{"id":46447,"date":"2023-09-29T18:02:13","date_gmt":"2023-09-29T11:02:13","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=46447"},"modified":"2023-09-29T18:09:29","modified_gmt":"2023-09-29T11:09:29","slug":"kinh-nghiem-xay-dung-thuong-hieu-cong-ty-det-may","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/kinh-nghiem-xay-dung-thuong-hieu-cong-ty-det-may\/","title":{"rendered":"Kinh nghi\u1ec7m x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ty D\u1ec7t May"},"content":{"rendered":"\n

C\u00f9ng Sao Kim t\u00ecm hi\u1ec3u to\u00e0n b\u1ed9 quy tr\u00ecnh, kinh nghi\u1ec7m x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho c\u00f4ng ty D\u1ec7t May. B\u00e0i vi\u1ebft c\u0169ng bao g\u1ed3m c\u00e1c v\u00ed d\u1ee5 th\u1ef1c t\u1ebf, m\u1eabu, c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 th\u1ef1c thi h\u1eefu \u00edch.<\/em><\/p>\n\n\n

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\"\"<\/figure>\n<\/div>\n\n\n

T\u00ednh \u0111\u1ebfn \u0111\u1ea7u n\u0103m nay, quy m\u00f4 th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba ng\u00e0nh d\u1ec7t \u0111\u1ea1t g\u1ea7n 5 t\u1ef7 USD. Tr\u00ean th\u1ef1c t\u1ebf, \u0111\u1ec3 gia t\u0103ng l\u1ee3i th\u1ebf c\u1ea1nh tranh, xu h\u01b0\u1edbng v\u1ec1 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 v\u00e0 \u0111ang m\u1edf r\u1ed9ng m\u1ea1nh m\u1ebd. \u0110\u01a1n c\u1eed nh\u01b0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u00e2u \u0111\u1eddi nh\u01b0 Vinatex, Vi\u1ec7t Ti\u1ebfn, May10, hay TNG t\u1eeb l\u00e2u c\u0169ng \u0111\u00e3 ch\u00fa tr\u1ecdng v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u b\u00e0i b\u1ea3n, gi\u00fap h\u1ecd n\u1eafm l\u1ea5y nh\u1eefng c\u01a1 h\u1ed9i h\u1ee3p t\u00e1c v\u1edbi c\u00e1c doanh nghi\u1ec7p l\u1edbn t\u1ea1i n\u01b0\u1edbc ngo\u00e0i v\u00e0 \u0111em s\u1ea3n ph\u1ea9m d\u1ec7t may c\u1ee7a Vi\u1ec7t Nam v\u01b0\u01a1n t\u1ea7m qu\u1ed1c t\u1ebf.<\/p>\n\n\n\n

Tuy nhi\u00ean, \u0111\u1ee9ng tr\u01b0\u1edbc bi\u1ebfn \u0111\u1ed5i l\u1edbn c\u1ee7a th\u1ebf gi\u1edbi, ng\u00e0nh D\u1ec7t May \u0111ang g\u1eb7p ph\u1ea3i th\u00e1ch th\u1ee9c l\u1edbn ch\u01b0a t\u1eebng c\u00f3. \u0110\u1ec3 ti\u1ebfp t\u1ee5c duy tr\u00ec s\u1ef1 ph\u00e1t tri\u1ec3n, c\u1ea7n ph\u1ea3i t\u1ed1i \u01b0u h\u01a1n n\u1eefa to\u00e0n b\u1ed9 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p, trong \u0111\u00f3 ch\u00fa \u00fd t\u1edbi vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

