{"id":49603,"date":"2024-06-20T15:10:22","date_gmt":"2024-06-20T08:10:22","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=49603"},"modified":"2024-06-20T15:10:24","modified_gmt":"2024-06-20T08:10:24","slug":"ung-dung-nhan-dien-thuong-hieu","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/ung-dung-nhan-dien-thuong-hieu\/","title":{"rendered":"\u1ee8ng d\u1ee5ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u trong vi\u1ec7c ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"\n<p>B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3ng vai tr\u00f2 nh\u01b0 &#8220;b\u1ed9 m\u1eb7t \u0111\u1ea1i di\u1ec7n&#8221; c\u1ee7a doanh nghi\u1ec7p, th\u1ec3 hi\u1ec7n b\u1ea3n s\u1eafc v\u00e0 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00e2y l\u00e0 \u1ea5n t\u01b0\u1ee3ng \u0111\u1ea7u ti\u00ean m\u00e0 doanh nghi\u1ec7p t\u1ea1o d\u1ef1ng v\u1edbi kh\u00e1ch h\u00e0ng, l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd trong th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y c\u1ea1nh tranh.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/01-2.png\" alt=\"\" class=\"wp-image-52383\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/01-2.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/01-2-300x157.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/01-2-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>\u1ee8ng d\u1ee5ng hi\u1ec7u qu\u1ea3 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/em><\/p>\n\n\n\n<p>B\u00e0i vi\u1ebft n\u00e0y s\u1ebd cung c\u1ea5p cho b\u1ea1n ki\u1ebfn th\u1ee9c t\u1ed5ng quan v\u1ec1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1c \u1ee9ng d\u1ee5ng c\u1ee5 th\u1ec3 c\u1ee7a h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n trong vi\u1ec7c ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/h2>\n\n\n\n<p>Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 t\u1eadp h\u1ee3p t\u1ea5t c\u1ea3 nh\u1eefng y\u1ebfu t\u1ed1 c\u00f3 th\u1ec3 t\u1ea1o li\u00ean t\u01b0\u1edfng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u m\u00e0 doanh nghi\u1ec7p mu\u1ed1n x\u00e2y d\u1ef1ng v\u00e0 g\u00ecn gi\u1eef trong t\u00e2m tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 c\u00e1c b\u00ean li\u00ean quan:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0110\u01b0\u1ee3c quy chu\u1ea9n, \u0111\u1ed3ng b\u1ed9, nh\u1ea5t qu\u00e1n<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Th\u1ec3 hi\u1ec7n b\u1ea3n s\u1eafc, gi\u00e1 tr\u1ecb, v\u0103n h\u00f3a \u0111\u1eb7c tr\u01b0ng c\u1ee7a doanh nghi\u1ec7p <\/li>\n<\/ul>\n\n\n\n<p>Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m m\u1ed9t lo\u1ea1t c\u00e1c y\u1ebfu t\u1ed1 thi\u1ebft k\u1ebf nh\u01b0 logo, m\u00e0u s\u1eafc, font ch\u1eef v\u00e0 h\u00ecnh \u1ea3nh, c\u0169ng nh\u01b0 c\u00e1c y\u1ebfu t\u1ed1 phi thi\u1ebft k\u1ebf nh\u01b0 gi\u1ecdng \u0111i\u1ec7u truy\u1ec1n th\u00f4ng, th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>M\u1ed9t nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd kh\u00f4ng ch\u1ec9 gi\u00fap t\u0103ng c\u01b0\u1eddng nh\u1eadn th\u1ee9c v\u00e0 uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n gia t\u0103ng ni\u1ec1m tin v\u00e0 s\u1ef1 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng, g\u00f3p ph\u1ea7n \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng v\u00e0 th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Vai tr\u00f2 c\u1ee7a