{"id":49185,"date":"2024-05-27T10:37:24","date_gmt":"2024-05-27T03:37:24","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=49185"},"modified":"2024-06-10T11:23:24","modified_gmt":"2024-06-10T04:23:24","slug":"digital-marketing-phuc-vu-branding","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/digital-marketing-phuc-vu-branding\/","title":{"rendered":"\u1ee8ng d\u1ee5ng Digital Marketing ph\u1ee5c v\u1ee5 Branding"},"content":{"rendered":"\n<p><strong>Digital Marketing<\/strong> \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u trong k\u1ef7 nguy\u00ean s\u1ed1. V\u1edbi s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a Internet v\u00e0 c\u00f4ng ngh\u1ec7 s\u1ed1, vi\u1ec7c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c k\u00eanh Digital Marketing kh\u00f4ng ch\u1ec9 l\u00e0 c\u01a1 h\u1ed9i m\u00e0 c\u00f2n l\u00e0 m\u1ed9t y\u00eau c\u1ea7u c\u1ea7n thi\u1ebft \u0111\u1ec3 th\u00e0nh c\u00f4ng. <\/p>\n\n\n\n<p><strong>Digital Marketing<\/strong> kh\u00f4ng ch\u1ec9 gi\u00fap t\u0103ng c\u01b0\u1eddng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n l\u00e0 c\u00f4ng c\u1ee5 quan tr\u1ecdng \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7, t\u0103ng c\u01b0\u1eddng k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 th\u00fac \u0111\u1ea9y doanh s\u1ed1. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/digital-marketing-1.png\" alt=\"\" class=\"wp-image-51232\" style=\"width:840px;height:auto\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/digital-marketing-1.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/digital-marketing-1-300x157.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/digital-marketing-1-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>Digital Marketing gi\u00fap hi\u1ec7n th\u1ef1c ho\u00e1 c\u00e1c m\u1ee5c ti\u00eau Branding<\/em><\/p>\n\n\n\n<p>\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 Digital Marketing v\u00e0 vai tr\u00f2 c\u1ee7a Digital Marketing trong Branding, ch\u00fang ta c\u00f9ng t\u00ecm hi\u1ec3u c\u00e1c kh\u00eda c\u1ea1nh ch\u00ednh v\u00e0 \u1ee9ng d\u1ee5ng c\u1ee7a n\u00f3 trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. S\u1ef1 l\u00ean ng\u00f4i c\u1ee7a Digital Marketing trong k\u1ef7 nguy\u00ean s\u1ed1<\/h2>\n\n\n\n<p>V\u1edbi s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a Internet v\u00e0 c\u00f4ng ngh\u1ec7 s\u1ed1, Digital Marketing \u0111ang d\u1ea7n kh\u1eb3ng \u0111\u1ecbnh vai tr\u00f2 kh\u00f4ng th\u1ec3 thay th\u1ebf trong vi\u1ec7c \u0111\u1ecbnh h\u00ecnh, ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u00fac \u0111\u1ea9y h\u00e0nh vi ti\u00eau d\u00f9ng hi\u1ec7n \u0111\u1ea1i.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/digital-marketing-01.png\" alt=\"\" class=\"wp-image-51669\" style=\"width:840px;height:auto\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/digital-marketing-01.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/digital-marketing-01-300x157.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/digital-marketing-01-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>S\u1ef1 l\u00ean ng\u00f4i c\u1ee7a Digital Marketing trong k\u1ef7 nguy\u00ean s\u1ed1<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>B\u00f9ng n\u1ed5 Internet v\u00e0 c\u00f4ng ngh\u1ec7 s\u1ed1:<\/strong> S\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a Internet v\u00e0 c\u00f4ng ngh\u1ec7 s\u1ed1 \u0111\u00e3 t\u1ea1o ra m\u1ed9t th\u1ebf gi\u1edbi k\u1ebft n\u1ed1i kh\u00f4ng gi\u1edbi h\u1ea1n, m\u1edf ra c\u01a1 h\u1ed9i v\u00f4 t\u1eadn cho c\u00e1c doanh nghi\u1ec7p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li><strong>Thay \u0111\u1ed5i h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng:<\/strong> V\u1edbi vi\u1ec7c t\u00ecm ki\u1ebfm th\u00f4ng tin v\u00e0 mua s\u1eafm tr\u1ef1c tuy\u1ebfn tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn, h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 c\u00f3 nh\u1eefng thay \u0111\u1ed5i r\u00f5 r\u1ec7t, y\u00eau c\u1ea7u doanh nghi\u1ec7p c\u1ea7n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c Digital Marketing linh ho\u1ea1t v\u00e0 hi\u1ec7u qu\u1ea3.<\/li>\n\n\n\n<li><strong>Nhu c\u1ea7u ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng qua k\u00eanh online:<\/strong> S\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a Internet c\u0169ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c nhu c\u1ea7u ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng qua k\u00eanh online ng\u00e0y c\u00e0ng cao, \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i t\u1eadp trung v\u00e0o l\u00e0m Digital Marketing.