1. T\u1ea1i sao c\u00f4ng ty d\u1ec7t may c\u1ea7n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u?<\/h2>\n\n\n\n

V\u00e0o n\u0103m 2021, m\u1eb7c d\u00f9 \u0111\u01b0\u1ee3c x\u1ebfp v\u00e0o Top 3 nh\u1eefng qu\u1ed1c gia xu\u1ea5t kh\u1ea9u d\u1ec7t may h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi, v\u1edbi kim ng\u1ea1ch xu\u1ea5t kh\u1ea9u m\u1ed7i n\u0103m \u0111\u1ea1t h\u00e0ng ch\u1ee5c t\u1ef7 USD nh\u01b0ng tr\u00ean b\u1ea3n \u0111\u1ed3 d\u1ec7t may to\u00e0n c\u1ea7u l\u1ea1i ho\u00e0n to\u00e0n thi\u1ebfu v\u1eafng th\u01b0\u01a1ng hi\u1ec7u<\/strong> d\u1ec7t may Vi\u1ec7t Nam<\/strong>. \u00d4ng Nguy\u1ec5n Tr\u1ecdng Phi, Ch\u1ee7 t\u1ecbch Giovanni Group – l\u00e3nh \u0111\u1ea1o m\u1ed9t doanh nghi\u1ec7p mang th\u01b0\u01a1ng hi\u1ec7u Vi\u1ec7t Nam chia s\u1ebb: \u201cTh\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf<\/strong> lu\u00f4n c\u00f3 l\u1ee3i th\u1ebf <\/strong>v\u1ec1 h\u00ecnh \u1ea3nh v\u00e0 truy\u1ec1n th\u00f4ng. H\u1ecd \u0111\u00e3 c\u00f3 h\u00e0ng ch\u1ee5c n\u0103m v\u00e0 l\u00e2u h\u01a1n th\u1ebf kinh nghi\u1ec7m x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, truy\u1ec1n th\u00f4ng qu\u1ea3ng c\u00e1o tr\u00ean quy m\u00f4 to\u00e0n c\u1ea7u. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u1ea7u t\u01b0 r\u1ea5t nhi\u1ec1u cho ngh\u1ec7 thu\u1eadt v\u00e0 s\u00e1ng t\u1ea1o n\u00ean h\u1ecd lu\u00f4n duy tr\u00ec \u0111\u01b0\u1ee3c h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u<\/strong>, c\u1eeda h\u00e0ng r\u1ea5t long lanh v\u00e0 \u0111\u1eb9p m\u1eaft”.<\/p>\n\n\n\n

Theo Th\u1ee9 tr\u01b0\u1edfng Ph\u1ea1m C\u00f4ng T\u1ea1c, c\u00e1c doanh nghi\u1ec7p (DN) trong ng\u00e0nh D\u1ec7t may ph\u1ea3i \u0111\u1ed1i m\u1eb7t th\u01b0\u1eddng xuy\u00ean<\/strong> v\u1edbi v\u1ea5n \u0111\u1ec1 h\u00e0ng nh\u00e1i, h\u00e0ng gi\u1ea3<\/strong> t\u1ea1i th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc. \u0110\u1ed3ng th\u1eddi, t\u1ea1i th\u1ecb tr\u01b0\u1eddng n\u01b0\u1edbc ngo\u00e0i, s\u1ea3n ph\u1ea9m D\u1ec7t may c\u1ee7a Vi\u1ec7t Nam \u0111ang ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi c\u1ea1nh tranh gay g\u1eaft <\/strong>t\u1eeb c\u00e1c qu\u1ed1c gia \u00e1p \u0111\u1eb7t h\u00e0ng r\u00e0o th\u01b0\u01a1ng m\u1ea1i v\u00e0 c\u00e1c ch\u00ednh s\u00e1ch b\u1ea3o h\u1ed9 h\u00e0ng n\u1ed9i \u0111\u1ecba. Th\u1ef1c t\u1ebf n\u00e0y \u0111\u00f2i h\u1ecfi c\u00e1c DN trong ng\u00e0nh ph\u1ea3i thay \u0111\u1ed5i <\/strong>\u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u00ecnh h\u00ecnh m\u1edbi. M\u1ed9t trong nh\u1eefng \u0111i\u1ec3m then ch\u1ed1t l\u00e0 x\u00e2y d\u1ef1ng nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u<\/strong> D\u1ec7t may m\u1ea1nh m\u1ebd, \u0111\u1ed3ng th\u1eddi ph\u1ea3i c\u00f3 chi\u1ebfn l\u01b0\u1ee3c <\/strong>c\u1ee5 th\u1ec3 nh\u1eb1m n\u00e2ng cao v\u00e0 ph\u00e1t tri\u1ec3n <\/strong>c\u00e1c gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/strong>, t\u00e0i s\u1ea3n tr\u00ed tu\u1ec7 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n

