![\"\"](\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/Brand-Manager-05.png\")
<\/figure>\n\n\n\nBrand Manager nh\u1eadn \u0111\u01b0\u1ee3c m\u1ee9c l\u01b0\u01a1ng \u0111\u1ea7y h\u1ee9a h\u1eb9n<\/em><\/p>\n\n\n\nBrand Manager kh\u00f4ng ch\u1ec9 nh\u1eadn \u0111\u01b0\u1ee3c m\u1ee9c l\u01b0\u01a1ng c\u01a1 b\u1ea3n \u0111\u00e1ng m\u01a1 \u01b0\u1edbc m\u00e0 c\u00f2n \u0111\u01b0\u1ee3c h\u01b0\u1edfng nhi\u1ec1u lo\u1ea1i thu nh\u1eadp nh\u01b0 th\u01b0\u1edfng v\u00e0 c\u00e1c ph\u00fac l\u1ee3i kh\u00e1c, ph\u1ea3n \u00e1nh \u0111\u00fang m\u1ee9c \u0111\u1ed9 \u0111\u00f3ng g\u00f3p v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a h\u1ecd trong c\u00f4ng ty. <\/p>\n\n\n\n
D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 h\u00ecnh th\u1ee9c thu nh\u1eadp v\u00e0 ph\u00fac l\u1ee3i ph\u1ed5 bi\u1ebfn m\u00e0 Brand Managers c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c h\u01b0\u1edfng:<\/p>\n\n\n\n
\n- Th\u01b0\u1edfng th\u00e0nh t\u00edch<\/strong>: Brand Managers th\u01b0\u1eddng \u0111\u01b0\u1ee3c th\u01b0\u1edfng d\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 kinh doanh v\u00e0 th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch th\u01b0\u01a1ng hi\u1ec7u. C\u00e1c kho\u1ea3n th\u01b0\u1edfng n\u00e0y d\u1ef1a tr\u00ean doanh s\u1ed1, m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u t\u0103ng ho\u1eb7c \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau \u0111\u1ec1 ra kh\u00e1c.<\/li>\n\n\n\n
- Th\u01b0\u1edfng theo d\u1ef1 \u00e1n<\/strong>: \u0110\u1ed1i v\u1edbi c\u00e1c d\u1ef1 \u00e1n th\u00e0nh c\u00f4ng ngo\u00e0i mong \u0111\u1ee3i ho\u1eb7c c\u00e1c s\u00e1ng ki\u1ebfn mang t\u00ednh \u0111\u1ed9t ph\u00e1, Brand Managers c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u01b0\u1edfng nh\u1eb1m ghi nh\u1eadn s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 n\u1ed7 l\u1ef1c \u0111\u1eb7c bi\u1ec7t c\u1ee7a h\u1ecd.<\/li>\n\n\n\n
- Ph\u1ea7n tr\u0103m hoa h\u1ed3ng<\/strong>: Trong m\u1ed9t s\u1ed1 c\u00f4ng ty, Brand Managers c\u0169ng c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c hoa h\u1ed3ng d\u1ef1a tr\u00ean hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng v\u00e0 marketing m\u00e0 h\u1ecd \u0111\u00e3 thi\u1ebft k\u1ebf v\u00e0 tri\u1ec3n khai.<\/li>\n\n\n\n
- Ph\u00fac l\u1ee3i b\u1ea3o hi\u1ec3m<\/strong>: Bao g\u1ed3m b\u1ea3o hi\u1ec3m s\u1ee9c kh\u1ecfe, b\u1ea3o hi\u1ec3m nh\u00e2n th\u1ecd v\u00e0 \u0111\u00f4i khi c\u1ea3 b\u1ea3o hi\u1ec3m th\u00e2n th\u1ec3, nh\u1eb1m \u0111\u1ea3m b\u1ea3o an to\u00e0n v\u00e0 s\u1ee9c kh\u1ecfe cho Brand Managers v\u00e0 gia \u0111\u00ecnh h\u1ecd.<\/li>\n\n\n\n
