{"id":49735,"date":"2024-06-20T15:27:53","date_gmt":"2024-06-20T08:27:53","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=49735"},"modified":"2024-06-20T15:27:55","modified_gmt":"2024-06-20T08:27:55","slug":"can-chuan-bi-gi-de-bao-ho-thuong-hieu","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/can-chuan-bi-gi-de-bao-ho-thuong-hieu\/","title":{"rendered":"Brand Manager n\u00ean chu\u1ea9n b\u1ecb g\u00ec \u0111\u1ec3 b\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u?"},"content":{"rendered":"\n<p>Th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 t\u00e0i s\u1ea3n gi\u00e1 tr\u1ecb c\u1ee7a doanh nghi\u1ec7p. B\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 gi\u00fap ng\u0103n ch\u1eb7n nh\u1eefng h\u00e0nh vi s\u1eed d\u1ee5ng tr\u00e1i ph\u00e9p, \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c t\u1eeb b\u00ean ngo\u00e0i m\u00e0 c\u00f2n l\u00e0 b\u1ea3o v\u1ec7 gi\u00e1 tr\u1ecb, uy t\u00edn v\u00e0 v\u1ecb th\u1ebf c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/01-3.png\" alt=\"\" class=\"wp-image-52398\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/01-3.png 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/01-3-300x157.png 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2024\/06\/01-3-768x402.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center\"><em>Brand Manager c\u1ea7n \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c b\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, r\u00f5 r\u00e0ng<\/em><\/p>\n\n\n\n<p>Vai tr\u00f2 c\u1ee7a Brand Manager \u0111\u00f2i h\u1ecfi b\u1ea1n v\u1eeba l\u00e0 ng\u01b0\u1eddi x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u1eeba l\u00e0 ng\u01b0\u1eddi duy tr\u00ec, gi\u1eef l\u1eeda v\u00e0 b\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u. V\u1eady Brand Manager c\u1ea7n chu\u1ea9n b\u1ecb g\u00ec \u0111\u1ec3 b\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. B\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec?<\/h2>\n\n\n\n<p>Theo quy \u0111\u1ecbnh Lu\u1eadt S\u1edf h\u1eefu tr\u00ed tu\u1ec7, b\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u&nbsp;l\u00e0 th\u1ee7 t\u1ee5c h\u00e0nh ch\u00ednh \u0111\u1ec1 ngh\u1ecb C\u1ee5c S\u1edf h\u1eefu tr\u00ed tu\u1ec7 b\u1ea3o h\u1ed9 c\u00e1c d\u1ea5u hi\u1ec7u d\u00f9ng \u0111\u1ec3 ph\u00e2n bi\u1ec7t h\u00e0ng ho\u00e1, d\u1ecbch v\u1ee5 c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c, c\u00e1 nh\u00e2n kh\u00e1c nhau th\u00f4ng qua vi\u1ec7c c\u1ea5p v\u0103n b\u1eb1ng b\u1ea3o h\u1ed9 cho th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>B\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c \u0111\u0103ng k\u00fd nh\u00e3n hi\u1ec7u, logo hay kh\u1ea9u hi\u1ec7u v\u1edbi c\u01a1 quan qu\u1ea3n l\u00fd nh\u00e0 n\u01b0\u1edbc c\u00f3 th\u1ea9m quy\u1ec1n m\u00e0 c\u00f2n bao g\u1ed3m vi\u1ec7c b\u1ea3o v\u1ec7 quy\u1ec1n l\u1ee3i th\u00f4ng qua c\u00e1c bi\u1ec7n ph\u00e1p ph\u00e1p l\u00fd, ng\u0103n ch\u1eb7n vi ph\u1ea1m s\u1edf h\u1eefu tr\u00ed tu\u1ec7 v\u00e0 th\u1eadm ch\u00ed l\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c b\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u d\u00e0i h\u1ea1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Brand Manager \u0111\u00f3ng vai tr\u00f2 g\u00ec trong vi\u1ec7c b\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u?<\/h2>\n\n\n\n<p>V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n kh\u00f4ng ng\u1eebng c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 s\u1ef1 gia t\u0103ng c\u1ee7a c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn b\u1ea3n quy\u1ec1n, s\u1edf h\u1eefu tr\u00ed tu\u1ec7, Brand Manager c\u1ea7n ph\u1ea3i hi\u1ec3u r\u00f5 ph\u1ea1m vi v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c b\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c b\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.1 Nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng<\/h3>\n\n\n\n<p>Brand Manager c\u1ea7n ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng m\u1ed9t c\u00e1ch b\u00e0i b\u1ea3n \u0111\u1ec3 hi\u1ec3u bi\u1ebft v\u1ec1 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i th\u1ee7 v\u00e0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 \u0111\u01b0\u1ee3c b\u1ea3o h\u1ed9 gi\u00fap x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 tr\u00e1nh c\u00e1c nguy c\u01a1 vi ph\u1ea1m s\u1edf h\u1eefu tr\u00ed tu\u1ec7.