Th\u01b0\u01a1ng hi\u1ec7u v\u1ed1n \u0111\u01b0\u1ee3c sinh ra ngay t\u1eeb khi c\u00f4ng ty ra \u0111\u1eddi, nh\u01b0ng c\u00e1c c\u00f4ng ty th\u01b0\u1eddng t\u1eadp trung nhi\u1ec1u h\u01a1n v\u00e0o vi\u1ec7c s\u1ea3n xu\u1ea5t, b\u00e1n h\u00e0ng v\u00e0 c\u00f3 th\u1ec3 ban \u0111\u1ea7u c\u00e1c c\u00f4ng ty ch\u01b0a hi\u1ec3u r\u00f5 n\u00ean kh\u00f4ng \u0111\u1ecbnh ngh\u0129a \u0111\u01b0\u1ee3c r\u00f5 r\u00e0ng th\u01b0\u01a1ng hi\u1ec7u. V\u1eady n\u00ean, r\u1ea5t nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u c\u00f3 \u0111\u1ecbnh v\u1ecb m\u1edd nh\u1ea1t, kh\u00f4ng c\u00f3 \u0111i\u1ec3m \u0111\u1ed9c \u0111\u00e1o, v\u00e0 nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c xa so v\u1edbi nh\u1eefng g\u00ec c\u00f4ng ty ngh\u0129.<\/p>\n\n\n\n

Do \u0111\u00f3, c\u1ea7n ph\u1ea3i ch\u1ee7 \u0111\u1ed9ng trong vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, t\u1eadn d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 g\u1eb7t h\u00e1i nhi\u1ec1u l\u1ee3i \u00edch nh\u01b0:<\/p>\n\n\n\n

1.1. Th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 \u0111\u1ecbnh v\u1ecb tr\u00ean th\u1ecb tr\u01b0\u1eddng d\u1ec7t may<\/h3>\n\n\n\n

Trong m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh s\u00f4i n\u1ed5i c\u1ee7a ng\u00e0nh d\u1ec7t may, x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u s\u1ebd gi\u00fap c\u00f4ng ty n\u1ed5i b\u1eadt v\u00e0 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi \u0111\u1ed1i th\u1ee7. \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng nh\u1eadn ra v\u00e0 nh\u1edb \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u trong th\u1ebf gi\u1edbi tr\u00e0n ng\u1eadp qu\u1ea3ng c\u00e1o, t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m tr\u00ean k\u1ec7 t\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp c\u1eadn tr\u00ean website, social.<\/p>\n\n\n\n

1.2. Th\u01b0\u01a1ng hi\u1ec7u x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n

M\u1ed9t c\u00f4ng ty ch\u1ee7 \u0111\u1ed9ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u1ea1o ni\u1ec1m tin nhi\u1ec1u h\u01a1n, th\u00fac \u0111\u1ea9y l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng. Kh\u00e1ch h\u00e0ng s\u1ebd c\u1ea3m th\u1ea5y an t\u00e2m h\u01a1n khi mua h\u00e0ng, h\u1ee3p t\u00e1c t\u1eeb c\u00f4ng ty c\u00f3 th\u01b0\u01a1ng hi\u1ec7u l\u1edbn m\u1ea1nh.<\/p>\n\n\n\n

1.3. Th\u01b0\u01a1ng hi\u1ec7u l\u00e0m t\u0103ng gi\u00e1 tr\u1ecb<\/h3>\n\n\n\n

Th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o ra gi\u00e1 tr\u1ecb b\u1ed5 sung v\u00e0 t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m. Nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f9ng lo\u1ea1i c\u00f3 th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 cao h\u01a1n so v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m kh\u00f4ng c\u00f3 th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u y\u1ebfu.<\/p>\n\n\n\n

