{"id":49370,"date":"2024-06-10T10:34:03","date_gmt":"2024-06-10T03:34:03","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=49370"},"modified":"2024-06-10T10:34:05","modified_gmt":"2024-06-10T03:34:05","slug":"xac-dinh-chien-luoc-thuong-hieu","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/xac-dinh-chien-luoc-thuong-hieu\/","title":{"rendered":"3 tr\u1ecdng t\u00e2m khi x\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"\n<p>Vi\u1ec7c x\u00e1c \u0111\u1ecbnh v\u00e0 tri\u1ec3n khai m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u nh\u1ea5t qu\u00e1n kh\u00f4ng ch\u1ec9 gi\u00fap doanh nghi\u1ec7p n\u1ed5i b\u1eadt gi\u1eefa th\u1ecb tr\u01b0\u1eddng kinh doanh kh\u1ed1c li\u1ec7t m\u00e0 c\u00f2n l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 s\u1ef1 trung th\u00e0nh t\u1eeb kh\u00e1ch h\u00e0ng. <\/p>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 vi\u1ec7c t\u1ea1o ra m\u1ed9t logo \u0111\u1eb9p hay m\u1ed9t slogan \u1ea5n t\u01b0\u1ee3ng; n\u00f3 l\u00e0 qu\u00e1 tr\u00ecnh d\u00e0i h\u1ea1n v\u00e0 s\u00e2u r\u1ed9ng h\u01a1n nhi\u1ec1u, bao g\u1ed3m vi\u1ec7c x\u00e1c \u0111\u1ecbnh s\u1ee9 m\u1ec7nh, gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i v\u00e0 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/chien-luoc-thuong-hieu.png\" alt=\"\" class=\"wp-image-52024\" style=\"width:840px;height:auto\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/chien-luoc-thuong-hieu.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/chien-luoc-thuong-hieu-300x157.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/chien-luoc-thuong-hieu-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>\u0110\u00e2u l\u00e0 3 tr\u1ecdng t\u00e2m ch\u00ednh khi x\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u?<\/em><\/p>\n\n\n\n<p>Th\u00f4ng qua <strong>3 tr\u1ecdng t\u00e2m ch\u00ednh<\/strong> khi x\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u: <strong>\u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, x\u00e2y d\u1ef1ng b\u1ea3n s\u1eafc v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u<\/strong>, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u v\u1eefng ch\u1eafc, t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng v\u00e0 th\u00e0nh c\u00f4ng tr\u00ean th\u1ecb tr\u01b0\u1eddng. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Kh\u00e1i ni\u1ec7m chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u hay c\u00f2n g\u1ecdi l\u00e0 chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, l\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng v\u00e0 k\u1ebf ho\u1ea1ch c\u1ee7a doanh nghi\u1ec7p nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u: \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng nh\u1eadn bi\u1ebft, \u01b0a chu\u1ed9ng, tin t\u01b0\u1edfng, ch\u1ea5p nh\u1eadn v\u00e0 \u0111\u1ed3ng h\u00e0nh.<\/p>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 l\u1eadp k\u1ebf ho\u1ea1ch \u0111\u1ec3 x\u00e2y d\u1ef1ng t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t k\u1ebf ho\u1ea1ch t\u1ed5ng th\u1ec3 nh\u1eb1m \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a doanh nghi\u1ec7p, bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh nh\u01b0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>S\u1ee9 m\u1ec7nh v\u00e0 t\u1ea7m nh\u00ecn:<\/strong>&nbsp;X\u00e1c \u0111\u1ecbnh l\u00fd do t\u1ed3n t\u1ea1i, m\u1ee5c ti\u00eau h\u01b0\u1edbng \u0111\u1ebfn v\u00e0 gi\u00e1 tr\u1ecb m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n mang l\u1ea1i cho kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li><strong>Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i:<\/strong>&nbsp;Nh\u1eefng nguy\u00ean t\u1eafc v\u00e0 ni\u1ec1m tin n\u1ec1n t\u1ea3ng chi ph\u1ed1i m\u1ecdi ho\u1ea1t \u0111\u1ed9ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n\n\n\n<li><strong>\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u:<\/strong>&nbsp;X\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed \u0111\u1ed9c \u0111\u00e1o c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li><strong>B\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u:<\/strong>&nbsp;T\u1ea1o d\u1ef1ng h\u00ecnh \u1ea3nh v\u00e0 gi\u1ecdng \u0111i\u1ec7u ri\u00eang bi\u1ec7t cho th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n\n\n\n<li><strong>Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u:<\/strong>\u00a0H\u1ec7 th\u1ed1ng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u con v\u00e0 s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp m\u1ed9t c\u00e1ch logic v\u00e0 th\u1ed1ng nh\u1ea5t.<\/li>\n<\/ul>\n\n\n\n<p>\u0110\u1ecdc th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/chien-luoc-thuong-hieu\/\"><strong>Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? 101 \u0111i\u1ec1u doanh nghi\u1ec7p c\u1ea7n bi\u1ebft \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. 