{"id":49231,"date":"2024-12-11T13:41:17","date_gmt":"2024-12-11T06:41:17","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=49231"},"modified":"2025-01-15T16:53:35","modified_gmt":"2025-01-15T09:53:35","slug":"xu-huong-marketing-b2b","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/xu-huong-marketing-b2b\/","title":{"rendered":"[Update 2025] 10 xu h\u01b0\u1edbng marketing B2B n\u1ed5i b\u1eadt nh\u1ea5t"},"content":{"rendered":"\n

Marketing B2B (Business to Business) l\u00e0 h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb nh\u1eafm t\u1edbi kh\u00e1ch h\u00e0ng l\u00e0 doanh nghi\u1ec7p. \u0110\u1ed1i m\u1eb7t v\u1edbi b\u1ed1i c\u1ea3nh \u0111\u1ea7y r\u1eaby nh\u1eefng s\u1ef1 thay \u0111\u1ed5i, ph\u00e1t tri\u1ec3n nh\u01b0 hi\u1ec7n nay, vi\u1ec7c c\u1eadp nh\u1eadt c\u00e1c xu h\u01b0\u1edbng marketing B2B \u0111\u00f3ng vai tr\u00f2 r\u1ea5t l\u1edbn trong qu\u00e1 tr\u00ecnh l\u00ean chi\u1ebfn l\u01b0\u1ee3c, \u0111\u1ecbnh h\u01b0\u1edbng ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd gi\u1edbi thi\u1ec7u t\u1edbi b\u1ea1n c\u00e1c xu h\u01b0\u1edbng marketing B2B n\u1ed5i b\u1eadt nh\u1ea5t n\u0103m 2025.<\/em><\/p>\n\n\n\n

\"10<\/figure>\n\n\n\n

1. T\u1ed5ng quan v\u1ec1 Marketing B2B<\/h2>\n\n\n\n

1.1. T\u1ea7m quan tr\u1ecdng c\u1ee7a marketing B2B<\/h3>\n\n\n\n

Marketing B2B (Business to Business) kh\u00f4ng ch\u1ec9 l\u00e0 vi\u1ec7c b\u00e1n s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 t\u1eeb doanh nghi\u1ec7p n\u00e0y sang doanh nghi\u1ec7p kh\u00e1c. Trong th\u1eddi \u0111\u1ea1i k\u1ef9 thu\u1eadt s\u1ed1, n\u00f3 \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ngh\u1ec7 thu\u1eadt k\u1ebft n\u1ed1i, hi\u1ec3u bi\u1ebft v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i. <\/p>\n\n\n\n

V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a c\u00f4ng ngh\u1ec7 th\u00f4ng tin, c\u01a1 h\u1ed9i \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng B2B tr\u1edf n\u00ean m\u1edf r\u1ed9ng, \u0111\u00f2i h\u1ecfi c\u00e1c doanh nghi\u1ec7p ph\u1ea3i thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 ph\u00f9 h\u1ee3p\u200b\u200b.<\/p>\n\n\n\n

1.2. Xu h\u01b0\u1edbng marketing B2B thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o?<\/h3>\n\n\n\n

S\u1ef1 thay \u0111\u1ed5i trong h\u00e0nh vi mua s\u1eafm c\u1ee7a doanh nghi\u1ec7p, v\u1edbi qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh ng\u00e0y c\u00e0ng ph\u1ee9c t\u1ea1p v\u00e0 k\u1ef3 v\u1ecdng cao h\u01a1n v\u1ec1 tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a, \u0111\u00e3 bu\u1ed9c c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing B2B ph\u1ea3i tr\u1edf n\u00ean linh ho\u1ea1t v\u00e0 \u0111a d\u1ea1ng h\u01a1n\u200b\u200b. <\/p>\n\n\n\n

C\u1ed9ng v\u1edbi nh\u1eefng bi\u1ebfn \u0111\u1ed9ng c\u1ee7a th\u1ebf gi\u1edbi c\u00f4ng ngh\u1ec7, \u0111\u00f2i h\u1ecfi Marketing Manager c\u1ea7n t\u00ecm hi\u1ec3u tr\u01b0\u1edbc, \u0111\u00f3n \u0111\u1ea7u xu h\u01b0\u1edbng, \u0111\u1ea3m b\u1ea3o s\u1ef1 ph\u00e1t tri\u1ec3n cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

