{"id":46138,"date":"2023-09-15T11:14:58","date_gmt":"2023-09-15T04:14:58","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=46138"},"modified":"2023-09-15T13:40:08","modified_gmt":"2023-09-15T06:40:08","slug":"huong-dan-xay-dung-thuong-hieu-cho-cong-ty-cong-nghe","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/huong-dan-xay-dung-thuong-hieu-cho-cong-ty-cong-nghe\/","title":{"rendered":"H\u01b0\u1edbng d\u1eabn X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho c\u00f4ng ty c\u00f4ng ngh\u1ec7"},"content":{"rendered":"\n<p><em>C\u00f9ng Sao Kim Branding t\u00ecm hi\u1ec3u to\u00e0n b\u1ed9 v\u1ec1 ki\u1ebfn th\u1ee9c, quy tr\u00ecnh, c\u00f4ng c\u1ee5 v\u00e0 gi\u1ea3i ph\u00e1p x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho c\u00f4ng ty c\u00f4ng ngh\u1ec7. B\u00e0i vi\u1ebft n\u00e0y c\u0169ng gi\u00fap CEO, Brand Manager, Marketer c\u00f3 t\u1ea7m nh\u00ecn t\u1ed5ng th\u1ec3 v\u00e0 kh\u1ea3 n\u0103ng ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/09\/huong-dan-xay-dung-thuong-hieu-cong-ty-cong-nghe.png\" alt=\"H\u01b0\u1edbng d\u1eabn X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho c\u00f4ng ty c\u00f4ng ngh\u1ec7\" class=\"wp-image-46159\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/09\/huong-dan-xay-dung-thuong-hieu-cong-ty-cong-nghe.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/09\/huong-dan-xay-dung-thuong-hieu-cong-ty-cong-nghe-300x157.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/09\/huong-dan-xay-dung-thuong-hieu-cong-ty-cong-nghe-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p>C\u00f4ng ngh\u1ec7 \u0111\u00e3 v\u00e0 \u0111ang th\u00fac \u0111\u1ea9y cu\u1ed9c c\u00e1ch m\u1ea1ng c\u00f4ng nghi\u1ec7p 4.0 tr\u00ean to\u00e0n c\u1ea7u. N\u00f3 kh\u00f4ng ch\u1ec9 t\u1ea1o ra nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi cho c\u00e1c qu\u1ed1c gia ph\u00e1t tri\u1ec3n, m\u00e0 c\u00f2n gi\u00fap nh\u1eefng qu\u1ed1c gia \u0111ang ph\u00e1t tri\u1ec3n n\u1eafm b\u1eaft c\u01a1 h\u1ed9i \u0111\u1ec3 ph\u00e1t v\u01b0\u1ee3t b\u1eadc. T\u00ednh to\u00e0n c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng c\u00f4ng ngh\u1ec7 cho ph\u00e9p c\u00e1c c\u00f4ng ty v\u00e0 c\u00e1 nh\u00e2n \u1edf b\u1ea5t k\u1ef3 n\u01a1i n\u00e0o tr\u00ean th\u1ebf gi\u1edbi tham gia v\u00e0 c\u1ea1nh tranh c\u00f4ng b\u1eb1ng.<\/p>\n\n\n\n<p>Theo b\u00e1o c\u00e1o c\u1ee7a B\u1ed9 Th\u00f4ng tin v\u00e0 Truy\u1ec1n th\u00f4ng, l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7 (ICT) \u0111\u1ea1t doanh thu kho\u1ea3ng 148 t\u1ef7 USD n\u0103m 2022, t\u0103ng tr\u01b0\u1edfng 8,7%. N\u0103m 2022 c\u0169ng ghi nh\u1eadn s\u1ef1 gia t\u0103ng v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng doanh nghi\u1ec7p c\u00f4ng ngh\u1ec7 s\u1ed1, v\u1edbi kho\u1ea3ng 70.000 doanh nghi\u1ec7p \u0111\u0103ng k\u00fd, t\u0103ng 9,5% so v\u1edbi n\u0103m 2021. Tuy nhi\u00ean, t\u1ef7 tr\u1ecdng doanh thu t\u1eeb vi\u1ec7c xu\u1ea5t kh\u1ea9u ICT c\u00f2n th\u1ea5p.<\/p>\n\n\n\n<p>Ti\u1ec1m n\u0103ng to l\u1edbn c\u1ee7a ng\u00e0nh c\u00f4ng ngh\u1ec7 k\u00e9o theo nhi\u1ec1u \u0111\u1ed1i th\u1ee7 gia nh\u1eadp, v\u00e0 kh\u00f4ng ch\u1ec9 c\u1ea1nh tranh trong n\u01b0\u1edbc, t\u00ednh to\u00e0n c\u1ea7u c\u0169ng t\u1ea1o ra s\u1ee9c \u00e9p \u0111\u00f2i h\u1ecfi c\u00e1c doanh nghi\u1ec7p c\u1ea7n ch\u00fa tr\u1ecdng gia t\u0103ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5, n\u00e2ng cao n\u0103ng l\u1ef1c qu\u1ea3n l\u00fd v\u00e0 s\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ty c\u00f4ng ngh\u1ec7 \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh t\u1eeb \u0111\u00e2u?<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/09\/thuong-hieu-cong-ty-cong-nghe-hinh-thanh-tu-dau.jpg\" alt=\"Th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ty c\u00f4ng ngh\u1ec7 \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh t\u1eeb \u0111\u00e2u?\" class=\"wp-image-46160\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/09\/thuong-hieu-cong-ty-cong-nghe-hinh-thanh-tu-dau.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/09\/thuong-hieu-cong-ty-cong-nghe-hinh-thanh-tu-dau-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/09\/thuong-hieu-cong-ty-cong-nghe-hinh-thanh-tu-dau-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p>\u0110\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u trong ng\u00e0nh c\u00f4ng ngh\u1ec7, c\u00f4ng vi\u1ec7c kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 \u0111\u1eb7t m\u1ed9t c\u00e1i t\u00ean, thi\u1ebft k\u1ebf m\u1ed9t c\u00e1i logo v\u00e0 cung c\u1ea5p s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 c\u00f4ng ngh\u1ec7.<\/p>\n\n\n\n<p>Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty ph\u1ea3n \u00e1nh gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, t\u00f4n ch\u1ec9, v\u00e0 h\u00ecnh \u1ea3nh c\u1ee7a c\u00f4ng ty trong m\u1eaft kh\u00e1ch h\u00e0ng v\u00e0 th\u1ecb tr\u01b0\u1eddng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u00f3ng vai tr\u00f2 trong vi\u1ec7c h\u00ecnh th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u1ed9t c\u00f4ng ty c\u00f4ng ngh\u1ec7:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>S\u1ea3n ph\u1ea9m v\u00e0 D\u1ecbch v\u1ee5 c\u00f4ng ngh\u1ec7<\/strong>: Th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 c\u00f4ng ty cung c\u1ea5p. S\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 mang l\u1ea1i l\u1ee3i \u00edch th\u1ef1c s\u1ef1 cho ng\u01b0\u1eddi d\u00f9ng \u0111\u00f3ng vai tr\u00f2 c\u1ed1t l\u00f5i trong vi\u1ec7c h\u00ecnh th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ty c\u00f4ng ngh\u1ec7 (v\u00e0 b\u1ea5t k\u1ef3 c\u00f4ng ty n\u00e0o kh\u00e1c).<\/li>\n\n\n\n<li><strong>Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i<\/strong>: Th\u01b0\u01a1ng hi\u1ec7u n\u00ean c\u00f3 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i r\u00f5 r\u00e0ng, \u0111\u1ecbnh h\u00ecnh m\u1ee5c ti\u00eau v\u00e0 t\u00f4n ch\u1ec9 c\u1ee7a c\u00f4ng ty. \u0110i\u1ec1u n\u00e0y gi\u00fap x\u00e1c \u0111\u1ecbnh \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean v\u00e0 kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y g\u1eafn k\u1ebft v\u1edbi c\u00f4ng ty.<\/li>\n\n\n\n<li><strong>Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/strong>: Tr\u1ea3i nghi\u1ec7m l\u00e0 t\u1ed5ng c\u1ea3m x\u00fac m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 khi ti\u1ebfp x\u00fac v\u1edbi c\u00f4ng ty, t\u1eeb vi\u1ec7c ti\u1ebfp c\u1eadn tr\u00ean internet, g\u1eb7p g\u1ee1 tr\u1ef1c ti\u1ebfp \u0111\u1ebfn qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u00f4ng ngh\u1ec7 m\u00e0 c\u00f4ng ty cung c\u1ea5p&#8230;. Tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c t\u1ea1o ra c\u00e1c nh\u1eadn th\u1ee9c t\u00edch c\u1ef1c c\u00f3 l\u1ee3i cho c\u00f4ng ty, t\u1eeb \u0111\u00f3 h\u00ecnh th\u00e0nh n\u00ean th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n\n\n\n<li><strong>Marketing<\/strong>: S\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u1ea1o d\u1ea5u \u1ea5n trong t\u00e2m tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o s\u1ef1 nh\u1eadn bi\u1ebft v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n\n\n\n<li><strong>S\u00e1ng t\u1ea1o v\u00e0 Nghi\u00ean c\u1ee9u ph\u00e1t tri\u1ec3n<\/strong>: \u0110\u00e2y l\u00e0 b\u1ea3n s\u1eafc c\u1ee7a ng\u00e0nh c\u00f4ng ngh\u1ec7, l\u00e0 y\u1ebfu t\u1ed1 gi\u00fap ng\u00e0nh c\u00f4ng ngh\u1ec7 ph\u00e1t tri\u1ec3n m\u1ed7i ng\u00e0y. C\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 c\u1ea7n s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o nghi\u00ean c\u1ee9u \u0111\u1ec3 c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng v\u00e0 t\u1ea1o ra ti\u1ebfng vang trong ng\u00e0nh.<\/li>\n\n\n\n<li><strong>Tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i<\/strong>: Th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ty c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh th\u00f4ng qua vi\u1ec7c th\u1ef1c hi\u1ec7n c\u00e1c tr\u00e1ch nhi\u1ec7m \u0111\u1ed1i v\u1edbi x\u00e3 h\u1ed9i.<\/li>\n\n\n\n<li>&#8230;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">2. T\u1ea1i sao c\u00f4ng ty c\u00f4ng ngh\u1ec7 c\u1ea7n ch\u00fa tr\u1ecdng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u?<\/h2>\n\n\n\n<p>C\u00f3 r\u1ea5t nhi\u1ec1u c\u00f4ng ty c\u00f4ng ngh\u1ec7 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd nh\u1edd v\u00e0o vi\u1ec7c t\u1ea1o ra s\u1ea3n ph\u1ea9m &#8220;th\u1ef1c s\u1ef1 kh\u00e1c bi\u1ec7t&#8221;, h\u1ecd c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng s\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u00f3 \u0111\u1ec3 ph\u00e1t tri\u1ec3n th\u1ea7n t\u1ed1c, nh\u01b0ng 99% c\u00f4ng ty c\u00f2n l\u1ea1i kh\u00f4ng th\u1ec3 t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh nh\u01b0 v\u1eady.<\/p>\n\n\n\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n c\u1ee7a ng\u00e0nh c\u00f4ng ngh\u1ec7 qu\u00e1 nhanh, cu\u1ed9c \u0111ua s\u1ebd ch\u1ec9 c\u00e0ng c\u00e0ng kh\u1ed1c li\u1ec7t h\u01a1n n\u1ebfu c\u00f4ng ty t\u1eadp trung qu\u00e1 nhi\u1ec1u v\u00e0o c\u00f4ng ngh\u1ec7, k\u1ef9 thu\u1eadt m\u00e0 b\u1ecf qu\u00ean c\u00e1c y\u1ebfu t\u1ed1 c\u1ea7n thi\u1ebft kh\u00e1c, c\u00e1c y\u1ebfu t\u1ed1 c\u00f3 th\u1ec3 t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh kh\u00f3 so s\u00e1nh nh\u01b0 &#8220;th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ty&#8221;.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u00fd do quan tr\u1ecdng c\u00f4ng ty c\u00f4ng ngh\u1ec7 n\u00ean ch\u00fa tr\u1ecdng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o s\u1ef1 tin t\u01b0\u1edfng<\/h3>\n\n\n\n<p>Th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd gi\u00fap x\u00e2y d\u1ef1ng s\u1ef1 tin t\u01b0\u1edfng t\u1eeb kh\u00e1ch h\u00e0ng. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng nh\u1eadn ra v\u00e0 k\u1ebft n\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, v\u00e0 h\u1ecd s\u1ebd c\u1ea3m th\u1ea5y t\u1ef1 tin h\u01a1n khi mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 t\u1eeb m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u h\u1ecd bi\u1ebft v\u00e0 tin t\u01b0\u1edfng.<\/p>\n\n\n\n<p>\u0110\u1eb7c bi\u1ec7t, khi tri\u1ec3n khai d\u1ef1 \u00e1n, h\u1ee3p t\u00e1c v\u1edbi \u0111\u1ed1i t\u00e1c qu\u1ed1c t\u1ebf, th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh gi\u00fap \u0111\u1ed1i t\u00e1c t\u0103ng th\u00eam ph\u1ea7n tin t\u01b0\u1edfng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh<\/h3>\n\n\n\n<p>Th\u1ecb tr\u01b0\u1eddng c\u00f4ng ngh\u1ec7 \u0111\u1ea7y c\u1ea1nh tranh, v\u00e0 th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd gi\u00fap c\u00f4ng ty n\u1ed5i b\u1eadt gi\u1eefa \u0111\u00e1m \u0111\u00f4ng. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh t\u1ed5ng th\u1ec3, s\u1ee9c m\u1ea1nh kh\u00f3 so s\u00e1nh ho\u1eb7c \u0111\u1ecbnh gi\u00e1.