{"id":49647,"date":"2024-06-20T12:03:09","date_gmt":"2024-06-20T05:03:09","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=49647"},"modified":"2024-06-20T12:09:02","modified_gmt":"2024-06-20T05:09:02","slug":"9-buoc-xac-dinh-dinh-vi-thuong-hieu","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/9-buoc-xac-dinh-dinh-vi-thuong-hieu\/","title":{"rendered":"9 b\u01b0\u1edbc x\u00e1c \u0111\u1ecbnh \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"\n<p>\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u b\u1ea3n ch\u1ea5t l\u00e0 vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u00e1ch th\u1ee9c m\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c nh\u1eadn di\u1ec7n v\u00e0 ghi nh\u1edb trong t\u00e2m tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>B\u1ea3n ch\u1ea5t c\u1ee7a \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u0169ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c duy tr\u00ec m\u1ed9t l\u1eddi h\u1ee9a th\u01b0\u01a1ng hi\u1ec7u &#8211; m\u1ed9t cam k\u1ebft v\u1ec1 gi\u00e1 tr\u1ecb v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 mong \u0111\u1ee3i m\u1ed7i khi h\u1ecd t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/01-1.png\" alt=\"\" class=\"wp-image-52373\" style=\"width:840px;height:auto\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/01-1.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/01-1-300x157.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/01-1-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 n\u1ec1n t\u1ea3ng x\u00e1c \u0111\u1ecbnh c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/em><\/p>\n\n\n\n<p>\u0110\u1ec3 x\u00e2y d\u1ef1ng th\u00e0nh c\u00f4ng \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, tr\u01b0\u1edbc h\u1ebft ch\u00fang ta c\u1ea7n hi\u1ec3u r\u00f5 c\u00e1c b\u01b0\u1edbc \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Kh\u00e1i ni\u1ec7m \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p>\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t h\u00ecnh \u1ea3nh ri\u00eang\/kh\u00e1c bi\u1ec7t, c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 \u1ea5n t\u01b0\u1ee3ng trong t\u00e2m tr\u00ed \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, t\u1ea1o d\u1ef1ng m\u1ed9t ch\u1ed7 \u0111\u1ee9ng v\u1eefng ch\u1eafc cho th\u01b0\u01a1ng hi\u1ec7u trong t\u01b0\u01a1ng quan c\u1ea1nh tranh, m\u1ed9t v\u1ecb th\u1ebf m\u00e0 \u1edf \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean kh\u00f4ng th\u1ec3 thay th\u1ebf trong l\u00f2ng kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u gi\u00fap kh\u1eb3ng \u0111\u1ecbnh gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i &#8211; n\u1ec1n t\u1ea3ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh v\u1ecb th\u1ebf v\u00e0 l\u00e0 c\u01a1 s\u1edf cho c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Y\u00eau c\u1ea7u khi \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p>\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f2i h\u1ecfi s\u1ef1 ch\u00ednh x\u00e1c, s\u00e1ng t\u1ea1o v\u00e0 nh\u1ea5t qu\u00e1n trong t\u1eebng b\u01b0\u1edbc th\u1ef1c hi\u1ec7n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng y\u00eau c\u1ea7u c\u01a1 b\u1ea3n v\u00e0 thi\u1ebft y\u1ebfu gi\u00fap t\u1ea1o n\u00ean m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Xoay quanh c\u00e1c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a doanh nghi\u1ec7p<\/strong><\/li>\n<\/ul>\n\n\n\n<p>M\u1ed7i doanh nghi\u1ec7p \u0111\u1ec1u c\u00f3 m\u1ed9t b\u1ed9 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i \u0111\u1ecbnh h\u00ecnh n\u00ean b\u1ea3n s\u1eafc v\u00e0 s\u1ee9 m\u1ec7nh c\u1ee7a m\u00ecnh. <\/p>\n\n\n\n<p>Vi\u1ec7c x\u00e1c \u0111\u1ecbnh v\u00e0 x\u00e2y d\u1ef1ng \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u d\u1ef1a tr\u00ean nh\u1eefng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i kh\u00f4ng ch\u1ec9 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean \u0111\u1ed9c \u0111\u00e1o v\u00e0 kh\u00e1c bi\u1ec7t m\u00e0 c\u00f2n \u0111\u1ea3m b\u1ea3o t\u00ednh x\u00e1c th\u1ef1c v\u00e0 d\u1ec5 d\u00e0ng k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng tr\u00ean c\u01a1 s\u1edf chia s\u1ebb gi\u00e1 tr\u1ecb.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>T\u1ea1o \u0111\u01b0\u1ee3c h\u00ecnh \u1ea3nh kh\u00e1c bi\u1ec7t trong nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f2i h\u1ecfi ph\u1ea3i n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c nh\u1eefng y\u1ebfu t\u1ed1 l\u00e0m n\u00ean s\u1ef1 \u0111\u1eb7c bi\u1ec7t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 truy\u1ec1n t\u1ea3i ch\u00fang m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 m\u1ea1nh m\u1ebd.