h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p>Vai tr\u00f2 c\u1ee7a h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o ra m\u1ed9t h\u00ecnh \u1ea3nh th\u1ed1ng nh\u1ea5t v\u00e0 m\u1ea1nh m\u1ebd trong t\u00e2m tr\u00ed c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, gi\u00fap h\u1ecd nh\u1eadn bi\u1ebft, ghi nh\u1edb v\u00e0 ph\u00e2n bi\u1ec7t th\u01b0\u01a1ng hi\u1ec7u v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, c\u1ee5 th\u1ec3: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gi\u00fap ghi nh\u1edb, nh\u1eadn bi\u1ebft v\u00e0 ph\u00e2n bi\u1ec7t v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c<\/li>\n\n\n\n<li>G\u00f3p ph\u1ea7n bi\u1ebfn l\u1ee3i \u00edch kh\u00e1c bi\u1ec7t v\u00e0 b\u1ea3n s\u1eafc c\u1ed1t l\u00f5i, tinh th\u1ea7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean h\u1eefu h\u00ecnh<\/li>\n\n\n\n<li>Th\u1ec3 hi\u1ec7n b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i c\u00e1c \u0111i\u1ec3m ch\u1ea1m<\/li>\n\n\n\n<li>T\u1ea1o s\u1ef1 \u0111\u1ed3ng nh\u1ea5t trong thi\u1ebft k\u1ebf, th\u00f4ng qua ph\u1ed1i h\u1ee3p m\u00e0u s\u1eafc, font ch\u1eef, k\u00edch th\u01b0\u1edbc<\/li>\n\n\n\n<li>Gi\u00fap kh\u00e1ch h\u00e0ng v\u00e0 c\u00f4ng ch\u00fang h\u00ecnh th\u00e0nh nh\u1eadn th\u1ee9c \u0111\u00fang v\u00e0 nh\u1ea5t qu\u00e1n v\u1ec1 gi\u00e1 tr\u1ecb v\u00e0 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">3. C\u00e1c y\u1ebfu t\u1ed1 trong h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p>T\u1eadp h\u1ee3p nhi\u1ec1u y\u1ebfu t\u1ed1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u h\u1eefu h\u00ecnh v\u00e0 v\u00f4 h\u00ecnh c\u1ea5u th\u00e0nh m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ho\u00e0n ch\u1ec9nh, l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 ki\u1ebfn t\u1ea1o n\u00ean m\u1ed9t nh\u1eadn th\u1ee9c r\u00f5 n\u00e9t, n\u1ed5i b\u1eadt v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng, kh\u00e1c bi\u1ec7t v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ea1nh tranh kh\u00e1c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.1 C\u00e1c y\u1ebfu t\u1ed1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u h\u1eefu h\u00ecnh<\/h3>\n\n\n\n<p><strong>H\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n c\u01a1 b\u1ea3n<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u00ean th\u01b0\u01a1ng hi\u1ec7u, logo, slogan, ch\u1eef, m\u00e0u s\u1eafc, nh\u1ea1c hi\u1ec7u<\/li>\n<\/ul>\n\n\n\n<p><strong>H\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n v\u0103n ph\u00f2ng<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Danh thi\u1ebfp, phong b\u00ec, th\u1ebb nh\u00e2n vi\u00ean, m\u1eabu slide, m\u1eabu t\u00e0i li\u1ec7u, phi\u1ebfu thu chi, h\u00f3a \u0111\u01a1n&#8230;     <\/li>\n<\/ul>\n\n\n\n<p><strong>H\u1ec7 th\u1ed1ng \u1ea5n ph\u1ea9m truy\u1ec1n th\u00f4ng<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Poster, brochure, t\u1edd r\u01a1i, banner, th\u01b0, s\u00e1ch h\u01b0\u1edbng d\u1eabn, name tags, folder, t\u1eadp g\u1ea5p&#8230;<\/li>\n<\/ul>\n\n\n\n<p><strong>H\u1ec7 th\u1ed1ng bao b\u00ec, nh\u00e3n m\u00e1c s\u1ea3n ph\u1ea9m<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Bao b\u00ec, h\u1ed9p \u0111\u1ef1ng, b\u1ed1 c\u1ee5c tr\u00ecnh b\u00e0y tr\u00ean s\u1ea3n ph\u1ea9m&#8230;<\/li>\n<\/ul>\n\n\n\n<p><strong>H\u1ec7 th\u1ed1ng v\u1eadt ph\u1ea9m khuy\u1ebfn