{"id":5072,"date":"2020-10-26T09:06:00","date_gmt":"2020-10-26T09:06:00","guid":{"rendered":"https:\/\/www.saokim.com.vn\/en\/?p=5072"},"modified":"2021-12-13T10:04:29","modified_gmt":"2021-12-13T10:04:29","slug":"doanh-nghiep-co-can-tu-van-thuong-hieu","status":"publish","type":"post","link":"https:\/\/www.saokim.com.vn\/en\/cam-nang\/doanh-nghiep-co-can-tu-van-thuong-hieu\/","title":{"rendered":"Doanh nghi\u1ec7p b\u1ea1n c\u00f3 c\u1ea7n t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u?"},"content":{"rendered":"

Th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 th\u00e0nh danh tr\u00ean th\u1ecb tr\u01b0\u1eddng ngo\u00e0i vi\u1ec7c c\u00f3 m\u1ed9t b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ee7 t\u1ed1t, n\u00f3 c\u00f2n c\u1ea7n m\u1ed9t t\u1ec7p kh\u00e1ch h\u00e0ng lu\u00f4n theo s\u00e1t v\u00e0 \u1ee7ng h\u1ed9 t\u1eebng b\u01b0\u1edbc \u0111i c\u1ee7a doanh nghi\u1ec7p. V\u1edbi c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t Nam hi\u1ec7n nay, c\u00f3 th\u1ec3 n\u00f3i marketing th\u01b0\u01a1ng hi\u1ec7u \u0111ang l\u00e0 s\u1ef1 s\u1ed1ng c\u00f2n cho doanh nghi\u1ec7p. C\u00f9ng t\u00ecm hi\u1ec3u d\u1ecbch v\u1ee5<\/span><\/i> t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u <\/i><\/b>\u0111\u1ec3 t\u00ecm ra n\u01b0\u1edbc \u0111i d\u1eaft l\u1ed1i doanh nghi\u1ec7p \u0111\u1ebfn v\u1edbi th\u00e0nh c\u00f4ng.<\/span><\/i><\/span><\/p>\n

\"D\u1ecbch\u00a0<\/span><\/span>T\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf \u01b0u ti\u00ean s\u1eed d\u1ee5ng hi\u1ec7n nay<\/span><\/i><\/span><\/p>\n

Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec, t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p ngh\u0129a l\u00e0 g\u00ec?<\/b><\/span><\/h2>\n

Tr\u01b0\u1edbc khi t\u00ecm hi\u1ec3u <\/span>t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u<\/b>, ch\u00fang ta c\u00f9ng nh\u00ecn l\u1ea1i \u0111\u1ecbnh ngh\u0129a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec? Th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ee9ng tr\u00ean nh\u1eefng g\u00f3c \u0111\u1ed9 kh\u00e1c nhau c\u00f3 nh\u1eefng c\u00e1ch hi\u1ec3u kh\u00e1c nhau.\u00a0<\/span><\/span><\/p>\n

\u0110\u1ee9ng tr\u00ean g\u00f3c \u0111\u1ed9 ph\u00e1p l\u00fd, th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t t\u00e0i s\u1ea3n c\u1ee7a doanh nghi\u1ec7p, l\u00e0 b\u1ed9 nh\u1eadn di\u1ec7n \u0111\u1ec3 ph\u00e2n bi\u1ec7t doanh nghi\u1ec7p n\u00e0y v\u1edbi doanh nghi\u1ec7p kh\u00e1c. M\u1ed7i doanh nghi\u1ec7p c\u1ea7n c\u00f3 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u v\u00e0 b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ee7 kh\u00e1c bi\u1ec7t \u0111\u1ec3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 c\u00e1c c\u01a1 quan ph\u00e1p l\u00fd c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng ph\u00e2n bi\u1ec7t c\u00e1c doanh nghi\u1ec7p, c\u00e1c s\u1ea3n ph\u1ea9m v\u1edbi nhau.<\/span><\/p>\n

\u0110\u1ee9ng tr\u00ean g\u00f3c \u0111\u1ed9 doanh nghi\u1ec7p, th\u01b0\u01a1ng hi\u1ec7u l\u00e0 t\u00e0i s\u1ea3n \u0111\u01b0\u1ee3c bi\u1ec3u th\u1ecb tr\u00ean b\u1ea3ng c\u00e2n \u0111\u1ed1i k\u1ebf to\u00e1n. N\u00f3 l\u00e0 c\u00f4ng c\u1ee5 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 thu h\u00fat v\u1ed1n \u0111\u1ea7u t\u01b0 t\u1eeb c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 tr\u00ean th\u1ecb tr\u01b0\u1eddng, mang l\u1ea1i l\u1ee3i nhu\u1eadn, l\u1ee3i t\u1ee9c v\u00e0 ngu\u1ed3n v\u1ed1n cho doanh nghi\u1ec7p.<\/span><\/p>\n