- Ph\u00fac l\u1ee3i ngh\u1ec9 ph\u00e9p:<\/strong> Brand Managers th\u01b0\u1eddng \u0111\u01b0\u1ee3c h\u01b0\u1edfng c\u00e1c ch\u1ebf \u0111\u1ed9 ngh\u1ec9 ph\u00e9p c\u00f3 l\u01b0\u01a1ng, ngh\u1ec9 m\u00e1t v\u00e0 c\u00e1c k\u1ef3 ngh\u1ec9 kh\u00e1c, nh\u1eb1m \u0111\u1ea3m b\u1ea3o c\u00e2n b\u1eb1ng gi\u1eefa c\u00f4ng vi\u1ec7c v\u00e0 cu\u1ed9c s\u1ed1ng.<\/li>\n\n\n\n
- \u0110\u00e0o t\u1ea1o v\u00e0 ph\u00e1t tri\u1ec3n ngh\u1ec1 nghi\u1ec7p<\/strong>: C\u00f4ng ty th\u01b0\u1eddng \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c kh\u00f3a \u0111\u00e0o t\u1ea1o, h\u1ed9i ngh\u1ecb \u0111\u1ec3 ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng v\u00e0 nghi\u1ec7p v\u1ee5 cho Brand Managers, gi\u00fap h\u1ecd c\u1eadp nh\u1eadt v\u1edbi c\u00e1c xu h\u01b0\u1edbng m\u1edbi nh\u1ea5t v\u00e0 n\u00e2ng cao tr\u00ecnh \u0111\u1ed9 chuy\u00ean m\u00f4n.<\/li>\n<\/ul>\n\n\n\n
5. M\u1ea5t bao l\u00e2u \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t Brand Manager?<\/h2>\n\n\n\n
\u0110\u1ec3 tr\u1ea3 l\u1eddi cho c\u00e2u h\u1ecfi n\u00e0y, n\u00f3 c\u00f2n ph\u1ee5 thu\u1ed9c v\u00e0o ki\u1ebfn th\u1ee9c, kinh nghi\u1ec7m v\u00e0 tr\u1ea3i nghi\u1ec7m m\u00e0 t\u1eebng c\u00e1 nh\u00e2n \u0111\u00e3 t\u00edch lu\u1ef9. Th\u00f4ng th\u01b0\u1eddng, \u0111\u1ec3 l\u00ean v\u1ecb tr\u00ed Brand Manager, m\u1ed9t ng\u01b0\u1eddi c\u00f3 th\u1ec3 nhanh l\u00e0 3 n\u0103m,<\/strong> c\u00f2n trung b\u00ecnh s\u1ebd l\u00e0 4-6 n\u0103m.<\/strong><\/p>\n\n\n\nTh\u1eddi gian c\u1ee5 th\u1ec3 \u0111\u1ec3 tr\u1edf th\u00e0nh Brand Manager s\u1ebd bi\u1ebfn \u0111\u1ed9ng t\u00f9y theo n\u0103ng l\u1ef1c c\u00e1 nh\u00e2n, c\u01a1 h\u1ed9i ngh\u1ec1 nghi\u1ec7p v\u00e0 c\u1ea5u tr\u00fac t\u1ed5 ch\u1ee9c c\u1ee7a m\u1ed7i c\u00f4ng ty. M\u1ed9t s\u1ed1 ng\u01b0\u1eddi c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed n\u00e0y nhanh ch\u00f3ng trong khi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c m\u1ea5t th\u00eam th\u1eddi gian \u0111\u1ec3 ph\u00e1t tri\u1ec3n v\u00e0 chu\u1ea9n b\u1ecb cho c\u00e1c th\u00e1ch th\u1ee9c c\u1ee7a v\u1ecb tr\u00ed Brand Manager.<\/p>\n\n\n\n
6. Brand Manager l\u00e0m vi\u1ec7c v\u1edbi ai?<\/h2>\n\n\n\n
Brand Manager kh\u00f4ng ch\u1ec9 gi\u1edbi h\u1ea1n trong vi\u1ec7c qu\u1ea3n l\u00fd v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n c\u1ea7n bi\u1ebft t\u01b0\u01a1ng t\u00e1c v\u00e0 h\u1ee3p t\u00e1c hi\u1ec7u qu\u1ea3 v\u1edbi nhi\u1ec1u b\u00ean li\u00ean quan kh\u00e1c nhau. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1i nh\u00ecn chi ti\u1ebft v\u1ec1 nh\u1eefng b\u1ed9 ph\u1eadn m\u00e0 m\u1ed9t Brand Manager c\u1ea7n l\u00e0m vi\u1ec7c c\u00f9ng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau chung c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n![\"\"](\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/Brand-Manager-06.png\")
