{"id":49159,"date":"2024-05-27T10:00:11","date_gmt":"2024-05-27T03:00:11","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=49159"},"modified":"2024-06-11T11:09:39","modified_gmt":"2024-06-11T04:09:39","slug":"kien-thuc-marketing-can-ban","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/kien-thuc-marketing-can-ban\/","title":{"rendered":"Ki\u1ebfn th\u1ee9c Marketing c\u0103n b\u1ea3n d\u00e0nh cho Brand Manager"},"content":{"rendered":"\n<p>V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a c\u00f4ng ngh\u1ec7 v\u00e0 thay \u0111\u1ed5i li\u00ean t\u1ee5c c\u1ee7a th\u1ecb tr\u01b0\u1eddng, vi\u1ec7c n\u1eafm v\u1eefng ki\u1ebfn th\u1ee9c v\u1ec1 Marketing c\u0103n b\u1ea3n l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng \u0111\u1ed1i v\u1edbi m\u1ed9t Brand Manager. <\/p>\n\n\n\n<p>C\u00f9ng v\u1edbi \u0111\u00f3, vi\u1ec7c \u1ee9ng d\u1ee5ng hi\u1ec7u qu\u1ea3 c\u00e1c c\u00f4ng c\u1ee5 Marketing kh\u00f4ng ch\u1ec9 gi\u00fap b\u1ea1n ph\u00e2n t\u00edch, \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng m\u00e0 c\u00f2n m\u1edf ra c\u01a1 h\u1ed9i \u0111\u1ec3 nh\u1eadn di\u1ec7n r\u00f5 \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u00ecm ra h\u01b0\u1edbng \u0111i m\u1edbi gi\u00fap t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c Marketing. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-can-ban-1.png\" alt=\"\" class=\"wp-image-51225\" style=\"width:840px;height:auto\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-can-ban-1.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-can-ban-1-300x157.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-can-ban-1-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Brand Manager c\u1ea7n n\u1eafm v\u1eefng nh\u1eefng ki\u1ebfn th\u1ee9c Marketing c\u0103n b\u1ea3n \u0111\u1ec3 qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng<\/em><\/p>\n\n\n\n<p>Tr\u00ean h\u00e0nh tr\u00ecnh n\u1eafm b\u1eaft c\u00e1c ki\u1ebfn th\u1ee9c Marketing c\u0103n b\u1ea3n, vi\u1ec7c \u0111\u1ea7u ti\u00ean m\u1ed9t Marketing Manager c\u1ea7n hi\u1ec3u r\u00f5 l\u00e0 kh\u00e1i ni\u1ec7m Marketing l\u00e0 g\u00ec?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Marketing l\u00e0 g\u00ec?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1.1 Theo Philip Kotler<\/h3>\n\n\n\n<p>Theo Philip Kotler &#8211; Cha \u0111\u1ebb ng\u00e0nh Marketing hi\u1ec7n \u0111\u1ea1i \u0111\u00e3 \u0111\u1ecbnh ngh\u0129a v\u1ec1 Marketing nh\u01b0 sau: <em>\u201cMarketing&nbsp;l\u00e0 ngh\u1ec7 thu\u1eadt t\u1ea1o ra gi\u00e1 tr\u1ecb, truy\u1ec1n th\u00f4ng v\u00e0 ph\u00e2n ph\u1ed1i nh\u1eefng gi\u00e1 tr\u1ecb \u0111\u00f3 nh\u1eb1m th\u1ecfa m\u00e3n v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u1ec3 \u0111em l\u1ea1i l\u1ee3i nhu\u1eadn t\u1ed1i \u01b0u c\u1ee7a doanh nghi\u1ec7p.&#8221;<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1.2 Theo hi\u1ec7p h\u1ed9i Marketing<\/h3>\n\n\n\n<p>Theo hi\u1ec7p h\u1ed9i Marketing&nbsp;Hoa K\u1ef3 (AMA), 2005 \u0111\u00e3 \u0111\u1ecbnh ngh\u0129a: <em>\u201cMarketing&nbsp;l\u00e0 ch\u1ee9c n\u0103ng qu\u1ea3n tr\u1ecb c\u1ee7a doanh nghi\u1ec7p. L\u00e0 qu\u00e1 tr\u00ecnh t\u1ea1o ra, truy\u1ec1n th\u00f4ng v\u00e0 ph\u00e2n ph\u1ed1i gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng. N\u00f3 l\u00e0 qu\u00e1 tr\u00ecnh qu\u1ea3n tr\u1ecb quan h\u1ec7 kh\u00e1ch h\u00e0ng&nbsp;theo&nbsp;c\u00e1ch \u0111\u1ea3m b\u1ea3o l\u1ee3i \u00edch cho doanh nghi\u1ec7p v\u00e0 c\u00e1c c\u1ed5 \u0111\u00f4ng.&#8221;<\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-can-ban-01.png\" alt=\"\" class=\"wp-image-51657\" style=\"width:840px;height:auto\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-can-ban-01.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-can-ban-01-300x157.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-can-ban-01-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>\u0110\u1ecbnh ngh\u0129a v\u1ec1 marketing <\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Marketing c\u0103n b\u1ea3n l\u00e0 g\u00ec?<\/h2>\n\n\n\n<p>Theo Philip Kotler: <em>\u201cMarketing c\u0103n b\u1ea3n l\u00e0 m\u1ed9t d\u1ea1ng ho\u1ea1t \u0111\u1ed9ng c\u1ee7a con ng\u01b0\u1eddi nh\u1eb1m th\u1ecfa m\u00e3n nh\u1eefng nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a h\u1ecd th\u00f4ng qua trao \u0111\u1ed5i.\u201d <\/em><\/p>\n\n\n\n<p><strong>Marketing c\u0103n b\u1ea3n<\/strong>&nbsp;l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh qu\u1ea3n l\u00fd mang t\u00ednh x\u00e3 h\u1ed9i, nh\u1edd n\u00f3 m\u00e0 c\u00e1c c\u00e1 nh\u00e2n v\u00e0 c\u00e1c nh\u00f3m ng\u01b0\u1eddi kh\u00e1c nhau nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1i m\u00e0 h\u1ecd c\u1ea7n v\u00e0 mong mu\u1ed1n th\u00f4ng qua vi\u1ec7c t\u1ea1o ra, cung c\u1ea5p v\u00e0 trao \u0111\u1ed5i c\u00e1c gi\u00e1 tr\u1ecb v\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c.<\/p>\n\n\n\n<p>Hay n\u00f3i m\u1ed9t c\u00e1ch d\u1ec5 hi\u1ec3u, <strong>Marketing<\/strong> <strong>c\u0103n b\u1ea3n<\/strong> l\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec b\u1ea1n l\u00e0m \u0111\u1ec3 thu h\u00fat, gi\u1eef ch\u00e2n v\u00e0 khi\u1ebfn kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. N\u00f3i m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, Marketing l\u00e0 c\u00e2u chuy\u1ec7n b\u1ea1n k\u1ec3 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh v\u00e0 c\u00e1ch b\u1ea1n k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Marketing c\u0103n b\u1ea3n bao g\u1ed3m nh\u1eefng g\u00ec?