{"id":49523,"date":"2024-06-10T11:36:28","date_gmt":"2024-06-10T04:36:28","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=49523"},"modified":"2024-06-20T15:29:47","modified_gmt":"2024-06-20T08:29:47","slug":"7-sai-lam-trong-xay-dung-thuong-hieu","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/7-sai-lam-trong-xay-dung-thuong-hieu\/","title":{"rendered":"Brand Manager c\u1ea7n tr\u00e1nh xa 7 sai l\u1ea7m \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng"},"content":{"rendered":"\n<p>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 vi\u1ec7c t\u1ea1o ra m\u1ed9t logo \u0111\u1eb9p m\u1eaft hay m\u1ed9t slogan \u1ea5n t\u01b0\u1ee3ng. \u0110\u00f3 l\u00e0 qu\u00e1 tr\u00ecnh t\u1ea1o d\u1ef1ng v\u00e0 nu\u00f4i d\u01b0\u1ee1ng nh\u1eefng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, h\u00ecnh \u1ea3nh v\u00e0 v\u1ecb th\u1ebf c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong l\u00f2ng c\u00f4ng ch\u00fang.<\/p>\n\n\n\n<p>Trong h\u00e0nh tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, kh\u00f4ng \u00edt Brand Manager m\u1eafc ph\u1ea3i nh\u1eefng sai l\u1ea7m c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn h\u1eadu qu\u1ea3 nghi\u00eam tr\u1ecdng, t\u1eeb vi\u1ec7c m\u1ea5t \u0111i uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn \u0111\u00e1nh m\u1ea5t c\u01a1 h\u1ed9i ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/xay-dung-thuong-hieu.png\" alt=\"\" class=\"wp-image-52028\" style=\"width:840px;height:auto\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/xay-dung-thuong-hieu.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/xay-dung-thuong-hieu-300x157.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/xay-dung-thuong-hieu-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Sai l\u1ea7m khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn m\u1ea5t uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u<\/em><\/p>\n\n\n\n<p>B\u00e0i vi\u1ebft n\u00e0y s\u1ebd cung c\u1ea5p m\u1ed9t c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn m\u00e0 Brand Manager c\u1ea7n tr\u00e1nh \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng, \u0111\u1ed3ng th\u1eddi \u0111\u01b0a ra c\u00e1c l\u01b0u \u00fd \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh v\u00e0 t\u0103ng c\u01b0\u1eddng l\u1ee3i th\u1ebf c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/h2>\n\n\n\n<p>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u, ph\u00e1t tri\u1ec3n v\u00e0 \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c <strong>kh\u00e1c nhau<\/strong> nh\u1eb1m t\u1ea1o ra nh\u1eadn th\u1ee9c, h\u00ecnh \u1ea3nh \u0111\u1ed9c \u0111\u00e1o v\u00e0 \u1ea5n t\u01b0\u1ee3ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>Qu\u00e1 tr\u00ecnh n\u00e0y bao g\u1ed3m vi\u1ec7c x\u00e1c \u0111\u1ecbnh v\u00e0 truy\u1ec1n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p, l\u1ee3i \u00edch, t\u00ednh n\u0103ng, gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i v\u00e0 b\u1ea3n s\u1eafc c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u gi\u00fap ph\u00e2n bi\u1ec7t th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<p>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean v\u00e0 quan tr\u1ecdng nh\u1ea5t tr\u00ean h\u00e0nh tr\u00ecnh t\u1ea1o d\u1ef1ng m\u1ed1i li\u00ean k\u1ebft b\u1ec1n v\u1eefng gi\u1eefa s\u1ea3n ph\u1ea9m v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, qua \u0111\u00f3 th\u00fac \u0111\u1ea9y s\u1ef1 nh\u1eadn bi\u1ebft v\u00e0 trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. V\u00ec sao c\u1ea7n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u?