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.2 X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c bi\u1ec7t<\/h3>\n\n\n\n<p>M\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a vi\u1ec7c b\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u l\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9c \u0111\u00e1o v\u00e0 d\u1ec5 nh\u1eadn bi\u1ebft. Brand Manager ph\u1ea3i ph\u00e1t tri\u1ec3n c\u00e1c y\u1ebfu t\u1ed1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 logo v\u00e0 kh\u1ea9u hi\u1ec7u, sao cho c\u00f3 t\u00ednh \u0111\u1ed9c quy\u1ec1n v\u00e0 kh\u1ea3 n\u0103ng b\u1ea3o h\u1ed9 cao.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.3 \u0110\u0103ng k\u00fd b\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>Brand Manager ch\u1ecbu tr\u00e1ch nhi\u1ec7m chu\u1ea9n b\u1ecb h\u1ed3 s\u01a1 v\u00e0 ti\u1ebfn h\u00e0nh \u0111\u0103ng k\u00fd b\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u v\u1edbi c\u00e1c c\u01a1 quan c\u00f3 th\u1ea9m quy\u1ec1n. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi ki\u1ebfn th\u1ee9c v\u1eefng ch\u1eafc v\u1ec1 lu\u1eadt s\u1edf h\u1eefu tr\u00ed tu\u1ec7 v\u00e0 quy tr\u00ecnh \u0111\u0103ng k\u00fd.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.4 Ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c b\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u d\u00e0i h\u1ea1n <\/h3>\n\n\n\n<p>Vi\u1ec7c b\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng d\u1eebng l\u1ea1i sau khi \u0111\u0103ng k\u00fd b\u1ea3o h\u1ed9. Brand Manager c\u0169ng c\u1ea7n x\u00e2y d\u1ef1ng v\u00e0 th\u1ef1c thi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c b\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u d\u00e0i h\u1ea1n g\u1ed3m vi\u1ec7c t\u0103ng c\u01b0\u1eddng nh\u1eadn th\u1ee9c v\u1ec1 b\u1ea3n quy\u1ec1n v\u00e0 th\u1ef1c thi quy\u1ec1n s\u1edf h\u1eefu tr\u00ed tu\u1ec7.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. L\u1ee3i \u00edch c\u1ee7a b\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p>B\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 gi\u00fap b\u1ea3o v\u1ec7 t\u00e0i s\u1ea3n tr\u00ed tu\u1ec7, ch\u1ea5t x\u00e1m v\u00e0 c\u00f4ng s\u1ee9c \u0111\u1ea7u t\u01b0 v\u00e0o th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch l\u00e2u d\u00e0i cho doanh nghi\u1ec7p. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u1ee3i \u00edch ch\u00ednh khi doanh nghi\u1ec7p ti\u1ebfn h\u00e0nh b\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.1 B\u1ea3o v\u1ec7 quy\u1ec1n l\u1ee3i ph\u00e1p l\u00fd<\/h3>\n\n\n\n<p>\u0110\u0103ng k\u00fd b\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u gi\u00fap doanh nghi\u1ec7p c\u00f3 quy\u1ec1n ph\u00e1p l\u00fd \u0111\u1ec3 b\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u kh\u1ecfi c\u00e1c h\u00e0nh vi x\u00e2m ph\u1ea1m, sao ch\u00e9p, l\u00e0m gi\u1ea3 m\u1ea1o ho\u1eb7c s\u1eed d\u1ee5ng tr\u00e1i ph\u00e9p b\u1edfi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. <\/p>\n\n\n\n<p>B\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng \u0111\u1ea3m b\u1ea3o r\u1eb1ng ch\u1ec9 c\u00f3 doanh nghi\u1ec7p m\u1edbi c\u00f3 quy\u1ec1n s\u1eed d\u1ee5ng c\u00e1c y\u1ebfu t\u1ed1 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 logo, slogan, brandname&#8230; \u0111\u00e3 \u0111\u0103ng k\u00fd tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.2 T\u0103ng c\u01b0\u1eddng uy t\u00edn v\u00e0 ni\u1ec1m tin<\/h3>\n\n\n\n<p>Th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c b\u1ea3o h\u1ed9 th\u1ec3 hi\u1ec7n s\u1ef1 nghi\u00eam t\u00fac v\u00e0 chuy\u00ean nghi\u1ec7p c\u1ee7a doanh nghi\u1ec7p trong vi\u1ec7c x\u00e2y d\u1ef1ng, b\u1ea3o v\u1ec7 v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. <\/p>\n\n\n\n<p>B\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u gi\u00fap t\u0103ng c\u01b0\u1eddng uy t\u00edn v\u00e0 x\u00e2y d\u1ef1ng ni\u1ec1m tin n\u01a1i kh\u00e1ch h\u00e0ng, l\u00e0m t\u0103ng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u1ea3 n\u0103ng c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.3 T\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh<\/h3>\n\n\n\n<p>B\u1eb1ng c\u00e1ch b\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t l\u1ee3i th\u1ebf c\u1ea1nh tranh \u0111\u00e1ng k\u1ec3 so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00f4ng c\u00f3 th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c b\u1ea3o v\u1ec7. <\/p>\n\n\n\n<p>Th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd v\u00e0 \u0111\u1ed9c \u0111\u00e1o gi\u00fap doanh nghi\u1ec7p d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c nh\u1eadn bi\u1ebft v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng h\u01a1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.4 M\u1edf r\u1ed9ng c\u01a1 h\u1ed9i kinh doanh<\/h3>\n\n\n\n<p>Th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c b\u1ea3o h\u1ed9 c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng c\u01a1 h\u1ed9i kinh doanh th\u00f4ng qua vi\u1ec7c c\u1ea5p ph\u00e9p, h\u1ee3p t\u00e1c kinh doanh ho\u1eb7c m\u1edf r\u1ed9ng sang th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf m\u00e0 kh\u00f4ng lo ng\u1ea1i b\u1ecb sao ch\u00e9p ho\u1eb7c m\u1ea5t quy\u1ec1n s\u1edf h\u1eefu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.5 B\u1ea3o v\u1ec7 c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0<\/h3>\n\n\n\n<p>B\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u gi\u00fap b\u1ea3o v\u1ec7 c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 l\u1edbn v\u00e0o qu\u1ea3ng c\u00e1o, marketing v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u. <\/p>\n\n\n\n<p>Khi th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c b\u1ea3o v\u1ec7, m\u1ecdi n\u1ed7 l\u1ef1c v\u00e0 chi ph\u00ed b\u1ecf ra \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u s\u1ebd kh\u00f4ng b\u1ecb l\u00e3ng ph\u00ed do c\u00e1c h\u00e0nh vi vi ph\u1ea1m b\u1ea3n quy\u1ec1n t\u1eeb b\u00ean ngo\u00e0i.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.6 T\u0103ng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng m\u1ea1i<\/h3>\n\n\n\n<p>Th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c b\u1ea3o h\u1ed9 c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh t\u00e0i s\u1ea3n c\u00f3 gi\u00e1 tr\u1ecb c\u1ee7a doanh nghi\u1ec7p, c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u01b0\u01a1ng m\u1ea1i h\u00f3a qua c\u00e1c th\u1ecfa thu\u1eadn c\u1ea5p ph\u00e9p ho\u1eb7c chuy\u1ec3n nh\u01b0\u1ee3ng, g\u00f3p ph\u1ea7n t\u0103ng gi\u00e1 tr\u1ecb doanh nghi\u1ec7p trong m\u1eaft c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 \u0111\u1ed1i t\u00e1c.<\/p>\n\n\n\n<p>\u0110\u1ecdc th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/en\/blog\/bao-ho-thuong-hieu\/7-nguy-co-lon-doanh-nghiep-phai-doi-mat-khi-khong-dang-ky-thuong-hieu\/\"><strong>7 Nguy c\u01a1 l\u1edbn doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ed1i m\u1eb7t khi kh\u00f4ng \u0111\u0103ng k\u00fd th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. C\u00e1c lo\u1ea1i h\u00ecnh b\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p>B\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t b\u01b0\u1edbc quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng nh\u1eefng n\u1ed7 l\u1ef1c, th\u1eddi gian v\u00e0 t\u00e0i ch\u00ednh m\u00e0 doanh nghi\u1ec7p b\u1ecf ra cho vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh kh\u00f4ng b\u1ecb l\u00e3ng ph\u00ed do h\u00e0nh vi x\u00e2m ph\u1ea1m t\u1eeb c\u00e1c b\u00ean kh\u00e1c. <\/p>\n\n\n\n<p>C\u00f3 nhi\u1ec1u lo\u1ea1i h\u00ecnh b\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nhau, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 lo\u1ea1i h\u00ecnh b\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u ph\u1ed5 bi\u1ebfn nh\u1ea5t:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.1 B\u1ea3o h\u1ed9 s\u00e1ng ch\u1ebf<\/h3>\n\n\n\n<p>B\u1eb1ng s\u00e1ng ch\u1ebf l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n ph\u00e1p l\u00fd quan tr\u1ecdng, b\u1ea3o v\u1ec7 c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c \u00fd t\u01b0\u1edfng s\u00e1ng ch\u1ebf c\u1ee7a m\u1ed9t c\u00f4ng ty, \u0111\u1eb7c bi\u1ec7t trong l\u0129nh v\u1ef1c c\u00f4ng ngh\u1ec7 v\u00e0 s\u1ea3n ph\u1ea9m m\u1edbi. <\/p>\n\n\n\n<p>B\u1eb1ng s\u00e1ng ch\u1ebf c\u1ea5p quy\u1ec1n \u0111\u1ed9c quy\u1ec1n cho ch\u1ee7 s\u1edf h\u1eefu trong vi\u1ec7c s\u1ea3n xu\u1ea5t, s\u1eed d\u1ee5ng ho\u1eb7c b\u00e1n s\u1ea3n ph\u1ea9m ho\u1eb7c \u00e1p d\u1ee5ng quy tr\u00ecnh s\u00e1ng ch\u1ebf, \u0111\u1ea3m b\u1ea3o r\u1eb1ng s\u00e1ng ch\u1ebf kh\u00f4ng b\u1ecb sao ch\u00e9p ho\u1eb7c s\u1eed d\u1ee5ng m\u00e0 kh\u00f4ng c\u00f3 s\u1ef1 cho ph\u00e9p c\u1ee7a ch\u1ee7 s\u1edf h\u1eefu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.2 B\u1ea3o h\u1ed9 \u0111\u1ed9c quy\u1ec1n<\/h3>\n\n\n\n<p>B\u1eb1ng \u0111\u1ed9c quy\u1ec1n cung c\u1ea5p cho ch\u1ee7 s\u1edf h\u1eefu quy\u1ec1n \u0111\u1ed9c quy\u1ec1n trong vi\u1ec7c s\u1ea3n xu\u1ea5t, s\u1eed d\u1ee5ng v\u00e0 ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 t\u1ea1i m\u1ed9t khu v\u1ef1c c\u1ee5 th\u1ec3. <\/p>\n\n\n\n<p>H\u00ecnh th\u1ee9c n\u00e0y gi\u00fap ng\u0103n ch\u1eb7n s\u1ef1 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp v\u00e0 kh\u00f4ng c\u00f4ng b\u1eb1ng, \u0111\u1ed3ng th\u1eddi t\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng cho ch\u1ee7 s\u1edf h\u1eefu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.3 B\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>B\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u