2. 10 xu h\u01b0\u1edbng Marketing B2B m\u00e0 Marketing Manager c\u1ea7n bi\u1ebft<\/h2>\n\n\n\n

2.1. Xu h\u01b0\u1edbng 1: Ti\u1ebfp th\u1ecb qua LinkedIn<\/h3>\n\n\n\n
\"ti\u1ebfp<\/figure>\n\n\n\n

B\u1ea3n ch\u1ea5t c\u1ee7a h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb qua LinkedIn c\u0169ng t\u01b0\u01a1ng t\u1ef1 nh\u01b0 ti\u1ebfp th\u1ecb qua c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i kh\u00e1c. \u0110i\u1ec3m \u0111\u1eb7c bi\u1ec7t l\u00e0, v\u00ec LinkedIn \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng nh\u01b0 m\u1ed9t m\u00f4i tr\u01b0\u1eddng chuy\u00ean nghi\u1ec7p, t\u1eadp trung v\u00e0o c\u00e1c m\u1ed1i quan h\u1ec7 kinh doanh n\u00ean r\u1ea5t h\u1eefu \u00edch \u0111\u1ec3 ti\u1ebfp c\u1eadn t\u1edbi t\u1ec7p kh\u00e1ch h\u00e0ng l\u00e0 doanh nghi\u1ec7p. <\/p>\n\n\n\n

S\u1eed d\u1ee5ng LinkedIn, b\u1ea1n c\u00f3 c\u01a1 h\u1ed9i thi\u1ebft l\u1eadp th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh nh\u01b0 m\u1ed9t chuy\u00ean gia h\u00e0ng \u0111\u1ea7u trong l\u0129nh v\u1ef1c, x\u00e2y d\u1ef1ng uy t\u00edn trong c\u1ed9ng \u0111\u1ed3ng nh\u1eefng ng\u01b0\u1eddi c\u00f9ng ng\u00e0nh. V\u1edbi m\u1ed9t l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi d\u00f9ng l\u00e0 c\u1ea5p C-Levels, Entrepreneur, Manager,… s\u1ebd l\u00e0 t\u1ec7p \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ef1c phong ph\u00fa cho c\u00e1c doanh nghi\u1ec7p B2B. <\/p>\n\n\n\n

B\u00ean c\u1ea1nh \u0111\u00f3, LinkedIn cho ph\u00e9p b\u1ea1n ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau d\u1ef1a tr\u00ean \u0111\u1ecba \u0111i\u1ec3m, ng\u00e0nh ngh\u1ec1, v\u1ecb tr\u00ed c\u00f4ng vi\u1ec7c v\u00e0 c\u00e1c d\u1eef li\u1ec7u phong ph\u00fa v\u1ec1 h\u00e0nh vi, s\u1edf th\u00edch s\u1ebd gi\u00fap b\u1ea1n tinh ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb, n\u00e2ng cao hi\u1ec7u qu\u1ea3 thu h\u00fat lead ti\u1ec1m n\u0103ng, t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n\n\n

2.2. Xu h\u01b0\u1edbng 2: Automation Marketing<\/h3>\n\n\n\n
\"xu<\/figure>\n\n\n\n

Kh\u00e1i ni\u1ec7m Automation Marketing ch\u1eafc h\u1eb3n kh\u00f4ng c\u00f2n xa l\u1ea1 g\u00ec v\u1edbi b\u1ea1n. V\u00e0 trong t\u01b0\u01a1ng lai, h\u00ecnh th\u1ee9c t\u1ef1 \u0111\u1ed9ng h\u00f3a nh\u1edd c\u00f4ng ngh\u1ec7, ph\u1ea7n m\u1ec1m n\u00e0y s\u1ebd ti\u1ebfp t\u1ee5c l\u00e0 xu th\u1ebf ph\u00e1t tri\u1ec3n c\u1ee7a m\u1ecdi doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 B2B.<\/p>\n\n\n\n