m\u00e3i<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M\u0169, \u00e1o, s\u1ed5, b\u00fat, m\u00f3c kh\u00f3a, ph\u01b0\u01a1ng ti\u1ec7n v\u1eadn chuy\u1ec3n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3.2 C\u00e1c y\u1ebfu t\u1ed1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00f4 h\u00ecnh<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>T\u00e1c \u0111\u1ed9ng \u0111\u1ebfn c\u1ea3m nh\u1eadn v\u00e0 nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng<\/li>\n\n\n\n<li>Th\u1ec3 hi\u1ec7n qua v\u0103n h\u00f3a doanh nghi\u1ec7p h\u01b0\u1edbng t\u1edbi kh\u00e1ch h\u00e0ng: Uy t\u00edn, t\u00ednh chuy\u00ean nghi\u1ec7p, \u1ee9ng x\u1eed c\u1ee7a nh\u00e2n vi\u00ean, ho\u1ea1t \u0111\u1ed9ng ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/li>\n\n\n\n<li>Th\u1ec3 hi\u1ec7n qua tr\u1ea3i nghi\u1ec7m v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, t\u1ea1i c\u00e1c \u0111i\u1ec3m ch\u1ea1m v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<\/ul>\n\n\n\n<p>\u0110\u1ecdc th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/nhan-dien-thuong-hieu\/bo-nhan-dien-thuong-hieu-bao-gom-nhung-gi-chac-chan-truoc-gio-ban-da-hieu-sai\/\"><strong>B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m nh\u1eefng g\u00ec?<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Qu\u00e1 tr\u00ecnh \u1ee9ng d\u1ee5ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u trong vi\u1ec7c ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p>Sau khi hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec, n\u1eafm v\u1eefng \u0111\u01b0\u1ee3c c\u00e1c y\u1ebfu t\u1ed1 trong h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, Brand Manager c\u1ea7n s\u1eed d\u1ee5ng nh\u1eadn di\u1ec7n \u0111\u00f3 \u0111\u1ec3 thi\u1ebft k\u1ebf c\u00e1c s\u1ea3n ph\u1ea9m, \u1ea5n ph\u1ea9m truy\u1ec1n th\u00f4ng \u1ea9n ch\u1ee9a nh\u1eadn di\u1ec7n.<\/p>\n\n\n\n<p>Sau \u0111\u00f3, qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing, truy\u1ec1n th\u00f4ng v\u00e0 b\u00e1n h\u00e0ng, nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 d\u1ea7n h\u00ecnh th\u00e0nh s\u1ef1 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u, t\u1eeb nh\u1eadn bi\u1ebft ban \u0111\u1ea7u d\u1ea7n d\u1ea7n s\u1ebd t\u1ea1o th\u00e0nh nh\u1eadn th\u1ee9c trong t\u00e2m tr\u00ed v\u00e0 l\u00e2u d\u00e0i \u0111\u01b0a th\u01b0\u01a1ng hi\u1ec7u ph\u00e1t tri\u1ec3n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.1 Thi\u1ebft k\u1ebf v\u00e0 \u1ee9ng d\u1ee5ng nh\u1eadn di\u1ec7n trong s\u1ea3n ph\u1ea9m, \u1ea5n ph\u1ea9m<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m v\u00e0 \u1ea5n ph\u1ea9m<\/strong>: S\u1eed d\u1ee5ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u00ecnh \u0111\u1ec3 thi\u1ebft k\u1ebf c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 c\u00e1c \u1ea5n ph\u1ea9m truy\u1ec1n th\u00f4ng nh\u01b0 t\u1edd r\u01a1i, qu\u1ea3ng c\u00e1o, trang web.<\/li>\n\n\n\n<li><strong>Nh\u1ea5t qu\u00e1n v\u00e0 chuy\u00ean nghi\u1ec7p<\/strong>: \u0110\u1ea3m b\u1ea3o r\u1eb1ng m\u1ecdi t\u00e0i li\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m \u0111\u1ec1u c\u00f3 s\u1ef1 \u0111\u1ed3ng b\u1ed9 v\u1ec1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, t\u1eeb \u0111\u00f3 t\u1ea1o ra m\u1ed9t h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u uy t\u00edn v\u00e0 d\u1ec5 nh\u1eadn bi\u1ebft.