\u0110\u1ed1i v\u1edbi marketing v\u00e0 c\u00e1c nh\u00e0 qu\u1ea3n tr\u1ecb marketing, th\u01b0\u01a1ng hi\u1ec7u l\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng gi\u00e1 tr\u1ecb m\u00e0 kh\u00e1ch h\u00e0ng c\u1ea3m nh\u1eadn v\u1ec1 doanh nghi\u1ec7p. Doanh nghi\u1ec7p mu\u1ed1n \u0111\u01b0a nh\u1eefng s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng c\u1ea7n \u0111\u00e1nh kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf c\u1ee7a doanh nghi\u1ec7p, n\u1ed7 l\u1ef1c t\u1ea1o ra nh\u1eefng kh\u00e1c bi\u1ec7t h\u00f3a \u0111\u1ec3 c\u00f3 m\u1ed9t v\u1ecb tr\u00ed \u0111\u1ee9ng v\u1eefng ch\u1eafc tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n

\"D\u1ecbch\u00a0<\/span>T\u01b0 v\u1ea5n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 b\u00e0i to\u00e1n \u0111\u1eb7t ra v\u1edbi c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf \u1edf n\u01b0\u1edbc ta<\/span><\/i><\/span><\/p>\n

T\u1eeb \u0111\u1ecbnh ngh\u0129a v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, ch\u00fang ta c\u00f3 th\u1ec3 hi\u1ec3u t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n cho c\u00e1c doanh nghi\u1ec7p t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng li\u00ean quan \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u. T\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u gi\u00fap doanh nghi\u1ec7p c\u00f3 m\u1ed9t c\u00e1i nh\u00ecn \u0111a chi\u1ec1u h\u01a1n v\u1ec1 th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u0169ng nh\u01b0 \u0111\u01b0a ra cho doanh nghi\u1ec7p chi\u1ebfn l\u01b0\u1ee3c t\u1ea1o d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u nh\u1eb1m c\u1ea3i thi\u1ec7n v\u1ecb th\u1ebf c\u1ea1nh tranh, \u0111\u01b0a doanh nghi\u1ec7p \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 c\u00f3 m\u1ed9t ch\u1ed7 \u0111\u1ee9ng v\u1eefng ch\u1eafc trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

V\u00ec sao doanh nghi\u1ec7p c\u1ea7n d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u?<\/b><\/span><\/h2>\n

B\u1ea5t k\u00ec m\u1ed9t doanh nghi\u1ec7p n\u00e0o khi l\u00e0m th\u01b0\u01a1ng c\u0169ng \u0111\u1ec1u g\u1eb7p ph\u1ea3i nh\u1eefng kh\u00f3 kh\u0103n. H\u00e0ng tr\u0103m c\u00e2u h\u1ecfi c\u1ea7n l\u1eddi gi\u1ea3i: xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec, t\u1ea1i sao kh\u00e1ch h\u00e0ng l\u1ea1i kh\u00f4ng m\u1ea5y m\u1eb7n m\u00e0 v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p m\u00ecnh trong khi m\u00ecnh th\u00ec ch\u1eb3ng thua \u0111\u1ed1i th\u1ee7 n\u00e0o, t\u1ea1i sao kh\u00e1ch h\u00e0ng l\u1ea1i quay l\u01b0ng v\u1edbi doanh nghi\u1ec7p\u2026\u00a0<\/span><\/p>\n

\u0110\u00f3 l\u00e0 nh\u1eefng b\u00e0i to\u00e1n c\u1ea7n \u0111\u1eb7t ra \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1ea1o d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t. D\u01b0\u1edbi \u0111\u00e2y ch\u00fang t\u00f4i xin li\u1ec7t k\u00ea m\u1ed9t s\u1ed1 kh\u00f3 kh\u0103n m\u00e0 \u00edt nhi\u1ec1u c\u00e1c doanh nghi\u1ec7p \u0111\u1ec1u g\u1eb7p ph\u1ea3i khi l\u00e0m th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

H\u1ea7u h\u1ebft c\u00e1c s\u1ea3n ph\u1ea9m hi\u1ec7n nay \u0111\u1ec1u \u1edf xu h\u01b0\u1edbng b\u00e3o h\u00f2a v\u00e0 doanh nghi\u1ec7p kh\u00f3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c<\/span><\/strong><\/p>\n

Th\u1ecb tr\u01b0\u1eddng b\u00e3o h\u00f2a lu\u00f4n l\u00e0 th\u00e1ch th\u1ee9c l\u1edbn \u0111\u1ed1i v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p d\u00f9 l\u1edbn d\u00f9 nh\u1ecf. V\u00f2ng \u0111\u1eddi c\u1ee7a b\u1ea5t k\u00ec m\u1ed9t s\u1ea3n ph\u1ea9m n\u00e0o c\u0169ng t\u1ed3n t\u1ea1i 4 giai \u0111o\u1ea1n \u0111\u00f3 l\u00e0 ra m\u1eaft, ph\u00e1t tri\u1ec3n, b\u00e3o h\u00f2a v\u00e0 suy tho\u00e1i.\u00a0<\/span><\/p>\n

