{"id":49047,"date":"2024-06-04T15:11:03","date_gmt":"2024-06-04T08:11:03","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=49047"},"modified":"2024-06-14T18:09:28","modified_gmt":"2024-06-14T11:09:28","slug":"brand-manager-nghien-cuu-thuong-hieu","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/brand-manager-nghien-cuu-thuong-hieu\/","title":{"rendered":"Brand Manager khi nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n l\u01b0u \u00fd nh\u1eefng g\u00ec?"},"content":{"rendered":"\n<p>Nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3ng vai tr\u00f2 c\u1ed1t l\u00f5i trong vi\u1ec7c x\u00e2y d\u1ef1ng s\u1ef1 ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i cho doanh nghi\u1ec7p. Tuy nhi\u00ean, kh\u00f4ng ph\u1ea3i ai c\u0169ng hi\u1ec3u r\u00f5 v\u1ec1 nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u, t\u1eeb \u0111\u00f3 d\u1eabn \u0111\u1ebfn nh\u1eefng sai l\u1ea7m v\u00e0 thi\u1ebfu s\u00f3t trong qu\u00e1 tr\u00ecnh qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>B\u00e0i vi\u1ebft n\u00e0y s\u1ebd cung c\u1ea5p m\u1ed9t c\u00e1i nh\u00ecn to\u00e0n di\u1ec7n v\u1ec1 nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u, t\u1eeb \u0111\u1ecbnh ngh\u0129a c\u01a1 b\u1ea3n \u0111\u1ebfn c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn v\u00e0 nh\u1eefng l\u1eddi khuy\u00ean thi\u1ebft th\u1ef1c v\u1ec1 vi\u1ec7c nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u theo t\u1eebng giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/nghien-cuu-thuong-hieu.png\" alt=\"\" class=\"wp-image-51826\" style=\"width:840px;height:auto\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/nghien-cuu-thuong-hieu.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/nghien-cuu-thuong-hieu-300x157.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/nghien-cuu-thuong-hieu-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 x\u00e2y d\u1ef1ng s\u1ef1 ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i cho doanh nghi\u1ec7p<\/em><\/p>\n\n\n\n<p>V\u1edbi m\u1ee5c ti\u00eau gi\u00fap c\u00e1c Brand Manager hi\u1ec3u r\u00f5 v\u00e0 \u00e1p d\u1ee5ng hi\u1ec7u qu\u1ea3 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u gi\u00fap th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd v\u00e0 b\u1ec1n v\u1eefng cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ftoc-heading-1\">1. Nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/h2>\n\n\n\n<p>Nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp, ph\u00e2n t\u00edch v\u00e0 di\u1ec5n gi\u1ea3i th\u00f4ng tin li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, c\u00e1c th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 so v\u1edbi th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Qua \u0111\u00f3, m\u1ee5c \u0111\u00edch ch\u00ednh l\u00e0 \u0111\u1ec3 hi\u1ec3u r\u00f5 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng v\u00e0 v\u1ecb th\u1ebf th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/02-6.png\" alt=\"\" class=\"wp-image-52289\" style=\"width:840px;height:auto\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/02-6.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/02-6-300x157.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/02-6-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u\u00a0l\u00e0 y\u1ebfu t\u1ed1 ti\u00ean quy\u1ebft trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u<\/em><\/p>\n\n\n\n<p>\u0110\u1ed1i v\u1edbi m\u1ed9t Brand Manager, vi\u1ec7c nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean quan tr\u1ecdng trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n l\u00e0 kim ch\u1ec9 nam gi\u00fap \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c Marketing v\u00e0 s\u1ea3n ph\u1ea9m. <\/p>\n\n\n\n<p>Th\u1ef1c ch\u1ea5t, khi hi\u1ec3u r\u00f5 th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng, Brand Manager c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ch\u00ednh x\u00e1c, t\u1eeb \u0111\u00f3 t\u1ed1i \u01b0u h\u00f3a ngu\u1ed3n l\u1ef1c v\u00e0 t\u0103ng c\u01b0\u1eddng s\u1ee9c c\u1ea1nh tranh cho th\u01b0\u01a1ng hi\u1ec7u. <\/p>\n\n\n\n<p>Ng\u01b0\u1ee3c l\u1ea1i n\u1ebfu doanh nghi\u1ec7p ch\u1ee7 quan khi nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch qua loa, kh\u00f4ng hi\u1ec3u r\u00f5 th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau tr\u01b0\u1edbc khi tri\u1ec3n khai chi\u1ebfn d\u1ecbch th\u00ec t\u1ef7 l\u1ec7 th\u1ea5t b\u1ea1i l\u00e0 r\u1ea5t l\u1edbn.