b\u1ea3o v\u1ec7 t\u00ean th\u01b0\u01a1ng hi\u1ec7u, bi\u1ec3u tr\u01b0ng, logo ho\u1eb7c d\u1ea5u hi\u1ec7u \u0111\u1eb7c tr\u01b0ng kh\u00e1c c\u1ee7a m\u1ed9t c\u00f4ng ty, gi\u00fap ng\u0103n ch\u1eb7n vi\u1ec7c s\u1eed d\u1ee5ng tr\u00e1i ph\u00e9p ho\u1eb7c l\u1ea1m d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u. <\/p>\n\n\n\n<p>B\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u gi\u00fap x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec uy t\u00edn, nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed3ng th\u1eddi b\u1ea3o v\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u1ecfi s\u1ef1 nh\u1ea7m l\u1eabn gi\u1eefa c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nhau.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.4 B\u1ea3o h\u1ed9 b\u1ea3n quy\u1ec1n<\/h3>\n\n\n\n<p>B\u1ea3n quy\u1ec1n b\u1ea3o v\u1ec7 c\u00e1c t\u00e1c ph\u1ea9m s\u00e1ng t\u1ea1o nh\u01b0 s\u00e1ch, \u00e2m nh\u1ea1c, phim \u1ea3nh ho\u1eb7c ph\u1ea7n m\u1ec1m kh\u1ecfi vi\u1ec7c sao ch\u00e9p ho\u1eb7c t\u00e1i s\u1eed d\u1ee5ng tr\u00e1i ph\u00e9p. <\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y gi\u00fap t\u00e1c gi\u1ea3 ho\u1eb7c ch\u1ee7 s\u1edf h\u1eefu b\u1ea3n quy\u1ec1n duy tr\u00ec quy\u1ec1n ki\u1ec3m so\u00e1t \u0111\u1ed1i v\u1edbi t\u00e1c ph\u1ea9m c\u1ee7a m\u00ecnh v\u00e0 thu l\u1ee3i t\u1eeb vi\u1ec7c s\u1eed d\u1ee5ng t\u00e1c ph\u1ea9m.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.5 B\u1ea3o h\u1ed9 ki\u1ec3u d\u00e1ng c\u00f4ng nghi\u1ec7p<\/h3>\n\n\n\n<p>Ki\u1ec3u d\u00e1ng c\u00f4ng nghi\u1ec7p b\u1ea3o v\u1ec7 h\u00ecnh d\u1ea1ng, v\u1ebb ngo\u00e0i ho\u1eb7c thi\u1ebft k\u1ebf c\u1ee7a s\u1ea3n ph\u1ea9m m\u00e0 kh\u00f4ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ch\u1ee9c n\u0103ng c\u1ee7a n\u00f3. <\/p>\n\n\n\n<p>Vi\u1ec7c b\u1ea3o h\u1ed9 n\u00e0y gi\u00fap b\u1ea3o v\u1ec7 t\u00ednh \u0111\u1ed9c \u0111\u00e1o c\u1ee7a thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m, \u0111\u1ed3ng th\u1eddi ng\u0103n ch\u1eb7n s\u1ef1 sao ch\u00e9p ho\u1eb7c m\u00f4 ph\u1ecfng, t\u0103ng c\u01b0\u1eddng t\u00ednh c\u1ea1nh tranh v\u00e0 kh\u1ea3 n\u0103ng thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.6 B\u1ea3o h\u1ed9 b\u00ed m\u1eadt th\u01b0\u01a1ng m\u1ea1i<\/h3>\n\n\n\n<p>B\u00ed m\u1eadt th\u01b0\u01a1ng m\u1ea1i bao g\u1ed3m c\u00f4ng th\u1ee9c, quy tr\u00ecnh, ph\u01b0\u01a1ng ph\u00e1p ho\u1eb7c th\u00f4ng tin qu\u1ea3n l\u00fd kh\u00f4ng \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 m\u00e0 mang l\u1ea1i l\u1ee3i \u00edch c\u1ea1nh tranh cho doanh nghi\u1ec7p. <\/p>\n\n\n\n<p>B\u1ea3o v\u1ec7 b\u00ed m\u1eadt th\u01b0\u01a1ng m\u1ea1i th\u00f4ng qua c\u00e1c bi\u1ec7n ph\u00e1p ph\u00e1p l\u00fd v\u00e0 h\u1ee3p \u0111\u1ed3ng gi\u00fap ng\u0103n ch\u1eb7n s\u1ef1 r\u00f2 r\u1ec9 th\u00f4ng tin v\u00e0 b\u1ea3o v\u1ec7 l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. C\u00e1c b\u01b0\u1edbc \u0111\u1ec3 b\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng<\/h2>\n\n\n\n<p>Vi\u1ec7c b\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh c\u1ea7n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n mang t\u00ednh chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng gi\u00e1 tr\u1ecb v\u00e0 danh ti\u1ebfng m\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 x\u00e2y d\u1ef1ng kh\u00f4ng b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi nh\u1eefng h\u00e0nh vi vi ph\u1ea1m b\u1ea3n quy\u1ec1n ho\u1eb7c s\u1eed d\u1ee5ng tr\u00e1i ph\u00e9p. <\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 b\u01b0\u1edbc c\u01a1 b\u1ea3n m\u00e0 m\u1ecdi Brand Manager c\u1ea7n chu\u1ea9n b\u1ecb \u0111\u1ec3 b\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5.1 X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 ph\u1ea1m vi b\u1ea3o h\u1ed9<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>X\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ea7n b\u1ea3o h\u1ed9:<\/strong> bao g\u1ed3m t\u00ean th\u01b0\u01a1ng hi\u1ec7u, logo, slogan, ki\u1ec3u d\u00e1ng s\u1ea3n ph\u1ea9m v\u00e0 b\u1ea5t k\u1ef3 y\u1ebfu t\u1ed1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9c \u0111\u00e1o n\u00e0o kh\u00e1c.<\/li>\n\n\n\n<li><strong>Ph\u1ea1m vi b\u1ea3o h\u1ed9:<\/strong> X\u00e1c \u0111\u1ecbnh r\u00f5 khu v\u1ef1c \u0111\u1ecba l\u00fd m\u00e0 b\u1ea1n mu\u1ed1n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh \u0111\u01b0\u1ee3c b\u1ea3o h\u1ed9, v\u00ec lu\u1eadt s\u1edf h\u1eefu tr\u00ed tu\u1ec7 c\u00f3 th\u1ec3 thay \u0111\u1ed5i t\u00f9y thu\u1ed9c v\u00e0o t\u1eebng qu\u1ed1c gia ho\u1eb7c khu v\u1ef1c.