{"id":49844,"date":"2025-03-25T14:10:39","date_gmt":"2025-03-25T07:10:39","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=49844"},"modified":"2025-03-25T14:10:40","modified_gmt":"2025-03-25T07:10:40","slug":"8-sai-lam-trong-quan-tri-thuong-hieu","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/brand-manager\/8-sai-lam-trong-quan-tri-thuong-hieu\/","title":{"rendered":"8 sai l\u1ea7m ph\u1ed5 bi\u1ebfn Brand Manager th\u01b0\u1eddng g\u1eb7p trong qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"\n<p>Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 qu\u00e1 tr\u00ecnh chi\u1ebfn l\u01b0\u1ee3c bao g\u1ed3m ph\u00e2n t\u00edch, l\u00ean k\u1ebf ho\u1ea1ch v\u00e0 ki\u1ec3m so\u00e1t hi\u1ec7u qu\u1ea3 th\u01b0\u01a1ng hi\u1ec7u trong kinh doanh. <\/p>\n\n\n\n<p>Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3 gi\u00fap n\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u, duy tr\u00ec b\u1ea3n s\u1eafc v\u00e0 \u0111\u1ea3m b\u1ea3o th\u01b0\u01a1ng hi\u1ec7u ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<p>H\u00e3y c\u00f9ng kh\u00e1m ph\u00e1 s\u00e2u h\u01a1n v\u1ec1 c\u00e1c b\u01b0\u1edbc trong qu\u00e1 tr\u00ecnh qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1ch c\u00e1c Brand Manager c\u00f3 th\u1ec3 tr\u00e1nh ph\u1ea1m ph\u1ea3i nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn trong qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u, t\u1eeb \u0111\u00f3 n\u00e2ng cao gi\u00e1 tr\u1ecb v\u00e0 s\u1ee9c m\u1ea1nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u m\u00ecnh.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"628\" src=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2025\/03\/8-sai-lam-trong-quan-tri-thuong-hieu.jpg\" alt=\"8 sai l\u1ea7m ph\u1ed5 bi\u1ebfn Brand Manager th\u01b0\u1eddng g\u1eb7p trong qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-59473\" srcset=\"https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2025\/03\/8-sai-lam-trong-quan-tri-thuong-hieu.jpg 1200w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2025\/03\/8-sai-lam-trong-quan-tri-thuong-hieu-300x157.jpg 300w, https:\/\/www.saokim.com.vn\/en\/wp-content\/uploads\/2025\/03\/8-sai-lam-trong-quan-tri-thuong-hieu-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">1. Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? <\/h2>\n\n\n\n<p>Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 qu\u00e1 tr\u00ecnh ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c, x\u00e1c l\u1eadp k\u1ebf ho\u1ea1ch v\u00e0 ki\u1ec3m so\u00e1t m\u1ecdi v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c doanh nghi\u1ec7p \u0111\u01b0a ra th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u01b0\u1ee3c khai th\u00e1c, qu\u1ea3n l\u00fd trong ho\u1ea1t \u0111\u1ed9ng kinh doanh.<\/p>\n\n\n\n<p>Qu\u00e1 tr\u00ecnh n\u00e0y g\u1ed3m 4 n\u1ed9i dung ch\u00ednh:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nghi\u00ean c\u1ee9u, thi\u1ebft l\u1eadp \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 l\u1ef1a ch\u1ecdn b\u1ea3n s\u1eafc c\u1ed1t l\u00f5i<\/li>\n\n\n\n<li>Thi\u1ebft k\u1ebf th\u01b0\u01a1ng hi\u1ec7u, th\u1ef1c hi\u1ec7n c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh marketing th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li>\u0110o l\u01b0\u1eddng k\u1ebft qu\u1ea3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 theo d\u00f5i s\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li>Qu\u1ea3n l\u00fd danh m\u1ee5c th\u01b0\u01a1ng hi\u1ec7u, khai th\u00e1c v\u00e0 ph\u00e1t tri\u1ec3n t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">2. C\u00e1c b\u01b0\u1edbc trong qu\u00e1 tr\u00ecnh qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u <\/h2>\n\n\n\n<p>Qu\u00e1 tr\u00ecnh qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t h\u00e0nh tr\u00ecnh d\u00e0i \u0111\u00f2i h\u1ecfi s\u1ef1 ch\u00fa tr\u1ecdng, ki\u00ean nh\u1eabn v\u00e0 s\u1ef1 cam k\u1ebft t\u1eeb ph\u00eda c\u00e1c Brand Manager. <\/p>\n\n\n\n<p>B\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c b\u01b0\u1edbc trong qu\u00e1 tr\u00ecnh qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u d\u01b0\u1edbi \u0111\u00e2y, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 kh\u00f4ng ch\u1ec9 t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd m\u00e0 c\u00f2n t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t, g\u1eafn k\u1ebft l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.1 Duy tr\u00ec, b\u1ea3o v\u1ec7 v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>Sau khi \u0111\u00e3 th\u00e0nh l\u1eadp, vi\u1ec7c duy tr\u00ec v\u00e0 b\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft. Duy tr\u00ec th\u01b0\u01a1ng hi\u1ec7u ngh\u0129a l\u00e0 gi\u1eef v\u1eefng nh\u1eefng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i v\u00e0 b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u trong su\u1ed1t qu\u00e1 tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng. <\/p>\n\n\n\n<p>B\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u li\u00ean quan \u0111\u1ebfn vi\u1ec7c b\u1ea3o v\u1ec7 quy\u1ec1n s\u1edf h\u1eefu tr\u00ed tu\u1ec7 v\u00e0 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u tr\u01b0\u1edbc c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 nh\u1eefng r\u1ee7i ro t\u1eeb b\u00ean ngo\u00e0i. <\/p>\n\n\n\n<p>Ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f2i h\u1ecfi vi\u1ec7c kh\u00f4ng ng\u1eebng ngh\u1ec9 c\u1ea3i ti\u1ebfn v\u00e0 \u0111\u1ed5i m\u1edbi, m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap t\u1eadn d\u1ee5ng l\u1ee3i th\u1ebf c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n t\u1ea1o ra ngu\u1ed3n doanh thu m\u1edbi v\u00e0 t\u0103ng c\u01b0\u1eddng s\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<p>Brand Manager c\u0169ng c\u1ea7n l\u01b0u \u00fd v\u1ec1 vi\u1ec7c qu\u1ea3n tr\u1ecb danh m\u1ee5c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a gi\u00e1 tr\u1ecb cho c\u1ea3 kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p. Vi\u1ec7c qu\u1ea3n tr\u1ecb hi\u1ec7u qu\u1ea3 gi\u00fap t\u1ed1i \u01b0u h\u00f3a l\u1ee3i \u00edch t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m hi\u1ec7n t\u1ea1i v\u00e0 t\u1ea1o d\u01b0 \u0111\u1ecba cho s\u1ef1 ph\u00e1t tri\u1ec3n trong t\u01b0\u01a1ng lai.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.2 Theo d\u00f5i, \u0111o l\u01b0\u1eddng th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>\u0110\u1ec3 \u0111\u00e1nh gi\u00e1 s\u1ee9c kho\u1ebb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh c\u00e1c ch\u1ec9 ti\u00eau \u0111o l\u01b0\u1eddng c\u1ee5 th\u1ec3 bao g\u1ed3m vi\u1ec7c \u0111o l\u01b0\u1eddng gi\u00e1 tr\u1ecb t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 kh\u00e1c nh\u01b0:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li>M\u1ee9c \u0111\u1ed9 \u01b0u ti\u00ean th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li>Li\u00ean t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li>T\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u<\/li>\n\n\n\n<li>M\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng v\u00e0 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng<\/li>\n\n\n\n<li>&#8230;<\/li>\n<\/ul>\n\n\n\n<p>Vi\u1ec7c n\u00e0y gi\u00fap nh\u1eadn di\u1ec7n s\u1edbm c\u00e1c v\u1ea5n \u0111\u1ec1 v\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 k\u1ecbp th\u1eddi \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.3 T\u00edch h\u1ee3p c\u00e1c ho\u1ea1t \u0111\u1ed9ng Marketing tri\u1ec3n khai x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>M\u1ed9t b\u01b0\u1edbc quan tr\u1ecdng kh\u00e1c trong qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 t\u00edch h\u1ee3p m\u1ecdi ho\u1ea1t \u0111\u1ed9ng Marketing \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch b\u00e0i b\u1ea3n v\u00e0 \u0111\u1ed3ng b\u1ed9. <\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y bao g\u1ed3m Qu\u1ea3ng c\u00e1o, Marketing tr\u1ef1c ti\u1ebfp, Quan h\u1ec7 c\u00f4ng ch\u00fang, X\u00fac ti\u1ebfn b\u00e1n v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng kh\u00e1c nh\u1eb1m t\u0103ng c\u01b0\u1eddng s\u1ef1 nh\u1eadn bi\u1ebft