{"id":49212,"date":"2024-06-03T11:19:24","date_gmt":"2024-06-03T04:19:24","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=49212"},"modified":"2024-06-10T10:09:58","modified_gmt":"2024-06-10T03:09:58","slug":"brand-manager-can-lam-content-marketing","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/brand-manager-can-lam-content-marketing\/","title":{"rendered":"Brand Manager ch\u1eafc ch\u1eafn ph\u1ea3i l\u00e0m Content Marketing"},"content":{"rendered":"\n

Trong b\u1ed1i c\u1ea3nh Marketing ng\u00e0y nay, Content Marketing<\/strong> l\u00e0 tr\u00e1i tim c\u1ee7a b\u1ea5t k\u1ef3 chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u n\u00e0o. Vi\u1ec7c x\u00e2y d\u1ef1ng Content Marketing<\/strong> hi\u1ec7u qu\u1ea3 gi\u00fap r\u00fat ng\u1eafn kho\u1ea3ng c\u00e1ch gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u. <\/p>\n\n\n\n

Th\u1ebf gi\u1edbi c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i, th\u00f4ng tin lan t\u1ecfa v\u1edbi t\u1ed1c \u0111\u1ed9 ch\u00f3ng m\u1eb7t v\u00e0 kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng th\u00f4ng minh trong vi\u1ec7c l\u1ef1a ch\u1ecdn ti\u1ebfp nh\u1eadn th\u00f4ng tin nh\u01b0 hi\u1ec7n nay th\u00ec vi\u1ec7c t\u1ea1o ra n\u1ed9i dung gi\u00e1 tr\u1ecb, thi\u1ebft th\u1ef1c l\u00e0 \u0111i\u1ec1u v\u00f4 c\u00f9ng quan tr\u1ecdng. <\/p>\n\n\n

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Brand Manager c\u1ea7n \u1ee9ng d\u1ee5ng hi\u1ec7u qu\u1ea3 Content Marketing v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/em><\/p>\n\n\n\n

Nh\u01b0ng l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1eeb m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Content Marketing<\/strong>, ch\u00fang ta c\u00f3 th\u1ec3 kh\u00f4ng nh\u1eefng thu h\u00fat kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n \u0111\u1ecbnh h\u00ecnh v\u00e0 n\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u? <\/p>\n\n\n\n

\u0110\u00e2y ch\u00ednh l\u00e0 b\u00ed m\u1eadt m\u00e0 m\u1ed7i Brand Manager c\u1ea7n kh\u00e1m ph\u00e1, t\u1eeb vi\u1ec7c hi\u1ec3u r\u00f5 b\u1ea3n ch\u1ea5t Content Marketing<\/strong> \u0111\u1ebfn vi\u1ec7c \u1ee9ng d\u1ee5ng Content m\u1ed9t c\u00e1ch linh ho\u1ea1t v\u00e0 s\u00e1ng t\u1ea1o v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

1. Content Marketing l\u00e0 g\u00ec?<\/h2>\n\n\n\n

Content Marketing l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Marketing t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o v\u00e0 ph\u00e2n ph\u1ed1i n\u1ed9i dung h\u1eefu \u00edch, nh\u1ea5t qu\u00e1n \u0111\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n m\u1ed9t \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, \u0111\u1ec3 th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng kh\u00e1ch h\u00e0ng c\u00f3 l\u1ee3i. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, qua \u0111\u00f3 t\u1ea1o ra n\u1ed9i dung gi\u00e1 tr\u1ecb ph\u1ee5c v\u1ee5 cho m\u1ee5c ti\u00eau \u0111\u00f3.<\/p>\n\n\n\n

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Th\u1ebf n\u00e0o l\u00e0 Content Marketing?<\/em><\/p>\n\n\n\n

M\u1ee5c \u0111\u00edch c\u1ee7a Content Marketing l\u00e0 cung c\u1ea5p gi\u1ea3i ph\u00e1p \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng b\u1eb1ng n\u1ed9i dung, t\u1ea1o s\u1ef1 h\u1ea5p d\u1eabn, th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng y\u00eau th\u00edch s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p v\u00e0 t\u1ea1o ra chuy\u1ec3n \u0111\u1ed5i, t\u1ea1o ni\u1ec1m tin l\u00e2u d\u00e0i c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi doanh nghi\u1ec7p. <\/p>\n\n\n\n