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">2. Digital Marketing l\u00e0 g\u00ec?<\/h2>\n\n\n\n<p>Digital Marketing (hay Marketing s\u1ed1) l\u00e0 to\u00e0n b\u1ed9 c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing c\u00f3 s\u1eed d\u1ee5ng c\u00e1c thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed hay Internet \u0111\u1ec3 ti\u1ebfp c\u1eadn, k\u1ebft n\u1ed1i, t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 qu\u1ea3ng c\u00e1o cho s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5\/th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p. Qua \u0111\u00f3, gi\u00fap x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7, t\u0103ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 th\u00fac \u0111\u1ea9y doanh s\u1ed1.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.saokim.com.vn\/en\/digital-marketing\/\"><strong>T\u00ecm hi\u1ec3u th\u00eam v\u1ec1 d\u1ecbch v\u1ee5 Digital Marketing<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. M\u1ed1i quan h\u1ec7 gi\u1eefa Digital Marketing v\u00e0 Branding<\/h2>\n\n\n\n<p>Digital Marketing v\u00e0 Branding kh\u00f4ng t\u00e1ch r\u1eddi m\u00e0 ch\u00fang b\u1ed5 sung cho nhau. N\u1ebfu Branding l\u00e0 qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh v\u00e0 v\u1ecb th\u1ebf c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng th\u00ec Digital Marketing l\u00e0 c\u1ea7u n\u1ed1i gi\u00fap th\u1ef1c hi\u1ec7n \u0111i\u1ec1u \u0111\u00f3 th\u00f4ng qua c\u00e1c k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1.<\/p>\n\n\n\n<p>Digital Marketing \u0111\u00f3ng vai tr\u00f2 nh\u01b0 c\u00f4ng c\u1ee5 \u0111\u1eafc l\u1ef1c \u0111\u1ec3 hi\u1ec7n th\u1ef1c h\u00f3a m\u1ee5c ti\u00eau Branding, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, t\u1ea1o d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u, t\u0103ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. 6 m\u1ea3ng ch\u00ednh trong Digital Marketing<\/h2>\n\n\n\n<p>Trong b\u1ed1i c\u1ea3nh k\u1ef7 nguy\u00ean s\u1ed1 hi\u1ec7n nay, Digital Marketing \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n kinh doanh c\u1ee7a m\u1ed7i doanh nghi\u1ec7p. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/digital-marketing-02.png\" alt=\"\" class=\"wp-image-51671\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/digital-marketing-02.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/digital-marketing-02-300x157.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/digital-marketing-02-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em> 6 m\u1ea3ng ch\u00ednh trong Digital Marketing m\u00e0 Brand Manager c\u1ea7n n\u1eafm v\u1eefng<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.1 Content Marketing (Ti\u1ebfp th\u1ecb n\u1ed9i dung)<\/h3>\n\n\n\n<p><strong>Content Marketing<\/strong> l\u00e0 qu\u00e1 tr\u00ecnh t\u1ea1o ra v\u00e0 ph\u00e2n ph\u1ed1i n\u1ed9i dung gi\u00e1 tr\u1ecb, li\u00ean quan v\u00e0 nh\u1ea5t qu\u00e1n nh\u1eb1m thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi \u0111\u1ecdc r\u00f5 r\u00e0ng, nh\u1eb1m th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng kh\u00e1ch h\u00e0ng mang l\u1ea1i l\u1ee3i nhu\u1eadn. C\u00e1c d\u1ea1ng n\u1ed9i dung c\u00f3 th\u1ec3 bao g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Blog<\/li>\n\n\n\n<li>Video<\/li>\n\n\n\n<li>H\u00ecnh \u1ea3nh<\/li>\n\n\n\n<li>Infographic<\/li>\n\n\n\n<li>Podcast<\/li>\n\n\n\n<li>E-book<\/li>\n\n\n\n<li>Email<\/li>\n\n\n\n<li>Case-study<\/li>\n<\/ul>\n\n\n\n<p>M\u1ee5c ti\u00eau l\u00e0 cung c\u1ea5p th\u00f4ng tin h\u1eefu \u00edch, gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 cho kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 t\u0103ng c\u01b0\u1eddng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.2 T\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO)<\/h3>\n\n\n\n<p><strong>SEO<\/strong> gi\u00fap t\u1ed1i \u01b0u h\u00f3a website v\u00e0 n\u1ed9i dung c\u1ee7a b\u1ea1n \u0111\u1ec3 xu\u1ea5t hi\u1ec7n v\u1edbi th\u1ee9 h\u1ea1ng cao tr\u00ean c\u00e1c trang t\u00ecm ki\u1ebfm nh\u01b0 Google. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi vi\u1ec7c s\u1eed d\u1ee5ng t\u1eeb kh\u00f3a ph\u00f9 h\u1ee3p, c\u1ea3i thi\u1ec7n t\u1ed1c \u0111\u1ed9 t\u1ea3i trang v\u00e0 t\u1ea1o ra n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao, \u0111\u00fang v\u1edbi nhu c\u1ea7u ng\u01b0\u1eddi d\u00f9ng \u0111ang t\u00ecm ki\u1ebfm. <\/p>\n\n\n\n<p>SEO kh\u00f4ng ch\u1ec9 gi\u00fap t\u0103ng l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ebfn trang web m\u00e0 c\u00f2n t\u0103ng c\u01a1 h\u1ed9i chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c t\u1ebf.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.3 Qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn (PPC)<\/h3>\n\n\n\n<p><strong>PPC (Pay-per-click)<\/strong> l\u00e0 m\u00f4 h\u00ecnh qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn m\u00e0 \u1edf \u0111\u00f3 nh\u00e0 qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n m\u1ed7i khi qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c nh\u1ea5p v\u00e0o. <\/p>\n\n\n\n<p>PPC gi\u00fap \u0111\u01b0a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng th\u00f4ng qua qu\u1ea3ng c\u00e1o tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 tr\u00ean c\u00e1c trang web kh\u00e1c. PPC l\u00e0 c\u00f4ng c\u1ee5 h\u1eefu hi\u1ec7u \u0111\u1ec3 t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp ngay l\u1eadp t\u1ee9c v\u00e0 th\u00fac \u0111\u1ea9y doanh s\u1ed1.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.4 Social Media Marketing <\/h3>\n\n\n\n<p><strong>Social Media Marketing<\/strong> <strong>(Marketing m\u1ea1ng x\u00e3 h\u1ed9i)<\/strong> s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Instagram, Twitter,&#8230; \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, t\u0103ng c\u01b0\u1eddng s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng. <\/p>\n\n\n\n<p>Th\u00f4ng qua vi\u1ec7c chia s\u1ebb n\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 tham gia v\u00e0o c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t c\u1ed9ng \u0111\u1ed3ng trung th\u00e0nh v\u00e0 t\u0103ng c\u01b0\u1eddng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.5 Email Marketing<\/h3>\n\n\n\n<p><strong>Email Marketing<\/strong> l\u00e0 qu\u00e1 tr\u00ecnh g\u1eedi email t\u1edbi danh s\u00e1ch ng\u01b0\u1eddi \u0111\u0103ng k\u00fd \u0111\u1ec3 th\u00f4ng b\u00e1o, qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. <\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n hi\u1ec7u qu\u1ea3 \u0111\u1ec3 duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng, n\u1ebfu \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u00fang c\u00e1ch, Email Marketing s\u1ebd l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1eafc l\u1ef1c gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn, gi\u1eef ch\u00e2n v\u00e0 bi\u1ebfn kh\u00e1ch h\u00e0ng th\u00e0nh \u0111\u1ed1i t\u00e1c trung th\u00e0nh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.6 Affiliate Marketing <\/h3>\n\n\n\n<p><strong>Affiliate Marketing<\/strong> <strong>(Marketing li\u00ean k\u1ebft)<\/strong> l\u00e0 qu\u00e1 tr\u00ecnh ki\u1ebfm hoa h\u1ed3ng b\u1eb1ng c\u00e1ch qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a ng\u01b0\u1eddi kh\u00e1c. B\u1ea1n t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m b\u1ea1n th\u00edch, qu\u1ea3ng b\u00e1 n\u00f3 cho ng\u01b0\u1eddi kh\u00e1c v\u00e0 ki\u1ebfm m\u1ed9t ph\u1ea7n l\u1ee3i nhu\u1eadn cho m\u1ed7i b\u00e1n h\u00e0ng m\u00e0 b\u1ea1n t\u1ea1o ra. <\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 m\u1edf r\u1ed9ng \u0111\u1ed9 ph\u1ee7 s\u00f3ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u0103ng doanh s\u1ed1 th\u00f4ng qua m\u1ea1ng l\u01b0\u1edbi \u0111\u1ed1i t\u00e1c, l\u00e0 ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 th\u00f4ng qua s\u1ef1 h\u1ee3p t\u00e1c v\u00e0 chia s\u1ebb l\u1ee3i \u00edch.<\/p>\n\n\n\n<p>\u0110\u1ecdc th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/truyen-thong-thuong-hieu\/9-xu-huong-digital-marketing-moi-nhat-se-thong-tri-nam-2020\/\"><strong>9 xu h\u01b0\u1edbng Digital Marketing m\u1edbi nh\u1ea5t <\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. 4 \u1ee9ng d\u1ee5ng Digital Marketing trong Branding<\/h2>\n\n\n\n<p>Digital Marketing \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c \u1ee9ng d\u1ee5ng c\u1ee5 th\u1ec3 c\u1ee7a Digital Marketing trong c\u00e1c kh\u00eda c\u1ea1nh kh\u00e1c nhau c\u1ee7a Branding.