\"D\u1ecbch\u00a0<\/span>Ng\u00e0y nay doanh nghi\u1ec7p ng\u00e0y c\u00e0ng g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c c\u1ea1nh tranh m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng v\u00ec v\u1eady r\u1ea5t c\u1ea7n thi\u1ebft c\u00f3 m\u1ed9t \u0111\u01a1n v\u1ecb cung c\u1ea5p d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u<\/span><\/i><\/span><\/p>\n

Hi\u1ec7n nay, v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n kh\u00f4ng ng\u1eebng c\u1ee7a c\u00e1c doanh nghi\u1ec7p v\u00e0 \u00e1p l\u1ef1c c\u1ea1nh tranh gay g\u1eaft th\u00ec h\u1ea7u h\u1ebft c\u00e1c s\u1ea3n ph\u1ea9m tung ra th\u1ecb tr\u01b0\u1eddng \u0111\u1ec1u \u0111ang \u1edf th\u1eddi k\u1ef3 b\u00e3o h\u00f2a.<\/span><\/p>\n

Th\u1eddi k\u1ef3 b\u00e3o h\u00f2a c\u1ee7a s\u1ea3n ph\u1ea9m khi\u1ebfn c\u00e1c doanh nghi\u1ec7p hoang mang v\u00e0 giao \u0111\u1ed9ng tr\u01b0\u1edbc s\u1ef1 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t c\u1ee7a th\u1ecb tr\u01b0\u1eddng. C\u00e1c doanh nghi\u1ec7p mu\u1ed1n b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng \u0111\u00f2i h\u1ecfi ph\u1ea3i c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t h\u00f3a \u0111\u1ed1i v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp.<\/span><\/p>\n

M\u1ed9t \u0111\u1eb7c \u0111i\u1ec3m khi \u1edf th\u1eddi k\u00ec n\u00e0y l\u00e0 c\u00f3 r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p \u0111\u1ea5u \u0111\u00e1 v\u00e0 c\u1ea1nh tranh nhau t\u1eebng mi\u1ebfng b\u00e1nh th\u1ecb ph\u1ea7n kh\u00e1ch h\u00e0ng. M\u00e0 kh\u00e1ch h\u00e0ng th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng ch\u1ecdn nh\u1eefng doanh nghi\u1ec7p c\u00f3 \u2018th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh\u201d \u0111\u1ec3 mua s\u1eafm.<\/span><\/p>\n

V\u00ec v\u1eady, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh r\u1ea5t c\u00f3 gi\u00e1 tr\u1ecb v\u1edbi doanh nghi\u1ec7p. Tuy nhi\u00ean, c\u1ea1nh tranh b\u00ean c\u1ea1nh\u00a0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh l\u00e0 m\u1ed9t \u00e1p l\u1ef1c kh\u1ee7ng khi\u1ebfp \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf. C\u00e1c doanh nghi\u1ec7p ch\u1ec9 c\u00f3 th\u1ec3 t\u1ef1 m\u00ecnh m\u1ea1nh l\u00ean b\u1eb1ng c\u00e1ch \u0111\u1ea7u t\u01b0 \u0111\u00fang \u0111\u1eafn cho th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

Kh\u00f3 kh\u0103n trong vi\u1ec7c t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t<\/span><\/strong><\/p>\n

\u0110\u1ed1i v\u1edbi c\u00e1c nh\u00e0 marketer th\u01b0\u1eddng truy\u1ec1n tai nhau m\u1ed9t kh\u1ea9u hi\u1ec7u \u201c kh\u00e1c bi\u1ec7t hay l\u00e0 ch\u1ebft\u201d. \u0110\u00e2y l\u00e0 c\u00e2u n\u00f3i ch\u00ednh x\u00e1c nh\u1ea5t gi\u00fap h\u00ecnh dung to\u00e0n b\u1ed9 s\u1ef1 kh\u00f3 kh\u0103n trong t\u00ecnh th\u1ebf c\u1ea1nh tranh hi\u1ec7n t\u1ea1i.<\/span><\/p>\n

Khi \u0111\u00e3 c\u00f3 qu\u00e1 nhi\u1ec1u \u0111\u1ed1i th\u1ee7 v\u00e0 c\u00e1c doanh nghi\u1ec7p c\u1ea1nh tranh s\u1ed1ng ch\u1ebft v\u1edbi nhau th\u00ec s\u1ef1 kh\u00e1c bi\u1ec7t s\u1ebd t\u1ea1o ra \u01b0u th\u1ebf cho doanh nghi\u1ec7p. Doanh nghi\u1ec7p lu\u00f4n ph\u1ea3i t\u00ecm c\u00e1ch t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t cho s\u1ea3n ph\u1ea9m tuy nhi\u00ean t\u00ecm ra s\u1ef1 kh\u00e1c bi\u1ec7t l\u00e0 m\u1ed9t vi\u1ec7c kh\u00f4ng h\u1ec1 d\u1ec5 d\u00e0ng cho c\u00e1c doanh nghi\u1ec7p.<\/span><\/p>\n