<\/p>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi th\u1ecb tr\u01b0\u1eddng c\u00f4ng ngh\u1ec7, gi\u1ea3i ph\u00e1p gi\u00e1 r\u1ebb v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng h\u01a1n lu\u00f4n t\u1ed3n t\u1ea1i, th\u1eadm ch\u00ed xu\u1ea5t hi\u1ec7n r\u1ea5t nhanh. V\u00ec th\u1ebf, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u s\u1ebd l\u00e0 gi\u1ea3i ph\u00e1p gi\u00fap c\u00f4ng ty c\u00f4ng ngh\u1ec7 tho\u00e1t kh\u1ecfi v\u00f2ng xo\u00e1y \u0111\u00f3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Th\u01b0\u01a1ng hi\u1ec7u n\u00e2ng cao gi\u00e1 tr\u1ecb<\/h3>\n\n\n\n<p>Th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n v\u1ec1 gi\u00e1 tr\u1ecb v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o ra gi\u00e1 tr\u1ecb t\u00edch h\u1ee3p cho kh\u00e1ch h\u00e0ng, t\u1eeb s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, \u0111\u1ebfn t\u01b0\u01a1ng t\u00e1c v\u00e0 h\u1ed7 tr\u1ee3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Th\u01b0\u01a1ng hi\u1ec7u h\u1ed7 tr\u1ee3 m\u1edf r\u1ed9ng<\/h3>\n\n\n\n<p>M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd m\u1edf r\u1ed9ng c\u01a1 h\u1ed9i kinh doanh. N\u00f3 gi\u00fap c\u00f4ng ty d\u1ec5 d\u00e0ng m\u1edf r\u1ed9ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1edbi v\u00e0 c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m li\u00ean quan d\u1ef1a tr\u00ean t\u00ean th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 c\u00f3 uy t\u00edn.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Th\u01b0\u01a1ng hi\u1ec7u gi\u00fap \u1ed5n \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng<\/h3>\n\n\n\n<p>Th\u01b0\u01a1ng hi\u1ec7u gi\u00fap \u1ed5n \u0111\u1ecbnh t\u00ecnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng trong c\u00e1c th\u1eddi k\u1ef3 kh\u00f3 kh\u0103n. Khi m\u1ecdi th\u1ee9 r\u1ed1i ren, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 d\u1ef1a v\u00e0o th\u01b0\u01a1ng hi\u1ec7u m\u00e0 h\u1ecd tin t\u01b0\u1edfng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Th\u01b0\u01a1ng hi\u1ec7u thu h\u00fat nh\u00e2n t\u00e0i<\/h3>\n\n\n\n<p>Th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd c\u0169ng l\u00e0m thu h\u00fat nh\u00e2n vi\u00ean t\u00e0i n\u0103ng. Nh\u1eefng ng\u01b0\u1eddi mu\u1ed1n song h\u00e0nh, \u0111\u00f3ng g\u00f3p v\u00e0o s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u1ed9t c\u00f4ng ty uy t\u00edn s\u1ebd t\u00ecm \u0111\u1ebfn c\u00f4ng ty c\u00f3 th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd. \u0110\u1eb7c bi\u1ec7t, khi ph\u1ea7n l\u1edbn \u0111\u1ed9ng l\u1ef1c t\u0103ng tr\u01b0\u1edfng c\u1ee7a ng\u00e0nh c\u00f4ng ngh\u1ec7 l\u00e0 n\u1eb1m \u1edf tri th\u1ee9c, n\u1eb1m \u1edf con ng\u01b0\u1eddi. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Sai l\u1ea7m th\u01b0\u1eddng g\u1eb7p khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u trong ng\u00e0nh c\u00f4ng ngh\u1ec7<\/h2>\n\n\n\n<p>Trong vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u trong ng\u00e0nh c\u00f4ng ngh\u1ec7, vi\u1ec7c tr\u00e1nh c\u00e1c sai l\u1ea7m th\u01b0\u1eddng g\u1eb7p l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh m\u1ebd v\u00e0 b\u00e1m l\u00e2u b\u1ec1n trong t\u00e2m tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 sai l\u1ea7m th\u01b0\u1eddng g\u1eb7p m\u00e0 b\u1ea1n n\u00ean tr\u00e1nh khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u trong ng\u00e0nh c\u00f4ng ngh\u1ec7:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Thi\u1ebfu chi\u1ebfn l\u01b0\u1ee3c to\u00e0n di\u1ec7n cho th\u01b0\u01a1ng hi\u1ec7u: <\/strong>Kh\u00f4ng ch\u1ec9 trong ng\u00e0nh c\u00f4ng ngh\u1ec7 m\u00e0 ph\u1ea7n l\u1edbn ng\u01b0\u1eddi l\u00e0m th\u01b0\u01a1ng hi\u1ec7u v\u1eabn \u0111ang gi\u1eef t\u01b0 duy \u0111\u00f3 l\u00e0 ch\u1ec9 c\u1ea7n l\u00e0m marketing hi\u1ec7u su\u1ea5t, c\u00e0ng nhi\u1ec1u \u0111\u01a1n h\u00e0ng b\u00e1n ra ngh\u0129a l\u00e0 doanh nghi\u1ec7p \u0111ang ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3.<\/li>\n\n\n\n<li><strong>Thi\u1ebfu nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u:<\/strong> D\u00f9 \u0111\u00e3 c\u00f3 m\u1ed9t s\u1ed1 s\u1ea3n ph\u1ea9m n\u1ed5i b\u1eadt, c\u00f4ng ty XYZ kh\u00f4ng c\u00f3 m\u1ed9t h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u1eb7c tr\u01b0ng. Kh\u00e1ch h\u00e0ng kh\u00f3 c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i nh\u1eefng s\u1ea3n ph\u1ea9m kh\u00e1c nhau c\u1ee7a h\u1ecd v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u1ee5 th\u1ec3.<\/li>\n\n\n\n<li><strong>Kh\u00f4ng t\u1ea1o s\u1ef1 k\u1ebft n\u1ed1i: <\/strong>Thi\u1ebfu m\u1ed9t c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u li\u00ean k\u1ebft c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a c\u00f4ng ty \u0111\u00e3 l\u00e0m m\u1ea5t \u0111i c\u01a1 h\u1ed9i \u0111\u1ec3 t\u1ea1o s\u1ef1 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li><strong>Marketing r\u1eddi r\u1ea1c:<\/strong> C\u00f4ng ty \u0111\u00e3 ti\u00eau t\u1ed1n nhi\u1ec1u ngu\u1ed3n l\u1ef1c v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb ri\u00eang l\u1ebb cho t\u1eebng s\u1ea3n ph\u1ea9m m\u00e0 kh\u00f4ng c\u00f3 m\u1ed9t k\u1ebf ho\u1ea1ch t\u1ed5ng th\u1ec3. \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn s\u1ef1 ph\u00e2n t\u00e1n t\u00e0i nguy\u00ean v\u00e0 kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u su\u1ea5t mong mu\u1ed1n.<\/li>\n\n\n\n<li><strong>Ch\u01b0a c\u00f3 k\u1ebf ho\u1ea1ch gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng:<\/strong> Nhi\u1ec1u c\u00f4ng ty c\u00f4ng ngh\u1ec7 ch\u1ec9 t\u1eadp trung v\u00e0o c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m, m\u00e0 b\u1ecf qu\u00ean \u0111i c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c gi\u00fap gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. Kh\u00f4ng c\u00f3 k\u1ebf ho\u1ea1ch c\u1ee5 th\u1ec3 \u0111\u1ec3 t\u1ed1i \u01b0u t\u1ef7 l\u1ec7 n\u00e0y.<\/li>\n\n\n\n<li><strong>Kh\u00f4ng nh\u1ea5t qu\u00e1n:<\/strong> C\u00e1c th\u00f4ng \u0111i\u1ec7p v\u00e0 c\u00e1ch th\u1ee9c ti\u1ebfp c\u1eadn kh\u00e1c nhau trong c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb \u0111\u00e3 t\u1ea1o ra s\u1ef1 kh\u00f4ng nh\u1ea5t qu\u00e1n v\u00e0 r\u1ed1i lo\u1ea1n trong m\u1eaft kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\" start=\"1\">\n<li><strong>Thi\u1ebfu s\u1ef1 \u0111\u1ed9c \u0111\u00e1o:<\/strong> Ng\u00e0nh c\u00f4ng ngh\u1ec7 th\u01b0\u1eddng c\u00f3 nhi\u1ec1u s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 t\u01b0\u01a1ng t\u1ef1 v\u1ec1 m\u1eb7t k\u1ef9 thu\u1eadt, thi\u1ebfu \u0111i s\u1ef1 \u0111\u1ed9c \u0111\u00e1o v\u00e0 gi\u00e1 tr\u1ecb \u0111\u1eb7c bi\u1ec7t trong th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n\n\n\n<li><strong>Kh\u00f4ng t\u1eadp trung v\u00e0o tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng:<\/strong> Trong ng\u00e0nh c\u00f4ng ngh\u1ec7, tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 t\u1ea1o s\u1ef1 h\u00e0i l\u00f2ng cho kh\u00e1ch h\u00e0ng. B\u1ecf qua kh\u00eda c\u1ea1nh n\u00e0y c\u00f3 th\u1ec3 khi\u1ebfn doanh nghi\u1ec7p b\u1ecb b\u1ecf l\u1ea1i ph\u00eda sau.<\/li>\n\n\n\n<li><strong>L\u1ea1m d\u1ee5ng k\u1ef9 thu\u1eadt:<\/strong> Trong vi\u1ec7c truy\u1ec1n \u0111\u1ea1t th\u00f4ng tin v\u1ec1 c\u00f4ng ngh\u1ec7, c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng r\u01a1i v\u00e0o vi\u1ec7c s\u1eed d\u1ee5ng qu\u00e1 nhi\u1ec1u n\u1ed9i dung k\u1ef9 thu\u1eadt v\u00e0 kh\u00f4ng r\u00f5 r\u00e0ng. \u0110i\u1ec1u n\u00e0y khi\u1ebfn th\u00f4ng tin tr\u1edf n\u00ean kh\u00f3 hi\u1ec3u v\u00e0 t\u1ea1o ra r\u00e0o c\u1ea3n cho kh\u00e1ch h\u00e0ng kh\u00f4ng chuy\u00ean.<\/li>\n\n\n\n<li><strong>Kh\u00f4ng t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u1ed9ng \u0111\u1ed3ng: <\/strong>Trong ng\u00e0nh c\u00f4ng ngh\u1ec7, vi\u1ec7c t\u1ea1o l\u1eadp v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi d\u00f9ng, c\u1ed9ng \u0111\u1ed3ng ph\u00e1t tri\u1ec3n ph\u1ea7n m\u1ec1m, v\u00e0 c\u00e1c nh\u00e0 \u0111\u1ed1i t\u00e1c l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng. Kh\u00f4ng t\u01b0\u01a1ng t\u00e1c \u0111\u1ee7 c\u00f3 th\u1ec3 l\u00e0m m\u1ea5t m\u1ed9t c\u01a1 h\u1ed9i l\u1edbn \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh v\u00e0 nh\u1eadn ph\u1ea3n h\u1ed3i t\u1eeb c\u1ed9ng \u0111\u1ed3ng.<\/li>\n<\/ul>\n\n\n\n<p>Nh\u00ecn chung, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u1ed9t c\u00f4ng ty c\u00f4ng ngh\u1ec7 c\u00f3 th\u1ec3 ph\u1ee5 thu\u1ed9c nhi\u1ec1u v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 m\u00e0 c\u00f4ng ty cung c\u1ea5p. Tuy nhi\u00ean, n\u1ebfu t\u1eadp trung qu\u00e1 nhi\u1ec1u v\u00e0o l\u1ee3i \u00edch l\u00fd t\u00ednh, c\u00e1c chi\u1ebfn thu\u1eadt ng\u1eafn h\u1ea1n \u0111\u00f4i khi kh\u00f4ng \u0111\u00e1p \u1ee9ng m\u1ee5c ti\u00eau ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/p>\n\n\n\n<p>\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 nh\u1eefng doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong ng\u00e0nh c\u00f4ng ngh\u1ec7 ph\u1ea3i nh\u1eadn th\u1ee9c r\u00f5 r\u00e0ng v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ty, thi\u1ebft l\u1eadp chi\u1ebfn l\u01b0\u1ee3c \u0111\u00fang \u0111\u1eafn v\u00e0 tri\u1ec3n khai ch\u1eb7t ch\u1ebd, nh\u1ea5t qu\u00e1n.<\/p>\n\n\n\n<p>\u0110\u1ec3 vi\u1ec7c ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u1ec3 di\u1ec5n ra hi\u1ec7u qu\u1ea3, b\u1ea1n c\u1ea7n n\u1eafm r\u00f5 quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u trong ng\u00e0nh c\u00f4ng ngh\u1ec7.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho c\u00f4ng ty c\u00f4ng ngh\u1ec7<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/09\/quy-trinh-xay-dung-thuong-hieu-cho-cong-ty-cong-nghe.jpg\" alt=\"Quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho c\u00f4ng ty c\u00f4ng ngh\u1ec7\" class=\"wp-image-46161\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/09\/quy-trinh-xay-dung-thuong-hieu-cho-cong-ty-cong-nghe.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/09\/quy-trinh-xay-dung-thuong-hieu-cho-cong-ty-cong-nghe-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/09\/quy-trinh-xay-dung-thuong-hieu-cho-cong-ty-cong-nghe-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p>Trong b\u1ed1i c\u1ea3nh ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n c\u1ee7a ng\u00e0nh c\u00f4ng ngh\u1ec7, vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c doanh nghi\u1ec7p trong l\u0129nh v\u1ef1c n\u00e0y.