v\u00e0 \u01b0u th\u1ebf c\u1ea1nh tranh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.4 Thi\u1ebft l\u1eadp h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n ki\u1ebfn t\u1ea1o h\u00ecnh \u1ea3nh<\/h3>\n\n\n\n<p>H\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 h\u1eefu h\u00ecnh nh\u01b0 logo, bao b\u00ec v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 v\u00f4 h\u00ecnh nh\u01b0 gi\u1ecdng \u0111i\u1ec7u truy\u1ec1n th\u00f4ng, v\u0103n h\u00f3a doanh nghi\u1ec7p. Vi\u1ec7c thi\u1ebft l\u1eadp h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n ch\u1eb7t ch\u1ebd v\u00e0 nh\u1ea5t qu\u00e1n gi\u00fap th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c nh\u1eadn bi\u1ebft v\u00e0 nh\u1edb \u0111\u1ebfn b\u1edfi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.5 L\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m vi\u1ec7c x\u00e1c \u0111\u1ecbnh l\u1ee3i \u00edch c\u1ea3m t\u00ednh, l\u00fd t\u00ednh v\u00e0 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u so v\u1edbi \u0111\u1ed1i th\u1ee7. X\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng c\u00e1 t\u00ednh v\u00e0 b\u1ea3n s\u1eafc c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u gi\u00fap th\u01b0\u01a1ng hi\u1ec7u g\u1eafn k\u1ebft m\u1ea1nh m\u1ebd v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ra s\u1ef1 \u0111\u1ed9c \u0111\u00e1o tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2.6 Nghi\u00ean c\u1ee9u c\u01a1 s\u1edf x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>Cu\u1ed1i c\u00f9ng, vi\u1ec7c nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch k\u1ef9 l\u01b0\u1ee1ng t\u1ea7m nh\u00ecn, m\u1ee5c ti\u00eau, kh\u1ea3 n\u0103ng v\u00e0 ngu\u1ed3n l\u1ef1c c\u1ee7a doanh nghi\u1ec7p c\u0169ng nh\u01b0 kh\u00e1ch h\u00e0ng, xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng v\u00e0 b\u1ed1i c\u1ea3nh c\u1ea1nh tranh l\u00e0 c\u01a1 s\u1edf v\u1eefng ch\u1eafc \u0111\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3. <\/p>\n\n\n\n<p>\u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi Brand Manager ph\u1ea3i c\u00f3 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u1ea3 n\u0103ng ph\u00e2n t\u00edch, t\u1ed5ng h\u1ee3p th\u00f4ng tin m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. 8 sai l\u1ea7m ph\u1ed5 bi\u1ebfn c\u00e1c Brand Manager th\u01b0\u1eddng g\u1eb7p trong qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/h2>\n\n\n\n<p>Tr\u00e1nh nh\u1eefng sai l\u1ea7m d\u01b0\u1edbi \u0111\u00e2y s\u1ebd gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch b\u1ec1n v\u1eefng, t\u1eeb \u0111\u00f3 t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh cho th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 chi ti\u1ebft v\u1ec1 8 sai l\u1ea7m ph\u1ed5 bi\u1ebfn m\u00e0 c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n l\u01b0u \u00fd:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.1 Thi\u1ebfu t\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c<\/h3>\n\n\n\n<p>Thi\u1ebfu m\u1ed9t t\u1ea7m nh\u00ecn chi\u1ebfn l\u01b0\u1ee3c r\u00f5 r\u00e0ng c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn vi\u1ec7c kh\u00f4ng x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ecbnh v\u1ecb ch\u00ednh x\u00e1c c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. N\u1ebfu chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, th\u01b0\u01a1ng hi\u1ec7u s\u1ebd kh\u00f3 c\u00f3 th\u1ec3 n\u1ed5i b\u1eadt v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.2 Hi\u1ec3u sai v\u1ec1 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/h3>\n\n\n\n<p>Kh\u00f4ng nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng nhu c\u1ea7u, mong mu\u1ed1n v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau l\u00e0 m\u1ed9t sai l\u1ea7m l\u1edbn. Th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau s\u1ebd khi\u1ebfn c\u00e1c n\u1ed7 l\u1ef1c marketing tr\u1edf n\u00ean v\u00f4 \u00edch.