<\/p>\n\n\n\n<p>S\u1ef1 kh\u00e1c bi\u1ec7t n\u00e0y c\u00f3 th\u1ec3 \u0111\u1ebfn t\u1eeb s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u k\u1ec3 c\u00e2u chuy\u1ec7n c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Th\u1ec3 hi\u1ec7n tr\u00ean c\u00e1c k\u00eanh giao ti\u1ebfp gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u1edbi kh\u00e1ch h\u00e0ng<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Nh\u1ea5t qu\u00e1n trong th\u00f4ng \u0111i\u1ec7p v\u00e0 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh giao ti\u1ebfp l\u00e0 y\u00eau c\u1ea7u kh\u00f4ng th\u1ec3 thi\u1ebfu trong \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u. <\/p>\n\n\n\n<p>D\u00f9 kh\u00e1ch h\u00e0ng ti\u1ebfp x\u00fac v\u1edbi th\u01b0\u01a1ng hi\u1ec7u qua k\u00eanh n\u00e0o: website, m\u1ea1ng x\u00e3 h\u1ed9i hay b\u1ea5t k\u1ef3 \u0111i\u1ec3m t\u01b0\u01a1ng t\u00e1c n\u00e0o kh\u00e1c, h\u1ecd c\u0169ng c\u1ea7n nh\u1eadn \u0111\u01b0\u1ee3c c\u00f9ng m\u1ed9t th\u00f4ng \u0111i\u1ec7p v\u00e0 c\u1ea3m nh\u1eadn v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. <\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y gi\u00fap t\u0103ng c\u01b0\u1eddng nh\u1eadn th\u1ee9c v\u00e0 t\u1ea1o ra s\u1ef1 tin c\u1eady, g\u1eafn k\u1ebft kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>C\u00f3 t\u00ednh th\u1ed1ng nh\u1ea5t v\u00e0 c\u1ed1 \u0111\u1ecbnh<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Nh\u1eb1m x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh r\u00f5 r\u00e0ng trong nh\u1eadn th\u1ee9c c\u1ee7a c\u00f4ng ch\u00fang m\u1ee5c ti\u00eau, t\u0103ng hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng v\u00e0 ph\u00e2n bi\u1ec7t th\u01b0\u01a1ng hi\u1ec7u v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, doanh nghi\u1ec7p c\u1ea7n ch\u00fa tr\u1ecdng duy tr\u00ec t\u00ednh th\u1ed1ng nh\u1ea5t trong \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>T\u00ednh nh\u1ea5t qu\u00e1n v\u00e0 duy tr\u00ec \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u trong th\u1eddi gian d\u00e0i gi\u00fap t\u1ea1o d\u1ef1ng ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng, khi\u1ebfn h\u1ecd c\u1ea3m th\u1ea5y an t\u00e2m v\u00e0 tin t\u01b0\u1edfng v\u00e0o s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>C\u00f3 th\u1ec3 duy tr\u00ec \u0111\u01b0\u1ee3c trong th\u1eddi gian d\u00e0i<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng m\u1ed9t l\u1ea7n m\u00e0 l\u00e0 qu\u00e1 tr\u00ecnh li\u00ean t\u1ee5c \u0111\u01b0\u1ee3c duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n. <\/p>\n\n\n\n<p>Trong th\u1eddi gian d\u00e0i, th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ph\u1ea3i gi\u1eef v\u1eefng \u0111\u01b0\u1ee3c v\u1ecb th\u1ebf v\u00e0 h\u00ecnh \u1ea3nh c\u1ee7a m\u00ecnh trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi linh ho\u1ea1t th\u00edch nghi v\u1edbi nh\u1eefng thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 nhu c\u1ea7u kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>\u0110\u1ecdc th\u00eam:<a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/lua-chon-chien-luoc-dinh-vi-thuong-hieu\/\"> <strong>L\u1ef1a ch\u1ecdn Chi\u1ebfn l\u01b0\u1ee3c \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u n\u00e0o ph\u00f9 h\u1ee3p?<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. 9 b\u01b0\u1edbc \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u <\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">3.1. X\u00e1c \u0111\u1ecbnh n\u1ec1n t\u1ea3ng gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u <\/h3>\n\n\n\n<p><strong>X\u00e1c \u0111\u1ecbnh nh\u1eefng g\u00ec th\u01b0\u01a1ng hi\u1ec7u h\u1ee9a h\u1eb9n mang l\u1ea1i cho kh\u00e1ch h\u00e0ng<\/strong><\/p>\n\n\n\n<p>M\u1ed7i th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng l\u1ee3i \u00edch v\u00e0 gi\u00e1 tr\u1ecb mang l\u1ea1i cho kh\u00e1ch h\u00e0ng. <\/p>\n\n\n\n<p>N\u00f3 kh\u00f4ng ch\u1ec9 li\u00ean quan \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 c\u00f2n bao g\u1ed3m tr\u1ea3i nghi\u1ec7m v\u00e0 c\u1ea3m x\u00fac m\u00e0 kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c khi t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. <\/p>\n\n\n\n<p>Vi\u1ec7c r\u00f5 r\u00e0ng v\u1ec1 l\u1ee3i \u00edch n\u00e0y gi\u00fap \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch m\u1ea1nh m\u1ebd v\u00e0 d\u1ec5 nh\u1edb.