<\/h2>\n\n\n\n<p>Marketing c\u0103n b\u1ea3n bao g\u1ed3m m\u1ed9t lo\u1ea1t c\u00e1c nguy\u00ean t\u1eafc, chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ho\u1ea1t \u0111\u1ed9ng nh\u1eb1m m\u1ee5c ti\u00eau x\u00e1c \u0111\u1ecbnh, ti\u1ebfp c\u1eadn, thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng th\u00f4ng qua vi\u1ec7c t\u1ea1o ra, ph\u00e2n ph\u1ed1i v\u00e0 trao \u0111\u1ed5i gi\u00e1 tr\u1ecb. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng kh\u00eda c\u1ea1nh c\u01a1 b\u1ea3n v\u00e0 quan tr\u1ecdng c\u1ee7a Marketing:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hi\u1ec3u bi\u1ebft th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng:<\/strong> Nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 hi\u1ec3u r\u00f5 v\u1ec1 nhu c\u1ea7u, mong mu\u1ed1n v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li><strong>STP (Segmenting &#8211; Targeting &#8211; Positioning)<\/strong>: Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng &#8211; L\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau &#8211; \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n\n\n\n<li><strong>Marketing Mix 4P (Product &#8211; Price &#8211; Place &#8211; Promotion):<\/strong> Chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m &#8211; Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 &#8211; Chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i &#8211; Chi\u1ebfn l\u01b0\u1ee3c x\u00fac ti\u1ebfn v\u00e0 truy\u1ec1n th\u00f4ng.<\/li>\n\n\n\n<li><strong>Ph\u00e2n t\u00edch v\u00e0 \u0111o l\u01b0\u1eddng<\/strong>: S\u1eed d\u1ee5ng d\u1eef li\u1ec7u v\u00e0 ph\u00e2n t\u00edch \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing v\u00e0 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c khi c\u1ea7n thi\u1ebft.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">4. T\u1ea1i sao Marketing c\u0103n b\u1ea3n quan tr\u1ecdng v\u1edbi Brand Manager?<\/h2>\n\n\n\n<p>Marketing c\u0103n b\u1ea3n \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng v\u1edbi m\u1ed9t Brand Manager b\u1edfi n\u00f3 cung c\u1ea5p ki\u1ebfn th\u1ee9c v\u00e0 c\u00f4ng c\u1ee5 thi\u1ebft y\u1ebfu \u0111\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng. <\/p>\n\n\n\n<p>Th\u00f4ng qua vi\u1ec7c hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 kh\u00e1ch h\u00e0ng, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u1eefng m\u1ea1nh v\u00e0 ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng, Brand Manager c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 n\u1ed5i b\u1eadt so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-can-ban-02-1.png\" alt=\"\" class=\"wp-image-51660\" style=\"width:840px;height:auto\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-can-ban-02-1.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-can-ban-02-1-300x157.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-can-ban-02-1-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Marketing c\u0103n b\u1ea3n cung c\u1ea5p ki\u1ebfn th\u1ee9c thi\u1ebft y\u1ebfu \u0111\u1ec3 Brand Manager x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u <\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.1 Hi\u1ec3u bi\u1ebft kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n<p>Marketing c\u0103n b\u1ea3n cung c\u1ea5p ki\u1ebfn th\u1ee9c v\u00e0 c\u00f4ng c\u1ee5 \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u00e0nh vi, nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng, gi\u00fap Brand Manager x\u00e1c \u0111\u1ecbnh nhu c\u1ea7u kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c,  ph\u00e1t tri\u1ec3n v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 sao cho ph\u00f9 h\u1ee3p v\u1edbi y\u00eau c\u1ea7u th\u1ecb tr\u01b0\u1eddng, t\u0103ng gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>Vi\u1ec7c th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng gi\u00fap Brand Manager x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing t\u1eadp trung v\u00e0o vi\u1ec7c mang l\u1ea1i tr\u1ea3i nghi\u1ec7m t\u1ed1t nh\u1ea5t cho kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 t\u0103ng c\u01b0\u1eddng s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.2 X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>C\u00e1c nguy\u00ean t\u1eafc marketing gi\u00fap Brand Manager ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, t\u1eeb vi\u1ec7c t\u1ea1o ra h\u00ecnh \u1ea3nh, gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i \u0111\u1ebfn th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ea3m b\u1ea3o r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u g\u1eafn k\u1ebft m\u1ea1nh m\u1ebd v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 n\u1ed5i b\u1eadt so v\u1edbi \u0111\u1ed1i th\u1ee7.