4 giai \u0111o\u1ea1n trong x\u00e2y d\u1ef1ng v\u00e0 th\u1ef1c thi chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p>X\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh v\u00e0 hi\u1ec7u qu\u1ea3 l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh v\u1edbi nhi\u1ec1u giai \u0111o\u1ea1n, \u0111\u00f2i h\u1ecfi s\u1ef1 ph\u00e2n t\u00edch k\u1ef9 l\u01b0\u1ee1ng v\u00e0 \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c linh ho\u1ea1t \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 n\u1ed5i b\u1eadt tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u1ea1o ra m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t v\u1edbi kh\u00e1ch h\u00e0ng. <\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t c\u00e1i nh\u00ecn chi ti\u1ebft v\u1ec1 4 giai \u0111o\u1ea1n trong chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.1 Giai \u0111o\u1ea1n 1: Ph\u00e2n t\u00edch c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">X\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng b\u00ean trong v\u00e0 b\u00ean ngo\u00e0i<\/h4>\n\n\n\n<p>M\u1ecdi chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u b\u1eaft \u0111\u1ea7u b\u1eb1ng vi\u1ec7c ph\u00e2n t\u00edch s\u00e2u r\u1ed9ng c\u00e1c y\u1ebfu t\u1ed1 b\u00ean trong v\u00e0 b\u00ean ngo\u00e0i c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u. Vi\u1ec7c ph\u00e2n t\u00edch n\u00e0y gi\u00fap x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c, t\u1eeb \u0111\u00f3 l\u00ean k\u1ebf ho\u1ea1ch x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c \u0111\u00e1nh gi\u00e1 m\u00f4i tr\u01b0\u1eddng kinh doanh, hi\u1ec3u bi\u1ebft v\u1ec1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, n\u1eafm b\u1eaft xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng v\u00e0 ph\u00e2n t\u00edch nhu c\u1ea7u c\u0169ng nh\u01b0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u ph\u00f9 h\u1ee3p<\/h4>\n\n\n\n<p>D\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 ph\u00e2n t\u00edch, m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh \u0111\u1ec3 h\u01b0\u1edbng d\u1eabn t\u1ea5t c\u1ea3 c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u00e0 ho\u1ea1t \u0111\u1ed9ng sau n\u00e0y. <\/p>\n\n\n\n<p>M\u1ee5c ti\u00eau cho chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u n\u00ean r\u00f5 r\u00e0ng, \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c v\u00e0 ph\u1ea3n \u00e1nh m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, bao g\u1ed3m vi\u1ec7c x\u00e2y d\u1ef1ng v\u1ecb th\u1ebf, t\u0103ng nh\u1eadn di\u1ec7n v\u00e0 ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.2 Giai \u0111o\u1ea1n 2: X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">X\u00e1c \u0111\u1ecbnh \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/h4>\n\n\n\n<p>\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 qu\u00e1 tr\u00ecnh x\u00e1c \u0111\u1ecbnh r\u00f5 v\u1ecb th\u1ebf m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n gi\u1eef trong t\u00e2m tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng, li\u00ean quan \u0111\u1ebfn vi\u1ec7c t\u1ea1o ra m\u1ed9t h\u00ecnh \u1ea3nh \u0111\u1ed9c \u0111\u00e1o v\u00e0 \u0111\u1eb7c tr\u01b0ng cho th\u01b0\u01a1ng hi\u1ec7u, gi\u00fap n\u00f3 n\u1ed5i b\u1eadt so v\u1edbi \u0111\u1ed1i th\u1ee7.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">X\u00e2y d\u1ef1ng b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u<\/h4>\n\n\n\n<p>B\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 logo, m\u00e0u s\u1eafc, slogan v\u00e0 ng\u00f4n ng\u1eef th\u01b0\u01a1ng hi\u1ec7u. Vi\u1ec7c x\u00e2y d\u1ef1ng b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd v\u00e0 nh\u1ea5t qu\u00e1n tr\u00ean m\u1ecdi k\u00eanh l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 t\u1ea1o d\u1ef1ng ni\u1ec1m tin v\u00e0 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Thi\u1ebft k\u1ebf c\u00e1c th\u00e0nh t\u1ed1 th\u01b0\u01a1ng hi\u1ec7u<\/h4>\n\n\n\n<p>C\u00e1c th\u00e0nh t\u1ed1 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 thi\u1ebft k\u1ebf bao b\u00ec, trang web v\u00e0 t\u00e0i li\u1ec7u ti\u1ebfp th\u1ecb c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf t\u1ec9 m\u1ec9 \u0111\u1ec3 ph\u1ea3n \u00e1nh b\u1ea3n s\u1eafc v\u00e0 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u0169ng nh\u01b0 t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.3 Giai \u0111o\u1ea1n 3: Tri\u1ec3n khai v\u00e0 qu\u1ea3n tr\u1ecb c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Truy\u1ec1n th\u00f4ng cho th\u01b0\u01a1ng hi\u1ec7u<\/h4>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a s\u1ef1 hi\u1ec7n di\u1ec7n v\u00e0 t\u01b0\u01a1ng t\u00e1c c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng.<\/p>\n\n\n\n<p>Tham kh\u1ea3o: <a href=\"https:\/\/docs.google.com\/presentation\/d\/1nooK1iT-EXvmrKa4kNxgy-27fPo0cpYXUcNf4o6waRk\/edit#slide=id.g2c7872ff0ab_0_0\" target=\"_blank\" rel=\"noopener\"><strong>M\u1eabu k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">C\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1i di\u1ec7n<\/h4>\n\n\n\n<p>S\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ea7n ph\u1ea3i ph\u1ea3n \u00e1nh gi\u00e1 tr\u1ecb v\u00e0 cam k\u1ebft c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ed3ng th\u1eddi \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u00e0 mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">C\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 tr\u1ea3i nghi\u1ec7m v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/h4>\n\n\n\n<p>T\u1ea1o ra c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u s\u1ebd g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u00e0 s\u1ef1 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.4 Giai \u0111o\u1ea1n 4: T\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">\u0110o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t <\/h4>\n\n\n\n<p>Qu\u00e1 tr\u00ecnh \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t gi\u00fap x\u00e1c \u0111\u1ecbnh hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u, t\u1eeb \u0111\u00f3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c cho ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">X\u00e2y d\u1ef1ng ph\u01b0\u01a1ng \u00e1n t\u1ed1i \u01b0u<\/h4>\n\n\n\n<p>D\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 \u0111o l\u01b0\u1eddng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c ph\u01b0\u01a1ng \u00e1n \u0111\u1ec3 t\u1ed1i \u01b0u ho\u00e1 hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng v\u1edbi chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n t\u1ea1i ho\u1eb7c x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau m\u1edbi \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 cao h\u01a1n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Th\u1ef1c thi ph\u01b0\u01a1ng \u00e1n t\u1ed1i \u01b0u<\/h4>\n\n\n\n<p>\u1ede giai \u0111o\u1ea1n n\u00e0y, doanh nghi\u1ec7p c\u1ea7n tri\u1ec3n khai c\u00e1c k\u1ebf ho\u1ea1ch \u0111\u00e3 \u0111\u01b0\u1ee3c l\u00ean trong ph\u01b0\u01a1ng \u00e1n t\u1ed1i \u01b0u m\u1ed9t c\u00e1ch b\u00e0i b\u1ea3n v\u00e0 hi\u1ec7u qu\u1ea3. C\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u00f3 th\u1ec3 bao g\u1ed3m vi\u1ec7c thay \u0111\u1ed5i c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, c\u1ea3i ti\u1ebfn n\u1ed9i dung truy\u1ec1n th\u00f4ng ho\u1eb7c \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>\u0110\u1ecdc th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/xay-dung-thuong-hieu\/quy-trinh-7-buoc-xay-dung-chien-luoc-thuong-hieu-chuyen-nghiep\/\"><strong>Quy tr\u00ecnh 7 B\u01b0\u1edbc x\u00e2y d\u1ef1ng Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p d\u00e0nh cho SME<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. C\u01a1 s\u1edf x\u00e1c l\u1eadp chi\u1ebfn l\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p>X\u00e1c l\u1eadp chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd v\u00e0 hi\u1ec7u qu\u1ea3 \u0111\u00f2i h\u1ecfi s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 doanh nghi\u1ec7p, kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc cho chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.1 Ph\u00e2n t\u00edch doanh nghi\u1ec7p<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">H\u00ecnh \u1ea3nh hi\u1ec7n t\u1ea1i, v\u0103n h\u00f3a, l\u1ecbch s\u1eed<\/h4>\n\n\n\n<p>Ph\u00e2n t\u00edch h\u00ecnh \u1ea3nh hi\u1ec7n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p gi\u00fap x\u00e1c \u0111\u1ecbnh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c nh\u1eadn di\u1ec7n tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 trong t\u00e2m tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng. <\/p>\n\n\n\n<p>V\u0103n h\u00f3a doanh nghi\u1ec7p v\u00e0 l\u1ecbch s\u1eed ph\u00e1t tri\u1ec3n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u cung c\u1ea5p c\u00e1i nh\u00ecn s\u00e2u r\u1ed9ng v\u1ec1 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i v\u00e0 ngu\u1ed3n g\u1ed1c, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i s\u00e2u s\u1eafc v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Gi\u00e1 tr\u1ecb, di s\u1ea3n<\/h4>\n\n\n\n<p>X\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb v\u00e0 di s\u1ea3n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u gi\u00fap t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 \u0111\u1ed9c \u0111\u00e1o. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh m\u00e0 c\u00f2n t\u1ea1o ra m\u1ed1i quan h\u1ec7 m\u1ea1nh m\u1ebd v\u1edbi kh\u00e1ch h\u00e0ng qua vi\u1ec7c chia s\u1ebb v\u00e0 truy\u1ec1n \u0111\u1ea1t nh\u1eefng gi\u00e1 tr\u1ecb \u0111\u1ed3ng \u0111i\u1ec7u.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">C\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 c\u00f3<\/h4>\n\n\n\n<p>Vi\u1ec7c ph\u00e2n t\u00edch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 c\u00f3 trong doanh nghi\u1ec7p gi\u00fap hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u1ec7 th\u1ed1ng th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n t\u1ea1i, t\u1eeb \u0111\u00f3 x\u00e1c \u0111\u1ecbnh c\u00e1ch th\u1ee9c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00e0y c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 ho\u1eb7c t\u00e1c \u0111\u1ed9ng l\u1eabn nhau trong chi\u1ebfn l\u01b0\u1ee3c t\u1ed5ng th\u1ec3.