1.4. Th\u01b0\u01a1ng hi\u1ec7u thu h\u00fat \u0111\u1ea7u t\u01b0<\/h3>\n\n\n\n

Th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh c\u00f3 s\u1ee9c h\u00fat l\u1edbn h\u01a1n trong m\u1eaft c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0. Vi\u1ec7c ch\u00e0o b\u00e1n c\u1ed5 phi\u1ebfu, vay v\u1ed1n c\u0169ng tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n b\u1edfi s\u1ef1 b\u1ea3o ch\u1ee9ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

1.5. Th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3ng ngh\u0129a v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng<\/h3>\n\n\n\n

M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e1ng tin c\u1eady th\u01b0\u1eddng \u0111i k\u00e8m v\u1edbi ti\u00eau chu\u1ea9n ch\u1ea5t l\u01b0\u1ee3ng cao. X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u gi\u00fap c\u00f4ng ty cam k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5, v\u00e0 l\u00e0m t\u0103ng kh\u1ea3 n\u0103ng t\u1ea1o ra l\u00f2ng tin trong m\u1eaft ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n

1.6. Th\u01b0\u01a1ng hi\u1ec7u h\u1ed7 tr\u1ee3 m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng v\u00e0 xu\u1ea5t kh\u1ea9u<\/h3>\n\n\n\n

M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 cho vi\u1ec7c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc v\u00e0 qu\u1ed1c t\u1ebf. Khi th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn v\u00e0 c\u00f3 uy t\u00edn, vi\u1ec7c ti\u1ebfp c\u1eadn c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng qu\u1ed1c t\u1ebf d\u1ec5 d\u00e0ng h\u01a1n. Ngay c\u1ea3 khi c\u00f4ng ty \u0111\u1ea7u t\u01b0 kinh doanh \u1edf l\u0129n v\u1ef1c kh\u00e1c, th\u01b0\u01a1ng hi\u1ec7u l\u00e0 n\u1ec1n t\u1ea3ng c\u1ed1t l\u00f5i cho s\u1ef1 th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n

1.7. Th\u01b0\u01a1ng hi\u1ec7u th\u00fac \u0111\u1ea9y doanh s\u1ed1<\/h3>\n\n\n\n

Th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh mang l\u1ea1i l\u1ee3i \u00edch \u0111\u00e1ng k\u1ec3 cho c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng. N\u00f3 gi\u00fap t\u1ea1o ra s\u1ef1 h\u1ea5p d\u1eabn v\u00e0 thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 t\u0103ng kh\u1ea3 n\u0103ng b\u00e1n h\u00e0ng v\u00e0 ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n\n

3. 6 Sai l\u1ea7m th\u01b0\u1eddng g\u1eb7p khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ty d\u1ec7t may<\/h2>\n\n\n\n

H\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p hi\u1ec3u s\u1ef1 quan tr\u1ecdng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong vi\u1ec7c th\u00fac \u0111\u1ea9y ho\u1ea1t \u0111\u1ed9ng kinh doanh. Tuy nhi\u00ean, kh\u00f4ng \u00edt doanh nghi\u1ec7p g\u1eb7p ph\u1ea3i nh\u1eefng sai l\u1ea7m \u0111\u00e1ng ti\u1ebfc d\u1eabn t\u1edbi l\u00e3ng ph\u00ed t\u00e0i nguy\u00ean. B\u00ean d\u01b0\u1edbi \u0111\u00e2y, ch\u00fang ta s\u1ebd c\u00f9ng nhau kh\u00e1m ph\u00e1 6 sai l\u1ea7m th\u01b0\u1eddng g\u1eb7p khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u trong l\u0129nh v\u1ef1c d\u1ec7t may:<\/p>\n\n\n\n

2.1. Thi\u1ebfu k\u1ebf ho\u1ea1ch v\u00e0 chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n<\/h3>\n\n\n\n

H\u1ea7u h\u1ebft c\u00e1c c\u00f4ng ty d\u1ec7t may Sao Kim \u0111\u00e3 t\u01b0 v\u1ea5n \u0111\u1ec1 c\u00f3 k\u1ebf ho\u1ea1ch v\u00e0 chi\u1ebfn l\u01b0\u1ee3c kinh doanh r\u1ea5t t\u1ed1t, \u0111\u1ea7y \u0111\u1ee7 k\u1ebf ho\u1ea1ch ng\u1eafn h\u1ea1n, trung h\u1ea1n v\u00e0 d\u00e0i h\u1ea1n.<\/p>\n\n\n\n