<\/figure>\n\n\n\nBrand Manager c\u1ea7n h\u1ee3p t\u00e1c ch\u1eb7t ch\u1ebd v\u1edbi nhi\u1ec1u b\u1ed9 ph\u1eadn trong qu\u00e1 tr\u00ecnh qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/em><\/p>\n\n\n\n6.1 C\u1ed9ng t\u00e1c v\u1edbi c\u00e1c b\u1ed9 ph\u1eadn n\u1ed9i b\u1ed9<\/h3>\n\n\n\n\n- Marketing: <\/strong>L\u00e0m vi\u1ec7c ch\u1eb7t ch\u1ebd v\u1edbi b\u1ed9 ph\u1eadn marketing \u0111\u1ec3 ph\u00e1t tri\u1ec3n v\u00e0 tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n\n\n\n
- Sales: <\/strong>L\u00e0m vi\u1ec7c c\u00f9ng b\u1ed9 ph\u1eadn sales \u0111\u1ec3 hi\u1ec3u r\u00f5 nhu c\u1ea7u v\u00e0 h\u00e0nh vi mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 \u0111\u1ec1 xu\u1ea5t nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y doanh s\u1ed1 v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c truy\u1ec1n \u0111\u1ea1t m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/li>\n\n\n\n
- Product Development: <\/strong>C\u1ed9ng t\u00e1c v\u1edbi b\u1ed9 ph\u1eadn ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi ho\u1eb7c \u0111\u01b0\u1ee3c c\u1ea3i ti\u1ebfn ph\u1ea3n \u00e1nh gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. <\/li>\n<\/ul>\n\n\n\n
6.2 L\u00e0m vi\u1ec7c v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c v\u00e0 c\u01a1 quan truy\u1ec1n th\u00f4ng <\/h3>\n\n\n\n\n- Ph\u1ed1i h\u1ee3p v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c \u0111\u1ec3 m\u1edf r\u1ed9ng t\u1ea7m \u1ea3nh h\u01b0\u1edfng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, gi\u00fap t\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i m\u1edbi \u0111\u1ec3 h\u1ee3p t\u00e1c v\u00e0 ph\u00e1t tri\u1ec3n.<\/li>\n\n\n\n
- Thi\u1ebft l\u1eadp v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi b\u00e1o ch\u00ed \u0111\u1ec3 t\u0103ng c\u01a1 h\u1ed9i xu\u1ea5t hi\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng. Chu\u1ea9n b\u1ecb v\u00e0 tri\u1ec3n khai k\u1ebf ho\u1ea1ch \u1ee9ng ph\u00f3 v\u1edbi kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng, nh\u1eb1m b\u1ea3o v\u1ec7 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u trong tr\u01b0\u1eddng h\u1ee3p c\u00f3 s\u1ef1 c\u1ed1 ti\u00eau c\u1ef1c li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<\/ul>\n\n\n\n
6.3 Giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n
Brand Manager c\u00f3 tr\u00e1ch nhi\u1ec7m qu\u1ea3n l\u00ed v\u00e0 tr\u1ef1c ti\u1ebfp t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c k\u00eanh kh\u00e1c nhau nh\u01b0 m\u1ea1ng x\u00e3 h\u1ed9i, email v\u00e0 s\u1ef1 ki\u1ec7n \u0111\u1ec3 thu th\u1eadp ph\u1ea3n h\u1ed3i, l\u1eafng nghe \u00fd ki\u1ebfn v\u00e0 nhu c\u1ea7u c\u1ee7a h\u1ecd, t\u1eeb \u0111\u00f3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c v\u00e0 c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch ph\u00f9 h\u1ee3p nh\u1eb1m t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t v\u01a1i kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n
