c\u1ea7n ph\u1ea3i c\u00f3 m\u1ed9t b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p \u0111\u1ec3 c\u00f3 th\u1ec3 li\u00ean t\u01b0\u1edfng \u0111\u1ebfn s\u1ea3n ph\u1ea9m theo c\u00e1ch \u0111\u00fang \u0111\u1eafn v\u00e0 d\u1ec5 d\u00e0ng nh\u1ea5t.<\/li>\n\n\n\n<li><strong>T\u1ea1o ra m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u g\u1eafn li\u1ec1n v\u1edbi c\u00f4ng ngh\u1ec7: <\/strong>Ng\u00e0nh c\u00f4ng ngh\u1ec7 c\u00f3 s\u1ef1 ph\u00e1t tri\u1ec3n r\u1ea5t nhanh ch\u00f3ng, do \u0111\u00f3 c\u1ea7n ph\u1ea3i t\u1ea1o ra m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u g\u1eafn li\u1ec1n v\u1edbi c\u00f4ng ngh\u1ec7, \u0111\u1ed3ng th\u1eddi \u0111em l\u1ea1i c\u1ea3m gi\u00e1c tin t\u01b0\u1edfng cho kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li><strong>T\u00ednh hi\u1ec7n \u0111\u1ea1i:<\/strong> Thi\u1ebft k\u1ebf b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u cho c\u00f4ng ty ng\u00e0nh c\u00f4ng ngh\u1ec7 c\u1ea7n ph\u1ea3i c\u00f3 t\u00ednh hi\u1ec7n \u0111\u1ea1i, ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb hi\u1ebfu c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u00e0 c\u00f4ng ty h\u01b0\u1edbng \u0111\u1ebfn.<\/li>\n\n\n\n<li><strong>T\u01b0\u01a1ng th\u00edch v\u1edbi nhi\u1ec1u thi\u1ebft b\u1ecb v\u00e0 k\u00eanh truy\u1ec1n th\u00f4ng:<\/strong> Ng\u00e0nh c\u00f4ng ngh\u1ec7 li\u00ean quan \u0111\u1ebfn nhi\u1ec1u thi\u1ebft b\u1ecb v\u00e0 k\u00eanh truy\u1ec1n th\u00f4ng kh\u00e1c nhau, v\u00ec v\u1eady c\u1ea7n thi\u1ebft k\u1ebf b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng nh\u01b0 website, \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, thi\u1ebft b\u1ecb \u0111\u1ea7u cu\u1ed1i,&#8230;<\/li>\n\n\n\n<li><strong>S\u00e1ng t\u1ea1o: <\/strong>Trong m\u1ed9t ng\u00e0nh c\u00f4ng ngh\u1ec7 &#8211; \u0111i\u1ec7n t\u1eed &#8211; vi\u1ec5n th\u00f4ng \u0111\u1ea7y c\u1ea1nh tranh, \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng, thi\u1ebft k\u1ebf b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ph\u1ea3i s\u00e1ng t\u1ea1o, \u0111\u1ed9c \u0111\u00e1o v\u00e0 kh\u00e1c bi\u1ec7t.<\/li>\n\n\n\n<li><strong>\u0110\u1ea3m b\u1ea3o t\u00ednh nh\u1ea5t qu\u00e1n:<\/strong> Khi thi\u1ebft k\u1ebf b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, c\u1ea7n \u0111\u1ea3m b\u1ea3o t\u00ednh nh\u1ea5t qu\u00e1n trong to\u00e0n b\u1ed9 h\u1ec7 th\u1ed1ng, bao g\u1ed3m m\u00e0u s\u1eafc, ph\u00f4ng ch\u1eef, bi\u1ec3u t\u01b0\u1ee3ng,&#8230;<\/li>\n\n\n\n<li><strong>Ch\u00fa tr\u1ecdng \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng: <\/strong>Trong ng\u00e0nh c\u00f4ng ngh\u1ec7, tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng, v\u00ec v\u1eady c\u1ea7n thi\u1ebft k\u1ebf b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u00f3 s\u1ef1 t\u1eadp trung nghi\u00ean c\u1ee9u tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c thi\u1ebft k\u1ebf ph\u00f9 h\u1ee3p.<\/li>\n<\/ul>\n\n\n\n<p>Ngo\u00e0i ra, \u0111a s\u1ed1 c\u00f4ng ty c\u00f4ng ngh\u1ec7 l\u00e0 Startup, g\u1eb7p nhi\u1ec1u kh\u00f3 kh\u0103n v\u1ec1 v\u1ed1n, nh\u01b0ng kh\u00f4ng v\u00ec th\u1ebf m\u00e0 kh\u00f4ng ch\u00fa \u00fd t\u1edbi vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, b\u1edfi ch\u1ec9 c\u1ea7n nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n ch\u00e0o gi\u00e1 cao h\u01a1n, t\u0103ng c\u01a1 h\u1ed9i \u0111\u1ea5u th\u1ea7u th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<p>Startup c\u00f4ng ngh\u1ec7 t\u1ed1i thi\u1ec3u c\u1ea7n c\u00f3:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Logo chuy\u00ean nghi\u1ec7p<\/li>\n\n\n\n<li>Website mang d\u1ea5u \u1ea5n th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<\/ul>\n\n\n\n<p>V\u00ec l\u00e0 Startup, n\u00ean m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 ng\u1eafn h\u1ea1n v\u00e0 c\u1ee5 th\u1ec3 h\u01a1n. Do \u0111\u00f3, c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc t\u1edbi vi\u1ec7c nh\u1eafm tr\u1ef1c ti\u1ebfp \u0111\u1ebfn vi\u1ec7c x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c v\u1ec1 s\u1ea3n ph\u1ea9m, chuy\u00ean m\u00f4n, thu h\u1eb9p m\u1ee5c ti\u00eau \u0111\u1ec3 ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi nhu c\u1ea7u c\u0169ng nh\u01b0 ng\u00e2n s\u00e1ch hi\u1ec7n c\u00f3.