<\/p>\n\n\n\n<p>Brand Manager c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c nguy\u00ean t\u1eafc marketing \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u thu h\u00fat, s\u00fac t\u00edch v\u00e0 truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, gi\u00fap kh\u00e1ch h\u00e0ng hi\u1ec3u r\u00f5 v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 tin t\u01b0\u1edfng v\u00e0o th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.3 Ph\u00e2n t\u00edch v\u00e0 c\u1ea3i thi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng<\/h3>\n\n\n\n<p>Marketing c\u0103n b\u1ea3n mang l\u1ea1i c\u00f4ng c\u1ee5 \u0111\u1ec3 \u0111o l\u01b0\u1eddng v\u00e0 ph\u00e2n t\u00edch hi\u1ec7u su\u1ea5t th\u01b0\u01a1ng hi\u1ec7u v\u00e0 chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng, gi\u00fap Brand Manager hi\u1ec3u \u0111\u01b0\u1ee3c \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu, c\u01a1 h\u1ed9i, th\u00e1ch th\u1ee9c \u0111\u1ec3 c\u1ea3i thi\u1ec7n v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n\n\n\n<p>Vi\u1ec7c ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch gi\u00fap Brand Manager x\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a chi\u1ebfn d\u1ecbch, t\u1eeb \u0111\u00f3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<p>N\u1eafm v\u1eefng ki\u1ebfn th\u1ee9c marketing c\u0103n b\u1ea3n s\u1ebd gi\u00fap Brand Manager x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3, truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch th\u00e0nh c\u00f4ng v\u00e0 t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng c\u1ea1nh tranh cho th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<p>T\u00ecm hi\u1ec3u th\u00eam: <a href=\"https:\/\/docs.google.com\/presentation\/d\/1nooK1iT-EXvmrKa4kNxgy-27fPo0cpYXUcNf4o6waRk\/edit#slide=id.g1a502f3f38b_0_10\" target=\"_blank\" rel=\"noopener\"><strong>M\u1eabu k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Vai tr\u00f2 c\u1ee7a Marketing c\u0103n b\u1ea3n <\/h2>\n\n\n\n<p>Marketing \u0111\u00f3ng vai tr\u00f2 n\u1ec1n t\u1ea3ng trong s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn m\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a ho\u1ea1t \u0111\u1ed9ng kinh doanh, t\u1eeb vi\u1ec7c th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng \u0111\u1ebfn x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, th\u00fac \u0111\u1ea9y doanh thu v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/p>\n\n\n\n<p>Marketing c\u0103n b\u1ea3n cung c\u1ea5p cho doanh nghi\u1ec7p nh\u1eefng ki\u1ebfn th\u1ee9c v\u00e0 c\u00f4ng c\u1ee5 thi\u1ebft y\u1ebfu \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c ch\u1ee9c n\u0103ng quan tr\u1ecdng n\u00e0y m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-can-ban-03.png\" alt=\"\" class=\"wp-image-51661\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-can-ban-03.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-can-ban-03-300x157.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-can-ban-03-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Nh\u1eefng \u0111i\u1ec3m nh\u1ea5n v\u1ec1 vai tr\u00f2 quan tr\u1ecdng v\u00e0 to\u00e0n di\u1ec7n c\u1ee7a Marketing c\u0103n b\u1ea3n \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5.1 Marketing gi\u00fap doanh nghi\u1ec7p hi\u1ec3u bi\u1ebft kh\u00e1ch h\u00e0ng s\u00e2u s\u1eafc<\/h3>\n\n\n\n<p>Trong th\u1ebf gi\u1edbi Marketing hi\u1ec7n \u0111\u1ea1i, vi\u1ec7c n\u1eafm b\u1eaft r\u00f5 v\u1ec1 mong mu\u1ed1n v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng h\u00e0ng \u0111\u1ea7u. C\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb c\u00e1c k\u00eanh nh\u01b0 m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng v\u00e0 ph\u1ee5c v\u1ee5 h\u1ecd m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t.<\/p>\n\n\n\n<p>D\u1ef1a tr\u00ean d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m mua s\u1eafm cho t\u1eebng kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 n\u00e2ng cao s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5.2 Marketing gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd<\/h3>\n\n\n\n<p>Marketing gi\u00fap t\u1ea1o l\u1eadp v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u, gi\u00fap doanh nghi\u1ec7p t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u0169ng nh\u01b0 x\u00e2y d\u1ef1ng l\u00f2ng tin v\u1edbi kh\u00e1ch h\u00e0ng. Qua \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<p>Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 marketing nh\u01b0 slogan, tagline, n\u1ed9i dung s\u00e1ng t\u1ea1o,&#8230; \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 t\u1ea1o d\u1ef1ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5.3 Marketing gi\u00fap doanh nghi\u1ec7p truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m<\/h3>\n\n\n\n<p>Marketing \u0111\u00f3ng vai tr\u00f2 c\u1ea7u n\u1ed1i gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch truy\u1ec1n t\u1ea3i th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 t\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. C\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng \u0111a d\u1ea1ng t\u1eeb qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng \u0111\u1ebfn qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, SEO v\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i gi\u00fap t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed v\u00e0 t\u0103ng hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5.4 Marketing gi\u00fap doanh nghi\u1ec7p gia t\u0103ng doanh thu<\/h3>\n\n\n\n<p>Ch\u1ee9c n\u0103ng ch\u00ednh c\u1ee7a Marketing l\u00e0 th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng qua vi\u1ec7c m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn v\u00e0 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m. M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Marketing hi\u1ec7u qu\u1ea3 s\u1ebd \u0111em l\u1ea1i doanh thu cao v\u00e0 t\u0103ng l\u1ee3i nhu\u1eadn cho doanh nghi\u1ec7p.