Tuy nhi\u00ean, ph\u1ea7n k\u1ebf ho\u1ea1ch v\u00e0 chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n cho vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u l\u1ea1i \u00edt \u0111\u01b0\u1ee3c quan t\u00e2m. K\u00e9o theo c\u00e1c m\u1ee5c ti\u00eau th\u01b0\u01a1ng hi\u1ec7u chung chung v\u00e0 kh\u00f4ng c\u00f3 ch\u1ec9 d\u1eabn h\u00e0nh \u0111\u1ed9ng r\u00f5 r\u00e0ng \u0111\u1ec3 ho\u00e0n th\u00e0nh k\u1ebf ho\u1ea1ch \u0111\u00f3. Nh\u1ea5t l\u00e0 trong b\u1ed1i c\u1ea3nh hi\u1ec7n t\u1ea1i c\u00f3 r\u1ea5t nhi\u1ec1u \u0111\u1ed1i th\u1ee7 c\u00f3 quy m\u00f4 l\u1edbn h\u01a1n, chi ph\u00ed nh\u00e2n c\u00f4ng r\u1ebb h\u01a1n, c\u00f4ng ngh\u1ec7 t\u1ed1t h\u01a1n… n\u0103ng l\u1ef1c s\u1ea3n xu\u1ea5t kh\u00f3 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh ch\u00eca kh\u00f3a kh\u00e1c bi\u1ec7t h\u00f3a.<\/p>\n\n\n\n

2.2. Kh\u00f4ng t\u1eadp trung v\u00e0o m\u1ee5c ti\u00eau th\u1ecb tr\u01b0\u1eddng<\/h3>\n\n\n\n

Nhi\u1ec1u c\u00f4ng ty d\u1ec7t may s\u1ebd th\u01b0\u1eddng c\u00f3 cung c\u1ea5p cho nhi\u1ec1u c\u00e1c t\u1ec7p kh\u00e1ch h\u00e0ng kh\u00e1c nhau, ho\u1eb7c c\u1ed1 g\u1eafng thay \u0111\u1ed5i theo c\u00e1c \u0111\u01a1n \u0111\u1eb7t h\u00e0ng m\u00e0 ch\u01b0a th\u1ec3 “\u0110\u1ec3 c\u00e1c kh\u00e1ch h\u00e0ng nh\u1ea5t \u0111\u1ecbnh t\u00ecm \u0111\u1ebfn m\u00ecnh”.<\/p>\n\n\n\n

Khi \u0111\u00f3, c\u00f4ng ty kh\u00f4ng c\u00f3 nhi\u1ec1u l\u1ee3i th\u1ebf \u0111\u00e0m ph\u00e1n, to\u00e0n b\u1ed9 quy tr\u00ecnh kh\u00f4ng \u0111\u01b0\u1ee3c \u1ed5n \u0111\u1ecbnh v\u00e0 th\u01b0\u1eddng x\u1ebfp sau \u0111\u1ed1i th\u1ee7 trong \u0111\u1ea5u th\u1ea7u.<\/p>\n\n\n\n

Ch\u00ednh v\u00ec v\u1eady, \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, c\u00e1c c\u00f4ng ty d\u1ec7t may c\u1ea7n \u0111\u1ecbnh h\u00ecnh r\u1ea5t r\u00f5 r\u00e0ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh, t\u1ed1i \u01b0u h\u00f3a \u0111\u1ec3 ph\u1ee5c v\u1ee5 nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau t\u1ed1t h\u01a1n (so v\u1edbi \u0111\u1ed1i th\u1ee7 \u1edf m\u1ed9t s\u1ed1 \u0111i\u1ec3m nh\u1ea5t \u0111\u1ecbnh c\u00f3 gi\u00e1 tr\u1ecb cao).<\/p>\n\n\n\n