<\/p>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: Kinh nghi\u1ec7m <a href=\"https:\/\/www.saokim.com.vn\/en\/website\/thiet-ke-web-cho-cong-ty-cong-nghe\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>thi\u1ebft k\u1ebf website ng\u00e0nh c\u00f4ng ngh\u1ec7<\/strong><\/a> \u00e1p d\u1ee5ng Design Thinking<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. C\u00e1c v\u00ed d\u1ee5 th\u1ef1c t\u1ebf v\u1ec1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u ng\u00e0nh c\u00f4ng ngh\u1ec7 &#8211; \u0111i\u1ec7n t\u1eed &#8211; vi\u1ec5n th\u00f4ng<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">4.1. AUTOTECH<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/du-an-xay-dung-thuong-hieu-nganh-tu-dong-hoa-autotech.jpg\" alt=\"Th\u01b0\u01a1ng hi\u1ec7u Autotech\" class=\"wp-image-23700\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/du-an-xay-dung-thuong-hieu-nganh-tu-dong-hoa-autotech.jpg 800w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/du-an-xay-dung-thuong-hieu-nganh-tu-dong-hoa-autotech-300x150.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/du-an-xay-dung-thuong-hieu-nganh-tu-dong-hoa-autotech-768x384.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<p>C\u00f4ng ty C\u1ed5 ph\u1ea7n Ch\u1ebf t\u1ea1o M\u00e1y Autotech Vi\u1ec7t Nam (iATT) th\u00e0nh l\u1eadp n\u0103m 2013, l\u00e0 m\u1ed9t trong nh\u1eefng \u0111\u01a1n v\u1ecb c\u00f3 uy t\u00edn trong l\u0129nh v\u1ef1c thi\u1ebft k\u1ebf, ch\u1ebf t\u1ea1o c\u00e1c h\u1ec7 th\u1ed1ng t\u1ef1 \u0111\u1ed9ng h\u00f3a ph\u1ee5 tr\u1ee3 cho c\u00f4ng nghi\u1ec7p.<\/p>\n\n\n\n<p>Tr\u00ean con \u0111\u01b0\u1eddng ghi danh v\u00e0o Top nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u uy t\u00edn trong l\u0129nh v\u1ef1c ph\u1ee5 tr\u1ee3 c\u00f4ng nghi\u1ec7p, Autotech \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi Sao Kim Branding \u0111\u1ec3 n\u00e2ng h\u00ecnh \u1ea3nh v\u00e0 v\u1ecb th\u1ebf th\u01b0\u01a1ng hi\u1ec7u l\u00ean m\u1ed9t t\u1ea7m cao m\u1edbi.<\/p>\n\n\n\n<p><strong>Ph\u1ea1m vi c\u00f4ng vi\u1ec7c:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nghi\u00ean c\u1ee9u &amp; \u0110\u1ec1 xu\u1ea5t \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li>T\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li>X\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng hi\u1ec7u&nbsp;<\/li>\n\n\n\n<li>T\u00e1i thi\u1ebft k\u1ebf logo, b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u&nbsp;<\/li>\n\n\n\n<li>X\u00e2y d\u1ef1ng Guideline b\u1ed9 quy chu\u1ea9n s\u1eed d\u1ee5ng Logo<\/li>\n\n\n\n<li>\u0110\u1ed3ng b\u1ed9 Logo th\u01b0\u01a1ng hi\u1ec7u cho c\u00e1c \u0111\u01a1n v\u1ecb th\u00e0nh vi\u00ean<\/li>\n\n\n\n<li>S\u00e1ng t\u00e1c Slogan th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li>Thi\u1ebft k\u1ebf Website doanh nghi\u1ec7p<\/li>\n\n\n\n<li>\u0110\u1ec1 xu\u1ea5t Chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng Marcom<\/li>\n<\/ul>\n\n\n\n<p><strong>Gi\u1ea3i ph\u00e1p c\u1ee7a Sao Kim:<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/03\/tinh-cach-thuong-hieu-autotech.jpg\" alt=\"T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u Atutotech\" class=\"wp-image-29022\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/03\/tinh-cach-thuong-hieu-autotech.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/03\/tinh-cach-thuong-hieu-autotech-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/03\/tinh-cach-thuong-hieu-autotech-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>Concept thi\u1ebft k\u1ebf b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u Autotec th\u1ec3 hi\u1ec7n r\u00f5 n\u00e9t <strong>h\u00ecnh m\u1eabu <\/strong>\u201cng\u01b0\u1eddi truy\u1ec1n c\u1ea3m h\u1ee9ng\u201d v\u1edbi<strong> t\u00ednh c\u00e1ch<\/strong> \u201cnhi\u1ec7t huy\u1ebft\u201d, \u201ct\u1eed t\u1ebf\u201d, v\u00e0 \u201cti\u00ean phong\u201d.