<\/p>\n\n\n\n<p>Quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ng\u00e0nh c\u00f4ng ngh\u1ec7 kh\u00f4ng ch\u1ec9 \u0111\u00f2i h\u1ecfi s\u1ef1 hi\u1ec3u bi\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5, m\u00e0 c\u00f2n ph\u1ea3i k\u1ebft h\u1ee3p c\u1ea3 kh\u1ea3 n\u0103ng t\u1ea1o d\u1ef1ng l\u00f2ng tin v\u00e0 t\u1ea1o n\u00ean s\u1ef1 ph\u00e2n bi\u1ec7t trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y, ch\u00fang ta s\u1ebd \u0111i v\u00e0o chi ti\u1ebft quy tr\u00ecnh quan tr\u1ecdng n\u00e0y, t\u1eeb vi\u1ec7c x\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i cho \u0111\u1ebfn vi\u1ec7c t\u1ea1o n\u00ean s\u1ef1 nh\u1eadn di\u1ec7n r\u1ef1c r\u1ee1 tr\u00ean th\u1ecb tr\u01b0\u1eddng, nh\u1eb1m \u0111\u1ecbnh h\u00ecnh v\u00e0 duy tr\u00ec s\u1ef1 t\u1ed3n t\u1ea1i m\u1ea1nh m\u1ebd c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong th\u1ebf gi\u1edbi c\u00f4ng ngh\u1ec7 \u0111\u1ea7y bi\u1ebfn \u0111\u1ed5i.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B\u01b0\u1edbc 1: Nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng<\/h3>\n\n\n\n<p>B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean l\u00e0 nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng. T\u00ecm hi\u1ec3u k\u1ef9 v\u1ec1 ng\u00e0nh c\u00f4ng ngh\u1ec7, th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh, nhu c\u1ea7u v\u00e0 h\u00e0nh vi c\u1ee7a c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau.<\/p>\n\n\n\n<p>C\u00f4ng ngh\u1ec7 l\u00e0 gi\u1ea3i ph\u00e1p c\u1ee7a m\u1ecdi ng\u00e0nh ngh\u1ec1, m\u1ecdi \u0111\u1ed1i t\u01b0\u1ee3ng. Do \u0111\u00f3, c\u00f4ng ty c\u00f4ng ngh\u1ec7 c\u1ea7n l\u01b0u \u00fd th\u00eam v\u1ec1 nghi\u00ean c\u1ee9u c\u00f4ng ch\u00fang m\u1ee5c t\u00eau, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau c\u1ee7a \u0111\u1ed1i t\u00e1c (n\u1ebfu l\u00e0 c\u00f4ng ty c\u00f4ng ngh\u1ec7 B2B).<\/p>\n\n\n\n<p>Ph\u00e2n t\u00edch c\u0169ng c\u1ea7n t\u1eadp trung v\u00e0o vi\u1ec7c \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 hi\u1ec3u bi\u1ebft k\u1ef9 thu\u1eadt c\u1ee7a c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau v\u00e0 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 ph\u1ee9c t\u1ea1p.<\/p>\n\n\n\n<p>\u0110i\u1ec3m kh\u00e1c bi\u1ec7t quan tr\u1ecdng trong vi\u1ec7c nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng cho c\u00f4ng ty c\u00f4ng ngh\u1ec7 bao g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>S\u1ef1 ph\u1ee9c t\u1ea1p c\u1ee7a th\u1ecb tr\u01b0\u1eddng c\u00f4ng ngh\u1ec7<\/strong>: Th\u1ecb tr\u01b0\u1eddng c\u00f4ng ngh\u1ec7 th\u01b0\u1eddng \u0111\u1ea7y ph\u1ee9c t\u1ea1p v\u1edbi s\u1ef1 thay \u0111\u1ed5i nhanh ch\u00f3ng. C\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 s\u1ef1 c\u1ea1nh tranh gay g\u1eaft t\u1eeb trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc, s\u1ef1 ti\u1ebfn b\u1ed9 trong c\u00f4ng ngh\u1ec7, v\u00e0 s\u1ef1 thay \u0111\u1ed5i trong y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00f2i h\u1ecfi nghi\u00ean c\u1ee9u li\u00ean t\u1ee5c.<\/li>\n\n\n\n<li><strong>Kh\u1ea3 n\u0103ng c\u00e1ch m\u1ea1ng c\u1ee7a c\u00f4ng ngh\u1ec7<\/strong>: C\u00f4ng ngh\u1ec7 c\u00f3 kh\u1ea3 n\u0103ng bi\u1ebfn \u0111\u1ed5i th\u1ecb tr\u01b0\u1eddng v\u00e0 ng\u00e0nh c\u00f4ng nghi\u1ec7p m\u1ed9t c\u00e1ch nhanh ch\u00f3ng h\u01a1n b\u1ea5t k\u1ef3 ng\u00e0nh n\u00e0o kh\u00e1c. \u0110i\u1ec1u n\u00e0y y\u00eau c\u1ea7u c\u00f4ng ty c\u00f4ng ngh\u1ec7 ph\u1ea3i c\u1ea9n th\u1eadn nghi\u00ean c\u1ee9u v\u00e0 d\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng t\u01b0\u01a1ng lai \u0111\u1ec3 th\u00edch nghi.<\/li>\n\n\n\n<li><strong>T\u1ea7m quan tr\u1ecdng c\u1ee7a ti\u1ebfp c\u1eadn<\/strong>: Trong th\u1ecb tr\u01b0\u1eddng c\u00f4ng ngh\u1ec7, vi\u1ec7c hi\u1ec3u s\u00e2u v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 h\u01b0\u1edbng d\u1eabn h\u1ecd \u0111\u00fang c\u00e1ch v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 l\u00e0 r\u1ea5t quan tr\u1ecdng. Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng c\u00f3 th\u1ec3 gi\u00fap x\u00e1c \u0111\u1ecbnh ngu\u1ed3n cung c\u1ea5p v\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/li>\n<\/ul>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 quy tr\u00ecnh v\u00e0 ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau<\/strong>: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 cho nghi\u00ean c\u1ee9u, v\u00ed d\u1ee5: ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u m\u1edbi, t\u00e1i \u0111\u1ecbnh v\u1ecb, m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng, ho\u1eb7c \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n t\u1ea1i.<\/li>\n\n\n\n<li><strong>Thu th\u1eadp d\u1eef li\u1ec7u th\u1ee9 c\u1ea5p<\/strong>: T\u00ecm ki\u1ebfm v\u00e0 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u th\u1ee9 c\u1ea5p t\u1eeb c\u00e1c ngu\u1ed3n nh\u01b0 b\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng, t\u00e0i li\u1ec7u nghi\u00ean c\u1ee9u, v\u00e0 c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u00f4ng c\u1ed9ng \u0111\u1ec3 hi\u1ec3u v\u1ec1 t\u00ecnh h\u00ecnh th\u1ecb tr\u01b0\u1eddng hi\u1ec7n t\u1ea1i v\u00e0 c\u1ea1nh tranh.<\/li>\n\n\n\n<li><strong>X\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch nghi\u00ean c\u1ee9u<\/strong>: X\u00e1c \u0111\u1ecbnh ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u00edch h\u1ee3p (v\u00ed d\u1ee5: kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn, ph\u1ecfng v\u1ea5n \u0111i\u1ec7n tho\u1ea1i, cu\u1ed9c h\u1ecdp nh\u00f3m). L\u1eadp l\u1ecbch v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c b\u01b0\u1edbc c\u1ee5 th\u1ec3 \u0111\u1ec3 th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u.<\/li>\n\n\n\n<li><strong>Thu th\u1eadp d\u1eef li\u1ec7u ch\u00ednh<\/strong>: Ti\u1ebfn h\u00e0nh cu\u1ed9c nghi\u00ean c\u1ee9u b\u1eb1ng c\u00e1ch th\u1ef1c hi\u1ec7n kh\u1ea3o s\u00e1t, ph\u1ecfng v\u1ea5n, ho\u1eb7c thu th\u1eadp d\u1eef li\u1ec7u tr\u1ef1c ti\u1ebfp t\u1eeb ngu\u1ed3n kh\u00e1ch h\u00e0ng ho\u1eb7c th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau.<\/li>\n\n\n\n<li><strong>Ph\u00e2n t\u00edch v\u00e0 x\u1eed l\u00fd d\u1eef li\u1ec7u<\/strong>: Xem x\u00e9t, ph\u00e2n t\u00edch v\u00e0 t\u1ed5ng h\u1ee3p d\u1eef li\u1ec7u thu th\u1eadp \u0111\u1ec3 t\u00ecm ra c\u00e1c xu h\u01b0\u1edbng, kh\u1ea3 n\u0103ng v\u00e0 th\u00f4ng tin quan tr\u1ecdng.<\/li>\n\n\n\n<li><strong>\u0110\u00e1nh gi\u00e1 v\u00e0 \u0111\u01b0a ra k\u1ebft lu\u1eadn<\/strong>: D\u1ef1a tr\u00ean d\u1eef li\u1ec7u v\u00e0 ph\u00e2n t\u00edch, \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7n t\u1ea1i v\u00e0 \u0111\u1ec1 xu\u1ea5t c\u00e1c \u0111i\u1ec3m c\u1ea3i ti\u1ebfn ho\u1eb7c thay \u0111\u1ed5i.<\/li>\n\n\n\n<li><strong>L\u1eadp k\u1ebf ho\u1ea1ch h\u00e0nh \u0111\u1ed9ng<\/strong>: D\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u, x\u00e1c \u0111\u1ecbnh c\u00e1c b\u01b0\u1edbc c\u1ee5 th\u1ec3 \u0111\u1ec3 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c kinh doanh, bao g\u1ed3m ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, ti\u1ebfp th\u1ecb, v\u00e0 qu\u1ea3ng c\u00e1o.<\/li>\n<\/ul>\n\n\n\n<p>Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u1ee7a c\u00f4ng ty c\u00f4ng ngh\u1ec7 c\u00f3 th\u1ec3 bao g\u1ed3m c\u1ea3 ph\u00e2n t\u00edch s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea, ph\u00e2n t\u00edch d\u1ef1 li\u1ec7u l\u1edbn (big data), kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn, ph\u1ecfng v\u1ea5n, xem x\u00e9t c\u00e1c d\u1eef li\u1ec7u web v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i, v\u00e0 th\u1eadm ch\u00ed c\u1ea3 vi\u1ec7c theo d\u00f5i ho\u1ea1t \u0111\u1ed9ng tr\u1ef1c tuy\u1ebfn c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/phuong-phap-nghien-cuu-khach-hang\/\"><strong>Nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng<\/strong><\/a><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/phong-van-khach-hang\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ph\u1ecfng v\u1ea5n kh\u00e1ch h\u00e0ng<\/a><\/strong><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/ux-research\/\"><strong>UX Research l\u00e0 g\u00ec<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/xac-dinh-thi-truong-muc-tieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>X\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/hanh-trinh-khach-hang\/\"><strong>H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/strong><\/a><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/trai-nghiem-thuong-hieu\/\" target=\"_blank\" data-type=\"post\" data-id=\"33875\" rel=\"noreferrer noopener\">Tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u<\/a><\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">B\u01b0\u1edbc 2: L\u1eadp chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>L\u1eadp chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng h\u00e0ng \u0111\u1ea7u khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. M\u1ecdi ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp theo \u0111\u1ec1u tham chi\u1ebfu t\u1edbi b\u1ea3n chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 duy tr\u00ec s\u1ef1 k\u1ebft n\u1ed1i v\u00e0 ph\u1ee5c v\u1ee5 m\u1ee5c ti\u00eau chung.<\/p>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t b\u1ed9 h\u01b0\u1edbng d\u1eabn v\u1ec1 c\u00e1ch m\u1ed9t c\u00f4ng ty x\u00e2y d\u1ef1ng, qu\u1ea3n l\u00fd, v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh \u0111\u1ec3 t\u1ea1o ra nh\u1eadn th\u1ee9c mong mu\u1ed1n trong t\u00e2m tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 th\u1ecb tr\u01b0\u1eddng. N\u00f3 bao g\u1ed3m vi\u1ec7c \u0111\u1ecbnh h\u00ecnh gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, ph\u00e1t tri\u1ec3n th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u, l\u1eadp k\u1ebf ho\u1ea1ch ti\u1ebfp th\u1ecb, v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u \u0111\u1ed3ng nh\u1ea5t v\u00e0 ph\u1ea3n \u00e1nh \u0111\u00fang t\u00f4n ch\u1ec9 c\u1ee7a c\u00f4ng ty.<\/p>\n\n\n\n<p>Trong l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7, th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00f4ng ngh\u1ec7 lu\u00f4n thay \u0111\u1ed5i nhanh ch\u00f3ng, v\u00e0 do \u0111\u00f3, chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i linh ho\u1ea1t \u0111\u1ec3 th\u00edch nghi v\u1edbi s\u1ef1 bi\u1ebfn \u0111\u1ed5i n\u00e0y. C\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 th\u01b0\u1eddng ph\u1ea3i \u0111\u1eb7t s\u1ef1 \u0111\u1ed5i m\u1edbi v\u00e0 s\u00e1ng t\u1ea1o v\u00e0o trung t\u00e2m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 duy tr\u00ec s\u1ef1 c\u1ea1nh tranh v\u00e0 ti\u1ebfn b\u1ed9 trong ng\u00e0nh.<\/p>\n\n\n\n<p>Khi thi\u1ebft l\u1eadp chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, \u0111i\u1ec1u quan tr\u1ecdng ti\u1ebfp theo l\u00e0 t\u00ecm \u0111\u01b0\u1ee3c \u0111i\u1ec3m kh\u00e1c bi\u1ec7t ho\u00e1 v\u1edbi \u0111\u1ed1i th\u1ee7 trong ng\u00e0nh. Gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 n\u00e0y, doanh nghi\u1ec7p s\u1ebd d\u1ec5 d\u00e0ng x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u v\u1eefng m\u1ea1nh.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, c\u00e1c doanh nghi\u1ec7p c\u0169ng c\u1ea7n l\u01b0u \u00fd r\u1eb1ng s\u1ef1 kh\u00e1c bi\u1ec7t n\u00e0y ph\u1ea3i \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c. V\u00ec n\u1ebfu kh\u00e1ch h\u00e0ng kh\u00f4ng c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c th\u00ec s\u1ef1 kh\u00e1c bi\u1ec7t n\u00e0y l\u00e0 v\u00f4 ngh\u0129a.