Ch\u00ednh v\u00ec doanh nghi\u1ec7p kh\u00f4ng c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh n\u00ean c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee9 \u201chao hao gi\u1ed1ng nhau\u201d v\u00e0 s\u1ebd t\u1ea1o cho kh\u00e1ch h\u00e0ng c\u1ea3m gi\u00e1c \u201cme too\u201d \u0111\u1ed1i v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u00f3. \u0110\u00f3 l\u00e0 vi\u1ec7c r\u1ea5t nguy hi\u1ec3m khi kh\u00e1ch h\u00e0ng kh\u00f4ng th\u1ec3 nh\u1edb n\u1ed5i s\u1ea3n ph\u1ea9m v\u00e0 doanh nghi\u1ec7p.<\/span><\/p>\n

C\u1ea1nh tranh ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t<\/span><\/strong><\/p>\n

Doanh nghi\u1ec7p hi\u1ec7n nay c\u00e0ng ng\u00e0y c\u00e0ng b\u1ecb b\u1ee7a v\u00e2y b\u1edfi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110\u1ed1i th\u1ee7 xu\u1ea5t hi\u1ec7n t\u1eeb m\u1ecdi ph\u00eda, nh\u1ea5t l\u00e0 th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i khi n\u1ec1n kinh t\u1ebf m\u1edf c\u1eeda, c\u00e1c doanh nghi\u1ec7p ngo\u1ea1i tr\u00e0n v\u00e0o c\u1ed9ng th\u00eam v\u1edbi t\u00e2m l\u00fd chu\u1ed9ng h\u00e0ng ngo\u1ea1i th\u00ec nh\u1eefng doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf tr\u1edf l\u00ean ng\u00e0y m\u1ed9t lao \u0111ao.<\/span><\/p>\n

M\u1ed9t s\u1ed1 doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf \u0111\u1ec3 t\u1ed3n t\u1ea1i ph\u1ea3i t\u00ecm ki\u1ebfm nh\u1eefng ngu\u1ed3n kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 l\u1ef1a ch\u1ecdn th\u1ecb tr\u01b0\u1eddng ng\u00e1ch \u0111\u1ec3 t\u1ed3n t\u1ea1i.<\/span><\/p>\n

Nh\u1eefng n\u1ed7 l\u1ef1c t\u00ecm ki\u1ebfm ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng nh\u1ecf, l\u1ebb \u0111\u1ec3 t\u1ed3n t\u1ea1i l\u00e0 v\u00f4 c\u00f9ng kh\u00f3 kh\u0103n trong b\u1ed1i c\u1ea3nh \u201ctr\u0103m ng\u01b0\u1eddi mua, v\u1ea1n ng\u01b0\u1eddi b\u00e1n\u201d. H\u01a1n n\u1eefa \u0111\u1ec3 sinh t\u1ed3n, m\u1ed9t s\u1ed1 \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n s\u1eb5n s\u00e0ng ch\u1ea5p nh\u1eadn l\u1ed7 \u0111\u1ec3 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng, m\u1edf r\u1ed9ng ngu\u1ed3n kh\u00e1ch h\u00e0ng th\u1eadm ch\u00ed m\u1ed9t s\u1ed1 doanh nghi\u1ec7p l\u1edbn s\u1eb5n s\u00e0ng c\u00e1 l\u1edbn nu\u1ed1t c\u00e1 b\u00e9.<\/span><\/p>\n

D\u01b0\u1edbi t\u00ecnh th\u1ebf c\u1ea1nh tranh \u0111\u00f3, s\u1ef1 m\u1ea5t \u1ed5n \u0111\u1ecbnh trong c\u1ea1nh tranh v\u00e0 s\u1ef1 b\u1eaft ch\u01b0\u1edbc l\u1eabn nhau c\u1ee7a c\u00e1c doanh nghi\u1ec7p, c\u00e1c nh\u00e0 marketing th\u01b0\u01a1ng hi\u1ec7u l\u1ea1i \u0111au \u0111\u1ea7u cho c\u00e2u h\u1ecfi: l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00f3 ch\u1ed7 \u0111\u1ee9ng v\u1eefng ch\u1eafc trong l\u00f2ng kh\u00e1ch h\u00e0ng\u201d.<\/span><\/p>\n

M\u1ee9c \u0111\u1ed9 trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u ng\u00e0y c\u00e0ng c\u00f3 xu h\u01b0\u1edbng gi\u1ea3m<\/span><\/strong><\/p>\n