<\/p>\n\n\n\n<p><strong>Kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn th\u01b0\u01a1ng hi\u1ec7u thay v\u00ec \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00ec th\u01b0\u01a1ng hi\u1ec7u mang l\u1ea1i gi\u00e1 tr\u1ecb t\u1ed1t h\u01a1n<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gi\u00e1 tr\u1ecb ch\u1ee9c n\u0103ng (Functional value) <\/li>\n<\/ul>\n\n\n\n<p>Gi\u00e1 tr\u1ecb ch\u1ee9c n\u0103ng c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 l\u00e0 l\u1ee3i \u00edch c\u1ee5 th\u1ec3 v\u00e0 th\u1ef1c t\u1ebf m\u00e0 n\u00f3 mang l\u1ea1i cho kh\u00e1ch h\u00e0ng nh\u01b0 ch\u1ea5t l\u01b0\u1ee3ng, hi\u1ec7u su\u1ea5t ho\u1eb7c t\u00ednh ti\u1ec7n \u00edch. <\/p>\n\n\n\n<p>Th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n x\u00e1c \u0111\u1ecbnh v\u00e0 nh\u1ea5n m\u1ea1nh nh\u1eefng gi\u00e1 tr\u1ecb ch\u1ee9c n\u0103ng n\u00e0y \u0111\u1ec3 kh\u00e1ch h\u00e0ng nh\u1eadn th\u1ee9c r\u00f5 r\u00e0ng v\u1ec1 s\u1ef1 v\u01b0\u1ee3t tr\u1ed9i c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 so v\u1edbi c\u00e1c l\u1ef1a ch\u1ecdn kh\u00e1c.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gi\u00e1 tr\u1ecb c\u1ea3m x\u00fac (Emotional value)<\/li>\n<\/ul>\n\n\n\n<p>B\u00ean c\u1ea1nh gi\u00e1 tr\u1ecb ch\u1ee9c n\u0103ng, gi\u00e1 tr\u1ecb c\u1ea3m x\u00fac c\u0169ng \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u00f3 ch\u00ednh l\u00e0 c\u1ea3m x\u00fac v\u00e0 tr\u1ea3i nghi\u1ec7m m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 \u0111\u01b0\u1ee3c khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. <\/p>\n\n\n\n<p>Th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n t\u1ea1o ra v\u00e0 giao ti\u1ebfp m\u1ed9t c\u00e2u chuy\u1ec7n, m\u1ed9t th\u00f4ng \u0111i\u1ec7p v\u1edbi kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch c\u00f3 \u00fd ngh\u0129a, t\u1eeb \u0111\u00f3 t\u1ea1o ra m\u1ed9t m\u1ed1i li\u00ean k\u1ebft c\u1ea3m x\u00fac m\u1ea1nh m\u1ebd.<\/p>\n\n\n\n<p><strong>Kh\u00e1ch h\u00e0ng ch\u1ea5p nh\u1eadn tr\u1ea3 nhi\u1ec1u ti\u1ec1n h\u01a1n \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb t\u1ed1t h\u01a1n<\/strong><\/p>\n\n\n\n<p>Kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean ph\u1ea3i l\u1ef1a ch\u1ecdn gi\u1eefa nhi\u1ec1u l\u1ef1a ch\u1ecdn thay th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng. Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u1ea7n ph\u1ea3i l\u00e0m r\u00f5 \u0111\u01b0\u1ee3c l\u00fd do t\u1ea1i sao kh\u00e1ch h\u00e0ng n\u00ean ch\u1ecdn b\u1ea1n thay v\u00ec \u0111\u1ed1i th\u1ee7.<\/p>\n\n\n\n<p>Khi \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng trong vi\u1ec7c x\u00e2y d\u1ef1ng, truy\u1ec1n \u0111\u1ea1t gi\u00e1 tr\u1ecb ch\u1ee9c n\u0103ng v\u00e0 gi\u00e1 tr\u1ecb c\u1ea3m x\u00fac, kh\u00e1ch h\u00e0ng s\u1ebd s\u1eb5n l\u00f2ng tr\u1ea3 m\u1ed9t m\u1ee9c gi\u00e1 cao h\u01a1n cho s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u00f3 gi\u00fap t\u0103ng l\u1ee3i nhu\u1eadn cho doanh nghi\u1ec7p.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.2. X\u00e1c \u0111\u1ecbnh m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh <\/h3>\n\n\n\n<p><strong>X\u00e1c \u0111\u1ecbnh l\u1ee3i th\u1ebf c\u1ee7a doanh nghi\u1ec7p trong m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh<\/strong><\/p>\n\n\n\n<p>\u0110\u1ec3 x\u00e1c \u0111\u1ecbnh l\u1ee3i th\u1ebf c\u1ea1nh tranh, doanh nghi\u1ec7p c\u1ea7n \u0111\u00e1nh gi\u00e1 k\u1ef9 l\u01b0\u1ee1ng c\u00e1c kh\u00eda c\u1ea1nh n\u1ed9i t\u1ea1i t\u1eeb ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, c\u00f4ng ngh\u1ec7, quy tr\u00ecnh v\u1eadn h\u00e0nh, \u0111\u1ebfn k\u1ef9 n\u0103ng v\u00e0 n\u0103ng l\u1ef1c c\u1ee7a \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp <\/li>\n<\/ul>\n\n\n\n<p>Nh\u1eefng doanh nghi\u1ec7p cung c\u1ea5p s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 t\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u1ee7a b\u1ea1n v\u00e0 h\u01b0\u1edbng \u0111\u1ebfn c\u00f9ng m\u1ed9t ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng. Vi\u1ec7c n\u1eafm r\u00f5 th\u00f4ng tin v\u1ec1 c\u00e1c \u0111\u1ed1i th\u1ee7 n\u00e0y gi\u00fap b\u1ea1n hi\u1ec3u \u0111\u01b0\u1ee3c th\u1ebf m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh gi\u00e1n ti\u1ebfp<\/li>\n<\/ul>\n\n\n\n<p>C\u00e1c doanh nghi\u1ec7p cung c\u1ea5p s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 kh\u00f4ng gi\u1ed1ng nh\u01b0ng c\u00f3 th\u1ec3 thay th\u1ebf ho\u1eb7c \u0111\u00e1p \u1ee9ng nhu c\u1ea7u t\u01b0\u01a1ng t\u1ef1 c\u1ee7a kh\u00e1ch h\u00e0ng. Hi\u1ec3u \u0111\u01b0\u1ee3c \u0111\u1ed1i th\u1ee7 gi\u00e1n ti\u1ebfp gi\u00fap doanh nghi\u1ec7p nh\u1eadn di\u1ec7n \u0111\u01b0\u1ee3c c\u00e1c c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c t\u1eeb nh\u1eefng ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng m\u1edbi.