Marketing l\u00e0 chu\u1ed7i nh\u1eefng ho\u1ea1t \u0111\u1ed9ng c\u1ea7n th\u1ef1c hi\u1ec7n li\u00ean t\u1ee5c trong th\u1eddi gian d\u00e0i m\u1edbi \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3. Vi\u1ec7c \u00e1p d\u1ee5ng Automation Marketing s\u1ebd gi\u00fap gi\u1ea3m thi\u1ec3u th\u1eddi gian, chi ph\u00ed th\u1ef1c hi\u1ec7n nhi\u1ec1u h\u1ea1ng m\u1ee5c m\u00e0 v\u1eabn \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 t\u01b0\u01a1ng t\u1ef1. <\/p>\n\n\n\n

M\u1ed9t s\u1ed1 ho\u1ea1t \u0111\u1ed9ng marketing c\u00f3 th\u1ec3 \u1ee9ng d\u1ee5ng Automation nh\u01b0: g\u1eedi Email Marketing, qu\u1ea3n l\u00fd m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng (CRM – Customer Relationship Management), c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o,… <\/p>\n\n\n\n

Hi\u1ec3u v\u00e0 bi\u1ebft c\u00e1ch \u1ee9ng d\u1ee5ng Automation Marketing s\u1ebd \u0111em \u0111\u1ebfn cho doanh nghi\u1ec7p th\u00eam ngu\u1ed3n l\u1ef1c \u0111\u1ec3 t\u1eadp trung v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng quan tr\u1ecdng h\u01a1n trong chi\u1ebfn l\u01b0\u1ee3c marketing.<\/p>\n\n\n\n

\u0110\u1ecdc th\u00eam<\/em><\/strong> <\/p>\n\n\n\n

Chi\u1ebfn l\u01b0\u1ee3c Email Marketing cho B2B<\/strong><\/a><\/p>\n\n\n\n

2.3. Xu h\u01b0\u1edbng 3: T\u0103ng c\u01b0\u1eddng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng (Customer Experience)<\/h3>\n\n\n\n
\"xu<\/figure>\n\n\n\n

Kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 m\u00e0 c\u00f2n l\u00e0 to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng ti\u1ebfp x\u00fac v\u1edbi th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ph\u00f9 h\u1ee3p, \u0111\u1ea3m b\u1ea3o tr\u1ea3i nghi\u1ec7m th\u1ed1ng nh\u1ea5t. <\/p>\n\n\n\n

C\u00f3 r\u1ea5t nhi\u1ec1u c\u00f4ng c\u1ee5 v\u00e0 ph\u01b0\u01a1ng ph\u00e1p kh\u00e1c nhau. Tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1 th\u00ec c\u00f3 th\u1ec3 d\u00f9ng t\u1edbi AI, Chatbot t\u1ef1 \u0111\u1ed9ng hay Tr\u1ee3 l\u00fd \u1ea3o (Virtual Assistant) \u0111\u1ec3 gi\u1ea3i \u0111\u00e1p v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng – ngay c\u1ea3 tr\u01b0\u1edbc khi h\u1ecd bi\u1ebft ch\u00fang t\u1ed3n t\u1ea1i (theo b\u00e1o c\u00e1o xu h\u01b0\u1edbng CX h\u00e0ng n\u0103m c\u1ee7a Acxiom<\/a><\/strong> 2024).<\/p>\n\n\n\n

Ngo\u00e0i \u0111\u1eddi th\u1ef1c, b\u1ea1n c\u00f3 th\u1ec3 t\u0103ng tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng qua nhi\u1ec1u gi\u00e1c quan kh\u00e1c nhau nh\u01b0: kh\u1ee9u gi\u00e1c (t\u1ea1o h\u01b0\u01a1ng th\u01a1m, c\u1ea3m gi\u00e1c tho\u1ea3i m\u00e1i), x\u00fac gi\u00e1c (t\u1eadp trung v\u00e0o s\u1ef1 s\u1ea1ch s\u1ebd, g\u1ecdn g\u00e0ng), th\u00ednh gi\u00e1c (\u00e2m nh\u1ea1c ph\u00f9 h\u1ee3p v\u1edbi ch\u1ee7 \u0111\u1ec1, \u00e2m l\u01b0\u1ee3ng v\u1eeba ph\u1ea3i),…<\/p>\n\n\n\n