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4.2 T\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng qua nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ho\u1ea1t \u0111\u1ed9ng marketing v\u00e0 truy\u1ec1n th\u00f4ng<\/strong>: S\u1eed d\u1ee5ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u trong c\u00e1c chi\u1ebfn d\u1ecbch marketing, truy\u1ec1n th\u00f4ng qu\u1ea3ng c\u00e1o v\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n. Nh\u1eadn di\u1ec7n gi\u00fap t\u1ea1o \u1ea5n t\u01b0\u1ee3ng v\u00e0 li\u00ean k\u1ebft m\u1ea1nh m\u1ebd v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li><strong>T\u1ea1o \u0111i\u1ec3m ti\u1ebfp x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng: <\/strong>T\u0103ng c\u01b0\u1eddng s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u t\u1ea1i nhi\u1ec1u \u0111i\u1ec3m ti\u1ebfp x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho kh\u00e1ch h\u00e0ng ti\u1ebfp nh\u1eadn v\u00e0 nh\u1edb \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean h\u01a1n.<\/li>\n\n\n\n<li><strong>T\u1ea1o s\u1ef1 g\u1eafn k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng:<\/strong> X\u00e2y d\u1ef1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1ec3 k\u1ec3 c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng c\u01b0\u1eddng s\u1ef1 t\u01b0\u01a1ng t\u00e1c.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4.3 T\u1eeb nh\u1eadn bi\u1ebft \u0111\u1ebfn nh\u1eadn th\u1ee9c trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>H\u00ecnh th\u00e0nh nh\u1eadn bi\u1ebft<\/strong>: Qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 t\u01b0\u01a1ng t\u00e1c th\u01b0\u1eddng xuy\u00ean, kh\u00e1ch h\u00e0ng b\u1eaft \u0111\u1ea7u nh\u1eadn bi\u1ebft v\u00e0 nh\u1edb \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u qua c\u00e1c y\u1ebfu t\u1ed1 nh\u1eadn di\u1ec7n.<\/li>\n\n\n\n<li><strong>Ph\u00e1t tri\u1ec3n nh\u1eadn th\u1ee9c<\/strong>: Nh\u1eadn bi\u1ebft ban \u0111\u1ea7u qua th\u1eddi gian s\u1ebd chuy\u1ec3n th\u00e0nh nh\u1eadn th\u1ee9c s\u00e2u s\u1eafc. Kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 nh\u1eadn ra th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n hi\u1ec3u v\u00e0 g\u1eafn b\u00f3 v\u1edbi c\u00e1c gi\u00e1 tr\u1ecb m\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea1i di\u1ec7n.<\/li>\n\n\n\n<li><strong>\u1ea2nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng<\/strong>: Khi nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd, kh\u00e1ch h\u00e0ng s\u1ebd c\u00f3 xu h\u01b0\u1edbng l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 h\u01a1n c\u00e1c \u0111\u1ed1i th\u1ee7.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4.4 \u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 nh\u1eadn di\u1ec7n \u0111\u1ebfn s\u1ef1 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u l\u00e2u d\u00e0i<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Duy tr\u00ec nh\u1ea5t qu\u00e1n v\u00e0 c\u1ea3i ti\u1ebfn<\/strong>: Li\u00ean t\u1ee5c c\u1eadp nh\u1eadt v\u00e0 tinh ch\u1ec9nh nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi gi\u00fap cho th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n m\u1edbi m\u1ebb v\u00e0 \u0111\u1ed9c \u0111\u00e1o.<\/li>\n\n\n\n<li><strong>\u0110\u00e1nh gi\u00e1 v\u00e0 \u0111i\u1ec1u ch\u1ec9nh<\/strong>: Theo d\u00f5i ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c ho\u1ea1t \u0111\u1ed9ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c nh\u1eadn di\u1ec7n cho ph\u00f9 h\u1ee3p.