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5.5 Marketing gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n<p>Marketing kh\u00f4ng ch\u1ec9 l\u00e0 v\u1ec1 b\u00e1n h\u00e0ng m\u00e0 c\u00f2n v\u1ec1 vi\u1ec7c t\u1ea1o d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng. Th\u00f4ng qua vi\u1ec7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 hi\u1ec3u bi\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u1ee5c v\u1ee5 h\u1ecd t\u1ed1t h\u01a1n v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 t\u00edch c\u1ef1c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5.6 Marketing gi\u00fap doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p<\/h3>\n\n\n\n<p>Marketing gi\u00fap doanh nghi\u1ec7p duy tr\u00ec s\u1ef1 t\u0103ng tr\u01b0\u1edfng v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng th\u00f4ng qua vi\u1ec7c m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi, \u0111\u1ed3ng th\u1eddi gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5.7 Marketing gi\u00fap doanh nghi\u1ec7p t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/h3>\n\n\n\n<p>S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i gi\u00fap doanh nghi\u1ec7p t\u01b0\u01a1ng t\u00e1c d\u1ec5 d\u00e0ng h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 ti\u1ebfp c\u1eadn nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Qua \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 kh\u01a1i g\u1ee3i nhu c\u1ea7u, m\u1edf ra c\u01a1 h\u1ed9i kinh doanh m\u1edbi.<\/p>\n\n\n\n<p>C\u00f3 th\u1ec3 th\u1ea5y, Marketing c\u0103n b\u1ea3n \u0111\u00f3ng vai tr\u00f2 v\u00f4 c\u00f9ng quan tr\u1ecdng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p trong k\u1ef7 nguy\u00ean s\u1ed1. N\u1eafm v\u1eefng ki\u1ebfn th\u1ee9c marketing c\u0103n b\u1ea3n gi\u00fap doanh nghi\u1ec7p n\u00e2ng cao hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng v\u00e0 t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng c\u1ea1nh tranh t\u1eeb \u0111\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau kinh doanh.<\/p>\n\n\n\n<p>T\u00ecm hi\u1ec3u th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/quan-tri-dieu-hanh\/mau-lap-ke-hoach-marketing\/\"><strong>[New 2024] M\u1eabu k\u1ebf ho\u1ea1ch Marketing chuy\u00ean nghi\u1ec7p cho doanh nghi\u1ec7p<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. C\u00e1c ho\u1ea1t \u0111\u1ed9ng Marketing c\u1ed1t l\u00f5i<\/h2>\n\n\n\n<p>C\u00e1c ho\u1ea1t \u0111\u1ed9ng Marketing c\u1ed1t l\u00f5i \u0111\u00f3ng vai tr\u00f2 n\u1ec1n t\u1ea3ng cho s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a b\u1ea5t k\u1ef3 chi\u1ebfn l\u01b0\u1ee3c Marketing n\u00e0o. Nh\u1eefng ho\u1ea1t \u0111\u1ed9ng n\u00e0y gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 th\u1ecb tr\u01b0\u1eddng, kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Marketing hi\u1ec7u qu\u1ea3 \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng, t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 t\u1ea1o d\u1ef1ng l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-can-ban-05-1.png\" alt=\"\" class=\"wp-image-51665\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-can-ban-05-1.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-can-ban-05-1-300x157.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-can-ban-05-1-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>C\u00e1c ho\u1ea1t \u0111\u1ed9ng Marketing c\u1ed1t l\u00f5i \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6.1 Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/h3>\n\n\n\n<p>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp, ph\u00e2n t\u00edch v\u00e0 gi\u1ea3i th\u00edch d\u1eef li\u1ec7u li\u00ean quan \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau, bao g\u1ed3m th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng. Ho\u1ea1t \u0111\u1ed9ng n\u00e0y gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng, c\u0169ng nh\u01b0 \u0111\u1ecbnh h\u00ecnh s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nh\u1eefng nhu c\u1ea7u \u0111\u00f3 m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6.2 Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng<\/h3>\n\n\n\n<p>Ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng l\u00e0 vi\u1ec7c chia th\u1ecb tr\u01b0\u1eddng th\u00e0nh c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng nh\u1ecf h\u01a1n v\u1edbi nhu c\u1ea7u, mong mu\u1ed1n, s\u1edf th\u00edch ho\u1eb7c h\u00e0nh vi mua s\u1eafm t\u01b0\u01a1ng t\u1ef1. Vi\u1ec7c n\u00e0y gi\u00fap doanh nghi\u1ec7p t\u1eadp trung v\u00e0o m\u1ed9t ph\u00e2n kh\u00fac c\u1ee5 th\u1ec3, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 chi\u1ebfn l\u01b0\u1ee3c Marketing ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng nh\u00f3m m\u1ee5c ti\u00eau.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6.3 L\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau<\/h3>\n\n\n\n<p>Sau khi ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p s\u1ebd ch\u1ecdn ra m\u1ed9t ho\u1eb7c v\u00e0i ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 t\u1eadp trung ngu\u1ed3n l\u1ef1c v\u00e0 n\u1ed7 l\u1ef1c Marketing. L\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau ph\u1ee5 thu\u1ed9c v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1 nh\u01b0 k\u00edch th\u01b0\u1edbc, s\u1ef1 t\u0103ng tr\u01b0\u1edfng, s\u1ee9c m\u1ea1nh c\u1ea1nh tranh v\u00e0 kh\u1ea3 n\u0103ng c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 ph\u1ee5c v\u1ee5 ph\u00e2n kh\u00fac \u0111\u00f3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6.4 X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Marketing<\/h3>\n\n\n\n<p>X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Marketing bao g\u1ed3m vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u01b0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, gi\u00e1 c\u1ea3, ph\u00e2n ph\u1ed1i v\u00e0 truy\u1ec1n th\u00f4ng. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u1ea7n ph\u1ea3i \u0111\u1ecbnh h\u00ecnh c\u00e1ch th\u1ee9c doanh nghi\u1ec7p t\u1ea1o ra gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c Marketing hi\u1ec7u qu\u1ea3 c\u1ea7n bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 sau:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>M\u1ee5c ti\u00eau Marketing:<\/strong>&nbsp;M\u1ee5c ti\u00eau Marketing c\u1ea7n c\u1ee5 th\u1ec3, \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c, \u0111\u1ea1t \u0111\u01b0\u1ee3c, ph\u00f9 h\u1ee3p, c\u00f3 li\u00ean quan v\u00e0 c\u00f3 th\u1eddi h\u1ea1n (SMART).<\/li>\n\n\n\n<li><strong>Ph\u00e2n t\u00edch SWOT:<\/strong>&nbsp;Ph\u00e2n t\u00edch SWOT gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu, c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p.<\/li>\n\n\n\n<li><strong>X\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i:<\/strong>&nbsp;Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i l\u00e0 nh\u1eefng g\u00ec khi\u1ebfn doanh nghi\u1ec7p kh\u00e1c bi\u1ec7t v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Doanh nghi\u1ec7p c\u1ea7n truy\u1ec1n t\u1ea3i gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a m\u00ecnh \u0111\u1ebfn kh\u00e1ch h\u00e0ng trong chi\u1ebfn l\u01b0\u1ee3c Marketing.<\/li>\n\n\n\n<li><strong>L\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c Marketing:<\/strong>&nbsp;Doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing kh\u00e1c nhau nh\u01b0 chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m, chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ea3, chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i v\u00e0 chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng.<\/li>\n\n\n\n<li><strong>Ng\u00e2n s\u00e1ch Marketing:<\/strong>&nbsp;Ng\u00e2n s\u00e1ch Marketing c\u1ea7n \u0111\u01b0\u1ee3c ph\u00e2n b\u1ed5 h\u1ee3p l\u00fd cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng Marketing kh\u00e1c nhau.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">6.5 Th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c Marketing<\/h3>\n\n\n\n<p>Vi\u1ec7c th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c Marketing \u0111\u00f2i h\u1ecfi s\u1ef1 ph\u1ed1i h\u1ee3p ch\u1eb7t ch\u1ebd gi\u1eefa nhi\u1ec1u b\u1ed9 ph\u1eadn trong doanh nghi\u1ec7p, t\u1eeb ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, s\u1ea3n xu\u1ea5t, b\u00e1n h\u00e0ng \u0111\u1ebfn d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng. <\/p>\n\n\n\n<p>M\u1ed7i ho\u1ea1t \u0111\u1ed9ng t\u1eeb qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, PR \u0111\u1ebfn b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp \u0111\u1ec1u c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c l\u00ean k\u1ebf ho\u1ea1ch v\u00e0 th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch t\u1ec9 m\u1ec9 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6.6 \u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 Marketing<\/h3>\n\n\n\n<p>\u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 Marketing l\u00e0 qu\u00e1 tr\u00ecnh thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng Marketing. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 nh\u01b0 doanh s\u1ed1 b\u00e1n h\u00e0ng, l\u01b0\u1ee3ng truy c\u1eadp website, m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 ROI (l\u1ee3i nhu\u1eadn tr\u00ean \u0111\u1ea7u t\u01b0) c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch. <\/p>\n\n\n\n<p>\u0110\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 gi\u00fap doanh nghi\u1ec7p \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c v\u00e0 t\u1ed1i \u01b0u h\u00f3a ngu\u1ed3n l\u1ef1c cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<p>\u0110\u1ecdc th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/ngan-sach-marketing\/\"><strong>[Update 2023] M\u1eabu Ng\u00e2n s\u00e1ch Marketing<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7. 3 m\u00f4 h\u00ecnh quan tr\u1ecdng trong Marketing c\u0103n b\u1ea3n<\/h2>\n\n\n\n<p>C\u00e1c m\u00f4 h\u00ecnh Marketing l\u00e0 c\u00f4ng c\u1ee5 c\u1ed1t l\u00f5i gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb x\u00e2y d\u1ef1ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a m\u00ecnh. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-can-ban-05.png\" alt=\"\" class=\"wp-image-51662\" style=\"width:840px;height:auto\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-can-ban-05.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-can-ban-05-300x157.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-can-ban-05-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>3 m\u00f4 h\u00ecnh quan tr\u1ecdng trong Marketing<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7.1 M\u00f4 h\u00ecnh 4P trong Marketing c\u0103n b\u1ea3n &#8211; Marketing Mix 4P (S\u1ea3n ph\u1ea9m)<\/h3>\n\n\n\n<p>M\u00f4 h\u00ecnh 4P l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 c\u01a1 b\u1ea3n nh\u1ea5t trong Marketing, \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh v\u00e0 t\u1ed1i \u01b0u h\u00f3a b\u1ed1n y\u1ebfu t\u1ed1 ch\u00ednh c\u1ee7a Marketing Mix cho s\u1ea3n ph\u1ea9m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Product (S\u1ea3n ph\u1ea9m):<\/strong> Nghi\u00ean c\u1ee9u v\u1ec1 thi\u1ebft k\u1ebf, t\u00ednh n\u0103ng, ch\u1ea5t l\u01b0\u1ee3ng, th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u00f3ng g\u00f3i s\u1ea3n ph\u1ea9m. M\u1ee5c ti\u00eau l\u00e0 t\u1ea1o ra s\u1ea3n ph\u1ea9m \u0111\u00e1p \u1ee9ng ho\u1eb7c v\u01b0\u1ee3t tr\u1ed9i so v\u1edbi mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li><strong>Price (Gi\u00e1):<\/strong> X\u00e1c \u0111\u1ecbnh m\u1ee9c gi\u00e1 ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb m\u00e0 s\u1ea3n ph\u1ea9m mang l\u1ea1i cho kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi ph\u1ea3i c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ea3m b\u1ea3o l\u1ee3i nhu\u1eadn cho doanh nghi\u1ec7p.