L\u00e0 kh\u00e1ch h\u00e0ng, ai c\u0169ng quan tr\u1ecdng tr\u1ea3i nghi\u1ec7m c\u1ee7a m\u00ecnh. C\u1ee9 h\u00ecnh dung r\u1eb1ng, khi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n t\u1ea1o ra tr\u1ea3i nghi\u1ec7m t\u1ed1t, kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng; h\u1ecd s\u1ebd c\u00f3 \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 chia s\u1ebb tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c \u0111\u00f3 v\u1edbi nh\u1eefng ng\u01b0\u1eddi xung quanh h\u1ecd, chia s\u1ebb l\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, lan t\u1ecfa t\u1edbi nhi\u1ec1u ng\u01b0\u1eddi h\u01a1n.<\/p>\n\n\n\n

N\u00f3i ng\u1eafn g\u1ecdn l\u00e0, b\u1eb1ng h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m \u0111\u1ee7 t\u1ed1t, vai tr\u00f2 c\u1ee7a kh\u00e1ch h\u00e0ng l\u00fac n\u00e0y s\u1ebd kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i l\u00e0 kh\u00e1ch; h\u1ecd c\u00f2n l\u00e0 nh\u1eefng “marketer” gi\u00fap b\u1ea1n t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u00e0 kh\u00f4ng l\u1ea5y b\u1ea5t k\u1ef3 m\u1ed9t \u0111\u1ed3ng d\u1ecbch v\u1ee5 n\u00e0o c\u1ea3. <\/p>\n\n\n\n

2.4. Xu h\u01b0\u1edbng 4: SEO TikTok<\/h3>\n\n\n\n
\"xu<\/figure>\n\n\n\n

V\u1edbi marketing B2B, b\u00ean c\u1ea1nh ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh cu\u1ed1i (nh\u01b0 c\u1ea5p C-Levels, qu\u1ea3n l\u00fd,…), b\u1ea1n c\u1ea7n t\u1eadp trung marketing t\u1edbi t\u1ec7p ng\u01b0\u1eddi \u0111\u1ec1 xu\u1ea5t th\u00f4ng tin (c\u1ea5p d\u01b0\u1edbi, nh\u00e2n vi\u00ean c\u1ee7a ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh) b\u1edfi t\u1ec7p ng\u01b0\u1eddi ra quy\u1ebft \u0111\u1ecbnh cu\u1ed1i th\u01b0\u1eddng kh\u00f4ng c\u00f3 nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 t\u00ecm ki\u1ebfm v\u00e0 ch\u1ecdn l\u1ecdc th\u00f4ng tin.<\/p>\n\n\n\n

Gen Z hi\u1ec7n t\u1ea1i \u0111\u00e3 v\u00e0 \u0111ang d\u1ea7n ti\u1ebfn v\u00e0o vai tr\u00f2 ng\u01b0\u1eddi \u0111\u1ec1 xu\u1ea5t, cung c\u1ea5p th\u00f4ng tin. Theo kh\u1ea3o s\u00e1t, 57% gen Z cho bi\u1ebft h\u1ecd th\u00edch t\u00ecm ki\u1ebfm tr\u00ean n\u1ec1n t\u1ea3ng d\u1ea1ng video ng\u1eafn h\u01a1n Google. V\u00ec v\u1eady, khi mu\u1ed1n nghi\u00ean c\u1ee9u nh\u00e0 cung c\u1ea5p cho c\u00f4ng vi\u1ec7c, c\u00f3 th\u1ec3 ch\u1eafc ch\u1eafn h\u1ecd s\u1ebd t\u00ecm \u0111\u1ebfn TikTok.<\/p>\n\n\n\n