<\/h2>\n\n\n\n<p>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh l\u00e0 s\u1ef1 ph\u1ea3n \u00e1nh ch\u00ednh x\u00e1c, r\u00f5 r\u00e0ng v\u00e0 \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 nh\u1eefng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 doanh nghi\u1ec7p \u0111\u1ea1i di\u1ec7n, nh\u1eefng gi\u00e1 tr\u1ecb m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh t\u00edch c\u1ef1c v\u00e0 ch\u1ee7 \u0111\u1ed9ng nh\u1eb1m t\u1ea1o d\u1ef1ng v\u1ecb th\u1ebf v\u1eefng ch\u1eafc cho doanh nghi\u1ec7p tr\u00ean th\u1ecb tr\u01b0\u1eddng. X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u mang l\u1ea1i m\u1ed9t s\u1ed1 l\u1ee3i \u00edch thi\u1ebft th\u1ef1c, gi\u00fap doanh nghi\u1ec7p thu h\u00fat kh\u00e1ch h\u00e0ng, t\u0103ng doanh thu v\u00e0 t\u1ea1o d\u1ef1ng l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.1 X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u gi\u00fap \u0111\u1ecbnh h\u00ecnh phong c\u00e1ch doanh nghi\u1ec7p<\/h3>\n\n\n\n<p>Th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c h\u00ecnh th\u00e0nh phong c\u00e1ch v\u00e0 h\u00ecnh \u1ea3nh t\u00edch c\u1ef1c c\u1ee7a doanh nghi\u1ec7p trong t\u00e2m tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 n\u00e2ng cao uy t\u00edn v\u00e0 s\u1ef1 tin c\u1eady v\u00e0o th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n gi\u00fap th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c nh\u1eadn di\u1ec7n h\u01a1n trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y c\u1ea1nh tranh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.2 X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u gi\u00fap t\u1ea1o d\u1ef1ng uy t\u00edn v\u1edbi kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n<p>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng, gi\u00fap doanh nghi\u1ec7p t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c uy t\u00edn l\u00e2u d\u00e0i tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y c\u1ea1nh tranh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.3 X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u gi\u00fap t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t<\/h3>\n\n\n\n<p>Trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh, s\u1ef1 kh\u00e1c bi\u1ec7t m\u00e0 th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o ra c\u00f3 th\u1ec3 l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh vi\u1ec7c kh\u00e1ch h\u00e0ng ch\u1ecdn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n hay \u0111\u1ed1i th\u1ee7. Th\u01b0\u01a1ng hi\u1ec7u gi\u00fap s\u1ea3n ph\u1ea9m n\u1ed5i b\u1eadt v\u00e0 kh\u1eb3ng \u0111\u1ecbnh gi\u00e1 tr\u1ecb ri\u00eang bi\u1ec7t.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.4 X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u gi\u00fap thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi<\/h3>\n\n\n\n<p>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i m\u00e0 c\u00f2n thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi th\u00f4ng qua h\u00ecnh \u1ea3nh t\u00edch c\u1ef1c tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.5 X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u g\u00f3p ph\u1ea7n t\u0103ng doanh thu v\u00e0 gi\u00e1 tr\u1ecb doanh nghi\u1ec7p<\/h3>\n\n\n\n<p>Th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y doanh thu th\u00f4ng qua s\u1ef1 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 kh\u1ea3 n\u0103ng \u0111\u1ecbnh gi\u00e1 cao h\u01a1n \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. Ngo\u00e0i ra, gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u00f2n g\u00f3p ph\u1ea7n t\u0103ng gi\u00e1 tr\u1ecb t\u1ed5ng th\u1ec3 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.6 X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u gi\u00fap gi\u1ea3m thi\u1ec3u r\u1ee7i ro cho doanh nghi\u1ec7p<\/h3>\n\n\n\n<p>Khi s\u1edf h\u1eefu m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh v\u00e0 \u0111\u01b0\u1ee3c b\u1ea3o h\u1ed9 ph\u00e1p l\u00fd \u0111\u1ea7y \u0111\u1ee7, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ng\u0103n ch\u1eb7n c\u00e1c h\u00e0nh vi kh\u00f4ng l\u00e0nh m\u1ea1nh t\u1eeb \u0111\u1ed1i th\u1ee7, c\u0169ng nh\u01b0 tr\u00e1nh \u0111\u01b0\u1ee3c nh\u1eefng t\u1ed5n th\u1ea5t do h\u00e0ng gi\u1ea3, h\u00e0ng nh\u00e1i k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng g\u00e2y ra.