<\/p>\n\n\n\n<p>\u0110\u1ecdc th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/nghien-cuu-thuong-hieu\/\"><strong>Nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? 5 B\u01b0\u1edbc nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. M\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p>B\u1eb1ng c\u00e1ch hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh so v\u1edbi \u0111\u1ed1i th\u1ee7 v\u00e0 n\u1eafm b\u1eaft c\u00e1c xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh th\u00f4ng minh h\u01a1n, t\u1eeb \u0111\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/03-5.png\" alt=\"\" class=\"wp-image-52290\" style=\"width:840px;height:auto\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/03-5.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/03-5-300x157.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/03-5-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u gi\u00fap t\u1ea1o c\u01a1 s\u1edf v\u1eefng ch\u1eafc, \u0111\u1ea3m b\u1ea3o s\u1ef1 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.1 Nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 chi\u1ebfn th\u1eafng trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n<p>M\u1ed9t trong nh\u1eefng m\u1ee5c ti\u00eau quan tr\u1ecdng nh\u1ea5t c\u1ee7a nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u l\u00e0 x\u00e2y d\u1ef1ng v\u00e0 c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng. Vi\u1ec7c nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u k\u1ef9 l\u01b0\u1ee1ng gi\u00fap c\u00e1c doanh nghi\u1ec7p hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 c\u1ea7n, mong \u0111\u1ee3i v\u00e0 c\u1ea3m nh\u1eadn v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. <\/p>\n\n\n\n<p>Qua \u0111\u00f3, c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 tinh ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p marketing \u0111\u1ec3 ch\u1ea1m \u0111\u1ebfn c\u1ea3m x\u00fac v\u00e0 nhu c\u1ea7u c\u1ee5 th\u1ec3 c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 t\u1ea1o ra m\u1ed9t \u1ea5n t\u01b0\u1ee3ng s\u00e2u s\u1eafc v\u00e0 l\u00e2u d\u00e0i. <\/p>\n\n\n\n<p>Chi\u1ebfn th\u1eafng trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 l\u00e0m h\u00e0i l\u00f2ng h\u1ecd m\u1ed9t l\u1ea7n m\u00e0 c\u00f2n ph\u1ea3i khi\u1ebfn h\u1ecd nh\u1edb \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch t\u00edch c\u1ef1c v\u00e0 b\u1ec1n v\u1eefng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.2 Nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng<\/h3>\n\n\n\n<p>Th\u1ecb tr\u01b0\u1eddng lu\u00f4n bi\u1ebfn \u0111\u1ed9ng v\u1edbi c\u00e1c xu h\u01b0\u1edbng m\u1edbi v\u00e0 s\u1ef1 thay \u0111\u1ed5i c\u1ee7a nhu c\u1ea7u kh\u00e1ch h\u00e0ng. Nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u gi\u00fap doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 hi\u1ec3u \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed hi\u1ec7n t\u1ea1i c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u00e0 c\u00f2n nh\u1eadn di\u1ec7n \u0111\u01b0\u1ee3c c\u00e1c c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c m\u1edbi.<\/p>\n\n\n\n<p>Th\u00f4ng qua nghi\u00ean c\u1ee9u, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ec3 ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi \u0111i\u1ec1u ki\u1ec7n th\u1ef1c t\u1ebf c\u1ee7a th\u1ecb tr\u01b0\u1eddng. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi ho\u1eb7c c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3 c\u0169ng nh\u01b0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.3 Nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5<\/h3>\n\n\n\n<p>C\u00e1c th\u00f4ng tin thu th\u1eadp \u0111\u01b0\u1ee3c t\u1eeb nghi\u00ean c\u1ee9u gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m hi\u1ec7n t\u1ea1i c\u0169ng nh\u01b0 \u0111\u1ed1i th\u1ee7, t\u1eeb \u0111\u00f3 ph\u00e1t tri\u1ec3n c\u00e1c gi\u1ea3i ph\u00e1p m\u1edbi m\u1ebb v\u00e0 s\u00e1ng t\u1ea1o h\u01a1n, h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c \u0111\u00e1p \u1ee9ng m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t c\u00e1c nhu c\u1ea7u ch\u01b0a \u0111\u01b0\u1ee3c th\u1ecfa m\u00e3n. <\/p>\n\n\n\n<p>B\u1eb1ng c\u00e1ch n\u00e0y, nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 \u0111\u1eafc l\u1ef1c trong qu\u00e1 tr\u00ecnh \u0111\u1ed5i m\u1edbi v\u00e0 c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m, l\u00e0m n\u1ec1n t\u1ea3ng cho s\u1ef1 ph\u00e1t tri\u1ec3n l\u00e2u d\u00e0i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 gi\u1edbi h\u1ea1n \u1edf vi\u1ec7c thu th\u1eadp th\u00f4ng tin m\u00e0 c\u00f2n bao g\u1ed3m vi\u1ec7c \u00e1p d\u1ee5ng nh\u1eefng th\u00f4ng tin \u0111\u00f3 v\u00e0o vi\u1ec7c ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c, t\u1eeb \u0111\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 t\u0103ng tr\u01b0\u1edfng cho doanh nghi\u1ec7p. <\/p>\n\n\n\n<p>Khi n\u1eafm v\u1eefng c\u00e1c nguy\u00ean t\u1eafc v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u, Brand Manager s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c c\u01a1 s\u1edf v\u1eefng ch\u1eafc \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh th\u00f4ng minh, \u0111\u1ea3m b\u1ea3o s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng cho th\u01b0\u01a1ng hi\u1ec7u trong d\u00e0i h\u1ea1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Nh\u1eefng l\u01b0u \u00fd khi th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">3.1 Nghi\u00ean c\u1ee9u v\u00e0 \u0111\u00e1nh gi\u00e1 l\u1ea1i c\u00e1c y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p<\/h3>\n\n\n\n<p>Nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh c\u1ea7n thi\u1ebft \u0111\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c v\u1ecb th\u1ebf hi\u1ec7n t\u1ea1i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u so v\u1edbi \u0111\u1ed1i th\u1ee7 v\u00e0 nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u1ec3 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y, c\u00e1c doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau nghi\u00ean c\u1ee9u, hi\u1ec3u r\u00f5 y\u1ebfu t\u1ed1 c\u1ea7n kh\u00e1m ph\u00e1 v\u00e0 \u00e1p d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hi\u1ec3u m\u1ee5c ti\u00eau:<\/strong> X\u00e1c \u0111\u1ecbnh m\u1ee5c \u0111\u00edch ch\u00ednh c\u1ee7a nghi\u00ean c\u1ee9u, v\u00ed d\u1ee5 nh\u01b0 c\u1ea3i thi\u1ec7n nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, t\u0103ng c\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, ho\u1eb7c \u0111\u00e1nh gi\u00e1 l\u1ea1i v\u1ecb tr\u00ed th\u1ecb tr\u01b0\u1eddng.<\/li>\n\n\n\n<li><strong>Hi\u1ec3u c\u1ea7n nghi\u00ean c\u1ee9u \u0111i\u1ec1u g\u00ec:<\/strong> T\u1eadp trung v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 logo, kh\u1ea9u hi\u1ec7u, gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, v\u00e0 c\u00e1ch th\u1ee9c giao ti\u1ebfp c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li><strong>Hi\u1ec3u ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u:<\/strong> L\u1ef1a ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u, t\u1eeb \u0111\u1ecbnh t\u00ednh nh\u01b0 nh\u00f3m tr\u1ecdng t\u00e2m, ph\u1ecfng v\u1ea5n s\u00e2u, \u0111\u1ebfn \u0111\u1ecbnh l\u01b0\u1ee3ng nh\u01b0 kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3.2 Nghi\u00ean c\u1ee9u l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u x\u00e2y d\u1ef1ng ph\u00f9 h\u1ee3p v\u1edbi k\u1ef3 v\u1ecdng c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/h3>\n\n\n\n<p>M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh l\u00e0 th\u01b0\u01a1ng hi\u1ec7u hi\u1ec3u v\u00e0 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Ph\u1ea7n nghi\u00ean c\u1ee9u n\u00e0y t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e1c \u0111\u1ecbnh v\u00e0 hi\u1ec3u s\u00e2u s\u1eafc k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1eeb \u0111\u00f3 \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hi\u1ec3u m\u1ee5c ti\u00eau:<\/strong> X\u00e1c \u0111\u1ecbnh c\u00e1ch th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 g\u1eb7p g\u1ee1 ho\u1eb7c