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.3 Thi\u1ebfu nh\u1ea5t qu\u00e1n trong x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>Vi\u1ec7c thi\u1ebfu nh\u1ea5t qu\u00e1n trong h\u00ecnh \u1ea3nh v\u00e0 th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng c\u00f3 th\u1ec3 g\u00e2y ra s\u1ef1 nh\u1ea7m l\u1eabn cho kh\u00e1ch h\u00e0ng. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd c\u1ea7n c\u00f3 s\u1ef1 k\u1ebft n\u1ed1i v\u00e0 li\u00ean t\u1ee5c trong m\u1ecdi th\u00f4ng \u0111i\u1ec7p.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.4 L\u01a1 l\u00e0 vi\u1ec7c theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u <\/h3>\n\n\n\n<p>Theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng th\u01b0\u1eddng xuy\u00ean gi\u00fap nh\u00e0 qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u nh\u1eadn bi\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec \u0111ang ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3, \u0111i\u1ec1u g\u00ec c\u1ea7n \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n v\u00e0 ph\u00e1t tri\u1ec3n h\u01a1n n\u1eefa. <\/p>\n\n\n\n<p>\u0110o l\u01b0\u1eddng gi\u00fap ph\u00e1t hi\u1ec7n nh\u1eefng xu h\u01b0\u1edbng v\u00e0 m\u1eabu h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 nh\u1eadn di\u1ec7n c\u01a1 h\u1ed9i v\u00e0 th\u00e1ch th\u1ee9c m\u1edbi.<\/p>\n\n\n\n<p>N\u00f3 c\u0169ng cung c\u1ea5p d\u1eef li\u1ec7u c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c, t\u1ed1i \u01b0u h\u00f3a ngu\u1ed3n l\u1ef1c v\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3 t\u1ed5ng th\u1ec3. M\u1ed9t h\u1ec7 th\u1ed1ng \u0111o l\u01b0\u1eddng ch\u1eb7t ch\u1ebd v\u00e0 \u0111\u00e1ng tin c\u1eady s\u1ebd l\u00e0 n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc cho s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong d\u00e0i h\u1ea1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.5 Qu\u1ea3n l\u00fd t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng hi\u1ec7u qu\u1ea3<\/h3>\n\n\n\n<p>Kh\u00f4ng c\u00f3 quy tr\u00ecnh qu\u1ea3n l\u00fd t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch b\u00e0i b\u1ea3n c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn vi\u1ec7c s\u1eed d\u1ee5ng t\u00e0i s\u1ea3n th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng \u0111\u00fang c\u00e1ch. Vi\u1ec7c n\u00e0y kh\u00f4ng nh\u1eefng l\u00e0m gi\u1ea3m gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n g\u00e2y l\u00e3ng ph\u00ed t\u00e0i nguy\u00ean.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.6 B\u1ecf qua t\u1ea7m quan tr\u1ecdng c\u1ee7a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n<p>Trong m\u00f4i tr\u01b0\u1eddng kinh doanh hi\u1ec7n \u0111\u1ea1i, tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng (CX) \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t trong vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u. <\/p>\n\n\n\n<p>Vi\u1ec7c kh\u00f4ng t\u1eadp trung v\u00e0o t\u1ea1o d\u1ef1ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1t v\u00e0 kh\u00f4ng c\u00f3 chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 l\u00e0 sai l\u1ea7m c\u00f3 th\u1ec3 khi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u m\u1ea5t \u0111i s\u1ef1 tin t\u01b0\u1edfng v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng bao g\u1ed3m m\u1ecdi t\u01b0\u01a1ng t\u00e1c m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, t\u1eeb giao di\u1ec7n website, quy tr\u00ecnh thanh to\u00e1n, ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, \u0111\u1ebfn h\u1ed7 tr\u1ee3 sau mua. M\u1ed9t tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1t \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c t\u1ea5t c\u1ea3 nh\u1eefng t\u01b0\u01a1ng t\u00e1c n\u00e0y \u0111\u1ec1u mang l\u1ea1i s\u1ef1 h\u00e0i l\u00f2ng cho kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.7 Kh\u00f4ng th\u00edch \u1ee9ng v\u1edbi xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng<\/h3>\n\n\n\n<p>Th\u1ecb tr\u01b0\u1eddng lu\u00f4n thay \u0111\u1ed5i v\u1edbi s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a c\u00e1c xu h\u01b0\u1edbng m\u1edbi v\u00e0 s\u1ef1 thay \u0111\u1ed5i trong nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng th\u1ec3 t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng n\u1ebfu kh\u00f4ng th\u00edch \u1ee9ng v\u1edbi nh\u1eefng thay \u0111\u1ed5i n\u00e0y. <\/p>\n\n\n\n<p>Vi\u1ec7c kh\u00f4ng c\u1eadp nh\u1eadt v\u00e0 th\u00edch \u1ee9ng v\u1edbi xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng s\u1ebd khi\u1ebfn chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u tr\u1edf n\u00ean l\u1ed7i th\u1eddi v\u00e0 kh\u00f4ng c\u00f2n ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3.8 D\u1ef1a d\u1eabm v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o<\/h3>\n\n\n\n<p>D\u1ef1a qu\u00e1 nhi\u1ec1u v\u00e0o qu\u1ea3ng c\u00e1o v\u00e0 b\u1ecf qua c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nh\u01b0 ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn s\u1ef1 m\u1ea5t m\u00e1t ni\u1ec1m tin t\u1eeb kh\u00e1ch h\u00e0ng. C\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ea7n \u0111\u01b0\u1ee3c c\u00e2n nh\u1eafc k\u1ef9 l\u01b0\u1ee1ng v\u00e0 ph\u1ea3i \u0111i \u0111\u00f4i v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng?<\/h2>\n\n\n\n<p>Qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng l\u00e0 m\u1ee5c ti\u00eau h\u00e0ng \u0111\u1ea7u c\u1ee7a m\u1ed7i doanh nghi\u1ec7p trong b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t hi\u1ec7n nay. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng l\u01b0u \u00fd m\u00e0 Brand Manager c\u1ea7n n\u1eafm r\u00f5 \u0111\u1ec3 qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7u qu\u1ea3:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.1 X\u00e1c \u0111\u1ecbnh b\u1ea3n s\u1eafc v\u00e0 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>Vi\u1ec7c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng b\u1ea3n s\u1eafc v\u00e0 \u0111\u1ecbnh v\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c nh\u1eadn di\u1ec7n tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u00e0 c\u00f2n t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt so v\u1edbi \u0111\u1ed1i th\u1ee7.<\/p>\n\n\n\n<p>X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau, gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 nh\u1eefng b\u01b0\u1edbc quan tr\u1ecdng \u0111\u1ea7u ti\u00ean trong qu\u00e1 tr\u00ecnh qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.2 T\u1ed1i \u01b0u ho\u00e1 h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u<\/h3>\n\n\n\n<p>H\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m logo, bao b\u00ec s\u1ea3n ph\u1ea9m, h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u&#8230; C\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng t\u1ea5t c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y \u0111\u1ec1u th\u1ec3 hi\u1ec7n m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n v\u00e0 chuy\u00ean nghi\u1ec7p b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 x\u00e1c \u0111\u1ecbnh. <\/p>\n\n\n\n<p>Vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 gi\u00fap t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n t\u1ea1o n\u00ean s\u1ef1 tin t\u01b0\u1edfng v\u00e0 \u0111\u1ed9 tin c\u1eady t\u1eeb kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.3 Ph\u00e1t tri\u1ec3n n\u1ed9i dung v\u00e0 chi\u1ebfn l\u01b0\u1ee3c Marketing \u0111a k\u00eanh<\/h3>\n\n\n\n<p>T\u1ea1o ra n\u1ed9i dung h\u1ea5p d\u1eabn, gi\u00e1 tr\u1ecb v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau gi\u00fap th\u01b0\u01a1ng hi\u1ec7u thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. <\/p>\n\n\n\n<p>C\u00e1c k\u00eanh nh\u01b0 truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, email marketing v\u00e0 qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn c\u1ea7n \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u00e0 s\u1eed d\u1ee5ng m\u1ed9t c\u00e1ch c\u00f3 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.4 T\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng<\/h3>\n\n\n\n<p>S\u1ef1 ph\u1ea3n h\u1ed3i v\u00e0 t\u01b0\u01a1ng t\u00e1c t\u1eeb kh\u00e1ch h\u00e0ng l\u00e0 ngu\u1ed3n th\u00f4ng tin qu\u00fd gi\u00e1 v\u00e0 h\u1eefu \u00edch trong qu\u00e1 