<\/li>\n\n\n\n<li>C\u00e2u <strong>Slogan<\/strong> \u201cBe Quality, Be Trusted\u201d ng\u1eafn g\u1ecdn, d\u1ec5 nh\u1edb, th\u1ec3 hi\u1ec7n s\u1ef1 \u0111\u1ed3ng h\u00e0nh, g\u1eafn k\u1ebft, b\u1ec1n ch\u1eb7t v\u1edbi kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi g\u1eedi m\u1ed9t th\u00f4ng \u0111i\u1ec7p tr\u1ef1c di\u1ec7n t\u1edbi kh\u00e1ch h\u00e0ng v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5\/s\u1ea3n ph\u1ea9m \u0111\u1ea1t chu\u1ea9n qu\u1ed1c t\u1ebf v\u1edbi nh\u1eefng ti\u00eau ch\u00ed kh\u1eaft khe nh\u1ea5t.<\/li>\n\n\n\n<li><strong>Logo<\/strong> iATTG d\u1ef1a theo logo c\u00f4ng ty m\u1eb9 v\u1edbi bi\u1ec3u t\u01b0\u1ee3ng \u0111\u1eb7c tr\u01b0ng l\u00e0 kh\u1ed1i c\u1ea7u \u0111\u01b0\u1ee3c c\u00e1ch \u0111i\u1ec7u theo ng\u00f4n ng\u1eef \u0111\u1ed3 h\u1ecda l\u1ea5y c\u1ea3m h\u1ee9ng t\u1eeb t\u01b0\u01a1ng lai. T\u1eeb \u0111\u00f3 h\u01b0\u1edbng \u0111\u1ebfn th\u1ec3 hi\u1ec7n m\u1ed9t t\u1eadp \u0111o\u00e0n c\u00f4ng ngh\u1ec7 qu\u1ed1c t\u1ebf, chuy\u00ean nghi\u1ec7p, Hi-Tech, v\u00e0 \u0111\u00e1ng tin c\u1eady, c\u0169ng nh\u01b0 \u0111\u1ed3ng b\u1ed9 v\u1edbi Big Idea, Brand Personality c\u1ee7a doanh nghi\u1ec7p<\/li>\n<\/ul>\n\n\n\n<p><strong>K\u1ebft qu\u1ea3:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Th\u01b0\u01a1ng hi\u1ec7u Autotech \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf v\u1edbi \u0111\u1ecbnh v\u1ecb r\u00f5 r\u00e0ng, s\u1eafc b\u00e9n.<\/li>\n\n\n\n<li>Logo v\u00e0 Slogan \u0111\u00e3 tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd gi\u00fap th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li>B\u1ed9 c\u1ea9m nang qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u gi\u00fap doanh nghi\u1ec7p t\u1ea1o \u0111\u01b0\u1ee3c s\u1ef1 nh\u1ea5t qu\u00e1n xuy\u00ean su\u1ed1t v\u00e0 t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n trong l\u00f2ng kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li>B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, Logo v\u00e0 Website m\u1edbi tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 v\u1eefng ch\u1eafc gi\u00fap Autotech n\u1ed5i b\u1eadt tr\u00ean th\u01b0\u01a1ng tr\u01b0\u1eddng.<\/li>\n\n\n\n<li>Autotech ch\u1ee9ng t\u1ecf \u0111\u01b0\u1ee3c n\u0103ng l\u1ef1c v\u00e0 v\u1ecb th\u1ebf, c\u0169ng nh\u01b0 t\u0103ng c\u01b0\u1eddng s\u1ef1 hi\u1ec7n di\u1ec7n \u0111\u1ebfn v\u1edbi th\u1ecb tr\u01b0\u1eddng.&nbsp;<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/02\/Du-An-Thiet-Ke-Bo-Nhan-Dien-Thuong-Hieu-Thiet-Ke-Logo-Autotech-3.jpg\" alt=\"D\u1ef1 \u00e1n thi\u1ebft k\u1ebf b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, thi\u1ebft k\u1ebf logo Autotech c\u1ee7a Sao Kim Branding - 3\" class=\"wp-image-41150\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/02\/Du-An-Thiet-Ke-Bo-Nhan-Dien-Thuong-Hieu-Thiet-Ke-Logo-Autotech-3.jpg 1920w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/02\/Du-An-Thiet-Ke-Bo-Nhan-Dien-Thuong-Hieu-Thiet-Ke-Logo-Autotech-3-300x169.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/02\/Du-An-Thiet-Ke-Bo-Nhan-Dien-Thuong-Hieu-Thiet-Ke-Logo-Autotech-3-768x432.jpg 768w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/02\/Du-An-Thiet-Ke-Bo-Nhan-Dien-Thuong-Hieu-Thiet-Ke-Logo-Autotech-3-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><figcaption class=\"wp-element-caption\">Logo, t\u00ean th\u01b0\u01a1ng hi\u1ec7u v\u00e0 Slogan c\u1ee7a Autotech<\/figcaption><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/02\/Du-An-Thiet-Ke-Bo-Nhan-Dien-Thuong-Hieu-Thiet-Ke-Logo-Autotech-4.jpg\" alt=\"D\u1ef1 \u00e1n thi\u1ebft k\u1ebf b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, thi\u1ebft k\u1ebf logo Autotech c\u1ee7a Sao Kim Branding - 4\" class=\"wp-image-41151\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/02\/Du-An-Thiet-Ke-Bo-Nhan-Dien-Thuong-Hieu-Thiet-Ke-Logo-Autotech-4.jpg 1920w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/02\/Du-An-Thiet-Ke-Bo-Nhan-Dien-Thuong-Hieu-Thiet-Ke-Logo-Autotech-4-300x169.