\u0110\u00e2y ch\u00ednh l\u00e0 m\u1ed9t th\u1ef1c t\u1ebf m\u00e0 c\u00e1c doanh nghi\u1ec7p m\u1ed7i ng\u00e0y \u0111\u1ec1u ph\u1ea3i \u0111\u1ed1i \u0111\u1ea7u. C\u00f3 bao gi\u1edd b\u1ea1n t\u1ef1 h\u1ecfi: Vinamilk m\u1ea1nh nh\u01b0 th\u1ebf nh\u01b0ng t\u1ea1i sao m\u1ed7i n\u0103m v\u1eabn ph\u1ea3i chi c\u1ea3 t\u1ea5n ti\u1ec1n cho qu\u1ea3ng c\u00e1o ch\u01b0a?\u00a0<\/span><\/p>\n

C\u00e2u tr\u1ea3 l\u1eddi l\u00e0 doanh nghi\u1ec7p d\u00f9 c\u00f3 l\u1edbn nh\u01b0 th\u1ebf n\u00e0o th\u00ec v\u1eabn lu\u00f4n lu\u00f4n c\u1ea7n duy tr\u00ec v\u00e0 m\u1edf r\u1ed9ng t\u1ec7p kh\u00e1ch h\u00e0ng. S\u1edf d\u0129 Vinamilk l\u00e0m v\u1eady \u0111\u1ec3 gi\u1eef th\u1ecb ph\u1ea7n trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng, \u0111\u1ec3 kh\u00e1ch h\u00e0ng lu\u00f4n nh\u1edb l\u00e0 c\u00f3 Vinamilk v\u00e0 \u0111\u1ec3 tr\u00e1nh b\u1ecb c\u01b0\u1edbp b\u1edfi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/span><\/p>\n

Tr\u1edf l\u1ea1i v\u1ea5n \u0111\u1ec1 tr\u00ean, m\u1ee9c \u0111\u1ed9 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng ng\u00e0y m\u1ed9t gi\u1ea3m b\u1edfi v\u00ec ngo\u00e0i th\u1ecb tr\u01b0\u1eddng ngo\u00e0i kia c\u00f3 h\u00e0ng tr\u0103m nh\u1eefng doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m gi\u1ed1ng nh\u01b0 b\u1ea1n.\u00a0<\/span><\/p>\n

C\u00f3 m\u1ed9t s\u1ef1 th\u1eadt l\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n kh\u00f4ng ph\u1ea3i l\u00e0 duy nh\u1ea5t, kh\u00e1ch h\u00e0ng kh\u00f4ng mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n s\u1ebd mua c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. \u0110i\u1ec1u n\u00e0y khi\u1ebfn cho doanh nghi\u1ec7p lu\u00f4n c\u1ea7n ph\u1ea3i ch\u00fa tr\u1ecdng kh\u00e2u ch\u0103m s\u00f3c v\u00e0 ph\u00e1t tri\u1ec3n t\u1eadp kh\u00e1ch h\u00e0ng trung th\u00e0nh cho doanh nghi\u1ec7p.\u00a0<\/span><\/p>\n

M\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00e0ng m\u1ea1nh th\u00ec l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng c\u00e0ng cao. V\u00ec v\u1eady vi\u1ec7c t\u1ea1o d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u1ef1c k\u1ef3 quan tr\u1ecdng trong th\u1eddi \u0111\u1ea1i m\u1edf hi\u1ec7n nay.<\/span><\/p>\n

Quy\u1ec1n l\u1ef1c c\u1ee7a h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i khi\u1ebfn c\u00e1c doanh nghi\u1ec7p b\u1ed1i r\u1ed1i<\/span><\/strong><\/p>\n

H\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i \u0111\u01b0\u1ee3c coi l\u00e0 x\u01b0\u01a1ng s\u1ed1ng c\u1ee7a doanh nghi\u1ec7p. Doanh nghi\u1ec7p mu\u1ed1n mang s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh t\u1edbi kh\u00e1ch h\u00e0ng th\u00ec ph\u1ea3i th\u00f4ng qua m\u1ea1ng l\u01b0\u1edbi c\u00e1c nh\u00e0 ph\u00e2n ph\u1ed1i.<\/span><\/p>\n

\"D\u1ecbch<\/span><\/p>\n

H\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i \u0111ang n\u1eafm trong tay quy\u1ec1n sinh s\u00e1t v\u1edbi c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf \u0111\u00f2i h\u1ecfi ph\u1ea3i x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh \u0111\u1ec3 \u0111\u1ee7 s\u1ee9c \u0111\u00e0m ph\u00e1n v\u00e0 g\u00e2y s\u1ee9c \u00e9p l\u00ean nh\u00e0 ph\u00e2n ph\u1ed1i<\/span><\/i><\/span><\/p>\n

Ch\u00ednh v\u00ec v\u1eady vi\u1ec7c t\u1ea1o l\u1eadp, duy tr\u00ec v\u00e0 ph\u00e1t tri\u1ec3n h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i sao cho hi\u1ec7u qu\u1ea3 ch\u00ednh l\u00e0 v\u1ea5n \u0111\u1ec1 m\u00e0 c\u00e1c doanh nghi\u1ec7p lu\u00f4n c\u1ea7n ph\u1ea3i ch\u00fa tr\u1ecdng quan t\u00e2m.\u00a0<\/span><\/p>\n