v\u01b0\u1ee3t qua k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li><strong>Hi\u1ec3u c\u1ea7n nghi\u00ean c\u1ee9u \u0111i\u1ec1u g\u00ec:<\/strong> Kh\u00e1m ph\u00e1 nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 hi\u1ec7n t\u1ea1i mong mu\u1ed1n t\u1eeb th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n\n\n\n<li><strong>Hi\u1ec3u ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u:<\/strong> S\u1eed d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin v\u1ec1 mong mu\u1ed1n v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, bao g\u1ed3m c\u1ea3 kh\u1ea3o s\u00e1t v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u th\u1ecb tr\u01b0\u1eddng.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3.3 Nghi\u00ean c\u1ee9u l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u x\u00e2y d\u1ef1ng chi\u1ebfn th\u1eafng \u0111\u1ed1i th\u1ee7<\/h3>\n\n\n\n<p>Cu\u1ed1i c\u00f9ng, nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 n\u1ed5i b\u1eadt v\u00e0 chi\u1ebfn th\u1eafng tr\u01b0\u1edbc c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong qu\u00e1 tr\u00ecnh n\u00e0y.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hi\u1ec3u m\u1ee5c ti\u00eau:<\/strong> X\u00e1c \u0111\u1ecbnh nh\u1eefng \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh cho th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n\n\n\n<li><strong>Hi\u1ec3u c\u1ea7n nghi\u00ean c\u1ee9u \u0111i\u1ec1u g\u00ec:<\/strong> Nghi\u00ean c\u1ee9u v\u1ec1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c, s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 chi\u1ebfn d\u1ecbch marketing c\u1ee7a \u0111\u1ed1i th\u1ee7.<\/li>\n\n\n\n<li><strong>Hi\u1ec3u ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u:<\/strong> \u00c1p d\u1ee5ng ph\u00e2n t\u00edch SWOT (\u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu, c\u01a1 h\u1ed9i, v\u00e0 th\u00e1ch th\u1ee9c) v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 kh\u00e1c \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3.<\/li>\n<\/ul>\n\n\n\n<p>Nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u gi\u00fap Brand Manager hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 nh\u1ea5t l\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh, t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng v\u00e0 y\u00eau m\u1ebfn t\u1eeb kh\u00e1ch h\u00e0ng, qua \u0111\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<p>T\u00ecm hi\u1ec3u th\u00eam: <a href=\"https:\/\/drive.google.com\/file\/d\/1CKaWN_rEnmNyazs__UIhfoDzBh7xe2lm\/view?usp=drive_link\" target=\"_blank\" rel=\"noopener\"><strong>Brand Audit Checklist<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Nh\u1eefng l\u1ea7m t\u01b0\u1edfng v\u1ec1 nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p>Trong qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u, kh\u00f4ng \u00edt Brand Manager m\u1eafc ph\u1ea3i nh\u1eefng quan ni\u1ec7m sai l\u1ea7m c\u00f3 th\u1ec3 g\u00e2y c\u1ea3n tr\u1edf s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u1ea7m t\u01b0\u1edfng ph\u1ed5 bi\u1ebfn trong nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/04-5.png\" alt=\"\" class=\"wp-image-52291\" style=\"width:840px;height:auto\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/04-5.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/04-5-300x157.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/04-5-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>\u0110\u00e2u l\u00e0 4 l\u1ea7m t\u01b0\u1edfng ph\u1ed5 bi\u1ebfn v\u1ec1 nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u?