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/02\/Du-An-Thiet-Ke-Bo-Nhan-Dien-Thuong-Hieu-Thiet-Ke-Logo-Autotech-4-768x432.jpg 768w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/02\/Du-An-Thiet-Ke-Bo-Nhan-Dien-Thuong-Hieu-Thiet-Ke-Logo-Autotech-4-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><figcaption class=\"wp-element-caption\">M\u00e0u s\u1eafc th\u01b0\u01a1ng hi\u1ec7u Autotech<\/figcaption><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/02\/Du-An-Thiet-Ke-Bo-Nhan-Dien-Thuong-Hieu-Thiet-Ke-Logo-Autotech-5.jpg\" alt=\"D\u1ef1 \u00e1n thi\u1ebft k\u1ebf b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, thi\u1ebft k\u1ebf logo Autotech c\u1ee7a Sao Kim Branding - 5\" class=\"wp-image-41152\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/02\/Du-An-Thiet-Ke-Bo-Nhan-Dien-Thuong-Hieu-Thiet-Ke-Logo-Autotech-5.jpg 1920w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/02\/Du-An-Thiet-Ke-Bo-Nhan-Dien-Thuong-Hieu-Thiet-Ke-Logo-Autotech-5-300x169.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/02\/Du-An-Thiet-Ke-Bo-Nhan-Dien-Thuong-Hieu-Thiet-Ke-Logo-Autotech-5-768x432.jpg 768w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/02\/Du-An-Thiet-Ke-Bo-Nhan-Dien-Thuong-Hieu-Thiet-Ke-Logo-Autotech-5-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><figcaption class=\"wp-element-caption\">Ph\u00f4ng ch\u1eef th\u01b0\u01a1ng hi\u1ec7u Autotech<\/figcaption><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/02\/Du-An-Thiet-Ke-Bo-Nhan-Dien-Thuong-Hieu-Thiet-Ke-Logo-Autotech-8.jpg\" alt=\"D\u1ef1 \u00e1n thi\u1ebft k\u1ebf b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, thi\u1ebft k\u1ebf logo Autotech c\u1ee7a Sao Kim Branding - 8\" class=\"wp-image-41155\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/02\/Du-An-Thiet-Ke-Bo-Nhan-Dien-Thuong-Hieu-Thiet-Ke-Logo-Autotech-8.jpg 1920w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/02\/Du-An-Thiet-Ke-Bo-Nhan-Dien-Thuong-Hieu-Thiet-Ke-Logo-Autotech-8-300x169.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/02\/Du-An-Thiet-Ke-Bo-Nhan-Dien-Thuong-Hieu-Thiet-Ke-Logo-Autotech-8-768x432.jpg 768w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/02\/Du-An-Thiet-Ke-Bo-Nhan-Dien-Thuong-Hieu-Thiet-Ke-Logo-Autotech-8-1536x864.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><figcaption class=\"wp-element-caption\">B\u1ed9 nh\u1eadn di\u1ec7n v\u0103n ph\u00f2ng c\u01a1 b\u1ea3n c\u1ee7a Autotech<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">4.2. HACOM<\/h3>\n\n\n\n<p>HACOM l\u00e0 th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u trong l\u0129nh v\u1ef1c b\u00e1n l\u1ebb s\u1ea3n ph\u1ea9m m\u00e1y t\u00ednh, thi\u1ebft b\u1ecb v\u0103n ph\u00f2ng t\u1ea1i Vi\u1ec7t Nam.<\/p>\n\n\n\n<p>Nh\u00e2n k\u1ef7 ni\u1ec7m 20 n\u0103m th\u00e0nh l\u1eadp (t\u1eeb 9\/2001 \u2013 09\/2021) v\u00e0 v\u1edbi cam k\u1ebft kh\u00f4ng ng\u1eebng \u0111\u1ed5i m\u1edbi, s\u00e1ng t\u1ea1o \u0111\u1ec3 mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 v\u1edbi d\u1ecbch v\u1ee5 t\u1ed1t nh\u1ea5t, HACOM \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi Sao Kim Branding \u0111\u1ec3 t\u00e1i thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u, mang \u0111\u1ebfn ngu\u1ed3n n\u0103ng l\u01b0\u1ee3ng m\u1edbi cho ch\u1eb7ng \u0111\u01b0\u1eddng b\u1ee9t ph\u00e1 k\u1ebf ti\u1ebfp.<\/p>\n\n\n\n<p><strong>Ph\u1ea1m vi c\u00f4ng vi\u1ec7c:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nghi\u00ean c\u1ee9u &amp; \u0111\u1ec1 xu\u1ea5t \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li>Ph\u00e1t tri\u1ec3n Concept<\/li>\n\n\n\n<li>Thi\u1ebft k\u1ebf logo th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li>X\u00e2y d\u1ef1ng b\u1ed9 quy chu\u1ea9n Logo<\/li>\n\n\n\n<li>Thi\u1ebft k\u1ebf b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u t\u1ed5ng th\u1ec3<\/li>\n\n\n\n<li>\u0110\u1ed3ng b\u1ed9 h\u00f3a nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u tr\u00ean c\u00e1c h\u1ec7 th\u1ed1ng \u1ea5n ph\u1ea9m truy\u1ec1n th\u00f4ng<\/li>\n<\/ul>\n\n\n\n<p><strong>Gi\u1ea3i ph\u00e1p:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Logo HACOM gi\u1eef l\u1ea1i nhi\u1ec1u \u0111\u01b0\u1eddng n\u00e9t v\u00e0 h\u00ecnh \u1ea3nh c\u1ee7a logo c\u0169 v\u1edbi nh\u1eefng \u0111\u01b0\u1eddng c\u1eaft, \u0111\u01b0\u1eddng cong nh\u1eadn di\u1ec7n r\u00f5 n\u00e9t, nh\u1ea5n v\u00e0o ch\u1eef c\u00e1i \u0111\u1ee9ng gi\u1eefa c\u1ee5m t\u00ean th\u01b0\u01a1ng hi\u1ec7u, t\u1ea1o s\u1ef1 thu h\u00fat quen thu\u1ed9c, c\u00e1 t\u00ednh v\u00e0 tr\u1ebb trung.