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">5.2 Th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u \u0111\u0103ng k\u00fd<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u01a1 s\u1edf d\u1eef li\u1ec7u s\u1edf h\u1eefu tr\u00ed tu\u1ec7:<\/strong> \u0110\u1ec3 ch\u1eafc ch\u1eafn r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n kh\u00f4ng vi ph\u1ea1m b\u1ea3n quy\u1ec1n ho\u1eb7c nh\u00e3n hi\u1ec7u \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u0103ng k\u00fd tr\u01b0\u1edbc \u0111\u00f3.<\/li>\n\n\n\n<li><strong>T\u00ecm hi\u1ec3u quy tr\u00ecnh \u0111\u0103ng k\u00fd:<\/strong> M\u1ed7i qu\u1ed1c gia c\u00f3 quy tr\u00ecnh v\u00e0 y\u00eau c\u1ea7u \u0111\u0103ng k\u00fd th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c nhau, v\u00ec v\u1eady c\u1ea7n t\u00ecm hi\u1ec3u k\u1ef9 l\u01b0\u1ee1ng tr\u01b0\u1edbc khi ti\u1ebfn h\u00e0nh.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">5.3 Chu\u1ea9n b\u1ecb h\u1ed3 s\u01a1 \u0111\u0103ng k\u00fd<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Chu\u1ea9n b\u1ecb t\u00e0i li\u1ec7u c\u1ea7n thi\u1ebft:<\/strong> Bao g\u1ed3m m\u00f4 t\u1ea3 chi ti\u1ebft v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, logo, slogan v\u00e0 b\u1ea5t k\u1ef3 y\u1ebfu t\u1ed1 nh\u1eadn di\u1ec7n n\u00e0o kh\u00e1c c\u1ea7n \u0111\u01b0\u1ee3c b\u1ea3o h\u1ed9.<\/li>\n\n\n\n<li><strong>X\u00e1c \u0111\u1ecbnh l\u0129nh v\u1ef1c h\u00e0ng h\u00f3a\/d\u1ecbch v\u1ee5:<\/strong> Th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n \u0111\u01b0\u1ee3c b\u1ea3o h\u1ed9 trong c\u00e1c l\u0129nh v\u1ef1c kinh doanh c\u1ee5 th\u1ec3 m\u00e0 b\u1ea1n ho\u1ea1t \u0111\u1ed9ng, nghi\u00ean c\u1ee9u v\u00e0 l\u1ef1a ch\u1ecdn c\u00e1c lo\u1ea1i h\u00ecnh b\u1ea3o h\u1ed9 ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">5.4 N\u1ed9p h\u1ed3 s\u01a1 v\u00e0 theo d\u00f5i qu\u00e1 tr\u00ecnh x\u1eed l\u00ed<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>N\u1ed9p h\u1ed3 s\u01a1:<\/strong> C\u00f3 th\u1ec3 tr\u1ef1c ti\u1ebfp n\u1ed9p t\u1ea1i c\u01a1 quan s\u1edf h\u1eefu tr\u00ed tu\u1ec7 qu\u1ed1c gia ho\u1eb7c qua c\u00e1c t\u1ed5 ch\u1ee9c qu\u1ed1c t\u1ebf n\u1ebfu mu\u1ed1n b\u1ea3o h\u1ed9 \u1edf nhi\u1ec1u qu\u1ed1c gia.<\/li>\n\n\n\n<li><strong>Theo d\u00f5i v\u00e0 ph\u1ea3n h\u1ed3i:<\/strong> S\u1eb5n s\u00e0ng cung c\u1ea5p th\u00eam th\u00f4ng tin ho\u1eb7c \u0111i\u1ec1u ch\u1ec9nh h\u1ed3 s\u01a1 n\u1ebfu \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u, theo d\u00f5i ti\u1ebfn \u0111\u1ed9 \u0111\u0103ng k\u00fd v\u00e0 nh\u1eadn b\u1eb1ng b\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">5.5 B\u1ea3o v\u1ec7 v\u00e0 gi\u00e1m s\u00e1t th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Th\u1ef1c thi quy\u1ec1n l\u1ee3i:<\/strong> S\u1eb5n s\u00e0ng th\u1ef1c hi\u1ec7n c\u00e1c bi\u1ec7n ph\u00e1p ph\u00e1p l\u00fd khi ph\u00e1t hi\u1ec7n h\u00e0nh vi vi ph\u1ea1m th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00f3 bi\u1ec7n ph\u00e1p x\u1eed l\u00fd k\u1ecbp th\u1eddi c\u00e1c h\u00e0nh vi vi ph\u1ea1m nh\u01b0 g\u1eedi c\u1ea3nh c\u00e1o ho\u1eb7c kh\u1edfi ki\u1ec7n.<\/li>\n\n\n\n<li><strong>Gi\u00e1m s\u00e1t th\u01b0\u01a1ng hi\u1ec7u:<\/strong>  \u0110\u1ecbnh k\u1ef3 ki\u1ec3m tra th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 ph\u00e1t hi\u1ec7n s\u1edbm c\u00e1c tr\u01b0\u1eddng h\u1ee3p vi ph\u1ea1m c\u0169ng nh\u01b0 duy tr\u00ec v\u00e0 gia h\u1ea1n quy\u1ec1n b\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u theo quy \u0111\u1ecbnh.<\/li>\n<\/ul>\n\n\n\n<p>Vi\u1ec7c chu\u1ea9n b\u1ecb k\u1ef9 l\u01b0\u1ee1ng theo c\u00e1c b\u01b0\u1edbc tr\u00ean kh\u00f4ng ch\u1ec9 gi\u00fap Brand Manager b\u1ea3o v\u1ec7 th\u00e0nh c\u00f4ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh m\u00e0 c\u00f2n l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<p>T\u00ecm hi\u1ec3u th\u00eam: <a href=\"https:\/\/www.saokim.com.vn\/en\/cam-nang\/quy-trinh-thu-tuc-dang-ky-nhan-hieu\/\"><strong>Quy tr\u00ecnh Th\u1ee7 t\u1ee5c \u0111\u0103ng k\u00fd nh\u00e3n hi\u1ec7u Vi\u1ec7t Nam, Qu\u1ed1c t\u1ebf<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. M\u1ed9t s\u1ed1 l\u01b0u \u00fd khi b\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p>Trong qu\u00e1 tr\u00ecnh b\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u, vi\u1ec7c l\u01b0u \u00fd v\u00e0 tr\u00e1nh ph\u1ea1m ph\u1ea3i m\u1ed9t s\u1ed1 sai l\u1ea7m c\u01a1 b\u1ea3n c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p gi\u1ea3m thi\u1ec3u r\u1ee7i ro ph\u00e1p l\u00fd, t\u1ed1i \u01b0u h\u00f3a quy\u1ec1n l\u1ee3i v\u00e0 t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a vi\u1ec7c b\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u. <\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u01b0u \u00fd quan tr\u1ecdng c\u1ea7n tr\u00e1nh khi ti\u1ebfn h\u00e0nh b\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6.1 Kh\u00f4ng th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u k\u0129 l\u01b0\u1ee1ng<\/h3>\n\n\n\n<p>B\u1ecf qua qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u01a1 s\u1edf d\u1eef li\u1ec7u s\u1edf h\u1eefu tr\u00ed tu\u1ec7 tr\u01b0\u1edbc khi \u0111\u0103ng k\u00fd khi\u1ebfn gia t\u0103ng r\u1ee7i ro trong vi\u1ec7c \u0111\u0103ng k\u00fd th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00f3 th\u1ec3 b\u1ecb t\u1eeb ch\u1ed1i do tr\u00f9ng l\u1eb7p ho\u1eb7c t\u01b0\u01a1ng t\u1ef1 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 \u0111\u0103ng k\u00fd tr\u01b0\u1edbc \u0111\u00f3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6.2 \u0110\u00e1nh gi\u00e1 th\u1ea5p t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c b\u1ea3o h\u1ed9 qu\u1ed1c t\u1ebf<\/h3>\n\n\n\n<p>T\u1eadp trung b\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u ch\u1ec9 trong ph\u1ea1m vi qu\u1ed1c gia m\u00e0 kh\u00f4ng c\u00e2n nh\u1eafc \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf n\u1ebfu c\u00f3 k\u1ebf ho\u1ea1ch m\u1edf r\u1ed9ng khi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng \u0111\u01b0\u1ee3c b\u1ea3o v\u1ec7 \u1edf c\u00e1c th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng kh\u00e1c, t\u1ea1o c\u01a1 h\u1ed9i cho \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh s\u1eed d\u1ee5ng ho\u1eb7c \u0111\u0103ng k\u00fd th\u01b0\u01a1ng hi\u1ec7u t\u01b0\u01a1ng t\u1ef1.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6.3 B\u1ecf l\u1ee1 th\u1eddi h\u1ea1n quan tr\u1ecdng khi \u0111\u0103ng k\u00fd b\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>Kh\u00f4ng theo d\u00f5i ho\u1eb7c qu\u1ea3n l\u00fd c\u00e1c th\u1eddi h\u1ea1n quan tr\u1ecdng trong qu\u00e1 tr\u00ecnh \u0111\u0103ng k\u00fd v\u00e0 duy tr\u00ec b\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn m\u1ea5t quy\u1ec1n b\u1ea3o h\u1ed9 do kh\u00f4ng ph\u1ea3n h\u1ed3i k\u1ecbp th\u1eddi c\u00e1c y\u00eau c\u1ea7u t\u1eeb c\u01a1 quan s\u1edf h\u1eefu tr\u00ed tu\u1ec7.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6.4 Kh\u00f4ng \u0111\u1ea7u t\u01b0 cho vi\u1ec7c th\u1ef1c thi b\u1ea3o h\u1ed9<\/h3>\n\n\n\n<p>Ti\u1ebft ki\u1ec7m chi ph\u00ed b\u1eb1ng c\u00e1ch kh\u00f4ng th\u1ef1c hi\u1ec7n gi\u00e1m s\u00e1t th\u1ecb tr\u01b0\u1eddng ho\u1eb7c kh\u00f4ng s\u1eb5n s\u00e0ng th\u1ef1c thi quy\u1ec1n l\u1ee3i khi ph\u00e1t hi\u1ec7n vi ph\u1ea1m khi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u y\u1ebfu th\u1ebf tr\u01b0\u1edbc h\u00e0nh vi vi ph\u1ea1m, m\u1ea5t d\u1ea7n uy t\u00edn \u0111\u1ed1i v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 gi\u1ea3m gi\u00e1 tr\u1ecb tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6.5 Ti\u1ebfn h\u00e0nh th\u1ee7 t\u1ee5c ph\u1ea1m l\u00ed m\u00e0 kh\u00f4ng c\u00f3 s\u1ef1 t\u01b0 v\u1ea5n chuy\u00ean nghi\u1ec7p<\/h3>\n\n\n\n<p>Ti\u1ebfn h\u00e0nh \u0111\u0103ng k\u00fd v\u00e0 b\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u m\u00e0 kh\u00f4ng t\u00ecm ki\u1ebfm s\u1ef1 h\u1ed7 tr\u1ee3 t\u1eeb lu\u1eadt s\u01b0 ho\u1eb7c chuy\u00ean gia s\u1edf h\u1eefu tr\u00ed tu\u1ec7 l\u00e0m gia t\u0103ng nguy c\u01a1 m\u1eafc l\u1ed7i ph\u00e1p l\u00fd, gi\u1ea3m hi\u1ec7u qu\u1ea3 b\u1ea3o h\u1ed9 v\u00e0 t\u1ed1n k\u00e9m th\u00eam chi ph\u00ed cho vi\u1ec7c kh\u1eafc ph\u1ee5c sau n\u00e0y.<\/p>\n\n\n\n<p>Vi\u1ec7c l\u01b0u \u00fd tr\u00e1nh c\u00e1c sai l\u1ea7m tr\u00ean s\u1ebd gi\u00fap doanh nghi\u1ec7p t\u1ea1o d\u1ef1ng m\u1ed9t n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc cho vi\u1ec7c b\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u, t\u1eeb \u0111\u00f3 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng v\u00e0 hi\u1ec7u qu\u1ea3 tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<p>B\u1ed5 sung th\u00eam ph\u1ea7n thi\u1ebft l\u1eadp c\u00e1c quy tr\u00ecnh, k\u1ecbch b\u1ea3n x\u1eed l\u00fd t\u00ecnh hu\u1ed1ng, \u0111\u00e1nh gi\u00e1 x\u00e2m ph\u1ea1m &#8230;. Manager l\u00e0m qu\u1ea3n l\u00fd th\u00ec ph\u1ea3i x\u1eed l\u00fd c\u00e1c vi\u1ec7c n\u00e0y<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7. M\u1ed9t s\u1ed1 c\u00f4ng vi\u1ec7c m\u00e0 Brand Manager c\u1ea7n x\u1eed l\u00fd trong qu\u00e1 tr\u00ecnh b\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p>\u0110\u1ec3 b\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng, Brand Manager c\u1ea7n th\u1ef1c hi\u1ec7n nhi\u1ec1u c\u00f4ng vi\u1ec7c h\u01a1n l\u00e0 ch\u1ec9 x\u00e2y d\u1ef1ng v\u00e0 qu\u1ea3n l\u00fd