<\/li>\n\n\n\n<li><strong>Place (Ph\u00e2n ph\u1ed1i):<\/strong> L\u1ef1a ch\u1ecdn k\u00eanh ph\u00e2n ph\u1ed1i v\u00e0 \u0111i\u1ec3m b\u00e1n h\u00e0ng sao cho d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m c\u1ea3 vi\u1ec7c ph\u00e2n ph\u1ed1i tr\u1ef1c ti\u1ebfp v\u00e0 gi\u00e1n ti\u1ebfp.<\/li>\n\n\n\n<li><strong>Promotion (X\u00fac ti\u1ebfn b\u00e1n):<\/strong> L\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o, ti\u1ebfp th\u1ecb, b\u00e1n h\u00e0ng v\u00e0 PR nh\u1eb1m t\u0103ng nh\u1eadn th\u1ee9c v\u00e0 k\u00edch th\u00edch mua s\u1eafm.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">7.2 M\u00f4 h\u00ecnh 7P trong Marketing c\u0103n b\u1ea3n &#8211; Marketing Mix 7P (D\u1ecbch v\u1ee5)<\/h3>\n\n\n\n<p>M\u00f4 h\u00ecnh 7P m\u1edf r\u1ed9ng t\u1eeb 4P, v\u1edbi ba y\u1ebfu t\u1ed1 \u0111\u01b0\u1ee3c b\u1ed5 sung \u0111\u1ec3 ph\u1ea3n \u00e1nh \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a th\u1ecb tr\u01b0\u1eddng d\u1ecbch v\u1ee5:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>People (Con ng\u01b0\u1eddi):<\/strong> M\u1ecdi ng\u01b0\u1eddi li\u00ean quan tr\u1ef1c ti\u1ebfp ho\u1eb7c gi\u00e1n ti\u1ebfp \u0111\u1ebfn vi\u1ec7c cung c\u1ea5p d\u1ecbch v\u1ee5, bao g\u1ed3m nh\u00e2n vi\u00ean v\u00e0 kh\u00e1ch h\u00e0ng. Vi\u1ec7c \u0111\u00e0o t\u1ea1o v\u00e0 ph\u00e1t tri\u1ec3n k\u1ef9 n\u0103ng cho nh\u00e2n vi\u00ean l\u00e0 r\u1ea5t quan tr\u1ecdng.<\/li>\n\n\n\n<li><strong>Physical evidence (B\u1eb1ng ch\u1ee9ng h\u1eefu h\u00ecnh):<\/strong> M\u00f4i tr\u01b0\u1eddng v\u00e0 c\u00e1ch tr\u00ecnh b\u00e0y d\u1ecbch v\u1ee5 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng, bao g\u1ed3m kh\u00f4ng gian, thi\u1ebft k\u1ebf v\u00e0 b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n\n\n\n<li><strong>Process (Quy tr\u00ecnh):<\/strong> C\u00e1c b\u01b0\u1edbc v\u00e0 quy tr\u00ecnh cung c\u1ea5p d\u1ecbch v\u1ee5, t\u1eeb khi kh\u00e1ch h\u00e0ng ti\u1ebfp x\u00fac v\u1edbi d\u1ecbch v\u1ee5 cho \u0111\u1ebfn khi d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c cung c\u1ea5p v\u00e0 h\u1ed7 tr\u1ee3 sau b\u00e1n h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">7.3 M\u00f4 h\u00ecnh 4C trong Marketing c\u0103n b\u1ea3n &#8211; Nghi\u00ean c\u1ee9u v\u1ec1 kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n<p>M\u00f4 h\u00ecnh 4C t\u1eadp trung v\u00e0o vi\u1ec7c n\u1eafm b\u1eaft v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Customer solution (Gi\u1ea3i ph\u00e1p kh\u00e1ch h\u00e0ng):<\/strong> Thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o s\u1ea3n ph\u1ea9m, m\u00f4 h\u00ecnh n\u00e0y nh\u1ea5n m\u1ea1nh v\u00e0o vi\u1ec7c t\u00ecm ra gi\u1ea3i ph\u00e1p cho nhu c\u1ea7u v\u00e0 v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li><strong>Cost customer (Chi ph\u00ed kh\u00e1ch h\u00e0ng):<\/strong> Xem x\u00e9t t\u1ed5ng chi ph\u00ed m\u00e0 kh\u00e1ch h\u00e0ng ph\u1ea3i tr\u1ea3 \u0111\u1ec3 s\u1edf h\u1eefu v\u00e0 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, kh\u00f4ng ch\u1ec9 gi\u00e1 b\u00e1n l\u1ebb.<\/li>\n\n\n\n<li><strong>Convenience (Thu\u1eadn ti\u1ec7n):<\/strong> \u0110\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 mua s\u1eafm m\u1ed9t c\u00e1ch thu\u1eadn ti\u1ec7n nh\u1ea5t, qua c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn.<\/li>\n\n\n\n<li><strong>Communication (Giao ti\u1ebfp):<\/strong> X\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 hai chi\u1ec1u gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng th\u00f4ng qua giao ti\u1ebfp hi\u1ec7u qu\u1ea3, thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o vi\u1ec7c qu\u1ea3ng c\u00e1o \u0111\u01a1n ph\u01b0\u01a1ng.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">8. 5 giai \u0111o\u1ea1n h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng trong Marketing<\/h2>\n\n\n\n<p>H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng trong Marketing l\u00e0 qu\u00e1 tr\u00ecnh m\u00e0 m\u1ed7i kh\u00e1ch h\u00e0ng tr\u1ea3i qua t\u1eeb khi h\u1ecd l\u1ea7n \u0111\u1ea7u ti\u00ean bi\u1ebft \u0111\u1ebfn m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u cho \u0111\u1ebfn khi tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-can-ban-06.png\" alt=\"\" class=\"wp-image-51663\" style=\"width:840px;height:auto\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-can-ban-06.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-can-ban-06-300x157.