<\/li>\n\n\n\n<li><strong>S\u1eed d\u1ee5ng c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng: <\/strong>C\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ch\u00ednh nh\u01b0 nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u, m\u1ee9c \u0111\u1ed9 y\u00eau th\u00edch th\u01b0\u01a1ng hi\u1ec7u, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i&#8230;<\/li>\n<\/ul>\n\n\n\n<p>Qu\u00e1 tr\u00ecnh \u1ee9ng d\u1ee5ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u trong vi\u1ec7c ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u g\u1ed3m nhi\u1ec1u b\u01b0\u1edbc quan tr\u1ecdng, t\u1eeb b\u01b0\u1edbc \u0111\u1ea7u l\u00e0 hi\u1ec3u v\u00e0 thi\u1ebft k\u1ebf nh\u1eadn di\u1ec7n cho \u0111\u1ebfn vi\u1ec7c t\u01b0\u01a1ng t\u00e1c v\u00e0 g\u1eafn k\u1ebft s\u00e2u s\u1eafc v\u1edbi kh\u00e1ch h\u00e0ng, cu\u1ed1i c\u00f9ng l\u00e0 \u0111\u00e1nh gi\u00e1 v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c d\u1ef1a tr\u00ean ph\u1ea3n h\u1ed3i v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<p>Qua t\u1eebng b\u01b0\u1edbc n\u00e0y, th\u01b0\u01a1ng hi\u1ec7u s\u1ebd t\u1eebng b\u01b0\u1edbc kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 n\u00e2ng cao h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/p>\n\n\n\n<p>\u0110\u1ecdc th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/ket-noi-nhan-dien-thuong-hieu-voi-chien-luoc-thuong-hieu\/\"><strong>K\u1ebft n\u1ed1i nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u1edbi chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. 7 l\u1ee3i \u00edch khi \u1ee9ng d\u1ee5ng nh\u1eadn di\u1ec7n trong vi\u1ec7c ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p>N\u1eafm b\u1eaft \u0111\u01b0\u1ee3c nh\u1eefng l\u1ee3i \u00edch v\u00e0 \u1ee9ng d\u1ee5ng c\u1ee7a h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n trong vi\u1ec7c ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u, b\u1ea1n s\u1ebd t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh v\u00e0 duy tr\u00ec v\u1ecb th\u1ebf v\u1eefng ch\u1eafc trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5.1 T\u1ea1o d\u1ef1ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng (CX) nh\u1ea5t qu\u00e1n<\/h3>\n\n\n\n<p>H\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u gi\u00fap t\u1ea1o d\u1ef1ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng (CX) nh\u1ea5t qu\u00e1n tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh ti\u1ebfp x\u00fac. <\/p>\n\n\n\n<p>V\u00ed d\u1ee5: website, \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, c\u1eeda h\u00e0ng&#8230; \u0111\u1ec1u s\u1eed d\u1ee5ng logo, m\u00e0u s\u1eafc, font ch\u1eef v\u00e0 ng\u00f4n ng\u1eef th\u01b0\u01a1ng hi\u1ec7u th\u1ed1ng nh\u1ea5t. \u0110i\u1ec1u n\u00e0y gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng nh\u1eadn ra th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00f3 tr\u1ea3i nghi\u1ec7m li\u1ec1n m\u1ea1ch khi t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5.2 T\u1ea1o d\u1ea5u \u1ea5n kh\u00e1c bi\u1ec7t<\/h3>\n\n\n\n<p>Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u gi\u00fap doanh nghi\u1ec7p n\u1ed5i b\u1eadt gi\u1eefa v\u00f4 s\u1ed1 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng, thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. <\/p>\n\n\n\n<p>V\u00ed d\u1ee5: logo v\u00e0 m\u00e0u s\u1eafc