2.3. Thi\u1ebfu m\u1ed9t danh t\u00ednh th\u01b0\u01a1ng hi\u1ec7u ri\u00eang bi\u1ec7t<\/h3>\n\n\n\n

C\u00e1c c\u00f4ng ty d\u1ec7t may c\u00f3 xu h\u01b0\u1edbng c\u1ed1 g\u1eafng sao ch\u00e9p t\u01b0\u01a1ng t\u1ef1 th\u01b0\u01a1ng hi\u1ec7u l\u1edbn m\u00e0 ch\u01b0a bi\u1ebft c\u00e1ch kh\u00e1c bi\u1ec7t h\u00f3a. \u0110i\u1ec1u n\u00e0y l\u00e0m m\u1ea5t \u0111i t\u00ednh \u0111\u1ed9c \u0111\u00e1o, t\u1eeb \u0111\u00f3 khi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 b\u1ecb lu m\u1edd gi\u1eefa h\u00e0ng lo\u1ea1t \u0111\u1ed1i th\u1ee7.<\/p>\n\n\n\n

V\u00ed d\u1ee5: Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh c\u1ee7a c\u00e1c c\u00f4ng ty trong l\u0129nh v\u1ef1c d\u1ec7t may t\u01b0\u01a1ng \u0111\u1ed1i gi\u1ed1ng nhau.<\/p>\n\n\n\n

2.4. Kh\u00f4ng ch\u00fa tr\u1ecdng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n

Nhi\u1ec1u doanh nghi\u1ec7p d\u1ec7t may v\u1eabn c\u00f2n gi\u1eef t\u01b0 t\u01b0\u1edfng l\u00e0 ch\u1ec9 c\u1ea7n ch\u00fa tr\u1ecdng v\u00e0o vi\u1ec7c s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m \u0111\u1ea1t ti\u00eau chu\u1ea9n, chi ph\u00ed th\u1ea5p l\u00e0 \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n

Tuy nhi\u00ean, kh\u00e1ch h\u00e0ng quy\u1ebft \u0111\u1ecbnh \u0111\u1eb7t h\u00e0ng kh\u00f4ng ph\u1ea3i ch\u1ec9 d\u1ef1a v\u00e0o gi\u00e1 c\u1ee7a \u0111\u01a1n h\u00e0ng. \u0110\u1ed1i v\u1edbi c\u00e1c \u0111\u01a1n h\u00e0ng l\u1edbn, kh\u00e1ch h\u00e0ng quan t\u00e2m th\u00eam \u0111\u1ebfn c\u00e1c chi ph\u00ed ti\u1ec1m \u1ea9n, chi ph\u00ed r\u1ee7i ro. Ch\u00fang c\u00f3 th\u1ec3 cao h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng.<\/p>\n\n\n\n

VD: Kh\u00e1ch h\u00e0ng mu\u1ed1n \u0111\u1eb7t gia c\u00f4ng \u0111\u01a1n h\u00e0ng l\u1edbn, nh\u01b0ng khi ti\u1ebfp x\u00fac v\u1edbi \u0111\u01a1n v\u1ecb gia c\u00f4ng l\u1ea1i th\u1ea5y b\u1ed9 ph\u1eadn qu\u1ea3n l\u00fd kh\u00f4ng c\u00f3 quy tr\u00ecnh ti\u1ebfp kh\u00e1ch ph\u00f9 h\u1ee3p, chu\u1ea9n m\u1ef1c. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 d\u1eabn t\u1edbi c\u1ea3m gi\u00e1c kh\u00f4ng an t\u00e2m v\u1edbi ho\u1ea1t \u0111\u1ed9ng qu\u1ea3n tr\u1ecb, t\u1eeb \u0111\u00f3 t\u1eeb ch\u1ed1i h\u1ee3p t\u00e1c d\u00f9 c\u00f3 \u0111\u1ec1 xu\u1ea5t chi ph\u00ed t\u1ed1t.<\/p>\n\n\n\n

Tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf c\u1ee7a kh\u00e1ch h\u00e0ng h\u00ecnh th\u00e0nh nh\u1eadn th\u1ee9c c\u1ee7a h\u1ecd v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. V\u00e0 cho d\u00f9 b\u1ea1n th\u1ef1c hi\u1ec7n truy\u1ec1n th\u00f4ng t\u1ed1t nh\u01b0 th\u1ebf n\u00e0o, tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf ti\u00eau c\u1ef1c s\u1ebd ph\u00e1 h\u1ee7y t\u1ea5t c\u1ea3 (v\u00e0 ng\u01b0\u1ee3c l\u1ea1i).<\/p>\n\n\n\n

2.5. Kh\u00f4ng \u0111\u1ed3ng nh\u1ea5t trong giao ti\u1ebfp th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n

Kh\u00f4ng \u0111\u1ed3ng nh\u1ea5t trong giao ti\u1ebfp th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 hi\u1ec3u l\u00e0 c\u00e1ch nh\u00e2n s\u1ef1 c\u1ee7a doanh nghi\u1ec7p d\u1ec7t may h\u00e0nh x\u1eed thi\u1ebfu nh\u1ea5t qu\u00e1n trong t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

V\u00ed d\u1ee5 nh\u01b0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u d\u1ec7t may \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u00ecnh l\u00e0 chuy\u00ean nghi\u1ec7p, n\u1ebfu \u0111\u01b0a nh\u1eefng h\u00ecnh \u1ea3nh nh\u00e2n vi\u00ean \u0103n m\u1eb7c c\u00f3 ph\u1ea7n kh\u00f4ng ch\u1ec9n chu, kh\u00e1ch h\u00e0ng s\u1ebd c\u1ea3m th\u1ea5y b\u1ed1i r\u1ed1i v\u1ec1 nh\u1eefng g\u00ec th\u01b0\u01a1ng hi\u1ec7u \u0111ang c\u1ed1 n\u00f3i v\u1edbi h\u1ecd.<\/p>\n\n\n\n

M\u1ed9t v\u00ed d\u1ee5 kh\u00e1c, th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n truy\u1ec1n th\u00f4ng l\u00e0 chuy\u00ean nghi\u1ec7p nh\u01b0ng vi\u1ec7c h\u1ed7 tr\u1ee3 qua k\u00eanh social l\u1ea1i th\u1ef1c hi\u1ec7n kh\u00f4ng h\u1ec1 chuy\u00ean nghi\u1ec7p (ho\u1eb7c kh\u00f4ng c\u00f3 nh\u00e2n vi\u00ean ph\u1ee5 tr\u00e1ch).<\/p>\n\n\n\n

2.6. Kh\u00f4ng th\u00edch \u1ee9ng v\u1edbi th\u1ecb tr\u01b0\u1eddng v\u00e0 xu h\u01b0\u1edbng<\/h3>\n\n\n\n

Ng\u00e0nh d\u1ec7t may c\u00f3 xu h\u01b0\u1edbng thay \u0111\u1ed5i nhanh ch\u00f3ng b\u1edfi s\u1ef1 t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd c\u1ee7a xu h\u01b0\u1edbng th\u1eddi trang, do \u0111\u00f3 n\u1ebfu kh\u00f4ng chu\u1ea9n b\u1ecb cho s\u1ef1 thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng s\u1ebd kh\u00f4ng ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng c\u00f3 h\u1ed9i m\u1edbi, kh\u00e1ch h\u00e0ng m\u1edbi, \u0111i\u1ec1u n\u00e0y khi\u1ebfn v\u1ec1 l\u00e2u d\u00e0i th\u01b0\u01a1ng hi\u1ec7u b\u1ecb l\u1ea1c h\u1eadu v\u00e0 m\u1ea5t \u0111i l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/p>\n\n\n\n