V\u00e0 khi t\u1ea7m \u1ea3nh h\u01b0\u1edfng c\u1ee7a gen Z t\u1ea1i n\u01a1i l\u00e0m vi\u1ec7c ng\u00e0y c\u00e0ng t\u0103ng, nh\u1eefng nh\u00e0 ti\u1ebfp th\u1ecb B2B s\u1ebd xu\u1ea5t hi\u1ec7n nhi\u1ec1u h\u01a1n \u1edf n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn n\u00e0y. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 b\u1ea1n c\u1ea7n hi\u1ec3u thu\u1eadt to\u00e1n c\u0169ng nh\u01b0 nghi\u00ean c\u1ee9u c\u00e1ch ti\u1ebfp c\u1eadn s\u00e1ng t\u1ea1o \u0111\u1ec3 n\u1ed5i b\u1eadt gi\u1eefa m\u1ed9t r\u1eebng c\u00e1c Content Creators tr\u00ean TikTok.<\/p>\n\n\n<\/span><\/span>\n\n\n

2.5. Xu h\u01b0\u1edbng 5: Data-Driven Marketing (D\u1eef li\u1ec7u quy\u1ebft \u0111\u1ecbnh marketing s\u1ebd n\u00ean \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n nh\u01b0 th\u1ebf n\u00e0o)<\/h3>\n\n\n\n
\"xu<\/figure>\n\n\n\n

D\u1eef li\u1ec7u \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u0169i t\u00ean ch\u1ec9 d\u1eabn chi\u1ebfn l\u01b0\u1ee3c ho\u1ea1t \u0111\u1ed9ng Marketing c\u1ee7a doanh nghi\u1ec7p. B\u1eb1ng c\u00e1c d\u1eef li\u1ec7u thu \u0111\u01b0\u1ee3c v\u1ec1 h\u00e0nh vi, s\u1edf th\u00edch, nhu c\u1ea7u c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, chi\u1ebfn l\u01b0\u1ee3c s\u1ebd c\u00e0ng b\u00e1m s\u00e1t th\u1ef1c t\u1ebf h\u01a1n, t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh kh\u00e1ch h\u00e0ng. <\/p>\n\n\n\n

Nh\u1ea5t l\u00e0 v\u1edbi t\u1ec7p doanh nghi\u1ec7p c\u00f3 h\u00e0nh tr\u00ecnh mua r\u1ea5t d\u00e0i v\u00e0 ph\u1ea3i c\u00e2n nh\u1eafc nhi\u1ec1u y\u1ebfu t\u1ed1, d\u1eef li\u1ec7u s\u1ebd gi\u00fap \u0111\u1ea3m b\u1ea3o m\u1ee9c ti\u1ebfp c\u1eadn c\u1ee7a t\u1eebng \u0111i\u1ec3m ch\u1ea1m \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf t\u1ed1i \u01b0u, ph\u00f9 h\u1ee3p, \u0111\u1ea3m b\u1ea3o c\u1ea3m nh\u1eadn th\u1ed1ng nh\u1ea5t v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n

Trong th\u1eddi \u0111\u1ea1i m\u00e0 c\u00e1c quy \u0111\u1ecbnh v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng r\u1ed9ng r\u00e3i nh\u01b0 hi\u1ec7n nay, c\u00e1c doanh nghi\u1ec7p c\u1ea7n \u01b0u ti\u00ean b\u1ea3o m\u1eadt d\u1eef li\u1ec7u v\u00e0 tu\u00e2n th\u1ee7 c\u00e1c khu\u00f4n kh\u1ed5 ph\u00e1p l\u00fd. T\u1eeb thu th\u1eadp \u0111\u1ebfn qu\u1ea3n l\u00fd d\u1eef li\u1ec7u \u0111\u1ec1u ph\u1ea3i \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n c\u1ea9n th\u1eadn \u0111\u1ec3 tr\u00e1nh nh\u1eefng c\u1ea1m b\u1eaby ph\u00e1p l\u00fd ti\u1ec1m \u1ea9n, \u0111\u1ed3ng th\u1eddi nu\u00f4i d\u01b0\u1ee1ng m\u1ed1i quan h\u1ec7 d\u1ef1a tr\u00ean ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng, x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e1ng tin c\u1eady.<\/p>\n\n\n\n

N\u1ebfu b\u1ea1n mu\u1ed1n khai th\u00e1c t\u1ed1i \u0111a s\u1ee9c m\u1ea1nh c\u1ee7a d\u1eef li\u1ec7u \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ed9t ph\u00e1, h\u00e3y tham kh\u1ea3o d\u1ecbch v\u1ee5 Digital Marketing t\u1ed5ng th\u1ec3<\/a> <\/em><\/strong>c\u1ee7a Sao Kim. \u0110\u00e2y l\u00e0 gi\u1ea3i ph\u00e1p to\u00e0n di\u1ec7n, t\u1eeb ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ebfn tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c, gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/p>\n\n\n\n