Content Marketing th\u00f4ng qua nhi\u1ec1u lo\u1ea1i h\u00ecnh n\u1ed9i dung kh\u00e1c nhau (video, \u1ea3nh, infographic,\u2026) c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng cho nhi\u1ec1u k\u00eanh c\u00f9ng l\u00fac, gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc d\u1ec5 d\u00e0ng thu th\u1eadp th\u00eam th\u00f4ng tin v\u00e0 ki\u1ebfn th\u1ee9c. <\/p>\n\n\n\n

\u0110\u1ecdc th\u00eam: Content Marketing l\u00e0 g\u00ec? Nh\u1eefng \u0111i\u1ec1u doanh nghi\u1ec7p c\u1ea7n bi\u1ebft v\u1ec1 Content Marketing<\/strong><\/a><\/p>\n\n\n\n

2. T\u1ea1i sao Content Marketing l\u00e0 v\u0169 kh\u00ed quan tr\u1ecdng \u0111\u1ed1i v\u1edbi Brand Manager?<\/h2>\n\n\n\n

Trong th\u1ebf gi\u1edbi Marketing hi\u1ec7n \u0111\u1ea1i, Content Marketing l\u00e0 c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng s\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u. \u0110\u1ed1i v\u1edbi m\u1ed9t Brand Manager, vi\u1ec7c n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c t\u1ea1o ra n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng kh\u00f4ng ch\u1ec9 gi\u00fap thu h\u00fat kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng.<\/p>\n\n\n\n

C\u00f9ng kh\u00e1m ph\u00e1 t\u1ea1i sao Content Marketing l\u00e0 v\u0169 kh\u00ed quan tr\u1ecdng \u0111\u1ed1i v\u1edbi Brand Manager qua 3 l\u00ed do d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n\n\n\n

2.1 Gi\u00fap Brand Manager ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u00fang c\u00e1ch<\/h3>\n\n\n\n

Trong th\u1eddi \u0111\u1ea1i b\u00f9ng n\u1ed5 th\u00f4ng tin, kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng th\u00f4ng minh v\u00e0 c\u00f3 xu h\u01b0\u1edbng t\u1ef1 t\u00ecm ki\u1ebfm th\u00f4ng tin tr\u01b0\u1edbc khi mua h\u00e0ng c\u0169ng nh\u01b0 khao kh\u00e1t c\u00e1c th\u00f4ng tin gi\u00e1 tr\u1ecb, thi\u1ebft th\u1ef1c.<\/p>\n\n\n\n

Content Marketing gi\u00fap cung c\u1ea5p n\u1ed9i dung gi\u00e1 tr\u1ecb, thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, t\u1ea1o d\u1ef1ng l\u00f2ng tin v\u00e0 th\u00fac \u0111\u1ea9y h\u1ecd l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u m\u00e0 kh\u00f4ng c\u1ea7n \u0111\u1ebfn qu\u1ea3ng c\u00e1o tr\u1ef1c ti\u1ebfp.<\/p>\n\n\n\n

2.2 Gi\u00fap Brand Manager tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c Marketing hi\u1ec7u qu\u1ea3<\/h3>\n\n\n\n

Content Marketing l\u00e0 c\u00f4ng c\u1ee5 kh\u00f4ng th\u1ec3 thi\u1ebfu trong vi\u1ec7c tri\u1ec3n khai b\u1ea5t k\u00ec chi\u1ebfn l\u01b0\u1ee3c Marketing n\u00e0o, l\u00e0 n\u1ec1n t\u1ea3ng cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing kh\u00e1c nh\u01b0 SEO, Social Media Marketing, Email Marketing,…<\/p>\n\n\n\n

Content ch\u1ea5t l\u01b0\u1ee3ng gi\u00fap t\u0103ng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch marketing, thu h\u00fat traffic, t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 ROI.<\/p>\n\n\n\n

2.3 Gi\u00fap Brand Manager x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng<\/h3>\n\n\n\n

Hi\u1ec3u bi\u1ebft v\u00e0 \u1ee9ng d\u1ee5ng hi\u1ec7u qu\u1ea3 Content Marketing gi\u00fap Brand Manager truy\u1ec1n t\u1ea3i hi\u1ec7u qu\u1ea3 c\u00e1c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, t\u1ea1o k\u1ebft n\u1ed1i, qua \u0111\u00f3 x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd.<\/p>\n\n\n\n

Brand Manager c\u1ea7n c\u00f3 kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o n\u1ed9i dung, ph\u00e2n t\u00edch d\u1eef li\u1ec7u, \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch Content Marketing.<\/p>\n\n\n\n