Trong th\u1eddi \u0111\u1ea1i ng\u00e0y nay th\u00ec h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i \u0111\u00e3 c\u00f3 nhi\u1ec1u thay \u0111\u1ed5i so v\u1edbi tr\u01b0\u1edbc tr\u01b0\u1edbc. Nh\u01b0 \u1edf Vi\u1ec7t Nam hi\u1ec7n nay th\u00ec k\u00eanh ph\u00e2n ph\u1ed1i nh\u01b0 ch\u1ee3 truy\u1ec1n th\u1ed1ng v\u00e0 c\u00e1c c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a \u0111ang ng\u00e0y m\u1ed9t thu nh\u1ecf nh\u01b0\u1eddng ch\u1ed7 cho c\u00e1c si\u00eau th\u1ecb l\u1edbn, nh\u01b0 Big C, Lotte, Aeon Mall hay c\u00e1c si\u00eau th\u1ecb mini tr\u00ean d\u1ecdc c\u00e1c con ph\u1ed1.<\/span><\/p>\n

C\u00e1c doanh nghi\u1ec7p c\u0169ng ng\u00e0y m\u1ed9t l\u1ec7 thu\u1ed9c v\u00e0o c\u00e1c h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i l\u1edbn tr\u00ean, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u1ecf s\u1ebd kh\u00f4ng th\u1ec3 chen ch\u00e2n v\u00e0o v\u00ec ng\u00e2n s\u00e1ch kh\u00f4ng cho ph\u00e9p t\u1eeb \u0111\u00f3 s\u1ea3n ph\u1ea9m c\u0169ng kh\u00f3 \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng h\u01a1n.<\/span><\/p>\n

Quy\u1ec1n l\u1ef1c c\u1ee7a nh\u00e0 ph\u00e2n ph\u1ed1i \u0111ang \u0111\u1eb7t ra m\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn trong th\u1ecb tr\u01b0\u1eddng. M\u1ed9t s\u1ed1 doanh nghi\u1ec7p l\u1edbn \u0111ang t\u1ef1 m\u00ecnh x\u00e2y d\u1ef1ng m\u1ed9t h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i ri\u00eang \u0111\u1ec3 gi\u1ea3m b\u1edbt s\u1ef1 ph\u1ee5 thu\u1ed9c nh\u01b0ng \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p nh\u1ecf, \u00edt v\u1ed1n th\u00ec vi\u1ec7c t\u1ea1o d\u1ef1ng m\u1ed9t k\u00eanh ph\u00e2n ph\u1ed1i ri\u00eang l\u00e0 r\u1ea5t kh\u00f3.<\/span><\/p>\n

V\u00ec v\u1eady, vi\u1ec7c t\u1ef1 n\u00e2ng cao gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u1ea1i m\u1ed9t l\u1ea7n n\u1eefa l\u00e0 m\u1ed9t b\u00e0i to\u00e1n c\u1ea7n l\u1eddi gi\u1ea3i cho c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t.<\/span><\/p>\n

S\u1ee9c \u00e9p t\u1eeb vi\u1ec7c t\u1ea1o ra l\u1ee3i \u00edch trong ng\u1eafn h\u1ea1n cho c\u00e1c doanh nghi\u1ec7p t\u1ed5 ch\u1ee9c<\/span><\/strong><\/p>\n

Nh\u1eefng \u00e1p l\u1ef1c \u0111\u1eb7t ra cho c\u00e1c nh\u00e0 kinh doanh, c\u00e1c marketer l\u00e0 r\u1ea5t l\u1edbn b\u1edfi \u201cc\u00e1c s\u1ebfp l\u1edbn\u201d hay c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 lu\u00f4n mu\u1ed1n trong th\u1eddi gian ng\u1eafn nh\u1ea5t ph\u1ea3i thu \u0111\u01b0\u1ee3c v\u1ed1n v\u00e0 c\u00f3 l\u1ee3i nhu\u1eadn.<\/span><\/p>\n

\"D\u1ecbch\u00a0<\/span>S\u1ee9c \u00e9p t\u1eeb c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 b\u00e0i to\u00e1n t\u00ecm l\u1ee3i nhu\u1eadn ng\u1eafn h\u1ea1n hay ch\u1ea5p nh\u1eadn l\u1ed7 \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh\u00a0<\/span><\/i><\/span><\/p>\n