<\/p>\n\n\n\n<p>Khi doanh nghi\u1ec7p c\u00f3 th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh, doanh nghi\u1ec7p s\u1ebd c\u00f3 l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi h\u00e2m h\u1ed9 tin t\u01b0\u1edfng v\u00e0 \u1ee7ng h\u1ed9, s\u1eb5n s\u00e0ng ch\u1ee7 \u0111\u1ed9ng b\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u tr\u01b0\u1edbc c\u00e1c t\u00edn hi\u1ec7u ti\u00eau c\u1ef1c.<\/p>\n\n\n\n<p>T\u00ecm hi\u1ec3u th\u00eam: <a href=\"https:\/\/drive.google.com\/file\/d\/1Eenc5sVDkRKaIU-tNRyLLUvP9XPpkk3G\/view\" target=\"_blank\" rel=\"noopener\"><strong>Ebook: Corporate Branding &#8211; X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. 7 sai l\u1ea7m ph\u1ed5 bi\u1ebfn khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p>Khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, c\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng m\u1eafc ph\u1ea3i m\u1ed9t s\u1ed1 sai l\u1ea7m c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn h\u00ecnh \u1ea3nh v\u00e0 th\u00e0nh c\u00f4ng l\u00e2u d\u00e0i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. <\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 sai l\u1ea7m ph\u1ed5 bi\u1ebfn trong x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u00e0 m\u1ed9t Brand Manager c\u1ea7n tr\u00e1nh: <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.1 Kh\u00f4ng x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>M\u1ed9t trong nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn nh\u1ea5t trong x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 kh\u00f4ng x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u. \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn vi\u1ec7c kh\u00e1ch h\u00e0ng kh\u00f4ng hi\u1ec3u th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n \u0111\u1ea1i di\u1ec7n cho gi\u00e1 tr\u1ecb g\u00ec, kh\u00e1c bi\u1ec7t ra sao so v\u1edbi \u0111\u1ed1i th\u1ee7.<\/p>\n\n\n\n<p>V\u00ec v\u1eady, khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, Brand Manager c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i, s\u1ee9 m\u1ec7nh v\u00e0 t\u1ea7m nh\u00ecn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. T\u1eeb \u0111\u00f3, truy\u1ec1n \u0111\u1ea1t m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n qua t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.2 Thi\u1ebfu nh\u1ea5t qu\u00e1n trong th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>Vi\u1ec7c thi\u1ebfu nh\u1ea5t qu\u00e1n trong th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 g\u00e2y nh\u1ea7m l\u1eabn v\u00e0 m\u1ea5t l\u00f2ng tin t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng, gi\u1ea3m s\u1ef1 uy t\u00edn v\u00e0 chuy\u00ean nghi\u1ec7p c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>Brand Manager c\u1ea7n l\u01b0u \u00fd \u0111\u1ea3m b\u1ea3o m\u1ecdi th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng \u0111\u1ec1u th\u1ec3 hi\u1ec7n \u0111\u1ed3ng nh\u1ea5t v\u1ec1 gi\u00e1 tr\u1ecb v\u00e0 c\u00e1 t\u00ednh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. \u0110i\u1ec1u n\u00e0y gi\u00fap x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 t\u1ea1o nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.3 