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Ph\u00e2n t\u00edch SWOT<\/h4>\n\n\n\n<p>Ph\u00e2n t\u00edch SWOT (\u0110i\u1ec3m m\u1ea1nh, \u0110i\u1ec3m y\u1ebfu, C\u01a1 h\u1ed9i, Th\u00e1ch th\u1ee9c) l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong vi\u1ec7c x\u00e1c l\u1eadp chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u. Vi\u1ec7c n\u00e0y gi\u00fap doanh nghi\u1ec7p t\u1eadn d\u1ee5ng t\u1ed1i \u0111a \u0111i\u1ec3m m\u1ea1nh v\u00e0 c\u01a1 h\u1ed9i, \u0111\u1ed3ng th\u1eddi nh\u1eadn di\u1ec7n v\u00e0 gi\u1ea3m thi\u1ec3u r\u1ee7i ro t\u1eeb \u0111i\u1ec3m y\u1ebfu v\u00e0 th\u00e1ch th\u1ee9c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.2 Ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">Xu h\u01b0\u1edbng<\/h4>\n\n\n\n<p>Hi\u1ec3u bi\u1ebft v\u1ec1 xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng v\u00e0 h\u00e0nh vi kh\u00e1ch h\u00e0ng l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ng\u00e0y c\u00e0ng thay \u0111\u1ed5i.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u0110\u1ed9ng c\u01a1, kh\u00e1t v\u1ecdng<\/h4>\n\n\n\n<p>Ph\u00e2n t\u00edch \u0111\u1ed9ng c\u01a1 v\u00e0 kh\u00e1t v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng gi\u00fap th\u01b0\u01a1ng hi\u1ec7u x\u00e1c \u0111\u1ecbnh c\u00e1ch th\u1ee9c giao ti\u1ebfp v\u00e0 t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u00f3 gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 cho h\u1ecd.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Ph\u00e2n \u0111o\u1ea1n kh\u00e1ch h\u00e0ng<\/h4>\n\n\n\n<p>Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng th\u00e0nh c\u00e1c ph\u00e2n \u0111o\u1ea1n c\u1ee5 th\u1ec3 d\u1ef1a tr\u00ean \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 nhu c\u1ea7u gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u1eadp trung h\u00f3a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn v\u00e0 t\u1ed1i \u01b0u h\u00f3a s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Nhu c\u1ea7u ch\u01b0a \u0111\u01b0\u1ee3c th\u1ecfa m\u00e3n<\/h4>\n\n\n\n<p>X\u00e1c \u0111\u1ecbnh nhu c\u1ea7u ch\u01b0a \u0111\u01b0\u1ee3c th\u1ecfa m\u00e3n l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u1edbi, t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.3 Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">H\u00ecnh \u1ea3nh, v\u1ecb th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/h4>\n\n\n\n<p>Hi\u1ec3u bi\u1ebft v\u1ec1 h\u00ecnh \u1ea3nh v\u00e0 v\u1ecb th\u1ebf c\u1ee7a \u0111\u1ed1i th\u1ee7 tr\u00ean th\u1ecb tr\u01b0\u1eddng gi\u00fap th\u01b0\u01a1ng hi\u1ec7u nh\u1eadn di\u1ec7n \u0111\u01b0\u1ee3c th\u00e1ch th\u1ee9c v\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 c\u1ea3i thi\u1ec7n v\u00e0 ph\u00e1t tri\u1ec3n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">S\u1ee9c m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu<\/h4>\n\n\n\n<p>Ph\u00e2n t\u00edch s\u1ee9c m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a \u0111\u1ed1i th\u1ee7 cung c\u1ea5p c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 v\u1ecb th\u1ebf c\u1ea1nh tranh, t\u1eeb \u0111\u00f3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u x\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a l\u1ee3i th\u1ebf c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">L\u1ee3i th\u1ebf so s\u00e1nh<\/h4>\n\n\n\n<p>X\u00e1c \u0111\u1ecbnh l\u1ee3i th\u1ebf so s\u00e1nh gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u1eadp trung v\u00e0o vi\u1ec7c ph\u00e1t tri\u1ec3n v\u00e0 n\u00e2ng cao nh\u1eefng y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 gi\u00e1 tr\u1ecb \u0111\u1eb7c bi\u1ec7t cho kh\u00e1ch h\u00e0ng, qua \u0111\u00f3 t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng.<\/p>\n\n\n\n<p>Qua 3 b\u01b0\u1edbc ph\u00e2n t\u00edch n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e1c l\u1eadp m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh, t\u1ea1o d\u1ef1ng h\u00ecnh \u1ea3nh v\u00e0 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng trong l\u00f2ng kh\u00e1ch h\u00e0ng v\u00e0 tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<p>\u0110\u1ecdc th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/yeu-to-quan-trong-cua-chien-luoc-thuong-hieu\/\"><strong>12 Y\u1ebfu t\u1ed1 quan tr\u1ecdng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. 