<\/p>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/xay-dung-chien-luoc-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>B\u1ea3n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/la-ban-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>La b\u00e0n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/tuyen-ngon-dinh-vi\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Tuy\u00ean b\u1ed1 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/kien-truc-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/hinh-mau-thuong-hieu\/\" data-type=\"post\" data-id=\"6716\"><strong>H\u00ecnh m\u1eabu th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">B\u01b0\u1edbc 3: X\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>H\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u trong ng\u00e0nh c\u00f4ng ngh\u1ec7 l\u00e0 qu\u00e1 tr\u00ecnh t\u1ea1o ra c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ecbnh danh \u0111\u1ed9c \u0111\u00e1o v\u00e0 nh\u1ea5t qu\u00e1n, nh\u1eb1m gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c d\u1ec5 d\u00e0ng nh\u1eadn bi\u1ebft v\u00e0 ghi nh\u1edb b\u1edfi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>Trong m\u00f4i tr\u01b0\u1eddng c\u00f4ng ngh\u1ec7, h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u00ean n\u1ec1n t\u1ea3ng c\u1ee7a b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9c \u0111\u00e1o, m\u00e0 \u0111\u00e3 \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh th\u00f4ng qua qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u v\u00e0 l\u1eadp chi\u1ebfn l\u01b0\u1ee3c k\u1ef9 c\u00e0ng cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u d\u00e0nh ri\u00eang cho ng\u00e0nh c\u00f4ng ngh\u1ec7, c\u1ea7n th\u1ec3 hi\u1ec7n nh\u1eefng \u0111i\u1ec3m sau \u0111\u00e2y \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u00f3 s\u1ef1 t\u01b0\u01a1ng th\u00edch v\u00e0 \u0111\u1ed9c \u0111\u00e1o trong m\u00f4i tr\u01b0\u1eddng c\u00f4ng ngh\u1ec7:<\/p>\n\n\n\n<ul class=\"wp-block-list\" start=\"1\">\n<li><strong>Logo th\u01b0\u01a1ng hi\u1ec7u: <\/strong>T\u1ea1o ra bi\u1ec3u tr\u01b0ng th\u01b0\u01a1ng hi\u1ec7u (logo) \u0111\u1ed9c \u0111\u00e1o, ph\u1ea3n \u00e1nh s\u1ef1 \u0111\u1ed5i m\u1edbi v\u00e0 t\u00edch h\u1ee3p y\u1ebfu t\u1ed1 c\u00f4ng ngh\u1ec7. Logo n\u00ean t\u1ea1o c\u1ea3m gi\u00e1c li\u00ean quan \u0111\u1ebfn ng\u00e0nh c\u00f4ng ngh\u1ec7, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt gi\u1eefa c\u00e1c \u0111\u1ed1i th\u1ee7.<\/li>\n\n\n\n<li><strong>M\u00e0u s\u1eafc v\u00e0 phong c\u00e1ch:<\/strong> X\u00e1c \u0111\u1ecbnh m\u00e0u s\u1eafc v\u00e0 phong c\u00e1ch ph\u00f9 h\u1ee3p v\u1edbi ng\u00e0nh c\u00f4ng ngh\u1ec7. S\u1ef1 l\u1ef1a ch\u1ecdn n\u00e0y c\u1ea7n ph\u1ea3n \u00e1nh t\u00ednh ch\u1ea5t k\u1ef9 thu\u1eadt v\u00e0 hi\u1ec7n \u0111\u1ea1i, t\u1ea1o n\u00ean m\u1ed9t h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd v\u00e0 d\u1ec5 nh\u1eadn bi\u1ebft.<\/li>\n\n\n\n<li><strong>Li\u00ean k\u1ebft v\u1edbi gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i: <\/strong>\u0110\u1ea3m b\u1ea3o r\u1eb1ng h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3n \u00e1nh gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a b\u1ea1n v\u00e0 c\u00e1ch s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n \u0111\u00f3ng g\u00f3p v\u00e0o c\u00f4ng ngh\u1ec7 v\u00e0 x\u00e3 h\u1ed9i.<\/li>\n\n\n\n<li><strong>T\u00edch h\u1ee3p t\u01b0\u01a1ng lai v\u00e0 hi\u1ec7n t\u1ea1i: <\/strong>X\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u00e0 kh\u00f4ng ch\u1ec9 ph\u1ea3n \u00e1nh hi\u1ec7n t\u1ea1i m\u00e0 c\u00f2n c\u1ea3 t\u1ea7m nh\u00ecn t\u01b0\u01a1ng lai c\u1ee7a ng\u00e0nh c\u00f4ng ngh\u1ec7, t\u1ea1o s\u1ef1 li\u00ean k\u1ebft d\u00e0i h\u1ea1n v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li><strong>Kh\u1ea3 n\u0103ng t\u01b0\u01a1ng th\u00edch<\/strong>: C\u00f4ng ty c\u00f4ng ngh\u1ec7 s\u1ebd t\u1eadp trung nhi\u1ec1u v\u00e0o kh\u00eda c\u1ea1nh c\u00f4ng ngh\u1ec7, c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7, \u0111a n\u1ec1n t\u1ea3ng, h\u1ed7 tr\u1ee3 m\u00f4i tr\u01b0\u1eddng Digital.<\/li>\n<\/ul>\n\n\n\n<p>\u0110\u1eb7c th\u00f9 ng\u00e0nh c\u00f4ng ngh\u1ec7 c\u00f3 th\u1ec3 s\u1ebd c\u1ea7n quan t\u00e2m \u0111\u1ebfn m\u1ed9t s\u1ed1 c\u00e1c \u1ee9ng d\u1ee5ng nh\u1eadn di\u1ec7n:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>H\u1ec7 th\u1ed1ng thi\u1ebft k\u1ebf<\/li>\n\n\n\n<li>Ph\u00f4ng ch\u1eef<\/li>\n\n\n\n<li>H\u1ec7 th\u1ed1ng bi\u1ec3u t\u01b0\u1ee3ng cho c\u00e1c s\u1ea3n ph\u1ea9m<\/li>\n\n\n\n<li>H\u1ec7 th\u1ed1ng icons<\/li>\n\n\n\n<li>Phong c\u00e1ch h\u00ecnh \u1ea3nh<\/li>\n<\/ul>\n\n\n\n<p>Ngo\u00e0i ra c\u00f2n m\u1ed9t s\u1ed1 h\u1ea1ng m\u1ee5c ph\u1ed5 bi\u1ebfn chung nh\u01b0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>B\u1ed9 nh\u1eadn di\u1ec7n v\u0103n ph\u00f2ng<\/li>\n\n\n\n<li>B\u1ed9 \u1ee9ng d\u1ee5ng marketing<\/li>\n\n\n\n<li>B\u1ed9 qu\u00e0 t\u1eb7ng onboarding cho nh\u00e2n vi\u00ean m\u1edbi<\/li>\n\n\n\n<li>Website th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li>Nh\u1eadn di\u1ec7n social<\/li>\n\n\n\n<li>&#8230;<\/li>\n<\/ul>\n\n\n\n<p>H\u00e3y c\u00f9ng tham kh\u1ea3o m\u1ed9t s\u1ed1 d\u1ef1 \u00e1n m\u00e0 Sao Kim Branding \u0111\u00e3 th\u1ef1c hi\u1ec7n \u0111\u1ec3 x\u00e2y b\u1ed9 nh\u1eadn di\u1ec7n cho VinBrain b\u1ea1n nh\u00e9!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1358\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Du-An-Thiet-Ke-Thuong-Hieu-VinBrain.jpg\" alt=\"D\u1ef1 \u00e1n thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u VinBrain\" class=\"wp-image-39147\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Du-An-Thiet-Ke-Thuong-Hieu-VinBrain.jpg 1920w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Du-An-Thiet-Ke-Thuong-Hieu-VinBrain-300x212.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Du-An-Thiet-Ke-Thuong-Hieu-VinBrain-768x543.jpg 768w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Du-An-Thiet-Ke-Thuong-Hieu-VinBrain-1536x1086.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Thi\u1ebft k\u1ebf h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n cho th\u01b0\u01a1ng hi\u1ec7u <strong><a href=\"https:\/\/www.saokim.com.vn\/en\/du-an\/vinbrain\/\" target=\"_blank\" data-type=\"du-an\" data-id=\"39097\" rel=\"noreferrer noopener\">Vinbrain<\/a><\/strong> &#8211; Th\u1ef1c hi\u1ec7n b\u1edfi Sao Kim Branding<\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1920\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Du-An-Thiet-Ke-Thuong-Hieu-HACOM-5.jpg\" alt=\"D\u1ef1 \u00e1n thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u HACOM - 5\" class=\"wp-image-39174\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Du-An-Thiet-Ke-Thuong-Hieu-HACOM-5.jpg 1920w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Du-An-Thiet-Ke-Thuong-Hieu-HACOM-5-300x300.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Du-An-Thiet-Ke-Thuong-Hieu-HACOM-5-768x768.jpg 768w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/01\/Du-An-Thiet-Ke-Thuong-Hieu-HACOM-5-1536x1536.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Thi\u1ebft k\u1ebf h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n cho th\u01b0\u01a1ng hi\u1ec7u <strong><a href=\"https:\/\/www.saokim.com.vn\/en\/du-an\/hacom\/\" data-type=\"du-an\" data-id=\"39162\" target=\"_blank\" rel=\"noreferrer noopener\">HACOM<\/a><\/strong> &#8211; Th\u1ef1c hi\u1ec7n b\u1edfi Sao Kim Branding<\/em><\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Getfly CRM - Branding Showcase\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/dNAtbNPA1uc?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/www.saokim.com.vn\/en\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Thi\u1ebft k\u1ebf h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n cho th\u01b0\u01a1ng hi\u1ec7u Getfly &#8211; Th\u1ef1c hi\u1ec7n b\u1edfi Sao Kim Branding<\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/08\/giai-phap-xay-dung-thuong-hieu-nganh-cong-nghe-cho-cong-ty-digipay.jpg\" alt=\"giai-phap-xay-dung-thuong-hieu-nganh-cong-nghe-cho-cong-ty-digipay\" class=\"wp-image-44719\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/08\/giai-phap-xay-dung-thuong-hieu-nganh-cong-nghe-cho-cong-ty-digipay.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/08\/giai-phap-xay-dung-thuong-hieu-nganh-cong-nghe-cho-cong-ty-digipay-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/08\/giai-phap-xay-dung-thuong-hieu-nganh-cong-nghe-cho-cong-ty-digipay-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Thi\u1ebft k\u1ebf h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n cho th\u01b0\u01a1ng hi\u1ec7u Digipay &#8211; Th\u1ef1c hi\u1ec7n b\u1edfi Sao Kim Branding<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/08\/giai-phap-xay-dung-thuong-hieu-nganh-cong-nghe-cho-cong-ty-ttc-solution.jpg\" alt=\"giai-phap-xay-dung-thuong-hieu-nganh-cong-nghe-cho-cong-ty-ttc-solution\" class=\"wp-image-44728\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/08\/giai-phap-xay-dung-thuong-hieu-nganh-cong-nghe-cho-cong-ty-ttc-solution.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/08\/giai-phap-xay-dung-thuong-hieu-nganh-cong-nghe-cho-cong-ty-ttc-solution-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/08\/giai-phap-xay-dung-thuong-hieu-nganh-cong-nghe-cho-cong-ty-ttc-solution-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Thi\u1ebft k\u1ebf h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n cho th\u01b0\u01a1ng hi\u1ec7u TTC Solutions &#8211; Th\u1ef1c hi\u1ec7n b\u1edfi Sao Kim Branding<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"958\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/08\/giai-phap-xay-dung-thuong-hieu-nganh-cong-nghe-cho-cong-ty-Nhan-Hoa.jpg\" alt=\"giai-phap-xay-dung-thuong-hieu-nganh-cong-nghe-cho-cong-ty-Nhan-Hoa\" class=\"wp-image-44735\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/08\/giai-phap-xay-dung-thuong-hieu-nganh-cong-nghe-cho-cong-ty-Nhan-Hoa.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/08\/giai-phap-xay-dung-thuong-hieu-nganh-cong-nghe-cho-cong-ty-Nhan-Hoa-300x240.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/08\/giai-phap-xay-dung-thuong-hieu-nganh-cong-nghe-cho-cong-ty-Nhan-Hoa-768x613.