<\/p>\n\n\n\n<p><strong>\u0110\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng, c\u1ea7n tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c c\u00e1c c\u00e2u h\u1ecfi sau:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0110\u00e2u l\u00e0 ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng ch\u01b0a \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng?<\/li>\n\n\n\n<li>\u0110\u00e2u l\u00e0 ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng \u0111\u1ee7 l\u1edbn \u0111\u1ec3 gi\u00fap \u0111\u1ea1t l\u1ee3i nhu\u1eadn?<\/li>\n\n\n\n<li>C\u1ea7n n\u1eafm gi\u1eef bao nhi\u00eau th\u1ecb ph\u1ea7n \u0111\u1ec3 \u0111\u1ea1t l\u1ee3i nhu\u1eadn?<\/li>\n\n\n\n<li>Th\u1ecb tr\u01b0\u1eddng \u0111\u00f3 c\u00f3 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh kh\u00f4ng?<\/li>\n\n\n\n<li>\u0110\u00e2u l\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh?<\/li>\n\n\n\n<li>Li\u1ec7u th\u1ecb tr\u01b0\u1eddng n\u00e0y c\u00f3 gi\u00fap doanh nghi\u1ec7p ph\u00e1t huy \u01b0u th\u1ebf c\u1ea1nh tranh c\u1ee7a m\u00ecnh kh\u00f4ng?<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3.3. X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau <\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 t\u00ecm th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau: \u0110\u1ecba l\u00fd, nh\u00e2n kh\u1ea9u h\u1ecdc, t\u00e2m l\u00fd, h\u00e0nh vi, l\u1ee3i \u00edch, t\u00ecnh tr\u1ea1ng c\u1ee7a ng\u01b0\u1eddi s\u1eed d\u1ee5ng<\/strong><\/li>\n<\/ul>\n\n\n\n<p>X\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd c\u1ee7a th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau nh\u01b0 qu\u1ed1c gia, v\u00f9ng, th\u00e0nh ph\u1ed1 ho\u1eb7c khu v\u1ef1c c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<p>Ph\u00e2n lo\u1ea1i d\u1ef1a tr\u00ean \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, m\u1ee9c thu nh\u1eadp, tr\u00ecnh \u0111\u1ed9 h\u1ecdc v\u1ea5n, ngh\u1ec1 nghi\u1ec7p, t\u00ecnh tr\u1ea1ng h\u00f4n nh\u00e2n&#8230;<\/p>\n\n\n\n<p>Xem x\u00e9t \u0111\u1eb7c \u0111i\u1ec3m t\u00ednh c\u00e1ch, gi\u00e1 tr\u1ecb s\u1ed1ng, th\u00e1i \u0111\u1ed9, s\u1edf th\u00edch, v\u00e0 l\u1ed1i s\u1ed1ng.<\/p>\n\n\n\n<p>Ph\u00e2n t\u00edch h\u00e0nh vi mua h\u00e0ng, t\u1ea7n su\u1ea5t s\u1eed d\u1ee5ng, m\u1ee9c \u0111\u1ed9 trung th\u00e0nh, s\u1edf th\u00edch mua s\u1eafm&#8230;<\/p>\n\n\n\n<p>Nh\u1eadn bi\u1ebft l\u1ee3i \u00edch m\u00e0 kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm t\u1eeb s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, bao g\u1ed3m gi\u00e1 tr\u1ecb ch\u1ee9c n\u0103ng v\u00e0 gi\u00e1 tr\u1ecb c\u1ea3m x\u00fac.<\/p>\n\n\n\n<p>Ph\u00e2n bi\u1ec7t kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean t\u00ecnh tr\u1ea1ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m hi\u1ec7n t\u1ea1i (ng\u01b0\u1eddi d\u00f9ng m\u1edbi, ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng xuy\u00ean, ng\u01b0\u1eddi d\u00f9ng ti\u1ec1m n\u0103ng&#8230;)<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0110\u00e1nh gi\u00e1 t\u00ednh h\u1ea5p d\u1eabn c\u1ee7a t\u1eebng ph\u00e2n kh\u00fac: \u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh, s\u1ea3n ph\u1ea9m thay th\u1ebf, m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh, n\u0103ng l\u1ef1c \u0111\u00e0m ph\u00e1n&#8230;<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Sau khi ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng, c\u1ea7n \u0111\u00e1nh gi\u00e1 t\u1eebng ph\u00e2n kh\u00fac d\u1ef1a tr\u00ean c\u00e1c ti\u00eau ch\u00ed nh\u01b0 k\u00edch th\u01b0\u1edbc th\u1ecb tr\u01b0\u1eddng, ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng, m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh v\u00e0 kh\u1ea3 n\u0103ng sinh l\u1eddi gi\u00fap x\u00e1c \u0111\u1ecbnh ph\u00e2n kh\u00fac n\u00e0o \u0111em l\u1ea1i c\u01a1 h\u1ed9i l\u1edbn nh\u1ea5t v\u00e0 x\u1ee9ng \u0111\u00e1ng \u0111\u1ec3 t\u1eadp trung ngu\u1ed3n l\u1ef1c.