3 tr\u1ecdng t\u00e2m khi x\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p>Khi x\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, ba tr\u1ecdng t\u00e2m ch\u00ednh m\u00e0 doanh nghi\u1ec7p c\u1ea7n ch\u00fa tr\u1ecdng bao g\u1ed3m \u0111\u1ecbnh v\u1ecb, b\u1ea3n s\u1eafc v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u00f9ng v\u1edbi ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u. <\/p>\n\n\n\n<p>C\u00e1c y\u1ebfu t\u1ed1 n\u00e0y \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c h\u00ecnh th\u00e0nh chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 duy tr\u00ec h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.1 \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 qu\u00e1 tr\u00ecnh x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng v\u1ecb tr\u00ed c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. <\/p>\n\n\n\n<p>Qu\u00e1 tr\u00ecnh n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o ra m\u1ed9t h\u00ecnh \u1ea3nh \u0111\u1ed9c \u0111\u00e1o v\u00e0 kh\u00e1c bi\u1ec7t m\u00e0 c\u00f2n \u0111\u1ecbnh h\u00ecnh nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng, l\u00e0m n\u1ec1n t\u1ea3ng cho m\u1ecdi chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 giao ti\u1ebfp th\u01b0\u01a1ng hi\u1ec7u. <\/p>\n\n\n\n<p>\u0110\u1ecbnh v\u1ecb hi\u1ec7u qu\u1ea3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c uy t\u00edn v\u00e0 ni\u1ec1m tin n\u01a1i kh\u00e1ch h\u00e0ng, qua \u0111\u00f3 n\u00e2ng cao s\u1ee9c m\u1ea1nh c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">C\u00e1ch th\u1ef1c hi\u1ec7n \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>X\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau:<\/strong> Hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a h\u1ecd \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1ch th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t.<\/li>\n\n\n\n<li><strong>L\u1ee3i \u00edch th\u01b0\u01a1ng hi\u1ec7u mang l\u1ea1i:<\/strong> X\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng l\u1ee3i \u00edch \u0111\u1eb7c bi\u1ec7t m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mang l\u1ea1i cho kh\u00e1ch h\u00e0ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng l\u1ee3i \u00edch m\u00e0 \u0111\u1ed1i th\u1ee7 kh\u00f4ng th\u1ec3 cung c\u1ea5p.<\/li>\n\n\n\n<li><strong>Kh\u00e1c bi\u1ec7t so v\u1edbi \u0111\u1ed1i th\u1ee7:<\/strong> T\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra v\u00e0 giao ti\u1ebfp c\u00e1c \u0111i\u1ec3m kh\u00e1c bi\u1ec7t r\u00f5 r\u00e0ng gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7, t\u1eeb \u0111\u00f3 t\u1ea1o n\u00ean l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/li>\n<\/ul>\n\n\n\n<p>\u0110\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n tr\u1ea3 l\u1eddi 2 c\u00e2u h\u1ecfi sau:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Th\u01b0\u01a1ng hi\u1ec7u h\u01b0\u1edbng \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng n\u00e0o v\u00e0 s\u1ebd mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng l\u1ee3i \u00edch g\u00ec?<\/li>\n\n\n\n<li>L\u1ee3i \u00edch do th\u01b0\u01a1ng hi\u1ec7u mang \u0111\u1ebfn c\u00f3 \u0111i\u1ec3m g\u00ec KH\u00c1C so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7?<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">H\u01b0\u1edbng \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng v\u00e0 l\u1ee3i \u00edch cho kh\u00e1ch h\u00e0ng<\/h4>\n\n\n\n<p>\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u b\u1eaft \u0111\u1ea7u v\u1edbi vi\u1ec7c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau m\u00e0 th\u01b0\u01a1ng hi\u1ec7u h\u01b0\u1edbng \u0111\u1ebfn, c\u0169ng nh\u01b0 vi\u1ec7c x\u00e1c \u0111\u1ecbnh l\u1ee3i \u00edch c\u1ee5 th\u1ec3 m\u00e0 th\u01b0\u01a1ng hi\u1ec7u s\u1ebd mang l\u1ea1i cho kh\u00e1ch h\u00e0ng trong th\u1ecb tr\u01b0\u1eddng \u0111\u00f3.<\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 nhu c\u1ea7u, mong mu\u1ed1n v\u00e0 th\u00e1ch th\u1ee9c m\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111ang \u0111\u1ed1i m\u1eb7t, t\u1eeb \u0111\u00f3 ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 t\u01b0\u01a1ng \u1ee9ng v\u1edbi gi\u00e1 tr\u1ecb m\u00e0 th\u01b0\u01a1ng hi\u1ec7u cam k\u1ebft cung c\u1ea5p.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">L\u1ee3i \u00edch kh\u00e1c bi\u1ec7t so v\u1edbi \u0111\u1ed1i th\u1ee7<\/h4>\n\n\n\n<p>M\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a vi\u1ec7c \u0111\u1ecbnh v\u1ecb l\u00e0 x\u00e1c \u0111\u1ecbnh v\u00e0 truy\u1ec1n \u0111\u1ea1t nh\u1eefng l\u1ee3i \u00edch \u0111\u1ed9c \u0111\u00e1o m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mang l\u1ea1i, nh\u1eefng \u0111i\u1ec1u m\u00e0 \u0111\u1ed1i th\u1ee7 kh\u00f4ng th\u1ec3 ho\u1eb7c kh\u00f4ng cung c\u1ea5p. <\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u01b0\u1ee3t tr\u1ed9i, d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng c\u00e1 nh\u00e2n h\u00f3a, c\u00f4ng ngh\u1ec7 \u0111\u1ed9c quy\u1ec1n ho\u1eb7c b\u1ea5t k\u1ef3 y\u1ebfu t\u1ed1 n\u00e0o l\u00e0m cho th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean \u0111\u1eb7c bi\u1ec7t trong m\u1eaft kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.2 