2.6. Xu h\u01b0\u1edbng 6: N\u1ed9i dung t\u01b0\u01a1ng t\u00e1c (Interactive Content)<\/h3>\n\n\n\n
\"xu<\/figure>\n\n\n\n

N\u1ed9i dung t\u01b0\u01a1ng t\u00e1c \u0111ang tr\u1edf th\u00e0nh m\u1ed9t xu h\u01b0\u1edbng quan tr\u1ecdng trong marketing B2B. C\u00e1c h\u00ecnh th\u1ee9c nh\u01b0 b\u00e0i tr\u1eafc nghi\u1ec7m, kh\u1ea3o s\u00e1t, c\u00f4ng c\u1ee5 t\u00ednh to\u00e1n ho\u1eb7c b\u00e0i ki\u1ec3m tra n\u0103ng l\u1ef1c kh\u00f4ng ch\u1ec9 thu h\u00fat s\u1ef1 ch\u00fa \u00fd m\u00e0 c\u00f2n t\u1ea1o ra s\u1ef1 tham gia ch\u1ee7 \u0111\u1ed9ng t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

Nh\u1edd n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c, kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 ti\u1ebfp nh\u1eadn th\u00f4ng tin m\u00e0 c\u00f2n c\u00f3 c\u01a1 h\u1ed9i t\u01b0\u01a1ng t\u00e1c hai chi\u1ec1u, t\u0103ng c\u1ea3m gi\u00e1c g\u1eafn k\u1ebft v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n

Doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u1ee9ng d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y \u0111\u1ec3 cung c\u1ea5p gi\u00e1 tr\u1ecb ngay l\u1eadp t\u1ee9c, v\u00ed d\u1ee5 nh\u01b0 “C\u00f4ng c\u1ee5 t\u00ednh ROI” ho\u1eb7c c\u00e1c b\u00e0i \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 s\u1eb5n s\u00e0ng cho m\u1ed9t d\u1ef1 \u00e1n. \u0110\u00e2y l\u00e0 c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng c\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c.<\/p>\n\n\n\n

2.7. Xu h\u01b0\u1edbng 7: Ti\u1ebfp th\u1ecb b\u1ec1n v\u1eefng & tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i (Sustainability & Ethical Marketing)<\/h3>\n\n\n\n
\"xu<\/figure>\n\n\n\n

Kh\u00e1ch h\u00e0ng B2B ng\u00e0y c\u00e0ng quan t\u00e2m \u0111\u1ebfn y\u1ebfu t\u1ed1 b\u1ec1n v\u1eefng v\u00e0 tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i. Do \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p c\u1ea7n t\u00edch h\u1ee3p nh\u1eefng gi\u00e1 tr\u1ecb n\u00e0y v\u00e0o chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ec3 \u0111\u00e1p \u1ee9ng k\u1ef3 v\u1ecdng t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

Nh\u1eefng th\u00f4ng \u0111i\u1ec7p nh\u01b0 gi\u1ea3m thi\u1ec3u kh\u00ed th\u1ea3i carbon, s\u1eed d\u1ee5ng v\u1eadt li\u1ec7u t\u00e1i ch\u1ebf ho\u1eb7c th\u1ef1c h\u00e0nh lao \u0111\u1ed9ng c\u00f4ng b\u1eb1ng s\u1ebd kh\u00f4ng ch\u1ec9 x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u t\u00edch c\u1ef1c m\u00e0 c\u00f2n t\u1ea1o ni\u1ec1m tin l\u00e2u d\u00e0i.<\/p>\n\n\n\n

Ngo\u00e0i ra, ti\u1ebfp th\u1ecb b\u1ec1n v\u1eefng kh\u00f4ng ch\u1ec9 l\u00e0 tr\u00e1ch nhi\u1ec7m m\u00e0 c\u00f2n l\u00e0 y\u1ebfu t\u1ed1 gi\u00fap doanh nghi\u1ec7p kh\u00e1c bi\u1ec7t v\u00e0 thu h\u00fat th\u00eam nhi\u1ec1u kh\u00e1ch h\u00e0ng c\u00f3 c\u00f9ng gi\u00e1 tr\u1ecb.<\/p>\n\n\n\n