<\/p>\n\n\n\n<p>X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp v\u00e0 gi\u00e1n ti\u1ebfp trong m\u1ed7i ph\u00e2n kh\u00fac \u0111\u1ec3 hi\u1ec3u r\u00f5 th\u1ebf m\u1ea1nh v\u00e0 \u0111i\u1ec3m y\u1ebfu c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>Ph\u00e2n t\u00edch s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 thay th\u1ebf c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0110\u00e1nh gi\u00e1 ngu\u1ed3n l\u1ef1c v\u00e0 m\u1ee5c ti\u00eau c\u1ee7a c\u00f4ng ty xem c\u00f3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c c\u00e1c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau kh\u00f4ng<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Ki\u1ec3m tra ngu\u1ed3n l\u1ef1c n\u1ed9i t\u1ea1i bao g\u1ed3m t\u00e0i ch\u00ednh, nh\u00e2n s\u1ef1, c\u00f4ng ngh\u1ec7 v\u00e0 quy tr\u00ecnh v\u1eadn h\u00e0nh \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u00e0 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n<p>\u0110\u1ed1i chi\u1ebfu m\u1ee5c ti\u00eau kinh doanh v\u1edbi ti\u1ec1m n\u0103ng c\u1ee7a t\u1eebng ph\u00e2n kh\u00fac \u0111\u1ec3 ch\u1ecdn l\u1ef1a th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau ph\u00f9 h\u1ee3p nh\u1ea5t.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.4. X\u00e1c \u0111\u1ecbnh mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng <\/h3>\n\n\n\n<p>Trong qu\u00e1 tr\u00ecnh \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, vi\u1ec7c x\u00e1c \u0111\u1ecbnh \u0111\u00fang mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 \u0111\u00e1p \u1ee9ng t\u1ed1t nhu c\u1ea7u c\u1ee7a h\u1ecd, t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3. Doanh nghi\u1ec7p s\u1ebd c\u1ea7n ph\u1ea3i tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c c\u00e1c c\u00e2u h\u1ecfi d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kh\u00e1ch h\u00e0ng c\u1ea7n \u0111\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 g\u00ec?<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Trong qu\u00e1 tr\u00ecnh \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, tr\u01b0\u1edbc h\u1ebft doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i hi\u1ec3u \u0111\u01b0\u1ee3c v\u1ea5n \u0111\u1ec1 c\u1ed1t l\u00f5i m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang g\u1eb7p ph\u1ea3i v\u00e0 mu\u1ed1n \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft, c\u00f3 th\u1ec3 bao g\u1ed3m nhu c\u1ea7u v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 t\u1ed1t, gi\u1ea3i ph\u00e1p ti\u1ebft ki\u1ec7m th\u1eddi gian ho\u1eb7c c\u00e1c gi\u00e1 tr\u1ecb gia t\u0103ng kh\u00e1c m\u00e0 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 mang l\u1ea1i.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kh\u00e1ch h\u00e0ng \u01b0a th\u00edch nh\u1eefng s\u1ea3n ph\u1ea9m g\u00ec, mua t\u1ea1i \u0111\u00e2u, gi\u00e1 bao nhi\u00eau?<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ph\u1ea3i nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 s\u1edf th\u00edch v\u00e0 h\u00e0nh vi mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, bao g\u1ed3m lo\u1ea1i s\u1ea3n ph\u1ea9m h\u1ecd \u01b0a chu\u1ed9ng, k\u00eanh mua s\u1eafm (tr\u1ef1c tuy\u1ebfn hay tr\u1ef1c ti\u1ebfp) v\u00e0 m\u1ee9c gi\u00e1 h\u1ecd s\u1eb5n l\u00f2ng chi tr\u1ea3&#8230;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ngu\u1ed3n g\u00e2y \u1ea3nh h\u01b0\u1edfng t\u1edbi quy\u1ebft \u0111\u1ecbnh mua c\u1ee7a kh\u00e1ch h\u00e0ng?<\/strong><\/li>\n<\/ul>\n\n\n\n<p>C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng t\u1edbi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u00f3 th\u1ec3 bao g\u1ed3m \u00fd ki\u1ebfn c\u1ee7a gia \u0111\u00ecnh v\u00e0 b\u1ea1n b\u00e8, \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn, qu\u1ea3ng c\u00e1o&#8230;. <\/p>\n\n\n\n<p>Hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng ngu\u1ed3n \u1ea3nh h\u01b0\u1edfng n\u00e0y gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3, t\u0103ng c\u01b0\u1eddng s\u1ef1 nh\u1eadn di\u1ec7n v\u00e0 \u1ea3nh h\u01b0\u1edfng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Th\u00f3i quen ti\u00eau th\u1ee5 th\u00f4ng tin c\u1ee7a kh\u00e1ch h\u00e0ng?<\/strong><\/li>\n<\/ul>\n\n\n\n<p>N\u1eafm b\u1eaft th\u00f3i quen ti\u00eau th\u1ee5 th\u00f4ng tin c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u ph\u00e2n ph\u1ed1i n\u1ed9i dung truy\u1ec1n th\u00f4ng \u0111\u1ebfn \u0111\u00fang ng\u01b0\u1eddi, \u0111\u00fang l\u00fac bao g\u1ed3m vi\u1ec7c x\u00e1c \u0111\u1ecbnh k\u00eanh truy\u1ec1n th\u00f4ng \u01b0a th\u00edch (m\u1ea1ng x\u00e3 h\u1ed9i, email, blog&#8230;) v\u00e0 th\u1eddi \u0111i\u1ec3m h\u1ecd th\u01b0\u1eddng xuy\u00ean ti\u1ebfp x\u00fac v\u1edbi th\u00f4ng tin.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0110\u1ed9ng c\u01a1 th\u00fac \u0111\u1ea9y vi\u1ec7c mua h\u00e0ng l\u00e0 g\u00ec?