h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u. M\u1ed9t ph\u1ea7n quan tr\u1ecdng trong tr\u00e1ch nhi\u1ec7m c\u1ee7a b\u1ea1n l\u00e0 thi\u1ebft l\u1eadp c\u00e1c quy tr\u00ecnh v\u00e0 h\u1ec7 th\u1ed1ng \u0111\u1ec3 b\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u kh\u1ecfi nh\u1eefng vi ph\u1ea1m ti\u1ec1m \u1ea9n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7.1 Thi\u1ebft l\u1eadp quy tr\u00ecnh b\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>Brand Manager v\u1edbi vai tr\u00f2 l\u00e0 ng\u01b0\u1eddi qu\u1ea3n l\u00fd v\u00e0 b\u1ea3o v\u1ec7 t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u, c\u1ea7n ph\u1ea3i thi\u1ebft l\u1eadp quy tr\u00ecnh b\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch chuy\u00ean nghi\u1ec7p v\u00e0 b\u00e0i b\u1ea3n, c\u00f3 th\u1ec3 bao g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>X\u00e1c \u0111\u1ecbnh c\u00e1c t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u:<\/strong> Bao g\u1ed3m logo, kh\u1ea9u hi\u1ec7u, t\u00ean th\u01b0\u01a1ng hi\u1ec7u, thi\u1ebft k\u1ebf bao b\u00ec,&#8230;<\/li>\n\n\n\n<li><strong>\u0110\u0103ng k\u00fd th\u01b0\u01a1ng hi\u1ec7u:<\/strong> \u0110\u1ea3m b\u1ea3o \u0111\u0103ng k\u00fd th\u01b0\u01a1ng hi\u1ec7u \u1edf nh\u1eefng qu\u1ed1c gia v\u00e0 khu v\u1ef1c c\u00f3 li\u00ean quan.<\/li>\n\n\n\n<li><strong>Theo d\u00f5i v\u00e0 gi\u00e1m s\u00e1t th\u01b0\u01a1ng hi\u1ec7u:<\/strong> S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 tr\u1ef1c tuy\u1ebfn v\u00e0 d\u1ecbch v\u1ee5 gi\u00e1m s\u00e1t \u0111\u1ec3 theo d\u00f5i vi\u1ec7c s\u1eed d\u1ee5ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng.<\/li>\n\n\n\n<li><strong>X\u1eed l\u00fd vi ph\u1ea1m th\u01b0\u01a1ng hi\u1ec7u:<\/strong> C\u00f3 quy tr\u00ecnh r\u00f5 r\u00e0ng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh, \u0111i\u1ec1u tra v\u00e0 x\u1eed l\u00fd c\u00e1c tr\u01b0\u1eddng h\u1ee3p vi ph\u1ea1m th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">7.2 K\u1ecbch b\u1ea3n x\u1eed l\u00fd t\u00ecnh hu\u1ed1ng<\/h3>\n\n\n\n<p>\u0110\u1ec3 b\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, Brand Manager c\u1ea7n thi\u1ebft l\u1eadp c\u00e1c quy tr\u00ecnh r\u00f5 r\u00e0ng cho t\u1eebng t\u00ecnh hu\u1ed1ng c\u00f3 th\u1ec3 x\u1ea3y ra \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Vi ph\u1ea1m b\u1ea3n quy\u1ec1n:<\/strong> X\u00e1c \u0111\u1ecbnh ph\u01b0\u01a1ng \u00e1n gi\u1ea3i quy\u1ebft khi ai \u0111\u00f3 s\u1eed d\u1ee5ng logo, kh\u1ea9u hi\u1ec7u ho\u1eb7c t\u00e0i s\u1ea3n tr\u00ed tu\u1ec7 kh\u00e1c c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u b\u1ea1n m\u00e0 kh\u00f4ng \u0111\u01b0\u1ee3c ph\u00e9p.<\/li>\n\n\n\n<li><strong>H\u00e0ng gi\u1ea3 v\u00e0 h\u00e0ng nh\u00e1i:<\/strong> X\u00e1c \u0111\u1ecbnh c\u00e1ch th\u1ee9c x\u1eed l\u00fd h\u00e0ng gi\u1ea3 m\u1ea1o th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/li>\n\n\n\n<li><strong>B\u00f4i nh\u1ecd th\u01b0\u01a1ng hi\u1ec7u:<\/strong> Ph\u01b0\u01a1ng \u00e1n ph\u1ea3n h\u1ed3i khi ai \u0111\u00f3 \u0111\u01b0a ra tuy\u00ean b\u1ed1 sai l\u1ec7ch ho\u1eb7c g\u00e2y t\u1ed5n h\u1ea1i \u0111\u1ebfn danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/li>\n<\/ul>\n\n\n\n<p>Ph\u1ea3n \u1ee9ng k\u1ecbp th\u1eddi v\u1edbi t\u1eebng t\u00ecnh hu\u1ed1ng x\u1ea5u th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i \u0111\u1ed1i m\u1eb7t, Brand Manager c\u1ea7n ph\u1ed1i h\u1ee3p v\u1edbi \u0111\u1ed9i ng\u0169 \u0111\u1ec3:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Chu\u1ea9n b\u1ecb s\u1eb5n c\u00e1c ph\u1ea3n \u1ee9ng nhanh v\u00e0 th\u00edch h\u1ee3p \u0111\u1ec3 gi\u1ea3m thi\u1ec3u thi\u1ec7t h\u1ea1i cho th\u01b0\u01a1ng hi\u1ec7u, bao g\u1ed3m c\u1ea3 c\u00e1c bi\u1ec7n ph\u00e1p ph\u00e1p l\u00fd v\u00e0 truy\u1ec1n th\u00f4ng kh\u1ea9n c\u1ea5p.<\/li>\n\n\n\n<li>T\u1eadp hu\u1ea5n v\u00e0 \u0111\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean li\u00ean quan v\u1ec1 c\u00e1ch nh\u1eadn di\u1ec7n v\u00e0 b\u00e1o c\u00e1o c\u00e1c vi ph\u1ea1m th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 c\u00f3 th\u1ec3 x\u1eed l\u00fd nhanh ch\u00f3ng v\u00e0 k\u1ecbp th\u1eddi.