3. M\u1ed1i li\u00ean h\u1ec7 gi\u1eefa Content Marketing v\u00e0 Branding<\/h2>\n\n\n\n

Content Marketing v\u00e0 Branding c\u00f3 m\u1ed1i quan h\u1ec7 m\u1eadt thi\u1ebft, h\u1ed7 tr\u1ee3 l\u1eabn nhau. Content Marketing l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1ec3 hi\u1ec7n th\u1ef1c h\u00f3a chi\u1ebfn l\u01b0\u1ee3c Branding gi\u00fap truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p, gi\u00e1 tr\u1ecb v\u00e0 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn kh\u00e1ch h\u00e0ng. <\/p>\n\n\n

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Content Marketing gi\u00fap hi\u1ec7n th\u1ef1c ho\u00e1 chi\u1ebfn l\u01b0\u1ee3c Branding<\/em><\/p>\n\n\n\n

3.1 Hi\u1ec7n th\u1ef1c h\u00f3a th\u00f4ng \u0111i\u1ec7p v\u00e0 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n

M\u1ecdi n\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ea1o ra v\u00e0 chia s\u1ebb qua c\u00e1c k\u00eanh Content Marketing \u0111\u1ec1u mang theo th\u00f4ng \u0111i\u1ec7p v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. <\/p>\n\n\n\n

T\u1eeb c\u00e1c b\u00e0i vi\u1ebft tr\u00ean blog, video, h\u00ecnh \u1ea3nh, infographics, podcast \u0111\u1ebfn Ebook v\u00e0 Email, m\u1ed7i ph\u01b0\u01a1ng ti\u1ec7n n\u1ed9i dung \u0111\u1ec1u \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 truy\u1ec1n \u0111\u1ea1t c\u00e1c kh\u00eda c\u1ea1nh kh\u00e1c nhau c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u: s\u1ee9 m\u1ec7nh, t\u1ea7m nh\u00ecn \u0111\u1ebfn gi\u00e1 tr\u1ecb m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mang l\u1ea1i cho kh\u00e1ch h\u00e0ng v\u00e0 x\u00e3 h\u1ed9i.<\/p>\n\n\n\n

3.2 X\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u uy t\u00edn v\u00e0 chuy\u00ean nghi\u1ec7p<\/h3>\n\n\n\n

N\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao, \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, gi\u00fap th\u1ec3 hi\u1ec7n s\u1ef1 chuy\u00ean nghi\u1ec7p v\u00e0 uy t\u00edn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Khi kh\u00e1ch h\u00e0ng li\u00ean t\u1ee5c ti\u1ebfp x\u00fac v\u1edbi n\u1ed9i dung mang l\u1ea1i gi\u00e1 tr\u1ecb cho h\u1ecd, h\u00ecnh \u1ea3nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u d\u1ea7n \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng v\u00e0 c\u1ee7ng c\u1ed1 trong t\u00e2m tr\u00ed h\u1ecd. <\/p>\n\n\n\n

3.3 T\u0103ng kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n

Content Marketing gi\u00fap t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t v\u1edbi kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 t\u0103ng m\u1ee9c \u0111\u1ed9 trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, t\u1ea1o n\u00ean m\u1ed9t m\u1ed1i quan h\u1ec7 tin c\u1eady, t\u1eeb \u0111\u00f3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n

4. C\u00e1c lo\u1ea1i h\u00ecnh Content Marketing ph\u1ed5 bi\u1ebfn<\/h2>\n\n\n\n

M\u1ed7i lo\u1ea1i h\u00ecnh Content Marketing c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 l\u1ee3i \u00edch ri\u00eang, nh\u01b0ng khi \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p v\u00e0 \u00e1p d\u1ee5ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 mang t\u00ednh chi\u1ebfn l\u01b0\u1ee3c, ch\u00fang c\u00f3 th\u1ec3 t\u1ea1o n\u00ean m\u1ed9t chi\u1ebfn d\u1ecbch Marketing to\u00e0n di\u1ec7n, gi\u00fap x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n

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C\u00e1c lo\u1ea1i h\u00ecnh Content Marketing ph\u1ed5 bi\u1ebfn<\/em><\/p>\n\n\n\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c lo\u1ea1i h\u00ecnh Content Marketing ph\u1ed5 bi\u1ebfn, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi t\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n v\u00e0 uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

4.1 Blog<\/h3>\n\n\n\n

Blog l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch c\u01a1 b\u1ea3n v\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 th\u1ef1c hi\u1ec7n Content Marketing. Blog c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3: <\/p>\n\n\n\n