\u0110i\u1ec1u n\u00e0y g\u00e2y c\u1ea3n tr\u1edf kh\u00f4ng nh\u1ecf trong n\u1ed7 l\u1ef1c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u cho c\u00e1c doanh nghi\u1ec7p. \u0110\u1ec3 c\u00f3 doanh s\u1ed1, c\u00f3 l\u1ee3i nhu\u1eadn, c\u00e1ch l\u00e0m \u0111\u01a1n gi\u1ea3n nh\u1ea5t l\u00e0 tung ra th\u1eadt nhi\u1ec1u ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, gi\u1ea3m gi\u00e1, sale s\u1ed1c\u2026\u00a0<\/span><\/p>\n

Nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p n\u00e0y trong ng\u1eafn h\u1ea1n c\u00f3 th\u1ec3 mang l\u1ea1i l\u1ee3i nhu\u1eadn nh\u01b0ng trong d\u00e0i h\u1ea1n th\u00ec kh\u00f4ng. Vi\u1ec7c tung ra nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, gi\u1ea3m gi\u00e1 c\u00f3 th\u1ec3 ph\u00e1 v\u1ee1 \u0111\u1ecbnh v\u1ecb c\u1ee7a doanh nghi\u1ec7p c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong l\u00f2ng kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

N\u00ean nh\u1edb, \u0111\u1ec3 t\u1ea1o ra l\u1ee3i nhu\u1eadn l\u00e2u d\u00e0i cho doanh nghi\u1ec7p, \u0111\u1ec3 t\u1ea1o ra s\u1ef1 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi doanh nghi\u1ec7p th\u00ec r\u1ea5t c\u1ea7n m\u1ed9t s\u1ef1 \u0111\u1ea7u t\u01b0 \u0111\u00fang \u0111\u1eafn v\u00e0 b\u00e0i b\u1ea3n v\u00e0o vi\u1ec7c t\u1ea1o d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

K\u00eanh truy\u1ec1n th\u1ed1ng, qu\u1ea3ng c\u00e1o \u0111ang kh\u00f4ng c\u00f3 s\u1ef1 b\u00e0i b\u1ea3n v\u00e0 \u0111\u00fang h\u01b0\u1edbng<\/span><\/strong><\/p>\n

Ng\u00e0y nay, c\u00f3 r\u1ea5t nhi\u1ec1u k\u00eanh truy\u1ec1n th\u00f4ng xu\u1ea5t hi\u1ec7n tr\u00ean th\u1ecb tr\u01b0\u1eddng nh\u01b0 Facebook, Youtube, Instagram, Zalo v\u00e0 c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang. Vi\u1ec7c l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng b\u00e0i b\u1ea3n l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c \u0111\u01b0\u1ee3c \u0111\u1eb7t ra cho doanh nghi\u1ec7p.<\/span><\/p>\n

Vi\u1ec7c doanh nghi\u1ec7p c\u1ea7n l\u00e0m g\u00ec \u0111\u1ec3 chuy\u1ec3n t\u1ea3i c\u00e1c th\u00f4ng \u0111i\u1ec7p t\u1edbi kh\u00e1ch h\u00e0ng m\u00e0 kh\u00f4ng l\u00e0m suy y\u1ebfu th\u01b0\u01a1ng hi\u1ec7u \u0111ang tr\u1edf th\u00e0nh m\u1ed9t th\u00e1ch th\u1ee9c l\u1edbn \u0111\u1ed1i \u0111\u1eb7t ra v\u1edbi ng\u01b0\u1eddi l\u00e0m kinh doanh.<\/span><\/p>\n

S\u1ef1 c\u1ea7n thi\u1ebft s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p<\/b><\/span><\/h2>\n

Qua nh\u1eefng kh\u00f3 kh\u0103n tr\u00ean v\u1eeba n\u00eau, ta c\u00f3 th\u1ec3 th\u1ea5y con \u0111\u01b0\u1eddng g\u1eadp gh\u1ec1nh \u0111\u1ea7y ch\u00f4ng gai c\u1ee7a doanh nghi\u1ec7p tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh. L\u00e0m sao \u0111\u1ec3 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u l\u00e2u d\u00e0i v\u00e0 v\u1eefng ch\u1eafc v\u1eabn l\u00e0m m\u1ed9t b\u00e0i to\u00e1n l\u1edbn c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n

H\u01a1n n\u1eefa theo m\u1ed9t th\u1ed1ng k\u00ea c\u00f3 \u0111\u1ebfn 80% doanh nghi\u1ec7p c\u1ee7a Vi\u1ec7t Nam l\u00e0 c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf. Vi\u1ec7c c\u00f3 m\u1ed9t ph\u00f2ng ban chuy\u00ean lo c\u00e1c vi\u1ec7c li\u00ean quan \u0111\u1ebfn ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u1ea7n nh\u01b0 kh\u00f4ng c\u00f3.\u00a0<\/span><\/p>\n

\"D\u1ecbch\u00a0<\/span><\/p>\n

\u0110\u00e3 \u0111\u1ebfn l\u00fac doanh nghi\u1ec7p n\u00ean t\u00ecm cho m\u00ecnh m\u1ed9t \u0111\u01a1n v\u1ecb t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u \u0111\u1ec3 n\u00e2ng cao v\u1ecb th\u1ebf c\u1ea1nh tranh v\u00e0 t\u1ea1o m\u1ed9t ch\u1ed7 \u0111\u1ee9ng v\u1eefng ch\u1eafc tr\u00ean th\u1ecb tr\u01b0\u1eddng<\/span><\/i><\/span><\/p>\n