B\u1ecf qua vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/h3>\n\n\n\n<p>B\u1ecf qua vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng trong vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t sai l\u1ea7m l\u1edbn, khi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng hi\u1ec3u r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 nhu c\u1ea7u, mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>Tr\u01b0\u1edbc khi l\u00ean k\u1ebf ho\u1ea1ch x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, Brand Manager c\u1ea7n th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch k\u1ef9 l\u01b0\u1ee1ng, bao g\u1ed3m c\u1ea3 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. S\u1eed d\u1ee5ng th\u00f4ng tin thu th\u1eadp \u0111\u01b0\u1ee3c \u0111\u1ec3 tinh ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.4 Kh\u00f4ng c\u00f3 chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u r\u00f5 r\u00e0ng<\/h3>\n\n\n\n<p>Vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch b\u00e0i b\u1ea3n v\u00e0 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c r\u00f5 r\u00e0ng, mang t\u00ednh d\u00e0i h\u1ea1n. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u1ee5c ti\u00eau x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/li>\n\n\n\n<li>Nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau m\u00e0 doanh nghi\u1ec7p mu\u1ed1n h\u01b0\u1edbng \u0111\u1ebfn l\u00e0 ai?<\/li>\n\n\n\n<li>Th\u00f4ng \u0111i\u1ec7p m\u00e0 doanh nghi\u1ec7p mu\u1ed1n truy\u1ec1n t\u1ea3i \u0111\u1ebfn kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/li>\n\n\n\n<li>C\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng m\u00e0 doanh nghi\u1ec7p s\u1ebd s\u1eed d\u1ee5ng \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/li>\n<\/ul>\n\n\n\n<p>N\u1ebfu kh\u00f4ng c\u00f3 chi\u1ebfn l\u01b0\u1ee3c r\u00f5 r\u00e0ng, vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u s\u1ebd tr\u1edf n\u00ean m\u00f4ng lung v\u00e0 kh\u00f4ng hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.5 Kh\u00f4ng t\u1eadp trung v\u00e0o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n<p>Kh\u00f4ng ch\u00fa tr\u1ecdng \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng khi\u1ebfn cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n d\u1ec5 b\u1ecb l\u00e3ng qu\u00ean ho\u1eb7c kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 kh\u00f4ng cao.<\/p>\n\n\n\n<p>Vi\u1ec7c t\u1ea1o ra tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u1ed9c \u0111\u00e1o v\u00e0 \u0111\u00e1ng nh\u1edb b\u1eb1ng c\u00e1ch l\u1eafng nghe v\u00e0 ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c \u0111\u1ebfn \u00fd ki\u1ebfn c\u1ee7a h\u1ecd kh\u00f4ng ch\u1ec9 t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng m\u00e0 c\u00f2n th\u00fac \u0111\u1ea9y s\u1ef1 trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.6 \u0110\u00e1nh \u0111\u1ed3ng vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u1edbi thi\u1ebft k\u1ebf b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>C\u00f3 r\u1ea5t nhi\u1ec1u th\u1ee9 li\u00ean quan \u0111\u1ebfn vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u ngo\u00e0i thi\u1ebft k\u1ebf logo, b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, m\u1eb7c d\u00f9 \u0111\u00f4i khi m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 nh\u1ea7m l\u1eabn v\u00e0 ngh\u0129 ch\u00fang l\u00e0 m\u1ed9t.