X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng v\u00e0 v\u1eefng m\u1ea1nh c\u1ea7n b\u1eaft \u0111\u1ea7u t\u1eeb chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u b\u00e0i b\u1ea3n. Vi\u1ec7c n\u00e0y c\u00f3 th\u1ec3 khi\u1ebfn cho nhi\u1ec1u ch\u1ee7 doanh nghi\u1ec7p d\u1ec7t may c\u1ea3m th\u1ea5y b\u1ee1 ng\u1ee1 v\u00ec s\u1ef1 ph\u1ee9c t\u1ea1p v\u00e0 t\u1ec9 m\u1ec9 do c\u00f3 qu\u00e1 nhi\u1ec1u th\u1ee9 c\u1ea7n ki\u1ec3m so\u00e1t.<\/p>\n\n\n\n

\u0110\u1ec3 tr\u00e1nh \u0111\u01b0\u1ee3c nh\u1eefng sai l\u1ea7m x\u1ea3y ra trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, ch\u1ee7 doanh nghi\u1ec7p c\u1ea7n n\u1eafm r\u00f5 quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng cho th\u01b0\u01a1ng hi\u1ec7u s\u1ebd \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y \u1edf ph\u1ea7n ti\u1ebfp theo \u0111\u00e2y.<\/p>\n\n\n\n

T\u00ecm hi\u1ec3u gi\u1ea3i ph\u00e1p x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ng\u00e0nh d\u1ec7t may<\/strong><\/a> c\u1ee7a Sao Kim \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 th\u01b0\u01a1ng hi\u1ec7u cho c\u00f4ng ty c\u1ee7a b\u1ea1n.<\/em><\/p>\n\n\n\n

3. Quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u ng\u00e0nh d\u1ec7t may<\/h2>\n\n\n\n

Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta s\u1ebd kh\u00e1m ph\u00e1 quy tr\u00ecnh chi ti\u1ebft \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd trong ng\u00e0nh d\u1ec7t may. T\u1eeb vi\u1ec7c \u0111\u1ecbnh h\u00ecnh gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i cho \u0111\u1ebfn thi\u1ebft k\u1ebf bi\u1ec3u tr\u01b0ng th\u01b0\u01a1ng hi\u1ec7u, ch\u00fang ta s\u1ebd t\u00ecm hi\u1ec3u c\u00e1ch t\u1ea1o n\u00ean m\u1ed9t danh ti\u1ebfng \u0111\u1ed9c \u0111\u00e1o v\u00e0 thu h\u00fat trong th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh.<\/p>\n\n\n\n

B\u01b0\u1edbc 1: Nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng<\/h3>\n\n\n\n

B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean l\u00e0 nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng. D\u00f9 s\u1ea3n xu\u1ea5t trong m\u1ed9t doanh nghi\u1ec7p d\u1ec7t may c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau kh\u00e1c nhau, ch\u1ee7 doanh nghi\u1ec7p c\u1ea7n r\u1ea5t r\u00f5 r\u00e0ng v\u1ec1 ai l\u00e0 ng\u01b0\u1eddi mua s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. Vi\u1ec7c ph\u00e2n t\u00edch \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, thu nh\u1eadp, s\u1edf th\u00edch v\u00e0 nhu c\u1ea7u c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng gi\u00fap t\u1ea1o ra s\u1ea3n ph\u1ea9m v\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n

Ngo\u00e0i ra, gi\u1eefa m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh gay g\u1eaft v\u00e0 l\u1eb1n ranh gi\u1eefa kh\u00e1c bi\u1ec7t v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m l\u00e0 mong manh, ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng gi\u00fap b\u1ea1n nh\u1eadn bi\u1ebft v\u00e0 \u0111\u00e1nh gi\u00e1 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m xem x\u00e9t s\u1ea3n ph\u1ea9m, gi\u00e1 c\u1ea3, chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb, v\u00e0 v\u1ecb tr\u00ed th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd \u0111\u1ec3 t\u00ecm ra c\u00e1ch t\u1ea1o \u0111i\u1ec3m kh\u00e1c bi\u1ec7t.<\/p>\n\n\n\n

\u0110\u1ecdc th\u00eam c\u00e1c b\u00e0i vi\u1ebft h\u1eefu \u00edch cho giai \u0111o\u1ea1n nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch:<\/p>\n\n\n\n