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/digital-marketing-03.png\" alt=\"\" class=\"wp-image-51672\" style=\"width:840px;height:auto\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/digital-marketing-03.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/digital-marketing-03-300x157.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/digital-marketing-03-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>4 \u1ee9ng d\u1ee5ng c\u1ee7a Digital Marketing trong Branding<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5.1 \u1ee8ng d\u1ee5ng Digital Marketing trong x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>Digital Marketing gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u0103ng c\u01b0\u1eddng s\u1ef1 hi\u1ec7n di\u1ec7n v\u00e0 nh\u1eadn th\u1ee9c tr\u00ean c\u00e1c k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1. Chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung v\u00e0 SEO gi\u00fap th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y, trong khi qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn v\u00e0 Social Media Marketing gi\u00fap n\u00e2ng cao s\u1ef1 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">5.1.1 T\u0103ng \u0111\u1ed9 ph\u1ee7 th\u01b0\u01a1ng hi\u1ec7u<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>SEO (Search Engine Optimization):<\/strong>&nbsp;T\u1ed1i \u01b0u h\u00f3a website \u0111\u1ec3 thu h\u00fat traffic t\u1ef1 nhi\u00ean t\u1eeb Google, gi\u00fap n\u00e2ng cao v\u1ecb tr\u00ed website trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n\n\n\n<li><strong>SEM (Search Engine Marketing):<\/strong>&nbsp;S\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o Google Ads \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111ang t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 tr\u00ean Google.<\/li>\n\n\n\n<li><strong>Social Media Marketing:<\/strong>&nbsp;T\u1eadn d\u1ee5ng c\u00e1c k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Instagram, LinkedIn \u0111\u1ec3 chia s\u1ebb n\u1ed9i dung, qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 v\u00e0 t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n\n\n\n<li><strong>Content Marketing:<\/strong>&nbsp;S\u00e1ng t\u1ea1o v\u00e0 chia s\u1ebb n\u1ed9i dung gi\u00e1 tr\u1ecb, h\u1eefu \u00edch nh\u01b0 b\u00e0i vi\u1ebft, infographic, video \u0111\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi t\u1ea1o d\u1ef1ng h\u00ecnh \u1ea3nh chuy\u00ean nghi\u1ec7p cho th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">5.1.2 T\u1ea1o d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Content Marketing:<\/strong>&nbsp;Chia s\u1ebb n\u1ed9i dung th\u1ec3 hi\u1ec7n gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, s\u1ee9 m\u1ec7nh, t\u1ea7m nh\u00ecn v\u00e0 v\u0103n h\u00f3a c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n\n\n\n<li><strong>Social Media Marketing:<\/strong>&nbsp;X\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p, uy t\u00edn v\u00e0 g\u1ea7n g\u0169i v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua ng\u00f4n ng\u1eef, h\u00ecnh \u1ea3nh v\u00e0 c\u00e1ch th\u1ee9c t\u01b0\u01a1ng t\u00e1c.<\/li>\n\n\n\n<li><strong>Influencer Marketing:<\/strong>&nbsp;H\u1ee3p t\u00e1c v\u1edbi nh\u1eefng ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng trong l\u0129nh v\u1ef1c li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p v\u00e0 gia t\u0103ng \u0111\u1ed9 tin c\u1eady cho th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">5.2 \u1ee8ng d\u1ee5ng Digital Marketing \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n<p>Social Media Marketing v\u00e0 Email Marketing l\u00e0 c\u00e1c c\u00f4ng c\u1ee5 ch\u00ednh cho ph\u00e9p th\u01b0\u01a1ng hi\u1ec7u x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u00e0 g\u1eafn k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng. <\/p>\n\n\n\n<p>Qua \u0111\u00f3, Branding kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf nh\u1eadn th\u1ee9c m\u00e0 c\u00f2n t\u1ea1o ra s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c cho kh\u00e1ch h\u00e0ng, c\u1ee7ng c\u1ed1 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng, ph\u1ea3n h\u1ed3i t\u1eeb c\u1ed9ng \u0111\u1ed3ng v\u00e0 d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng t\u1ed1 gi\u00fap t\u1ea1o d\u1ef1ng ni\u1ec1m tin v\u00e0 t\u0103ng c\u01b0\u1eddng s\u1ef1 trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">5.2.1 T\u1ea1o d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng th\u01b0\u01a1ng hi\u1ec7u<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Social Media Marketing:<\/strong>&nbsp;X\u00e2y d\u1ef1ng nh\u00f3m c\u1ed9ng \u0111\u1ed3ng tr\u00ean Facebook, LinkedIn,&#8230; \u0111\u1ec3 k\u1ebft n\u1ed1i v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng, t\u1ea1o d\u1ef1ng c\u1ea3m gi\u00e1c g\u1eafn k\u1ebft v\u00e0 l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n\n\n\n<li><strong>Email Marketing:<\/strong>&nbsp;G\u1eedi email cung c\u1ea5p th\u00f4ng tin, \u01b0u \u0111\u00e3i v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, nu\u00f4i d\u01b0\u1ee1ng m\u1ed1i quan h\u1ec7 v\u00e0 th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">5.2.2 T\u01b0\u01a1ng t\u00e1c v\u00e0 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Social Media Marketing:<\/strong>&nbsp;Gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc, ph\u1ea3n h\u1ed3i \u00fd ki\u1ebfn kh\u00e1ch h\u00e0ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3.<\/li>\n\n\n\n<li><strong>Live Chat:<\/strong>&nbsp;H\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng tr\u1ef1c ti\u1ebfp tr\u00ean website, gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc v\u00e0 t\u01b0 v\u1ea5n s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5.<\/li>\n\n\n\n<li><strong>Chatbots:<\/strong>&nbsp;Cung c\u1ea5p th\u00f4ng tin v\u00e0 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng t\u1ef1 \u0111\u1ed9ng 24\/7, gi\u00fap gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 \u0111\u01a1n gi\u1ea3n v\u00e0 ti\u1ebft ki\u1ec7m th\u1eddi gian cho nh\u00e2n vi\u00ean.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">5.3 \u1ee8ng d\u1ee5ng Digital Marketing \u0111\u1ec3 th\u00fac \u0111\u1ea9y h\u00e0nh vi mua h\u00e0ng<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">5.3.1 Ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>SEM:<\/strong>&nbsp;Nh\u1eafm m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o \u0111\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng d\u1ef1a tr\u00ean nhu c\u1ea7u, h\u00e0nh vi v\u00e0 s\u1edf th\u00edch.<\/li>\n\n\n\n<li><strong>Email Marketing:<\/strong>&nbsp;Ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00e3 quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 th\u00f4ng qua email marketing c\u00e1 nh\u00e2n h\u00f3a.<\/li>\n\n\n\n<li><strong>Remarketing:<\/strong>&nbsp;Hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o \u0111\u1ebfn nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 truy c\u1eadp website nh\u01b0ng ch\u01b0a mua h\u00e0ng, nh\u1eafc nh\u1edf h\u1ecd v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 v\u00e0 khuy\u1ebfn kh\u00edch mua h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">5.3.2 Khuy\u1ebfn kh\u00edch mua h\u00e0ng<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Landing Page:<\/strong>&nbsp;Thi\u1ebft k\u1ebf trang \u0111\u00edch t\u1ed1i \u01b0u \u0111\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, t\u1eadp trung v\u00e0o m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 nh\u01b0 thu th\u1eadp th\u00f4ng tin li\u00ean h\u1ec7 ho\u1eb7c th\u00fac \u0111\u1ea9y mua h\u00e0ng.<\/li>\n\n\n\n<li><strong>Email Marketing:<\/strong>&nbsp;G\u1eedi email khuy\u1ebfn m\u00e3i, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u1edbi, th\u00f4ng b\u00e1o ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1 \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng mua h\u00e0ng.<\/li>\n\n\n\n<li><strong>Social Media Marketing:<\/strong>&nbsp;S\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o Facebook, Instagram Ads \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng truy c\u1eadp website v\u00e0 mua h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">5.4 \u1ee8ng d\u1ee5ng Digital Marketing \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 Branding<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">5.4.1 Ph\u00e2n t\u00edch d\u1eef li\u1ec7u website<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google Analytics:<\/strong>&nbsp;Theo d\u00f5i traffic website, h\u00e0nh vi kh\u00e1ch h\u00e0ng, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i gi\u00fap \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u00e1c chi\u1ebfn d\u1ecbch Digital Marketing v\u00e0 \u0111\u01b0a ra \u0111i\u1ec1u ch\u1ec9nh ph\u00f9 h\u1ee3p.