<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Hi\u1ec3u \u0111\u01b0\u1ee3c \u0111\u1ed9ng c\u01a1 th\u00fac \u0111\u1ea9y vi\u1ec7c mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch v\u00e0 th\u00f4ng \u0111i\u1ec7p marketing \u0111\u1ec3 ch\u1ea1m \u0111\u00fang v\u00e0o \u0111i\u1ec3m &#8220;\u0111au&#8221; v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.5. X\u00e1c \u0111\u1ecbnh l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m <\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0110\u1eb7c t\u00ednh c\u1ee7a s\u1ea3n ph\u1ea9m<\/strong><\/li>\n<\/ul>\n\n\n\n<p>M\u1ecdi \u0111\u1eb7c t\u00ednh c\u1ee7a s\u1ea3n ph\u1ea9m c\u1ea7n \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng, bao g\u1ed3m ch\u1ea5t li\u1ec7u, c\u00f4ng ngh\u1ec7, thi\u1ebft k\u1ebf v\u00e0 t\u00ednh n\u0103ng \u0111\u1eb7c bi\u1ec7t. <\/p>\n\n\n\n<p>Vi\u1ec7c n\u00eau b\u1eadt nh\u1eefng \u0111\u1eb7c t\u00ednh n\u1ed5i tr\u1ed9i v\u00e0 \u0111\u1ed9c \u0111\u00e1o s\u1ebd h\u1ed7 tr\u1ee3 m\u1ea1nh m\u1ebd trong vi\u1ec7c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, gi\u00fap kh\u00e1ch h\u00e0ng nh\u1eadn th\u1ee9c v\u00e0 \u0111\u00e1nh gi\u00e1 cao gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>L\u1ee3i \u00edch s\u1eed d\u1ee5ng mang l\u1ea1i cho ng\u01b0\u1eddi d\u00f9ng<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Vi\u1ec7c r\u00f5 r\u00e0ng v\u1ec1 l\u1ee3i \u00edch m\u00e0 s\u1ea3n ph\u1ea9m mang l\u1ea1i cho ng\u01b0\u1eddi d\u00f9ng gi\u00fap h\u1ecd nh\u1eadn th\u1ea5y \u0111\u01b0\u1ee3c s\u1ef1 c\u1ea7n thi\u1ebft v\u00e0 gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 c\u1ee7a s\u1ea3n ph\u1ea9m. <\/p>\n\n\n\n<p>Th\u00f4ng qua vi\u1ec7c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u1edbi c\u00e1c l\u1ee3i \u00edch c\u1ee5 th\u1ec3, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i m\u1ea1nh m\u1ebd v\u1edbi nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Gi\u00e1 tr\u1ecb th\u1ecfa m\u00e3n<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u0169ng bao g\u1ed3m vi\u1ec7c t\u1ea1o ra gi\u00e1 tr\u1ecb th\u1ecfa m\u00e3n cho kh\u00e1ch h\u00e0ng, l\u00e0 khi h\u1ecd s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m s\u1ebd c\u1ea3m nh\u1eadn r\u1eb1ng m\u00ecnh \u0111\u00e3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua s\u1eafm \u0111\u00fang \u0111\u1eafn. Gi\u00e1 tr\u1ecb \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u1ebfn t\u1eeb ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u01b0\u1ee3t tr\u1ed9i, d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng xu\u1ea5t s\u1eafc ho\u1eb7c tr\u1ea3i nghi\u1ec7m mua s\u1eafm th\u00fa v\u1ecb.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.6. X\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb v\u00e0 t\u00ednh c\u00e1ch c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u <\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>C\u00e1c gi\u00e1 tr\u1ecb m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n \u0111\u1ea1i di\u1ec7n<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Trong qu\u00e1 tr\u00ecnh \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng nh\u1eefng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n truy\u1ec1n \u0111\u1ea1t.<\/p>\n\n\n\n<p>Vi\u1ec7c l\u1ef1a ch\u1ecdn v\u00e0 nh\u1ea5n m\u1ea1nh c\u00e1c gi\u00e1 tr\u1ecb gi\u00fap th\u01b0\u01a1ng hi\u1ec7u k\u1ebft n\u1ed1i s\u00e2u s\u1eafc h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua s\u1ef1 \u0111\u1ed3ng \u0111i\u1ec7u v\u1ec1 gi\u00e1 tr\u1ecb v\u00e0 ni\u1ec1m tin.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u th\u1ec3 hi\u1ec7n ra b\u00ean ngo\u00e0i<\/strong><\/li>\n<\/ul>\n\n\n\n<p>T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u l\u00e0 b\u1ed9 m\u1eb7t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, bao g\u1ed3m c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u giao ti\u1ebfp v\u00e0 th\u1ec3 hi\u1ec7n m\u00ecnh qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng. <\/p>\n\n\n\n<p>T\u00ednh c\u00e1ch n\u00e0y n\u00ean ph\u1ea3n \u00e1nh c\u00e1c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i v\u00e0 \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n qua m\u1ecdi k\u00eanh giao ti\u1ebfp.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong> C\u00e1c \u0111\u1eb7c \u0111i\u1ec3m nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/li>\n<\/ul>\n\n\n\n<p>C\u00e1c y\u1ebfu t\u1ed1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m logo, m\u00e0u s\u1eafc, ph\u00f4ng ch\u1eef v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 tr\u1ef1c quan kh\u00e1c. C\u00e1c \u0111\u1eb7c \u0111i\u1ec3m n\u00e0y c\u1ea7n ph\u1ea3i th\u1ed1ng nh\u1ea5t v\u00e0 ph\u1ea3n \u00e1nh \u0111\u00fang gi\u00e1 tr\u1ecb v\u00e0 t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 t\u1ea1o ra s\u1ef1 nh\u1eadn di\u1ec7n m\u1ea1nh m\u1ebd trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.7. X\u00e1c \u0111\u1ecbnh l\u00fd do \u0111\u1ec3 tin <\/h3>\n\n\n\n<p>Kh\u00e1ch h\u00e0ng c\u1ea7n c\u00f3 l\u00fd do \u0111\u1ec3 tin t\u01b0\u1edfng v\u00e0o nh\u1eefng g\u00ec th\u01b0\u01a1ng hi\u1ec7u h\u1ee9a h\u1eb9n. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed9t h\u00ecnh \u1ea3nh \u0111\u00e1ng tin c\u1eady th\u00f4ng qua vi\u1ec7c th\u1ef1c hi\u1ec7n nh\u1ea5t qu\u00e1n nh\u1eefng cam k\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5.<\/p>\n\n\n\n<p><strong>M\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 gi\u00fap gia t\u0103ng s\u1ef1 tin t\u01b0\u1edfng: <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>C\u00e1ch tr\u01b0ng b\u00e0y<\/li>\n\n\n\n<li>Ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o<\/li>\n\n\n\n<li>S\u1ea3n ph\u1ea9m v\u00e0 bao b\u00ec, ki\u1ec3u d\u00e1ng<\/li>\n\n\n\n<li>Ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5<\/li>\n\n\n\n<li>Quy m\u00f4 v\u00e0 uy t\u00edn c\u1ee7a doanh nghi\u1ec7p <\/li>\n\n\n\n<li>Ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean<\/li>\n\n\n\n<li>H\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3.8. X\u00e1c \u0111\u1ecbnh s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u <\/h3>\n\n\n\n<p>\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u y\u00eau c\u1ea7u ph\u1ea3i x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng nh\u1eefng \u0111i\u1ec3m kh\u00e1c bi\u1ec7t gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u1edbi \u0111\u1ed1i th\u1ee7. T\u00ecm ra \u0111i\u1ec3m kh\u00e1c bi\u1ec7t v\u00e0 l\u00e0m cho n\u00f3 tr\u1edf th\u00e0nh \u0111i\u1ec3m m\u1ea1nh, n\u1ed5i tr\u1ed9i nh\u1ea5t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<br><strong>C\u00e1c ph\u01b0\u01a1ng \u00e1n x\u00e2y d\u1ef1ng \u0111i\u1ec3m kh\u00e1c bi\u1ec7t trong \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kh\u00e1c bi\u1ec7t h\u00f3a c\u00e1c y\u1ebfu t\u1ed1 bao b\u00ec, ki\u1ec3u d\u00e1ng, l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m<\/li>\n\n\n\n<li>T\u1ea1o ra m\u1ed1i quan h\u1ec7 t\u1ed1t gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 nhan vi\u00ean<\/li>\n\n\n\n<li>N\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng<\/li>\n\n\n\n<li>S\u1eed d\u1ee5ng nh\u1eefng ph\u01b0\u01a1ng th\u1ee9c khuy\u1ebfn m\u00e3i ho\u1eb7c t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3.9. X\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>X\u00e1c \u0111\u1ecbnh nh\u1eefng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u m\u00e0 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n x\u00e2y d\u1ef1ng trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n<p>\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n x\u00e2y d\u1ef1ng xoay quanh y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i, \u0111\u1ec3 t\u1ea1o t\u00ednh nh\u1ea5t qu\u00e1n, l\u00e2u d\u00e0i v\u00e0 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p t\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n<p>T\u00ecm hi\u1ec3u th\u00eam: <a href=\"https:\/\/drive.google.com\/file\/d\/1Eenc5sVDkRKaIU-tNRyLLUvP9XPpkk3G\/view\" target=\"_blank\" rel=\"noopener\"><strong>Ebook: Corporate Branding &#8211; B\u00ed quy\u1ebft chinh ph\u1ee5c t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng?<\/h2>\n\n\n\n<p>\u0110\u1ec3 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng ng\u00e0y c\u00e0ng c\u1ea1nh tranh, doanh nghi\u1ec7p c\u1ea7n \u00e1p d\u1ee5ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c to\u00e0n di\u1ec7n v\u00e0 s\u00e1ng t\u1ea1o. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u01b0u \u00fd gi\u00fap b\u1ea1n t\u0103ng kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng trong vi\u1ec7c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.1 Hi\u1ec3u r\u00f5 th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/h3>\n\n\n\n<p>B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean trong qu\u00e1 tr\u00ecnh \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 ph\u1ea3i hi\u1ec3u r\u00f5 th\u1ecb tr\u01b0\u1eddng m\u00ecnh \u0111ang ho\u1ea1t \u0111\u1ed9ng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau m\u00ecnh mu\u1ed1n h\u01b0\u1edbng \u0111\u1ebfn. <\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 ph\u00e2n \u0111o\u1ea1n kh\u00e1ch h\u00e0ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nhu c\u1ea7u, mong mu\u1ed1n v\u00e0 th\u00f3i quen mua s\u1eafm c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.2 