th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9c \u0111\u00e1o s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng nh\u1eadn ra v\u00e0 ghi nh\u1edb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5.3 B\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>H\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u gi\u00fap b\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u kh\u1ecfi c\u00e1c h\u00e0nh vi gi\u1ea3 m\u1ea1o v\u00e0 vi ph\u1ea1m b\u1ea3n quy\u1ec1n. <\/p>\n\n\n\n<p>V\u00ed d\u1ee5: vi\u1ec7c \u0111\u0103ng k\u00fd b\u1ea3n quy\u1ec1n logo v\u00e0 b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u s\u1ebd gi\u00fap doanh nghi\u1ec7p b\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh kh\u1ecfi vi\u1ec7c b\u1ecb s\u1eed d\u1ee5ng tr\u00e1i ph\u00e9p, c\u1ed1 t\u00ecnh sao ch\u00e9p, \u0111\u1ea1o nh\u00e1i.<\/p>\n\n\n\n<p>T\u00ecm hi\u1ec3u th\u00eam: <a href=\"https:\/\/drive.google.com\/drive\/folders\/1HYBUFzLxfTZC8Rwlg27qTX21Nbq4yRpX\" target=\"_blank\" rel=\"noopener\"><strong>Ebook: K\u1ebf ho\u1ea1ch x\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng<\/strong><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5.4 Gia t\u0103ng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u g\u00f3p ph\u1ea7n t\u1ea1o d\u1ef1ng h\u00ecnh \u1ea3nh chuy\u00ean nghi\u1ec7p, uy t\u00edn cho doanh nghi\u1ec7p, t\u1eeb \u0111\u00f3 gia t\u0103ng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u. <\/p>\n\n\n\n<p>V\u00ed d\u1ee5: m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf b\u1edfi m\u1ed9t c\u00f4ng ty thi\u1ebft k\u1ebf uy t\u00edn s\u1ebd \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao h\u01a1n so v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 logo v\u00e0 b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u01a1n gi\u1ea3n, thi\u1ebfu chuy\u00ean nghi\u1ec7p.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5.5 T\u0103ng c\u01b0\u1eddng s\u1ef1 g\u1eafn k\u1ebft v\u1edbi nh\u00e2n vi\u00ean<\/h3>\n\n\n\n<p>H\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u gi\u00fap t\u0103ng c\u01b0\u1eddng s\u1ef1 g\u1eafn k\u1ebft v\u1edbi nh\u00e2n vi\u00ean b\u1eb1ng c\u00e1ch t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c mang \u0111\u1eadm d\u1ea5u \u1ea5n th\u01b0\u01a1ng hi\u1ec7u. <\/p>\n\n\n\n<p>V\u00ed d\u1ee5: logo v\u00e0 m\u00e0u s\u1eafc th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong v\u0103n ph\u00f2ng, \u0111\u1ed3ng ph\u1ee5c nh\u00e2n vi\u00ean&#8230; gi\u00fap nh\u00e2n vi\u00ean c\u1ea3m th\u1ea5y t\u1ef1 h\u00e0o khi l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00f3 \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5.6 X\u00e2y d\u1ef1ng ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n<p>Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p, nh\u1ea5t qu\u00e1n gi\u00fap t\u1ea1o d\u1ef1ng ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng, khi\u1ebfn h\u1ecd c\u1ea3m th\u1ea5y an t\u00e2m khi l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. <\/p>\n\n\n\n<p>V\u00ed d\u1ee5: website \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1eb9p m\u1eaft, chuy\u00ean nghi\u1ec7p v\u1edbi logo v\u00e0 m\u00e0u s\u1eafc th\u01b0\u01a1ng hi\u1ec7u th\u1ed1ng nh\u1ea5t s\u1ebd t\u1ea1o \u1ea5n t\u01b0\u1ee3ng t\u1ed1t \u0111\u1eb9p v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5.7 Gia t\u0103ng hi\u1ec7u qu\u1ea3 