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Thi\u1ebft k\u1ebf h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n cho c\u00f4ng ty CP Ph\u1ea7n m\u1ec1m Nh\u00e2n H\u00f2a &#8211; Th\u1ef1c hi\u1ec7n b\u1edfi Sao Kim Branding<\/em><\/p>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/tam-ly-hoc-mau-sac-thuong-hieu\/\" target=\"_blank\" data-type=\"post\" data-id=\"38209\" rel=\"noreferrer noopener\"><strong>M\u00e0u s\u1eafc th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/brand-typography\/\" target=\"_blank\" data-type=\"post\" data-id=\"38219\" rel=\"noreferrer noopener\">Ph\u00f4ng ch\u1eef th\u01b0\u01a1ng hi\u1ec7u<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/nhan-thuc-thuong-hieu\/\" target=\"_blank\" data-type=\"post\" data-id=\"30766\" rel=\"noreferrer noopener\">Nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u<\/a><\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">B\u01b0\u1edbc 4: Truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>Khi \u0111\u00e3 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u r\u00f5 r\u00e0ng c\u00f9ng h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n mang t\u00ednh \u0111\u1ea1i di\u1ec7n v\u00e0 th\u1ec3 hi\u1ec7n s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng, vi\u1ec7c c\u1ea7n l\u00e0m ti\u1ebfp theo \u0111\u00f3 l\u00e0 truy\u1ec1n t\u1ea3i nh\u1eefng gi\u00e1 tr\u1ecb n\u00e0y ra ngo\u00e0i th\u00f4ng qua nh\u1eefng ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng b\u00e0i b\u1ea3n v\u00e0 nh\u1ea5t qu\u00e1n.<\/p>\n\n\n\n<p>Trong \u0111\u00f3, ng\u01b0\u1eddi l\u00e0m truy\u1ec1n th\u00f4ng ng\u00e0nh c\u00f4ng ngh\u1ec7 c\u1ea7n n\u1eb1m m\u1ed9t s\u1ed1 \u0111i\u1ec3m ri\u00eang bi\u1ec7t sau \u0111\u1ec3 chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1t hi\u1ec7u qu\u1ea3:<\/p>\n\n\n\n<ul class=\"wp-block-list\" start=\"1\">\n<li><strong>Hi\u1ec3u bi\u1ebft v\u1ec1 c\u00f4ng ngh\u1ec7: <\/strong>\u0110\u1ec3 t\u1ea1o m\u1ed9t th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3, c\u1ea7n hi\u1ec3u r\u00f5 v\u1ec1 c\u00f4ng ngh\u1ec7 v\u00e0 ng\u00f4n ng\u1eef k\u1ef9 thu\u1eadt. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n t\u1ea1o n\u1ed9i dung ch\u00ednh x\u00e1c v\u00e0 th\u00fa v\u1ecb, thu h\u00fat \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u00f3 ki\u1ebfn th\u1ee9c s\u00e2u v\u1ec1 c\u00f4ng ngh\u1ec7.<\/li>\n\n\n\n<li><strong>Hi\u1ec3u v\u1ec1 ng\u00e0nh m\u00e0 c\u00f4ng ngh\u1ec7 ph\u1ee5c v\u1ee5<\/strong>: C\u00f4ng ngh\u1ec7 th\u01b0\u1eddng l\u00e0 l\u00e0 gi\u1ea3i ph\u00e1p, l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1ec3 h\u1ed7 tr\u1ee3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a ng\u00e0nh n\u00e0o \u0111\u00f3 \u0111\u1ea1t m\u1ee5c ti\u00eau. Do \u0111\u00f3, \u0111\u1ec3 truy\u1ec1n th\u00f4ng t\u1ed1t, c\u1ea7n hi\u1ec3u v\u1ec1 c\u00f4ng ch\u00fang trong ng\u00e0nh \u0111\u00f3, c\u00e1ch h\u1ecd suy ngh\u0129 v\u00e0 th\u1ee9 h\u1ecd mong mu\u1ed1n.<\/li>\n\n\n\n<li><strong>\u0110\u1ed5i m\u1edbi v\u00e0 gi\u1ea3i ph\u00e1p:<\/strong> Th\u01b0\u01a1ng hi\u1ec7u trong ng\u00e0nh c\u00f4ng ngh\u1ec7 th\u01b0\u1eddng li\u00ean quan \u0111\u1ebfn s\u1ef1 \u0111\u1ed5i m\u1edbi v\u00e0 c\u00e1ch s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n gi\u00fap gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 k\u1ef9 thu\u1eadt. K\u1ebf ho\u1ea1ch qu\u1ea3ng b\u00e1 c\u1ea7n t\u1eadp trung v\u00e0o vi\u1ec7c th\u1ec3 hi\u1ec7n kh\u1ea3 n\u0103ng c\u1ea3i thi\u1ec7n, t\u1ed1i \u01b0u h\u00f3a ho\u1eb7c gi\u1ea3i quy\u1ebft c\u00e1c th\u00e1ch th\u1ee9c th\u1ef1c t\u1ebf.<\/li>\n\n\n\n<li><strong>H\u00e0nh \u0111\u1ed9ng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u<\/strong>: T\u1eadn d\u1ee5ng kh\u1ea3 n\u0103ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 gi\u00fap ra quy\u1ebft \u0111\u1ecbnh truy\u1ec1n th\u00f4ng t\u1ed1t h\u01a1n.<\/li>\n\n\n\n<li><strong>Kh\u1ea3 n\u0103ng th\u00edch nghi<\/strong>: K\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng ph\u1ec9a c\u00f3 kh\u00f4ng gian cho s\u1ef1 th\u00edch nghi trong b\u1ed1i c\u1ea3nh th\u1ebf gi\u1edbi c\u00f4ng ngh\u1ec7 thay \u0111\u1ed5i nhanh ch\u00f3ng.<\/li>\n<\/ul>\n\n\n\n<p><em>\u0110\u1ecdc th\u00eam: Quy tr\u00ecnh l\u1eadp&nbsp;<a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/7-buoc-lap-ke-hoach-truyen-thong-thuong-hieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a>&nbsp;chuy\u00ean nghi\u1ec7p.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B\u01b0\u1edbc 5: Duy tr\u00ec &amp; Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>Duy tr\u00ec v\u00e0 qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t ph\u1ea7n c\u1ef1c k\u1ef3 quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7. Trong m\u1ed9t th\u1ebf gi\u1edbi \u0111\u1ea7y c\u1ea1nh tranh v\u00e0 thay \u0111\u1ed5i li\u00ean t\u1ee5c, vi\u1ec7c duy tr\u00ec, gi\u00e1m s\u00e1t ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ch\u1eb7t ch\u1ebd l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng v\u00e0 b\u1ec1n v\u1eefng.<\/p>\n\n\n\n<p>M\u1ed9t trong nh\u1eefng ho\u1ea1t \u0111\u1ed9ng quan tr\u1ecdng nh\u1ea5t l\u00e0 duy tr\u00ec s\u1ef1 \u0111\u1ed9c \u0111\u00e1o c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. C\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 th\u01b0\u1eddng \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 sao ch\u00e9p v\u00e0 m\u00f4 ph\u1ecfng t\u1eeb \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, v\u00e0 do \u0111\u00f3, c\u1ea7n ph\u1ea3i kh\u00f4ng ng\u1eebng \u0111\u1ed5i m\u1edbi \u0111\u1ec3 duy tr\u00ec s\u1ef1 \u0111\u1ed9c \u0111\u00e1o v\u00e0 s\u00e1ng t\u1ea1o. Vi\u1ec7c n\u00e0y bao g\u1ed3m vi\u1ec7c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u1edbi, c\u1ea3i ti\u1ebfn hi\u1ec7n c\u00f3, v\u00e0 t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u1ed9c \u0111\u00e1o.<\/p>\n\n\n\n<p>Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u0169ng li\u00ean quan \u0111\u1ebfn vi\u1ec7c \u0111\u1ea3m b\u1ea3o h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3ng nh\u1ea5t tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng. T\u1eeb logo, m\u00e0u s\u1eafc, ph\u00f4ng ch\u1eef, v\u00e0 th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n tr\u00ean trang web, \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, truy\u1ec1n h\u00ecnh, m\u1ea1ng x\u00e3 h\u1ed9i, v\u00e0 t\u00e0i li\u1ec7u b\u00e1n h\u00e0ng&#8230; T\u1ea5t c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y c\u1ea7n ph\u1ea3i t\u1ea1o ra \u0111\u01b0\u1ee3c nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f4ng ty mong mu\u1ed1n.<\/p>\n\n\n\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c duy tr\u00ec m\u1ed9t m\u1ed1i quan h\u1ec7 t\u00edch c\u1ef1c v\u1edbi kh\u00e1ch h\u00e0ng c\u0169ng r\u1ea5t quan tr\u1ecdng. C\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 ph\u1ea3i l\u1eafng nghe ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng, gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd, v\u00e0 cung c\u1ea5p gi\u00e1 tr\u1ecb li\u00ean t\u1ee5c \u0111\u1ec3 duy tr\u00ec s\u1ef1 trung th\u00e0nh.<\/p>\n\n\n\n<p>Cu\u1ed1i c\u00f9ng, duy tr\u00ec &amp; qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u trong c\u00f4ng ngh\u1ec7 \u0111\u00f2i h\u1ecfi s\u1ef1 linh ho\u1ea1t v\u00e0 s\u1eb5n s\u00e0ng th\u00edch nghi v\u1edbi s\u1ef1 thay \u0111\u1ed5i. C\u00f4ng ngh\u1ec7 v\u00e0 th\u1ecb tr\u01b0\u1eddng lu\u00f4n ti\u1ebfn tri\u1ec3n, v\u00e0 c\u00e1c c\u00f4ng ty c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh \u0111\u1ec3 th\u00edch nghi v\u1edbi m\u00f4i tr\u01b0\u1eddng \u0111ang bi\u1ebfn \u0111\u1ed5i. Duy tr\u00ec v\u00e0 qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f2i h\u1ecfi s\u1ef1 t\u1eadn t\u00e2m v\u00e0 cam k\u1ebft t\u1eeb m\u1ecdi th\u00e0nh vi\u00ean trong t\u1ed5 ch\u1ee9c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n gi\u1eef \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb v\u00e0 uy t\u00edn c\u1ee7a m\u00ecnh trong ng\u00e0nh c\u00f4ng ngh\u1ec7.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e6efff\"><em>Li\u00ean h\u1ec7 t\u1edbi Sao Kim qua hotline 0964.699.499 ho\u1eb7c contact@saokim.com.vn ngay h\u00f4m nay \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n v\u00e0 t\u00ecm hi\u1ec3u gi\u1ea3i ph\u00e1p <a href=\"https:\/\/www.saokim.com.vn\/en\/giai-phap\/xay-dung-thuong-hieu-nganh-cong-nghe\/\" data-type=\"giai-phap\" data-id=\"44566\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ng\u00e0nh c\u00f4ng ngh\u1ec7<\/strong><\/a>.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Ho\u1ea1t \u0111\u1ed9ng ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u m\u1edbi<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">5.1. Quy tr\u00ecnh ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u m\u1edbi<\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/09\/ra-mat-thuong-hieu-moi.jpg\" alt=\"Ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u m\u1edbi\" class=\"wp-image-46162\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/09\/ra-mat-thuong-hieu-moi.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/09\/ra-mat-thuong-hieu-moi-300x200.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/09\/ra-mat-thuong-hieu-moi-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p>\u0110\u1ec3 \u0111\u1ea3m b\u1ea3o th\u01b0\u01a1ng hi\u1ec7u m\u1edbi c\u00f3 th\u1ec3 gia nh\u1eadp thu\u1eadn l\u1ee3i v\u00e0 t\u1ea1o ra ti\u1ebfng vang trong ng\u00e0nh c\u00f4ng ngh\u1ec7 ngay khi ra m\u1eaft, \u0111\u00f2i h\u1ecfi c\u00f4ng ty c\u1ea7n ph\u1ea3i x\u00e2y d\u1ef1ng m\u1ed9t k\u1ebf ho\u1ea1ch chi ti\u1ebft, x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng, h\u01b0\u1edbng d\u1eabn t\u1eebng b\u01b0\u1edbc v\u00e0 t\u1eadp trung ngu\u1ed3n l\u1ef1c.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 b\u01b0\u1edbc c\u1ea7n th\u1ef1c hi\u1ec7n khi ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u m\u1edbi.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">B\u01b0\u1edbc 1: L\u1eadp k\u1ebf ho\u1ea1ch ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u<\/h4>\n\n\n\n<p>Vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u n\u00ean b\u1eaft \u0111\u1ea7u trong giai \u0111o\u1ea1n s\u1edbm nh\u1ea5t c\u1ee7a qu\u00e1 tr\u00ecnh ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u. C\u1ea7n c\u00f3 s\u1ef1 h\u1ee3p t\u00e1c ch\u1eb7t ch\u1ebd v\u1edbi c\u00e1c chuy\u00ean gia th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n ho\u1eb7c b\u1ea5t k\u1ef3 \u0111\u1ed1i t\u00e1c b\u00ean ngo\u00e0i n\u00e0o kh\u00e1c.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y s\u1ebd \u0111\u1ea3m b\u1ea3o m\u1ecdi th\u1ee9 \u0111\u1ec1u s\u1eb5n s\u00e0ng cho m\u1ed9t quy tr\u00ecnh ho\u00e0n h\u1ea3o d\u1eabn \u0111\u1ebfn m\u1ed9t chi\u1ebfn d\u1ecbch ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">B\u01b0\u1edbc 2: Th\u1ea5u hi\u1ec3u c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau<\/h4>\n\n\n\n<p>Th\u1ea5u hi\u1ec3u c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau l\u00e0 m\u1ed9t b\u01b0\u1edbc quan tr\u1ecdng, l\u00e0 ti\u1ec1n \u0111\u1ec1 \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t chi\u1ebfn d\u1ecbch ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng, b\u1edfi m\u1ed7i ng\u00e0y, h\u1ecd ti\u1ebfp c\u1eadn r\u1ea5t nhi\u1ec1u th\u00f4ng tin. M\u1ed9t chi\u1ebfn d\u1ecbch ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u s\u1ebd l\u00e3ng ph\u00ed n\u1ebfu kh\u00f4ng \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n t\u1eeb c\u00e1c &#8220;hi\u1ec3u bi\u1ebft&#8221; gi\u00e1 tr\u1ecb.