<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.1 Nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 d\u00e0nh cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn<\/h3>\n\n\n\n<p>Nhi\u1ec1u ng\u01b0\u1eddi cho r\u1eb1ng ch\u1ec9 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u l\u1edbn, c\u00f3 ngu\u1ed3n l\u1ef1c d\u1ed3i d\u00e0o m\u1edbi c\u1ea7n \u0111\u1ebfn nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>S\u1ef1 th\u1eadt r\u1eb1ng, d\u00f9 b\u1ea1n \u0111ang qu\u1ea3n l\u00fd m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u l\u1edbn hay m\u1edbi ch\u1ec9 l\u00e0 m\u1ed9t doanh nghi\u1ec7p nh\u1ecf, nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n l\u00e0 b\u01b0\u1edbc \u0111\u00e0u ti\u00ean, kh\u00f4ng th\u1ec3 thi\u1ebfu. N\u00f3 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n hi\u1ec7u qu\u1ea3. <\/p>\n\n\n\n<p>H\u00e3y b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed ho\u1eb7c chi ph\u00ed th\u1ea5p \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u v\u1ec1 th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng, ph\u1ee5c v\u1ee5 cho qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.2 Nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u qu\u00e1 t\u1ed1n k\u00e9m v\u00e0 ph\u1ee9c t\u1ea1p<\/h3>\n\n\n\n<p>M\u1ed9t s\u1ed1 doanh nghi\u1ec7p hay th\u1eadm ch\u00ed c\u00e1c Brand Manager ng\u1ea7n ng\u1ea1i th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u v\u00ec cho r\u1eb1ng n\u00f3 \u0111\u00f2i h\u1ecfi nhi\u1ec1u chi ph\u00ed v\u00e0 th\u1eddi gian c\u0169ng nh\u01b0 k\u1ef9 thu\u1eadt ph\u1ee9c t\u1ea1p, t\u1ed1n ngu\u1ed3n l\u1ef1c.<\/p>\n\n\n\n<p>M\u1eb7c d\u00f9 m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u \u0111\u00f2i h\u1ecfi ngu\u1ed3n l\u1ef1c \u0111\u00e1ng k\u1ec3, nh\u01b0ng c\u0169ng c\u00f3 nhi\u1ec1u c\u00e1ch ti\u1ebft ki\u1ec7m v\u00e0 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 th\u1ecb tr\u01b0\u1eddng. <\/p>\n\n\n\n<p>V\u00ed d\u1ee5, b\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng c\u00e1c kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn, ph\u00e2n t\u00edch d\u1eef li\u1ec7u tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i ho\u1eb7c th\u1eadm ch\u00ed \u0111\u01a1n gi\u1ea3n l\u00e0 tr\u00f2 chuy\u1ec7n, t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh th\u01b0\u1eddng xuy\u00ean.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.3 K\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u lu\u00f4n ch\u00ednh x\u00e1c 100%<\/h3>\n\n\n\n<p>C\u00f3 nhi\u1ec1u ng\u01b0\u1eddi l\u00e0m th\u01b0\u01a1ng hi\u1ec7u tin r\u1eb1ng k\u1ebft qu\u1ea3 t\u1eeb nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u s\u1ebd lu\u00f4n ch\u00ednh x\u00e1c 100% v\u00e0 c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng tr\u1ef1c ti\u1ebfp v\u00e0o chi\u1ebfn l\u01b0\u1ee3c kinh doanh m\u00e0 kh\u00f4ng c\u1ea7n c\u00e2n nh\u1eafc th\u00eam.<\/p>\n\n\n\n<p>\u0110\u00fang l\u00e0 nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u cung c\u1ea5p th\u00f4ng tin qu\u00fd gi\u00e1, nh\u01b0ng n\u00f3 ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea7n trong qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh. D\u1eef li\u1ec7u nghi\u00ean c\u1ee9u c\u1ea7n \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1 trong b\u1ed1i c\u1ea3nh c\u1ee5 th\u1ec3 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. \u0110\u1eebng qu\u00e1 ph\u1ee5 thu\u1ed9c v\u00e0o n\u00f3 m\u00e0 b\u1ecf qua tr\u1ef1c gi\u00e1c kinh doanh v\u00e0 s\u1ef1 s\u00e1ng t\u1ea1o c\u1ea7n thi\u1ebft.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.4 Nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 c\u1ea7n th\u1ef1c hi\u1ec7n m\u1ed9t l\u1ea7n duy nh\u1ea5t<\/h3>\n\n\n\n<p>M\u1ed9t s\u1ed1 Brand Manager ngh\u0129 r\u1eb1ng nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 c\u1ea7n th\u1ef1c hi\u1ec7n m\u1ed9t l\u1ea7n l\u00e0 \u0111\u1ee7, sau \u0111\u00f3 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u00f3 m\u00e3i m\u00e3i.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng v\u00e0 h\u00e0nh vi kh\u00e1ch h\u00e0ng kh\u00f4ng ng\u1eebng thay \u0111\u1ed5i. Do \u0111\u00f3, nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh li\u00ean t\u1ee5c v\u00e0 th\u01b0\u1eddng xuy\u00ean. <\/p>\n\n\n\n<p>H\u00e3y xem x\u00e9t vi\u1ec7c c\u1eadp nh\u1eadt d\u1eef li\u1ec7u v\u00e0 th\u00f4ng tin th\u1ecb tr\u01b0\u1eddng \u0111\u1ecbnh k\u1ef3 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n lu\u00f4n ph\u1ea3n \u00e1nh \u0111\u00fang th\u1ef1c t\u1ebf v\u00e0 xu h\u01b0\u1edbng m\u1edbi nh\u1ea5t.