<\/p>\n\n\n\n<p>B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u hay thi\u1ebft k\u1ebf logo ch\u1ec9 l\u00e0 m\u1ed9t ph\u1ea7n nh\u1ecf trong vi\u1ec7c gia t\u0103ng s\u1ef1 nh\u1eadn di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u. <\/p>\n\n\n\n<p>Nh\u01b0ng vi\u1ec7c l\u00e0m th\u01b0\u01a1ng hi\u1ec7u (Branding) l\u00e0 kh\u00e1i ni\u1ec7m \u0111\u1ec3 \u0111\u1ecbnh h\u00ecnh doanh nghi\u1ec7p c\u1ee7a b\u1ea1n bao g\u1ed3m c\u1ea3 qu\u00e1 tr\u00ecnh l\u00ean chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, thi\u1ebft k\u1ebf v\u00e0 truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u t\u1ed5ng th\u1ec3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.7 Kh\u00f4ng \u0111\u1ea7u t\u01b0 v\u00e0o Marketing \u0111\u00fang c\u00e1ch<\/h3>\n\n\n\n<p>Nhi\u1ec1u doanh nghi\u1ec7p kh\u00f4ng \u0111\u1ea7u t\u01b0 \u0111\u00fang m\u1ee9c v\u00e0o marketing ho\u1eb7c s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kh\u00f4ng t\u1ed1i \u01b0u, l\u00e0m gi\u1ea3m hi\u1ec7u qu\u1ea3 c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>Brand Manager c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 ng\u00e2n s\u00e1ch v\u00e0 \u0111\u1ea7u t\u01b0 m\u1ed9t c\u00e1ch th\u00f4ng minh v\u00e0o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3. C\u00e1c Brand Manager c\u0169ng c\u1ea7n thi\u1ebft l\u1eadp c\u00e1c ch\u1ec9 s\u1ed1 KPI \u0111\u1ec3 theo d\u00f5i hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch marketing, t\u1eeb \u0111\u00f3 c\u00f3 c\u01a1 s\u1edf \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ng\u00e2n s\u00e1ch cho ph\u00f9 h\u1ee3p. <\/p>\n\n\n\n<p>Vi\u1ec7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 \u0111\u00e1nh gi\u00e1 k\u1ebft qu\u1ea3 s\u1ebd gi\u00fap t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 c\u1ee7a ng\u00e2n s\u00e1ch marketing v\u00e0 \u0111\u1ea3m b\u1ea3o mang l\u1ea1i gi\u00e1 tr\u1ecb cho vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>T\u00ecm hi\u1ec3u ngay: <a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/xay-dung-thuong-hieu\/11-buoc-xay-dung-va-phat-trien-thuong-hieu-doanh-nghiep-thanh-cong\/\"><strong>11 b\u01b0\u1edbc x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p th\u00e0nh c\u00f4ng<\/strong><\/a> <\/p>\n\n\n<span style=\"--tl-form-height-m:735.781px;--tl-form-height-t:695.594px;--tl-form-height-d:695.594px;\" class=\"tl-placeholder-f-type-shortcode_51200 tl-preload-form\"><span><\/span><\/span>\n\n\n<h2 class=\"wp-block-heading\">4. 5 l\u01b0u \u00fd gi\u00fap x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng<\/h2>\n\n\n\n<p>\u0110\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng, vi\u1ec7c l\u1eadp k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c r\u1ea5t quan tr\u1ecdng. M\u1ed7i b\u01b0\u1edbc \u0111i c\u1ea7n \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u thu h\u00fat kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 gi\u1eef ch\u00e2n h\u1ecd l\u00e2u d\u00e0i. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 l\u01b0u \u00fd c\u01a1 b\u1ea3n gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.1 X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng<\/h3>\n\n\n\n<p>\u0110\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng, vi\u1ec7c \u0111\u1ea7u ti\u00ean v\u00e0 quan tr\u1ecdng nh\u1ea5t l\u00e0 x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 v\u00e0 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c cho chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n. <\/p>\n\n\n\n<p>M\u1ee5c ti\u00eau n\u00e0y kh\u00f4ng ch\u1ec9 l\u00e0 b\u1ea3n \u0111\u1ed3 ch\u1ec9 \u0111\u01b0\u1eddng cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp theo m\u00e0 c\u00f2n ph\u1ea3i h\u00e0i h\u00f2a v\u1edbi t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p. <\/p>\n\n\n\n<p>M\u1ed9t m\u1ee5c ti\u00eau x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u r\u00f5 r\u00e0ng c\u00f3 th\u1ec3 l\u00e0 vi\u1ec7c t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, c\u1ea3i thi\u1ec7n h\u00ecnh \u1ea3nh c\u00f4ng ty ho\u1eb7c t\u0103ng t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. <\/p>\n\n\n\n<p>\u0110i\u1ec1u quan tr\u1ecdng l\u00e0 m\u1ee5c ti\u00eau \u0111\u00f3 ph\u1ea3i cung c\u1ea5p m\u1ed9t h\u01b0\u1edbng \u0111i c\u1ee5 th\u1ec3, gi\u00fap \u0111\u1ecbnh h\u00ecnh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ho\u1ea1t \u0111\u1ed9ng marketing sau n\u00e0y.