<\/p>\n\n\n\n<p>C\u00f4ng ty c\u00f4ng ngh\u1ec7 c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u lo\u1ea1i c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau kh\u00e1c nhau, t\u00f9y thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau kinh doanh v\u00e0 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd cung c\u1ea5p. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 lo\u1ea1i c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau ph\u1ed5 bi\u1ebfn:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kh\u00e1ch h\u00e0ng cu\u1ed1i (End users)<\/strong>: \u0110\u00e2y l\u00e0 nh\u1eefng ng\u01b0\u1eddi s\u1eed d\u1ee5ng cu\u1ed1i c\u00f9ng c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u00f4ng ngh\u1ec7. C\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 th\u01b0\u1eddng ph\u1ea3i t\u1eadp trung v\u00e0o vi\u1ec7c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng cu\u1ed1i \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o h\u1ecd h\u00e0i l\u00f2ng v\u00e0 trung th\u00e0nh.<\/li>\n\n\n\n<li><strong>Doanh nghi\u1ec7p v\u00e0 T\u1ed5 ch\u1ee9c (B2B)<\/strong>: C\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 th\u01b0\u1eddng cung c\u1ea5p s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 cho c\u00e1c t\u1ed5 ch\u1ee9c kh\u00e1c. \u0110\u1ed1i t\u01b0\u1ee3ng n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c phi l\u1ee3i nhu\u1eadn, v\u00e0 t\u1ed5 ch\u1ee9c ch\u00ednh ph\u1ee7. M\u1ee5c ti\u00eau l\u00e0 cung c\u1ea5p gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t ho\u1eb7c gi\u1ea3m chi ph\u00ed.<\/li>\n\n\n\n<li><strong>C\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 c\u1ed5 \u0111\u00f4ng<\/strong>: C\u00f4ng ty c\u00f4ng ngh\u1ec7 c\u1ea7n duy tr\u00ec m\u1ed1i quan h\u1ec7 t\u00edch c\u1ef1c v\u1edbi c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 c\u1ed5 \u0111\u00f4ng \u0111\u1ec3 h\u1ecd c\u00f3 ni\u1ec1m tin v\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o c\u00f4ng ty. Vi\u1ec7c t\u1ea1o ra gi\u00e1 tr\u1ecb v\u00e0 l\u1ee3i nhu\u1eadn cho c\u1ed5 \u0111\u00f4ng l\u00e0 m\u1ee5c ti\u00eau quan tr\u1ecdng.<\/li>\n\n\n\n<li><strong>C\u1ed9ng \u0111\u1ed3ng k\u1ef9 thu\u1eadt<\/strong>: \u0110\u00f4i khi, c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 c\u1ea7n h\u1ee3p t\u00e1c v\u1edbi c\u1ed9ng \u0111\u1ed3ng k\u1ef9 thu\u1eadt v\u00e0 ph\u00e1t tri\u1ec3n \u0111\u1ec3 t\u1ea1o ra s\u1ea3n ph\u1ea9m m\u00e3 ngu\u1ed3n m\u1edf ho\u1eb7c h\u1ee3p t\u00e1c trong vi\u1ec7c ph\u00e1t tri\u1ec3n c\u00f4ng ngh\u1ec7 m\u1edbi. \u0110\u1ed1i t\u01b0\u1ee3ng n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n ph\u1ea7n m\u1ec1m, k\u1ef9 s\u01b0, v\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u00f3ng g\u00f3p v\u00e0o d\u1ef1 \u00e1n c\u00f4ng ngh\u1ec7.<\/li>\n\n\n\n<li><strong>\u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh<\/strong>: C\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 c\u0169ng c\u1ea7n theo d\u00f5i v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ec3 hi\u1ec3u r\u00f5 th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u01a1 h\u1ed9i. \u0110\u1ed1i t\u01b0\u1ee3ng n\u00e0y bao g\u1ed3m c\u00e1c c\u00f4ng ty c\u1ea1nh tranh trong c\u00f9ng ng\u00e0nh.<\/li>\n\n\n\n<li><strong>Ng\u01b0\u1eddi quy\u1ebft \u0111\u1ecbnh mua s\u1eafm (Decision Makers)<\/strong>: Trong tr\u01b0\u1eddng h\u1ee3p B2B, c\u00f3 nh\u1eefng ng\u01b0\u1eddi quy\u1ebft \u0111\u1ecbnh mua s\u1eafm quan tr\u1ecdng trong c\u00e1c t\u1ed5 ch\u1ee9c. C\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 c\u1ea7n t\u1ea1o m\u1ed1i quan h\u1ec7 v\u1edbi h\u1ecd \u0111\u1ec3 th\u00fac \u0111\u1ea9y qu\u00e1 tr\u00ecnh mua s\u1eafm v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c ch\u1ecdn.<\/li>\n\n\n\n<li><strong>C\u00f4ng ch\u00fang to\u00e0n c\u1ea7u<\/strong>: N\u1ebfu c\u00f4ng ty c\u00f4ng ngh\u1ec7 ho\u1ea1t \u0111\u1ed9ng qu\u1ed1c t\u1ebf, h\u1ecd c\u1ea7n t\u1eadp trung v\u00e0o th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u v\u00e0 ph\u1ea3i th\u1ecfa m\u00e3n nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng t\u1eeb kh\u1eafp n\u01a1i tr\u00ean th\u1ebf gi\u1edbi.<\/li>\n<\/ul>\n\n\n\n<p>C\u00f4ng ch\u00fang m\u1ee5c ti\u00eau c\u1ee7a c\u00f4ng ty c\u00f4ng ngh\u1ec7 c\u00f3 th\u1ec3 c\u00f3 s\u1ef1 ch\u1ed3ng ch\u00e9o gi\u1eefa c\u00e1c lo\u1ea1i c\u00f4ng ch\u00fang n\u00e0y, trong \u0111\u00f3, ng\u01b0\u1eddi s\u1eed d\u1ee5ng cu\u1ed1i c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c chia ti\u1ebfp th\u00e0nh nh\u1eefng nh\u00f3m nh\u1ecf sau:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Nh\u1eefng ng\u01b0\u1eddi c\u00f3 ki\u1ebfn th\u1ee9c c\u00f4ng ngh\u1ec7: <\/strong>\u0110\u00e2y l\u00e0 nh\u1eefng ng\u01b0\u1eddi hi\u1ec3u bi\u1ebft v\u1ec1 c\u00f4ng ngh\u1ec7 v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 m\u1ed9t c\u00e1ch linh ho\u1ea1t. H\u1ecd c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng ng\u01b0\u1eddi l\u00e0m vi\u1ec7c trong ng\u00e0nh c\u00f4ng ngh\u1ec7, nh\u01b0 nh\u00e0 ph\u00e1t tri\u1ec3n ph\u1ea7n m\u1ec1m, k\u1ef9 s\u01b0, ho\u1eb7c ng\u01b0\u1eddi quen v\u1edbi vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 ph\u1ee9c t\u1ea1p.<\/li>\n\n\n\n<li><strong>Ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i th\u00f4ng th\u01b0\u1eddng: <\/strong>\u0110\u00e2y l\u00e0 nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng chuy\u00ean v\u1ec1 c\u00f4ng ngh\u1ec7 nh\u01b0ng c\u1ea7n s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u00f4ng ngh\u1ec7 \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 ho\u1eb7c c\u1ea3i thi\u1ec7n cu\u1ed9c s\u1ed1ng. H\u1ecd c\u00f3 th\u1ec3 l\u00e0 ng\u01b0\u1eddi s\u1eed d\u1ee5ng cu\u1ed1i c\u00f9ng c\u1ee7a c\u00e1c \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, ph\u1ea7n m\u1ec1m, thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed, ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 kh\u00e1c.<\/li>\n\n\n\n<li><strong>Ng\u01b0\u1eddi d\u00f9ng k\u1ef9 thu\u1eadt cao:<\/strong> \u0110\u00e2y l\u00e0 nh\u1eefng ng\u01b0\u1eddi s\u1eed d\u1ee5ng \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u00f4ng ngh\u1ec7 c\u1ef1c k\u1ef3 ph\u1ee9c t\u1ea1p v\u00e0 chuy\u00ean s\u00e2u. V\u00ed d\u1ee5, trong ng\u00e0nh y t\u1ebf, ng\u01b0\u1eddi d\u00f9ng k\u1ef9 thu\u1eadt cao c\u00f3 th\u1ec3 l\u00e0 c\u00e1c b\u00e1c s\u0129, nh\u00e0 nghi\u00ean c\u1ee9u y h\u1ecdc, ho\u1eb7c nh\u1eefng ng\u01b0\u1eddi c\u00f3 ki\u1ebfn th\u1ee9c s\u00e2u v\u1ec1 y h\u1ecdc v\u00e0 c\u00f4ng ngh\u1ec7 y t\u1ebf.<\/li>\n\n\n\n<li><strong>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng th\u01b0\u1eddng: <\/strong>\u0110\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m ti\u00eau d\u00f9ng trong ng\u00e0nh c\u00f4ng ngh\u1ec7, nh\u01b0 \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng, m\u00e1y t\u00ednh b\u1ea3ng, ho\u1eb7c thi\u1ebft b\u1ecb gia d\u1ee5ng th\u00f4ng minh, ng\u01b0\u1eddi s\u1eed d\u1ee5ng cu\u1ed1i c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng c\u00f3 ki\u1ebfn th\u1ee9c s\u00e2u v\u1ec1 c\u00f4ng ngh\u1ec7, nh\u01b0ng \u0111ang t\u00ecm ki\u1ebfm nh\u1eefng s\u1ea3n ph\u1ea9m ti\u1ec7n \u00edch v\u00e0 d\u1ec5 s\u1eed d\u1ee5ng.<\/li>\n\n\n\n<li><strong>Ng\u01b0\u1eddi th\u00edch th\u1eed nghi\u1ec7m c\u00f4ng ngh\u1ec7 m\u1edbi:<\/strong> \u0110\u00e2y l\u00e0 nh\u1eefng ng\u01b0\u1eddi lu\u00f4n h\u00e1o h\u1ee9c th\u1eed nghi\u1ec7m v\u00e0 \u00e1p d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi. H\u1ecd th\u01b0\u1eddng theo \u0111u\u1ed5i s\u1ef1 \u0111\u1ed5i m\u1edbi v\u00e0 s\u1eb5n s\u00e0ng ti\u1ebfp nh\u1eadn r\u1ee7i ro \u0111\u1ec3 tr\u1ea3i nghi\u1ec7m nh\u1eefng c\u00f4ng ngh\u1ec7 m\u1edbi m\u1ebb.<\/li>\n\n\n\n<li><strong>Ng\u01b0\u1eddi gi\u00e0 v\u00e0 ng\u01b0\u1eddi kh\u00f4ng th\u00e2n thu\u1ed9c v\u1edbi c\u00f4ng ngh\u1ec7: <\/strong>Trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p, ng\u01b0\u1eddi s\u1eed d\u1ee5ng cu\u1ed1i c\u00f3 th\u1ec3 l\u00e0 nh\u1eefng ng\u01b0\u1eddi gi\u00e0 ho\u1eb7c nh\u1eefng ng\u01b0\u1eddi kh\u00f4ng th\u00e2n thu\u1ed9c v\u1edbi c\u00f4ng ngh\u1ec7. Trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y, thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ea7n ph\u1ea3i t\u1eadp trung v\u00e0o t\u00ednh \u0111\u01a1n gi\u1ea3n v\u00e0 kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng d\u1ec5 d\u00e0ng.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">B\u01b0\u1edbc 3: X\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch v\u00e0 tri\u1ec3n khai truy\u1ec1n th\u00f4ng<\/h4>\n\n\n\n<p>Ti\u1ebfp theo, v\u1edbi nh\u1eefng &#8220;hi\u1ec3u bi\u1ebft&#8221; v\u1ec1 c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau, b\u1ea1n c\u1ea7n x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng \u0111\u1ec3 h\u1ed7 tr\u1ee3 cho ho\u1ea1t \u0111\u1ed9ng ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Trong chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u m\u1edbi, vi\u1ec7c truy\u1ec1n t\u1ea3i m\u1ed9t c\u00e2u chuy\u1ec7n r\u00f5 r\u00e0ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u l\u00e0 \u0111i\u1ec1u v\u00f4 c\u00f9ng c\u1ea7n thi\u1ebft. Khi kh\u00e1ch h\u00e0ng hi\u1ec3u \u0111\u01b0\u1ee3c r\u00f5 th\u01b0\u01a1ng hi\u1ec7u ra \u0111\u1eddi v\u00ec m\u1ee5c \u0111\u00edch g\u00ec, h\u1ecd c\u00f3 th\u1ec3 k\u1ef3 v\u1ecdng \u0111i\u1ec1u g\u00ec v\u00e0o th\u01b0\u01a1ng hi\u1ec7u, h\u1ecd s\u1ebd c\u1ea3m th\u1ea5y h\u00e0o h\u1ee9ng v\u00e0 t\u00edch c\u1ef1c t\u01b0\u01a1ng t\u00e1c.<\/p>\n\n\n\n<p>Trong \u0111\u00f3 c\u1ea7n l\u01b0u \u00fd th\u1ef1c hi\u1ec7n t\u1ed1t c\u00f4ng t\u00e1c truy\u1ec1n th\u00f4ng:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0110\u1ed1i v\u1edbi n\u1ed9i b\u1ed9: M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng t\u1ed1t ph\u1ea3i bao g\u1ed3m k\u1ebf ho\u1ea1ch \u0111\u01b0\u1ee3c l\u00ean l\u1ecbch r\u00f5 r\u00e0ng v\u00e0 \u0111\u01b0\u1ee3c vi\u1ebft c\u1ea9n th\u1eadn bao quanh m\u1ed7i c\u1ed9t m\u1ed1c.<\/li>\n\n\n\n<li>\u0110\u1ed1i v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c, kh\u00e1ch h\u00e0ng quan tr\u1ecdng: C\u1ea7n m\u1ed9t lo\u1ea1i c\u00e1c email gi\u1edbi thi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u m\u1edbi gi\u00fap h\u1ecd n\u1eafm \u0111\u01b0\u1ee3c th\u00f4ng tin. M\u1eddi h\u1ecd tham d\u1ef1 s\u1ef1 ki\u1ec7n ra m\u1eaft&#8230;<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">B\u01b0\u1edbc 4: Ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u n\u1ed9i b\u1ed9<\/h4>\n\n\n\n<p>M\u1ed9t s\u1ef1 ki\u1ec7n ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng lu\u00f4n \u0111\u01b0\u1ee3c b\u1eaft \u0111\u1ea7u t\u1eeb trong doanh nghi\u1ec7p tr\u01b0\u1edbc khi c\u00f4ng b\u1ed1 ra b\u00ean ngo\u00e0i.