<\/p>\n\n\n\n<p>Nh\u1eadn th\u1ee9c \u0111\u00fang \u0111\u1eafn v\u1ec1 nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1ch kh\u1eafc ph\u1ee5c nh\u1eefng l\u1ea7m t\u01b0\u1edfng tr\u00ean s\u1ebd gi\u00fap c\u00e1c Brand Manager ti\u1ebfp c\u1eadn v\u00e0 \u00e1p d\u1ee5ng nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n, t\u1eeb \u0111\u00f3 n\u00e2ng cao s\u1ee9c m\u1ea1nh c\u1ea1nh tranh v\u00e0 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ftoc-heading-24\">5. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u?&nbsp;<\/h2>\n\n\n\n<p>Doanh nghi\u1ec7p c\u00f3 kh\u1ea3 n\u0103ng t\u1ef1 th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch \u0111\u1ed9c l\u1eadp do doanh nghi\u1ec7p c\u00f3 s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 s\u1ee9c m\u1ea1nh n\u1ed9i t\u1ea1i, m\u1ee5c ti\u00eau v\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh \u1edf t\u1eebng giai \u0111o\u1ea1n. <\/p>\n\n\n\n<p>Tuy nhi\u00ean, vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi m\u1ed9t Agency chuy\u00ean nghi\u1ec7p c\u00f3 th\u1ec3 t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng c\u1ee7a doanh nghi\u1ec7p, th\u00fac \u0111\u1ea9y t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n v\u00e0 m\u1edf r\u1ed9ng c\u01a1 h\u1ed9i cho doanh nghi\u1ec7p.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">T\u1ed5ng k\u1ebft<\/h2>\n\n\n\n<p>Khi th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u, m\u1ed9t Brand Manager c\u1ea7n l\u01b0u \u00fd l\u00e0 nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh c\u1ed1 \u0111\u1ecbnh hay m\u1ed9t l\u1ea7n th\u1ef1c hi\u1ec7n l\u00e0 xong. Thay v\u00e0o \u0111\u00f3, \u0111\u00e2y l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh li\u00ean t\u1ee5c, \u0111\u00f2i h\u1ecfi s\u1ef1 c\u1eadp nh\u1eadt v\u00e0 \u0111i\u1ec1u ch\u1ec9nh kh\u00f4ng ng\u1eebng \u0111\u1ec3 ph\u1ea3n \u00e1nh \u0111\u00fang nh\u1eefng thay \u0111\u1ed5i trong th\u1ecb tr\u01b0\u1eddng v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng. <\/p>\n\n\n\n<p>S\u1ef1 ch\u1ee7 \u0111\u1ed9ng trong vi\u1ec7c \u0111\u00e1nh gi\u00e1 v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean d\u1eef li\u1ec7u nghi\u00ean c\u1ee9u m\u1edbi nh\u1ea5t s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u duy tr\u00ec s\u1ef1 c\u1ea1nh tranh, x\u00e1c \u0111\u1ecbnh \u0111\u00fang h\u01b0\u1edbng \u0111i v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u01a1 h\u1ed9i th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<p>Nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1ec3 hi\u1ec3u bi\u1ebft th\u1ecb tr\u01b0\u1eddng m\u00e0 c\u00f2n l\u00e0 b\u01b0\u1edbc \u0111\u1ec7m v\u1eefng ch\u1eafc gi\u00fap Brand Manager \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c s\u00e1ng su\u1ed1t, d\u1eabn d\u1eaft th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfn xa tr\u00ean h\u00e0nh tr\u00ecnh ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p.<\/p>\n\n\n\n<p class=\"has-text-align-right\">Ngu\u1ed3n:&nbsp;<strong><a href=\"https:\/\/www.saokim.com.vn\/en\/\">Sao Kim Branding<\/a><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-right\">Chuy\u00ean gia x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nghi\u00ean c\u1ee9u th\u01b0\u01a1ng hi\u1ec7u l\u00e0 y\u1ebfu t\u1ed1 ti\u00ean quy\u1ebft trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u, ki\u1ebfn t\u1ea1o s\u1ef1 b\u1ec1n v\u1eefng cho doanh nghi\u1ec7p.<\/p>\n","protected":false},"author":37,"featured_media":51828,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[290,195],"tags":[],"class_list":["post-49047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-manager","category-cam-nang"],"acf":[],"views":146,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/49047","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=49047"}],"version-history":[{"count":7,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/49047\/revisions"}],"predecessor-version":[{"id":52292,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/49047\/revisions\/52292"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/51828"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=49047"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=49047"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=49047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}