B\u1ea3n s\u1eafc v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i<\/h3>\n\n\n\n<p>Th\u01b0\u01a1ng hi\u1ec7u s\u1ebd ch\u1ee9a \u0111\u1ef1ng v\u00e0 th\u1ec3 hi\u1ec7n nh\u1eefng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i g\u00ec? (nh\u00e2n v\u0103n, b\u1ec1n v\u1eefng, g\u1eafn v\u1edbi nhu c\u1ea7u n\u1ec1n t\u1ea3ng con ng\u01b0\u1eddi v\u00e0 x\u00e3 h\u1ed9i)<\/p>\n\n\n\n<p>Gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i l\u00e0 n\u1ec1n t\u1ea3ng c\u1ee7a m\u1ecdi ho\u1ea1t \u0111\u1ed9ng v\u00e0 quy\u1ebft \u0111\u1ecbnh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. C\u00e1c gi\u00e1 tr\u1ecb n\u00e0y ph\u1ea3n \u00e1nh cam k\u1ebft c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng, b\u1ec1n v\u1eefng, tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i v\u00e0 c\u00e1c v\u1ea5n \u0111\u1ec1 nh\u00e2n v\u0103n kh\u00e1c. <\/p>\n\n\n\n<p>Th\u00f4ng qua vi\u1ec7c th\u1ec3 hi\u1ec7n nh\u1eefng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i trong m\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a ho\u1ea1t \u0111\u1ed9ng kinh doanh, th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 t\u1ea1o d\u1ef1ng ni\u1ec1m tin v\u00e0 s\u1ef1 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n \u0111\u00f3ng g\u00f3p v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t x\u00e3 h\u1ed9i t\u1ed1t \u0111\u1eb9p h\u01a1n.<\/p>\n\n\n\n<p>B\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 logo, m\u00e0u s\u1eafc, slogan v\u00e0 ng\u00f4n ng\u1eef th\u01b0\u01a1ng hi\u1ec7u, t\u1ea5t c\u1ea3 \u0111\u1ec1u nh\u1eb1m m\u1ee5c \u0111\u00edch t\u1ea1o ra m\u1ed9t h\u00ecnh \u1ea3nh nh\u1ea5t qu\u00e1n v\u00e0 d\u1ec5 nh\u1eadn di\u1ec7n cho th\u01b0\u01a1ng hi\u1ec7u. <\/p>\n\n\n\n<p>Vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed9t b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd l\u00e0 c\u1ef1c k\u1ef3 quan tr\u1ecdng \u0111\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.3 Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u1ea5u tr\u00fac t\u1ed5 ch\u1ee9c c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 m\u1ed1i quan h\u1ec7 gi\u1eefa c\u00e1c th\u01b0\u01a1ng hi\u1ec7u con, s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 trong m\u1ed9t doanh nghi\u1ec7p. Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u gi\u00fap \u0111\u1ea3m b\u1ea3o s\u1ef1 nh\u1ea5t qu\u00e1n v\u00e0 r\u00f5 r\u00e0ng trong c\u00e1ch th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c truy\u1ec1n th\u00f4ng v\u00e0 nh\u1eadn di\u1ec7n tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">X\u00e2y d\u1ef1ng m\u1ed9t ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>X\u00e1c \u0111\u1ecbnh vai tr\u00f2 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u:<\/strong> X\u00e1c \u0111\u1ecbnh r\u00f5 th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh v\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u con, s\u1ea3n ph\u1ea9m kinh doanh v\u00e0 m\u1ed1i quan h\u1ec7 gi\u1eefa ch\u00fang.<\/li>\n\n\n\n<li><strong>Quan h\u1ec7 gi\u1eefa c\u00e1c th\u01b0\u01a1ng hi\u1ec7u:<\/strong> X\u00e1c \u0111\u1ecbnh c\u00e1ch th\u1ee9c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u con v\u00e0 s\u1ea3n ph\u1ea9m li\u00ean k\u1ebft v\u1edbi nhau v\u00e0 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh, t\u1eeb \u0111\u00f3 t\u1ea1o ra m\u1ed9t h\u1ec7 th\u1ed1ng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 t\u1ed5 ch\u1ee9c v\u00e0 d\u1ec5 d\u00e0ng nh\u1eadn di\u1ec7n.<\/li>\n\n\n\n<li><strong>Nh\u1ea5t qu\u00e1n trong truy\u1ec1n th\u00f4ng:<\/strong> \u0110\u1ea3m b\u1ea3o r\u1eb1ng m\u1ecdi th\u00f4ng \u0111i\u1ec7p v\u00e0 tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u ph\u1ea3n \u00e1nh \u0111\u00fang ki\u1ebfn tr\u00fac v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<\/ul>\n\n\n\n<p>\u0110\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u, ta c\u0169ng c\u1ea7n tr\u1ea3 l\u1eddi 2 c\u00e2u h\u1ecfi sau:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ee9ng \u1edf \u0111\u00e2u trong danh m\u1ee5c s\u1ea3n ph\u1ea9m kinh doanh c\u1ee7a doanh nghi\u1ec7p?<\/li>\n\n\n\n<li>Th\u01b0\u01a1ng hi\u1ec7u c\u00f3 quan h\u1ec7 nh\u01b0 th\u1ebf n\u00e0o v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m \u0111\u00e3 c\u00f3 c\u1ee7a doanh nghi\u1ec7p?<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\">V\u1ecb tr\u00ed trong danh m\u1ee5c s\u1ea3n ph\u1ea9m kinh doanh<\/h4>\n\n\n\n<p>Ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u gi\u1ea3i quy\u1ebft c\u00e2u h\u1ecfi v\u1ec1 vi\u1ec7c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ee9ng \u1edf \u0111\u00e2u trong t\u1ed5ng th\u1ec3 danh m\u1ee5c s\u1ea3n ph\u1ea9m kinh doanh c\u1ee7a doanh nghi\u1ec7p. <\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c x\u00e1c \u0111\u1ecbnh m\u1ed1i quan h\u1ec7 gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh v\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u con ho\u1eb7c s\u1ea3n ph\u1ea9m, \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00f3 s\u1ef1 nh\u1ea5t qu\u00e1n v\u00e0 h\u1ed7 tr\u1ee3 l\u1eabn nhau gi\u1eefa ch\u00fang \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u t\u1ed5ng th\u1ec3.