2.8. Xu h\u01b0\u1edbng 8: Qu\u1ea3ng c\u00e1o \u00edt x\u00e2m nh\u1eadp (Less Intrusive Advertising)<\/h3>\n\n\n\n
\"xu<\/figure>\n\n\n\n

Ng\u00e0y nay, kh\u00e1ch h\u00e0ng B2B kh\u00f4ng c\u00f2n mu\u1ed1n b\u1ecb l\u00e0m phi\u1ec1n b\u1edfi c\u00e1c qu\u1ea3ng c\u00e1o x\u00e2m nh\u1eadp, thi\u1ebfu tinh t\u1ebf. Thay v\u00e0o \u0111\u00f3, h\u1ecd mong \u0111\u1ee3i nh\u1eefng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o mang l\u1ea1i gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

Qu\u1ea3ng c\u00e1o \u00edt x\u00e2m nh\u1eadp t\u1eadp trung v\u00e0o vi\u1ec7c c\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung, cung c\u1ea5p th\u00f4ng tin li\u00ean quan v\u00e0 t\u00f4n tr\u1ecdng th\u1eddi gian c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng, t\u1ea1o \u1ea5n t\u01b0\u1ee3ng t\u00edch c\u1ef1c, v\u00e0 khi\u1ebfn kh\u00e1ch h\u00e0ng xem doanh nghi\u1ec7p nh\u01b0 m\u1ed9t \u0111\u1ed1i t\u00e1c \u0111\u00e1ng tin c\u1eady thay v\u00ec ch\u1ec9 l\u00e0 m\u1ed9t nh\u00e0 qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n

2.9. Xu h\u01b0\u1edbng 9: Chi\u1ebfn l\u01b0\u1ee3c \u0111a k\u00eanh (Omnichannel Marketing)<\/h3>\n\n\n\n
\"xu<\/figure>\n\n\n\n

T\u00edch h\u1ee3p li\u1ec1n m\u1ea1ch c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb s\u1ebd ti\u1ebfp t\u1ee5c l\u00e0 xu h\u01b0\u1edbng kh\u00f4ng th\u1ec3 thi\u1ebfu trong n\u0103m 2025. M\u1ed9t h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng m\u01b0\u1ee3t m\u00e0 tr\u00ean nhi\u1ec1u k\u00eanh gi\u00fap c\u1ee7ng c\u1ed1 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

D\u00f9 kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c qua m\u1ea1ng x\u00e3 h\u1ed9i, email hay website, h\u1ecd \u0111\u1ec1u mong mu\u1ed1n m\u1ed9t th\u00f4ng \u0111i\u1ec7p nh\u1ea5t qu\u00e1n v\u00e0 ph\u00f9 h\u1ee3p. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi c\u00e1c doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ed3ng b\u1ed9 h\u00f3a n\u1ed9i dung v\u00e0 gi\u1ecdng \u0111i\u1ec7u tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n

Vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng hi\u1ec7n \u0111\u1ea1i l\u00e0 gi\u1ea3i ph\u00e1p h\u1eefu hi\u1ec7u \u0111\u1ec3 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c \u0111a k\u00eanh, gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng l\u00e2u d\u00e0i.<\/p>\n\n\n\n

2.10. Xu h\u01b0\u1edbng 10: T\u0103ng c\u01b0\u1eddng vai tr\u00f2 c\u1ee7a AI trong Account-Based Marketing (ABM)<\/h3>\n\n\n\n
\"xu<\/figure>\n\n\n\n

AI \u0111ang tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 \u0111\u1eafc l\u1ef1c trong vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c Account-Based Marketing (ABM). Nh\u1edd kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u ph\u1ee9c t\u1ea1p, AI gi\u00fap x\u00e1c \u0111\u1ecbnh c\u00e1c t\u00e0i kho\u1ea3n c\u00f3 gi\u00e1 tr\u1ecb cao nh\u1ea5t, t\u1eeb \u0111\u00f3 c\u00e1 nh\u00e2n h\u00f3a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n\n