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.2 Hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/h3>\n\n\n\n<p>Kh\u00f4ng c\u00f3 g\u00ec quan tr\u1ecdng b\u1eb1ng vi\u1ec7c hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau khi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. Nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng s\u00e2u s\u1eafc gi\u00fap x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 m\u00e0 b\u1ea1n mu\u1ed1n h\u01b0\u1edbng t\u1edbi. <\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c hi\u1ec3u bi\u1ebft nhu c\u1ea7u, mong mu\u1ed1n v\u00e0 h\u00e0nh vi mua s\u1eafm c\u1ee7a h\u1ecd. Th\u00f4ng qua vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u v\u00e0 ph\u00e2n t\u00edch, Brand Manager c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, t\u1eeb \u0111\u00f3 t\u1ed1i \u01b0u h\u00f3a th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 \u0111\u00e1p \u1ee9ng t\u1ed1t nh\u1ea5t v\u1edbi nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.3 T\u1ea1o d\u1ef1ng s\u1ef1 kh\u00e1c bi\u1ec7t<\/h3>\n\n\n\n<p>Trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng b\u00e3o h\u00f2a, kh\u1ea3 n\u0103ng t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng. X\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m \u0111\u1ed9c \u0111\u00e1o c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u gi\u00fap t\u1ea1o ra m\u1ed9t l\u1ee3i th\u1ebf c\u1ea1nh tranh kh\u00f4ng th\u1ec3 sao ch\u00e9p. <\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 th\u00f4ng qua vi\u1ec7c cung c\u1ea5p s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng v\u01b0\u1ee3t tr\u1ed9i, tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u1ed9c \u0111\u00e1o ho\u1eb7c m\u1ed9t th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea7y s\u00e1ng t\u1ea1o v\u00e0 thu h\u00fat. S\u1ef1 kh\u00e1c bi\u1ec7t n\u00e0y gi\u00fap th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c nh\u1eadn di\u1ec7n v\u00e0 y\u00eau th\u00edch b\u1edfi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.4 Duy tr\u00ec s\u1ef1 nh\u1ea5t qu\u00e1n<\/h3>\n\n\n\n<p>Nh\u1ea5t qu\u00e1n trong th\u00f4ng \u0111i\u1ec7p, h\u00ecnh \u1ea3nh v\u00e0 tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u tr\u00ean m\u1ecdi k\u00eanh truy\u1ec1n th\u00f4ng l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 x\u00e2y d\u1ef1ng s\u1ef1 tin c\u1eady v\u00e0 l\u00f2ng trung th\u00e0nh t\u1eeb kh\u00e1ch h\u00e0ng. <\/p>\n\n\n\n<p>Vi\u1ec7c duy tr\u00ec m\u1ed9t b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd v\u00e0 d\u1ec5 nh\u1eadn bi\u1ebft gi\u00fap t\u0103ng c\u01b0\u1eddng s\u1ef1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n lu\u00f4n \u0111\u1ed3ng nh\u1ea5t v\u00e0 m\u1ea1nh m\u1ebd tr\u00ean m\u1ecdi ph\u01b0\u01a1ng ti\u1ec7n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.5 \u0110o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3<\/h3>\n\n\n\n<p>Vi\u1ec7c theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c. <\/p>\n\n\n\n<p>S\u1eed d\u1ee5ng c\u00e1c ch\u1ec9 s\u1ed1 KPI ph\u00f9 h\u1ee3p gi\u00fap doanh nghi\u1ec7p c\u00f3 c\u00e1i nh\u00ecn r\u00f5 r\u00e0ng v\u1ec1 t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch \u0111\u1ebfn nh\u1eadn di\u1ec7n v\u00e0 gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u. T\u1eeb \u0111\u00f3, Brand Manager c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh ho\u1eb7c t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 t\u1ed1t nh\u1ea5t.