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">M\u1ed1i quan h\u1ec7 v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m \u0111\u00e3 c\u00f3<\/h4>\n\n\n\n<p>Vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u00e1ch th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u li\u00ean k\u1ebft v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1ea3n ph\u1ea9m \u0111\u00e3 c\u00f3 trong doanh nghi\u1ec7p gi\u00fap t\u1ed1i \u01b0u h\u00f3a s\u1ef1 nh\u1eadn bi\u1ebft v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed7i th\u01b0\u01a1ng hi\u1ec7u con, \u0111\u1ed3ng th\u1eddi t\u1eadn d\u1ee5ng l\u1ee3i \u00edch t\u1eeb m\u1ed1i quan h\u1ec7 gi\u1eefa ch\u00fang \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng v\u1ecb th\u1ebf th\u1ecb tr\u01b0\u1eddng v\u00e0 s\u1ef1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Qua vi\u1ec7c t\u1eadp trung v\u00e0o vi\u1ec7c \u0111\u1ecbnh v\u1ecb r\u00f5 r\u00e0ng, x\u00e2y d\u1ef1ng b\u1ea3n s\u1eafc v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u00f9ng v\u1edbi vi\u1ec7c ph\u00e1t tri\u1ec3n ki\u1ebfn tr\u00fac th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u v\u1eefng ch\u1eafc, t\u1eeb \u0111\u00f3 n\u00e2ng cao v\u1ecb th\u1ebf c\u1ea1nh tranh v\u00e0 th\u00e0nh c\u00f4ng b\u1ec1n v\u1eefng tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<p>T\u00ecm hi\u1ec3u th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/xay-dung-chien-luoc-thuong-hieu\/\"><strong>M\u1eabu Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u chu\u1ea9n<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. C\u00e1c case-study th\u00e0nh c\u00f4ng trong vi\u1ec7c x\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p>X\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh ph\u1ee9c t\u1ea1p, \u0111\u00f2i h\u1ecfi s\u1ef1 nh\u1ea5t qu\u00e1n v\u00e0 ki\u00ean nh\u1eabn. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 3 case-study n\u1ed5i b\u1eadt v\u1ec1 c\u00e1ch c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 x\u00e2y d\u1ef1ng v\u00e0 th\u1ef1c thi chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u00e1ng k\u1ec3 tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5.1 Apple: \u0110\u01a1n gi\u1ea3n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n<p>Apple l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u quanh tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 s\u1ef1 \u0111\u01a1n gi\u1ea3n. T\u1eeb s\u1ea3n ph\u1ea9m, bao b\u00ec, t\u1edbi c\u00e1ch th\u1ee9c b\u00e1n h\u00e0ng v\u00e0 d\u1ecbch v\u1ee5 sau b\u00e1n h\u00e0ng, m\u1ecdi th\u1ee9 \u0111\u1ec1u \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a s\u1ef1 ti\u1ec7n l\u1ee3i v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.<\/p>\n\n\n\n<p>Apple kh\u00f4ng ch\u1ec9 t\u1eadp trung v\u00e0o vi\u1ec7c s\u1ea3n xu\u1ea5t c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 cao c\u1ea5p v\u1edbi thi\u1ebft k\u1ebf tinh t\u1ebf m\u00e0 c\u00f2n t\u1ea1o ra m\u1ed9t h\u1ec7 sinh th\u00e1i s\u1ea3n ph\u1ea9m ho\u00e0n ch\u1ec9nh, t\u1eeb m\u00e1y t\u00ednh Mac, iPhone, iPad, \u0111\u1ebfn Apple Watch v\u00e0 d\u1ecbch v\u1ee5 nh\u01b0 iTunes v\u00e0 App Store. <\/p>\n\n\n\n<p>B\u1eb1ng c\u00e1ch n\u00e0y, Apple kh\u00f4ng ch\u1ec9 b\u00e1n m\u1ed9t s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n b\u00e1n m\u1ed9t tr\u1ea3i nghi\u1ec7m. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u00e3 gi\u00fap Apple t\u1ea1o ra s\u1ef1 trung th\u00e0nh \u0111\u00e1ng k\u1ec3 t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng v\u00e0 duy tr\u00ec v\u1ecb th\u1ebf d\u1eabn \u0111\u1ea7u tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5.2 Nike: K\u1ebft n\u1ed1i c\u1ea3m x\u00fac<\/h3>\n\n\n\n<p>Nike l\u00e0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua vi\u1ec7c k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng theo c\u1ea5p \u0111\u1ed9 c\u1ea3m x\u00fac. H\u1ecd kh\u00f4ng ch\u1ec9 b\u00e1n \u0111\u1ed3 th\u1ec3 thao, m\u00e0 b\u00e1n &#8220;s\u1ef1 truy\u1ec1n c\u1ea3m h\u1ee9ng v\u00e0 \u0111\u1ed5i m\u1edbi&#8221;. <\/p>\n\n\n\n<p>Nike t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o d\u1ef1ng m\u1ed9t h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd th\u00f4ng qua vi\u1ec7c s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh c\u1ee7a c\u00e1c v\u1eadn \u0111\u1ed9ng vi\u00ean n\u1ed5i ti\u1ebfng, c\u00e1c c\u00e2u chuy\u1ec7n truy\u1ec1n c\u1ea3m h\u1ee9ng v\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb \u0111\u1ed9t ph\u00e1 \u0111\u1ec3 t\u1ea1o ra m\u1ed9t li\u00ean k\u1ebft m\u1ea1nh m\u1ebd v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng theo th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng nh\u1ea5t qu\u00e1n &#8220;Just Do It&#8221;. <\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap Nike t\u1ea1o ra m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng trung th\u00e0nh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5.3 Starbucks<\/h3>\n\n\n\n<p>Starbucks kh\u00f4ng ch\u1ec9 b\u00e1n c\u00e0 ph\u00ea m\u00e0 c\u00f2n b\u00e1n &#8220;tr\u1ea3i nghi\u1ec7m Starbucks&#8221; &#8211; m\u1ed9t kh\u00f4ng gian tho\u1ea3i m\u00e1i nh\u01b0 \u1edf nh\u00e0 hay v\u0103n ph\u00f2ng \u0111\u1ec3 l\u00e0m vi\u1ec7c, n\u01a1i \u0111\u1ec3 g\u1eb7p g\u1ee1 b\u1ea1n b\u00e8. <\/p>\n\n\n\n<p>Starbucks x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh tr\u00ean c\u01a1 s\u1edf t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o v\u00e0 c\u00e1 nh\u00e2n h\u00f3a cho kh\u00e1ch h\u00e0ng, t\u1eeb vi\u1ec7c l\u1ef1a ch\u1ecdn c\u00e0 ph\u00ea, thi\u1ebft k\u1ebf qu\u00e1n c\u00e0 ph\u00ea, \u0111\u1ebfn d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng. <\/p>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y gi\u00fap Starbucks kh\u00f4ng ch\u1ec9 b\u00e1n \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n b\u00e1n \u0111\u01b0\u1ee3c &#8220;tr\u1ea3i nghi\u1ec7m&#8221;, t\u1ea1o ra m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd v\u00e0 \u0111\u01b0\u1ee3c y\u00eau th\u00edch tr\u00ean to\u00e0n c\u1ea7u.<\/p>\n\n\n\n<p>Nh\u1eefng case-study tr\u00ean cho th\u1ea5y r\u1eb1ng, \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng, doanh nghi\u1ec7p c\u1ea7n t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra gi\u00e1 tr\u1ecb \u0111\u00edch th\u1ef1c cho kh\u00e1ch h\u00e0ng, k\u1ebft n\u1ed1i v\u1edbi h\u1ecd tr\u00ean m\u1ed9t c\u1ea5p \u0111\u1ed9 s\u00e2u s\u1eafc h\u01a1n v\u00e0 duy tr\u00ec s\u1ef1 nh\u1ea5t qu\u00e1n trong t\u1ea5t c\u1ea3 c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">T\u1ed5ng k\u1ebft<\/h2>\n\n\n\n<p>Nh\u00ecn chung, chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u l\u00e0 n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc gi\u00fap doanh nghi\u1ec7p k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng, t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng. <\/p>\n\n\n\n<p>B\u1eb1ng vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1ch ti\u1ebfp c\u1eadn chi\u1ebfn l\u01b0\u1ee3c v\u00e0 to\u00e0n di\u1ec7n, m\u1ed7i doanh nghi\u1ec7p c\u00f3 th\u1ec3 v\u01b0\u1ee3t qua th\u00e1ch th\u1ee9c, t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c ch\u1ed7 \u0111\u1ee9ng v\u1eefng ch\u1eafc trong th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh ng\u00e0y nay.<\/p>\n\n\n\n<p>Nh\u1edb r\u1eb1ng, m\u1ed7i th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u c\u00f3 c\u00e2u chuy\u1ec7n ri\u00eang c\u1ee7a m\u00ecnh \u0111\u1ec3 k\u1ec3. Ch\u00ednh chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u00e1ch th\u1ee9c b\u1ea1n k\u1ec3 c\u00e2u chuy\u1ec7n \u0111\u00f3, l\u00e0m sao \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi c\u1ea3m nh\u1eadn v\u00e0 \u0111\u1ed3ng c\u1ea3m v\u1edbi gi\u00e1 tr\u1ecb m\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n mang l\u1ea1i. <\/p>\n\n\n\n<p>B\u1ea1n kh\u00f4ng ch\u1ec9 t\u1ea1o ra s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 t\u1ed1t, m\u00e0 c\u00f2n x\u00e2y d\u1ef1ng v\u00e0 b\u1ea3o v\u1ec7 b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. Th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn th\u00e0nh c\u00f4ng v\u00e0 t\u1ea1o s\u1ef1 th\u1ecbnh v\u01b0\u1ee3ng cho doanh nghi\u1ec7p.<\/p>\n\n\n\n<p class=\"has-text-align-right\">Ngu\u1ed3n:&nbsp;<strong><a href=\"https:\/\/www.saokim.com.vn\/en\/\">Sao Kim Branding<\/a><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-right\">Chuy\u00ean gia x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/p>\n","protected":false},"excerpt":{"rendered":"<p>X\u00e1c \u0111\u1ecbnh tr\u1ecdng t\u00e2m chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh, n\u00e2ng cao v\u1ecb th\u1ebf c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n","protected":false},"author":37,"featured_media":52024,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[290,195],"tags":[],"class_list":["post-49370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-manager","category-cam-nang"],"acf":[],"views":126,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/49370","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=49370"}],"version-history":[{"count":3,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/49370\/revisions"}],"predecessor-version":[{"id":52025,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/49370\/revisions\/52025"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/52024"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=49370"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=49370"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=49370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}