<\/li>\n\n\n\n<li>Ch\u1eef C \u0111\u01b0\u1ee3c c\u00e1c \u0111i\u1ec7u trong h\u00ecnh tr\u00f2n, g\u1ee3i li\u00ean t\u01b0\u1edfng \u0111\u1ebfn v\u00f2ng quay b\u00e1nh xe, th\u1ec3 hi\u1ec7n tinh th\u1ea7n lu\u00f4n thay \u0111\u1ed5i v\u00e0 ti\u1ebfn v\u1ec1 ph\u00eda tr\u01b0\u1edbc<\/li>\n\n\n\n<li>Ch\u1ea5m tr\u00f2n \u0111\u1ecf trong Logo t\u01b0\u1ee3ng tr\u01b0ng cho s\u1ef1 t\u1eadp trung, ki\u00ean \u0111\u1ecbnh v\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ty.<\/li>\n\n\n\n<li>3 h\u00ecnh tr\u00f2n \u0111\u1ed3ng t\u00e2m k\u1ebft h\u1ee3p t\u1ea1o th\u00e0nh ch\u1eef C t\u01b0\u1ee3ng tr\u01b0ng cho c\u00e1c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a HACOM<\/li>\n\n\n\n<li>M\u00e0u s\u1eafc ch\u1ee7 \u0111\u1ea1o xuy\u00ean su\u1ed1t l\u00e0 m\u00e0u xanh \u0111\u1eadm (th\u1ec3 hi\u1ec7n s\u1ef1 tin c\u1eady, ch\u1eafc ch\u1eafn v\u00e0 th\u00f4ng tu\u1ec7) v\u00e0 m\u00e0u \u0111\u1ecf (m\u00e0u c\u1ee7a nhi\u1ec7t huy\u1ebft v\u00e0 kh\u00e1t v\u1ecdng tu\u1ed5i tr\u1ebb)<\/li>\n<\/ul>\n\n\n\n<p><strong>K\u1ebft qu\u1ea3:<\/strong><\/p>\n\n\n\n<p>BB\u1ed9nhaajn di\u1ec7n m\u1edbi c\u1ee7a HACOM \u0111\u00e3 th\u00e0nh c\u00f4ng truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c s\u1ee9 m\u1ec7nh c\u1ee7a d\u1ef1 \u00e1n l\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t b\u1ea3n s\u1eafc ri\u00eang \u0111\u1ec3 ho\u00e0n th\u00e0nh tham v\u1ecdng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c ti\u00eau chu\u1ea9n to\u00e0n c\u1ea7u.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1920\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Du-An-Thiet-Ke-Thuong-Hieu-HACOM-3.jpg\" alt=\"D\u1ef1 \u00e1n thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u HACOM - 4\" class=\"wp-image-39170\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Du-An-Thiet-Ke-Thuong-Hieu-HACOM-3.jpg 1920w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Du-An-Thiet-Ke-Thuong-Hieu-HACOM-3-300x300.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Du-An-Thiet-Ke-Thuong-Hieu-HACOM-3-768x768.jpg 768w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Du-An-Thiet-Ke-Thuong-Hieu-HACOM-3-1536x1536.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1921\" height=\"1081\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Du-An-Thiet-Ke-Thuong-Hieu-HACOM-6.png\" alt=\"D\u1ef1 \u00e1n thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u HACOM - 6\" class=\"wp-image-39177\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Du-An-Thiet-Ke-Thuong-Hieu-HACOM-6.png 1921w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Du-An-Thiet-Ke-Thuong-Hieu-HACOM-6-300x169.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Du-An-Thiet-Ke-Thuong-Hieu-HACOM-6-768x432.png 768w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Du-An-Thiet-Ke-Thuong-Hieu-HACOM-6-1536x864.png 1536w\" sizes=\"(max-width: 1921px) 100vw, 1921px\" \/><figcaption class=\"wp-element-caption\">Bi\u1ec3u t\u01b0\u1ee3ng, m\u00e0u s\u1eafc c\u1ee7a HACOM<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1920\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Du-An-Thiet-Ke-Thuong-Hieu-HACOM-5.jpg\" alt=\"D\u1ef1 \u00e1n thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u HACOM - 5\" class=\"wp-image-39174\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Du-An-Thiet-Ke-Thuong-Hieu-HACOM-5.jpg 1920w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Du-An-Thiet-Ke-Thuong-Hieu-HACOM-5-300x300.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Du-An-Thiet-Ke-Thuong-Hieu-HACOM-5-768x768.jpg 768w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Du-An-Thiet-Ke-Thuong-Hieu-HACOM-5-1536x1536.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><figcaption class=\"wp-element-caption\">B\u1ed9 nh\u1eadn di\u1ec7n v\u0103n ph\u00f2ng c\u1ee7a HACOM<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1921\" height=\"1081\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Du-An-Thiet-Ke-Thuong-Hieu-HACOM-10.png\" alt=\"D\u1ef1 \u00e1n thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u HACOM - 10\" class=\"wp-image-39186\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Du-An-Thiet-Ke-Thuong-Hieu-HACOM-10.png 1921w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Du-An-Thiet-Ke-Thuong-Hieu-HACOM-10-300x169.