X\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i v\u00e0 l\u1ee3i \u00edch kh\u00e1c bi\u1ec7t<\/h3>\n\n\n\n<p>M\u1ed7i th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n c\u00f3 m\u1ed9t b\u1ed9 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i v\u00e0 l\u1ee3i \u00edch \u0111\u1ed9c \u0111\u00e1o m\u00e0 n\u00f3 mang l\u1ea1i cho kh\u00e1ch h\u00e0ng. \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng ph\u1ee5 thu\u1ed9c v\u00e0o vi\u1ec7c l\u00e0m sao \u0111\u1ec3 th\u1ec3 hi\u1ec7n r\u00f5 r\u00e0ng v\u00e0 m\u1ea1nh m\u1ebd gi\u00e1 tr\u1ecb n\u00e0y qua m\u1ecdi ho\u1ea1t \u0111\u1ed9ng kinh doanh v\u00e0 truy\u1ec1n th\u00f4ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.3 X\u00e2y d\u1ef1ng t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>T\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 d\u1ec5 nh\u1eadn di\u1ec7n. \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u th\u00f4ng qua t\u00ednh c\u00e1ch gi\u00fap t\u1ea1o ra m\u1ed9t c\u00e1i &#8220;t\u00f4i&#8221; th\u01b0\u01a1ng hi\u1ec7u, t\u1eeb \u0111\u00f3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng b\u1edfi s\u1ef1 \u0111\u1ed3ng \u0111i\u1ec7u v\u1ec1 gi\u00e1 tr\u1ecb v\u00e0 c\u1ea3m x\u00fac.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.4 T\u1ea1o d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng \u0111a k\u00eanh<\/h3>\n\n\n\n<p>M\u1ed9t khi \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i v\u00e0 t\u00ednh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u, vi\u1ec7c t\u1ea1o d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng \u0111a k\u00eanh hi\u1ec7u qu\u1ea3 gi\u00fap truy\u1ec1n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n, \u0111\u1ed3ng b\u1ed9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.5 Theo d\u00f5i v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c<\/h3>\n\n\n\n<p>\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh li\u00ean t\u1ee5c c\u1ea7n \u0111\u01b0\u1ee3c theo d\u00f5i, \u0111\u00e1nh gi\u00e1 v\u00e0 \u0111i\u1ec1u ch\u1ec9nh. Vi\u1ec7c thu th\u1eadp ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 theo d\u00f5i hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng gi\u00fap doanh nghi\u1ec7p hi\u1ec3u \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 v\u00e0 nh\u1eefng g\u00ec c\u1ea7n \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n.<\/p>\n\n\n\n<p>\u0110\u1ecdc th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/vi-du-tai-dinh-vi-thuong-hieu\/\"><strong>9 V\u00ed d\u1ee5 T\u00e1i \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u Th\u00e0nh c\u00f4ng \u2013 Th\u1ea5t b\u1ea1i<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">T\u1ed5ng k\u1ebft<\/h2>\n\n\n\n<p>B\u00e0i vi\u1ebft tr\u00ean \u0111\u00e3 cung c\u1ea5p cho b\u1ea1n m\u1ed9t c\u00e1ch chi ti\u1ebft v\u1ec1 9 b\u01b0\u1edbc \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1ch l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng. <\/p>\n\n\n\n<p>Hi v\u1ecdng r\u1eb1ng nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch n\u00e0y s\u1ebd gi\u00fap doanh nghi\u1ec7p b\u1ea1n t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd, t\u1ed1i \u01b0u, c\u00f3 hi\u1ec7u qu\u1ea3 \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n<p class=\"has-text-align-right\">Ngu\u1ed3n:&nbsp;<strong><a href=\"https:\/\/www.saokim.com.vn\/en\/\">Sao Kim Branding<\/a><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-right\">Chuy\u00ean gia x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u00e1ch th\u1ee9c m\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c nh\u1eadn di\u1ec7n v\u00e0 ghi nh\u1edb trong t\u00e2m tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n","protected":false},"author":37,"featured_media":52375,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[290,195],"tags":[],"class_list":["post-49647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-manager","category-cam-nang"],"acf":[],"views":201,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/49647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=49647"}],"version-history":[{"count":10,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/49647\/revisions"}],"predecessor-version":[{"id":52382,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/49647\/revisions\/52382"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/52375"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=49647"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=49647"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=49647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}