<\/li>\n\n\n\n<li><strong>Facebook Pixel:<\/strong>&nbsp;Theo d\u00f5i hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o Facebook, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1eeb Facebook gi\u00fap t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">5.4.2 Theo d\u00f5i hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i:<\/strong>&nbsp;T\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng truy c\u1eadp website th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n (mua h\u00e0ng, \u0111\u0103ng k\u00fd&#8230;) l\u00e0 th\u01b0\u1edbc \u0111o quan tr\u1ecdng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch Digital Marketing.<\/li>\n\n\n\n<li><strong>ROI (Return on Investment):<\/strong> T\u1ef7 l\u1ec7 l\u1ee3i nhu\u1eadn thu \u0111\u01b0\u1ee3c so v\u1edbi chi ph\u00ed \u0111\u1ea7u t\u01b0 gi\u00fap \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng Branding \u0111\u1ec3 c\u00e2n nh\u1eafc v\u00e0 l\u1ef1a ch\u1ecdn chi\u1ebfn d\u1ecbch ph\u00f9 h\u1ee3p v\u00e0 hi\u1ec7u qu\u1ea3.<\/li>\n<\/ul>\n\n\n<span style=\"--tl-form-height-m:710.922px;--tl-form-height-t:836.578px;--tl-form-height-d:836.578px;\" class=\"tl-placeholder-f-type-shortcode_23666 tl-preload-form\"><span><\/span><\/span>\n\n\n<h2 class=\"wp-block-heading\">6. Case Study c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng \u1ee9ng d\u1ee5ng Digital Marketing cho Branding<\/h2>\n\n\n\n<p>Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u nh\u01b0 Coca-Cola, Nike v\u00e0 Starbucks l\u00e0 minh ch\u1ee9ng cho vi\u1ec7c \u1ee9ng d\u1ee5ng Digital Marketing m\u1ed9t c\u00e1ch s\u00e1ng t\u1ea1o v\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t l\u1edbn trong vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6.1 Coca-Cola: T\u1ea1o d\u1ef1ng c\u1ea3m x\u00fac qua n\u1ed9i dung k\u1ef9 thu\u1eadt s\u1ed1<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0110a d\u1ea1ng ho\u00e1 n\u1ed9i dung: <\/strong>Coca-Cola s\u1eed d\u1ee5ng c\u00e1c k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1 nh\u01b0 m\u1ea1ng x\u00e3 h\u1ed9i, YouTube v\u00e0 trang web ch\u00ednh th\u1ee9c \u0111\u1ec3 ph\u00e1t tri\u1ec3n n\u1ed9i dung mang t\u00ednh c\u1ea3m x\u00fac, k\u1ebft n\u1ed1i tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi.<\/li>\n\n\n\n<li><strong>Chi\u1ebfn d\u1ecbch &#8220;Share a Coke&#8221;:<\/strong> M\u1ed9t trong nh\u1eefng chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng nh\u1ea5t, s\u1eed d\u1ee5ng t\u00f9y ch\u1ec9nh t\u00ean c\u00e1 nh\u00e2n tr\u00ean lon Coca-Cola v\u00e0 khuy\u1ebfn kh\u00edch m\u1ecdi ng\u01b0\u1eddi chia s\u1ebb tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/li>\n\n\n\n<li><strong>K\u1ebft qu\u1ea3:<\/strong> T\u0103ng c\u01b0\u1eddng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 g\u1eafn k\u1ebft c\u1ea3m x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng, t\u1ea1o ra hi\u1ec7u \u1ee9ng lan t\u1ecfa m\u1ea1nh m\u1ebd tr\u00ean c\u00e1c k\u00eanh k\u1ef9 thu\u1eadt s\u1ed1.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">6.2 Nike: K\u1ebft n\u1ed1i s\u00e2u s\u1eafc v\u1edbi kh\u00e1ch h\u00e0ng qua truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Chi\u1ebfn l\u01b0\u1ee3c c\u00e1 nh\u00e2n ho\u00e1:<\/strong> Nike t\u1eadp trung v\u00e0o vi\u1ec7c c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c \u1ee9ng d\u1ee5ng v\u00e0 trang web, cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng t\u00f9y ch\u1ec9nh s\u1ea3n ph\u1ea9m theo s\u1edf th\u00edch c\u00e1 nh\u00e2n.<\/li>\n\n\n\n<li><strong>Chi\u1ebfn d\u1ecbch &#8220;Just Do It&#8221;:<\/strong> Nike th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch Marketing s\u1ed1 truy\u1ec1n c\u1ea3m h\u1ee9ng, s\u1eed d\u1ee5ng Influencers v\u00e0 Kols \u0111\u1ec3 chia s\u1ebb c\u00e2u chuy\u1ec7n v\u01b0\u1ee3t qua gi\u1edbi h\u1ea1n b\u1ea3n th\u00e2n.<\/li>\n\n\n\n<li><strong>K\u1ebft qu\u1ea3:<\/strong> T\u0103ng c\u01b0\u1eddng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 tr\u1edf th\u00e0nh bi\u1ec3u t\u01b0\u1ee3ng trong c\u1ed9ng \u0111\u1ed3ng th\u1ec3 thao, nh\u1ea5n m\u1ea1nh th\u00f4ng \u0111i\u1ec7p kh\u00edch l\u1ec7 v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng qua digital marketing.