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Du-An-Thiet-Ke-Thuong-Hieu-HACOM-10-768x432.png 768w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Du-An-Thiet-Ke-Thuong-Hieu-HACOM-10-1536x864.png 1536w\" sizes=\"(max-width: 1921px) 100vw, 1921px\" \/><figcaption class=\"wp-element-caption\">\u0110\u1ed3ng ph\u1ee5c c\u1ee7a HACOM<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">4.3 UCBI <\/h3>\n\n\n\n<p>C\u00f4ng ty C\u1ed5 ph\u1ea7n C\u00f4ng ngh\u1ec7 UCBI l\u00e0 nh\u00e0 cung c\u1ea5p thi\u1ebft b\u1ecb ti\u00ean ti\u1ebfn nh\u1ea5t v\u1ec1 H\u1ed9i ngh\u1ecb truy\u1ec1n h\u00ecnh c\u1ee7a Polycom c\u00f9ng c\u00e1c gi\u1ea3i ph\u00e1p hi\u1ec7u qu\u1ea3 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng kh\u00e1ch h\u00e0ng v\u00e0 l\u0129nh v\u1ef1c ho\u1ea1t \u0111\u1ed9ng.&nbsp;<\/p>\n\n\n\n<p>C\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 n\u01b0\u1edbc ngo\u00e0i d\u1ea7n x\u00e2m nh\u1eadp m\u1ea1nh m\u1ebd v\u00e0o th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam \u0111\u00e3 t\u1ea1o ra b\u00e0i to\u00e1n kh\u00f3 v\u1ec1 s\u1ef1 c\u1ea1nh tranh s\u1ea3n ph\u1ea9m trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc, bu\u1ed9c nh\u1eefng c\u00f4ng ty v\u1ec1 c\u00f4ng ngh\u1ec7 nh\u01b0 UCBI \u0111\u00f2i h\u1ecfi ph\u1ea3i c\u00f3 \u0111\u1ea7u t\u01b0 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. <\/p>\n\n\n\n<p>Do v\u1eady,&nbsp;UCBI quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn Sao Kim Branding \u0111\u1ec3 t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p to\u00e0n di\u1ec7n cho doanh nghi\u1ec7p b\u1ee9t ph\u00e1, t\u1ea1o b\u01b0\u1edbc \u0111\u00e0 c\u1ea1nh tranh tr\u00ean th\u01b0\u01a1ng tr\u01b0\u1eddng.<\/p>\n\n\n\n<p><strong>Ph\u1ea1m vi c\u00f4ng vi\u1ec7c:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nghi\u00ean c\u1ee9u &amp; \u0110\u1ec1 xu\u1ea5t \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li>T\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li>Thi\u1ebft k\u1ebf Logo th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li>X\u00e2y d\u1ef1ng Guideline b\u1ed9 quy chu\u1ea9n s\u1eed d\u1ee5ng Logo<\/li>\n\n\n\n<li>\u0110\u1ed3ng b\u1ed9 Logo th\u01b0\u01a1ng hi\u1ec7u cho c\u00e1c \u0111\u01a1n v\u1ecb th\u00e0nh vi\u00ean<\/li>\n\n\n\n<li>X\u00e2y d\u1ef1ng b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li>Thi\u1ebft k\u1ebf Website th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<\/ul>\n\n\n\n<p><strong>Gi\u1ea3i ph\u00e1p:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00dd t\u01b0\u1edfng c\u1ee7a logo \u0111\u01b0\u1ee3c l\u1ea5y t\u1eeb \u00fd ngh\u0129a t\u00ean c\u00f4ng ty&nbsp;<strong>UCBI&nbsp;<\/strong>=&nbsp;<strong>U<\/strong>nified&nbsp;<strong>C<\/strong>ommunication&nbsp;<strong>B<\/strong>usiness&nbsp;<strong>I<\/strong>ntelligence (Truy\u1ec1n Th\u00f4ng H\u1ee3p Nh\u1ea5t v\u00e0 Doanh Nghi\u1ec7p Th\u00f4ng Minh), \u0111\u1ed3ng th\u1eddi k\u1ebft h\u1ee3p v\u1edbi bi\u1ec3u t\u01b0\u1ee3ng c\u00e1c thi\u1ebft b\u1ecb H\u1ed9i Ngh\u1ecb Truy\u1ec1n H\u00ecnh m\u00e0 c\u00f4ng ty \u0111ang kinh doanh, ph\u00e2n ph\u1ed1i ch\u00ednh th\u1ee9c t\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam v\u00e0 Myanmar.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1078\" height=\"767\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/03\/Y-tuong-Logo-cua-UCBI.png\" alt=\"\u00dd t\u01b0\u1edfng Logo UCBI\" class=\"wp-image-41404\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/03\/Y-tuong-Logo-cua-UCBI.png 1078w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/03\/Y-tuong-Logo-cua-UCBI-300x213.