marketing<\/h3>\n\n\n\n<p>Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd gi\u00fap c\u00e1c chi\u1ebfn d\u1ecbch marketing hi\u1ec7u qu\u1ea3 h\u01a1n, thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 gia t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. <\/p>\n\n\n\n<p>V\u00ed d\u1ee5: c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o s\u1eed d\u1ee5ng logo v\u00e0 m\u00e0u s\u1eafc th\u01b0\u01a1ng hi\u1ec7u th\u1ed1ng nh\u1ea5t s\u1ebd gi\u00fap t\u0103ng m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">T\u1ed5ng k\u1ebft<\/h2>\n\n\n\n<p>Qua b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang ta \u0111\u00e3 th\u1ea5y \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 \u00e1p d\u1ee5ng h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3ng b\u1ed9, nh\u1ea5t qu\u00e1n v\u00e0 chuy\u00ean nghi\u1ec7p trong vi\u1ec7c ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u. Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 n\u1ec1n t\u1ea3ng gi\u00fap th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n thu h\u00fat v\u00e0 n\u1ed5i b\u1eadt tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<p>C\u00e1c doanh nghi\u1ec7p c\u1ea7n nh\u1eadn th\u1ee9c r\u00f5 r\u00e0ng v\u1ec1 gi\u00e1 tr\u1ecb, s\u1ee9 m\u1ec7nh v\u00e0 t\u1ea7m nh\u00ecn c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 t\u1eeb \u0111\u00f3 thi\u1ebft k\u1ebf v\u00e0 tri\u1ec3n khai h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch c\u00f3 chi\u1ebfn l\u01b0\u1ee3c, \u0111\u1ea3m b\u1ea3o s\u1ef1 nh\u1ea5t qu\u00e1n v\u00e0 hi\u1ec7u qu\u1ea3 trong m\u1ecdi ho\u1ea1t \u0111\u1ed9ng kinh doanh.<\/p>\n\n\n\n<p>Vi\u1ec7c \u0111\u1ea7u t\u01b0 v\u00e0o nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 quy\u1ebft \u0111\u1ecbnh mang t\u00ednh t\u1ea7m nh\u00ecn, chi\u1ebfn l\u01b0\u1ee3c, m\u1edf ra c\u01a1 h\u1ed9i \u0111\u1ec3 doanh nghi\u1ec7p kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf v\u00e0 t\u1ea1o d\u1ef1ng gi\u00e1 tr\u1ecb b\u1ec1n v\u1eefng tr\u00ean th\u1ecb tr\u01b0\u1eddng. <\/p>\n\n\n\n<p class=\"has-text-align-right\">Ngu\u1ed3n:&nbsp;<strong><a href=\"https:\/\/www.saokim.com.vn\/en\/\">Sao Kim Branding<\/a><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-right\">Chuy\u00ean gia x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o ra m\u1ed9t h\u00ecnh \u1ea3nh th\u1ed1ng nh\u1ea5t gi\u00fap kh\u00e1ch h\u00e0ng nh\u1eadn bi\u1ebft, ghi nh\u1edb v\u00e0 ph\u00e2n bi\u1ec7t th\u01b0\u01a1ng hi\u1ec7u v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n","protected":false},"author":37,"featured_media":52386,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[290,195],"tags":[],"class_list":["post-49603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-manager","category-cam-nang"],"acf":[],"views":331,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/49603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=49603"}],"version-history":[{"count":11,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/49603\/revisions"}],"predecessor-version":[{"id":52397,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/49603\/revisions\/52397"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/52386"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=49603"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=49603"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=49603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}