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">6.3 Starbucks: T\u1eadn d\u1ee5ng \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u1ee8ng d\u1ee5ng thanh to\u00e1n mobile:<\/strong> Starbucks ph\u00e1t tri\u1ec3n \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng cho ph\u00e9p thanh to\u00e1n nhanh ch\u00f3ng, t\u00edch \u0111i\u1ec3m th\u01b0\u1edfng v\u00e0 \u0111\u1eb7t h\u00e0ng tr\u01b0\u1edbc, t\u1ea1o tr\u1ea3i nghi\u1ec7m mua s\u1eafm ti\u1ec7n l\u1ee3i cho kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li><strong>Chi\u1ebfn d\u1ecbch m\u1ea1ng x\u00e3 h\u1ed9i:<\/strong> Starbucks s\u1eed d\u1ee5ng Instagram v\u00e0 Twitter \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng, chia s\u1ebb n\u1ed9i dung h\u1ea5p d\u1eabn nh\u01b0 h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m m\u1edbi v\u00e0 c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n\n\n\n<li><strong>K\u1ebft qu\u1ea3:<\/strong> T\u0103ng kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o ra m\u1ed9t c\u1ed9ng \u0111\u1ed3ng trung th\u00e0nh. \u1ee8ng d\u1ee5ng di \u0111\u1ed9ng c\u0169ng gi\u00fap t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n\n\n\n<p>Qua vi\u1ec7c ph\u00e1t tri\u1ec3n n\u1ed9i dung k\u1ef9 thu\u1eadt s\u1ed1 mang t\u00ednh c\u1ea3m x\u00fac, t\u1ea1o d\u1ef1ng tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a v\u00e0 t\u1eadn d\u1ee5ng \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng trong vi\u1ec7c \u0111\u1eb7t mua h\u00e0ng, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00e0y kh\u00f4ng ch\u1ec9 t\u0103ng c\u01b0\u1eddng v\u1ecb th\u1ebf th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh m\u00e0 c\u00f2n t\u1ea1o ra m\u1ed1i quan h\u1ec7 s\u00e2u s\u1eafc v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7. C\u00e1c k\u1ef9 n\u0103ng c\u1ea7n c\u00f3 khi l\u00e0m Digital Marketing<\/h2>\n\n\n\n<p>Trang b\u1ecb cho m\u00ecnh nh\u1eefng k\u1ef9 n\u0103ng c\u1ed1t l\u00f5i s\u1ebd gi\u00fap b\u1ea1n th\u00e0nh c\u00f4ng trong l\u0129nh v\u1ef1c Digital Marketing, t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 trong th\u1eddi \u0111\u1ea1i s\u1ed1.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/digital-marketing-04.png\" alt=\"\" class=\"wp-image-51673\" style=\"width:840px;height:auto\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/digital-marketing-04.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/digital-marketing-04-300x157.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/05\/digital-marketing-04-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><em>C\u00e1c k\u1ef9 n\u0103ng m\u00e0 m\u1ed9t chuy\u00ean gia v\u1ec1 Digital Marketing c\u1ea7n trau d\u1ed3i<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7.1 Hi\u1ec3u bi\u1ebft v\u1ec1 SEO, PPC v\u00e0 Social Media<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>SEO &amp; SEM:<\/strong> T\u1ed1i \u01b0u h\u00f3a c\u1ea5u tr\u00fac v\u00e0 n\u1ed9i dung trang web cho c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SEO) v\u00e0\/ ho\u1eb7c s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn tr\u1ea3 ti\u1ec1n (SEM) \u0111\u1ec3 t\u0103ng l\u01b0\u1ee3t truy c\u1eadp \u0111\u1ebfn website.<\/li>\n\n\n\n<li><strong>PPC (Pay-Per-Click):<\/strong> Hi\u1ec3u bi\u1ebft v\u1ec1 PPC gi\u00fap b\u1ea1n thi\u1ebft k\u1ebf v\u00e0 qu\u1ea3n l\u00fd c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n hi\u1ec7u qu\u1ea3, nh\u1eafm \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a ng\u00e2n s\u00e1ch.<\/li>\n\n\n\n<li><strong>Social Media:<\/strong> \u0110\u1ea3m b\u1ea3o s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i (Facebook; Youtube;&nbsp;LinkedIn\u2026) mang l\u1ea1i l\u1ee3i \u00edch v\u1ec1 nhi\u1ec1u m\u1eb7t cho doanh nghi\u1ec7p.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">7.2 K\u1ef9 n\u0103ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/h3>\n\n\n\n<p>Kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u gi\u00fap b\u1ea1n \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch, \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ch\u00ednh x\u00e1c th\u00f4ng qua vi\u1ec7c ph\u00e2n t\u00edch s\u1ed1 li\u1ec7u. B\u1ea1n c\u1ea7n bi\u1ebft c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch \u0111\u1ec3 thu th\u1eadp v\u00e0 gi\u1ea3i m\u00e3 c\u00e1c th\u00f4ng tin c\u00f3 s\u1eb5n, t\u1eeb \u0111\u00f3 d\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c cho ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7.3 K\u1ef9 n\u0103ng vi\u1ebft Content Marketing<\/h3>\n\n\n\n<p>Vi\u1ec7c t\u1ea1o ra n\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb gi\u00fap thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o d\u1ef1ng uy t\u00edn cho th\u01b0\u01a1ng hi\u1ec7u. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi b\u1ea1n ph\u1ea3i c\u00f3 k\u1ef9 n\u0103ng vi\u1ebft t\u1ed1t v\u00e0 kh\u1ea3 n\u0103ng truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p m\u1ed9t c\u00e1ch s\u00e1ng t\u1ea1o v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-9-nh\u1ea1y-ben-v\u1edbi-xu-h\u01b0\u1edbng-c\u1ee7a-th\u1ecb-tr\u01b0\u1eddng\">7.4 Nh\u1ea1y b\u00e9n v\u1edbi xu h\u01b0\u1edbng c\u1ee7a th\u1ecb tr\u01b0\u1eddng<\/h3>\n\n\n\n<p>N\u1eafm b\u1eaft nhanh ch\u00f3ng xu h\u01b0\u1edbng c\u1ee7a th\u1ecb tr\u01b0\u1eddng s\u1ebd gi\u00fap chuy\u00ean vi\u00ean Digital Marketing hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng h\u01a1n.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, vi\u1ec7c nh\u1ea1y b\u00e9n v\u1edbi c\u00e1c thay \u0111\u1ed5i c\u1ee7a c\u00f4ng ngh\u1ec7 v\u00e0 nhanh ch\u00f3ng \u00e1p d\u1ee5ng c\u00e1c c\u1ea3i ti\u1ebfn n\u00e0y v\u00e0o Digital Marketing s\u1ebd g\u00f3p ph\u1ea7n mang l\u1ea1i l\u1ee3i th\u1ebf c\u1ea1nh tranh cho doanh nghi\u1ec7p.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7.5 Hi\u1ec3u bi\u1ebft v\u1ec1 thi\u1ebft k\u1ebf v\u00e0 UX\/UI<\/h3>\n\n\n\n<p>Hi\u1ec3u bi\u1ebft c\u01a1 b\u1ea3n v\u1ec1 thi\u1ebft k\u1ebf v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng (UX\/UI) gi\u00fap b\u1ea1n bi\u1ebft c\u00e1ch h\u1ed7 tr\u1ee3 x\u00e2y d\u1ef1ng c\u00e1c trang web v\u00e0 \u1ee9ng d\u1ee5ng \u0111\u1eb9p m\u1eaft, d\u1ec5 s\u1eed d\u1ee5ng, t\u1eeb \u0111\u00f3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng khi t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. Tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng ch\u00ednh l\u00e0 ch\u00eca kho\u00e1 th\u00e0nh c\u00f4ng c\u1ee7a Digital Marketing.<\/p>\n\n\n\n<p>N\u1eafm v\u1eefng c\u00e1c k\u1ef9 n\u0103ng Digital Marketing v\u00e0 \u1ee9ng d\u1ee5ng hi\u1ec7u qu\u1ea3 s\u1ebd gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">T\u1ed5ng k\u1ebft<\/h2>\n\n\n\n<p>B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Digital Marketing ph\u00f9 h\u1ee3p v\u00e0 t\u1eadn d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng k\u1ebft qu\u1ea3 \u1ea5n t\u01b0\u1ee3ng trong vi\u1ec7c x\u00e2y d\u1ef1ng, ph\u00e1t tri\u1ec3n v\u00e0 duy tr\u00ec h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u, t\u1eeb \u0111\u00f3 th\u00fac \u0111\u1ea9y doanh s\u1ed1 v\u00e0 c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh.<\/p>\n\n\n\n<p>Trong t\u01b0\u01a1ng lai, vi\u1ec7c ti\u1ebfp t\u1ee5c n\u1eafm b\u1eaft v\u00e0 \u00e1p d\u1ee5ng c\u00e1c xu h\u01b0\u1edbng c\u00f4ng ngh\u1ec7 m\u1edbi, c\u00e1c \u1ee9ng d\u1ee5ng c\u1ee7a Digital Marketing s\u1ebd gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh trong s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ecdi doanh nghi\u1ec7p.<\/p>\n\n\n\n<p class=\"has-text-align-right\">Ngu\u1ed3n:&nbsp;<strong><a href=\"https:\/\/www.saokim.com.vn\/en\/\">Sao Kim Branding<\/a><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-right\">Chuy\u00ean gia x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0110\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 Digital Marketing v\u00e0 vai tr\u00f2 c\u1ee7a Digital Marketing trong Branding, ch\u00fang ta c\u00f9ng t\u00ecm hi\u1ec3u c\u00e1c kh\u00eda c\u1ea1nh ch\u00ednh v\u00e0 \u1ee9ng d\u1ee5ng c\u1ee7a n\u00f3 trong b\u00e0i vi\u1ebft n\u00e0y<\/p>\n","protected":false},"author":37,"featured_media":51230,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[290,195],"tags":[],"class_list":["post-49185","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-manager","category-cam-nang"],"acf":[],"views":156,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/49185","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=49185"}],"version-history":[{"count":12,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/49185\/revisions"}],"predecessor-version":[{"id":52044,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/49185\/revisions\/52044"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/51230"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=49185"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=49185"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=49185"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}