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/marketing-can-ban-06-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>5 giai \u0111o\u1ea1n ch\u00ednh trong b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8.1 Nh\u1eadn Th\u1ee9c (Awareness)<\/h3>\n\n\n\n<p>Giai \u0111o\u1ea1n \u0111\u1ea7u ti\u00ean l\u00e0 nh\u1eadn th\u1ee9c, n\u01a1i kh\u00e1ch h\u00e0ng l\u1ea7n \u0111\u1ea7u ti\u00ean bi\u1ebft \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. \u1ede giai \u0111o\u1ea1n n\u00e0y, m\u1ee5c ti\u00eau c\u1ee7a Marketing l\u00e0 t\u1ea1o ra s\u1ef1 ch\u00fa \u00fd v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7. C\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, b\u00e0i \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, ho\u1eb7c c\u00e1c s\u1ef1 ki\u1ec7n c\u00f3 th\u1ec3 gi\u00fap t\u0103ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8.2 Quan T\u00e2m (Interest)<\/h3>\n\n\n\n<p>Sau khi bi\u1ebft \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u, kh\u00e1ch h\u00e0ng b\u1eaft \u0111\u1ea7u quan t\u00e2m v\u00e0 mu\u1ed1n t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. \u1ede giai \u0111o\u1ea1n n\u00e0y, th\u00f4ng tin cung c\u1ea5p cho kh\u00e1ch h\u00e0ng c\u1ea7n ph\u1ea3i th\u00fa v\u1ecb v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb, gi\u00fap h\u1ecd hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd. Content Marketing, bao g\u1ed3m b\u00e0i vi\u1ebft, video, v\u00e0 infographic, l\u00e0 c\u00f4ng c\u1ee5 h\u1eefu \u00edch \u0111\u1ec3 t\u1ea1o ra s\u1ef1 quan t\u00e2m n\u00e0y.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8.3 Mong Mu\u1ed1n (Desire)<\/h3>\n\n\n\n<p>Khi kh\u00e1ch h\u00e0ng \u0111\u00e3 quan t\u00e2m, giai \u0111o\u1ea1n ti\u1ebfp theo l\u00e0 t\u1ea1o ra mong mu\u1ed1n mua h\u00e0ng. \u1ede giai \u0111o\u1ea1n n\u00e0y, Marketing c\u1ea7n t\u1eadp trung v\u00e0o vi\u1ec7c l\u00e0m n\u1ed5i b\u1eadt c\u00e1c t\u00ednh n\u0103ng \u0111\u1ed9c \u0111\u00e1o v\u00e0 l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, \u0111\u1ed3ng th\u1eddi t\u1ea1o ra c\u1ea3m x\u00fac t\u00edch c\u1ef1c li\u00ean quan \u0111\u1ebfn vi\u1ec7c s\u1edf h\u1eefu s\u1ea3n ph\u1ea9m. C\u00e1c \u0111\u00e1nh gi\u00e1 v\u00e0 ch\u1ee9ng t\u1eeb c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 gi\u00fap t\u0103ng c\u01b0\u1eddng mong mu\u1ed1n n\u00e0y.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8.4 H\u00e0nh \u0110\u1ed9ng (Action)<\/h3>\n\n\n\n<p>H\u00e0nh \u0111\u1ed9ng l\u00e0 giai \u0111o\u1ea1n m\u00e0 kh\u00e1ch h\u00e0ng quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. \u1ede giai \u0111o\u1ea1n n\u00e0y, quan tr\u1ecdng l\u00e0 l\u00e0m cho qu\u00e1 tr\u00ecnh mua h\u00e0ng tr\u1edf n\u00ean d\u1ec5 d\u00e0ng v\u00e0 thu\u1eadn ti\u1ec7n nh\u1ea5t c\u00f3 th\u1ec3. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 c\u00e1ch mua h\u00e0ng, c\u00e1c t\u00f9y ch\u1ecdn thanh to\u00e1n, v\u00e0 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng n\u1ebfu h\u1ecd c\u00f3 b\u1ea5t k\u1ef3 c\u00e2u h\u1ecfi n\u00e0o. Khuy\u1ebfn m\u00e3i ho\u1eb7c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t c\u0169ng c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8.5 Gi\u1eef Ch\u00e2n (Retention)<\/h3>\n\n\n\n<p>Sau khi mua h\u00e0ng, giai \u0111o\u1ea1n cu\u1ed1i c\u00f9ng l\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, bi\u1ebfn h\u1ecd th\u00e0nh nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u l\u00e2u d\u00e0i. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi vi\u1ec7c cung c\u1ea5p tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng xu\u1ea5t s\u1eafc, c\u0169ng nh\u01b0 ti\u1ebfp t\u1ee5c giao ti\u1ebfp v\u00e0 cung c\u1ea5p gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng sau khi h\u1ecd \u0111\u00e3 mua h\u00e0ng. C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft, h\u1ed7 tr\u1ee3 sau b\u00e1n h\u00e0ng, v\u00e0 vi\u1ec7c c\u1eadp nh\u1eadt th\u01b0\u1eddng xuy\u00ean v\u1ec1 s\u1ea3n ph\u1ea9m m\u1edbi ho\u1eb7c \u01b0u \u0111\u00e3i c\u00f3 th\u1ec3 gi\u00fap gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">9. C\u00e1c h\u00ecnh th\u1ee9c x\u00fac ti\u1ebfn Marketing<\/h2>\n\n\n\n<p>C\u00e1c k\u00eanh Marketing l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n m\u00e0 doanh nghi\u1ec7p s\u1eed d\u1ee5ng \u0111\u1ec3 truy\u1ec1n th\u00f4ng v\u00e0 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng. Doanh nghi\u1ec7p c\u1ea7n ch\u1ee7 \u0111\u1ed9ng k\u1ebft h\u1ee3p nhi\u1ec1u k\u00eanh \u0111\u1ec3 t\u1ea1o ra chi\u1ebfn d\u1ecbch Marketing \u0111a k\u00eanh, nh\u1eb1m t\u1ed1i \u01b0u h\u00f3a vi\u1ec7c ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>C\u00f3 hai lo\u1ea1i ch\u00ednh l\u00e0 Marketing truy\u1ec1n th\u1ed1ng v\u00e0 Marketing tr\u1ef1c tuy\u1ebfn, m\u1ed7i lo\u1ea1i \u0111\u1ec1u c\u00f3 nh\u1eefng \u01b0u v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m ri\u00eang s\u1ebd ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c lo\u1ea1i doanh nghi\u1ec7p v\u00e0 m\u1ee5c ti\u00eau kh\u00e1c nhau. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9.1 Marketing truy\u1ec1n th\u1ed1ng<\/h3>\n\n\n\n<p>Marketing truy\u1ec1n th\u1ed1ng l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o \u0111\u00e3 t\u1ed3n t\u1ea1i t\u1eeb l\u00e2u \u0111\u1eddi, s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n kh\u00f4ng d\u1ef1a tr\u00ean internet \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng. C\u00e1c k\u00eanh Marketing truy\u1ec1n th\u1ed1ng bao g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Qu\u1ea3ng C\u00e1o Tr\u00ean Truy\u1ec1n H\u00ecnh V\u00e0 Radio:<\/strong> \u0110\u00e2y l\u00e0 hai trong s\u1ed1 nh\u1eefng k\u00eanh truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang ph\u1ed5 bi\u1ebfn nh\u1ea5t, cho ph\u00e9p doanh nghi\u1ec7p ti\u1ebfp c\u1eadn m\u1ed9t l\u01b0\u1ee3ng l\u1edbn kh\u00e1n gi\u1ea3 trong th\u1eddi gian ng\u1eafn.<\/li>\n\n\n\n<li><strong>B\u00e1o Ch\u00ed V\u00e0 T\u1ea1p Ch\u00ed:<\/strong> Qu\u1ea3ng c\u00e1o tr\u00ean b\u00e1o ch\u00ed v\u00e0 t\u1ea1p ch\u00ed gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn kh\u00e1n gi\u1ea3 \u0111\u00edch th\u00f4ng qua c\u00e1c \u1ea5n ph\u1ea9m chuy\u00ean ng\u00e0nh ho\u1eb7c ph\u1ed5 th\u00f4ng.