<\/p>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/xay-dung-thuong-hieu-qua-5-giai-doan-cua-startup\/\"><strong>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u qua 5 Giai \u0111o\u1ea1n c\u1ee7a Startup<\/strong><\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/xay-dung-thuong-hieu\/xay-dung-thuong-hieu-cho-doanh-nghiep-sme\/\"><strong>6 b\u01b0\u1edbc x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p SME<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">T\u1ed5ng k\u1ebft<\/h2>\n\n\n\n<p>Ng\u00e0y nay, khi m\u00e0 m\u1ed7i c\u00e1 nh\u00e2n \u0111\u1ec1u c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi h\u00e0ng tr\u0103m, h\u00e0ng ngh\u00ecn th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng m\u1ed7i ng\u00e0y, th\u00e1ch th\u1ee9c \u0111\u1ed1i v\u1edbi m\u1ed7i Brand Manager kh\u00f4ng ch\u1ec9 n\u1eb1m \u1edf vi\u1ec7c t\u1ea1o ra m\u1ed9t h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9c \u0111\u00e1o m\u00e0 c\u00f2n ph\u1ea3i \u0111\u1ea3m b\u1ea3o n\u00f3 ph\u1ea3n \u00e1nh \u0111\u00fang gi\u00e1 tr\u1ecb v\u00e0 s\u1ee9 m\u1ec7nh c\u1ee7a doanh nghi\u1ec7p. <\/p>\n\n\n\n<p>V\u1edbi s\u1ef1 \u0111\u1ea7u t\u01b0 \u0111\u00fang \u0111\u1eafn v\u00e0 chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3, tr\u00e1nh xa nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn trong x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, Brand Manager c\u00f3 th\u1ec3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u0103ng c\u01b0\u1eddng l\u1ee3i th\u1ebf c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng, thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng cho doanh nghi\u1ec7p.<\/p>\n\n\n\n<p class=\"has-background\" style=\"background-color:#e6efff\">Li\u00ean h\u1ec7 ngay v\u1edbi Sao Kim Branding \u0111\u1ec3 <strong>x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tinh g\u1ecdn<\/strong>, gi\u00fap doanh nghi\u1ec7p tri\u1ec3n khai x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng v\u00e0 truy\u1ec1n th\u00f4ng th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3, t\u1ed1i \u01b0u ngu\u1ed3n l\u1ef1c.<\/p>\n\n\n\n<p class=\"has-text-align-right\">Ngu\u1ed3n:&nbsp;<strong><a href=\"https:\/\/www.saokim.com.vn\/en\/\">Sao Kim Branding<\/a><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-right\">Chuy\u00ean gia x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong h\u00e0nh tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, Brand Manager c\u1ea7n l\u01b0u \u00fd \u0111\u1ec3 tr\u00e1nh xa 7 sai l\u1ea7m c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn vi\u1ec7c m\u1ea5t \u0111i uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n","protected":false},"author":37,"featured_media":52027,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[290,195],"tags":[],"class_list":["post-49523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-manager","category-cam-nang"],"acf":[],"views":180,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/49523","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=49523"}],"version-history":[{"count":14,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/49523\/revisions"}],"predecessor-version":[{"id":52403,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/49523\/revisions\/52403"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/52027"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=49523"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=49523"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=49523"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}