<\/p>\n\n\n\n<p>Theo \u0111\u00f3, t\u1ea5t c\u1ea3 c\u00e1c c\u01a1 quan n\u1ed9i b\u1ed9, l\u00e3nh \u0111\u1ea1o c\u1ea5p cao, th\u00e0nh vi\u00ean h\u1ed9i \u0111\u1ed3ng qu\u1ea3n tr\u1ecb cho t\u1edbi nh\u00e2n vi\u00ean ph\u1ea3i hi\u1ec3u k\u1ef9 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u m\u1edbi. H\u1ecd s\u1ebd l\u00e0 nh\u1eefng \u0111\u1ea1i s\u1ee9 truy\u1ec1n t\u1ea3i nh\u1eefng th\u00f4ng \u0111i\u1ec7p c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch ch\u00e2n th\u1ef1c v\u00e0 h\u1ea5p d\u1eabn nh\u1ea5t.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">B\u01b0\u1edbc 5: Ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u tr\u01b0\u1edbc c\u00f4ng ch\u00fang<\/h4>\n\n\n\n<p>H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng khi t\u1ea5t c\u1ea3 c\u00e1c t\u00e0i s\u1ea3n v\u00e0 k\u00eanh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 \u0111\u01b0\u1ee3c chu\u1ea9n b\u1ecb, c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng tr\u01b0\u1edbc khi ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft v\u00e0 c\u00e1c b\u00ean li\u00ean quan n\u1ed9i b\u1ed9 \u0111\u00e3 d\u1ea7n l\u00e0m quen v\u1edbi th\u01b0\u01a1ng hi\u1ec7u m\u1edbi th\u00ec b\u1ea1n n\u00ean gi\u1edbi thi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u m\u1edbi v\u1edbi b\u00ean ngo\u00e0i.<\/p>\n\n\n\n<p>Tr\u01b0\u1edbc ng\u00e0y ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u tr\u01b0\u1edbc c\u00f4ng ch\u00fang b\u1ea1n c\u1ea7n ph\u1ea3i ho\u00e0n th\u00e0nh vi\u1ec7c cu\u1ed1i c\u00f9ng c\u1ea7n l\u00e0m.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5 nh\u01b0: K\u00edch ho\u1ea1t website m\u1edbi, c\u1eadp nh\u1eadt m\u1ea1ng x\u00e3 h\u1ed9i, g\u1eedi mail v\u00e0 \u0111\u0103ng b\u00e0i th\u00f4ng c\u00e1o b\u00e1o ch\u00ed\u2026<\/p>\n\n\n\n<p>L\u01b0u \u00fd: C\u00e2n \u0111\u1ed1i ng\u00e2n s\u00e1ch v\u00e0 l\u1ef1a ch\u1ecdn c\u00e1c k\u00eanh ph\u00f9 h\u1ee3p \u0111\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng cao nh\u1ea5t.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">B\u01b0\u1edbc 6: T\u1ed1i \u0111a h\u00f3a hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch<\/h4>\n\n\n\n<p>M\u1ed9t s\u1ef1 ki\u1ec7n ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng ch\u1ec9 l\u00e0 b\u01b0\u1edbc kh\u1edfi \u0111\u1ea7u cho th\u01b0\u01a1ng hi\u1ec7u m\u1edbi. Ch\u00fang ch\u1ec9 l\u00e0 b\u01b0\u1edbc t\u1ea1o ti\u1ec1n \u0111\u1ec1 cho vi\u1ec7c t\u1ea1o nh\u1eefng n\u1ed9i dung m\u1edbi, chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb, s\u00e1ng ki\u1ebfn qu\u1ea3ng c\u00e1o,\u2026<\/p>\n\n\n\n<p>B\u1ea1n c\u1ea7n ti\u1ebfp t\u1ee5c t\u1ed1i \u0111a h\u00f3a hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch b\u1eb1ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p kh\u00e1c nhau. T\u1eadn d\u1ee5ng d\u01b0 \u00e2m c\u1ee7a chi\u1ebfn d\u1ecbch ra m\u1eaft \u0111\u1ec3 th\u1ef1c hi\u1ec7n ti\u1ebfp c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5.2. M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u m\u1edbi trong ng\u00e0nh c\u00f4ng ngh\u1ec7.<\/h3>\n\n\n\n<p>Trong ng\u00e0nh c\u00f4ng ngh\u1ec7, c\u00f3 r\u1ea5t nhi\u1ec1u v\u00ed d\u1ee5 v\u1ec1 chi\u1ebfn d\u1ecbch ra m\u1eaft th\u01b0\u01a1ng hi\u1ec7u m\u1edbi, ra m\u1eaft c\u00f4ng ty m\u1edbi m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 h\u1ecdc h\u1ecfi.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Chi\u1ebfn d\u1ecbch ra m\u1eaft c\u1ee7a Discord<\/h4>\n\n\n\n<p>Discord l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng nh\u1eafn tin v\u00e0 tr\u00f2 chuy\u1ec7n tho\u1ea1i \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf cho c\u00e1c c\u1ed9ng \u0111\u1ed3ng game th\u1ee7. N\u1ec1n t\u1ea3ng n\u00e0y \u0111\u01b0\u1ee3c ra m\u1eaft v\u00e0o n\u0103m 2015 v\u00e0 nhanh ch\u00f3ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn trong c\u1ed9ng \u0111\u1ed3ng game th\u1ee7.<\/p>\n\n\n\n<p>Chi\u1ebfn d\u1ecbch ra m\u1eaft c\u1ee7a Discord t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra ti\u1ebfng vang trong c\u1ed9ng \u0111\u1ed3ng game th\u1ee7. Discord \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi c\u00e1c streamer v\u00e0 YouTuber n\u1ed5i ti\u1ebfng \u0111\u1ec3 qu\u1ea3ng b\u00e1 n\u1ec1n t\u1ea3ng. Discord c\u0169ng \u0111\u00e3 t\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n v\u00e0 gi\u1ea3i \u0111\u1ea5u game \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi ch\u01a1i.<\/p>\n\n\n\n<p>T\u1eeb vi\u1ec7c ph\u1ee5c v\u1ee5 hi\u1ec7u qu\u1ea3 cho m\u1ed9t nh\u00f3m c\u1ed9ng \u0111\u1ed3ng. \u0110\u1ebfn nay, Discord \u0111\u01b0\u1ee3c r\u1ea5t nhi\u1ec1u c\u00f4ng ty c\u0169ng \u0111\u00e3 s\u1eed d\u1ee5ng \u0111\u1ec3 l\u00e0m n\u1ec1n n\u1ea3ng giao ti\u1ebfp trong c\u00f4ng ty c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 th\u1ea5y, chi\u1ebfn l\u01b0\u1ee3c ra m\u1eaft c\u1ee7a Discord c\u00f3 t\u1ea7m nh\u00ecn xa \u0111\u1ebfn th\u1ebf n\u00e0o. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Chi\u1ebfn d\u1ecbch ra m\u1eaft c\u1ee7a Slack<\/h4>\n\n\n\n<p>Slack l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng nh\u1eafn tin n\u1ed9i b\u1ed9 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf cho c\u00e1c doanh nghi\u1ec7p. N\u1ec1n t\u1ea3ng n\u00e0y \u0111\u01b0\u1ee3c ra m\u1eaft v\u00e0o n\u0103m 2013 v\u00e0 nhanh ch\u00f3ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn trong c\u00e1c doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>Chi\u1ebfn d\u1ecbch ra m\u1eaft c\u1ee7a Slack t\u1eadp trung v\u00e0o vi\u1ec7c nh\u1ea5n m\u1ea1nh t\u00ednh n\u0103ng v\u00e0 l\u1ee3i \u00edch c\u1ee7a n\u1ec1n t\u1ea3ng. Slack \u0111\u00e3 ph\u00e1t h\u00e0nh c\u00e1c video v\u00e0 b\u00e0i vi\u1ebft tr\u00ean blog \u0111\u1ec3 gi\u1edbi thi\u1ec7u c\u00e1c t\u00ednh n\u0103ng c\u1ee7a n\u1ec1n t\u1ea3ng. Slack c\u0169ng \u0111\u00e3 t\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n v\u00e0 h\u1ed9i th\u1ea3o \u0111\u1ec3 gi\u1edbi thi\u1ec7u n\u1ec1n t\u1ea3ng cho c\u00e1c doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>Theo <a href=\"https:\/\/survey.stackoverflow.co\/2023\/#work-coding-outside-of-work\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><strong>B\u00e1o c\u00e1o c\u1ee7a Stack Overflow<\/strong><\/a>, m\u1ed9t b\u00e1o c\u00e1o n\u1ed5i ti\u1ebfng h\u00e0ng \u0111\u1ea7u trong gi\u1edbi c\u00f4ng ngh\u1ec7 cho th\u1ea5y, Slack v\u00e0 Discord \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ea5t ph\u1ed5 bi\u1ebfn.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1046\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/09\/ty-le-su-dung-slack-discord-trong-gioi-cong-nghe.png\" alt=\"\" class=\"wp-image-46163\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/09\/ty-le-su-dung-slack-discord-trong-gioi-cong-nghe.png 800w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/09\/ty-le-su-dung-slack-discord-trong-gioi-cong-nghe-229x300.png 229w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2023\/09\/ty-le-su-dung-slack-discord-trong-gioi-cong-nghe-768x1004.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\">Chi\u1ebfn d\u1ecbch ra m\u1eaft c\u1ee7a Tesla<\/h4>\n\n\n\n<p>Tesla l\u00e0 m\u1ed9t c\u00f4ng ty s\u1ea3n xu\u1ea5t \u00f4 t\u00f4 \u0111i\u1ec7n. C\u00f4ng ty n\u00e0y \u0111\u01b0\u1ee3c ra m\u1eaft v\u00e0o n\u0103m 2003 v\u00e0 nhanh ch\u00f3ng tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng c\u00f4ng ty \u00f4 t\u00f4 \u0111i\u1ec7n h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi.<\/p>\n\n\n\n<p>Chi\u1ebfn d\u1ecbch ra m\u1eaft c\u1ee7a Tesla t\u1eadp trung v\u00e0o vi\u1ec7c nh\u1ea5n m\u1ea1nh t\u00ednh \u0111\u1ed5i m\u1edbi (Xe \u0111i\u1ec7n v\u00e0 C\u00f4ng ngh\u1ec7 t\u1ef1 l\u00e1i) v\u00e0 c\u00f4ng ngh\u1ec7 c\u1ee7a s\u1ea3n ph\u1ea9m. Tesla \u0111\u00e3 ph\u00e1t h\u00e0nh c\u00e1c video v\u00e0 b\u00e0i vi\u1ebft tr\u00ean blog \u0111\u1ec3 gi\u1edbi thi\u1ec7u c\u00e1c t\u00ednh n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m. Tesla c\u0169ng \u0111\u00e3 t\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n v\u00e0 h\u1ed9i th\u1ea3o \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Chi\u1ebfn d\u1ecbch ra m\u1eaft c\u1ee7a Stripe<\/h4>\n\n\n\n<p>Stripe l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng thanh to\u00e1n tr\u1ef1c tuy\u1ebfn \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 2010. N\u1ec1n t\u1ea3ng n\u00e0y \u0111\u00e3 nhanh ch\u00f3ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn trong c\u1ed9ng \u0111\u1ed3ng doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>Chi\u1ebfn d\u1ecbch ra m\u1eaft c\u1ee7a Stripe t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra s\u1ef1 quan t\u00e2m trong c\u1ed9ng \u0111\u1ed3ng doanh nghi\u1ec7p. Stripe \u0111\u00e3 h\u1ee3p t\u00e1c v\u1edbi c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 n\u1ed5i ti\u1ebfng \u0111\u1ec3 s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng. Stripe c\u0169ng \u0111\u00e3 t\u1ed5 ch\u1ee9c c\u00e1c s\u1ef1 ki\u1ec7n v\u00e0 h\u1ed9i th\u1ea3o \u0111\u1ec3 gi\u1edbi thi\u1ec7u n\u1ec1n t\u1ea3ng cho c\u00e1c doanh nghi\u1ec7p.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Chi\u1ebfn d\u1ecbch ra m\u1eaft c\u1ee7a Zoom<\/h4>\n\n\n\n<p>Zoom l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng h\u1ed9i ngh\u1ecb tr\u1ef1c tuy\u1ebfn \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 2011. Tuy nhi\u00ean h\u1ecd ch\u01b0a c\u00f3 th\u00e0nh c\u00f4ng \u0111\u00e1ng k\u1ec3 cho \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m \u0111\u1ea1i d\u1ecbch COVID-19.<\/p>\n\n\n\n<p>T\u1eadn d\u1ee5ng b\u1ed1i c\u1ea3nh x\u00e3 h\u1ed9i, chi\u1ebfn d\u1ecbch ra m\u1eaft c\u1ee7a Zoom t\u1eadp trung v\u00e0o vi\u1ec7c nh\u1ea5n m\u1ea1nh t\u00ednh ti\u1ec7n l\u1ee3i v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n<p>Zoom c\u0169ng k\u1ebft h\u1ee3p ph\u00e1t h\u00e0nh c\u00e1c video v\u00e0 b\u00e0i vi\u1ebft tr\u00ean blog \u0111\u1ec3 gi\u1edbi thi\u1ec7u c\u00e1c t\u00ednh n\u0103ng c\u1ee7a n\u1ec1n t\u1ea3ng. Zoom c\u0169ng \u0111\u00e3 t\u1ed5 ch\u1ee9c c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Chi\u1ebfn d\u1ecbch ra m\u1eaft c\u1ee7a Robinhood<\/h4>\n\n\n\n<p>Robinhood l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng giao d\u1ecbch ch\u1ee9ng kho\u00e1n \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 2013. N\u1ec1n t\u1ea3ng n\u00e0y \u0111\u00e3 tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn trong gi\u1edbi tr\u1ebb.