Nh\u01b0 v\u1eady, vi\u1ec7c \u0111i thu\u00ea hay t\u00ecm ki\u1ebfm m\u1ed9t \u0111\u01a1n v\u1ecb chuy\u00ean cung c\u1ea5p d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u<\/a><\/strong><\/span> l\u00e0 \u0111i\u1ec1u ho\u00e0n to\u00e0n c\u1ea7n thi\u1ebft. V\u00e0 Sao Kim lu\u00f4n mong mu\u1ed1n \u0111\u01b0\u1ee3c l\u1eafng nghe \u0111\u1ec3 c\u00f9ng b\u1ea1n \u0111\u01b0a ra c\u00e1c gi\u1ea3i ph\u00e1p hi\u1ec7u qu\u1ea3.<\/span><\/span><\/p>\n

L\u00e0 m\u1ed9t doanh nghi\u1ec7p \u0111\u00e3 c\u00f3 15 n\u0103m kinh nghi\u1ec7m t\u01b0 v\u1ea5n cho c\u00e1c doanh nghi\u1ec7p tr\u00ean kh\u1eafp c\u1ea3 n\u01b0\u1edbc. Kh\u00e1ch h\u00e0ng c\u1ee7a Sao Kim l\u00e0 nh\u1eefng doanh nghi\u1ec7p t\u1eeb l\u1edbn \u0111\u1ebfn nh\u1ecf tr\u00ean kh\u1eafp c\u1ea3 n\u01b0\u1edbc ph\u1ea3i k\u1ec3 \u0111\u1ebfn nh\u01b0 Agribank, Vinatex, Videc Group.<\/span><\/p>\n

Sao Kim h\u1ed7 tr\u1ee3 c\u00e1c d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, <\/span>t\u01b0 v\u1ea5n chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/b>, <\/span>t\u01b0 v\u1ea5n x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u<\/b>,… Sao Kim t\u1ef1 tin c\u00f9ng b\u1ea1n tr\u00ean b\u01b0\u1edbc \u0111\u01b0\u1eddng \u0111\u1ed3ng h\u00e0nh v\u00e0 ph\u00e1t tri\u1ec3n tr\u00ean b\u01b0\u1edbc \u0111\u01b0\u1eddng th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p.<\/span><\/span><\/p>\n

N\u1ebfu c\u00f2n th\u1eafc m\u1eafc v\u00e0 c\u1ea7n t\u01b0 v\u1ea5n h\u00e3y li\u00ean h\u1ec7 v\u1edbi ch\u00fang t\u00f4i theo s\u1ed1 hotline <\/span>0964 699 499<\/b> ho\u1eb7c theo website <\/span>https:\/\/www.saokim.com.vn\/en\/<\/a><\/strong>. \u0110\u1eb7c bi\u1ec7t h\u01a1n n\u1eefa b\u1ea1n s\u1ebd nh\u1eadn ngay m\u1ed9t bu\u1ed5i <\/span>t\u01b0 v\u1ea5n th\u01b0\u01a1ng hi\u1ec7u <\/b>mi\u1ec5n ph\u00ed c\u00f9ng checklist branding audit khi \u0111\u0103ng k\u00fd th\u00f4ng tin ngay c\u00f9ng Sao Kim.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 th\u00e0nh danh tr\u00ean th\u1ecb tr\u01b0\u1eddng ngo\u00e0i vi\u1ec7c c\u00f3 m\u1ed9t b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ee7 t\u1ed1t, n\u00f3 c\u00f2n c\u1ea7n m\u1ed9t t\u1ec7p kh\u00e1ch h\u00e0ng lu\u00f4n theo s\u00e1t v\u00e0 \u1ee7ng h\u1ed9 t\u1eebng b\u01b0\u1edbc \u0111i c\u1ee7a doanh nghi\u1ec7p. V\u1edbi c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t Nam hi\u1ec7n nay, c\u00f3 th\u1ec3 n\u00f3i marketing th\u01b0\u01a1ng hi\u1ec7u \u0111ang l\u00e0 s\u1ef1 […]<\/p>\n","protected":false},"author":20,"featured_media":5084,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[195],"tags":[143,144],"class_list":["post-5072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cam-nang","tag-chien-luoc-thuong-hieu","tag-tu-van-thuong-hieu"],"acf":[],"views":206,"_links":{"self":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/5072","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/comments?post=5072"}],"version-history":[{"count":0,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/posts\/5072\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media\/5084"}],"wp:attachment":[{"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/media?parent=5072"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/categories?post=5072"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.saokim.com.vn\/en\/wp-json\/wp\/v2\/tags?post=5072"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}