6.4 L\u00e0m vi\u1ec7c v\u1edbi ban l\u00e3nh \u0111\u1ea1o<\/h3>\n\n\n\n
Brand Manager c\u1ea7n b\u00e1o c\u00e1o tr\u1ef1c ti\u1ebfp t\u1edbi ban l\u00e3nh \u0111\u1ea1o c\u00f4ng ty, cung c\u1ea5p th\u00f4ng tin v\u00e0 ph\u00e2n t\u00edch chi ti\u1ebft v\u1ec1 hi\u1ec7u qu\u1ea3 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 v\u00e0 \u0111\u1ec1 xu\u1ea5t c\u00e1c s\u00e1ng ki\u1ebfn m\u1edbi. L\u00e0m vi\u1ec7c ch\u1eb7t ch\u1ebd v\u1edbi ban l\u00e3nh \u0111\u1ea1o gi\u00fap Brand Manager nh\u1eadn \u0111\u01b0\u1ee3c h\u01b0\u1edbng d\u1eabn, t\u00e0i nguy\u00ean c\u1ea7n thi\u1ebft v\u00e0 t\u1ea1o c\u01a1 h\u1ed9i \u0111\u1ec3 \u0111\u00f3ng g\u00f3p v\u00e0o quy\u1ebft s\u00e1ch \u1edf c\u1ea5p \u0111\u1ed9 cao h\u01a1n, qua \u0111\u00f3 t\u0103ng c\u01b0\u1eddng s\u1ee9c \u1ea3nh h\u01b0\u1edfng c\u1ee7a m\u00ecnh trong c\u00f4ng ty.<\/p>\n\n\n\n
7. H\u1ecdc g\u00ec \u0111\u1ec3 tr\u1edf th\u00e0nh Brand Manager?<\/h2>\n\n\n\n
\u0110\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t Brand Manager, b\u1ea1n c\u1ea7n c\u00f3 n\u1ec1n t\u1ea3ng ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n v\u1eefng ch\u1eafc v\u1ec1 Marketing, Branding v\u00e0 kinh doanh… B\u1ea1n c\u00f3 th\u1ec3 theo h\u1ecdc c\u00e1c chuy\u00ean ng\u00e0nh c\u00f3 li\u00ean quan \u0111\u1ebfn marketing, kinh doanh, t\u00e0i ch\u00ednh, kinh t\u1ebf,\u2026 t\u1ea1i c\u00e1c tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc, Cao \u0111\u1eb3ng ho\u1eb7c c\u00e1c kh\u00f3a \u0111\u00e0o t\u1ea1o chuy\u00ean m\u00f4n t\u1ea1i c\u00e1c t\u1ed5 ch\u1ee9c c\u00f3 uy t\u00edn.<\/p>\n\n\n\n
Ng\u00e0nh b\u1ea1n theo h\u1ecdc c\u00f3 th\u1ec3 kh\u00f4ng quan tr\u1ecdng b\u1eb1ng vi\u1ec7c b\u1ea1n h\u1ea5p th\u1ee5 \u0111\u01b0\u1ee3c bao nhi\u00eau th\u00f4ng tin v\u00e0 t\u00edch l\u0169y \u0111\u01b0\u1ee3c bao nhi\u00eau kinh nghi\u1ec7m th\u1ef1c t\u1ebf. V\u00ec v\u1eady, trong qu\u00e3ng th\u1eddi gian h\u1ecdc t\u1eadp, b\u1ea1n n\u00ean ch\u1ee7 \u0111\u1ed9ng t\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i l\u00e0m vi\u1ec7c part-time ho\u1eb7c th\u1ef1c t\u1eadp sau \u0111\u00f3 l\u00e0 nh\u1eefng c\u00f4ng vi\u1ec7c full-time v\u00e0 d\u1ea7n ti\u1ebfn l\u00ean nh\u1eefng v\u1ecb tr\u00ed cao h\u01a1n. <\/p>\n\n\n\n