<\/p>\n\n\n\n<p>Chi\u1ebfn d\u1ecbch ra m\u1eaft c\u1ee7a Robinhood t\u1eadp trung v\u00e0o vi\u1ec7c nh\u1ea5n m\u1ea1nh t\u00ednh d\u1ec5 s\u1eed d\u1ee5ng v\u00e0 t\u00ednh minh b\u1ea1ch c\u1ee7a n\u1ec1n t\u1ea3ng. Robinhood \u0111\u00e3 ph\u00e1t h\u00e0nh c\u00e1c video v\u00e0 b\u00e0i vi\u1ebft tr\u00ean blog \u0111\u1ec3 gi\u1edbi thi\u1ec7u c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a n\u1ec1n t\u1ea3ng. Robinhood c\u0169ng \u0111\u00e3 t\u1ed5 ch\u1ee9c c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Chi\u1ebfn d\u1ecbch ra m\u1eaft c\u1ee7a Peloton<\/h4>\n\n\n\n<p>Peloton l\u00e0 m\u1ed9t c\u00f4ng ty s\u1ea3n xu\u1ea5t thi\u1ebft b\u1ecb t\u1eadp luy\u1ec7n t\u1ea1i nh\u00e0 \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 2012. N\u1ec1n t\u1ea3ng n\u00e0y \u0111\u00e3 tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn trong \u0111\u1ea1i d\u1ecbch COVID-19.<\/p>\n\n\n\n<p>Chi\u1ebfn d\u1ecbch ra m\u1eaft c\u1ee7a Peloton t\u1eadp trung v\u00e0o vi\u1ec7c nh\u1ea5n m\u1ea1nh t\u00ednh ti\u1ec7n l\u1ee3i v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a thi\u1ebft b\u1ecb. Peloton \u0111\u00e3 ph\u00e1t h\u00e0nh c\u00e1c video v\u00e0 b\u00e0i vi\u1ebft tr\u00ean blog \u0111\u1ec3 gi\u1edbi thi\u1ec7u c\u00e1c t\u00ednh n\u0103ng c\u1ee7a thi\u1ebft b\u1ecb. Peloton c\u0169ng \u0111\u00e3 t\u1ed5 ch\u1ee9c c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<p>Nh\u01b0 b\u1ea1n th\u1ea5y, vi\u1ec7c th\u1ea5u hi\u1ec3u c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau, t\u1eadp trung s\u1ee9c m\u1ea1nh \u0111\u1ec3 th\u1ecfa m\u00e3n c\u00e1c k\u1ef3 v\u1ecdng \u0111\u00f3 v\u00e0 kh\u00f4ng qu\u00ean s\u1eb5n s\u00e0ng cho c\u01a1 h\u1ed9i m\u1edf r\u1ed9ng kinh doanh l\u00e0 \u0111i\u1ec1u gi\u00fap c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 tr\u00ean ra m\u1eaft th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<p>T\u1ea5t c\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch ra m\u1eaft c\u00f4ng ty m\u1edbi trong ng\u00e0nh c\u00f4ng ngh\u1ec7 \u0111\u1ec1u c\u00f3 m\u1ed9t s\u1ed1 \u0111i\u1ec3m chung, bao g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Chi\u1ebfn l\u01b0\u1ee3c r\u00f5 r\u00e0ng v\u00e0 chi ti\u1ebft<\/li>\n\n\n\n<li>Th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng v\u00e0 \u1ea5n t\u01b0\u1ee3ng<\/li>\n\n\n\n<li>N\u1ed9i dung s\u00e1ng t\u1ea1o v\u00e0 h\u1ea5p d\u1eabn<\/li>\n\n\n\n<li>K\u00eanh truy\u1ec1n th\u00f4ng \u0111a d\u1ea1ng<\/li>\n\n\n\n<li>T\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng<\/li>\n\n\n\n<li>Li\u00ean t\u1ee5c \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 v\u00e0 \u0111i\u1ec1u ch\u1ec9nh<\/li>\n<\/ul>\n\n\n\n<p><em>&gt; \u0110\u1ecdc th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/ke-hoach-marketing-ra-mat-san-pham-moi\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>K\u1ebf ho\u1ea1ch Marketing ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi<\/strong><\/a><\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. M\u1ed9t s\u1ed1 ho\u1ea1t \u0111\u1ed9ng \u0111\u1ec3 duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u ng\u00e0nh c\u00f4ng ngh\u1ec7<\/h2>\n\n\n\n<p>D\u01b0\u1edbi s\u1ef1 bi\u1ebfn \u0111\u1ed5i kh\u00f4ng ng\u1eebng c\u1ee7a ng\u00e0nh c\u00f4ng ngh\u1ec7, vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t k\u1ebf ho\u1ea1ch duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 duy tr\u00ec s\u1ef1 t\u1ea1o n\u00ean v\u00e0 gia t\u0103ng gi\u00e1 tr\u1ecb trong m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh.<\/p>\n\n\n\n<p>\u0110\u1ec3 \u0111\u1ea3m b\u1ea3o th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd, h\u00e3y c\u00f9ng ch\u00fang t\u00f4i kh\u00e1m ph\u00e1 c\u00e1c ho\u1ea1t \u0111\u1ed9ng quan tr\u1ecdng \u0111\u1ec3 duy tr\u00ec v\u00e0 n\u00e2ng cao s\u1ef1 h\u1ea5p d\u1eabn c\u1ee7a b\u1ea1n trong th\u1ebf gi\u1edbi \u0111\u1ea7y th\u00e1ch th\u1ee9c n\u00e0y<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6.1. S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 SEO<\/h3>\n\n\n\n<p>SEO v\u1eabn l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 gi\u00fap doanh nghi\u1ec7p duy tr\u00ec s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng v\u1edbi chi ph\u00ed \u0111\u1ea7u t\u01b0 th\u1ea5p so v\u1edbi hi\u1ec7u qu\u1ea3 mang l\u1ea1i.<\/p>\n\n\n\n<p>\u0110\u1ecdc th\u00eam c\u00e1c b\u00e0i vi\u1ebft h\u1eefu \u00edch v\u1ec1 SEO:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/ke-hoach-seo\/\" target=\"_blank\" data-type=\"post\" data-id=\"6786\" rel=\"noreferrer noopener\">K\u1ebf ho\u1ea1ch SEO m\u1eabu<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/viet-bai-chuan-seo\/\" target=\"_blank\" data-type=\"post\" data-id=\"7121\" rel=\"noreferrer noopener\">C\u00e1ch vi\u1ebft b\u00e0i chu\u1ea9n SEO<\/a><\/strong><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/content-marketing-b2b\/\" data-type=\"post\" data-id=\"38486\"><strong>Chi\u1ebfn l\u01b0\u1ee3c content Marketing B2B<\/strong><\/a><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/email-marketing\/\" target=\"_blank\" data-type=\"post\" data-id=\"30970\" rel=\"noreferrer noopener\">Chi\u1ebfn l\u01b0\u1ee3c Email Marketing<\/a><\/strong><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/cai-dat-google-analytics\/\" data-type=\"post\" data-id=\"32333\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>H\u01b0\u1edbng d\u1eabn c\u00e0i \u0111\u1eb7t Google Analytics<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">6.2. T\u1eadn d\u1ee5ng t\u00ednh n\u0103ng m\u1edbi<\/h3>\n\n\n\n<p>M\u1ed7i khi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ra m\u1eaft t\u00ednh n\u0103ng m\u1edbi l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i truy\u1ec1n th\u00f4ng gi\u00e1 tr\u1ecb m\u1edbi. H\u00e3y l\u1eadp l\u00ean k\u1ebf ho\u1ea1ch \u0111\u1ec3 truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6.3. T\u1eadn d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi<\/h3>\n\n\n\n<p>Ng\u00e0nh c\u00f4ng ngh\u1ec7 th\u01b0\u1eddng ch\u1ee9ng ki\u1ebfn s\u1ef1 ra \u0111\u1eddi c\u1ee7a c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi mang t\u00ednh s\u00e1ng t\u1ea1o v\u00e0 \u0111\u1ed9t ph\u00e1, c\u00e1c s\u1ef1 ki\u1ec7n n\u00e0y thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi kh\u00f4ng gi\u1edbi h\u1ea1n \u1edf trong ng\u00e0nh c\u00f4ng ngh\u1ec7. V\u00ec v\u1eady, \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ty c\u00f4ng ngh\u1ec7 c\u1ee7a b\u1ea1n lu\u00f4n ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd, c\u1ea7n c\u00f3 k\u1ebf ho\u1ea1ch \u0111\u1ec3 t\u1eadn d\u1ee5ng c\u00e1c s\u1ef1 ki\u1ec7n n\u00e0y.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6.4. T\u1eadn d\u1ee5ng tri\u1ec7t \u0111\u1ec3 k\u00eanh digital<\/h3>\n\n\n\n<p>K\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n \u0111\u1ea3m b\u1ea3o k\u00eanh digital \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a, bao g\u1ed3m c\u00e1c trang web, \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, v\u00e0 n\u1ed9i dung tr\u1ef1c tuy\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng cao.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6.5. Ch\u0103m s\u00f3c, ph\u00e1t tri\u1ec3n c\u1ed9ng \u0111\u1ed3ng<\/h3>\n\n\n\n<p>Ng\u00e0nh c\u00f4ng ngh\u1ec7 th\u01b0\u1eddng c\u00f3 m\u1ed9t c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi d\u00f9ng r\u1ed9ng l\u1edbn v\u00e0 nhi\u1ec1u fan h\u00e2m m\u1ed9. K\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n x\u00e1c \u0111\u1ecbnh c\u00e1c c\u00e1ch \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u1ea1o s\u1ef1 k\u1ebft n\u1ed1i v\u1edbi c\u1ed9ng \u0111\u1ed3ng n\u00e0y, v\u00ed d\u1ee5 nh\u01b0 qua c\u00e1c bu\u1ed5i chia s\u1ebb, nh\u00f3m h\u1ed7 tr\u1ee3, cu\u1ed9c thi, ch\u01b0\u01a1ng tr\u00ecnh th\u01b0\u1edfng, s\u1ef1 ki\u1ec7n tr\u1ef1c tuy\u1ebfn, v\u00e0 th\u1ea3o lu\u1eadn tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6.6. Ch\u1ee9ng th\u1ef1c v\u00e0 \u0111\u00e1nh gi\u00e1 t\u1eeb b\u00ean th\u1ee9 ba<\/h3>\n\n\n\n<p>\u0110\u1ec3 x\u00e2y d\u1ef1ng ni\u1ec1m tin t\u1eeb kh\u00e1ch h\u00e0ng, gia t\u0103ng t\u1ef7 l\u1ec7 \u0111\u1ea5u th\u1ea7u th\u00e0nh c\u00f4ng, v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u d\u1eabn \u0111\u1ea7u, b\u1ea1n c\u1ea7n k\u1ebf ho\u1ea1ch x\u00e2y d\u1ef1ng ch\u1ee9ng th\u1ef1c v\u00e0 \u0111\u00e1nh gi\u00e1 t\u1eeb b\u00ean th\u1ee9 ba, bao g\u1ed3m: \u0111\u00e1nh gi\u00e1 t\u1eeb c\u00e1c chuy\u00ean gia c\u00f4ng ngh\u1ec7 \u0111\u1ed9c l\u1eadp, b\u00e0i vi\u1ebft chuy\u00ean ng\u00e0nh, ho\u1eb7c ch\u1ee9ng ch\u1ec9 ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L\u1eddi k\u1ebft<\/h2>\n\n\n\n<p>Trong c\u00f4ng cu\u1ed9c kinh doanh, vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 l\u00e0 nhi\u1ec7m v\u1ee5 m\u00e0 c\u00f2n l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng \u0111\u1ec3 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7.<\/p>\n\n\n\n<p>H\u00e3y l\u01b0u \u00fd, qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t nhi\u1ec7m v\u1ee5 ng\u1eafn h\u1ea1n m\u00e0 c\u00f2n l\u00e0 m\u1ed9t s\u1ee9 m\u1ec7nh li\u00ean t\u1ee5c v\u00e0 kh\u00f4ng ng\u1eebng. Vi\u1ec7c li\u00ean t\u1ee5c \u0111o l\u01b0\u1eddng, \u0111\u00e1nh gi\u00e1 v\u00e0 \u0111i\u1ec1u ch\u1ec9nh h\u00e0nh \u0111\u1ed9ng l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 th\u00edch nghi v\u1edbi s\u1ef1 bi\u1ebfn \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ea3m b\u1ea3o th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n \u0111em l\u1ea1i gi\u00e1 tr\u1ecb t\u1ed1t nh\u1ea5t cho kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e6efff\"><em>Li\u00ean h\u1ec7 t\u1edbi Sao Kim qua hotline 0964.699.499 ho\u1eb7c contact@saokim.com.vn ngay h\u00f4m nay \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n v\u00e0 t\u00ecm hi\u1ec3u gi\u1ea3i ph\u00e1p <a href=\"https:\/\/www.saokim.com.vn\/en\/giai-phap\/xay-dung-thuong-hieu-nganh-cong-nghe\/\" data-type=\"giai-phap\" data-id=\"44566\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ng\u00e0nh c\u00f4ng ngh\u1ec7<\/strong><\/a>.<\/em><\/p>\n\n\n\n<p>Ch\u00fac b\u1ea1n th\u00e0nh c\u00f4ng trong h\u00e0nh tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u00f9ng Sao Kim Branding t\u00ecm hi\u1ec3u to\u00e0n b\u1ed9 v\u1ec1 ki\u1ebfn th\u1ee9c, quy tr\u00ecnh, c\u00f4ng c\u1ee5 v\u00e0 gi\u1ea3i ph\u00e1p x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho c\u00f4ng ty c\u00f4ng ngh\u1ec7<\/p>\n","protected":false},"author":37,"featured_media":46159,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195],"tags":[],"class_list":["post-46138","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cam-nang"],"acf":[],"views":235,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/46138","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=46138"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/46138\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/46159"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=46138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=46138"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=46138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}