<\/li>\n<\/ul>\n\n\n\n<p>T\u00ecm hi\u1ec3u th\u00eam: <a href=\"https:\/\/drive.google.com\/drive\/folders\/1HYBUFzLxfTZC8Rwlg27qTX21Nbq4yRpX\" target=\"_blank\" rel=\"noopener\"><strong>Ebook: K\u1ebf ho\u1ea1ch x\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng<\/strong><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7.3 \u0110\u00e1nh gi\u00e1 x\u00e2m ph\u1ea1m th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>\u0110\u1ec3 gi\u00e1m s\u00e1t hi\u1ec7u qu\u1ea3 vi\u1ec7c x\u00e2m ph\u1ea1m th\u01b0\u01a1ng hi\u1ec7u, Brand Manager c\u1ea7n:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>X\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 nghi\u00eam tr\u1ecdng c\u1ee7a vi ph\u1ea1m:<\/strong> Ph\u1ed1i h\u1ee3p v\u1edbi c\u00e1c chuy\u00ean gia \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh t\u00e1c \u0111\u1ed9ng ti\u1ec1m \u1ea9n c\u1ee7a vi ph\u1ea1m \u0111\u1ed1i v\u1edbi danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n\n\n\n<li><strong>Thu th\u1eadp b\u1eb1ng ch\u1ee9ng:<\/strong> Thu th\u1eadp t\u1ea5t c\u1ea3 b\u1eb1ng ch\u1ee9ng li\u00ean quan \u0111\u1ebfn vi ph\u1ea1m, bao g\u1ed3m \u1ea3nh ch\u1ee5p m\u00e0n h\u00ecnh, email v\u00e0 c\u00e1c t\u00e0i li\u1ec7u kh\u00e1c.<\/li>\n\n\n\n<li><strong>T\u00ecm ki\u1ebfm bi\u1ec7n ph\u00e1p kh\u1eafc ph\u1ee5c:<\/strong> X\u00e1c \u0111\u1ecbnh c\u00e1c bi\u1ec7n ph\u00e1p kh\u1eafc ph\u1ee5c th\u00edch h\u1ee3p, ch\u1eb3ng h\u1ea1n nh\u01b0 y\u00eau c\u1ea7u g\u1ee1 b\u1ecf n\u1ed9i dung vi ph\u1ea1m ho\u1eb7c kh\u1edfi ki\u1ec7n vi ph\u1ea1m.<\/li>\n<\/ul>\n\n\n\n<p>Ngo\u00e0i ra, Brand Manager c\u1ea7n th\u1ef1c hi\u1ec7n c\u00e1c \u0111\u1ee3t ki\u1ec3m tra \u0111\u1ecbnh k\u1ef3 tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 ph\u00e1t hi\u1ec7n s\u1edbm c\u00e1c tr\u01b0\u1eddng h\u1ee3p vi ph\u1ea1m, s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 c\u00e1c h\u00e0nh vi s\u1eed d\u1ee5ng tr\u00e1i ph\u00e9p c\u00e1c y\u1ebfu t\u1ed1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n<p>Vi\u1ec7c thi\u1ebft l\u1eadp v\u00e0 tu\u00e2n th\u1ee7 nghi\u00eam ng\u1eb7t c\u00e1c quy tr\u00ecnh n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap b\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 m\u00e0 c\u00f2n th\u1ec3 hi\u1ec7n s\u1ef1 chuy\u00ean nghi\u1ec7p v\u00e0 quy\u1ebft t\u00e2m c\u1ee7a doanh nghi\u1ec7p trong vi\u1ec7c duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">T\u1ed5ng k\u1ebft<\/h2>\n\n\n\n<p>Tr\u00ean \u0111\u00e2y l\u00e0 c\u00e1c ki\u1ebfn th\u1ee9c t\u1ed5ng quan v\u1ec1 b\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1c b\u01b0\u1edbc, c\u00e1c l\u01b0u \u00fd m\u00e0 Brand Manager c\u1ea7n n\u1eafm r\u00f5 \u0111\u1ec3 b\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng. <\/p>\n\n\n\n<p>B\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u th\u1ec3 hi\u1ec7n gi\u00e1 tr\u1ecb, s\u1ef1 \u0111\u1ed9c \u0111\u00e1o v\u00e0 t\u1ea7m v\u00f3c c\u1ee7a m\u00ecnh tr\u01b0\u1edbc th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng v\u00e0 hi\u1ec7u qu\u1ea3 tr\u00ean th\u1ecb tr\u01b0\u1eddng. <\/p>\n\n\n\n<p>Brand Manager, v\u1edbi vai tr\u00f2 l\u00e0 ng\u01b0\u1eddi ch\u00e8o l\u00e1i th\u01b0\u01a1ng hi\u1ec7u, c\u1ea7n ph\u1ea3i am hi\u1ec3u r\u00f5 r\u00e0ng c\u00e1c quy \u0111\u1ecbnh, chu\u1ea9n b\u1ecb k\u1ef9 l\u01b0\u1ee1ng h\u1ed3 s\u01a1 \u0111\u0103ng k\u00fd v\u00e0 th\u1ef1c thi quy\u1ec1n b\u1ea3o h\u1ed9 m\u1ed9t c\u00e1ch quy\u1ebft li\u1ec7t gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd, g\u00f3p ph\u1ea7n t\u1ea1o ra gi\u00e1 tr\u1ecb l\u00e2u d\u00e0i cho doanh nghi\u1ec7p.<\/p>\n\n\n\n<p class=\"has-text-align-right\">Ngu\u1ed3n:&nbsp;<strong><a href=\"https:\/\/www.saokim.com.vn\/en\/\">Sao Kim Branding<\/a><\/strong><\/p>\n\n\n\n<p class=\"has-text-align-right\">Chuy\u00ean gia x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/p>\n","protected":false},"excerpt":{"rendered":"<p>B\u1ea3o h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 h\u1ea1n ch\u1ebf c\u00e1c h\u00e0nh vi x\u00e2m ph\u1ea1m, sao ch\u00e9p ho\u1eb7c s\u1eed d\u1ee5ng tr\u00e1i ph\u00e9p c\u00e1c y\u1ebfu t\u1ed1 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u b\u1edfi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. <\/p>\n","protected":false},"author":37,"featured_media":52398,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[290,195],"tags":[],"class_list":["post-49735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-manager","category-cam-nang"],"acf":[],"views":122,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/49735","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=49735"}],"version-history":[{"count":10,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/49735\/revisions"}],"predecessor-version":[{"id":52402,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/49735\/revisions\/52402"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/52398"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=49735"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=49735"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=49735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}