Thay v\u00ec m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c “m\u1ed9t k\u00edch th\u01b0\u1edbc cho t\u1ea5t c\u1ea3,” AI cho ph\u00e9p doanh nghi\u1ec7p t\u00f9y ch\u1ec9nh n\u1ed9i dung v\u00e0 th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng kh\u00e1ch h\u00e0ng, gi\u1ea3i quy\u1ebft ch\u00ednh x\u00e1c c\u00e1c nhu c\u1ea7u c\u1ee5 th\u1ec3.<\/p>\n\n\n\n

S\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa AI v\u00e0 ABM kh\u00f4ng ch\u1ec9 gi\u00fap t\u1ed1i \u01b0u h\u00f3a t\u00e0i nguy\u00ean m\u00e0 c\u00f2n mang l\u1ea1i gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 trong m\u1ed1i quan h\u1ec7 kinh doanh, \u0111\u1ea3m b\u1ea3o hi\u1ec7u qu\u1ea3 v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i.<\/p>\n\n\n\n

3. T\u1ed5ng k\u1ebft v\u1ec1 xu h\u01b0\u1edbng Marketing B2B trong n\u0103m 2025<\/h2>\n\n\n\n

Nh\u01b0 v\u1eady, Sao Kim \u0111\u00e3 gi\u1edbi thi\u1ec7u t\u1edbi b\u1ea1n 10 xu h\u01b0\u1edbng marketing B2B n\u1ed5i b\u1eadt nh\u1ea5t n\u0103m 2025. Tr\u00ean h\u00e0nh tr\u00ecnh tr\u1edf th\u00e0nh Marketing Manager, h\u00e3y nh\u1edb r\u1eb1ng b\u1ea1n lu\u00f4n c\u1ea7n c\u1eadp nh\u1eadt c\u00e1c th\u00f4ng tin, xu h\u01b0\u1edbng m\u1edbi nh\u1ea5t, v\u1eeba \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o chuy\u00ean m\u00f4n, v\u1eeba gi\u1eef cho b\u1ea1n th\u00f3i quen c\u1eadp nh\u1eadt nh\u1eefng \u0111i\u1ec1u m\u1edbi – m\u1ed9t k\u0129 n\u0103ng c\u1ef1c k\u1ef3 c\u1ea7n thi\u1ebft cho t\u1ea5t c\u1ea3 Marketer. <\/p>\n\n\n\n

Li\u00ean h\u1ec7 v\u1edbi Sao Kim Branding ngay \u0111\u1ec3 nh\u1eadn t\u01b0 v\u1ea5n v\u1ec1 c\u00e1ch x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Digital marketing t\u1ed5ng th\u1ec3<\/a> <\/strong>cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n nh\u00e9!<\/em><\/p>\n\n\n\n

_____________________<\/p>\n\n\n\n

SAOKIM BRANDING \u2013 Branding Agency \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng nh\u1ea5t<\/p>\n\n\n\n

Tel: 0964.699.499<\/p>\n\n\n\n

Website: www.saokim.com.vn<\/a><\/p>\n\n\n\n

Email: info@saokim.com.vn<\/p>\n\n\n\n

Facebook: Sao Kim Branding<\/a><\/p>\n\n\n\n

Case study Behance: Sao Kim Branding<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

C\u00f9ng Sao Kim c\u1eadp nh\u1eadt 10 xu h\u01b0\u1edbng Marketing B2B n\u1ed5i b\u1eadt nh\u1ea5t c\u1ee7a n\u0103m 2025 \u0111\u1ec3 c\u00f3 nh\u1eefng \u0111\u1ecbnh h\u01b0\u1edbng t\u1ed1t h\u01a1n khi x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing b\u1ea1n nh\u00e9.<\/p>\n","protected":false},"author":37,"featured_media":58077,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195],"tags":[],"class_list":["post-49231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cam-nang"],"acf":[],"views":204,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/49231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=49231"}],"version-history":[{"count":10,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/49231\/revisions"}],"predecessor-version":[{"id":58350,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/49231\/revisions\/58350"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/58077"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=49231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=49231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=49231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}