B\u1ea1n s\u1ebd r\u1ea5t kh\u00f3 kh\u0103n \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t Brand Manager ch\u1ec9 th\u00f4ng qua vi\u1ec7c h\u1ecdc l\u00fd thuy\u1ebft, ki\u1ebfn th\u1ee9c s\u00e1ch v\u1edf; kinh nghi\u1ec7m th\u1ef1c ti\u1ec5n trong ng\u00e0nh n\u00e0y c\u1ef1c k\u1ef3 c\u1ea7n thi\u1ebft. B\u1ea1n c\u1ea7n tri\u1ec3n khai nh\u1eefng chi\u1ebfn d\u1ecbch Marketing c\u1ee5 th\u1ec3 \u0111\u1ec3 d\u1ea7n t\u00edch lu\u1ef9 kinh nghi\u1ec7m, kh\u00f4ng ng\u1eebng t\u00ecm t\u00f2i h\u1ecdc h\u1ecfi v\u00e0 ph\u1ea5n \u0111\u1ea5u \u0111\u1ec3 ph\u00e1t tri\u1ec3n. <\/p>\n\n\n\n
T\u1ed5ng k\u1ebft<\/h2>\n\n\n\n
K\u1ebft th\u00fac h\u00e0nh tr\u00ecnh kh\u00e1m ph\u00e1 ch\u00e2n dung m\u1ed9t Brand Manager, ch\u00fang ta th\u1ea5y kh\u00f4ng ch\u1ec9 c\u1ea7n ki\u1ebfn th\u1ee9c s\u00e2u r\u1ed9ng v\u00e0 k\u1ef9 n\u0103ng chuy\u00ean m\u00f4n, b\u1ea1n c\u00f2n c\u1ea7n nh\u1eefng tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf, kh\u1ea3 n\u0103ng th\u1ea5u hi\u1ec3u th\u1ecb tr\u01b0\u1eddng, n\u1eafm b\u1eaft t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng v\u00e0 kh\u00f4ng ng\u1eebng \u0111\u1ed5i m\u1edbi, s\u00e1ng t\u1ea1o \u0111\u1ec3 th\u00edch \u1ee9ng linh ho\u1ea1t v\u1edbi s\u1ef1 thay \u0111\u1ed5i c\u1ee7a th\u1eddi \u0111\u1ea1i m\u1edbi. <\/p>\n\n\n\n
H\u00e3y nh\u1edb r\u1eb1ng, m\u1ed7i th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh \u0111\u1ec1u b\u1eaft \u0111\u1ea7u t\u1eeb nh\u1eefng \u00fd t\u01b0\u1edfng t\u00e1o b\u1ea1o v\u00e0 t\u00e2m huy\u1ebft c\u1ee7a nh\u1eefng Brand Manager t\u00e0i n\u0103ng.<\/p>\n\n\n\n
Ngu\u1ed3n: Sao Kim Branding<\/a><\/strong><\/p>\n\n\n\nChuy\u00ean gia x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/p>\n","protected":false},"excerpt":{"rendered":"
Vai tr\u00f2 c\u1ee7a Brand Manager l\u00e0 x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u t\u1ed3n t\u1ea1i v\u00e0 ng\u00e0y c\u00e0ng l\u1edbn m\u1ea1nh trong th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t. <\/p>\n","protected":false},"author":37,"featured_media":51145,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[290,195],"tags":[],"class_list":["post-48938","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-manager","category-cam-nang"],"acf":[],"views":146,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/48938","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=48938"}],"version-history":[{"count":6,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/48938\/revisions"}],"predecessor-version":[{"id":51792,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/48938\/revisions\/51792"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/51145"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=48938"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=48938"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=48938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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