tr\u00ecnh qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u. <\/p>\n\n\n\n<p>L\u1eafng nghe nh\u1eefng \u00fd ki\u1ebfn \u0111\u00f3ng g\u00f3p, ph\u00e0n n\u00e0n v\u00e0 khen ng\u1ee3i t\u1eeb kh\u00e1ch h\u00e0ng gi\u00fap th\u01b0\u01a1ng hi\u1ec7u nhanh ch\u00f3ng \u0111i\u1ec1u ch\u1ec9nh v\u00e0 c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 kh\u00f4ng ch\u1ec9 gi\u00fap n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 m\u00e0 c\u00f2n t\u0103ng c\u01b0\u1eddng s\u1ef1 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4.5 Theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3<\/h3>\n\n\n\n<p>V\u1eadn d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u hi\u1ec7u qu\u1ea3 s\u1ebd \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch Marketing, s\u1ee9c h\u1ea5p d\u1eabn c\u1ee7a n\u1ed9i dung v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. T\u1eeb \u0111\u00f3, Brand Manager c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c m\u1ed9t c\u00e1ch k\u1ecbp th\u1eddi v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">T\u1ed5ng k\u1ebft<\/h2>\n\n\n\n<p>Tr\u00ean \u0111\u00e2y l\u00e0 t\u1ed5ng h\u1ee3p nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn trong qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u m\u00e0 m\u1ed9t Brand Manager c\u1ea7n l\u01b0u \u00fd. Nh\u1eefng sai l\u1ea7m trong qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m gi\u00e1 tr\u1ecb v\u00e0 s\u1ee9c m\u1ea1nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, nh\u01b0ng khi \u0111\u01b0\u1ee3c nh\u1eadn di\u1ec7n v\u00e0 s\u1eeda ch\u1eefa k\u1ecbp th\u1eddi, ch\u00fang c\u0169ng l\u00e0 b\u00e0i h\u1ecdc qu\u00fd gi\u00e1 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd h\u01a1n. <\/p>\n\n\n\n<p>B\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng nh\u1eefng ki\u1ebfn th\u1ee9c v\u00e0 b\u00ed k\u00edp \u0111\u01b0\u1ee3c chia s\u1ebb trong b\u00e0i vi\u1ebft n\u00e0y, hi v\u1ecdng r\u1eb1ng c\u00e1c Brand Manager c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng, t\u1ea1o d\u1ef1ng v\u1ecb th\u1ebf v\u1eefng ch\u1eafc tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y c\u1ea1nh tranh.<\/p>\n\n\n\n<p><strong><em>SAOKIM BRANDING \u2013 Gi\u1ea3i ph\u00e1p x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u to\u00e0n di\u1ec7n \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng nh\u1ea5t<\/em><\/strong><\/p>\n\n\n\n<p>Tel: 0964.699.499<\/p>\n\n\n\n<p>Website:&nbsp;<a href=\"https:\/\/www.saokim.com.vn\/en\/\">www.saokim.com.vn<\/a><\/p>\n\n\n\n<p>Email: info@saokim.com.vn<\/p>\n\n\n\n<p>Facebook:&nbsp;<a href=\"https:\/\/www.facebook.com\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\">Sao Kim Branding<\/a><\/p>\n\n\n\n<p>Case study Behance:&nbsp;<a href=\"https:\/\/www.behance.net\/saokimbranding\" target=\"_blank\" rel=\"noreferrer noopener\">Sao Kim Branding<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kh\u00e1m ph\u00e1 s\u00e2u h\u01a1n v\u1ec1 c\u00e1c b\u01b0\u1edbc trong qu\u00e1 tr\u00ecnh qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1ch c\u00e1c Brand Manager c\u00f3 th\u1ec3 tr\u00e1nh ph\u1ea1m ph\u1ea3i nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn.<\/p>\n","protected":false},"author":37,"featured_media":59473,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[290],"tags":[],"class_list":["post-49844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-manager"],"acf":[],"views":67,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/49844","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=49844"}],"version-history":[{"count":5,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/49844\/revisions"}],"predecessor-version":[{"id":59474,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/49844\/revisions\/59474"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/59473"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=49844"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=49844"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=49844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}