<\/li>\n\n\n\n<li><strong>T\u1edd R\u01a1i, Brochure, V\u00e0 Poster:<\/strong> C\u00e1c ph\u01b0\u01a1ng ti\u1ec7n n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb \u0111\u1ecba ph\u01b0\u01a1ng, gi\u00fap th\u00f4ng b\u00e1o v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c s\u1ef1 ki\u1ec7n \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/li>\n\n\n\n<li><strong>S\u1ef1 Ki\u1ec7n V\u00e0 H\u1ed9i Ch\u1ee3:<\/strong> Tham gia v\u00e0o c\u00e1c s\u1ef1 ki\u1ec7n v\u00e0 h\u1ed9i ch\u1ee3 gi\u00fap doanh nghi\u1ec7p c\u00f3 c\u01a1 h\u1ed9i tr\u1ef1c ti\u1ebfp g\u1eb7p g\u1ee1 v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng, c\u0169ng nh\u01b0 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">9.2 Marketing tr\u1ef1c tuy\u1ebfn<\/h3>\n\n\n\n<p>Marketing tr\u1ef1c tuy\u1ebfn hay c\u00f2n g\u1ecdi l\u00e0 Marketing online, l\u00e0 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o s\u1eed d\u1ee5ng internet v\u00e0 c\u00e1c c\u00f4ng ngh\u1ec7 s\u1ed1 \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. C\u00e1c k\u00eanh Marketing tr\u1ef1c tuy\u1ebfn ch\u00ednh bao g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>SEM (Search Engine Marketing):<\/strong> Qu\u00e1 tr\u00ecnh \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp trang web b\u1eb1ng c\u00e1ch qu\u1ea3ng c\u00e1o tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (c\u00f3 tr\u1ea3 ph\u00ed ho\u1eb7c kh\u00f4ng tr\u1ea3 ph\u00ed) \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 t\u1ea5t c\u1ea3 m\u1ecdi n\u1ed9i dung c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c xu\u1ea5t hi\u1ec7n khi c\u00f3 ng\u01b0\u1eddi t\u00ecm ki\u1ebfm th\u00f4ng tin g\u00f5 \u0111\u00fang t\u1eeb kh\u00f3a b\u1ea1n \u0111\u00e3 mua tr\u01b0\u1edbc \u0111\u00f3.&nbsp;<\/li>\n\n\n\n<li><strong>SEO (Search Engine Optimization ):<\/strong> T\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm g\u1ed3m c\u00e1c ph\u01b0\u01a1ng ph\u00e1p c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng website l\u1ecdt v\u00e0o top tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean nh\u1ea5t. S\u1edf h\u1eefu m\u1ed9t website \u0111\u1ea1t th\u1ee9 h\u1ea1ng cao gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng th\u1ea5y v\u00e0 t\u00ecm hi\u1ec3u v\u1ec1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/li>\n\n\n\n<li><strong>Social Marketing:<\/strong> S\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Instagram, Twitter v\u00e0 LinkedIn \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng, t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m.<\/li>\n\n\n\n<li><strong>Email Marketing:<\/strong> G\u1eedi email \u0111\u1ebfn danh s\u00e1ch kh\u00e1ch h\u00e0ng \u0111\u00e3 \u0111\u0103ng k\u00fd \u0111\u1ec3 th\u00f4ng b\u00e1o v\u1ec1 s\u1ea3n ph\u1ea9m m\u1edbi, khuy\u1ebfn m\u00e3i ho\u1eb7c cung c\u1ea5p n\u1ed9i dung gi\u00e1 tr\u1ecb.<\/li>\n\n\n\n<li><strong>Content Marketing:<\/strong> T\u1ea1o v\u00e0 ph\u00e2n ph\u1ed1i n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb nh\u01b0 b\u00e0i vi\u1ebft blog, video, infographic nh\u1eb1m thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">T\u1ed5ng k\u1ebft<\/h2>\n\n\n\n<p>\u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng v\u00e0 duy tr\u00ec v\u1ecb th\u1ebf c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng, vi\u1ec7c li\u00ean t\u1ee5c h\u1ecdc h\u1ecfi v\u00e0 c\u1eadp nh\u1eadt ki\u1ebfn th\u1ee9c Marketing l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft cho m\u1ed7i Brand Manager. <\/p>\n\n\n\n<p>Vi\u1ec7c n\u1eafm v\u1eefng v\u00e0 \u00e1p d\u1ee5ng hi\u1ec7u qu\u1ea3 c\u00e1c ki\u1ebfn th\u1ee9c Marketing c\u0103n b\u1ea3n l\u00e0 ch\u00eca kh\u00f3a quan tr\u1ecdng gi\u00fap Brand Manager x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ed3ng th\u1eddi t\u1ea1o ra nh\u1eefng chi\u1ebfn d\u1ecbch Marketing \u0111\u1ed9t ph\u00e1 v\u00e0 mang l\u1ea1i gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i cho c\u1ea3 th\u01b0\u01a1ng hi\u1ec7u, kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p class=\"has-text-align-right\">Ngu\u1ed3n:&nbsp;<strong><a href=\"https:\/\/www.saokim.com.vn\/en\/\">Sao Kim Branding<\/a><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-right\">Chuy\u00ean gia x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/p>\n\n\n\n<p> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand Manager c\u1ea7n gi\u1ecfi chuy\u00ean m\u00f4n, am hi\u1ec3u ki\u1ebfn th\u1ee9c v\u1ec1 Marketing. C\u1ee5 th\u1ec3, \u0111\u00e2y l\u00e0 nh\u1eefng ki\u1ebfn th\u1ee9c Marketing c\u0103n b\u1ea3n d\u00e0nh cho Brand Manager.<\/p>\n","protected":false},"author":37,"featured_media":51223,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[290,195],"tags":[],"class_list":["post-49159","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-manager","category-cam-nang"],"acf":[],"views":173,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/49159","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=49159"}],"version-history":[{"count":15,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/49159\/revisions"}],"predecessor-version":[{"id":52133,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/49159\/revisions\/52133"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/51223"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=49159"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=49159"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=49159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}