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/03\/Y-tuong-Logo-cua-UCBI-768x546.png 768w\" sizes=\"(max-width: 1078px) 100vw, 1078px\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>\u0110i\u1ec3m nh\u1ea5n trong Logo l\u00e0 h\u00ecnh \u1ea3nh ch\u1eef C, \u0111\u01b0\u1ee3c c\u00e1ch \u0111i\u1ec7u b\u1eb1ng nh\u1eefng n\u00e9t n\u00e9t c\u1eaft  t\u1ea1o b\u1edfi 3 \u0111\u01b0\u1eddng th\u1eb3ng \u0111\u1ed3ng t\u00e2m, xoay g\u00f3c 120 \u0111\u1ed9 g\u1ee3i t\u1ea3 v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n\n\n\n<li>\u0110\u1eb7c bi\u1ec7t, d\u1ea5u tam gi\u00e1c m\u00e0u \u0111\u1ecf t\u01b0\u1ee3ng tr\u01b0ng cho n\u00fat \u2018Play\u2019 \u0111ang ho\u1ea1t \u0111\u1ed9ng, n\u1eb1m \u1edf trung t\u00e2m c\u1ee7a ch\u1eef C, l\u00e0 m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng quen thu\u1ed9c trong c\u00e1c thi\u1ebft b\u1ecb c\u00f4ng ngh\u1ec7, n\u00f3 t\u01b0\u1ee3ng tr\u01b0ng cho s\u1ef1 b\u1eaft \u0111\u1ea7u, s\u1ef1 li\u00ean t\u1ee5c, v\u00e0 n\u0103ng l\u01b0\u1ee3ng c\u1ee7a s\u1ef1 v\u1eadn h\u00e0nh.<\/li>\n\n\n\n<li>C\u00e1c ch\u1eef c\u00e1i c\u00f2n l\u1ea1i \u2018U\u2019, \u2018B\u2019, \u2018I\u2019 \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n \u0111\u01a1n gi\u1ea3n nh\u1eb1m n\u1ed5i b\u1eadt thi\u1ebft k\u1ebf c\u1ee7a ch\u1eef C. \u0110\u01b0\u1eddng n\u00e9t c\u00e1c ch\u1eef c\u00e1i c\u00f3 \u0111\u1ed9 d\u00e0y b\u1eb1ng nhau, g\u00f3c bo b\u1eb1ng nhau, t\u1ea1o n\u00ean s\u1ef1 \u0111\u1ed3ng \u0111i\u1ec7u, th\u1ed1ng nh\u1ea5t trong thi\u1ebft k\u1ebf.<\/li>\n\n\n\n<li>Logo c\u00f3 3 tone m\u00e0u ch\u00ednh: <\/li>\n<\/ul>\n\n\n\n<p><strong><em>M\u00e0u \u0110en v\u00e0 x\u00e1m: <\/em><\/strong>\u0111\u1ea1i di\u1ec7n cho s\u1ef1 v\u1eefng ch\u1eafc, t\u01b0\u01a1ng th\u00edch, m\u1ea1nh m\u1ebd, v\u00e0 sang tr\u1ecdng, \u0111\u1ed3ng th\u1eddi kh\u1eb3ng \u0111\u1ecbnh t\u00ednh ch\u1ea5t v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m UCBI cung c\u1ea5p ra th\u1ecb tr\u01b0\u1eddng th\u00ec r\u1ea5t d\u1ec5 d\u00f9ng, t\u01b0\u01a1ng th\u00edch t\u1ed1t v\u1edbi m\u1ecdi n\u1ec1n t\u1ea3ng l\u00e0m vi\u1ec7c.<\/p>\n\n\n\n<p><strong><em>M\u00e0u \u0111\u1ecf:<\/em><\/strong> l\u00e0 \u0111i\u1ec3m nh\u1ea5n c\u1ee7a logo v\u00e0 l\u00e0 m\u00e0u c\u1ee7a n\u0103ng l\u01b0\u1ee3ng ho\u1ea1t \u0111\u1ed9ng, th\u1ec3 hi\u1ec7n tinh th\u1ea7n lu\u00f4n cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m, gi\u1ea3i ph\u00e1p ch\u1ea5t l\u01b0\u1ee3ng, \u0111\u1ea3m b\u1ea3o s\u1ef1 ho\u1ea1t \u0111\u1ed9ng \u1ed5n \u0111\u1ecbnh v\u00e0 m\u1ea1nh m\u1ebd cho kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p><strong>K\u1ebft qu\u1ea3:<\/strong><\/p>\n\n\n\n<p>V\u1edbi thi\u1ebft k\u1ebf t\u00f4ng m\u00e0u \u0111en ch\u1ee7 \u0111\u1ea1o, Sao Kim \u0111\u00e3 l\u00e0m n\u1ed5i b\u1eadt logo a UCBI, t\u1ea1o s\u1ef1 \u1ea5n t\u01b0\u1ee3ng trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 g\u1ee3i n\u00ean s\u1ef1 m\u1edbi m\u1ebb cho m\u1ed9t c\u00f4ng ty c\u00f4ng ngh\u1ec7. C\u00e1c h\u00ecnh \u1ea3nh \u0111\u01b0\u1ee3c ch\u1ecdn l\u1ef1a cho website c\u0169ng r\u1ea5t ch\u1ea5t l\u01b0\u1ee3ng, h\u01b0\u1edbng t\u1edbi ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u00f3 nh\u1eefng thi\u1ebft k\u1ebf th\u00e2n thi\u1ec7n nh\u1ea5t.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1900\" height=\"1210\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/Du-an-thiet-ke-thuong-hieu-UCBI-5.png\" alt=\"D\u1ef1 \u00e1n thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u UCBI - 5\" class=\"wp-image-24885\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/Du-an-thiet-ke-thuong-hieu-UCBI-5.png 1900w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/Du-an-thiet-ke-thuong-hieu-UCBI-5-300x191.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/Du-an-thiet-ke-thuong-hieu-UCBI-5-768x489.png 768w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/Du-an-thiet-ke-thuong-hieu-UCBI-5-1536x978.png 1536w\" sizes=\"(max-width: 1900px) 100vw, 1900px\" \/><figcaption class=\"wp-element-caption\">Logo UCBI<\/figcaption><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1900\" height=\"1576\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/Du-an-thiet-ke-thuong-hieu-UCBI-9.png\" alt=\"D\u1ef1 \u00e1n thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u UCBI - 9\" class=\"wp-image-24889\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/Du-an-thiet-ke-thuong-hieu-UCBI-9.png 1900w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/Du-an-thiet-ke-thuong-hieu-UCBI-9-300x249.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/Du-an-thiet-ke-thuong-hieu-UCBI-9-768x637.png 768w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/Du-an-thiet-ke-thuong-hieu-UCBI-9-1536x1274.png 1536w\" sizes=\"(max-width: 1900px) 100vw, 1900px\" \/><figcaption class=\"wp-element-caption\">B\u1ed9 nh\u1eadn di\u1ec7n v\u0103n ph\u00f2ng c\u1ee7a UCBI<\/figcaption><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1900\" height=\"1491\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/Du-an-thiet-ke-thuong-hieu-UCBI-12.png\" alt=\"D\u1ef1 \u00e1n thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u UCBI - Website UCBI\" class=\"wp-image-24892\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/Du-an-thiet-ke-thuong-hieu-UCBI-12.png 1900w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/Du-an-thiet-ke-thuong-hieu-UCBI-12-300x235.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/Du-an-thiet-ke-thuong-hieu-UCBI-12-768x603.png 768w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/Du-an-thiet-ke-thuong-hieu-UCBI-12-1536x1205.png 1536w\" sizes=\"(max-width: 1900px) 100vw, 1900px\" \/><figcaption class=\"wp-element-caption\">Ph\u00f4ng ch\u1eef c\u1ee7a UCBI<\/figcaption><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1900\" height=\"1031\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/Du-an-thiet-ke-thuong-hieu-UCBI-13.png\" alt=\"D\u1ef1 \u00e1n thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u UCBI - Website UCBI 2\" class=\"wp-image-24893\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/Du-an-thiet-ke-thuong-hieu-UCBI-13.png 1900w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/Du-an-thiet-ke-thuong-hieu-UCBI-13-300x163.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/Du-an-thiet-ke-thuong-hieu-UCBI-13-768x417.png 768w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2022\/01\/Du-an-thiet-ke-thuong-hieu-UCBI-13-1536x833.png 1536w\" sizes=\"(max-width: 1900px) 100vw, 1900px\" \/><figcaption class=\"wp-element-caption\">Website c\u1ee7a UCBI<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">T\u1ed5ng k\u1ebft kinh nghi\u1ec7m thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u ng\u00e0nh c\u00f4ng ngh\u1ec7<\/h2>\n\n\n\n<p>Nh\u01b0 v\u1eady, trong b\u00e0i vi\u1ebft n\u00e0y Sao Kim \u0111\u00e3 gi\u00fap b\u1ea1n t\u00ecm hi\u1ec3u v\u1ec1 t\u1ea7m quan tr\u1ecdng, quy tr\u00ecnh c\u0169ng nh\u01b0 m\u1ed9t s\u1ed1 kinh nghi\u1ec7m <strong>thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u ng\u00e0nh c\u00f4ng ngh\u1ec7<\/strong>. Hi v\u1ecdng n\u1ed9i dung h\u1eefu \u00edch v\u1edbi c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n \u0111ang c\u1ea7n t\u01b0 v\u1ea5n thi\u1ebft k\u1ebf, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh, \u0111\u1eebng ng\u1ea7n ng\u1ea1i li\u00ean h\u1ec7 v\u1edbi Sao Kim \u0111\u1ec3 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3.<\/p>\n\n\n<span style=\"--tl-form-height-m:523.594px;--tl-form-height-t:638.969px;--tl-form-height-d:638.969px;\" class=\"tl-placeholder-f-type-shortcode_38565 tl-preload-form\"><span><\/span><\/span>","protected":false},"excerpt":{"rendered":"<p>B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 t\u1ea7m quan tr\u1ecdng c\u1ee7a nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 quy tr\u00ecnh tri\u1ec3n khai thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u ng\u00e0nh c\u00f4ng ngh\u1ec7 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao.<\/p>\n","protected":false},"author":37,"featured_media":41408,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195],"tags":[],"class_list":["post-40742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cam-nang"],"acf":[],"views":749,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/40742","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=40742"}],"version-history":[{"count":1,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/40742\/revisions"}],"predecessor-version":[{"id":56906,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/40742\/revisions\/56906"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/41408"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=40742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=40742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=40742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}